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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'fae58ee1-0764-4f06-9b83-2190fabe7086;uuid is 'bd596128-87ba-4885-8849-9a2459073c7f';bid_timestamp is '2024-12-22 23:15:45';device_id is 'fae58ee1-0764-4f06-9b83-2190fabe7086';biddate is '2024-12-22';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 22.62495314744;target_cpi is 2.65482296614478;campaign is 57661;creative_id is 229286;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'i';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 4.491525;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 10 ;time_since_impression is 184972 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 2.27;prior_theme_impressions_count is 10;prior_tag_clicks_count is 6 ;time_since_click is '31362781';hour is '2024-12-22 23:00:00+00:00';day_of_week is '6';os_version is 14;user_behavior_stats_in_past is '4 sessions in app 'com.Bicaku.DizzyCar', 342 ad_requests with mean bid_floor 8.7; 1 sessions in app 'com.block.game.jigsaw.puzzles', 1 ad_requests with mean bid_floor 8.3; 1 sessions in app 'com.muslimprayer.qiblafinder.qiblacompass', 1 ad_requests with mean bid_floor 118.6; 77 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 2380 ad_requests with mean bid_floor 11.6; 2 sessions in app 'com.tripledot.woodoku', 6 ad_requests with mean bid_floor 4.0; 1 sessions in app 'qrcodescanner.qrcodereader.qrscanner.barcodereader', 1 ad_requests with mean bid_floor 134.7';dc_35roundended_before_d8 is 0;ag_retention_d1 is 1;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is 2024-12-22 23:20:11;0_timestamp is 2024-12-22 23:20:11;time_since_impression_in_hours is 51;channel is 'USA/I/bidmachine/com.spades.solitaire.online.plus.offline.free.card.games/False/482';time_since_click_in_hours is 8712;fast_imp_12h is 1;fast_click_2h is 1;rnd is 0.349454592127831;partition is 4013;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V5_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPA(sdk_ua_online_once_180min)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_retargeting_Android_CPA(147)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_retargeting_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_retargeting_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_100k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPA(sdk_ua_online_once_180min)_abdoul_V3_100k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V3_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPA(sdk_ua_online_loop_180min)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPA(sdk_ua_online_loop_180min)_abdoul_V3_100k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_2000k' 'bloom_com.fiogonia.yatzy_USA_7d' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.kds.tile.match.master_retargeting_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V3_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.ballytechnologies.quickhitslots_Android_CPI_install_abdoul_500k_08_20_2024' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_30d' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_2000k' 'com.newpubco.spades_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPA(sdk_ua_level_loop_winNormalLevel_40)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_100k' 'com.newpubco.spades_retargeting_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_control_abdoul_100k_09_18_2024' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '27a916a1-b0a4-4ac0-bdf0-978ede9b4518;uuid is '1c8e6c5d-211a-493f-942d-c12aaada17e4';bid_timestamp is '2025-02-07 23:10:56';device_id is '27a916a1-b0a4-4ac0-bdf0-978ede9b4518';biddate is '2025-02-07';country is 'USA';app is 'spades.solitaire.card.games.free';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'applovin';raw_price is 156.028640602689;target_cpi is 3;campaign is 58319;creative_id is 229286;session_duration is 2000 ;seller_name is 'Applovin SSP';seller_id is 117;content_type is 'ie';bid_floor is 146.723403 ;min_floor is 146.723403 ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 0 ;time_since_impression is 0 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 7.39;prior_theme_impressions_count is 0;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2025-02-07 23:00:00+00:00';day_of_week is '4';os_version is 14;user_behavior_stats_in_past is '1 sessions in app 'com.bagelcode.slots1', 2 ad_requests with mean bid_floor 4.2; 3 sessions in app 'com.bbumgames.spadesroyale', 37 ad_requests with mean bid_floor 16.3; 4 sessions in app 'com.blackout.bubble', 24 ad_requests with mean bid_floor 38.7; 1 sessions in app 'com.blackout.spades', 0 ad_requests with mean bid_floor 0.0, 1 impressions of adomain 'productmadness.com' with mean price 1.1; 29 sessions in app 'com.clean.fast.launcher', 32 ad_requests with mean bid_floor 5.2; 1 sessions in app 'com.diamondlife.slots.vegas.free', 2 ad_requests with mean bid_floor 1.1; 2 sessions in app 'com.easybrain.number.puzzle.game', 107 ad_requests with mean bid_floor 51.8; 1 sessions in app 'com.fc.nut.screw.bolt.washer.fastener.puzzle', 10 ad_requests with mean bid_floor 45.0; 1 sessions in app 'com.gimica.treasuremaster', 15 ad_requests with mean bid_floor 101.2; 4 sessions in app 'com.golden.dragon.treasure', 21 ad_requests with mean bid_floor 4.5; 1 sessions in app 'com.grandcashslots.free.gp', 18 ad_requests with mean bid_floor 160.9; 1 sessions in app 'com.grandegames.slots.dafu.casino', 6 ad_requests with mean bid_floor 144.0; 1 sessions in app 'com.jackpot.fever.slots.android', 14 ad_requests with mean bid_floor 54.5; 2 sessions in app 'com.justplay.app', 14 ad_requests with mean bid_floor 31.2; 7 sessions in app 'com.king.kingdom.final', 83 ad_requests with mean bid_floor 320.9; 4 sessions in app 'com.megarama.classic.vegas', 72 ad_requests with mean bid_floor 31.6, 1 impressions of adomain 'jorisson.com' with mean price 10.6; 2 sessions in app 'com.megastudio.moneyslots', 4 ad_requests with mean bid_floor 66.8; 1 sessions in app 'com.newpubco.spades', 40 ad_requests with mean bid_floor 33.5; 1 sessions in app 'com.playvalve.dominoes', 27 ad_requests with mean bid_floor 67.5; 2 sessions in app 'com.slotslimited.goldencasino', 27 ad_requests with mean bid_floor 2.1; 1 sessions in app 'com.superluckycasino.epicjackpot.slots.vegas.android.free', 2 ad_requests with mean bid_floor 5.2; 6 sessions in app 'com.superplaystudios.dicedreams', 8 ad_requests with mean bid_floor 15.8; 3 sessions in app 'com.topultragame.slotlasvega', 12 ad_requests with mean bid_floor 14.4; 5 sessions in app 'com.unicornstudio.cashparty.slots.casino.vegas.free', 26 ad_requests with mean bid_floor 170.1; 1 sessions in app 'com.wildcard.classicspades', 30 ad_requests with mean bid_floor 10.7, 1 impressions of adomain 'cashoomoapps.info' with mean price 2.5, 1 impressions of adomain 'joinpropel.com' with mean price 0.8, 1 impressions of adomain 'mybambu.com' with mean price 1.1, 1 clicks of adomain 'numerator.com', 1 impressions of adomain 'numerator.com' with mean price 1.0, 1 impressions of adomain 'pentlyconger.com' with mean price 1.6; 2 sessions in app 'com.zynga.livepoker', 14 ad_requests with mean bid_floor 56.0; 1 sessions in app 'messenger.sms', 1 ad_requests with mean bid_floor 0.0; 3 sessions in app 'mistplay', 0 ad_requests with mean bid_floor 0.0; 8 sessions in app 'net.flysher.rockncash', 37 ad_requests with mean bid_floor 163.5; 8 sessions in app 'net.peakgames.mobile.spades.android', 152 ad_requests with mean bid_floor 56.0; 21 sessions in app 'spades.solitaire.card.games.free', 228 ad_requests with mean bid_floor 111.3';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is 2025-02-08 23:18:27;time_since_impression_in_hours is 0;channel is 'USA/I/applovin/spades.solitaire.card.games.free/False/117';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.657849507391657;partition is 646;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'de.empfohlen_Android_CPI_abdoul_V6_2000k' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V4_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V6_2000k' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V6_2000k' 'bloom_spades.solitaire.card.games.free_USA_80' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V6_2000k' 'loppipoppi.yatzy_retargeting_Android_CPI_abdoul_V6_2000k' 'com.vitastudio.mahjong_Android_CPA(af_app_opened)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_mmp_V5_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_retargeting_Android_CPA(108)_abdoul_V4_2000k' 'de.empfohlen_Android_CPI_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V4_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_retargeting_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V4_2000k' 'de.empfohlen_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_100k' 'bloom_com.fiogonia.spades_USA_7d' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.vitastudio.mahjong_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'loppipoppi.ginrummy_retargeting_Android_CPI_abdoul_V6_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_retargeting_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V6_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_retargeting_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_500k' 'loppipoppi.ginrummy_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_retargeting_Android_CPA(108)_abdoul_V4_500k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V4_2000k' 'com.ttterbagames.businesssimulator_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V4_2000k' 'bloom_com.fiogonia.spades_USA_1d' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.vitastudio.mahjong_Android_CPI_abdoul_V4_2000k' 'de.empfohlen_Android_CPA(App Opened)_abdoul_V6_500k' 'loppipoppi.dominoes_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V7_HYP_5_AG_100k_01_31_2025' 'com.newpubco.spades_retargeting_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_100k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'loppipoppi.dominoes_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_100k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_100k' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.block.juggle_Android_CPI_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'loppipoppi.yatzy_retargeting_Android_CPI_abdoul_V4_500k' 'bloom_spades.solitaire.card.games.free_USA_1d' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.block.juggle_Android_CPI_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_100k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V4_2000k' 'loppipoppi.yatzy_retargeting_Android_CPI_abdoul_V4_2000k' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V4_2000k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.partyup.blockjam_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_retargeting_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_100k' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V7_LOW_IMP_HIGH_PRICE_AG_100k_01_31_2025' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_100k' 'de.empfohlen_Android_CPA(App Opened)_abdoul_V6_100k' 'com.vitastudio.mahjong_Android_CPI_abdoul_V4_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPI_abdoul_V4_500k' 'bloom_com.blackout.spades_USA_7d' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V6_100k' 'bloom_spades.solitaire.card.games.free_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_2000k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_retargeting_Android_CPA(145)_abdoul_V6_2000k' 'net.supertreat.solitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V7_UNKNOWN_PRICE_AG_100k_01_25_2025' 'HDIP_USA_Bidmachine_custom_50_users_LITE_2025_01_30' 'loppipoppi.yatzy_retargeting_Android_CPA(dc_10GameEnd_BeforeD8)_abdoul_V6_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'bloom_spades.solitaire.card.games.free_USA_95' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'de.empfohlen_Android_CPA(App Opened)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V4_500k' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_retargeting_Android_CPI_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V6_2000k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPA(day_2_start)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k' 'loppipoppi.dominoes_retargeting_Android_CPA(126)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '56f4ba85-b720-441b-b74c-44ff618adf4a;uuid is 'a6460930-4482-4d46-88ab-3fd2ff56bf22';bid_timestamp is '2025-02-07 1:51:01';device_id is '56f4ba85-b720-441b-b74c-44ff618adf4a';biddate is '2025-02-07';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 61.608243266626;target_cpi is 1.2;campaign is 58205;creative_id is 229286;session_duration is 1 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'ie';bid_floor is 1.6006 ;min_floor is 1.6006 ;bidmachine_placement_value is 33.92;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 2 ;time_since_impression is 8832822 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1.77;prior_theme_impressions_count is 2;prior_tag_clicks_count is 2 ;time_since_click is '8832818';hour is '2025-02-07 01:00:00+00:00';day_of_week is '4';os_version is 14;user_behavior_stats_in_past is '2 sessions in app 'co.aviagames.mtp.solitaire.samsung', 7 ad_requests with mean bid_floor 1.7; 5 sessions in app 'com.blackout.spades', 350 ad_requests with mean bid_floor 9.2, 1 clicks of adomain 'newpub.co', 1 impressions of adomain 'newpub.co' with mean price 61.6; 1 sessions in app 'com.fiogonia.dominoes', 5 ad_requests with mean bid_floor 1.9; 61 sessions in app 'com.fiogonia.spades', 7813 ad_requests with mean bid_floor 41.9; 1 sessions in app 'com.newpubco.spades', 11 ad_requests with mean bid_floor 16.9, 1 impressions of adomain 'redbull.com' with mean price 1.3; 1 sessions in app 'com.solitaire.cards.deluxe', 4 ad_requests with mean bid_floor 0.6; 1 sessions in app 'com.tripledot.solitaire', 1 ad_requests with mean bid_floor 5.9; 1 sessions in app 'com.tripledot.woodoku', 1 ad_requests with mean bid_floor 8.1; 3 sessions in app 'in.playsimple.wordtrip', 3 ad_requests with mean bid_floor 21.9';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is 2025-02-07 1:55:19;time_since_impression_in_hours is 2453;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 2454;fast_imp_12h is 1;fast_click_2h is 1;rnd is 0.479025043037494;partition is 3700;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_mmp_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V3_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_20GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_retargeting_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'loppipoppi.yatzy_apps_embeddings_similarity' 'bloom_com.fiogonia.spades_USA_7d' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_competitors_BM_adrequests_470k_29_01_2025' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V7_UNKNOWN_PRICE_AG_100k_01_31_2025' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'loppipoppi.yatzy_retargeting_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_mmp_light_V6_2000k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_retargeting_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_retargeting_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_mmp_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V3_500k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_mmp_light_V6_2000k' 'bloom_com.blackout.spades_USA_80' 'bloom_com.fiogonia.spades_USA_1d' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_10GameCompleted_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_15GameCompleted_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPI(install)_abdoul_V6_MMP_100k_21_12_2024' 'loppipoppi.dominoes_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_retargeting_Android_CPA(108)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2mln' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_25GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_mmp_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_10GameCompleted_BeforeD8)_abdoul_V4_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_mmp_light_V6_500k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V3_100k' 'com.newpubco.spidersolitaire_Android_CPA(dc_15GameCompleted_BeforeD8)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_client_revenue)_abdoul_V4_500k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'beetles.puzzle.solitaire_Android_CPA(af_app_opened)_abdoul_V3_500k' 'com.newpubco.spades_retargeting_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V7_UNKNOWN_PRICE_AG_100k_01_25_2025' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_360)_abdoul_V4_2000k' 'com.newpubco.spades_retargeting_Android_CPI_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPA(af_app_opened)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k' 'bloom_com.fiogonia.spades_USA_80' 'loppipoppi.dominoes_retargeting_Android_CPA(126)_abdoul_V4_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '427ff7fb-767d-4956-9a50-de6980ec099c;uuid is 'b9b2eb66-6a79-4c9c-823d-6c4a7bdc2692';bid_timestamp is '2025-01-09 3:02:13';device_id is '427ff7fb-767d-4956-9a50-de6980ec099c';biddate is '2025-01-09';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 7.12027050554752;target_cpi is 0.8;campaign is 57765;creative_id is 228773;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'vie';bid_floor is 1.6006 ;min_floor is 1.6006 ;bidmachine_placement_value is ;placement_historical_value is 5.681078;third_party_bid_price is ;prior_tag_impressions_count is 13 ;time_since_impression is 459743 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 0.35;prior_theme_impressions_count is 13;prior_tag_clicks_count is 7 ;time_since_click is '2463740';hour is '2025-01-09 03:00:00+00:00';day_of_week is '3';os_version is 14;user_behavior_stats_in_past is '11 sessions in app 'com.TinyBit.GameOfWords', 153 ad_requests with mean bid_floor 39.2; 7 sessions in app 'com.blackout.spades', 1193 ad_requests with mean bid_floor 27.1, 1 impressions of adomain 'att.com' with mean price 0.5, 1 impressions of adomain 'clorox.com' with mean price 0.4, 1 impressions of adomain 'nutrafol.com' with mean price 0.7; 1 sessions in app 'com.bubbleshooter.pop.go.classic.puzzle.games', 23 ad_requests with mean bid_floor 57.2, 1 impressions of adomain 'amazon.com' with mean price 0.7; 2 sessions in app 'com.easybrain.art.puzzle', 81 ad_requests with mean bid_floor 8.3; 5 sessions in app 'com.gamovation.mahjongclub', 154 ad_requests with mean bid_floor 16.0, 2 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'cyberpowersystems.com' with mean price 0.0, 1 impressions of adomain 'fulfilnutrition.com' with mean price 0.0, 1 impressions of adomain 'hardrock.com' with mean price 0.3, 1 impressions of adomain 'pricelines.com' with mean price 0.1, 1 impressions of adomain 'samsung.com' with mean price 0.5, 1 impressions of adomain 'vio.com' with mean price 0.0, 1 impressions of adomain 'waterpik.com' with mean price 0.0; 1 sessions in app 'com.lynnmobile.bubbleshooter', 124 ad_requests with mean bid_floor 97.7; 7 sessions in app 'com.mobilityware.PyramidFree', 783 ad_requests with mean bid_floor 14.0, 1 clicks of adomain 'metabolicmaintenance.com', 1 impressions of adomain 'metabolicmaintenance.com' with mean price 7.2, 1 clicks of adomain 'mobilityware.com/spider', 6 impressions of adomain 'mobilityware.com/spider' with mean price 6.9; 11 sessions in app 'com.mobilityware.Spades', 1098 ad_requests with mean bid_floor 16.8, 1 clicks of adomain 'healthprimal.com', 4 impressions of adomain 'healthprimal.com' with mean price 4.9, 1 clicks of adomain 'lyft.com', 1 impressions of adomain 'lyft.com' with mean price 2.7, 3 clicks of adomain 'metabolicmaintenance.com', 8 impressions of adomain 'metabolicmaintenance.com' with mean price 5.6, 1 impressions of adomain 'rivian.com' with mean price 2.6, 1 impressions of adomain 'visitorlando.com' with mean price 4.1; 3 sessions in app 'com.mobilityware.solitaire', 129 ad_requests with mean bid_floor 12.0, 1 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'bk.com' with mean price 0.4; 12 sessions in app 'com.newpubco.spades', 1024 ad_requests with mean bid_floor 5.4, 1 impressions of adomain 'admile.com' with mean price 0.5, 1 impressions of adomain 'agerejuvenation.com' with mean price 1.0, 1 impressions of adomain 'airproducts.com' with mean price 0.7, 32 impressions of adomain 'amazon.com' with mean price 0.5, 3 impressions of adomain 'annies.com' with mean price 1.1, 2 impressions of adomain 'beallsflorida.com' with mean price 0.5, 1 impressions of adomain 'biocodex.com' with mean price 0.5, 2 impressions of adomain 'bushbeans.com' with mean price 0.5, 1 impressions of adomain 'catalyst.com' with mean price 0.9, 3 impressions of adomain 'celestialseasonings.com' with mean price 1.1, 1 impressions of adomain 'contac.com' with mean price 1.3, 1 impressions of adomain 'crunch.com' with mean price 1.5, 1 impressions of adomain 'csdisco.com' with mean price 1.0, 6 impressions of adomain 'dairyqueen.com' with mean price 0.6, 5 impressions of adomain 'danone.com' with mean price 0.5, 3 impressions of adomain 'dfamilk.com' with mean price 0.5, 1 impressions of adomain 'disneyplus.com' with mean price 0.5, 12 impressions of adomain 'dollargeneral.com' with mean price 0.6, 1 impressions of adomain 'dramamine.com' with mean price 1.1, 6 impressions of adomain 'elanco.com' with mean price 0.5, 2 impressions of adomain 'extclaims.com' with mean price 1.4, 1 impressions of adomain 'ferrerorocher.com' with mean price 0.7, 1 impressions of adomain 'gardenoflife.com' with mean price 0.4, 2 impressions of adomain 'healthprimal.com' with mean price 14.4, 1 impressions of adomain 'kelloggs.com' with mean price 0.4, 1 impressions of adomain 'kindsnacks.com' with mean price 0.4, 5 impressions of adomain 'kobayashi.com' with mean price 0.9, 1 impressions of adomain 'la-z-boy.com' with mean price 0.5, 2 impressions of adomain 'landolakes.com' with mean price 0.6, 2 impressions of adomain 'mars.com' with mean price 0.5, 3 impressions of adomain 'mccormick.com' with mean price 0.5, 1 impressions of adomain 'midflorida.com' with mean price 0.4, 1 impressions of adomain 'mobilesafetytech.com' with mean price 0.5, 1 impressions of adomain 'moistureshield.com' with mean price 0.7, 1 impressions of adomain 'mondelezinternational.com' with mean price 0.5, 1 impressions of adomain 'mottomortgage.com' with mean price 0.4, 1 impressions of adomain 'nclhltd.com' with mean price 0.6, 1 impressions of adomain 'nutrafol.com' with mean price 0.3, 3 impressions of adomain 'oatly.com' with mean price 0.7, 32 impressions of adomain 'paramountplus.com' with mean price 0.5, 1 impressions of adomain 'peppermint-lips.com' with mean price 7.5, 3 impressions of adomain 'pepsico.com' with mean price 0.5, 2 impressions of adomain 'perdue.com' with mean price 0.9, 6 impressions of adomain 'pg.com' with mean price 0.4, 1 impressions of adomain 'pinchapenny.com' with mean price 1.3, 2 impressions of adomain 'prilosecotc.com' with mean price 5.2, 1 impressions of adomain 'publix.com' with mean price 0.5, 2 impressions of adomain 'redbull.com' with mean price 0.6, 7 impressions of adomain 'samsung.com' with mean price 0.9, 1 impressions of adomain 'scooterscoffee.com' with mean price 0.6, 1 impressions of adomain 'secret.com' with mean price 0.5, 2 impressions of adomain 'tempursealy.com' with mean price 0.4, 1 impressions of adomain 'thecloroxcompany.com' with mean price 0.5, 1 impressions of adomain 'theconsumertransparencyproject.com' with mean price 2.4, 1 impressions of adomain 'theupsstore.com' with mean price 0.5, 7 impressions of adomain 'tropicanabrandsgroup.com' with mean price 0.5, 1 impressions of adomain 'universalorlando.com' with mean price 0.4, 3 impressions of adomain 'vaynermedia.com' with mean price 0.5, 3 impressions of adomain 'vicks.com' with mean price 0.8, 1 impressions of adomain 'vivistim.com' with mean price 0.4, 1 impressions of adomain 'wildcasino.ag' with mean price 0.5, 3 impressions of adomain 'wkkellogg.com' with mean price 0.5, 1 impressions of adomain 'youtube.com' with mean price 0.4; 3 sessions in app 'com.niuaigo.bubble.shooter', 13 ad_requests with mean bid_floor 46.0; 1 sessions in app 'com.openmygame.magicwordsearch', 14 ad_requests with mean bid_floor 3.9; 1 sessions in app 'com.peoplefun.wordcross', 4 ad_requests with mean bid_floor 5.9; 1 sessions in app 'com.vitastudio.solitaire', 1 ad_requests with mean bid_floor 8.1; 4 sessions in app 'in.playsimple.wordtrip', 230 ad_requests with mean bid_floor 25.1; 3 sessions in app 'solitaire.spider.card.free.mania', 46 ad_requests with mean bid_floor 18.3, 1 impressions of adomain 'aapstaff.com' with mean price 0.6, 1 impressions of adomain 'alliancetg.com' with mean price 0.8, 12 impressions of adomain 'amazon.com' with mean price 0.7, 1 impressions of adomain 'barnhartinc.com' with mean price 1.2, 1 impressions of adomain 'ccusforum.com' with mean price 0.6, 3 impressions of adomain 'cognite.com' with mean price 1.2, 1 impressions of adomain 'gardenoflife.com' with mean price 0.5, 1 impressions of adomain 'heilind.com' with mean price 1.1, 1 impressions of adomain 'howard.com' with mean price 0.7, 1 impressions of adomain 'mobilityware.com' with mean price 0.4, 1 impressions of adomain 'siemens.com' with mean price 1.1';dc_35roundended_before_d8 is 1;ag_retention_d1 is 1;dc_35roundended_before_d8_timestamp is 2025-01-13 22:08:03;dc_15roundended_before_d8_timestamp is 45668.7015740741;ag_retention_d1_timestamp is 2025-01-09 3:08:53;0_timestamp is 2025-01-09 3:08:53;time_since_impression_in_hours is 127;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 684;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.328589094985998;partition is 2976;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'HDIP_iOS_USA_Cellular_100_users_LITE' 'com.aaaudi.wordmaker_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V3_500k' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.aaaudi.wordmaker_Android_CPI_abdoul_V4_500k' 'com.newpubco.spidersolitaire_Android_CPA(dc_30GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.loppipoppi.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.aaaudi.wordmaker_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_100k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'HDIP_iOS_USA_200_users_LITE' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_360)_abdoul_V4_2000k' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k']
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1
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'aebe7cf8-3a94-460b-8fd5-e0fd62955b05;uuid is '11c49bc3-9ed2-4e28-91c4-791f9c98403d';bid_timestamp is '2025-02-07 23:07:40';device_id is 'aebe7cf8-3a94-460b-8fd5-e0fd62955b05';biddate is '2025-02-07';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'fyber';raw_price is 119.826497626603;target_cpi is 4;campaign is 58266;creative_id is 229286;session_duration is 6 ;seller_name is 'DT Exchange SSP (Fyber)';seller_id is 119;content_type is 'ie';bid_floor is 73.7336 ;min_floor is 73.7336 ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 3 ;time_since_impression is 1327570 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 3.4;prior_theme_impressions_count is 3;prior_tag_clicks_count is 3 ;time_since_click is '1327553';hour is '2025-02-07 23:00:00+00:00';day_of_week is '4';os_version is 12;user_behavior_stats_in_past is '1 sessions in app 'com.day.day.good.nice', 3 ad_requests with mean bid_floor 3.1; 76 sessions in app 'com.globalgamejourney.plive', 500 ad_requests with mean bid_floor 35.1; 34 sessions in app 'com.metropcs.metrozone', 141 ad_requests with mean bid_floor 100.4; 1 sessions in app 'com.playvalve.spades', 1 ad_requests with mean bid_floor 4.8; 4 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 242 ad_requests with mean bid_floor 14.7, 1 clicks of adomain 'newpub.co/spades', 1 impressions of adomain 'newpub.co/spades' with mean price 9.8, 1 impressions of adomain 'tech.pokergaga.net' with mean price 15.7; 1 sessions in app 'com.tripledot.woodoku', 1 ad_requests with mean bid_floor 3.8; 10 sessions in app 'com.use.specie.scratch.card', 9901 ad_requests with mean bid_floor 65.5, 1 clicks of adomain '5252slot.com', 1 impressions of adomain '5252slot.com' with mean price 2.1, 2 clicks of adomain 'candycrushsodasaga.com', 2 impressions of adomain 'candycrushsodasaga.com' with mean price 2.7, 7 clicks of adomain 'casino.draftkings.com', 9 impressions of adomain 'casino.draftkings.com' with mean price 3.8, 1 clicks of adomain 'flashrewards.co', 1 impressions of adomain 'flashrewards.co' with mean price 16.6, 2 clicks of adomain 'freecash.com', 2 impressions of adomain 'freecash.com' with mean price 2.3, 2 clicks of adomain 'lucky.fancyvaults.bonanzagame.sweetbingo.com', 2 impressions of adomain 'lucky.fancyvaults.bonanzagame.sweetbingo.com' with mean price 2.7, 1 clicks of adomain 'newpub.co/spades', 1 impressions of adomain 'newpub.co/spades' with mean price 2.4, 1 clicks of adomain 'solo.kingdomechogame.com', 1 impressions of adomain 'solo.kingdomechogame.com' with mean price 3.2, 5 impressions of adomain 'tamyatrenduniverse.com' with mean price 6.4, 5 clicks of adomain 'tamyatrenduniverse.com', 1 impressions of adomain 'taskwilcantnew.nspectorsth.com' with mean price 5.5, 1 clicks of adomain 'taskwilcantnew.nspectorsth.com', 6 clicks of adomain 'www.taskwilcantnew.nspectorsth.com', 7 impressions of adomain 'www.taskwilcantnew.nspectorsth.com' with mean price 8.3; 1 sessions in app 'heartratemonitor.heartrate.pulse.pulseapp', 4 ad_requests with mean bid_floor 0.0; 1 sessions in app 'in.playsimple.wordsearch', 2 ad_requests with mean bid_floor 3.1; 1 sessions in app 'in.playsimple.wordtrip', 2 ad_requests with mean bid_floor 3.7; 20 sessions in app 'net.peakgames.toonblast', 128 ad_requests with mean bid_floor 31.4; 2 sessions in app 'one.cryptoguru.cryptotradingacademy', 2 ad_requests with mean bid_floor 5.2';dc_35roundended_before_d8 is 1;ag_retention_d1 is 1;dc_35roundended_before_d8_timestamp is 2025-02-10 0:57:16;dc_15roundended_before_d8_timestamp is 45696.734537037;ag_retention_d1_timestamp is 2025-02-07 23:46:24;0_timestamp is 2025-02-07 23:46:24;time_since_impression_in_hours is 368;channel is 'USA/I/fyber/com.blackout.spades/False/119';time_since_click_in_hours is 369;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.336117696609685;partition is 1401;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_100k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V7_LOW_PRICE_AG_100k_01_25_2025' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.vitastudio.mahjong_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_competitors_BM_adrequests_470k_29_01_2025' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.xentech.brickblast_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'HDIP_iOS_USA_Cellular_100_users_LITE' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V7_MID_PRICE_HIGH_VAR_AG_21k_01_31_2025' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'com.newpubco.spades_Android_competitors_BM_450k_29_01_2025' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V7_HYP3_AG_100k_01_25_2025' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'HDIP_iOS_USA_200_users_LITE' 'com.redcell.goldandgoblins_Android_CPA(Tutorial)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'HDIP_USA_Bidmachine_custom_50_users_LITE_2025_01_30' 'loppipoppi.yatzy_retargeting_Android_CPA(dc_10GameEnd_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V7_HYP1_AG_50k_01_25_2025' 'com.newpubco.spades_Android_CPI(install)_abdoul_V7_HYP1_AG_100k_01_25_2025' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k']
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1
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'ce2cf7db-2b33-4d96-98ac-a83402e83f55;uuid is '656f2cd9-787e-44b3-a85a-feae1bf2246a';bid_timestamp is '2025-02-06 18:21:42';device_id is 'ce2cf7db-2b33-4d96-98ac-a83402e83f55';biddate is '2025-02-06';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 51.5749799336406;target_cpi is 1.2;campaign is 58205;creative_id is 229286;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'ie';bid_floor is 2.1306 ;min_floor is 2.1306 ;bidmachine_placement_value is 59.36;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 0 ;time_since_impression is 0 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1.08;prior_theme_impressions_count is 0;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2025-02-06 18:00:00+00:00';day_of_week is '3';os_version is 14;user_behavior_stats_in_past is '16 sessions in app 'com.blackout.spades', 1528 ad_requests with mean bid_floor 26.9, 2 clicks of adomain 'newpub.co', 2 impressions of adomain 'newpub.co' with mean price 51.6; 1 sessions in app 'com.fiogonia.spades', 1 ad_requests with mean bid_floor 1.2; 2 sessions in app 'com.justplay.app', 11 ad_requests with mean bid_floor 19.1; 146 sessions in app 'com.metropcs.metrozone', 498 ad_requests with mean bid_floor 113.3; 1 sessions in app 'com.newpubco.spades', 34 ad_requests with mean bid_floor 21.5; 13 sessions in app 'com.playvalve.ballsort', 1628 ad_requests with mean bid_floor 89.9, 1 impressions of adomain 'doordash.com' with mean price 0.2, 1 impressions of adomain 'flixchatter.net' with mean price 0.4; 15 sessions in app 'com.playvalve.dominoes', 4770 ad_requests with mean bid_floor 112.2, 1 impressions of adomain 'intuit.com' with mean price 0.7; 9 sessions in app 'com.superplaystudios.dicedreams', 12 ad_requests with mean bid_floor 13.6; 1 sessions in app 'com.tripledot.solitaire', 24 ad_requests with mean bid_floor 14.5; 1 sessions in app 'in.crossy.daily_crossword', 2 ad_requests with mean bid_floor 29.7; 1 sessions in app 'in.playsimple.wordtrip', 2 ad_requests with mean bid_floor 2.4; 3 sessions in app 'net.zedge.android', 18 ad_requests with mean bid_floor 17.7';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is 2025-02-06 18:26:37;time_since_impression_in_hours is 0;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.815621900121994;partition is 1275;segments is ['bloom_com.tripledot.solitaire_USA_95' 'HDIP_iOS_USA_Cellular_100_users_LITE' 'bloom_com.blackout.spades_USA_80' 'loppipoppi.dominoes_Android_competitors_BM_q70_65k_03_02_2025' 'bloom_com.blackout.spades_USA_1d' 'HDIP_iOS_USA_200_users_LITE' 'HDIP_USA_Bidmachine_custom_50_users_LITE_2025_01_30' 'bloom_com.blackout.spades_USA_95']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '73643fab-6ffa-4c43-a780-93274d7193bb;uuid is 'bdde7d23-fb39-4f37-aa30-5d065a385ea1';bid_timestamp is '2025-01-09 15:54:16';device_id is '73643fab-6ffa-4c43-a780-93274d7193bb';biddate is '2025-01-09';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 31.4077229876807;target_cpi is 4.25913516639541;campaign is 57661;creative_id is 229286;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'i';bid_floor is 1.6006 ;min_floor is 1.6006 ;bidmachine_placement_value is 33.92;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 2 ;time_since_impression is 438969 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1.45;prior_theme_impressions_count is 2;prior_tag_clicks_count is 2 ;time_since_click is '438963';hour is '2025-01-09 15:00:00+00:00';day_of_week is '3';os_version is 13;user_behavior_stats_in_past is '2 sessions in app 'com.americasbestpics', 3 ad_requests with mean bid_floor 8.4; 77 sessions in app 'com.blackout.spades', 24894 ad_requests with mean bid_floor 26.7, 10 impressions of adomain 'amazon.com' with mean price 0.6, 1 impressions of adomain 'braftovi.com' with mean price 1.7, 1 clicks of adomain 'depend.com', 2 impressions of adomain 'doggiedailies.com' with mean price 0.5, 1 impressions of adomain 'hillspet.com' with mean price 0.4, 2 impressions of adomain 'honest.com' with mean price 0.4, 2 impressions of adomain 'ibranc.com' with mean price 1.7, 1 impressions of adomain 'kelloggs.com' with mean price 0.8, 1 impressions of adomain 'kenraprofessional.com' with mean price 0.4, 1 impressions of adomain 'liquid-iv.com' with mean price 0.3, 1 impressions of adomain 'nutrafol.com' with mean price 0.6, 2 impressions of adomain 'paramountplus.com' with mean price 0.6, 3 impressions of adomain 'prosourcewholesale.com' with mean price 1.2, 4 impressions of adomain 'samsung.com' with mean price 1.5, 1 impressions of adomain 'sling.com' with mean price 0.4, 1 impressions of adomain 'talzenna.com' with mean price 1.6, 1 impressions of adomain 'windcreekcasino.com' with mean price 0.4; 1 sessions in app 'com.oareapp21.activemarblelinkgame', 10 ad_requests with mean bid_floor 5.2; 2 sessions in app 'com.peoplefun.wordcross', 10 ad_requests with mean bid_floor 6.8; 1 sessions in app 'com.tripledot.solitaire', 2 ad_requests with mean bid_floor 5.1; 3 sessions in app 'com.youchen.leavethebird', 293 ad_requests with mean bid_floor 13.8; 1 sessions in app 'in.playsimple.wordtrip', 13 ad_requests with mean bid_floor 9.3';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is 2025-01-09 15:57:40;time_since_impression_in_hours is 121;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 122;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.677107050007422;partition is 3507;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'bloom_com.blackout.spades_CAN_80' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'explore' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'bloom_com.blackout.spades_CAN_95' 'loppipoppi.ginrummy_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_500k' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_500k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '4dbd78a2-d2c7-49d2-a280-f4137c8f6e72;uuid is '79009278-983e-485a-aad4-1d362a7d8176';bid_timestamp is '2025-01-11 22:21:13';device_id is '4dbd78a2-d2c7-49d2-a280-f4137c8f6e72';biddate is '2025-01-11';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 30.7298018478657;target_cpi is 2.03680299493679;campaign is 57661;creative_id is 229286;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'ie';bid_floor is 1.6006 ;min_floor is 1.6006 ;bidmachine_placement_value is 21.2;placement_historical_value is 27.318634;third_party_bid_price is ;prior_tag_impressions_count is 29 ;time_since_impression is 35188632 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1.92;prior_theme_impressions_count is 29;prior_tag_clicks_count is 4 ;time_since_click is '36393107';hour is '2025-01-11 22:00:00+00:00';day_of_week is '5';os_version is 12;user_behavior_stats_in_past is '20 sessions in app 'com.Helium9Games.TennisArena2021', 350 ad_requests with mean bid_floor 82.0; 2 sessions in app 'com.cleanjunk.app.removecachefiles.saka', 6 ad_requests with mean bid_floor 5.2; 1 sessions in app 'com.cyber.fox', 1 ad_requests with mean bid_floor 5.2; 1 sessions in app 'com.fiogonia.spades', 1 ad_requests with mean bid_floor 3.5; 8 sessions in app 'com.magnify.sharp.sight', 782 ad_requests with mean bid_floor 31.6; 50 sessions in app 'com.metropcs.metrozone', 185 ad_requests with mean bid_floor 110.9; 1 sessions in app 'com.mobilityware.Dominoes', 19 ad_requests with mean bid_floor 17.3; 2 sessions in app 'com.neowiz.game.baseball.clash', 9 ad_requests with mean bid_floor 54.2; 14 sessions in app 'com.wildcard.classicspades', 171 ad_requests with mean bid_floor 6.2, 2 impressions of adomain 'amazon.com' with mean price 0.6, 1 impressions of adomain 'cangshancutlery.com' with mean price 0.5, 3 impressions of adomain 'disneyplus.com' with mean price 0.6, 2 impressions of adomain 'haleon.com' with mean price 0.4, 1 impressions of adomain 'justdice.io' with mean price 0.5, 1 impressions of adomain 'mobilesafetytech.com' with mean price 1.0, 2 impressions of adomain 'pbr.com' with mean price 0.6, 1 impressions of adomain 'pentlyconger.com' with mean price 0.9, 1 impressions of adomain 'truthinitiative.org' with mean price 0.5, 1 impressions of adomain 'tymlos.com' with mean price 1.0, 1 impressions of adomain 'uwmidsouth.org' with mean price 1.7; 1 sessions in app 'in.playsimple.wordtrip', 2 ad_requests with mean bid_floor 8.5; 1 sessions in app 'ske.arbc.we.neat', 1 ad_requests with mean bid_floor 5.2';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is 2025-01-11 22:25:42;time_since_impression_in_hours is 9774;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 10109;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.371650306415753;partition is 1196;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_MMP_Light_100k_11_10_2024' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.hutchgames.formularacing_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.hutchgames.formularacing_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.hutchgames.formularacing_Android_CPI_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_500k' 'loppipoppi.dominoes_retargeting_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.hutchgames.formularacing_Android_CPI_abdoul_V3_500k' 'com.koolgames.bubblepopper_Android_CPA(dc_8level_start_befored8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'com.hutchgames.formularacing_Android_CPA(session)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_500k' 'bloom_com.fiogonia.dominoes_USA_7d' 'com.hutchgames.formularacing_Android_CPA(ag_retention_d1)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(120)_abdoul_mmp_V5_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'loppipoppi.dominoes_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_AG_100k_21_12_2024' 'com.kds.tile.match.master_retargeting_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.ballytechnologies.quickhitslots_Android_CPA(First_Spin)_abdoul_V4_500k' 'com.hutchgames.formularacing_Android_CPA(session)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'loppipoppi.dominoes_retargeting_Android_CPI_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_Appgrowth_New_100k_12_10_2024' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'loppipoppi.dominoes_retargeting_Android_CPI_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V6_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPI_abdoul_V4_100k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.ballytechnologies.quickhitslots_Android_CPI_install_abdoul_500k_08_20_2024' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V5_MMP_New_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_100k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_100k' 'com.hutchgames.formularacing_Android_CPA(session)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_mmp_V5_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_100k' 'com.newpubco.spades_retargeting_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_mmp_with_new_features_abdoul_10k_09_07_2024' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V4_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_mmp-and-appgrowth-20240907_abdoul_10k_09_07_2024' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_MMP_Light_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_100k' 'bloom_com.fiogonia.dominoes_USA_1d' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_500k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '00fd7b9a-8c1f-4148-90f6-bd5bd6ff8374;uuid is '74712709-e96d-4596-b1f6-9eecae672be0';bid_timestamp is '2024-12-27 22:32:34';device_id is '00fd7b9a-8c1f-4148-90f6-bd5bd6ff8374';biddate is '2024-12-27';country is 'USA';app is 'com.big.vendetta';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'TRUE';payload_creative_hash is '71ee91ab3c537d1ad0f7a9438868f199';display_manager is 'bidmachine';raw_price is 39.9325600088132;target_cpi is 2.99637231164341;campaign is 57724;creative_id is 222568;session_duration is 0 ;seller_name is 'TapNation MAX';seller_id is 237;content_type is 'vi';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 110.24;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 0 ;time_since_impression is 0 ;learning is 0 ;creative_theme is 'general';user_coefficient is 1.06;prior_theme_impressions_count is 0;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2024-12-27 22:00:00+00:00';day_of_week is '4';os_version is 13;user_behavior_stats_in_past is '1 sessions in app 'com.fcmusicplayer.app', 6 ad_requests with mean bid_floor 0.5; 6 sessions in app 'com.fivebits.slicehero', 435 ad_requests with mean bid_floor 15.5; 1 sessions in app 'com.word.madness', 1 ad_requests with mean bid_floor 7.1; 1 sessions in app 'word.search.cross.games', 80 ad_requests with mean bid_floor 37.7';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is 2024-12-27 22:42:01;time_since_impression_in_hours is 0;channel is 'USA/V/bidmachine/com.big.vendetta/True/237';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.531615687561499;partition is 1638;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_100k' 'com.aaaudi.wordmaker_retargeting_Android_CPI_abdoul_V4_2000k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V6_2000k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPI_abdoul_V4_500k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'bloom_com.fiogonia.spades_USA_7d' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.xentech.brickblast_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_500k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V6_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V4_2000k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_100k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V5_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V4_2000k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_100k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'com.aaafun.watersort_Android_CPI_abdoul_V6_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V4_2000k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'bloom_com.blackout.spades_USA_7d' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V6_2000k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V4_2000k' 'loppipoppi.dominoes_retargeting_Android_CPA(126)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'bb0d4196-dfb9-4447-a247-ff7ec20eec80;uuid is 'e24c583e-0e9c-4ec1-aa5b-74fe90b4d8c2';bid_timestamp is '2025-02-01 1:36:24';device_id is 'bb0d4196-dfb9-4447-a247-ff7ec20eec80';biddate is '2025-02-01';country is 'USA';app is 'com.cal.unit.conver';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'TRUE';payload_creative_hash is 'e2df45cf66468ee587664e3dc6c19234';display_manager is 'chartboost-android-sdk';raw_price is 9.19000138054224;target_cpi is 0.3;campaign is 58188;creative_id is 229452;session_duration is 0 ;seller_name is 'Chartboost SSP';seller_id is 98;content_type is 'vi';bid_floor is 0.2226 ;min_floor is 0.2226 ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 0 ;time_since_impression is 0 ;learning is 0 ;creative_theme is 'general';user_coefficient is 1;prior_theme_impressions_count is 0;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2025-02-01 01:00:00+00:00';day_of_week is '5';os_version is 13;user_behavior_stats_in_past is '13 sessions in app 'com.cal.unit.conver', 337 ad_requests with mean bid_floor 4.6; 1 sessions in app 'com.fenomen.redhoodf2p', 9 ad_requests with mean bid_floor 32.4; 1 sessions in app 'com.newpubco.spades', 4 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.virtual.mother.simulator.mom.game', 3 ad_requests with mean bid_floor 6.1';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is 2025-02-01 1:41:18;time_since_impression_in_hours is 0;channel is 'USA/V/chartboost-android-sdk/com.cal.unit.conver/True/98';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.367854013605082;partition is 2176;segments is ['HDIP_USA_Bidmachine_custom_50_users_LITE_2025_01_30']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '694bc965-117a-4a09-b3c8-f3ae08587fec;uuid is '46fe28ef-1b5b-4f69-bd27-8ed493e027de';bid_timestamp is '2025-02-06 12:46:26';device_id is '694bc965-117a-4a09-b3c8-f3ae08587fec';biddate is '2025-02-06';country is 'USA';app is 'com.hsj.sort.hexaam';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'applovin';raw_price is 1.41570581157431;target_cpi is 5.7297101319843;campaign is 58290;creative_id is 229286;session_duration is 0 ;seller_name is 'Applovin SSP';seller_id is 117;content_type is 'ie';bid_floor is 0.010706 ;min_floor is 0.010706 ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 4 ;time_since_impression is 2040477 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1.01;prior_theme_impressions_count is 4;prior_tag_clicks_count is 3 ;time_since_click is '2040459';hour is '2025-02-06 12:00:00+00:00';day_of_week is '3';os_version is 14;user_behavior_stats_in_past is '1 sessions in app 'bubble.shooter.exxtreme', 1 ad_requests with mean bid_floor 5.2; 2 sessions in app 'bubbleshooter.orig', 3 ad_requests with mean bid_floor 5.2; 2 sessions in app 'co.aviagames.mtp.billiards.samsung', 15 ad_requests with mean bid_floor 94.4; 1 sessions in app 'co.aviagames.mtp.solitaire.official', 2 ad_requests with mean bid_floor 0.2; 2 sessions in app 'coloring.color.number.happy.paint.art.drawing.puzzle', 6 ad_requests with mean bid_floor 7.1; 17 sessions in app 'com.AliceTile.Story.Secret.and', 3639 ad_requests with mean bid_floor 21.4, 35 impressions of adomain 'adidas.com' with mean price 0.0, 3 impressions of adomain 'ads.netapop.com' with mean price 0.3, 2 impressions of adomain 'amazon.com' with mean price 0.0, 1 impressions of adomain 'benjaminone.com' with mean price 0.1, 1 impressions of adomain 'bidease.com_101931' with mean price 1.2, 1 impressions of adomain 'biggergames.com' with mean price 0.1, 1 impressions of adomain 'clorox.com' with mean price 0.3, 6 impressions of adomain 'doordash.com' with mean price 0.4, 2 impressions of adomain 'iheart.com' with mean price 0.0, 1 impressions of adomain 'intuit.com' with mean price 0.4, 4 impressions of adomain 'iottechnews.com' with mean price 0.1, 2 impressions of adomain 'luckylandslots.com' with mean price 0.5, 1 impressions of adomain 'matt116.space' with mean price 0.1, 3 impressions of adomain 'mobilesafetytech.com' with mean price 0.3, 1 impressions of adomain 'moneylion.com' with mean price 0.1, 1 impressions of adomain 'myshinytime.biz' with mean price 0.2, 2 impressions of adomain 'newpub.co/spades' with mean price 6.2, 1 clicks of adomain 'newpub.co/spades', 1 impressions of adomain 'pentlyconger.com' with mean price 0.3, 9 impressions of adomain 'podcast.com' with mean price 0.0, 1 impressions of adomain 'pro.funabox.bid' with mean price 0.3, 4 impressions of adomain 'shipt.com' with mean price 0.3, 2 impressions of adomain 'softbakedapps.com' with mean price 0.7, 1 impressions of adomain 'starbucks.com' with mean price 0.1, 6 impressions of adomain 'textnow.com' with mean price 0.3, 1 impressions of adomain 'track.offerhub.club' with mean price 0.2, 3 impressions of adomain 'welloflife.com' with mean price 8.2; 7 sessions in app 'com.Fruit.Fantasy.Master', 145 ad_requests with mean bid_floor 30.6; 6 sessions in app 'com.MoneyBingo.LuckyRewards.CashGame.BigWinner', 41 ad_requests with mean bid_floor 21.8; 6 sessions in app 'com.Screw.Itup.Challenge', 88 ad_requests with mean bid_floor 38.7; 30 sessions in app 'com.Tile.Puzzle.Matching', 2560 ad_requests with mean bid_floor 29.8, 1 impressions of adomain 'bestplay.app' with mean price 15.4, 3 impressions of adomain 'com.mpl.androidapp' with mean price 11.6, 1 clicks of adomain 'dechimstudio.com', 1 impressions of adomain 'dechimstudio.com' with mean price 18.9, 1 clicks of adomain 'doordash.com', 1 impressions of adomain 'doordash.com' with mean price 24.1, 1 impressions of adomain 'freecash.com' with mean price 9.1, 2 impressions of adomain 'legends.ninetwentygames.com' with mean price 11.4; 3 sessions in app 'com.alpha.went.roll', 67 ad_requests with mean bid_floor 5.6; 2 sessions in app 'com.animal.triples', 4 ad_requests with mean bid_floor 2.6; 2 sessions in app 'com.art.pixel.pet.games.paint.color.by.numbers', 14 ad_requests with mean bid_floor 5.2; 4 sessions in app 'com.ball.tour.eight', 46 ad_requests with mean bid_floor 13.5; 19 sessions in app 'com.bbumgames.rummystars', 386 ad_requests with mean bid_floor 5.3, 1 clicks of adomain 'chimebank.com', 1 impressions of adomain 'chimebank.com' with mean price 19.4, 3 impressions of adomain 'freecash.com' with mean price 16.7, 1 clicks of adomain 'intuit.com', 1 impressions of adomain 'intuit.com' with mean price 12.3, 2 clicks of adomain 'scopely.com', 2 impressions of adomain 'scopely.com' with mean price 20.0, 1 clicks of adomain 'speedcash.com', 3 impressions of adomain 'speedcash.com' with mean price 10.5; 5 sessions in app 'com.bears.rain.instead.technique', 42 ad_requests with mean bid_floor 1.3; 1 sessions in app 'com.blackout.bubble', 10 ad_requests with mean bid_floor 10.7; 1 sessions in app 'com.block.game.jigsaw.puzzles', 1 ad_requests with mean bid_floor 13.4; 3 sessions in app 'com.boombitgames.Dartsy', 171 ad_requests with mean bid_floor 281.2; 1 sessions in app 'com.bouncegame.android.taptap', 10 ad_requests with mean bid_floor 4.2; 2 sessions in app 'com.bubblepopfrenzh.puzzlegame', 78 ad_requests with mean bid_floor 29.6; 3 sessions in app 'com.bus.escape.gg', 105 ad_requests with mean bid_floor 41.7; 8 sessions in app 'com.card.acesolitaire', 298 ad_requests with mean bid_floor 57.5; 5 sessions in app 'com.cassette.ballsgohigh', 104 ad_requests with mean bid_floor 6.1, 2 impressions of adomain 'coca-cola.com' with mean price 1.5, 1 clicks of adomain 'exmox.com', 1 impressions of adomain 'exmox.com' with mean price 25.0, 4 impressions of adomain 'myregistrationp.com' with mean price 1.3, 1 impressions of adomain 'tiktok.com' with mean price 3.8; 3 sessions in app 'com.champion.cubes', 222 ad_requests with mean bid_floor 28.6; 5 sessions in app 'com.chistmas.theme.match', 133 ad_requests with mean bid_floor 4.8; 2 sessions in app 'com.chuntian.laile.qczcar', 13 ad_requests with mean bid_floor 2.8; 2 sessions in app 'com.classic.blue.card', 26 ad_requests with mean bid_floor 2.0; 3 sessions in app 'com.czra.czyelimton', 601 ad_requests with mean bid_floor 47.2; 3 sessions in app 'com.day.day.good.nice', 218 ad_requests with mean bid_floor 37.9, 1 impressions of adomain 'newpub.co/spades' with mean price 6.9; 3 sessions in app 'com.dhjhalg.connection', 40 ad_requests with mean bid_floor 14.1; 4 sessions in app 'com.dropandstrike.fallingballsgame', 114 ad_requests with mean bid_floor 31.7; 10 sessions in app 'com.editors.directory.feeds.misc', 266 ad_requests with mean bid_floor 15.2; 7 sessions in app 'com.facility.interested.devel', 248 ad_requests with mean bid_floor 13.2; 1 sessions in app 'com.finder.homes.resident', 36 ad_requests with mean bid_floor 5.0; 5 sessions in app 'com.food1.mat8ch6', 58 ad_requests with mean bid_floor 22.7; 14 sessions in app 'com.fruitgarden.puzzle.match', 1169 ad_requests with mean bid_floor 28.5, 1 clicks of adomain 'newpub.co/dominoes', 1 impressions of adomain 'newpub.co/dominoes' with mean price 7.8, 1 impressions of adomain 'pixel.green' with mean price 25.9; 1 sessions in app 'com.fruitmatch.meloneat.fusion.coconut', 26 ad_requests with mean bid_floor 17.6; 26 sessions in app 'com.gems.block.surprise', 1822 ad_requests with mean bid_floor 49.0, 1 impressions of adomain 'king.com' with mean price 14.6, 1 clicks of adomain 'mintegral.com', 1 impressions of adomain 'mintegral.com' with mean price 28.0; 15 sessions in app 'com.gmatch3d.tgoods', 600 ad_requests with mean bid_floor 3.3; 6 sessions in app 'com.hsj.sort.hexaam', 56 ad_requests with mean bid_floor 4.9; 5 sessions in app 'com.instaqouts.merge.party.puzzle', 45 ad_requests with mean bid_floor 7.4; 4 sessions in app 'com.jackpoter.sammagic', 73 ad_requests with mean bid_floor 2.2; 38 sessions in app 'com.jelly.tile.sparkle.fun.breeze', 448 ad_requests with mean bid_floor 5.2; 1 sessions in app 'com.king.kingdom.final', 14 ad_requests with mean bid_floor 12.1; 4 sessions in app 'com.luckcard.golden.scratchrace.crescent', 77 ad_requests with mean bid_floor 12.6; 1 sessions in app 'com.lucky.lottery.card', 5 ad_requests with mean bid_floor 7.8; 17 sessions in app 'com.luckycard.scratch.jackpot.kit.symphony', 1886 ad_requests with mean bid_floor 19.5, 1 clicks of adomain 'king.com', 1 impressions of adomain 'king.com' with mean price 9.5, 3 clicks of adomain 'playtowingames.net', 4 impressions of adomain 'playtowingames.net' with mean price 13.3; 1 sessions in app 'com.menagerie.merge.fun.avatar', 6 ad_requests with mean bid_floor 1.8; 2 sessions in app 'com.merging.time.game.foxd.balls.puzzle', 7 ad_requests with mean bid_floor 0.8; 254 sessions in app 'com.metropcs.metrozone', 1418 ad_requests with mean bid_floor 92.3; 3 sessions in app 'com.mintgames.fancyjigsaw', 17 ad_requests with mean bid_floor 5.1; 6 sessions in app 'com.mmaa.android.htjcoh', 30 ad_requests with mean bid_floor 3.1; 3 sessions in app 'com.molkk.android.wordswin', 31 ad_requests with mean bid_floor 2.9; 6 sessions in app 'com.moon.dental.whether.origin', 93 ad_requests with mean bid_floor 3.3; 1 sessions in app 'com.newpubco.spades', 87 ad_requests with mean bid_floor 20.6, 1 impressions of adomain 'haleon.com' with mean price 0.5, 1 impressions of adomain 'speedcash.com' with mean price 0.4, 1 impressions of adomain 'supertreat.net' with mean price 2.4; 2 sessions in app 'com.noorgames.ballup', 32 ad_requests with mean bid_floor 2.3, 1 impressions of adomain 'depend.com' with mean price 0.8, 1 impressions of adomain 'littlecaesars.com' with mean price 1.5, 7 impressions of adomain 'planetoat.com' with mean price 0.9, 1 impressions of adomain 'starbucks.com' with mean price 1.4, 1 impressions of adomain 'thetradedesk.com' with mean price 1.4; 11 sessions in app 'com.ocean.database', 114 ad_requests with mean bid_floor 4.5; 18 sessions in app 'com.packadom.cansyummy', 858 ad_requests with mean bid_floor 2.0; 8 sessions in app 'com.packing.sort', 42 ad_requests with mean bid_floor 5.3; 2 sessions in app 'com.pandabingo.superwin.crystalcave.magic', 180 ad_requests with mean bid_floor 32.4; 5 sessions in app 'com.pe.bitcoinpusher', 630 ad_requests with mean bid_floor 37.9; 5 sessions in app 'com.peoplefun.wordcross', 51 ad_requests with mean bid_floor 5.8; 2 sessions in app 'com.petpal.match.puzzle.tiger.journey', 114 ad_requests with mean bid_floor 35.7; 68 sessions in app 'com.pieyel.scrabble', 839 ad_requests with mean bid_floor 6.4, 2 impressions of adomain 'adidas.com' with mean price 0.0, 2 impressions of adomain 'adobe.com' with mean price 0.0, 1 impressions of adomain 'alenusa.com' with mean price 0.7, 1 impressions of adomain 'bimbobakeriesusa.com' with mean price 0.3, 1 impressions of adomain 'budlight.com' with mean price 0.6, 4 impressions of adomain 'cadillac.com' with mean price 0.0, 7 impressions of adomain 'coca-cola.com' with mean price 0.9, 2 impressions of adomain 'depend.com' with mean price 0.3, 3 impressions of adomain 'disneyplus.com' with mean price 0.0, 1 impressions of adomain 'doordash.com' with mean price 0.0, 1 impressions of adomain 'eaglefoods.com' with mean price 0.3, 2 impressions of adomain 'goodnes.com' with mean price 0.5, 1 impressions of adomain 'gurugame.ai' with mean price 0.0, 7 impressions of adomain 'hillspet.com' with mean price 1.4, 1 impressions of adomain 'hulu.com' with mean price 0.8, 1 impressions of adomain 'instacart.com' with mean price 0.3, 1 impressions of adomain 'jigsaw.puzzle.game' with mean price 0.0, 1 impressions of adomain 'lakeviewfarms.com' with mean price 0.4, 2 impressions of adomain 'mccormick.com' with mean price 0.6, 2 impressions of adomain 'metamucil.com' with mean price 2.2, 1 impressions of adomain 'mmeri.famu.edu' with mean price 2.7, 2 impressions of adomain 'mobilityware.com' with mean price 0.0, 1 impressions of adomain 'mondelezinternational.com' with mean price 0.3, 2 impressions of adomain 'moneylion.com' with mean price 0.0, 2 impressions of adomain 'navy.com' with mean price 0.8, 3 impressions of adomain 'nestleusa.com' with mean price 0.3, 2 impressions of adomain 'oldspice.com' with mean price 0.8, 1 impressions of adomain 'pepsi.com' with mean price 0.4, 1 impressions of adomain 'pgpro.com' with mean price 0.4, 35 impressions of adomain 'planetoat.com' with mean price 0.4, 1 impressions of adomain 'pluto.tv' with mean price 0.0, 1 impressions of adomain 'postconsumerbrands.com' with mean price 0.4, 1 impressions of adomain 'priceline.com' with mean price 0.0, 4 impressions of adomain 'prilosecotc.com' with mean price 0.9, 2 impressions of adomain 'productmadness.com' with mean price 0.2, 2 impressions of adomain 'regeneron.com' with mean price 0.5, 1 impressions of adomain 'saily.com' with mean price 0.0, 1 impressions of adomain 'secret.com' with mean price 0.5, 2 impressions of adomain 'siriusxm.com' with mean price 0.0, 1 impressions of adomain 'sonnysbbq.com' with mean price 2.2, 7 impressions of adomain 'starbucks.com' with mean price 0.2, 1 impressions of adomain 'stellaartois.com' with mean price 0.5, 1 impressions of adomain 'theratears.com' with mean price 0.8, 1 impressions of adomain 'ubykotex.com' with mean price 0.3, 1 impressions of adomain 'verizon.com' with mean price 0.3, 1 impressions of adomain 'vicks.com' with mean price 0.3, 1 impressions of adomain 'vitastudio.ai' with mean price 0.1, 5 impressions of adomain 'walmart.com' with mean price 0.5, 1 impressions of adomain 'www.progressivecommercial.com' with mean price 0.1; 1 sessions in app 'com.pixel.art.coloring.color.number', 38 ad_requests with mean bid_floor 29.1; 1 sessions in app 'com.playmania.matchmania.cash', 1 ad_requests with mean bid_floor 5.2; 3 sessions in app 'com.point.elimin.yui', 28 ad_requests with mean bid_floor 3.7; 3 sessions in app 'com.princesspersia.gems', 40 ad_requests with mean bid_floor 5.4; 2 sessions in app 'com.richhan.trupmstar', 52 ad_requests with mean bid_floor 2.7; 1 sessions in app 'com.screw.puzzle.win.prize.powerful.reward', 6 ad_requests with mean bid_floor 54.8; 7 sessions in app 'com.screwpinjamloose.causal.gamekdj', 215 ad_requests with mean bid_floor 6.5, 3 impressions of adomain 'king.com' with mean price 11.3; 1 sessions in app 'com.seabed.match.magic.mystery', 4 ad_requests with mean bid_floor 2.6; 2 sessions in app 'com.solitairedelight.joy.game', 2 ad_requests with mean bid_floor 5.2; 6 sessions in app 'com.solitairesojourn.puzzlehaven.cardflurry', 695 ad_requests with mean bid_floor 36.2; 1 sessions in app 'com.spacetimer.MoneyBounce', 10 ad_requests with mean bid_floor 13.7; 1 sessions in app 'com.tatemgames.blockking', 15 ad_requests with mean bid_floor 7.9; 2 sessions in app 'com.tetrox.bowl', 6 ad_requests with mean bid_floor 97.8; 41 sessions in app 'com.tile.mahjong.goodwin.reward.mystery', 1401 ad_requests with mean bid_floor 8.3; 16 sessions in app 'com.tonia.shelf.match.money.market.gain', 2798 ad_requests with mean bid_floor 20.5, 2 impressions of adomain 'earnwithreally.com' with mean price 5.5, 1 clicks of adomain 'king.com', 1 impressions of adomain 'king.com' with mean price 9.7, 1 clicks of adomain 'newpub.co/spades', 1 impressions of adomain 'newpub.co/spades' with mean price 4.1; 11 sessions in app 'com.tripledot.blackjack', 286 ad_requests with mean bid_floor 7.2; 1 sessions in app 'com.tripledot.solitaire', 2 ad_requests with mean bid_floor 10.1; 8 sessions in app 'com.tripledot.woodoku', 34 ad_requests with mean bid_floor 6.7; 11 sessions in app 'com.ultimate.tournament', 408 ad_requests with mean bid_floor 37.9; 1 sessions in app 'com.up.up.study.copper', 2 ad_requests with mean bid_floor 4.8; 1 sessions in app 'com.use.specie.scratch.card', 12 ad_requests with mean bid_floor 2.7; 2 sessions in app 'com.veg8gie.adventure', 31 ad_requests with mean bid_floor 19.9; 2 sessions in app 'com.width.variable.ticket.videos', 30 ad_requests with mean bid_floor 15.6; 3 sessions in app 'com.wogic2cozer.pusher.magic', 43 ad_requests with mean bid_floor 15.9; 1 sessions in app 'com.wood.bolt.wordle.screw.nuts.puzzle', 14 ad_requests with mean bid_floor 12.1; 1 sessions in app 'com.wordgame.words.connect', 1 ad_requests with mean bid_floor 10.6; 7 sessions in app 'com.worriecoaekloolkfun.haysunday', 356 ad_requests with mean bid_floor 3.1; 5 sessions in app 'com.wosbeixihene.neverendelimin', 136 ad_requests with mean bid_floor 2.5; 8 sessions in app 'gin.rummy.plus.free.online.offline.classic.card.game', 190 ad_requests with mean bid_floor 7.5, 1 clicks of adomain 'exmox.com', 2 impressions of adomain 'exmox.com' with mean price 16.8, 1 clicks of adomain 'freecash.com', 1 impressions of adomain 'freecash.com' with mean price 17.3; 1 sessions in app 'in.playsimple.wordsearch', 1 ad_requests with mean bid_floor 7.0; 9 sessions in app 'in.playsimple.wordtrip', 56 ad_requests with mean bid_floor 11.6; 1 sessions in app 'jigsaw.puzzle.color.master.paint.classical.hd.funny', 14 ad_requests with mean bid_floor 7.6; 18 sessions in app 'net.peakgames.mobile.spades.android', 565 ad_requests with mean bid_floor 32.5';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is 2025-02-06 12:49:00;time_since_impression_in_hours is 566;channel is 'USA/I/applovin/com.hsj.sort.hexaam/False/117';time_since_click_in_hours is 567;fast_imp_12h is 2;fast_click_2h is 0;rnd is 0.633138850881627;partition is 2643;segments is ['com.newpubco.klondikesolitaire_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V6_2000k' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_2000k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k_rnd_A' 'com.newpubco.spades_retargeting_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(s_ad_revenue_to_af3)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_retargeting_Android_CPA(108)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPA(level_2)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'closet.match.pair.matching.games_Android_CPA(level_2)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_mmp_V5_2000k' 'com.block.juggle_Android_CPI_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPA(level_3)_abdoul_V4_2000k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_2000k' 'com.block.juggle_Android_CPI_abdoul_V6_2000k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'closet.match.pair.matching.games_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'closet.match.pair.matching.games_Android_CPA(day_2_start)_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V4_2000k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'f88dd761-f920-4380-a894-e4f287089cbd;uuid is 'fefdccf0-7d95-4dd3-9340-4a6d57d27c36';bid_timestamp is '2025-01-13 0:21:36';device_id is 'f88dd761-f920-4380-a894-e4f287089cbd';biddate is '2025-01-13';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'applovin';raw_price is 25.8343708475338;target_cpi is 2;campaign is 57517;creative_id is 228773;session_duration is 2000 ;seller_name is 'Applovin SSP';seller_id is 117;content_type is 'vi';bid_floor is 0.0212 ;min_floor is 0.0212 ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 11 ;time_since_impression is 13502 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 3.61;prior_theme_impressions_count is 11;prior_tag_clicks_count is 8 ;time_since_click is '13500';hour is '2025-01-13 00:00:00+00:00';day_of_week is '0';os_version is 14;user_behavior_stats_in_past is '3 sessions in app 'ball.sort.color.sorting.puzzle.games', 24 ad_requests with mean bid_floor 5.6; 1 sessions in app 'com.PulsSoftware.WS', 4 ad_requests with mean bid_floor 47.3; 2 sessions in app 'com.afgame.app.poolball', 5 ad_requests with mean bid_floor 36.2; 4 sessions in app 'com.azgame.app.poolcity', 37 ad_requests with mean bid_floor 43.4; 1 sessions in app 'com.bitmango.go.bubblepop', 9 ad_requests with mean bid_floor 70.1; 6 sessions in app 'com.blackout.spades', 3560 ad_requests with mean bid_floor 31.1, 7 impressions of adomain 'amazon.com' with mean price 0.6, 1 clicks of adomain 'arlo.com', 2 impressions of adomain 'arlo.com' with mean price 5.8, 1 clicks of adomain 'mhitpoker.com', 1 impressions of adomain 'mhitpoker.com' with mean price 6.7, 1 impressions of adomain 'nutrafol.com' with mean price 0.8, 1 impressions of adomain 'ozempic.com' with mean price 1.3, 1 impressions of adomain 'paramountplus.com' with mean price 0.5, 1 clicks of adomain 'productmadness.com', 1 impressions of adomain 'productmadness.com' with mean price 7.8, 1 impressions of adomain 'samsung.com' with mean price 0.5; 3 sessions in app 'com.block.blast.free.cube.puzzle.game', 29 ad_requests with mean bid_floor 14.8, 1 impressions of adomain 'deepthought.industries' with mean price 0.2, 2 impressions of adomain 'flixchatter.net' with mean price 0.3, 1 clicks of adomain 'flyfoxgames.com', 1 impressions of adomain 'flyfoxgames.com' with mean price 95.9, 1 impressions of adomain 'learnings.com.cn' with mean price 0.1, 1 impressions of adomain 'support.spaceflightsimulator.app' with mean price 0.2; 7 sessions in app 'com.block.juggle', 117 ad_requests with mean bid_floor 33.7; 1 sessions in app 'com.boombitgames.Dartsy', 13 ad_requests with mean bid_floor 506.7; 5 sessions in app 'com.brick.block.game', 68 ad_requests with mean bid_floor 6.4; 1 sessions in app 'com.egg.hunt.easter.egg.sort.ball.sort', 1 ad_requests with mean bid_floor 14.2; 1 sessions in app 'com.gameberrylabs.backgammonfriends', 2 ad_requests with mean bid_floor 2.6; 2 sessions in app 'com.hyilmaz.spades', 42 ad_requests with mean bid_floor 3.1; 1 sessions in app 'com.kiaora.dominoes', 32 ad_requests with mean bid_floor 13.0; 5 sessions in app 'com.loop.block.mania.pethereum', 119 ad_requests with mean bid_floor 7.8; 12 sessions in app 'com.mobilityware.Spades', 1068 ad_requests with mean bid_floor 17.0, 5 clicks of adomain 'bestplay.app', 5 impressions of adomain 'bestplay.app' with mean price 4.9, 1 clicks of adomain 'chime.com', 1 impressions of adomain 'chime.com' with mean price 3.5, 1 clicks of adomain 'healthprimal.com', 1 impressions of adomain 'healthprimal.com' with mean price 3.4, 1 clicks of adomain 'tubitv.com', 1 impressions of adomain 'tubitv.com' with mean price 2.4; 1 sessions in app 'com.mobilityware.solitaire', 37 ad_requests with mean bid_floor 15.6; 3 sessions in app 'com.nagame.app.dicemerge', 49 ad_requests with mean bid_floor 72.9; 25 sessions in app 'com.newpubco.spades', 7234 ad_requests with mean bid_floor 18.3, 2 impressions of adomain 'allabouthae.com' with mean price 1.2, 39 impressions of adomain 'amazon.com' with mean price 0.6, 1 impressions of adomain 'betrivers.com' with mean price 0.2, 1 impressions of adomain 'calvinklein.us' with mean price 0.5, 1 impressions of adomain 'cash.app' with mean price 0.1, 1 impressions of adomain 'checkout51.com' with mean price 0.4, 2 impressions of adomain 'coca-cola.com' with mean price 0.5, 1 impressions of adomain 'colgate.com' with mean price 0.5, 1 impressions of adomain 'costco.com' with mean price 0.5, 3 impressions of adomain 'depend.com' with mean price 0.3, 1 impressions of adomain 'detroitopera.org' with mean price 1.5, 2 impressions of adomain 'discovery.com' with mean price 0.8, 2 impressions of adomain 'disneyplus.com' with mean price 0.3, 1 impressions of adomain 'dw.zmlycp.com' with mean price 10.1, 1 impressions of adomain 'elanco.com' with mean price 0.5, 9 impressions of adomain 'extclaims.com' with mean price 1.5, 2 impressions of adomain 'fanduel.com' with mean price 7.3, 2 impressions of adomain 'fla-keys.com' with mean price 0.5, 4 impressions of adomain 'ghci.org' with mean price 0.5, 1 impressions of adomain 'grainger.com' with mean price 0.8, 4 impressions of adomain 'haleon.com' with mean price 0.6, 1 clicks of adomain 'haleon.com', 1 clicks of adomain 'healthprimal.com', 3 impressions of adomain 'healthprimal.com' with mean price 9.1, 3 impressions of adomain 'honda.com' with mean price 0.6, 1 impressions of adomain 'humana.com' with mean price 1.1, 7 impressions of adomain 'intuit.com' with mean price 0.6, 1 impressions of adomain 'irresistiblefoods.com' with mean price 0.5, 3 impressions of adomain 'jcldoorsandwindows.com' with mean price 0.5, 3 impressions of adomain 'kelloggs.com' with mean price 0.8, 3 impressions of adomain 'la-z-boy.com' with mean price 0.5, 2 impressions of adomain 'lifenutrition.com' with mean price 5.5, 3 impressions of adomain 'michiganlottery.com' with mean price 0.4, 2 impressions of adomain 'nutrafol.com' with mean price 0.5, 1 impressions of adomain 'paramount.com' with mean price 0.4, 2 impressions of adomain 'paramountplus.com' with mean price 0.6, 2 impressions of adomain 'peppermint-lips.com' with mean price 7.6, 1 impressions of adomain 'prosightfa.org' with mean price 1.2, 1 impressions of adomain 'rescuemidmichigan.org' with mean price 1.0, 9 impressions of adomain 'samsung.com' with mean price 0.7, 1 impressions of adomain 'shamsilaw.com' with mean price 1.4, 2 impressions of adomain 'skyrizi.com' with mean price 0.9, 1 impressions of adomain 'smartypantsvitamins.com' with mean price 0.2, 3 impressions of adomain 'snuggle.com' with mean price 0.5, 1 impressions of adomain 'sokolhct.com' with mean price 0.4, 15 impressions of adomain 'solitairecash.com' with mean price 0.8, 3 impressions of adomain 'spectrum.com' with mean price 0.9, 1 impressions of adomain 'speedway.com' with mean price 0.8, 1 impressions of adomain 'tiktok.com' with mean price 1.2, 1 impressions of adomain 'tixr.com' with mean price 1.2, 1 impressions of adomain 'track.brannege.com' with mean price 0.7, 1 impressions of adomain 'ultomiris.com' with mean price 1.1, 1 impressions of adomain 'uruguaynatural.com' with mean price 2.0, 4 impressions of adomain 'waynecounty.com' with mean price 0.7, 1 impressions of adomain 'wkkellogg.com' with mean price 0.2, 2 impressions of adomain 'wowforbusiness.com' with mean price 0.6, 2 impressions of adomain 'yoursecurenetguard.com' with mean price 0.7, 2 impressions of adomain 'youtube.com' with mean price 0.3; 20 sessions in app 'com.oakgames.linked2248.numberpuzzle', 410 ad_requests with mean bid_floor 2.1; 1 sessions in app 'com.papaya.solitairecash', 2 ad_requests with mean bid_floor 132.1; 1 sessions in app 'com.pdfviewerforandroid.pdfviewer', 1 ad_requests with mean bid_floor 5.2; 1 sessions in app 'com.playvalve.solitaire', 1 ad_requests with mean bid_floor 6.8; 3 sessions in app 'com.playvalve.spades', 337 ad_requests with mean bid_floor 103.6; 7 sessions in app 'com.puzzle1studio.go.bubblepoporiginpuzzlegame', 30 ad_requests with mean bid_floor 48.1; 1 sessions in app 'com.sh.tricky.relax.ticktock.mini.challenges.puzzle.games', 1 ad_requests with mean bid_floor 5.2; 84 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 15092 ad_requests with mean bid_floor 19.5; 4 sessions in app 'com.staplegames.spades', 204 ad_requests with mean bid_floor 39.7; 1 sessions in app 'com.tetrox.bowl', 3 ad_requests with mean bid_floor 50.0; 2 sessions in app 'com.tripledot.blackjack', 130 ad_requests with mean bid_floor 56.7; 9 sessions in app 'com.tripledot.blockbash', 172 ad_requests with mean bid_floor 5.0, 1 impressions of adomain '7-eleven.com' with mean price 0.6, 1 clicks of adomain 'adidas.com', 1 impressions of adomain 'adidas.com' with mean price 0.1, 7 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'barstoolsportsbook.com' with mean price 0.2, 1 impressions of adomain 'bausch.com' with mean price 0.2, 4 impressions of adomain 'beiersdorf.com' with mean price 0.4, 2 impressions of adomain 'callapp.com' with mean price 0.1, 2 impressions of adomain 'haleon.com' with mean price 0.2, 1 impressions of adomain 'henkel-northamerica.com' with mean price 0.5, 1 impressions of adomain 'hungrystudio.com/blocks' with mean price 55.2, 1 clicks of adomain 'hungrystudio.com/blocks', 1 impressions of adomain 'hyundaiusa.com' with mean price 0.2, 3 impressions of adomain 'icyhot.com' with mean price 0.3, 2 impressions of adomain 'ingrezza.com' with mean price 0.5, 1 impressions of adomain 'instagram.com' with mean price 0.5, 1 impressions of adomain 'justplayapps.com' with mean price 0.1, 1 impressions of adomain 'kelloggs.com' with mean price 1.0, 1 impressions of adomain 'kidultlovin.com' with mean price 0.1, 1 impressions of adomain 'learnings.com.cn' with mean price 0.1, 1 impressions of adomain 'listerine.com' with mean price 0.2, 2 impressions of adomain 'mccormick.com' with mean price 0.6, 1 impressions of adomain 'michigan.gov' with mean price 0.9, 1 impressions of adomain 'nutrafol.com' with mean price 0.2, 2 impressions of adomain 'ocrevus.com' with mean price 0.3, 1 impressions of adomain 'paramountplus.com' with mean price 0.2, 2 impressions of adomain 'playsimple.in' with mean price 0.1, 1 impressions of adomain 'pluto.tv' with mean price 0.1, 1 impressions of adomain 'prilosecotc.com' with mean price 0.3, 1 impressions of adomain 'seventhgeneration.com' with mean price 0.2, 3 impressions of adomain 'snuggle.com' with mean price 0.6, 1 impressions of adomain 'solitaire.gurugame.ai' with mean price 0.1, 1 impressions of adomain 'speedway.com' with mean price 0.5, 1 impressions of adomain 'theratears.com' with mean price 0.8, 3 impressions of adomain 'wkkellogg.com' with mean price 0.3; 3 sessions in app 'com.tripledot.woodoku', 5 ad_requests with mean bid_floor 6.3; 2 sessions in app 'com.vitastudio.mahjong', 22 ad_requests with mean bid_floor 29.4; 2 sessions in app 'gridplus.ball.sort.colorpuz', 154 ad_requests with mean bid_floor 23.3; 6 sessions in app 'in.playsimple.wordsearch', 765 ad_requests with mean bid_floor 13.2, 1 impressions of adomain 'avalara.com' with mean price 0.0, 2 impressions of adomain 'betrivers.com' with mean price 0.1, 2 impressions of adomain 'cash.app' with mean price 0.1, 2 impressions of adomain 'disneyplus.com' with mean price 0.0, 1 impressions of adomain 'siriusxm.com' with mean price 0.1, 1 clicks of adomain 'sskjoy.github.io', 1 impressions of adomain 'sskjoy.github.io' with mean price 28.4, 1 impressions of adomain 'starbucks.com' with mean price 0.0, 1 impressions of adomain 'support.spaceflightsimulator.app' with mean price 0.4, 1 impressions of adomain 'trgsolutions.com' with mean price 0.3; 4 sessions in app 'in.playsimple.wordtrip', 10 ad_requests with mean bid_floor 9.3; 3 sessions in app 'onetap.game.tictactoe', 20 ad_requests with mean bid_floor 11.4; 1 sessions in app 'spades.classic.card.free.online.offline.multiplayer', 8 ad_requests with mean bid_floor 3.4; 1 sessions in app 'teskin.jewels.planet', 10 ad_requests with mean bid_floor 4.2';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is 2025-01-13 0:26:25;time_since_impression_in_hours is 3;channel is 'USA/V/applovin/com.spades.solitaire.online.plus.offline.free.card.games/False/117';time_since_click_in_hours is 4;fast_imp_12h is 2;fast_click_2h is 1;rnd is 0.696927312216633;partition is 743;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_MMP_Light_100k_11_10_2024' 'closet.match.pair.matching.games_Android_CPA(client_ad_revenue)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k_rnd_A' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_100k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_MMP_100k_11_10_2024' 'com.hutchgames.formularacing_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_AG_100k_21_12_2024' 'com.block.juggle_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_mmp_with_new_features_abdoul_100k_09_18_2024' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.koolgames.bubblepopper_Android_CPA(dc_8level_start_befored8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_new_features_abdoul_100k_09_18_2024' 'com.hutchgames.formularacing_Android_CPA(session)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_MMP_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V4_2000k' 'com.aaafun.watersort_retargeting_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V3_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2000k' 'HDIP_iOS_USA_Cellular_100_users_LITE' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_apps_embeddings_similarity' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_500k' 'bloom_com.fiogonia.dominoes_USA_7d' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_100k' 'closet.match.pair.matching.games_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_AG_100k_21_12_2024' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'loppipoppi.dominoes_Android_CPA_dc_8EndGame_BeforeD8_abdoul_100k_07_18_2024' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_Appgrowth_New_100k_12_10_2024' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V3_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPI_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_mmp_and_ag_with_new_features_abdoul_100k_09_18_2024' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_30d' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_100k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_2000k' 'com.block.juggle_Android_CPI_abdoul_V4_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V5_MMP_New_100k_11_10_2024' 'com.hutchgames.formularacing_Android_CPA(session)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V3_100k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'HDIP_iOS_USA_200_users_LITE' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_apps_embeddings_similarity' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'explore' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'closet.match.pair.matching.games_Android_CPA(day_2_start)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_control_abdoul_100k_09_18_2024' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_MMP_Light_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_100k' 'bloom_com.fiogonia.dominoes_USA_1d' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_500k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '6d2dc9bb-8c27-4c03-8fa4-2f99fc27e5b1;uuid is '5f7b0e3f-7c95-4ec6-95b2-093f727236fb';bid_timestamp is '2025-01-07 22:48:04';device_id is '6d2dc9bb-8c27-4c03-8fa4-2f99fc27e5b1';biddate is '2025-01-07';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 28.1172568384832;target_cpi is 2;campaign is 57517;creative_id is 228773;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'vi';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 26.5;placement_historical_value is 41.004333;third_party_bid_price is ;prior_tag_impressions_count is 3 ;time_since_impression is 442450 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 3.18;prior_theme_impressions_count is 3;prior_tag_clicks_count is 2 ;time_since_click is '4231881';hour is '2025-01-07 22:00:00+00:00';day_of_week is '1';os_version is 13;user_behavior_stats_in_past is '1 sessions in app 'com.QuietFire.StackFallHit2', 9 ad_requests with mean bid_floor 5.2; 1 sessions in app 'com.biblelauncher.prayer.audiobiblekjv', 12 ad_requests with mean bid_floor 10.9; 43 sessions in app 'com.gamovation.mahjongclub', 1458 ad_requests with mean bid_floor 15.0, 37 impressions of adomain 'amazon.com' with mean price 0.4, 1 impressions of adomain 'archwellhealth.com' with mean price 0.6, 1 impressions of adomain 'bestbuy.com' with mean price 0.4, 5 impressions of adomain 'carolina.com' with mean price 0.3, 5 impressions of adomain 'caromonthealth.org' with mean price 0.4, 2 impressions of adomain 'consumertestconnect.com' with mean price 35.0, 8 impressions of adomain 'cox.com' with mean price 1.0, 1 impressions of adomain 'dasher.doordash.com' with mean price 1.3, 1 impressions of adomain 'disneyplus.com' with mean price 0.0, 2 impressions of adomain 'doctorscare.com' with mean price 1.3, 1 impressions of adomain 'dominos.com' with mean price 0.7, 1 impressions of adomain 'drpepper.com' with mean price 0.2, 1 impressions of adomain 'example.com' with mean price 0.3, 1 impressions of adomain 'fahw.com' with mean price 0.7, 1 impressions of adomain 'freestylelibre.us' with mean price 0.0, 1 impressions of adomain 'getwavetune.com' with mean price 0.3, 1 impressions of adomain 'globalrescue.com' with mean price 0.8, 1 impressions of adomain 'google.com' with mean price 0.5, 1 impressions of adomain 'grainger.com' with mean price 0.8, 4 impressions of adomain 'haleon.com' with mean price 0.4, 8 impressions of adomain 'hhs.gov' with mean price 0.4, 1 impressions of adomain 'kohls.com' with mean price 0.5, 1 impressions of adomain 'mars.com' with mean price 0.1, 1 impressions of adomain 'mavis.com' with mean price 0.3, 3 impressions of adomain 'novanthealth.org' with mean price 0.4, 4 impressions of adomain 'nurtec.com' with mean price 1.7, 2 impressions of adomain 'oldtimefarmsupplyinc.com' with mean price 0.4, 1 impressions of adomain 'oneaday.com' with mean price 0.5, 1 impressions of adomain 'paramountplus.com' with mean price 0.3, 1 impressions of adomain 'peak.bank' with mean price 0.7, 1 impressions of adomain 'playtika.com' with mean price 0.0, 1 impressions of adomain 'post.edu' with mean price 0.5, 1 impressions of adomain 'progressivecommercial.com' with mean price 1.3, 1 impressions of adomain 'rinchem.com' with mean price 0.3, 6 impressions of adomain 'rocketmortgage.com' with mean price 0.6, 2 impressions of adomain 'samsung.com' with mean price 0.3, 1 impressions of adomain 'sanofi.com' with mean price 0.5, 1 impressions of adomain 'schneiderjobs.com' with mean price 0.4, 1 impressions of adomain 'sixflags.com' with mean price 0.5, 4 impressions of adomain 'sleepnumber.com' with mean price 0.3, 2 impressions of adomain 'temptationstreats.com' with mean price 0.9, 13 impressions of adomain 'titosvodka.com' with mean price 0.5, 1 impressions of adomain 'unitedcenter.com' with mean price 0.3, 3 impressions of adomain 'walgreens.com' with mean price 0.6, 1 impressions of adomain 'walmart.com' with mean price 0.2, 2 impressions of adomain 'www.learnings.ai' with mean price 0.1, 1 impressions of adomain 'yourcyberdefensehq.com' with mean price 0.1, 1 impressions of adomain 'yourradioplace.com' with mean price 0.3; 5 sessions in app 'com.newpubco.spades', 152 ad_requests with mean bid_floor 11.0, 1 impressions of adomain '1000bulbs.com' with mean price 12.7, 1 impressions of adomain 'alignprobiotics.com' with mean price 1.7, 4 impressions of adomain 'amazon.com' with mean price 0.6, 1 impressions of adomain 'goodnes.com' with mean price 1.1, 3 impressions of adomain 'kao.com' with mean price 0.7, 1 impressions of adomain 'metabolicmaintenance.com' with mean price 15.9, 2 impressions of adomain 'paramountplus.com' with mean price 0.6, 1 impressions of adomain 'sanofi.com' with mean price 0.5; 2 sessions in app 'com.newreading.goodreels', 30 ad_requests with mean bid_floor 14.7, 2 clicks of adomain 'financebuzz.com', 2 impressions of adomain 'financebuzz.com' with mean price 171.2; 46 sessions in app 'com.radio.pocketfm', 940 ad_requests with mean bid_floor 14.8, 1 impressions of adomain 'mdmexclusives.com' with mean price 26.7; 2 sessions in app 'com.rapid.short.tv', 4 ad_requests with mean bid_floor 23.2; 1 sessions in app 'com.scopely.yux', 1 ad_requests with mean bid_floor 4.9; 4 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 58 ad_requests with mean bid_floor 6.0; 27 sessions in app 'com.storymatrix.drama', 221 ad_requests with mean bid_floor 46.8; 1 sessions in app 'com.vitastudio.mahjong', 0 ad_requests with mean bid_floor 0.0; 4 sessions in app 'com.wildcard.spadespop', 83 ad_requests with mean bid_floor 6.5; 1 sessions in app 'in.crossy.daily_crossword', 1 ad_requests with mean bid_floor 53.8; 9 sessions in app 'jp.co.goodroid.hyper.nutsandboltssort', 170 ad_requests with mean bid_floor 3.9, 14 impressions of adomain 'adidas.com' with mean price 0.1, 1 impressions of adomain 'afcurgentcare.com' with mean price 0.1, 13 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'betrivers.com' with mean price 0.1, 1 impressions of adomain 'bidease.com_101931' with mean price 0.2, 1 impressions of adomain 'exmox.com' with mean price 0.0, 1 impressions of adomain 'fiogonia.com' with mean price 0.0, 1 impressions of adomain 'grainger.com' with mean price 0.7, 1 impressions of adomain 'gurunetwork.com' with mean price 0.1, 1 impressions of adomain 'haleon.com' with mean price 0.3, 1 impressions of adomain 'inspiredsquare.com' with mean price 0.0, 1 impressions of adomain 'jigsaw.puzzle.game' with mean price 0.0, 1 impressions of adomain 'justdice.io' with mean price 0.0, 2 impressions of adomain 'montroseeyecarehtx.com' with mean price 0.0, 3 impressions of adomain 'moonpay.com' with mean price 0.0, 1 impressions of adomain 'nutrafol.com' with mean price 0.2, 1 impressions of adomain 'playsimple.in' with mean price 0.0, 1 impressions of adomain 'progressive.com' with mean price 0.2, 1 impressions of adomain 'progressivecommercial.com' with mean price 0.6, 5 impressions of adomain 'roomstogo.com' with mean price 2.9, 1 impressions of adomain 'russellstover.com' with mean price 0.5, 2 impressions of adomain 'starbucks.com' with mean price 0.0, 2 impressions of adomain 'textnow.com' with mean price 0.0, 1 impressions of adomain 'tjx.com' with mean price 0.1, 1 impressions of adomain 'vacasa.com' with mean price 0.5, 2 impressions of adomain 'zephyrmobile.com' with mean price 0.0';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is 2025-01-08 12:03:03;time_since_impression_in_hours is 122;channel is 'USA/V/bidmachine/com.spades.solitaire.online.plus.offline.free.card.games/False/482';time_since_click_in_hours is 1176;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.779022387785676;partition is 743;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_2000k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'HDIP_iOS_USA_Cellular_100_users_LITE' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_500k' 'com.koolgames.bubblepopper_retargeting_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_Appgrowth_100k_11_10_2024' 'and.brainworks.nummatch_Android_CPI_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_30d' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'com.aaafun.watersort_Android_CPI_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'HDIP_iOS_USA_200_users_LITE' 'com.koolgames.bubblepopper_retargeting_Android_CPI_abdoul_V4_100k' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_500k' 'explore' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'dcface1f-65b2-40f9-b8de-658b2f083917;uuid is 'f215efef-a6a3-4adc-ab76-a4e9b698c9d0';bid_timestamp is '2025-01-16 2:38:29';device_id is 'dcface1f-65b2-40f9-b8de-658b2f083917';biddate is '2025-01-16';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 21.41600682387;target_cpi is 0.943272705831585;campaign is 57661;creative_id is 229286;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'i';bid_floor is 1.6006 ;min_floor is 1.6006 ;bidmachine_placement_value is 21.2;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 5 ;time_since_impression is 258355 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 0.74;prior_theme_impressions_count is 5;prior_tag_clicks_count is 9 ;time_since_click is '258330';hour is '2025-01-16 02:00:00+00:00';day_of_week is '3';os_version is 10;user_behavior_stats_in_past is '2 sessions in app 'com.blackout.spades', 197 ad_requests with mean bid_floor 32.0, 1 clicks of adomain 'newpub.co/spades', 1 impressions of adomain 'newpub.co/spades' with mean price 21.4, 1 impressions of adomain 'paramountplus.com' with mean price 0.3; 1 sessions in app 'com.newpubco.spades', 17 ad_requests with mean bid_floor 6.1, 1 impressions of adomain 'att.com' with mean price 0.7, 1 impressions of adomain 'olay.com' with mean price 0.7, 1 impressions of adomain 'progressive.com' with mean price 0.7; 2 sessions in app 'com.vitastudio.solitaire', 3 ad_requests with mean bid_floor 0.0; 1 sessions in app 'kidultlovin.word.zen', 2 ad_requests with mean bid_floor 0.0; 2 sessions in app 'solitaire.patience.card.games.klondike.free', 56 ad_requests with mean bid_floor 13.1';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is 2025-01-17 20:41:04;time_since_impression_in_hours is 71;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 72;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.434675165877951;partition is 946;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_2000k' 'com.xentech.brickblast_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.loppipoppi.spidersolitaire_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'HDIP_iOS_USA_Cellular_100_users_LITE' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_Appgrowth_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'HDIP_iOS_USA_200_users_LITE' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V6_2000k' 'bloom_com.blackout.spades_CAN_1d' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_control_abdoul_100k_09_18_2024' 'bloom_com.blackout.spades_CAN_7d']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '22a7f6bd-9e08-4e66-aa5b-6539bd4957c3;uuid is '5f36fe91-227a-441a-8faa-16770fb9082c';bid_timestamp is '2024-12-23 12:38:49';device_id is '22a7f6bd-9e08-4e66-aa5b-6539bd4957c3';biddate is '2024-12-23';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 32.2880512062621;target_cpi is 3.58323175485383;campaign is 57661;creative_id is 229286;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'i';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 53.898305;placement_historical_value is 30.701274;third_party_bid_price is ;prior_tag_impressions_count is 5 ;time_since_impression is 123034 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1.88;prior_theme_impressions_count is 5;prior_tag_clicks_count is 3 ;time_since_click is '123022';hour is '2024-12-23 12:00:00+00:00';day_of_week is '0';os_version is 13;user_behavior_stats_in_past is '3 sessions in app 'com.ad.cargame.fly', 76 ad_requests with mean bid_floor 11.4; 1 sessions in app 'com.fiogonia.spades', 4 ad_requests with mean bid_floor 5.9; 20 sessions in app 'com.rope.untie.tangle.master', 72 ad_requests with mean bid_floor 17.7; 111 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 3133 ad_requests with mean bid_floor 13.5, 1 impressions of adomain 'healthprimal.com' with mean price 11.4, 1 impressions of adomain 'metabolicmaintenance.com' with mean price 7.8, 1 clicks of adomain 'snapchat.com', 2 impressions of adomain 'snapchat.com' with mean price 5.9, 1 impressions of adomain 'tiktok.com' with mean price 3.3, 1 impressions of adomain 'welloflife.com' with mean price 10.2; 44 sessions in app 'in.playsimple.tripcross', 4744 ad_requests with mean bid_floor 4.6, 1 impressions of adomain 'alen.com' with mean price 0.4, 1 impressions of adomain 'brown-forman.com' with mean price 0.7, 1 impressions of adomain 'budlight.com' with mean price 0.2, 1 impressions of adomain 'coldstonecreamery.com' with mean price 0.3, 3 impressions of adomain 'costco.com' with mean price 0.1, 1 impressions of adomain 'disneyplus.com' with mean price 0.1, 1 impressions of adomain 'greasemonkeyauto.com' with mean price 0.3, 2 impressions of adomain 'healthprimal.com' with mean price 12.0, 1 impressions of adomain 'intuit.com' with mean price 0.7, 1 impressions of adomain 'ordercoldstone.com' with mean price 0.7, 1 impressions of adomain 'paramountplus.com' with mean price 0.2, 1 impressions of adomain 'vrbo.com' with mean price 0.2; 1 sessions in app 'in.playsimple.wordtrip', 13 ad_requests with mean bid_floor 16.8; 45 sessions in app 'net.peakgames.toonblast', 1112 ad_requests with mean bid_floor 15.7';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is 2024-12-23 12:44:33;time_since_impression_in_hours is 34;channel is 'USA/I/bidmachine/com.spades.solitaire.online.plus.offline.free.card.games/False/482';time_since_click_in_hours is 34;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.564366711814424;partition is 574;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_new_features_abdoul_100k_09_18_2024' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.aaaudi.wordmaker_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V5_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_30d' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_100k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_retargeting_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_500k' 'loppipoppi.numbermatch_retargeting_Android_CPA(104)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'loppipoppi.numbermatch_retargeting_Android_CPA(104)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_control_abdoul_100k_09_18_2024']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '9d804bb2-4fb2-4227-9aa4-5844974c1b93;uuid is '030fa610-570b-43bf-aa43-0bd6f6d5f4bd';bid_timestamp is '2025-01-09 23:31:02';device_id is '9d804bb2-4fb2-4227-9aa4-5844974c1b93';biddate is '2025-01-09';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 17.4663561300232;target_cpi is 2.29210755629698;campaign is 57661;creative_id is 229286;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'i';bid_floor is 1.6006 ;min_floor is 1.6006 ;bidmachine_placement_value is 6.784;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 6 ;time_since_impression is 104717 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 0.82;prior_theme_impressions_count is 6;prior_tag_clicks_count is 6 ;time_since_click is '104715';hour is '2025-01-09 23:00:00+00:00';day_of_week is '3';os_version is 12;user_behavior_stats_in_past is '37 sessions in app 'com.blackout.spades', 14081 ad_requests with mean bid_floor 26.6, 1 impressions of adomain 'adbry.com' with mean price 1.0, 3 impressions of adomain 'amazon.com' with mean price 0.6, 1 impressions of adomain 'baleaf.com' with mean price 0.4, 1 impressions of adomain 'dialsoap.com' with mean price 0.8, 2 impressions of adomain 'gundrymd.com' with mean price 0.7, 1 impressions of adomain 'nutrafol.com' with mean price 0.3, 1 impressions of adomain 'progressive.com' with mean price 0.2, 1 impressions of adomain 'resideo.com' with mean price 0.2, 1 impressions of adomain 'roomstogo.com' with mean price 0.6, 1 impressions of adomain 'solaray.com' with mean price 0.2, 1 impressions of adomain 'travelwisconsin.com' with mean price 0.6; 38 sessions in app 'com.crypt.gram.puzz', 1939 ad_requests with mean bid_floor 9.8, 1 impressions of adomain 'accessiblemeds.org' with mean price 8.1, 54 impressions of adomain 'amazon.com' with mean price 0.4, 1 impressions of adomain 'ascendleadership.org' with mean price 0.4, 1 impressions of adomain 'briefbox.me' with mean price 7.9, 1 impressions of adomain 'carolina.com' with mean price 0.1, 7 impressions of adomain 'disneyplus.com' with mean price 0.1, 1 impressions of adomain 'flixchatter.net' with mean price 0.3, 1 impressions of adomain 'freedom.press' with mean price 0.4, 1 impressions of adomain 'imako.com' with mean price 0.2, 1 impressions of adomain 'kelloggs.com' with mean price 0.6, 2 impressions of adomain 'mackenzie.br' with mean price 0.3, 1 impressions of adomain 'matchmakingcompany.com' with mean price 0.3, 1 impressions of adomain 'microsoft.com' with mean price 0.4, 1 impressions of adomain 'mindspringhealth.org' with mean price 24.2, 1 impressions of adomain 'nordicnaturals.com' with mean price 0.3, 5 impressions of adomain 'officedepot.com' with mean price 0.1, 1 impressions of adomain 'opalescence.com' with mean price 0.2, 1 impressions of adomain 'petco.com' with mean price 0.4, 2 impressions of adomain 'quiktrip.com' with mean price 0.2, 1 impressions of adomain 'rosalindfranklin.edu' with mean price 0.7, 1 impressions of adomain 'sas.com' with mean price 0.3, 2 impressions of adomain 'shoppersvoice.com' with mean price 0.2, 1 impressions of adomain 'sleepnumber.com' with mean price 0.3, 1 impressions of adomain 'smartypantsvitamins.com' with mean price 0.5, 1 impressions of adomain 'toastmasters.org' with mean price 0.4, 1 impressions of adomain 'umgc.edu' with mean price 0.3, 1 impressions of adomain 'unionstudioarch.com' with mean price 0.0, 1 impressions of adomain 'uspsolutions.at' with mean price 6.6; 45 sessions in app 'com.draw.one.line', 1274 ad_requests with mean bid_floor 27.3, 4 impressions of adomain 'amazon.com' with mean price 0.7, 1 impressions of adomain 'cp-rewards.com' with mean price 0.2, 1 impressions of adomain 'florastor.com' with mean price 0.2, 1 impressions of adomain 'loopnet.com' with mean price 0.2, 2 impressions of adomain 'nordicnaturals.com' with mean price 0.2, 1 impressions of adomain 'paramount.com' with mean price 1.2, 1 impressions of adomain 'prestigebrands.com' with mean price 0.2, 10 impressions of adomain 'roomstogo.com' with mean price 1.4; 132 sessions in app 'com.fiogonia.dominoes', 66873 ad_requests with mean bid_floor 39.5; 1 sessions in app 'com.fiogonia.spades', 4 ad_requests with mean bid_floor 7.2; 1 sessions in app 'com.funlab.sandballs', 50 ad_requests with mean bid_floor 28.6; 1 sessions in app 'com.gamovation.tileclub', 1 ad_requests with mean bid_floor 3.7; 1 sessions in app 'com.peoplefun.wordcross', 2 ad_requests with mean bid_floor 8.1; 1 sessions in app 'com.sharlocation.friend.family', 1 ad_requests with mean bid_floor 5.2; 38 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 2325 ad_requests with mean bid_floor 9.6; 2 sessions in app 'com.tripledot.solitaire', 9 ad_requests with mean bid_floor 3.7; 2 sessions in app 'com.tripledot.woodoku', 3 ad_requests with mean bid_floor 6.0; 1 sessions in app 'com.vottzapps.wordle', 1 ad_requests with mean bid_floor 7.1; 39 sessions in app 'com.zm.crossmath', 3281 ad_requests with mean bid_floor 10.1, 1 impressions of adomain 'adidas.com' with mean price 0.1, 16 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'depend.com' with mean price 0.1, 1 impressions of adomain 'entravision.com' with mean price 0.1, 3 impressions of adomain 'ezmelts.com' with mean price 0.2, 4 impressions of adomain 'florastor.com' with mean price 0.1, 1 impressions of adomain 'google.com' with mean price 0.1, 1 impressions of adomain 'honest.com' with mean price 0.1, 3 impressions of adomain 'lavazza.com' with mean price 0.2, 5 impressions of adomain 'loopnet.com' with mean price 0.2, 1 impressions of adomain 'nplincolndominion.com' with mean price 0.1, 2 impressions of adomain 'progressive.com' with mean price 0.2, 2 impressions of adomain 'roomstogo.com' with mean price 1.1, 1 impressions of adomain 'sanofi.com' with mean price 0.2, 1 impressions of adomain 'ubykotex.com' with mean price 0.2, 1 impressions of adomain 'vytalogy.com' with mean price 0.2; 3 sessions in app 'in.playsimple.tripcross', 7 ad_requests with mean bid_floor 7.1; 6 sessions in app 'in.playsimple.wordtrip', 9 ad_requests with mean bid_floor 15.4; 46 sessions in app 'kidultlovin.word.zen', 3756 ad_requests with mean bid_floor 51.7, 14 impressions of adomain 'amazon.com' with mean price 0.4, 4 impressions of adomain 'aspercreme.com' with mean price 0.4, 1 impressions of adomain 'audible.com' with mean price 0.4, 4 impressions of adomain 'creativenoggin.com' with mean price 0.8, 1 impressions of adomain 'ecarone.com' with mean price 0.3, 1 impressions of adomain 'florastor.com' with mean price 0.4, 2 impressions of adomain 'furniturerow.com' with mean price 1.1, 2 impressions of adomain 'goldbond.com' with mean price 0.1, 1 impressions of adomain 'google.com' with mean price 0.3, 1 impressions of adomain 'heb.com' with mean price 0.2, 4 impressions of adomain 'icyhot.com' with mean price 0.1, 1 impressions of adomain 'olly.com' with mean price 0.4, 1 impressions of adomain 'premierchevyofseaside.com' with mean price 0.2, 1 impressions of adomain 'ramjackopportunity.com' with mean price 0.2, 1 impressions of adomain 'samsung.com' with mean price 0.8, 1 impressions of adomain 'shoppersvoice.com' with mean price 0.2, 1 impressions of adomain 'smartypantsvitamins.com' with mean price 1.2, 1 impressions of adomain 'sovereignsilver.com' with mean price 0.3, 1 impressions of adomain 'temu.com' with mean price 11.7, 2 impressions of adomain 'toyota.com' with mean price 0.6, 2 impressions of adomain 'zeusinc.com' with mean price 0.7';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is 2025-01-09 23:34:13;time_since_impression_in_hours is 29;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 29;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.0636553197109424;partition is 2648;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_MMP_Light_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_apps_embeddings_similarity' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'bloom_com.fiogonia.dominoes_USA_7d' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'loppipoppi.dominoes_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_apps_embeddings_similarity' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_500k' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_500k' 'bloom_com.fiogonia.dominoes_USA_1d']
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