Even though the word “marketing” is often associated with advertising and promotion, the application of the methods to social non-for-profit causes and programmes has proven to be a helpful tool to enhance the effectiveness of efforts to protect and improve public health.
Čeprav se beseda „ trženje “ najpogosteje povezuje z oglaševanjem in promocijo, pa se je uporaba metod trženja pri družbenih neprofitnih vprašanjih in programih izkazala kot koristno orodje za povečevanje učinkovitosti prizadevanja za varovanje in izboljšanje javnega zdravja.