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Update formulas/webinar_formulas.py
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formulas/webinar_formulas.py
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webinar_formulas = {
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"CopyXpert": {
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"key_components": [
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"structure": [
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"tips": [
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"examples": [
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"Webinars Que Venden Por Ti: El Método Para Escribir Guiones Que Hipnotizan y Convencen",
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webinar_formulas = {
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"CopyXpert": {
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"description": "Proven structure for creating webinars that keep the audience engaged and convert into sales without seeming desperate. Uses a psychological sequence that guides the audience from curiosity to purchase action.",
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"key_components": [
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"Clear structure: A webinar needs a defined sequence to keep the audience connected until the offer.",
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"Changing limiting beliefs: Before selling, it's necessary to change the beliefs that prevent the audience from taking action.",
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"In-person event approach: A well-structured webinar can sell like an in-person event without the logistical expenses.",
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"Script over audience: A good script converts even with few people in the webinar.",
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"Natural transition to the offer: Taking the audience from curiosity to action naturally and without pressure.",
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"Value stacking: Presenting the offer in a way that the perceived value far exceeds the price.",
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"Interactive engagement: Keep the audience engaged through strategic questions and participation moments.",
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"Conversational tone: Speak as if you're having coffee with a friend, not as in a formal presentation."
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],
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"structure": [
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{
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"segment": "Introduction and Attention Grabbing (5 minutes)",
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"goals": [
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"Capture the initial attention of the audience with an impactful fact or question.",
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"Give a compelling reason to stay until the end of the webinar.",
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"Set clear expectations about what they will learn.",
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"Create a warm and welcoming atmosphere from the start."
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],
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"elements": [
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"Icebreakers: Interactive check-in questions:",
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"- '¿Me pueden escuchar bien? Escriban SÍ en el chat si me escuchan claramente.'",
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"- '¿Desde dónde te estás conectando hoy? Me encantaría saber de dónde son todos.'",
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"- '¿Qué es lo que más te interesa aprender en este webinar? Compártelo en el chat.'",
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"Impact fact or initial question that breaks patterns.",
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"Value promise or gift for those who stay until the end.",
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"Avoid traditional and boring introductions.",
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"Example: '¿Sabías qué? Las personas no VENDEN, no porque no les guste vender, sino porque no saben COMO. SI TE QUEDAS HASTA EL FINAL TE VOY A REGALAR ESTA PRESENTACIÓN EN PDF...'"
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},
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{
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"segment": "Agreement and Framing (5 minutes)",
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"goals": [
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"Clearly identify who the webinar is for and why it will be useful to them.",
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"Establish what they will gain from the webinar and why they should stay.",
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"Create anticipation about the results they will obtain."
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],
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"elements": [
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"Format 'If you are [customer type], you're in the right place because [specific benefit].'",
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"Paint the current scenario (problem) facing the audience.",
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"Show the opportunity (solution) that will be presented during the webinar.",
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"Make them anticipate the outcome (benefit) they will get.",
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"Engagement questions:",
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"- '¿Te identificas con este problema? Escribe SÍ en el chat si es así.'",
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"- '¿Cuál de estos obstáculos te afecta más? Compártelo brevemente.'",
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"Example: 'Si eres un trafficker y sientes que tus anuncios solo queman dinero, aquí aprenderás a escribir mensajes que convierten, no solo generan clics.'"
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]
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},
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{
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"segment": "Positioning and Authority (10 minutes)",
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"goals": [
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"Establish credibility and connection with the audience.",
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"Contextualize the current problem and its evolution.",
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"Share your personal story to generate empathy."
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"elements": [
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"Topic: Contextualize the current problem with relevant data.",
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"Time: Show the evolution of the problem/solution over time.",
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"You: Share your personal story following the hero's journey.",
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"Testimonials: Present success cases or be the living testimony of the solution.",
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"Break internal and external limiting beliefs with evidence.",
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"Interactive validation:",
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"- '¿Alguna vez te has sentido así? Escribe un \"1\" en el chat si esto te suena familiar.'",
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"- '¿Qué soluciones has intentado antes que no funcionaron?'"
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]
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},
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{
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"segment": "Method Presentation (20 minutes)",
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"goals": [
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"Explain the method or solution showing how it was achieved.",
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"Achieve the 'I can do it too' effect in the audience.",
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"Anticipate what's coming and create expectation.",
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"Present success cases that validate the method."
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"elements": [
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"Explanation of the method avoiding the teacher syndrome (educating too much without selling).",
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"Thirsty man approach: give just enough information to generate more interest.",
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"Presentation of success cases that demonstrate the effectiveness of the method.",
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"Creation of interaction moments to maintain attention.",
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"Use of voice variations to maintain interest.",
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"Engagement checkpoints:",
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"- '¿Esto tiene sentido para ti? Escribe \"CLARO\" si lo entiendes.'",
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"- '¿Puedes ver cómo esto se aplicaría en tu situación? Comparte tu pensamiento.'"
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},
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{
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"segment": "Transition to the Offer (5 minutes)",
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"goals": [
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"Take the audience from curiosity to action naturally.",
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"Make them imagine the final result they can obtain.",
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"Pose the key question that opens the door to the sale."
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"elements": [
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"Make them imagine the final result with specific questions.",
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"Pose the key question for the sale and wait for their response.",
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"Present two clear paths: continue as they are or choose the solution.",
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"Permission-based transitions:",
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"- '¿Estás listo para conocer cómo puedes implementar esto? Escribe \"SÍ\" si quieres que te muestre la solución.'",
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"- '¿Te gustaría saber exactamente cómo puedes lograr estos resultados?'",
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"Examples of questions: '¿Te imaginas tener finalmente ese webinar que convierte, sin tener que rogarle a nadie por la venta?', '¿Qué pasaría si te dijera que puedo mostrarte cómo escribir ese guion perfecto de webinar?'"
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},
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{
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"segment": "Golden Offer Presentation (10 minutes)",
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"goals": [
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"Structure the offer in an irresistible way.",
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"Show the total value that the audience will receive.",
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"Justify the price in relation to the offered value."
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"elements": [
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"Exclusive invitation with special and limited touch.",
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"Impactful name that conveys the main benefit.",
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"Reinforcing subtitle that expands the title's idea.",
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"Great promise that defines what the audience will achieve.",
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"Detailed list of benefits (not features).",
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"Breakdown of method modules with assigned value to each part.",
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"Additional bonuses that increase perceived value.",
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"Value stacking - adding up everything they get.",
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"Price justification in relation to the total value.",
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"Second stacking reminding the total value vs. what they will pay.",
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"Social proof questions:",
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"- '¿Quién ya tomó acción y se unió? Escribe \"DENTRO\" en el chat.'",
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"- '¿Qué te está impidiendo tomar acción ahora mismo?'"
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]
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},
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{
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"segment": "Closing and Guarantee (5 minutes)",
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"goals": [
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"Give clear instructions on how to proceed with the purchase.",
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"Eliminate risk to facilitate the decision.",
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"Reinforce urgency and scarcity if applicable."
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],
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"elements": [
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"Clear and direct call to action.",
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"Presentation of the guarantee to eliminate risk.",
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"Types of guarantee: total refund, satisfaction, implementation, or confidence.",
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"Reminder of bonuses or limits to create urgency.",
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"Example: 'Si en 30 días no estás satisfecho, te devuelvo tu dinero sin preguntas.'"
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]
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},
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{
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"segment": "Questions and Answers (10 minutes)",
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"goals": [
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"Eliminate doubts and reinforce the offer.",
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"Break objections live.",
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"Reinforce authority with clear answers.",
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"Close with a new call to action."
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],
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"elements": [
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"Answers to common questions prepared in advance.",
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"Use of testimonials to answer specific doubts.",
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"Reinforcement of the guarantee during the answers.",
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"Creation of urgency remembering bonuses or limits.",
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"Close with a new clear and direct call to action.",
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"Fulfillment of what was promised at the beginning to generate trust.",
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"Final engagement questions:",
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"- '¿Cuál fue tu mayor aprendizaje de este webinar? Compártelo en el chat.'",
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"- '¿Te ha resultado valioso este tiempo juntos?'",
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"- '¿Hay algo más en lo que pueda ayudarte antes de terminar?'"
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]
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}
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],
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"tips": [
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"Speak like a friend who has the solution, not like Wikipedia.",
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"Don't sell from minute 1, but don't wait until the end either.",
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"Treat the webinar as a real event, don't start with boring PowerPoint.",
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"Use the 'Attention Curve' with strategic interaction moments.",
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"Present the offer as a logical consequence of the problem and solution.",
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"Use your voice with variations to maintain attention.",
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"Break limiting beliefs with evidence, success cases, and logical explanations.",
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"Remember that a good script converts even with few people in the webinar.",
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"Avoid the teacher syndrome (educating too much without selling).",
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"Use the thirsty man approach: give just enough information to generate more interest.",
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"Always fulfill what was promised at the beginning to generate trust.",
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"Address audience members by name when responding to comments or questions.",
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"Create moments of collective agreement: 'Veo que muchos están escribiendo SÍ, esto es exactamente lo que pensaba.'",
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"Use audience responses to guide your presentation: 'Veo que varios mencionan el problema X, vamos a profundizar en eso...'",
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"Have a moderator help manage the chat if possible to highlight important questions and comments."
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],
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"examples": [
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"Webinars Que Venden Por Ti: El Método Para Escribir Guiones Que Hipnotizan y Convencen",
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