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Update cta_formulas.py
Browse files- cta_formulas.py +11 -5
cta_formulas.py
CHANGED
@@ -2,12 +2,18 @@ cta_formulas = {
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"Beneficio Directo": {
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"description": """
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Formula: [Clear action + Tangible benefit]
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This formula combines a direct action with the immediate value the user will gain,
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**Instructions:**
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1. Identify the key action the user should take (
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2. Highlight the main benefit they will get
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3.
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""",
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"examples": """
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🔹 Ejemplos con infinitivos:
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"Beneficio Directo": {
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"description": """
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Formula: [Clear action + Tangible benefit]
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This formula combines a direct action with the immediate value the user will gain, making it obvious why they should take the next step.
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**Instructions:**
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1. Identify the key action the user should take (to attend, to download, to buy, to subscribe, to try, etc.).
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2. Highlight the main benefit they will get from taking that action (avoid a mistake, gain clarity, learn something valuable, solve a problem, etc.).
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3. Write the CTA using direct, natural, and engaging language. Use infinitives to make the purpose of the action crystal clear:
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- "To attend the event and improve my headlines"
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- "To download the guide and stop writing generic copy"
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- "To watch the replay and fix what's wrong with my UVP"
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- "To join the session and get personalized feedback on my copy"
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- "To try the tool and write 3x faster without overthinking"
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""",
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"examples": """
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🔹 Ejemplos con infinitivos:
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