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I think to sum up the last meeting , would be to say the requirements that we've set out . Those are we were going to go for what seemed to be a fairly minimal design based on a small joystick , L_C_D_ and a couple of other buttons for navigation with power being I suppose one of the main single purpose buttons . we were also going to use novelty of being able to locate the remote control again via a small transmitter with any luck , the idea to try and separate us and also because of the minimal design looks like we'll be able to be fairly adventurous in the actual physical shape of our remote control with any luck . So we'll just crack on , like to maybe start with the Industrial Designer if it's possible . industrial designer: I'll just project manager: This meeting is the conceptual design phase and is Sorry about this . And is to cover things like what the parts might be made of , can we outsource these from elsewhere , will we have to construct any items ourselves ? industrial designer: I have a presentation I just saved it in the the folder . joystick we'll probably if we're gonna use it , could be plastic w or rubber even as well . can either use a hand dynamo , or the kinetic type ones , you know that they use in watches , or else a solar powered one . project manager: the kinetic one , we've 'cause that's the ones where like you the movement causes it . project manager: the bat the battery for a a watch wouldn't require a lot of power , would be my one query . project manager: Is a kinetic one going to be able to supply enough power ? user interface: There's also a watch moves around a great deal more . project manager: Which I suppose as well would allow us to go off the shelf again , you'd say ? industrial designer: . one is a flat one , and then more original ones are single curved one or one with a double curved . the materials are tha there as you can see , but you can't have a titanium one for a double curved , project manager: marketing: Titanium , the really strong metal , titanium ? industrial designer: which would be Yeah , marketing: Is it not also it's expensive ? industrial designer: and light . , I don't know if you'd be able to off the top of your head or not , the single curved and double curved , would you be able to give an example ? industrial designer: . project manager: could you maybe draw something ? I you don't doesn't have to be perfect , it's just 'cause I'm not quite sure if I understand the difference between the two . Well for a curved , well I was thinking to f for to sit in your the palm of your hand . industrial designer: which obviously it looks better than the single curve , but you can't have it in titanium , which is a nice material . industrial designer: and for the buttons , it can have the scroll wheel which they use in mouses for com P_C_s . but it requires a more expensive chip to use , and if you wanna use L_C_D_ it's even more expensive . if you want the buttons to be oh yeah , if you have a double curve control and it's rubber , then you have these rubber buttons as well . But you're gonna ha I reckon you're gonna have to have key a number keypad anyway for the amount of channels these days . You wouldn't want to just have to scroll through all the channels to get to the one you want . so you've got a little bit about the the chip that we might require as well ? industrial designer: Yeah . So , depends where gonna spend the money if you want the f fancy L_C_D_ display . project manager: do you have any idea so far , like when we're saying that we'd need an advanced chip for an L_C_D_ , does that in shoot the cost up by a drastic amount ? Or ? marketing: Need an advanced chip for the L_C_D_ . project manager: if you press a button that sends a certain transmission through the infra-red , whereas I think if we're controlling the L_C_D_ we definitely require a much more powerful chip . Yeah ? industrial designer: Yeah i project manager: Okay , should I go on , or go back ? industrial designer: marketing: if we only have twelve Pounds fifty , twelve Euros , not even twelve Pounds . Twelve Euros , what's that , like eight pounds or something like that , nine Pounds ? project manager: Well we'd also be relying on the the bulk buying in producement and such . If you go to the one before that so it just says what it does , translate the key press into an infra-red signal and this is received by the T_V_ . the chip just needs to detect the signal or detect the key press and then it'll send it to the tr the amplifier . industrial designer: And then the next slide just shows how the copper wires interact with the buttons , the rubber buttons , to get sent to the chip . So in the information that you've been supplied , how feasible would you say that the idea of using an L_C_D_ looks ? industrial designer: I think we can do it if we use conventional batteries and not have solar cells or kinetic . project manager: I'm not sure if there's any cost differences between single and double curved and I'm I don't know about anybody else , but plastic or rubber as a traditional form of casing would seem to be a good way forward ? . I'm actually gonna be bold and go oo go straight for rubber for reasons I'll go into in more detail . Now I'm gonna have to work between the the slides and the and the white board project manager: Yeah . I was given a an H_T_M_L_ file giving various ideas from from other previous remote control designs , and pretty much decided to just dump them all . I wasn't very impressed by them and they didn't seem to re nothing I saw seemed to meet the sorts of design specifications that we're going for today . so what I ra rather than looking at other remotes , ra oomp be better to simply look at the human hand . and try and f and try and figure out a way of laying out the elements we've already decided on , so that if r a if so that the finger is e each finger or thumb is wherever it needs to be already . and what we've basically decided on was the the the joy the joystick , two function buttons and the L_C_D_ , just keep it paired down to the absolute minimum . I don't actually think we need the the numeric keypad because if you m because one of the menus that we could have available v via via the L_C_D_ is one where you scroll through channels , so if there's something f and be bear in mind since this isn't meant to work for marketing: digital . user interface: f f f for di for digital or or for or for cable , whatever , industrial designer: Ah , okay . user interface: you're basically looking at four or five terrestrial channels , and then your V_C_ and then the channel through your V_C_R_ and or D_V_D_ player . You must have two two modes , basic mode , where the joystick's left right left right for channels , up down for volume , and the and the menu mode for further functions . now the reason I was particularly interested in using rubber for this is that if we're going to have a highly ergonomic design , it needs to be ergonomic for left or right handed people . project manager: That would suggest the double curved design's probably going to be most appropriate , then . user interface: basi basically what I basically what the what be having , I would say , the the whole thing articulated at two points , so that if you if you're handing it from a lef left or right handed user you can adjust it so that the the L_C_ the L_C_D_ and the The joystick would be in the right place . And also this is a rather nicer de design gimmick that the the you know the whole thing you know it should have sort of organic feel to it project manager: . user interface: that it should be , you know , soft to touch and can be moved around all nice . Just to let you know we'll probably be quite tight for time as well , user interface: Okay . project manager: because I think you've probably got a lot you'd like to say , I guess . The Assuming the hand the hand to be in about sort of this position , hol holding the remote , the the joystick unit should rest over the the joint of the f of the four finger so that it's directly accessible for the thumb . and it would need t there would need to be a it would need to be articulated just below that so that it could be switched around for left or right handed users . You then have a grip section that can be more or less the same irrespective of handedness . You just have big two big buttons that cover most of the area so it can in the upper part , one for the four finger , one for the middle finger . , and that marketing: Is this the joystick ? user interface: Th this part here is the joystick . And you then have , at the at the bottom , the L_C_D_ , and this would need to be articulated as well . And again , this part could be rotated , so it can So so so that it can be adjusted to either left or right handed user . So the t the top function button in basic mode would be the on off switch and menu mode would be the enter button . So I thought th the simplest way around that would be to have a cable to connect it to the computer some some fair iv fairly fairly simple software on the computer just so that you on your computer just so that you could pr program it at a rather in a rather more comfortable interface . And you could download programs for it from for T_V_s from all sort of main manufacturers . though you i it would be necessary to have have a m have a ha have a mode for programming it without the computer , just in case there are there are still people left out there who don't have them yet . We compared whether people want the remote control to do a lot of stuff or they want it to look cool . And then we we research fashion trends in Europe , what's what's the new black , project manager: Okay . we found , in order of importance , people want the remote control to look cool more than they want it to to be cool . As in they want it to do a lot of good s they want it to look like it does a lot , and if it does do a lot that's a bonus , but they don't care so much , you know . People want it to be that , but s still they care more about the way it looks than what it does . And easy to use , it it just so happens that from the second point to the third point is twice as important the second point is twice as important as the third point . People want it I is it has to be cooler than easy to use , you know , if it has the newest features , even if it's difficult to use , prefer it to have the newest features . The fashion , now this is seems a bit odd to me , but fruit and veg is the new is the new black for furniture , for clothes , for shoes . project manager: marketing: But I I see I come on to that in the next in the next slide . If it's the type of rubber that you can squeeze , you know , it's spongy , then can I skip the rest ? industrial designer: Oh yeah , I forgot to mention that . marketing: So so my personal opinion ? we want something fancy and techni technologically innovative , obviously . But what we what we need is something that looks like it's from the future that looks cool , that's that's different , you know , that's everyone has a white remote control , black remote control , you need something cool . now the fruit and veg options , either we we go in that direction or we stay totally away from it . the research did come up with fruit and veg , so maybe it is important for it's the up to the interface guy . So if we stay away from it , s you know stay away from it , but if we're gonna go along with it then it doesn't necessarily have to be like an apple or something like that , or a kiwi fruit . It could be something like , I say potato peeler but I'm sure you guys have a have a much cooler idea than I do . I think maybe they were I don't know , back in the day when they first came up with remote controls , they had a reason for it being project manager: So if we want something strong and sturdy , I say stay with plastic or titanium , but if we go with spongy , we can stress that you can drop this as many times as you want , it doesn't matter , it's spongy material , it's not gonna break , you know . I just don't know how the L_E_D_ and the lights are gonna fit into a spongy material because it's not gonna be completely squeezable . So how do things fit it ? And if we are gonna use spongy , we can say it's long lasting , you know it's damage resistant and stuff like that , so . So just to summarise , people want stuff that's cool , that's that looks like it's cool , and if it is cool then that's a bonus doesn't have to be people like fruit and veg . If we're gonna use spongy material we have to think of how practical it is , and how we can further promote that idea . So , things change all the time , every year you know they they always talk about this year , this is the new black . project manager: Well , I would say that the most you could probably hope for is gaining a year's lead on most people anyway . You always have to bring out new designs , so if we can get next year then that's possibly a good place to start anyway . project manager: Seems like a a lot of the components could be off the shelf , so I don't exactly what cost would be incurred . I can see your point about the number keypad , but I've I would say that we can probably incorporate it into the menu system if you need to do traversal of a large number of channels . industrial designer: project manager: My feeling would be that even if at a later date this was to be taking control of boxes as well having the use of the L_C_D_ and the joystick would probably allow you to manipulate enough channel numbers for you to be user interface: Yeah , actually if you've got a lot of channels , the number keypad can be quite annoying as well , becau it's you know if you're trying to remember what , you know , what number's the discovery channel or whatever . user interface: But if you h but but but if you have a me but if you have a menu structure , then you can sub-group them . project manager: So what it looks like to me is we'll use a large number of standard components , say something like lithium ion battery , the kind that you find in most small hand held devices now . Though I'd have to say depending on how flexible it is , we might need to have some kind of inner frame . user interface: Yeah , I I would say definitely , the the idea of having it sort of articulated i th there would be basically two points of articulation . So project manager: Do you think there's any way we could maybe remove the articulation ? I can see why it looks appealing , but it could be a weak point in the structure , do you think ? user interface: . industrial designer: If you're going with the fruit and veg thing , looks like a banana . user interface: I d I don't thi I don't think that it would be a a structural weakness , marketing: . marketing: user interface: if you have a firm s sub-structure , you can then incorporate articulation into that . If you then have a sort of outer skin of flexible , spongy rubber then you have something that is you know very much you know organic , and I think would look rather co mi rather cool . my drawing there doesn't doesn't do it justice , it makes it makes it look more a little bit more like a vibrator than a than a than a remote control , project manager: user interface: but . industrial designer: project manager: However , one interesting point is , I don't know how serious you were there , but we if we take some of the ideas why don't we make the damn thing yellow to incorporate the des the colour of the logo ? industrial designer: Yeah . project manager: It's an certainly a different colour from your average user interface: Make it harder to lose , as well . project manager: Was there anything in your research marketing: The noise for when you lose the banana , f yeah , for when you lose the remote control , it could be like a a monkey noise or something like that , rather than a standard beep beep . industrial designer: project manager: marketing: Y you know , you lose the monkey the banana , industrial designer: monkey . project manager: marketing: y you lose the banana , you press a button , and you hear like monkey screams or something like that to direct you towards the banana . user interface: I th if it I think that's something that could perhaps be programmable , though maybe have monkey as default . Now I think it'd be cool if you had one remote control that could work with all T_V_s , you know you s you click a button and it finds the frequency that works with your particular television . marketing: But why you'd need to program it like as as a standard feature , I I don't know . user interface: Well basi basically the for f for e each manufacturer will have a partic will have a particular command set that the T_V_ responds to . user interface: So usually what's done is you have this big booklet full of different possi you'll have all of them sort of programmed in to the remote , and you'll have this little booklet of codes you then find your ma find your manufacturer marketing: marketing: That's because televisions , they don't give the remote control any type of feedback when you send it . user interface: So that's that's quite annoying and we probably would still have to do that . But if we had some sort of hook-up to your computer as an option , then if you've got a computer you can avoid that rather irritating thing . project manager: An interesting point is that if the person doesn't have the computer , we can still make the process easier because instead of having to look up codes , maybe we can have it that one of the options they have is that they look up the name of the company on the L_C_D_ user interface: Yeah . project manager: Or we have the remote control just go through them until it's like does this do the correct function , and such . marketing: Is it is it actually a book of names to digits , or is it like a few pages ? user interface: booklet . This person probably need to use this feature like once , you know , when you first buy the remote control , or whenever they buy a new television , so user interface: Yeah . project manager: Doesn't have to be used very often marketing: once every s project manager: that's right , yeah . marketing: and it's user interface: And it's a nuisance very close to the to to actually purchasing it , so it's something that you're likely to be thinking about . user interface: If you if there's w i if there's one in the shop that's that says it can avoid much of that nuisance , you might be favourably inclined towards it . project manager: Okay , this just to give us a rough idea of what we're meant to be doing for the next stage . I think we've decided on what , you know , decided on standard items for most of rubber and such , so we're now looking at the detailed design and what we need to be doing for the next meeting . So for example , I'll just start at the top , you've got yourself and the Industrial Designer gonna be working quite closely at this stage 'cause it'll be hard not to , obviously . The user interface design , They're kind of it looks they're the idea I've pushed forward so far is maybe more of a physical one there , whereas possibly be more interested in maybe how the L_C_D_'s going to incorporate , do you think ? user interface: . project manager: Or do you s perceive that most the design design decisions still need to be based on the physical layout ? user interface: well I I think other than ge getting a sort of more aesthetically pleasing form for it , mo most of the sort of layout design decisions are are made , I would say . but then again , the the menu structure to to a considerable extent that's gonna vary according to the model of television , and also any customisations that the user might wish to incorporate . So and one of the nice things about having an L_C_D_ and a menu structure is that there is that flexibility to it . marketing: Yeah , you see I don't some of these things kinda logically follow the others . project manager: I I think we'd be yeah , no , it'd be more a case of how do we envisage us performing the product evaluation once we have a model to test with . project manager: so it'd be a case of do you think that just bringing users in to have them test it out , maybe putting a certain number of products into the field in certain places which I suppose is quite similar . project manager: Or just kind of hitting the streets and you know saying this is a new remote control , what do you think of the look of it ? marketing: Okay , sure . At this stage we still have no no target audience or project manager: I think the target audience is pretty much anybody under the age of say maybe sixty or something ludicrous . project manager: the reason I'm saying that is we're just looking at a a replacement remote control , something that's stylish , so maybe you're even just maybe you're narrowing down your target audience simply by saying marketing: And it's stylish . project manager: if they're buying it that often or they're maybe looking to replace something then , they've got a bit of free cash , so that puts them potentially in the younger age bracket . project manager: Although of course at twenty five Euros , I don't think we're looking at charging the earth for the device . U_S_B_'s definitely one of the cheapest interfaces out there , but it might push the cost of the overall unit up 'cause it would require not just the connection but the chip for communicating with the rest of the system . project manager: The the idea was that maybe it could connect up for allowing a software interface on the P_C_ for a larger programming industrial designer: Oh right , okay . project manager: due to the fact that we've gone for such a nice , easy minimal design , normally . marketing: We've w definitely talking some type of industrial designer: But didn't they just say it's just for T_V_ , or are we gonna project manager: It's just for T_V_ , but for marketing: Different . project manager: programming it to use your T_V_ , you might hook it up to the P_C_ . project manager: I'm not sure , but I'm thinking maybe that the additional cost of the U_S_B_ might be prohibitive . user interface: Yeah , marketing: But you're gonna need some type of flash memory or something . marketing: you wouldn't have to redo the whole thing once the batteries are changed , you know , once you turn off the power . The other thing it it would need to ha it would need to have some sort of on board memory anyway . user interface: f for one for one thing because I do think that the menu system should be although you know , it's not going to be terribly complicated if it's just controlling one device , the menu system ought to be o ought to be customisable and marketing: Different languages , different skins and stuff like that . How how how you want say the the the menu structure for flicking through channels if you've got lots of channels . I if it was customisable as in different languages and stuff , that does open it is supposed to be international , right ? So . marketing: It would make sense if you could project manager: and we'd better be careful about the time as well . project manager: So user interface: Where is the clay ? marketing: project manager: do I think we've got an idea of where we need to go for the next meeting , would you say ? marketing: Yeah . industrial designer: they're going with the fashion thing , like the design , spongy rubber . I th I think I would largely want to actually steer clear of the whole sort of fruit and veg thing . project manager: We seem to have quite a general consensus that the idea of the the r rubber could be quite marketing: Yeah . user interface: I having it i having it sort of br bright yellow I think that's quite a good idea , though maybe we could have options for colours as well . we are trying to promote a remote control , but we wanna keep the company brand as well , user interface: project manager: So we always need to remember that somewhere we're meant to be getting the slogan on . Possibly I'm think I'm not sure but I'm seeing a little bit of space around maybe the joystick area which could be used . I was like like I said before I I think we should have the R_R_ on the on the top function button
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So just to try and roughly go over what we agreed in the last one , we're gonna go for something how was it ? The new black , I believe . project manager: something that looks good 'cause that seems to be in preference to actual functionality in the end , though we should never avoid functionality , of course . many of our components are gonna be standard , off the shelf , but it seemed like we were gonna require at least an advanced chip and we were still very much for the idea of using an L_C_D_ display . other things were we were hoping to use rubber , most likely gonna be double curved , etcetera . So due to your hard work , we might as well let the two designers go first , and show us the prototype . user interface: Okay , it's a project manager: Quite how the best way to do this is , I'm not sure , industrial designer: user interface: I think if we both step up project manager: but user interface: and outline our ideas . for one thing , it turned out that the only point at which it needs to be articulated for handedness is is h i is down here for the L_E_D_ . As it turned out , the whole thing transfers from the right to left hand fairly well from the point of view of operating the function buttons and joystick , though it might be an idea to be able to a adjust the positions for the base of the joystick just a little bit for project manager: Okay . You could simply have a slightly ovoid shaped joystick that could then just be turn twisted round , so that the sticky so that the bit that sticks out a bit more is on one side or the other . But as you as you see with the with holding it in the left hand , the L_ the L_C_D_ is nowhere useful , so that would need to be articulated if we're going to retain ergonomic design . project manager: We'll go into that a bit more , user interface: this design could be done with with plastic casing . user interface: Though I would recommend around the grip part here in the middle , having maybe just a rubber grip over that which would allow for a slightly more sort of bio-morphic form , and a bit more ergonomic as well . As for the as for the single curve , well this edge and this edge , like I say it would be nice to have some curvature to it , but it's not absolutely necessary . Really the curve that's most needed is the underside so that the jo so that the joystick rests over the the edge of the hand like this . and you have the transmitter here and a wee speaker for the for the for the fi for the remote control finder . project manager: user interface: Any further comments ? industrial designer: obviously it's gonna be bulkier than how it looks , because it's gonna be flat on one side , so the L_C_D_ will be s sticking down like this , won't it ? user interface: industrial designer: And it's plastic as well , so it won't be as comfortable on the hand . with the with the rubber design it could i you know it could pretty much mould very much to the to the user's hand . user interface: One nice wee feature if we could if we could still do the rubber , I though of was to have the rubber extend beyond the end of the of the rigid substructure . So it has a wee sort of tail that you just drape over your wrist so it stays in position nicely . So after we've finished doing all the ratings for each criteria , we average that and that will give us some type of confidence in our prototype . And the criteria based on Real Reactions' kinda goals and policies , marketing strategies , and also those I put together from the user requirements phase . And perhaps I could have put 'em a bit better , but you notice a few things that we've totally abandoned , which means that the product will score very badly on some of those points . So how well would you say the prototype is how well have we realised the dream of being able to stop remotes from from being lost , or to be able to find them once they are lost . , is the homing thing still the locator , is that still user interface: Yeah , that's still part of the design . project manager: but I'd like to think that we've done something about finding the damn thing once we have . marketing: Os on a scale of one to seven , how would you guys rate it for finding finding it once it's lost ? user interface: I'd say number one . user interface: I think w if it was just the sounder then th something I've found with w w with say tr trying to find a cordless phone or a m mobile , you can hear it , but you can't quite pin it dow pin down where it is . marketing: Yeah you can tell what room the mobile is user interface: Bu industrial designer: What about what if the the volume on the T_V_'s turned up massively and you just wanna turn down the volume can't find remote . project manager: just before we go through all of the steps here , well what we'll do is marketing: You wanna say something ? project manager: if we can look at the criteria you're gonna evaluate , and then we'll come back to the product evaluation if that's alright . project manager: so is there anything here that you that you wanted to cover as in the criteria that you've covered ? And then we'll come back pretty much promptly to this . marketing: What do you mean cr is there anything I wanna project manager: I is there any of these criteria that need any explaining ? Or is there anything that yous thought tha really would stand out compared to the others ? marketing: a few . Something I neglected from my initial research is that Real Reactions has a a goal strategy that all of the products be inspired by material fashion , and clothing fashion . That is why fruit and veg being popular in the home and in clothing was important and they want all their products to be somehow inspired by current trends in fashion . So they say we put the fashion in electronics , well they really mean it they they're very big on fashion , project manager: Okay . And this bit is this one easy to use for visitors or for anybody ? I guess it's just the same as saying easy to use interface , so it's kinda condensed into one . Slight problem we had was that we have an amazing four Euros over budget for what we were hoping to do . most of it stems from the use of the L_C_D_ which I think in the end accounted for about half of our expenditure because of course we required a chip as well . the only way to get this down was either to ditch the a L_C_D_ , at which point we've removed a large part of how we were gonna interface , require more buttons , etcetera . Or what we did was that we we as in I as I was quickly going over it was altering the actual structure . changing it to plastic and a solid unit with a single curve design would allow us to come back into the proposed costs and we're just scraping it in , we've got point two of a Euro left over there . Even then as well , there was no criteria technically defined for a joystick so I've used what I think's appropriate . With any luck that won't mean that we've incurred more cost than we can actually afford to . It blows a lot of our really good ideas kind of slightly to one side , for example the possibility of having a U_S_B_ connection is definitely not viable now . We've got an advanced chip , we've got the use of the L_C_D_ . project manager: but what's something we need to decide on is how we're gonna go from here . We do need to try and come up with an idea which could be continued with other people if need be . I really think as m much as it pains me is that we might have to go with plastic and some kind of solid design , possibly meaning that the L_C_D_ wouldn't be in this perfect place . It might be s stuck like slightly between what would be good for left handed and what would be good for a right handed person . user interface: - I suppose o one thing that could be done is h is have it circular and have it s so that the the pink actually goes a bit over the pinkie finger . marketing: Do you have any data on how much different prints cost ? can you get the entire thing printed with a design ? project manager: b b b da is you mean on the plastic , or ? marketing: . project manager: So as you can see here , for example , the battery really not very little choice in that one . plastic for some reason incurs no cost , which I've had to very much make advantage of , despite the fact that rubber's only got a value of two Euros per unit . if I've read this thing correctly , then we can save point five of a Euro here in that it's not per push button . That might make sense , because then a numeric keypad would come in at what , four point five Euros , which is an awful lot , so that could well be wrong . Even if we save point five there , it would just mean that we're most likely placing it in actually just gaining a colour for the unit , which has had to be put to one side . As you can see , the use of an L_C_ display advanced chip and what would determine the scroll wheel here as well because it's an integrated scroll scroll wheel push button that wasn't quite what I think they had in mind with a joystick . marketing: Why would why would that be more expensive than an individual push button and scroll wheel together ? That's quite significantly expensive . project manager: So I'm very much open to suggestions of where we go , but because we need to shed what was four Euros off of the the price of for what we really desired , this one comes in under price as you can see , but this was the one that sacrificed the material for the case and for the actual case design . The like we what about speakers and transmitters and stuff like that ? Have we factored that in ? industrial designer: . industrial designer: marketing: Is that gonna be a button , or project manager: That'll it literally would just be a button . project manager: We might have to industrial designer: That's too expensive isn't it ? project manager: It looks like almost nothing . marketing: Did they s do we have to use an advanced chip for the L_C_D_ ? industrial designer: Yeah . project manager: So if we're gonna go with the L_C_ display , then that's marketing: What's a hand dyna dynamo ? You have to wind it up ? project manager: I believe so , yeah . marketing: industrial designer: project manager: That would probably not be in keeping with the the fashion statement and such , marketing: Technology . industrial designer: So basically the only new thing is the L_C_D_ on the remote now . marketing: And we couldn't replace the joystick , right ? Because we would need four extra buttons to replace it , up down left and right , and that would be more expensive than a but is a scroll wheel not just back and forward ? user interface: . project manager: Yeah it's just because there was no actual definition for what a joystick might be , that that's what I've labelled it for the purposes of this evaluation . industrial designer: So The L_C_D_ basically is the big selling point of project manager: If we remove the L_C_ display , we could save ourselves industrial designer: the remote . I think if we remove the the L_C_ display then there was absolutely no point to any of these meetings marketing: Yeah . industrial designer: isn't it ? user interface: and we just we could just put our branding on any other remote control . We should possibly have If we could've increased the price we could've manufactured that and we could've got something far closer to what we were hoping to . marketing: Does this does this bear in mind that it's a bit ridiculous that they're gonna charge us what is it , like this much money for three million if we're gonna buy three million components , project manager: Again , you'll have to argue with the accountants on that one . project manager: but for the purposes of this meeting , I'm we're gonna have to stick with these figures . project manager: So , I would say that it would seem like the general opinion is we're gonna keep the L_C_ display 'cause it's about what really separates us , despite the cost it's gonna incur . project manager: are people maybe not happy with , but are willing to go ahead with this in going for a plastic solid case , to keep the L_C_D_ ? user interface: yeah one thing , ho how much extra would it be to to keep keep the the articulation ? project manager: It's hard to tell . I would say that you're at least gonna take double curved , user interface: This is what I'm wondering . project manager: and even then I'm not quite sure if that's incorporating the idea of articulation . user interface: no , I think I I it d that it needn't require it to be double curved . industrial designer: It can be s yeah , it can still be single curved , user interface: It's it's just it's just it's just that the case would come in t would be made in two parts and then joined together with an articulation . marketing: Could we could we not get rid of the curvy the curvous the curvaceousness and focus on the menu being the best interface ? 'Cause like we do we have re restrictions on software ? industrial designer: That's what we need for the joystick I think though . Yeah , marketing: Oh but there has to be user interface: and the if you look if you look closer at the at the prototype here , the lines here along the grip are actually quite straight . yeah , project manager: But the curves all o over hand , user interface: on the on the L_C_D_ although we've done it with a curve it project manager: is it ? user interface: could just as easily be done without curves . user interface: to put to keep the joystick in a good ergonomic position for it to have it rest on the top of the hand . project manager: We wouldn't actually save a lot by reducing it anyway , so for the purposes of this meeting maybe we can state that single curve still allows articulation . As long as so are we gonna say w we have to keep an eye on the time as well , but we're gonna say single curved design marketing: Oh , wait a minute . Sample speaker ? What is a sample speaker ? Is that somewhat similar to what we want ? project manager: It could well be , user interface: no project manager: but at a cost of user interface: that's that voice response thing that we got the email about . user interface: B i basically it was saying that our labs had come up with a chip that you could , you know , say hello to , and it would say hello back in a friendly female voice . marketing: We won't go with that one , did you say ? project manager: Yeah , that's voice recognition , so . So , okay yeah , battery definitely , marketing: So it looks like we're gonna get rid of the whole loca locator thing . project manager: It looks like it unless we can manage to put it in under point two Euros , . project manager: Maybe even slight well oh yeah , pretty much point two Euros , I'd say . we'll just have industrial designer: Are we going for a special colour at all ? project manager: It's a case of I'm slightly unsure . I'm not quite sure if they're I don't think they mean point five Euros per button . user interface: l let's say that and then we can have our special coloured case project manager: So user interface: and then we at least have make it a little harder to lose . user interface: Because most m most remotes are a fairly dingy colour that gets camouflaged under any pile of crap in a living room . marketing: W what's the default colour ? White or black ? project manager: Black's probably the normal colour you'd say , user interface: Or grey . project manager: I quite like that colour that you're fetching there , user interface: Yellow . industrial designer: marketing: So project manager: Just to give you an idea , you want to go maybe a bit quickly as well , I'm not sure how much time . user interface: It makes it stand out from you know it's lost in a big pile of crap , it stands out from the rest of the crap . We're down to t two buttons , is it ? user interface: Two buttons and a joystick . industrial designer: Are we going one on ? marketing: Yeah , industrial designer: I'd say we go two , 'cause like f the fanciest would be the double curved . project manager: I'd industrial designer: Wouldn't it ? marketing: w maybe you'd be a bit too project manager: Yeah . Well , we're getting rid of the locator thing project manager: Which is a shame . the menus thing is something you don't normally see on on a remote , marketing: 'Kay . marketing: And y what you're doing is moving the menu from the television to the remote control , so it's user interface: industrial designer: project manager: Yeah , w marketing: Sponginess is what they really would have wanted , apparently . marketing: project manager: because of the way that we've minimalised the number of buttons and such . industrial designer: Six ? project manager: marketing: Yeah , okay let's give it a six . user interface: Well I I I would sa I would say give a s give a selection of colours . marketing: I know , user interface: we went with yellow we went with yellow for the prototype marketing: but user interface: 'cause we had yellow . marketing: But by this I think it's more a case of fruit and veg , industrial designer: Yeah we gotta . I'd say the colour of the border there world you'd find that , that's that'd stand out . project manager: Is it inspired by clothing fashion ? marketing: But Th th they're referring to the fruit and veg thing . marketing: Is this like a banana type colour ? Could we stretch no still , it's not shaped like a banana is user interface: That's kinda i project manager: It's kind o it user interface: it won't be when it's been project manager: probably marketing: Oh is that 'cause it's flat ? user interface: budgeted . marketing: What is what fruit or veg is flat ? user interface: I I think s I I think this isn't not particularly fruit and veggie . user interface: project manager: Well industrial designer: project manager: it's probably more fruit and veg than most other things out there bar fruit and veg , so , what , four ? marketing: Four ? Oh that's it's very ambitious , project manager: Is that being too generous ? user interface: . user interface: I'd g I'd rate I'd rate this fairly highly from that point of view actually . I m imagine we actually had some money invested in this and the amount that we invest is gonna be proportional to the marks . project manager: What would you think yourself ? marketing: I would say it's it's not at all , right ? In any way or shape or form . project manager: Well , it's kind of curved marketing: We didn't m project manager: and we can make it yellow , and that's pretty much banana like . Is that sound reasonable ? project manager: Am I do you think I'm stretching the the use of the banana ? industrial designer: Yeah , I'll go with five . marketing: project manager: right okay it's industrial designer: 'S bad design , that thing . project manager: considering the price we had to get this in , to have a positive you know , even based on the four of us being heavily biased , marketing: project manager: it was gonna be quite hard to get anything standing out I'd say possibly , based on the the cost features . marketing: Even if we were to increase this entire thing by by seven , we were to go down a grade to to four , we would have to do we didn't we weren't that kinda optimistic too optim overly optimistic . You know like we didn't we didn't add we didn't subtract a whole seven points from these things , so I think we're definitely on the good bit . user interface: marketing: Even if we gave this one seven and this one seven , that's still only three extra points over seven . Personally , I think given that the product only replaces a single remote control marketing: we did it w it was okay . user interface: that you've already got , are people really gonna shell out twenty five Euros for something that's only marginally good ? industrial designer: Well , it depends who your who's what the target people are , like you'd say maybe the fashion conscious project manager: Maybe it's been targeted industrial designer: women would be going , oh look at that , 's cool , it looks like a marketing: industrial designer: it's yellow , looks like a banana , it's cool it's gotta look good in the sitting room . industrial designer: Rather than the L_C_D_ whereas more technical like like more people in with the latest technology it's good , it's got an L_C_D_ screen 's only got two buttons and a joystick . So , which which kind of people would be more likely to buy it ? project manager: Probably the people technologically . industrial designer: marketing: my mum still has not learnt how to use text messaging on her phone , and she's had it for a long time , you know . So I think if sh if my mum saw a remote control like this with only two buttons and a joystick , that'll probably be the first one she decides not to buy , you know . marketing: She'd be like is this a remote control , I don't how do you use it , and stuff like that . So even if it is really user friendly to us , but we're used to using menus all the time . I s I suppose one thing is that b because it's technically innovative , for someone who's sort of technophobic , the fact that it simply looks unfamiliar would be daunting . marketing: I think it's totally radical to have a remote control with no no numbered buttons , industrial designer: Yeah . Does anybody want to do you have any opinions on any of them ? For example we'll work backwards I suppose . people made good use of the pen and paper ? user interface: Yeah , project manager: I would say user interface: got notes and doodles . project manager: I'm not quite sure what the advantage for us using a digital pen might be . user interface: Well I think this is a I think the digital pen's mostly for the benefit of the marketing: I think tracking . project manager: It must user interface: Though it would have been nice to be able to transfer the transfer our n our paper notes onto the computer ourselves . marketing: Well user interface: Unti until until accounts came along , project manager: Now , I think we got user interface: squish . project manager: Yeah marketing: We we're not lacking in ideas , you know it's that was not the problem . Not so much that we weren't full of ideas , but of ones that are gonna allow us to actually build the thing . project manager: If you're going to aim your a product maybe at the technological kind of sector , then you can afford to maybe jack the price up slightly from what it is . I th I think to r retaining the s the more sort of bio-morphic form in the articulation would gain more in s would gain more profit in sales than it would lose in project manager: first on the market . And would it have to be twice that ? It could be like coulda had the assembly like maybe fifteen Euro . project manager: I suppose these are all that will have to be taken up with a at a different group at I guess . project manager: So I dunno , I I think it's gone okay today , considering the information that we've had at our disposal , and such . marketing: Maybe the counts wou woulda been better if we had a list or more Yeah , to begin with . project manager: Probably would have mean we could have come up with a lot more solid design in the end , marketing: Yeah . It is very much a pity to get so far into the stage and then find out that maybe some of your ideas are just a bit too expensive . Are the costs within budget ? Well , industrial designer: project manager: they are now that we have our slightly less than capable product . project manager: We've evaluated it , and we can say that we came out with a value of three . user interface: Actually I want th one thing I would say project manager: user interface: something that could perhaps be part of the product the m product testing market research process would be to produce mock-ups of both versions and see just how much of a difference the over going over-budget m would make to sales . project manager: marketing: user interface: Wee cheapie version with the nice bio-morphic rubber . project manager: Right marketing: project manager: is there anything else that anybody would like to to add , anything they think that's not been covered , before I quickly write up a final report . We maybe aren't as happy with it as we'd like to be , but we've got something we think we can maybe stick onto the the market and sell . And of course something we have been avoiding talking about 'cause of we've no information is selling them directly to the manufacturers . project manager: we've briefly touched on it but we've no more knowledge then there's little we can say on that . So unless anybody's got anything they'd like to add , we can maybe round this up slightly earlier than we'd need to and then we can finish up the writing and such . marketing: I was actually kind of upset you know at the budget , and that we had to cut a lot of stuff
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project manager: Are we we're not allowed to dim the lights so people can see that a bit better ? user interface: Yeah . marketing: So we've got both of these clipped on ? She gonna answer me or not ? project manager: Yeah , I've got marketing: Right , both of them , okay . project manager: I'm Sarah , the Project Manager and this is our first meeting , surprisingly enough . Okay , this is our agenda , we will do some stuff , get to know each other a bit better to feel more comfortable with each other . then we'll go do tool training , talk about the project plan , discuss our own ideas and everything and we've got twenty five minutes to do that , as far as I can understand . , we want it to be original , something that's people haven't thought of , that's not out in the shops , trendy , appealing to a wide market , but you know , not a hunk of metal , and user-friendly , grannies to kids , maybe even pooches should be able to use it . Okay , first is the functional design , this is where we all go off and do our individual work , what needs need to be fulfilled by the product , what effects the product has to have and how it's actually going to do that . , conceptual design , what we're thinking , how it's gonna go and then the detailed design , how we're actually gonna put it into practice and make it work . We're gonna practice with the pens and draw our favourite animal on the white board , I'll go first , and sum up the characteristics of that animal . I'm not gonna ask you to guess , I'm going to tell you that's supposed to be a tiger . Where did this come from ? project manager: Is that your lapel then ? user interface: yep . , maybe you can guess what I'm trying to make ? marketing: A kind of dog ? project manager: user interface: Yep . It's your best friend and your you can talk to a dog , it can be your best friend , it doesn't discriminate between you , based on what you are . marketing: Please , please leave me a space at the bottom , I'm little , project manager: industrial designer: Alright , okay . industrial designer: Well since you guys have chosen the ones I wanted to do , I'll have to have to go for something a bit random . project manager: Well , as you can see , the quality of the work today is marketing: user interface: . project manager: industrial designer: Okay , now I'm gonna have to change what is was originally gonna be project manager: industrial designer: because that looks like a beak now , so . Is it gonna be marketing: user interface: industrial designer: Well it was it was an at first project manager: it's gonna be a bird . industrial designer: firstly it was an attempt at a T_ Rex and then it sort of changed into a pelican marketing: O industrial designer: but it can be a crocodile now actually . marketing: Beauti that's industrial designer: scary , strong , yeah that's about it I think . , I'm very impressed with your artistic skills , industrial designer: marketing: mine's are dreadful . industrial designer: Wo marketing: I hope that clicks in , I'll just I'll hold it on , okay . project manager: industrial designer: marketing: Oops , oh dear , what happened there ? project manager: Technical help . marketing: Okay , Again this is off the top of my head , I was gonna do a big cat too , . industrial designer: Okay , some sort of bird marketing: That's my dreadful that's the worst yet , that's it's meant to be an eagle project manager: A seagu user interface: Eagle , okay . marketing: you can tell it's a flying animal could have been a seagull , I never thought of a seagull . marketing: Indepen independent , right , did you say they're good at golf ? project manager: Eagle . industrial designer: marketing: I'd say they're quite free-spirited , flying around everywhere , doing their own thing . finance-wise , we've got a selling price at twenty five Euros , which I don't actually know what that is in Pounds , at all . Any ideas ? industrial designer: It's about user interface: One point four or something like that . industrial designer: so that project manager: D fifteen ? industrial designer: yeah about seventeen , seventeen Pounds , something like that . marketing: Should we be making notes of this ? We can just refer to this later can't we ? project manager: I think so , I think so , industrial designer: But project manager: I'll be able to pull it up , marketing: Yeah , okay . industrial designer: Havi having said that though , if you wanna get one of those the the ones on the market at the moment they're s they're about twenty pounds anyway . I think marketing: so I suppose later it depends if we want to undercut the price , we d or or is it going to make our product look a cheapie-cheapie option ? project manager: Yeah , production cost's at twelve fifty , so industrial designer: . project manager: which is marketing: In our first year ? project manager: Yi yes , yeah , I presume so . user interface: So then marketing: You've got market range international and you did say earlier it's got to be a accessible and usable by sort of all age groups project manager: marketing: just t we're not focusing on business market , any particular thing , it's everyone project manager: No , yeah . project manager: yes , yes , I don't think we have to I don't think it's a case of worrying about different languages and things like that , making that a key point , marketing: No . project manager: just that it's going to be in the international market like Australia , America , things like that . What are your experiences with remote controls ? I've got we got we had three videos , a T_V_ and a sort of amp thing all set up user interface: project manager: so we got one of the universal remote controls , that you programme each of your things into , industrial designer: Yeah . user interface: that c project manager: but that kept losing the signals so we'd have to re-programme it every now and again . I think it was quite a cheapie as well , so that might have had something to do with it , industrial designer: Yeah . project manager: but that was quite good , the fact that you could You didn't have six remote controls sitting in front of you . user interface: Okay , you wanna integrate everything into one like industrial designer: Yeah , user interface: Okay . industrial designer: 'cause you marketing: My experience has only been being given the remote control with the object I buy , not doing any tampering with it and programming , using it to programme T_V_ and videos and things . But basically on , off , volume up and down , channel one , two , th that basic functions , project manager: . marketing: I don't think I could go any further with it than that , so , I suppose it's got to be something usable by someone like me as well . project manager: Yeah , the main that's the main stuff anyway , marketing: project manager: and you don't want to I hate I hate looking at a control and seeing a million tiny little buttons with tiny little words saying what they all do marketing: . When they're when you've got the main things on the front of it and a section opens up or something to the other functions where you can do sound or options kind of recording , things like that inside it . project manager: 'Cause it doesn't make when you pick it up it doesn't make it really complicated to look at , marketing: . marketing: Actually that just raises a point , I wonder what our design people think , but you know on a mobile phone , you can press a key and it gives you a menu , it's got a menu display , user interface: marketing: I wonder if incorporating that into the design of a remote control might be useful , industrial designer: Yeah . user interface: Right , I was thinking on the same lines you , instead of having too many b buttons and make it complicated for the user , may h maybe have an L_C_D_ di display or something like that , like a mobile , yeah and with menus . user interface: And if it's s somewhat similar to what you have on mobile phone , people might find it easier to browse and navigate also maybe . project manager: What about the older generation ? What about granny and grandads ? user interface: You mean to save it lesser number . project manager: my grandad can answer his mobile phone , but he couldn't even dream of texting or something like that . project manager: I don't think they tape things , industrial designer: Yeah , my grandad's actually better than me at using teletext , so project manager: I don't think they use marketing: Right . So that's a problem regardless of of any design modifications you you come up with , industrial designer: Yeah . marketing: that's gonna be a problem anyway with the older generation perhaps , project manager: yeah , the age gap . industrial designer: Yeah , what it just needs to be as long as it's sort of self-intuitive and you can can work out what everything's doing , 'cause , menus on sort of new phones now they've sort of got all these pictures and stuff which makes it fairly obvious what you're trying to do . project manager: I don't know , I d industrial designer: But I don't know how project manager: I don't like the , you know the new phones that have kind of got a Windows-based running system . project manager: I find it really confusing , I kept getting lost in the phone , I di I've not got a new one but my friend got a new one marketing: Right . project manager: and I was trying to do things with it and I just kept getting lost , but that's just me . industrial designer: Yeah , I don't I don't know how for twenty fi , or twelve Euros fifty how much of a excellent screen you could get , marketing: project manager: Yeah . industrial designer: you'd you'd have to sort of keep it down to a black and white L_C_D_ thing anyway , I'd assume . Is it possible that that for the older generation you could have like an extra button that you press for large print like you do in large print books ? user interface: Okay . marketing: Obviously it displays less on the screen , it displays less on the screen but as long as they can read it that's the main thing . Or what about kind of a dual function ? In that you've got the basic buttons just for your play , volume , programme things marketing: project manager: and also and then a menu to go into with obvious pictures , obvious symbols and that's where you control recording and things like that . The other thing is , just ch chucking into mobile phone f design features again , it could have a flip top remote control so that when you flip over the top , your screen is you can have a bigger screen in the the flip over . S project manager: I think that's a cost thing , I don't I don't know how much we're gonna know about industrial designer: Y user interface: It might marketing: Yeah ? user interface: it might save a b bit of space , it's i instead of looking bulky , it might look small . marketing: And there's no reason we need to make it look as fashionable and stylish as a mobile phone , it can still be lightweight plastic , you know ? project manager: . project manager: right , okay industrial designer: No project manager: we've got half an hour before the next meeting , so we're all gonna go off and do our individual things . I think that's probably about it and then we'll come back and liaise again and I get to do another fantastic PowerPoint presentation . industrial designer: about what you're saying about the does does it need to be fashionable ? The sort of I I had a quick look at the company website and it's like the the we put the fashion into electronics , so I think think the whole design thing might be qui marketing: Ah right . industrial designer: and it'd look quite good but marketing: But yeah , it doesn't have to be that , you know th that was my main point , industrial designer: Yeah . marketing: we don't have to use metal , I don't know if using plastic does make it cheaper , project manager: . They're kind of moulded and look a bit different , and the Telewest remote controls are silver plastic , which looks a bit smarter , marketing: Right
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project manager: Are we done ? Right , okay , this is our second meeting and I might be a bit all over the place . industrial designer: project manager: right our agenda for today , do you want us to give you a second ? marketing: no that's okay , project manager: Okay , marketing: sorry . project manager: we decided upon a universal control , one handset for all , T_V_ , video equipment . project manager: that it was important that the product was accessible to a wide range of consumers , wide age range , not limiting anyone . We decided it was important to reflect the company's image in our product , we put fashion in electronics , you know that kind of s thing . , our budget would have to affect try not to reflect our budget , that we might have a bit of oh oh you can see it , okay . industrial designer: project manager: want it to look uncluttered , undaunting to the customer . We discussed a flip-open design , reducing the size of the control and an electronic panel for further features like programming , things like that . , three presentations , I've got written here so shall we hear from Marketing first ? marketing: is it okay if I postpone that til later , I just want to get access to a little bit more information , project manager: No that's fine , that's fine . What do I have to press ? Oh , F_ eight ? project manager: F_N_ function F_ eight . project manager: industrial designer: 'Kay , this is where I went a bit mad with PowerPoint so . What the first thing question I asked was what are we trying to design ? Well , a device which basically just sends the signal to the T_V_ to change its state , whether that be the power , or the channel or the volume , everything is just some sort of signal to change the state of the T_V_ or other appliance that it's sending the signal to . , so I decided I'd have a look at what th other people have designed and try and take some inspiration from that . But although we will want to be taking ideas from other people , we wanna make sure that our design stands out and I thought that was something that well it wasn't really my area because I'm dealing with the inside really . So , yeah I ran out of time so I couldn't do this one as fun as the last one . project manager: industrial designer: and I found out that most controls use some form of infrared to send signals to the T_V_ presumably because of the cost issue of something like the same thing that computers use , wireless and , you don't need to send very much information . Now our one , I'm I'm not sure whether we want to look at the size issue because most of them are powered by triple A_ batteries but those can be quite bulky so I d I didn't know if you wanted to look at something else so we could shrink down the size of the control . marketing: is that appropriate ? You're saying the triple A_ batteries are small or the surrounding it ? industrial designer: no no , if you if you look at if you look at most remote controls they're quite they're quite chunky and that's because of the size of the batteries , marketing: marketing: Right , the triple A_s are the smallest you can get are they not , right ? industrial designer: Yeah the the user interface: Okay . industrial designer: well you can you can get the sort of circular round ones but I'm just wondering about power consumption marketing: Oh I see . industrial designer: and d which leads sort of onto the next point about 'em being small and easy to carry round . , now the ones at the moment are small but I was just wondering if we could look at something a bit smaller . Now the main components I came up with were obviously the power source for the batteries 'cause otherwise it's not gonna work , as I said about the w which batteries we were gonna choose , we can discuss that later and then you obviously need something to decode the information that you're putting in from from the controller Now these have a wireless range of up to about five metres which is sort of suitable for anyone who's watching the T_V_ unless they're in a cinema , which not most people do so as we're applying to the most audience that should be fine . And then I was just had a quick look at the external design but I d I left that mostly to the interface designer . user interface: industrial designer: It's not a proper circuit , I'm not sure if it'd work or not , I'm not even confident that those are the real the real way you'd wire it up but anyway , we've just got the the power going to the infrared bulb with the chip and the U_I_ interface which would basically , when you when you pressed anything it would the chip would convert it into some form of I_R_ data which could be decoded by the T_V_ receiver , which obviously means that we're gonna have to conform to whatever whatever form of communication that the T_V_s are already using and since that that's another use and reason to use that infrared because that's what all T_V_s use at the moment . And then finally , we want the it to be available to a wide audience at a low cost so all the components that I've put forward are low in cost so that that should be good . it should should be different enough from the alternative products to get a good consumer base , we were talking about it before and also just something that I was thinking about , because they're small they're also easy to lose so if we could look into some way of d dunno some anti-going down the side of the sofa thing that you could have , marketing: . marketing: That's a very important part , it came up in our market research findings too so I can refer to that , whenever you like me to present . industrial designer: Alright okay , and yeah , that's that's what I came up with there , project manager: Okay , thank you very much . industrial designer: so if you wanna project manager: would you like to continue on from that ? user interface: Yep . user interface: but basically my method was like whatever brainstorming we did in the last meeting , just a couple of valuable points and started developing on that and there might be some missing loops in this thing which I think we'll take a feedback from the marketing because , I haven't had some marketing data and basically every product is marketable . So purpose , as William already said , I would put it to simplify the interaction with T_V_ to make make it as simple as possible . And to summarise I I would say it's it should be user-friendly by being easy to use , rather than having a lot of complex button because you can have an engineering maybe having hundred buttons and maybe having a remote control which has the main features like volume control or channel ch changing the channel or whatever . But we are to to make it unique so that people want to buy it , will this two features together . The main functions such as which are like often used will be on the top and the complex functions which say you you can say like the y young generation or trendy generation want to pr say programme their favourite channels or whatever , can be put in the middle part of the f flip-top . So it's like it could be accessed by a wide ra range of audience and we can punch in new f features such as added features such as shock proof body and maybe a design to appeal to a lot of people . Findings most people prefer us user-friendly rather than complex remote controls because there are times like people have used a remote control for say a year or something and they they are not used maybe thirty to forty percent of the buttons so it's not of no use of punching in the trying to put in those things in on the top of the remote control and try to confuse the user . As we saw we we have to make a profit also so we we can maybe go for an economies of a higher production by fifty million we said ? Yeah , industrial designer: Yeah . user interface: with that I think we'll be able to achieve economies of scale also , so we can give in add in more features and make it less costly . , that's so this is if you ask me personally , I would make flip-top with a trendy design and s maybe we we should look at also like the buttons whe whether they are like soft or little hard because they are times when the buttons tend to be a bit hard after continuous use usage and all that . project manager: okay so if anyone wants to write something down that they want to bring up at the end , industrial designer: Yeah sure . user interface: I think you'll have to marketing: Have I got to keep this here ? user interface: You can't marketing: Does it matter ? user interface: It'll have to this can't be pulled . marketing: I'll have t I'll have to move it won't I ? project manager: We just do the best we can . marketing: Okay , I'm going to look at the functional requirements from the marketing point of view and obviously our starting point with marketing is always market research . , so that's where we started , we used our our usability lab , the company's usability lab , we did our usual selection methods to get a cross-section of the general public , male and female , all age groups from fifteen upwards and we observed them in the lab , just their general use of the remote control , you can see we had a hundred subjects there . The overall thing which I've I've got at the top there in italics is that users dislike the look and feel of current remote controls , so it has obvious design implications there . Eighty percent would spend more money when a remote control would look fancy , we were quite surprised by that finding , but that's quite a high proportion of our our , you know , international target group are prepared to spend more money for something that's a bit nicer looking . For example , you can see below there , seventy five percent of users zap a lot , user interface: Yeah . , fifty percent of users only use ten percent of the buttons , so again a big design issue there . and possibly we can also cut back on cost if we don't have so many functions actually on the remote control . the biggest frustrations that people found with regard to personal preferences were something that you you mentioned earlier , remote controls are often lost in the room , it's a slipping down the back of the sofa type of thing , fifty percent were were particularly frustrated by that . thirty four percent of people take said they take too much time to learn to use and I think that ties in with the the previous finding of people only using ten percent of the buttons , they just can't be bothered to learn about the other functions . the vast majority of the thirty five and under age group would like a liquid crystal display and speech recognition , again that was to aid I think in when they've lost the actual remote control , some kind of speech recognition . Something we didn't put to them , but which I'm thinking of now is even if perhaps the lost control can give off a bleep every now and again til you find it or a flashing light , possibly . So thirty fives and unders who would like those two features , that kind of evens out thirty five to forty five and in the older age group it kind of reverses , they're not so bothered with this . marketing: but I think I'll just keep it simple , industrial designer: marketing: if there's any more information I can email you extra details , user interface: That's fine . project manager: we have new project requirements , we're not going to be using teletext , user interface: Okay . our control is only going to be for T_V_ , it's not going to be a combined control , which limits you know all of the different things that it limits the cost for us , user interface: marketing: - , so can we not programme a video with this remote control ? project manager: It says for T_V_ only , so looks like it's just marketing: Just channel-hopping . project manager: yeah , I think maybe Sky things like that might be incorporated into it , but I don't know , what do you think ? It just said , for T_V_ only . I d well I dunno 'cause the w if you've g project manager: you bu well som you get com you get combined T_V_ and videos don't you ? industrial designer: Yeah . industrial designer: and if you got if you got a Sky box , they have one of those plus boxes , you can record straight off the T_V_ anyway so on to on to like the T_V_ hard drive or so . user interface: Anything about that on the market research or something like regarding whether people want a combined something like that ? marketing: Yes . marketing: we didn't really look into that but remember we found that finding that most people only use about ten percent of the buttons , user interface: Ten perc project manager: . marketing: I think th th those do tend to be the basic channel-hopping things and on and off for the video , fast-forwarding , so on industrial designer: Yeah . marketing: and I think it's sort of general knowledge that people do find programming their videos a nightmare user interface: Okay . industrial designer: Ju just as an idea on the speech recognition thing that pr it'd probably be quite expensive to incorporate an entire speech recognition thing marketing: marketing: In fact I've just called up that table there , industrial designer: Alright , okay . marketing: we asked those two questions , the table relates to both questions , so we didn't differentiate . Would you prefer an L_C_D_ screen , that's multi-function remote and would you pay more for speech recognition in a remote control ? industrial designer: Alright , okay . marketing: So you can see how the the yes no sort of varies across the age group there , project manager: marketing: and a substantial number of don't knows in the older age group , I think that's just general fear of new technology . project manager: Yeah , industrial designer: Yeah but on on that again I just thought 'cause you can get those key chains now and you whistle and then it'll let off a loud noise to let you know where it is user interface: project manager: We do have a budget limitation that we can't control ourselves , so I think when we can take a cheaper option which still does the same kinda thing marketing: . project manager: because it is something I it needs to be the thing that you use to find it needs to be something that you don't lose , you were saying whistling , industrial designer: Yeah . project manager: maybe on the T_V_ you could put like a pack on the T_V_ or something so you can't see the remote , you go and press the button on top of the T_V_ and it beeps user interface: Okay . project manager: and you're like oh okay it's over there , something like that , industrial designer: Yeah . project manager: the third thing was that we have to make sure the corporate image is very much incorporated into the handset . so we want logo , we want fashionable , trendy , what you were talking about with the marketing . marketing: Yes , further market research will be needed to kind of focus on what that is , it's gonna be different for a fifteen year old th for somebody who's sixty project manager: Yeah . What is attractive to a trendy New Yorker and what is attractive to a retired South African , I dunno , project manager: . At the end of the day , th the engineering design is one thing , it's the user interface design that may and th the sort of you know fashionable aspect of it we might have to change for different markets round the world . user interface: So are we talking of a single model or maybe five , six designs ? project manager: Yeah . industrial designer: Well y yeah you could you could have a number of different designs user interface: Alright . user interface: So project manager: What about you were talking about the buttons , user interface: Yeah . project manager: the controls that are coming out now have kind of big , rubber buttons , not tiny little one , big , rubber buttons , but what about , 'cause we got to make it original , what about you know with the touch screen computers industrial designer: 'Kay . project manager: yeah ? so you it's like a little panel that you touch rather than a button which shouldn't wear out as much either , not sure about the user interface: industrial designer: No , well no 'cause you wouldn't have to you don't actually have to press them you just project manager: You don't have to press it , you just have to put your thumb onto it . project manager: think that might appeal I'm thinking kind of Japan , I'm thinking young , office people , marketing: . marketing: Yes it will appeal to sections of the market def project manager: but quite , easily labelled so that anyone can oh yeah that's obvious what that's for marketing: project manager: and it's not daunting to maybe the older generations , marketing: - , . But also er ergonomics as we're saying with the different designs , ergonomics there's sort of physically different things 'cause if you've ever seen the X_ Box they had to make two different sized controllers because people in Japan wouldn't buy it because the controller was physically to big project manager: Were too big . industrial designer: so they couldn't get round the controller which is so if you I don't know what 'cause you obviously you can have bigger buttons for some countries or something and smaller ones for others . user interface: Yeah , maybe to as it it was indicated that risk of repeated use , the injuries , maybe a touch screen could be a better option for that . user interface: So , a bigger b okay so y you're dividing designs based on not only segment age groups , you're desi dividing it according to the countries also , the market . user interface: Maybe for U_S_ and all you can have a slightly bigger remote control industrial designer: Yeah . project manager: in the sense that they can make it smaller , or they can make it bigger or they can change the features slightly , . project manager: It's gonna be the same , so we need to focus on just one thing , not get bogged down in lots of different possibilities , . I'm concerned , when you read the the R_S_I_ issue again , repetitive strain injury , I don't think just moving your finger around on a small screen is going to deal with that enough , I think that is still a kind of a question mark issue how we deal with that . marketing: I'm j I really can't get my head round this one , industrial designer: Yeah . marketing: this may have to be postponed to a future meeting but it's something we should think about . industrial designer: I yeah I was just thinking about how you could combat that 'cause without without doing something where you have to move your arm around to change the channel marketing: . project manager: which is extremely expensive , industrial designer: but project manager: I think that's the only way that you kind of avoid that kind of issue . Do we have to initially , you know looking at the findings here , focus on a younger age group initially and then broaden out the market later . user interface: If say people between age group of twenty to thirty five are the biggest market ? industrial designer: Ge marketing: And when we've been throwing up our ideas we're automatically talking about business people , young people , trendy people . project manager: We are we're talking about the type of company that we're working for as well . That they want it to be fashionable , marketing: project manager: they want it to be trendy and you wouldn't automatically assume associate that with the older generations . project manager: Now with the baby boomers , the older generations are actually larger , they have a greater population than us young people , industrial designer: Yeah . project manager: but I don't think we're focusing on that , I think we are focusing on a sort of mid-range , business kind of class type people . I'm just thinking of budgetary issues too , for when it does get to the sort of broad scale marketing stage , we want to , you know , not waste money , not be profligate project manager: marketing: and you know focus on where the idea will be taken up , first it's most likely to be taken up first of all where the main purchasing power is coming from for a product like this . project manager: we've got the video , now there's I can't remember what it's called , the little code at the end of programme details , industrial designer: Video plus . We could use that as an alternative to programming in times , things like that , is that industrial designer: Yeah yeah . project manager: because you've got your general record anyway so if you there's a programme on you want to put record on , that's fine , but if you do want to tape something in two days time and you're not sure if you're going to , you put the number in industrial designer: Just whack in the number . project manager: and it's just a number , it's not a date , it's not a time , it's not a channel , it's not when it finishes , it's not anything like that , industrial designer: And you w project manager: it's just a number . And you wouldn't you wouldn't need a whole host of extra buttons for that , project manager: No . industrial designer: you just need one 'cause you've already got all the numbers there anyway , project manager: You've already got the numbers for typing in anyway . project manager: It is industrial designer: project manager: after if you look in the newspaper , T_V_ guide or any T_V_ guide there's a five , six digit number afterwards industrial designer: It's not Yeah . project manager: and that's the number you put in and it's recorded that it's going to be on on Tuesdays at ten o'clock on the seventeenth marketing: Ah , . project manager: so you don't have to worry about dates and you don't have to worry about times , marketing: Right . industrial designer: It's been been around for a long time it's just it's not very well advertised as to how to use it and things . project manager: No it's not but I think if awareness was kind of brought to the forefront about that marketing: Superb . industrial designer: Though if y if you've got something like Sky anyway you can just click on it you can just press the button on the programme once and it'll record that programme when it's on project manager: . project manager: Okay so marketing: Can I just run this past you while it occurs to me , I don't mean to quickly jump from one subject to another , but just discussing the different age groups and targeting the different age groups it occurs to me , to produce our own mobile phones , that that's kind of what led us on to comparing T_V_ remote controls with with their design features , chain companies like Carphone Warehouse , you can pop in anytime with a phone that you bought for them w if you've got any problems with it and they'll fix it , industrial designer: Yeah . marketing: Is it worthwhile with with our retail outlets having a a similar kind of service so that if older users were deterred from buying this , if they know they can just pop into one of our high street outlets , th you know , which button is it I press for this ? Th as free as a free aspect of our service , would that not make it more attractive to them ? industrial designer: . project manager: industrial designer: But the only problem is that with a mobile phone you signed for a contract so they the companies who who you deal with have actually they've they've got an obligation to to help you out marketing: . industrial designer: and also it's it's fair enough to have some sort of help service but I I'm not sure how much the cost would be of having marketing: Right . project manager: The functionality of it in the sense that you're sitting there , you're pressing this button and your T_V_'s not doing it . Taking your T_V_ and your control and saying look this is what I'm doing , it's not working , what should I do ? marketing: Alright . Yes user interface: marketing: If it was something as simple as you couldn't change the channel , industrial designer: marketing: but for if there were any more or are we absolutely definite it's only gonna be for T_V_ and video , project manager: I think so . project manager: there will be a customer service number thing that you can phone up and speak to industrial designer: Yeah . project manager: and that way there's no call out charge , there's no extra , t the person has to walk to a shop on the high street , . user interface: I think it will be too much of an effort for a person to for a phone maybe he might walk down the street , industrial designer: Yeah . industrial designer: And they're marketing: Not for such simple functions industrial designer: yeah , they should be f yeah . project manager: It does , industrial designer: It's the project manager: you just put it in the drawer until something goes wrong industrial designer: yeah . project manager: and then you try and search through it , so that should be something we think about . project manager: what other functions ? We need I'm not sure if we need a design decision now , but we should think about c 'cause you've got the dilemma between oh batteries , that's what I was thinking about . Mobile phone batteries , what kinda battery is that ? industrial designer: they're they're specially made for the for the mobile phones , but they come with a charger , you could you could bundle a charger in with it but project manager: Well they la they they last quite a long time , industrial designer: project manager: and if you had when you th the thing that you get with mobile house phones , you sit it in its charger when you're not using it or t at night or something , industrial designer: Yeah . project manager: but it doesn't really matter 'cause it never really runs out 'cause it lasts a long time once it is charged . industrial designer: Yeah and if yeah if you if you had if you had one of those just coming back to your other point about pressing the button and setting off the bleeper in the room that could project manager: Yeah it could be on that yeah , okay . user interface: So are we talking of a concept of a rechargeable something on the remote ? project manager: S industrial designer: Yeah project manager: Yes . industrial designer: and also that would mean they wouldn't have to go out buying batteries all the time . I don't wanna big box with lots of things , you don't want a tiny sort of little thing either , marketing: project manager: because then you have got the repetitive strain injury no matter how many how much you try and make it simple , marketing: . project manager: marketing: And we don't w so many remote controls look absolutely identical , project manager: They do . marketing: these long , brown things with the same coloured buttons all crammed in on the s the surface . We definitely an ob an obvious thing , a very simple thing is to get away from these brown rectangles , we don't want that . project manager: user interface: What I was thinking of a design which Nokia h came up with almost six or seven years back . user interface: That's very strenuous because your thumb is slightly up , so they came up with something like this , curled up , so here , marketing: user interface: and you don't have to you don't bend your thumb too much , so it's like you can say a banana shape kind of thing , curled up like a boat . user interface: G so what happens is you don't have to press your thumb too down like . user interface: y yeah so we can have a s like you know moulded according to your marketing: . user interface: the way you h hold of it's kind of semi-circular in the bottom , something like that . project manager: Can you look into the company logo ? , things that are associated with the company in view to trying to incorporate that into the design of the product . project manager: for example , if it was a C_ or something like that , you could have it in a vague C_ shape that opens up kind of like a shell , or something , user interface: project manager: something along those lines to be able to incorporate it quite obviously into the design , marketing: project manager: while also making it quite different from anything else that's there . What we were talking is to make it more rather than like sea-shells , marketing: look at the mobile . user interface: logo could become as you could put a logo in the corner of the model , rather than you know , trying to make it like a sea shell or whatever you were ta telling like . marketing: I think that's that sounds a really attractive idea , user interface: A sea shell ? marketing: I've not come across anything like that before , if it kind of yeah and that opens out into your flip-top . marketing: Then it's nice t to h you can make it lightweight plastic , nice to hold in the palm of the hand and just because you're having to actually insert in between the two covers , that's gonna take care of some of the repetitive strain injury trying p prevent a lot of that I would think . marketing: and plus you can get you know even though we're using plastic , you can still think of the designs you can get in plastic , we can do a nice conch shell or scallop shell exterior . project manager: Or you could do different , like you get with mobile phones , different fascias . project manager: So you could have like psychedelic ones for younger people and sleek ones and marketing: Yeah . Less chance of it being lost too , it's not like a chocolate brown lozenge that's gonna go down the sofa project manager: Yeah . marketing: and people might want to put it on their mantelpiece or whatever as a ki if it looks attractive enough as a kind of ornament they don't not gonna lose it so much either . user interface: Yeah maybe we could come at some say five , six des designs and then choose which are whichever appeals the most like , project manager: Okay . Right , I think we have to round it up , marketing: Can I just quickly go over the new project requirements so that I haven't missed anything . marketing: So it's no teletext , it's only for T_V_ and by implication video , user interface: project manager: That was in cutting down the number that was kinda separate that was cutting down the number of functions , making it simpler so instead of having lots of things you put in for date marketing: Right . Right , so when they press for programming you it comes up on the L_C_D_ , a reminder about using Videoplus ? So that they have a look at the guide and Or was is this nothing to do with the project requirements , is this just that was an add-on feature ? project manager: It's kinda takes the place of having a button to press for the date and having the button to press for the channel , things like that . Right , so it's kind of doing away with the programming feature ? project manager: it could be it c It yes , industrial designer: Yeah . And it also paid lip service in the instruction manual , 'cause it's very simple so putting it down in words should be helpful . marketing: Was there anything else there that we in the new new project requirements ? project manager: user interface: Yeah . project manager: We've got the buttons but I think we'll work through that with the design of it , . That's not at the moment a requirement , it's something we're looking at , project manager: Yes . marketing: what preference so it may come round to market research at some point to see what people would like . project manager: And we've talked about there being an alarm or something , a beeping for being lost , . But there aren't gonna be that func that many functions incorporated into it so it should be fine and the I the instruction manual , I don't know if we deal with that , . I think user interface: Yep , project manager: Yep , user interface: I think project manager: and different from what's out there . marketing: What would you specifically like marketing to look at before the next meeting ? industrial designer: Okay . marketing: Or shall I just sort of generally look at all the issues involved ? project manager: I think you might get guidance , but I th Instruction manuals , 'cause there tends to be a demonised thing , marketing: Okay . project manager: u , they're everyone's got like a big pile of them , but no one really uses them . user interface: I think it's time for us to get back to marketing: 'Cause we're at lunchtime now I think
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project manager: I think we're slightly ahead of ourselves from the last meeting , user interface: project manager: This is where we talk about properties , materials , user-interface and trend-watching . project manager: So I think we've touched on a few things to do with that already , but we'll just go over it . we had a couple of changes in our plans in that we couldn't use teletext , it wasn't gonna be a control for everything and that we had to incorporate the image of the company into it somehow . we have decided on a leaving out the voice recognition , we've decided on there being a flip design and a different shape from what's normal . We were thinking a shell , but something along those lines , just a different shape from what's normal , . project manager: and we were gonna think about the port and an alarm for getting it lost , user interface: project manager: things like that , industrial designer: Yeah . project manager: Okay , so shall we start with the first presentation ? marketing: Shall I ? user interface: Yep . Okay so we decided on our market and so this feedback from the marketing department is really about trend watching . the methods we used to decide on current trends and so on , market trends , were that we did our traditional our usual market research study with a hundred subjects and the the general feedback from them is that the most im w I'm sorry I'm slightly tongue-tied after lunch , user interface: project manager: It's okay . we decided on the most important aspect i required in a remote control device and we'll come to that later . Also with our company being forerunners in putting fashion into technology , we also looked at a fashion update using our consultants on fashion and design in Paris and Milan . so the general findings from that was in the market trends the most important aspect for remote controls were people want a fancy look and feel , rather than the the current functional look and feel of remote controls . They also also want a remote control to be technologically innovative , and of course , as we predicted , that it should be easy to use . Now I should point out that the first of those findings , fancy look and feel , is the most important , is twice as important as the second , technologically innovative , which is in turn twice as important as being easy to use . So possibly that the feature that we put first is actually third is still important , but it's third in order of preference for the the subject group we looked at . marketing: Okay , now the fashion update which relates to very personal preferences among our subject group , we found from our consultants in Paris and Milan who des attended all the design and fashion fairs there , that fruit and vegetables are going to be the theme for clothes , shoes and furniture . So should we be thinking of using something like that in our remote control design too ? There also seems to be a trend towards a spongy feel to materials , again in contrast to last year . So a lot of interesting feedback there , both from our market research departments and from our people in Paris and Milan . marketing: Unless anyone has any questions about that ? project manager: I don't think so , not yet . project manager: especially if you do them on too tight and you can't get the leverage on them to undo them . this is all about the design of the actual components and the availability of the components we have in stock at the moment . The the main idea of the whole thing is just so you sh you just press buttons and it should activate things on the T_V_ and we discussed last meeting that it should be easy to find . also in this study I've looked into the availability of some of the materials , 'cause some of the things that we looked at last time aren't un unfortunately aren't available . This is the chip called the T_A_ double one eight three five which is what's used in pretty much every remote control 'cause it sends out standard signals , based on your input and it's pretty much used for all all T_V_ remotes at the moment . marketing: industrial designer: There's actually no rechargeable option available , so we I saw the the standard double A_ and triple A_ which we thought were a bit bit too bulky at the moment , dynamo charging , I thought that that might be a bit silly to be to be honest , project manager: Wa can you explain that ? industrial designer: people won't it's it's basically like wind-up radio . marketing: project manager: How what kind of how l long can you get out of that , industrial designer: It might project manager: can you pick it up and then wind it for two minutes and then that's it for the night ? Or industrial designer: You Yeah , yeah , oh yeah I presu you wouldn't have to wind it for very long , but I don't I don't think it's really sort of necessary when you th you think of the next two options , like the the solar charging , 'cause most people have the light on in the room anyway so they could get when when you got T_V_ . project manager: That doesn't count though does it ? marketing: Does does light charge as as sunlight does ? project manager: I thought it was U_V_ like industrial designer: No . marketing: Artificial light ? industrial designer: Is it ? Alright i project manager: Any , any marketing: Has to be solar . Regarding those sizes , which one you think will be light because we we have to take into consideration size also , so maybe a standard triple A_ might take lesser space or and dynamo might take more space . industrial designer: Yeah it would the d yeah the dynamo would take more space 'cause you actually need a physical sort of handle to wind up . marketing: That's going to project manager: people who live in basement flats there's not that many people , but there are people . user interface: marketing: I know , industrial designer: But marketing: different parts of the world too , if we're if we're marketing internationally . industrial designer: and most people most people also watch T_V_ in the in the night anyway . project manager: but then it would be charging through the day , I think the point is that it charges through the day and then you've got it charged for the evening . industrial designer: The the kinetic charging which is like you get it in r you get it in wrist watches project manager: Yeah I've seen industrial designer: and you d you don't even notice it . the amount the amount of probably moving around you'd be doing all the time would would charge it up , I don't think you'd ever need to actually physically start shaking it up to make it work . user interface: And are these like what are the life of the kinetic battery , it like it runs for long time ? industrial designer: yeah it's it charges into some form of it's a smaller cell which it charges into and the si the size sort of a watch a watch battery , user interface: industrial designer: And that'll that would l would last for well I do I d I'm not entirely sure how long it would last but I've never seen one run out . user interface: We c project manager: But then if you think about a watch , it's on your wrist so it's on your whole bod it's on your body the whole time industrial designer: Yeah . project manager: so you're walking around , you're doing things , it is moving a lot of the time . If you'd industrial designer: Yeah and project manager: you switch the T_V_ on , then you put it on the side , then you pick it up to change it and then you put it on the side . industrial designer: Yeah but then again project manager: Is it really gonna be enough ? industrial designer: I I think it is because if you think about it , the watch , although it's only a tiny amount it's it's it's always moving for the whole day and they don't run out over night when you leave them on the side . industrial designer: And th for the same the same reason , you're only using it for a v incredibly short amount of time just to send the signal and then you're finished with it project manager: So it's not the draw on it isn't industrial designer: and you put it marketing: . industrial designer: no no I do I don't think the the draw on it would be marketing: marketing: Could I just ask referring back to solar charging , is that compatible with standard batteries ? industrial designer: . marketing: could people put standard batteries in but with a s you know they could leave it in the sunlight for solar charging industrial designer: Ye yeah I think I th g y you could have a dual power thing marketing: or the two things not compatible ? project manager: Like a dual kind of . industrial designer: but the the thing with the solar cells is you would need to put them on the case and they because , if you lie on a calculator they they're qui they're quite big and they all they all look i identical . What kind of price are we looking at for industrial designer: They're they're expensive , they don't user interface: It's twelve point f project manager: I presume the normal batteries are the cheapest ? industrial designer: Yeah the normal batteries would be the cheapest I'd presume then it would actually be the the solar charging ones , but the It's i I think they're not very resistant to dropping , project manager: Solar . industrial designer: 'cause if you drop stuff yeah if you if you have y project manager: Well they're not designed industrial designer: the size you'd need to charge a remote wouldn't be that big but if remotes always get thrown around and stuff , so . calculators you don't really throw around a lot whereas remotes you do , project manager: You do get a bit of wear industrial designer: they can t project manager: but don't calculators have a battery in them as well ? industrial designer: Yeah they do , they yeah they've got dual things , but they're the batteries are smaller I think . W w which one would last the longest , because we don't want customers to be like you know charging like a mobile phone every day . user interface: A remote control , like , industrial designer: W m yeah user interface: so we have to s look at the life also . industrial designer: so the Yeah the the s if you if you had something du using the standard batteries and the solar charging , I don't think you'd I think the it would d well you know how long the standard double A_s would last in or triple A_s would last . marketing: It would just detract from the attractiveness of the of the whole feature , industrial designer: Yeah I think i I think it would , yeah . project manager: Can we think about that ? 'Cause if we're doing the kinetic thing and it's industrial designer: Yeah . marketing: Shouldn't we do some market research on that first before we add it in because I I personally project manager: Well add it in to think about marketing: right , okay . project manager: because , where am I ? If it is the kinetic thing and it is small and it is portable and it is a different shape and the kinetic is something people don't do kind of industrial designer: Yeah . project manager: we're doing something original and different but if you wore it if it's something you could just clip on your pocket then you would have that less , you you wouldn't lose it so much . project manager: But then maybe that's looking at someone who's just sitting on their own rather than industrial designer: Yeah . industrial designer: marketing: It's not something that's come up in any of our focus groups and market research , project manager: No . industrial designer: my second part of my findings the mo most current remotes use this silicone P_C_B_ board which pr printed circuit board , which basically has these contacts that are really close together and then when you press down on the rubber button , it'll connect the circuit and each each switch is connected to two different legs on the chip and so sends a different message and that then gets translated by the chip into a code and then it's fired out of this L_E_D_ in the sequence of l on and off bursts . project manager: What kind of things do we have to consider there ? Can we what kind of size , does it come in varying sizes or is it just one size and we would have to fit the design of industrial designer: Well well this the thi the thing about is they they can be as big or as small as you want them to be because you can you can print circuit board like that that it's it's simply spaced like that so you can have fit the n the size of the nine buttons in . If you if you see how thin the tracks are , you could you could s you could put them virtually right next to each other and have a much smaller switch on each one , project manager: industrial designer: if you if you wanted to but the there is an option to do to do it like that , or you could have some sort of array of switches which I'll speak about in the next bit project manager: Okay . industrial designer: so that And then to yeah , so to conserve battery life the remote should be in a standby mode no while not being used . Now what I was thinking about that was 'cause sometimes when y when you have these things , they've got little lights on behind the buttons , so you can see what all the buttons are , like on a mobile phone , they do it more often than on a than on a T_V_ remote , project manager: industrial designer: but you could you could have lights behind the buttons and after like five or ten seconds of not being used I'd have that turned off , if we decided to go for buttons that could light up . industrial designer: the case material , I've a been sent what the factory can actually give us , the there's the plastic which I think we were gonna go for anyway as the main case case housing project manager: industrial designer: and the the main problems with the well you could go for wood but I think it would be a bit impractical . industrial designer: which to make it is expensive , and rubber , well you're saying that people like this spongy feel this year , so perhaps some something made of rubber , marketing: . industrial designer: but I was thinking more of the buttons , because the buttons which they've they've said that they've they've put across are what is used in some stress ball manufacture and it's meant to be anti R_S_I_ . industrial designer: I'm no I'm not sure how that would work because surely your fingers would still be moving over the short distances but that's what they said . the problem with the casing is that there's quite there's quite a few design restrictions that they've got on the shape of the case . If you go for titanium they can only do a standard box shape , whereas if you come to plastic they can they can be a little more they can they can do sort of curved shapes . But whether whether or not because we'd have it in two separate units user interface: Second thing is project manager: Hinged , yeah . user interface: yeah and second question is like , a mobile you can change the cover , you call it a skin or whatever . user interface: So in this case if you're looking at like a customer can change the colour like from green , parrot green to chilli red or something like that . user interface: So is that feature available in like titanium , industrial designer: Yeah I th user interface: or it's like only specific to plastic or industrial designer: . Yeah in in titanium I don't I don't think it would be available at all really , the ju just marketing: industrial designer: it w well you could make it available in the titanium , it was just it would be so expensive to buy a new case for it , because of the expense of how much titanium is is user interface: industrial designer: it's light and strong but I think it should be left for aircraft design rather than for for a remote . I've got a mobile phone myself which is titanium and it does mark very easily if you drop it . marketing: I was just wondering if we make the basic mould out of plastic but have like a rubber cover that goes over , industrial designer: Rubber , yeah . marketing: that would give the spongy feel , that also allows us to kind of have different fasciae for the phone . project manager: So instead of the fascia that comes off being plastic , the fascia that comes off would be the rubber , marketing: Like a rubber sleeve almost , yeah . user interface: Something like project manager: like those pens that you get with the grip , that you can you can pull that off . industrial designer: T marketing: Very cheap way of changing the look of it and people can just buy a new one if they want to . project manager: Well that's been really popular with mobile phones so I don't see why not . industrial designer: just just going back to the interface designs with the buttons , the I kno we were planning to do some sort of touch screen . industrial designer: Now what I was saying before about instead of having you could have just a bare P_C_B_ circuit board and I'm sure you could probably get it in different colours and so just by touching it with your finger it'd make the connection over if you had them close enough , that would be one option . the second option th they offer rubber buttons , but I thought that an L_C_D_ type of screen 'cause one they're incredibly thin and don't take up much space , two they you can have them in a sort of array and you can arrange the buttons on the screen in a sort of set thing and you could have them like a touch user interface: Sorry I didn't get the last part , you're talking of industrial designer: display . what what user interface: Just what you said I I didn't get the meaning of it completely , you're saying like industrial designer: Oh on the on the L_C_D_ screen you could becau you could fit it user interface: -huh . industrial designer: the problem with it basically is that it's flat and so you can't do lots of curve curved things with it , user interface: Okay . industrial designer: but you can you wouldn't have with the L_C_D_ you'd have the wires coming off , you wouldn't have that with the with the L_C_D_ , you'd only have that with the printed circuit board . industrial designer: With W also with the marketing: I don't s sorry to interrupt , I don't see why the curved thing is a problem , if we for example had a shell , once we open that industrial designer: Yeah . industrial designer: You could have a flat screen inside , yeah , marketing: yeah , so it'd be f yeah , yeah . industrial designer: but I'm just wondering whether we want an L_C_D_ screen inside . marketing: Have I misunderstood you ? industrial designer: It wouldn't be like full colour , it would just be black and white , marketing: industrial designer: so you wouldn't be pressing down on 'em , w or we could have rubber buttons which are made of this material which is anti-R_S_I_ . project manager: I think it would be good to have a contrast between , if the whole thing is gonna be this rubber thing it would be good to open it up and see something quite fancy looking inside . project manager: Now how would you distinguish , if you had it bare , how would you distinguish where you had to press , industrial designer: Yeah I hadn't I hadn't really thought of that to be honest . project manager: marketing: I just had another idea , I don't know if it helps with that , but just to do with the R_S_I_ . Is it possible , just as an option , when we open it up , people can use their fingers to press the button , or we have inside like a small pointer thing when people want to . industrial designer: Yeah you could , you could have some sort of stylus that you could pull out project manager: Like one of the palm pop thing . user interface: Absolutely , f for somebody who very often , if he would industrial designer: 'cause I had marketing: Yeah . user interface: a person who switches channels very often or does use a particular function very often will find it very irritating to use a industrial designer: Yeah . user interface: and he might spoil the touch-pad very fast compared to a button like , if you keep punching with an pointer or whatever . marketing: Yeah just a thought they wouldn't actually need one and they could use anything they've got , couldn't they ? A pencil or a pen , so they wouldn't really need a project manager: Okay , we'll talk about that so if you finish your industrial designer: Yeah that's project manager: and we'll come back to that . industrial designer: yeah that that's the end of m my project manager: That's you , right okay . user interface: And just one small question before like you are , regarding the circuit , since we are hav having a flip-top , we can customise the two circuits for different type of buttons industrial designer: Yeah . user interface: like we are keeping the standard buttons on the top and the more complex buttons under this thing , so we can divide the circuit like you know . industrial designer: you'd you'd actually have two separate you'd have two separate circuit boards but they'd be joined by wires or like some cabling between them , user interface: Okay . marketing: I'll just raise another point while it occurs to me , it kind of applies to both our designers here , so I'm not sure how it would fit in . marketing: If we flip open , now you know how you've got some mirrors in nightclubs that are mirrors when you turn to them and you turn away and it gives like an advertising display , you seen those ? project manager: No . Is it possible that when we open our flip-top shell it's a little compact mirror and when you press a button it then goes onto the phone display th the remote control display thing . project manager: Well it's a remote control , you were sitting watching T_V_ are you gonna want to sort of open it and say oh shit I should go and have a shower and do my hair before I put the T_ marketing: Yeah . I know what you mean , it's with us using the ideas for a mobile ph industrial designer: marketing: it's with us using the ideas for mobile phones I kinda got sidetracked onto that I think , okay . marketing: trying to think of other features we can build in that wouldn't cost too much project manager: . industrial designer: you can you could do it , you could have a 'cause if you if you just put the full charge through an L_C_D_ display it'll completely blank it out , marketing: . industrial designer: but I don't know if you could get any mirror effect on it , I'm not sure about marketing: Oh I think forget about the mirror project manager: Okay , okay . First thing is basically on design we just took the input from the previous meeting , especially from the marketing and industrial design , to check on the customer needs and feasibility . Second is we checked into competitors , the picture here shows one of the standard models offered by competitors here . So y you generally see there's not much of variety and like marketing team said , people need trendy , they are bored of black and white . user interface: Like , some some people have a Here you see this ? This is on a I I I found th that only common feature is the ch channel control and volume control , rest other buttons , they are in a very disorganized and they are not consistent th with other models and all . user interface: Okay , and second as already discussed with William , we are going to have m maybe a G_ G_U_I_ interface in the f in the middle of the flip-top industrial designer: Yeah . user interface: and g graphic user interface marketing: Sorry what does that stand for ? project manager: Which means user interface: basically which is what we d do in computer , have icons or touch pad or whatever , marketing: Okay . user interface: which is industrial designer: If you if yeah if you have like buttons that appear on the screen in this L_C_D_ screen . user interface: Like you have on a l icons or something y you have is a good example of G_U_I_ graphic user interface . user interface: So basically not point or click Press any particular device , he just has to click on that particular icon to simplify . user interface: And on the top m repetitive buttons which are like volume or channel changing and all could be on the pointing device , that means the use of button . user interface: So we are having a combination of boards , so f on the s simpler board , on the top we have this button , rubber buttons , to keep frequently changing the channels . project manager: Can we swap that round so th that the ones that we use all the time are on the bottom part ? user interface: project manager: 'Cause if you're thinking about holding it you would be using your thumbs to press , just like a mobile phone . marketing: No you'd hold it you don't if you flip it open then you'd be Wouldn't you ? Isn't that the idea ? You us if we just use the shell as an example again , you open that , you've got your L_C_D_ display there and you've got the buttons there so you're holding it in the palm of your hand , yeah . That's what I was just saying , industrial designer: Yeah , yeah but you can do it with your thumb li user interface: But project manager: and then have the and then have the L_C_D_ at the top user interface: user interface: Okay and you mean to the project manager: so have the the volume and the programme , things like that , user interface: And the lower distance . Okay we had a latest finding of voice recognition , there was a mail which mentions that our division has developed a new speech recognition s feature . We have to check into the for financial f feasibility whether we can incorporate it this at a low cost , but for like we had g s response from the customers that they would like to have the feature of finding it . user interface: So it could be like , where is the remote , and the remote answers I am here . user interface: Some kind of thing or it gives a b bleep sound or some kind of sound marketing: . user interface: and if this can be incorporated this would be more you can say trendy also ? And technologically innovative also . My personal preferences would be like , as already marketing department , they want something to do with fruit so I wouldn't say the design should be like a fruit , but yeah we can take inspiration from fruit colours , like the vibrant colours , red chilli marketing: . user interface: tomato red or whatever and second thing is cer certain standard buttons we should have , like for example , i if you see the previous slide industrial designer: Well , yeah we user interface: I think most of the users would now be well acquainted with this cer central pattern , here , so we we we would not change h that particular pattern industrial designer: Yeah . project manager: I can't see that , is that play and stop and things ? user interface: This is central one , the one you project manager: Or is that volume and channel ? user interface: yeah volume and channel . So keep that m that standardised because that's the most common feature across all models , if you look at all the models , it's here . I'm not sure how long we've got left , but we need to make a decision about the things we've discussed . project manager: that means that there's no function for li the port , you know that it sits in , then pressing the button then having industrial designer: . industrial designer: Yeah I think project manager: It's a bi i it's like a g it's a gadget , it's a industrial designer: if Yeah it is it is qui it's quite a cool feature to have project manager: selling point . industrial designer: and also if they've got it if they've got these parts already in stock , then it won't be cheap to re-manufacture them , user interface: So do you reckon that's a good idea that , where's the remote , I'm here thing ? I think that would be quite fun . project manager: I think the only pitfall that we would have would be how much it's going to cost if that means we have to cut down somewhere else , industrial designer: Yeah . industrial designer: Yeah to s th well it's it's not as expensive as it would be if it was full colour 'cause if we've just got a black and white one , marketing: . marketing: we've deci seem to have decided on that , did we decide on double A_ or triple A_ batteries ? user interface: . project manager: Do you want like a back-up ? marketing: No , one of the decisions we had to make was whether we had double A_ or triple A_ batteries 'cause they've still got to be charged this way haven't they ? industrial designer: K no the kinetic ones come come with a sort of w watch a battery that goes in a watch . industrial designer: So it's a lot smaller , so it would marketing: Got you on that okay , didn't realise . The buttons what did you give us as our The bare-board L_C_D_ or industrial designer: Yeah the well I think were we're going for the L_C_D_ on that one , on the buttons , user interface: industrial designer: on the on the on on the top one we're gonna project manager: On the top one okay you've got the touch industrial designer: yeah . project manager: okay and then industrial designer: On the bottom we were gonna have the rubber , the rubber ones , the anti-R_S_I_ ones . marketing: Sorry could you repeat that last part ? industrial designer: okay on we've got the flip the flip-screen , the top one is gonna be the L_C_D_ and the bottom one is gonna be the rubberised buttons . user interface: For the body design I think plastic , w yeah industrial designer: Plastic , user interface: we could use the body , project manager: For the inside . user interface: for the inside and rubber as a padding or for the grip , something like to add to the design . marketing: - , user interface: marketing: so we decided on a rubber casing for the plastic shell , a variety of designs , user interface: Plast right . and it is just although it's rubberised and spongy , apart from that we're just going to go for sort of vegetable and fruit colours , we're not gonna try and make it actually a vegetable or fruit design or anything else , like a shell that we discussed , industrial designer: no . user interface: It's project manager: we don't wanna be tacky if we've got a kind of different shape anyway marketing: Okay . project manager: the fact the m the material that we would be using would be cheap , so we could make it red , we could make it psychedelic , you know , we could make it black and white zebra stripes , marketing: project manager: but that's not really what we're focusing on , what we're focusing on is the m you know marketing: The feel . Is that going to be this image I've got in my head of something kind of shaped like that , maybe about that size , made of plastic , fits into the palm of the hand , rubberised cover that's spongy . Is that really going to fit fancy look and feel which was the major thing that people wanted , market research , user interface: I it's different . project manager: It's just different marketing: is that fancy ? project manager: it's just different from everything else and , I'm trying to imagine clean looking houses , marketing: . project manager: so you either want something that goes with that , which is what's on the market anyway , marketing: project manager: or you want something that contrasts as you know like you get clocks now that are more of a talking point than an actual clock because they're so interesting and industrial designer: . I'm just kind of pushing at that to see if you came out with anything else , but I totally agree . marketing: This would definitely be different enough , I just wondered if anybody could come up with something even more project manager: And you would just have an across the b you would have so many different options that you could do , you could have a plain black one , you could have sparkly pink glittery ones for your little marketing: Well the thing is the rubberised covers are going to be s relatively cheap to produce , that if in a year's time we we get feedback from the design fairs that show something else is coming it's so easy for us to just produce that and it can be slipped on , project manager: . project manager: And ones tha ones that have rubbery spikes marketing: which is another beauty of it . project manager: y you know , you could just go so far with it , industrial designer: You can you can just marketing: user interface: Acupressure , you could talk of acupressures . project manager: like a puffer fish , you could just , you could take it wherever , marketing: project manager: so I think that's quite a flexible thing . user interface: And finally the body should be retouchable , may maybe ch you can change the body or the case casing the case outside , project manager: Yes . user interface: it should be moulded it with the design in such a way you can change it every time . marketing: for the decisions that we've made , kinetic charging , the watch-type batteries , L_C_D_ display on th the top side of the flip top , rubberised buttons on the bottom side , we're gonna use fruit and vegetable colours for the rubber cover , the case itself is plastic . That's how far we've got , what else do we have to add to our decisions here ? user interface: Fine , we were talking of voice recognition also marketing: . user interface: because that we are not for how to look it remote control if it's lost . user interface: So , are we looking at voice ? marketing: Yes , it was just , there was just a cost issue with that , but it's a good idea we just need to check on the cost , user interface: Or maybe like William was suggesting in the last thing some devices you put on key chains . project manager: Have you user interface: sorry I didn't mention this , but we'll be incorporating in the design . marketing: 'Cause I took it from the feedback you gave in the last meeting from y from y your report , it's not just a case of having a little R_R_ hidden somewhere , they do want it to be obvious that it's our product project manager: Well they do , marketing: don't they ? project manager: but I think we can you could marketing: Since it's the only one of its kind on the market it's obviously gonna be ours . project manager: Obviously it'll have a logo on it just like everything , but everything else has a logo on it . The point is that it's got to stand out somehow differently but I think it does , without that marketing: Okay . Did we I know at the last meeting we spoke about a beeper , I think that was you talked about a beeper for a location , have we just rejected that in favour of voice recognition then ? project manager: Depending on how i industrial designer: Yeah , depending on the expense of it . project manager: we've got this memo saying that it's something that the company's looking into , so industrial designer: And they've got in stock , so yeah . project manager: that seems to make sense , but if it turns out that it's hugely expensive we'd have to cut down somewhere else , then it's worth thinking about . user interface: Again a questionnaire huh ? project manager: so I think we've probably got it says , closing we have forty minutes marketing: You got to go through . user interface: project manager: It's either that or we only had forty minutes to discuss what we just discussed and don't know how long that took
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project manager: If you leave them on the whole time you get to look like a noodle the whole time . project manager: standard chip , 'cause it can come in various different sizes , it wasn't gonna be a problem factor . and to try and incorporate voice recognition software into our design until we can find out more about the cost of things like that . user interface: Me and William worked on a prototype , and I think William is going to make a p presentation on that . Though do you do you wanna do you wanna sh do you wanna hold it user interface: I can hold it like project manager: Make sure the camera's user interface: Yeah , industrial designer: and I'll I'll show you the presentation . user interface: so industrial designer: Can I just nick your project manager: Yes , yes you can . user interface: Oh , where are the hinges ? project manager: industrial designer: Okay , so project manager: Right . industrial designer: And we'll first look at the exterior of what we've come up with over there . You able to look ? industrial designer: It's gonna have a a plastic body with a sort of standard colour , either we're thinking some something fairly neutral like a a white or a light blue or something . industrial designer: which there'd be sort of a wide choice they would be attached , but we can we can come up with that . industrial designer: the wide choice of colours and sort of patterns , so you've got you've got a lot of customisation with it . industrial designer: and the the top L_C_D_ screen that you can see that would b would be sort of how do you say , it's yeah yeah , it would be sort of inset into the into the top user interface: The black and white touch screen wherein people can project manager: . user interface: industrial designer: And working on the inside we've already said d decided on the kinetic batteries , which actually , thinking about it now , could y could also probably attach to the flipping open and shut as well , so that you could probably get a bit of project manager: So put it in the top section rather than the bottom sections , industrial designer: Yeah . industrial designer: we decided that the voice recognition system , it did actually say on the email that they were sort of coming in and they were fairly easy to get a-hold of , so we presumed that they'd also be quite cheap . So you'd have something like where you'd shout out , where where is the remote and it'll shout back , I'm here , or something . industrial designer: yeah , if it was going like I d well tha that could be something for next time , maybe . the standard , there's be a standard transmission with the T_V_ using using all the standard chips that we've talked about . industrial designer: it would it would have obviously 'cause it's split over two two different layers , it would need two separate P_C_B_s , so it would be joined at the hinge through some sort of cabling . And because , obviously , all T_V_s use this , the same infrared medium , we'd just be using using the same thing to transmit the data . And the infrared sender would be on the on one of the bot the bottom layer , just at the front of the we haven't I don't think we actually put it on . It's still pointing , industrial designer: So when you've actually got it open , it would be facing the T_V_ . The top screen , as we said , is would be an inset black and white L_C_D_ s touch screen user interface: This one right here . industrial designer: which yeah would have all of all of the the available functions for for the remote on it , whereas the bot the bottom screen would just contain the standard buttons , like the vo volume up and down , channel up and down , power on and off , and things to that effect . industrial designer: And now we've we also decided on the inside , we could possibly either have some some kind of sort of bezzled logo on it , or something inset , or maybe an engraving of the logo on the top . user interface: Which is project manager: But not interfering with the outside kind of look of the product industrial designer: No d not not actually . No , not interfering with l the whole look of the the product when it's on the thing . industrial designer: And finally that's how we put the fashion back into electronics , project manager: Thank you very much . marketing: This stage of the evaluation is really for us as a team to evaluate if we have now got a product specification and prototype design that meets the the criteria that we got from our market research . Now , the collection of the criteria , as we saw in our previous meeting , was based on the user requirements and trends found in the marketing reports and marketing strategy of our company . So it's what we've discussed in the last meeting , are we actually meeting those trends and requirements ? Now the findings that we came up with , just a recap , are here . The criteria that we want in this remote control are a fancy look and feel , technological innovation , it should be easy to use , it should incorporate current fashion trends , and those the two main ones , they were the spongy texture and the fruit and vegetable strong design colours . marketing: The design should minimise R_S_I_ and be easy to locate and we were still slightly ambivalent as to whether to use voice recognition there , though that did seem to be the favoured strategy , but there was also , on the sideline , the though of maybe having a beeper function . Okay , so we can come back to that slide , if you don't have a note of those . I'll just show you how we're going to evaluate our own feedback to this , to what we have so far . We look at each of those criteria that I've just mentioned , I'll call that slide back up , industrial designer: Yeah . marketing: Does that seem clear ? Any questions there ? user interface: Ah , it's perfect . industrial designer: marketing: we're going to look at these crite So user interface: Is it everybody is going to evaluate , or just the Market marketing: Yes , user interface: okay . industrial designer: marketing: we're going to come to w we'll discuss each one project manager: It will just be criteria one , two , three , four , five , six , or A_ , B_ , C_ , D_ , E_ , F_ to confuse it with the number rating . Actually , it might be an idea , if we each did give our own individual rating , and we could take an average at the end . So I'll just separate the ratings by obliques , and if we go one , two , three , four , we know who's who . industrial designer: Yeah , I'd yeah I'd probably put it two yeah , marketing: I'll just go this way . marketing: Adding those up , we've got a six and a five , eleven divided by four is what ? two and three quarters , it that right . marketing: oh , for you ? You want your rating to be a two ? Is that what you're saying ? user interface: in Yep , I just got marketing: Okay . user interface: marketing: So , I'll work out the average for that again at the end . It's a very slightly altered Okay , user interface: two point f marketing: and we're just waiting for your rating project manager: It's just two point five for that one . Easy to use ? Based on what you've said there , I would say a one , true . I should've said a two to make the arithmetic easy , shouldn't I ? user interface: industrial designer: marketing: We'll just put almost two , project manager: One point seven f five . marketing: it incorporates current fashion trends , now that's particularly in relation to our market research findings about the spongy texture to the exterior and the fruit and vegetable design colours . So I'm just thinking , before I give it my rating , you were limited in the use of materials for your prototype here . industrial designer: Yeah , that's marketing: Is this actually going to be the colours that you would use ? industrial designer: No , no , the the base colour was white or or like or l sort of a light blue , user interface: White . industrial designer: but the changeable fa faces would allow you to get any basically any one of a number of colours that th it's full sort of customised . user interface: Any marketing: So we could use any strong fruit and veg colours and that's what we're intending to do . industrial designer: No , no , 'cause th that's that's the the spongy feel would be in the rubber that you put round it , that otherwise it's just sort of hard plastic . marketing: We've we've discussed it , we haven't really come up with anything that we felt could feasibly reduce that . We've talked about pointers , but the very use of a remote control , if you're someone who's zapping , who's sitting like that , and we found so many people did , how do you minimise that on such a small device ? industrial designer: Yeah . project manager: Well the type of button that we're gonna use in the bottom half , the material , minimises R_S_I_ industrial designer: It's meant to be . project manager: maybe because it's slightl industrial designer: project manager: with the size that we've got it's quite small , industrial designer: project manager: but with the amount of stuff we're putting on it isn't that much . project manager: So maybe because there's more space , it's not kind of moving around trying to hit accurately the buttons in between . Yeah , I'd I'd f I'd go for a five , actually , marketing: A five , okay . marketing: Twenty one is that twenty one ? user interface: marketing: So that's four point two five . Now we talked about voice recognition , we talked about a beeper , have we really industrial designer: Yeah . marketing: have the designers come to any dec real decision on that ? industrial designer: Yeah , it was it was a voice voice recognition , user interface: Voice r recognition . And are we happy with the costs on that ? That is going to be feasible , cost-wise . I'd go for a I ca we can adjust the volume on that , just as we could volume on T_V_ . So if sombody's in the other room or if T_V_s in different rooms , or . industrial designer: I think it would r I think it would probably be a a stand it would be a stand project manager: A standard . project manager: And if you didn't hear it in the room that you were standing in , then you'd realise that it wasn't in that room , you'd go into another room . industrial designer: I do realise that we might be being fairly biased , 'cause it is our product , project manager: marketing: So , user interface: industrial designer: but marketing: how do we feel about this ? industrial designer: marketing: We've got our our we've got the highest rating of meeting the specifications that is definitely true for two of the six criteria there . The lowest rating we've got , which is really n it's not terribly low , i it's close around neutral is for the minimisation of repetitive strain injury . Do we feel on the basis of tha of these evaluation findings that we can go ahead and now produce this as a prototype and market it , or do we have to make further modifications ? project manager: I don't think so . industrial designer: W I thin yeah , I think marketing: We happy to go ahead ? project manager: I think we yeah . I think for most of those ratings that it's high enough at the upper end of the scale for us to go ahead with that , and I really doubt if on the basis of current technology and our current capabilities , we could actually do much more to minimise that . Is there anything you would like to to ask me about the findings before I sum up ? project manager: Don't think so . user interface: You want me to b unplug that ? industrial designer: user interface: That's all . project manager: Now I presume that the screen will go blank , industrial designer: project manager: that Okay . Right , what's happening with the electronics ? industrial designer: It was a regular chip on print user interface: Chip on print . industrial designer: Oh , no , no , no , the Yeah , it's you you've put in three for the number of kinetic cells , there should just be one . In the top , it's the number project manager: Oh , right , industrial designer: of c yeah . industrial designer: Yeah , project manager: So , would there be two ? industrial designer: and yeah , just a no , one reg v project manager: One chip . project manager: So what's a single curve then ? industrial designer: Yeah , I'd say I'd say it was w marketing: It would just be a flat bottom with one curve . industrial designer: yeah , I think I think it's user interface: Single-cu project manager: So just one double industrial designer: One double-curved . industrial designer: no , 'cause one yeah , one's double-curved , and then the other one's marketing: The other curves at the sides , but it's slightly flattened at the bottom so it doesn't roll over . user interface: No I think rubber , since it's being used just as a casing , project manager: user interface: we can put point five . project manager: Do you think ? user interface: Yeah , I think it allows the point five , yeah . marketing: What does it mean if you put point five for that ? user interface: It means we are not using a lot of rubber actually . project manager: we're not actually using plastic in the case , are we ? industrial designer: No , no , that's it's as an extra . industrial designer: So that shouldn't that shouldn't be actually on there , because that's not incorporated in the cost of the remote you get . marketing: But it is gonna be part of the total cost , and there's nowhere else we can we can put that in , is there ? industrial designer: marketing: There's nowhere else we can code for the the rubber used in the casing . So do we not have to account for it in the cost somewhere there ? project manager: Okay , we'll just put it in as we'll put in as half . project manager: Or sh we should just put it in as one , because the plastic is zero anyway . Okay , special colour , do we need that ? marketing: Might do , if we go for some of the more exotic aubergines and such like colours . project manager: Buttons industrial designer: And buttons marketing: S user interface: I think we could change the battery also . marketing: Has that not made any d if you click off that square now , has that not made any difference ? project manager: Has that not gone up ? industrial designer: Well yes . marketing: So is is uncurved completely and just actually making the rubber case the curved thing , industrial designer: Yeah . project manager: We haven't been dealin we haven't been dealing with dollars though , marketing: Is there anything on the menu project manager: I think marketing: No . If we moved away from our much loved idea of a kinetic battery and just went with the standard batteries , would that make a huge difference ? user interface: And going to a regular bat Yeah . The biggest one would be taking away if you took away user interface: What I feel is , customers never said anything about the battery . user interface: But shape and colours , that's something we shouldn't comprimi marketing: And people are used to buying batteries , industrial designer: If if you take away the voice , marketing: they're not gonna say I'm not getting this , 'cause I've got to buy a battery for a remote control . industrial designer: I I do I don't like to say it , but if you take away the voice recognition , then you've got it . marketing: Should we see what difference it makes ? project manager: Where's the industrial designer: Yeah i yeah . project manager: where's the voice recognition ? industrial designer: No 'cause it's samples sens sample speaker . We can do it some other way , user interface: project manager: we can do it doesn't have to be voice recognition . We could do the voice recognition for , you know , business class or something , you know , like an upgraded version . industrial designer: But they but in I don't see why we have to sell it for twenty five Euros now , because they w they were saying they were quite willing to pay more for better product . marketing: But we're still working to head o project manager: So should we just change the design specification then ? user interface: Make it costly . If we if we're working to head office specifications as this is what this project team's working for , we can put in our recommendations for what we've we've found and what we the consensus that we've come to as a result of the meetings . industrial designer: We c we could s marketing: But we need to work to that specification to start with . industrial designer: Yeah , we could say marketing: And I think the voice recognition sounds wonderful , but our object is so distinctive that that in itself is gonna make it easier to locate as a f you know in a first instance . as you say , we can offer the voice recognition initially to business class customers project manager: Okay , we can make the price fit , industrial designer: Yeah , I s project manager: and then say if we'd had our budget , we would've had this , industrial designer: And then say we recommend marketing: . project manager: Right , okay , so marketing: So if we take voice recognition out industrial designer: That'll do it . industrial designer: Is it twelve point fif was it twelve point fifty ? user interface: Two five . project manager: Yeah well two , twelve point two five times two is twenty five , marketing: Right . Are they really going to quibble about ten P_ ? Or point zero one of a Euro ? user interface: It's twelve point five maybe , then . So half of the price would be project manager: I think the agenda one was where the price was , wasn't it ? No . project manager: is that got us covered for the electronics then ? We don't need something else to take that place ? industrial designer: Yeah . industrial designer: 'Cause that that was just a bought-on extra , you could just take that out and that would be fine , yeah . user interface: Except voice recognition , everything is project manager: Right , so we've done that . project manager: Because we've got decisions that we would have made that we weren't didn't feel able to make . project manager: in the sense that did you feel like a team ? Or did you feel like autonomy ? industrial designer: Yeah , I'd say , as a team . marketing: And I've certainly felt heard , listened to in that in relevant areas we've been able to , you know , give and take and adjust our remit where necessary . How did you find it ? industrial designer: Yeah , no , I thought it it went really well and I yeah , I I feel that everyone was listened to and all the points that were raised seem to have been sorted out , although we didn't quite make the voice recognition in there , but that's that's good . industrial designer: I think it would have made it into the final product if it was actually if if if we'd seen the marketing before the initial specification was put out , I think maybe it would've come out a d little different , project manager: Yeah . project manager: I liked the fact that we could say an idea and it'd be suggested that that wasn't the best idea , but no one felt like shot down , user interface: Yeah . project manager: you know , y it didn't matter it saying what you thought , because if it wasn't something that was that relevant , then it didn't matter , 'cause it was just another idea in the field . marketing: user interface: I think that was the best part project manager: I'm still not caught up . user interface: of the industrial designer: project manager: But that's nothing to do with the teamwork at all . marketing: industrial designer: marketing: Maybe we should think of branching out into children's toys and fake mobile phones as a side line . means , whiteboard , digital pens , etcetera , what does that mean ? Any ideas ? user interface: industrial designer: Discuss which ones marketing: How do we evaluate the materials we had for communicating and sharing information ? industrial designer: yeah . marketing: Could it've been better , was it adequate ? industrial designer: Yeah , I think I think we probably woulda used the outer email system more , had we actually had had more time and if we'd been separated more . project manager: Yeah , 'cause we could just sort of say , sorry what did you say about that or what do you think about that , rather than having to email it , industrial designer: Yeah . project manager: Yeah , I think it's new ideas in general , marketing: It's really borrowing from other areas , it's , you know , bringing things from other areas in , project manager: rather than industrial designer: Yeah . Well user interface: Yeah , it's project manager: they have to come from somewhere , don't they ? marketing: Absolutely , yeah . user interface: The thing is project manager: And as sh as w sorry , user interface: Yep , sorry , project manager: you go . project manager: as was shown by your presentation with all of the other controls , remote controls , no one's thought about it particularly . project manager: they're slightly different , so if someone's been shut in the room and said make ours a bit different from everyone else's , 'cause it's w something we should think about , marketing: They're just like we've got a D_V_D_ player , does anyone remember the remote control ? Can't you get the one that we used for the last one ? Yeah , just jazz it up a bit . industrial designer: because normally , the remote control isn't the product which they're trying to ship . They're trying to ship the D_V_D_ player , the video player , the T_V_ . project manager: But then when it everything is really smart , and you've just got this big chunk of black thing sitting on your coffee table , it doesn't go , industrial designer: Yeah . project manager: if you could have something that's a proper funky thing , a funky item that's individual , individual to you , industrial designer: No . project manager: they could even go into you go in with an idea and they design it on Photoshop and then they just get it printed on the plastic , you would pray industrial designer: Yeah . project manager: you would pay a lot extra , because it's individually being a plastic was being made for you . user interface: Surprising to me is like people give a lot of attention to modifying mobile phones , like a real want to see a new launch or something like that . Like Sarah was telling , everything's marketing: I think it's really good that this has been very market research based , user interface: Right . marketing: because just going back to mobile phones , this is the first change in remote control devices that I can really , you know , say is is obvious and visible . We see it in mobile phones a lot , and tha that's where we've borrowed a lot of our ide our ideas from . marketing: I see people wanting a model of the phone they were really happy with , and they can't get it anymore project manager: Yeah . marketing: and it's innovation for innovation's sake , and I think it's wonderful our company's so R_ and D_ based . project manager: And you can't get you've got your handset that works fine , but you can't get the battery anymore for that type of phone , marketing: . user interface: industrial designer: project manager: our costs are below budget with recommendations that they the budget be increased , but I think I don't know , d what do you think ? Do you think that's takes into account overheads like us being well paid kind of a thing ? And the heating for the building , do you think our budget includes everything , all the costs that are going out ? user interface: industrial designer: Well . project manager: So it looks well it looks like it's gonna be fifty percent profit , you've still got all of the overheads to come out of that . project manager: So maybe increasing it , you would also have to increase the price that it's sold at . project manager: But I think but you were saying that that's quite industrial designer: Yeah , I think yeah I don't from the market research . marketing: and I think there'll have to be another project team or a new project for us to look at at those kind of things . I don't think that's something we have to look at and find a way of raising the cash for . Yeah , it was marketing: I think we've done very well to get within budget project manager: . Maybe they are gonna steal our ideas project manager: Maybe someone'll r run down and patent it . project manager: Oh , so we've got about fifty minutes to catch up with everything that I fell behind with , industrial designer: In your project manager: so I'll be delegating in my role as Project Supervisor , industrial designer: yeah . project manager: I think I've got minutes for two of the meeting and the last thingy . industrial designer: Was that not the questionnaire for the how you felt you'd done in your thing ? marketing: Oh , right . marketing: But do we not sometimes evaluate in these meetings too ? industrial designer: Yeah , the the s marketing: Yeah
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industrial designer: So yeah , I've The only the only remote controls I've used usually come with the television , and they're fairly basic . industrial designer: So project manager: Yeah , I was thinking that as well , I think the the only ones that I've seen that you buy are the sort of one for all type things where they're , user interface: Yeah the universal ones . project manager: 'cause , what twenty five Euros , that's about I dunno , fifteen Pounds or so ? And that's quite a lot for a remote control . As you said they come with the T_V_ so it's normally just your basic grey black remote control functions , project manager: -huh . , and as you say , we need to have some kind of gimmick , so I thought maybe something like if you lose it and you can whistle , project manager: Okay . marketing: being as a Marketing Exper Expert I will like to say like before deciding the cost of this remote control or any other things we must see the market potential for this product like what is the competition in the market ? What are the available prices of the other remote controls in the prices ? project manager: Okay . marketing: What speciality other remote controls are having and how complicated it is to use these remote controls as compared to other remote controls available in the market . So before deciding or before finalising this project , we must discuss all these things , like user interface: Okay . marketing: and apart from this , it should be having a good look also , because people really li like to play with it when they are watching movies or playing with or playing with their C_D_ player , M_P_ three player like any electronic devices . marketing: They really want to have something good , having a good design in their hands , project manager: user interface: industrial designer: what do we think a project manager: So , we're looking for 'Kay . industrial designer: What do we think a good size would be for this ? project manager: We're marketing: industrial designer: 'Cause I I know as you add more buttons to the remote it sometimes gets so big and clunky project manager: Sorry , carry on . user interface: industrial designer: and there's just like a hundred buttons on it , project manager: user interface: Kind of , maybe more like a P_D_A_ kind of , just hand held , like , project manager: For for user interface: 'cause project manager: remember we're trying to make it for twelve Euros fifty . No , I wasn't , no sorry I wasn't thinking of the screen of like a P_D_A_ project manager: Okay well right we'll have to I'll user interface: but project manager: we're k having another meeting in half an hour so user interface: Okay . project manager: we should all look into a bit , oh actually , no , we'll allocate . project manager: if you could maybe come up with sort of shapes and suggested shades or whatever , and you could look into basically how how it's made I_E_ like how you make it all in one , how what sort of materials are available to you whatever . project manager: Which will probably just usurp what I said so user interface: So you want me to look at shapes and everything you said ? project manager: Shapes and colours and basically how to make it attractive . marketing: project manager: So industrial designer: project manager: we have industrial designer: Wait for emails ? marketing:
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project manager: minutes from the last meeting which were essentially that we had decided on roles for each of you , however , there are some changes that I've got from on high user interface: Okay . project manager: that are a bit well w what I didn't actually realise it was that the this is for a specific television . project manager: actually I'll get to that at the end point number four , we'll get what you've got and then we can see what we can adapt from it . marketing: user interface: marketing: Sh do you want me to hold it ? project manager: there we go , just screw 'em on in . Gonna have to swap them round so marketing: So , after that ? project manager: now , it was function F_ eight . , as we have decided in the last meeting that I have to find out , sorry , yeah sure . project manager: marketing: yes , I have to look at the market potential for this product , like consumer likings and everything , what is the potential for this product and are we able to achieve our a net profit or our aims or not ? Then project manager: P press F_ five to start it first . A a detailed market survey on consumers was done to find out their likings and dislikings , what they prefer what they not prefer , w what problems they do encounter in all this type of things . And what we got was , we found that if you , what they th what problems they are having with different remote controls available in the market . So , we have to put stress on this , we have to take care of this fact also like our design , should be appropriate , should be good looking for the consumers . and even the good thing about this is that eighty percent of users they are willing to pay high pay more for this good looking remote controls also . So even if the available market goes for the available even if the market goes for the available remote control is less even then we can sell it at twenty five Euros , which maybe which may seem quite high but if our looks are are if the re remote control we design have a good better better look designs , then we can hope that consumers will prefer these g remote controls . marketing: Then And the second thing , some some companies they think that they should have more and more functions of the users or in their remote controls , but rather than those having more functions in the remote controls we should emphasise what actually consumer want , what they operate , rather than making it too complicated . Because mostly it has been found that fifty percent of the users they use only ten percent of the buttons , so there is no point of having ninety percent buttons making the remote controls too bulky , too complicated too expensive a because I think I believe that technology is useful only if the consumers they want to use it . user interface: So , sorry I was just gonna say , what was the question for this ? Or is are you coming on to that ? marketing: Ah t look all the market potential , what how we should design consu our remote controls , what they should be there so as to en enhance our profit , enhance our sales . So these percentages are are what ? marketing: Yeah , these are different age group persons like sorry , I can open it in another way . If we look at the costs whether the consumers they are willing to pay more for speech recognition in a remote control or not , we can find that they up to a thirty five years age group we have a very good disliking for this this point , like for speech recognition in a remote control . industrial designer: marketing: So we can emphasise on this point also like , because it will definitely enhance our sales in this ag in this particular age group from fifteen to thirty five , user interface: . marketing: and I and I think that most of the users of the rem T_V_ are belong to this age group . marketing: So , and project manager: marketing: And then project manager: Fifteen to twe marketing: Yes . if we look at this data how how h how what are the problems the consumers are facing with the existing remote controls in the market . project manager: marketing: They find that thirt thirty five percent thirty four percent of the consumers they find too difficult to operate a remote control . So it should be in such a way that it should be easy to learn how to operate these remote controls and we should provide pl spe proper manuals for its use also so as that people consumers could easily learn . They need not to have any , much technical knowledge to see to know how to operate these remote controls . marketing: So this is also a very goo major factor to loo take into consideration to enhance our profits and sales . user interface: Yep , sure , that's cool , marketing: Yeah we have to take that out . user interface: Okay , and then what do I press , F_ eight ? marketing: F_ eight . user interface: Okay and then how do I press the the big one , to get it on to the big project manager: F_ five . user interface: F_ five and I press that again to get it off as well do I ? marketing: Escape . project manager: F_ five and escape'll bring it back and just the left button for advancing . user interface: Okay , so I'm the interface design designer , User Interface Designer sorry , I'm concerned with w what effect the apparatus should have on the user and I'm I'm also I want to point out that our motto , put the fashion in electronics , project manager: user interface: so obviously we as a company we want to make our products trendy and fashionable , it's a big concern of ours . Okay , and how do I press n just the next button ? project manager: just a left user interface: The arrow ? Okay . user interface: So I looked at existing designs and also the information that Raj gave us was very useful about what people like , what people dislike . and what people fashionable , because we said people between twenty five and thirty five were the main buyers of of our T_V_ I think . user interface: And ergonomics , we said , I don't know I haven't actually been able to do any of this myself , project manager: industrial designer: user interface: but maybe that comes up , I don't know . user interface: And the findings , well the basic that was the basic function to send messages to the television set . , so they need to be included , but I've got some pictures here of some leading ones . I don't know how to get to them , project manager: if you if you escape then you can see your bar . user interface: You know they're grey , they've this one's got loads of buttons , it's hard to tell from here what they actually do , project manager: user interface: and they don't look very exciting at all . , personally I prefer this one just because it's looks easier use , it's a bit more sleek with more of this silver stuff , project manager: user interface: but there you go , that's what we're up against , project manager: user interface: and I think we can do much better than that . , well I think we need to l I think the ergonomics is quite important , project manager: Yeah , particularly if we've there was a bit in Raj's about R_S_I_ and things as well . And I thought not too edgy and like a box , more kind of hand-held more not as computery and project manager: Organic . simple designs , like the last one we just saw , not too many buttons and as Raj pointed out , only ten percent fifty percent of people only use ten percent of the buttons , marketing: project manager: user interface: so I think what we can miss out on the buttons we can make up for in design and and how nice it looks . user interface: hand-held and portable I think is portamint is important because T_F_T_ have just released I think is it a a remote control for presentations or and a big seven inch big screen , anyway , so project manager: Yeah it's like a , yeah . user interface: Yeah , no seven inches isn't that big but anyway so hand-held and portable and m I thought about other functions for T_V_ but as you pointed out people don't actually want that , project manager: Right . project manager: And also the company want to keep it stuck to the T_V_ for to keep down the production time . And so the last thing I thought w which I quickly mentioned in the other one was maybe a bit of a gimmick to set us apart from other people , like glow-in-the-dark project manager: user interface: which does already e exist but it's not very widely used I don't think . user interface: or rechargeable station because it's a pain when you run out of batteries . industrial designer: So , I noticed your talk about speech recognition and whistling , user interface: Okay ? industrial designer: and I was just curious to know , have we done any research into how many people can whistle ? , or if project manager: user interface: industrial designer: is that a function we want in the remote ? project manager: do you have trouble whistling ? user interface: I haven't been able to industrial designer: I don't , but I I know a lot of people do right . industrial designer: it has to be a certain kind of whistle too , right ? project manager: Yeah , I suppose that's true . user interface: - , yeah project manager: Well I suppo you could y you could have the user interface: or some sort of voice project manager: you could have the basically instead of a whistle if it's got the voice recognition you could have it just , you know , where are you ? . industrial designer: a much easier thing is just any loud noise like clapping , shouting , you know , project manager: . industrial designer: and then , what would the response be ? It beeps back at you or something ? project manager: Sounds good . So I plug it in , press F_ five ? Function F_ five ? project manager: Function F_ eight for the the industrial designer: Or function F_ eight ? Okay . So as the Industrial Designer my job is to take an input from you guys , user interface: industrial designer: so it's good you went first , project manager: Alright . industrial designer: and I jotted down some notes as to what are the b needs and what kind of novel features we can add to differentiate our product from the others . industrial designer: so Raj told us that consumers are willing to spend more for fancy products , and he also mentioned that the current products don't always match users' operating behaviour . , a lot of the buttons aren't used , and he mentioned that they're not fun to use . And a novel feature which we just brought up was this this automatic speech recognition feature or noise detection feature for when you lose the remote , project manager: industrial designer: there could be a little microphone on it , and any noise over a certain threshold it'll pick up as a a distress signal from you and it'll beep back and say you know oh here I am or something of this sort . But sure surely that would have to be sort of specific rather than above a threshold 'cause if you had a loud movie on you're likely to get it beeping back at you . industrial designer: Well maybe you could have a tha that would be a consideration to take into account yes . industrial designer: Yeah well tha that's for later down the road , and then as for the user interface it should be trendy , and not computery , user interface: industrial designer: right , so more low tech and not too many buttons . project manager: industrial designer: And so I did a little research and unfortunately all I had to work on was our our corporate archives of the great products we've made before , user interface: industrial designer: which include , you know , space craft , coffee makers , and bullet trains Or or a high speed train . project manager: Ah is that what that is ? user interface: industrial designer: Right and having personally worked with all these products I have a great deal of experience with with industrial design of these . If you if you can build space craft you'll have no problem with a remote control , yeah . project manager: industrial designer: You got a a caffeine powered space shuttle train transport to your T_V_ , and user interface: project manager: marketing: . Give it one button user interface: industrial designer: and and it's a you know , for the the cowboy in all of us marketing: project manager: industrial designer: I I'm not quite sure what the the function is there but project manager: Right okay . industrial designer: Yeah it's a g you could have a you know a project manager: Is that just switches on the speech recognition and it's entirely speech operated , is it ? industrial designer: Right . marketing: Fifty million was prof project manager: Ah now it's fif fifty million Euros we've gotta we've g marketing: As a profit . project manager: gotta make profit , so we're making that at twelve and a half Euros a time . Well I guess more realistically then , we need a product that's got some kinda nifty outer casing , cheap plastic , you know , that should be just like a tenth of the price maybe or less . industrial designer: we don't wanna have it project manager: Would it be possible to have the rechargeable idea ? Is that is that gonna mark up a lot ? industrial designer: . user interface: That might cost more though , 'cause obviously with batteries we don't need to provide , well we provide the first batteries , but it's more , it's that's cheaper to just provide batteries . project manager: if you think about these base stations now it's essentially just a a lead with a sort of self connecting brake in it , user interface: A battery in it , kinda . industrial designer: the canonical user interface for these would be just a bunch of buttons , but since we're a cutting edge company , we of course will have alternatives like speech recognition , whistling recognition and rocket power project manager: Okay . user interface: industrial designer: and lastly the transmission interface is , just some engineering thing you don't have to worry about . industrial designer: so here's you know , a great schematic that my apprentice designer gave me . project manager: user interface: industrial designer: as you can see the the remote control have parts and those parts look like that and you know it's got a little operating procedure that looks something like that . And I suppose you all know how it works because we've all used it and we wouldn't be in a company designing remote controls if we didn't know what they were so personal preferences , I think programmable options which just require a small amount of memory , non volatile memory , just so the user can put in their favourite channels and maybe their preferred volume settings so that when they turn it on it's not blasting . And the , the bells and whistles that we mentioned you know , they take more budgeting , more technical expenditure of effort project manager: user interface: industrial designer: and it's also much more likely to not work if if we add these bells and whistles . project manager: Right , also so a notice I got not very long before the meeting , so didn't manage to forward it on to you , it is let's see , I'll find it myself , Ta industrial designer: Okay , I don't think we need to screw it in . project manager: We had that to dis-include teletext because it's become outdated , and everybody uses the internet anyway . project manager: it's only for the television , which I'm presuming means it's for a specific television , user interface: Okay . project manager: and instead of colours and sorta colour options , they want corporate colour and slogan somehow implemented in the new design . project manager: And the logo the sort of slogan we put the fa fashion in electronics I don't know exactly how sort of incorpor , I guess if you're going for a sort of globular shape you could kind of have it working its way round it or something . project manager: Okay , so , we have to decide on which functions we're going to actually have . project manager: now , we had as listed options we had industrial designer: project manager: speech recognition potentially , flat screen interface , L_C_D_ interface we also want to limit the number of buttons so we'll pretty much take that one as read . project manager: So sorta strike a balance between a a few and a user interface: Well project manager: or it looks like we're just cutting on the user interface: . project manager: I do however have this from over my head , that they don't want teletext on it . project manager: maybe Raj you could find out what people would think about that , or maybe they'll send marketing: About cost . project manager: some information about that , about what people , whether people would require teletext in a remote teletext option in a remote control . So I take it your position Arlo is that the bells and whistles we've gotta come up with the a gimmick but not too complicated a gimmick . project manager: so a a the sort of inkling I'm getting from little bits of web chatter that I'm getting sent is that they're quite interested in a T_F_T_ display , interactive display . However that does sound a bit like the more complicated design that rav sorry Raj said people didn't like . project manager: If you think about standard interfaces that people use already , sort of Windows-style drop down menus or whatever , user interface: project manager: I think maybe that's a bit , going a bit far user interface: Yeah . project manager: but you know like in a basic sense that you could have your basic selection of buttons , and if you hit a sort of menu at the top you have it goes to a different selection of buttons , so it sorta keeps it simple . project manager: glow in the dark , is that sort of with a light inside it or is it sort of glow in the dark material ? user interface: marketing: . So marketing: I user interface: so I I guess that would be cheaper than a light I think . marketing: actually I think it's really really very important point as if we look at the market because people mor fifty percent people they find that the remote controls are often lost somewhere in the remote , in the room . But user interface: Often lost s was that , marketing: yeah are lost project manager: Lost , yeah . But if we add speech recognition as well as glow in the dark then both these factors will help their locating the remote control , user interface: marketing: like if they come and speak something at the remote control replies to something something and it glows in the dark . Both these factors both these points will help them to locate the where they have kept this remote control , project manager: That's cool . user interface: - , marketing: and this will definitely enhance our market sales , project manager: That's cool . project manager: speech recognition I take it user interface: industrial designer: Oh it's project manager: I don't , I've I know of no products that use speech recognition well . industrial designer: They're act there there was a remote control that came out two years ago that had a some basic speech recognition on it . You could programme it with your channels and then you say you know like B_B_C_ one and it goes to that channel . project manager: Really ? industrial designer: Yeah , it didn't work very well though because of this noise interference problem . project manager: Yeah , or a yeah an advert an advert for B_B_C_ two on B_B_C_ one'll switch the channel for you kinda thing . user interface: industrial designer: Right , right , and so there was a lot of this , you'd be watching the T_V_ and then all of a sudden it'd it'd pick up a noise and turn it off or you know or turn the volume off or something , project manager: . user interface: Well what about industrial designer: user interface: this might get a bit too expensive actually , but what about something that's built into the T_V_ that you can press and it'll send out a little signal you know like the ones that we can't hear or something project manager: Ah , that's a good idea . user interface: If you find if y industrial designer: Right and then it would do just you know , subtractive kind of cancellation of the noise . industrial designer: What you could do then would be you have a remote controlled by the T_V_ speaker , or not a remo I'm sorry , a microphone by the T_V_ speaker and a transmitter there that sends back to your remote , 'cause you can't expect the the television manufacturers to to put that feature into their T_V_s . industrial designer: But yeah , then you have like the little se separate module by the T_V_ speaker project manager: That we should just stick on , yeah . industrial designer: Right , and then the remote control would know what's being produced by the television . project manager: And that's a sort of basic R_F_ kind of frequency so it'll be cheap . Yeah that's certainly possible then an another thing was about this losing the remote and trying to find it again . If you do have this sorta speech interface to it , you don't even need to find it . You just say you know , whatever you whatever you want the remote for , you know to change the channel or to turn the T_V_ on and off , you just shout your command to it and it would do it for you if it's within you know , within hearing range . And you know it could be somewhere in the room y that you've no idea where it is and it would still do its job . user interface: That could also be built into the T_V_ though , which might make our remote control a bit obsolete . so I think rather than and that also kind of takes out the speech recognition in terms of the interference of it not working very well and things like that , user interface: . project manager: So I think if we're going to go well like the thing about the there's the problem with the T_F_T_ or the L_C_D_ kind of thing is if you're also wanting the the kind of organic globby sort of feeling to it then you might have trouble incorporating the screen . project manager: but I guess not I thin we'll just we'll just pretend that's not a problem . user interface: Maybe not even all of it 'cause we said colours and fashion w were important so maybe just like a little l line that's kind of around the outside and then you can make the rest a different colour . industrial designer: Yeah , no th the material's cheap but it's just the the glow in the dark material needs some light to charge it you know , and then if you're , if you're sitting in the dark for too long it it won't glow any more . project manager: Okay , well we can use we can still use the glow in the dark as a gimmick essentially , user interface: Yeah , project manager: if we're gonna have to user interface: 'cause what I thought , main project manager: if we're gonna have the logo on as well , bright yellow logo in our our slogan . project manager: then you know they're gonna be fairly brightly coloured anyway , and we can have sort of a a a trimming as well , of the glow in the dark material , just as gimmickyness . 'Cause yeah , that w more than finding it , that was more like you know if you're watching a film in the dark , you can still see the remote control . project manager: Alright , so n sorta if if if we're gon if we're gonna go with the idea of of feedback , sort of remote finder , then that kinda stuffs that one out then . so we've got do we want to go with the T_F_T_ idea or the is that far too expensive ? industrial designer: yeah we're getting a lot of features now , I I think project manager: Well I think I think the sort of find the finder things it's I could probably write the circuit diagram for that myself . project manager: industrial designer: Well , I think a consideration too is that these remotes get abused a lot , you know they get thrown around , user interface: . industrial designer: there's a good chance the the T_F_T_ screen would break or get damaged . user interface: So is that one of our definite requirements that they wa that it needs a T_F_T_ screen ? project manager: no , that was going on ravs Raj's sort of marketing research I guess . So that's sort of included in your sub-module kind of stuff , industrial designer: Yeah . project manager: If you could find out that marketing: Totally , it takes cheap speech recognition , she they wi project manager: I think we're gonna scratch the speech recognition as a bit of a industrial designer: Oh . project manager: expensive , user interface: Yeah you think so ? industrial designer: Oh no it's it's much cheaper than the T_F_T_ , it's just a microphone and some some integrated circuits . industrial designer: And it'd it'd be a small vocabulary speech recognition system , project manager: Is it not the circuits that cost industrial designer: like a project manager: Oh right , okay . industrial designer: project manager: well that kind of takes back the R_F_ the R_F_ remote sort of idea as well . marketing: project manager: Excellent , so we'll go with speech recognition , yeah ? industrial designer: Okay . And what else was I thinking of that I haven't written down and therefore fallen out my head , user interface: project manager: programmability . project manager: user interface: if it's not too expensive s I think it's a good gimmick . can you put all these reports in the project documents folder if they're not already in there as well . industrial designer: project manager: And I'll put any I'm I'm putting anything I do in there anyway , so user interface: And where is it sorry ? project manager: pro project documents . industrial designer: So it should be when you save project manager: On A_M_I_ scenario controller . marketing: it is in shared documents ? industrial designer: And then hit that little folder up thing again . project manager: And I will tr getting strings of information , I'll try and forward any specific to anybody in particular , as soon as I get them now , rather than industrial designer: project manager: I was about to sort of tell you about the changes before the meeting , and then the meeting turned up , so user interface: Okay . project manager: So user interface: What I thought as well about the material is maybe not this kind of material , but maybe more like this kind of rubbery material , it's a bit more bouncy , like you said they get chucked around a lot . user interface: The rubber rather than project manager: More sort of flesh-like than plasticky sort of . marketing: but we have to take care like project manager: industrial designer: user interface: marketing: But we have to take care of our children also if they means if children catch hold of your or if they chew it it shouldn't be too harmful . user interface: marketing: So we have to safety point of view also , we have to take care . industrial designer: user interface: Oh I think wi with the more organic shape of it it won't be as it won't as have many sharp corners as that , so that's something good , project manager: Yeah . user interface: industrial designer: We could go completely out of the box and make the thing a big red ball foam ball . marketing: project manager: industrial designer: And there's no buttons at all , it's always on , and just yell at it , and it works . project manager: yeah it's gonna have to be it's gonna be have a big yellow foam ball , yeah , sorry . user interface: Yeah , d with the colour , does it have to be all yellow , do you know ? project manager: Please God no . project manager: my reaction to an all-yellow remote control wouldn't be anything other than horror , so I think just having it user interface: Yeah . project manager: And I'll see if I can argue with boss about putting the user interface: Cool . project manager: what was it ? We put we put fashion into Whoops , it's not working . project manager: Okay , that felt a bit more like a something with order and and reason to it than the last one
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project manager: and is there any questions you have that arised from last meeting that are particularly bothering you ? N user interface: . in this meeting I I'm going to discuss about the trend watching , how these trends is going to affect our market potential and how important is this . The met methodology to find out the trend was incl was done in a way We have done a rec not only a recent remote control market survey , but we also considered the latest fre fashion trends of the market , because we think that this is also a factor which will affect our sales and profit . So what are our findings ? In our in our findings we have seen that when we did our remote control market survey we found that people l people do have preference for tho fancy mobi f remote controls which look and feel very good , rather than having a functional look and feel good . So we should take into we should consider this factor as the most important factor , because this factor is twice as important , the second factor which is further ti twice the as important as the sec as the third factor . So this factor becomes the most important factor in our surv in our mark means in take in designing our rem remote controls . user interface: The last one is the most important one , is it ? marketing: No the first one is the user interface: Oh , sorry . marketing: the outlook of the mobile , the it should have a fancy outlook , project manager: user interface: Okay . marketing: the fancy design rather than just having a functional look and feel good , it should have a fancy look and foo feel good . We must have some technological advancement in the remote control tha rather than just putting it as it is as the other remo remote controls are . So it should be technologically innovative like glow-in-the-dark or speech recognition , something like that . And the third most important aspect in the ta to take into consideration is that it should be easy to use , user interface: marketing: there shouldn't be too many buttons on this mobi remote control , it shouldn't be too complicated like this way . And it should be and customers should be provided with manuals that is easy to understand in their local language , something . marketing: Y yeah yeah , we have to , because d you can see how people have related their clothes , shoes , and everything with fruits and vegetables , project manager: user interface: marketing: because the g world is now changing it's trend towards organic , becoming more and more organic , user interface: Okay . industrial designer: We should make a big sponge lemon , marketing: becoming industrial designer: and then it'd be it would be yellow . marketing: And people the f feel of the material is expected to be spongy rather than just having a plastic look , hard look . marketing: So user interface: Okay , the spongy , not real spongy , you can marketing: No it ca y a user interface: Do you think like rubber would be good or does it really want to be like gel kind of stuff ? marketing: The rubber which is good for health and which is quite disposable that we can take into co user interface: Okay . 'Cause we It shouldn't be have any harm to the environment also , user interface: Okay . marketing: because our company is very well for taking all these concerns into consideration , project manager: Alright , okay . marketing: so we don't want to have any harm to the society , user interface: -huh . marketing: user interface: And were there any factors that weren't important in the survey , that they said we don't want ? marketing: S we didn't find out any such point . marketing: yes , there could be , but we couldn't find out any , so project manager: -- so the method , we looked at existing designs , what are the what's good about them , what's bad about them , I looked at their flaws , so we're going to look at their flaws , everything . Okay , so most remote controls use graphical interface , where you have got s buttons and you point it rather than having the output as a a stream of text or something . So I think for our remote control There is some inconsistency already in ec existing in between remote controls , but I think standard kind of shape and play and those kind of but buttons like the the top right for on and off or something , project manager: Right , okay . user interface: I think , people find that important,'cause then it's easy to use . project manager: user interface: And we've got some pictures of some new remote controls to show you . user interface: Do I press Escape F_ five ? Or just project manager: no just escape should user interface: Escape , okay . user interface: There's an L_C_D_ thing , which we thought could I thought could get a bit confusing and a bit expensive as well for us . user interface: This one is got a kind of scroll like a mouse , project manager: - , like the middle button . user interface: and But I'm not exactly sure how you'd use that , industrial designer: project manager: Ah it's kinda like scrolling user interface: like would the computer come project manager: right , well , if I s if I'm thinking of the right one , I've got the same thing in front of my monitor , you scroll it and the when you reach the sort of menu item that you require , you press the middle of the scroll . user interface: -huh , that's like the L_C_D_ one , project manager: Right , okay . user interface: is it ? But the one below that has got like a little scroll function on the side . Again that's just quite boring shape , grey , looks quite space-agey , but too many buttons , I think on that one . industrial designer: user interface: You can put it in there , it's for your kids , and it's quite an organic shape and the little circle around there is pretty cool . user interface: And that's really easy to use , bright , so I like this one lot for our design . project manager: Yeah , I m the one thing I think about about these ones is these kl secured areas , I've seen a lot of them with the the cover missing . so maybe that could be built into one of the things and it comes up on the T_V_ or something . And this one , the over-sized one , I don't know about you , but I think it's a bit too gimmicky . project manager: is that not sort of to assist the blind or something , is it ? user interface: I guess so . I like some of these things the the raised symbols and everything , but pointing out that this one the volume it is kind of pressing down , but it would actually go up , because of the shape . but the buttons on this I think are it's just showing you how you can have different different buttons . project manager: 'Kay but people tend to recognise certain shapes to do certain things anyway , don't they ? user interface: Yeah , exactly . So we need to combine those ones industrial designer: user interface: and I've just got an e-mail from our technical department saying that they have broken through with some new speech recognition software that you can program in . user interface: It's you program it like you say , record , and then , play , and then , record , play machine , and stuff like that , so that's And it's much Yeah . personal preferences just some imagination , the raised symbols I thought were good , the L_C_D_ , it does look smart , but I think maybe for our budget , do you think that would be a bit too expensive to have the industrial designer: The L_C_D_ user interface: Yeah . user interface: And the speech recognition , 'cause I think we're definitely going for the speech recognition , marketing: But in our market survey we have seen that people are willing to pay more , user interface: are we ? marketing: but they want the quality , they want f fancy look , they want some new design , something new . But our budget , we've project manager: It's still it's still got to get within our twelve fifty , you know . marketing: So even if we increase our cost little bit , within some limits , and we give something new technological advancement as well as new design with fancy outlook , I think we will meet the requirements and we will be able to have a good sales in the market . user interface: I'm not sure if the if for twenty five Euros per twelve Euros fifty m manufacturing cost , . I can't see tha Although , th to be to be sure they have got they are going crazy with the L_C_D_ technology now , industrial designer: user interface: The L_C_D_ . project manager: so that you've got your L_C_D_ T_V_s and everything so maybe the small industrial designer: project manager: But like I I the black and white , I guess , it just doesn't look funky enough . industrial designer: project manager: but , like even mobile phones or whatever have now have colour L_C_D_ screens , user interface: No . industrial designer: But price price not withstanding , is it too complicated , is it gonna be too much just overload ? marketing: And the project manager: Twelve fifty . marketing: i it will be easy because there will be , on L_C_D_ s screen , there will be different frent icons , they can just click ok okay , whatever they wa project manager: Possibly . user interface: Yeah , that's the thing , because industrial designer: But but the thing is when you use a remote control , you never look at it , right ? You're looking at the T_V_ project manager: Yeah . industrial designer: It just seems kind of like a a needless th user interface: And one of the survey findings was that they want it easy to use , so I think I'm not sure about the L_C_D_ . user interface: It's a it's great , it's a good idea , but for our budget and for the thing we're trying to go for eas easy to use , it's not the thing we should go for , I think . Child-friendly , I thought this was good , as you pointed out the the bit , it often goes missing especially with children , but it's a good shape and the organic is kind of we could make a vegetabley kind of round shape , I think . industrial designer: So which vegetable ? project manager: Well we could make a user interface: Yeah , I know , carrot . project manager: Well , si since we're going for the the k the sort of company colours , I think your lemon wasn't that far s industrial designer: The the lemon . project manager: And if it doesn't work you know , we've just made a lemon . And the mouse one , I thought it was a good idea , because people use mo mice mouses now with the scrolling thing . So they'd be able to use that , as I said I think i I'd presume it would come up on the screen . project manager: And that means tha that means you get to bump that bit to the T_V_ maker , so user interface: Yeah . industrial designer: I guess there are a lot of options that we're gonna have to choose from among , project manager: Yeah , looks like it . industrial designer: and I'll I'll give you the , I guess , technical considerations for those . project manager: user interface: industrial designer: And I'm gonna use the whiteboard , just 'cause we haven't used it . So , the way I'm gonna do this is we're gonna take a look at some old remote controls , see how they work , reuse the the vital kind of essential pieces of it , project manager: industrial designer: and then we'll throw in our new innovations and keep it all within budget . project manager: industrial designer: you open it up , there's a circuit board inside , project manager: industrial designer: and there's a a chip , a processor , the T_A_ one one eight three five , which receives input from the buttons , and ch project manager: So this is a standard off the shelf kind of a chip , is it ? industrial designer: Right , it's very they're very cheap remote . so that takes a signals from the buttons and translates it into a sequence of pulses that it then sends to the to the amplifier , which is made of some transistors and amplifiers , op-amps , and then that gets sent to the to the L_E_D_ light , which I can kinda see is that little red light bulb at the end , user interface: so this is kind of the the bear essentials that we need to have in our remote control , because it it defines the project manager: Okay . So can we make them to pretty much any size we like or is there a minimum or ? industrial designer: R no , this is a very old one , so now with the new technology this is a a minimally small and cheap thing to make . So you know , as we said , we got the outer casing , which we have to decide , you know , what's it gonna be , the board we have to use basically the same set-up , processor , we'll probably use the more advanced processor than they had , amplifier and transmitter are all standard . so for the casing , this an e-mail I got from our manufacturing team , you know , we have a bunch of options from wood , titanium , rubber , plastic , whatnot , latex , double-curved , curved . industrial designer: what do we think ? or sponge , I guess , isn't on there , right . project manager: Well , like la latex has a kinda spongy feeling to it , doesn't it . industrial designer: Yeah so project manager: so maybe s a sort of plastic initial plastic with a a latex kinda sheath ? industrial designer: Okay so , here are a a plastic , latex user interface: I like the rubber , the stress balls , I think , project manager: Oh right , okay . user interface: you know , that could be a bit of a gimmick like it's good to hold and industrial designer: Oh right . industrial designer: and the colour is yellow , right ? user interface: Yeah , project manager: Or at least incorporating , yeah . project manager: I forgot i we're sort of I don't know what other standard silver kind of user interface: I think project manager: Other parts or user interface: . Yeah , the buttons w like , 'cause there's gonna be the the cover the the rubber or the plastic casing and then the buttons in probably two different colours project manager: user interface: or i if we're having buttons actually , industrial designer: So yellow for the body , user interface: I don project manager: . industrial designer: and then what colour for the buttons ? project manager: I quite like the multi-coloured buttons myself . user interface: You do have ones like play could be green or on and off is red , and stuff like that , yeah . industrial designer: project manager: Yeah or yeah a limit maybe even just a limited multi-colour so it it doesn't look too childish , perhaps . if we are gonna make it a novel double-curved sounds good to me if we're talking about sorta ergonomic and easy use , industrial designer: Okay . industrial designer: 'kay so the shape we wanna go how exactly ? Maybe double user interface: Like an hour glass kind of figure , is that what you're thinking of , project manager: Yeah it's , yeah , that that'd be that's sort of comfortable to hold , easy to hold so you don't drop it . user interface: or just like a It's not industrial designer: What about a banana ? user interface: Yeah . industrial designer: Yeah ? Okay , like we could have a big banana shaped remote control , project manager: Well , yeah , like industrial designer: 'cause it's yellow fruit , user interface: industrial designer: right ? project manager: Yeah , yeah . user interface: How would you point it ? industrial designer: Oh i it doesn't matter which end you point , I guess . user interface: What industrial designer: We could have a little L_E_D_s on each end . user interface: industrial designer: marketing: because then this this will help us in our advertisement also project manager: marketing: and we can relate with fruits and vegetables , the people's choices . project manager: Huh ? user interface: y I'm I'm not sure about the banana idea . industrial designer: So a spongy banana re marketing: project manager: that that th user interface: Rubber banana . And what else did you say about fashions ? What was trendy ? marketing: the fashion trend shows that fruits and vegetables , project manager: S industrial designer: See marketing: like people now project manager: And sponginess . industrial designer: So maybe an an unidentifiable fruit or fiable fruit or vegetable user interface: And spongy , yeah . user interface: Like what's what's that , I don't even know the name of it , some kind of , you know where it's like looks like a little snowman kind of thing . industrial designer: Like a gourd almost , or a squash of some sort ? project manager: . project manager: user interface: 'Cause that you can hold it in like the bottom bit industrial designer: Yeah , user interface: and industrial designer: and it has a a clear top and bottom so y so you could say , you know , it transmits from this end . Well , I guess it's kind of dra you don't necessarily have to have it sort of clearly identified as a fruit just to have that kind of fruitish shape , user interface: No . industrial designer: Okay , so double-curved , single-curved , what do we feel ? project manager: Yeah . marketing: Or we can do something , we can design two three shapes and we can have a public survey , let the public choose what they want . And buttons would , did we say ? different shapes of buttons ? industrial designer: project manager: I l I su for the specific functions , you know , up and down , play , stop . industrial designer: Okay , so project manager: They've got , they've got standard sort of intuitive industrial designer: so buttons . industrial designer: With the scroll-wheel or no ? user interface: Yeah , what about the scroll wheel and speech recognition ? project manager: speech recognition , I think , so we need a microphone presumably . industrial designer: Where should I put the microphone ? project manager: ho h h wel are we sure that scroll wheel does give ease of use ? user interface: Yeah , I'm not sure . industrial designer: Okay , well we can do some user test with scroll-wheels , right ? user interface: I couldn Yeah . project manager: And I think if this this new software for the sound recognition is the microphone industrial designer: Okay . industrial designer: So should the microphone be just anywhere on it or project manager: I would put it sort of sub-centrally , so it's Yeah . industrial designer: project manager: We really need really gonna need to hold it , if it's gonna be voice recognition . user interface: And so what else was there ? the industrial designer: project manager: user interface: What about the glow-in-the-dark thing , the strip around it ? project manager: I s I still like it . project manager: 'Cause like if we how good is the speech recognition thing ? Do we want to go for buttons at all , do we want to just have a device that maybe sits and pretends it's a fruit ? user interface: Then you put it in the fruit bowl ? industrial designer: They can work from a project manager: Yeah , you know , and then you just tal industrial designer: You don't have to hold it . project manager: some I user interface: Yeah , do we need buttons ? project manager: l like think of a fruit that could sit sort of independently on its own like , I dunno , an apple . I quite like the design of that , 'cause that could sit on its own and it's quite got a quite steady base . user interface: project manager: user interface: and as we say we n we don't wanna be too ridiculous with the fruit things you know . industrial designer: But yeah , about the speech thing , it doesn't have to be hand held or close . marketing: we can do one thing , we can just have a remote control and casings of different different shapes , different fruit shapes in such a way that a any casing can be could be fit into this mobile general piece . marketing: So whatever people want , like if somebody want it in banana shape , we will put that casing onto that mobile phone , okay , user interface: In that w project manager: It kind of fi it fits with f fits with marketing user interface: Yeah , 'cause you said about disposable , marketing: S s sorry ? user interface: didn't you ? You said about disposable earli people want disposable things marketing: like if this is a like if this is a mobile phone we will design casing in such a way like half of , we need not to have a full cover , we will just have a half of cover , project manager: user interface: so we could do that , like have a choice . marketing: okay ? If somebody wants it i in banana shape , we will fit banana shape casing onto that , so it will give a banana shape look . marketing: If somebody wanted in apple shape we will design that , we will put we will put apple shape casing on that . user interface: We still need the buttons in the same places thought , marketing: Yeah , button will be on the upper side , buttons will be the on the upper side . user interface: marketing: Yeah , buttons will be on the upper side , lower side we will just put the casing , user interface: Oh , that's the other side . So from lower you can , it means while you are holding of from this side you c you can have banana look or apple look , whatever . marketing: So in that way we need not to d have different different shape mobiles everything , we will just design casings fruit shape . marketing: And project manager: I think tho I think if you're gonna have a facia then you'd want to have it so that it does go over the buttons , user interface: Okay . project manager: 'cause when if you think about it if they're wanting it , 'cause they want to look at it , if they're using it , and what they want to look at is facing away from them . project manager: You know 'cause that'd be in the palm of their hand and they wouldn't be able to see it , user interface: Yeah . project manager: unless you have sort of you got the buttons options on one side , and you get the facia on the other side with a microphone so that you can place it face down . And you've got the facia , and you can just talk at the user interface: industrial designer: Okay , so marketing: project manager: So you've narrowed it down to half a dozen options . industrial designer: Yeah , marketing: industrial designer: s I guess we decided on material , right ? So that that spongy latex rubber everything feel , user interface: Yeah . industrial designer: and the shape , maybe we'll just make it kinda mix and match type of shape or project manager: Yeah . Well , because Well , I I'm not sure if we should go so far in the whole fruit thing , because I think we should maybe just take the inspiration from the fruit and because what project manager: Okay , so we stick with what we've got there . user interface: Yeah , w I think wh wha would we're trying to get to twenty five , thirty five year olds who want it quite trendy as well they said . They wanted something that looks fancy and I think maybe fruit could be a bit of a too much of a gimmick , but something ergonomically shaped and organic , like good to hold , based on fruits and natural things like that , project manager: 'kay . user interface: because al already we're going a bit gaudy with the yellow , you know . project manager: So again like we could have , we could quite easily have the the main body be a different user interface: Okay . project manager: colour , but have user interface: Maybe we could have that pale yellow and then an outside bit bright yellow with , you said , the logan the slogan . project manager: e even if user interface: Because project manager: not necessarily that the the whole body has to be of the company colour , so you know blue and yellow tend to go to we well together . project manager: So you have the main body blue with the yellow logo and slogan running up one side of it kind of thing . as for the energy source , you know , almost every remote control uses just batteries , but we don't have to be limited by that . I don't know what that means , we crank it ? project manager: It's I think it's basically the more you move i it , it's got a wee thing inside that just kinda powers it . industrial designer: So , this might be an idea for something that people really wanna grab , you can shake it if it's out of power . So if it if it's not working , I guess people's natural reaction anyway is to just shake the thing . marketing: But but do you think that it will be a good idea to use dynamo , tha these type of cells ? project manager: Yeah . marketing: Because then people have to , well like if the cell is out of bat project manager: It does leave them with an obligation to marketing: Yeah , to mo Yeah . marketing: because most of the people project manager: Then if it's just sitting on the user interface: Yeah , then they have to pick it up and then activate it and then Yeah . marketing: solar power will w also not be a good idea , because then they have to keep m their mobiles outside in solar energy , industrial designer: Yeah . marketing: and the days when there is no sola sunlight project manager: I'm I'm with Raj on that , industrial designer: Okay , so probably just marketing: Yeah . project manager: I think , you know , marketing: What we w project manager: I've got I've got no I've got a north facing house , there's not really ever sun coming in my window . project manager: I w I w user interface: project manager: that idea that I thought just on the basis of like ridding them of batteries and that kind of bother industrial designer: . project manager: is having a , user interface: And we're a very environmentally friendly company , aren't we as well ? project manager: yeah , marketing: Yeah . project manager: having a rechargeable stand , so that not only it doubles as a stand , but for using it as recharging it , but also for using it as sound recognition . What's chip on print ? What's industrial designer: ? project manager: Sorry , never mind . So the more features we add the fancier chips we need to buy and put in , user interface: So yes , so the speech thing you said our our techno our research and development department came up with some break-through . project manager: Yeah , and if we if we're just having buttons and the speech then we're getting our cheapest option of chipping . project manager: Okay , we're we're kind of we're kind of Excuse m I've just deleted that whole thing . Was that you ? industrial designer: Huh ? project manager: that was your bit's covered , industrial designer: Oh yeah that was that was it . project manager: and what I would like you guys to do is work on giving me a model in clay . project manager: yeah , I hope I can recover this , 'cause I've accidentally deleted it . project manager: Yeah , can you save that send that last one again , please , Raj , marketing: Yeah . project manager: as I still can't find it on the marketing: it was under a different name . project manager: that's that's the that it goes there automatically if you put it in Project Documents . But I cou can't open that , because it w asks for some username or password . project manager: Yeah , I don't know if y it it just ca it just came up on my on my agenda . okay , still didn't manage to get down all the last bits so we had rechargeable and . no , I think that's us our discussion over unless anybody's got questions or confusions , marketing: user interface: No I'm good . project manager: we'll probably get questionnaire in a minute , it's a user interface:
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project manager: Will you guys first with your prototype before we get to the good news ? industrial designer: Yeah , there's good news ? project manager: industrial designer: Oh . user interface: one's based on the banana , one's based on the tomato project manager: Tomato ? What tomato ? user interface: and the other one is st marketing: industrial designer: project manager: I don't recall a tomato . Okay , so this is the non to non no buttons one , or as few buttons as possible , project manager: If you do need buttons , you can flip it over , and there's some there , project manager: Okay . project manager: Okay , so the buttons would be like , you know individual users , or user interface: Yeah . can I have project manager: Well I like the feel of it , I like the feel of it . industrial designer: marketing: user interface: That's that's already got its stand that one . user interface: It does also lie flat , but that's the that yellow stand there represents the the charging stand . project manager: Okay , nice and obvious there , user interface: yeah , that marketing: user interface: Well , we did think of that . user interface: Yeah , if it's standing up it's it's on there , but also we're gonna have the company name on the front , which is the little black kind of line in the middle . These are the s two scroll ones which we thought could be channel up and down and volume up and down . We n were weren't sure about putting them there , because i it's it kind of could get bashed . project manager: Where you're , yeah , were you're holding it kind of user interface: Yeah . Well , if you hold it , you can you all can hold it , is it does actually feel quite ergonomic , project manager: that's a speaker at the top , so you can speak into it like a little walkie-talkie as well for speak recognition . user interface: industrial designer: A a more friendly type of project manager: Okay , so so Barney the banana . It's to induce more television watching I suppose or project manager: Ah excellent , just what we need . project manager: 'Kay and user interface: So are there any improvements or issues or industrial designer: It won't stand . industrial designer: project manager: unfortunately the unit we are currently going to produce minus the extra scroll buttons , it's gonna cost us fourteen point six Euros . project manager: So we have to industrial designer: What's on the on the left ? project manager: rea Sorry , I've accidentally highlighted somehow . So basically , in order to save our two Euros I was thinking that we could have essentially the same shape , but just have it flattened . project manager: Yeah , it's already got a kind of cool shape , so but it wouldn't have to be curved sort of in and out . industrial designer: W why is the double curved two of them ? project manager: Oh , good point . Yeah , this is double-curve , project manager: That's sort of curve in and out . project manager: No , I think it means double curved as in user interface: Like an S_ shape . project manager: like a single curve on that bottom half , and the double curved would be if it was that similar curve upward . project manager: I don't think that counts as a curve , I think that's just a shape . industrial designer: got two of them project manager: Yeah , and why why I've got it two , I don't know , I can't seem to select any more however . project manager: It's meant to be one , yeah , I don't know why I put two in there , industrial designer: Okay . project manager: but Hold on till I find it , I think this shift button might be stuck again . project manager: okay , so that would take away three , which would give us marketing: Should industrial designer: project manager: Oh that's fine . project manager: industrial designer: Maybe if you click back in that bottom right cell , where you're starting from , and then use the arrow keys . industrial designer: Does that work ? project manager: Yeah , I know , that just extends it as well . project manager: No , it's 'cause the the shift button's stuck , or something . industrial designer: Is it the other shift button maybe ? marketing: Should we ask Meli project manager: marketing: Should we ask our technical expert Melissa ? project manager: No that's fine . Right , so that's finances and I dunno what we what could we reckon we could add ? user interface: Well maybe we could add something , but maybe if project manager: Well I suppose that's our that's that's our design that we've got . Yeah , if we're happy with the design there's no point in spending money , if we don't have to . user interface: But if there is anything you think we've missed out there , then , you know , feel free to add it . Maybe obviously it would be bigger so there might be more space for the the slogan on the front , project manager: Yeah yeah . project manager: room for creativity , were we happy with that ? user interface: W I think we were very creative . marketing: Yeah , these are new ideas , like glow-in-the-dark or something like that . We discussed all the new ideas , but of course we couldn't reach any proper goals , we couldn't use these , but we h we are using these scroll buttons like this . industrial designer: so let's talk about our bonuses and the raises we're getting for this , right . project manager: That's it , I think another couple of days holiday pay might be well in order for all of you . industrial designer: marketing: So project manager: Does it go back in , does it ? Reusable . industrial designer: Oh ok project manager: It didn't bother to tell me that on this marketing: S industrial designer: marketing: project manager: thing . user interface: It's this as well , sorry , we forgot to mention it'll be made out of kind of a rubbery latex , new material that we've got . So of course this is will be a team work , w we together have to decide wha what rating we will give to this product and everything . marketing: We will give the rating to this product based on the user requirements , whether it meets the user requirements or not , this product . Then trends , whether it is as fashion trends or not ? Means because we have already stated that people do prefer fashionable things nowadays . As we have already discussed that our company is quite in the market , not only in terms of providing quality products , not only in pro providing latest technologies , but also in terms of providing environmental s user interface: Sorry . marketing: So but also in terms of providing environmental safe products , yeah like keeping keeping in mind all the safety issues . project manager: The board working again , is it ? industrial designer: Do we have the the marker for the board ? project manager: marketing: project manager: . user interface: marketing: So these are the three crite criterias for our evaluation of our product . I I will first I would like to have your views , what do you think whether it meets all user requirements or not ? user interface: I think Yeah , it did . marketing: S user interface: It had all the basic buttons that they needed as well as the new technology that people said they wanted . project manager: When the user requirement is essentially just to operate the T_V_ , user interface: Does it work ? project manager: so yeah , user interface: Yeah . user interface: Seven is good , yeah , isn't it ? I can't True or false ? No sorry tr one is true . marketing: But I think highest ranking is seven , or one ? project manager: No it's it's like true is one end , and false is the oth industrial designer: No that's false . marketing: d you can you can tell on on the like project manager: marketing: I think she has given her views on the basis of design , because she was our i Interface Expert . marketing: But you can give your views based on technology , whether the technology meets the requirements of the customers or not ? industrial designer: yeah , I think i it might even exceed it . marketing: And what about you , Brian ? project manager: Oh , I'll go for a one . for me personally it is everything fine , it may be having good design , it may be meeting all the requirements of the customers like technology-wise , price-wise , but there is one thing which limits the customers , like we are having only two , three designs , like we are having one banana design and the other one is orange , industrial designer: project manager: Yeah th marketing: and user interface: yellow . industrial designer: project manager: marketing: But if a person doesn't like banana , or orange , you are limiting him . project manager: Come on that was the tha marketing: No , don't buy our product , because we are l we like this only . user interface: Is that no is that not trends ? marketing: no , personally as a Marketing Expert I don't believe that , project manager: marketing: because whatever companies they launch their products in the shape of fruits , they give a range of products , a range of shapes , like if we see , look at the smallest thing , toffee chocolates , they give a variety of different things . marketing: Some children like to buy banana shape , some apple shape , some even pineapple shape , some orange shape . But in electronics , I think , it's not q always quite so you don't always have so many choices as with chocolates . project manager: user interface: I think , you know , if you're going to buy a T_V_ maybe a company'll have That you're going to choose from , a company'll have two or three choices , but they're different designs . project manager: user interface: No , obviously your opinion , industrial designer: user interface: I'm just trying to Okay . industrial designer: marketing: Yeah , on an average we can think three , four sevenths , maybe . Three or four ? project manager: marketing: no sorry , industrial designer: marketing: it should be project manager: Six . user interface: What are we doing ? industrial designer: What are we doing ? marketing: No sorry , sorry , sorry , sorry , we are doing a very wrong thing . user interface: Adding them up ? industrial designer: We're gonna average them ? marketing: Yeah , yeah , we are taking everything , industrial designer: Okay . industrial designer: Can you explain what you want us to write there ? marketing: Sorry ? industrial designer: How it how conforms to the current trends ? marketing: Yeah , again the the fashion trends , this also like whether it it will be fashionable to have these products in the as a fruit shape or something . user interface: Well going on the specifications that we had , that fruit and vegetables are quite popular , and that people like something that is good to look at and not many buttons , I would give it , well , because it's hard to make a fruit good to look at , that that looks cool , you know , project manager: user interface: so I would actually give it a three . As far as the technology it its' got the latest trends in speech technology , but it's missing the screen , as we said , but it does have the push-buttons , or the scroll-buttons , but it doesn't have that fancy solar power or the the vibrating energy mechanism . project manager: Yeah , I am sort of pret Just the fruit does me in , it might user interface: industrial designer: marketing: project manager: it might be trendy to some , but I'm just not swallowing the fruit , so user interface: Yeah . industrial designer: marketing: project manager: also I would have liked to have seen the L_C_D_ screen in it . personally I wi I think that in terms of trends , these products are quite good , like , these products are in fruit shape , because that wha people now our fashion trend shows that people like everything all f everything that is being advertised , like clothes , shoes , and everything is being advertised in the form of fruits and vegetables , or getting them or showing some association with them . And the second thing , now people don't want any complicated or bulky products and ours is quite simple and quite handy . industrial designer: Well , I think it's the the remote control conforms to the the company strategy . Pretty much kept to the company strategy , so I would go for a a one , as we not only kept it , but we were limited by user interface: . marketing: Yeah , and me also , like , this product me me me this meets all company strategy like our product should be as per customers' requirement , as per latest technology , and it should be environmental safe
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and I like to show you the agenda for the meeting , I don't know if it was sent round to all of you . project manager: this is the the plan for today's meeting is firstly just to introduce the project briefly , although I'm sure you've actually got some of the information already . project manager: then we want to practice using some of the tools that we'll be using during the the course of the design project and the meetings , specifically the whiteboard over there . then we need to go through the specifics of our project plan and discuss come up with some preliminary ideas about it . we want it to be something original , something trendy and also something user friendly , so it has to be quite intuitive that people are able to use this product . The method that we're going to use to complete the project , that has three components as such . We're going the way we'll do that I think is to to work individually initially and then come together for meetings to to work on that . similarly with the conceptual design , we'll start off by working individually with our own expertise on our own laptops and then we'll bring what we've done together . industrial designer: I'm a bit confused about what's the difference between the functional design and conceptual design ? i is it just more detail , as I understand it ? project manager: I think it th w we're talking the the functional design is more your area of things where you'll be we want to look at what functions we need in the remote control industrial designer: Right . project manager: and what what specific things it it has to do industrial designer: project manager: but the conceptual design is perhaps bigger than that and includes the how people are going to use it and and that kind of thing . So whe where do we identify the components of our product ? I think it's it's in the conceptual design phase that we identify the it's in the conceptual design phase that we identify the components of our product ? project manager: I think we'll we'll start that initially with the functional design already but then industrial designer: Okay . what I'd like us to do now is simultaneously introduce ourselves and start using some of the tools that we're using for for the project , specifically the whiteboard . project manager: So each person in turn , I'd like us to go up to the whiteboard , the pen's just underneath it there and draw your favourite animal and then tell everyone what the f your favourite characteristics of that animal are and while you're doing that tell us your name , what your role is and perhaps how your animal relates to the role that you're taking in this project . industrial designer: marketing: Why are you looking at me ? user interface: marketing: project manager: Would you like to go first ? marketing: Do I have a choice ? industrial designer: marketing: Okay . marketing: So , my name's Cat and I'm really not very good at this whole drawing malarkey industrial designer: project manager: marketing: so user interface: marketing: Okay . industrial designer: project manager: marketing: Yeah , I don't think it's furry enough , so we'll make it a fluffy rabbit . industrial designer: marketing: okay and I like it because it's small and it's fluffy . industrial designer: user interface: marketing: And one day you'll be able to getical genetically modify them and they will come in pink . project manager: Excellent , and what's your what's your role within the team ? marketing: I am the I need my notebook , ooh industrial designer: marketing: top banana . Okay , cool , I am the Marketing Expert so like I'm gonna be doing the apparently according to the little guy in the computer that knows everything the user g requirements specification of the functional design , trend watching in the conceptual design and product evad-valuation in the detailed design project manager: industrial designer: project manager: And more about yourself , you're from ? marketing: I'm from Leicester , project manager: what else do you want to know ? industrial designer: marketing: I like sports yeah , aerobics , kickboxing , spinning project manager: marketing: and project manager: But not with rabbits . project manager: There's a an if you have not enough room there's an eraser there and you can rub it off . so I'm the Interface Designer in this project and my favourite animal , I m I'm not so sure because I'm not so so very familiar with all kinds of animals , but I do like dogs . project manager: user interface: Oh , sorry , maybe I should have shouldn't have said it beforehand but industrial designer: . project manager: industrial designer: marketing: user interface: well , there are different kinds of dogs , but okay . user interface: yeah and I do like dogs because they are good friends to people and they are loyal . project manager: user interface: yeah maybe maybe the fact that they protect their home as well , yeah . project manager: user interface: I hope to be loyal to the project industrial designer: marketing: user interface: and not to n not to let people doing similar projects know the details of our project or something , yeah . industrial designer: project manager: And where where are you from ? user interface: I'm from Estonia project manager: Estonia . so is there anything else you'd like to know ? Oh , right , my roles , industrial designer: . user interface: so in the different stages of the design , so at first I will be responsible for for yeah , designing the technical functions of the of the remote control then in the in the conceptual design stage I need to come up with interface concept and then in the last stage I will be responsible for the int infa for the user interface design . Okay I'll do some I'll rub the features project manager: industrial designer: and let the drawing stay . user interface: industrial designer: this is going to be marketing: They're not just like a big round body and then some really skinny legs industrial designer: Yeah , that'll do . industrial designer: Big , round body , really skinny legs marketing: project manager: industrial designer: and they've got a long tail marketing: industrial designer: and a long face . industrial designer: So this is what I like about cows marketing: Horns , project manager: user interface: industrial designer: that they just keeps sitting there eating grass , marketing: draw some horns . industrial designer: they do not disturb anybody marketing: project manager: industrial designer: they're kind of Buddhist in a way . my my role in the project is the industrial designer , so I'm supposed to design all the details of of the product ho how it works and whatever it'll take during the functional role , what are the various functions that have to be performed by it during the conceptual design , what are the various components of it and finally , I'm not too sure what was the last part . the detailed design , I I guess it will again be the identification of the components and how they integrate with each other . I'm doing my P_H_D_ in Psycholinguistics , I sit at the Department of Psychology . industrial designer: That doesn't look like a cow , does it ? project manager: Okay , here's a space . project manager: I like dogs too , but I can't do that already because I can't draw a dog as well as you can . marketing: Is there a difference ? user interface: Is a ar are they also like lizards or are they project manager: They're Yeah , they're l it's a kind of lizard . user interface: yeah , they are project manager: And I I like geckos user interface: project manager: and , and where I was living in Cambodia they used to live in my house user interface: Ah . marketing: project manager: and they were on the ceiling and they would make little gecko noises in the evening . industrial designer: user interface: I hope you don't like snakes , do you ? project manager: I don't like snakes . project manager: I'm from Melbourne and I'm your Project Manager for today industrial designer: . project manager: and my role is basically to keep things going and make sure that you all work together in a productive way , so that by the end of the day we come up with a great product . So , I've just thought marketing: If you right click on it you can project manager: yeah I've just thought about this that we could even put it much more professionally as marketing: industrial designer: We've got we're planning to sell these remote controls for let's make that go away , that means we've got five minutes . so to do that our finance people estimate that we need production costs of maximum twelve and a half Euro so that we can reach that profit target . Does anyone have any first ideas to bounce around about what we're thinking of this remote control ? user interface: Yep . I'm just wondering whether whether there is like any special feature that we want to have w want this remote control have as opposed to the already existing ones . I think that's probably something that w it's best if we take away with us , industrial designer: project manager: but if we all have a think , when we go away from the meeting , what specific things could be included in this remote control that that are out of the ordinary . industrial designer: I think i in the beginning one thing was that was mentioned was that it should be trendy , user friendly and original so I think your point is relevant as far as the originality is concerned , that we should provide some features that are quite unique to this . marketing: and the other things that they've made and I like put down some like inspirational words like that I got from looking at the pictures . marketing: and so it's something that is sleek and stylish but it's still functional , you know ? project manager: marketing: So I'm kind of thinking , you know like those phones that they have , the new generation ones , where they don't actually have any buttons on them and stuff like that . marketing: You know , so something heading towards that , so it's not overly I don't know what h most of the buttons do on my remote controls , so I figure how many do you need , you know ? project manager: project manager: So perhaps some sort of menu-based thing , or industrial designer: marketing: Something that's a little less crowded than this , like you know , theoretically you can do all kinds of things with your T_V_ , right ? project manager: marketing: They turn it on , they watch certain specified channels , you know , and then they turn it off again . industrial designer: There is a lot of functionality in there that is not used ninety percent of the time , marketing: Sometimes they play a movie . marketing: there's no need to have buttons on it to do that , project manager: So , no . project manager: It could be one button for a menu or something , if you really need to go and do that . marketing: So , if you're the kind of sad case that knows how your remote control works , then you know that's fine project manager: industrial designer: . marketing: and you can do it on the screen rather than everybody else having to have those buttons , which just confuse them . marketing: 'Cause like if you look at the train , it's just very like , there's no extra bits on it , the train on the website and I dunno if you can put it up on the thing project manager: Oh I haven't had a look yet , yep . marketing: but it is just like a long like thing used for mu moving people , but it looks really pretty too . we can aim for we can think about all these little things , but we can aim for something wi that gives a high battery life , although I don't think that it's a huge problem for remote controls anyway , battery life , project manager: user interface: Yeah but e even though it has to be re original we shouldn't go like too far away from from the usual ones , because otherwise the new users will just have a lot of problems industrial designer: Yeah . So , i it should kind of fit in as well , and the stereotype of a project manager: It's like those fancy websites that you can't access industrial designer: yeah . project manager: because you have no idea how to get in , but the designers thought they were great . Okay , so we need to wrap it up now , so that we can go away and get on with some of this . we've got another meeting in thirty minutes , so you're you'll be getting specific instructions once you go back to your workspace , but im basically you're looking at the working design , industrial designer: Alright . project manager: you're looking at the technical functions design , and for you it's the user requirements specification , marketing: -
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hopefully this meeting I'll be doing a little bit less talking than I did last time 'cause this is when you get to show us what you've been doing individually . I'll try and do that for the next meeting as well so if you check in there , there's a shared project documents folder . project manager: Is it best if I send you an email maybe , to let you know it's there ? user interface: Yes , I think so . I'll act as secretary for this meeting and just take minutes as we go through , and then I'll send them to you after the meeting . The main the main focus of this meeting is your presentations that you've been preparing during the time , so we'll go through each of you one by one . I just sent user interface: Yeah , the last minute , yeah , project manager: at the last minute , I'm sorry about that , user interface: yeah . project manager: and then we need to , by the end of the meeting come to some kind of decision on who our target group's going to be and what the functions of the remote control that's the the main goal is to come up with those two things , target group and functions of the remote control . So I would say industrial designer: You said targ target groups , project manager: yeah ? industrial designer: what does that mean ? project manager: As who it is that we're going to be trying to sell this thing to , user interface: industrial designer: okay , 'kay . industrial designer: So are project manager: So we need to yeah , we need to have a fairly defined group that that we want to focus on industrial designer: Okay . so f from the project manager: Just before you start , to make it easier , would you three mind emailing me your presentations ? Once we you don't have to do it now but when once you go back , user interface: Okay , yeah , afterwards , yeah , okay . So n with with regard to the working design of this remote control I've identified a few basic components of the remote and se from the design , functional design perspective w I c we can now know wha what exactly the components are and how how they work together with each other . the identification of the components , and since since I'm dealing only with the technical aspects , I would need feedback from the marketing person and from the user interface person . industrial designer: and basically update and come up with a new design , so it's a cyclical process . so basically the as I told you the identification of how the remote control works and what are the various parts to it and what are the different processes and how the parts communicate with each other . okay , so e the mee email said that teletext is now outdated , so we need to do away with that functionality of the remote control . also the remote control should be used only for television , because incorporating other features makes it more comp complex . How however , our our remote control would only be dealing with the the use for television , in order to keep things simple . also the management wants that our design should be unique it so it should incorporate colour and the slogan that our company has it as its standard . The user interf interface communicates with the chip , so I'll basic go over to the Okay . So if if this is our energy source and this is a cell , it communicates it feeds energy into the into the chip , which basically finds out h how how to do everything . So whe when the user presses a button , it feeds into the chip and the chip then generates a response and takes the response to an infrared terminal , which then so the output of the chip is an infrared bit code , which is then communicated to the remote site , which h has an infrared receiver . so these are the essent so a all the functionality of the remote control , whatever new functions that we need to do , make the chip more complicated and bigger , basically . so i in my personal preferences I'm hoping that we can ke keep the design as simple and clear as possible . And also if we can incorporate the latest features in our chip design , so that our remote control does not become outdated soon and it's compatible with mot most televisions . project manager: Do you have any i idea about costs at this point ? industrial designer: No , I don't have any idea about what each component costs . 'Cause that's something to consider , I guess , if we're if we're using more advanced technology , it might increase the price . industrial designer: but unfortunately I I do not have any data , so I just identified the functional components for that . Are there any more questions , or shall we just skip straight to the next one and then we can discuss all of them together at the end ? user interface: I think we need like some general discussion at the end probably . Yeah , I think since since we were discussing some design issues then I I I would like to continue project manager: Yes , shall shall we pull this up ? user interface: okay , yeah . project manager: Yeah , I thought those last minute things , they're gonna hit you the worst . project manager: It ta takes a little Oh , and have you user interface: There's just nothing . project manager: you need to then also press on yours , function F_ eight , user interface: Oh right , right , right , project manager: so the blue function key at the bottom and F_ eight . project manager: Now it's coming , industrial designer: It'll come up , it no signal . user interface: No signal ? Why ? project manager: Maybe again ? industrial designer: Yeah yeah , it says something now , user interface: Oh . project manager: Oh , if you press if you press function and that again user interface: This is the problem , but project manager: there's there's usually three modes , one where it's only here , one where it's only there , and one where it's both . So I'm going to speak about technical functions design just like some some first issues that came up . 'kay , so the method I was adopting at this point , it's not for the for the whole period of the all the project but it's just at th at this very moment . user interface: my method was to look at other remote controls , so mostly just by searching on the web and to see what functionality they used . And then after having got this inspiration and having compared what I found on the web just to think about what the de what the user really needs and what what the user might desire as additional functionalities . user interface: so the findings were that the main function of the remote control is is just sending messages to the television set , so this quite straightforward . And w some of the main functions would be switching on , switching off , then the user would like to switch the channel for example just m changing to the next channel to to flip through all all of the possible channels , or then the other possibility would be that she might just want to choose one particular channel , so we would need the numbers . I als industrial designer: Sorry , cou could you go back for a second ? user interface: okay . among the findings I found that m m most of the curr presently available remote controls also include other functionalities in their design , like operating a V_C_R_ , but they don't seem to be able to deal with D_V_D_ players , but then there are surely there are many other functionali functions that could possibly be added to them , but according to the last minute update actually we do not want to have all this complicated functions added to our design . industrial designer: user interface: So my personal preferences would be to keep the the whole remote control small just like the physical size . And then it must be easy to use , so it must follow some conventions like whereabouts you find the on off button and maybe the colour tends to be red or something . then yeah , the must-have buttons would be on off and then the channel numbers and then the one that allows us to go to the next or the previous channel , and then volume has to be there . But then other functionalities could be just there could be a menu button and you could change things on the screen then , for example brightness and similar functions could be just done through the menu . And yeah , the last question I had about whether we wanted to incorporate n more functionalities , the answer was already no because of the last minute update . user interface: If you have questions project manager: If that was the the directive that came through from management , but if we had a a decent case for that we really think it's important to include video and D_V_D_ , I could get back to them and see . user interface: Yeah , and also it's it's other question is because there are so many different And there are so many different things that could possibly be included marketing: project manager: user interface: because besides video and D_V_D_ there are the video C_D_s and whatever , so it might be problematic to to choose between all these possible things . industrial designer: project manager: Are there any questions for clarification of Maarika before we go on to the next one ? industrial designer: So in the u user interface requirements we we have been able to identify what are the basic buttons that we do want . but so so at this stage , how we go about implementing those button we will not identify or in we can completely do away with buttons and have some kind of a fancy user interface or something like that . But is is there any any thoughts on that ? user interface: well , I think the buttons are still kind of the most easy for the user to use , industrial designer: Right . user interface: what other options would you have ? A little screen or something , but this would be really kind of I think a lot of learning for the user industrial designer: Yeah , and it'll make the costs yeah . user interface: and and the user just wants to get get a result quickly , not to spend time in like giving several orders I dunno . user interface: I think I th I would I would think the put the buttons , but if if you have other proposals . industrial designer: I think the co costs will also play a big role when we come to know about them . industrial designer: i if the if the costs allow , we can have like an L_C_D_ display user interface: Yeah . industrial designer: try to press project manager: Is it plugged in prop industrial designer: oh , okay , marketing: It's working . marketing: So what I have , wh where I've got my information from is a survey where the usability lab observed remote control use with a hundred subjects and then they gave them a questionnaire . so it was all about , you know , how people feel about the look and feel of the remote control , you know . What's the most annoying things about remote controls and the possibility of speech recognition and L_C_D_ screens in remote control . Not that they actually gave me any answers on the L_C_D_ screens , so I should have taken that bit out , but anyway . What they found is that people don't like how current remote controls are , so you know , definitely you should be looking at something quite different . project manager: marketing: current remote controls , they don't match the user behaviour well , as you'll see on the next slide . I dunno what zapping is , but project manager: It's switching between channels , sort of randomly going through . okay , fifty percent of users say they only use ten percent of the buttons , project manager: industrial designer: . marketing: so that's going back to what , you know , we were saying earlier about , you know , do you need all the buttons on the remote control , industrial designer: Right . but project manager: I liked the , I liked the litt marketing: ooh where's it go ? project manager: ooh come back . marketing: okay , so like what it shows is how much things are used relatively and what you can clearly see from that is the thing that's used most is the channel selection . marketing: What you can't see is volume selection , it's a little bit higher than all the others . project manager: - , that's the next one along , yeah ? marketing: Yeah , so what the graph shows is that , you know , power , channel selection and volume selection are important , and the rest of them , you know , nobody really uses and so that's the the numbers along the top represent their like their importance , you know , project manager: marketing: and , you know , channel selection and volume selection are absolutely essential , and the power , well it's not quite so essential , apparently , although I don't understand how it couldn't be , industrial designer: marketing: and everything else , I think , you know , you can forget about having those buttons on the remote control , 'cause they're just not needed , and they're not used . marketing: This is the bit that the email messed up for me and that's what I was fiddling about with at the beginning of the thing . that they get lost , that the you know , they're not intuitive and that they're bad for repetitive strain injury . marketing: I think if you're watching enough T_V_ to get repetitive strain injury from you know , watching T_V_ , then that's the least of your problems , project manager: The remote control . Okay , so the the R_S_I_ thing would be that , like when you have the computer keyboards and you keep your wrists up would be something that encourages industrial designer: Right . marketing: you want something with an ergonomic t design that encourages good use of the remote control and you know , not straining your wrists watching T_V_ . Right , sorry this is pink because I was copying and pasting the table , and I didn't have time to white it out again . So you can see from that that , you know , younger people to the age of thirty five are quite likely to pay quite a lot more f well quite are quite likely to pay more for voice recognition software , whereas as people get older , they're a bit more sceptical about it and they're less willing to to try it . so clearly voice recognition is something to think about , but you know I d I do wonder how well that would work given that a T_V_ , you know , tends to be people talking and , you know , how are you going to stop it from just flipping channels whilst watching T_V_ . So you have sleek , stylish , sophisticated , you know , so something that's , you know , a bit cool . there's a there's an important thing that , you know , people use when , you know , when you're filling up your home , you know , a lot of people fill up their home with bits of crap , basically , you know , and you've got all this stuff , and you're just like , what the hell is that , who is ever gonna use it ? You know , so things should either be functional or beautiful or preferably both , so I think we need to aim for both . marketing: okay , then a long battery life , like you were talking about earlier and , you know , I was thinking that solar power would be quite cool because , you know , your remote control just sits there , and you could just sit it in the sunshine and save the environment a bit . industrial designer: marketing: and then like a locator , so you know , kind of like you have for a mobile phone or industrial designer: . marketing: not a mobile phone industrial designer: Some kind of a ring , project manager: Keys and things like that , industrial designer: some marketing: Yeah , that's it , you know . My flatmate and I were talking about this on the way into uni this morning and I was like I need to get one for everything . industrial designer: project manager: marketing: So yeah , so maybe something where you clap and then it beeps , something a kind of sound that you don't often hear on the T_V_ , you know , industrial designer: Right . marketing: 'cause you don't want your remote control beeping every five minutes , project manager: marketing: 'cause you you'd then deliberately lose it by throwing it out the window or something . I think one of the very interesting things that came up in Ka Kate Cat Cat's presentation was this this issue of like voice recognition being more popular with younger people . industrial designer: So if we need to have a target group then I think as far as the m motto of our company is concerned , if we want to have something sleek and you know , good looking we are better off targeting a younger audience then you know , people who are comparatively elderly . marketing: Yeah , that's the thing is that it didn't say in the survey , you know , whether , you know , these are the people that will pay more for a more stylish remote control , industrial designer: Right . Bu but but the survey did say that f things like voice recognition are more popular with them , project manager: Yeah . industrial designer: so if you want to put in something stylish , then th it'll certainly be more popular with this i ye with the younger people as compared to older people , project manager: project manager: Then again I guess the th where it was most popular was the fifteen to twenty five bracket industrial designer: Right , and project manager: and the I don't know how often they're buying televisions . marketing: Well , that's when you go to uni , isn't it ? So , you know project manager: Yeah , but you don't have much money , generally . Yeah , project manager: I would've thought it's it's more that twenty five to thirty five , when people are really moving out and they've got their first job and they want their nice toys and user interface: you share a television or something that yeah . industrial designer: But still , if if you can go back to that slide and , how popular was it ? project manager: O oh it's on marketing: Oh , I've unplugged it . marketing: Do you want me to project manager: Here , let me industrial designer: That's alright , if you can just look it up on your computer , wh people between twenty five to thirty five , how popular was marketing: Yeah . marketing: Yeah , I kn I know what you're saying about the fifteen to twenty five year olds , project manager: Yeah . marketing: but it has been proven that that people of that age group have a higher disposable income because they don't have like , you know , if you're at university , you're paying your rent , project manager: Yeah , they've got no commitments and marketing: but you don't have a mortgage , you don't have a life insurance policy , industrial designer: Alright . marketing: you don't normally have a car , project manager: usually not a car and all of those things . industrial designer: So you're more likely to b marketing: so that just costs more than a car , industrial designer: Yeah . project manager: Yeah , and if we're if we're talking twenty five Euros as a price , that's not unaffordable , even for young people . marketing: No , that's what , that's like fifteen Pounds ? You know , I think project manager: Yeah . user interface: Yeah this this is not unaffordable , project manager: user interface: but the problem is whether people need it , whether they do have a T_V_ to use its full project manager: Yeah . We didn't have a T_V_ last year , project manager: But do they user interface: Yeah . project manager: But the T_V_s are often kind of someone's old T_V_ that's blah blah user interface: Common , the students yeah , yeah . user interface: yeah , and the remote control might not yeah , industrial designer: user interface: it might not even function with the old T_V_ . marketing: industrial designer: Bu but even even in the case of twenty five to thirty five it's quite popular , right ? project manager: marketing: Yeah , I d well we've we've got quite a d decent T_V_ . user interface: Or w maybe we can just kind of marketing: I think I think the fact that , you know , ninety one point two percent of fifteen to twenty five year olds are saying yes , I would pay more for a voice recognition remote control , does say quite a lot really . marketing: You know , so that and the disposable income and I don't think it's something to ignore , you know . user interface: Yeah , but at the same time I think maybe we can we can just decide to to have both of these groups as our target , project manager: Yeah . project manager: Yeah , if we ta if we take fifteen to thirty five , user interface: Yeah . industrial designer: project manager: Is that gonna have a an implication for the technical specs ? industrial designer: I was having a a general outlook on m most like sophisticated features , but voice recognition itself I'm not very sure about , because one of the p things that Cat pointed out was how do we go about implementing it ? and project manager: marketing: You do have it in your mobile phone though , don't you ? Because you have like every mobile phone now has like call this person and it calls them . With but with a T_V_ remote it's gonna be quite limited if we're t saying the main things people want to do is on off channel five , user interface: An industrial designer: Yeah . marketing: So like when you say change , except that's being said quite a lot on T_V_ , project manager: . marketing: Although I only watch Charmed , so really I wouldn't know industrial designer: project manager: marketing: but like so you'd just say remote five , you know , remote ten , remote one two nine . industrial designer: Okay , so it seems like a feasible thing to implement for for a limited user interface: Yeah . project manager: so if we go for the the fifteen to thirty five age group and then of course we're going to get th anyone who's older than thirty five who wants to look young and hip and trendy and has the money , user interface: Yeah but Yeah , yeah sure , yeah , yeah . user interface: Yeah , w well now the v the voice recognition if if it works wonderfully w we could possibly do away with all buttons , but I think this is not really the right moment yet , because people are just so used to buttons project manager: Yeah , user interface: and , yeah it's it's kind of safer , so we we need both , industrial designer: . industrial designer: What user interface: so the voice recognition would be just an extra , it wouldn't really reduce the size of the remote . industrial designer: What wh what I was thinking is that there is this separation between what the channels are on T_V_ and how they are numbered on the remote control . If we can do with away with that , our product can be really popular in the sense that a person can say , I want to watch I_T_V_ one instead of saying that I want to go onto channel number forty five . industrial designer: Yeah , so if if something like that can be incorporated , marketing: Yeah , that would be another way to do it . industrial designer: some kind of marketing: Yeah , but then the code word would be even more important , because Sky advertise on every channel , don't they , you know , project manager: Yeah . marketing: so then it would be you'd be watching Charmed , and then the Sky advert would come on and it would change to Sky . marketing: Yeah , yeah , industrial designer: Yeah , that's marketing: and that would be really annoying . user interface: Yeah but m but on the other hand , remote control isn't as close to you you probably might just just speak into it project manager: Yeah . user interface: and and the T_V_ would be already further away , so it might not pick up the other things coming from there . Do you not think that defeats the object of having voice recognition on a remote control though ? project manager: So that you can yell at it , industrial designer: marketing: Yeah , you know , so you have to have the remote control . marketing: It's more like if you lost it and it's down the sofa sometime , you can yell at it and it'll just change it , you can look for it later , yeah . user interface: Yeah , but then the remote control I think the idea is kind of it's it's not that it's sitting there on on top of the television , because then you could already yell at the television and you wouldn't you you wouldn't need the remote control , so the remote control is still something you keep n near yourself . marketing: Yeah , yeah , I suppose nearer to you but a b like if you have surround sound then industrial designer: yeah and it might become very difficult from a distance for the television to understand what you're saying because of the noise factor for the remote control project manager: . user interface: No , but I I I was just defending the the fact why why we want to keep the remote control close to us , a and not to yell at it from the distance . So wh another thing that can be used is that there can be a beeper button on the T_V_ , project manager: Yeah . industrial designer: so you can go and press that button and and the remote control , wherever it is , it'll beep , project manager: project manager: but y you could have something , but i if it was something that you could like stick onto the T_V_ or something , user interface: Oh yeah , yeah . project manager: some like a two p if you bought it in a two part pack , so one part attaches to the T_V_ . marketing: Yeah , 'cause it's it's quite important that you don't lose the the bit to locate the remote control . But if we go away with that that kind of general specification in mind that we're looking at fifteen to thirty five year olds , we want it to look simple , but still have the buttons so it's easy to use , but only those key buttons , the major buttons and then one sort of menu one , and then voice recognition included as an option user interface: The major ones , yeah . project manager: but that obviously needs a little bit more working out as to whether it's really feasible and some of those problems we were mentioning . project manager: What we have to do now is to go back to our little places , complete our questionnaire and some sort of summarisation , which y you'll get immediately by email . Send me your presentations so that I can use them to make the minutes , and then we've got a lunch break industrial designer: project manager: and after lunch we go back to our own little stations and have thirty minutes more work . project manager: I'll put the minutes in that project documents folder , but I'll send you an email when I do it , so that you know . industrial designer: So where exactly is this i project manager: It should be on your desktop , so on the industrial designer: Ah , okay . project manager: So I'll put it I'll put them there as soon as I've written them . user interface: Did you find it ? industrial designer: Yeah , yeah in that one , user interface: It's just yeah , yeah . marketing: Oh , so y you want our PowerPoint presentations in there , hey ? project manager: Yeah , that would be great . user interface: Oh so so we'll just put them i there , project manager: Oh yeah , put them in there . project manager: So , if you put them in there , we'll all be able to see them and refer to them if we need to . project manager: as to where we're going from here , you're going to look at the components concept . marketing: project manager: You'll be looking you'll be looking at the user interface concept , user interface: something conceptual , yeah . project manager: on something conceptual and you're watching trends to see how we go and surely voice recognition'll fall off the map or something that marketing: project manager: we'll keep keep our options op ? industrial designer: Wha what was it again that I was supposed to look into ? Con components , oh . user interface: Sorry , but the next meeting are we going to have it right after lunch or shall we prepare our project manager: No , we have we have after lunch we have thirty minutes to ourselves to prepare , user interface: To prepare , okay , yeah , that's good . project manager: so that's fine , w before lunch we just have to complete the questionnaire and some sort of summary . project manager: Okay , so you can I guess we'll see you for lunch in a sec ? marketing: user interface: Okay , see you .
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Anyway , it's the meeting's gonna follow more or less the same structure as last time , so we'll go round each of you in turn and you can give your presentations on what you've been up to . and at the end of that we need to discuss what you've come up with , so that we can make a decision on the key remote control concepts , so that's we need to know about the components' properties , materials , the user interface and any trends that the Marketing Expert has been watching . industrial designer: so I haven't made a PowerPoint presentation , project manager: You haven't made a PowerPoint , okay . marketing: industrial designer: okay , so basically I'll start off by I thought I'll use the whiteboard because we have so many different options and what we can do is that we can start rubbing off the options that we do not require and putting in the options that are m or highlighting or underlining them or something like that . industrial designer: Okay , so I'll start again with a brief introduction to connect that anyway brief introduction to the insides of a remote control project manager: Yeah . Okay , so w what you see here is so this is the outside of the remote , right ? If you open it , you have a circuit board here , right , project manager: This basically sends information to a tr transistor here , which then sends the information to an L_E_D_ device here . If you flip the printed circuit board , and this is th the most important point here , project manager: industrial designer: everything else is kind of Okay , so if you flip the circuit board , this is what it looks like . So you see for example a particular button attaches to a particular place on the P_C_B_ and project manager: Yeah . industrial designer: on pressing this button I a circuit completes , the information goes to the chip , which is somewhere here and the chip that tra then translates the code into an infra infrared radiation , which goes goes out through there . So the important point that I read over the website was that the configurations of these printed circuit circuit boards are quite cheap to make , you can ge get them printed as you want to , project manager: industrial designer: so w we can have a configuration irrespective of the cost , the way we want to have . industrial designer: So they can be simple which is like the normal batteries in our the cells , yeah ? project manager: Yeah . industrial designer: thes these are the kind different kind of batteries that the company makes , right ? So . industrial designer: So I don't know if even if you want to consider this , user interface: industrial designer: but these are the different things that the company makes , so th they'll they'll project manager: Okay . industrial designer: since they'll come internally from the company , they'll be eas cheaper , all these options . marketing: You could make the hand dynamo into an exercise bike , and then people could exercise whilst watching T_V_ . project manager: And charging their remote , marketing: Yeah , and stop worrying about the whole R_S_I_ from the remote thing , 'cause that's just project manager: yeah . project manager: user interface: So what was what was this k ka industrial designer: The the kinetic energy one is that e they are usually modern watches , since our hand keeps moving , it keeps the watch ticking . industrial designer: But I dunno i if it is a good idea for a remote control , because it'll just lie there for a long while sometimes . industrial designer: But as soon as you pick it up it moves and then again it re recharges or something . Okay so I'll list things and then we can come back and discuss what what we think from everybody's perspective . They can be basically the shape of the cases , they can be flat , they can be curved with one-sided curved and one side flat , project manager: industrial designer: These are the three options , right ? user interface: you mean this would be like the the overall shape of the remote control , yeah , industrial designer: Yeah , would it be flat on both the sides , would be curved from one side , or whatever user interface: industrial designer: there were different kind of supplements available , like it can be in plastic , rubber , wood , or titanium , right ? project manager: industrial designer: so we can use even a certain titanium is also used in the company to make some space design equipment , so it's kind of it'll be probably nicer to use , because it relates to the overall image of the company , but it cannot be used on a double curved surface . So we can have push-buttons , like most remotes do and our company is an expert in making push-buttons . industrial designer: So , and they have they can even have an an integrated push-button inside the scrolling thing . So this is something that has been recently developed by the company , in the last decade , so not too recent . industrial designer: The various electronic options are so th this concerns firs first of all the the chips I I showed you at so there's there's a chip behind this one , right ? The P_C_B_ is inexpensive , so we can put put in whatever we want , but the various integrated circuit options are , we have either a simple one project manager: industrial designer: okay , so the good thing about wh wh why why we would want to use advanced u why we might want to use advanced is that L_C_D_s can only come with the advanced chip . besides this in electr under electronics also the company has started making a sample sender , which is did not explained what i what it was , but I'm guessing that so they have a sample sender and a sample speaker . So I'm guessing that the sample speaker is probably something like you know , as soon as you press a button , it it give gives you feedback , one five or whatever . industrial designer: and I dunno whether sample sender sender has to do something with voice recognition or not , but anyway . Okay , so th that's that's basically now now I think that we can integrate you know , the user interface and the marketing things in that , keep taking out things from this and underlining things that are important , yeah . project manager: What are you , PowerPoint , or user interface: I have some PowerPoint , yeah . marketing: project manager: Do you think these pens can give you cancer of the hand ? user interface: 'Kay . project manager: Some sort of radiation ? industrial designer: marketing: No it's got its little camera in there , plug it in . to be honest actually , I mentioned some some of the things which which could fit on the on the this talk this time , I m I mentioned them already in the previous talk . user interface: So yeah , this time I might not have them on the slides but I I can just mention them aw again . So I thought I would also include the definition of user interface so it's the aspects of a of of a computer system or programme which can be seen by the user and and which the mechanisms that the user uses to control its operation and input data . So this would p includes things like shape and size and buttons and voice recognition as well , and colour , and so on . user interface: the method I employed this time was a again having a look to related products and mainly on the internet and then analyse them from the point of view of user fen friendliness and also whether their appearance was was pleasant . So in in the case of many user interfaces , they're just so full of buttons that it's actually hard to find the ones you you really want to use and and it's just confusing , it takes y know time to learn . project manager: user interface: well the picture is not very clear , but as you can see , there are actu oi , oh oh oh , project manager: user interface: sorry for that . Actually of the of all these I personally p prefer this one , because it's it's the smallest and and with with least with the smallest number of buttons as well . Okay , there is a we can include voice recognition and it allows i it's possible to record eighty different voice samples on it . And our own manufacturing division ha has designed a new programmable speech sorry speaker unit I guess it's it should be . user interface: and this means that once it it it comes together with a voice recognition , but it's once once the gadget recognises the voice of the speaker , there can be a pre-programmed answer , for example , you can pick up the remote control and say something to it like hello and it says some hello and your name or whatever . user interface: So this is also one of the n dev new developments which we might consider if we wanted to include . industrial designer: sorry , can you go back for a second ? are you sure wha what this means , a spinning wheel with the L_C_ display ? oh yeah are th project manager: It's like the like you said , no ? The scroll scroll wheel . marketing: Yeah , you can't user interface: No no , the scroll button is a different thing . I wasn't completely sure myself , but I think it's just like it's it's a wheel , it's like not separate buttons . user interface: But I'm I'm not really sure whether whether you can really turn it round , marketing: G yeah , no , you can . user interface: it's like you press this or this or industrial designer: it's the iPod kind of marketing: It's like it's like where you you know how you have your your mouse , and y you go round and i it's kind of like that and you spin round project manager: -huh . marketing: I like the the wheels that click on the side you you get 'em much slower , project manager: marketing: Do you know , if you're lookin if you're th scrolling through the A_ to Z_ of your music and you're looking for something at T_ , then it's a lot faster than the wheel , project manager: Okay , we decided to include voice recognition , so to have the standard major buttons like on , off , ch the channels and and then volume and then the rest would be a menu on the screen . and I I also thought if we want to keep it small and nice and actually I I quite like the idea of a scroll a scrolling button , I thought it could be for for voice like , I dunno , it like on a i like it used to be on Walkmans or something . There is I think there is no reason why we couldn't use something like this for for the remote control . marketing: Okay , I've put the copy of the presentation in the project manager: The project documents . so what I did was to search the internet to come up with market trends and you know what users are gonna be wanting in the the near future . Now , the first aspect is apparently twice as important as the second aspect , which is twice as important as the third a aspect . marketing: you know , people want something new , something technologically innovative and different , so the whole idea with the L_C_D_s and the spinning and the colours and the voice recognition is quite like , quite the thing to go for . industrial designer: So maybe as you're discussing things , is it okay if we just keep highlighting things here ? marketing: So project manager: Yeah , yeah , sure . So so it project manager: That's over on the interface , industrial designer: yeah , project manager: if if you could put industrial designer: so probably voice recognition is is kind of important , right ? project manager: Yeah . industrial designer: and an project manager: And maybe the L_C_D_ and spinning industrial designer: yeah . Okay , I I have a point about L_C_D_ , project manager: so that means we need an advanced thing . W L_C_D_s are basically for feedback , right , to the user who's pressing buttons , project manager: industrial designer: and the feedback can come through television itself , so do we need an L_C_D_ on the remote ? marketing: Depends how fast your television runs , really , don't don't you think ? we've got one of those Telewest boxes industrial designer: . marketing: and you put the number in the remote and then you wait and then it goes to the T_V_ and then you wait , and then it comes , so i it actually takes quite a long time . And if you get the number in wrong , then it's a bit of a pain , project manager: . marketing: so I think , you know , a screen on the remote would probably cut down your time on that . project manager: It it is also quite nice though to to have something here so you don't interrupt the picture on the screen , marketing: You know ? Yeah . project manager: so if you're watching something industrial designer: That's true , yeah , that's also marketing: And i it would be like if you could make it integrate with the T_V_ then it could come up with new information about what's on , and you could just see that on the remote rather than project manager: Yeah . marketing: But I think maybe a way to do it would be a similar way to how you have your mobile phone , you know , like you have the slidey ones and you have the flippy ones and then the screen's protected so it doesn't actually get scratched . marketing: So you can have like what looks like a normal remote control , you know or like a minimalist remote control . marketing: So you got your buttons one to nine , your on and off and your volume on that industrial designer: right . marketing: and then if you want to mess about with it , you flip it open and , project manager: And then you can flip it open . industrial designer: So now we seem to have a consensus that L_C_D_s are definitely the way to go because of style and project manager: Yeah , I think so . marketing: But that would be a good way to to get in the whole R_S_I_ issue in there , industrial designer: Right . marketing: because if you think most people use the remote control with their right hand ha right hands project manager: marketing: so you wanna you curve it so that it's suitable for use with the right hand . project manager: Something a bit squishy and marketing: Yeah , industrial designer: Yeah , we we have marketing: but y you have to user interface: So it could be like a rubbery industrial designer: we have rubber , user interface: yeah , -huh . industrial designer: but there is a problem that I forgot to discuss with the with using marketing: Well I suppose you wouldn't get a remote an electric shock off your remote control if it was made of rubber . project manager: Yeah , and it'd help if you drop it , it protects it as well . industrial designer: So if if we use latex cases , they won't allow us to use solar cells , as an energy source that is the constraint , project manager: -huh . industrial designer: so we could use titanium , wood or plastic or project manager: Or if we want to use the the latex , then we have to go with one of the other power things . marketing: If it's made of rubber you could get the kinetic energy fairly easily there , project manager: From from bouncing it . industrial designer: Or or curved at one end and flat on the top , because I I'm not sure if it is flat on both both the sides , then ho how much easy would it be to reach for buttons , etcetera . marketing: It it depends on the whole ergonomics of it , you know , it's like how you put your hands so y it's the least movement basically . Yeah , singe single side curved or double side curved does not say too much , does it ? project manager: -huh . industrial designer: It marketing: No , I d I don't think it makes a lot of difference . I I have one of those s slidey phones and the back is essentially straight , project manager: . industrial designer: I think project manager: Yeah , 'cause the marketing: Besides , you have four sides to a thing , so does curved one side mean one side is straight project manager: Yeah . marketing: and , you know curved two sides means the whole thing is just a big curvy p thing ? industrial designer: Right . industrial designer: because according to the information that I have , I think the onl only options that we have with the case is are these three . industrial designer: It does not say anything about whether technically , you know , this this stuff is available at all . it's it's more about the protecting the L_C_D_ , which I think is where it came from . marketing: But no , my research didn't tell me anything , which is why we have all the pictures , industrial designer: marketing: 'cause I had nothing better to do with my time . project manager: Anything else ? What've we got ? marketing: combine style with a level of functionality , beauty and practicality and a thing of beauty and p function . marketing: Okay ? user interface: Thanks project manager: Looking at what we've got , we we want an L_C_D_ display with a spinning wheel . Let's let's try to r rub off things and project manager: Yeah , rub off some of those . industrial designer: yeah , so user interface: industrial designer: hand dynamos are definitely out , right ? You you got a wind dynamo , yeah . project manager: it's not that's not streamlined and sexy , having a having a wind up . kinetic energy does seem to have some kind of appeal , project manager: I think tha industrial designer: but it's marketing: It's about the practicality of it really , isn't it ? You know ? industrial designer: Yeah . As against a watch , which constantly keeps moving , marketing: if industrial designer: this this thing will have to be tapped every time , which which might be very frustrating for the user . industrial designer: Kinetic energy it needs I don't have too much technical information on that , project manager: Pr presumably if they're suggesting it , then we could use it . Okay , let's keep it option keep an option , project manager: I'd I'd keep it on . the flat co completely flat case is definitely out , right ? It has to be at least curved from one side , yeah . project manager: We don't want that user interface: Yeah project manager: it's no it's not not vegetable . Wood , do you think wood will be a good idea ? project manager: user interface: N wood is I can't n how do you you can't keep it really small industrial designer: . Because you need to you n you need to put all the technology in , so if the case you add the case and it it becomes a bit bulky industrial designer: Yeah if if it is really thin if it is really thin it it's likely to break , user interface: wi - yeah . project manager: Yeah , and given that we're we're looking at more spongy material preferences , I ha would think maybe rubber or plastic is more user interface: Yeah . marketing: It's it's not a practical it's it's alright for a table , but for a remote control , you know . industrial designer: Right , so the the push-buttons is is our expertise in the industry , project manager: Yeah . industrial designer: but it seems to be out of trend , you know , nobody seems to be marketing: You have to have some push-buttons , don't you ? user interface: Yeah , but you I think for for the channel numb channel numbers you still need them , wouldn't you ? project manager: user interface: Yeah , so for channel numbers but industrial designer: Oh , if if we have L_C_D_ displays , that opens up a whole world , you know , if you have an L_C_D_ display , then you can select almost everything on the L_C_D_ display . user interface: But I th yeah but I think the L_C_D_ display is kind of yeah , it's faster project manager: Just for fast user interface: with a m yeah and w if we dis and when we s discussed that we might like this flipping open thing , then y you can use it as a normal remote control , marketing: industrial designer: Right . user interface: but if you do want to use L_C_D_ , then you flip it open , marketing: user interface: but it's it it's more time-consuming . marketing: I think this is going back to the the graph at the beginning that I made , where , you know , the buttons that people use all the time , you want buttons for them and everything else menu-driven . Do you do we enumerate everything from zero to nine ? Or do we have just channel plus , channel minus , just to just to scroll ? user interface: No , no , we we definitely need the the numbers , industrial designer: The numbers . project manager: Do we need them on as buttons or do we need them as L_C_D_ ? industrial designer: Or on the L_C_D_ we can , you know marketing: G yeah , user interface: Yeah , I would say buttons , marketing: I would think buttons , yeah . marketing: It's it's the industrial designer: So marketing: I think the thing is , so if someone just wants to turn on their T_V_ and put on a channel , then it should be easier to use than any other remote , user interface: I project manager: . marketing: and then if someone wants to , you know , change the contrast on their T_V_ and they should be able to do that and it should be accessible , industrial designer: Alright . marketing: there's a limit to how much the biggest techno geek can spend fiddling with the T_V_ , I think is the the the issue there . industrial designer: Okay , so buttons definitely in but oh shall we try to draw a prec project manager: I think that's what you guys are gonna do next , industrial designer: okay . industrial designer: Right , so what about the the scrolling ? user interface: Yeah but n I I'm not completely completely clear I yeah , about the spinning wheel . So I think it it doesn't make sense to have both like a scrolling and spinning thing , marketing: E either or user interface: it's you can al include everything in the spinning if you marketing: G yeah . user interface: yeah , yeah , marketing: I would say the s the s the spinning goes at a high speed to th to the scrolling wheel , user interface: in that case . marketing: so you have to decide whether you you know , you want to be going so fast or not . But the the thing with this whole if y you're planning on making it out of rubber , on the basis that it's spongy , then I'm not sure how well a scrolling wheel would work . industrial designer: project manager: But if you've got a if if you've got a flipped thing , effectively it's something that's curved on one side and flat on the other side , but you folded it in half . user interface: Ah , but you can marketing: Yeah , but y your spinning wheel tends to go to one side . industrial designer: I'm not sure it'll be a good idea to construct the whole thing out of rubber . i it project manager: No , I think it's just the casing rubber on the outside . user interface: Yeah , I I think so too , the case would be marketing: You want an outside of rubber user interface: yeah the case would be rubber and the the buttons , marketing: and then open it up and industrial designer: Or or at the corners , edges , just the edges covered by rubber or something like that . marketing: 'Cause I know like we're going back to iPods again n the whole spinning wheel , but I have like a you know , obviously my iPod's not made of rubber , but then I have a little rubber case that goes over the top of it industrial designer: Right , right . industrial designer: Right , project manager: user interface: industrial designer: okay , so so that gives us a more trendy look as well . Yeah , and we're going more for the trends than for the usability anyway , right ? project manager: And colours can be provided with the case rather than but we still need to te think about the colour of our remote as such , you know , just keep it black , or project manager: user interface: Yeah I think we it was a a requirement that we use our th the colours of our company , so would it be like yellow , grey and black or something , or marketing: That doesn't fit in with the whole vegetable theme though . marketing: Yeah , but do you think we could incorporate the colours of the company into the buttons and then make the colour of the main remote the colour like vegetable colours , do you know ? So you could have like project manager: marketing: I suppose vegetable colours would be orange and green and some reds and maybe purple project manager: Green . marketing: and that and then you'd pick the buttons in company colours to to match with it . since we're having L_C_D_s there there's no way that we're will be able to project manager: We need the advanced yeah . industrial designer: what we do need to consider , however , is that the price is going up for the ever every such thing that we are considering , but since L_C_D_s seems to be a definite yes , project manager: Yeah . marketing: So are we discounting solar energy because rubber's gonna be used in there somewhere or project manager: That was the industrial designer: Oh is oh the constraint was marketing: If project manager: We can't have solar panels with rubber , so . project manager: Shall we go for if we're going for rubber , we think on as our case , and then user interface: industrial designer: we'll have using the simple battery will be a safer option as compared to the kinetic energy one , a although it does seem interesting . okay , so r we understand this better now that the the speaker is for the feedback , right ? It it says the things that you type in or something like that , so project manager: I think if we can if we can include them at not too much extra cost , then I'd put them in , industrial designer: Ye yeah , we we don't have too much information about it , project manager: but if it's Yeah . user interface: Yeah , but it it I think it should be quite cheap because it's from our own company , yeah . project manager: It's from the company , so industrial designer: Yeah , okay , so so th this is in as well then , the sample speaker . And the case is curved on one side , but then flat flat , so it's flipped into each other . project manager: Can I pull the thing out the back of your computer ? marketing: Yeah , sure j project manager: Just so we can marketing: Sorry , do you want me to project manager: Nothing , it's right , I'm just There we go . marketing: What does I_C_S_ mean ? industrial designer: I_C_s ? integrated circuits . industrial designer: we we're definitely going in for voice recognition as well as L_C_D_s , . So we've basically worked out that we're going with a simple battery , the advanced chip industrial designer: Right . project manager: and a curved on one side case which is folded in on itself , made out of rubber industrial designer: Yep . We're having push-buttons on the outside and then on the inside an L_C_D_ with spinning wheel , and we're incorporating voice recognition . That's our overall concept , user interface: project manager: and it's gonna look sort of vegetable , marketing: user interface: industrial designer: project manager: and be in bright vegetable colours . So w w would with have the spinning wheel inside with the L_C_D_ , or would it be on the outer marketing: Imagine it would be inside . marketing: so you've got your outside , which is like minimalist , and then you open it up and you've got a screen and a spinning wheel , which you can incorporate buttons into . marketing: so you've still not got like a lot of stuff in the project manager: marketing: You've maybe got , you know like if you're modelling on iPod you've got five buttons and a wheel , project manager: On the marketing: and four of the buttons are in the wheel , and the other one's the little bit inside the wheel , project manager: In the centre , marketing: yeah . In the meantime , the Industrial Designer over here is gonna work on the look and feel design , industrial designer: the User Interface Designer will work on the user interface design and the Marketing Expert is going to work on product evaluation . And as well as that , the two designers are going to work together on our prototype following those instructions that we've just come up with using modelling clay and you will get extra instructions from your personal coach . project manager: Is that all okay ? And anyone who hasn't put their their presentation in the project documents folder , it would be good just so in case we have to refer to it . marketing: I've got a bit tangled up in all this user interface: So but shall I move away first or shall I stay here with project manager: I dunno , maybe I would car user interface: we need to {disfmarker}
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ES2006d
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The what we have to get through in this meeting is firstly the prototype presentation from you two , so you can show us what you've been working on so diligently . project manager: then industrial designer: project manager: then Cat's going to present the evaluation criteria that we're going to be evaluating this against . user interface: project manager: Then I need to say some st a few things about finance , 'cause we have to check that it's within the finance criteria . and then we'll be making sure that our product fits both the evaluation criteria from Cat and the financial limits . and then we will have a brief evaluation of the whole process of production and design that we've been through . S marketing: And then do we get to make a remote control ? industrial designer: project manager: 'Cause we missed out . project manager: So industrial designer: project manager: it's now I guess that we're supposed to start at fifteen thirty five , so we've got until four fifteen . How how much do we have , forty minutes ? project manager: Is that right ? user interface: Yeah , about four fifteen , yeah . Do you want user interface: So , you said are are we starting with the the project manager: Yes . user interface: so will you maybe start with like the the shape and things and and then I will explain the the user interface th things , like the buttons and the scrolling things and industrial designer: Okay . project manager: user interface: marketing: You think bananas are a safe thing to use ? project manager: industrial designer: marketing: It's a bit phallic . project manager: Does it vibrate when you press the buttons ? industrial designer: so basically it's the it's the flip open thing again . project manager: And it's the whole thing's made of rubber , is that user interface: yeah . marketing: Is it to scale , or do you think you can make it a bit smaller ? user interface: Yeah , . user interface: yeah , but one thing we actually kind of forgot while designing , that one side was supposed to be rounder , industrial designer: Yeah , user interface: so we said the back side round , yeah . marketing: and then the whole shape's curvy , so I would say that this curvy does look quite like a vegetable . project manager: user interface: So so the user interface as as we discussed last time on on the on the cover we just have the very basic things . user interface: So we have that n channels here starting from one two three there would be numbers in in the on the actual one . user interface: So it's four , up to four , up to seven , up to nine and zero , z zero here . It's it's quite standard place for it and and also the colour is quite often red , so it's it's kind of user friendly . user interface: And then these ones would be for flipping the channels back and like the previous one and the next one . user interface: And and we would also have a l little thing saying here , previous and ne prevon prevon next . user interface: On the side , marketing: Ah , you did get that in then , user interface: this one . user interface: And and and it's it's on the back is cover or back lid , because if you flip it open , you can still do the scrolling here . user interface: See ? So the volume is you just scroll , but then once you flip it open , okay , there there you have the screen project manager: Yeah . user interface: You can move back and forth and then if you need to m choose something on the screen , you just push the cen the middle button . project manager: Y or you could have it so you on the wheel if you marketing: On the wheel , like if you hold the wheel down then it will mute . industrial designer: on the L_C_D_ we r you know , the main menu will have various options . user interface: Well , but the but the mute yeah , the scrolling is kind of you have to scroll all the way to make it mute , right ? project manager: But if you hold it in , industrial designer: . marketing: Yeah , but it's a scroll and click , isn't it ? project manager: if it's a scroll and click so you hold it in ? marketing: Okay , cool . user interface: So I think it project manager: And it's with the the black and yellow you're even in the right colours . user interface: Yeah , I think we could do l the logo in grey , as it is on the website . industrial designer: project manager: user interface: project manager: it's a sort of intermediate colour , I guess . project manager: industrial designer: marketing: I hate Play-Do , it's just minging . project manager: I suspect we're gonna have a couple of minor finance issues , but we'll se I'm sure we can get around them somehow . marketing: industrial designer: project manager: We'll just send all of our manufacturing to some nice poor country industrial designer: project manager: and cut some of the prices that way . marketing: so one is , you know , yes , it totally meets with that requirement and seven is , no , it really doesn't , we need to go back and start again . Basically , what I did was I went through all the like user requirements and things that we've done and we've worked on and like made a list of them . you know , so that we can evaluate each one and like so it was about going back to the start and saying oh yeah , we did manage to do that , or oh no , we really forgot about that . Is that right ? marketing: Yes , I did have A_ , B_ , C_ , and D_ down here , but it seems to have turned into like just bullet points . But if you can imagine that they say A_ , B_ , C_ , and D_ , then that would be really good . marketing: Well , I thought we'd kinda said that you'd have a little thing to stick on the T_V_ ? project manager: Yeah , just prepare one now . What do you all say ? industrial designer: So ? project manager: I reckon it user interface: S seven was th the maximum , yeah ? marketing: Yeah . Okay what I've done on the next page is I've set it up so we just put the marks in . project manager: we can if we industrial designer: I can I can take note marketing: If you take a note of them , and then I'll put them in in a minute . marketing: Okay , so we're all agreeing on seven for A_ ? project manager: Yeah . Does it match the operating behaviour of the user ? industrial designer: the the only thing that we were considering was that this thing is kind of more for right-handed people than for left-handed people , project manager: I think it does . industrial designer: so if you're left-handed you're kind of left scrolling with your finger . user interface: so y so we we might do we might want to do like a another m model another another version , which is like exactly the mirror image of this one . project manager: 'cause you don't always have all left-handers or all right-handers in a family . industrial designer: So bu it's it's not a huge problem , marketing: I th I think it's not it's not like it's a pen . user interface: But then then I think left-handed people are already used to discrimination anyway , project manager: Yeah . user interface: so they just marketing: Yeah , but because it's not like it's a pen , you know , left-handed people can't normally write right-handed , user interface: Yeah . user interface: Yeah , because anyway , right-handed people would be able to scroll with it , marketing: Yeah . user interface: so i if the majority are right-handed , it's project manager: marketing: So that does kind of negate the whole R_S_I_ issue . marketing: So maybe we need to put that needs a little bit of investigation , maybe give it a five , I would say ? project manager: marketing: What do you what do you all think ? industrial designer: . user interface: Or maybe six , because it's just one one i one among the issues , project manager: Yeah , I think I think for user interface: . project manager: most people are right-handed , so in in terms of our greatest target group , I think it's pretty good , but we might want to flag it for management , they want might want to user interface: Yeah . industrial designer: It might be a little clumsy when when it opens up , right , project manager: They industrial designer: so it opens on the side . industrial designer: So you guys can decide wh whether user interface: it will be and it will be it won't be heavy . user interface: Yeah well yeah , project manager: The length is gonna be difficu user interface: but it's it's a bit long . marketing: But you were thinking about making it smaller , yeah ? industrial designer: this this kind of makes it more project manager: . marketing: So it works like a mobile phone flipping , but y you know , as long as that side's flat , than that will work . Are are we admitting defeat on C_ or are we saying we're gonna stick a locator on the T_V_ ? industrial designer: No , we have a locator . project manager: No , we're gonna put it like we've got th there's the locator dot . Cool , so that means you need a that does mean you need a little speaker on it though , user interface: that you stick on T_V_ . user interface: Yeah well w but l but the speak sample speaker is included , so it it has some capacity to to do some to make some sounds , so yeah . If if this means intuitive , if it means the way people kind of are used to finding things project manager: Yeah . user interface: and it's I th I think it's project manager: I'd say six , 'cause the the the standard layout for numbers is three three three and one , rather than the way you've got it . marketing: Yeah , and d industrial designer: And even the scroll , it's a it's a new technology project manager: So industrial designer: so m m might be a little more difficult for people to get used to in the beginni project manager: Might be industrial designer: so it is kind of not very intuitive but it's a good technology , once they get used to it . project manager: But it and it's something that they will be experiencing in a lot of different places soon . marketing: So , should we maybe say f a five industrial designer: So l marketing: and say it is intuitive , project manager: Five ? marketing: but it's different , so , do you know , it's obvious how to use it , project manager: Yeah . It has taken a little while , hasn't it ? intuitive but Sorry , it's really hard to write on those . marketing: I just went a bit mad , didn't I ? project manager: marketing: okay , cool , E_ , okay . I would guess this comes back from this whole B_ thing links in here , so possibly for left-handed . user interface: but then who would be really pushing the buttons so much on the on the remote control anyway , industrial designer: Yeah . user interface: Yeah , so it's kinda industrial designer: Yeah , I I think it is ergonomic . marketing: I used to send fifty texts a day , you know , project manager: Well we've banned them from marketing: and I never got repetitive strain injury from that , project manager: industrial designer: yeah . industrial designer: And moreover it it has L_C_D_ and everything , project manager: Yeah . marketing: Hang on , how come it's showing up with the things there but it only had bullet points there ? That's just project manager: Ah , that's the second one . So you must have changed it on this one where it's got score , but not on the previous slide . industrial designer: Anyway it ha yeah , user interface: Technologi well industrial designer: it's the most sophisticated remote that I ever seen . Well we have we have the sample speaker as well , which is yeah , it's kind of new . marketing: Yeah , but you don't project manager: All of the components have been used in other things before . marketing: They're never been used i they've never been using remote remote control before I don't think . project manager: What do you reckon , five , six ? marketing: Yeah , what do you all think ? user interface: Six . marketing: Six ? user interface: how how far can you go with a remote control , really ? project manager: Yeah . industrial designer: marketing: Well , that's it , user interface: It still has to do what i what it has to do . industrial designer: marketing: Yeah , but everything has been used in space before it gets to anyone else really , hasn't it ? project manager: marketing: So , I don't think many peop project manager: Space remote . user interface: Yeah , isn't it fashionable ? project manager: industrial designer: The carrot banana remote . marketing: So , we give it seven , and we write user interface: Fruit fruit and vegetables are fashionable these days , so . user interface: What's the assessment ? marketing: So , we need the average here , so we got user interface: The average is about six and something . marketing: So we've got four sevens , user interface: No , wait , a little bit under six . project manager: Fifty one , one , two , three , four , five , six , seven , eight . project manager: Six point point industrial designer: Fifty one divided by user interface: Six point something , yeah . project manager: Now wait until we get to finance and then we'll see if we can afford it . marketing: project manager: That's all you've got at the moment , or did you have anything more ? marketing: no , that's it , project manager: That's it ? marketing: yeah . marketing: user interface: project manager: Computer no signal ? industrial designer: I guess it'll have to wait for a bit . project manager: It could be marketing: Yeah , but rubber comes coloured , doesn't it ? You know . project manager: it's I would maybe it's like if you want titanium coloured or wood coloured , it's different . user interface: Or maybe maybe if you want some kind of pattern thing on it , project manager: Yeah , let's leave it as zero , 'cause it's easy . project manager: We we're definitely going to have to user interface: We have pushbuttons , industrial designer: . project manager: so we've got pushbutton , and then we've user interface: scro we have scroll wheel as well . project manager: Scroll wheel with pushbutton we had , no ? industrial designer: No we we have yeah . user interface: Yeah , but what do we ha we have L_C_ display , but but the wh but the s spinning wheel project manager: But the the spinning wheel's not there . I have think maybe it's integrated with the L_C_ display ? user interface: Yeah . marketing: We've got more than one pushbutton though , user interface: Okay , let's yeah . project manager: marketing: haven't we ? project manager: I think the pushbutton oh . marketing: 'Cause then you have project manager: I don't know if that's one marketing: That means you can only have twenty five push buttons in total doesn't it ? Not counting anything , we'd still be in budget . industrial designer: Huh ? project manager: Push what industrial designer: Wh wh what is the limit ? . project manager: whether whether pushbutton means that p count by button or do we user interface: We have to count all of them , or yeah . industrial designer: No it says what what is the kind of interface , marketing: Well it doesn't , but it project manager: No . industrial designer: if it is pushbutton then you got a zero point five , it's a scroll wheel so we we've put it's pushbutton and scroll wheel and L_C_D_ display , project manager: Yeah . marketing: Yeah , the sample sensor will have to go , 'cause that's the most expensive thing on there . marketing: But that's a bit of a gimmick anyway really , isn't it ? industrial designer: and the locator also goes away . marketing: does project manager: What else does it need ? user interface: Well the speaker the sample speaker is is expensive , but we could just have some some very very easy device that just beeps . project manager: Yeah , 'cause the sample speaker was , I think , more complicated then just a beeping thing . project manager: Yeah , okay , so we industrial designer: A also i in the case I'm not sure that you will evaluate this as a curved surface , because it's just rubber , so it's probably a flat surface rubber . marketing: See , I was gonna say the scroll wheel pushbutton thing , 'cause project manager: Take it down to just a scroll wheel . We could do industrial designer: So tha that mean that we cannot press how do we how do we make a selection in in the L_C_D_ ? user interface: Yeah , then then we would be in the b budget . industrial designer: If in the L_C_D_ we can scroll , right ? But how do we make a selection if we d cannot push the button . user interface: Yeah b no no , you can push this one , but we don't have a pushbutton we ca we don't have this muting mechanism for this scrolling thing . industrial designer: it's it's the scroll wheel and I thought we were referring to this as a scroll spinning wheel and pushbutton thing . That's the spin wheel though , isn't it ? Didn't that come with the L_C_ project manager: That's with the L_C_ industrial designer: That comes with the L_C_D_ ? marketing: Yeah . marketing: Unless we just take off the scroll wheel altogether project manager: It's nothing n marketing: and just have pushbuttons for the volume . project manager: Yeah , marketing: the scroll wheel's pretty cool , but project manager: I have industrial designer: Instead of scrolling here we have two buttons here , up for up and down . Oh look , we're way under budget and we'll make huge profits and we'll all get bonuses . marketing: Yeah , well we could admit to the single curve , couldn't we ? industrial designer: project manager: Or or that we have to have some sort of special colour . project manager: and then I'll take I can send it back to management and say we weren't quite sure about the colour , if that costs extra then we've still got some space for it , industrial designer: We have , yeah . industrial designer: Because we keep all the features , we keep voice recognition , we keep L_C_D_ display . marketing: We just got rid of a gimmick that was never anyway , industrial designer: yeah . marketing: and the scroll wheel is essentially the two buttons that was it's not a great difference I don't think . user interface: But yeah , it's it's not like sample speaker , but it will just beep , so we still have the locate . industrial designer: project manager: Tha user interface: Which colour , the the colour of the phone or the colour of the industrial designer: marketing: Oh the the beeper thing . project manager: 'Cause we we won't have run out of our pot of Play-Doh . we need we've just got about ten minutes or so left of the meeting , so it would be good if we could just have a little talk about the project itself and how it went , so that we can feed back to the management for next time they're designing a product . project manager: Feedback ? Ideas ? user interface: Yeah , as far as creativity is concerned , yeah I think there was there was room for creativity . The only the only problem being that at the end we had to cut some things down because of the the budget we had . industrial designer: I think n one thing that was lacking was that we did not know what the various things cost to begin with . marketing: If we'd had that sheet at the beginning should've been like , okay , so we can have that lot , let's just throw it together and do what we can . project manager: But in terms of the process of going and working individually and then coming back to a meeting , that that worked in terms of . marketing: so you didn't st go off and think , wouldn't it be great to have a vibrating remote control shaped like a banana , project manager: industrial designer: marketing: and then , you know , come back three days later and Jen's going look , look , it vibrates and it looks like a banana . That would just be so cool , to d do all your notes and s project manager: Yeah , you could take it to lectures and just write stuff down industrial designer: Yeah yeah yeah , project manager: and have it printed out when you got back to the office . industrial designer: that's it's it's project manager: They great ? industrial designer: I wonder what one of these costs . project manager: Do you think they'd notice if one went ? marketing: I don't think you should say that was the recording . project manager: But that worked well having having a whiteboard that we could draw on as well as having the PowerPoint , 'cause the I find that the problem with PowerPoint often is that it's so static and you can't change it once you're in there , marketing: It is a bit limiting , isn't it ? industrial designer: Yeah . user interface: Yeah , and and and this time also the time limits but actually preparing the marketing: Yeah . marketing: you didn't have the whole whooshing thing , 'cause there wasn't time for that , so yeah . We could make some little user interface: But yeah , but already just just preparing the slides before before the meeting , yeah . marketing: Are we supposed to say nice things about Jen now ? industrial designer: project manager: And presumably you don't you can say nasty things as well . project manager: Did anyone feel that they were getting sort of covered up and not being able to say their bit ? user interface: To express them industrial designer: . user interface: pretty novel solution for a for a remote control really , all this flipping open thing and project manager: Yeah . marketing: I don't know , I don't go shopping for remote controls that often , maybe somebody's already though of it . user interface: Yeah , neither neither do I , project manager: user interface: but I've never seen anything and and none of my examples were was was like this , actually , so . industrial designer: project manager: user interface: Yeah maybe w maybe we could have a patent on this one . marketing: I think we'd like to think the ideas were new , project manager: Banana remote . Vibrate user interface: marketing: Yeah , but that would just come up with like other things really wouldn't it . project manager: well within budget , including a little what have we got ? One Euro left over for bits that we didn't foresee . Were there any was there anything that you found difficult , or anything that didn't go as smoothly as you'd hope ? user interface: And my main difficulty was the the time pressure . industrial designer: I thought that was good though , because if you're given too much time then you got nothing to do with your time and yeah . project manager: We've got about five minutes left , but if we've finished , then we've finished . industrial designer: We certainly are , project manager: and you should never drag a meeting on just because you have extra time . marketing: project manager: It was very productive day and marketing: We could draw animals on the board again . industrial designer: user interface: Oh , you don't like anim marketing: It's just minging . project manager: Right , so we have to complete the final questionnaire and meeting summary when they send it . industrial designer: Was there a questionnaire already sent ? project manager: I don't know if it's already sent or not . project manager: presumably I have to marketing: Do we have to go back into the other room or can we stay in here now ? project manager: I don't see why you can't stay here , really
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ES2007a
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project manager: How do we sta wa how do we start ? Does anybody know ? marketing: Oh , another one . project manager: I haven't looked at it , but let's just start it off and we'll see what happens . project manager: So is the agenda ? Opening , acquaintance , tool training and project plan , discussion and then closing . project manager: Project method , functional design , individual work , another meeting , conceptual design , individual work , and a meeting of details design , individual work and a meeting . Try out the whiteboard , every participant should draw their favourite animal and sum up their favourite characteristics of that animal . So are we supposed to bring the little things for the project manager: Yeah , why don't you just c , I think just clip on clip marketing: project manager: do you have a belt ? industrial designer: . So my favourite animal project manager: Yeah , what's your favourite animal ? industrial designer: 'Kay marketing: Ah . project manager: 'Kay , and you want to write up on there , it says you've gotta sum up your f f your favourite characteristics of that animal . project manager: Do you want to use the wipe the m the wiper and wipe it off ? industrial designer: Okay . project manager: And Mister aesthetics designer do you wanna go next ? user interface: Aesthetic yep , sure . Can I just draw the face ? project manager: yeah , I think you can just draw the face , but then you'll have to describe in writing how the rest of it looks . project manager: Okay , do y do you wanna do some write marketing: Why ? project manager: you wanna just write some words about it ? marketing: Because cuddly . And they can feel when a human's got problems so project manager: Wow , so they're kinda spiritual . project manager: but for the for th for this meeting I'll s draw a little marketing: industrial designer: Oh that's a project manager: no user interface: industrial designer: user interface: A prairie dog ? project manager: no user interface: Oh a squirrel ? project manager: That's exactly what it is . project manager: Okay , well , you got it's a s It's a squirrel , and I like them , because they're cute and stupid . Production cost , ah right it's gotta be can't cost any more than twelve fifty to make . user interface: So I think before we close , we are expected the last slide wanted us to maybe discuss longer what our what our ideas where . user interface: Yeah , I think we're before we close the meeting , we're supposed to come up with some ideas for project manager: Oh k so we're actually supposed to be doing this discussion like right now are we or user interface: Yeah . project manager: I thought this was just t giving us instructions for the re to do next , but user interface: Yeah , I think this is just the preliminary , get some rough ideas for what our experiences with remote controls have been and and what we would roughly what we would incorporate into a new one maybe . industrial designer: Is this a T_V_ one we are supposed to make ? marketing: Yeah . Are we are we going for like like telephones are going little teeny tiny things or we are going for something that's that's big and marketing: Medium . Yeah it seems like there's like there's sort of a tension between two ideas , you want you want one remote that maybe can work all all of the functions of T_V_ and if you have whatever associated with T_V_ the D_V_D_ player , or something like that , project manager: Video and ts hi-fi and stuff . user interface: but like at the same time you don't wanna really busy remote with a thousand buttons on it or something . project manager: 'Cause I I I was thinking something that's got different like maybe a a an L_C_D_ display on it that's got different pages for different devices , marketing: project manager: but that would p that would probably be quite expensive . industrial designer: But how do we know how much , how much do we have per how much ? marketing: Twelve fifty . industrial designer: So do we have to be realistic within the budget or project manager: Well at the moment we could , wa we industrial designer: Close pr I don't know how much it would cost . marketing: Guess project manager: 'cause we this is what we th what we're doing at the moment is just saying what what we'd like , and then after we after we've found out what we can like , some different ideas , we can then go and do the research to find out if these any of these ideas are feasible or not . marketing: Couldn't we have like one that comes out ? Like so you have one in like industrial designer: Yeah . And then you have one for your D_V_D_ and you sort of slide it out , and then you have another one , you slide it out . So it's not you actually just putting three or four different remotes together but making them thinner , and into one basically . industrial designer: have one very complicated one on one side with all the D_V_D_ and V_C_R_ access and stuff , and then on the other side o one a remote control that would be very very simple with just the channel , program plus and minus , and the just the mute button , for example . user interface: I'm not sure if that's like industrial designer: Or grandma as well , you know it's like what is the mute button . user interface: I'm not sure if it's a good idea to have a two sided remote though , 'cause it would be very hard to use in the way that you mani manipulate it . industrial designer: No , but you would slide it into someth like something on the back would hold like you wouldn't be able to press the buttons , but user interface: Oh . project manager: F flip it open and you've got all the buttons , or you flip it closed and you've just got the basic buttons on the outside maybe . user interface: I guess by the end of this meeting we should have at least a a rough conception you know stage one was technical functions design , what effect the apparatus should have . so we still have time in our next meeting to come up with the actual concept for the user interface , but the the functions that we're sure that we want are that it can control the T_V_ , but also devices connected to the to the T_V_ , be able to operate project manager: Yeah . project manager: I have got I think we should also have a back-up plan of I 'cause I I I just think that it might be expensive to make something that we don't , we haven't been told it has to be something that will control everything . We should have a back-up plan of just a really good television remote control , that just that is just for a T_V_ , but it's just a really good , nice one . project manager: What do you reckon ? See 'cause , I'm just thinking bearing in mind th we've gotta we have to have something that's cheap to make . Yeah , that's true , maybe we should just concentrate on having a a good T_V_ remote , and have it be project manager: I think we'll be able to come up with ideas and stuff a lot quicker . user interface: have it be like ergonomic so it's comfortable to use , project manager: Yeah . user interface: simple to use , and looks decent and project manager: May w you know , maybe even marketing: But what'll make it what'll make it interesting for people to buy though ? project manager: Or maybe even so something that's for disabled people marketing: if it's if it's just like project manager: or so people that b don't see very well or big buttons for touchy buttons for user interface: Sorta find a niche for our remote , like market it to a certain kind of p kind of people , project manager: Yeah . Yeah , rathe rather than focus on project manager: Otherwise we'll be we'll be here all day talking about do this let's do that n I think we sh I think we should user interface: Y Yeah . industrial designer: Yeah , 'cause at the end of the day if it says just T_V_ remote , doesn't say com combination with all all the r user interface: Yeah . obviously everyone we're you know sounds like we're all a bit sort of gadget heads and we like things that do everything at once , but you know , that's user interface: Remotes spinning out from other remotes and having little nested remotes inside . industrial designer: marketing: I think a flip up thing , 'cause you always have this problem of like if it's on this well I did anyway , like we had five or six remotes and they would be lying on the c on the coach , and you'd come and sit down and ooh , the telephone's the television switched on or something . So maybe something that like does have a lid or closes , so you don't accidentally press a button or record button for something . project manager: Okay , like a lock f like a lock functs function on it like you have on your telephones , yeah . user interface: Yeah , that's true what you were saying , it doesn't have to have a flip function , it can just have a lock function , so that it's not not usable when you don't want it to be usable . marketing: project manager: so we've got some ideas , we've got user interface: I guess that's good good for now . marketing: W What does I_D_V_I_D_N_M_E_ stand for ? project manager: Industrial Designer which is marketing: Ah ri okay . project manager: that's you , so you gotta you go , you're you're gonna be the one that's working out what what buttons we need . project manager: Industrial Designer , you are the one , you know , you're gonna be working out kind of box it goes in , I guess so , whether it's what goes into the box , somehow . Har how it works an project manager: And in marketing industrial designer: Bu marketing: These are requirement specification . marketing: So what the user requires project manager: Yeah , what industrial designer: Do you think our two kind of overlap , because marketing: in a remote . project manager: You two you two are gonna be just , I think , you just double up , you know , you working together . project manager: You're the one that's gotta go and find out do th do the research , see what people want in a remote , what buttons are used more often , and s stuff like that . industrial designer: user interface: marketing: So , do we take these off ? industrial designer: I don't {disfmarker}
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industrial designer: Who is gonna do a PowerPoint presentation ? user interface: Think we all industrial designer: You will as well ? user interface: Huh . I just wanna 'cause basically I can't re I've really crap at remembering everyone's name so I just wanna rather than going Miss Marketing and Miss this and Miss that wanted to know your names again . industrial designer: Okay I'm project manager: just gonna leave this up here 'cause I'll you know . And you're s r R_E_I_S_S_ marketing: I am Reissa . this is gonna go a lot better than the last meeting , basically , industrial designer: user interface: project manager: 'cause I know what I'm supposed to be doing now . industrial designer: marketing: project manager: I am your Project Manager , and , yeah , I'm just here to industrial designer: project manager: sort of liaise between the three of you and get things going , get people talking and and I'm gonna be making notes and sending them off to the powers that be and stuff basically . right , this for the purposes of this meeting what this meeting is all about is I'm gonna have some presentations from all three of you , what you've been working on for the last wee while , when you haven't been getting hit with spam on your computers and and , you know , filling out silly questionnaires and things . We'll we'll talk about what we actually need as a final coming together of it all . and then we'll , yeah , we'll sort of conclude anything else comes up at the end of it . industrial designer: How long is the meeting ? project manager: This meeting it's not very long . So I want each of your presentations to not be too long , five five minutes , something like that . project manager: if you haven't done a PowerPoint thingy , it doesn't matter , it it just it just says that you it's that's just one particular medium . If you haven't had time to prepare one , you can draw stuff on the noteboard , you can talk to us , you can you know however you want to do your little presentation , basically , you can . project manager: are you b are you joining in with this meeting here marketing: I yeah , yeah . project manager: or are y or are y or are you are you just are you just doing some Internet shopping there ? user interface: Think she's finishing up her presentation . Alright , let's have well , we all know that it's it's a remote control that we're gonna be dealing with . project manager: I think the first thing we should look at is probably the what it is that it is actually supposed to be . project manager: You don't have to worry about screwing it in just industrial designer: Are we getting i Really ? project manager: there you go . marketing: industrial designer: So the working design , I've got a very quick presentation on this , so I've oh no , you can't see a thing . So the idea is that we've got the energy source , which in our case will pr , oh well okay , never mind . So I think maybe two batteries , I dunno what they're called six , or something like that . industrial designer: and then then on the remote control itself will have the sender for the signal , which could be an infra-red signal , which will be sent by an electronic chip . industrial designer: And the sender will send to the telly itself an infra-red signal to tell it to switch on or switch channels . industrial designer: Sorry the presentation wasn't very clear but project manager: I prefer the pe I prefer the human touch personally . industrial designer: should I erase this or project manager: Do you wanna just give us a moment , I just wanna copy this down . project manager: I dunno if you guys have got any questions for Catherine on any of this ? industrial designer: Fine . Or suggestions ? marketing: Is a battery like the only way of industrial designer: Well , it's just , you don't want it plugged in really , s user interface: Yeah , alternate energy source , like win wind power or project manager: Yeah , you blow on it and i industrial designer: In indoors . marketing: No I meant like industrial designer: marketing: No 'cause like cha 'cause always changing batteries can get like annoying . industrial designer: marketing: The battery's down and maybe , I dunno , solar charged ? industrial designer: I dunno , swi I th I th I think changing your batteries once every six months is not really a pain , but project manager: Yeah , it's worked for the last fifty years you know . user interface: One question I have , and I don't know how much control we have over this is , as far as the infra-red signal , do we have control over , you know , how far away you can be from the receiving unit , the the T_V_ , and still have it be operational ? , maybe we want one with a strong signal stream . project manager: It's never gonna be more than it's never gonna be , you kno unless you've got a T_V_ the size of a football pitch , it's not doesn't have to go that far , user interface: industrial designer: Well , the thing is you you don't project manager: does it ? Doesn't have to go through a wall , because you're not gonna be looking through a wall . marketing: Yeah , but if like you're on the phone in the other room and you need turn television off or something and you don't really want to go into the put the telephone down , and go into the other room . industrial designer: Well , we can make the the signal strong enough to go through walls if if you fancy it . I didn't think about that but marketing: How about Bluetooth ? Instead of using infra-red , use Bluetooth . industrial designer: Why not ? I just think that it's it's gonna cost more marketing: Isn't that a better signal ? project manager: Yeah , yeah I d it sounds like you you w don't wanna overcomplicate things . industrial designer: and I'm I'm not sure it's you're gonna use it . industrial designer: It's a fancy idea it's quite nice , but then I don't th I dunno , either you if you wanna watch the telly you're in the room , project manager: Yeah , exactly . industrial designer: you are gonna project manager: Basically , we're we're desi we're designing and marketing a television remote control unit . industrial designer: But project manager: We're not w w w w designing something that you can plug in a headset to and and you know connect to your laptop computer and stuff . industrial designer: Oh , we can we can keep the idea if you i We can see at a later stage , maybe , I don't marketing: 'S just an idea . industrial designer: Do you need the border ? user interface: I'm just gonna use the PowerPoint . user interface: Yeah , and basically , as far as methods , I was I was looking looking at looking at already existing remotes , trying to find some inspiration from designs that are already out there . Thinking of what we can retain , what we can do away with , what we what we can perfect a little bit as far as design . we don't want to do something that's too radical of a change , I guess , people want a remote that's familiar , that has their favourite functionalities and and does the basics , but project manager: yeah . user interface: so we can improve what's out there and maintain that , the basic functionality that people want . so things that seem like absolute must-haves would be a volume control , so up-down keys for that , channel keys up-down , but then also a numerical key pad so that they can just key directly to the channel that they want , rather than doing up-down , and a mute button . one thing that I didn't include here , that I forgot that we talked about last time , was doing some sort of lock function . And so in the research that I was doing there's basically two types of remotes , ones that are engineering centred and ones that are more user centred , which I don't know if I can access the web page from here , but I can show you . So this is a engineer centred one , so you see it's rather busy , but it also lets you play your movie , stop your movie , fast-forward , all this , freeze frame . it's it's easier to g just glance at this and see what's possible to do , project manager: Yeah . user interface: And I judging from what what we all talked about during our last meeting I kind of gathered that that's what we were going after , or the direction we were going in at least . So , the engineering centred ones provide a lot of functionality , but it can be a little bit overwhelming , so the user centred ones just focus on ease of use . and this sort of overlaps with what the marketing person , Reissa , marketing: user interface: because we we need to find out what what people want before we make firm decisions on this . This w research that you've been doing looki looking at other , you know , existing units stuff . have you found that anyone else has do has looked into the locking function or user interface: No that that that seemed like a novel idea as f as far as I know . I dunno , what do you guys have a a yea or nay on that a feeling about whether that's really necessary ? project manager: I would say it's If it's simple to do , which I think it probably should be , user interface: Yeah . project manager: even if it's a physical , you know , a f a like a f a physical switch or a physical cover for the remote , even something like that , then yes , user interface: project manager: it's like , you know , like s you said earlier on ab ab ab a flip thing , something like that , user interface: Right . I've had word down from head office that something that we should be centred well , something we should take into account is we've gotta keep the corporate image within this remote control unit . project manager: You know , the the company it's it's , from what I can see from our other products , are yellow with blue writing on them . project manager: So it's kinda gotta look it's gotta look new and s you know something fashionable . If if remote control well , if telephones can be fashionable , then maybe remote control units can be . user interface: Well yeah these , I think , we can so we talked about the layout in my presentation and what I didn't mention yet really is is the sort of like the ergonomic design . Because we need user interface: I t I think we can make big improvements over these two that you see here , . industrial designer: user interface: everything is going t ergonomic , you know , there's you know mice for your computers that are very ergonomic and keyboards and that could be one of our niches p sort of in the market , I guess . user interface: Yeah , then you just have to do function F_ eight and it should come up . Well , for our marketing report we observed remote control users in a usability lab , and also gave so this is research and we also gave participants questionnaires to fill out . total number of people tested were a hundred just so you know , so that hundred people were tested and these were the findings . eighty f eighty per cent of them would spend more money if the rem remote control looked really cool and fancy . So , they don't like like the way they operate it doesn't like match how people behave . per cent of the users say that they only use ten per cent of the buttons on a remote , so probably if you have like one , two , three , four , five , the whole up to z ten , they probably don't use those , they only use the up and down channel . project manager: You are a child of technology , aren't you ? marketing: so yeah I was thinking something easy to use , especially for older people . And it's easy to find , so I don't know whether maybe and also we asked them whether they wanted whether they'd be interested in voice activating . marketing: so basically the majority except for the forty five to fifty five year olds for some reason didn't want a voice activated one . And neither did the older generation , but the younger generation who we are catering for , like who have most of the money nowadays , do want a voice act speech recognition in a remote . industrial designer: project manager: but do the younger generation have the money ? They they don't . project manager: It's older generation , they're the ones that have gone out and marketing: Well the twenty five to thirty five year old , and thirty five , and the thirty five to forty five , forty five point seven per cent say no , so project manager: People people from the age of thirty f there's a big drop off there . marketing: project manager: For people up to the age of thirty five , you're kinda saying , yeah , they want it . but no they're not sort of most people that have the money are people from the age of thirty five to fifty five , user interface: Yeah , that would be my guess as well . marketing: So they don't project manager: d and tha marketing: Well project manager: and that's a that's quite a minority there , so yeah , it's not even like fifty fifty that's th thirty five per cent . user interface: What about just from the the prospective of our manufacturing cost ? if if it's twelve fifty per unit . marketing: also with with buttons , a thing called R_S_I_ , so wrist sense user interface: Repetitive strain rep repetitive strain injury marketing: Huh ? user interface: or like from doing marketing: Yeah , repetitive strains injury , so they don't I think people who watch T_V_ maybe too often , keep changing channel hurts their wrist . project manager: So y so it's so it's so you got user interface: project manager: so that's something we should have a look into then i when desi when designing the ergonomics of marketing: Yeah user interface: . project manager: see have a look if there's any w any medical background we can find out about this . industrial designer: Maybe it could be , instead of pressing button it could be just touching a marketing: Yeah . project manager: Let's jus marketing: Maybe project manager: we just want need to cover our arses so that people aren't gonna sue us in ten years' time , say your remote control gave me repetitive strain injury . project manager: I'll see if I can get see if I can get hold of them for the next meeting . I think we can do some really in in that department , the the ergonomic department , we can make some some really good improvements . Maybe th the buttons not so high up so you don't have to press so much , user interface: . okay , so we've basically we've decide we've d we've decided that it's gonna be , you know , we're going for a basic television remote . project manager: Now going back to the industrial design of it , you know , we were looking at whether to use maybe infra-red or Bluetooth . I think , we should just go with the simplest option on everything , and that would be infra-red , energy source , that would be batteries . mean we we can look into using the s , you know , the little tiny weeny batteries , all like special long-lasting batteries . But a in there's no I don't think there's any point in making a remote control unit that's gonna last for fifty years , because technology will have changed and , you know , we won't have televisions in ten years' time . user interface: Yeah , it seems like we're all on the pretty much on the same page . Have you been ge has have any of you lot been getting loads of crap spam on your computers ? user interface: Oh it's probably just you , 'cause you're the project manager . Do oh have you guys found out if we can if we can e-mail stuff to each other ? marketing: Yeah , you can . I industrial designer: Well , in the project announcement , you've got the addresses , I think . marketing: I think he's participant one , aren't you ? industrial designer: So Project Manager , it's participant one at A_M_I_ . project manager: Can you all d e-mail me your e-mail addresses ? marketing: project manager: . industrial designer: You have them i you have them , user interface: Well it's just w it's just it's just par participant one , participant two . project manager: Send me , yeah industrial designer: You want to have friends , don't you ? project manager: yeah , okay . user interface: So are we headed towards like a b a big yellow and black remote as far as maybe that's our next meeting that we discuss that . project manager: Is it yellow and black or is it yellow and blue ? I I kind of thought it was blue writing on a yellow background , but I might be just going a bit user interface: Well , it's like white on i white and blue on a black background with white with yellow borders . project manager: Well , maybe you can come up with a few with a couple of different ideas ? industrial designer: It wouldn't be user interface: . marketing: Can't we have different colours in the remotes , so somebody can choose different col project manager: Well , see the thing is is we've gotta keep the company image . project manager: It's gotta say people have gotta look at this remote control and instantly recognise that it's a Real Reaction i product . marketing: But if it's a R_R_ , it would be Real Reaction , project manager: There's loads of companies that called R_R_ . project manager: This is slog but this is the slogan , this is the the the the type . user interface: And this is something that came on down from from the higher ups , project manager: Yeah . project manager: Not necessarily even if i it just has to ye but you have to look at the product and instantly know that it's one of our products industrial designer: Well you could project manager: as opposed to a Sony product or a , you know , a Panasonic product . project manager: It's got to so maybe , so you can have a look at our our other products and see if they all follow a s similar vein , perhaps . industrial designer: It could come But it could come in different colours and have the R_R_ colours just somewhere project manager: Yeah . industrial designer: like just around the lock button could be the R_R_ logo or colours and project manager: Yeah . project manager: If we've if we've finished at five minutes before the meeting's supposed to finish , then that means we get an extra five minutes for lunch . I just have to there's a few little bits and pieces I have to write down , but Take your headsets off , kick back , smoke 'em if you got 'em
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project manager: I figured with the spam thing , if you can't beat it , join in . user interface: marketing: user interface: That's the kind of spam that everybody likes to receive . project manager: Are you ready ? Okay , right , well , I take it that you are all ready now . which was we got together just to basically decide on well to talk about what it is that we were actually supposed to be doing , marketing: project manager: and who we all are and stuff like that , get bit more of an idea together of what's going on . what we are gonna talk about in this meeting is now that we know what it is that we are doing , now we know that it's a T_V_ remote and stuff and you guys have just been off doing some some R_ and D_ for that , that's research and development for those that haven't heard that before , user interface: marketing: yeah , we're gonna hear your th three little presentations , marketing: project manager: whether they be on computer or on the whiteboard or whatever you want . Do you have any preference of order ? project manager: I'd like to hear marketing: project manager: o I'd like to hear who's g who's on the from from Catherine actually first . I want what I'd like to hear about is if we've finally decided on what sort of energy we're gonna be using and industrial designer: marketing: Batteries . project manager: It's just that yeah , let's let's hear from you first . industrial designer: Where is that thing ? user interface: Okay , it's marketing: It's here . industrial designer: so for the energy sources we can have a basic battery , a hand dynamo which is which was used in the fifties for torches , if you remember that kind of which wouldn't be v wouldn't be v v project manager: I don't think any of us remember the fifties . marketing: industrial designer: You can have a kinetic provision of energy , which is used on some watches these days . industrial designer: Or you can use solar cells , but I'm not sure about that indoors , really , but user interface: Well , there's sometimes combinations , like calculators do combinations of battery with but also using some solar power . project manager: Do sol solar panel things , do they have to work from the sun or can they work from a light bulb ? marketing: . user interface: I think , it has to be on the on the solar energy , but I don't know . industrial designer: And if we want something fancier , I think the kinetic provision of energy could be nice , marketing: . industrial designer: For the case of the remotes itself , they can be a general case , which is just a flat one . You can have a curved one or a double curved one , if you know what , so project manager: What's a double curved one ? industrial designer: You know , kind of more ergonomic , that kind of suits the palm of your hand , that kind of thing . industrial designer: So then the case material itself , so it can be either plastic or latex , rubber , wood , or titanium . And th for each of them you have cases where for example titanium , you can't use it for if you if we're choosing a double curved case , we can't choose titanium . And if we are choosing solar cells then we can't choose latex for the case material , so we just have to take that into account . And I think we discussed earlier on the R_ S_ I_ problem thing , so we could project manager: So that might be an idea of using the rubber , industrial designer: Yeah . project manager: but then it should , you know user interface: Let's have a squeezable remote . And also it doesn't break as easily maybe , project manager: when a T_V_ programme's got one industrial designer: I dunno user interface: project manager: watching the match and your team's just lost , you can fuzz it across the room and it'll bounce off the wall back at you . marketing: I think rubber's project manager: Rubber , we're all we're all going we're all liking that idea ? You think you can market that ? marketing: But after my after my fashion thing , I think you'll realise that rubber is more project manager: Ooh , we like rubber , ooh . And then there are the push-buttons , so you can have basic push-buttons or a scroll-wheels , like you have on a mouse , or you could have L_C_D_ , which gives you a display . industrial designer: So if you use a rubber double curved case , you must use rubber push-buttons . project manager: Well , we're gonna go with I think we've decided that it's gonna be a rubber case so industrial designer: So it's a constraint . Yeah , but is it a double curved one or not ? If it's not a double curved , then we've got the choice for the push-buttons , if it's a double curve , we've gotta go for rubber push-buttons . user interface: If it's rubber , isn't it malleable anyway , it doesn't matter if it's double isn't a rubber case , mean it's completely flexed , it it flexes to whatever they want it to ? Mean so what's the difference between a normal rubber case and a rubble doub double rubber double curved case ? project manager: rubble double double . industrial designer: No , but na le you see , you've got , okay , the energy that's one thing , project manager: I'll have a Big Mac , please . And that's we don't care if it's rub rubber or not , but then we've decided that we going for rubber for the case material . So if we've chosen rub rubber and if now we have the choice for the case whether it's flat , single curved or double curved . And I'm just saying if it if we choose it to be double curved then we need to go I dunno why , but we need to go for rubber push-buttons . so the push-buttons themselves they can be just simple or they can be so that's just the electronics between the but behind the push-buttons . industrial designer: and the price that go with it with it , so the simple push-buttons are gonna be the cheapest . If we get an advanced chip which is used for the L_C_D_ , the display thing , then that's even more expensive . project manager: is , okay , advanced chip on print , which I presume is like one P_C_B_ and that's got all the electronics on one board including the infra-red sender ? industrial designer: . what a what alternatives do we have to that ? Y what alternatives do we have to the chip on print ? industrial designer: Well , if if it's not chip on print then , I guess , you get different chip components , and you build them separately and doesn't include the infra-red . It's less expensive project manager: so it sounds industrial designer: Technically speaking , it's not as advanced , but it does the job , too . project manager: So , why would we not go for that ? If it's something that's inside the the unit . project manager: we wanna go for an i i all industrial designer: So let's not go for the project manager: so long as it works , industrial designer: Yeah , yeah . marketing: What about the just developed sample sensor ? user interface: I think push-buttons is project manager: What about what ? marketing: G there , the sample sensor , sample speaker thing . industrial designer: Well project manager: Well , what do we need a speaker for in a remote control unit ? marketing: I dunno . industrial designer: It'd be it'd be cool , but they are saying they've just developed it , user interface: Yeah . But it's gonna be the most expensive option , probably and project manager: S user interface: Th the the speech recognition option is it doesn't seem really very promising for us , project manager: Yeah . user interface: 'cause The yeah the example that they're already using it for is with the coffee machine , where , basically , you can program a sample wi That when you say something it will give a response , and you program the response as well . So you can program your coffee-maker that when you say , good morning , to it it says , hello Rick , or whatever . user interface: it would be one thing if it was speech recognition where you say something and it turns the T_V_ on like , turn the T_V_ on , and i turns comes on , but it's not that . user interface: So , yeah , like what's the point of saying , Hello remote , hello , how how are you ? marketing: Oh , then then project manager: Yeah . marketing: I thought I thought it was when they said user interface: Yeah , if you're really lonely , it is it's marketing: I thought when they said , voice recognition , they meant like , industrial designer: Channel five . industrial designer: Okay , so I'll go back , maybe , to the previous slide and we can decide for each problem , what we should choose . project manager: It's cheap , it's cheerful , it's worked , does work . Then the case , do you want it flat or curved or sing or double curved ? project manager: We were go we were going with the late with the the R_S_I_ rubber , weren't we ? user interface: Yeah , so we want it rub rubber double curved . industrial designer: Okay , so then if we use double curved case , then we have to u choose rubber push-buttons , project manager: Yep , but we're going for the simple buttons . industrial designer: and that's fine ? project manager: And it's cheapest all round , it sounds kinda funky , and we can also market it industrial designer: P user interface: Yeah . project manager: as i 'cause we were s saying earl you were saying earlier in your research that the the people have the R_ people were getting the complaining about R_S_I_ , and this is anti-R_S_I_ . You industrial designer: I thought they would give an option of flat buttons or a project manager: You see , you can still get it does you still get repetitive strain injury , whether you are pressing a button or pressing a flat bit of screen . project manager: It's the v it's the fact that you are pressing the same doing the same movement . industrial designer: project manager: But the fact that this this rubber i is actually used in these anti-R_S_I_ ps specific marketing: . marketing: Yeah , so they can sit there and go like user interface: Not that watching T_V_ should be that stressful . project manager: And you know , yeah , you can fuzz it across the room and throw it at throw it at your children yeah . marketing: user interface: Oh yeah , I guess T_V_ can be stressful , yeah , if you're watching sports . I also took Reissa's marketing findings from the last meeting into consideration , 'cause I think that's that's crucial as far as what keys we're going to inc inclu what buttons we are going to include and and how they're laid out . user interface: and so the manufacturing division sent some some samples of of interface components that we might be interested in using that have been used in other products , like the coffee machine . It would just be probably the most expensive part of our remote without any actual interesting functionality as far as operating the T_V_ . so yeah , they they also give the they they suggested the idea of using a spinning wheel like you use on the side of an M_P_ three player like iPod . user interface: so we've already addressed that and I think that would actually be worse for something like R_S_I_ you got that thumb movement that you're constantly doing . user interface: and I I have a feeling that we're interested in in something more general , but they suggested , you know , going i a little bit into a a niche , like either gearing our remote towards kids , where you could have lot of colours , the keys might be you know , funny or or , project manager: user interface: or something for the elderly , where the remote's very large and the buttons are very large and there's only a few buttons . But you know we can we can discuss this , but it sounded like from our last meeting we really wanted something that was general , but done well . You don't want you want people to be able to quickly access the buttons that they use a lot without always pressing the wrong one . And I didn't mention that we need a power button in our last I can give you an example here of , good layout and bad layout industrial designer: user interface: from our manufacturing department . So this would be an example of bad layout , where you have volume up and volume down , but they have a V_ on both of them , so project manager: Yeah . user interface: And so , yeah , I th I think my personal preferences of we've all kind of talked about and seemed to be on the same page . user interface: I didn't I didn't think the spinning-wheel or the L_C_ display were were crucial for us . Well let's so w what are our definite decisions on this then as a team ? The The the the interface type we're going for user interface: So we're we're not gonna have any sort of display I think . user interface: ideally , a a power , channel up , channel down , volume up , volume down , and a numerical keypad . And some sort of it will either have a a lock button like we mentioned or or a cover or something like that . user interface: Well now that we've decided on our project manager: Are we gonna hav hav an are we d marketing: project manager: have we decided on whether w we're gonna s supplement it with anything , you know , colours or particular gimmicky bits to it , we're not we're just gonna go for something user interface: it seems like we wouldn't wanna make it too busy and too sort of gaudy , project manager: We're marketing: Maybe we can user interface: but Yeah , I would say mayb maybe a couple of colours like like a black with with yellow and somewhere , like maybe the R_R_ can be yellow , or something like that . Let's move over to user interface: I I guess the fact also that we are having a rubber case would prevent us from having the cover function that we thought of before . user interface: 'cause s so if we wanna have a lock of some sort it would have to be a button . user interface: But I think that should be , I can speak with the button department , but I think that it should be easy to have a button that just prevents prevents the other the other buttons from operating . Well , I'm just basically letting you know what's happening in the markets project manager: yeah . marketing: and also recent investigation that we've done in the remote control market , we have found that for the remote control market these are like most important aspects like that we really need to project manager: marketing: which we've already probably discussed . So the remote control has to look and feel fancier than the ones that already that we already have . So it has to be project manager: Yeah , why should people buy this when they're already got a remote that came with the T_V_ ? marketing: Yep . So project manager: What's that mean ? marketing: Technologically it should be like work , basically , I guess . user interface: Well it should be it should be maybe cutting edge in some sense , marketing: Should user interface: have something that's little more technologically advanced than what's on the market . project manager: Okay , now the trouble is is we've already decided that we're going with the stuff that works already , that's cheap . user interface: it's different , but I wouldn't say like a rubber remote is fancy . marketing: That's why I was thinking , Bluetooth , 'cause if you like put up Bluetooth , and it's like a Bluetooth remote control , everybody's gonna like , oh , 'cause Bluetooth is the in thing nowadays , like it really is , like people and when it comes to marketing like that's what people go for , they don't really care whether , you know , at the end of the day whether it works properly or not . marketing: Well , they do , but it's like it's not project manager: One hundred per cent , that's your first thing , you go , oh I'm not gonna buy that , 'cause I dunno if it works or not . project manager: Okay , well , what do you two think about this ? user interface: So is is the advantage of Bluetooth that you can just like synchronise it with other marketing: But like project manager: Yeah , what I don't understand what m user interface: electronics ? marketing: You could always insert , yeah . user interface: Yeah , that's basically what it allows you to do , project manager: Yeah , user interface: right ? project manager: and it this is just gonna all this is being used for is your television . marketing: Yeah , but , people like project manager: It would that would mean you'd need a television that has Bluetooth in it , which no no television does , marketing: Well , if you're looking at if you looking at something that's going to be bought by people , you have to make it new , you have to make it state of the art . industrial designer: Well project manager: does it ? That would mean we'd have to make a television as well . industrial designer: Bluetooth would , for example , enable you , I think , to connect for example you if you get a w call on your mobile phone , but your mobile phone is downstairs or something , you would get on your television you're being called by this person right now . industrial designer: No i user interface: Yeah , the that wouldn't be the remote so much , project manager: Yeah , user interface: project manager: and i industrial designer: No , but if you get Bluetooth on the remote , you'd be able to project manager: Nah , the televi the television would have to be a Bluetooth compatible , basically . marketing: Well , it doesn't project manager: An and there is no there is no such thing marketing: Like it doesn't have to be , you know , Bluetooth , that was just an idea , but like it needs do something that , you know , is new . Whether it's a battery it could be something really really minor , you know , like but I think we are really keeping to what is already out there , and people've already seen it , people've already got it . marketing: If we want something new , we need to move away from what we already have and just go creative . It's been done for watches , but I haven't seen that for remotes , yet . marketing: project manager: The fact that it's made out of this rubber , we can throw it about . Th we should encourage people to throw their remote controls about , because it charges itself up by doing it . industrial designer: Yeah , well , and in little characters you say , yeah , but not too much . user interface: Yes , so can project manager: But yeah , by the squeezing it the marketing: I think , safety s user interface: Yeah , we can make the squeezing of the rubber be the be the generating like the energy generator . Next year's fashion i very much in fruit and vegetables are thm are like the theme for cloths , shoes and furniture . So next year people will be buying , I found this really funny , you know , strawberry shaped chairs , industrial designer: user interface: Okay , so we could have keys that are like a b like a broccoli key and a and an avocado key on them . and as it's rubber the feel which is in this year is spongy , so it's it's not quite spongy , but spongy , I would say is user interface: . And so personal what I was just saying like move away from the current remote controls like the look and the feel of the current ones and change the look and feel , while still keeping to the company's image , basically . marketing: So we're moving in the right direction like project manager: Alright , yeah , no , this i this is good , user interface: Yeah . project manager: so through all that we've we go we're right , we're gonna go go back to going with the kinetic thing , industrial designer: Yep . project manager: that's great , using the spongy rubber that we were talking about that anti-R_S_I_ you can as you squeeze it you are not only therapeuticising yourself , you are charging the batteries , marketing: . project manager: industrial designer: sued the Beatles so user interface: Okay , we'll make it a pomegranate , a big pomegranate . industrial designer: project manager: Well , okay , it seems like the only thing that we haven't really finally agreed on is its image . Like , yeah , we're we're saying no we don't want it to be fruit and vegetables , but we dunno what it should be , user interface: . project manager: or like are we going yeah it looks slick , but what do what do we mean by slick sort of thing ? marketing: Well I think , if it's rubber it needs to be project manager: you said earlier on i it should be funky . I think , it's it should be , what do you associate with rubber ? You know like project manager: L keep it clean , keep it clean . industrial designer: marketing: Okay , sor I sorry , I used the wrong word , what do you associate with the mate the material that material ? industrial designer: marketing: like I'm just thinking bright colours . Wanna make it different colours so anybody can choo like like project manager: Like the volume buttons should be the all the same colour and the d and the the channel buttons should be one colour and stuff like that , do you mean ? user interface: . Tha user interface: The one thing I'm wondering about , I hope that we're not going like too much down a gimmicky road of of having project manager: Yeah , we that's we we user interface: if somebody go goes into the store they're gonna see like three or four normal remotes , and then a big spongy pink t tomato remote . user interface: what are ninety per cent of people gonna take ? marketing: Well I can say in this country , you'll get , you know , lots of people wanting something really funky and cool . project manager: marketing: And parents will see the will see the pro as well , because it's like kids won't break it , it's not breakable if you throw it around . The only thing is is that really small kids might chew on it , but project manager: Well , it's it's gotta be chew proof . marketing: So user interface: marketing: so it's rea it's quite project manager: marketing: it's quite like user friendly industrial designer: marketing: and also for different families , like like family use as well , so for little kids and for old ki like teenagers will like it , I think . Especially maybe younger girls if it's in pink they'll be like pink remote control for their room something . project manager: So , what are you saying , maybe we should market it in different colours for different marketing: Yeah . project manager: so we could do like the pink range , the blue range , the green range , the industrial designer: That's yeah . marketing: So like you walk in , you're like , oh I like that remote control , because it's so bright , and then , and then the shop assistant comes up and says , oh what colour would you like ? and then they go like , oh I can choose the colour wow . So it puts , I think , even the customer into more control over what they're buying instead of , you've got all colour it's either that or nothing . user interface: Yeah , that that seems to work well with for products like iPod , marketing: It's user interface: where , you know , you have a variety of colours , that people feel like they're customising it when they buy it , even , you know , just just by the fact of choosing . industrial designer: Although I'd be curious to see how many marketing: D you've got the industrial designer: You know , there are some colours that I wouldn I would never choose , and I would be curious how many people choose that colour . project manager: Well that's that can be down to bit of market researching you know , user interface: Right . Well , we'll alright let's what we're gonna aim to get together by the next meeting then is from you Catherine wi your y y you know you're gonna be working on the the look and feel design . project manager: Gabriel , you're gonna be working on , you know come up with the the user interface design . project manager: come up ki you know , be ab for the next meeting be able to come in and show us some some i some physical ideas . project manager: We were kinda going , yeah , it's gotta feel nice , it's gotta look cool and that it's industrial designer: It is . project manager: you know now we can actually start , you know , s some sort of physical something or other . And I will be industrial designer: marketing: project manager: talking to the bosses , basically , and marketing: project manager: f fielding off some more spam and industrial designer: Great . So we know for definite we know we've we've now got some definite things going on . project manager: we definitely know that it's gonna be a simple buttons , we're not gonna be going for the new technological chip on print expensive things , so we've we're keeping the costs down . project manager: People , you know , people are saying , oh , standard stuff gives you repetitive strain injury , well this remote control is designed to do the complete opposite , marketing: Yeah . you know , we're gonna we we're gonna as a sort of extra something on it , you know what what extra things are there extra things this product have ? We'll look into this lock key user interface: Right . project manager: facility , although whether or not it happens , or is possible , I don't know , but something to look into . project manager: everyone know what they're doing ? 'Cause if you don't , you'll I'm sure you'll soon get an e-mail about it . project manager: It's we're we've still couple of minutes until our meeting's due to finish . But I got a note saying that you two who are gonna be working together marketing: project manager: so bef before you all disappear off just user interface: Okay , I'll stay in here . user interface: Does the pay-raise immediately come into effect on our next pay-check , or is that project manager: I think , it's , yeah , I think , it's gonna be par part more of a profit sharing on the product . industrial designer: marketing: user interface: So we're buying fut , we're getting futures in the company . project manager: Yeah , I think i I think that's I think that's the way it's gonna happen at the moment . user interface: I'd like to share in the coffee machine profits , because that's really doing well . user interface: Well I I did notice looking at , they told you that they wanted whatev our product to represent the the R_R_ brand and and to be immediately noticeable . user interface: if you look like at the coffee maker at the at the corporate web page , it's not obvious . Well it is to us , because we we worked worked here for years and we use that coffee machine , but it's doesn't have the colour scheme of of the of the company anywhere on it obviously it's just sil silver and black . project manager: And the spaceship doesn't have the R_ have a massive R_ and R_ down the side of it user interface: No
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ES2007d
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user interface: Actually that makes sense , because I remember like , peopl I dunno if my Mom ever did it but I remember other people's Moms making like home-made Play-Doh where you just like make the colouring and make some sort of sort of dough . project manager: Okay , let's have your let's get have the presentation ? industrial designer: user interface: We've got some . So , everything that we wanted we wanted it to be ergonomic and to be made out of rubber , very simple and easy to use , industrial designer: Double curved . user interface: yeah , double curved , marketing: user interface: but also something that was gonna jump out at people , something that would be different , separate it from the other remotes out on the market . So I think if you put this in the palm of your hand , you'll see what a nice thing we have going here . user interface: So , basically , if you hold it like that , the one on your thumb , yeah , the thumb button is the power button . user interface: Your index finger is channel up , middle finger is channel down , ring finger is volume up , your pinkie is volume down . marketing: What's the big blue thing ? user interface: That's the lock button , has a L_ L_ on it marketing: Oh cool . user interface: and then then you can also there's a numeric keypad on the top so you can key directly to the to the channel if you want . user interface: So it's really basic functionalities as far as what keys are available , but we think it's very comfortable and very innovative and it looks different . marketing: user interface: So all the , the important keys are right at your f f you know right at at a convenient place for you to to access them . if that's too big , it's a rubber remote , so you can , you know project manager: Yeah . So d does that what mesh with what you guys were hoping and for and expecting or does it marketing: Oh it's so cute . industrial designer: project manager: I have one thing about it , but it's a small thing , but it'd mean we'd have to make a right-handed one and a left-handed one . user interface: Yeah , if we build rocket ships why can't we build left-handed and right-handed remotes . user interface: Yeah , I didn't I didn't think about that , but I'd yeah , . marketing: Yeah , but then but then you can learn to use your right h like I was just thinking if there's left-handers and right-handers in the family , what , they have two remotes ? project manager: Yes s industrial designer: Yeah , I know I know people who have left-handed and right-handed people in the family and they all use the computer for the whole the same computer the fes family and they have a mouse , and everybody is using right-handed mouse . marketing: it's only pressing buttons , you don't have to do anything , you know , extraordinary . industrial designer: Imagine you're doing it with your left hand , I don't think it's too marketing: Yeah , it's not industrial designer: But we can have both marketing: Yeah . project manager: But other than that , and that's , you know , that's just something , I think I think it's great , yeah , great idea . user interface: Do you think it says R_R_ ? industrial designer: I think it does . user interface: project manager: I think it's , well , if the R_R_ motto is , we bring fashion to to electronics , I'd say that could be quite fashionable . user interface: So that's that's our end of things wha project manager: Yeah , very good , yeah . user interface: That's project manager: It's come up with what we've you know , the things that's what we've what we were looking at doing , hasn't it , all seems to be there . marketing: And all the playing around is project manager: before we move on marketing: Yeah , I'm just do you wanna plug in ? project manager: I need that cable . user interface: The costs , was that what you said ? industrial designer: Play-Doh is very cheap . project manager: marketing: Play-Doh won't last very long everybody'll go like , oops , it's gone . Okay , now I think we'll do this I could do you know , I can do this o on my own or I could do it with you , marketing: Yeah . project manager: but it's just easy enough to go through it with you , so we're going for the kinetic power . project manager: And the electronics , we decided on it being just a simple , the easiest thing that's inside it . And button supplements well they're in diff special colours , aren't they ? marketing: Yeah . marketing: It's better for project manager: Special form , yeah , they're a special form there in shapes and stuff . user interface: Yeah , these these ones on the side are curved kind of , so marketing: And special material . They're not made out of wood or titanium or rubber or anything , they're just simple user interface: The buttons are rubber . project manager: So , user interface: And we're actua actually making a better profit than we expected . user interface: project manager: Okay , let's just save this so I can e-mail it to you . This is where we all get to I get to write on the , oops , on the board . And we have to do it on a scale of one to seven , one being true , so it's it's more like it's fits the criteria , and seven being as in it doesn't fit the criteria . And the criterias are , and I'll draw this up on the board so we have a box . So the does remote look and feel fashionable to what we talked about ? As it is it colour-wise and is it spongy ? user interface: . marketing: So what mark should we give for that ? project manager: I would give it a seven . Have we implemented new technology ? As in the new high-tech industrial designer: Well , the kinetic thing , yeah . That was our main technological innovation w every everything else was fairly simple , but the fact that we used the kinetic energy was new . So we'll give it a industrial designer: Well so the user interface: It's ergonomic , marketing: user interface: but that's not that's that's a design that's a des that's a design thing , yeah . project manager: Yeah , but that's not a technological thing , that's another thing , i that's another marketing thing . marketing: Two , project manager: 'cause i i it i it i it is more geared for right-handed people than left-handed people , but marketing: so it's user interface: Okay . marketing: But if we make a right-handed and a left-handed then ? user interface: If we're gonna have one left-handed and one right-handed then I would give it a one , but otherwise otherwise a two . marketing: 'cause people like a lot le like So it's a one ? project manager: Yeah . And criteria seven , which is the last one , does it get lost ? industrial designer: It's yellow . marketing: Is it easy to get lost ? project manager: I don't think it's gonna get lost easily . user interface: It's not the kinda thing that's gonna slip like between a couch cushion or something , you know . project manager: it marketing: it's not fully it's not fully like you can't say project manager: No , marketing: it's not a one , definitely . project manager: Okay , I I think I just wanna put in as Project Manager the you know , little bit of praise for everybody here for how they've worked on it , user interface: project manager: you know , both individually and as a team . You know you've w everyone's come up with their own individual ideas in their own different departments , and then come together and worked in , you know , integrally , you know , at the right times , psp , you know , especially you two . marketing: project manager: That's all , you know , gone very very well user interface: Yeah . user interface: Yeah , during our design there was some s some heated heated discussion , industrial designer: user interface: but we we kept we tried to keep it cool and and project manager: Did you have to go down to the the corporate squash court and bash a few balls about ? marketing: user interface: just just industrial designer: Well . user interface: We just had to we just had to squeeze our product a little bit and marketing: industrial designer: You know project manager: industrial designer: marketing: project manager: Fantastic . Think we're the we're the envy of all the of all the other R_R_ teams , . project manager: I think So marketing: project manager: I I , you know , and I think we've co we have come we've come up with something new , something that hasn't been done before , we haven't we're not just rehashing an old design . project manager: You know , maybe this isn't a simulation , maybe this is actually so it's like Sony or someone like that they're they're just , yeah , they get marketing: user interface: Yeah I think they're actually trying to find ideas for a ideal remote . user interface: project manager: Ex exactly that product marketing: user interface: project manager: thum we'll go , yeah , we designed that and no-one will believe us . user interface: marketing: project manager: But user interface: So at this stage , is this the last meeting of the project ? We don't have another one after it's gone gone to marke market or something ? marketing: Yeah . project manager: No , marketing: project manager: I think when this meeting's finished like officially , there b we'll get a questionnaire to fill in . marketing: industrial designer: Y Oh really ? user interface: project manager: Or six , marketing: Just start summarising now . user interface: So there's no way to like predict what our 'Cause we had a we originally had a As far as our financial goals , we had a specific number for profits that we wanted . It was fifty mil fifty million marketing: Was it was it fifty or five ? user interface: I don't remember . But there's not a way to compute that , since we saved on the on the production cost , do we know how much we're making on profit ? project manager: It gets handed over to another department . When it c when it comes to all the other things of how to sell it and , you know , the b the profits and all that that's other departments it's another team that actually work out the mai the user interface: But we have a vested interest project manager: oh yeah , the all the guys in the profit sharing , yeah . You know , we've we've we've made i we've made marketing: We finished an hour earlier . project manager: we've designed the product , we've ma we've got the prototype , it's within budget , it's does everything that we wanted it to do . It's new , it's it's something that that isn't out there already . user interface: I think actually and one advantage of of this is that after the , you know , after this fad of fruit and vegetables passes this will still be c a cool remote , you know . user interface: We're not we're not you know , tying tying our cart to that one horse . project manager: Well , this is very marketable in that it is it's it's something that's kind of new and looks a bit quirky for people who want that , marketing: Definitely . project manager: it's that it's , hang on , I wrote it down here somewhere industrial designer: user interface: project manager: Oh no I thi I put it in one of my e-mails that I sent off . that , you know , it's marketable in the sense that it's whilst all these other remotes actually do give you repetitive strain injury , our one does the complete opposite , you know , user interface: . project manager: so that's something that's new , which is one of the criteria they asked us to come up with something with something new . project manager: Yeah , and if you're not having a good time with the T_V_ , you can f throw it about , you know . marketing: Just don't sh don't throw it at any of the ornaments and break them . marketing: project manager: In the corporate bar that's next to the corporate swimming pool on the top floor that we're that've all just gained access to . industrial designer: user interface: I guess it's probably better that we wrap it up than have five minutes of silence . project manager: how does everyone feel about the technology that's been used in this ? The sort of using of the the pens and writing on these special pads and all that ? marketing: I love it . project manager: I thi you know , I'd I'd n yeah , as we said earlier , I've not never seen that before . , but a p a pen with a camera on it , I don't think it's such a new thing . It would be different if it was sort of hand writing recognition stuff , but as it's not industrial designer: Yeah . project manager: it's literally that'll come up on a computer screen as a picture file rather than actual text . user interface: Right , I think they do want to do hand writing recognition on that , it's just the first step
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ES2008a
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I'm just gonna have a little PowerPoint presentation for us , for our kick-off meeting . our agenda today is we are gonna do a little opening and then I'm gonna talk a little bit about the project , then we'll move into acquaintance such as getting to know each other a little bit , including a tool training exercise . And then we'll move into the project plan , do a little discussion and close , since we only have twenty five minutes . we are creating a new remote control which we have three goals about , it needs to be original , trendy and user-friendly . First the functional design which will be first we'll do individual work , come into a meeting , the conceptional design , individual work and a meeting , and then the detailed design , individual work and a meeting . So , what we're gonna do is start off with let's start off with Amina . industrial designer: project manager: we're gonna do a little tool training , so we are gonna work with that whiteboard behind you . project manager: How do you spell your name ? industrial designer: A_ L_ I_ M_ A_ . Not necessarily 'cause it's my absolute favourite animal , but just that I think they're drawable . industrial designer: It's quite cool carry your home around where you go , quite decorative little animals , they can swim , they can , they're very adaptable , they carry everything they need with them , and they're easy to draw . industrial designer: No , user interface: I'll I should leave that one on there industrial designer: you can erase the turtle , user interface: shouldn't I before I callously rub it off . marketing: Oh my god , it's better than what I'm gonna be able to do . user interface: and , yeah , the reason I like whales is 'cause they're well , first of all they're quite intelligent and also they're they're kind of mysterious , like we don't really know much about them or or understand how they work , how they form groups . Maybe if I do the water , industrial designer: marketing: but how ? Sort of give an idea . project manager: let's give it a little bit of a snout , I don't know , some teeth . industrial designer: project manager: I live I live right across the street from an open space in California . we have a couple we'd like to sell it for about twenty five Euro with the profit aim of fifteen million Euro from our sales and because this is such this is for television it's a we have a market range of Internet , like it's an international market range , we don't have to worry about specifics . in order to make a profit of this magnitude , we need to be able to produce each one at a maximum of twelve fifty Euro . Okay , just to generate a little bit of discussion about the project , I could I'd like to hear about your experiences using ro remote controls , your first ideas about creating a new r remote control , what would be the best like you what are the features that you really like what are the features that you don't like , etcetera , so marketing: I hate when there's like four different buttons and you have to press to actually turn on the T_V_ like you have to do one for the power of the T_V_ and then like another one to get the actual screen on and something else to get it all going , I don't know . Now they keep combining all different remotes together , and I don't know if I necessarily like that 'cause I feel like you end up with multimedia overload . user interface: I've used , I've used remote controls , for things like T_V_ and the C_D_ player and video recorder and I I guess they're they're pretty neat neat little tools . user interface: So especially if you're someone really lazy like me they they're pretty nice . I find them they can be a bit annoying , especially , like you know if I'm watching T_V_ I have have to have three separate remote controls of in front of me , you know , one for the T_V_ , one for the digital box , one for m the video recorder as well . And also they tend to they tend to be a bit confusing , they've got too many buttons on them too too sort of too sort of complicated when all I really wanna do is switch on and off , change the channel , change the volume . My dad has a whole drawer at home of remotes for various things , and I don't know how to work half of them . What's important for me , I guess , is that it's easy to use and that there's not too many buttons , they are not too small , you know you know you need to n to know what you're doing . And one thing I particularly like is if you are not sort of moving it around to get it to work with the infra-red . industrial designer: but I know in my residence right now the the television you sort of have to walk all around the room to get it to turn on , project manager: industrial designer: so i it's just simpler just to just turn around the T_V_ itself , and I think that's if we're gonna make a remote control , it should actually work for what it's doing . So marketing: What about like batteries and things like that , like are there some remotes that don don't require like batteries or do all remotes require batteries ? project manager: I would imagine all of them , industrial designer: I know . project manager: but we could but it's possible we could use like a lithium battery that would last a lot longer than like double A_s . project manager: like tho those are the batteries that are used in a lot of M_P_ three players now and that kind of thing . Okay , it seems we have a little bit of a conflict over to combining all the remotes cont together versus having f five different remotes . So like you said you don't like having all the buttons on one on one remote , and yet you don't wanna have five remotes . industrial designer: Could we get something that just has No doesn't have all the buttons that you need to program the video recorder or program s other things that I'm not very coherent about , but that just has your major buttons for that work for everything , you know volume control , on , off , project manager: marketing: And maybe that spatially divides it , so it's like if you're looki if you're trying to get the T_V_ on that's , you know , like the top thing on the remote , I dunno if d be vertical or horizontal in terms of how we're gonna make it , but if it's like all the T_V_ stuff was here , industrial designer: Yeah . marketing: then all the V_C_R_ stuff was here , all the whatever else we have programmed into it it's all just in its separate place and not like all the on buttons together , project manager: . marketing: 'cause then you like , I don't even know what I'm turning on . industrial designer: Yeah , and if if you'd save the more complicated functions maybe for separate remotes that you wouldn't need to use every day . project manager: Okay , so maybe have like one remote that has the main functions on , off , channel changing , volume , and another rote remote with all the special things . project manager: Because that is one thing that remotes tend to have buttons that the T_V_s no longer have as well . user interface: Can I ask , are we designing a remote control for a television only project manager: Good question . user interface: and if if this device is just to be used for the television would we even technically be possible to include video recorder functions on it ? project manager: I don't know that yet . user interface: or should we just stick to just stick to having television television related buttons on it ? industrial designer: . user interface: marketing: I think it's just T_V_ , if it if we're taking it just new product a new television remote control that's not like doesn't say . user interface: So we should maybe we should assume that i t it's just a television that we're wanting to control . industrial designer: user interface: Well , I suppose it would be nice to have playing and record and stop buttons on it for the video recorder as well I I don't know if that works technologically or not . If it's just a television then that it's a bit simpler , 'cause there's less buttons that would even need to be on it . If you have older people or people like me that aren't very co-ordinated hand-eye , it's really quite important that you are not pressing a small like teeny mobiles phone size buttons , if we can help it . I believe we've actually been only working on this this one for about twenty , so we can continue discussing more new ideas if you'd like , industrial designer: . user requirements , so you'll be hearing about different trends , about different things that people need , I guess kind of the same discussion that we've been having , we'll get from the actual consum s consumers . I realised in this past one we we didn't have much , we just wanted to get a little brain-storming done . user interface: project manager: Any questions ? industrial designer: user interface: What we're gonna be discussing at the next meeting ? Do we know that ? project manager: I haven't gotten an agenda yet , I'll put that together . project manager: and then because what we gonna do is first our individual actions and then we'll come back together . So I'm sure we'll all have more concrete things to contribute next time user interface: Yep . user interface: project manager: 'kay I'll type up mi minutes and probably email those out to all of you . Can you e-mail your slides as well ? Is that possible ? project manager: Yes , I yes , I think I can . user interface: 'Kay project manager: Just make sure you keep checking the company web site and the emails
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I'm gonna do an opening , talk about did you all get the minutes ? I e-mailed them to you . I'll talk about the new project requirements I've just received , and then we have to make a decision on our remote control functions . we need to keep in mind the user requirement specification , what needs and desires are to be fulfilled , the functions design , what effects the apparatus should have , and the working design , how the apparatus actually works to fulfil its function . marketing: shall we go in the order that you just did it ? project manager: Sure , please do . How do I hook my screen up ? industrial designer: I think , you might have to disconnect Rose . user interface: Well there's a wee a wee plug just just that one there marketing: Where does it go ? , I'm not supposed to move this , user interface: marketing: but user interface: Ah that's it , yep . marketing: user interface: And then you have to press function F_ eight project manager: Function , F_ eight , yeah . project manager: Is it plugged in all the way and you screwed it in and industrial designer: Yeah . marketing: alright project manager: It's taking it a little bit marketing: I've never attached to anything . marketing: I don't know if you guys are able to get access to the report that was online or if I'm the only one who is . So we're just gonna talk a little bit about the functional requirements that people specified when they were asked . They had a hundred subjects and their usability lab and they watched them watch T_V_ and recorded the frequency that they used particular buttons and the relevance that those buttons had . Focusing on their desires , people specifically said that they thought remotes were ugly , seventy five per cent of the a hundred subjects noted that and that they more importantly though , eighty per cent said that they would be willing to pay more for a fancier looking remote . also they did some questions on voice recognition and found that the desire for voice recognition was inversely related to age , so younger people were more inclined to want something with voice recognition , whereas the older people in the like sixty and above segment or so did not really think that they would pay more money for voice recognitions . marketing: people also had certain frustrations , that I think that we could try to take into consideration with our design . People are also frustrated with the difficulty it is to learn how to use a remote and I think that ties back to what you were saying before industrial designer: . It also mentioned something called R_S_I_ and I was hoping someone might be able to inform me as to what R_S_I_ is , user interface: Repetitive strain injury . So I guess sort of the carpal tunnel type thing , people do not like that , the repetitive use , I guess , caused a strain . looking at the needs people specified , the problem right now is that people's remotes are not matching their operating behaviour . People also zap like to change the channel , about sixty five per cent during an hour of use . So we really just need to focus in on those volumes and channel changers rather than things like the audio settings , the screen settings and the channel settings , because they're used much more infrequently and probably just complicate what's going on . So I think that some things that we might wanna think about , the idea of an L_C_D_ screen was brought up although they didn't have any details on what people's preferences on that were , so I dunno know if that's coming to me later , or something like that . But something for us to consider also just the phenomenon that less is more when it comes to the buttons on the remote or what we wanna make easiest to use , make sure that , you know , something like an audio setting isn't given as much importance and visibility on the remote as something like channel changing that's used a lot more often . And basically in order for us to win over to the consumer we just need to focus on what it looks like , that it has a fancy appeal and that it's not ugly and that it feels like the way they're gonna use it , so it doesn't give them any hand injuries or things like that . And I think that's in the shared , if I did it right , if anyone wants to look at it . It's a device that allows us to produce certain effects on our television , so i it's basically a communication device . We we tell the remote control what we want to do , it sends a message to the television saying change the channel , change the volume , yeah , adjust these settings , adjust the brightness . how do we actually go about designing a new television remote control ? First thing to do is to come up with the design specifications . We need to know what our final product is gonna be like , so we need a a clear idea of exactly what this product does , how it works , and what the end-user is gonna want from this product . Oh , a way I'd suggest that we could go about this is by designing several different prototypes of user interfaces for this product , and then trying to get some feedback about marketing: user interface: h how well these particular prototypes work , sorta find out what people think of 'em . So in some sense we're gonna we're gonna have to aim for a device which is fairly conventional in design so that we're not completely shocking people . But I think within that there is also room for us to introduce novel ideas and to make something that's that's perhaps a little bit different , something that stands out . the first of these is is technological ye what can we do with the current state of technology as it is . So as you mentioned things like voice recognition would would add to the price but it would also im improve the design of the product . user interface: So I had a look on the on the web to see if I could find a few examples of existing television remote controls . In analysing these we can consider what what things what's good about them , what things do they get right , what's bad about them , what's wrong with 'em , how we can improve on the designs that that that I found and what can we do to make our product stand out from from the large majority of remote controls . project manager: user interface: on the left here we've got an engineering-based design for a remote control , industrial designer: user interface: so it's one that's got lots of buttons , it's it's fully featured , everything you might possibly want to do is there , you know , it's got forward , backwards , up , down , channel numbers , volume , freeze frame . Yeah , it's it's fully featured and it might take a while to get to learn to use it , but once you've learned it you can you can do whatever you want with your T_V_ . It's just got the essential functions of the T_V_ changing the channel , play , stop , volume . It would be a lot quicker to learn to use it , but again th it's it's swings and roundabouts . personally wa what I want from a remote control is a device that's simple , it it's easy to use , it's got big buttons for doing the things I do most often , changing the volume , changing the channel . It it does everything that I need it to , as I said before , I'm quite lazy , I don't wanna walk across the room just to adjust my television . I also want something that that looks cool , and that that feels good , that's ergonomically designed . user interface: And I think that's that's why companies like Apple've 've 've made a lot of progress . industrial designer: Right , I really can't see what I'm doing , so does anyone have a project manager: You there it is . marketing: So wait , did it let you go on the Internet or was that just what it let you see ? user interface: that was just on the d on the company web site , yeah . user interface: industrial designer: Alright No , how do I play again ? project manager: the it's right above Draw . I had a bit of some issues with this , because I wasn't able to find everything I needed , but I guess that's we're still in early stages . Though th the thing about working design is the what we're trying to do as a working design is figure out how the aparata apparatus can fulfil its function . It works because it converts electrical energy to grinding the beans and then you put the bean through a filter and that filters out , and then you get coffee at the end that's nice and hot because of the combination of electrical energy and then the other things that are brought in to make it work . Don't know if I'm explaining that very well , but how do I get to the next s ah . So h the method as working designers figure out what you need to make it fulfil this practical function , what what needs to be done and how do we convert all the elements to make that done . marketing: industrial designer: So wha the easiest thing to do is to break down all the points at which you need something to happen . So you make a schematic of the way that the the energy is converted tsh towards this practical function . industrial designer: So the findings that I got very just very briefly is that you have a choice of the way that the information is projected to the receiver and in my opinion infra-red is the best way to do that 'cause you don't need a sight line . the user interface is critical here , because a lot of the things that happen in a remote control happen through the chip that controls that converts the electrical energy into data , which then goes through the infra-red , so the the chip that I think Ian is designing , is gonna be crucial . And really it all comes down to the to the user , because they're the one that's controlling most of the working design . So the components that we find here are the energy source , you know the battery or whatever that's gonna m make it work , then the chip , which converts the data , the user that's controlling the chip , and the infra-red bulb that's gonna let us move the data to the receiver . You have your energy source right there which then brings energy or information to the chip , which is also controlled by the users . You have energy going to the user who's controlling the chip ooh 's not what I wanted to do . So you have your energy source , your user interface who's controlling the chip , the chip also uses the energy , and the chip through the use of the user interface is gonna control the switch which will work your infra-red bulb , which will then bring the data to the receiver . And personal preferences , besides the fact that I can't spell , we need a long-lasting energy source , people don't wanna be changing it a lot . We need a straightforward interface , like Ian was saying , simple , not overwhelming it with information and we need a reliable and clear infra-red signal , so that you're not waving your remote around project manager: industrial designer: Rose , do you think you can give me a hand with this ? project manager: Yes , absolutely . marketing: user interface: What's up ? industrial designer: project manager: Lefty loosey , righty tighty . We have a couple new requirements that I was just e-mailed right before the meeting and that we have to keep in in in mind as we're creating this . project manager: We didn't bring it up yet , or at all in the meetings so far , but we're not gonna work with teletext because well it that's been taken over by the internet , so we're not gonna worry about we're not gonna worry about that . Oh , user interface: You don't have it in the States ? marketing: so project manager: It industrial designer: No . W d could would you care to explain it ? user interface: Oh , I didn't realise . yeah , it's like a I suppose it's kind of similar to a very very basic web browser . you have like you have numbers on your remote control , y and you type in the page number you want , marketing: user interface: so like you type a hundred on your remote control and this this kind of index appears on the television screen with just some some text and some very blocky looking graphics on it . And you just type numbers to go to different pages and it gives you information , mostly rather boring stuff like what's on T_V_ next and share prices and that kind of thing . industrial designer: But if you ever see the T_V_ saying like go to page one sixty on Ceefax now , that's what they're talking about . industrial designer: I have no idea why we don't have it , but user interface: marketing: That's good . Okay , well , we're not gonna the management has decided we're not gonna work with that . marketing: project manager: Okay and we're also gonna w like your question earlier whether this is going to be t for television , video , or etcetera . project manager: and finally there's more marketing , I think , our corporate image has to be recognisable . So while we're gonna make it look pretty we need to use our colour and our slogan i in the new design . user interface: So what's our corporate image like ? It's It's kind of yellow colour with we put fashion in electronics . project manager: Looks like , yeah , kind of a yellow and black and we have that the emphasis on the R_s in user interface: It's like double R_ . user interface: marketing: industrial designer: Okay , so we want something that looks good project manager: Yep . You in your analysis of different market of the marketing , you identified that different groups wanted different things marketing: project manager: or had certain preferences , for example that that older people didn't really care for voice recognition , but younger people did . project manager: and so who are we aiming this at ? industrial designer: Well if we're gonna say that function fashion we put the fashion in in electronics then you automatically , I think , a sort of younger group that that's who's gonna be attracted to this . marketing: Yes , I do think , who's gonna have the money to buy that also , that one ? project manager: It's gonna be twenty five Euro remember , so it has to be avai marketable to whomever it is . user interface: Is it is it something that's gonna be sold separately from the television or is it something that comes w with a television ? 'Cause that would affect the way that we market it . project manager: Well at least right now what we're doing is deciding on just the remote itself , so it will probably be sold separately , twenty five Euro by itself . marketing: The only break-down that I was given in terms of age was the voice activation and basically there's a big jump , after thirty five people don't really care if it has voice , so it's like basically fifteen to thirty five that think that that's a good idea . marketing: I dunno I'm gonna be given any other numbers broken down in terms of age later , but if that's sort of the only quality that we have that is divided into age then we would wanna stick between the fifteen and thirty five range . industrial designer: Yeah , that's probably a population w quite a little bit of disposable income for use on technology anyway , so that might be a fairly good target group for us . user interface: I I would say no , because it's gonna add too much to the price . Especially if we are marketing it as a separate product , people are gonna be paying project manager: user interface: well , we've got a price limit of was it twelve twelve and a half Euros for to produce it ? project manager: . user interface: And I wonder if we can get voice recognition into that twelve and a half Euros without having to make too many other compromises . marketing: But what else are we gonna put , not that I'm really gung-ho about it , I don't know what else you can put in a remote to make it technologically advanced though . marketing: it can look really great and still have the same up-n-down buttons industrial designer: But right . marketing: and why's anyone gonna buy a new remote ? industrial designer: Well but why are we why are we aiming for a technological advancement ? Everything we're talking about is ease of use and simple and that doesn't necessarily mean more technology , marketing: marketing: If someone's looking to buy a new remote , don't they want like an upgrade ? I dunno . project manager: Upgrade ? Well , we can look for we can look at upgrade or we can look at user-friendly . project manager: Simplification , industrial designer: They could have a crap remote user interface: Yeah . project manager: so industrial designer: that came with their T_V_ that's just impossible to use , or maybe it broke , or maybe they're just missing it . And we also need to talk about if we're only gonna have the very simple ones or also have the other ones just separate somehow or industrial designer: . marketing: Can you like this may be too complicated , but , I wish I had something to explain it , like if it was just a simple , either this way or this way , that had like the main buttons and then you could like pull something out , kind of and like you got the rest the buttons , industrial designer: Ooh . user interface: The remote marketing: Do you know what I'm saying ? project manager: Kind of pull out of the side . Like some T_V_s they have a sort of a sliding screen on the remote control of it project manager: . user interface: So if you wanna do something complicated like programme your television or re-tune it , then you you open up this little hatch or or slide the screen down marketing: marketing: 'Cause then 's like people who don't wanna ever look at them , never even have to see them project manager: marketing: and if you like get the instruction manual that comes with it and you just don't even read it then you'll never even know that those things can pull out . marketing: And you're a happy person and everyone else doesn't have to have like two remotes , one that has the easy ones and one that has project manager: project manager: we have to be careful that that that doesn't impede the chip transmitting information , but that's gonna be mostly technological thing . project manager: Okay , so what are we emphasising ? I what in this project ? user interface: Si simplicity and fashion . project manager: Okay , those are very good goals , I think , that we have to keep in mind in with everything we do . Simplicity and fashion and , yeah , or usability speci however you wanna say that , which includes an emphasis on making the infra-red very functional , so that you don't have to travel around a lot . marketing: What can you do to like make the infra-red more functional , like why would it not be ? I'm just wondering . project manager: I think it's a lot to do with battery , but that's just my marketing: Okay . industrial designer: The battery and that I think that the chip takes the data and presents it well , without sort of scattering . industrial designer: The quality quality of all the components really , we can't really do anything shoddy work , 'cause it's user interface: Yeah . project manager: So our target group , we're saying , fifteen to thirty five ? marketing: Well , I dunno how useful that number is if we're not doing project manager: S voice recognition , which I kind of I kind of feel like voice recognition is not necessary in a remote control , marketing: Yeah . project manager: like it might be necessary for a T_V_ but not for the remote c , you know . user interface: It's , yeah , it's pretty it's pretty high-tech . user interface: marketing: And if the whole idea is you're using a remote then why would you have voice , project manager: marketing: like you know what and then it's like you wouldn't need a remote you'd just talk to your T_V_ . user interface: It's for , like , the ultimately lazy people , project manager: user interface: who can't even be bothered to pick up the remote . industrial designer: I marketing: Maybe if I get m more numbers , I'll e-mail you before the next meeting in terms of ages . But this doesn't divide up anything and there was only a hundred subjects also , project manager: marketing: which isn't , really isn't that representative , especially if it's a hundred subjects that th they then can subdivide into age groups that means there's very few in each age group , so industrial designer: Yeah , but I th I think regardless we're we're aiming for the under sixty five or something . I'd say we're can we narrow it down to maybe teenagers and families ? 'Cause that would go up to like fifty ? industrial designer: Or like single professionals or something . user interface: we we said simplicity is is one of the features , so it's going to appeal to people , maybe people who have problems with technology , you know , people who get scared by having lots of buttons , project manager: Okay . user interface: but then we've also got fashion , which is something that definitely appeals to younger people . marketing: Well maybe we don't have to defi define the target group by the demographic of age , project manager: Right . marketing: maybe we can define it by like the demographic of like h t how much money they have to spend or something like that , user interface: Yeah . project manager: So maybe it's more useful to d d to define objectives like fashion and simplicity than to find specific target group as far as age is industrial designer: Yeah , t probably . oh , there're a couple functions do we want something so that do we want some kind of thing to find it if it's lost ? Like a button on a T_V_ you can press industrial designer: . project manager: and it'll ring or something , I don't know like or beep ? marketing: H , like I said before , fifty per cent of of the fru f like frustration someone can have that was the biggest one and half the people said that happened and we all mentioned it before we knew about it . marketing: And if we're talking about making something easy that sort of goes along with it so it wouldn't be like a random thing to sort of add in . marketing: so project manager: Okay , we have to we have about four minutes left to define our functions . marketing: user interface: Which are kind of hidden away in some way or well not hidden but they're they're not as prominent as the main features . And we also want it to be fashionable , which I'm not sure if that's a function so much as a yeah marketing: on your coffee table , it's not like an eye sore , that kind of thing . Any other essential functions that we need ? Battery ? Do we need a long-life battery ? industrial designer: Battery battery use . user interface: but I dunno if you can project manager: Just 'cause it is an electronic device , the industrial designer: . I don't I don't think of a way you can operate a chip and convert that much data without without one . industrial designer: But you could maybe have it in a little charging station like a mobile phone , or like a little cradle for your iPod . industrial designer: I dunno , that might contribute to less people losing it too if it it stays in one place . project manager: We have to think about space in living-rooms , too , like 'cause they're industrial designer: . project manager: would you put it on top of the T_V_ ? I don't know , just think okay , that's that's a good idea , we'll keep it . project manager: after the meeting we're gonna each complete a sks a questionnaire and a summaries summary . I'll make sure to put up the minutes and the project documentation and including these PowerPoint slides . you each have individual actions , I_ I_D_ Industrial Design you've your components concept , User Interface , the user interface concept , market trend wa watching . marketing: project manager: And as as per last time you'll get specific incrat instructions from your personal coach e-mailed to you . And hopefully , I hope , next time you'll be able to access more of the web site that they they seem to tell you that you could . project manager: but Be sure to note any frustrations or any issues that come up in your in your summary . industrial designer: user interface: marketing: Did you were you able to like put yours in the group folder ? industrial designer: Yes , I just did that . industrial designer: Yeah ? project manager: Looks like there are looks like there's a second one kind of of mine that's that I didn't do , industrial designer: Yeah . marketing: Where is that ? Yours is project manager: Under the shared folder , I don't know it might not even be under yours as well . industrial designer: Yeah , that's what I have as well , R Rose project manager: Okay . marketing: No , but that's 'cause I think yours is in the e-mail separate , like it's not on the server
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it's our conceptual design meeting and it's starting at approximately fourteen twenty five and so we have forty minutes for this one again and so we'll go just after three o'clock . okay our agenda , we're gonna do an opening , I'm gonna review the minutes of the last meeting , then we'll have your three presentations and then we'll have to make a decision on the remote control concepts , and finally we'll close . We decided our target group is the focus on who can afford it , because we have international appeal and we said it's for all age groups , different functions of it . And s in specific functions are something to keep the remote from getting lost , large buttons for the essential functions , a possibility for extra functions , like a sliding a sliding piece and a long-life battery or a charging station . I'd like to do it in this order , first do the conceptual specification of components , properties and materials and then the conceptual specification of user interface and finally trend watching . This is where you look at what does it take to make a remote control and what should we make our specific remote control out of . So , we need to examine each element separately , but we're designing a full thing , so you wanna keep it integrated as a whole . The main elements of remote controls in general , and therefore ours as well , are the case , the buttons , the circuit board with the chip and the battery . These are all things that we had sort of addressed before , but I'm gonna take each one a little bit separately here as we figure out what they should be made of and what they should look like . The case , the options that I've gotten from headquarters about what we can do , there's there's the shape of a case , we could do a flat sh a flat case , a curved case or maybe even a double double-curved case . I haven't seen any pictures of what this exactly looks like yet , just keep that in mind , but these are the options that we have from manufacturing and we can make our case out of plastic , the m the main base will be plastic , but we have all these sort of fashion and technological elements we can add in , wood , latex , titanium , rubber or other coloured types of plastic . buttons , for buttons we have pushbuttons , which is what Real Reaction uses the most often , but we also have scror scroll wheels , project manager: . industrial designer: which can have integrated pushbuttons , or we could go all high-tech and have an L_ L_C_D_ screen . circuit board and chip we can have a simple one , a regular one or an advanced one , depending on what our other needs are . we can we can have your sort of basic double A_ batteries , but we also have these options of using a kinetic battery , like are used in high-tech watches , where you just have to move it a little bit to get it to power up . Or a solar battery , although there are slight complications with solar batteries as in we can't use a latex case if we have a solar battery . industrial designer: Or something they only described as the type of battery you find in torches from about fifty years ago , flashlights . Not quite sure what that is , but that's the description that I received , so that's what I'm passing on to you . personal preferences that I was thinking through here's what we've been talking about all through , fashion and simplicity . So if we're going for fashion in our cases , I think that what we're gonna wanna look at is a curved or a double-curved case , probably with a variety of design elements . We're gonna have to investigate that better when I get specifics of the actual materials , but that's sort of what I have in mind . Probably pushbuttons , but I'm sort of intrigued by the idea of a scroll scroll wheel , if anyone has anything project manager: . industrial designer: any ideas on that ? I know the iPods and things right now have touch scroll buttons which are exactly like what they're describing , so that might be something we wanna look into . Solar I don't think would be such a good idea , because how often are you sure that your remote control will get a certain amount of light . project manager: industrial designer: But this idea of the kinetic , that you don't have to replace , and that a simple just shaking it around will make it work , I think that that m would be a very interesting thing . But I think we'd also wanna go for e a simple chip or regular chip to keep our costs down . we really only need a regular or advanced chip t if we're gonna start using an L_C_D_ . So I think we want to be aware of not making things overly t technological if they don't need to be , 'cause that'll keep our manufacturing price way down . I'd appreciate anyone's input , but that's what I'm seeing for the future of the the look of this thing . marketing: Is double-curved like would be like two hands kind of thing ? industrial designer: I'm not sure . marketing: 'Cause I'm imagining like double-curved is like , you know , like two sides that curve industrial designer: This is what I'm sort of marketing: and then like one curve would just be like a single vertical-ish kind of looking thing , industrial designer: Yeah . project manager: Yeah , I wonder industrial designer: I know if we do have a double-curved case , it can't have any titanium in it . But the titanium , they were quite they're marketing quite hard to us as being used in the space programme , so that could be quite interesting . project manager: just a real quick question the weight of these different elements , have you industrial designer: Yeah , n project manager: no idea , okay . I'm assuming that a kinetic battery isn't gonna take up that much weight , project manager: industrial designer: and that a tita titanium is very light , I know , project manager: industrial designer: but other than project manager: industrial designer: that's really basic , that's all I have gotten so far . industrial designer: I have save this in the shared projects , if anyone wants to look project manager: Thank you , perfect . industrial designer: and I have c considerable notes on the topic as well , if anyone needs any more information . project manager: if you made notes yourself you can put those on our underneath our oh , in your book , industrial designer: Just in my notebook , project manager: then don't worry about that . industrial designer: but if anyone has any specific questions , don't hesitate to email me or something . Alright ? I guess I can project manager: 'Kay now we're concepts concepts of user interface . user interface: Alright , so I'm gonna describe the the concept of the user interface of this des device . we want people to be able to use it s as a remote control , so we need to determine what the essential functions of the d of the device are and make sure that we include that we've included all of those and that we actually end up with a device that is going to be useful to people . We have a number of different choices for a design concept and s that's that's something that that I'll show you some examples of , but essentially we need to choose how how is this device going to work , industrial designer: user interface: how how what kind of model is there going to be for user interaction with this device . once we've chosen a a concept for it , we can then design the features around the concept , making sure that we get all the essential functions in the device and the extra functions and the more advanced features . industrial designer: user interface: So basically , marketing: user interface: that's what we don't want . you use these four buttons to m to move around a range of settings on the small L_C_D_ screen . you can just about make out that the button three buttons are previous track , next track and play pause . They're the main the main features of the iPod , the things you will use a all the time . then if you want to do anything more advanced , you go into the little menu on the L_C_D_ screen and you use the buttons just to scroll around and and find the more advanced features that you want . So I think that's that's a good a good kind of model that we could have . The buttons are are different shapes and and you can sort of yeah if you're watching T_V_ in the dark or whatever , you can work out which button's which and basically , yeah it's ith it's fun . So I I like I like this idea of just having buttons for the features that you use most often . most people , when they watch T_V_ , they have two hundred and fifty channels on their T_V_ and they watch of 'bout four of them at the most . So , you have buttons for your favourite channel , changing the volume , which is something you do all the time when you're watching T_V_ , and the button to switch it off , in case you get bored . other features , things like adjusting the brightness , tuning the T_V_ , I don't know what else you do with a T_V_ . you can't have a t there's no point having a television that you can't tune or that you can't set the contrast , so we need to find a way of including these somehow . and one other suggestions I'd make is to in is to include in a menu system , a bit like on the iPod . So we'd either have a small L_C_D_ display on the device itself , or have a dis a menu display that comes up on your television and can b be controlled through the device . user interface: And that would allow you to access access the advanced features whilst keeping a very small and simple set of buttons for the features that you use most often . industrial designer: So you'd be advocating an L_C_D_ then ? user interface: I think that's that's one way to go , yes . user interface: there are there are advantages and disadvantages if you if you have an L_C_D_ display , it's it's nice , because it's it it lets you just sort of sit there and st and control your television from your armchair . user interface: There are disadvantages , an an L_C_D_ display would have to be quite small , 'cause we're we're I industrial designer: Right user interface: well we're I assume we're gonna be making quite a small device . it would also have to have a kind of backlighting in it , 'cause you ten you tend to watch T_V_ in the dark , project manager: user interface: but you need to be able to see your L_D_D_ L_C_D_ display . The alternative is to have a an on-screen display on your television that you control through your remote control . a bit like a bit like how they have these digital boxes where you you press the buttons and it comes up with your this thing of watch lo what's on each channel . It's it can it does have it's problems as well , if you've got a small T_V_ and you're sitting on the other side of a room , it's hard to read the little text that comes up . project manager: I do think that one of the important features for a remote is seeing a menu and seeing what's on . project manager: like favourite channels is is applicable , but I think th that you do need to have some kind of function where it's you have t you can see the title of the show or possibly a description of it . industrial designer: Well Are you are you tak project manager: Like I I know I use that often enough . marketing: Wait , but is that separate from what he was saying ? project manager: Well industrial designer: Yeah . project manager: if it if it was a L_ L_C_D_ on th on the remote , I don't know that you could f that you'd be able to see a industrial designer: No , I think I think we're talking menu like contrast and tuning the V_C_R_ or something if I've understood you correctly , rather than menu as what's on . 'Cause that would be more specifically a digital box , user interface: But it's it's it's something to bear in mind is that if we put a display on the remote control the c communication is one way , project manager: user interface: so you can't have the televisions and information back to the remote control , at least I don't think you can . marketing: Should I plug that in ? project manager: marketing: user interface: Is that going on ? Okay . marketing: Is it on ? Ri What F_ do you have to press , project manager: Eight . Basically , I was given an executive summary that was a market investigation on remote controls that was recently conducted , and then also some fashion watchers in Paris and Milan commented on some things that are gonna be going on this year . project manager: marketing: So first they had people they ranked the important aspects of r remote controls , and right now i d they're saying that currently there's a functional look and feel preference , but that really , over the next year it it that's gonna be switching to fancy look and feel remotes , so that just goes back to the whole desire of our c Real Reaction company wanting to focus on fashion and so , even though we're stressing , when we're talking , we've all been talking about this like simplicity and easy to use idea , they're sort of wanting us to remember that the number one thing for everyone is that it's fancy look and feel . And as these are ranked , the top one is doubly important to the second one , which is doubly important to the third one , industrial designer: Okay . That would be like if we use something like the space material or the L_C_D_ screen , things like that . And then ease of use was the third most important , whi so really , no matter what , we need to focus the most on fancy look and feel , according to this . And then the fashion watch talks about that this year's top trend for clothes , industrial designer: user interface: marketing: shoes and furniture is fruits and vegetables and tha that there's a preference for spongy , tight material . industrial designer: project manager: marketing: Personally , I don't really think that I want one that's gonna go out of style or go stale , excuse the pun , in a year , so user interface: marketing: even though this is coming from us as , you know , trend watch , market research , I don't know how much of it we necessarily wanna take away . industrial designer: marketing: Also , considering that the d research b has been carried out by Real Reaction , I'm a little hesitant as to like , how these questions may have been worded , and if necessarily this whole fashion to technology y edas ease of use is necessarily the right ranking . Personally , like I might reverse it , but if we're working for this company then I guess no matter what , we have to stress fashion the most . user interface: industrial designer: That there's all kinds of scope for imagination in that one though . I don't have a lot of notes to share if you want them , industrial designer: user interface: marketing: that pretty much sums it up . marketing: Yeah , what can I possibly enlighten on ? project manager: do you have any ideas how to possibly use these ? how to how to use a fruit or vegetable or or the spongy material at all ? user interface: project manager: Like could we make a s like could we make a spongy remote ? It would be easier on the hands . industrial designer: If it's latex if it's latexy project manager: It's kind of and then it industrial designer: mean project manager: we would have to find a way to protect like the chip and all that , user interface: A kind of thing that project manager: I dunno . But industrial designer: An I if th my understanding of a latex case is that it's in fact hard to protect stuff inside , project manager: industrial designer: but that it's covered with the latex , which is spongier and softer on your hands . It's there's something to be said , we we got that thing earlier from you about not wanting it to R_ R_ repetitive stress injuries and things project manager: industrial designer: Yeah , marketing: Yeah , so something , m m instead of a necess industrial designer: something grippable , we don't we don't we don't wanna go spongy , maybe . marketing: yeah , grip , I'm thinking grip more than like sinking into your hands , user interface: Yeah . marketing: you know , i and I think I'm envisioning more like , you know , the material that you have when you sit on like a bicycle , industrial designer: Yeah . marketing: so that it doesn't hurt when you're sitting down for a long time , industrial designer: marketing: like I'm imagining that sort of thing , I don't know what th that material's called . industrial designer: Yeah , I think that given the list of materials I w I was forwarded it's that seems doable . could we go in fruit and vegetable colours ? We could colour-co-ordinate them , project manager: F for sure , or maybe like marketing: industrial designer: li project manager: couple main ones being like , I dunno , lemons or strawberries or something . project manager: Could they be smelly ? user interface: I Is it supposed to be shaped like a vegetable ? like I dunno , like carrots or something . marketing: project manager: Or carrot shaped , industrial designer: it's quite easy to s shape thing like carrot project manager: . industrial designer: isn't it ? user interface: Maybe , project manager: Like large button , industrial designer: Or maybe the buttons could be shaped like different fruits . marketing: What about the idea of like a round remote ? Instead of like a vertical up and down one . project manager: would you think you you do you think you'd be able to hold it ? marketing: Just to tie it in a little . When you when you use a remote , do you press the buttons with your thumb , usually ? Or your fingers ? marketing: Yeah . Maybe industrial designer: I user interface: Or maybe you want something that's shaped like a mobile phone , so you you hold it in one hand , and you press the buttons with your thumb . project manager: Don't you think ? industrial designer: No marketing: Yeah , industrial designer: just thumb-sized . industrial designer: Jus project manager: But in order to get to all of them , marketing: But I like i project manager: you know . user interface: But if you've only got like four or five buttons anyway , then it's it's not so much a problem , perhaps . I When I'm when I'm pressing buttons on my iPod , that's how I do it , hold it and press the four . user interface: So you hold it in one hand and you press you press the buttons with your thumb project manager: industrial designer: Yeah , or in and use my thumb or my pointer finger on the touch scroll wheel . user interface: and And you find that works quite well ? marketing: I love the idea of the wheel like the iPod . user interface: Is that marketing: 'Cause th user interface: The button on an iPod , is it what is it , is it just four buttons or is it li more like a scroll thing ? marketing: It's like five , project manager: It's a scroll , yeah , it's a wheel . industrial designer: yeah , it would each version of it has been a little bit different , project manager: The one I have doesn't have the four on i like around it , I don't think . industrial designer: but Oh yeah , you had one of the in-between ones , when they weren't doing that anymore . marketing: I think why it would be good for us is 'cause like you could have the same wheel sort of effect for like channel flipping and then the other one could be like for volume . marketing: Like just the idea of like those industrial designer: marketing: so few buttons for main things , industrial designer: t marketing: but then how you could go back to the menu and like , I dunno if we would want it on the screen there or on the actual T_V_ . marketing: 'cause if you're changing the brightness , don't you wanna see it happening , kind of ? industrial designer: . industrial designer: Yeah , I think an L_C_D_ screen might be good in theory , but not as useful in practice . Also z yeah , 'cause you would be z looking down at the L_C_D_ screen , than back up at your T_V_ industrial designer: Right . industrial designer: project manager: Okay we have we've about fifteen minutes left , industrial designer: Oh we probably have to get going , don't we ? project manager: so I'm I'm gonna continue with my pres presentation . I've one more slide before we close , but in that slide is when we need to make decisions about this these kinds of things , so I'll just bring that up and show you all industrial designer: 'Kay . industrial designer: Could Could we could we have changeable covers like for your mobile ? In different fruit and vegetable colours , marketing: If I get any more information of fruits and vegetables , I'll let you know . project manager: Yeah , and then like the the covers could be spongy latex industrial designer: Exactly . user interface: I think maybe th the packaging , it should be like a lemon and the the packaging is like the peel . user interface: So instead of opening the box you just kind of peel it , and the remote control's inside . marketing: Lemons ? industrial designer: user interface: project manager: Okay , marketing: project manager: components concept . project manager: G industrial designer: Right , I had sort of skipped over that hoping it wouldn't get be necessary but project manager: That's th th this is the agenda they gave me . So can you just explain what that is real quick ? industrial designer: Alright , so decisions , what the okay deci decisions on energy I'm thinking is based on the battery . industrial designer: I dunno , what do people think about this kinetic battery idea ? project manager: I think it's awesome . user interface: Yeah , I think it's good , as as long as we consider the the cost and the how reliable it is , industrial designer: Right , I haven't gotten any user interface: but as far as I know , the technology is good . industrial designer: yeah , any more information on cost other than it's more expensive than a regular battery , but but if we're using a an i a cheaper chip , then it'll even out , I think . They're they're thin fibreglass with copper wires etched on to them , and di I think they're quite easily printed on by machine , which is chip on print is where the machine prints on the wires and solders it all together for us . project manager: industrial designer: I don't really know what to tell you as far as decisions . I wasn't really given any options , I was just given that this is how they're done . But I don't know any decisions on marketing: project manager: If they're if they're really options . industrial designer: I did f user interface: Al all circuit boards are pretty much the same , I think . oh bu I guess maybe if we decided on like a simple , a regular , or an advanced chip , maybe . Well okay , here's the here's the thing on the chips that I that I got . , 'kay , the pushbutton if we're gonna have pushbuttons , they require a simple chip , but a scroll wheel requires a regular chip , and an L_C_D_ requires advanced . Do we want a scroll wheel , or do we just want pushbuttons ? user interface: I don't think we ne really need the scroll whe wheel . user interface: but project manager: but I don't know how useful it'd be for changing the channel . 'Cause you don't have control over numbers user interface: I don't think it would really work . marketing: Yeah , it's a project manager: or industrial designer: Yeah , user interface: Yeah , you really need buttons for changing a channel . industrial designer: th it'd be it'd be handy for going through if there was an on-screen menu of your channel choices , than you can scroll down on the scroll . marketing: But if you c if you could scroll through the channels , and then the volume would just be user interface: Yeah . marketing: and the volume would just be like the same way , forward and backward as I'm just thinking like it would make it much like sleeker sort of looking . marketing: And otherwise , no matter how may buttons we have , we're gonna have like , you know , black with red sticking out and th no it's gonna inevitably sort of start looking like those group of sort of ugly ones that we saw stacked up . project manager: So , have a scroll for volume ? industrial designer: F or for all those secret functions ? project manager: F industrial designer: When you get on the on-screen menu of all your functions that your remote could do for you without the buttons and you could have a scroll wheel to go through those menus . user interface: I think yeah , I think a scroll wheel would be nice , but it's not necessary . So we could either go with a simple or a regular chip , depending and maybe we could table that decision for later . project manager: I think w well I think when we go on to the une userface , we're gonna have to decide the interface we're gonna have to decide whether we're gonna have a scroll or not . industrial designer: I'm kinda liking the idea of latex , if if spongy is the in thing . project manager: I'm a little I'm a little hesitant about it , because I'm worried about protecting the stuff on the inside . project manager: marketing: Oh could it be hard , and then something around it ? industrial designer: yeah , everything I've project manager: Yeah , I would be more okay with like a titanium actual thing and then maybe like a mobile phone kind of thing . industrial designer: N oh wha what I've what I've seen , just not related to this , but of latex cases before , is that there's like a hard plastic inside , and it's just covered with the latex . industrial designer: Not too thick a layer of latex , just enough to be grippable , like bike handles or or anything that you've seen like that . I don't think we need to worry about protecting the circuit board , project manager: Ge o industrial designer: I think that that's done for us . Okay let's go to the ufe user interface then we'll come back to the chip I suppose . industrial designer: Oh and we want a curved case , yeah ? Or a double-curved ? project manager: Well , we don't really know what the difference is , right ? marketing: I'm thinking curved of some sort . industrial designer: We don't really know what the difference project manager: okay , interface , the type and the supplements . So push or scroll , user interface: project manager: right ? Or both ? user interface: Yep . And I think if we wanna keep our costs down , we should just go for pushbuttons , 'cause then we can have a a simple chip and it's simpler , it's it's cheaper to make pushbuttons than it is a scroll button . user interface: So in terms of in terms of economics it's probably better to have pushbuttons . And if we had a sc an on-screen kind of thing that you could scroll through , like you can use your buttons to scroll through things . For channel surfing I think a scroll an actual like an iPod's kind of scroll thing would be too fast , I dunno . I say pushbuttons at least unless we get any information but I have no idea how much more expensive a scroll wheel is than than a pushbutton , but it's gotta be some more expensive , so I think it might be better to put our money into the stuff like the kinetic battery and the cool case user interface: Yeah . project manager: Is that okay with you ? industrial designer: because project manager: How you feeling ? marketing: Yeah . I'm not like hard-sold on the scroll wheel , it's more just to give it a different kind of look , project manager: marketing: but if it's gonna be in a latex type thing and that's gonna look cool , then that's probably gonna have a bigger impact than the scroll wheel . project manager: Okay , so we're gonna go with type pushbuttons , and then supplements , user interface: Yep . project manager: how are we gonna do that ? user interface: what do you mean by supplements , exactly ? project manager: I assume that's what else we're gonna like h ha the the additional buttons we can use . user interface: project manager: So we're gonna have like a menu button , industrial designer: Oh . project manager: Okay , so we're doing an on-screen menu that we can scroll through . user interface: in industrial designer: So what are what are our buttons gonna be ? user interface: Yeah . industrial designer: So like one through five , or user interface: Yeah , yeah marketing: Like a radio type sorta situation ? user interface: about yeah like yeah , a bit like radio presets . project manager: Pre-set channels and then we're gonna need numbers one through zero , right ? user interface: we wouldn't even need the numbers . project manager: Well , but in order to pre-set a cha oh I guess you can just hold it down when you get to one when you're scrolling through . user interface: and you need some kind of , I dunno , sort of up down kind of button , industrial designer: Yeah , up down . our next meeting starts in thirty minutes , industrial designer: project manager: you each have things to do , look and feel design , user interface design , product evaluation , and you two are going to work together on a prototype using modelling clay . project manager: did we decide on a chip ? Let's go with a simple chip ? industrial designer: Simple chip
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Okay the agenda we're gonna do an opening and then I'll talk about the minutes from the last meeting , what we d discussed , then we'll have the prototype presentation and a look at the evaluation criteria . So , starting off with the last the last one , oh I don't have it here , but we talked about energy , we're gonna use a kinetic battery , we want to use a simple chip , because we're not gonna need a a shuffle , we're gonna need a scroll , we're choosing a latex case w in fruity colours that's curved and we're using push buttons with a supplement of an on-screen menu . user interface: Right , do you wanna start ? industrial designer: Right , well we made three different prototypes and I guess we'll start with with this one . it's you hold it sort of either like like this in your left hand or you switch it over and it's easily adaptable to either hand . You can push the buttons with your thumb like a mobile phone , or you can push them with your index finger of your other hand , or even there's a whole variety , you can hold it like this and press it with your same index finger . We have our up and down buttons , which are also gonna be our channel selectors , and we have our little menu button here . If you push if you're just pushing these normally , they're the menu buttons , if the volume buttons rather . If we press select three times , the menu with the other features and pro possibly also with your T_V_ channel choices shows up , and you have your five presets down here . industrial designer: or shall I present the Martian ? user interface: Okay , project manager: The little lightning bolt in it , very cute . user interface: What We call that one the rhombus , marketing: I could project manager: The v the rhombus rhombus ? user interface: the rhombus . user interface: this one is known as the potato , it's industrial designer: user interface: it's a marketing: user interface: how can I present it ? It's an ergonomic shape , so it it fits in your hand nicely . the red ones are for changing channels , channel up and channel down and that's moves between your favourite channels that you've selected . this middle button here brings up the on-screen menu and when you're working in the on-screen menu you use the other four buttons to navigate around the menu system and the middle button to select and that's basically it , that's the potato . project manager: on , off ? user interface: that would be one of your channels , basically , project manager: Okay . user interface: so like channel zero would be t to switch switch the machine off , project manager: Yeah we turn it off . marketing: Could the middle button of the on-screen menu function as a power button ? user interface: not really , industrial designer: user interface: it would make it hard to turn the machine off , to turn your T_V_ off . project manager: industrial designer: And then you have on the sides to make it a little bit more three-dimensional , you have your channel changing , volume changing buttons and your menu button right here in the middle . So , that's for your consideration as well , plus it's an interesting talking point to have standing up . industrial designer: We figured it could stand up like this on your table , if you wanted it to , if I made the bot the bottom flat . marketing: Sorry , what's the yellow one in the middle , industrial designer: the menu select button . basically , in terms of making decisions , what we'd need to do is first of all decide on a form which of the three different shapes we want , then decide what kind of button layout we want , how many buttons , and then to choose what colours we want to make the buttons and if we wanna put any text on the device , like label on the buttons or put a brand name or or a logo on it or whatever . industrial designer: We were we were thinking that normally we'd go for fruity colours , but maybe we're also thinking that your sort of middle aged man , for an example customer , might not want a fruity coloured remote , so m maybe we'd have one version that's a bit toned down , project manager: 'kay . Yeah , something still a little bright to make it hard to lose , but user interface: Would Yeah , but we don't want it to look like a kids' toy . I don't know if you picked up your email , but the f the feature that we considered for it not getting lost . Well we were we were talking about that a little bit when we got that email and we think that each of these are so distinctive , that it it's not just like another piece of technology around your house . industrial designer: So we're we're not thinking that it's gonna be as critical to have the loss marketing: But if it's like under covers or like in a couch you still can't see it . project manager: It's really Would it be very difficult to just have an external device that like I dunno , you tape to your to your T_V_ that when you press it you ha a little light beep goes off ? Do you think that would be conceptually possible ? industrial designer: I think user interface: I think it would be difficult technologically , project manager: user interface: because if your if your remote's lost it's probably under the settee and in that case you can't you can't send an infrared sing signal to it to find it , project manager: . user interface: s so it's I'm not quite sure how it would work project manager: That's true , 'kay . user interface: and then I wonder if it's if it's more just a gimmick then anything else . ho how many times do you really , seriously lose your remote control and would would a device like that actually help you to find it ? industrial designer: There might be something that you can do in the circuit board and the chip to make it make a noise or something , but it would take a lot more development than we have this afternoon . Okay 'cause well , the designs are very bright , so you're right , they're gonna stick out , but industrial designer: So d do people have a preference as far as feel and functionality ? . marketing: I feel like this is simil or it's sort of what already exists so if we're trying to think of something sort of like new and fun , even though this is like what you're init I'm initially drawn to , just 'cause it's like comfortable and like not different . I sort of like this one , like I I don't know why , it just it's like small but still sort of like cute looking , I dunno . But I also like the b the side buttons on that one , like I think that's kind of neat . marketing: But I dunno how much any of this has to do with the fashionable , sort of cool looking thing that we also need to focus on . project manager: Could we maybe have like an extra button on the top for on off ? So then w we wouldn't have to have like a dual function ? industrial designer: yeah , user interface: Yeah , it's possible , yeah , yeah . industrial designer: project manager: why don't we do a product evaluation using your criteria , if you've developed some ? marketing: Well do we w like I think we're supposed to have one that we do it for . marketing: That was industrial designer: So where marketing: I was a little vague on what exactly I'm supposed to do , but let me I have to like write something on the whiteboard , so . Do you need this industrial designer: project manager: or just write on the white board ? marketing: No , I actually don't have like a PowerPointy thing , project manager: Okay . project manager: It's kind of like like a joystick kind of thing , industrial designer: Ooh . project manager: Oh it does , industrial designer: project manager: it's kind of like industrial designer: user interface: It's like a deformed foot , I dunno . project manager: There it could have a stem like that , 'cause I do l kind of like the stem . industrial designer: is that where people are leaning then , the potato ? I like the idea of the project manager: I think I'm leaning towards the potato . in that like i withing menus there are submenus , and so how do you get back to the main menu ? industrial designer: . industrial designer: Well that on the iPod , for example , you just every time you wanna go back you hit the menu button again and it brings you back one level . project manager: But that has a menu button separate from a select button , whereas if this one's both the menu and the select button ? user interface: Yeah . user interface: This is , it's the up and down buttons are used for scrolling up and down for a list of choices . industrial designer: maybe it can be one of those , if you press down and hold for two seconds , then it brings you back one level or something . Well , as long as we have that in mind as we're designing it still , 'kay . marketing: Okay , so which one are we sort of roughly looking at to address whether or not it meets our s necessities , the yellowy one is that industrial designer: The potato ? Are we leaning towards the potato ? user interface: Potato . marketing: So basically what we need to do is some of the things that we've talked about before we need to make sure that that remote actually does conform to the things that we said it was going to . marketing: So what we sort of wanna do is that we each need to separately rank each of the following things and then I'll tabulate an average just to make sure that it does meet that . marketing: So we'll just go through them one at a time and we'll just go around and each of you can tell me on a scale of one to seven with one being really extremely true and seven being not true at all , or false , if the remote that we've created conforms to the following criteria . So like in my opinion the for now at least , the yellow one is probably somewhere in the middle so I'm gonna say it's like a three . marketing: What does each of you project manager: I I kind of think it's it's unique enough that I'd give it a one or a two . Alright , and same sort of scale for functionality , is it functional ? I think it's extremely functional , I'm gonna give it a one . marketing: One ? user interface: I think it's it's functional , it's also pretty basic , so I'll give it a two . I think it'll get everything done , I think it might be a little confusing at first , I don't know if that's gonna be a later one . Well there's some other ones , I will address that , project manager: Okay , then I'm gonna give it a two . Not really , not so much , 'cause we we don't have the L_C_D_ screen , we don't have fancy chip . Other than what it looks like , I dunno if it's really project manager: Well , the kinetic battery . But it project manager: But they'll notice it after like a year , marketing: but we know it's there . marketing: And if it's made of like latex , that whole idea , that's pretty cool . 'Cause it we could've picked a lot of features that would've made it really industrial designer: Yeah . I I would say that it's Yeah , like fancy versus creative it's it's different . Everyone else ? user interface: I'd say it's technologically it's not it's not unique , it's it's just it is just pushbuttons , so I I'd give it a four . marketing: Next , is it easy to use ? Just so you know , easy to learn will be separate , project manager: 'kay . we next wanna see if it has a spongy quality industrial designer: user interface: marketing: and if indeed it's made of latex or rubber I it's spongy all the way . user interface: Yeah marketing: Iain , what do you give it ? user interface: I'd I'd give it a one . marketing: Alright and the next is , does it integrate some notion of fruits and vegetables ? industrial designer: user interface: . marketing: Well , is it gonna be yellow ? industrial designer: It it might be , 'cause that's our corporate colour , isn't it ? project manager: That's right , yeah , corporate colour , we didn't keep that in user interface: Yeah . project manager: if we I know it would make it a little less c a little more confusing , but if we had all the buttons in black , and a design in and the outside in yellow , that'd be our corporate one and we could also have alternative colours , one a more conservative one , one that's more fruity . user interface: Yeah , project manager: and can we have like an R_R_ inscribed on the bottom or something ? industrial designer: If we had a yellow Sure . industrial designer: So marketing: Alright , so I think it it's industrial designer: it was inspired by the potato , so I think it's pretty fruity . industrial designer: That's a much more trendy than a potato marketing: What are what's everyone's numbers ? industrial designer: one . industrial designer: marketing: Alright , and does the design match the appropriate behaviour ? Remember earlier we discussed that people don't use a lot of buttons , that they use the channel flipping and the volume the most . I think we really took that into account a lot , so I'm gonna give it a one . marketing: Okay , also we talked earlier about R_S_I_ and wanting to prevent any sort of like Carpal Tunnely kind of thing . Do we think that the latex sort of grip appropriately takes that into account ? I think I'll give it a two , 'cause I almost feel like no matter what you do , something is gonna happen . project manager: And if it's repetitive movement it is gonna be only four buttons that you're constantly pushing , but marketing: worth the risk , I think . project manager: I like how it fits in the hand though so I I'd go with a two . Because older people that aren't used to like texting with the thumb might find it a bit at first , project manager: . I just got mine , I still haven't read the instruction book and I'm doing okay , so project manager: . industrial designer: The menu system and the the fact that multiple buttons are used for different things might be a bit confusing , but I think if it's one it's one of those things that it might take you five minutes to figure out , but you'll have it afterwards . user interface: I think it it's probably a little harder then most remotes to learn , because you have to you have to use the menu system and you have to tell it what your favourite channels are industrial designer: Oh , good point . user interface: once you've , yeah once you'd learned how to use it , I think it is a lot easier . It's a pretty high learning curve , it'll be easy once you've done it , but industrial designer: user interface: Yeah . Alright , also earlier we had something about losing it and so now we're not addressing that at all , so project manager: We we industrial designer: project manager: I think we can kind of say we addressed it with colour , but marketing: Okay , so in terms of not losing it , do you think that on a scale of one to seven , how easy or hard is it to lose ? I'm gonna I'm gonna give it a four , 'cause I think that you can still if it's in between somewhere where you can't see it , you're kind of not gonna find it , project manager: industrial designer: I'd say I'd give it a three , I guess it depends on how tidy you are normally . user interface: I'll give it a five 'cause i it would be easy to lose something like that , yeah . marketing: Alright , we also said simplicity , how w how well does it address just being simple ? industrial designer: Simple to use or simple in design ? Do you know ? marketing: I think overall , 'cause we had said before our two main things were simplicity and fashion , industrial designer: marketing: so those are the next two things we're gonna look at . marketing: it like wants to be simple but it's not like totally totally simple , so I'm gonna give it a two . industrial designer: user interface: marketing: It's hot , it's a mango , come on . marketing: how fashionable can you make a remote ? I think it's bringing technology and fashion together real really well . user interface: industrial designer: I don't think it's quite as fashionable as my robot remote project manager: I do like the little Martian one . marketing: And does it meet our like demographic need sort of for international appeal , that whole thing ? Just that it would se serve our audience . marketing: Alright , did anyone have any other features that they think were important that we didn't talk about ? project manager: Well we didn't we didn't address the fact that it does need to b have a corporate logo , so let's let's make sure we keep that in mind that we ha that one of our colours concepts is corporate and has an R_R_ on it . marketing: And so we're gonna do that , so it will address it , project manager: I have an Excel sheet that we're actually gonna calculate the cost , so let me exit out of this first . marketing: Well don't we need plastic , and industrial designer: No , we we the plastic is the plastic for the inside is assumed . project manager: The wood ? industrial designer: Oh , I guess it was rubber rather than latex . marketing: Do we have more than one special colour ? project manager: Yeah , we're using we're gonna need at least two special colours . marketing: Well , but we know that we're having at least three colours , project manager: So let's y say three . marketing: so industrial designer: Well , are we talking about on each colour combination or are we , you know , we'll like we'll have yellow and black . That I thi industrial designer: Or or is white and black , then two more or project manager: I thought that would be under yours . project manager: Maybe the R_R_ will be in colour as well , industrial designer: Alright . Oh , we'll do we wa Are the buttons in special colour , special f I didn't get information on project manager: Oh , marketing: Oh wait . So the case material will just have one colour , right , industrial designer: Well , project manager: but then the buttons will be in special colours ? industrial designer: does it marketing: Yeah . industrial designer: but if we're making multiple varieties of this is where I'm getting confused . project manager: Okay , so each unit will only have one colour on their industrial designer: Alright , and each button s project manager: but the case is could have up to thr the buttons could ea could be up to three colours , 'cause that how it's designed there . project manager: Special form ? They're all kind of just push button , industrial designer: No , project manager: right ? industrial designer: I think they're fine . project manager: Special material ? industrial designer: Material , we want them rubber as well probably , yeah . Oh do I have to do it per button , do I ? industrial designer: No , I don't think so . project manager: Yeah , what can we reduce ? industrial designer: Okay , let's have our buttons all be one colour . Okay , it's the kinetic battery that's kind of expensive , but we have a simple chip , single curve , marketing: project manager: case material is rubber and it's a special colour , industrial designer: Yeah . How did it get more expensive , what did you just change ? project manager: What ? industrial designer: It was it was thirteen and now it's fifteen . marketing: We industrial designer: user interface: What was our target price again ? project manager: Twelve point five . Satisfaction with for example the room for creativity , leadership , teamwork , the means , any new ideas found . So I guess what we're gonna talk about here is just evaluating how we created this project , the information we got on the news , how we used it , if we were able to , you know , use our creativity with the information , how how well I guess I led it , the how well we worked together as a team , the digital pens , the whiteboard . user interface: in that we've achieved almost all of the design goals that we've set industrial designer: Yeah . industrial designer: I think we could've done even better with a little bit more information , project manager: industrial designer: like what's a single-curved case , how many colours , what do colours count project manager: industrial designer: things , but given given what we had I think that we did we did really well . marketing: Yeah , if I'd had more market research on the fruits and vegetables , maybe we could've taken that into account . industrial designer: Do you think we could user interface: marketing: No , I thought the pen was a little distracting for me personally , like its heaviness , and like just being so conscious of like turning the pages , I dunno . marketing: That was the last one , like I chose not to do a PowerPoint 'cause I didn't think it made sense to , so I liked that I had the option to do that and just to take my own notes and that whole sort of thing . marketing: project manager: I don't think anybody dominated it , which I thought was really good , like each of us was able to like each of you had your information and I I tried to facilitate it without like taking over , industrial designer: Yeah . user interface: industrial designer: Should we have that somewhere on the packaging ? I have a little R_R_ . project manager: I know , industrial designer: project manager: let's think of it like a little jingle . industrial designer: marketing: I like the R_R_ , that's gonna be etched in . Hopefully not with just my fingernail at some point but it's quite a useful little gadget . What did we find for new ideas ? project manager: new ideas found ? industrial designer: People should really base their remotes on fruits and vegetables . user interface: industrial designer: That was marketing: Yeah , I didn't even know they existed . industrial designer: I I knew you can get watches that had them , like really quite expensive watches that just never need a battery , 'cause you're always moving your wrist . so , this is the great product kids , I think we've created something really interesting and that we have a market for it , especially if we can produce it at twelve point three industrial designer: Yeah . Make sure in your questionnaire to put down criticisms of both the process and the the final results and . industrial designer: user interface: project manager: If we could choose more than one , that would be my second choice . industrial designer: marketing: project manager: I'm afraid I would user interface: That's cool . industrial designer: It started because I wanted to have it as st as a stem user interface: Break the stem off . industrial designer: Is it started as a pear , but then it started looking more and more like a Martian project manager: Oh industrial designer: when I put the user interface: marketing: Kind of looks like a penguin , like with no eye . user interface: industrial designer: So are are project manager: user interface: That was bound to happen.$ marketing: Oh , sad . Anything else to say ? marketing: Nothing will come up until after our meeting's supposed to be over , project manager: Alright . project manager: I got more master classes , anybody else wanna like take a master's class ? industrial designer: It's really funny that you got spam in your work emails . marketing: industrial designer: user interface: marketing: industrial designer: marketing: No the first one that you sent like I didn't realise that it was a joke and I was like why did she send this to us ? project manager: Oh industrial designer: marketing: It's very it's very work relevant , project manager: It is . project manager: Yes definitely industrial designer: Let's see , project manager: I'm very sad that I didn't get any links to the corporate website . industrial designer: what did I get through the corporate website ? It's just inspiration about circuit boards . project manager: I love Excel , marketing: Here , like , basically project manager: it's one of my favourite programs . marketing: it's like inspiration , basically I'm gonna give you two sentences on fashion and that kind of thing , see . industrial designer: Yeah , my inspiration from from last time is the in interior of a remote control being taken apart bit by bit , talking about circuit boards . industrial designer: Now I have all about circuits and chips and transponders and I wrote it all down , because I thought it would be relevant , like all the different parts of the inside of a remote control , but then they're like , you don't actually need this you just need to talk about the case . marketing: That's like mine it was like , would you prefer an L_C_D_ screen or a multifunction remote control ? And then it didn't have like any kind of table , like awesome , I'm glad they asked that question and didn't report the result . industrial designer: and user interface: We didn't we didn't use the whiteboard that much . project manager: Although I don't see how we could have very l at least for me user interface: industrial designer: I yeah . If I'd gotten pictures of the different parts of the case , the different looks of the case , I would have probably drawn them up , project manager: . industrial designer: but marketing: 'Cause we weren't like voting on anything and I think usually , like whiteboards are good , you know like crossing out ideas , or like if we had had like a brainstorming period . industrial designer: Yeah , we could've put our brainstorming stuff up there rather than just talking about it , project manager: project manager: And with and with the PowerPoint that we can all look at , like you can do all those things pretty much on PowerPoint industrial designer: I think if you had a larger group marketing: Get crazy . marketing: And these might've made us more willing to like take notes than to like write up them here , project manager: . industrial designer: We if we were all gonna stay in here all the time , then having the notes up on the whiteboard would've been alright , project manager: project manager: Now when you were creating your prototypes here , did you work together or did you like do separate projects ? user interface: we we worked together , industrial designer: Yeah . user interface: but we were making like we sort of made different shapes and then discussed how the how the buttons might work , project manager: industrial designer: So it was a bit of both really , we just kind of started out by each taking a colour of clay and just fooling around with it and I came up with that rhombus shape project manager: industrial designer: and he came up with the sort of potatoey , mangoey shape , and then just went from there really . user interface: I think we did well in first of all giving our meetings the time , project manager: It's kinda fun . user interface: and second we actually we we did a good job of making firm decisions at the ends of the meetings . user interface: I know what happens sometimes is that you tend to sort of have meetings and then people sorta drift away without anything actually really being decided . user interface: But I think here we got we got clear and and decisive decisive points at the end of the meetings , so that we we knew where to go on from there . industrial designer: Yeah , I was quite worried at the end of the last meeting that we weren't getting we didn't really have enough information to make firm decisions , project manager: I'm not usually a very decisive person , so it helped to have people say this needs to be done in five minutes . project manager: I found that we did we could have used another five or ten minutes sometimes in the meetings . project manager: Yeah I think the last time we had a lot of information , but at the same time not quite enough , industrial designer: Yeah , project manager: you know what , industrial designer: Yeah . And I I felt the first two meetings , that I was coming in with no information , project manager: . industrial designer: and not sort of made me really like , ooh I don't know , throwing together PowerPoint out of no no information and then last time it was like the opposite . project manager: It was interesting what came out like later , like as I was doing the when I was doing the breakdown on the agenda that they gave me , that more points came out from your presentation even . I'm a little I am a little disappointed that we didn't do a something for losing the remote , because that was kind of a big point . that was something like in order to talk about that we would've had to have actual knowledge about circuit boards and things like project manager: About yeah . marketing: Well the problem was , even when we just were creating from the Excel file , there wasn't like a option to select to somehow have it included , project manager: marketing: There was no way for us to have project manager: Considered the re industrial designer: Yeah . project manager: Well marketing: project manager: it's interesting that they industrial designer: I think we really got into it , I got into it as the day went on and I got really like , ooh I'm designing a remote control , I dunno if that's just me , project manager: - , yeah . industrial designer: but project manager: It was interesting though that they put that fifty percent of people say they have frustration with losing their remote and yet they didn't provide us with information to we weren't provided with information to discuss that . project manager: I know that like people people have like things they can put on their keys that you press it and it'll beep , but I but I'm sure that would require some kind of technology industrial designer: Yeah . project manager: that I just don't know what it is , but industrial designer: I think there are some of those like infomercial remotes that have things so you won't lose them . we were talking about it and like i in my household at least , there's only about two places that the remote is ever project manager: . industrial designer: 'cause there's only one T_V_ and there's only like three chairs . marketing: That's like saying you're never gonna lose your keys , and I always do , anyway . marketing: like you just will forget that or you like put it down somewhere that like made sense and then not remember , project manager: . project manager: It d yeah , it depends on how organised you are personally , but industrial designer: Yeah , or like I guess what the setup of the house is too . industrial designer: But , I am notorious for losing my keys , project manager: industrial designer: I just I guess I've just never lost the remote . industrial designer: You you're taking stuff from a bag and putting them in the refrigerator and then go back to my room . marketing: I always do that , leaving it in my coat , and then like using a different coat . industrial designer: But I guess it's 'cause we don't carry remotes around that much . Maybe with our little robot one we could've had him have a robot , alien , pear , whatever he is , have a little voice like , I am located marketing: industrial designer: Oh a G_P_S_ system , internal G_P_S_ . project manager: Or or like some crazy like electro-magnet , that you push it and it'll go zoom to the T_V_ and stick there . user interface: project manager: industrial designer: Just if you like you'd have a remote for your remote , that'll . project manager: Well , but if you could attach them to the T_V_ , then you can . I decided to you know how I sent you the email saying that PowerPoint minutes will be complimentary , rather than like repeating them . project manager: Just gonna make I'm making full minutes , so that it'll include all of the agenda and all that . project manager: But I didn't have like information to sloth through either , so industrial designer: Yeah , I guess How much of your PowerPoint was already done for you , every meeting . Yeah , I didn't even think about adding slides , 'cause I would just get slides with titles on them project manager: . project manager: Well , the thing was they would provide y an agenda with s like several points , but it wouldn't have a slide for each point . project manager: I know personally when I do PowerPoint , that's what I do and so I had it once , even if it was just like the title of it , like the three presentations , and I would do your three . marketing: You have you have to have the slogan on it or can it just be like project manager: The slogan on it ? industrial designer: No , no , definitely not . industrial designer: No , I don't think we need to user interface: project manager: I think we just need the the R_R_ , industrial designer: I think the R_ and R_ , especially if the yellow and black one . project manager: Yeah , I was just kinda going by the web page , 'cause they didn't give me any clear , like yellow , grey , or . marketing: project manager: Wasn't it interesting that I thought it was interesting that our market marketing expert did not agree with the marketing marketing: Yes . project manager: the marketing choices , industrial designer: user interface: project manager: you know , like industrial designer: marketing: I will project manager: that was a bit of a conflict . marketing: I just feel like if you're really doing like a a really big market evaluation , you wouldn't just have like one set of source , industrial designer: marketing: it's kind of an they were so not backed up , it would just be a sentence like we did a survey , this is what people said . industrial designer: I guess it i it sort of a grey , isn't it ? Yellow and grey , but then the slogan's in blue
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industrial designer: user interface: project manager: Yeah I kinda like this I'm kinda getting into it . So just to kick off the meeting basically so we're working now for a real reaction , this is so it right . Just got an agenda to set out what we're gonna try to accomplish in this particular first meeting . We're gonna just do a quick opening and we can hopefully all get acquainted with one another then we're gonna start talk a little bit about tool training . Essentially that means getting used to the only thing that we haven't tried out yet , the whiteboard . we've got a general plan for the project how we're gonna go about accomplishing this and then just a bit of discussion close up . I guess you know game or something in real life so yeah basically I want to I'm just gonna you got of course you can discuss that , I'm thinking about proposing that since we've got this weird blend of ourselves and our roles that we just don't ask , don't tell . so if you say something about marketing , right , sorted , y is marketing: You're just gonna believe me , industrial designer: marketing: we'll go from there . project manager: obvi if if you guys if if at the same time if you like logically if something doesn't like if I'm like we're gonna sell a remote control that's the size of this paper book you know you say like well that doesn't seem like such a good idea because of X_ obviously go with it . we'll discuss it but I'm not gonna ask do you know that or yeah it seems like marketing: Prove it project manager: yeah yeah exactly marketing: yeah , okay . project manager: so , 'cause we're what we're sort of role playing is y g yeah you're gonna tap into your own knowledge as well . And that's the same for your when we do introductions and you talk about your background you know have fun , you know maybe you went to you know maybe i you're like in Maine you went to U_C_S_B_ but you wanna say you went to Harvard or something like that , why not , you know industrial designer: marketing: project manager: you can this is you know I guess we can have a little bit of fun with it . So are you guys okay with that does that seem logical ? industrial designer: Oh yeah , that's fine . So I guess that that we're totally we're making a remote control which is thrilling industrial designer: Right . project manager: but the idea is that we can make something based on the whole corporate model I dunno if you guys had time to check the in real life I dunno if you guys checked the the corporate website . we've got to make something as fashionable as possible , that's kind of the corporate strategy is we're gonna try to take ordinary stuff that nobody really thinks about and try to make it nice you know like John Lewis nice or you know if you go to Debenham's or something . So basically we are reinventing the wheel but we wanna try to do it in a user friendly slick sleek kind of way . way we're gonna go about doing that is basically at first we're gonna start on the basics . And that's where I'm gonna need you guys the User Interface Designers and the the other designer that I can't remember , marketing: project manager: the the I_D_ and the U_I_D_ right the Industrial Designer industrial designer: user interface: marketing: project manager: hey right on alright , user interface: . project manager: to guide me and guide us on this project 'cause you're gonna be you're g you guys are the bottom you know you're like no you can't do that you can't have you know X_ and Y_ at the same time . And then we'll work up from what is necessary to more like what would be good , you know like I I think you guys probably got the same emails I did but the idea of , yes a coffee pot needs to be able to hold coffee but it's also better if it's not like really cheap glass so that it if you touch it you hurt your hand , or something like that . and so we'll work up from there and then we'll meet on and talk about it and then finally we'll incorporate as kind of the last stage you know where you guys build or tell me tell us what's possible and then you tell us what we can hope for and what way to go take the the the take the basics and make it nicer and then ov obviously the U_I_D_ and the I_D_ you know you you can keep on the you know sort of at the cutting edge of how to get about maximising what is possible to try t of sync it all up . right so for now just for th the white board basically just to get used to it , I haven't tried it yet either I'm just gonna start and carry like five remotes around and just write down I'm just gonna write down one of the names of my desert discs you know if you if you were trapped on a desert island and you could only bring five C_D_s along with you name one of them that you could , not all five , if you wanna write all five go for it but name one of them that you could . marketing: project manager: I'm Marty , industrial designer: user interface: project manager: I went to uni at U_C_ Santa Barbara and I'm here working on a P_H_D_ in psychology . So marketing: I'm Sarah , I went to Michigan , and I'm here doing cultural studies and I'm the Marketing Manager or something . industrial designer: I'm Nathan , I'm from California , and I'm here doing a Masters degree in social anthropology . project manager: Where did you go to uni Nathan ? industrial designer: U_C_L_A_ . marketing: So do we have to wait for you to write it down or are you gonna tell us ? project manager: Well I'll t i marketing: I'm waiting to know . See I'm a big music fan I don't know if you guys are , I'm assuming everybody likes music to some lesser or greater extent marketing: project manager: but there's some other options , if you're a T_V_ slut marketing: Fair enough . project manager: like I am like Smallville terrible television show industrial designer: user interface: project manager: but I happen to love it , marketing: Oh , Smallville . and oh well I might as well throw a British person in there you can't go wrong with Radiohead . Alright so user interface: project manager: whoever wants to get up next , you can write down some telly that you watch or whatever you want . Right now I'm listening to a lot of somebody nobody's ever heard of , Chris Bathgate , project manager: . marketing: really lame user interface: marketing: and what else did I bring with me ? Probably classical , to totally geek it out , project manager: Okay yeah yeah . Isn't h has h industrial designer: project manager: do you watch the new season ? marketing: No . Are you getting it online , project manager: I think I'm gonna start downloading it marketing: or is it on sky ? project manager: yeah . user interface: marketing: It's the five by five , I can't read that much . user interface: I just came from Glasgow project manager: marketing: Seriously ? user interface: and I'm happy to say that there's the there's the same quantity approximately . project manager: I have to be here for three years so I might as well get the terminology right . And I'm gonna go home next week and everyone's gonna be like oh my God you're turning into one of those people , project manager: Oh , have you been home yet ? user interface: project manager: They'll be like , say something British , marketing: no . project manager: Bad religion ? marketing: 'Cause industrial designer: Yeah , that's the music I grew up listening to . user interface: industrial designer: And so there marketing: Oh , now I can think of so many other ones . project manager: Where are you from in California by the way ? user interface: industrial designer: I grew up in San Diego , project manager: Did you really ? What part ? industrial designer: but yeah La Jolla , P_B_ . industrial designer: But really I last lived in San Francisco , I haven't lived in Cali well I haven't lived in southern California since I was eighteen . project manager: Going to s like North Carol I'm sorry you you just can't get a better burrito than what's available in the s in San Diego . 'Cause in San Diego th the tortillas are cooked on the grill and in northern California they steam them . project manager: Well it's it's i there's other things too there's you just can't place it marketing: Ah . project manager: like I when I went to school in the U_ in Santa Barbara which is central California the Mexican food is okay , it's just not good like and yeah it's like two bucks , industrial designer: . industrial designer: Close t do you know where Clare de Lune coffee shop is , project manager: Yes . industrial designer: Cafe Forte project manager: Yeah it's actually like literally half a mile from my house . project manager: a little bit introductions we talked about some of our C_D_s industrial designer: Wow . user interface: project manager: and things we like about the city you know , I think we'll user interface: project manager: right so marketing: project manager: moving on to not fun stuff project finance . user interface: project manager: basically what we're trying to do is sell this remote for twenty five Euros . This is what the finance department has told me , the C_F_O_ but I don't know , I'm not sold on this , it's pretty dear , twenty f that's like you know forty bucks for a remote . project manager: what we can maybe work on that a later but we're gonna make a lot on it , the profit aims to make fifty million Euros on it . So one of the things I I was gonna mention to you you guys the designers is that it m we probably need a rever it needs to be a universal remote control probably . project manager: something that could do N_T_S_C_ as well as PAL as well as various other formats like if it's gonna control D_V_D_s marketing: Makes sense . project manager: I'll leave that to you guys but that's something that i i it is gonna be an international sold thing . s right so just to close up , I'm not sure how much time I've used next time right Project Manager , sorted . Is we'll meet in another half an hour or so and I'd like the Industrial Designer to get ge think about what needs to be done , like what the basic function of it . U_I_D_ well yeah you right g your assignments are up there and you'll also get s assignments from in your email as well more spec specifics on what do do . project manager: So actually in a way you guys c maybe in our next meeting chat a bit about what the user's gonna want and what the user can have , you know like so marketing: And negotiate that . project manager: yeah well it is and we'll discuss the trade-offs in between so yeah specific instructions will be sent in your email . But I think that that is more or less a good place to start for now and as more things come up we'll have meetings and you'll get emails and so forth . any questions , before we get started ? user interface: I assume that we're building a stand alone remote control , we can't kind of build it into other products . project manager: You mean to like user interface: For instance like a mobile phone or something like that . user interface: Or or you know can we produ can we sell a remote control phone for twenty five pounds or less ? project manager: Well , have a think about it . project manager: I'm I'm certainly op it seems like yeah it it seems like it's certainly do-able marketing: W yeah . or if we can't have a full mobile phone maybe a remote that has some other kind of useful function . We'll see what see what industrial designer: Maybe a remote with changeable faces , like the faces that you can buy for phones . That's true , I guess we we probably have some time , maybe we should brainstorm a bit like what we wanna do , go back to I don't really have any . user interface: Now are we also discussing kind of our initial ideas at all here ? project manager: Yeah yeah let's do it , let's do . user interface: S does anybody have any initial ideas ? project manager: I'm gonna go ahead and take notes on this too 'cause marketing: Good idea . marketing: right , we decided that already and it may be functioning for other things , as soon as you said that I was thinking like all the other things you could get a remote to do , like your microwave or your front door industrial designer: Yeah . marketing: or like to have everything on one thing , project manager: marketing: but then , I've never been a fan of those huge remotes that have like a million buttons , project manager: user interface: But I'm thinking I'm thinking kind of P_D_A_ design marketing: Yeah . We want it to be munt multifunctional but at the same time if you get it to do too much you're not gonna be able to tell them apart , industrial designer: Yeah . project manager: of so you like maybe like an L_ like a touch screen type of remote ? user interface: I don't know if there's such a thing out there , I guess we could do some do some research on or one of us could do some research on it about whether or not there are multi-format like you know PAL , N_T_S_C_ , region one marketing: Right . user interface: I I have a friend who has a P_D_A_ project manager: Okay . user interface: that he just points at his telev any television he wants marketing: That user interface: and it'll figure out the the specifications of it marketing: Yeah . I li I'm liking that idea , this idea of a touch screen remote with multi-format features . industrial designer: I think , making it out of a nice material would be very important , because so many of those remotes that you see , these universal remotes look so cheap and low quality . And I don't know , like , there's such a problem with losing them , project manager: marketing: that adding this whole like P_D_A_ pen business is only one more thing to lose , industrial designer: . marketing: Just something like keep in mind when we start actually dealing with this stuff but that would be really cool . industrial designer: user interface: In in marketing: Fi b like what are they called , those face plate things ? project manager: Think they're just called face plates ? marketing: Isn't there a name for them ? project manager: I don't know . industrial designer: I think , it wouldn't be such a bad idea to have a like a locator device , maybe a simple button that you have on your television to help you find your remote . user interface: If you're not doing that then we can have something that just kind of rings from either marketing: True . project manager: Cou could we not do something where like just a little lit like literally just a very small kind of thing that comes with the remote that you could place something else that you press and it makes the remote page . Kinda like how on a lot of cordless regular phones , you have a page button and it goes , user interface: Th marketing: Right . project manager: yeah I think this material quality as well like I guess what we can think about what kind of you know Apple 's been really successful with this surgical white kind of business or this sleek kind of marketing: . marketing: And that titanium the new silver sleek ones that's last couple of years , very much so . project manager: We do have the minimum am amount we were talking finances I dunno , selling a a forty Pound remote would h or a forty Dollar remote , twenty five Euro remote would be pretty you know it's pretty expensive marketing: Right . Without without getting into that whole like you know go down to bargain store remote you know bargain store universal remote marketing: Right . project manager: But have a think about what we can do , have a think about what we want to do , how we're gonna sell it marketing: Yeah . project manager: and marketing: Or if you our users in mind , like these grandmas are not gonna be into this whole new let's design , no it's they're used to the buttons so we'll have to be careful of exactly who we're marketing this to , industrial designer: Yeah . marketing: But user interface: We're talking twenty five Pounds or twenty five Euros ? project manager: Twenty five Euros . project manager: They serve right they sa tha s they will sell things overseas so you can buy stuff in America marketing: . Right so let's go ahead and wrap that up here for now , I'm gonna put these initial ideas that we've got in the project documents , so if you guys wa need a reminder about what we've talked about the different you know kind of trade-offs that we've got and the other ideas , you can consult them at your leisure . Let's just head back to work on what we were talking about bef goi h h getting into
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ES2009b
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So basically I'm just gonna go over real quickly some news I've just got from the board on how we're supposed to do with this remote control . And then I'm gonna turn over to you guys to make brief presentations on what you've found and then we'll have a bit of discussion . So basically what I've just found out from the board I dunno if you guys got this email as well but it needs to be television only . So no we're not doing D_V_D_ , we're not doing anything else , marketing: Okay . And it has to have the slogan , case you guys forget the slogan it's , we put fashion in electronics . I'm not sure what teletext is but I'm assuming you guys do , so we don't wanna include that in this particular design . So basically given those guidelines which will have some effect on how we design we'll discuss it later 'cause it's television only we'll be able to change our well we can s sacrifice more function for a better television remote . So I'm gonna turn over to the Industrial Designer to go ahead and make a presentation on industrial designer: Okay . sends message to another system , so there's an energy source involved in that like a battery or solar power , something along those lines , there's an integrated circuit , which is the microchip , and that actually compose the messages and usually the way a a remote control works is it sends infrared bits to another system . A user interface controls the chip , basically that's the casing and the buttons and accordingly the messages as well . So my findings , I just did a preliminary study here and I found that too much metal in remote design could potentially cause interference with the ability of the remote to send commands . too much metal is used sometimes and people pick up radio signals and the like , and there's also the possibility of the remote catching on fire and injuring the customer , just think of those lawsuits , that'd be really bad . Just some ideas that I had , energy source , it's kinda hip to be eco friendly so I thought maybe we could do something with solar power with an alkaline battery backup . the user interface , I was since we can't use metal I was thinking maybe a high grade recycled plastic . industrial designer: The chip , silicon based chip I don't really see any way around that , we can't really be different in that respect . , the sender well I'm thinking infrared 'cause it is the industry standard , multi channel , that's a word I made up , I don't really know what it means . marketing: industrial designer: PAL and N_T_S_C_ compatible and probably a two hundred foot range . personal preferences , I really think that we should use plastic as opposed to metal , the company simply can't afford this kinds of lawsuits marketing: Fine . industrial designer: which adm admittedly is gonna come at the cost of a certain aesthetic value , project manager: Is is there a way that we can use modern types of polymers , or mo modern types of plastics industrial designer: 'cause we were thinking project manager: that maybe do have some kind of aesthetic value like if a white like if we talk about like well like on the lapt on these laptops and other ones they use a a pretty nice , industrial designer: Right . project manager: you can do i is there some kind of nice colo der quality plastic that we can work with ? industrial designer: Yeah that shouldn't be a problem . for example the plastic they have on your laptop there is something that's perfectly possible for us to do . if next we can have the User Interface Developer go ahead and make a brief presentation that'd be great as well . we n basically need to operate an electronic device , it needs to be universal and possibly operate several different types of devices although we now find that that that's no problem . that would be any number of different things such as switch on the television , switch to the next channel , that sort of thing , I think we're all quite quite intelligent and know know what a normal remote control does . now some of the other things I found is a a complicated remote control sorry that we can't quite see my red there very well project manager: Oh yeah look at that . user interface: but this remote control has many functions so it can do a lot of things but it it is quite complicated project manager: user interface: and most users will find it find that they won't use most of the functions because they don't know how to use them and don't wanna take the time to learn how to do it . Another remote control , slightly different , it's a simpler remote control many less buttons but has many fewer functions , m much easier for the user to manipulate and use . so attain the functionality of a complicated device but use a simple formatted display for the user to to work with . project manager: 'Kay marketing: Does that mean I'm up ? project manager: yep that's you . basically I was looking through some marketing reports that we've got and we had a usability test where we were actually sort like watching a hundred people use T_V_ remotes and see what it is that they're using and then they filled out a questionnaire about what they like and what they don't about their general T_V_ remote control practices . pretty much through testing we were finding out that most of the time , everybody's used to using changing the channel , turning it on , using the volume , m the majority of the time that's all that's going on , the other functions happen , for some people they're important , but the primary uses are really really basic . and so big complicated remotes like one we saw in the last presentation are really not the general public's use , they're not using a lot of it , they don't need it , they even find it frustrating when there are all those buttons that they don't know what to do with . And we also found out that fifty percent of our people , their the worst thing about a remote is how often they lose it . So I think what we were talking about with a pager or something , will really come into play with a lot of these people . there's also a survey about what they liked about remotes , industrial designer: marketing: and pretty much they all think they're hideous and not very useful , and the younger demographics are all really interested in voice recognition options . I don't know if that's something we're ready to look into technically , that's up to the design people , but it is s something worth thinking about , especially since the younger demographic's obviously the one that's gonna keep growing , so if that's the direction we're headed in it's something to think about . So marketing: Need to unplug this ? project manager: yep I'll just switch that back here . project manager: I'll finish up with just a bit of discussion plan on for the next phase . project manager: Right so I think we've covered most of these important questions through this through you guys's presentations we've got y the Industrial Designer suggests or pretty much emphatically suggested that we need to go with plastic . Sarah , she's recommended that we go for simpler functions , so fewer functions but we need to decide who are we selling this to , you s your stats suggested that seventy five percent of people under thirty five wanted , thought about voice control , marketing: Oh right . project manager: so do we wanna go for that , or do we want to go for an older demographic , and my thought is we've got w if we're gonna go for a sleek look we are putting the fashion in electronics . marketing: We're not catering to the pensioners of the world I don't think so . project manager: we need to wonder ah h about how we make it better and smaller and faster think we're constrained to plastics very well , we've got this idea , Ron was saying we need to think about revolutionising the way it's looking , marketing: Right . project manager: which might be easier given that we're going for simpler function and that we're only going for a telly . How th this voice operation thing is I think is a good idea assuming that it's doable , at least for the basic controls , maybe we can balance it that way , you know we can see . project manager: Okay you can't say record alias tonight at seven P_M_ industrial designer: project manager: but we might be able to say volume up . marketing: Is that only gonna be within our two hundred foot range then ? industrial designer: Oh yeah I think that's very doable . project manager: The difficulty wh would be in I think like i you couldn't speak into the remote that you're trying to find . project manager: If it's hidden under the couch but then again you have this wee this wee thing you know that's just a little chip or whatever that has the page button , maybe that could be voice activated too . user interface: finds your marketing: K project manager: Or an isolated magnet or something like , or you know something that wouldn't interfere I don't know that'd be the technical thing marketing: Yeah . project manager: but yeah I like that , I like that , the voice recognition for the paging system . user interface: The other thing is we might be able to handle the simplicity of a remote control and kind of put the more complicated things into a voice control . user interface: And the younger market could use kind of the voi voice control method and the older market might might k marketing: Making it just an option ? industrial designer: . user interface: exactly and might consider the older market could use the simpler design with the traditional buttons and what not . The if we're gonna do this touch pad screen thing , it would be still , do we know if that's an option technically right now to that ? project manager: marketing: 'Cause it seems like an interesting option especially because then you could have like your primary screen just be these you know four or five basic functions , you can have project manager: . marketing: menu options or something to have all these other complicated voice recognition , settings , things that you're not gonna use every day and that a lot of people aren't gonna use but it is an option there for this hi-tech market that sort of re is the sleek thing we're going for . industrial designer: Gotta wonder though , if we're adding so much technology to this one remote , are we still gonna be able to meet out twelve pou our twelve fifty Euro you know goal for selling these things . user interface: industrial designer: It seems like , we're not gonna be able to handle all these functions with just one microchip . 'kay well yeah I guess we'll cross that bridge in a la slightly later stages of development but yeah I know , that's perfectly viable question . 'kay so I'm seeing that we're gonna just basically focus on this young demographic group , aim it at them , but then in a sense that its bells and whistles are available for anybody who wants them but basically we'll make a sleek simple functioned remote control . project manager: I think this voice recognition thing is a we've got a market for it I don't think there's too many , marketing: . project manager: we'd more or less be cornering the market on it as well , we don't have many . Right we don't have many people or there's not very many competitors out there that do that so cool . The thing with I see would there not be a we'd have to maybe sacrifice the face plates for a touch screen ? user interface: I'm not sure that's sincerely correct , project manager: Okay . user interface: I think if you kind of take the example of a mobile phone that trying to pass a portion of the device is not interchangeable whereas the surrounding portions are interchangeable . We have to ask whether we're going to include a certain number of face plates with the package ? That's something I w for say we're including three or four face plates , it's gonna drive the cost up . industrial designer: And the other question is , if we do include them are we really in a position to evaluate that market ? marketing: Yeah . industrial designer: Off the top of my head it sounds kind of like a gimmick that wouldn't really go anywhere . project manager: it's not like with cell phones like where you have a you know Nokia model X_ and then ten people make face plates for it , we'd be just our model of pho of t remote control . marketing: Well in the publicity of a face plate on a phone is you have it out and around , it is sort of emblematic whereas you're just sit at home , project manager: user interface: Well hopefully some people have people coming t over to w to hang out at your house project manager: industrial designer: marketing: True . project manager: Alright well we can we can discuss that one further when we think about whether th when we do costs and so forth , . project manager: True , if plastic is dead cheap and if we're making the whole thing out of plastic anyway yeah we'll cross that bridge later but yeah we will have to evaluate what's most important . I think we've had a bit of discussion already on this thing , n s there any other questions comments that came up in these presentations ? user interface: Well have we confirmed that we're gonna go ahead with a touch screen project manager: Yeah yeah okay . Let's based on what sh on what you guys have all said to me let's go for a plastic built or b plastic cased 'cause tha tha that's easy on the cost , try to look for some kind of high quality recycled plastic as you recommended and I think that's a great idea . And we'll yeah tha let's provisionally let's go for a touch screen one with several submenus for possible extra stuff that one basically put the channel and the on and off switch on the touch screen . do we have wait a minute it occurs to me that if we have a touch screen people are going to have to recharge their remote controls . marketing: industrial designer: user interface: So these new lithium batteries they last twenty years even with the touch screen ? project manager: Do they ? Okay . industrial designer: Can we afford to include one of those ? marketing: Can we afford that ? user interface: marketing: And will somebody buy it if we don't ? industrial designer: project manager: Well I I don't think yeah I can't see anybody buying a lap a remote control that they have to plug in so we'd have to see some kind of new battery technology . project manager: Okay so let's go with a touch screen with some kind of you know with with some kind of cutting edge battery technology marketing: For twelve Euros ? user interface: project manager: Yeah well hey you know well it's it's worth looking into , if not we can always default to just doing a a well presented plastic simple marketing: It is . project manager: you can put the we could I I dunno I suppose we could put the the basics on the centre easiest you know , you know people know the channel and volume function make them large and easy to get at and then the the other the other bits and bobs you know go through menu w we'll do the aesthetics . project manager: it's th with this voice recognition option as well just as for the simple functions the the on off , channels , volume , industrial designer: Right . Even if you can't do voice recognition for the paging you know just some kind of simple button that's just a I guess another infrared signal to the remote control and while to emit some kind of paging . project manager: right so any comments ? Thoughts before we break into go into the next round of individual work on this . industrial designer: Since we're doing touch screen , do we wanna look into the possibility of people being able to input different types of skins for the you know the actual interface part of it and things like that ? Or is it just gonna be one touch screen for everybody . industrial designer: What what would be on that touch screen ? 'Cause you said earlier that we have to think about company colours and marketing: And oh . project manager: W it's my understanding that if you were going to do a skin you'd need to have some way for people to download or import skins into the remote control . marketing: Right , and then you're dealing with ports and cords and project manager: Yeah I think perhaps industrial designer: 'S too much . project manager: I think that that one m might just be and they just yeah I think that one might just be out of the range for this particular marketing: For now . project manager: a P_D_A_ would they would makes a lot of sense for a P_D_A_ 'cause you're gonna be using it to connect up to things anyway but I dunno , what do you guys think ? industrial designer: Think we just need to come up with a nice black and red interface on the touch screen . I I'm I'm in agreement with that , I'm wondering how we're gonna get we put fashion into electronics onto this device . Well but if we're gonna use a touch screen where it's gonna come on like on your cell phone it'll have your your carrier provider name come up first like while it's loading project manager: . marketing: Comes on every time you turn it on and then that's it 'cause it is a bit much to have it like engraved on the back or something I think . user interface: I'm hoping for a subliminal maybe half a millisecond as it turns on . Yeah I know I d it seems like it would suffice to have just the R_R_ on there . industrial designer: People aren't gonna want their remote to boot up and to see flashing things come on . and yeah that would help the battery life too and if it the remote they do have to press a button for the remote to turn on . Kind of if i user interface: Well all you have to do is touch the screen and it automatically goes on . Oh yeah I like that I like the idea of putting the logo in the boot up screen , nice . marketing: We're good ? project manager: I'm gonna save th a copy of this in case you guys need any reminders . I'm gonna save a copy of this and the minutes that I'll do it in a second and put them in the shared folder for later reference
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ES2009c
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Right so this meeting will be about the conceptual design , don't ask me s precisely what conceptual design is , it's just something important that we need to do . In this meeting ideally we'll come to some final decisions on what we're gonna do for the prototype . Right so , apologies for the last meeting , it was brought to my attention that I did not make the roles clear enough , so I will attempt to do so more accurately in this particular meeting . So , basically all we're gonna do is have some presentations again much like last time , and gonna go through you , whoever wants to go first is f fine by me and we'll collate what we know about what we discussed in the last meeting , possible directions . And then we'll make some more decisions on basic firm up our idea on how we want this remote control to look and work . It is Nathan right ? I'm not calling you the wrong name over and over again ? industrial designer: No Nathan's fine . industrial designer: basically what I'm gonna have to talk to you about today is component design and it's been brought to my attention that we may be somewhat limited as to what we can do because of what our manufacturer offers , project manager: . We've already kind of gone over this but we're gonna have to get into more detail and probably have to reach some conclusions some time soon . Our manufacturer didn't say anything about lithium so we might have to look if we do go that route , we might have to look elsewhere . Basically , it's like a the idea of moving the remote would create enough energy to keep it running . So that's one possibility but I don't know whether that would be powerful enough to illuminate a touch screen . and then as far as the way it's shaped , we can do standard boring flat , which we probably don't wanna do , curved or very sexy double curved . project manager: What kind of th thickness are we looking at ? industrial designer: I imagine that we could specify . industrial designer: the buttons , there are multiple scroll buttons available from our manufacturer , but to use those we'd have to use more chips , and that would cost us more . And if we do go with the rubber doubled curved case we'll have to use rubber push buttons because the other buttons aren't compatible with that . industrial designer: one thing that I noticed was that most remotes operate on a infrare on the infrared part of the spectrum . So you notice when you push a button on a remote you can't see anything coming out of it but in fact there is light coming out of the remote and you know the television can detect that . And if you were to record if you were to make a video recording you could actually see the light . one thing that I thought might be interesting was to use part use visible light coming out of the remote , just kind of as a fun gimmick . industrial designer: Course it'd have to be a part of the spectrum that wouldn't damage the human eye or anything like that . project manager: is there an option that we can have that off or on so a person can select like industrial designer: Yeah . , and then on to the circuit board that we're gonna use , also known as the chip . , we really don't have any way around the T_A_ one one eight three five . project manager: user interface: industrial designer: findings , okay , we're very limited by what our current manufacturers can offer , and my question to all of you is , should we look to other manufacturies or should we just make do with what we have available ? user interface: Interesting question . marketing: Well I'd say shop around but with our time constraints , is that really a feasible option ? project manager: . , if we do go the lithium battery route then we'll have to go outside our current manufacturer . My personal preference is I'll just throw my cards on the table , I think we should probably go the solar battery route , just to kinda keep with the environmentally friendly theme that we have going on . , I like the idea of the visible light signalling , that's something to set us apart and I was thinking about I was thinking of ways that we could produce the remote in a variety of different case materials to suit different tastes . So we're not so confined by one style and say some you know , say our the one marketing: Right . industrial designer: if we just go with one and it doesn't go over well then we're in a bad situation . project manager: Can we do marketing piloting too ? Try to see what kind before we launch can we see how they're received ? marketing: It's an option , but actually there's I've got some research already on like what we're looking at and trends in casing right now project manager: Okay . project manager: That's perfect , so I guess that makes sense for you to take it from here . project manager: industrial designer: user interface: Did you ? marketing: You waiting for me ? project manager: Fascinating , compelling even . , basically I was looking at what's going on in the remote control market right now and what's going on in other design fields , to see sort of what's what's trendy , what's new , what's happening . , remote control right now basically everybody says they want newer , fancier , more exciting they're sick of this boring , normal , functional , that we need innovative design options and there needs to be an easy user interface . the challenge is that current trends right now , across the board in fashion , in furniture , in technology , is a very organic fruit and vegetable kind of thing . user interface: project manager: user interface: project manager: user interface: industrial designer: marketing: Now I'm not saying we should have , you know , tomato shaped remote controls or anything , but I think it is possible maybe to use natural colours , like if wood is an option , that whole organic , sleek , clean , industrial designer: . Different skin options , or if we can't afford this touch plate thing , or touch face screen interface , maybe having the b images be specific , like you could choose your menu bullets to be project manager: Tomatoes . marketing: a different shape industrial designer: user interface: marketing: or okay , not the example I would choose , but you know what to t sort of and th apparently the feel of the next couple of years is spongy , project manager: industrial designer: . marketing: not something I I've come up with a though if we can get around to getting piloting , I thought maybe a casing option like not like a skin , but like a holder almost if you could do like , leather options or wood options or something industrial designer: . As far as the rubber that we can use we can use a rubber as part of the case , marketing: So overall I think we should stick with what we're finding , everyone's looking for easy to use , technologically innovative and this fancy new I think perhaps the double curve thing and maybe this rubber option is our best way to go for right now . Well I d but then if the touch screen thing isn't gonna work out for us that's really a non-issue . industrial designer: I like the idea of of rubber too because it's tends to be associated with being durable , something that you can drop and it doesn't matter . project manager: Yeah , it's like , yep industrial designer: Taped with duck tape and what have you , marketing: Very much so . project manager: it's ubiquitous isn't it ? user interface: We can have a duck tape casing . user interface: marketing: I think that goes against the whole fancy something , a new line , project manager: user interface: It could go with the granola crowd . project manager: industrial designer: user interface: marketing: Ah , it could be , it could be , project manager: Great , marketing: . project manager: industrial designer: marketing: user interface: So yur user interface , guys , is basically aspects of a computer system that we can see or hear , or otherwise perceive . Here's a d series of different remote controls industrial designer: user interface: that are out on the market today . voice recognition , we we actually have some new information from our research design team but I'll get to that in a moment . , so current voice recognition starts up to about eighty speech samples , and basically you record your own verbal labels c and connect them to the remote control . Now our design team , research team , has been able to set up a system in which you can teach the remote control voice c recognition system to respond to with standard responses . Like you could say good morning remote control and it'll say in a sexy female voice , Good morning Joe . project manager: marketing: project manager: industrial designer: user interface: In fact we already have this for a coffee maker line marketing: . project manager: Lot of single people on the on the re on the remote control research team user interface: On the remote control industrial designer: project manager: at the user interface: right . user interface: another concept is what Apple has come up with , the spinning wheel with L_C_ display like on the iPod project manager: . user interface: and then we have the scroll button with integrated push-button , kind of like a modern a bit bulky , a bit crazy , project manager: . user interface: And some special components , ideas like blocking , having the ability to block channels from your for your children and dedicated buttons for for commonly used channels and even ideas like secured or hidden programming but I again if we go with touch screen I don't think that's a big issue . industrial designer: marketing: user interface: the jumbo universal remote control is almost impossible to misplace or lose . user interface: again probably not what we're going for marketing: user interface: so I my ideas here and kind of where I think we're heading is something slightly larger than a regular iPod with a hard cla c plastic casing marketing: Okay . user interface: although I think some of the suggestions we've come up with are definitely very good ideas . changeable casings our design team was possibly talking about including one extra face plate with the package to kind of set the idea that you can change it and you can try changing it marketing: right . user interface: and kind of get used to thinking about maybe buying another one which can add value to our bottom line . touch screen interface , possibly having go-to buttons being stuck into the system so those don't move away from the screen , the important ones like power , volume and jump between channels . , and of course our voice command system which I've talked a little bit about already project manager: . user interface: and the use of recognisable colours and shapes to aid recognition of the features that are around so red for power , arrows for different volume ups and downs and channels ups and downs and what not . user interface: And perhaps even adding in some stupid little jokes with the voice recognition idea like perh for instance my toastie maker that I got from my bank marketing: user interface: has jokes when it's ready . project manager: That's what they need , it's like a little dongle it just sticks up this further so you don't have to stand up every time , just connect it , my kingdom . Now we kind of have to come to some decisions , I figure we can just go down the line and all three of us can have a chat about it . Based on what Nathan presented as far as the various costs and benefits I think , I dunno , what do you guys think about the touch screen at this point ? marketing: I think it's our most marketable feature just because it's so new and it's something that is showing up in other places . marketing: But can we really afford it 'cause it looks like they would be , that would be a really main cost source then project manager: marketing: right ? industrial designer: My estimate is that in order to incorporate touch screen technology it's gonna cost us upwards of seventeen fifty Euro per remote , project manager: To produce each one . marketing: And our goal was to be under twelve fifty or we have to be under twelve fifty ? project manager: Well . project manager: There is , it's just , it is a question of and how much ca o does that mean we're gonna have to increase the price to make money . marketing: Can we justify it ? project manager: from twelve fifty if we d wanna get our fift hundred per cent profit margin that would mean selling it from twenty five . project manager: So user interface: Where do you guys come up with these numbers ? industrial designer: That's just off the top of my head , project manager: From the board , industrial designer: it is pending further emails . project manager: well marketing: Though I think that's what people would pay for , user interface: marketing: if you're gonna pay for an expensive high class remote , you're gonna expect it to do something project manager: That's true , industrial designer: It is the new it would be in a class of its own . project manager: And that's to be fair the the per cent of the market we're not going for mass any you know , mass sales anyway , we're gonna make we we're not talking about selling eight zillion of these things , we just couldn't , not for twenty-five Euros , marketing: Right . project manager: so we could probably maybe shrink the profit margins rather than selling for twenty five , sell 'em for thirty , but that's something that we can have finance deal with . project manager: or wh y wh what was your thought on the matter Ron ? user interface: I'm thinking that's definitely a good idea and I also think that we could probably come up with some sort of a cheaper means to to go about this kind of production , my my team in the on the third floor suggested that marketing: See if we can cut some corners . Well and we can look into this other manufacturing option , and maybe we can get 'em somewhere else cheaper . industrial designer: We could initially go with what we have and if we can find them cheaper later on marketing: Right . project manager: No we could have a s very simple touch screen , you know , there's always the opportunity , if it's gonna be about the size of the iPod or whatever , you know , w we yeah , I guess we can play around with it a bit . Alright , let's let's say that okay so the touch screen will be our our main selling point here . project manager: So user interface: I think that we really have two main selling points , I think that our casing and the voice recognition marketing: Yeah 'cause with voice recognition really this is pretty bells and whistles kinda remote . project manager: if if we're looking at bottom line , now we're looking at upping the cost to seventeen to get the touch screen on , user interface: project manager: I think we might have to drop the voice rec . user interface: To be honest , we have the capa we have the design in-house , marketing: Price-wise . user interface: we've we've come up with this , with this new voice marketing: True . What do you think on it Nathan ? About the voice rec ? industrial designer: I think if we we do both the obviously production costs are going to go way up but it does put it into it'd become the Rolls Royce of remote controls basically . Course , maybe they hadn't thought of this whole touch screen option , but definitely we know the market is there for voice recognition so to say we have the technology and we're not gonna use it even though we know it'll sell is a call I don't think I can give the highs ups . marketing: Like really I can't go in and say no we're gonna just ignore everything we know . user interface: Does having both really up our costs ? project manager: I can't see how it wouldn't , there's you know the old aphorism , you can have it fast , you can have it cheap or you can have it quality , pick two of three . industrial designer: Yeah , 'cause you you just upping the number of chips that you need to deal with each different function . project manager: Well if we're gonna pick betwe e alright so we have to pick between one of the two . What which , which do we suspect we should hold o we should hold on to ? marketing: Well , we already have research backing voice recognition as you know fiscally solvent . But I I I personally would tend to another direction but if that's what's gonna sell I think that's what we need to go with and maybe we can table this touch screen for our next model . industrial designer: I think the voice recognition is simpler , we already have the all the technology in-house , it's ready to go , it's packaged , it's project manager: What does the cost look like Ron ? Is it cheaper to do the V_R_ or to do the touch screen ? user interface: Well my p is project manager: Nathan ? marketing: . industrial designer: this is just off the top of my head keep in mind , but I think the voice recognition would they're both they're both gonna push the costs up , but , since we already have the technology in-house for the voice recognition project manager: . marketing: And we're still not then we don't have to deal with this battery issue nearly as much either , project manager: . So I'm getting alright so more or less you guys think that o o of the two of 'em , the voice recognition will be better . marketing: which for right now we can have it on the market sooner which is all in all our best option . industrial designer: marketing: So and when are we gonna have basic prototypes coming up next that's you guys's next step right ? project manager: Yeah , well we'll we'll sic we'll sort out what it what f what else we're gonna talk about for the prototype industrial designer: Yeah . project manager: but yeah that's our next step , it'll be a developing of prototype . industrial designer: Are we going to talk now about the materials that we're gonna use for the case and all those things ? project manager: Yes . Would the solar power be enough to fuel a voice recognition ? Or this kinesthetic one , would that be enough to fuel a voice recognition remote control ? industrial designer: the solar power definitely would be but I think just to keep people from getting annoyed , 'cause sometimes solar power fails and there's no way round that , we should install a small backup battery . industrial designer: Just to cover those moments when for whatever reason , the remote hasn't been exposed to marketing: Well what of people with like the T_V_ in their basement , project manager: . marketing: like what if wha we can't guarantee sunlight everywhere so having a secondary source is probably industrial designer: It's true . Yeah , it works about the same as a solar powered calculator , marketing: industrial designer: and you know how those those don't really require that much light , user interface: Calculator . industrial designer: but obviously a little more light than a calculator , but we're not talking about a lot of light . Doesn't have to be out taking a sunbath for a few hours a day or anything . project manager: What do you think Ron ? user interface: I'm willing to agree with everything that's been said . If we're really not handling the remote control to a great extent we could possibly get away from the idea of having a hand-held remote control and maybe kind of have a round remote control that kind of looks like a paperweight or something like that , kind of a sleek little neat thing that sits on your table or something . industrial designer: Why , why moving away from hand-held , why ? user interface: Just a thought . industrial designer: What's the idea ? user interface: Well if you don't need to pick it up it could kind of be a selling point . marketing: I if it's got voice recognition it can be technically anywhere in your room and still do its job . Do you think people that are people that buy a remote , are they always gonna wanna use the voice recognition or is it just something that they do sometimes . marketing: True , and i probabl I think we're banking on selling it to more than just voice recognition people , like we want it to work fundamentally as a basic manual too , project manager: Well we have to have buttons on it too as well . project manager: But that's done , that's no bother if you look at the catalogue from places like with sharper image or whatever you know they might have or like who is it , Apple makes these really pretentious speakers with the th sub-woofers you know like clear and glass and you know marketing: project manager: And maybe a menu button and so forth , you know use a channel button to scroll through the menu d if they want to record programmes or whatever you know we can sort that out . Maybe something that looks nice on a table is would be good , even though and hand-held the same time . user interface: I think it's all about following Apple's lead on a lot of these things . project manager: Yeah , a nice although we do wh is I'm recalling that she mentioned that we n need to get away from the surgical white kind of brushed aluminium thing marketing: Right . project manager: but you could have a very tasteful wood coloured or earth tone kind of marketing: That would be kinda neat . And the the material like the plastics and so forth , we were discussing that being using like a rubber kind of softer feel , industrial designer: Okay . project manager: li lik if you feel the the tip on this pen it's a bit gives just a bit . project manager: something where it's a a more advanced f form of plastic that has some kind of a tactile response to it . marketing: Yeah , which is the next big thing , so that's not gonna hurt us either . user interface: project manager: Yeah let's see if we can do a squishy non-remote control-looking remote control . industrial designer: project manager: But to be fair , yeah , you just c you could just put it literally put it on the the ni the coffee table next to the telly and say volume up . I guess we'll a that's gonna be a thing , if we run a bit over-budget , that might be okay , . industrial designer: Sorry about the lack of information on cost , I just haven't been provided that information by our manufacturers marketing: Okay . project manager: We'll have more of an idea when the prototype have more of a industrial designer: and I'm just having to guess . , so user interface: project manager: we've revisited the touch screen and more or less ruled that out , I think so we're more or less con we wh wh we're more or less in agreement that we want to have a a simple kind of function , you know , not too complex . Well when the majority of people are only using the most primary functions on a daily basis , although I'm not saying we should completely rule out major functions , they should be secondary , at least if not functionally then visually , like those shouldn't be industrial designer: Right . marketing: Take precedence , industrial designer: If , if we're not going the touch-screen route then we can just incorporate maybe something that folds out marketing: yeah . industrial designer: like what you often see on these kinds of remotes is the most basic functions up here project manager: . marketing: Well and do we wanna consider like an iPod screen which isn't a touch screen but you're still scrolling through menu options , in p user interface: Think then we're hitting our cost issue again . project manager: Yeah marketing: True , project manager: we've also got the the me the thing of , industrial designer: Yeah . project manager: if we're gonna have a non-remote-looking remote , how do we yeah . project manager: we could do a slide or a compartment , you know , like if it say it's a lit little vaguely ovoidal type of thing , it'd be easy to have a compartment in there . project manager: Or you know , a b a b a a series of you know three or four buttons with a menu button and then a side an s up and down type of thing , like on like on a D_V_D_ player . You know you see the modern D_V_D_ players'll just have a menu button on the side and then four buttons around them marketing: industrial designer: So are we gonna are we talking we need to figure out what kind of buttons we're going to use , are we going to use scroll buttons ? Rubber buttons ? project manager: Well it seems like I dunno it seems to me that we could just do the stick with the rubber 'cause since we're probably gonna be using some kind of rubber for the outside case marketing: Yeah . user interface: I think to a certain extent we have to stick with kind of a little bit traditional in terms of the buttons and then and then make our unique feature our casing and what not and our voice command . Well no it's basic just like four directions that are that can use as menu or channel and volume or however you wanna do it , are really versatile and everybody's already got them to some extent on the remotes they already own so it's not like we're dealing with everybody relearning things 'cause that's not something anybody's gonna wanna buy a new for . That seems to be selling and we we've more or less agreed that we want to kar target this youth market , . project manager: Especially now with eighteen to thirty five year olds being such a large quantity of the population . Yeah alright , well , more or less covered what we need to cover I think fi an an any final thoughts before we think about doing the protot moving on to the prototype . project manager: The , yeah okay I was just gonna assign tasks in the next b anyth any oth user interface: Sure . industrial designer: have we decided that we are gonna go with different style cases for different people ? project manager: . industrial designer: Or are we just going to go with one ? ..It's very , it's very hard thing to predict because you have different cases marketing: Yeah . industrial designer: and that might open up your market a little bit obviously , but if you have just one case and it doesn't go very well . industrial designer: but obviously having more cases also costs more so project manager: Well then again colours wouldn't be so hard to do , you could have a , you know , a kind of a natural wood colour , like a stained wood and , I don't know , olive green or something . project manager: That wouldn't be so much of a problem to incorporate into the colour of the thing . user interface: And again copying iMac's kind of for iPod Mac Apple's colour scheme . project manager: Yeah , I think that's probably a good id okay so let's work on multiple case colours . But yeah , stick with the same kind of kinda yeah , the same basic non-remote kind of remote design . I want the I'd like Nathan , I'd like you to work on just the basic look and feel , what can we accomplish , given these parameters that we're just gonna sort of have this kind of non-remote remote . project manager: And Ron if you can figure out how probably best to lay out this idea of this simple design with the voice recognition built in and also this kind of drop down or s on the side kind of menu options simple . industrial designer: user interface: marketing: project manager: And also specific instructions will be sent to you by your coaches as well . project manager: So that's what to start with for now , is that alright , you guys feel clear about this ? marketing: Cool
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I've done more PowerPoints in this particular experiment than I've ever done in my life before this experiment industrial designer: Yeah . project manager: So here we have our detailed design meeting where we will look at the prototype and right so , I finally figured out what this whole second bullet point is about in my that my coach was sending to me . Otherwise it's just saying I'm the secretary marketing: project manager: and I'm therefore I'm taking the minutes , s so just to go just real briefly to go over minutes from last meeting , I will open them slowly , no ? Wait for it , wait for it . user interface: project manager: This is , this is very high-powered stuff here , double-clicking , there we go . So basically the moral of the story from our last minute last meeting was that we that we had meetings from we had presentations done by the Industrial Designer , or from Nathan , and Ron and from Sarah about what we can do here and what sort of limitations we're operating with excuse me what limitations we're operating under , what kind of risk we'd be looking at with some of the various approaches we were discussing and we essentially came to the conclusion that we should develop a remote with voice recognition , I_E_ that had a vaguely non-remote like shape because you didn't really need to use it as a remote since you could just use your voice . That would include some mostly just the simple design features for a television operation but with a slide or a fold-out bay for more advanced functions for users . , and the the U_I_D_ and the I_D_ were asked to go ahead and start developing a prototype for us to look at . What's to be said about it ? , we took into account a lot of the things that we went over in the last meeting , . Some of the most important things to consider are that we decided not to go for the touch screen which you can see project manager: This is going to be the on off button project manager: industrial designer: and we have these buttons to go through the channels and then two volume buttons down here , d we decided those were the most important buttons . And then , for the more advanced functions there is a slide out panel here and you can see that there are lots of other things going on . But this actually can slide back in and provides a very nice aesthetic when it's all put away , . As far as the whole visible light thing , we decided to go with the multiple colours coming out , user interface: marketing: Ah . user interface: industrial designer: Of course , if that's annoying for some people that function can be turned off . user interface: No it's important to we talked a quite a bit about you know the the interchangeable faces and what we've done here is come up with a bit of a natural look here marketing: . user interface: of course that's interchangeable industrial designer: user interface: and I think it would be desirable for the for the regular product in the in the in the in the first packaging to be something a little bit more subdued marketing: 'kay . user interface: and as you can see on the television there we have the voice detector device on the top there . , what other things do we see here , well , if you give it a touch it does have actually a bit of a spongy feel , project manager: user interface: so I think that will work well with regards to our market . and let's see , well clearly there's gonna be some more colours and what not available . do you have anything else to add to that ? industrial designer: I worried about the materials , it is the entire thing is covered in a rubber coating so it's very durable , it's not gonna break like some types of plastic that's dropped . , and of course as you can see and if you touch it it does have that nice squishy feel . user interface: It's actually important to note that the television , you know if there's an earthquake or anything like that , that i it actually is edible inside . project manager: industrial designer: user interface: marketing: industrial designer: Fact , I dunno if you noticed , but I wrote the the company's name on the telephone screen , project manager: Oh well done yeah , yeah oh ok industrial designer: I thought that was kinda nice . marketing: project manager: industrial designer: This user interface: marketing: Do we need to worry about rot factors ? project manager: user interface: it's encased in a new type of marketing: Oh okay , there's preservatives involved , project manager: industrial designer: Yeah . marketing: we don't need to worry , industrial designer: We got a bit ahead of ourselves , user interface: It's fine . industrial designer: I know we're not talking about making televisions at this point or anything like that , but user interface: . user interface: but I think that's I think that sums up the main features of our of the remote , project manager: Brilliant . user interface: I dunno if you guys have any questions or f whether that whether we need to worry about any other marketing areas or anything of that nature . This cost well to put this into production , we're looking at about what was our goal ? It was twelve fifty Euro and this actually came in at about eleven ninety nine . industrial designer: One thing that we didn't do obviously we had a choice with the buttons whether to use scroll buttons or standard rubber buttons , but we just went for a classic rubber button and since we did that marketing: . industrial designer: we didn't have to use as many microchips which was quite nice and that's what helped keep the cost down . industrial designer: So even though it has a lot of modern technology , for example the voice recognition , marketing: . industrial designer: in a lot of ways it's just a simple remote and I think if we shopped around for other manufacturers we might be able to get even cheaper . Did we talk about the voice recognition option ? industrial designer: And Oh no , we haven't talked about that yet have we ? user interface: So so yeah on the back here you all noticed this area here which is actually the voice recognition console project manager: marketing: Okay . user interface: but basically the voice recognition incorporates the latest designs that our research team has been able to cufw come up with . industrial designer: Any questions ? project manager: No , no marketing: Do we have other , for lack of a better word , skins ? Covers ? project manager: I think that's user interface: marketing: In play now or are those ones gonna be developed later once we see how the couple we have g go or ? industrial designer: do you wanna answer this one marketing: Do we know where we stand on that yet ? industrial designer: or do you want me to answer it ? user interface: Well we didn't quite have enough material . user interface: Oh I see , marketing: I just didn't know if you guys had any in mind yet . industrial designer: well as you can see this is just a most superficial layer and it'd be very easy to put another layer of something else like marketing: Okay . marketing: And the whole thing project manager: marketing: Okay user interface: So there are I marketing: Right user interface: we definitely priced out a spongy even spongier non-natural look materials marketing: Yeah . We also continued on with the ideas that f following Apple's colour schemes with the kind of the light orange and the green . industrial designer: It's not it's not quite a a face plate , it's more like a pseudo-face plate because it's simple enough marketing: Okay . industrial designer: that in the factory it could we could very easily put a different one on it , it locks into place such that , you know , it's pretty permanent but at the same time , if we wanna go the other way it's just a matter of a couple of adjustments and we could go the face plate way marketing: Okay . , what we need to discuss now is the finance of it , I got me you've got you provided a number that actually sounds quite nice . project manager: I'm just gonna clear this out real quickly , but it looks like So we'll just if we can just itemize what's in here , we've got this it's a solar cell thing right ? industrial designer: Right project manager: With a back-up battery ? industrial designer: we didn't really touch on that but it it's in there , project manager: With the ba okay . so I guess that would mean we've got a bit of a It's a s a speaker and a sensor at the same time isn't it ? industrial designer: Yeah , yeah . and the case , it's more of a single-curved case , I guess would be that be the general industrial designer: Yeah , one big curve I guess you could say . Push button interface with this other drop-down so maybe we've got two push button interfaces don't we ? industrial designer: Yeah , And a special I guess it's we've got a sort of a wood materi a rubbery type material that throughout , industrial designer: Yeah , special . industrial designer: And s I guess you have to mark special colour and special form as well , don't you ? 'Cause it i it is very unconventional , project manager: Yeah , it's it's quite unique . project manager: I like it , yeah it's So it looks like marketing: M come in at sixteen ? project manager: a bit over budget , . Huh , doesn't match up does it ? user interface: marketing: project manager: So what we could do perhaps , a simple fix would maybe to switch away from the solar cells or take out the back-up battery . industrial designer: How do you feel about that ? user interface: I think that if we're talking about it being one of our main selling features , being environmental and without the batteries and what not , although it does still have a battery so I'm not sure that you know what the sell is on that . industrial designer: we could take we could take the battery out of it you see and it'd probably work ninety nine per cent of the time but you're gonna have to set up a call centre for that one per cent of the time when people are calling and saying oh look my remote isn't working user interface: project manager: industrial designer: it's hard to scrap the whole cell battery idea 'cause that's so integral to the theme that we have . What's difficult , we have all these things integral to the to the design of it that we just can't back out of now , marketing: Nah . project manager: it would have to be seems like we'd have to go back to square one in a way . if we were gonna try to undo one bit we'd probably have to undo most of it , user interface: industrial designer: Yeah . marketing: Although we don't wanna get rid of the whole environmental obviously the solar cell is a big piece of the way we're marketing this as like a natural , new thing , but honestly if we cut that one piece out we're actually coming in under budget if I've done my math correctly . user interface: you might be able to sway me on the idea that we our main selling point could be already this voice recognition thing marketing: user interface: that's what sets us apart marketing: Which , it's user interface: right ? marketing: yeah that's what setting us into this young market , that's where we started from , so I don't know , and you know perhaps when the cell technology comes down in price we can bring that back into the game but it looks like at this point that may be out of our league . user interface: And the reality is you know , for me from an ideological stand point , I'd like to stick with the the solar cell , but I h kind of have to throw myself in the in the business structure model here marketing: Right . user interface: and you know I think I think that I think that we need to come to a compromise here project manager: It's either or . industrial designer: It's the only way we're gonna get below our goal isn't it ? Of twelve fifty . project manager: 'Cause we can't remove the push buttons 'cause they're industrial designer: Yeah , . marketing: It kind of project manager: and we can't get rid of the removing the user interface: Savings . project manager: changing the case wouldn't be so much of a - , nor would changing the case materials . , so I guess now we just go to the project evaluation which I will allow Sarah to take over . project manager: That'd be great industrial designer: user interface: marketing: I didn't even do that one on purpose either , user interface: marketing: damn . Okay , basically I was just evaluating from what we know of how our product's working right now with the criteria that we set at the beginning of these are the things we needed to do , these are the things that look like we feel they're important . so I was looking at basic design things , does it fulfil its functions as a remote ? Is the design what we wanted it to do ? I are technologies up to where we hoped they would be and does it fulfil the aesthetic qualities that our original market research was looking for ? . Basic questions like , you know , does it turn on ? Does it respond to voice recognition ? And overall , in general , it looks like it's coming up to par . marketing: the only thing is with with the pull-out panel , that is , can it take some adjusting because it's a new sort of interface , that looked like it was coming up rough , but then , once you get used to it , it does make a lot of sense . It looks like it's going over well , so user interface: And the paging function works well , industrial designer: Six ? user interface: that's good to hear , marketing: we're we're good yeah . It's I think eventually if we do branch out with this product maybe we do have a higher budget options and if it goes over with this model we can look into wider range voice recognition like from other rooms of the house and stuff , but for now , what we've got is working in the range we need it for , so it's all good . industrial designer: I am bit disappointed about losing the solar panel marketing: That's everything from me . marketing: Yeah , it is a set-back , but industrial designer: marketing: Okay , do you need the cord back ? project manager: yeah , user interface: W we might have we might have lost that granola market again project manager: I was just go on . user interface: that we're project manager: Well they don't own tellys anyway do they ? industrial designer: True . so I guess we are going to discuss our project process marketing: industrial designer: user interface: project manager: and that is gonna go into my report . So I guess this is the point where we go out of role it looks like and talk about our satisfaction for room for creativity and so forth and how that all worked , I guess , . industrial designer: Right so it's just kind of a open mic kind of thing or marketing: Okay . marketing: It is now , industrial designer: user interface: marketing: you're in charge there you go . so user interface: project manager: But I trust that she would jump in if I was so okay fair enough . project manager: right , so any thoughts ? industrial designer: Are we considering these points here ? marketing: . project manager: What do you guys feel about the process ? industrial designer: marketing: you know I think in general , for a day's worth of work we actually were relatively productive , project manager: and the technology has definitely been a help , it's really been interesting to try out all this new stuff . We could now if that'd make up for it user interface: And marketing: but really industrial designer: marketing: and I feel like if you guys had been designing in here perhaps that would have changed but because of room constraints , doesn't really matter . user interface: also had I not been intrigued about the pen , I don't think I woulda used it at all , I didn't write barely anything . marketing: Yeah I think I was taking notes more often than usual industrial designer: Yeah , it's true . project manager: marketing: Yeah , but I didn't get a response industrial designer: What if you get a response two or three months from now ? user interface: marketing: so project manager: marketing: we'll see . industrial designer: marketing: Well user interface: industrial designer: marketing: what kind of coaching is that really ? What if I really needed something . project manager: industrial designer: user interface: I so n I think there was a lot of room for creativity , I don't we could do whatever basically what we wanted until the budget came down on us , . And even then we did get a decent product turned out although it's not everything we wanted it to be . industrial designer: user interface: project manager: That's the brilliance of they had a p they had a peeler in here . industrial designer: user interface: project manager: marketing: And highly resourceful team mates might I add industrial designer: project manager: industrial designer: Yeah . industrial designer: And to prove that we weren't wasteful we didn't waste a single bit of Play-Doh , we used every bit . industrial designer: Yeah , user interface: industrial designer: I guess user interface: industrial designer: My one my one criticism is that we didn't have enough colours to work with , project manager: user interface: marketing: Yeah . industrial designer: I think it was pretty clever 'cause we were never able to get too far off track because the information came in at the right time and kind of filled in the gaps enough . industrial designer: At the same time you had enough room to kind of just make things up , project manager: marketing: Do your own . marketing: Though I did feel like th the level of information dropped off severely over the course of the day . marketing: maybe it's just me but I didn't actually get any information for the last presentation at all . marketing: Nothing , I didn't even get an email , user interface: marketing: like industrial designer: marketing: that was it . So , yeah , I feel like that was slightly lacking but then you know , fill in the blanks on your own , level of creativity upped . user interface: Well I think that was I think that was an issue I kept finding with regard to marketing: Whatever . user interface: well no but also yeah when I was reporting about what each of us was doing I was often confused as to what you were doing industrial designer: . industrial designer: You know user interface: and then I also felt like you know a lot of our discussion would centre around n specifically what my task was marketing: . user interface: but and then in the end I think our jobs kind of melded together a little bit more , industrial designer: Yeah . I think the most helpful thing out of everything was getting the the PowerPoint slides already put together for you user interface: which was fine . industrial designer: 'cause if we didn't have that there's no way we could have got all that done in time . project manager: She said I I I she actually made a comment off boy you're getting into this and I really I think it's true I did get I I felt like I got way too into it . That's kind of a good thing though , project manager: I felt like I slipped into it a lot . user interface: An so is that the first time you've taken on that kind of role ? project manager: The first time I've ever done anything like yeah project project management . project manager: it's one thing to do , you know set up a party with your friends , user interface: project manager: you know ? industrial designer: Yeah . project manager: But you guys felt that you could keep the , yeah , suspension of disbelief kind of like like the role and the okay ? marketing: Yeah . user interface: marketing: and I knew we were all lying through our teeth , industrial designer: user interface: I had to admit , as soon as w we started as soon as we got the Play-Doh , th you know the whole concept of really trying to stick with reality went out the window . industrial designer: project manager: Maybe in in Legos you know ? Be fun with Legos too , user interface: Possibly . project manager: like make a remote control or spaceship , we used to have spaceship Legos did you guys ever used to build spaceships with Legos user interface: Oh yeah , marketing: Yeah . project manager: you guys felt like there was enough teamwork in all ? industrial designer: Yeah ? marketing: I think so . user interface: project manager: No I , no I dunno , I d I I dunno , industrial designer: You don't . project manager: I don't I I was just I marketing: Though we didn't actually other than minor discussion at meetings there wasn't except for the actual building , industrial designer: Yeah . project manager: It's true huh ? marketing: but I feel like if this was a team project there actually would have been much more of the collaborative like brainstorming , use the board well and this would have been six months' worth of work , not like three hours' worth of meetings . user interface: I think had the issue been more serious we probably woulda brainstormed more during our meetings as a team . Course I'm I'm conscious of the idea of the Project Manager asking if you guys feel like there's a team you know it's like , kind of like , like . industrial designer: project manager: It d marketing: Yeah that is kind of project manager: But yeah . It's kind of fascinating wasn't it ? the whole process of industrial designer: Wonder why is there anything about the way that we got so much inform what was it that kept us from going to the the board ? project manager: I don't know . I I don't know if there was a ri I th marketing: Mine was the mics . I didn't feel like getting up and down and dealing with all these wires , industrial designer: Yeah , that's it marketing: I was afraid I was gonna break something actually . industrial designer: 'cause the mics are loose and each time you get up it's s a possibility of tripping over something or getting tangled or . True , but it didn't even occur to me as an option , project manager: Nor I . marketing: I don't know that I would have but I know that I consciously didn't . user interface: it's just like the paper I don't know what I really needed the paper for . project manager: I wanna see wh wh what my my handwriting looks like digitized marketing: I know . industrial designer: Yeah , project manager: just to see what it looks like in P_D_F_ format or something . Usually I would do a lot more doodling too but I didn't because user interface: marketing: I know , I felt like I needed to be professional so I didn't like draw all over my paper and stuff . project manager: industrial designer: marketing: Okay , well not entirely , but still , I doodled less than I usually do . industrial designer: user interface: project manager: T I I'm curious about what the de-briefing is gonna be like . user interface: So is this all we need to get through ? project manager: I dunno , I'm not sure what the new ideas found i is about . user interface: Is it marketing: It did it just say in an email that we need to discuss that ? project manager: Well , that's the thing I got i in the email I got this PowerPoint file but this slide was just there , marketing: That slide was like that ? project manager: user interface: Any new ideas with regard to remote control concepts ? project manager: W I kinda like th industrial designer: No , none . user interface: project manager: Yeah you can't industrial designer: I think they're fine actually . marketing: I am thinking outside the little square box though , with literally in like form project manager: Yeah . project manager: Does kinda make you wonder , how much can you do with a remote control ? It's like inventing a new car . Yeah yeah , you can marketing: It's still gotta be technically car shaped or it won't fit on the road , project manager: Yeah . user interface: What is that ? Our limited ability to think outside the box ? project manager: So this was other costs . I think this is marketing: Oh , how long was our meeting supposed to be ? project manager: forty ish marketing: How much time do we have left ? project manager: I I I we should go on a bit yeah about the project eval , . project manager: you know what is marketing: Yeah , at the beginning it started out and I felt actually like under pressure like the first couple were taking a lot of work project manager: Yep . marketing: and I was like had like all this brainstorming I was doing industrial designer: Yeah . marketing: and then suddenly I was like well it's just another two minute presentation that you guys don't really care about anyway user interface: Why ? project manager: Hey . marketing: like we all sort of knew where we were headed with it so it didn't feel like it mattered anymore . industrial designer: Definitely when when I first filled out the questionnaire I was marking it probably higher in terms of how much I had to how much I stressed over it user interface: Yeah . industrial designer: and then by the time I got to the last one I was like , you know , not very much . user interface: Think it was also realisation of you basically just copy and paste what's given to you into your presentation industrial designer: Yeah . I di user interface: Oh I added like five slides too , marketing: See project manager: Oh . industrial designer: I just got blank ones project manager: What ? Really ? industrial designer: and marketing: My slides were all blank , they'd have a title maybe user interface: Yeah , mine too . project manager: yeah they didn't come like this ? Like with this was what it looks like . This is what that looked like , marketing: Like with those words already on it ? project manager: literally , just like that . user interface: I added many slides every time marketing: Hey industrial designer: marketing: with the whole new background being innovative , yeah that was class . project manager: industrial designer: I think it would fail , I think marketing: I can't just leave it there . project manager: user interface: industrial designer: it'd be a huge disaster , especially if it looks like that . marketing: I think it would take extensive marketing , okay , an apple with a red button on top , even I am sceptical . user interface: Actually that looked a lot more like a tongue from previous to fr some other design modifications . user interface: I hope you appreciate the incorporation of some tin foil from a random Kit-Kat bar project manager: marketing: I I noticed that . industrial designer: Yeah , it's user interface: So again I reiterate my question of how different we are comp compared to the other groups , especially between culture groups and what not . You know from the the the basics to the conce industrial designer: I wanna see a marketing: I Yeah . project manager: although the whole concepts thing , the whole concepts phase , I don't think I really understood like the concept . project manager: yeah i it's not like I have a concept of a mug's material , it's just it is what it is . project manager: maybe i rather than concepts i it should be th thought of we sh I I thought of I thought of rather than in terms of concepts I thought of it in terms of proposed idea . industrial designer: So we have more slides or ? marketing: project manager: No just this closing one . No we've established that the costs weren't really within budget , but we could s you know do it marketing: We got it to be . project manager: We did the project evaluation based on Sarah's evaluation of on off switches marketing: Like cutting corners . Kind of , project manager: and marketing: though it was really technically an evaluation of the product , not the project in general . marketing: Which I'm not sure is the same thing , at the time that just i made more sense , but I could see if they were really asking about us . project manager: I'm supposed to do this final report thing at the end so I'll put all that into the final report as well , or as much as seems like maybe not like the articles and stuff , like because and if and so forth , but I'll put most of it in the reports . marketing: I've done transcription before and it's really ridiculous how many words people say like just in the middle of their sentences like that project manager: Oh yeah . project manager: There's a whole branch of psychology that looks into that , psycholinguistics . user interface: What the uhs and the marketing: There's a guy studying it here , yeah , he's studying ums and ahs or something . industrial designer: Filler words or ? project manager: Yep , they're called disfluencies . industrial designer: I find myself hitting the send and receive button on the email a lot , just out of boredom , project manager: Yeah . industrial designer: project manager: Well to be fair we're we're hooked we're all hooked on the internet , so I do the marketing: Yeah , we are addicts . user interface: Well just around that eight or or nine people that are project manager: I know , imagine we went the first ten y fifteen years of our lives without the internet . It's only in the last ten that we're like where's the internet ? marketing: Yeah . project manager: you know , it just in the past five we've gone from twenty eight eight modems to broadband all the time . project manager: No we have but I not in the sense that it's so un you know ubiquitous marketing: I yeah . marketing: But it's not regular my grandparents had it in the eighties and I got it in ninety four , but still . user interface: In the eighties ? marketing: My grammy does computer science back in the States and so they had an E_D_U_ and gov network . marketing: There's basically the fundamental structures , but it wasn't household to household yet user interface: Right . marketing: because it hadn't been user interface: Yeah , it was to the like seven universities or something . project manager: 'Kay I guess we can probably call that meeting to an end for the most part . marketing: industrial designer: project manager: Where do you find that ? marketing: I have no idea . user interface: industrial designer: Is that the only song you have ? user interface: There is another one . project manager: Is this one of those media player ? industrial designer: marketing: user interface: Huh ? project manager: W oh . project manager: That's one that seems to be shipping with it shipped with for a while , maybe this is the new version . marketing: So is that a close ? project manager: Yeah , I guess we'll call that a a doner
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ES2010a
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Hi everybody and welcome to our kick-off meeting for our new product that we're gonna be designing . industrial designer: project manager: Yeah , or how about I just click ? Okay , here is our agenda for this meeting . tool training , we're going to , I guess , figure out what to do on this project with our individual roles . we're gonna make a project plan and then have some time for discussion and close up the meeting . We're gonna make a new remote control that's original , trendy and also user-friendly . And how we are going to do it is each of us is going to We're gonna have discuss the functional design first , how is it gonna be used , what's the actual goal here , it has to operate T_V_ , blah blah blah . And then the detailed design , just more in-depth , get the actual schematics of the remote . And the whiteboard thing , do you guys wanna give that a try even though the ink wasn't working or do you wanna do it on here . industrial designer: I think we should forgo the whiteboard since we can't actually see what we're writing . user interface: project manager: right now so we're all gonna draw our favourite animal and then sum up our favourite characteristics of that animal . industrial designer: project manager: marketing: industrial designer: I draw like I'm in grade five . user interface: marketing: It's pretty cool , and they've got a pretty good habitat and they are pretty sometimes , sometimes vicious but that's okay . industrial designer: I love cats because they're independent , they pretty much know what they want , they get it , they move on . project manager: I had a roommate who was allergic , but if she was around my cat forever she became used to it , you know , marketing: Yeah , yeah , if you're around them for a long period of time project manager: it's weird . project manager: Why a badger ? user interface: I dunno , they're grumpy and nocturnal and marketing: industrial designer: Are you trying to suggest something ? project manager: user interface: Well , a little bit like the Yes . project manager: No , no , no , it ends up looking like some kind of a dinosaur , but whatever . I don't know even much about giraffes , but I just love the way they look . marketing: You don't really have to , if you like 'em project manager: Yeah , but you can appreciate the way they look . user interface: project manager: the selling price for our remote is going to be twenty-five Euro , and our profit aim is fifty million Euro . We're going to make this an international product marketed in the States , in Europe , in Asia . Expe our experiences with remote controls , our first ideas about this new remote , anything that you can bring to the table for this project . You wanna start us off ? Anybody have anything to offer ? user interface: industrial designer: Well , we wanna make a multifunctional remote , right ? project manager: Right . user interface: And everything being Wait , we have what , sound system , T_V_ , D_V_D_ , V_H_S_ , TiVo ? marketing: Right . user interface: if po if we're gonna do it marketing: It needs to be compatible 'cause universal remote controls are never universal . Esp e especially if you buy a a not big product , D_V_D_ player , say , usually it doesn't work if it's not one of the user interface: Or if it's not like a Sony , if it's like a I don't know . industrial designer: So we'll have to figure it how to cover all the different variances in signals . marketing: And what we need an insanely good instruction booklet , because you always have to reconfigure all your contraptions to go with the remote anyways . 'Kay , and another thing that I think is important is the d the design of the product , how it feels in your hand . If it's just flat and kind of boring th those don't Nobody wants to buy those any more . industrial designer: What about something with the curvature like that matches the curvature of a hand ? project manager: Yeah . industrial designer: What kinda battery would we want to use ? Because battery changing is usually user interface: D Double A_ . project manager: Do some of them use triple A_s though ? marketing: Yeah some use triple A_s . user interface: Some but marketing: So double or triple ? user interface: Yeah , I guess then it's If we need to do triple A_ we can , but most people usually have double A_s around . project manager: Here we can marketing: Yeah , if we want it to be more thin , then we'd probably wanna go with a triple A_ . But industrial designer: Can you with a small lithium battery ? project manager: it's okay , we don't have to decide about it now , just as long as we remember battery type and size is important . the I_D_ , which is who ? Okay , you're going to think about the working design . project manager: making sure it does everything that we need the remote to do , the functionality of it , operating all those different things . project manager: And you're gonna get more specific instructions emailed to you in just a little while
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ES2010b
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First we need to determine the user requirements and the question that we can ask ourselves is what needs and desires are to be fulfilled by this remote control . And then we're going to determine the technical functions , what is the effect of the apparatus , what actually is it supposed to do , what do people pick up the remote and use it for . And then lastly we're going to determine its working design , how exactly will it perform its functions , that's the whole technical side of 'Kay I'll just give you a minute , 'cause it looks like you're making some notes . user interface: project manager: So what I wanna do right now is hear from all three of you , on your research that you just did . do you have a PowerPoint or no ? user interface: Yeah , it's in the should be in the m Project . marketing: Do you want us to do our PowerPoints now or user interface: You know you could you could do it yourself actually . well , the function of a remote control , as what we've been informed , is basically to send messages to the television set , for example , switch it on , switch it off , go to this channel , go to channel nine , turn the volume up , etcetera . some of the considerations is just for example the what it needs to include it's the numbers , you know , zero to nine , so you can move to a channel , the power button on slash off , the channel going up and down , volume going up and down , and then mute , a mute function . And then functions for V_H_S_ , D_V_D_ , for example , play , rewind , fast-forward , stop , pause , enter . And then other menus for D_V_ as well as T_V_ , whether that means like we can go and decide the brightness of the screen , things like that , all the more complicated functions of menus . project manager: user interface: And we can decide if that's what we want , if we want to include that on the remote , if that's something that would stay on the T_V_ itself , for example . and you can see on the left , it's got a lot more buttons , project manager: user interface: and I don't know if you can read it , but it says , step , go to , freeze , slow , repeat , program , mute , and so those are some of the buttons and so it gives you an idea of s one example . And then on the right , it's a lot more simpler , it's got volume , it's got the play the like circle set , which is play , rewind , but it's also what is fast-forward is also like next on a menu . user interface: And you have a mute button and then the numbers and the eject , and the power button . user interface: And then lastly , it's just the questions that we want to consider like what functions do we want it to include , and how simple , complex it should be ? And what functions it needs to complete . , what are needed to complete insulation process , 'cause , you know , that's something that also has to be considered and it's gonna be hopefully a one-time thing , when you set it up it should be set to go , but we have to include the functions that can allow it to set up i in the first place . Who would like to follow that one up ? Now , that we've discussed marketing: I can go . marketing: Yes , okay so we tested a hundred subjects in our lab , and we just we watched them and we also made them fill out a questionnaire , and we found that the users are not typically happy with current remote controls . Eighty percent want they've are willing to spend more , which is good news for us if we make it look fancier , and basically w we just need something that really there's some other points up there , but they it needs to be snazzy and it but yet simple . So user interface: And that meaning what ? marketing: Like They like I guess use the buttons a lot . project manager: What do you mean by the current remote controls do not match well with the operating behaviour of the user , like they have to press the buttons . marketing: whereas like the engineering she showed that the engineering ones are more complex project manager: Oh , right . marketing: and users don't really need all of the buttons that are contained on there , because they only use ten percent of the buttons really . And so people say that they typically lose it , as you yourself know , because you probably lose your remote control all the time , project manager: . marketing: and they we need something simple , because most people , well thirty four percent say that it's just too much time to learn how to use a new one , and we don't want to go we don't want to vary too far from the normal standard remote , user interface: S marketing: but they do need to be able to identify it , and R_S_I_ , I'm not very sure what that is . project manager: user interface: Wait , is that like your ergonomics like your hand movements or something ? marketing: Sh project manager: Could be , yeah . industrial designer: Do we really need t to provide more information on what R_S_I_ is ? user interface: Like project manager: Oh . marketing: yeah , that's what my web site said , I user interface: Channel , volume , power . user interface: It's like if you're holding it marketing: I think we're supposed to know it as remote control experts . marketing: But also s so the channel , the volume and the power buttons are the most important on our company website you can find like the specific statistics concerning to how much each button is used , but those are the definitely the top ones . And so personally I think that we need a modern eye-catching design , but it it really needs to be simple . So saying from y your slide , your presentation , the engineering versus the user-specified remotes , I think that we should go with something that's more user-friendly . marketing: Where the engineering ones , the boxes , tend to make it look more complicated than it really is . the functionality of the product really needs to be considered as to like what type of buttons do we really need on it . And it needs to be open to a wide range of consumers , so even though we need a small number of buttons , we also need to take in like are most people going to be using it for a D_V_D_ player , a TiVo , what what exactly are we using it for , as well as the age range . user interface: marketing: And also we found our team found that speech recognition is it's like an up-and-coming thing they really consumers are really interested in it , and since our findings found that people are willing to pay more money for a remote for it to be more high-class we could consider it . project manager: And so just to just to clarify by speech recognition you mean they would say , channel five , and the thing would go to channel five ? marketing: I guess so , yeah . marketing: Yeah , I guess we can interpret it like , we can just try out different types of speech recognition within our remote programme . project manager: Didn't they didn't our rival companies manufacture a remote that you would press the button on the T_V_ and it would the remote would beep so if you have lost it user interface: It's kinda like what the remote phone used to do . Are we ready for our last presentation , Amber ? industrial designer: Yeah , I'm just trying to move it . I didn't get a chance to complete this one , 'cause some of the tools that I was given were frustrating . industrial designer: okay , so method method of our design , I think I just start listing th some of the things that we actually need to put into this . industrial designer: We need a power source , we're gonna need a smart chip if we're gonna make it multi-functional . user interface: marketing: What exactly is a smart chip ? industrial designer: Usually a smart chip is just a chip that's been programmed and designed so that it can complete a fair range of functions . user interface: Well , how much extra would the additional chip be ? Is that gonna push us over our production costs ? industrial designer: I wouldn't think so , 'cause we could probably get it from like , in bulk , from a a newer company . user interface: industrial designer: power source , I figured , batteries , 'cause they're easily available . user interface: industrial designer: a large on-off button , demographically we're moving towards an older generation of people , so a large on-off button would probably be good . industrial designer: Selection button for various entertainment devices , so you want something that will permit you to select the D_V_D_ player or the T_V_ or the stereo system . smart chip that perverts that permits , sorry , universal application again , something that'll allow us to skip over between devices , and that's kinda it . We're gonna have a switch obviously between the power source and the rest of it , and you're gonna need the switch . extra bulb could just be for flashiness , subcomponent which would be like a way of diverting the power to different parts of the the device . the chip and of course the infra-red bulb , so it can communicate with the various devices that it needs to talk to . marketing: So what exactly we are looking at , is this like the front of the remote ? industrial designer: This is just like a rough schematic . project manager: So the red would be the front of the remote though , right ? marketing: Oh okay . user interface: Yeah , that's gonna be what's communicating with the T_V_ , but the other bulb , I think , is good to just to indicate , I'm doing something , it's sort of like a reassurance . project manager: The l the light up kind of industrial designer: Yeah , so you don't have to stare at that infra-red , marketing: Like that we know the battery's working . industrial designer: 'cause you know when the battery starts dying in your remote currently , you have to actually stare at that bulb and go , okay , when I push this button , is it working ? project manager: . project manager: Anything you wanna add for personal preferences though , you f you said already that we needed a large on-off button , you think . Anything else ? industrial designer: I think that that's a good idea , because you know that's one of the most important buttons . user interface: Well , should it be larger buttons in general , you know like the examples that I had , they were swi quite small . So should we try and go for something that has l larger buttons ? marketing: I think we should . I think we should definitely go with buttons that don't look like a normal remote , 'cause most remotes have small square buttons , project manager: . Okay , let's talk about all of our We'll come to decision later about all the components that we need to include , let's wrap up this one , and I'm gonna go back to my PowerPoint , 'cause we need to discuss the new project requirements which you might've already seen flashed up on the screen a bit earlier . And we th need to promote our company more , so we need to somehow include our colour and our company slogan on the remote . project manager: in States we don't have it , but it's like they just have this channel where just has news and weather , kind of sports , user interface: I know . marketing: What is it ? user interface: project manager: it's very bland looking , it's just text on the screen , user interface: Yeah , project manager: not even user interface: it's like black , black and white kind of project manager: Yeah , just black with just text . industrial designer: You can also get the kind of the T_V_ guide so user interface: It'll give you the sports . marketing: Wait , is it like the Weather Channel where it's got like the ticker running on the bottom or something ? project manager: Kind of . project manager: So anyway user interface: You can pick sports , you can pick the news , you entertainment , industrial designer: Seemingly . marketing: So it's like a separate channel from like what you're watching ? project manager: Right . project manager: Nobody needs to go to the teletext channel to check the news , and we have twenty four hour news channels now too , so Those are our new product requirements . industrial designer: So , do we have to include the company colour within that ? project manager: Yes . project manager: What we're going to do right now is come to some decisions , definitive that we can all agree on , about the target group and the functions and just definite things that we need to do and then we'll close up the meeting . So our target group is You mentioned older people ? Would it just be universal for everyone , you think ? user interface: project manager: Because I think even if something has large buttons , as long as they are not childishly large , like even technically user interface: It's gonna make it nicer . they want something user-friendly , so industrial designer: well , even if we kept the regular standard size of remote , if we reduced the buttons down to the ones that people are saying that they use the most often and a couple extra , project manager: Yeah . industrial designer: 'cause they're saying they only use ten per cent of them , project manager: Yeah . project manager: Okay , so we want for our target group would we say , young and old , all age ranges , all , not kids obviously , right ? Or kids ? marketing: No , kids need to know how to use a remote , I would think . project manager: Okay , so we're going to go anywhere from kids to adult in the age range marketing: Yeah , I think we need it all . project manager: what about technic technical specifications , like how how technically literate are these people who are going to be using our remote ? industrial designer: marketing: I would say we should say dumber than the average person . industrial designer: how 'bout little to no , because there is no way that you are gonna be able to make it no . And we also need to determine the specific functions of this , just to get it all out on paper . So we said it needs to send messages to the T_V_ , needs to change the channel , turn on and off , just basic simple stuff like this . And we wanna keep I'll make a note here that we wanna keep the number of buttons down . industrial designer: Do we want this thing to be able to be found easily ? user interface: project manager: I think so . user interface: project manager: A finding kind of device or industrial designer: And marketing: I need we we need a like homing device . industrial designer: like if this is gonna get lost underneath the coach , how are we going to accommodate the quick ability to find it ? user interface: Oh right yeah okay . industrial designer: What if we gave it a charger ? And on the charger , just like a phone , like you get a portable phone and it's got a charger , and if you d leave your phone somewhere , you push the button to find it , and it finds th the phone beeps for you . marketing: Do you think people'll really go for that though ? industrial designer: It's useful for the remote phone . project manager: Would that add to our costs at all , I wonder ? marketing: I would think so , because you'd have to develop a base . user interface: Well , if you have the base , you could start putting in a charger and then you have a different kind of battery . Is it going to have a charger , or is it going to be run strictly off batteries ? And we also need to deal with the issue you mentioned of speech recognition , if we want that . user interface: Well , then we could marketing: Do w user interface: If we have the speech recognition then we can start aiming at a like another kind of more handicapped disabled demo demographic . marketing: Well , th there's the people who desire speech recognition , there's the different demog demographics have different desires , I don't know if you guys ge project manager: You could we could hook it up . marketing: It wouldn't copy onto the the thing 'cause it's black , project manager: Oh . marketing: They're the ones that get addicted to soap operas and industrial designer: project manager: And if and if we introduced it when they're this age , they're going to probably always buy a remote that has user interface: Well marketing: just sitcoms and stuff . user interface: Well , then then do you put the voice recognition do you put the r like receiver on the actual television , in the base , or in the actual remote , marketing: So user interface: 'cause then you've already got remote in your hand , why you just gonna speak to the remote , project manager: Right . user interface: whereas if you just speak in general and you don't have to have the remote in your hand and like talk at it . Well , do we wanna include the numbers like zero through nine ? Can we conceive of leaving them out ? project manager: . marketing: Wait , on the remote itself ? project manager: user interface: Yeah , like you have one , two , three , four , five , six , seven , eight , nine , zero . user interface: Well , I don't know , if you can like well project manager: Unless you could say the channel . user interface: I don't know , if there's just a way of leaving them out ? industrial designer: I think people would find that too foreign . project manager: And also remember that in this day in age we need , you know , like a hundred button , too . marketing: You definitely need project manager: I used to have a remote that did not even go up past like fifty . So I couldn't whenever I got cable , I had to get a new T_V_ . I guess , we're gonna discuss the project financing later , making sure that we can fit all of the stuff that we want to on our budget . industrial designer: Yeah , 'cause I don't have any material pricing information available to me at the moment , so project manager: 'Kay . user interface: And how do we marketing: I feel like a ye I feel like a yellow one would be too garish . project manager: We could just have the logo in yellow , user interface: Can't make it entirely project manager: or maybe a yellow light for the keys . If you have this sort of strip kind of down at the bottom the base of it , just like yellow with the R_R_ . So we've simplified , we don't need all those play , fast-forward , rewind , user interface: Right , yeah . project manager: So we've pretty much pared it down to on-off , volume , mute , channel up and down , the numbers Yeah . project manager: can we go back to I'm gonna look really quickly back at those user interface: Two examples . project manager: Which one is yours , technical functions or functional requirement ? user interface: Oh , it's a Yeah . marketing: Yeah , audi audio settings and screen settings , we need those like audio settings mono , stereo , pitch , screen settings like brightness , colour , or do we just want that accessed accessed from the television itself ? project manager: The T_V_ . how often does the average user need to do that kind of stuff ? user interface: Well , the other option is sort of like down at the bottom , like farther away , you just have this sort of box inset where it's like the buttons that you don't use as much , but occasionally you will use . user interface: and so it's like marketing: Yeah , 'cause we need to we definitely need to have buttons for like sub-titles and things like that . It's 'cause the foreign film market is expanding and stuff , and like on television like I know f k living in Los Angeles it's tons of Spanish network television if it has English sub-titles it's definitely helpful . project manager: Couldn't we do that all through one button , something , a menu button , that pops up with a menu on the T_V_ that says , you know , audio , video , whatever , language , user interface: I don't well , I don't know . user interface: Well , that could be No you could just double up with like the channel or the volume buttons . marketing: Such as , yeah , the one the one over there on the left the engineering centred one . project manager: That one ? user interface: So we just have it like add a menu button then for the various things needed , project manager: Right . user interface: including v voice recognition if we have any like settings for voice recognition now project manager: In the middle perhaps . Anybody have anything else they'd like to bring up in this meeting ? industrial designer: I had something , but I forgot . After this meeting we're gonna be sent a questionnaire and summary again which we need to reply to that e-mail . I'm gonna put the minutes I put the minutes for the first meeting already in the project documents folder , if you'd like to review them . The I_D_ is going to work on the components concept , U_I_D_ the user interface concept , and you're going to do some trend watching . And if anybody has anything they would like to add ? No ? Okay , well , this meeting is officially over
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And then we are going to come to decision on the remote control concepts and then we're gonna close it up . 'Kay , and just to reiterate after this meeting the team will reach a decision on the concepts of the remote control . basically about fifty eight percent of what they like of the product that they want , describing like the in order of how much they want , fifty eight per cent of the decision of what it should look like , fancy versus functional , and then it has to also be technologically innovative , and yet easy to use . So in Milan and Paris recently the trends have been showing that clothing , shoes and furniture are basically just covered with fruits and vegetable patterns . project manager: industrial designer: marketing: So I don't know if we want to go with that and also the spongy feel is in in contrast to last year . I don't know really , I guess the spongy could relate to the buttons if we want to project manager: . marketing: rather than like a hard clicky button that you find on like some mobiles and stuff , you'd want like a softer touch . But as for the fruits and vegetable patterns , I don't know if we really want to go with that , because it is just a trend , project manager: Right . marketing: and our product we want to stay around for much longer than just a few months , project manager: Right . marketing: so design preferences , we need easy to read like large buttons , clearly labelled so that , 'cause we talked about that being a problem . user interface: marketing: And I was thinking about different types of designs and I came up with something . So what we could do is something like an old-fashioned telephone like this , where we put the buttons around , like we'd put a big on-off button or something else in the middle , it could be the arrows or whatever for channel up and down , and then put the numbers around in like an old-fashioned dial shape . user interface: Either refresh it , or it sh project manager: Y user interface: Oh wait , maybe I didn't put it there . project manager: user interface: Okay , looking at the interface concept , it's gonna be mostly examples of possibilities of where we can go with this . user interface: can't really see , but there's two possible ways , on the r left , if you see on th on the sides of of the remote , you have the sort of scroll down , so you have that option right there . And then on the right , we have what's really big trend right now , it's the iPod . It's becoming really and so you have this sort of very very simplistic menu section with the round buttons , and it's sort of like you have the both kind of trendy and hip , but also very sleek and and very simple , but technologically advanced . So if you wanted to do that th if we could find a way of sort of like using that idea in a remote control then sort of look into it , but Anyway , next . user interface: there's the idea of like being able to do it by feel as well as by by sight . You'd you know you're in the dark , you don't wanna be looking at the remote control . And the picture particularly is pointing out if you look at the top volume button it's a V_ , and so yo you're kind of feeling a V_ like volume up . What it really is is a V_ and what it you think it is is down , because the down arrow . user interface: And so it's like a sort of a criticism you'd probably turn that o the other way up . but then you have you could either do it by raised type , which could be you know , iffy , sort of old-fashioned in a way . user interface: Either that or just have it by shape , for example you have a specific triangular shape that you know you're looking at the up and down arrow . And then the round ones you sort of feel by , you know , that's the second one down , that sort of thing . project manager: user interface: it's very cute , and we could probably change it to yellow , bright yellow for like a the for the company logo . and then the other thing that it would be able to do is just to pro be ab you program certain channels that only these children would watch , so it's like they ch watch , you know , the C_ Beebies or something like that , project manager: user interface: keep them away from other channels . On the bottom we probably wouldn't need that , because it's more for like a D_V_D_ function which we are not gonna be using . So again it's sort of like just give you ideas and then down at the bottom you have the logos and that's where you could put the R_R_ , Real Reaction . user interface: And then finally these are like the sort of same examples , but also some more , just possibilities that we could go with . user interface: But it's sort of like just taking aspects out of that and saying , well out of this one we like , you know the round section of , b or we'd like the the button size on this . project manager: What's the title ? industrial designer: It'll be copy of component design . So basic remote operation runs as follows , press button makes connection with the power source and the rest of the circuit , chip senses the connection , chip produces a morse code infra-red signal , specific to that button . Transistors amplify that signal and it goes to the T_V_'s centre , which interprets the signal response accordingly , changes channel etcetera . Findings oh which were the required materials for the basic internal construction , so all the really simplistic functions that we just discussed , we need rubber for buttons , aluminium for battery y contacts , integrated circuit which consists of a diode , transistor , resonator , resistors , and a capacitator , all those basic things that make a circuit function . An L_E_D_ , which is a light emitting diode , contact discs for the buttons , plastic for the casing , and a power-source , whatever power-source we've actually determined we want . personal preferences , to save money for the components , the remote should be mass-produced and basic materials should be bought en masse . if we find another company who can produce the required chips , casing , L_E_D_ , any additional materials we decide we require at a less expensive rate than we ourselves are producing , we should go for it . They suggested power options , solar cells , hand dynamo , and kinetic power , so you shake it and it increases the power . I'm not sure how the hand dynamo works , they have yet to get back to me on that . We can offer options for casing such as straight , curved , double-curved , you know , very specific to the customer . project manager: industrial designer: I don't think anyone's gonna go for a wood one , because splinters marketing: That would be amazing , though , yeah . So , if they want some a soft squishy rubber , they can't have the solar powered option . marketing: What is that ? industrial designer: that would be two curvatures , so it would actually , if you the shape of your hand , you curve here and you curve here , so you could have two curves that match the shape of your hand to make it more comfortable to hold . And so you functions what for the buttons , scrolling function could be very beneficial to us instead of actual buttons themselves . the manufacturing division also has said that they have several types of chips and they've just developed a sample sensor or sample speaker chip , which we could utilise . In addition to that if we're offering all those different options to the customer for producing their remote , we're going to have to have multiples of each type , like a double-curved in rubber , you know , each option should have a certain select number produced with all those options . But that could also drive up the price of the actual remote itself if they know that we only produced five thousand , you know , double-curved wooden remotes . Where were we ? user interface: Let me just add one more thing that I couldn't say before , project manager: Sure . user interface: and that's just that there's the new technology that they've developed on the voice recognition . user interface: Right except that it's sort of odd , and I'm no not exactly sure why they are explaining it in the way they are , there's a sample sensor and there's a sample speaker unit for So , you would say like , good morning , coffeemaker , and it would respond , good morning , Jill , project manager: user interface: but I'm not sure exactly how it's gonna work , 'cause do you programme do we program the responses and the questions . So does that mean that the user then has to ask the specific question , and can't change it in order for it to be recognised , project manager: . user interface: or can it be altered in a certain way , or does the actually user program it , to say a channel means this . marketing: Yeah , like using the menu to be like , enter your name into the screen like on the menu options . marketing: I feel like voice recognition would be , I don't know , w it would be too hard to really project manager: . marketing: we could do it , but project manager: If it's within our price to get that kind of chip that would , you know , technology industrial designer: Well , we are making the chip . industrial designer: So , But , I guess , we have to look at w what our production cost is for the chip itself anyway . industrial designer: I I thought offering some of those options for different materials that it could be made of different , you know I think we'd have to decide on the power options , maybe . marketing: Yeah , 'cause we need to know how big it's gonna be and how heavy . project manager: Okay , that kind of brings us to this , let's let's see if we can decide what kind of energy source we want to have first and foremost . project manager: Do we wanna go for batteries or a stand like the one that we saw illustrated earlier ? marketing: Oh the base , yeah . project manager: The base , the charging base with rechargeable batteries ? industrial designer: I think the p user interface: I always feel like first I wanna know what it looks like , before project manager: . user interface: 'Cause if it's something really really small , then it's sort of harder to imagine a base for it , that was p quite a s substantial size sort of standing up project manager: Yeah , and we don't have multiple things that it has to control , it just has to control the T_V_ . marketing: We need to decide , well so we can figure how big it's gonna be , like exactly what buttons we want project manager: What size battery and user interface: Well , the other thing is like even if it's got a few buttons , so we want it to be bigger than this , marketing: and exactly It could be like this . user interface: 'cause it still fits in your hand , so you still wanted something that's comfortable and substantial , but not necessarily full of buttons . marketing: I'd , well This one is really comfortable , like I like the sides whatever , user interface: Are you gonna lose it easier ? marketing: because But if we have the , the locator , then we don't have to worry about that . industrial designer: If we do a voice-activated locator , though , we're gonna be looking at a more substantial chip . user interface: it's like You know Are we gonna have certain chips that are gonna require bigger size period ? marketing: Two double A_s , for this size . user interface: But like , you know , if we get more complicated then it's gonna v be have to be bigger to just accommodate the chip size . industrial designer: Honestly , I think the customer would be kind of irritated by the fact that it has a base if we did do a nice small , compact project manager: Right . I agree , it's either gonna be bigger with a base or smaller with just marketing: Yeah . project manager: Alright , so what direction do you want to go in ? You wanna vote ? marketing: I think if we had a a locating device with the small one , I think that seems way more advanced . project manager: I'm kind of I'm kind of leaning in the direction of this kind of industrial designer: Yeah . project manager: That just seems so clunky and industrial designer: 'Kay so marketing: Yeah , because if even looking at cellphones right now , those trends the smaller the hotter it is , user interface: Smaller and smaller , yeah , yeah , yeah . marketing: yeah industrial designer: The only problem with that is if you forget to take it out of your pocket and it goes in wash . project manager: user interface: Oh watches I've but I've never washed a cell phone . project manager: Okay , so what kind of material do we want to be made out of ? industrial designer: Pieces everywhere . user interface: I was saying that titanium , if we're being restricted then I would probably lean away from that . marketing: Yeah , 'cause if it's gonna cost us more to produce a chip , titanium will be more expensive . industrial designer: However , project manager: What would you recommend ? industrial designer: well , we only wanna sell it for twenty five Euro marketing: Yeah . industrial designer: right ? 'Cause I was thinking if we wanted to get the high in market then you could produce a few in titanium , user interface: Yeah . marketing: We could do that , because all our research shows that people are definitely willing to spend more if industrial designer: Yeah . user interface: Are we restricted by this ? project manager: I I think we should just focus on one design and one concept right now.I'm industrial designer: Well the original user interface: Twenty five Euros project manager: not sure that we'll have the time and money to produce a whole array of industrial designer: Okay . If this was a successful remote , we might then produce a higher end version of it , I think . project manager: Okay , so we wanna go for plastic , or what would you recommend for materials ? industrial designer: Honestly I'd recommend like project manager: . industrial designer: since we're going with batteries instead of solar power , I'd recommend maybe a soft like latex , project manager: industrial designer: because we could produce , you know how cellphones have those overlays that you can change the colour . industrial designer: We could do one that fits in with the trends of the year so , marketing: Oh . industrial designer: because this year is all fruit , God only knows why , user interface: marketing: Yeah , who knows . industrial designer: we could do f a cherry cover for this year and then i if next year is stripes or solids , you know project manager: Okay . user interface: So you're talking about like when it leaves our salesroom then it's all gonna be cherry-coloured or is it gonna be the kinda thing where people come back and swap it ? marketing: O or we could like take off this . industrial designer: So we could do like a b a hard base plastic , and then we could give two latex covers to start . Okay , and what kind of chip would we need for this guy ? industrial designer: How complicated Are we gonna go with the voice activated user interface: Yeah . project manager: I don't think we should do voice , I think we should just do the recognition for when it's lost , you know . marketing: 'Cause that what it type of , yeah , for voice activation would it be like a certain term what we would say like , project manager: . marketing: because people could just be talking and we don't want it going off all the time . project manager: marketing: see I'm I'm strangely attracted to it , because I know that's it's definitely gonna be big , because it's , I don't know , it's just so high-tech . user interface: Well , my little sister got for Christmas she got one of those key finders that's like a key-ring , and you have to whistle in a certain frequency for it to work . user interface: And then she would laugh and it would start going off in her purse , and you couldn't turn it off . But it's not gonna be voice activated in the fact that you would say , channel up , and it would work , right ? marketing: Yeah , n n no , we just want it to be a finder . marketing: But do can your can the department make industrial designer: That would be like a mid-class Yeah . industrial designer: So we don't actually have to go for Well , if they've just developed the sample sensor , sample speaker , it's a brand new chip . project manager: and what size batteries , double A_ , triple A_ ? marketing: I think triple A_ , it'll be lighter . industrial designer: I think , well , we could d r do two or we could do one small lithium , 'cause you know the lithium batteries are doing quite well in most other electronic products , right ? So they're more widely available now . industrial designer: Well , how about a initial , you get one battery when you buy it , user interface: Right , that's what I meant . project manager: and that the central button could have , maybe our logo on it ? It might be the four way scroll , too . marketing: as long as there's something big in the middle , because like the old phones , there's like that just like piece of metal or like a picture or something in the middle . user interface: Well , my issue with that is if it got too big though , 'cause if you have the circle and the button in the middle , then is it gonna get wider than your your hands are , project manager: . user interface: because w And then would the buttons be too small if it was enough to fit on it ? marketing: Good point . industrial designer: In the sample ones that you showed us there was one that had the scroll buttons on the side , project manager: Yeah . industrial designer: which I think if we make it curved like a hand like a hand-shape like if we put the the scroll-button on the side , user interface: Yeah . marketing: So scroll buttons on the side and then buttons on top ? project manager: Yeah , I like that . marketing: But we definitely If we have scroll things on the side , we definitely have to have 'em labelled . marketing: Yeah , industrial designer: Well , if it's just up and down marketing: like on the side of it . We should probably make it that you have to depress it to activate it then , project manager: So that you're just not holding it and it changes the chan marketing: Yeah . industrial designer: 'cause oth otherwise you're not just holding it and going like this , you know . user interface: Well , the other option is in instead of a scroll you just have the buttons up on the side which are on the side . W industrial designer: We have to make sure that logo always sticks out when we put the latex covers on , so we'll have to like have a little square or something , so that the our logo's available . user interface: Well I sort of like having the a yellow strip at the bottom with the R_R_ like that . project manager: I think maybe we should do it on a b button itself though , because if people are able to change the covers , user interface: Which button ? project manager: I don't know , maybe the on-off button , something , some the menu button , I don't know , but you know if we're gonna put our company logo on there and somebody could just get another one . Are they all gonna have our company logo on them ? Every cover ? industrial designer: Yeah , I don't think we should do that , because that would just be icky . project manager: If we want it to be visible and are all those those one that you showed where they were s met silver-metallic looking ? But those are plastic , right ? user interface: Yeah . but , or if it was really industrial designer: For our base one ? project manager: Yeah , for the base or if we're going for the retro look , I think , like a really shiny black would be cool . marketing: Yeah , project manager: What are your thoughts ? marketing: or like a gun-metal grey , project manager: Gun-metal gray . user interface: Well , w w then what's the button do , and how do you know that that is what the button does ? I guess . Just looking at examples , y you just don't ever see the logo on a button , it's always on the actual casing . industrial designer: There's nothing saying that we have to put the logo on the front of the actual user interface: project manager: On the back ? user interface: But you don't marketing: But we want it to be seen . project manager: 'Cause if it was only on the back really the only time you're gonna see it is when you drop it or when you're changing the battery . The other option is , I don't know if you can see it but it's like if project manager: I can find it again . project manager: Well , for some reason I can't get it to just go to that slide directly . You see at the bottom , it's kind of difficult to see , but you have like a d sort of s division between the bottom like , where the logo is , and if we have the replaceable section , it's like the top . project manager: user interface: And so you have that one piece that stays and the rest just sort of clips in . project manager: Okay , yes user interface: If c you envisioning it ? project manager: yes . user interface: And so that stays the same when you have the logo , and then you have this s slip that kinda clips in and that's the bit that changes . industrial designer: The only problem is we're using a latex overlay so it actually would go over top of everything and have holes for the buttons , user interface: . industrial designer: so I was thinking maybe instead of doing that what we could do is leave a space for where the logo should be . user interface: That's like , you know , a a cellphone it's like the the screen is always just left opened . user interface: And so , what we are gonna do it like bright yellow with the R_R_ ? marketing: Yeah . project manager: Anybody see anything that they liked in these ones ? marketing: Some of tho Well , some of those buttons though are blue-based . and then if v we do have them illuminate upon contact , they could illuminate yellow . marketing: Like if we like the one all the way on the left , you ca you can see it on your computer better . marketing: where the button is actually blue , but the number itself is clear or white or whatever so if you pressed it would illuminate yellow . Any other ideas or thoughts ? We all seem to be fairly in agreement about what we wanna do with this project so user interface: . user interface: Did we finalise what buttons we're including or we just everything that we said before ? project manager: I think there will be time for that later . next meeting is gonna start in thirty minutes , and here's what we're each of us going to do . The I_D_ is going to do the look and feel design , the U_I_D_ the user interface design . I think you're going to get a lot of , the final say on what buttons get put We'll all talk about it , but I think , that's pretty much what you're gonna do , right ? user interface: Yeah . Okay , and right now , the I_D_ and U_I_D_ , you two are going to work together on a prototype using modelling clay
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project manager: after the opening we're going to have a prototype presentation , then we're going to discuss the evaluation criteria and the financing of our remote . Then we're going to evaluate the product and I think the whole production process , and then we're gonna close it up , and we have forty minutes , so let's get started . Well , since our materials aren't exactly what we were going for , I'm just gonna translate what this all means for you . user interface: The base is gonna be gunmetal gray , which is what we had decided , and it's gonna be plastic . user interface: The whole thing lights up if you press any button , rather than it just that one button will light up . industrial designer: On off switch will be here and as you've noticed on our prototype they've ended up with a curvature kind of , by concave sort of thing , except for , you know , can't see underneath . industrial designer: So I'm hoping that when we get to production we can actually make them like that , because they're very nice to stock you know , stick your finger in . the two squared buttons are are two probably least used , menu , mute , user interface: Thumb-shaped . industrial designer: and then these are the numbers , so our channel and our volume will be on either side . And then the last thing is just that it'll be black labelling on top , just which we didn't do . And did you determine the curvature of the bottom part of it for the hand , is it gonna be a single or a double ? user interface: industrial designer: I'd say a single . marketing: Yeah , I think it's a beautiful project manager: It is beautiful , and it's everything that we discussed . project manager: Alright industrial designer: project manager: what's next in our agenda ? we're gonna discuss the evaluation criteria , and that's with Courtney . so these are the criteria we're gonna ask , is it easy to use , is it fashionable yeah , I guess we should write these down so we can reference them . user interface: Feel good meaning what ? marketing: Like does it feel good , like user interface: Physically , project manager: Right . industrial designer: Yeah , it was a little difficult to incorporate the cover with the cherry fruit on it . Okay so , we're using the criteria for a seven point scale , and so we need to discuss how we feel . It falls within this range , so for easy to use , do we feel it's very easy to use ? project manager: Are we going to indi user interface: True or false , easy to use . project manager: I say we individually rate what do you say ? marketing: You guys project manager: Just orally . user interface: industrial designer: I'll give it a two , because at the moment it's not looking that way . project manager: Oh , and ma it's a prototype , marketing: Well , that's that's just like that's a clay , it's a prototype . user interface: But then I'm not fashionable , so marketing: Yeah , it's a two . marketing: user interface: marketing: does it feel good ? project manager: Imagine , since we obviously don't have that . user interface: Does it feel good ? marketing: I feel like industrial designer: the shape of it actually does . industrial designer: marketing: yeah , and it does it have voice the phrase recognition on it ? project manager: Yes . It wasn't we have no reflection of it on the prototype , marketing: And there's no way you can represent it on here . marketing: Then yes , then I would well it isn't what else would it need for it to be technologically innovative ? industrial designer: It project manager: Well we don' have the you know , we can't say channel , and it changes the channel , channel eight . marketing: And it doesn't cover anything other then T_V_ , project manager: Right . I'd go for a three or four on that one , so user interface: Yeah I go four . project manager: Alright , and the last criteria is it is it user interface: Squishy and fruity . project manager: Well , we've covered that with the user interface: It's just trendy , basically . marketing: So our re model slightly resembling a giant delicious cookie appears to be a winner , project manager: industrial designer: marketing: and hopefully we'll sell millions . industrial designer: How did you get that in there ? user interface: marketing: What ? industrial designer: The slightly resembling a giant delicious cookie . I'm gonna show you an Excel spreadsheet and we're going to fill it in together based on what components we're including in our remote and see if it's under twelve fifty Euro . If so , we can proceed , if not , we need to go back to the drawing board a little bit . it's not hand dynamo , it's powered by battery , so we give it a industrial designer: Yep . project manager: But if it's a do you wanna go for this is where we need to make a final call on if it's a lithium or do we wanna go triple A_s , 'cause triple A_s we're gonna have t do more than one battery . What do you say ? industrial designer: Yeah , user interface: marketing: Yeah , let's let's do a lithium . project manager: I think I think the people who purchase this are gonna be technologically industrial designer: it's . marketing: We're gon that's gon Nologically advanced , project manager: right . We're gonna need this kind , correct , if we do the voice sensor , industrial designer: Yep . marketing: But it's Yeah , project manager: This ? marketing: but i so i industrial designer: Integrated scroll-wheel or push-button . marketing: But will we w actually we'll need two , won't we ? One for the top and then one for the s one e for each side . user interface: Oh like the twenty nine means like you have both scrolls and industrial designer: Push-button . project manager: Right I think she's industrial designer: But we just have push user interface: push-buttons . project manager: I think what Courtney's talking about is do we need to put two here ? marketing: Like because there's like one interface right here and then because it's not gonna be on the same plane when you press the button . marketing: So is that gonna be an extra one on each side ? project manager: I don't know , they might put us well , let's just . user interface: Two interfaces , is that what w should we s say ? project manager: Two or would it be three ? industrial designer: Let's call it th marketing: Or three , because of one on each side and one on top . project manager: and we're gonna user interface: project manager: button supplements the buttons are no okay . Now we're gonna talk about the project process and whether or not we're satisfied with the whole process and the result . did we have a lot of room for creativity ? Did we have a lot of room for individual leadership , teamwork , and the means , meaning the technology that we used to produce our little guy there , and if we found any new ideas . Who want who would like to go first ? industrial designer: We think we got stifled for cri creativity by the company itself , in restricting us only to using a T_V_ remote , initially . project manager: And how did you feel about the whole the whole process though ? marketing: Oh , overall I thought we did a good job like user interface: marketing: We got to choose basically we had control over minus it being just merely a T_V_ remote we got to choose what we wanted to do with it . project manager: Right , and we got say over what how technologically advanced it should be and also how fashionable , which I kind of like marketing: And we're a fashion forward technology company . project manager: what about the teamwork aspect ? How did you guys enjoy making the model , the prototype ? marketing: industrial designer: Yeah . minus you guys being wha what is it , the survey , annoying or what is it ? project manager: Irritating . marketing: And the digital the digital pens user interface: Like it's information project manager: Yeah , digital pens . marketing: Yeah they were fun , even though I'm not really sure what I could do with them , but they are awesome . project manager: Right , laptops are extremely handy , industrial designer: It was wireless too , so . And that we have a shared network where we can put all of the marketing: And these things whoa . industrial designer: project manager: 'Kay , have we found any new ideas through this process ? marketing: we are really gonna sell this . project manager: For something that looks cool and also has what I want it to b do technologically . project manager: And that's your right brain taking over , w wanting the artistic , the fashionable , the hip , you know . project manager: If we all just went out and bought useful things , I don't think that's not what technology . user interface: Well , that's why I don't like Macs or Apples , just 'cause I look at it , and I know it's probably a very good computer , but I look at it , and I'm taken back to elementary school , 'cause they look the same . user interface: Exactly , so I associate them with like really low-tech , really cheap , bad project manager: Yeah . marketing: Yeah , no , iPods They want all those words for presentation , even the plugs . how many people went out and bough a Nokia phone , back when we were like in high school , just so they could get the changeable face plates . user interface: But the my but my one issue is just like the whole it's for T_V_ only . user interface: I was like who's gonna buy a remote just for the T_V_ unless they've lost theirs . marketing: We could have like an Adam and Eve type commercial , and that's the fig-leaf . the costs are within the budget , we evaluated the project , user interface: project manager: and now we're gonna complete the final questionnaire and meeting summary , and then we're going to have a big giant party , apparently , according to this , so
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Let's shall we all introduce ourselves ? marketing: Hi I'm Chiara , I'm the Marketing Expert . , would you like me to talk about my aims at the moment , or would you like me to just say my name and then we can talk about business later ? project manager: I think we'll get around to that , yeah . I forgot to s say I'm the Project Manager but I figured you all knew that already , industrial designer: user interface: project manager: so . And to do this , we have to there's certain things we have to consider about functional aspects and conceptual design of the thing . user interface: So you want us to draw it and then talk about it ? Or just draw it ? project manager: marketing: I think both . project manager: Does anyone know what they wanna draw ? industrial designer: user interface: I gotta think about it for a second like . Does it have to be functional , trendy and user friendly ? project manager: I don't think so . user interface: Yeah , it's industrial designer: project manager: 'S like playing Pictionary . project manager: So what characteristics do you like about your animal ? industrial designer: user interface: I like its tail . industrial designer: user interface: no , I think dolphins are really I dunno , they're smart and they they're cute and they like swimming and that's cool , like project manager: They're graceful . user interface: Yeah they're sleek industrial designer: user interface: and they look intelligent and I don't know , they're I guess it's the whole like binocular vision thing . He's a I dunno they're I think it's cool the the the interaction that or the th things that the reasons people seem to like you know you get ex you know people are sitting on the beach and p they're like oh look there's dolphins and it's kinda like but they're you know they jump around in the water and they're happy and they're mammals , but they swim . project manager: I dunno if the the industrial designer: I think the pen is running out of marketing: Well I had the cat as well , but I've got a spare one . I don't really know how the legs go , industrial designer: project manager: That's very good . I think they're very pretty and they go well with the environment , and I like the way they run and I used to do horse riding and they're just very sort of sturdy and nice animals . And I like the way they feel , sort of under under the hand , I think that's pretty much it . industrial designer: marketing: project manager: So I'm thinking we should design a remote control that's water resistant , strong and furry . So I'm guessing that we're not actually in Scotland , we're in some European country . user interface: Sorry can you just say that what's the what are our price goals again ? project manager: selling price is twenty five Euro . marketing: How many should we sell then ? , a lot , project manager: Anyone a mathematician ? marketing: two two two million , two mi no , more f four million . And it industrial designer: marketing: well it's the profit so if a profit for each is twelve fifty , that'll do four million . , I don't know what these mean because I didn't actually make the slide-show . So I guess we have to reflect on our experiences with remote controls to decide what we would like to see in a convenient , practical , nice remote control . so do we have any initial ideas for how this remote control should be designed or formatted or the the buttons it should have . marketing: I think one thing is that it should be easy to find industrial designer: user interface: I was thinking that too . user interface: I think we should design something that has like a so you can like somehow like you you always know where your T_V_ is , so just have a call button , industrial designer: user interface: I've always wanted that , project manager: Yeah . user interface: so like you can push a button on your T_V_ marketing: Yeah , yeah yeah yeah yeah . user interface: Yeah , yeah yeah yeah , so you should have a call button on your television to be able to find your remote control . marketing: In which case you're going to be l but if it has a sort of signal which isn't any sound user interface: Yeah . marketing: I don't know if it's expensive maybe to user interface: I don't yeah it but like marketing: Maybe call is enough . user interface: just like your phone even just has so like it can vibrate , it can light up and make noise and I dunno marketing: Yeah yeah yeah . project manager: What if it had something like just like a magnet on the back of it and you could j just to have some place to put it besides like a base . user interface: Yeah , project manager: 'Cause people just stick it on top of their T_V_ , but the point of having a remote is not to have to walk over to the T_V_ , so user interface: industrial designer: Well that's why it's always in the couch . marketing: project manager: user interface: I dunno , it seems like though that that would be hard , 'cause you not you're not gonna be lazy anyway and project manager: Yeah . marketing: But even just a thing to attach it to the w you know if you had a thing , a pretty object attached to the wall . project manager: Do you think it needs to be bigger to not lose , or does that not factor in ? marketing: And the other thing is user interface: Bigger . marketing: Not well it needs to be sort of project manager: Like Hand hand held size , yeah . I don't think you need a project manager: Not not huge , but industrial designer: marketing: But definitely not well I don't know . industrial designer: project manager: industrial designer: user interface: That would be really I'm sure we could do that for twenty five Euros a pop . , oh we just user interface: I also think though that it shouldn't have too many buttons , industrial designer: Yeah , I agree . user interface: I know it has to have enough functions but like , I don't know you , just have like eight thousand buttons and you're like , no , you never use half of them . project manager: You what if may be a little fancy but what if it had like a little screen , so it has less buttons but it still has all the functions . it just seems like project manager: So you could like like if you have I dunno if you have satellite if you have a hundred channels , you can the way you do it on your radio is that you user interface: yeah . project manager: s y yeah but you can programme , so you can programme like your favourite channels , so like if you had a s marketing: But , would you have the screen on the thing , or would you have it on the telly transmitting the screen . marketing: Because , I don't know if it's I think it's e expensive , if you have if you use the telly screen , 'cause the telly's already a screen , then you can pro sort of have a programming function , really easy sort of arrow up and down , on the remote , project manager: Yeah . Something like not it's not on the button but it's telling you what to do , project manager: Yeah . user interface: Or like you h you see those you know people I'm thinking of like celebrity cribs kind of things when like they have all those these things that at their house you know their their entire house is so electronic , and they have like this one master control that and it's like a hand held like turns on everything sort of control and it has like a screen and like so I think it should be possible to have some kind of a screen , I don't know if it must be it would probably marketing: Yeah . user interface: marketing: Or some it i we can find out probably on the internet how much it's project manager: Yeah . Yeah , and the other thing you said that thing about robust and water industrial designer: marketing: What was the word ? user interface: Furry . project manager: Oh I was just user interface: marketing: No but it's I thought , ah , spot on . industrial designer: marketing: Good feel , tact tactile , good tactile feel , project manager: Yeah . project manager: Maybe just like a simple thing to have a clip on it , like so you can clip it to your user interface: Yeah . We should probably start wrapping up , we've got some initial ideas that we can all look into . , and come up with some new ones for the next meeting , which will be in another thirty minutes . The Industrial Designer , what does that stand for , I_D_ , industrial designer: Yeah I think so . So I guess you'd be looking at lots of the things we discussed about screen and that sort of thing . I guess that maybe the working design has also to do with like the physical feat like just the way it looks and the way it w user interface: So technical function . user interface: What is technical functions exactl I I don't really know what project manager: I guess you'd have to find out . user interface: It does but it I just don't really industrial designer: I wrote down what mine were . marketing: Be a medium between you and the telly I think , user interface: Yeah , yeah . project manager: And the M_E_ , what does that stand for ? M industrial designer: Marketing
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project manager: 'Kay so we'll try to zip through this , since we're short on time . so this is our functional design meeting , we're going to consider user needs , technical effects , and the working design of our remote control . I've been taking meetings on the minute minutes on the meetings , and I'll be putting them in the shared documents folder so if there's anything you need to refer to you can find them in there . so can we have updates from everyone from what you've worked on just kind of a quick summary of anything interesting that you'd like to share or discuss in this marketing: And I can start if you want . , how do I put this industrial designer: Just marketing: I'll just put the cable in . So what happens it doesn't work ? project manager: It sh it takes a few seconds I think . industrial designer: You may need to user interface: Who's that ? marketing: user interface: marketing: No . industrial designer: But sometimes you have to do it marketing: Is it in the right thing ? industrial designer: it's like a three set setting cycle , so press it a couple times , hold down function and then press F_ eight . In order to see what the functional requirements were to be found , a hundred people were tested in a usability laboratory through just their habits to n know their habits were observed and questionnaires were given out . Custome Customers and users don't like the way remote controls look , they don't like the way they feel , they don't think they match their operating behaviour , and an example is what we were talking about , the buttons , they only use ten per cent of the buttons , so later on there's a study of the buttons that they use most and I think we should design according to these buttons . marketing: according to the frequency of use and the relevance of each buttons , I have made a list of the buttons that we should focus on in order of importance . The other ones are the settings , and they're used less than you know zero point eight to zero point five times per hour , and this means that I think we can we could have like a a button for all the settings , and then , just one , and then from there go on to the audio on the screen , either on the remote or on the television . , about the screen , and speech recognition , some people are more willing than others to actually pay for that . And if we look at the market , f people from well from fifteen to thirty five year old year olds , I don't really know how to describe this , ninety one to seventy six percent of people in that age range are willing to pay more for this sort of product , while people that are above thirty five years ol years old go from thirty five percent to eight percent , so people that are sixty five for example wouldn't actually pay for this sort of thing . I don't I don't know what the decision to be made is , but I think that the people that actually do buy remotes m more are those like teenagers and young professionals and , most likely , but we should discuss this together . marketing: Shall I what do I do ? Do I give this to someone else ? project manager: Yeah . Okay so now I need to press F_ eight , what is it ? project manager: function F_ eight . What's function ? project manager: It's the little blue w it's the one th user interface: Oh function , I see it . This my presentation about the technical functions design and I basically just tried to focus on just what what functions we need and how to make that the best function for the user . project manager: user interface: And okay so basically I think i like it is really important that we sort of get this done in a user friendly and fashionable way . so I think things like you know keeping buttons together that like close together that are used in the same way , or maybe that making 'em the same colour , keeping the number of buttons the leas you know to a minimum , and also things like is it is it is it can you c y small enough large enough I'm not sure we c I guess we would need to do some research about , I would , about what size is appropriate and that sort of thing , but basically we need to make sure that it turns on and off the T_V_ . Does it have like capacity to change the channels ? does it do or do we need to have like functions for cable or V_C_R_ ? And then , is it findable , and how do we wanna do that ? And I just thought that these two remotes were pretty boring , I dunno if this will work but And I think we can find something that's more fun to look at and use than either of those . Just I like the one on the right better , just because it does have fewer buttons , but I think we sh can sort of think about things like like colour and you know size , shapes , that sort of thing , to best fit the user . industrial designer: Okay so this is on the working design , which is sort of the mechanical functions of the remote , and the method I used was to basically look at existing designs and incorporate ideas from our last meeting . so I think we need two basic functions which is just the basic remote functions , the user can input a channel or volume setting and it will be output to the T_V_ . And also we talked about a location function where maybe you could press a button on the T_V_ and it would send sort of signal to the remote where it would beep or flash or vibrate or whatever to tell you where the remote is . So the components we need are an energy source to power the remote , input which would probably be buttons , although we just talked about voice recognition , processor to take the information , something to transmit it to the T_V_ , and we also need something on the remote that would receive the location signal and have an output , like possibly a beep or a vibration . And also you need a sender for location signal , which would probably be a separate thing that we'd have to sell with the remote and people could stick it on their T_V_ or stick it on their wall . Power comes from the battery , goes to the chip , and then it is sent from there to an infrared bulb which is probably the easiest way to send to the T_V_ . And then for the location function , you would have a sender on the T_V_ which would output some sort of signal , we could use I_R_ but we'd probably wanna use radio instead . That signal would go to a receiver which it would process it , and it would be output in the form of a buzzer or a light lighting up . so my personal preferences for how to build the remote would probably be , battery for the energy source , that way you wouldn't have to plug it in , a button pad for input , we can purchase a pre-made chip which will handle all the processing stuff , I_R_ transmitter to communicate to the T_V_ , that's just sort of standard , so most T_V_s have an I_R_ receiver . Probably a radio receiver to send out location function and to receive it and I'd probably say a buzzer for the location function on the remote itself . user interface: Do you know about like industrial designer: ? user interface: I dunno , you seem like you know about industrial designer: Yeah , I d I was an engineer before I came here . we have we'll discuss that and then I just wanna mention some new project requirements that came in . , teletext is apparently outdated , so due to internet popularity , so that's off the list . , industrial designer: project manager: also our remote should be used only for television , no extra internet kinda fancy things , just the remote and the television . and also we need to incorporate our corporate image onto this , so the phrase is , we put fashion in electronics , so let's be fashionable I guess . if we have something silver and and gold or yellow are our colours , so if we had a like a kind of silver one like you saw , and yellow writing , something like that . Do Let's industrial designer: project manager: I guess we should yeah make some kind of brainstorming , see what we can user interface: Like in terms of marketing: How it looks or user interface: how it looks , or like what it does ? project manager: wha what well probably our target group and how it's gonna going to appeal to our target group and I dunno the the s user interface: Okay . So Is our target group then people so do we wanna go ahead and design this thing with the finder button ? project manager: I think that seems to yeah . user interface: So then our target age group would be the nineteen to thirty five range , project manager: Yeah , teenagers and young professionals . industrial designer: I was thinking about that but speech recognition is really hard to programme , project manager: Yeah . industrial designer: and also , if the T_V_ is on it's making sound and the people on the T_V_ are talking , and if somebody says like one , then the T_V_'s gonna switch itself to channel one , marketing: Yeah yeah yeah . industrial designer: project manager: And if if you consider our budget , it probably user interface: marketing: But the screen is the same as what , industrial designer: It's a cool idea but project manager: if you consider our budget , to h have speech recognition programmed in every single remote might be a little pricey . user interface: Okay so are we gonna have just some kind of a like we'll have the buzzer on the som like on the T_V_ itself . industrial designer: Well you would have to have a button on a T_V_ or on your wall or some place since the T_V_ already has power . industrial designer: Yeah you click the button , it's gonna send out a signal , and I was thinking , I_R_ is line of sight , so unless the remote is like actually in front of the T_V_ it's not gonna work , so probably like a radio signal like on a on a cell phone . industrial designer: Sends out a signal and then the the remote hears the signal and so it beeps probably . project manager: So you you'd need like a separate base for that or like something you can industrial designer: It would have to be sold separately because if the sender's on the remote then you'd have to find the remote first to click the button to find the remote . marketing: So do you plug it in the T_ you plug it in T_V_ , this thing ? industrial designer: Yeah , it'd probably just stick it on your T_V_ so if you need to find the remote , click the button . project manager: So do you think even though we're not talking about speek speech recognition our target group should still be teenagers and young professionals . Are we should that thing be on the thing to put the you s you talking about a home for it . marketing: Do you still want to build a little thing next to the telly or to p hang on the wall or shall we leave that for now ? project manager: We probably leave that . I guess one takes care of the other , like if you can yeah if you can call it then it's marketing: Okay . For the so you have that button , that so there's is there a light or shall we leave just have a radio ? industrial designer: on the T_V_ or on the phone ? marketing: Are we just having a radio ? On the phone . industrial designer: it seemed like a a beep seemed the most reasonable to me , user interface: T marketing: You don't need a light . industrial designer: when you need to find your phone , you just have someone call it and it starts ringing somewhere and then you can figure out that it's in the couch or wherever . project manager: And like if the if the phone's under the couch , you might not see the light , so marketing: You can hear it's under the couch yeah . project manager: So the two remotes that you had shown r I don't remember who showed them , yeah you you did , industrial designer: user interface: That was that was me . project manager: they're one looked like it was for V_C_R_ type thing , and the other looked like just television . user interface: I think w I think they're both sort of just like general remo they're both general remotes . 'Cause that that is something we have to decide , is whether we want to have V_C_R_ capabilities . user interface: And industrial designer: Does anyone know if V_C_R_s are the same across international ? user interface: Yeah . industrial designer: Okay , so you'd need like a whole different set of buttons for everybody's V_C_R_s . marketing: It not V_H_S_ here ? project manager: But D_V_D_ probably is . user interface: project manager: And and if we're if we're targeting young professionals and teenagers , it's gonna be D_V_D_ type , that's the the technology these days . Okay , let's see if I can I think still though , it shouldn't be that hard to take like just reduce the number of buttons you know , project manager: Yeah . user interface: like 'cause if you just have like one menu button , that works like with a you know , or you can just kind of scroll through the options u that come up on the T_V_ . marketing: Well for sure we need the I think we can just design the channels ? power's just a button , and it's not used that much , project manager: S user interface: Yeah . project manager: You know , I've seen some remotes that where you just hold one , like if you hold one down it's it's a different colour than the other buttons but that turns it on . So you don't actually have a separate power button , it's just marketing: Oh okay , yeah . Just 'cause I wouldn't I would probably pick it up and just be like why is there no on button . marketing: Well even iPod thing , like , I don't know if people like this but if you want to reduce the number , of buttons , instead of having like one to nine , have a sort of user interface: That sort of like joystick flat touch thing , yeah . Because people li seem now the iPod's out people seem to like this thing that there's no Know you don't have one two three four five user interface: Yeah , yeah . user interface: it's it's funny like you f like I just I don't have an iPod but like I , you know , I just like started messing around with one of my friend's the other day , and you just sort of and it's funny how you pick it up and you just figure out how to use it quite easily , like it's not that hard , you know . It is really but do you need a screen then , do you have to have a screen then ? marketing: Well can't it tell the like can't you if you industrial designer: Yeah , you can have the number going around in the corner . marketing: you can have the number on the telly going like one two three four five once you scroll and then user interface: Yeah . project manager: Oh that's gonna Is that like on on a mouse pad where like kind of user interface: Like a disc . marketing: And then you can have if you actually just want to zap , you can have like a thing like that , and that , and then it can just be plus and minus . So like it's like a little part of the circle that Or it oh so it's just a region of the circle that you can marketing: Yeah , you can project manager: Well i user interface: zap . project manager: We could we could even have four buttons , like , if that's the if that's the mouse , you could have the volume and the channel changers just like on that as well . So volume could be like the top it and the bottom So do you need to industrial designer: Doesn't it rotate though , user interface: okay . user interface: Well y you have to you have to like be able to change the function of it to like marketing: What do you mean the function ? user interface: like okay , 'cause so I dunno , I guess Okay so when you g scroll your thumb like around it , it'll s like say you're go you're going clockwise . That that means you're gonna go up the channels , and then you scroll the other way and it'll go down . user interface: so if you wanna switch to the to u do you have to switch to a function where like y so you're either in that mode or you're in the mode where like it just has like the four like you know this is channel that way , that's that way and volume is up and down . Okay so you have to like press this middle region and then you can scroll up , go up and down . project manager: So it's like holding marketing: And then well if you do that it goes , but if you like that makes more sense 'cause there's already ones with up and down here , that I've seen . project manager: You can o And you you is there an extra actual button ? Or are you actually you're just using the mouse to go up and down . marketing: Well what you project manager: Like user interface: It's like a b marketing: for the iPod you press an w right if you're on the channel let's say , then you press on the middle and then if you do that again the volume goes up , and if you do that it goes down . marketing: But if you wanna keep it with volume here and here , I'm pretty sure project manager: Well if if you're gonna this for channels , right , then y wouldn't the volume need to be separate somehow ? marketing: Yeah . project manager: Like you could just have marketing: I don't know , project manager: Oh , like marketing: you could click and then have it up and down , project manager: Oh you could actually user interface: Like marketing: but I think user interface: I think we can go on the fact that it does just work with the iPod . user interface: But the only thing is like , iPods are so expensive , like , it has to be is that part of project manager: Is that what makes them expensi I think it's all of industrial designer: I don't think so . project manager: they have so much memory though , that's it's user interface: You don't think so ? Okay . I think it's the h it's their capabili they it can hold what like five thousand songs or something . I'm thinking we could if if we're hav So ba but an iPod just has that circle thing you know . industrial designer: And they're re-programmable aren't they ? project manager: Yeah . industrial designer: You can put on your songs and then put on a different set , project manager: Yeah . Well like since it just has the circle thing , you could make it a qui a kind of cool shape , like it could be a cool sort of you know , because it could be circular , you know , or something weird like that , just marketing: Yeah . Because , the other thing , I didn't tell you all my presentation , is that people find it find that it's a big waste of time to have to learn how to use your remote user interface: Yeah . user interface: This is just for T_V_ , it's not for or it is does need to be compatible with project manager: industrial designer: I A D_V_D_ is simple , you just have play , pause , eject , user interface: Yeah . project manager: You know actually our our new project requirements , I'm not sure if they meant o onl use only for television as in not for D_V_D_ or just not internet type things . project manager: So I'll I'll check that and update you on the next user interface: Okay . So like if we had that project manager: But we'll hold off on that 'cause user interface: Yeah . user interface: So , I know I'm not c really clear on what industrial designer: But it's cool to have it all on one , because you wanna turn it on then you wanna turn up the volume , and then you wanna go to the menu , so you don't wanna switch . user interface: I think you would have to have like a function switch button , you know somewhere so like you can you're either on T_V_ , you're on D_V_D_ or you're on V_C_R_ , or you're like . user interface: Yeah , marketing: Yeah , it is only fun user interface: but like to switch the fun so like to switch the function of the little circle disc , the touch pad . But I think the circle only does channel isn't applicable to D_V_D_ really 'cause you don't wanna user interface: Yeah but it it would be industrial designer: but volume is and volume is actually controlled on the T_V_ so you don't have to switch . user interface: So but I'm saying like , does it make sense to have like some kind of a button , so like you're if you're on T_V_ , like you can switch channels , but then if if you're on D_V_D_ then like the channel bu like the the region of the disc that was for channels is for like switching to different tracks or s you know , to different do we need to think about that , project manager: yeah , let's think about it user interface: that like industrial designer: Yes we can try that
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marketing: industrial designer: project manager: then we considered some design options with how it should look , we discussed an iPod-like button system which , we haven't concluded but we're Right , So , if you all have presentations to do , we can see what where you've come from our last time . Mostly by consulting remote control diagrams from the internet and also by incorporating design ideas from the last project meeting . , I assume we'll be custom designing our case , probably a hard plastic or some other material case , to protect the remote and the locator . And we'll need to custom desi design a circuit board , because the circuit board has to take the button input and send it to the output so you have to design that each time . But once we come up with a design we'll send it to the circuit people and they'll just print it out . The infrared L_E_D_ is actually gonna be included in the circuit board that comes with it . And al we also need a beeper or buzzer or other sort of noise thing for locating the remote . , I'd recommend against titanium because it can only be used in the flat cases and it's really heavy . , and the rubber case requires rubber buttons , so if we definitely want plastic buttons , we shouldn't have a rubber case . project manager: And why not wood ? industrial designer: And , project manager: And why not wood ? industrial designer: ? , well we can use wood . and also we should note that if we want an iPod-style wheel button , it's gonna require a m qu slightly more expensive chip . We can't use the minimal chip , we need the next higher grade , which is called regular . marketing: can I do next ? 'Cause I have to say something about the material project manager: . Right , I have been searching the current trends , both on the web and via fashion-watchers , and the findings are that the first thing to aim for is a fashion , fancy look and feel . , fancy look and feel goes far beyond the functionality of the thing , but I suppose that is included in in the ease of use . , our fashion-watchers in Milan and Paris have decided , well noticed , that f the fruit and vegetable theme is the is the current trend project manager: user interface: project manager: industrial designer: marketing: and and therefore we need to go for that if we want , you know , wh whatever our motto is . And also go for a spongy feel , so the the question of our technology whate is Industrial Designer . As to the material should be limited to I don't know how spongy it can be , should discuss this together , I don't know how spongy can be achieved but apparently that's the way to go . I I have been thinking about this fruit and vegetable thing and I prefer fruits to vegetables , industrial designer: marketing: but that's just a personal opinion . user interface: marketing: I think project manager: marketing: I think people like to have a fruit instead of a vegetables in their sitting room . industrial designer: marketing: those are just suggestions and also we need to decide whether this should be printed , so that still has to do with the material discuss should we print the fruit stuff , or should the actual remote look like a fruit ? project manager: industrial designer: marketing: and finally again with the spongy . It has to be technologically innovative so maybe again our Industrial Designer should look into that or find come up with a solution that's better than mine . , yeah , to summarise these are the points that need to be , touched in order to get a good decision , and hopefully our User Interface has more to say about the matter . project manager: marketing: industrial designer: user interface: I actually wasn't aware of the new trends in electronics project manager: industrial designer: user interface: and and marketing: Neither was I . Trying we're gonna try to talk about , what kind of how people are actually going to be using this iPod-ish remote control , based on fruit vegetable design . project manager: user interface: And , basically , so , this is a touched ba a touch-based graphical interface system . , kind of I assume , are we still on the screen idea ? project manager: Oh we s hadn't discussed it last time . user interface: 'Cause if we're gonna have to ha if we have this it just seems like in order to have someone going around and using the the wheel project manager: You need a screen for it ? user interface: you it seems like you would need a screen . industrial designer: You need a screen with music because you're looking for a specific song , like you know that band or whatever . So , b you you're gonna have to switch to like D_V_D_ and like other things like that , aren't you ? project manager: We're , we're actually not having D_V_D_ , user interface: Are we project manager: that was one of th I I was industrial designer: Yeah . marketing: That correct ? user interface: So anyway if well we just we need to Okay so if we're not gonna have a screen I think I was thinking okay . So basically it's just gonna be a wheel then ? And you're just gonna I think you're gonna have to have some kind of a right . marketing: Graphical interface ? user interface: Yeah like you're g marketing: on the you can have it on the telly though . user interface: yeah like you're gonna have to be able to switch to like a mode where you can okay we're not choosing that , I guess . But like choose channel control , like if you wa Because people aren't gonna be able to have like , you know , channels one two three four five six seven eight nine . user interface: So that people seems to be well project manager: You've Yeah , I know what you're saying , you have to user interface: You know . So I guess that's wh why I was thinking you may need to have some kind of a screen because So that people can go arou go back and forth and choose if or or then again if you just I guess I c I can see like some kind of a thing where like you sort of have like the number come up on the T_V_ like what channel you're on . user interface: You can just scroll and you can just get to like five or like twelve or marketing: Yeah , yeah . project manager: But but imagine someone with s industrial designer: My flatmates actually had one with a wheel , and it it did show up on the T_V_ . user interface: I oh yeah ? project manager: But i what if you have satellite and you have like two hundred channels . Then to get to channel one eighty nine you have to industrial designer: user interface: 'Cause you'll have to like marketing: Yeah . user interface: Yeah if you do , it w so it would have to be you so you basically just kinda need to figure out like what kind of , you know , range we need to have on the wheel , and So you're either you're you know , th you're either doing this motion to like control the channels or like once once you stop that , you know , you can like tap for , different project manager: Yeah . user interface: whatchamacallits , different , you know , functions like volume or , like you can tap just to get to different channels . Like if you just wanted to go to like from five to six you could tap or someth project manager: Right . user interface: And then there's also the concern about you know how do you get to the menu if you wanna change the brightness of your television , or if you want to you know switch around , I don't know , like , these different modes like turn on the timer or like something something like that , project manager: Yeah with that many options , you'd I'd think that the screen would be better , user interface: like project manager: because you could have that menu option , sort of user interface: I would think so too , like So and it seems it w it does seem a little silly to have this screen if you hardly are ever using it , you know , because project manager: Yeah . user interface: but then again it would it does make kind of if the screen's sort of just like an option that , like , is just there and you're not really using it , that's kind of project manager: Yeah . industrial designer: You have to get a an advanced chip if you wanna have a screen in , which is more expensive than the regular chip , which is more expensive than the minimal . So then basically it has to have some way to get to get to a mode on the television where you're doing , project manager: . user interface: You can get to you know , you can Like maybe it'll be that central button that , like , then you hit that and then you can it brings up like the menu on the T_V_ marketing: Yeah , yeah , yeah . user interface: and you can just scroll around , like , to do the timer , to do the marketing: Yeah . project manager: So the T_V_ is the screen , that yeah user interface: yeah , yeah . industrial designer: marketing: you can just take theirs and just user interface: Yeah , well we don't want the screen I guess , project manager: Yeah . user interface: but 'cause that just it does seem like , it that would be , like , incredibly expensive , but I dunno , and then so , it just im really all you need is , like , this little wheel then , and you can control everything . What if , if you're thinking of the design of it now , like the a you know , physical attributes , user interface: Yeah . project manager: and you just have this , it's like just a long silver thing , industrial designer: project manager: or whatever we're thinking . are you you gonna have any buttons on that besides power and this thing ? Or user interface: It doesn't seem that you would need anything besides pow and the power button could even be like hold down the menu button for like longer than one second and it turns on the T_V_ . user interface: Like , I think we're looking at something that could be , like like even maybe like a cir I'm f I'm seeing almost like a circular sort of like handheld like thing . user interface: how do how do I'm not really Like when I use an iPod , I end up just kind of using my index finger to like control it . So project manager: Yeah , I've seen some people just going like that with their thumb , yeah . industrial designer: W when we had the wheely remote control , we it was on the top I think , if you held it like that . project manager: But , were there buttons on there as well ? user interface: Yeah , so industrial designer: Yeah well it had the wheely thing and then it had those eighteen different buttons that I don't know what they do . user interface: Like , I d , you you want it to be large enough that you can project manager: What if , you had like a b a cover that went over buttons that you don't use very much ? Like you so you could slide it up if you needed to like change the contrast or something like that ? So the options are there but they're not in interfering with the design and the practicality of it . user interface: But can't you just get project manager: Do do you know what I'm talking about though ? Like , yeah just something industrial designer: Yeah . Yeah like maybe something on the side where you slip a panel down and it's got a whole bunch of user interface: K marketing: Well you can have it on the settings , project manager: Yeah , that you can flip over , yeah , yeah . marketing: no ? user interface: Yeah , But , do you need that ? If if you can get to , you know if so long as you're able to bring up the menu on the T_V_ screen . project manager: is is if w I user interface: That keeps it project manager: if we can do this , that'd probably be user interface: really Yeah . user interface: So project manager: So I guess we have to look into the , like , the programming , how this how they actually programme these things , and if that's user interface: Mean industrial designer: Oh how they make the menu show up on the T_V_ ? project manager: yeah . industrial designer: I believe it's ins it's gotta be inside the T_V_ , not inside the remote . user interface: It sounds like this remote's going to be purchased separately from the television , industrial designer: marketing: project manager: industrial designer: Well they usually are . user interface: which is a little industrial designer: Well user interface: My I've never bought just a remote , like , so I don't I don't really know . project manager: user interface: So , but it's I've never had a hard time with like my remotes , like bringing up the menu screen if you need to like change the date or whatever , you know . industrial designer: Yeah , it most of the ones we've had have had the menu button , 'cause it's not like you need to have a button access to like change the contrast or something . Well I guess we have to you know think about But you just basically need the output signal you know to be able to bring it up . marketing: But also if you have it on the screen you can actually write everything out , because the problem with buttons is you like , they have these sort of abbreviations and codes that you're supposed to understand , user interface: Yeah . project manager: you don't know they mean , yeah , it's like industrial designer: marketing: and I never get it . user interface: So , but marketing: So user interface: oh , you mean if we have this screen like the iPod screen ? marketing: Well on the telly . So yeah I think , I think I think the touch-based graphical interface is a really cool idea industrial designer: user interface: because you know it is so obnoxious to like have to push those like okay now I hit this you know , you have your little guide out and you're like , hit this button twice , like to activate the date . And it is trendy , the iPods are really hot right now , so project manager: B Yeah . marketing: Did you did you get that pc picture on did they provide you with that picture on the web ? user interface: yeah , by web research , yeah , so marketing: That's quite interesting . What are we going to do about this vegetable thing that I'm dreading ? project manager: Oh god . industrial designer: one of the material options is a sort of rubber that's in like those stress ball things . user interface: Yeah , c that's e that would be kind of oh , you know , usually like the touch pad things are kind of a hard plastic typ mouse type , you know , thing . user interface: But what if we ha what if we had like a spongy sort of like stress balley kinda industrial designer: project manager: marketing: industrial designer: user interface: so you're like industrial designer: Yeah I think it could work . user interface: Or what if we integrated the the the f what if the whole thing about the fruit and vegetables marketing: user interface: we somehow made it tactilely fash you know , we c tapped into that , so like it feels like industrial designer: Don't think I'd want it to feel like a banana . marketing: If it's a small thing , you c instead of creating an object for it that looks like a banana , industrial designer: marketing: which frankly I'm not particularly fond of , project manager: user interface: marketing: you could just have covers and then your mobile f it's like a mobile phone thing . marketing: You know you had there was a time when they had all these different covers for mobiles . industrial designer: You could do like the computers where they have like the grapefruit , apple machine and they have like the blueberry , like all the colours are named after fruits . project manager: marketing: And it could the colour can fit your sitting room , industrial designer: marketing: so if you have red sitting room you can have strawberry , and then if you have a green one you can have well I don't know . project manager: So what if what user interface: So I think project manager: this is user interface: yeah , colours . If you have like that stress ball material kind of as what you're actually holding in your hand , so like what you're feeling is comfortable , and then there's more of a hard plastic thing where that thing is . project manager: And on that hard plastic thing you can change either the colour or the fruit or vegetable that's on there . project manager: how are you how are you all envisioning by what we've just the feedback we've just got about the marketing: Maybe a ball . That you can p user interface: That's in the shape of a fruit , like a project manager: industrial designer: marketing: well I see you're thinking , it's weird , you're thinking the opposite of me 'cause you're thinking you change the the hard bit project manager: Yeah . marketing: and I'm thinking how do you change the hard would you put a sticker sort of ? Because I was thinking if you have a cover for the squashy bit , like a project manager: This is just Okay . Yeah I was thinking of getting a cover for project manager: That see I was thinking this s marketing: Which is cheaper . project manager: I was thinking this bit here would be the cover and like that's your actual thing . project manager: And like this you could have like you could have like cherries and things around there . industrial designer: So you're holding a squishy ball project manager: 'cause the way you were describing the the iPod and the thi the roll thingy industrial designer: and then it has a user interface: It's like it has to be s project manager: It's almost like your thumb is farther up , user interface: yeah . project manager: so if if you could squish it lower then industrial designer: Yeah I guess so . So it wouldn't be very big in either like how big ? This big , and then you just do that , I suppose . user interface: What if , yeah , what if the squishy , oh so so you're saying the squishy part's like detachable , and you can so so maybe one you know you can have like the broccoli squishy thing , and then you could have like the banana squishy thing project manager: industrial designer: marketing: user interface: and you could get you could have your choice , you know ? marketing: Well just a li I can't des like condom thingy , like a a cover . project manager: industrial designer: marketing: But well the question is , which one's easiest to change and we can just contact our relevant department for that , project manager: Yeah . marketing: and just see what the cost is for covering that or covering that , user interface: Yeah , yeah . marketing: and for now we can do two prototypes maybe and then hi try and ask users what the best is , user interface: Yeah . I think and I think the handhe I think the handheld part is definitely So you could make that into the fruit and vegetable part . marketing: If it's a bit like those juggling balls , you can change shape according to your to the way you hold it . marketing: If it's got sand in it maybe , or something , you it it just moulds to your hand . So where are the fruit and vegetables now ? project manager: industrial designer: I guess they would be either in the colour of that plastic face on the front , or in the colour of the squishy thing underneath . marketing: And the rest is the company the company colour's silver ? project manager: It was , yeah , silver and yellow . It l it looks like I don't industrial designer: user interface: We could promote the banana one . project manager: that's another question , where are we gonna we we should have the logo somewhere on it . Then you need to have the other part just be sort of a single unit that you can snap off . user interface: Yeah , I think , it'd be interesting to have the b the squishy bit . The part that you , yeah , can change into the different , you know , trendy vegetables and fruits . project manager: I don't know what the rest of my notes mean because they were made for me . , so what d but what do we know about energy ? we're gonna use batteries right ? And industrial designer: we actually had an option of batteries , solar power , and a dynamo , project manager: industrial designer: which is something I don't know what it is . It's the en it's like if if something moves , when it moves , it stores energy . Yeah , the other one was the other one was a kinetic thing where you'd basically have to wind it yourself . industrial designer: We could have talked about doing a wind-up or a dynamo or a solar power . But dynamo the the fact with dynamo is , the moment you move it , it c it creates energy on its own . So if you throw it , it's gonna store loads of energy , and you don't need to buy a battery 'cause they're quite f I find them annoying . industrial designer: Didn't have enough data to actually marketing: Does anyone have costs on the on the web ? industrial designer: All it said was it gave sort of relative , some chips are more expensive than others , sort of things . project manager: What does chip on print mean ? industrial designer: for things like remote controls , they stamp out a chip , marketing: project manager: -huh . industrial designer: But it's not like a computer , you can't like reprogramme your remo remote controls , it's like stamped onto the chip . And case ? I guess that's what we've been talking about , industrial designer: Case is what we were discussing yeah . thinking of like syntactic case and thi industrial designer: project manager: let's see . project manager: talk about ? Oh when we move on , you two are going to be playing with play-dough . industrial designer: project manager: and working on the look and feel of the design and user interface design . Does it matter that I end early ? marketing: I it's strange because project manager: How how early is it ? I didn't get a pop-up thing that said {disfmarker}
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ES2011d
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Last time we discussed the squishy fruitiness of our remote controls and how we might pursue that . so for later in the meeting I've done a a spreadsheet of production costs so we'll take a look at that . This is a button , serves as the power button if you hold it down , and if you just tap on it I think it brings up the menu . And the base of the remote control , which has a squishy spongy rubbery feel , is interchangeable . project manager: Oh is that broccoli ? industrial designer: This one's broccoli . project manager: industrial designer: The it's trendy fruit , it's not just ordinary fruits . I guess strawberry's not as trendy , but project manager: 'S a very bright strawberry . industrial designer: So we'll come up with a variety of trendy and exciting fruit designs for the remote control . And then people will be encouraged to buy three or five of them , because they'll need to switch 'em out . user interface: It's been a l project manager: user interface: It's been a little bit difficult to make sure that it's hand-holdable , and that the user can use it , you know , it's not too big . but we think that this you know , this size will be okay and we will have to fit the battery case in there somehow . user interface: And I guess the only other thing that we really didn't talk about was or design yet actually , would be the thing the locator . user interface: Okay so that's just industrial designer: And the beeper's also inside there too somewhere user interface: So you have to have a button on your on your you have to attach the button to the industrial designer: Yeah we didn't design that . But if I missed anything that we've gone over , or if you see something that has changed industrial designer: project manager: we decided on batteries , and the regular chip would be necessary for the more advanced iPod-like button . I think that's what you have there , is that right ? For the for the plastic part would be industrial designer: My impression was that flat meant like like one of those square remotes . industrial designer: But it's really not very clear , because you got single curve and double curve and d I dunno what that means . industrial designer: marketing: project manager: so what else ? There's plastic for that area around the button . Do you see anything that I've missed ? industrial designer: No I think that's alright . project manager: Okay so that would make our total of eleven point nine , which is even less than twelve point five , which means we'd be making even more of a profit . I think that's marketing: So I need where's the cable ? Right what happens is we have to decide whether this this whole this whole project we've been working on actually meets the standards we were set at the start . the method is we well I've analysed the user requirements and integrated them to the trends found in marketing reports and in our company strategy marketing . And the findings were that we need it to look in a certain way , feel in a certain way , and this is everything's listed down . , look in a certain way , feel in a certain way , it has to be technologically innovative and it has to be easy to use . We have to use a table , I'll show you that later , together to decide whether it meets the standards . And we we have therefore in total We have five we have eleven points according to which this should be evaluated . marketing: so the que the questions I've given you c could you write that down ? True is one and and false is seven . Is it possible that we can bring this up on our own marketing: Yeah it's in the it's in the project documents . marketing: Do you want us to discuss this together or do you want us to do it singly ? project manager: we can do it separately and then discuss it marketing: Yeah okay . project manager: Wait , one is true and marketing: project manager: so these are the questions we're answering . And one is marketing: yes it's if it's fancy you put one , project manager: One , right okay . Should be more like Are the batteries easy to insert ? industrial designer: I'm gonna say yes . project manager: Are we just about ready ? marketing: Apparently I'm supposed to use the whiteboard . It's marketing: We'll just do project manager: yeah the the marker thing kinda stopped working last time we industrial designer: marketing: user interface: Yeah . project manager: Un unless you feel you need it t to marketing: I don't feel any project manager: okay okay . industrial designer: project manager: We'll user interface: marketing: right Right so one point one ? We'll just go in a circle . Okay so do we just add it up and divide it by four ? Is that what the company does ? project manager: I I think we should industrial designer: It's four if you wanna do that . One point three is user interface: So it's a one was true and seven was false ? project manager: . industrial designer: Huh ? user interface: Okay , so you guys really didn't like it ? marketing: Yeah . project manager: So we do have about the same thing , we just have it the other way marketing: Well industrial designer: Sh Yeah I I was thinking one means no points , you know , all the way up to the top . user interface: I was like , why did you guys design it that way if you hated it ? marketing: Yeah . Wait , is that two point one ? industrial designer: Yeah I put it down as one point four for some reason . industrial designer: marketing: Okay I'll I'll just do the calculations now if you want to continue . marketing: Or is it tedious ? I'm I'm sorry this was so tedious for everyone . project manager: No no that's I think we should look at the ones that like where s where people said four , where it looks like we might wanna discuss changing an aspect of the remote . marketing: do you want to change it ? What are the suggestions ? I don't know , anyone ? project manager: user interface: Which one is that again sorry ? Three point one ? project manager: user interface: I think marketing: Four point two ? project manager: See I'm having I'm having trouble imagining the is it gonna be the size , like the the controller ? It or bigger ? industrial designer: I think the wheel would probably be . project manager: Because user interface: What if we just smash all the vegetables down flat ? project manager: industrial designer: marketing: user interface: And like then it you could hold it in your hand better . industrial designer: I think the base would definitely be larger , 'cause some of these are not as easy to hold . No but I imagine even if it was bigger , like if it's round and it's big then you you can't get that's why remote controls are long because you have that thumb kind of user interface: Yeah . project manager: but I don't s I I personally don't think this is comfortable to to sit there , like it's an awkward position . But like if if you just squash them flat like and you made it flat industrial designer: Well if they're that s stress ball stuff they would be pretty squishable . And would it even resemble fruit that way ? industrial designer: project manager: user interface: Yeah like certain ones you'd have to limit the fruit selection , project manager: Yeah . project manager: industrial designer: marketing: user interface: You could do , although the broccoli is quite comfortable , I have to say , like sorta like a joystick . So industrial designer: marketing: Are there any fruits that look like broccoli , no ? user interface: . marketing: despite the user interface: I think we needn't project manager: What if the it was just patterns on like we we chose the shape or the sh shape could be whatever we wanted and then it would just be like a design on the rubber . project manager: But if we if we need marketing: Yeah and just have the colour match or something . And if we wanna incorporate the fruit thing somehow , there might be user interface: project manager: if it if it in if it conflicts with the comfort of actually holdi holding the industrial designer: marketing: user interface: Yeah . user interface: Or like I dunno , some of 'em you can kind of think see as like marketing: user interface: like you could if it was only this you know , if it was shaped like that , and it just had that . But you see the problem is you have to attach that , and this has to be detachable . user interface: So like maybe that's just too big project manager: Well see th the reason the broccoli works is you can kinda hold it like that , user interface: because project manager: which is a nice kind of user interface: Yeah it's sorta like a joystick . project manager: is there some way we could make it this kind of shape ? user interface: I guess project manager: 'Cause like kind of industrial designer: We could make it that shape but just have different colours , and call 'em the different fruits . project manager: Or like even user interface: Dif industrial designer: We went with shape because we were having fun with the play-dough . project manager: And you could like if it's like this , you could put fruit designs and stuff on that part . project manager: But it do we have any other ideas about that ? marketing: user interface: We could tr I don't know . Batteries easy to insert for some reason , industrial designer: marketing: which can be easily I think that's not a problem any more . project manager: The batteries are going in the back ? industrial designer: That everyone gave that a one or a two . project manager: The reason I I ga I didn't give it a one I think I gave it a three because I thought you'd have to like unc clip industrial designer: No I imagine there'd be sort of a hatch door , project manager: no you could Just like any other one . industrial designer: So it would probably either in the f no it can't be in the front 'cause the I_R_'s right there , but it'd be on one of the sides probably . marketing: industrial designer: user interface: so I can't think of any So we'll have to like . You could make the touch pad in th in different shapes , but then that kind of re-designs the whole project like , industrial designer: It might also sort of annoy people if we get used to having the buttons in one shape . project manager: I guess we're supposed to discuss the prod the process of the project and how satisfied oh , oh it's alright . marketing: It's alright yeah ? project manager: Did you feel there was a lot of room for creativity in the sort of industrial designer: Sure . marketing: user interface: The prototype making was very creatively stimulating industrial designer: user interface: and I think we've come up with a product that's fun and meets all the criteria . project manager: And how was our leadership and teamwork ? industrial designer: I think it was good . industrial designer: Well you told us when to start and when to end , and that's all that matters . project manager: Yeah , well I'm never gonna do a management position , I know that now . industrial designer: user interface: marketing: project manager: yeah , I thought we all worked very well together . user interface: Yeah I think it more than anything we didn't really have our set roles so much , as we just would be like I don't know , all had ideas about it but project manager: Yeah . marketing: project manager: and the means for like the materials we used , how convenient were they ? Like the the pens , the whiteboard , industrial designer: project manager: we used industrial designer: Well I'm not a big fan of any Microsoft , PowerPoint or any of this stuff . project manager: Are you a Mac person ? industrial designer: No no I never touch Macs either . marketing: industrial designer: I just use the Unix or the off market , sort of WordPerfect and all these other things . Well the problem is if you don't like my new computer never has WordPerfect so I have to go track someone down who has an old disk and then I have to reinstall it . user interface: I felt like my I dunno if it was just my role , but l but I di I thought that my the information that was available to me was kind of just like or maybe it was just the idea that we had . But there's kinda it was kinda like okay , I don't really think I dunno what I'm doing here . So I kind of just made up my own stuff and I didn't really like the PowerPoint presentations , project manager: Yeah . user interface: But yeah I d I don't really like PowerPoint personally , think it's kinda stupid . project manager: It industrial designer: My first bit of information was like this child's drawn picture of how a remote works . marketing: I though it was brilliant no ? project manager: Really ? user interface: marketing: No mine was really helpful as in my stuff was quite helpful I think . user interface: So like a f marketing: I think it depends on the role project manager: yeah , yeah . marketing: no ? project manager: 'Cause my problem was , you guys had access to like they'd put send you to sites and stuff right ? industrial designer: Yeah . project manager: See I couldn't do that , so I didn't really know what you guys were doing . And when you were talking about it I was just like industrial designer: project manager: you know that's wh that's why I seemed so ignorant when when you were j explaining things , marketing: project manager: 'cause I industrial designer: Yeah well mine was mostly made up except when they told me like you know titanium costs more than wood to make a remote control . marketing: a whole system , industrial designer: marketing: 'cause of course they can't give you anything comparable to the internet for the project manager: Yeah . user interface: Yeah , it industrial designer: Well I think it's interesting how it all went together , like I had the stuff about how me how rubber's cheap , and you have how people want it to be spongy , and marketing: Yeah , yeah . user interface: Yeah I kinda thought that I felt like I would go and like try to use my information , or like I'd make this stupid little presentation and then like I just would end up talking about something completely unrelated industrial designer: user interface: because project manager: Yeah . But project manager: Well we really got into talking about like personal practicalit like it wasn't necessarily what was like we would never have thought of fruit or sponginess you know ? industrial designer: Yeah . project manager: So it's industrial designer: If I hadn't been told that fruit was marketing: But I think that it it might be to see whether people actually all come up with the same thing . given certain information or Just marketing: Yeah , like if everyone's given the same input project manager: yeah . marketing: what's next ? Looks like oh no that's not project manager: What do you guys think of the pens ? marketing: It's quite project manager: It asks about that . industrial designer: user interface: I I'd like to see what what it looks like on the industrial designer: They're nicer than the pen that I'm using , because like your stuff actually shows up here , rather than having to look at the screen and write . project manager: And new ideas found ? industrial designer: marketing: Yeah it's all very new , project manager: Yeah . user interface: I think the microphones are okay when you're sitting down , but like they're kinda clumsy I guess when you're like when you're s going up to the whiteboard like . user interface: I think , and I think that all this technology like I guess some people must be interested in using it but I can't imagine finding it any more useful than like looking at someone's notes , project manager: Yeah . industrial designer: Well the thing is , like I actually worked in a company , user interface: or like I dunno . And like the last thing I would have wanted would be to have to watch a video 'cause I missed a meeting . project manager: industrial designer: There's just there's really not that much information that actually goes through a real meeting , like when you're actually at a real meeting in a real company . industrial designer: And you're sort of going over general stuff that anybody who's sort of on task should already know . industrial designer: It's like the there's just really not a lot of information that goes through . industrial designer: Like if I missed a meeting I could probably get it summed up in like one sentence . industrial designer: I wouldn't need to have to watch like a t two hour video with the sound and the transcript and project manager: Yeah . user interface: I guess it would be it's gotta be worth it to I 'cause I'm just mostly curious about like what kind of person or like company would would really find it useful , 'cause can't really imagine , dunno . How about a p a ? project manager: industrial designer: marketing: user interface: I dunno . project manager: Well does anyone wanna talk about fruit more while we still have time ? industrial designer: project manager: Any other ideas for marketing: What what's the end ? Are we are we supposed to you supposed to write a report ? Or we ending ? project manager: we still have time if there's any other input . marketing: Is that the end ? industrial designer: project manager: the I think we did really well personally , which is why we've you know , gone through this so quickly . 'Cause we've all we all kind of agreed our product is satisfactory , it fits the budget , and it's trendy
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ES2012a
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project manager: Right w welcome to the the first meeting of Real Reaction's development meetings for our our new television remote control . this follows our very successful entry into the the consumer market over the last year or so which we want to to build on , taking advantage of the the the latest developments in in technology and the the latest feelings in in consumer design and and demand and we want to make this the the very best product th that's possible for everybody , one that everybody wants , at a good price for the consumer and at a good price for the company . project manager: I'll just go round th the table , Andrew , marketing , m Kendra with the designing the the the User Interface and Kate with the the industrial design . What's the the th th project is is here to do , is is to to get this this project up and moving , ev everybody is is free to say wh whatever they want , everybody has a contribution to make and everybody feel free to interrupt me at any time to to say what you want to say . in in terms of the immediate meeting the everybody knows everybody else , everybody's worked for the the company for a while , if if an anybody feels that they need to say more about themselves please do , if if if anybody wants to b briefly give their their background so that everybody's quite clear what everybody everybody's experience is please do so . in fact I'd I'd I'd welcome anybody to say something briefly about themselves , in fact we will do that by by going round the table quickly and and saying what what contribution you you're looking to make . marketing: Oh my name's Andrew I'm a I'm the Market Research person for this for this meeting and this project for creating this new remote control and yeah I'll be presenting information statistics on what people want to want to get from this new design , what people want to like and from a fashion point of view and the practicality point of view . user interface: I'm Kendra and I'm the Us User Interface Designer and I haven't had a whole lot of experience in this kind of thing before but I'm m so I'll be working on the design . project manager: Right at least means you haven't got any preconceived ideas so . industrial designer: I'm the Industrial Designer and I'll just be I guess presenting about the the inter workings of our little remote control and yeah . project manager: Okay , very very quickly , this I don't want to make this meeting too structured because the the whole idea is that it's a you know a think tank . Everybody says what they what they want to say , and we don't want to be constrained by kind of convention or slides on screens or or anything else but briefly th th this is what we want to do . The the remote control needs to be original , there has to be something about it that other remote controls don't have so that as soon as people see it they think yes that's different , I want one , and that goes along with being trendy , you know the I want it scenario . User-friendly as as we all know , remote controls can be very user-unfriendly so we want to make ours one that people can pick up marketing: project manager: and think oh yes that's it's obvious how that works , and they also want to look at the price and think oh yeah that's something that I may not need another remote control but it's such a nice one I'm gonna have one . And last but not least , or indeed first of all , it it must make the company money , and we make the company money by producing what the consumer wants . The the further work to be done is i the the functional design , what it what it must actually do , the conceptual design , how we actually present that to the consumer and th the the detailed design i is how we get that into production . now th the main design tool that we have available to us at the moment is is the white board and let us very quickly do what i what it says in the in the in the prompt slide here , In fact I suggest to avoid everybody untangling themselves from the the the wires , that we don't do that , So I I everybody knows what whiteboard is so we'll we'll do a virtual drawing on the on on the whiteboard of of your your own favourite animal , but le let's go round the table , your favourite animal . project manager: and why ? marketing: it's it's got nice contrast with black and white and project manager: -huh . marketing: I feel they're underdog kind of status project manager: Oh right marketing: and they're , the project manager: my my wife says my beard looks like a badger's arse 'cause of the the white streaks in it . user interface: I just I li I like the way they look and they're just nice animals and I like how they can fly or swim or walk around or whatever . user interface: project manager: I'm not sure that I've got any favourite animal to be quite honest , I think homo sapien industrial designer: project manager: because of their their overall ability to user interface: marketing: Make mobile phones and T_V_ remotes project manager: Sorry ? industrial designer: marketing: to make T_V_ remotes . project manager: Indeed absolutely yes , industrial designer: project manager: tha that's Okay and w we need to keep in mind here that the we want to sell this for for twenty five Euro , we want to m make an overall profit for the the company of fifty million Euros so we're we're looking at selling a lot of these ag across the the entire planet and and we're looking at a gross profit of fifty percent . so we're not only looking at a a very trendy original product , we're looking at making it at a very good price . , okay , would anybody like t like to to start by giving their o sort of quick views of of current remote controls . user interface: Well I think I find a lot of them really complicated to use with all the different buttons and it's handiest when you have one that works both the D_V_D_ player or whatever and the T_V_ as well . , but that it's easy to if you can switch back and forth instead of having to press a bunch of different buttons project manager: No . user interface: and so I think it's is best when they're clearly labelled and you can see which buttons you're supposed to use , you know . project manager: Any any thoughts about buttons or any oth other way of approaching the p the the problem ? Or anybody else , strong feelings about remote controls ? Are there you know , bad ones they've used or good ones they've used or ones that they've lost and never found again ? industrial designer: I think it's important that you should be able to when you when you press the buttons it'll actually pick up the signals from kind of anywhere and you shouldn't have to like contort yourself and twist your remote control to get it the T_V_ to actually pick up the signal . marketing: Think a lot of the time , remotes that come with T_V_ players and T_V_s and D_V_ players , like they aren't industrial designer: . marketing: like an area that's put a lot of effort into , they're very boring , very plain . marketing: Like it's very a very like making a a stylish remote control would be a very like Easily put us one step ahead of the current competition . project manager: what so wh what's in in what particular style features are you thinking about ? marketing: . industrial designer: marketing: So if you want , something that looks like something that makes you think oh what's this ? Like this pen doesn't really look like a pen , project manager: -huh . project manager: d no do you think there's a risk if it doesn't look like remote control , people won't see it as a remote control and marketing: I suppose suppose that's up to the marketing to to make make people aware of the product . Any other thoughts about th the physical appearance of a of remote controls ? user interface: I think something that's comfortable to hold because sometimes you get the remote controls that are just those big , rectangular things industrial designer: . user interface: and they're kind of awkward to hold onto , marketing: user interface: so something that's more comfortable that fits in a person's hand better . project manager: th the thing that i immediately comes to mind is computer mouses which y you get all sorts of shapes in the shops industrial designer: . project manager: some from personal experience which look nice industrial designer: project manager: but aren't particularly comfortable . marketing: Well from the mouse idea you could , remote is a piece of plastic with the big rubber buttons sticking out of it which you press , whereas if you want could all be flat and the buttons are very kind of almost subtle that instead of being raised out of the device you push into device you see , like a mouse button . project manager: Yes , the only thing is if if you're watching television in a in a a darkened room you need to be able to industrial designer: . user interface: But maybe they could be concave instead of sticking up to have them be kind of down so you could feel them industrial designer: . project manager: Yeah , that's must admit I don't think I've ever seen one with concave buttons , that's certainly be different . do we need it to I can't think of any re remote controls that I know of that actually light up at all . So , Andrew have you had any thoughts yet about how we might market something which there are already millions out there and that we want to t take over the entire the planet with ? industrial designer: user interface: marketing: - , especially if we try to sell , what two million of them . Oh sorry , four million of 'em , but I think if w if we market it as as not as not well this you c you could either market it as the point of view we could have the two we could have parallel marketing s schemes where you've got one where it appeals to people that want to have the new device that looks cool , is fashionable industrial designer: . marketing: and like you just it's it's like it's one that rather than ra I wan I want rather than a kind of a need relationship with the device , project manager: marketing: but that might considering the act what the device is for and the nature of some people might not like respond to having a device that they just looks nice , therefore they want it so make it practical at the same time . I think it's this is gonna have to appeal to people that want device that can enhance their living room project manager: Okay , yeah , yeah , well marketing: So , I dunno we'll have to decide which which angle we're gonna go to or both . project manager: I d I think an any any facets that we identify w we aim need to aim for for all of . industrial designer: Oh I think it's it's remote controls are kind of a unique object 'cause it's you depend on them so much , but you don't i i it's you sort of just assume they're always gonna work , you don't think of them as a comp like a computer can break down and you're kinda like oh well fair enough there's all these complex things going on , it's gonna something's gonna get messed up eventually . They they just need to be very very dependable because people sort of take them for granted and then if your remote control breaks it's God forbid you actually get up and manually change the channel project manager: Indeed . user interface: marketing: industrial designer: it just it needs to be very effective , very always dependable . I don't think we should make it too small I 'cause I think it needs to it can't be too big like you were saying big an and huge and awkward , but also if you make it too small kinda like you know how mobile phones are getting smaller and smaller , it's just gonna end up under a couch cushion somewhere and yeah . project manager: Okay , and colours , materials ? Kendra , anyone ? user interface: Well , most I think most of the remote controls now are either just black or grey , project manager: . user interface: so maybe we should go with something different or be able to I was just thinking of what they're doing with mobile phones now how you can get the different what are they called ? Like the face-plates project manager: Yeah . user interface: that you change so we could have maybe I don't know if it would be feasible to do something with that , where you can change the face-plates or have kind of a variety project manager: -huh . Have it kind of look how they want to , different colours , things like that , project manager: Right . Okay that's Again I don't think that's ever been done before , user interface: project manager: it's the sort of the sort of thing that would get people thinking yes that's something that I haven't got and might need so . Andrew , any thoughts about how we might market interchangeable fronts on on the remote control ? marketing: well we could either market it together by getting control in a set colour or with like you buy it with several like you ge you get the f the face-plates with it when you buy or as a separate thing , but maybe thinking of that , it's considering the nature of the device , maybe a second thing like a second campaign to market new facials for your to your might go a bit astray industrial designer: . marketing: since it is the kind of thing where y you generally get one and then forget about it . marketing: Unless you were trying to project manager: I think industrial designer: Well you could come up with like novelty ones , like they've done with the the mobile phones , you can get like different you know scenes from different movies and stuff on the remote control marketing: . marketing: Oh industrial designer: and sorta stagger the release of them marketing: it's that's a that's a good idea . industrial designer: and get people like oh I want that cover on it now and that'll keep them spending money . then we'll we will reconvene in in thirty minutes and try to get some of these ideas more formalised
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I'll briefly go through the notes of the of the last meeting just done in in note form and I haven't attributed anything to individuals , because we're working strictly as a team here and n nobody's working equally , user interface: Sorry . we we s we saw that the the problems with existing remote controls were the b a boring shape and boring colour . and and we s we saw that the what we needed to do was to to make sure the device controls several items , that switching was easy , that you shouldn't need to point the thing at anything in particular , that it need to be contoured to make it interesting , that the keys might be concave , simply because that hasn't been done before that we know of . should have interchangeable fascias so people can personalise it , illuminated so that people can see it in dark rooms . before I do that , however , I will go through some new project requirements that the the management have placed on us and will be challenging in terms of what we discussed at the first meeting . the the ma the management has had it's own thoughts on this and the they don't necessarily agree with with what we we thought . and and then we'll as a result of that we will then talk through the the functions that we see the the device actually b carrying out , and we have forty minutes to do this in and I Anyway . Now , the n the new requirements are the the management team see that teletext is no longer of any importance given the the rise of the internet . now , what is not q quite clear from their directive is whether they mean th they don't want it to cover teletext or whether they don't want it to cover , you know , videos , D_V_D_s , satellite boxes , which we saw as being fundamental to the to the exercise . and on that basis I I think we we need to bear that in mind , but possibly keep at the backs of our minds that the reality that people even when they no longer they don't look at teletext anymore , they certainly do look at other things . the the logo being at b the bottom of the screen there , the the the two R_s in grey against a yellow background . now this doesn't necessarily mean that we have to give up some of our ideas about making it attractive to the t to the market . it also has to be simple , which to some extent goes along w with the first one , and that we've already said that it must be simple 'cause that's what people want anyway . but they also want it to be simple to get it to the market quickly , which is is is their choice , but we we need to talk that through . okay , so after the meeting it'll be summarised and industrial designer: user interface: project manager: notes sent out and etcetera . again I there is no order of precedence here so I I I'll leave it up to you to who who who thinks they would like to go go first ? marketing: I don't mind . project manager: marketing: I got a how do I start there ? project manager: Oh , if you click on the the one that that looks like a projection screen , no the one to the right of that . Took hundred people and covered all the aspects of what is needed by people and what they want to see . everything kinda from functionality and how individual functions are how mu how how often they're used and how much their necessary and stuff . along with looking less ugly , if it looks better , eighty percent of people said they'd spend more money on it . Which is a a plus for us , if we can make it look better , it'd be more cost effective and we can put the price up . I can empl I kinda take that to mean as they they don't they , yeah , they only use they only work for the television or yeah like as in in my flat I've got six remote controls for a stereo system , a digital box , a D_V_D_ player , a video player and T_V_ . If it was th my behaviour is to use multiple things at the same time and multiple remotes aren't really matched well to my behaviour . I took to mean that they just they use it a lot , they use it regularly rather than standing up and manually change channels or volume . And yeah , I think the big issue is fifty percent users only use ten percent of the buttons , 'cause wh if we got a remote that like well we'll have some buttons taken off by the lack of teletext , but oh and we're going to see on the that some of the functions like audio settings aren't h hardly ever used and used very aren't considered relevant by the user . marketing: I dunno maybe some kind of system of you press a button on the T_V_ or maybe that's b it would have to incorporate , but like some kind of system where you can f use something else to find the remote control . And , yep , the time taken to learn new remote controls is don't want to make it too complicated , easy to use for new like first time users and stuff . And repetitive strain injury , I suppose we should make it more comfortable and make ma possibly even use have to make it , yeah , fewer buttons , like I was saying about the whole mice the mouse idea of it feels more comfortable . project manager: Gosh , must be some telly addicts out there if they get R_S_I_ from their television remote , is all I can say . It also asked if we would if people would pay more for speech recognition project manager: marketing: and younger people say they would . And there was another section on our on the report for L_C_D_ displays , but the data wasn't there , so . project manager: Yeah , I must say that the I c can't remember what f you know phone service I was using the other day , but that had sorta speech recognition which worked remarkably well , so that is indeed a a thought marketing: And it would cut out the R_S_I_ as well if you project manager: and it it cuts out I was was gonna say , you can't get a lot of R_S_I_ , industrial designer: project manager: j just get jaw ache . marketing: Yeah , oh yeah , so possibly the speech recognition is possibly something could add into the design . functionality , like people's opinions on functionality , the relevance to the remote and how often they're used . Using the using the d swi the power switch to switch on T_V_ is a high relevance of nine , but it's not frequently used . So m we can maybe even start to cut down on or I was possibly even thinking of a design that maybe some of the buttons are hidden from everyday use . And keep the v volume selection and channel selection very easily user interface: It could be oh I was just gonna say maybe like the flip phones that they use ? industrial designer: . user interface: that flip out and they have the like texting , and then the numbers on one side , marketing: Oh yeah . project manager: If people really don't use those buttons to any extent at all remove them altogether . marketing: Just remove them completely ? project manager: We we could actually have we could actually have a remote control with user interface: That might be the project manager: I wonder whether we could get the remote control with no buttons at all if we went for voice recognition , given that the now the the age structure we were looking at w we had usage by age structure , what we didn't have was what proportion of people using remotes were in those particular age groups . project manager: Forty no sorry for forty five to fifty five age group , to put myself right in the middle of it , u use remote controls to a great extent . marketing: industrial designer: project manager: Yes we marketing: no this is for pay more for speech recognition . So , we're looking at well again , we don't know the relative proportion the relative numbers in the age groups . project manager: If we wanted something different , truly different , then the buttonless remote control w would be it . industrial designer: P Well the only problem I can think of with that is if you've got a lot of people that don't wanna be bothered learning how to use new rem remote controls . If you just kind of take away everything that they're used to knowing , that's gonna be quite a change . project manager: But if you just lift it up and say , channel one or B_B_C_ industrial designer: It might marketing: Or even you could even just have it left on . user interface: Maybe i marketing: You could just put it down once on top your T_V_ and never have to user interface: Yeah , have a big kind of like the satellite box or the cable box project manager: user interface: and have it just go on the T_V_ and then it doesn't matter where in the room you are , industrial designer: . project manager: It c well it I can I can see technical problems with that in terms of the , you know , the sound from the television , industrial designer: . project manager: because if somebody actually on the television says , you know , I_T_V_ and you're watching B_B_C_ then then it might change itself , marketing: B_B_C_ one . marketing: project manager: so it probably needs to be possibly actually need a button on it user interface: Yeah , that's true . project manager: Or or something just to identify that you've lifted it up and it's use . And and then just say , oh I don't know , a thought and and then user interface: Yeah . project manager: marketing: Relevance of two out of ten , project manager: Vol volume , marketing: yeah . project manager: yes industrial designer: They're not used often project manager: th industrial designer: but they are quite important when they're used . And I would say ignoring ig ignoring power for the moment , the channel and volume industrial designer: . project manager: and th w w given given that we've been told to ignore teletext . So if we can design something that that looks interesting , know , or looks different , incorporates the the logo and and the colours and we can still have our interchangeable fascias even if it's the yellow and grey , and I dunno , buttons or or buttons as an option . marketing: you were saying about it could technical problems of like someone on the television saying a channel number and it changed project manager: marketing: 'Cause I've seen I've seen this used on computers before , where you just you address the remote , project manager: Depe i depends whether industrial designer: . project manager: if we want to make this so simple that anybody can walk into the room and lift it up and say marketing: Oh I see . marketing: I'm just thinking of the point of view of peop you could still like lose this remote . project manager: and I I I s so I suppose one could make it so desirable that if people lose it they immediately go out and buy another one . Do you want to just carry on with marketing: Oh no project manager: or marketing: I I interrupted you , project manager: no no , no b I was in the middle of in the middle of your report there . We could make things much more f I think the the eighty percent of people would spend more on a remote that looks better , combined with decrease the or take out the limited functio functions that we don't really use much . alright take out teletext , but as for channel settings and stuff it might it might turn people somewhe peop some people that want the whole functionality away . But , since if we're marketing a more kind of fashionable approach then it'd it would be fashion and fashion over practicality . S s we could we could make it dual function voice recognition and still have buttons on it marketing: Oh , we could , yeah . We c yeah , project manager: 'cause we're marketing: we could even have it as like a yeah the buttons control this and the voice functions control the f things that you would do all the time , so . marketing: So yeah , if we could power on and channel selection and and volume selection , wouldn't have to really project manager: The the the advantage of doing away the buttons altogether is it makes the thing cheaper . project manager: No , it cou certainly opens up the possibility for making it , you know , visually very distinctive . Okay , who sorry , have you have you finished there Andy ? marketing: yeah , yeah , that's everything . marketing: Do you want the cable ? user interface: Yeah , let's see if I can make this work . user interface: So the method , I looked online for examples of other similar products and then just kind of was trying to brainstorm some possible design ideas and identify what the necessary things are , what people are what you really wanna have a remote control do . There's a user centred one and an engineering centred one which I will have pictures of and then we kinda have to decide which one this should be . This one this is the user centred , it has quite a few fewer buttons marketing: user interface: and then this is the engineering centred , which has a lot more buttons , project manager: user interface: and probably this is one that people complain about , about having too many buttons that you don't use . So basically , what a remote control is is you it's to send messages to the television set , you know , turn on , off , switch the channels and the volume and things such as that . And so for this product it's gonna be television only , and then it has to have the logos for the company and the colours . And so , for my personal preferences , I think this one is easier to use and has quite a you know , fewer buttons . we want something that sends messages easily to the television and I was kind of wondering about this example that they have . It looks kind of narrow at the top , and I was thinking maybe if it were wider at the top , project manager: yeah . E the unique style , maybe have it light up so it's visible in the dark , the changeable face-plates , and the lighting up and visible I was when we were talking about havi losing it , maybe to have a button on the television that you press and it maybe if it makes a noise or lights up or something like that , so it's easier to find if someone has hidden under the couch or something like that . project manager: Okay , can I I'm actually gonna use the it's gonna cause great technical problems over here . industrial designer: Oh yeah , they're all they're not connected to anything on the table , you just leave 'em on and walk around with 'em . project manager: Yes , rather than the the the traditional in fact , I won't even go that far . something like this shape , you know , sort of something that you can that's sort of a more vertical shape , that you you sort of hold in your hand , well I'm trying to think l l such as something you hold up like that , possibly with a couple of buttons like that , but with the the entire top with the , you know , the the infrared or whatever source . project manager: so that you know , it's flying off in all directions , industrial designer: . project manager: so that again the n need to look at the the the technicalities of actually achieving that in terms of whether the , you know , the power requirements of the such a source , you know , compromise the our our need for you know , it it being permanently you know , available . industrial designer: project manager: whether whether different technology th all all these remotes are presumably infrared , and like they have been for a long time . we we possibly need to be looking at at at something different , you know , short range , not like the old radio remote controls where you'd change next door's telly when you change yours . industrial designer: user interface: project manager: but I think basically i if we're going for i if minimum number of buttons is our priority , then we should , as I say , r know , really bite the bullets and and reduce the buttons to absolute minimum , you know , possibly with backup channel and volume buttons and on off . so that it can al it could almost end up like that , but again , except that you know the risk of losing it . anyway okay so Kate , wh what are your your thoughts on this ? industrial designer: Yes , . industrial designer: Which one does this plug into ? user interface: I think it's all there . user interface: H industrial designer: I can't did you could you see it on you screen when it user interface: Oh yeah . the basic function of the remote control is to send messages to another sh system , the the T_V_ or the D_V_D_ player or whatever . marketing: industrial designer: and it does this by well , you need to start off you need an energy source and this energy source will feed into an integrated circuit chip and the circuit chip is the part that actually composes the different messages within the remote which will then be sent to the the television , the D_V_D_ to tell that what to do . and you need a user interface , which controls the chip and thus the messages and the user interface is that's basically just you kn the s sorta design of the actual remote which you hold in your hands and what buttons will be on it . what we need technically speaking for the remote control is some sort of energy source , some sort of user interface , which I think we've mostly been talking about the user interface and the design of that . industrial designer: which feeds into the circuit chip which maybe then we could have that feed into a switch which would send signals f to a subcomponent and on to a light bulb between so it'll light up once we start once you start pressing buttons . also send signals to the infrared bulb , which will be the part that actually what ? Sends signals to the the television . user interface: industrial designer: And so my personal preferences I I just think we need sorta big energy source that won't die out , perhaps some sort of rechargeable battery or a battery dock you could place it in , so it'd constantly be charged , so you wouldn't have to be worrying about it running out of batteries and not changing channels for you . a wide range sender-receiver , so that you can hit the buttons from basically anywhere in the room , and the channel'll still be changed . also definitely a user-friendly interface and I think we've all sort of mentioned adding a a locating device on it , so when it does get stuck under the couch cushions , as they inevitably do , you can find them easily . project manager: I don't suppose we've got any statistics on the the life expectancy of remote controls , particularly sort of independent ones . given you know , the number of things you buy these days , which you know , have a a a lithium whatever battery in , that's , you know never needs replacing . industrial designer: project manager: perhaps we should have the the disposable remote control , you know , one some sort of typical usage . By which time when all's said and done , the digital television will be taking over in that time scale . project manager: p perhaps we should , know , reduce the , you know , the sort of moving parts even more by not even having a battery compartment and industrial designer: Just having one that's guaranteed to last five to ten years ? project manager: Yeah , and if if anybody manages to run it down , we'll we'll give 'em a new one . user interface: project manager: it's , you know , it's what it saves in cost and you know there there's a well , it's actually a marketing gimmick . so I th think you know the idea of a rechargeable one is unless you're really high tech and it sort of just recharges itself if it's n by , you know , magnetic waves or whatever , if if it marketing: It could have like know like a cordless phone in your house it s got like a base that sits there all the time . industrial designer: yeah user interface: I would think that people might forget project manager: I I th I think user interface: people forget to put their cordless phones back on there , marketing: industrial designer: project manager: I know that somei times my my wife goes out in the morning and says oh I should have put the phone on to charge industrial designer: . project manager: and then then she's had those for so long that if she hasn't worked that out by now . Yeah , when it turns itself off , that's when I plug it in , project manager: Yeah , yeah , yeah , so industrial designer: yeah . user interface: project manager: what so wh what what do we think about the the the permanent battery ? industrial designer: Yeah , think that's a good idea . project manager: Is the you know , we we we are really going for the ultimate in ex external simplicity here . project manager: you know , cut cost within the manufacturing and you know , if we have a high tech interior , then then that that sh may well be cost effective . I can't think of anything off the s top of my head , industrial designer: They usually have the little light source , project manager: but there are certainly things that you buy . industrial designer: I dunno what the heck they're called , user interface: Yeah , they have that little solar industrial designer: the but project manager: Som well some do , industrial designer: yeah , the little cells that project manager: th th but there are battery ones industrial designer: Yeah . industrial designer: Most of them , don't they have sort of a combination of the two , like when there is light , they'll work off the light , project manager: Yeah , industrial designer: and if there isn't , they'll kick into this battery , project manager: industrial designer: so we can maybe do something like that whereas there is a battery , but if there's enough light , then it's using the light , so that it's not actually draining the battery all the time , but you will have the battery there for when you need it . project manager: I would think is i is is probably , you know , no more than minutes in its entire life . industrial designer: Oh , it depend if it's depends who who's using it , who's just sitting there clicking clicking clicking clicking , user interface: Yeah , some people are project manager: If , but I say if if people are getting R_S_I_ from it then then then then perhaps we're looking at the wrong market industrial designer: yeah . marketing: W project manager: n marketing: like like this this market research thing says number of times per hour that it's used , channel selection a hundred and sixty eight user interface: Per hour ? project manager: Right . project manager: Oh , I must admit I hadn't I'd I'd missed that . user interface: marketing: But then again , if you think it of the amount of , you know amount of use it's like project manager: Yeah . project manager: Well that's right , and and I I don't I don't even know whether the I don't even know whether the s the signal lasts as long as you actually keep the button pressed , industrial designer: . project manager: sorta tenth of a second , no matter how long you press it for , I don't know I don't actually know . user interface: Though I think with digital T_V_ , like I know on my cable box , you're not supposed to do that because the channel can't keep up with it if you just press it like that , project manager: Yeah . user interface: so you're supposed to use the menu and go through the different project manager: industrial designer: project manager: Right , so I've got a message to say five minutes , I dunno how long ago that appeared . Possibly no buttons at all , but if you can incorporate channel change and volume buttons in into the design , then then that's fine . in the the the role of the of the the user interface des designer becomes b you know more important here , because , you know , shape is no longer an a a serious constraint . I don't see why we shouldn't go for voice recognition and the the only buttons that I think we need are channel control , volume control and on off . it needs to incorporate the corporate logo , the the grey and yellow colour scheme and there's no reason why we can't introduce interchangeable covers . So are we doing just the television or are we doing so not D_V_D_ players , project manager: No . project manager: I think that's quite clear from the the information that we've been given , industrial designer: . marketing: Didn't you mention the teletext , just television only ? project manager: Oh yeah well th that's one I s that's one I sent you , industrial designer: . industrial designer: project manager: Okay , so we can all give some thought to that for for the next meeting , thank you very much indeed
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I think we made some definite progress at the last one and come up with some interesting w suggestions for our our new remote control . the the the problem with existing remote controls , we felt , was that they're ugly and that people are prepared to pay a premium for something better . they've got lots of buttons on them that people don't use and find difficult to learn . And We we thought that f for our our new remote control that everybody will want to rush out and buy , that we're we should look at speech recognition rather than r rather than buttons , and that if we have any buttons they should be very few of them and only for those functions that are actually identified that that people use . That we want to go for a long lasting battery that we gua we guarantee for the life of the the product and a shape that will be instantly recognisable , A_ as a trendy remote control , and and B_ as a Real Reaction product . So that w when people are happy with that , they will they will want to buy everything else from us . So again , I'll we'll have the three three presentations from the the the three of you and then we'll we'll make a a final a final decision . and the the decisions that we need to to make today , finally , are what energy source we want to use , whether i it is practical to use a a a long lasting one . And I I think our discussion was around the fact that if we're gonna go for a long lasting power supply , then basically it's sealed for life and if anybody does manage to run one down , we'll we'll give them another one . And it it'll be , you know , prominently displayed as part of the th the advertising literature that it's , you know , for life , guaranteed for life . now the the the internal chip and this is where I need Kate's expert advice industrial designer: project manager: and given that th this has to to go to market as quickly as possible d d do we go for a custom designed chip ? Or or do we buy one off the shelf and and programme it ourselves ? I'm I'm I'm n not an expert on these things , but presumably , there must be loads of 'em already on the market that we can modify . And then the , you know , the the overall design of the case is is is Kendra's field and user interface: industrial designer: project manager: we we had some discussions last time as as to how we might go forward and we'll we'll finalise those da today . and thi this is all linked in with the the the user interface , whether we p go for voice , buttons , or or a bit of both . and then , you know , f for the next meeting Kate will be looking at the the the s the look , feel and design , Kendra the ho how the the user actually uses it and and Andrew of course the the product evaluation . industrial designer: user interface: project manager: so , if if we can have the the three presentations again please , and p perhaps you'd like to start k . basically they wait for you to press a key or give a voice command and then this is translated into light signals which are then seen by the T_V_ . the materials we're gonna need to look at the two big ones are the integrated circuit chip and the battery and the in integrated circuit chip works in conjunction with a a diode transistor or resonator , two more resistors and a capacitor and the battery works in conjunction with a resistor and a capacitor . basically what happens is you'll press a number or give a voice command and this creates a a connection within the the remote that allows the chip the chip then senses this connection and produces a signal in a Morse code format . This signal's sent to the transistor which amplifies it and then sends it on to the light emitting diode and which is then trai changed into a infrared light which is sent to the T_V_ and sort of seen by the T_V_ and which changes the channels . so as for how we should end up using this in our remote t couple of main questions are the buttons . y the fewer buttons you have , I guess the fewer internal connections and internal codes you're gonna need . however to n not have buttons or to use a voice commands instead of buttons might make these connections more difficult and raise the production cost . Also we have to work within the company constraints , and the company has informed me via email that they're experts at pushbuttons and that seems to be the most cost-effective way of producing it . also with battery connections the company has some limits on the batteries we can use , so I was thinking perhaps a combination of solar cells with a back-up basic battery and somehow between the combination of that two we might be able to come up with something that will last the the lifetime or the five to ten years and we could still keep that original idea . we also need to look at the chips , v custom-designed versus off the shelf , and the custom-designed will give us much more flexibility and enable us to incorporate the voice function that we all seem to have agreed upon . , however that's gonna cost more , but the off the shelf is gonna be cheaper and it's gonna be allow us to produce it quicker and get out there faster , but it's going to be less flexible with the features , especially things like voice activation , which haven't really been used much on remotes , so there's not really chips out there that would be easy to to convert , project manager: Okay , industrial designer: so if we were definitely gonna go with the the voice option we'd probably have to design our own chip . project manager: d d d okay , inevitably a b a custom design chip is gonna be more expensive . project manager: And and do we know how long it'll take to develop a a custom chip . Oh w yeah , we did the the problem is the the the voice technology is not really highly developed , project manager: Right , industrial designer: it's sort of still still in an ex experimental form , project manager: okay . project manager: that would appear to effectively constrain us to an existing chip and thus therefore conventional button technology . now before we go round everybody else , does anybody h have any have anyti ha anything to say about that ? user interface: I I just have a question about that . does it make a difference if there are just a few commands , for example if you can pre-programme in like numbers one through ten and pre-programme say , you know , nine channels and then just use the voice recognition to say channel one and then you've programmed in say B_B_C_ four as your channel one , as your favourite , it's like to have a certain number of favourites industrial designer: W just to to incorporate the voice activation in it is is sorta the trick . user interface: and that w industrial designer: Once you've got the whole voice chip in there , then it's pretty much the the world the the sky is your limit , user interface: Okay . industrial designer: but to actually the the big step is to actually get the voice activation chips in there and working . project manager: Cause I must say I find it slightly surprising given that , you know , mobile phones incorporate voice activated dialling . project manager: I d d for slightly different well no , it's if you you speak somebody's name and it'll dial the number for you , so bu the this this information is from is this is the internal company information , is it ? industrial designer: bits of it , yeah . project manager: So user interface: Of course mobile phones do tend to be more expensive , industrial designer: Yes , as well . project manager: Yeah , true , again but if it's without any without any p price informations that's difficult to industrial designer: project manager: decide . marketing: Also lots of mobile phones have got a lot of technology in them , not just that , so . It's like it's it's you can't 'cause mobile phones are expensive , you can't say it's the voice recognition bit that is . I su i if given that the the technology is not well developed and and given that it's it's never been done before , th th the double risk , perhaps we ought to stick to to buttons , since the last thing we want to do is present a product that doesn't work . Thoughts ? user interface: Well , another thought I marketing: Would user interface: oh , sorry , go ahead . marketing: Oh I was just gonna say mayb maybe it sh like maybe we can like cut corners somewhere else to bring in over cost . project manager: do w do we think that the voice technology is fundamental to the project ? industrial designer: it's fundament well I guess it it's something we've discussed since the the sort of the beginning , so I th I think in in our in our minds it's it's fundamental , but I don't know that the the upper echelons of the company would necessarily agree with that , so I think you have to project manager: I think we user interface: Oh yeah . industrial designer: user interface: Well , I kinda think if we're gonna have the voice recognition for part of it , then maybe we should have it for the whole thing . user interface: Anyway , I'm I'm incli kinda inclined to say that we should just go for it . marketing: yeah , it's the second most important aspect to users that the device should be technologically innovative . project manager: if if that means if that means we can't afford buttons but b b industrial designer: project manager: second question , do we need the five buttons for channel change , up down , volume up down and on off , just as a a backup or just so that people can j j just sit there pressing buttons ? user interface: Yeah . Sorry , d did you want to say anything ? No ? industrial designer: nope , project manager: Okay . Is it gonna work ? project manager: yeah , industrial designer: Yeah , it's thinking about it . user interface: so I did some research on the internet and what you know , the interf user interface are just aspects that are seen by users , commands and mechanisms for the operation , and there're just kind of a variety of choices . user interface: and these were just a couple examples of different kinds that are a little bit more unusual . user interface: There're some special ones available , like this one right here , project manager: -huh . user interface: and one of the things that n we need to watch out for is a V_ in volume because people some Bring a little picture of what I thought ours could look like . industrial designer: user interface: So just kind of minimise the clutter , project manager: user interface: avoid too many buttons and also one of the things that people have used is a slide button , like you have on a mouse , that possibly we could use that on the sides for volume , for example , have the slide button on the side , marketing: . user interface: and then you can pre-programme the channels , the voice recognition and then the voice response sample locator . project manager: I think the reason everybody uses pushbuttons is that they're they're si simple , cheap and reliable . I , I think it's just sort of the the there's a lot of slide buttons out there . user interface: Just because I n for example if I'm using a mouse I like to be able to slide it up and down industrial designer: . user interface: so I thought it might be good for volume to just be able to kind of roll it and then have the up and down project manager: Yeah . industrial designer: project manager: Three buttons , channel up channel up down and user interface: Y yes , yes . marketing: Well , if you g if you if you got a channel up down , we can have a slider in that as well . Because if it if you no user interface: marketing: if you notice on the thing it it kind of like has got kind of if you you know it s kind of like sticks , if you know what , up like one unit , if you see what . marketing: So it kinda goes up one , then y like you can keep rolling it up , but it's like like like like a cog or something . user interface: The only advantage I was thinking of to having the buttons , like the buttons on one side for the channel , and then the slider is that if you're just holding in your hand , and you pick it up , it's easy to n s know , okay , this is just the volume and this is the channel . project manager: This one on the one side and one marketing: you could you could as l as like a mouse you could project manager: yeah . industrial designer: Ye yeah , 'cause I've definitely picked up remotes and like meant to change the channel and turn the volume , or vice versa , project manager: Yeah . project manager: or yeah th th the thi this is what the user interface: That was marketing: Yeah , like the shape of it almost like a mouse , with a project manager: we have to come up with is the the actual shape that people can ins instantly pick it up and and know know know what it's going to do . project manager: Okay , so we we're looking at sliders for both a volume and channel change user interface: well project manager: of one sort . user interface: I was thinking kind of just for the volume , project manager: Just for the volume , . user interface: but what what do you guys think ? marketing: Dep I dunno if it user interface: We could marketing: depending on the final shape of it , 'cause you could have like , I dunno , it looks like you can c control the volume with your thumb , user interface: Yeah , yeah . industrial designer: 'cause if yeah , in that kinda position the fingers would be better for pressing and the that for rolling , project manager: It yeah , it it it seems to me that it it al also has the advantage that it it the two are clearly different , user interface: B industrial designer: just the way it would user interface: Yeah . project manager: that's sorry is that that all you want to say at the mo user interface: Yes . marketing: The data's come off internet from executive summary for us on the top three things wanted by the consumer . industrial designer: marketing: And the most important aspect is the l the look it has to look fancy , look and feel project manager: This is a st well I was gonna say yeah twice as important as the second aspect , project manager: . So and the third being easy to use is probably a given , we have to try and incorporate , so project manager: Well I I th I think that what we're suggesting ought to address all three of those . yeah , and from the fashion watchers from Milan and Paris have said fruit and vegetables are an important theme for clothes and furniture and shoes , et cetera . industrial designer: project manager: I hadn't thought of that , that's different , certainly . But I was gonna say yeah , project manager: What ? marketing: fruit and vegetables , important to this year important to furniture , I'm just gonna say f like it's in if if fashion if we're going for the it looks fancy , then fashion is obviously the line we gotta be going through . industrial designer: Well that can kinda tie into our changing face things , like we could have the fruit and vegetable theme this year marketing: . project manager: industrial designer: and whatever happens next year , we can have the face plates , user interface: Yeah . industrial designer: Yeah , marketing: and then we can just whip that off and industrial designer: yeah . You know , that kind of spongy industrial designer: yeah , that weird I dunno what that is , project manager: . you have we could if we could save depending on the cost of the product itself , you know , could we have a cheaper b cheaper power source and then just have it annually renewed ? Instead of having a ten year guarantee ? With interchangeable covers , could just buy a new one every year , a new one when new fashions come out . user interface: project manager: I it its I that's an interesting idea , it's like the old Swatch watch where on only batteries ever got changed in those , 'cause people just bought a new one when it went out of fashion , industrial designer: . user interface: Wh project manager: yes if if if they're made in sufficient quantity industrial designer: I I think it's easier sometimes to have them buy changeable covers for it than to buy a whole new one , because you don't feel like you're investing in a whole new product . project manager: W we we can b but my feeling is that current power sources are such that for relatively little cost you can make it last , you know , a long time . project manager: but if we also make it cheap enough that people either change the cover every year or even buy a new one every year then it it's it's even better . user interface: So industrial designer: That all c also kind of encourages 'em to buy new covers user interface: like industrial designer: and yeah . project manager: I n I know the only p the the the the immediate thing that comes to mind with that is that it it it y you've then got the connection user interface: So f project manager: and you've immediately got a sort of unreliability , whereas the advantage of having it plumbed in is that that the whole thing is all , you know , completely soldered together industrial designer: yeah . project manager: but I d I I I know what you're saying and understand where you're coming from . marketing: Or well , but like like more than just the battery , like a complete different like you've only got like , you know like th this bit's the bit you keep , and this is the expensive bit , this is like the chip industrial designer: And then project manager: I th I s I think if we're gonna go down that route , then we're talking about even if it costs slightly more than that , just building the whole thing in one , then having getting cheaper production costs marketing: Yeah , you probably are right . project manager: and , you know giving people the option of buying a new a a complete new thing , the advantage of a replaceable cover is that even if they don't it doesn't have a cover on at all , it will still work totally . project manager: then if , you know , if people lose the cover , they they might be well inclined to go out and spend however many Euros on a on a new one rather than a a complete new re remote . industrial designer: Well that that's just it with the covers , you're sort of tricking 'em into continuing to spend their money on our products without making 'em feel like they're being ripped off having to buy a new product . project manager: Yeah , it is it's up to it's up to industrial designer: So , user interface: Yeah , just another five Euro to get industrial designer: yeah . project manager: it's it's up to our marketing people to to ma to ma turn it into a a fashion item . project manager: and , you know , as as external fashions change , then we get new new covers on the market and , you know , readily available . project manager: And industrial designer: And that's the sort of thing , once you get the mould set , you can just whip out different colours , different pictures very very quickly . user interface: Yeah , like they have for mobile phones industrial designer: Yeah , yeah , exactly , exactly . we hadn't finished your marketing: oh , don't worry it's all said , I was just gonna say yeah , are we gonna make this as part of like like a part of the f like it it the fashions apply to furniture , so are we gonna make this part of the furniture ? project manager: It's the sort of thing that we want people to have prominent dis displayed on their coffee table to say this says something about me . marketing: with project manager: I , you know , I'm I'm I'm with it , I'm up to date . And you know , th the the design that I've got , and and it could be a a home-made design , you know this says this is not just a a television remote control , this is , you know , a fashion accessory . , so the the the basic shape i is is what we given that we've got you know one one on off button presumably , two buttons for channel change and one slider and basically nothing else , industrial designer: . And , know whether we go down the fruit and veg route , and I don't suggest we make it look like a banana , but know sort of the the organic , you know , curved look , industrial designer: user interface: marketing: project manager: you know , t to deliberately get away from the you know , the the the the square look of most current remotes industrial designer: . project manager: and , you know , whether whether the you know , the the fixed part of it is the corporate yellow . or 'cause there's certainly you know , the the corporate logo needs to be prominently displayed so that people s th looked at it and say right , that's a Real Reaction remote control , I want one of those . industrial designer: I dunno that we should make the whole thing yellow I kinda thought with a you'd have like a yellow circle with the R_R_ in it somewhere on it , project manager: Yeah the the or or b industrial designer: but I'd user interface: Yeah , industrial designer: yellow seems a bit of a strong colour user interface: like an . project manager: Yeah , I'd I'd industrial designer: to make the ent like the thing user interface: Yeah . no industrial designer: no , but just like white or grey or black or some sort of blah colour . project manager: I d I I agree , we're we're we're simply it's simply required to incorporate the the the the corporate logo prominently . user interface: Well n project manager: Well , th this is this is the whole point , yes , you know , I'm I've got a a Real Reaction remote control to go with my Real Reaction coffee maker or or whatever . industrial designer: user interface: marketing: project manager: And then people , you know , people demand more Real Reaction stuff . user interface: Well I was sort of kinda picturing like maybe a shape that's almost like a mouse . user interface: So that , you know , when they hold it it's because a mouse is pretty comfortable to hold in your hand maybe we could make it a slightly different shape so they could hold on to it , but that way they can have the volume on the side and then the channel buttons and project manager: Yeah . project manager: Oh no that well there's the sim my my idea was something a b probably you know a bit fatter than this but sort of tha that sorta shape user interface: Yeah . industrial designer: Yeah , you'd want it narrower than a mouse though user interface: Kind of a c industrial designer: 'cause it a mouse you're kinda just resting on it , you want something you can definitely grip . project manager: W it well it's sort of it's it's sort of a a mouse , industrial designer: So maybe it'd be user interface: Yeah . project manager: but held , you know , so it's you sorta hold it in your hand like that , i with , you know , and fiddling with the buttons . user interface: Yeah so yeah , kind of maybe maybe a little wider than this , 'cause this is pretty comfortable to hold , and then if you had industrial designer: Maybe almost like a hairbrush , like you could get the about the width of that end of the pen and then it widens up top user interface: Yeah , industrial designer: and you can fiddle user interface: then wider up here . user interface: And then it would have a l wider thing to have the light , the infrared light at the T_V_ and just kinda change channels and adjust the volume industrial designer: Yeah , yeah . marketing: Yeah , that sounds I'm just I'm suddenly realising that yeah we're discussing how much how good it's gonna be to change channels t we still can just tell it to . are we are we starting to get away from the the voice functionality of it ? industrial designer: Yeah . project manager: I think we d I think we decided that w we're actually going down both routes . project manager: we need the the manual controls and that they should be of that form , but that yeah . industrial designer: But do you know , this shape also kind of les lend itself to to voice 'cause if you're you're holding it and you're fiddling , but you can also bring it up like that project manager: Then you just bring it up to your mouth and just speak to it , industrial designer: and it's microphone-esque , user interface: Yeah , and just say project manager: yeah , yeah . marketing: Yeah , maybe we cou like w like we're leaving out the buttons for the the f less frequently used stuff , industrial designer: . project manager: I th I th honest my personal view is that if it's not there , people wouldn't use it anyway . marketing: I suppose , but t there is the off chance that , you know , th the brightness is wrong on your T_V_ or the contrast needs changing . project manager: It's cer it's certainly possible , but they we we're going beyond w w industrial designer: Bu . project manager: given the state of the technology we want something that we kno we know will will work . if the power button was also somehow like a menu button you could press that and or do voice commands , and either volume thing could also be to scroll through other options like y and you could scroll through brightness project manager: marketing: Yeah , industrial designer: and and sc marketing: that's a good idea . industrial designer: and then you can you can minimise the buttons user interface: Yeah , I suppose I sup industrial designer: and still have those , you know , brightness and tint and stuff . project manager: If we we're I'm getting a clear message that we think that we should have those facilities available . industrial designer: Yeah user interface: We could have the channels and the power and then a menu button and then the volume . project manager: marketing: project manager: Okay , if we if we're going down that route , then we need some sort of display . Do we need some sort of display ? industrial designer: But the television would be the display project manager: We actually use the television , okay . industrial designer: that things like that usually c pop up on a televi like you hit menu user interface: Yeah , and then y industrial designer: and menu will come up on television and have like tint brightness , and you'd use the scroll , scroll through it yeah . marketing: on a onto like a mouse , the ru the scrolling button , is actually a button as well , you could press it , you could press that and have it as a menu button . user interface: Yeah , press that is t industrial designer: I never understood how that worked though , user interface: yeah , that might work . user interface: Yeah , it's like yeah , it's like the mouse where you just kinda click it . user interface: Yeah , and you could just click that to so if you had like the menu then you could scroll through and then click it to select . project manager: so I d I think we've actually very conveniently just come to a good point to s to sum up . project manager: So b b Kate and Kendra now go away and pa play play with a bit of Plasticine or play-dough , industrial designer: Play with play-dough . industrial designer: project manager: and actually put what we've discussed into something I was gonna say concrete , marketing: . project manager: but that's a slightly inappropriate word industrial designer: project manager: to something that we can we can see and Andrew n can go away and th th think about how we can actually market this as a concept and not j not just a a a simple remote control . marketing: Our energy source is gonna be project manager: I think I think we decided that we're gonna for marketing: long term . project manager: for simplicity of , you know , manufacturing and maintenance that we will go for a a long term battery source , industrial designer: . project manager: I you know , on the basis that that , you know , if we're going for making it a fashion statement , then people are more likely to change it anyway before i it runs out and make an assumption that we we can aim for a battery that will last most people for we'll say at least five five ten years marketing: industrial designer: Yeah . marketing: And we're having a custom chip ? project manager: We're having a a custom chip , but given the the we've cut the functions down , that will hopefully not be too problematic , but given that technol technological innovation is important , industrial designer: project manager: then we need to , I'll say it again , technologically innovate . marketing: project manager: and we we , know , we must resist any efforts to to try and water that down . marketing: And interchangeable case ? project manager: I i interchangeable case seems to be important to the concept . project manager: it it should be cheap , you know , if if we avoid any , you know , electrical connections . project manager: And i you know , i if we can come up with some way of of allowing people to actually personalise it to whatever they want , then this is totally new . project manager: We d we don't know whether that to what extent people do it or not , but if they've at least got a a good selection of covers that they can use anyway , and and if if we can keep them , you know , rolling , then you know , so they can get them in the supermarket when they go down to a any of the famous supermarkets , I won't mention any mention any names , industrial designer: marketing: project manager: it's it's good for the supermarket user interface: project manager: and it's good for us and it hopefully makes them feel better . marketing: And are we gonna have it il being illuminated from inside onto the buttons or project manager: the that that's no , because we've got so few buttons that it that actually makes that redundant . user interface: Yeah , and especially for making them so like different and industrial designer: different to feel , project manager: Yeah , yeah . project manager: you know , that that solves one of the problems of b of battery life , 'cause that would well that would clobber the battery life , industrial designer: project manager: so no , given the nature of the buttons we're having , it's actually unnecessary I think . marketing: Are we having it that it's any angle , or is it just project manager: As as wide industrial designer: Yeah . project manager: so that if you're holding it , you know , anyway like you're likely to and it's you know , i i it will work most of the time . project manager: Not like my my mum who points it at the ceiling and wonders why the th th the television doesn't work . industrial designer: user interface: project manager: yeah , I d I th I sorta envisaged that if if this was the the thing , then sort of the the whole of the top would be the the infrared . project manager: Yeah , 'cause the r reality is people are they're gonna be looking at the television whilst they're using it , the chances are , so if if they're holding it anyway , the they're reasonably likely to be holding it to use it , user interface: Yeah . project manager: Okay , so thank you very much indeed and I'll s see you all again in thirty minutes
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ES2012d
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Welcome to the what should be the last of these meetings and it looks like we've done a good job here and we'll just go through the the final the final details . okay , oh the th the the minutes of the last meeting I think we'll take those as read , Okay industrial designer: project manager: the th the the next thing we we we'll have a look at the th have a look at the prototypes and look at the evaluation criteria and finance and then just tidy up with production and and then we can close . industrial designer: okay we basically have the same kinda lay-out here it's just you hold it like this and it gets kinda moulded to the to the shape of your hand , basically . on the left we've got the scroll for the volume , on the right we have buttons for the channels up and down and that kinda so you can hold it and scroll , or you can hold it and and push . project manager: industrial designer: this is the power key , it's kinda like the biggest so you know how to turn on . This is the infra-red section so you g it'll be sending rays and if you're you know pointing it like that it can send it , project manager: Yep , industrial designer: or if you hold it up like that it'll send it . industrial designer: so you can you know talk to it like that project manager: Yep , industrial designer: and it'll still understand . industrial designer: and has the cover on it user interface: S industrial designer: and you can see like it just kinda goes the red bit's the cover and it kinda goes over everything project manager: Yep , yep , industrial designer: and then there's holes for the buttons to come through . user interface: And so we figured it would be kind of you know a light weight plastic , project manager: -huh . user interface: and then the covers will be that sort of rubbery material like they make iPod covers , project manager: showing me age , user interface: so they kinda just stretch over . user interface: I I didn't know that but yeah they're kind of it's just kind of a rubbery project manager: -huh . user interface: and that way you know project manager: Okay , user interface: spongy like is something that people wanted project manager: yep , right . user interface: and that way I think probably helps protect it a little bit too as well project manager: Okay . industrial designer: But it's also e e easier to put on versus like mobile covers user interface: and industrial designer: you actually have to screw them on and stuff and you kinda sometimes have to get someone to do that for you . user interface: and then the buttons come through and so and then the each one of 'em on the very end will have the logo with the yellow circle and the R_R_ . project manager: tha it's it's a detailed point , I just wondered h how will people put these down I wonder ? user interface: Like that . Okay for some strange re reason I had it in my mind that they'd put them down vertically industrial designer: Yeah it could stand , yeah . industrial designer: Well we could broaden the broaden it out a bit project manager: Yeah , no industrial designer: so it would stand like that . project manager: because particularly if they've dif if they're gonna have it as a you know as a fashion item industrial designer: Yeah , standing . project manager: it it's it it's just it's just a minor detailed point , but as you say you can just make the base a little bit bigger and industrial designer: Yeah , we could just widen it out project manager: Yeah and it just needs another another logo somewhere is is is is all it gives gives people the option and if if say if they've got them industrial designer: . project manager: because actually have several upon the marketing: Could have one for your stereo , one for your D_V_ player . industrial designer: Have to if we just lengthen it I guess project manager: Yeah industrial designer: so it comes down to the base of the hand user interface: Yeah , project manager: but that that's but user interface: just kind of industrial designer: and then flatten it out project manager: no industrial designer: and could sit there . user interface: Somewhere like that project manager: no no , that's these user interface: so it just sort of industrial designer: We might have to lengthen it marketing: Yeah I kinda had a a kinda a natural kind of a idea industrial designer: so it kinda your hand still holds it and have it there , user interface: Yeah . marketing: where it's like more of a kind of like a kinda maybe slightly like thinner , user interface: Bu project manager: Yeah . marketing: yeah , kinda like that kinda like a flower or a plant project manager: But yeah but no th but the yeah the the the industrial designer: . project manager: Yeah , yeah , yeah , industrial designer: The final product would actually stand up , yeah . project manager: I think the the basic concept i i is is absolutely bang on industrial designer: Yeah . project manager: and the i industrial designer: Wee project manager: it certainly meets our criteria of being of you know looking different . industrial designer: project manager: right let us What's on the next one ? Oh right yes , let's have a look at the f finance . , now we're given a a clear design brief , if I get the spreadsheet up . Good , this is why we need to make these things simple so that the the the the boss can understand . industrial designer: user interface: marketing: project manager: Now I've this is the company's costing for for various aspects of design and I I I've treated some of these slightly liberally given the constraints placed on us , I wouldn't know for in for instance if if they require us to have it in the corporate colours , then that is not a special colour , that's a that's a standard colour . , so we're just simply on batteries , the the one th the one decision I've had to make is that we're we will have to find a s a regular standard chip to to do this with and I I I'm I'm I'm certain that they they are around so , that I don't think is a a serious problem . The the the voice sensor is is expensive but we we made a a basic decision that that was absolutely fundamental to the to the design so that that has to stay . then again the the the the shape of the case means that it's it's expensive to l to make 'cause of the the th the double curves but on the other hand because of our overall fashion concept we we should exceed the the sales targets . it's simply made of plastic so th that's that's no problem and just because the whole the colour of the the whole thing that's there's some cost there . and we haven't actually got a scroll wheel we we we got push buttons and and a simple slider so and the and the the buttons are well I do don't know that they're special colour . Anyway the the costings come in at exactly on target at twelve point five but I thi I think we have a a very strong case to argue that what what we've got is is so in innovative and and different that any any slight compromise we have to make on on cost is is offset by the you know the you know the the the the concept of it being a a fashion accessory and and having the the interchangeable covers industrial designer: . project manager: so you know the if if if the management expect us to be techno again fail again technologically innovative that they they have to accept that we we can't operate absolutely within the constraints that they give , industrial designer: . project manager: so we we we present this as the the company's the the company's way forward and I I think we can argue that we we have come in on on budget . Does anybody want to Andrew do you want what do you want to say about the yeah the evaluation marketing: Evaluation . project manager: where where you know well where where we're where where we're at ? marketing: The the product or the project ? project manager: The the the well the I meant the product . Method of evaluation testing the product was to just if it met all the criteria all the conditions that we set out to set out to solve , from the point of view of the the consumer and the management . So what I've been asked to do is , on the whiteboard project manager: marketing: gauge our team response to these questions . And then at the end just take an average project manager: Tr On for true and seven for flase . marketing: Easy to use ? project manager: I don't see we could've made it any easier . And , what else ? The R_S_I_ compares to the current standards , project manager: Less buttons so it must be . We we industrial designer: Yeah marketing: yeah it was our it was a industrial designer: it is sorta the the handle more ergonomically correct as well . marketing: will device appeal to all age groups ? project manager: I think it will because old older people who can't manage the buttons anyway will actually probably like the like like the voice bit so industrial designer: . Well we had the we had the data saying that old people will be less likely to pay extra money but the funct the increased functionality , the e ease of use of the device might make up for that . project manager: well I don't think we're actually charging a particular premium anyway , in the end , so industrial designer: I I I think it will tend to appeal more to younger aged groups marketing: . industrial designer: and the younger people tend to would be more conscious of that aspect of it , but I think it should still appeal on a certain level to everybody , yeah . project manager: It will appeal f for dif for different reasons but it's it's industrial designer: Yeah , yeah . user interface: Yeah I think just the simplicity of it project manager: yeah yeah industrial designer: Yeah , yeah . user interface: and project manager: so I I yeah I user interface: not having to learn to programme industrial designer: Yeah . project manager: Yeah , so I think we can reasonably say it's another another one , industrial designer: . marketing: project manager: why not ? industrial designer: user interface: marketing: can you just click the my mouse to move onto next page ? , yeah and what h did we make the management's project manager: in in in in my interpretation of management's instructions is that yes it it meets the requirement industrial designer: project manager: is t it's television only , industrial designer: Yep . project manager: it's it's it's within budget , user interface: Under the cost . project manager: coming up with what marketing: So one two three four five six seven eight nine ten eleven . project manager: Before I industrial designer: user interface: Ps I don't think so , project manager: No . user interface: and looked really at what the consumers wanted and what we were trying to make project manager: Yeah . user interface: and come to group consensus and project manager: Well that's right , th this this slide here the satisfaction with room for creativity , industrial designer: . project manager: I think we've allowed ourselves as much creativity as the the the the product allows . project manager: I won't comment on leadership , teamwork I think we've I think everybody's worked pretty well together . project manager: we've just about coped with the whiteboard and digital pens , I think the results speak for itself industrial designer: . project manager: and new ideas found , again gi no given relatively everyday product , I think we've v very very effectively come up with a a new user interface: Yeah . Is the project evaluated ? We're we're all happy that it it meets all the criteria , industrial designer: Yep . project manager: Thank you very much indeed , I think that I think that's industrial designer: Cool , thank you , user interface: Alright
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ES2013a
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As you can see our agenda is to open up the meeting , become acquainted with each other , have a little training on tools , create a plan , discuss things and and we only have twenty minut twenty five minutes total . Okay , so we'll have a functional design individual work with meeting and then conceptual design t and then detailed design . Kate , why don't you try it first , if you can either bring your things with you , I guess industrial designer: yeah , if I can pick up with all these bits and pieces , hang on . project manager: And while you're doing that we'll try and figure out how to hook these things on as well , 'cause we're all gonna have to be able to walk around . project manager: industrial designer: Do you have to be able to recognise what animal it is ? project manager: I do not think so , user interface: Are we all gonna draw a cat ? project manager: I think it's just to try out the whiteboard . user interface: project manager: industrial designer: You can tell it's not a bunny rabbit by the ears . And the characteristics ? industrial designer: the favourite characteristics of the cat the whiskers I think , because they're the easiest to draw . Kate ? industrial designer: user interface: And they sit on your shoulder and whisper the answers to your homework in your ear when you're doing your homework . industrial designer: Gosh , user interface: A shark ? industrial designer: why didn't I think of fish ? That's even easier to draw than cat . marketing: I like them because they're sleek project manager: Favourite characteristics ? marketing: and they have a lot of freedom but they also do n swim in groups , project manager: 'Kay . industrial designer: marketing: Do you have a favourite one ? project manager: I'm afraid I'm with Steph . But I'm afraid I take the coward's way out , and the cat's looking the other way . Now we have to get down to the nitty-gritty of how to make this and this remote control has to be sold we're to sell it for twenty five Euros , with a profit aim ultimately of fifty million Euros . would be an awful lot of these , would be like what , a hundred million of them to make twenty five Euros on each one and to make a total profit of fifty million . Now if they cost twelve and a half , you're selling it for twenty five , you're making twelve and a half Euros each . and we're to make a profit of fifty million , that's t can you do the maths and how many are we selling ? marketing: yeah . I was just wondering if that's the If fifty percent is normal project manager: Mark-up ? marketing: B yeah . project manager: marketing: And and your question is how many do we have to sell ? project manager: Yes , 'cause our market is international and your problem is has to do with marketing of you know , you gotta know how many we're going to be selling to know how big a market you have to target and who is that . Yeah , that's project manager: To give you a pretty good idea of where you're looking . In order to make fifty million Euros , and you're only getting twelve and a half each marketing: And if we make Any of you use of remote control for a television or D_V_D_ or something ? You're both nodding , industrial designer: That that that's the sorta product we're talking about , one that will work for a in a home environment , for a T_V_s and marketing: Yeah . Well I've seen some remote controls that are for more than one device at a time , but I also have heard about them not working well or not well co-ordinated and you wind up working with this one for thi this three and then this one over here for another . user interface: It is true that you always sit around you know , you're sitting on your sofa and you wanna change something , there's five different remotes , and one for the D_V_D_ and one for the video and one for cable and one for whatever else . marketing: project manager: Are there any ideas for the remote ? What would it be for and what group would be be for ? We have to think about that one . Like I've got one at home that has well , apart from the obvious , channels , channel up , channel down , volume , marketing: Yeah . user interface: you know , subtitles , mute , there's a lotta buttons that I've got no idea what they do , like . marketing: because I think one of the things that being somewhat computer literate , we tend to go to menus and then make choices , you know , so if it's like an volume button , you know , you can go in and say mute or or volume . We don't need to have like the l the numbers if we also have channel up channel down . project manager: but the I think that's the industrial design is the first one , industrial designer: . project manager: And user , that's you S Steph , for the technical functions design , and for marketing the user requirements specification . I think there's going to be a lot of we have to help each other and work through this as a group , and I think we all , you know , we like our kitty-cat and our rat and our fish , but I think we all have to like each other to get this done . as it says , we're gonna get individual instructions , but I don't think they allowed a lot of extra time , so I think a little bit of less of this and more at do will set us in good stead . then I don't see any reason to prolong it and f we should finish this meeting at ni right now and go into other things
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I did took the minutes from the first meeting and I'll show them to you in a moment . I know each of you have a presentation and in thinking about the forty minutes , I thought it would take only like three minutes for the previous minutes , each of you having about seven minutes or maybe a little more , maybe a little less for your pre presentations and a little discussion , because there's I happen to have been told there were some new project requirements and we have to make some decision on what functions it will have . and after the meeting there'll be things to be done and as you can see it says we get to get lunch , and then some more individual work and then putting minutes away and individual actions . I opened the meeting , the product was developed and reviewed , and we talked about the financial end of it . and it had some implications , the four million sales target and new ideas of not too many buttons , bright colours and some of the influence of the Japanese . And we closed early so you could then proceed with your research and getting your reports together for tod this meeting Anybody have any questions on those minutes ? Are they complete , did they discuss everything that we covered last time ? 'Kay . industrial designer: I think so , project manager: Did I miss something ? industrial designer: we we we talked about the the individual roles that we each had as well . I'm afraid I incorporated that when I said who was present , but yes , we did , industrial designer: Okay . project manager: and we did a little bit of team building of of making the pictures , marketing: Okay , I accept the minutes . One of the the biggest issues I found about from last meeting was the fact that we need to sell four million of these remote controls and I think that this is an opportunity to really take Real Reaction in the direction of of similar of handheld tools that have been used and are used by many of us and to kind of bring the remote control into the si same realm as an accessible useful electronic device , as opposed to something that is lost in the couch and what have you . So my main goal here is to re-envision the remote control in in this context and to think about menu functionality and current technology and the fact that it could be interactive with other tools . some of the research in the market has shown that people really are not happy with remote controls as they are now , and that means we do need to make some decisions about what what keys or or buttons on the on the remote control to perhaps keep and and what ones to discard . And if we devote some energy into this , I think the recent productions of Real Reaction , the I go everywhere power and the high definition D_V_D_ players although it makes immediate sense to have our remote control interact with these , I think we can also use this as a platform to make it interact with other tools . And in fact I think the high definition D_V_D_ players and all of this will come along in the will only benefit from the positive feedback from our well designed tool . fifty percent I think of all these numbers the most important is fifty percent of user say they only use ten percent of the buttons . And eighty percent of users , and if we think about this there are a lot of television , D_V_D_ , stereo remote control users out there , eighty percent would spend more money on a remote control that looks fancy . industrial designer: Could can I ask where these figures come from , is this market research we've marketing: it was market research and there were a hundred people in the room , so eighty out of a hundred said they would spend more money . project manager: Now in between , as the Project Manager , they sent me an email from the powers that be industrial designer: project manager: and the internet is coming in as important , but that they want this remote control to only be for T_V_ with incorporating the corporate image , colour and slogan . Well I think we can I I think we can really focus on this remote and and again bring the Real Reaction brand in in and and get some positive marketing for our other tools , even if we directly don't advertise for the I go everywhere line . marketing: Now the early adopters , those of us who grew up with technology and luck lucky for us have the cash to to pay for it , the young age group without the mortgages and responsibilities , ninety one percent of them would pay more for speech recognition in a remote control . Very interesting , I I leave this up to the group to decide if we wanna use this if and you know , the the designers , project manager: . marketing: but ninety one percent , fifteen to twenty five project manager: Is that a large enough target market to target it ? marketing: Well , I I I think especially in terms of growth , I think this would be a very smart group to target . s three quarters of the next age group , twenty five to thirty five are interested , and with the technologies improving , if we can get these project manager: In real numbers , does the ninety one percent and the seventy six percent translate to ex in excess of the four million ? marketing: Yeah . But would you pay more and does it work and is it approachable and and did I know that it was it was an project manager: . industrial designer: marketing: I don't know if speech recognition should be should be included , project manager: . marketing: but I think it's an interesting I think that maybe shows more about being open to technology . user interface: it definitely needs a lot more research marketing: Shall I go back ? user interface: on like how much more it would be and any , you know , existing examples , marketing: Yeah , yeah . industrial designer: How d I'm wondering how how ou how our target price compares with the the typical price of these things . I expect an Industrial Designer should know that , but if we're aiming to to build this thing for twelve Euros fifty , is that a lot or a little ? marketing: Exactly . I I I did not receive any information on that , but I think the competition , sussing out what other people are doing and what's in the pipeline is very very important , because there is a question about do you want an L_C_D_ screen and and that wasn't responded to , but some of the larger remotes do have screens where you can navigate , you know , so it turns into something perhaps you all have seen the Osbournes where Ozzy Osbourne is is attempting to manage his super entertainment system with something that looks like a a small tray . marketing: You know , project manager: marketing: it's I a and I think , you know industrial designer: He must be w one of a s small population . But I think the key is to get the early adopters , people who are familiar with technology and and they'll be project manager: But we're not looking at whether they're early adopters on that screen , marketing: . I yes , and I'm making and I'm making the the leap that people who are familiar younger people are l are more familiar with technology than than older people . marketing: I think the most important thing is an attractive streamlined remote control and to be extraordinarily reductionist , power , channel , volume and everything else is is up to the designers . industrial designer: And if you want it to go into slide show mode , it's that little button there . user interface: Can I not just do each one in order ? industrial designer: I you can if you like , it it that that just sets it up to do a p a p project manager: There we are . user interface: That ? industrial designer: Left , left a bit , left a bit , that one , yep . well I think first off , basically I do agree with what Sarah has defined as as your personal preferences,yeah . And what we all need to discuss is whether we want these functions pretty much the same as what existing remotes have . If we can build on this with the speech recognition , that's not something I'd thought about at all , but it's also something we can discuss . user interface: and and I presume we can miss out the functions really to to a video or D_V_D_ remote control , if this is only gonna be a , you know , satellite , cable , T_V_ remote control . It also has seems to have channel up and channel down , which is which is more what you'd expect from a , you know , like a Sky or cable remote control project manager: . but I think we should be looking more along the lines of the one on the right , which has it also has play , stop and pause and everything , I don't think we need them at all . I think we just need channel selection , volume up , volume down and I think an an enter function where you can access it's not like teletext , but along the same lines , access things on the screen . not related to the internet one that you mentioned , because that'd be far outside our budget and what we want this to do . user interface: So it really exceed the requirements , 'cause the requirements really are just want to be able to change channels and functions , which is more a text on the screen thing than than actual buttons project manager: Okay . user interface: o I was thinking something some smooth , sleek , little remote control with big user-friendly buttons and a menu that you can access . user interface: But we could go back to the pictures of the , what're they called ? The pictures of the remote controls and possibly discuss what we think about them , marketing: Or if user interface: but maybe should hear what Kate has to say first . marketing: Maybe afterwards we could do a whiteboard with that your the one on the right as a as a basis . project manager: I think the white that one on the right is , as well as less cluttered , marketing: user interface: Definitely less cluttered and but still it's project manager: It's there user interface: Sorry project manager: but it's user interface: I was just I'll just resume something else I was gonna say . user interface: I I I really think we need to not only possibly even materials , like the type of plastic used , but everything including size and shape of buttons , positioning of buttons , the actual shape of the hand-held device , colours , just every e yeah , everything to do with this has to be revolutionised . Okay , now I wanna bring us down to earth again I'm afraid and talk about the actual practicalities of how the thing needs to work . basically I've been doing a little bit of web-based research , and if I had a design team , I would've been discussing my ideas with 'em . But the the net result is that I've come up with a first cut for the working design that I'd like to discuss with you . And the the basic components we've got to build in for our twelve Euros fifty are an energy source , the user interface and which will in incorporate an integrated circuit that actually composes the message based on what the which buttons the user presses , we turn that into a message , and then we need a sending mechanism to send it to the receiver . I would have have hoped to do you a pretty PowerPoint slide of my first cut design , but unfortunately the technology defeated me , so if you'll bear with me I'll do it on the whiteboard . And the main components in there are the the th the chip that actually has the intelligence of the machine that translates button presses into a message , which it then transfers to some sending mechanism , which encodes it and sends the message to the receiver . But those things as long as we can get those components , the block , that that rectangle for the user interface , is where the user comes in of what what does it look like ? What do the buttons look like ? what does it feel like ? That's where the user interface is really coming into its own . project manager: The technical end is what's actually gonna be in there , but also it has to be easy enough to change or repair if something goes wrong . For example the battery energy source or what if the chip , for whatever reason , breaks down after a certain amount of time , do you just replace it ? is there any because it may be in the same area with several other user interfaces , like for D_V_D_s , movies , whatever . does it have to have a a way of being segregated from the others , in a different frequency or something ? industrial designer: Well I may be wrong here , but I'd been thinking of this device as being a a cheap mass-produced device . industrial designer: that's that's , you know , that's almost one in every tenth household or whatever it is . industrial designer: you just if it goes wrong you chuck it out , and that's why I'm a bit concerned . I like the idea of speech recognition , that's a great idea , but I'm not convinced we can put it into this box for the price that we need gonna need to hit . marketing: Do we have ki some idea of how much it would cost to create a device that has these basic elements ? user interface: Isn't that your job ? marketing: Because then project manager: Oh . industrial designer: I'm I'm I'm hoping that my personal coach is gonna give me some advice on that , if you're asking me , marketing: I I don't believe I know , . industrial designer: but marketing: Be because then we would ha ha figure out how much we had to play with in terms of user interface and this look and feel idea . user interface: It does it does seem as if we're just to do something really simple and mass-produced , the which is pretty much the same as these existing models , marketing: user interface: just maybe a little bit more inspired , marketing: Inspired ? user interface: but basically just the same . user interface: Although what what suddenly came into my head is , you know how they always take two A_A_ batteries which which is really not very efficient at all . Could it be possible to have , you know , like a rechargeable internal battery , like , well , like an M_P_ three player does ? With that you could jus or a mobile phone or whatever . user interface: You could you know , you just plug into a power source for a couple of hours , and then it's recharged for ages and ages and ages , and you don't have to worry with replacing A_A_ batteries , marketing: Well user interface: which are marketing: that has another element , which is if every time you're done using the remote you put it on a charger , then you then it has a place . marketing: Yeah , but it also has a place , user interface: And it's not stuck down the back of the sofa . user interface: But then again I d I don't know if this is within our price range or not . industrial designer: Well I think that's a very interesting idea , but I'm not a very good industrial designer and I don't know much about what these things cost . industrial designer: Well solar may not be so good when you're watching T_V_ in the night , marketing: Yeah , yeah . user interface: Well it is just so annoying how marketing: Depen project manager: It would have to sor store up the energy marketing: . user interface: No , but just a rechargeable internal battery would probably it might cost more to at first to develop and to install , marketing: - user interface: but for long-term use it'll be so much more convenient and economic than fiddling around trying to replace chunky A_A_ batteries and not having any in your kitchen drawer marketing: user interface: and industrial designer: So do you think we might make that a selling point if it was something that we found we could afford to develop ? user interface: you know f marketing: Definitely , project manager: . marketing: 'cause I'm thinking in terms of the loss and breakage of remotes , how much of that is is to do with it not really having a a home , a a nest , a place to live , user interface: . marketing: So if you can dock it , you know , you could s argue that this is project manager: And the dock could look very fancy and that could be your inspiration of having it looking decent . project manager: Are we agreed as to what our target group is though ? Pretty much , so that we'd be looking for the younger end . marketing: Well I I brought up some exactly , but I think you raised some good questions about are there enough of these people out there , or are they making purchasing decisions ? industrial designer: . industrial designer: Yeah , marketing: You know , industrial designer: I was wondering that , marketing: these are the industrial designer: because I ag I agree that there there're people with how can I put it , more money than sense and who are liable to buy something new , project manager: I I s usually put more money than brains . industrial designer: but Bu but what I was gonna say was , although they they may be buying , you know , personal music devices and all that , marketing: Oh oh oh I'll make a note of that , Kate . industrial designer: are they necessarily buying T_V_ remote controls ? Because they probably live in a household that has a T_V_ if they're at the lower end of the age range , marketing: Yeah . marketing: It might be good to know who , you know , who's actually buying televisions and are we in a s region where people have more than one television in a home ? industrial designer: . I think we've got a big hill to climb here , haven't we ? we've gotta persuade people who've got a remote control 'cause it came with the telly that they should buy our product instead . project manager: Or do we s make sure that it goes to the man through the manufacturer ? We sell to the manufacturer as the remote that goes with it . project manager: What would be a more efficient way of doing it ? marketing: Yeah , and and some of our D_V_D_ players incidentally have them , because we have the relationship with our own department , but moreover we need to to go for the the manufacturers . user interface: We're not gonna get any resolutions by the end of the day , project manager: Probably not . Our functions , we've so far decided , I think , that power , channel , volume make it attractive . It has to have big user-friendly buttons and sh n definitely we wanna be inspired that the current styles are just plain awful . marketing: Do we need let me project manager: Is that agreeable to everyone ? marketing: Br actually , industrial designer: industrial designer: Do you want the gizmo ? marketing: yeah , which might project manager: Throw some light on that . project manager: actually we're , you know , we are almost a half hour out of the forty minutes , so we have to get close to finishing . marketing: Okay , I I my only comment is I think maybe we could somehow include an enter key in like a power key if power power was enter and pow that was my only just really in terms of streamlining . Again , you know , project manager: Is that okay with you ? marketing: thinking of menus or user interface: Sorry , project manager: Would that industrial designer: H how does that work ? user interface: I was miles away . industrial designer: How so so how does that work , user interface: I was re I was reading the chart to be honest . industrial designer: how do you avoid switching the thing off when you actually wanna press enter ? marketing: if you're pressing enter , the the thing would already be on , and so maybe when you press power , initially it turns it on , press power again and use that as an enter project manager: Then you'd have to have an off te off key . marketing: so you press power after you've well I was thinking maybe you to turn it off you'd have to press power twice in succession , industrial designer: Okay , yep , marketing: and maybe power follows something like a channel up channel down power , and then that would make that choice . industrial designer: It's not getting a bit complicated ? Could granny do this , marketing: Well industrial designer: or are we just not aiming at granny ? marketing: Or y yeah . user interface: Who's got an iPod then ? industrial designer: marketing: Yeah , project manager: . Anyway , that was the only comment about some of the the decisions people have made , what's most important . user interface: Yeah , things like screen settings and audio settings , I would generally do them on the actual television itself , marketing: Exactly . user interface: like here you have a you know , a little flap th with a little control panel on the actual box itself . user interface: I I wouldn't know how to do it using a remote control , marketing: Yeah . project manager: I guess easy to use is the other thing that we want 'em to be able to do . project manager: As you said , you know , don't make it too hard for the granny . project manager: so are we agreed then of those things ? And let's go back to agenda marketing: D project manager: and hook me up . industrial designer: How do you do that ? How do you make it do both ? project manager: you have to keep doing the financi the the F_N_ and F_ eight to five minutes to finish , industrial designer: Ah okay , it toggles through , project manager: thank you a lot for telling me . will be completed q questionnaire , then we'll have some time for individual work to continue our research and I'll put some minutes of this meeting together . your individual assignments are for Kate to do the components , for you , Steph , to do the user interface and for you the trend-watching . and you'd mentioned I I was just gonna say , could you reiterate the new project requirements , project manager: Okay . marketing: because it they were it has to be for a T_V_ , just to keep myself project manager: the teletext is outdated , industrial designer: So we're still in meeting , aren't we ? project manager: the internet is important , marketing: Yeah , I think I've project manager: it's only to be for a T_V_ and it must include the corporate image , colour and slogan marketing: Okay . Sorry , what what actually are these is that the yellow and black ? project manager: It doesn't tell me
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our agenda should be that we're opening the meeting , I have the minutes from the previous meeting are on the shared f drive at this point . It's twenty five after two at the moment , so forty minutes is five after three , which I'll be keeping an eye on the clock for us . there are the decisions we have to turn to , but we'll come back to them in a minute after I take us to the minutes of the previous meeting . Right as we remember , I opened the meeting , the four of us were present , the meeting the first meeting's minutes were reviewed and approved . Sarah , you presented a marketing research report which pretty much rep represented that fifteen to thirty five year olds it has to be hand-held , power , channel , volume , number keys , possibly a speech recognition . And then Steph did a second presentation that those functions plus streamlining them with big user-friendly keys that were easy to use . Kate presented a working design of going after going over the basics on the whiteboard that it should be a simple mass-produced device , because of the twelve and a half Pence cost . but we did talk about possibly using rechargeable batteries and having a docking place as a selling point . and the new requirements that it for be for T_V_ only and that it include the l so slogan and colour of the corporate design be included . So we agreed that the target market would be fifteen to thirty five with more money than sense , that were decision makers . Alternatively it would be a manufacturer to enclose it with the T_V_ , but it still should meet those parameters . and that the function we agreed was volume , power , numbers , enter , channels , a way to move between channels , easy to use and hand-held . at that point we agreed that Sarah would look at the current cost of competition , what what do the current ones sell for . Sarah , I'm sorry if I misspelled your name , I didn't know whether it was S_A_R_A_ or S_A_R_H_ . marketing: Okay , first thing I want to address is one of the points that Florence brought up , which was current cost of the competition devices , similar to the ones that Stephanie showed us and and they're twenty to sixty Euros , depending on branding . But I think that with the current price that we're searching for , we're well within , even on the lower end , of the of the market . So , I investigated the remote control market in greater detail , and my the theme of what I was to work on was trend watch . user interface: marketing: project manager: user interface: industrial designer: I'm glad to see the marketing budget is being so well spent on . marketing: project manager: marketing: I know that you all are a distance from cutting edge marketing research , industrial designer: marketing: so you know , I'm just gonna try to cloak it in really professional terms here . industrial designer: user interface: marketing: And this is all over the catwalks , Paris , Milan , and I'm talking about clothing , furniture , shoes . And I think if we're to refashion our view of what we want in a remote control , we should perhaps think about incorporating technologically interesting fabrics and some of the bold colours into a simple handset . And f the fancy , and that's exactly the term , I'm I'm thinking polished , elegant , you know , kind of innovative , but a cut above . This is interesting , 'cause I think in the last meeting we were talking about technology as being so important , but maybe what's innovative is having it simple with with technologically superior fabrics or , you know , designed in interesting substances . Again , pretty low , it's the top three , but each of the fancy and technologically innovative are far more important . Don't you ? marketing: Y yeah , you know project manager: It sounds like the the covers that they use for the remote , you know , your t your cell phone . I was thinking though that instead of having something like patterned , you know , so , you know , something similar to a summer dress . you know , it would have like fruit and veg , is that we actually make these spongy . marketing: They could be ini initially I thought we could start with kind of fruit that would suit kind of a long hand-held , so banana , pineapple and pear . it could actually the sleeve could take up a lot of the development and the remote control , we'd just need to get reductionist on it . user interface: marketing: They could be interchangeable , they're spongy , that goes back to ergonomic , and the youngsters love 'em , fun for the whole family , everyone can have their own . Everyone has a T_V_ remote , but then we add in the fact that they could each have their own individual fruit . marketing: Y yeah , but I think I think what this would allow is perhaps a person in the family who had the most opinion about it we all need a remote , project manager: . marketing: but the person who is really perhaps active in personalising , I'm thinking the teenager , the someone fifteen to thirty five would go out and get this additional thing the same way as you mentioned that people would get the cell phone covers . user interface: So when your dad's sitting there , overriding your decision , going no we're gonna watch this , you can bring out your own remote and be like zap , no we're gonna watch this . So this is an idea and I I you know , this is exactly what the research has has shown . industrial designer: Yeah , I I think we're gonna have some trouble when we get down to the component design on this . And as for as for well budgeting as well , if we're gonna have lots of different interchangeable components . user interface: Is this to the market ? industrial designer: Yeah , basically we can make these things out of wood , titanium , plastic or rubber . user interface: I was thinking titanium , I was thinking it's just I have been influenced by pictures of iPods , and they're also minimalist and shiny . project manager: Are we talking about the device itself or the c or a cover for the device that would be an interchangeable cov cover as a separate product ? marketing: Well it would be a a very simple product that would have a spongy sleeve that would be interchangeable . So project manager: Perhaps perhaps that desi that particular suggestion needs to go back to management user interface: Yeah , but it's kind of pointless , isn't it ? project manager: and perhaps go to another group to actually design as a separate product . W w would it be helpful if I described the components a bit , because I think it would give you maybe bring this discussion back to Earth of what we can actually physically do . Or project manager: Do you wanna be next or you want Kate to go next ? user interface: I think possibly it might be more useful if Kate went next . project manager: Okay , we'll move the user interface: industrial designer: user interface: You can even have them in different flavours as well . So that if you just wanna sit there and chew on the remote , it could be like pear flavour , marketing: Yeah . marketing: well I was really thinking a lot about the I_ the iMac kind of gel gem tone . industrial designer: I I I think some of this user interface: industrial designer: you're gonna be a little disappointed with some of the things I have to tell you , but I'm afraid this is the real world . So I've been looking at the the basics of how these devices actually have to work in order to operate , and I've had some discussions with the ma manufacturing division , who have told me what's actually available , you know , what the current state of the art in components is , and some of the exciting new things they've got , but I'm not sure that it's quite what you want . Now this isn't a very good overhead , but this is just to show you , this is the innards of a remote control . And this is a push-button one , so you see these little little buttons here , they're little rubber rubber buttons that go through onto the the board at the back and they push these buttons here . We got to have something that pushes the little buttons that talk to the chip that encodes the message that sends the the message to the receiver . So I wan I wanna go through not not just addressing the the the points that you made , Sarah , but doing my presentation in the order I wrote it . marketing: industrial designer: we can have your bog standard double double A_ batteries in a replaceable little compartment . marketing: industrial designer: a wind-up , yeah , which I think is quite an interesting concept for a sorry for a remote control , marketing: project manager: industrial designer: but i it maybe is doesn't quite go with the the fruit and veg . industrial designer: one that one that I think is quite interesting is the kinetic energy source , marketing: project manager: Remember , we only have forty minutes industrial designer: where you you actually get the energy by moving the device , marketing: . You have to it means that if it's sitting there for a long time it probably won't work , but you have to sort of throw it between your hands every now and then , it'll work . industrial designer: Now I'm afraid this is the options we've got on on the case . user interface: industrial designer: and the nearest we've got to st to spongy there I guess is rubber , but I'm gonna come back to the advantages of titanium , marketing: . industrial designer: and basically it can have a flat surface , a curved surface or a double curved surface , but I think if we wanna use standard components , we're gonna have difficulty with anything much beyond that . industrial designer: Okay , what does the interface look like ? well push button , that's that's the one we're all familiar with . industrial designer: so you can have it like on a mouse where you can use it to go up and down , change volume or channel or something like that and push to select something . you can have multiple scroll buttons , this is maybe getting a little bit complicated , but it's it the technology is there . And we can also incorporate an L_C_D_ display in the remote , but this will increase the cost . the electronics that actually makes the device work , we've basically got three , simple , regular , advanced , and the price goes up as we choose each of this . If you want the advanced chip it obviously costs more , but it that's what you need if you want the L_C_D_ display . Now I don't know what that is , but I think they think it's quite important and we might want to incorporate it somewhere . ou our real expertise is in push buttons , I have to say , but maybe you think that's old technology . We can either go for a really cheap model , keep all of the costs down , which means a flat plastic case with an ordinary battery and simple push buttons . Or we can have something that looks a bit nicer , I think it , won't necessarily l look like a pineapple , but that may or may not be a good thing . but it could have an L_C_D_ screen and it could have multiple scroll buttons , and it could have the the company's new development of the sample sensor and speaker . industrial designer: Yeah , marketing: do you have any idea if if this could if the fancy model could be done in twelve Euros fifty ? industrial designer: I'm afraid I don't have that information available . Because , you know what , I'm being quite serious when I say that that the things I mentioned are hot . marketing: You know , if if what you're telling me is is some of these things aren't just f aren't feasible , maybe we could something about naming , we could call it , you know , Blackberry . user interface: Bear bear in mind it has to be the colours and styles of the company , marketing: That's user interface: so what I had been thinking was something chunky and yellow and plastic with black buttons with a logo on it . user interface: But I I don't know how important that is to keep it exactly the colours of the Real Reaction company . But yeah , industrial designer: We we could we could do a double curved rubber one , marketing: I'm trying to streamline mine a little bit . industrial designer: which would allow say a banana , but unfortunately I see from my notes that if we do that , we have to have a push button as the interface , marketing: Yeah . user interface: Shall we wait 'til I've 'til I've showed you what well , my extensive presentation on what sort of interfaces are available . industrial designer: user interface: F_N_ and F_ eight , did you say ? project manager: Yes . marketing: Oh I think Florence resolved it by industrial designer: I If you do F_ F_N_ F_ eight again , it's it'll project manager: Do it again . project manager: Keep doing it until you get it in both you get it there , you get it yours without that one , industrial designer: I think it yeah , you you will do an project manager: and then you get it with both . I don't actually have a huge amount of different information then what Kate says , project manager: Okay . user interface: just that my method was to look at the , well , my my inspirations , which was a big collection of lots of different models of remote controls and other things that use a similar sort of thing , including M_P_ three players , like you know , hi-fi remotes , not just television and these things . user interface: having a think about the feature of ea the features of each ones , what functions we actually need , and then how to group and arrange these on the actual the actual plastic or rubber hand-held piece . I've been especially interested in the iPod style scroll wheel , which Well , I couldn't find a the picture of the iPod w only linked to a web browser , so I couldn't copy and paste it , but it had a similar thing to this thing on the right . user interface: So I was thinking that a really simple a really simple interface with just a couple of scroll things on it and then instead of a display the display could appear on the television screen . Like , you know , you press enter and it comes up with what's showing on that channel at the moment , and you can do you can scroll along and it'll show you what's on in the next half hour , and you scroll up marketing: user interface: and you can see what's on the other channels while you're watching the same channel on the screen . user interface: which is really nice and fun and good to hold and nice , big , easy buttons to press , but still quite simple and quite cost effective . So project manager: user interface: what seems kind of ideal for me would be to just have a fairly simple , not fancy but not totally minimalist , just pretty simple plastic , probably , I was thinking , yellow and black , just because that's the company's colours , with very very few buttons , but that would correspond to a screen that would appear on the television screen , like , you know , just small along the bottom instead of instead of having the iPod style display screen on the actual remotes , which is far too expensive . user interface: And when you've got a screen sitting there in front of you , you might as well have it appearing on the screen in front of you , it doesn't obscure much of the actual picture you're watching . user interface: And so on that you can , just much in the same way as an existing Sky remote , scroll along , scroll up and down . titanium would be great , but I think it might be a bit too expensive and too kinda spacey . If we're k trying to keep it colourful and slightly organic , then I think titanium's too futuristic . industrial designer: It's difficult to make fancy shapes in it as well , we can't for example have a double curved case in titanium unfortunately . user interface: then industrial designer: And the the having the the the screen on the television screen I think is a good idea , 'cause otherwise we're we're putting up the price not only for putting building the L_C_D_ in , but for the electronics as well . user interface: Like when when when you've got when you've got the screen there , it doesn't have to be anything fancy , marketing: It's a duplication . user interface: just a little menu showing yeah , a menu , you go into one menu and then it can have your different options , whether you wanna change the settings or the you know , your information about programme that's on at the moment . But as for actually arranging them let me go back to the to the picture of the kiddie one . And I quite like it , 'cause it's just smooth and hand-held and it's got these easily reachable buttons that quite nicely spaced out , so something a bit like that with buttons arranged in a kind of circle . industrial designer: Do you want scroll buttons in that as well ? user interface: I I was thinking not actually scroll , like a like mouse scroll , but you know , a I can't quite d describe it . user interface: so you pick your menu and then your different options and when when you click on each one , it you can go into a new menu for that . marketing: user interface: Really we'd have to use something to show you , industrial designer: Yeah . I think I think that's a g nice clean design , user interface: but industrial designer: it's playing to our strengths which are in push button technology . But they all have this this feature of this It's not quite a scroll wheel , but it's a kind of selection in this circle , project manager: It's a selection wheel . And then and then Yeah , so either a channel up and down , volume up and down , next appearing programmes up and down , and then also when you get into the different menus on the screen , it's got your things like settings and contrast up and down . project manager: marketing: Do you think with project manager: user interface: Might take up your whole living room . marketing: It seems that that you guys are quite keen on the plastic , perhaps the something reminiscent of the child's remote . We we could actually do it in rubber instead of plastic if you'd rather if you feel if you like the spongy user interface: That also is possible . I'm thinking maybe we need to be a little bit more abstract if the design constraints are so project manager: Okay . user interface: just something else I need to bring to your attention is have you have you seen these on a remote ? This is actually the volume up and down , project manager: user interface: which , when you first look at it , you expect that to be the down , because it looks like a downward pointing arrow , marketing: user interface: but it's actually the V_ to indicate that it's the volume , so we do need to avoid little ambiguities like these . If we're having the scroll wheel , then it's gonna double up as all the other up and down functions . We have about ten minutes left , in which time we have to make some decisions on the remote control concepts . we need to come up with some specifics of the components , the materials , things like making the decision on the energy and the case and the interface type things . They want us to decide what form of energy are we going to use , which the choices that we've discussed were pretty much battery , kinetic or solar . this is where Kate's expertise comes in , and our decision making will be a little bit guided by Kate at this point . industrial designer: project manager: The You were saying that the kinetic would be useful , that is you just have to move it some and you'd be able to use it as opposed to a battery that you have to either put it in a recharger or keep replacing the batteries . or solar that you'd have difficulty with it if it's a dark day , that it'll die on you , and no way to do it . project manager: so what's our pleasure here , what would be the cost consequences of each of the three ? industrial designer: Oh unfortunately I don't have costing information . industrial designer: I i in terms of workability , I I think the the two front-runners are the standard battery or the kinetic , project manager: 'kay . project manager: What's the feelings of the group on the kinetic ? marketing: I've used kinetic in terms of watches and it's very very handy , you don't even notice that it's there . Sounds like it could be g a really good economical marketing: It's user interface: it would make the whole thing a lot lighter , more convenient . marketing: as , you know , user interface: 'Cause it's really a quite attractive thought , marketing: throw the banana , you know , just gotta keep it moving . user interface: isn't it ? It's like yeah , project manager: So the consensus seems to be use the kinetic if it's at all possible . marketing: Be user interface: But it does depend how much how much it costs and how much more development and research it needs . industrial designer: 'cause I'm conscious that watching T_V_ can be quite a sed sedentary activity . marketing: But I could market that as a as a a I was thinking actually a a cost saver down the road , in terms of battery , you know . industrial designer: Oh right , okay , project manager: the next thing that they wanted us to do was look at chip on print as a decision . industrial designer: and I would certainly recommend it , I think , because I'm not sure I have an alternative . user interface: project manager: What about the ca industrial designer: I i it it's just the way that the the the th the way it's ac it's actually built project manager: yeah . what about the case ? I think they're talking there about do we want wood , plastic , titanium or rubber , industrial designer: project manager: and I think we've discussed not having titanium . What's the pleasure ? industrial designer: Well if if Sarah's keen on a spongy feel , the the rubber that we're talking about is the same as you have in those little stress balls , so it's marketing: That's exactly what I was thinking . project manager: What about you ? user interface: Do you not think it might need like a kind of a hard plastic inner shell with the actual delicate workings inside , and then a kind of spongy Yeah , s thick spongy cover , marketing: . user interface: so it feels like the whole thing's spongy , but actually you're not damaging anything by squeezing it . user interface: Because you could just get carried away with the with the tac industrial designer: I'd I'd need to talk to manufacturing again about whether that's actually possible , but I agree , it's sounds like a nice idea if it is . Well you do get a bit carried away with things that are tactile , you just wanna stroke them and squeeze them , project manager: . industrial designer: I should I should r marketing: I su project manager: I'm sorry to push you , but we only have a couple minutes to finish with . marketing: Then I'll just say I support either from a marketing point of view I support either decision that the designers make on that . No a scroll Well , like four buttons , up , down , left and right with enter in the middle , that will correspond to a menu on the screen . industrial designer: Which I think technically is just push button and I'd certainly support that that user interface: Yeah , industrial designer: that brings the cost down quite a lot user interface: I'd like push buttons with industrial designer: and it's something that we're an ex the company's an expert on . industrial designer: project manager: And they actually want a look and feel design , user interface design , you can look and see this as well as I can . industrial designer: You know , I think the the company's s next project should to design a better overhead device that switches immediately
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industrial designer: project manager: almost , there's one more thing I have to get out of the I have to make sure that this attachment will open . Does it come up together or disappear one of them or what ? Ah , we came up together , we're good . Our agenda is , as before , for me to open the meeting , for us to go over the previous minutes , then for the two of you to present your prototype and for you to g Sarah present the evaluation criteria . And I know what you're all thinking of , oh my , because we're only given a forty minute time period to get it all in , including the production evaluation . So the first thing I have to do is close this so that I can get to Where is it ? marketing: Red . from meeting three , is it alright with you if I don't switch it to show , just use it as is ? 'Cause this way I can more easily flip it . Okay , obviously all of us were here for the last meeting , we reviewed the previous minutes before that , each of you made your presentations . The market trend of fruit and veg , spongy , fancy and elegant more than technologically innovative and that more than easy . we would use plastic with a rubber casing , I think was the consensus , powered by kinetic energy . looking like a scroll , but it's really a push button technology , excuse my spelling that was actually in use , that is behind the scenes is push button which we according to Kate have a very good grasp on doing that in production . we decided that separate fashionable covers covering your fruit and veg might be a separate product that could be suggested to management . and as suggested yellow with black buttons with the company logo , a slogan and image might be a good idea based on the requirements that have been provided to us . we did have a few production issues and coordination of the various bits and we had some conflict of ideas and cost constraints and we ran out of time . user interface: Yeah , well you see , each made one , we didn't have enough yellow dough . user interface: It is curved , easy to hold , hand-held , nice and small with big easy buttons . This is like a scroll , but they are push buttons and they enter takes you into the different menus . this is on off switch , 'cause I think we do need that , and I think it gives it a nice balance . user interface: as for what it's actually made of well the function of these buttons is up , down , left and right in the different menus . The main feature of it is just a simple design , simple , lack of buttons all over the place . material , I think Kate's gonna tackle that quite a bit , but I think we have two different options , because we did make a another one , which wa is in the shape of banana , it's just if you can imagine this as yellow with black buttons , like just like this but in the shape of a banana , project manager: user interface: which is also nice and easy to hold and feels good and has a similar sort of scroll push button technology , just a slightly different design . project manager: user interface: Also with on off switch and infrared I had envisioned it in hard smooth plastic . So like well , I dunno , what's it like ? I guess like an existing remote control , but molded and smooth . Whereas otherwise we'd thought , like with this one or mix and match , just we were gonna see what you thought , the a more spongy rubber cover with spongy buttons . So we have the two options we can follow , either the smooth hard plastic or the spongy rubber , depending on cost restraints . user interface: Well colour , I think I definitely have a preference towards bright yellow with black buttons , because that's the company colours , but if anybody's got any other suggestions , I'm quite willing to consider them as well . So , it just depends what you think about these ideas and if I'm yeah , maybe , Kate , you better say what you think about them . We're not absolutely sure about a combination of the two , but it can be either of those . and as for the the actual components , Steph just said this is a quite a cheap device to manufacture . the the diode that actually does the infrared is at the end , it's the stalk of the banana , or it's just the thing at the end of this version . user interface: I thin as for as for the fruit or organic theme , I guess this one is obviously fruit shaped . This one has no obvious connections to fruit , but because it's round and molded , it kinda makes you think sort of organic , touchy-feely , kiddie , it's more like yeah , you'd expect it to be like a child's sorta toy remote control instead of a real one , which I quite like that sort of image . 'Cause it's very big and chunky and child-friendly and industrial designer: Would you care to examine the prototypes , see how they feel in the hand ? user interface: Hold them , you see , you know . Curvature , is it to your liking ? project manager: Oh I see , the on-off's in the back . project manager: I could see this thing , unless it's reinforced , having a problem with the you know user interface: Breaking , project manager: yeah . Well you see , that's why hard plastic would be quite a good thing for it , because then it'd just be rigid . user interface: Yeah , we really like we really like that design , marketing: It's really kind of a user interface: it looks just like a logo , that arrangement of the keys . user interface: just up , down , left and right , and we think we could make that quite a good feature . user interface: it that's what it makes me think of , mobile phones , marketing: industrial designer: user interface: I was try I was thinking , moving your thumb like this , what does that remind me of ? industrial designer: And it's a very simple design , marketing: Yeah . marketing: It's also in terms of being lost it's it's quite it looks quite different . marketing: You know , I I d I have several four remotes , and they all look the same until you get up close and you have to user interface: Yeah . user interface: the thing is we do need to develop our technology of actually how to program the menus and what sort of , you know , text box is gonna appear at the bottom of the screen , marketing: This is going to be a heavily interactive evaluation , and the method here is to evaluate the new remote control in terms of the user requirements and the hot trends introduced by the marketing department . So , this means we're going to go over the priorities that were raised by the consumers a as well as incorporate all of our insight into this evaluation exercise . So I'm going to go and use the whiteboard , and I've made a list of criteria to look at , and so I'm gonna I'm gonna leave this up as the last thing , but for the evaluation it's going to be one is true and seven is false , going over these different criteria , so one true seven false and I'm gonna now use the the board . So fancy , technologically innovative , easy to use , trendy , buttons , excess buttons , good buttons , ugly , sellable , and other . And in fact I hope that you all introduce some additional terms , because these are things that have been brought up , some of them seem rather close , user interface: Yeah , what about price , is that gonna go on there as well ? Price of materials . user interface: Not that we actually know anything about it , industrial designer: user interface: but we can we can pretend . marketing: okay , so wha how do we feel in terms of is this fancy ? user interface: It depends what what you mean by fancy really , 'cause when I think of fancy , I think of it's got lots of extra sort of fripperies and , you know , like baroque curliness and which marketing: user interface: I'd call these quite minimalist , industrial designer: Yes , a plain , simple , clean design . user interface: simple and plain , but I do see what it is heavily reliant on appearance instead of pure functionality , marketing: user interface: I think just maybe we need a different word other than fancy , I'd say maybe aesthetic . marketing: Yeah , no these aren't the exact terms that the user interface: like stylish or aesthetic . We're gon let's use elegant , although the the the people , the word on the street is is user interface: Fancy . N that user interface: Did you just break the pen ? project manager: marketing: yeah the is fancy . we'll call it E_F_ , do we do we think that perhaps and maybe we should say the yellow ? Should we go with the yellow in terms of I think that's a really superior user interface: Yeah , I think we n we need to marketing: they're both user interface: they're both yellow with black buttons , it's just that we didn't have any more dough to represent that , marketing: Yeah . user interface: So what we re really need to decide is whether we want the actual banana shape or just a a purely blob or some sort of abstraction in between the two marketing: Yeah . user interface: that isn't that is more curved , like a banana , but that isn't actually recognisable as a banana , you know , with the grooves and the stalk and stuff , marketing: As a banana . marketing: I think that many of us are abstract enough to look at the yellow one and say we'll call it the banana . marketing: And of the two I really like I m I like the banana , project manager: The chunk . user interface: So that's maybe not something we have to decide just right now , is it . Unless do you guys wanna evaluate both ? project manager: I think between the two , somewhere between the two is true . industrial designer: Yeah , I'd project manager: It's more true than false , about a two . user interface: industrial designer: I d I don't think that's what we're aiming at with this concept . industrial designer: I think we're using simple components that are gonna be robust but not particularly innovative . user interface: Well , maybe only a two or a three then , 'cause it's no we still haven't decided about specific sponginess or specific industrial designer: We have the worry about how robust it will be if it's it's curved as a banana but spongy . industrial designer: I think user interface: Yeah , I don't really think that's gonna work , industrial designer: yeah . Sellable , quirky , you know , something people industrial designer: Yeah , I think they're different , aren't they ? user interface: Well it is quite it is quite quirky I think . And I was I was thinking of other things in terms of could we say it's cost saving ? With the user interface: Oh , we also need tho think about the energy . user interface: Yeah , but we haven't completely developed that side of it yet , so we're not completely sure about that , marketing: Well user interface: but yeah . marketing: Anything else ? Including price , do you have any idea about price or other features ? industrial designer: Well I think our instinct is that it should be pretty cheap to develop . So true one or should I go to two or three ? industrial designer: I'd put it at one I think , but I dunno , what do you user interface: I would say maybe a two , marketing: Okay . user interface: 'cause we still we need to get somebody in who is good with the programming for the menus and things . industrial designer: Yeah , true , user interface: it's not just like it's not like ev you know , on a normal chunky remote every button res means something different , project manager: Yeah , that's not a cheap thing to get . user interface: whereas this one has only got the four buttons and they all they mean everything , depending on what menu you're in . marketing: other ? Anything else you guys can thing of ? And I'm gonna actually change a couple of these so then I'm gonna instead of ugly I'm gonna say it's attractive and then make that true , so that user interface: Yeah . Yeah , be you know , user interface: As for marketing: so it doesn't ruin the polarity . user interface: see if we're technologically innovative , I'd say it is quite innovative , because there aren't really many that have this menu idea instead of all the extra buttons . user interface: I know we're not doing anything involving internet or speech recognition but but we are at the upper end of the push button market . Well if you g let me know if if any of these if you if you all can think of any other thing to change here if you th if you think I should change the innovative or add other features . We're a little over halfway through the meeting marketing: So project manager: and the next big thing is the finance . And we're going to raise what's called a sp a spreadsheet that they provided to me . project manager: what's a hand dynamo ? industrial designer: That was the crank , wind-up crank on the side . Yeah , simple , 'cause we've just got push buttons , so we can do it all with simple which is the ch should be the cheapest . project manager: Okay , the case will be uncurved and flat or a single curve or a double curve . It's industrial designer: Yeah , that that one is single curve , project manager: that's one . industrial designer: isn't it ? do we have project manager: And that's user interface: What does double curved mean , I don't understand . Yeah , I do I don't think we need that for either of them , user interface: Oh no , we don't need that . industrial designer: you can do a banana in single curve , project manager: No , user interface: Single-curved , I'd say . And did we say plastic ? industrial designer: Yeah , can we do some what ifs , 'cause it may project manager: Yeah . industrial designer: I I still quite like the idea of combining plastic and rubber myself , marketing: One , two , three , four , five , six . We'll come back , if we can , to the rubber being added at the moment , that's where we are . industrial designer: Do we need to say how many buttons , or project manager: Whoops , don't want that , not yet . industrial designer: or d is it just one ? project manager: No , it just says push button interface . project manager: And the buttons Wha what is the buttons made of , rubber ? industrial designer: they'll be rubber , yep . industrial designer: Actually , does tha does special material mean that plastic is not a special material ? 'Cause I think they can be plastic . industrial designer: It's just one , isn't it ? project manager: we only need one of them . and the total cost has been calculated as nine Pounds twenty out of the twelve and a half we were allowed . industrial designer: Do you do you need to double click on that to open it ? project manager: Yeah . That's the only Excel document that will be in there , so it's there for all of us . Okay , so , are they under twelve fifty ? Yes , go to the project evaluation , next slide . project manager: means , of having whiteboard , the digital pens and all that kind of good things . project manager: user interface: Yeah well , 'cause it's so hard to describe what you mean just with words and pointing at photographs and saying , well we quite want this , but imagine it rounder . So much better just to go and , you know , this is it , this is what we want . project manager: did we find any new ideas ? marketing: I think with the marketing element of fruit shaped I I that really opened my eyes . Good work as a design team , industrial designer: Yeah , I think we're a good team actually . user interface: because we industrial designer: I'm not sure all the wires are really great though . marketing: I can give you a number , industrial designer: hang on , Oh we haven't heard . marketing: it's the average evaluation score is one point eight eight , so it means w you know , I can I can spell it out . There were six true or ones , four pardon me , two s almost true or close to true , so that was four points , and then one false , seven points , so seventeen divided by nine we're between one and two . I would say that's ex excellent in terms of ho how much we adhere to the ideals of the market place . And the the only false one is because we've chosen to keep a simple old technology , marketing: To maintain old technology , exactly . user interface: which if it works perfectly well I see no point in improving on if it works , marketing: Yeah , yeah . project manager: And we've therefore we have to do the final questionnaire and do the meeting summary , I have a final report to present , and then we're done . one thing I wa I wanna do is save everything in the right files , because I don't think everything is saved
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So does anyone have any thoughts as to the tool training that is required ? industrial designer: Tool training user interface: I'm not exactly sure what you mean by tool training . user interface: marketing: project manager: Oh I see , so we shouldn't really be Oh right okay , so . So we have the project team , which is to basically to come up with a new r remote control device . industrial designer: project manager: we have the starting base was the original which has been in existence now for a period of time . And our idea is to to make the new remote control device more user friendly than the previous one , and to to be trendier , to be with it , and therefore to to get a bigger market share and bigger audience . project manager: So method of doing this is split up as you can see into the functional design , the conceptional design , and the detailed design . So in each of these phases we'll basically be handing over to yourselves , the designers of this this device . project manager: And having meetings so that we can during the course of the day come up with a better better inst implement than we had before . marketing: user interface: project manager: Right so everyone's to supposedly draw their favourite animal over on the white board over there . marketing: Your microphone's just project manager: I take it that user interface: Are we supposed to do this right now , do you think , or ? project manager: I would I would guess so . and this would be because they're very independent , they're very intelligent , compared to dogs maybe . I'll I'll user interface: Shall I rub that out , actually ? project manager: I don't see as there's any need to . project manager: We've had more time to prepare over this side , industrial designer: There's one . I'm gonna go for the bear which I'm be able to draw very well , project manager: You get marks for artistic impression . user interface: project manager: user interface: marketing: industrial designer: and I like my animal that looks nothing like a bear because I dunno maybe because there's so many cartoon characters made up after the bear like the jungle book characters and stuff like that . And they're always happy , so whenever whenever you're feeling sort of a bit a bit down or tired , they're always coming up and they're always quite excited . project manager: industrial designer: user interface: marketing: Okay , that's why I like dogs . Well I've not actually had too many pets over my time 'cause to be honest with you I'm not too keen on them anyway . So what my daughters have got at the moment is they've got a few fish and so hopefully won't prove too difficult to draw . And one of the best things about fish is that they don't really take too much looking after because with most of the animals if you're going away on holiday or whatever , you've gotta spend money or get a friend or whatever to look after them for you . Whereas if you got fish , you just gotta put the food in a a a dripper feed which feeds them over the couple of weeks that you're away and change the water every couple of months , and buy in a few plants , so . Other than the fact that they keep dying , industrial designer: project manager: fish are are not are are are reasonable pets in that they're low maintenance . And therefore making a profit margin of well not actually a profit margin it's because obviously you're gonna have overheads and various other costs to take from from that to give you your profit margin per unit . And so depending what the the overhead costs are will determine how many units we're looking to sell or projecting to sell at this point in time . So I guess we're looking at having a discussion at this point in time to help you folks design our our new model as it were . project manager: So any any thoughts ? industrial designer: I with some remote controls the buttons were a little small so they're quite hard to press so maybe we make something with easy to press buttons . project manager: Okay , so so basically we're looking for some we're looking for a device that is robust and and therefore won't get damaged too easily . project manager: we're looking for a device that is What was the other things you said there ? industrial designer: sort of easy to use so the buttons are accessible . user interface: Can I just check ? Is this just a television remote ? Because a lot of systems are kind of T_V_ video combined now , or T_V_ D_V_D_ combined . industrial designer: user interface: Or is it just a television that we're supposed to be doing ? marketing: . industrial designer: project manager: But it seems to me sensible , user interface: project manager: 'cause as you rightly said , there's nothing more annoying than having three or four devices littered about the about the room . one of the things we found from the market research is that people often get confused by the number of buttons on them as well . And sometimes they sort of remote controls defeat their own purpose because you're sat in the chair and the remote is somewhere else in the room . So whereas in the past you'd have to get up to change the channel , now you have to get up to sort of pick up the remote . So so I don't we need to sort of maybe think about how we could maybe develop a remote control which moves around the room . marketing: That's that's maybe something for the future when you can talk to your television , but industrial designer: Yeah . You can't have both the th the one device and then have few buttons on it to marketing: Yeah . project manager: 'cause you want you want simplicity as well , you want any idiot to be able to use it . project manager: you could argue that experience of using devices and similar devices as people get more and more used to using remotes , therefore they're more with handling them , industrial designer: Yeah . Or are we just doing the design of the remote control itself , or sort of the instructions that would come with it ? project manager: Better instructions . we've done some research about sort of you know what the cutting edge sort of hand held devices are , and a lot of them sort of use you know they're like they're like mini laptops . marketing: So it's possible that we could devise a system where where you're you're basically sort of holding a a miniature computer which is controlling all your your sort of your television , your stereo , and where you know if you buy a new thing then it sort of you can link it to that as well , maybe . project manager: So Right , so we've got I_D_ the Come on , where's my marketing: If you just click return it should be okay . So we've got function Oh what happened to the user interface: I think that might be back to the start . marketing: project manager: Okay , so we've got the working design for I_D_ . Are we all clear what objectives we're looking to meet in the next thirty minutes ? industrial designer: project manager: And I guess I'll try and write up some minutes of this meeting to to give it to you for the next meeting . user interface: I'm not exactly clear on what we're designing the rem remote for . user interface: Is this a mun multi-functional one or do we decide that ourselves as we go away and work on it ? industrial designer: I think you just said at the start it was a television remote control , project manager: Television remote control . project manager: That's true , 'cause during during the course of our day we might make decisions based on information or meetings that would change where we're going . project manager: But at this point in time I think you're right that shall we make it just a T_V_
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So basically we've got three things , and we've got forty minutes in which to for this meeting to to discuss the various options . industrial designer: We have a I guess we have a presentation each , 'cause I've got one . so do we want to do the presentation first , or do we want to W I I got or or three things basically , relating to the remote being only for T_V_ . project manager: So in fact it actually f we won't be forestalled in a sense . user interface: What is it ? industrial designer: I'm not quite sure how it user interface: I think you've got to do control F_ eight . user interface: Ah there , marketing: Oh hang on , user interface: it's doing something . I've just got three sections , first is the research I made on the on the remote control itself . And then also the methods in which these components interact together for the remote to actually do what you want it to do and how it connects with the television . industrial designer: We then have the user interface , which is basically the like the the buttons on the actual remote . And then the sender , which is usually , I've found , an infra-red device which sends a signal to the actual television . and the last part is receiver which is important in the system but is not actually part of the remote itself , because that's obviously found in the television . I'm gonna have to actually draw on the board because it was a little tricky on PowerPoint to get this working , so . S do we have a cloth to wipe this down with , or ? Oh I'll j project manager: there's the rubber on the right , I think . Okay , so we start off with a battery suppl no , a power supply which we'd probably get it's probably gonna be the battery . we then have a particular button , which may be that's obviously there's lots and lots of different buttons . that sends after you press that that sends the message to the chip , which then sends It sort of interprets which button you've pressed and then sends the appropriate message to the sender . That's the remote in itself , that's the components of the remote and how they work together . this is the chip itself , which then , and that's the that's the infra-red sender . going on to personal preferences , I've said that battery seems the best option for the actual remote , just because of the size . You don't want a a cable attached to the remote otherwise it's not it's not really a remote . and then the sender , marketing: industrial designer: and infra-red has been used quite successfully . so the m basic method of this is to send a signal from the remote to the television set , so that a desired function is performed . an example of the function could be to change the volume up or down , so obviously you need two different buttons for that . by the look of it they both have kind of play and fast forward , rewind functions , so I think they incorporate a kind of video function which we won't have to worry about . So , it's got nice big buttons , it's got a very limited number of buttons . I like the use of the kind of symbols like the triangles and the squares and the arrows as well as the words on the kind of play functions and all that . user interface: Will you be presenting that in a bit ? project manager: But I got I got an email that basically said to make sure that whatever device we come up with at the end of the day had to incorporate the corporate colour and slogan . So I'm guessing that I notice on the bottom there it's got what's that ? A_P_O_G_E_E_ that might be the corporate colour scheme , although the only the only colour I can see in that is the red . industrial designer: Would you be able to get rid of the the extra buttons here , the the sort of circular section , because that seems to be for a video as well . So we could dispense with that little bit as well and just get it down to just the numbers and the volume . Possibly ? user interface: What do you mean by the circular section ? industrial designer: J yeah yeah yeah j yeah user interface: Like all of that bottom bit ? project manager: industrial designer: just this little bit is that I think that's still a video remote part , user interface: Yeah . project manager: Well b w user interface: how often do you use seven , eight and nine ? I think just one to six and then channel up and down should be enough . project manager: Well th the on the user interface: Like how often do you hit nine ? project manager: Well for for general television purposes obviously you have channels one to five at this point in time , marketing: But but industrial designer: It's just people are used to seeing that , so if we didn't have them then they might think it's project manager: But , well possibly but the the other thing is that with the current expansion of channels in the process of taking place , certainly the button up and down , but how many channels do we have to actual television channels do we have to prepare for ? I would have thought that it's forever expanding and at the moment we've got although you've onl you've got the five standard , you've got the B_B_C_ have come up with a further six industrial designer: project manager: and there's I don't know exactly how many channels there are on when you take into account Sky and various other various others . project manager: So I would've thought that we wouldn't , you know , rather user interface: . project manager: Okay , if the time of flicking from one to other , but presumably it'll take a second user interface: project manager: 'cause you have to be able to stop it . Maybe you could have a fast forward on the on the channels that w and then you could dispense with more otherwise . industrial designer: user interface: some remotes have kind of favourite options where if you always flick from channel one to channel six , if that's a favourite you just like by-pass two to five . industrial designer: project manager: Yeah , I s I suppose in a sense you could have if you've got a hundred channels then if you had sort of an easy way of getting rather than having to go one to a hundred , you could go one to one to ten , ten to twenty industrial designer: user interface: . project manager: and then have a second button to get you to the actual channel you want marketing: user interface: But I think a lot of like Cable and Sky and stuff , that would be tuned to one channel , and then you'd have another remote for all of those channels . industrial designer: I suppose with nine you've got the the like the last one which makes the tenth means you it's like multiples you can put them together so you can make any number . industrial designer: So with that we'd kind of by-pass any problems with project manager: Yeah Well that's true , yeah , industrial designer: Yeah . I think that's just for a video , so we wouldn't need any of that at all . industrial designer: So we could get it down to what ? project manager: If it's just for T_V_ , which is what it is at the moment . industrial designer: So we get to How many buttons have we got ? We've just got ten , eleven twelve th We got fourteen that we need . Well we've we've got that it's remote for T_V_ only otherwise project would become too complex with which would endanger the time to market was one of the considerations . project manager: I'm I don't know d did you have that information behind the marketing , marketing: project manager: or was I meant to give you that information ? marketing: I'm not sure . project manager: Right , okay , so basically time to market seems to be important , therefore speed of delivery . industrial designer: user interface: marketing: user interface: Okay , so is everyone happy with that ? industrial designer: Ah yes yes , that seems good . industrial designer: marketing: Right , we've done some research into the functional requirements that people want out of their remote control . And first off we should state that th the remote control's for controlling the T_V_ and how do people use it ? We asked them sort of which buttons were useful for them . how d how does a remote control look and feel for them , and what improvements would would they like to remote control . And we did that by sort of giving them a questionnaire that we'd prepared and asking them to fill in the answers . And three quarters of them found that remote controls are ugly and that a sort of even higher proportion would spend more for a sort of s a fancier remote control And that of all the buttons on the remote control , the sort of setting buttons for sort of the picture picture and brightness and the audio settings , they weren't used very often at all . And young people were quite receptive to this , but as soon as we got sort of over about into a thirty five to forty age forty five age group and older , people people weren't quite so keen on speech recognition . There's a lot more th there's a lot lot more older people who didn't know whether they wanted it or not as well . we also asked what frustrated people about remote controls and the number one frustration was that the remote was lost somewhere else in the room and that they couldn't find it . And the second second biggest frustration what that if they got a new remote control , it was difficult to learn all the buttons and all the functions , and to find your way around it . Okay , so My personal preferences from the marketing is that we need to come up with some sort of sleek sort of good looking high high-tech A design which looks high-tech , basically . and that we should come up with fewer buttons than most of the controls on the market , and we should sort of concentrate on the channels and sort of power , and also volume and that sort of thing , as as Louisa said . we could maybe come up with a menu , a sort of a an L_C_D_ menu for other functions on the remote control . and maybe we could think about speech recognition as well , because sort of young people are perhaps the ones that are gonna buy buy our new product if we aim it at sort of you know sort of a high-tech design . And we could maybe think about using speech recogniti recognition as a way to find the remote control if it's lost in a room , rather than sort of having it to speech recognition to change the channels . 'Cause there's a problem with that in that the television makes noise , so it could end up talking to itself and changing its channel . project manager: What was that last wee bit there ? user interface: Do a lot of marketing: about speech recognition ? project manager: Speech recognition , user interface: marketing: Yeah . marketing: Youn young people pref Yeah , they s they said that they'd be interested in a remote control which offered that possibility and as you go up through the age groups , people got less and less interested in sort of a a remote control that you could talk to , so . industrial designer: No what I maybe think is it seems the technology would be quite advanced for that and they might end up costing more than our twelve fifty budget for for the speech recognition . industrial designer: And possibly the thing about the about the remote being lost we could have You know with your mobile phone , you lose that and you can ring it . Maybe we can have some kind of sensor which is kept somewhere where you can some kind of buzzer system between the two . Yeah , we'd have t that would mean we'd have to put two products together as well , industrial designer: That is true , yes . user interface: There's key rings that you kind of whistle at or clap at , I can't remember , and then they whistle back , or something like that . So industrial designer: So I guess it'd be something we could like attach to the or like the same technology could be put inside the inside the remote . project manager: Well if you're trying to avoid having a second product 'cause obviously you could have a second product that gave you the right pitch which would set the remote off to say here I am sort of thing , you know without sound recognition . I dunno talking about vo obviously if you've got voice recognition then you can do it in that way because it'll recognise the voice and you can give it a command , a set command whatever that happened to be . project manager: But you've then got the point if if you're not going with voice recognition then industrial designer: you could have an option to turn it off . industrial designer: So that would solve the problems with the T_V_ kind of speaking to the remote and changing its own channels . marketing: project manager: So Any sugges Well , any conclusions ? marketing: would it take quite a while to sort of develop the speech recognition software in the remote control ? user interface: project manager: Well if it does then we can't . project manager: because we've got th th three primary requisites from from and email that was sent to me whereby we had The design logo was one , which we've already mentioned . We've got the remote was only for the television and not for because that would make it too complex and we have to get it market quickly . project manager: And the third thing was that teletext as far as the management is concerned , is becoming dated due to the popularity of the internet . project manager: So we're being focused effectively directly at a television and it seems to me that the management is wanting us to go down a narrow path and not opening out . project manager: So anything that is to be added , such as voice recognition et cetera has to be very simple and has to be very quick industrial designer: Has to be simple enough to project manager: because time to market is is critical . S industrial designer: I suppose if we could get something in which was quite quick and simple that would give us an advantage over the other remotes . project manager: Added extras would be nice , but the primary consideration is to get the project finished within this short time window , which effectively now is sort of four hours . d d I think I think first and foremost we've gotta get to the end and then get to the end with added extras if possible . project manager: and how we were planning to proceed so that at the next meeting each person that's got a a a task to do is clear from this meeting what that task is . And then we can report back at the next meeting and say right okay yes , we've achieved this or we haven't achieved this , this is how far we've progressed . project manager: So we have to come effectively to the decision on the remote functions so that you can decide what you're gonna be doing . And if dur between the time of this meeting finishing and the next meeting starting , if you get any additional information that only you have at that point in time you'd think would be relevant to other people in terms of their des decision making process , then we should communicate that as quickly as possible and not wait until the next meeting . project manager: so that rather than coming you know If you get the information just before the next meeting that's fine . Come along with it in the next meeting , we can discuss it then and take whatever action is appropriate . project manager: But if you get it well before the next meeting , let everybody else know 'cause that might have an impact on their on what they come up with effectively at the next meeting . project manager: Right , is there marketing: So do we need to decide on the functions now ? S project manager: I would guess so . user interface: Well I think it'd be really easy and it'd be a big advantage if we did have some sort of kind of whistle back kind of function . marketing: Yeah and Yeah and that was that was the number one sort of frustration that people said , so . user interface: marketing: I don't think there's anything else on the market that does that , so . project manager: I w well i industrial designer: Maybe we should concentrate just on the whistle back function at the moment , project manager: Something simple . if if our primary consideration is to get it there in time , time's short , industrial designer: and if something comes back project manager: you want something to meet the major concerns of the consumer so that we can have that as a selling point for the product , user interface: user interface: And that wouldn't put off the kind of older generation either , 'cause everyone can whistle or clap , and they wouldn't have to be kind of scared of this new technology . project manager: On the basis that if we've got if we're catering to the whole age range , you want something that's easy to do , industrial designer: project manager: now something that doesn't like whis marketing: No not everyone can whistle , can they , though ? project manager: Well I I I don't know . Well If you think that more people can whistle than clap then that's fine , then go for that option , user interface: project manager: but if I would have thought that more people could clap rather than whistle , marketing: No , industrial designer: I'd go more marketing: clapping , I think clapping , industrial designer: Yeah , f more for clap . user interface: 'Kay we've already decided that we don't need a teletext button , haven't we ? project manager: . Ef effectively that's what the that's what they're saying , user interface: Is that one of the project manager: that if if people are now using the internet then you don't need teletext , user interface: . industrial designer: and then the the little digit next to it which kind of enabled you to put them together . I think nowadays you can just get ones where it gives you a sort of a second or two to press another number , project manager: Yeah . industrial designer: Okay , ten numbers user interface: industrial designer: and then some kind of device to allow marketing: Yeah . industrial designer: Did we decide anything about the other functions ? As in setting the audio and tuning it and stuff like that ? You had an had an idea about the menu ? marketing: we could possibly put an L_ a sort of a L_C_D_ menu in , but that again is probably an expense that industrial designer: But just thinking people probably you don't have you only have to probably tune in the T_V_ once , but you have to be able to tune it that once . industrial designer: So and if finally the T_V_ breaks , you get a new one , you're gonna have to be able to tune it . project manager: But the but that's relying on the television market changing to an automatic industrial designer: So that'll be in marketing: Yeah . But at the moment it's not , so it seems to me that you have to have a device that caters , 'cause otherwise it would make it your device would become inoperable , or only operable in certain circumstances industrial designer: Yeah . project manager: And it's also m it's the the product we've got is something that's at the I would have said the lower end of the s of the cost scale , so we're not really going for something that's terribly high-tech . I s I suppose if people are buying remotes , then they're probably buying it to replace another remote project manager: Possibly . marketing: we're maybe talking about replacing remotes for slightly older televisions , so we maybe need to keep the the tuning function in . industrial designer: Would you maybe have like one menu button , then you'd use the other buttons , maybe the number buttons to actually do the separate functions . user interface: and it was too dark , so I had to go through it and turn the brightness up . industrial designer: and then a menu function and maybe sort of a slightly more advanced instruction booklet to come with it , to guide Presu I think it'd be quite hard just for people to grasp just off like the menu use different buttons you maybe have to have like some better instructions of how that would actually work . marketing: I'm not sure whether the sort of having people have a booklet 'cause one the second most annoying thing that people found was having to learn the new one . marketing: So maybe next to each of the buttons , you know each of them could have a number and then also a function written next to it , so you're basically pressing industrial designer: that also goes back to the original design when we saw those two , and there was the one on the left hand side which had all like the double functions and stuff which kind of looked too busy and had too much on it , so . user interface: Well , if we're trying to keep it slee sleek and sexy as well , have you seen those remotes where kind of the bottom bit slides down , so there's kind of everything else revealed ? marketing: Okay . user interface: So you don't use it that much , you don't have to see it all the time . project manager: Right we've got five minutes before we wind up this meeting , so I've been told . And that'll be better for the older generation as well 'cause , well my dad doesn't like anything that you've got to kinda flick through a menu , project manager: Ah . industrial designer: So we're gonna have to have to work out what's gonna be on these other functions as as well . marketing: sorta project manager: That's right so we're dis So you've got which ones are gonna be on the front and which ones are gonna be on the back . industrial designer: So sh Should we decide in the next couple of minutes , and then marketing: user interface: I know it's probably like not an issue to raise here , but the whole thing about not using your standby because of the like waste of electricity . Have you seen the adverts ? Like if you boil the kettle that's full that's a waste . user interface: If you leave your telly on standby it powers Blackpool for a certain amount of time . project manager: So so are you having the stand-by on the front , then ? marketing: Yeah . industrial designer: We can send out a flier with the device saying that you shouldn't leave it on stand-by . industrial designer: are we gonna have the channel up and down as well as the number buttons ? marketing: 'cause yeah the market research said there is quite a lot of people do just zap around and flick , so . industrial designer: So we've got ten eleven twelve thirteen fourteen fifteen sixteen there ? project manager: Channel up and down . project manager: What else have we got ? What was that , sixteen ? marketing: Numbers is ten , volume is twelve , project manager: Volume button . industrial designer: Maybe if we're gonna run out of time , one of us should come up with a list of these and then get back at the next meeting just at the start and say what they're gonna be . project manager: anything else ? You're also gonna have the channel tuner , as it were . marketing: And then maybe sort of an enter button for sort of s you know , saying that you want that particular thing tuned in . So you go up and down and then it pick it finds something and then you wanna press enter to select it , yeah . We don't really need any other audio funct functions because it's just volume up , volume down . user interface: So I think there's quite a lot of like Dolby surround studio , surround sort of things . industrial designer: Do they have their own do they have their own controls on their actual products , then , marketing: Yeah . industrial designer: or do you have to do it via the remote ? user interface: I think they've got their own controls in this kind of like hidden panel . industrial designer: Yeah I suppose if we've got their if they've got their own controls then we can avoid it for ours just to keep it simple . user interface: Oh no , like there's kind of individual buttons for them , like on the T_V_ remote . industrial designer: Maybe unless something comes up then we should I think project manager: Well you might get some research
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Okay , so Right well from the last meeting I was trying to send you the minutes , but it didn't work out too well , so maybe in sort of quick summary of the last meeting , I can quickly give you what we what we had . user interface: project manager: right , so Wishing I hadn't closed the damn Right so we had the fact that we're gonna have the the logo the company logo in its colour scheme incorporated onto the the device the remote device . We had made our decisions about made our decisions about the device itself , that it was gonna be simple to make it enable us to complete the project in time . We're gonna have effectively two pages , a front page which had the features that the the customers most wanted , and then the the backup features on the second page so that it could meet the technical requirements . So basically what decisions have we made ? have there been any changes ? industrial designer: I think we all have a presentation again , project manager: Right . For the components design , next step is basically the the way the remote's gonna work is still the same idea as before . There's a kinetic option , which if any of you've seen those new watches which you kind of you power up by waving around , it just requires a small amount of movement which would mean the batteries wouldn't have to be replaced . For the buttons , we have an integrated push button , which is Oh just to say all all these are supplied by Real Reaction . So I guess for the ease of for quickness and ease we should take them from at least like one of these options . industrial designer: so for the buttons there's an integrated push button , which I guess is just the same as the standard ones . This says it's similar to the button on the mouse for a normal for like like modern computer . there's a scroll wheel which is you know the new mouse has just got like the centre section which you can scroll up and down , which may be for the volume . industrial designer: one issue for the buttons is , depending on which material we use , if we use rubber buttons then it requires a rubber case , so we have to take that into consideration . moving on to the printed s project manager: What would be the cost do do we know ? industrial designer: that's on the next project manager: industrial designer: I th I think the there wasn't too much difference in the cost , that that related to the actual buttons , but it does affect the printed circuit board . Basically for the circuit board which is the middle , it's just see it down there the chips like the like the workings of the actual of the remote . So if we've got the scroll wheel for one of the buttons , that would require a slightly more advanced circuit board than if we just had a standard push button . There's a small unit available through the company which obviously would be an extra cost , but it wouldn't affect the size of the remote too much . and I guess that would require a more advanced circuit board , so there is an extra price in that sense . going to my personal preferences , I thought possibly for power we could use kinetic which is the idea of the watches that you move you move the remote around to power it up . for the buttons , I thought we'd probably get away with just having the standard push buttons rather than the scroll wheel . So if we wanted the scroll wheel and wanted the voice recognition , then we'd have to get a a more costly circuit board . industrial designer: i it kind of depends if we're gonna have the speech recognition , we'd have to probably get an advanced one . industrial designer: but I don't know , so that is something I'll have to look into . project manager: So are we able to make that decision now in a sense that this is the point at which we're discussing that issue , industrial designer: Yeah yeah . project manager: so would it not be best to rather than one way is to do each of the presentations and then make decisions going back to the various presentations as they were . Maybe w user interface: Yeah , that's probably a better one , to discuss it straight away . project manager: 'Cause at that point then you've got the details up there , so if we wanted to know for instance that the scroll wheel required the regular and what required advance . Then if we were able to see that down then we could make the decision at that point in time industrial designer: . project manager: industrial designer: As I say it only specified that we need a more advanced circuit board for the scroll wheel , project manager: project manager: No the scroll wheel required the regular , so the industrial designer: Yeah if if you down . industrial designer: but the scroll wheel requires a mini m minimally a regular chip , project manager: industrial designer: which is in the higher price range . The display requires an advanced chip user interface: I think the scroll wheel project manager: the display requires an advanced chip which in turn is more expense . industrial designer: And note that the push button just requires a simple chip , so that would keep the price down . user interface: Yeah , and if we're going for sleek and sexy , I think a scroll wheel is maybe a bit kinda bulky ? marketing: user interface: I I've got pictures well I've seen pictures with it kind of sticking off the side of it , project manager: Right . So is marketing: So are we going for the w are we going for the simple one , are we ? user interface: Yeah , a simple pushbuttons . industrial designer: Did everyone get this on the speech recognition ? The it was basically what we said before , the idea that you record in a set message , and then it picks up that message and replies to you . Maybe we should go on what we're certain of rather than project manager: So if we go for the simple push button , so effectively we're going for the simple printed circuit board are we ? Or are we going for the regular ? industrial designer: if it's just the push button then it just needs the simple circuit board . But is there any other okay , that's true for the for for that element , but we have to take all el elements into consideration . And so if there is one element that requires the more expensive one , or say the regular one , or the more advanced , then that would have to be the same for all of them . But marketing: I suppose we need we need to find out what circuit board that requires , maybe before we m make a decision . user interface: But the way that I interpret that it doesn't seem to send out a signal to the telly , it just it's like a parrot just rep reply replying to your message . industrial designer: Okay , so we'd have a simple circuit board project manager: industrial designer: and that would be an extra that would be in addition to it . user interface: And I don't think you could really perform any of the remote functions with it . user interface: 'Cause the example that they've given there is good morning coffee machine , good morning Jo . project manager: user interface: But I think that's maybe as far as that one could go ? project manager: Okay . industrial designer: Yeah that makes sense , so we'd stick with the simple circuit board and then think of the speech recognition as an extra an extra possibility . user interface: And it says that project manager: You were you were wanting to go for the kinetic power supply . industrial designer: yeah I I thought so just for just for ease of not having to replace the batteries . project manager: And how does it get charged up ? industrial designer: It's I think it works on the basis they have some kind of ball bearings inside . It's it's some on watches which you you kind of you shake to power it up . industrial designer: So you'd you'd move the remote around a little bit and then that powers it up to use it . project manager: So the speech recognition was Are we going for speech recognition ? No ? 'Cause that required the advanced user interface: I think it would be helpful to find it , but I don't think it'd marketing: Just industrial designer: yeah I think did we decide it didn't affect the circuit board , it just affected user interface: Yeah , I think so . industrial designer: It was just project manager: I had speech recognition requires advanced req require industrial designer: Oh no th that's what that's what I thought , but maybe maybe it doesn't . marketing: 'Cause it's s it's separate isn't it , project manager: Speech recognition you reckon then is s simple . marketing: it's not part of the industrial designer: It's it's just an addition thing it's yeah . project manager: And so we would want it in as an extra because it doesn't appear to cost too much . industrial designer: 'Kay shall I pass on to you now ? user interface: I think project manager: In fact , it wouldn't really cost anymore , would it ? user interface: I'll just just check what it said . Actually I don't think it really says anything about the cost , but it says that it's already in the coffee machines , so like it's already kind of marketing: Yeah . industrial designer: I assume it would cost extra , but Maybe we maybe we'll find out how much that does cost and have to decide slightly later . From looking at the remotes that are out there at the minute , none of them are particularly sleek and sexy . I haven't actually got the examples of the scroll button there , but there's some curved cases that you can see , a range of sizes . Does that move it ? project manager: Sorry ? user interface: It just seems to be skipping on without us doing anything . some of the remotes that I looked at , one of the models da did actually have voice recognition where you could where it was connected to the remote control functions . And it was quite a swish model , where it can control four devices , T_V_ , cable , satellite , video , D_V_D_ , audio . So maybe it's better not to try and compete with that sort of thing and just to market it as a completely different like different viewpoint as a kind of finding your lost control industrial designer: Yeah , yeah . the scroll buttons , as you've already mentioned , there's examples of those , but they don't look as sleek as other models . And there's no real advantage and because it impacts on other on the materials and the price it's not great . There was children's remote , where they just had a very limited range of buttons and they were b bright and colourful and you you could program them so that they could only look at certain channels . user interface: but I don't know if that's really in our field ? industrial designer: I guess I guess we're going for the biggest market , maybe not , user interface: But that's something that's out there . industrial designer: but Was it was it specified that we went for the biggest ? project manager: Well we're to go for the international market rather than a local market but that that wouldn't necessarily preclude user interface: . So you have your basic model which you would sell at whatever , and then you could have additional features in you know like a You'd have model one , model two and model three , and therefore you can sub-divide your market up . project manager: industrial designer: So maybe the children's remote should be like a a next step , but maybe I dunno for ours , maybe we should project manager: Anyway you could add on for an extra package , but on this basic one I'm reckoning that we're going for the basic model to be discussed here and that you would have for future reference the possibility of adding in extra features at extra cost to take care of specialist market segments . project manager: Is that user interface: Right well that's something that we can be aware of . I think because there's already very good voice recognition technology out there , and because ours might not cover the same functions that the leading brands do , it might be a good idea to market it as a finder function . industrial designer: So you also said for going for the international market that some some maybe older people might not like the speech recognition . user interface: Yeah , 'cause I think you program this one yourself , like to say like whatever you want to your question . marketing: Yeah and ours is quite a cheap device , so I don't know how much we'll be able to put into it . And you were talking about scroll buttons ? user interface: yeah I think I think we've decided that it's gonna increase the cost project manager: Okay . project manager: Alright , so we're just gonna have the the rubber buttons , was that right ? industrial designer: Yes yes . user interface: and just to be aware that there are kind of specialist functions and specialist remotes but we probably don't want to focus on those like such as the children's remote . So it gave the example of say your volume buttons for up and down , they might both have a V_ on for volume , let's think how they did this . project manager: Good in in Flip it round in ninety degree a hundred and eighty degrees and have it up and down . So that would show that volume was going up , whereas the one underneath would see the volume going down . What did they say ? I think the thing was that if you decide to do this , to have triangular buttons , somebody might look at this one and say oh well this triangular button is pointing up , and that's the first thing that they see project manager: Right . user interface: Actually that can't be right , can it ? Oh well , no , they might see yeah , they might see this pointing down and think right that's gonna turn the volume down , project manager: user interface: whereas the actual button's pointing up , so the function is to turn the button up . user interface: So , be careful what you put on the buttons industrial designer: So maybe we could have like user interface: and be careful of the shape that you make them , industrial designer: Yeah . So maybe we could have volume written on the side and then up and down on the on the buttons themselves . project manager: And 'cause the idea was to have limited it was to have sizable amount of information on it . project manager: 'Cause it was sixteen buttons , wasn't it that were industrial designer: Yeah . user interface: so what was the decision on the design of the volume button ? industrial designer: Are we are we gonna go through the design of all the buttons at the moment , or are we gonna t marketing: I've I've got some things to say about possible design things from trend watching . Right , I've been looking at some trends in in sort of basically fashion on top of doing the research into the remote control market the the one that's the one I talked about last time , that we'd sort of asked people about remote controls and what what was good about them , what was bad , what they used . And we've also been looking at sort of fa sort of fashions and what people are wanting out of consumer goods at the moment . marketing: So user interface: marketing: So just to summarise the most important things which came out of the remote control market investigation . And then third and l less important than the other two , there should be an ease of use as well . And apparently , the fashion trends are that people want sort of clothes and shoes and things with a fruit and vegetables theme . user interface: industrial designer: marketing: but the feel of the material should be spongy , industrial designer: marketing: which is contrary to last year , apparently . project manager: user interface: marketing: So we need to emphasise the fancy design with on on our remote control above all else . And then also try and add in technological informat innovation which could be our sort of find the thing with a hand clap . And then we need to ma sort of make it easy to use that's as a third priority , so perhaps fewer fewer buttons and functions as we've as we've discussed . user interface: marketing: And then maybe find a way to incorporate these trends so that we sort of capture people's imaginations . So maybe we could make the buttons shaped like fruit and veg , or the the buttons could be spongy , somehow . And then sort of even wackier than that , we could maybe have a fruit or vegetable shaped remote , say in the shape of a banana or something like that . project manager: marketing: How how far we actually want to go along and sort of follow the trends , do we think the trends are particularly important for this type of gadget , or or you know , do they not matter that much ? user interface: I think if you start making the buttons fruit shaped , it might make it more complicated to use . project manager: Well you were just talking about you've got to be careful how you shape your buttons , 'cause you're can mis-direct people . And I would've thought the functionality 'cause the people get cheesed off by things by having to read instructions et cetera , so . user interface: Maybe just one button , say the standby button is quite kinda separate from all the other functions . user interface: And then that wouldn't get in the way of like kinda one to nine , industrial designer: user interface: and it wouldn't confuse the numbers . No th that that incorporates the trend whilst at the same time not confusing people , if you're looking for functionality . industrial designer: Well I dunno I I guess maybe fruit and vegetables may be popular at the moment , but as we know how fickle the fashion markets are , project manager: But what are they gonna be next Yeah . S project manager: But but th but okay but you you can incorporate the tr If y if you change all the buttons then you've got the problem that this year's fruit and veg , next year's I was gonna say animals or elephants or w whatever . Yeah , project manager: That means you're constantly changing your production schedule , marketing: I'm not project manager: and you've gotta make different moulds and everything else , marketing: Yeah . marketing: I'm not I'm not sure what what what the sort of timescale we're thinking of selling the product over is . industrial designer: it just seems realistic that the remote control market isn't the kind of thing which takes in those kinds of fashion trends . project manager: Well user interface: But I suppose as long as it's quite a subtle design , marketing: industrial designer: Maybe still with a rubber design we could project manager: Was that in the sort of fashion sense that this Or was the spongy feel was that sort of fashion ? It was , wasn't it ? marketing: Yeah . project manager: So the user interface: It seems like you're gonna have rubber cases , as well as buttons . user interface: And that you can make them curved or double-curved and that would be the kind of sleek and sexy look . industrial designer: Oh yeah yeah one of the things were if you had rubber buttons then you had to have a rubber case . industrial designer: oh no no no user interface: Oh right , that fits , doesn't it ? industrial designer: sorry it's if you use the rubber double curved case then you must use rubber buttons . user interface: And that would fit in with what we want , wouldn't it , for the spongy feel , to have everything rubber . The m the main problem is how f how frequently do the fashions change ? 'Cause in essence in the production you want things to stay you want to basically mint them out marketing: project manager: 'cause if you've got fashion changes and that you're incorporating , then it means that your stock is is last year's stock marketing: project manager: and therefore you're selling it or having to sell it at a discounted rate which you wouldn't want to do . Whereas if you kept the product the same but you could have a difference from year to year , it seems to me that you could incorporate a fashion statement if you like , rather than changing the whole kit and caboodle . project manager: You're just changing one aspect like like the standby button or something like that , industrial designer: Yeah . project manager: and especially 'cause then you could make it something that industrial designer: I suppose we maybe are limited in the fact that we still have to put the logo on the actual marketing: project manager: Well you two are obviously gonna find that out fairly quickly when you move over to your kit modelling stage as to how much pl how much how much how pliable is Plasticine . user interface: industrial designer: Maybe we could think of the the cases like changing with the fashions project manager: industrial designer: like the Nokia phones where you could take the casing off the outside . industrial designer: Yeah the a the actual the sort of the look from the outside , so where the buttons would stay the same , and the general function of the remote would stay the same , marketing: user interface: Yeah and then you could have Oh but you still would have to have the logo on every new case , industrial designer: Yeah , that's true . project manager: Yeah you you could do a colour change , so therefore you would yeah yeah that's effectively what they did with the with the mobile phones , was to have some in blue , some in red , some in rather than all in black industrial designer: Yeah . project manager: or , you know , which four do you want , as long as it's black ? user interface: . user interface: But we are supposed to use the company colour scheme , aren't we ? project manager: Yes oh that's true user interface: We haven't really seen that yet industrial designer: Oh okay yes project manager: that might no marketing: Yeah . industrial designer: that is user interface: It might and we might be able to do both but it might clash with certain things . project manager: Well not necessarily , because you could have your company We're we're meant to be finishing up . a lot of computers for instance like like on the one you've got there , it actually has a sort of stick on badge marketing: project manager: so what you would al all you would really need , whether it , you know , whether the casing be w any colour , could be any colour , but that badge would then have to stick out on top of it so that in a sense , with a with a logo like that , because it's on a white background , the only colour that it might not stick out so well on would be a white casing . project manager: And in fact a lot of companies get somebody else to make them and literally just badge them themselves with their own badge over the top . project manager: And in fact the way they've got that there even if you had that on a white , which is the predominant colour of the the Windows badge , you'd still be able to see it clearly from you know a white casing product . industrial designer: And whether we'd have a big enough market to have this kind of like secondary market of selling the cases might be something to consider . project manager: user interface: Well if it's for young people , like the phone generation , that sort of thing'd probably go down well , marketing: user interface: and the market research has been on that side of things , hasn't it ? marketing: Yeah , it's people say that it's the look , they want the fancy looking thing but I'm Yeah . I think with the mobiles , it's the , you know it's a communication device , people see you with it all about and industrial designer: Yeah I suppose , user interface: industrial designer: where you you keep the remote hidden under the sofa most of the time . marketing: i if it project manager: It's in in the house , isn't it , I suppose . user interface: Okay , so if we just went for one colour of a rubber case marketing: I think project manager: So don't change case . user interface: Did we decide on the rubber case ? The spongy feel , or did we think that that might go as a trend ? marketing: Well , it was different last year . I don't know whether it's one of those things that like sort of having all fruit shaped keys , that that probably would go out of fashion very quickly , project manager: Yeah . marketing: whereas just the fact that it was a rubber case is probably less less of something that y you're gonna end up hating in a year , you know . If you're going for fashion trends like that they'll need t you'd have to have interchangeable cases industrial designer: So then th th that would project manager: so that you could industrial designer: Yeah . project manager: or 'cause otherwise someone's gonna have to buy a complete new remote rather than just a case . industrial designer: it seems to make sense that we we'd just maybe stick with the standard rubber case , marketing: . There's flat , marketing: user interface: there's single-curved and there's double-curved . industrial designer: Maybe curves give it like the slightly more aesthetic feel ? But the double curve wouldn't require us to perform miracles with the Plasticine . user interface: marketing: project manager: user interface: Well it says that marketing: When you say d when you say double-curved , what what exactly does that mean ? user interface: I'm not exactly sure . See how the one Oh I'm not plugged in , am I ? marketing: No you're not connected to me anymore . project manager: One one thing to cons user interface: Shall I just turn it round for time ? project manager: one thing to consider is that in some ways you want by having a fairly standard case it means they can all fit together on top of each other marketing: That should come up . project manager: therefore for storage purposes in shops and the like and it makes it easier that you can if you can store them up on top of each other . project manager: Whereas if you do fancy things with it , you then gotta put it in a ca a a packaging box that that does that . And the cost of packaging could be quite important vis-a-vis the total cost of the product . industrial designer: So shall we go through quickly and just work out what we've decide on , if we have to kind of project manager: So but marketing: Yeah . user interface: but you can see some of them have got kind of bulges , like the second one and the end one where there's a curve there . user interface: I'm not exactl I don't know if a double curve is maybe it comes up slightly , or ? marketing: That's what I was trying to work out . S so do you wanna go for curves , more curves ? marketing: Shall we industrial designer: project manager: We're meant to be f we're meant to be finishing this meeting in about a minute or so . user interface: Shall we go for single curve , just to compromise ? industrial designer: We'll go for single curve , yeah . industrial designer: So did we did we decide on the kinetic power supply ? The one you move around ? user interface: Yeah . user interface: and we don't really know much about the colour scheme or logo yet do we , industrial designer: Oh we ca user interface: but possibly a sticker . industrial designer: Yeah yeah , we'll still have the Are we gonna go for the simple circuit board just to keep the cost down ? I th I think we can by by not having anything too complicated . Yeah and and the voice recognition , we can use that can't we , just to find it . industrial designer: And see we could always decide against it if something comes up that's just something to that we seemed to leave out . user interface: Yeah that sounds like it wouldn't do too much harm in a couple of years . what sort of shape do we want ? project manager: So we've got spongy feel buttons as well , have we ? marketing: Don't know , maybe just project manager: As well as or w or was that marketing: Yeah . project manager: So it's rubber buttons , industrial designer: Yeah , it was just project manager: so it's not really spongy feel buttons , it's just rubber buttons . marketing: project manager: Okay so what what shape are we making the standby button ? marketing: Yeah . user interface: Shall we vote on it ? industrial designer: We will go for the a a a apples apples . user interface: Anyone got any suggestions ? marketing: Apple apple a a qu Quite a big one , as well . project manager: A red apple ? Is it ? user interface: Yeah 'cause we wanna incorporate a bit of colour if we can , once we find out industrial designer: Okay . And then we're gonna are you gonna work on keeping the button design quite simple ? Just like the Just working out what we're gonna do for the next time . project manager: Sorry what was that last thing again there ? user interface: just to keep the shape of the buttons simple . I thought you were going for a single curve and user interface: Ah just the shape of the buttons . industrial designer: And j yeah , just keeping the sort of the labelling them labelling of them fairly simple as well
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I actually tried to transfer it to My Documents , but marketing: Yeah , you have to you have to close that window . marketing: project manager: Yeah , but I've ta marketing: project manager: right , I'll just re-do it . user interface: it's a bit more fun , isn't it ? And it's kinda not really at a kind of you think apple , you think computers , like Apple Mac . What's this this one ? user interface: Yeah , and cherries are fun , summery . marketing: industrial designer: They're thinking user interface: But , we didn't have anything small enough to write . industrial designer: For the first time , well it was hard to get the h the actual labelling on the individual buttons . industrial designer: Hum , you separate off in colour the volume related buttons from the channel related buttons , so you've got the volume in orange on design there , user interface: marketing: Yeah . And so when I done my thing on cost a I had assumed that the only button that would be a different colour would be the the red apple button . But , yeah so but there would be a cost implication on that , marketing: I'll see if I can find them . project manager: and as I suppose that so whether wanted to put in all these colours , would be open to debate , I suppose . industrial designer: Yeah , sis user interface: Well the colours wouldn't like that's they wouldn't be too important , marketing: Have user interface: but we didn't have any white Play-Doh . marketing: project manager: Right , okay so And the second one underneath would be the idea for the industrial designer: Yes , we'll have the slide-away . So So , we've got prototype presentation , which we've just done , evaluation criteria , and finance , so I guess w we have to evaluate if that meets the various aspects that we're looking for from our previous meeting . user interface: project manager: So other than the fact that it doesn't have the second layer , but obviously obviously it would . We got the buttons and the only thing that has really changed is the is the colouration of the buttons , industrial designer: Yes , yes . project manager: and whether it would marketing: So if you had to do a presentation or will you just work it on the prototype ? industrial designer: This this is a user interface: that's it . marketing: That's the pr project manager: Right , so as far as the the finance of it would be concern would be to make sure that the cost aye the production cost 'cause you may remember that was one of the first considerations was to be in d under twelve fifty or two and a half twelve and a half Euros . So that should Right , so , seems to me that the thing that I have to do is is quickly find that industrial designer: Could we get this on the board just so we can see or do you mean do you have the figures there ? marketing: we should plug it in . marketing: Do you wanna plu do you wanna plug it in into the the back of that one . So , sh marketing: We could do it as we d go along , the production costs , looking at the prototype . project manager: Okay , so , by the fact that we've got the simple chip and the kinetic energy source , we've got a single curved case . industrial designer: project manager: Well , originally , I thought there would just be one in there because it was the one red apple . But industrial designer: project manager: So the so the real w the real question then would come in . Do you make all the buttons marketing: Well do we'll do it on the prototype , project manager: O marketing: so do two , see how much it is . project manager: We've got special material , rubber , wood , titanium , et cetera and that , industrial designer: And then we'd have project manager: so , I was originally , I was thinking rubber wasn't special , marketing: project manager: So And the r effectively we've got sixteen buttons that we're gonna have on there . I think you just do one , don't you , for the project manager: W I don't know is is is the sort of answer , is that meant to be all sixteen buttons , and therefore , what's the op The option was maybe not to have rubber buttons , but just to have the one that was soft and spongy , and therefore marketing: I think I think it's just it's just a one . Else project manager: Whereas it would be the special colour would be for the So you would only have the one special button that was rubber , whereas the rest would be hard plastic . marketing: I thi I think I think the button supplement i is just a supplement for all the buttons made in a different material , rather than per button . project manager: Okay , if we just had all the buttons as standard , except for the one red apple , then that would take care of that , I guess . project manager: And when I plugged that in last time remember it has to be under twelve and a half . project manager: And if What happened ? marketing: You've just gone off the window into another one . user interface: Maybe if you just minimise that one in the top right-hand corner of the little box . user interface: project manager: Okay , so , but the point would be that if we if we just did special Sorry , you were saying that it would be that one , that you would put in one there . industrial designer: So that's nine point one there so we've got some project manager: So it Well , is it s is no , it's nine point seven I've got . industrial designer: Just give us a bit of project manager: So , that would that would work out fine if as assuming your correction are are assuming that that one change covers all the buttons , then that would be fine . project manager: And there's nothing else as far as I can see that we we had planned to put on . user interface: S marketing: industrial designer: I switching around those th on the electronics we got the sample sensor . industrial designer: I guess the sample sens sample speaker would be the voice recognition thing , which puts up to four ? marketing: Yeah . industrial designer: We should be slightly over our budget but if we gather something else down to slightly lower standard , and maybe go with the one the special form buttons , then we could have the speech marketing: Yeah . , if we Okay , that gives us twelve point seven industrial designer: So maybe if we got rid of like the maybe one of the special colours , kept them all the same colour , then we could have the voice recognition project manager: But remember that the idea was to keep it the colour of the industrial designer: without project manager: Oh , I see , so just take out the special colour for the apple and industrial designer: Yeah , yeah . D wouldn't you have to keep the simple chip there as well ? You know how you turn that one to a zero , wouldn't the chip and the sample speaker be separate things , marketing: Yeah , we have to have it industrial designer: Oh possibly , yeah , yeah maybe . industrial designer: We should Yeah , that would save us one , though we'd still be slightly ov project manager: But you reckon that i the thing is that you wanted to a appeal to people and not have to replace batteries . Well , since it's the through the whole technology type thing , you were saying in the market research that people like kind of interesting gadgets in them . , whether they would figure the the s sample senor and the sample speaker , voice recognition be sort of a worthwhile thing to have . industrial designer: or whatever they would prefer not You know what ? The the problem was the battery's running out and losing the losing the remote . project manager: But which do you think or which do we think is the more important of the options ? In a sense , at the moment , we've got a total which we need to reduce down by one point two . The other option if we're planning on just going for something cheap and cheerful , would be to make it originally , we're gonna make it a simple product . marketing: Shall we shall we evaluate the prototype as we've got it now first , and then sort of make decisions about what needs to be changed after ? project manager: So , we've all got a note of it's thirteen point seven , isn't it , with everything we want on . Sorry , do you want that back up ? marketing: Yeah , I just had a presentation to do . user interface: But I do think the v voice recognition thing would be more impressive than the fact that it's got no battery . project manager: Okay , but remember the main the only reason we were planning on having the voice recognition was so that they could find the remote if it got lost . Right okay , This is about the evaluation criteria that we use for the the prototype we've got here . user interface: marketing: And so the method is that the design team makes a prototype , and we evaluate the prototype against some criteria that we've formulated . And those ones are gonna be in response to sort of market research , and also finance , I guess . And do that on a scale from say true being one and false being seven , so if it's neither true nor false , then that's four . So , I got a set of criteria just based on the marketing that we need to add in a financial one as well , at the end . so , We have to say whether it's true or false that the product looks and feels fancy . So if we do a sort of a one So industrial designer: Okay , well we have a single curve , which was maybe like the feel of the product's quite good . industrial designer: then we have the rubber kinda spongy feel , which was in at the time . marketing: Of but I think What Is one false , or is t one true ? user interface: One's true . user interface: Yeah , 'cause we haven't got the double curve , so we can't like say it's completely true . So , false is seven , true is one , and So say about a two for fancy , industrial designer: Yeah . Well , it's just that saying something remember that when you look down , we've got solar power , we've got various other things you could have , and we're not going for these options . marketing: Yeah , so that so sh should we go for a a two on that ? project manager: Okay . And , how much does the product demonstrate technical innovation do you reckon ? industrial designer: deciding between the kinetic power or the speech recognition , and if we had either of those for our budget , they both show a reasonable amount of speech recognition . So , what about the pr The prototype as it is , industrial designer: marketing: we've got we've got the speech recognition on it , haven't we . marketing: Alright , so project manager: Didn't you ? Or marketing: So it doesn't It's pretty The prototype as it is isn't sort of fulfilling the industrial designer: No may is maybe about neutral user interface: Maybe a three . industrial designer: plus it it it's got something , but it hasn't got marketing: Okay . project manager: The problem is we have to reduce down from there to get it down to twelve point five . And if you're definitely going for the sample sensor and sample speaker , then because that industrial designer: 'Kay . project manager: the other functions we've got in are are more at the The special material , the rubber , wood , titanium , et cetera , if you go for that , th that's at the high end 'cause that's point six , whereas down at just special colours is point two . Now you're trying to lose one point two , so it seems to me that if you're going for the sample sensors speaker , you're basically then having to go for the cheaper options on everything else . project manager: And and the simple way to do it would be to have a battery , to have your sample sensor speaker , industrial designer: project manager: and then you're looking to take out point two , marketing: S I'm just gonna check my email . user interface: How much of a difference would it make if we made the case in plastic ? Because we did say that we don't wanna follow the fashion too much . You could either you could have it If you have a in plastic rather than rubber , then that would enable you to get you could keep kinetic then , you could keep your sample sensor , and you'd be looking to take out point two . So you could fiddle that down your special form at the bottom , or your special colour at the bottom . industrial designer: So it says if we make a slightly more fancy , then we lose points innovation , and if we make it more innovative innovative , then we lose points on it being fancy , so project manager: Yeah . project manager: Ye marketing: I just read the email again and it sort of says it's evaluate the design sort of as it is , I think , so I think we need to think about finance after we've sort of evaluated that design . project manager: Well , okay , but user interface: Well , I suppose it's rubber as it is , isn't it . marketing: So , does this need to go up a bit or something , 'cause we've got both the both the the speech project manager: We got we've we've got thirteen point seven user interface: Yeah . project manager: and we've got it in at the moment and if and basically , we're going to reduce down from that . project manager: But the current one , you'd say would be fancy , would be too industrial designer: Yeah , yeah . , for for innovation , so we've got the speech the speech thing , and project manager: industrial designer: Yeah , m user interface: Maybe two ? industrial designer: Yeah , it was just doing it quite well . industrial designer: I think we're gonna have to lose some of these , but the moment , as it stands , it's project manager: Yeah , I woulda said two would seem reasonable . project manager: The product is a recognisable real r reaction product ? marketing: Yeah , this is industrial designer: the sensor using all of its all of its products , all of its buttons , marketing: This project manager: industrial designer: and it's got a fairly big label on the bottom saying where it comes from . So this is about sort of the corporate image of like new sort of sleek technology and all that sort of thing , as well as having the logo on and all that . industrial designer: project manager: marketing: Does it fit in with our other other products , which are sort of coffee makers and spacecraft . project manager: S user interface: marketing: user interface: well it's got the same speech feature as the coffee machine . marketing: What do y industrial designer: Also it's kind of spongy rubberiness is maybe bit more kinda comfortable than kinda sleek and new age . So we're going for a two , marketing: So industrial designer: Maybe a kind of three ? d project manager: three ? user interface: Yeah , two or three . marketing: Two or three ? user interface: Well , the logo would be more recognisable on the actual thing . project manager: So we're now on to changing it to get it to fit in with the budget requirements , and then marketing: Yeah . user interface: What does what do all them numbers mean then ? Do we add them up and rate or anything ? marketing: Yeah we s yeah , I think we sort of add them up so sort of at an average is gonna be I'm just gonna do this in my head . industrial designer: Yeah , so it's marketing: So So it's it's pretty good at the moment , but it's gonna get worse , isn't it . industrial designer: So should we get So are definite Was it thirteen point seven was the definite price rule if has . marketing: Do you wanna plug it into yours so we can get up the the finances project manager: Okay , well I put it back on . industrial designer: So I guess this Is this the last stage once we sort out the finances part of it ? project manager: marketing: I'm not sure . project manager: Okay , so what was it , control F_ eight , wasn't it ? user interface: Ah it's on . So , you can see there that the If you want to keep kinetic , right , you've got a choice there of going down to battery , which would save you one . industrial designer: Oh actually we just have a plastic case , then we lose two points , project manager: That's right . Yeah , I was I was thinking that because maybe maybe the sort of rubber case is a bit less in sort of the corporate identity than the sort of you know sleeker plastic case . project manager: Okay , so industrial designer: And that would allow us to have all the technical innovations . So we'd lose a little bit on the maybe kind of project manager: So we're going for plastic , yes ? marketing: Lose a little bit on the fashion , yeah , but project manager: Yep . industrial designer: Oh yeah , and that would now be marketing: And then industrial designer: Yeah , that's that's within the budget . Do we actually have Do we just have one special special forms down here ? project manager: Well , w there was debate as to how you would count them . industrial designer: project manager: Well originally I was assuming we had the red apple , and therefore , that was the special colour . industrial designer: And we we've we've got we've got enough for another user interface: Yeah , I think we should just imagine white buttons . industrial designer: so we've got enough for another project manager: Well , we've got special form . Now that would be one button , and the question was was that all buttons or is that just one button . 'Cause our plan really was to have one button only with a special industrial designer: Yeah , project manager: So so no matter how you look at that , that would be the same . industrial designer: But the but but but the project manager: The other thing would then be special material , rubber , wood , titanium . industrial designer: I think maybe the special colour , we've got three now just because the volume buttons are different , marketing: Yeah . industrial designer: I guess we'd have the ones which are blue at the moment would would just be the standard colour . industrial designer: Yeah , which I think we should Yeah , they'll still be fine for the for the price . marketing: Well I thin I think you you you just need two for the special colour 'cause it's just two supplements , you know . The one colour's gonna be moulded out of a piece of plas of rubber , isn't it . project manager: The rest are all standard , although you could argue that should maybe be You were making these buttons down the bottom , I was presuming , bigger than the other ones , or were you ? Was that the idea ? industrial designer: Ne user interface: Yeah , the volume ones should stand out a bit . user interface: marketing: Okay , so tha industrial designer: So I think that should still be okay . industrial designer: So decide we've lost a little bit on the fashion and lost a bit on the fancy kinda side of it , project manager: Yep . industrial designer: but generally speaking , we've kept the other attributes to the project manager: I woulda said so . marketing: So shall we do a Well , industrial designer: And specially it definitely could fits the the real product What was the what's the company name ? project manager: Real Reaction produ user interface: Real Reactions ? industrial designer: R yeah . user interface: industrial designer: it still seems definitely fit that p so that's like if that's the new age kind of inno innovative c type company , then having the kinetic feature and the voice recognition is p quite high up on marketing: Yeah , so project manager: Yep I would s marketing: So it's w if we've if we've put in for another special form on a button , then maybe they could be a different shape . That would be poss seeing as seeing as it's cheaper to make them a different seeing as we've got , you know , we've made it a a special form , so project manager: You mean of industrial designer: marketing: And that would sort of maybe keep us close on the sort of the fashion type one . And it would sort of , you know , keep it quite fancy as well , project manager: Well you could argue you might do it once a year , you would change , industrial designer: So next year you could make next year's model the same , but have it as a a yeah whate whatever , a lemon . project manager: Yeah , we've the main thing we've changed really is the casing isn't it ? marketing: Is it industrial designer: That yeah , that was marketing: The rubber . industrial designer: I think we've saved quite a bit because we've just got the push-button interface , which is by far the cheapest . industrial designer: So maybe in a sense not having that , maybe we've lost some maybe lost something on the innovation side ? marketing: But industrial designer: I dunno . marketing: So , we've got we got rid of the rubber case , but we've now s we now sort of got an extra form , and an extra colour for the buttons . So maybe in terms of sort of fanciness and fashionability , we're pretty much the same , maybe . industrial designer: And everything else has stayed pretty much the same , so project manager: Well , ease has certainly stayed . And what about the sort of innovation ? industrial designer: well we've still got the kinetic energy . We've maybe lost Hasn't it It's hard to tell how the rubber the rubber casing would really affect project manager: How it would play out , yeah . Whether whether that's considered to be sort of part of the corporate identity , I don't know . industrial designer: But I think more the the features of the actual control will be more important than maybe than the the actual aesthetics , but marketing: Yeah . industrial designer: But either way , I think we've made it fairly close to what marketing: Yeah . Okay , well user interface: Yeah , I don't see how we could make it any more . , apart from maybe doing the whole thing in the kinda light shade of blue , like the casing . user interface: But then what colour would you make the R_s ? industrial designer: just the the company logo . project manager: Well , but you've got the company logo on there , which would effectively be a stick-on badge . marketing: Hey , what what what's the company colour ? Did you get told what the company colour is or industrial designer: I'm still not quite sure we've established that . user interface: I just project manager: But but i but in the sense that , as you saw with the Windows logo badge , it doesn't really matter . user interface: project manager: There's virtually n The way that you frame , you know , the Windows badge on there , it really doesn't matter what colour it is , marketing: . project manager: so long as our company's logo is framed w in the same way as that with a like a black outline . So basically , even if you had a silver the same colour of silver on your display , because you've got effectively a double edging on the on the logo , it means that it splits off what your logo is from the from the product . 'Cause you've got sort of we've got point two to play with if you really wanted to . marketing: Or would that be t project manager: Well , we decided that the blue ones were the the standard colour . project manager: So you were talking about We're assuming that all the buttons on the second panel , the hidden away panel , would all be standard . industrial designer: marketing: Shall we save the point two for profitability then ? project manager: Well , yeah . Bu but but was the was there not a button that you were thinking of on the on the other opt you know , on the second page , as it were , that you were thinking of maybe having as a different colour ? user interface: I don't think they would really need to be . industrial designer: Yeah , maybe we've m user interface: Needs to be an enter button , but could just be the same as well . industrial designer: Maybe for the the one they're gonna see all the time , we make it look good , and , fit the kind of idea of what they want . industrial designer: And then for the more functional buttons , we don't worry too much about that and just have that as like a plus it's hidden away anyway , you're not gonna see it at the start . it's the sort of thing that , you wanna pick up the controller and just hit a button quickly to change the channel or volume . project manager: Yeah , well marketing: So , if it's dead obvious , then that's fine . But if you're opening the panel and you're looking and you're tuning , then you're paying a bit more attention . user interface: Shouldn't we maybe lose a point on fashion , go to a three ? 'Cause we've lost the overall spongy feel . project manager: marketing: Well , but I think we said that w Because you got rid of the rubber , we put an extra an extra sort of fruit shape on one of the buttons . marketing: le lemon sh user interface: Did we decide what that was , which button it was ? On the volume ones ? marketing: I think well , we could have lemon shaped ones with the volume ones or something . marketing: industrial designer: marketing: Did did you have to have a rubber case , though , for rubber buttons ? Or was it the other way around ? industrial designer: You had to have rubber buttons if you had the rubber case . project manager: So what bit are we on to ? user interface: can I just check if that's a cherry or an apple ? Did we decide against the apple because of Apple Mac ? And did we make it a cherry officially ? project manager: Yeah . user interface: project manager: marketing: project manager: Oh drats , I've botched that , haven't I . user interface: So were we aiming for a certain target on that scale ? marketing: Well , we're aiming for one for all of them . marketing: M but it really has to fit into the budget , so I guess we just have to adjust things to get it i in the Which is fair enough . Yeah , I think industrial designer: As an overall product which has to be quite cheap , we've just about achieved everything . What's on the agenda ? project manager: Right , okay What's happened here ? Right , okay . So we got So we've done the the finance bit and the Excel project and the We've done the redesign . Now satisfaction with , for example , room for creativity , leadership , teamwork , means , et cetera , whiteboard , digital pens , et cetera . So , we're actually now , in a sense , on to the evaluation of the course rather than the evaluation of the project is m my understanding of it . project manager: I suppose the easiest way of doing it is to put some notes down , which I will do . Well , we were finding out various things in in be in-between the meetings , project manager: In you on your own . marketing: and they didn't the one meeting didn't always follow on for the other one , you know , sort of we had things thrown in at the second meeting where , you know , you'd looked at the remote controls and seen the curviness , but in the first one you'd also looked at some remote controls and looked at the buttons , project manager: marketing: and I don't understand why it would be in separate meetings that you'd do that . You know , you'd sort of you'd probably present it at one or something like that . project manager: The only thing you find is in a manufacturing process , you would normally , you go to a meeting , you decide , right , you do this , you do that , you do that . So industrial designer: Yeah , I suppose and then be going out and finding more information each time marketing: Yeah . project manager: Whereas , this time , you're really getting it from a database source , industrial designer: and then diff things will be relevant . project manager: Anyway , so , what do you want to put down ? user interface: marketing: project manager: I've put , seemed okay . industrial designer: Is this go It kinda kis fits the purpose that it was something everyone knows about and then something we can at least look at and think how we can improve on . project manager: You have to do it within a set time frame is the other thing , so marketing: But think like it was a bit restrictive just to say that you have to design a television remote control , in a way . From the website it looks it's quite innovative , but we're coming up with some bucket shop product aren't we user interface: marketing: that's , you know , fifteen quid . Like , companies can have like a range of products and project manager: I th I d industrial designer: I don't know how it works but I guess that something got sent out and have like a brief to kind of project manager: But the other thing is that they're I'm guessing that they're trying to use this software to to demonstrate how you could do a project . project manager: for you normally , you got a problem , so you go to your tutor and find out information to see how to get it fixed . project manager: So what she's doing is she's having to spend a day at the computer terminal at one end so that any student that comes along can ask whatever question . And then you or the idea is that the whichever person's at the other end can point them in the right direction , show them where to either give them directly give them help , or secondly , point them in the right direction , either at the library , or or or come back , or go and see Joe Bloggs , or whatever . So , and that was a project I suspect similar to this , because they they were actually trying to debug the computer software to enable to enable it to work . if you look at their products on their website here , Real Reaction , it's all pretty high-tech and cutting edge . So project manager: Does industrial designer: voice recognition , especially not could project manager: You've got voice recognition computers , marketing: yeah . Okay , industrial designer: Yeah , so it's just like the same products , but just put together in a different way . marketing: I don't think sort of the budget allowed us to do anything project manager: Bit bit arbitrary . marketing: Well , I don't think it I just don't think it fitted in with the rest of their products . , they've got all these sort of , you know , high definition D_V_D_ and portable seven inch d lightweight computer screens , project manager: marketing: and I'm thinking , do you know , one cheap remote control doesn't really fit in . project manager: So , we're m we're meant to comment on leadership and the means , E_ G_ whiteboard , digital pens , et cetera . user interface: marketing: Surely they they should produ project manager: And and new i new ideas found was the the other thing . user interface: But we can't really all fairly comment on leadership because you are the Project Manager . project manager: Now , I'd much rather be in marketing user interface: marketing: project manager: but I certainly didn't get this computer to work as well as I would have liked . marketing: project manager: However , Alright means , so whiteboard so really , it's equipment . marketing: Comput computers could be a bit difficult at times but user interface: But , I d I don't I'm not sure I see the value in these . , they record what you're writing , and then what do you do with it ? Where do you get the recording ? Do you plug the computer or something ? marketing: I think there's a little there's a little chi industrial designer: So it's not just for us , it's for the experiment as a whole , so marketing: There's a little there's a little chip , I think you must plug it into something industrial designer: Should we quickly look at the last slide ? marketing: and it produces a industrial designer: Sh user interface: Right . Whether it just produces a big image of sort of everything you've written or something , and Page after page . project manager: and voice marketing: project manager: was it voice activated marketing: Voice recognition , yeah . marketing: To fill in these fill in these questionnaires project manager: Right , so , are the costs within budget , marketing: Oh no . Is that everything ? marketing: ? I think that we've got two questionnaires and a report on the last meeting . , so we don't re So really I tried to save this the last time at twelve point three , and it didn't seem to have saved anywhere
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ES2015a
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marketing: user interface: I will also be responsible for the functional design phase , the conceptual design phase and the detailed design phase of the user interface design . industrial designer: project manager: marketing: I'll be telling you guys about the user requirement specifications for our new product . , I'll be doing some trend-watching in the conceptual design , and product evaluation for the design phase . project manager: Alright I'm Heather and I've I said I'm your Project Manager , Well you can pretty much read what it is that I'm doing . And tool training is one thing that we're going to be doing today , as well as planning the project , how we're going to , create this product , and , discuss , our aims and objects of this , Which brings us to our next subject , industrial designer: project manager: is , marketing: project manager: as a team we're going to be designing and creating a new kind of remote control . , we want this to be a marketable product that can be trendy , a completely new style , so that , can really appeal to a , to a generation that doesn't want a simple plain kind of , channel-changer . And , it needs to be user-friendly for , maybe , for an example , for people that , can't see the numbers as well , or , perhaps an ergonomic design . So this is a television remote control ? project manager: Yes , it's a television remote control . , the way that we're going to go about this is , we'll have a time where we can , come up with new ideas alone , and , and work on the project and then , after we've brainstormed and , and thought about , we can come together in a meeting and , and discuss what , what , what kind of functional design we want to use . So , making sure that it , it's usable , that as a , and that it's , it's feasible to create , and , to come up with a concept of it want , what we want it to look like . project manager: One thing that , we're going to do is become more acquainted with the , the tools that we have access to for our project . And , as a sort of team-building moment , I , I'd like us to , try out the whiteboard by expressing our favourite animal and the charac characteristics of that animal . industrial designer: marketing: user interface: project manager: why that , why that should be your favourite animal . project manager: 'Kay , what's my favourite animal ? industrial designer: project manager: Do come up . Oh , project manager: This is a team-building time industrial designer: are we all doing it individually ? user interface: Yeah . project manager: where , industrial designer: Okay , let's stand up and support you project manager: okay cool , industrial designer: project manager: My favourite animal , which changes all the time , okay , industrial designer: user interface: project manager: right now it is an elk . user interface: An elk ? marketing: project manager: alright , so user interface: A vicious project manager: And it goes like Yeah it's got like big antlers , user interface: project manager: yeah . industrial designer: user interface: marketing: industrial designer: Do you have elk where you come from ? project manager: Yes . user interface: I'm quite project manager: This is my user interface: marketing: Oh , very shapely . project manager: That's a sketching of my my elk , and it , it is my favourite animal right now , 'cause it is a large beautiful majestic creature , user interface: project manager: that , that user interface: project manager: In a way it looks kind of awkward , because it's on spindly legs and it user interface: project manager: But it can really overcome harsh terrain , and although it's gorgeous it's also very dangerous , because it has strong antlers , and it can really combat its enemies , even like it it's a it's an herbivore but , it can really defend itself . industrial designer: project manager: Right , I'm gonna take minutes while , you guys express your favourite animals . like all sorts of animals , but for the moment I'm gonna draw a cat , in memory of my poor cat that died recently . user interface: industrial designer: user interface: industrial designer: Not as artistic as Heather's drawing . project manager: industrial designer: But I like cats because they're so independent , and they always seem to be doing what they want to be doing . , but that doesn't mean they're completely not sociable , 'cause they enjoy interacting with humans as well , and they seem to enjoy the good things like sunshine and , running around outside as well as being inside , and enjoying their food , and generally just , they just seemed so cool and they just know what they're doing . I think my favourite animal would be a dog , but I'm not really sure how to draw one . I'm tempted to draw a snail 'cause I draw them sometimes and they're really easy to draw . user interface: right it's gonna be a really funny dog , 'cause I'm not sure how to draw a dog . industrial designer: Well there are loads of different types of dogs , so I'm sure it'll represent one kind of dog . project manager: industrial designer: user interface: A s I don't ev Oh , oh well . user interface: How do you draw a dog ? I suppose it has a lon Oh my god . , I like dogs because , they're so good to humans , like they can be trained to be police dogs and seeing-eye dogs , and they're just such friendly animals . project manager: marketing: user interface: But they're just so friendly and warm and nice animals , project manager: user interface: that don't look like that . I'm going to draw a butterfly , because I saw a butterfly yesterday , that seemed to be like the symbol of Spring arriving . And it was actually the prettiest butterfly I've ever seen out in the wild , and I though that was pretty cool in Scotland . And then it kinda there was a green , I think it was a green ring , and there was like red going out like this . user interface: marketing: Yeah , it kinda was actually , 'cause it was This part of the body was really dull , and then it was the most colourful exotic butterfly ever , and I'm like , wow this is the middle of Scotland in like March . So that's gonna be my favourite animal because after all the snow it seemed to say that like Spring is finally here . project manager: Do you hear the eraser buzzing while you do that ? marketing: Yes I do . marketing: project manager: So , now that we know how to use the whiteboard , industrial designer: Okay . project manager: the next , thing we need to address is our financial department , to meet our our budget , or not meet our budget but more , like what kind of , selling range we'll be looking at , wanna make this selling price of twenty five Euros . And so we have to , come up with a way to , to create a , a remote control , where we can like the price to create it will be significantly less . , one thing we'd have to think about internationally is in the design of , like different kinds of , V_C_R_s . , industrial designer: project manager: so now that , that is underway , industrial designer: project manager: it is discussion time . So this is time for us to bring our initial ideas , any suggestions that you may have so far , a your personal experiences with remote controls , and , areas you see that , could be improved in your experience with them . Does anyone have any initial thoughts ? marketing: I find that in the dark it's often hard to know what button you're pushing . So what's something we could , do to remedy that ? industrial designer: marketing: industrial designer: Okay . project manager: industrial designer: It's always , where is the remote control ? user interface: Yeah . industrial designer: So maybe if you could have some kind of tracking device for the remote control or some signal that you could find out where it was . user interface: Do yous not find that , like , there's a lot of , buttons on your remote control , and you don't know what half of them do . There's some remote controls where there's kind of a hidden panel , so all those buttons that you don't really use unless you're programming or something . marketing: So you just have like the number buttons , power button , T_V_ video button . Maybe it could be , instead of like a standard rectangular shape , it could be , something more interesting like marketing: project manager: Any ideas will do that you have at this point . Like , I've seen phones like a project manager: Well if it's a trendy original , aspect we're going for . project manager: you're the designers , you c , you can decide what kind of , direction you wanna go in , industrial designer: Yeah . project manager: but at this point in the , in the first meeting it can be any ideas that we just throw out there . I suppose , if we're he heading to have it , like make a huge profit out of this , it needs to be quite a universally accepted thing . Like , a novelty thing might only sell a few things rather than , like , a general kind of more acceptable user interface: Yeah . industrial designer: But we don't wanna go towards boring , 'cause that wouldn't sell either . project manager: U_I_D_ the technical functions design will , will be worked on the next thirty minutes . , maybe how this can be achieved , and , we need the user requirements from the manag Marketing Expert
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ES2015b
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user interface: project manager: and , I'll be taking minutes on this one , and Being hooked up to the PowerPoint for this meeting isn't very necessary for myself , because it'll be more about , what you guys are bringing to the meeting today . 'Cause I was too busy carried away doing my own thing , marketing: industrial designer: which is not obviously not a very good part of a team-working thing . industrial designer: so I was looking at how we're going to go about the working design , and what we actually need to do , and what the remote control needs to do . And it needs to allow a person to have a portable desi device , so they can control the television from wherever they are . , from , on a functional side of things , we found out that wh from our previous meeting , we decided that there're certain points that will make our product unique . And we could use illuminated buttons , which we are all familiar with when we're using a mobile phone , or something fam familiar . Or we could use fluorescent materials which would just take in the light during the day , and then as soon as they go off they would glow in the dark . So if we lost the remote control , perhaps there could be a button on the television set itself , which you could press , and then an alarm from the handset would sound where it was , hopefully in the room . , another thing I think we d missed out on on the last meeting was the fact that we should consider the environmental impact of our design . , from previous researches I've carried out on other projects , we've learnt about smart materials where specific alloys of metals have a shape memory . user interface: marketing: industrial designer: So they can be heated and and cooled , and they change the shape of the metal . So , for example , a screw that's holding something together could expand and it would force all the components apart . So , the benefits of this for our product would be that when it came to the end of its product life , if it was heated , everything would spring apart . So , all the individual components could be easily separated , and then some could be reused , some could be recycled , and I think that would be very important for products now . Especially 'cause there's much responsibility for all the companies who are coming up with like new designs . 'Cause all , we all know that our resources are being limited , and we have to be very environmentally conscious . project manager: So that , someone could have this product for as long as they felt that they wanted it , and then once they contribute it , then that company can break down the part , the parts better ? industrial designer: And then Yeah . Yeah they would , you would make the , the product as you normally would , apart from the , the bits that hold it all together would be made out of this shape-memory alloy . , the user would return the p product to the company , 'cause it's the product's responsibility to get rid of what they've made . , and then the company could then just use , make use of this shape-memory alloys to split up the components , project manager: Yeah . industrial designer: and then either reuse some bits , and other bits which are obviously gonna wear out with time , or not usable , they might be like be able to put into scrap metal . Something like the case , if it's scratched or something , you would want to reuse it , but you might be able to melt it down and reuse it again somewhere else . Would we be the company that would break down these , or metals ? Or would we contribute to another group ? industrial designer: You could we could probably empl em employ a , a side company or something to do that for us . industrial designer: but project manager: One thing we have to consider is our one hundred percent turnover goal that we have for our financial sector . project manager: so we'll have to investigate how much that will cost us , cost the company , industrial designer: Yeah . industrial designer: Well I the fact of the shape-memory alloys is that they , they don't need to be manually de deconstructed . industrial designer: So I suppose it does need like high contact , yeah , you know high quality machinery , and very specific machinery , but project manager: Alright . project manager: I'm sorry , could you industrial designer: There we go project manager: Those were industrial designer: . , an' yeah , well how the infrared will actually be sent through the chip to be received by the chip on the television set itself . industrial designer: Okay ? So , now is it F_ eight again to escape ? Or escape ? There we go . Can you see ? marketing: Oh , user interface: Do you think Is it , function eight yeah ? project manager: Yeah . , in this case it's the function of the remote control , which is to send messages to the television , television set . By taking inspiration from other similar designs , we'll try and come up with an original trendy remote control , which is sellable international . , multifunctional controls can be difficult to use , as the multitude of buttons can be confusing . A single function remote control is simpler to use , but it means you have to have other remote controls for your other entertainment devices . user interface: I think that a single function remote control would be preferable , because it's easier to use . , it will make an original design more obtainable , as we have less functional necessities to include in the design . And probably more sellable just because it's more compatible with a r a wider range of devices . Does anyone have any questions ? marketing: So as far as we know , a single function television remote control is us usable internationally ? user interface: Well , it's just that , when we're creating it , we're , we have to make it compatible with different brands of devices . user interface: And it would be easier to make it compatible with just different brands of television devices rather than other ent , marketing: D_V_D_s and V_C_R_ ? user interface: yeah , project manager: Right . project manager: Does everyone agree with this ? Does anyone object and , and find the multifunctional might be a better way to go ? industrial designer: I was just wondering about the , what , what Genevieve said before , about having like some hidden controls like having the outer casing . And that would probably , I d , well well what you said before about it being a more profitable simplistic design . Do you think ? marketing: Yeah , I think I agree with the single design thing for now , because we're trying to do so much , that if we're trying to make a unique , user-friendly , dadada , and it's also multi also multifunctional , we're gonna go over budget for one thing . project manager: Alright , well , marketing: project manager: are you ready for your presentation Genevieve ? marketing: Yes I am . Except you're not hooked up to the marketing: Oh , user interface: marketing: I'm not hooked up , but other than that , completely ready . , if you all remember from the email we got before our very first kick-off meeting , with the coffee machine ? The functional requirements of that was to produce hot coffee quickly . , I've done some marketing research , a lot of interviews with remote control users , and some internet research . project manager: I'm sorry , what was that last thing that you just said ? marketing: we should be looking towards trends in both clothing and interior design . marketing: Any trends that are going on in , in the public , even media , industrial designer: . marketing: you know who's famous , what T_V_ shows are being watched , industrial designer: Yeah . industrial designer: marketing: the other twenty five percent didn't specify if they love them or found them , you know , neutral . project manager: I'm sorry , that eighty percent of users would spend more money when a remote control would look fancy . You mean that they would spend more money on a fancy-looking remote control ? marketing: Yeah , they're willing , they're willing to spend money on a remote control with personality . marketing: As opposed to your basic , you know , oval black , all same size button remote control . project manager: And another thing with lots of surfing , we'd probably have to work on something that could be a lot more durable , industrial designer: Yeah . project manager: because I find with channel-changers that , a lot of the numbers get rubbed down if they're printed on the button . marketing: And actually to go with that , I'm gonna give you some statistics on the relevancy of the buttons , how much they're used . , so obviously when commercials come on they're changing it , so as you said we want a durable button that's not gonna run down . user interface: It has T_V_ has like information , it has information on holidays , the news , entertainment . marketing: So like a running banner , underneath project manager: No it's a button that you press , and then you , like a menu pops up . industrial designer: It's like user interface: And you have page numbers like for the menu , and you press the page numbers with your remote , and it , it'll come up . industrial designer: Yeah , it's just information that , like television timetables , what's on , what's on now , what's on next , on every channel , and marketing: Right . Well I guess I'm not with it , because I wasn't But it's , it's being used fourteen times an hour . So it looks like something that we're gonna want to do some research on and include on our remote control . You know if you get a new T_V_ set , you tune in all the channels , industrial designer: To get the right reception and picture , I suppose . marketing: Is that what it is ? People with arthritis and such ? project manager: That's rather sad . industrial designer: user interface: industrial designer: marketing: maybe our industrial designer: Oh , I'm guessing that's what it is . marketing: But we'll have to also avoid , you know , buttons responding to the slightest touch as well . Ninety one point two percent said that they would pay extra money to have voice recogni voice recognition included on their remote control . , and you can see that number decreases a bit with ol s Interestingly enough , twenty five to thirty five is the lowest amount . So I guess we're gonna have to figure out what age group we're , we're targeting , and if and if voice recognition is something we wanna look into . project manager: I agree with if we're targeting young adults then it would be something we should look into . project manager: and especially if we are trying to be trendy , go with fashions , things like that . project manager: ages like from thirty five to sixty five which show lower numbers probably won't be as concerned . I don't know if it'd be , if we'd still have a remote , or if you're talking to your television and saying change channel . marketing: So it m it may be too complicated for us , but it's something to keep in mind anyway . industrial designer: And if there was conversation in the room at the same time , project manager: Yeah . industrial designer: although in theory it doesn't tend to be when you're watching television , project manager: industrial designer: but could be very difficult to get the specific design . project manager: We need to decide if that is our intention is , is a simplistic design . project manager: because if , if it is then I think voice , voice-activated marketing: It looks like project manager: Yeah , and that would sort of negate the whole remote control thing , marketing: project manager: because if people can activate the television with their voice then they won't be using a , they won't be talking into a remote , I'm sure . an L_C_D_ screen though might be something that , you know , you can shift through pages kind of li the way this PowerPoint is working . industrial designer: What , what would appear on the screen ? project manager: I have no idea still . marketing: now that's , I , I dunno exactly what exactly we'd put on there . Could it it It would be good if it had the actual programme that was on , and what was next . But that would probably be industrial designer: Like linked in with the teletext , user interface: Yeah . industrial designer: or sort of like an teletext at your fingers , without having to access that through the television . user interface: marketing: Well I guess that's something we can all take back to our respective research . Every remote control looks the same , so in my opinion it should be , user-friendly and unique . user interface: marketing: So if we're , if we're aiming to make this an international university , universally accepted product industrial designer: . if we wanted to concentrate on fifteen to twenty five years olds , we could go for the fancy stuff . But if we wanna make fifty million , and and have everyone want this remote control , we should maybe stick to the basics . user interface: And we should keep in mind that fifteen to twenty five year olds might not have twenty five Euros to spend on a remote control . Like their priorities might not be a fancy remote control , when they're just starting out marketing: you know , a sixteen year old boy would say , yeah I'd pay extra for voice recognition , until they realise that's three months allowance . marketing: so I I think , I think the older generations we should be catering to a bit more . And if one of the largest , or most complained about thing is that it takes so long to get to know how to use a remote control , user interface: Twenties . project manager: I'm sure that something like an L_C_D_ screen or remote control would be just furthering that problem . Before we go into more discussion on we want this design to look like , I've received some information from the management that will affect some of our decisions . , for one thing , because Having controls with D_V_D_ , V_C_R_ , that sort of thing , would really complicate the design of the remote control . , we've decided not to include them and make it a specific , just a specific television function . Which is good as , as we've sort of decided that we would like to go with that anyway . Another thing that might affect other decisions is that the management feels that teletext is outdated , because more people are using the internet now . industrial designer: Were they , was the management suggesting use of the internet rather than teletext , or just avoiding both altogether ? project manager: well , we don't have the resources or or possibility of using the internet with the remote control , industrial designer: Yeah . This is for the design , the design of the product is that we wanna create , more of a sense that people know that this is from our company . So , all the remote controls must have our We'll incorporate our logo and colour in in some way . project manager: So , perhaps our logo on the bottom , or wherever you feel like it would look good . project manager: it doesn't have to be the colour of our of our company industrial designer: Just project manager: but , another thing is that , industrial designer: project manager: we need to , we probably would have to have that colour and , and logo decided upon . , I'm assuming that we already have one , but for the purposes of this meeting I , I wasn't offered a , like a type of logo or colour , so if that could be somewhere on the design so that we can be recognisable . , so , now we need to discuss , and come to a decision on our remote control functions , of , of how this is going to be . industrial designer: marketing: Okay , so I Are we going to write off the L_C_D_ option ? industrial designer: Yeah . user interface: I think it would be annoying though if I don't use teletext that much , but if it was on your T_V_ , you'd want to be able to use it , if project manager: Yeah , but another thing is that if we're reaching an international crowd , I know for one that in North America there is no such thing as teletext , so it'd be really superfluous . project manager: Do you know if anywhere else has it ? industrial designer: I don't know . industrial designer: But if Was it a management decision that we're having project manager: It was a management decision , industrial designer: Okay . project manager: so it's , it's pretty much out of our hands at this point . industrial designer: Minimal marketing: And the What was the word they used ? F findability is important . project manager: 'Cause I'm sure that could be inex inexpensive because we could use the same kind of infrared user interface: Yeah . user interface: Would you be able to , put the little device anywhere ? 'Cause isn't our remote control for all T_V_s , so industrial designer: If user interface: you'd ha industrial designer: Do you mean the the link between the user interface: Yeah , with the button that you pressed . user interface: C 'cause then it would only be a applicable to one T_V_ set , so it would need to be something that you could stick somewhere , or something . project manager: Yeah , it would have t industrial designer: Maybe something adhesive that you could like stick onto the back of any set that would be yeah not very obtrusive . Then it wouldn't , it probably wouldn't be able to use It would be able to use the same reception on the remote c control I guess , but the actual device would have to have its own infrared signaller . user interface: Would it need a battery then ? project manager: Maybe , industrial designer: Pr probably . industrial designer: Unless it could be project manager: That's your department you'll have to sort that out . , unless some way , it could have some universal connection to like the socket , the same socket that the T_V_'s supplied from . project manager: Yeah , you'll have to industrial designer: So , more research into that one . project manager: Yeah , you'll have to investi Do some research on that , user interface: industrial designer: Yeah . , alright , and I'm sure that , the glow-in-the-dark , fluorescent , whatever , system , is a go ahead . Is everyone interested in that ? industrial designer: Y marketing: On the buttons ? user interface: I I like the light up suggestion . user interface: 'Cause you know the way fluorescent lights lose their brightness after certain time , so industrial designer: Yeah . marketing: it doesn't user interface: I would go for marketing: It could it could be a tactile thing as well . right , if w if we're minimising buttons , we might be able to make them actually larger . industrial designer: Like a raised marketing: and I don't know what we could do for , for channels . S user interface: Well just the numbers could be embossed , couldn't it ? Like raised . user interface: Just little arrows , that you could feel , maybe ? industrial designer: Yeah marketing: Yeah . marketing: I just thought that it , it might be sucking more battery power , if there , if it is a light up . project manager: But industrial designer: And also y , Heather you mentioned before , like how it should be accessible to everybody . industrial designer: So like you say tactile might be better , because it'd be more available to everybody . Could we somehow We could , may , possibly , sorry , incorporate them both so that the buttons could maybe be in the shape of the numbers themselves and be made out of some glow-in-the-dark material . project manager: 'Cause I d I don't think that glow-in-the-dark material , like the actual soft plastic , costs that much more than other colours . marketing: I guess the other option , referring to the battery thing is , you know how cellphones will t light up for fifteen seconds or something , when you're s and then it goes , industrial designer: Yeah . I know , I'm thinking of mostly when you're watching a movie you turn all the lights off right . marketing: And you don't want to turn on the lights , to turn it down , because there's suddenly an explosion , and it's gonna wake up the baby . industrial designer: I project manager: for the meeting , but I think we should discuss this light subject a little bit more before we close . What were you talking about with the lighting up buttons ? marketing: Oh , just if it was kinda the same way that a cell You know how a cellphone will light up for about ten , fifteen seconds when you touch a button , after having not touched it for a while . marketing: if instead of a constant light up on the , on the remote control , if it lights up for ten seconds when it's touched again . marketing: Yeah , and you , you touch it and it just kind of lights up a bit , and it gives a faint glow . industrial designer: So , self-timed marketing: So if you have all the lights off in your living room , you'll , you'll temporarily see it . project manager: So , do you think that we should do the lighting up thing , and the glow-in-the-dark thing , and the shape of the numbers ? Do we have to kind of decide what we're gonna do with this . And as you're saying like numbers can wear off if they're just sort of like painted on , you know printed . And it could , if it's that softer rubber material it'll be , maybe , better for people with els no industrial designer: durable . project manager: what's it called , R_S_I_ , what was it that we were talking about ? industrial designer: Oh yeah . , did we want to go for the glow-in-the-dark look ? industrial designer: project manager: Or did we want to go for the lighting up instantly ? user interface: If project manager: Like should we do both ? Or we can have one or the other ? Because it might , for , for our design purposes , the lighting up thing might be better because glow-in-the-dark material has a funny kinda colour . industrial designer: Yeah , and we could marketing: whereas we're trying to be trendy and fashionable . industrial designer: Yeah there are now like loads , or a huge range of different colours that it could light up in as well , marketing: So industrial designer: which could like link in with the company colours . industrial designer: or like we've just limited t with the , just ordinary phosphorescent so project manager: Right . user interface: I was thinking though , if it was glow-in-the-dark , you could put the Real Reaction symbol as glow-in-the-dark , and then it would be constantly advertised . And do you have anything marketing: What project manager: Do you have anything to say ? marketing: Oh sorry . So I I dunno if there's something that diff , you know like five different face plates . I dunno if this will start making it more complicated , but it could increase the popularity of the , of the remote . Interchangeable thing ? marketing: Yeah , project manager: Like an iPod or something ? user interface: That would be good . marketing: And I dunno if we'd want to go with like T_V_ show themes or something . user interface: Yeah , and then that would be more profitable like as a sideline to the remote as well . You could start out with three , and if , if we hit it big then we can add some on . industrial designer: als project manager: You'd just get one mould , user interface: No . industrial designer: Interchan And also possible , we could gain out of that by advertising certain T_V_ shows , or project manager: Yeah . project manager: So , if it takes off then we'll , we'll , we'll try that out . project manager: Do we need to reach a decision on that right now ? industrial designer: I've project manager: Because we need to investigate the financial implications . Is it industrial designer: Let's project manager: Does it need to be decided on now ? Or should we industrial designer: I think we could probably leave that 'til later on , then
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, on the agenda for this , for this particular meeting , we'll have your three presentations on what you've done since our last meeting , after we came up with some general ideas of our design . And , then we have to make some key decisions on , on our remote control concept , and how we're gonna make it , what materials we're gonna use , and that sort of thing . I've been doing some research into the different components that we could use , what's available to us f to actually make the remote control . , first of all we have to look at how the remote control is actually made , and what is it happens inside the casing , which is more your field . , thes main internal feature is a circuit board , which contains all the elec electronics and also the contacts with the power source . , there are several components of , the circuit board that we need to consider , where we'll be getting them from , what they'll be made of . , diodes , transistors , resonators , resistors , and capacit capacitors all need to be considered as well . project manager: Are they all included , like mandatorily , or r are these different options ? industrial designer: these , they're all different options , they're all separate , apart from the chip , which we will probable decide whether we buy a simple , a regular , advanced . , all the other things are individual components that we'd have to get in separately , and work out the most , like , effective circuit , including all the wires and everything like that . And the L_E_D_ of course , that's a light emitting diode . So , we could , so we've got flex flexibility with colours and things , with that as well . We could use a basic battery , but that brings with it , like they need to be recharged and the bulk , the size of it as well . There's a hand-powered dynamo which is a sort of thing that was used for torches fifty years ago . project manager: What is a hand-powered dynamo ? industrial designer: where you manually charge up the power . project manager: Just every , every once in a while ? industrial designer: Like you wind up something . marketing: industrial designer: Whereas kinetic energy is a new idea that's being used by some watches and other devices , where you just shake the device and it gives it power . , or there's solar power , which we've been considering inside a building , which is where it's gonna be used , might not be quite so useful . , lots of considerations for the case , like what sort of shape it would be , curved or flat . I know I've had a remote control before which you couldn't tell which was the front and the back , user interface: industrial designer: 'cause it had so many buttons on , and the shape was so symmetrical that I'd be pressing like a volume button instead of the on button . industrial designer: we also can choose what materials , the we could use metal , we could use rubber which might be more ideal for the anti-R_S_I_ . It's like the same sort of rubber that's used in stress balls and things like that , so it's very like soft , not so stressful on your hands . user interface: industrial designer: I don't think that's quite up to date with what we're looking for here . We've developed some we've got some good advances in technology , with our research team have found some new multiple option scroll buttons . I think that was brought up for , they're basically quite a flexible design , modern , you don't have to use individual buttons . It , it industrial designer: project manager: we would have to have an L_C_D_ industrial designer: Yeah . We're going on to that later with the advanc with the L_C_D_ that means we'd need a really advanced chip . industrial designer: also we've got the integrated pushbutton , which is what we're most familiar with . It's not been seen before , so it could be quite a , a novelty factor , attractive as well . And also energy saving 'cause you're producing the energy , you don't need an external sort of battery supply or solar panels . industrial designer: Rubber casing I thing would probably the best , if we're going for the anti-R_S_I_ and like more choice with aesthetics . And probably the regular chip as opposed to the simple , marketing: industrial designer: then we could possibly have the scroll and the push , but no L_C_D_ , 'cause we probably can't afford that one . , one concern with the rubber casing is that it would be rubber encapsulating all of these chips and diodes and delicate technology as industrial designer: Another thing is it might be more difficult if it's a rubber exterior talking about putting on interchangeable plates . project manager: I don't see how a like a rubber plate going on top it would stay there . industrial designer: Maybe if the , if it was just kind of a , more of a rubber coating which was on to a case . user interface: W industrial designer: So , it was kind of , the whole thing would be removable . user interface: Well , there's , there is a certain phone that has like a rubber casing , project manager: Yeah . industrial designer: you can get sort of outer casing for iPods and something , that's just it's protective as well . industrial designer: it would reduce the impact if it was dropped or something , as well , 'cause it wouldn't damage itself so easily . I , is it possible to put designs onto this type of rubber ? industrial designer: As far as I know . industrial designer: I thought that was project manager: But I think that it's worth it , kinetety , kinetic user interface: Yeah , tha marketing: user interface: marketing: I guess it's a bit scary 'cause it hasn't been done before . marketing: Yeah so there's there is a one battery , because most remotes use two batteries I believe . marketing: So , if it was running off of one battery as a user interface: That would be good yeah . user interface: Maybe we could you were saying about solar power ma maybe not working indoors , but a lot of calculators , yeah , have solar power . user interface: So maybe that could be incorporated as industrial designer: May maybe that could be the backup . user interface: Do , do those calculators industrial designer: s but some marketing: So , if we're doing user interface: yeah . If we're industrial designer: But thing is , it's not you don't need the solar all the time . It can be like you can have the solar energy and then it can store that energy and use it . industrial designer: I suppose it would be really annoying if you get to think , oh no , I forgot to charge my remote today . industrial designer: Like if the kinetic thing , I think what's best about that is that it's instant energy . industrial designer: You don't have to , you know , you can shake it a few times , or whatever . Instead of you don't have to like make sure it's in the right place to charge and . It's the aspects of a computer system which can be seen or otherwise perceived , for example , heard or felt maybe , or by the human user . There's the graphical user interface , which emphasises the use of pictures for output and a pointing device , for example a mouse for input control . I'm not really sure about the pictures that maybe that's on an L_C_D_ screen . user interface: Do you think it's project manager: Yeah , 'cause industrial designer: So I suppose sometime project manager: I'm sorry ? industrial designer: after you . user interface: project manager: because command interface requires you to type textual commands and input at a keyboard , so the numbers are sort of like a keyboard . user interface: So you must , for the graphical user you must need some kind of presentation for the graphics . industrial designer: I s I suppose where on some buttons you would have like the power would be s some kind of symbol . industrial designer: I know we're not having that , but a similar thing , user interface: Yeah . industrial designer: you , they have there's a like little picture with a screen with lines across it , which I suppose it's that sort of thing like the , the symbol on the button . industrial designer: But if we're having a simplified display anyway , w that , we probably won't have to focus so much on that . project manager: Yeah , we'll be doing industrial designer: It'll be more the on the numbers and the volume . It'd be more a command interface , and then industrial designer: I suppose we need to think of symbols for like the volume , display , and stuff like that . marketing: So it's just draf graphical for the pointing aspect ? industrial designer: I marketing: The infrared is like , that's considered a project manager: ? user interface: No I think it's to do with the actual symbols that are on the , that's on the buttons of the remote control , and per marketing: Okay . So when it says pointing device that doesn't include industrial designer: For inp user interface: Well it could be a wee scroller thing , and something could come up on the screen . user interface: But I think we're gonna go with the command interface anyway , project manager: Yeah . project manager: What do you mean ? user interface: Like I can't think of an example , but Sort of like little pictures rather than project manager: Oh yeah , like how the buttons user interface: Like a little sound . project manager: So , it's a keyboard in the shape of it , right ? user interface: Yeah m perha yeah . user interface: the co we've decided that the command interface would be the most useful for a remote control . , the remote control would be cheaper to design , so that we'd have more money in the budget to , target the design area of the interface . We , we also have to keep in mind when we're designing our , more user-friendly remote control , that a lot of interfaces consist of a clutter of buttons , that , that their functions , colours and forms aren't always helpful . So , that doesn't improve the use of the produ product , so we need to come up with something that's easy to understand . user interface: Does anyone have any questions ? project manager: Do you think that we should keep all the buttons to one same colour , just to keep it , give it a simplistic look . marketing: so and , and we might , depending on what comes out of the design , we might have to stick to just black buttons . user interface: But project manager: But what about the lighting up effect ? marketing: You mean different colours for the lighting or project manager: well , I thought we had decided that we would if you touched one of the buttons they'd all light up . industrial designer: So there would have to , have to be some parts maybe transparent around the buttons , or something . user interface: In the phone that I was thinking of as well , when you change the covers of it , the , the little buttons that actually , you know , that contro control stuff , are behind the rubber . project manager: If it's flat then , like o like on a cellphone or a mobile phone , it's like all very flat , and you just have to sort of press down on these tiny little buttons , but user interface: Yeah . 'Cause if it's just like constructed in the same way as like the front cover of a mobile phone . I don't think it would matter that the buttons were bigger through the , the top casing . I'm sure you could f work it out to fit in the casing , without causing too much difficulty . , the first one is that there should be a fancy look-and-feel , instead of the current functional look-and-feel . So , I think we've done a lot of talking about that , just with lighting and the buttons and the face-plates . And the recent fashion update , according to fashion-watchers in Paris and Milan , is that fruit and vegetables will be the most important theme for clothes , shoes and furniture . , also , in contra in contrast to last year , the feel of the material is expected to be spongy . So , my personal preferences here , of course , as we , we've already talked about the personal face-plates in this meeting , and I'd like to stick to that . The fruits and vegetable themes , I don't know if that's going to work for us . marketing: So maybe we I've seen a lot of purses with olives on them , you know . marketing: But I I think , I think if we stick to T_V_ based , you know , maybe T_V_ shows , or project manager: But they still need to fit into people's decor though . we don't have to make something in the shape of a strawberry , but it could have the curves of a strawberry , or something . industrial designer: Or just like you know really make it a quite abstract , if that's fits in more with what we're doing . It doesn't s quite fit in with the trendy well , obviously it does , if that's the current theme . user interface: marketing: industrial designer: But may maybe we could go more directly , I don't know . marketing: One thing I was thinking though is project manager: marketing: I dunno if you all remember from our kickoff meeting , we talked about our favourite animals . marketing: that might be getting , you know , too specific , and we should see what the success of the first face-plates are . marketing: And , did you have any questions ? Pretty straightforward ? project manager: Yeah industrial designer: Yeah . Have you guys been saving your PowerPoint presentations to the industrial designer: I didn't for the first one . project manager: Does anyone know how to take it out of , user interface: Just escape I think . industrial designer: Or do we just project manager: But would a backup really be necessary ? will people just use the battery if there's no , if there's , industrial designer: I think maybe we could just go for the kinetic energy , project manager: if there is backup . industrial designer: I think project manager: There's like no reason why it wouldn't work , right ? industrial designer: yeah . industrial designer: Is everyone happy with that ? marketing: So if it's not working they just have to shake it a bit and that revitalises it ? project manager: Yeah . And that linked in with what buttons we would gonna have , so project manager: Right , and we were going for more simplistic style , right ? industrial designer: Yeah , it was user interface: Yeah . project manager: I think we decided on the pushbuttons , right ? industrial designer: so that's the simple . project manager: Would we need a more advanced one for the lighting , the interior lighting system ? industrial designer: Yeah possibly . project manager: Yeah ? industrial designer: So , it's probably gonna be the regular chip that we're going to need . , does this , is this dependent on shape , or what it's made of , or what ? industrial designer: So th I think this is just like gonna be the a very outer case , which we will decide on rubber . I , I I'm sorry , I've lost my PowerPoint thing , so I can't remember what it's ca it's the component industrial designer: Your screen ? marketing: Think it was called command interface . What's that all about ? user interface: I think that is marketing: project manager: user interface: well we haven't really made any decisions about what we're gonna do about the cluster of button functions , colours and forms , in the in consistent use . Like what what are ideas to combat these problems ? project manager: user interface: You know how different interfaces are very different , and can be confusing because because of their difference , and because of the different clusters of buttons that they have . project manager: what are our choices here ? user interface: Well it's just w where where shall we locate the buttons . What kind of functions wi shall we have ? project manager: You mean like we'll have the numbers of the channels , and we'll have the channel-changer , and volume , and power ? industrial designer: The power . Like I don't know if we should go into like adjusting light levels , things like that , because different televisions will have industrial designer: May yeah . industrial designer: Yeah , it was minima marketing: Do you remember that ? industrial designer: well , it wasn't the l project manager: Yeah , it was hardly ever used really . Yeah , and surely that would be like quite specific to the individual television , user interface: Yeah , each television . I think most of that comes like on the i individual television set itself , user interface: You don't change that often , yeah . industrial designer: doesn't it ? I'm sure it has its own buttons , so you don't necessarily need to have it on remote . project manager: Like we , I don't know if we can make a remote that would be universal to all the different kinds of industrial designer: Yeah . industrial designer: So we're just going for power , channels , volume , project manager: Volume . Some T_V_s will have the option of like living room style , movie style , user interface: Yeah . marketing: and that , they say that's used zero point eight times an hour , which is actually somewhat high . user interface: It w it would seem silly if we'd having anything else , just have an audio button though . project manager: Yeah , user interface: Do you know ? project manager: I don't , I it's , it's a problem with the international appeal , I think . user interface: But we industrial designer: I've marketing: Yeah I guess that it affects the marketing , 'cause it , it is a good sales ploy to say , aren't you annoyed with remote controls that have all these buttons . project manager: Yep , and the user interface design , so this is where the trendy stuff comes in . user interface: project manager: And , your personal coach will give you the rest of the information of what needs to happen . So , anyone else have something to say ? industrial designer: I just have one question about the whole fruit and vegetable aspect . industrial designer: Are we seeing as that was the most popular thing that came up out of your market research , I thi I think we should keep to that rather than moving to animals or something , because even if that may not seem obvious to us , if that's what the surveys brought out , I think that we should probably go along with that . But you're happy to go ahead with the fruit and veg ? marketing: Now do you guys need want an idea of how many are you gonna come up with casing ideas ? industrial designer: Y Yeah . user interface: What I What I was thinking what do yous think of this ? , having the numbers kind of like , not a bunch of grapes , but you know like purple and kind of in a triangle . user interface: That's just industrial designer: We can have a look at those ideas , yeah . marketing: So it's a something that will , you know , appeal to the fifteen to twenty five year olds
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ES2015d
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I have a a spreadsheet where we can calculate our prices for every aspect of of what we've made , given our options . And we have the company logo here and this will be the infrared here industrial designer: The L_E_D_ . user interface: and this'll be the power point , the on off button kind project manager: Oh . marketing: What was the where's the L_E_D_ ? user interface: It's in the middle of one of the little R_s . user interface: So you don't have to Oh that was a mistake , wasn't it ? project manager: Okay . user interface: And this is just if you've got like eleven or twelve or thirt the plus . industrial designer: So one plus one would be eleven , user interface: You can go one , three or something . You press a plus button ? user interface: You press that first and then you go one three yeah . user interface: Well we just thought , we have all the numbers here , so we wanted something representative of numbers larger than ten and project manager: Yeah . industrial designer: Yeah because if you on your average remote , if you press one twice you just go to or say you wanted channel twelve , you press one , and then you go to channel one , and then two then you'd just go to channel two , instead of twelve . industrial designer: So if you did like one plus two you could go to channel twelve , or two plus two is channel twenty two . project manager: But Would you have to go zero plus one if you wanted to go to channel one or two ? user interface: No no , th all that's why we have all these numbers . project manager: Yeah I know , but if if I wanna go to say number like sixty five , channel sixty five , if I press the six it'll go to channel six , and then I'll press the plus , and then it'll go to six and then put the five and it'll go to sixty five ? marketing: Sixty . user interface: I I well it doesn't we haven't really s I would've thought you pressed the plus first and then the six five , marketing: user interface: but she says plus press which industrial designer: Well I don't mind , we can further define that . user interface: what do you think is simpler ? project manager: I th user interface: It's a industrial designer: I wouldn't have thought it'd be a problem that it went to channel six first , in like on the way to channel sixty five . If you don't put it marketing: So as long as you hit them dada industrial designer: Yeah . So industrial designer: marketing: Was there so on the top there is volume and industrial designer: And channel , user interface: A channel . industrial designer: which is so you could just go like that without thinking about it , like marketing: Channel up volume up . user interface: Just so we can flick project manager: Right , where where's the power button ? marketing: Yeah . industrial designer: because we thought that's kind of a more natural movement than just going like that with your thumb . industrial designer: But yeah , no it's a different movement marketing: industrial designer: so yeah . industrial designer: and the feel of it , we've made this out of Play Doh , which is representing the , you know , the rubber , and the spongy rubberness . industrial designer: 'cause it was said before in the material specification that this the this anti-R_S_I_ material is often used in stress balls so this has got a you know a bit of give to it , project manager: Yeah . industrial designer: How it fits in the palm of your hand ? marketing: project manager: My goodness . industrial designer: O Okay , as for the colours , we were presented with a limited range of colours for this prototype . industrial designer: But we're thinking that , seeing as we're having it in interchangeable casing anyway , that this is not necessarily a representation of the true colours that we would necessarily use . and we're thinking to carry-on with the fruit and vegetable theme , the colour combination just could just be named after different fruit , like banana could be black and yellow , watermelon red and green , project manager: Oh right . industrial designer: or vanilla might be the most popular if it just blends in user interface: 'Cause it'd be quite subtle and industrial designer: more settled cream instead of the others are all a bit garish . industrial designer: Banana's more representative of our colour scheme , like the company the yellow and black . user interface: marketing: project manager: industrial designer: watermelon , you know , m probably appealing to the project manager: Kinda Christmas , you know . industrial designer: Apple green , brown , more kinda trendy , you know , khaki project manager: Yeah . user interface: The pomegranate's kinda girly and funky kind of , project manager: Cool . user interface: and then the vanilla's more for the more sophisticated customer who just wants something that fits in with all decor . yeah we thought of the components it was definitely a focus of ergonomics and just a single ha handheld device , you don't need to use both hands , one hand to hold this and type in with the other , you can just use your thumb . industrial designer: as we said the rubber's probably used for comfort and anti-R_S_I_ and that's about it . And so now that we've we have a prototype , we need to go over the finances and seeing if this prototype matches what our budget can handle . marketing: You want the project manager: Do you need to do a presentation first ? marketing: I don't know what order it goes in . industrial designer: go project manager: What time is it anyw industrial designer: project manager: Oh yeah sorry you're right . marketing: Okay now I think for this one I could Would you guys prefer use the whiteboard or mayb maybe I'll just do it on right on the screen where you can see it . , we're gonna be doing an evaluation report together based on the protoptype that we've just seen . and looking looking back at my notes from our both our conceptual and our functional meetings , I made a list of what our original requirements and goals were , back to our kick-off meeting this morning . , and we'll evaluate as to whether we've s done what we set out to do . and we're gonna do it on a one to seven scale where one is true and seven is false . I can't change it so I'm g I'm gonna ask you to push it down once . th the colours we were given for making the prototype aren't the colours that I think we would've necessarily chosen . industrial designer: It's not the kind of ooh at all sleek project manager: Oh you were only given red and black ? industrial designer: red , black and yellow , and orange . user interface: Yeah so industrial designer: user interface: not very sleek and we don't wanna go for black because most remote controls are black or grey . industrial designer: But if you can imagine that in like a s just a maybe a kind of pale metallic-y finish or something user interface: Yeah . industrial designer: diff if you can visualise this in nice colours I think it would look quite fancy . marketing: It's a two ? industrial designer: For the marketing: Okay , user interface: Fanciness . Okay so question number two was is it techn technologically innovative ? So I know we have the kinetic energy which is very innovative . industrial designer: The L_E_D_ use isn't particularly innovative marketing: Isn't industrial designer: and we don't have any scroll buttons , it's all pushbuttons , user interface: . industrial designer: there's no L_C_D_ control , so if we're thinking about the rest of the market , it's sort of probably halfway . And I think it it's tough to say because we were we didn't want it to be any more innovative than this , because then that would've defeated the purpose . project manager: Th marketing: there'll be s we have to work out the number the plus system . user interface: But the industrial designer: Not in user interface: Remember the management said that it it had to be prominent . What where's it gonna sit in your living room ? Is it not gonna fall off the arm of the sofa ? project manager: Maybe if the bottom was just sort of flat , and then the rest is like marketing: Yeah the bottom could be like ch chopped a bit . marketing: Maybe , it could it could be on the bottom , so you wouldn't loo like if it's flat here , so it sits up . So , is this a good-looking remote ? Would we wanna show it off to our friends ? user interface: Three . project manager: I think , it was another colour and it was like I think it'd look okay . marketing: Yeah ? industrial designer: I would definitely go for that rather than like your average plain old remote like that , marketing: I gue yeah , it's personal taste , but user interface: Yeah . What's will people be willing to spend twenty five Euros on this product ? Remember that eighty percent of users were willing to spend more money when a remote control looked fancy . user interface: I think we have to market it in the right way , that to say that it is simplistic . user interface: So people don't just see it and think , this is so simplistic , I don't want to spend twenty five Euros . industrial designer: And the kinetic energy , shaker-style-y , whoo , user interface: And the kinetic energy part . You're marketing: No , I guess , I don't know much about the remote control industry , how much your average sells for , user interface: use the zero . marketing: but I know I am , aren't I ? user interface: I think they're about ten po ten pound , aren't they ? About ten pounds . marketing: So yeah I think with a good marketing scheme and the personalisation options , it'll user interface: project manager: Yeah . Can someone read it out ? industrial designer: Does this prototype match the operating behaviour of the average user . industrial designer: Because marketing: we said industrial designer: yeah , because the most accessible buttons are the volume and the and the channel-changing . user interface: marketing: Yeah I guess the I think the key word there is average , 'cause there were some people that used the video input and sound and stuff . C Heather could you push it down ? Will this remote control be easy to find when lost ? Remember that fifty percent of users lose their remote regularly . marketing: Now is there the is the alarm system still was it implemented ? user interface: Yeah the bu when you press the alarm system , the lights behind the and it'll vibra industrial designer: It Yeah marketing: industrial designer: l lights on and , or flash as well . But it's not obviously obvious from the outside that that's gonna happen 'cause you can't s particularly see an alarm . If you user interface: But both marketing: project manager: You press the button it makes a noise right ? marketing: It turns into a duck and starts quacking . user interface: I'd be tempted to industrial designer: Well the thing is , if it was had an alarm system , marketing: industrial designer: when it when it lights up as we it could light up when the alarm went . user interface: It would have to be in the market project manager: I though w it was gonna make a noise . user interface: marketing: We can give it a one , because compared to every other remote ever m ever made , this one will be easier to find . Will it be easy to learn how to use this remote when brand new ? Remember that thirty four percent of users usually found it difficult . marketing: So it has to be yeah , it's eas they'll pick it up and they'll know what to do . user interface: So the plu the plus w once that's written down on the page that'll be really simple , marketing: The plus thing needs to be worked on . industrial designer: Yeah user interface: won't it ? industrial designer: I think marketing: Yeah . industrial designer: just because it's we've decided to reduce it down to the basic buttons , I think that in itself makes it so much easier to use . marketing: Do Does it make more sense for the middle one to be an just an enter button ? So then you would have to push two buttons every time at least . user interface: That kind of annoys me though , when it's zero six when you have to press marketing: industrial designer: . marketing: will it minimise the effects of R_S_I_ , which was repeated strain injury ? industrial designer: Injury . It's like right in the user interface: But if you're zapping project manager: Your thumb might get a little bit industrial designer: Yeah , that's what I was thinking . I don't think it will f industrial designer: We may have to do some more research into other strain injuries that we don't know about . marketing: It's soft , project manager: And that's kind of what the marketing: and user interface: . project manager: the PowerPoint slide thing said would be good for R_S_I_ , marketing: And people could industrial designer: Yeah . project manager: so maybe it is but marketing: I don't know what other options there are . marketing: So , one or two do you think ? industrial designer: I think user interface: I I'd say t industrial designer: yeah , I think too . marketing: Now is the colour gonna be there even if it's like vanilla ? user interface: N We we can't really do that marketing: Is the yellow user interface: because for example on the banana theme we can't have it as being yellow . marketing: It sounds like the colour's something that we project manager: Well , yeah the colours are yellow and grey . marketing: But the yell yeah d yellow's ugly though , user interface: Yeah that's right , marketing: depending on the user interface: we didn't even rea marketing: So I think we'll have to talk to our executive managers , and see if we can get away with just the R_R_ . user interface: or or like that's grey , and it wouldn't be that expensive to have a little bit of metal . marketing: Okay So , do you think that's more of a three then ? Three , four ? industrial designer: Four I think . marketing: Well we have good reasons for it , so we but we can still put a a four ? industrial designer: Okay . , did we stay true to our motto and put the fashion into electronics ? industrial designer: user interface: marketing: Current trends of fruits and veggies , desire for sponginess . project manager: But maybe more like two 'cause there's no like pictures of fruit , it's just sort of naming it by a fruit . Okay , so that's something that's kind of in the making too , like maybe it'll become more project manager: That's fashionable in itself to have interchangeable plates . industrial designer: The thing is , I think if somebody saw that and you said what was that inspired from , I don't know if you'd instantly say mango . user interface: project manager: Alright so based on this evaluation , do we average them out sorta thing ? industrial designer: marketing: Yes we do . marketing: Okay , so our average there , five , six , eight , ten , eleven , twelve , thirteen , fifteen , nineteen , twenty one , divided by eleven project manager: One point nine or something ? user interface: It's industrial designer: It's marketing: is user interface: Yeah . user interface: I got marketing: Does that seem right then ? user interface: Yeah , 'cause we've a four to bring down . industrial designer: Do we have an online calculator ? project manager: I'm attempting to do that right now . Alright , now with that over and done with , our next step is to see if we are under budget . So in our shared folder , if everyone could go there right now , I'm going to steal a cable . project manager: it's it's user interface: Is that the project document ? project manager: it's an Excel file . industrial designer: It says it project manager: 'Kay so far I've added what I think or what is going on ? Great . marketing: Oh is it locked 'cause I'm in it ? project manager: I dunno . user interface: Are we using that ? project manager: I guess we should do it just for one kind . So we need to do a product evaluation , again , user interface: project manager: which is probably I dunno . A different extension of a industrial designer: Of the actual project rather than the product ? user interface: Yeah . industrial designer: A project ? Is is project manager: Yeah 'cause we're talking about leadership , teamwork . Alright so Do you guys feel like there was room for creativity ? industrial designer: I think we were pushed . project manager: Pushed for creativity ? user interface: industrial designer: we weren't really given a lot of time , or materials , yeah , to go about our design task . project manager: I think so as like but you were supposed to have creativ industrial designer: Yeah . Like we were very creative in in coming up with an idea I guess , but m industrial designer: Yeah . industrial designer: Well we were just limited by resources really and like if we had decided to use the L_C_D_ screen , and like solar power backup and everything , then we wouldn't have been able to afford that . user interface: marketing: project manager: Leadership ? Is this me being like , guys do you like me ? . industrial designer: and also our personal coach helped us along the way , user interface: marketing: project manager: Yeah . user interface: project manager: Alright how were our means ? industrial designer: project manager: We needed more Play Doh colours . industrial designer: Yeah and more Play Doh , marketing: industrial designer: 'cause that was all the red we had . industrial designer: So even if we wanted to make a bigger prototype , we wouldn't have been able to . project manager: marketing: Oh really ? project manager: But ever everything else was satisfactory ? marketing: Okay . marketing: The industrial designer: I think the only thing was having to remember to you know to tick the okays marketing: Yeah . project manager: user interface: marketing: user interface: I'm actually not sure if I've saved my presentations . user interface: industrial designer: Well I think we've all learnt stuff from each other , marketing: industrial designer: like the n user interface: Yeah . project manager: ? marketing: Yeah well I guess we really it we bounced off of each other , which was cool . marketing: Like based on marketing stuff and then you'd say something about interface and industrial designer: Yeah . Each other's marketing: Oh does it have smart materials by the way ? industrial designer: Sorry ? marketing: Does it have smart materials ? project manager: . industrial designer: Well , did it come into the into user interface: If if it if it industrial designer: I dunno if we counted that in the costs . marketing: By watching T_V_ ? project manager: in such a way that I have no idea
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ES2016a
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we'll just get started with everyone kind of letting each other know who they are and what you're doing , what your what your role is . I am Corinne Whiting and I will be the Marketing Expert and in each of the three phases I will have a different role . In the function design phase I will be talking about user requirement specification , and this means what needs and desires are to be fulfilled , and I'll be doing research to figure this out . In the conceptual design phase I will be dealing with trend watching and I'll be doing marketing research on the web . And then finally in the detailed design phase I will be doing product evaluation and so I will be collecting the requirements and ranking all the requirements to see how we did . And the detailed design sort of like the user interface design , what they might be looking for , things like fashions , what makes wha how we're gonna make it special . In the functional design phase I'm I'll be dealing mostly with the requirements , we'll discuss what the prog what functions the the product has to fulfil and so and so on . industrial designer: And the detailed design in the detailed design I'll be concerned with the look and feel of the product itself , so we're pretty much working together obviously on the design front here . so we've got our opening , our our agenda is the opening , acquaintance which we've kinda done . of course we're a not only a electronics company but a fashion conscious electronics company , so we want it to be trendy and we want it to be easy to use . we've got the functional design , conceptual design and detailed design which basically is is the three of you . do we have any ideas of of maybe d let's just throw out some ideas of what kind of remote control we want to have , and then we can go into how we're gonna design it and and how we're gonna do the detailing on it . project manager: So we want it to be a T_V_ remote or I do we want it to to do other things besides just be a a television remote ? user interface: Oh right . But , you know , they all sorta have the same role changing channels , volumes and then programming . user interface: I think they all work on the same prin principle as well sorta like I don't actually know . But is it just infra-red ? Is that standard ? project manager: I I think yeah , yeah , r universal remote . user interface: So if there's a g a way of finding it quite easily , I thought that'd be quite good quite a good feature . Ch project manager: So we should we should set our remote control up to where it has a marketing: Like a tracking device ? project manager: like a tracking device or or like a a user interface: Oh you can get those key well you could whistle or make a noise project manager: It makes a noise , user interface: and it'd beep . project manager: there's a button on the T_V_ that you press industrial designer: . industrial designer: So user interface: Generally , all remotes are sort of quite similar in their appearance . user interface: I thought maybe , because people always tend to throw a remote control about the place to one another if it was in a ball , project manager: 'Kay . industrial designer: Well there are of course certain restrictions , you can't have it be any form and fulfil all functions at the same time , user interface: Yeah . however one question is how stable is that thing supposed to be , that refers to the material , pretty much . industrial designer: How sturdy is it gonna be ? Do we want it to last longer or rather have people whatever , have to buy one every half a year ? project manager: Okay so yeah , so we want it to be sturdy , user interface: Yeah . project manager: we want it to to hold up to somebody's child , you know , throwing it across the room or , as you said , people kinda throw it , so ball-shaped , you know , if it were ball-shaped maybe , user interface: Yeah . project manager: then it user interface: It could be cased on the outside and t everything could be inside . What else it what else do we want it to to do ? So we want it to be universal . It's something that we're supposed to sell for about twenty five Euros and you know , goals for profits are I think somewhere around fifty million Euros , what they wanna make on it , so . Also since we're partners of the International Remote Control Association , maybe we wanna make it something that would globally appeal . project manager: So marketing , you know , how maybe marketing , you could s find out what is the most universally appealing remote control out there . industrial designer: marketing: And maybe as far as design goes , maybe we could have different ones for different target audiences , project manager: 'Kay . project manager: Do you guys have any ideas for what it should look like ? Maybe we could draw it up on the on the board over there . Some ideas ? We want it to be a b a ball , user interface: I'd I could draw sorta the ball idea . project manager: you know , we'll draw up we'll draw up the ball and maybe th where the buttons are located . user interface: My original idea was just simply sort of a sphere , where maybe you this is where it's connected together , and then when you open it out , it could fol it could be maybe flip , like a flip phone , and then when you fold it out the middle Maybe a hinge that'll have to be the strongest part of it . If that if we did use a hinge , or if it was just two parts , industrial designer: user interface: and then you'd have just sorta you you you know , your buttons . Thing is inside I think , sometimes remotes have too many buttons , so maybe as simple as possible , as few buttons inside as possible . Just something maybe if you ha if it had like if some kind of like light or something or lights around it . It's looking a bit like something out of Star Wars at the moment though , to be fair . industrial designer: user interface: That was that was a sorta simple idea I had project manager: -huh . One problem you'd get with this design is the ball is a nice idea because of it's stability really , user interface: Yeah . industrial designer: but of course , since it's a ball , it'll roll , so we'd have to have it flat on one side at least , down here somewhere , user interface: Yeah . The idea it didn't have to necessarily be f a hinge , industrial designer: That's that's interesting of course , user interface: that was just one idea though . marketing: project manager: How would we go about making you know getting rid of our weak points ? What would we just have a flat spot on the bottom of the ball ? user interface: marketing: project manager: Not to put you on the spot , industrial designer: E No no , project manager: but industrial designer: . project manager: What did you say your title was again ? industrial designer: N n marketing: project manager: You're the the Industrial Designer . industrial designer: I'm your Industrial Designer , marketing: industrial designer: so i b well , project manager: industrial designer: the point is that well maybe I dunno . industrial designer: As as stable as it is , there must be a compromise between stability and design here , so . I can't think of anything other than a long rectangle for remote , project manager: Yeah . user interface: maybe small , sort of fatter ones , but there's nothing being done sort of out of left field , yeah . project manager: It's not new , it's not innovative , it's you know , everybody does long remote because it's easy , user interface: Yeah . marketing: My idea was just to have it be kind of like a keyboard type shape , you know , like video games user interface: Yeah . user interface: maybe design something , that's sort of like suppose not everybody's everybody's hand's the same , but something that would maybe fit in the hand easier . Because even I suppose even with the ball user interface: It still might be hard to project manager: it's user interface: it still not the ho easiest thing to hold , yeah . project manager: But then again , people like to use one hand to flip and one hand to hold their soda , so maybe maybe we user interface: Yeah . industrial designer: Well with the one-handed design you also have the the problem of the size w 'cause you know from cell phones , they can be too small . industrial designer: if it's small it probably looks better , but may not be th as functional . So for that there's project manager: Okay , so industrial designer: So project manager: unfortunately we've got about five minutes here to come up with our remote control idea and start rolling with it . What if we had what if we had not only say we went with the ball the ball function , but maybe we give it sort of grips along the side s to make it easier to hold on to . But if we're gonna make it flat on the bottom , then that eliminates our ball anyways . So if it were flat on the bottom and then had the sorta grips on the side here I guess , and then flat And then we have the problem with the hinge . So if we're flat on the bottom , it's not gonna roll away , it'll stay where we want . industrial designer: The question is also , I dunno , d do you really always want to open that thing when you have to use it ? project manager: that's true . industrial designer: It's probably going to lie around opened all the time anyway , so I don't know if a lid is a good idea . From stabil stability point of view it certainly is , but also you have to face it and take into account the more of these things break by accident , the more we sell . We just have a ball user interface: But then maybe to go back to the to th s something along those things then . What if we flipped it around here , so that it were Sorry , that doesn't look anything like what you had there . project manager: Course then it's it's like the rectangular again , only with a couple of jutting out points . industrial designer: Question is what makes those game pads functional ? W I think that's pretty much the form for full hand . project manager: Yeah , industrial designer: You know , all project manager: because it doesn't have a cord , like joysticks do . industrial designer: that dif batteries right , and Batteries go weak as well , so after a while you have to point it towards the towards the equipment you wanna control with it , right ? So , have to m show which is the front , which is the back . project manager: Is it possible to have it to where it would work with a like a sensor on either side ? So that either way you're pointing it it would work . industrial designer: of course it'll be evident after a while or if you look at it , it'll it'll be evident which way around to point it , since you have the the numbers and the and the the buttons and stuff , project manager: True . industrial designer: but it's rather about an instinctual thing , user interface: Put it industrial designer: like you just grab it , you don't have to s look at it , you know , which way around to point it . user interface: Even if you designed it in some in a way that you know , isn't a rectangle , but still pointed in a direction that had definite points . user interface: and there's your s you kn you know which way you're gonna pointing it . project manager: Okay , well , just to finish up , should we s go with this plan , start making some Are good ideas , what are not . user interface: Does it say what does it say for n industrial designer: Obviously user interface: it says on there what we need to do for the next meeting , I think
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ES2016b
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project manager: S how we doing on our remote ? user interface: project manager: We have some we have some ideas and some ideas for what people want . user interface: we yes s I've lo marketing: user interface: I've done the role that I was asked to do anyway . then we can come to a conclusion on what we want the remote to do , and how it's going to do it hopefully . I'm responsible for leading the meetings , keeping the notes , and coming up with the final presentation . So you're gonna come up with the ideas Ryan , and you're gonna pick 'em apart . user interface: project manager: we decided our remote , we want it to be a universal remote that everyone would want . I'll hand it off to you and Does anyone do you wanna go first ? marketing: Sure . Well , this is my report , which is going to be based pretty much on a survey that I was sent . You want it to be on both screens , or just just yours ? marketing: No I want something else on mine . marketing: So is there no way I can give you the slideshow and project manager: I think oh give us the slideshow and something on your screen ? marketing: yeah . so first of all , the method that I used was by doing some marketing research , industrial designer: marketing: by doing research on some interviews that were conducted . And eighty percent of the users would be willing to spend more money if they could get a remote that would look fancy . So I think that earlier we were onto something when we were talking about having it be a modern cool look , I think that's definitely important . And if anyone could clarify what that means ? industrial designer: Just jus user interface: Is is it j just just marketing: Zap , does that just mean like changing the channel ? user interface: just using it industrial designer: yeah . and fifty percent of the users say that they're only using ten percent of the buttons on their remote control . the biggest user frustrations , as we said fifty percent of people find that their remotes are lost somewhere , and so I think a tracking device of some sort would be a good idea . They said it take thirty four percent said it takes too much time to learn how to use a new remote . The groups at the older they get it looks like the less willing they are to pay , so maybe we could discuss this and think and decide if we think it's worth investing in this . We definitely need to focus on a new modern appearance , since so many people seem to be concerned about the ugliness of their remote control . we need to simplify the remote and reduce the number of buttons , get rid of the ones that don't seem to be serving much purpose . user interface: Having just listened to what Corinne just said , I'll draw on some of the things as well . marketing: user interface: And t s simplest approach that I came to is is to change , programme and operate an electronic device remotely . that's an obvious thing to say , but it's not attached to the device that you want to control . But I think a universal remote control is actually quite a difficult object to design , and po possibly within maybe the budget that we do it , because you'd need to know all the spef specifications of a all the like electronic companies . I'm not sure have you ever come across a universal remote control yourself , but you have to i they're a nightmare to use . So I think it'd be better maybe to concentrate on maybe just a universal one for T_V_s . or maybe just one that you could we could design and then different people , manufacturers could use it to set to their specifications , if if the aim is to get something that's unique in design . And the other one is engineer-centred where that's more specified for the sort of the elaborate piece of equipment it's trying to control which appeals more to the product that we want , and on what the have said and the market research and stuff probably looking at something that should be user-centred . Fewer buttons , simpler to use , and if ten percent is hidden away if ten percent is what's used , maybe the other fifty percent , the buttons that are used very rarely like programming , they could be hidden maybe under some remote controls you might have come across have maybe a little flip thi thing where they're hidden away . and finally , sort I've sort of covered that , our product I think should be user interface orientated . Like I said to concentrate on T_V_ remote control , a universal remote might be too complex . and as what it , the major findings market researchers have said , it's the image and the appearance that people di dislike . project manager: What was your last conclusion on that one ? Focus on the i user interface: On something on the image of it . Gonna talk to you about the working design of the interiors basically which is what dictates the design the both the interface basically and the outer appearance because this is all the stuff that needs to go in there . So unfortunately the people who were supposed to do this little presentation for me obviously were too drunk to actually accomplish it , marketing: project manager: industrial designer: so I'm going to do a lot of the stuff on the board . The way you normally normally do it is that you add a little device such as a lamp to the whole thing as well , so that you know that it's working basically . Now this , what we're talking about here , or what I think should be discussed are these two components mostly . Right ? These two are components that we have to use , and these are dictated by the whole function of the whole thing . Who knows ? Of course it's always a question whether these these components are in fact available cheap enough , developed enough . But that's like I s I suppose rather up to marketing , and not to project manager: So we could the the industrial designer: to the industrial design department . project manager: the more complex we make it of course , the more expensive industrial designer: Expensive it's gonna be get . project manager: But people have said that they would well younger generations of people have said that they would pay more for a speech recognition remote . user interface: I think speech recognition was one of those things where they have to be really good for them to work . Well user interface: And you need to sort of take into light languages and then different dialects I suppose as well . project manager: I myself I find , when you , h when there's something like spee speech recognition . project manager: and you say one for this , and you find yours , like you said , saying the same thing over and over and over . marketing: project manager: So maybe if you're sitting on your couch with a bunch of people then you know , you user interface: And wou I don't know if would would you want to keep saying stuff if you were watching stuff . marketing: Another thing about these figures is ninety one percent of the youngest age groups said they'd do it , but probably a lot of them that's actually their parents money . Like I don't know if they would actually go out and purchase this themselves , a fifteen year old you know . user interface: I think As well it'd be j the gimmick factor for the younger people . user interface: But practically I don't think it's project manager: It's a , it's a gimmick factor that they like at first , and user interface: Yeah . the remote's only gonna be for the television , which is good because we already decided y your your research showed that not only is a universal remote more complicated , it's more cost , more costly . but we do have to use the the company wants us to incorporate the corporate colour and our slogan , which is we put the fashion in electronics . And we could probably get away with black too but So those are the three the three new requirements that that I was told we need to use . from all all three of your presentations , I think that we were on the right track a lot in our last meeting . project manager: But it's probably , I would say , probably not worth the investment at this point in time . But if you don't put it back in , you press something like a little button on that , and that just sort of sends out a beep to find where it is or something . project manager: That'd be , that'd be good if we were going with our our ball . Or you know However , however you wanted to go about it , the holder could also be the charging unit . project manager: we still have the how to hold on to it industrial designer: You s you still W yeah . industrial designer: While you're watching , marketing: Rolls away industrial designer: it's gonna roll off . I guess our , I guess our main main thing that we should focus on until then is probably deciding on a certain look , you know . Did you guys feel you have enough time in between our meetings to get everything done that you need to get done ? marketing: Not really . user interface: I'll yeah I'll have a look , try look at the actual appearance in the next break . user interface: I th I I do still think it needs to be something that is ultimately one-handed . On maybe a a rect on a rectangle but maybe not necessarily as boring , as plain as a rectangle . project manager: Shall we maybe shoot for a a specific target group ? That way we could l if it were , if we were shooting for young guys then it's a certain look to the remote . Or girls or older people ? Would that you think that would help us find a specific form ? That we would would wanna pick out ? user interface: D I don't know if that might cope with like the trend-watching . So we know that the remote's gonna have to be we'll just say we've got a colour scheme for it . project manager: you know yellow it's nice and bright , with the buttons being grey or black . project manager: And our slogan pasted somewhere on it , on the the bottom marketing: project manager: or the user interface: Bottom perhaps project manager: you know . project manager: Maybe we could sketch a so basically all of our remotes all of our typical remotes now are just kind of a rectangular sort . Hope everyone memorised that user interface: You it might be to look at sort of the the shape and trend of like things like mobile phones , and the shapes that the they've been going . user interface: They've gone from big brick block things , which is a remote control is , to sort of slinky small things . user interface: marketing: project manager: But they are all , industrial designer: project manager: you know , mobile phones they've kind of taken a turn to where they're really small . project manager: But then again you don't want you know like the first mobile phone that was this big marketing: project manager: and you had a handbag to carry it around in . user interface: project manager: So we've got basically what remotes look like now is kind of what we're what we're stuck with . If you , if we want the remote to do other things like or I guess the T_V_ to be able to change the tint and the colour and you know all those kind of things that are built into T_V_s , we just have that under one standard menu button where you go in , press the menu button , scroll up and down to select it . project manager: 'Kay so industrial designer: It's project manager: industrial designer: Talk about maybe f look at that from the side , there maybe . industrial designer: You can even if we're coming from mice , we can even add a click function , where you , in order to verify the information you just press it down . industrial designer: Also when it comes to the ergonomics of the whole thing , if you wanna make it square for the looks of it , then maybe to make it more comfortable to hold the whole thing , you add a little bulge down here . And maybe you bring the buttons nearer to the or the imp more important buttons nearer to the to the side . Maybe the buttons could like decrease in s the bigger ones you know they could actually be bigger in size than the ones that are less important , the smaller here . So you know you just sort of have your hand industrial designer: well I was just thinking , this this of course causes user interface: Yeah . user interface: But the older so project manager: Yeah is everyone who in here's right-handed , left-handed ? You guys all right-handed ? marketing: Right . project manager: I'm left-handed but I , so I can say that most things are designed for right-handed people . industrial designer: user interface: marketing: Maybe you could buy like a special left-handed version of the remote . user interface: I'm just just thinking maybe if it was circular with the sort of that sort of the sort of early idea we had , with the way that was more like that , whereas this is just a one-handed thing that you sort of almost wrap round the thumb . Like your zap zapping device is just u channels up-down , volume , and on-off . So for the next So for the next before the next meeting w sh shall we work on you're watching trends to see what what kind of new information we've got going on . project manager: Manuel you're going to work on the components for for what we're gonna use . project manager: Let's go with our our rounded kind of fit in your hand let's explore the the possibility of having the two-piece . So one for the the quick zapping and possibly one you know with just that rounded part that fits into your hand . project manager: And Ryan you work on how how well they'll work with the us with the user . Or I guess we'll be taking lunch shortly and then then in about half an hour after that we'll probably have another meeting
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then each of you will have your presentation , and then we will need to make a decision on the concept for the remote control . industrial designer: project manager: we decided that , or we know that we need to use company colours , company logo . industrial designer: project manager: and that they often lose the it's easy to lose a remote . I think we decided that the expense was not necessarily worth it , and that it was probably a gimmick , that would increasingly wear on the consumers' nerves . and some personal preferences that were found in that would be that it should be a user-oriented remote , something simple . the user interface then would connect to a chip , which would work with the infrared controls to send the signal to the T_V_ . I believe then we came up with a couple of ideas for what we think the design of the remote will be . I was given a brief executive summary , and then an update on some recent fashion trends that we might like to look at . okay the most important finding was that the fancy look-and-feel seems to be twice as important to the users as the current functional look-and-feel design , which I think we've kind of already discussed before . And again these are all things we've kind of already come up with on our own , but this just backs it up . As far as fashion update , we've learned that fruits and vegetables will be the most important theme for cloths , shoes and furniture . industrial designer: marketing: So that might be a bit of a challenge to incorporate this into our remote , but we can try . and also , as opposed to last year , this year the material is expected to be spongy in feel . Okay so from that , as we've already said , we need to focus on a fancy look-and-feel . I think we've already discovered that it's kind of hard to go away from the traditional rectangular design . But I think that , even if it's very subtle , we need to kind of trick our consumers , so they at least get the idea that they're getting something that's new and modern and sleek and Whether it's through the shape or the colours or all of that . And Manuel had suggested the energy source and the user interface , discussing some of those , that we could change a little bit . We need to keep it simple , have limited buttons , which I think the two piece idea might be really beneficial for . I don't know , I guess the two options are if we had our remote in the shape of a fruit or vegetable . But my question is , the stereotypically speaking , you kind of picture males with their remote controls , and I'm not sure how they'd feel about having fruity logos on the outside . project manager: marketing: So maybe we could have something that's somewhat removable , or I don't know , different options for female , male target groups . C and look at different types of material that might please our users who want spongy-feeling remote controls . Possibly like a cover like they have for mobile phones ? marketing: That's what I was thinking yeah . project manager: You have one with a flag , and one with a banana and one that's a spongy user interface: marketing: Yeah . yeah I talking about the interface concept and how the customer relates to , will use the , consumer will use the actual device . I was sent some information from the company saying that they , the technology department have devised a new speech recognition technology , where you can program questions into such devices . They gave an example of a coffee machine where you program a question , you program the answer , and the machine responds accordingly . and then it ju that's just to point out the sort of inconsistent u sort of use of interface in remotes . You can't really see that picture well , but there's various different remotes , once again with lots of different buttons on , making it more complicated . industrial designer: user interface: So , then I had a look at new products that are on the market . this is the voice , there is a voice recognition remote control , which can control mus multiple devices . Store up to eighty speech samples , controls four devices , T_V_ , cable , satellite , V_C_R_ , D_V_D_ and audio . the one on the left is very similar to what we drew up on the board in the previous meeting , where there has scroll down functions on the side . And then on the right is obviously an iPod , which is you know possibly one of the simplest things to use out there , and really is , and all that is is just a a nice big scroll menu that y you sort of go through . then there's things like this , which is a a a kid's remote , where the the parents have the facility to control and program what children can watch before . So the remote control it o only allows them to access the channels that their parents want them to watch . So I don't know if there's a possibility of having one remote contr you know like we just had two components , maybe it can have more components you know , different remotes . the point made at the end there here is that you have to be sort of be need to be clear on your devices , as to what , you know , things you use . Sometimes an arrow pointing down , which may suggest volume down , could become confused just as a V_ for volume . I think , d carrying on from what I've already said , a user friendly remote with minimum buttons . Maybe we've so suggested this two-part thing , where if it was to have a speech recognition thing , you could maybe control that on the do it or program all that on the control bit . And then just have the simple sort of hand-held thing that we sort of devised earlier , as the actual remote . I don't it could be a graphical display , the actual remote contr the actual control port maybe could have like an iPod where you just sort of control through the menus . Which is just for your gr ninety year old grandma yeah ? project manager: marketing: industrial designer: That's industrial design for cranes , stuff like that . project manager: marketing: industrial designer: Just to to make it more obvious what we have to fit in there , and that we do have to fit the stuff in there . but let's just wait for this to load up and I'll show you what we're talking about here . The details of the components' design , as you can see there , what we have is the board , main board of the remote control . The underside , that's pretty cheap piece of of technology really top left side you can see the chip , which is the , what we were talking about , this was is the device to recognise the signals the input , and it passes it on to a row of further transistors and stuff like that on the right side that actually amplify the signal , which later on is being , is being transferred to a infrared lamp which then of course shines infrared light onto the television which then will recognise what signal it's getting and will do what you tell it . Its job is to wait for you to press a key , then to translate that key press into infrared light signals , that are received by the television . Transistor amplifies the signal and then sends the m sends the signal to the L_E_D_ which translates the signal into infrared light . The sensor in the T_V_ can see the infrared light , and seeing the signal reacts appropriately . the lower part of it , I don't know if you can see that properly , with the green greenish board is is what we what we saw in the first the first slide just flipped over . what you do is you have , don't have cables , but you have the connections actually in these in these lines on the on the board . which sends it over to the transistors and all that stuff that marketing: industrial designer: amplify the signal and all that is being sent to the infrared lamp up there . we are also restricted in the use of our outer shell , or in the material that we could use for our outer shell . I've gotten some information that we could use for the case material plastic , rubber , as well . project manager: What's the approximate per hundred thousand for the titanium ? user interface: marketing: user interface: industrial designer: Oh fya marketing: industrial designer: I don't have an information on that . However our company obviously can provide us with with the titanium , so I assume , I'm , I was given an okay to use it . project manager: industrial designer: It certainly is an expensive material , project manager: industrial designer: I'm aware of that , but I was given an okay . what we could use is , or what I was offered , or what we could use , is a basic bateer battery . Where you just move them m move the the actual device and this pr provides it with with some energy . marketing: industrial designer: You don't wanna wind up your remote control before you can use it right ? solar cell is interesting . project manager: Works well in Arizona but in Edinburgh not so industrial designer: Always the you But marketing: Y probably not yeah . marketing: industrial designer: So I'd say what we're stuck with really is the basic battery . however when it comes to the scroll wheel of the iPod I've one big objection and that is that we have to fit an L_C_D_ into the remote control as well . If you have a squishy kind of remote control , then an L_C_D_ screen may be affected by the movement . If we have a more sophistic sophisticated scroll wheel rather than this very basic set-up that we that I've just presented , the chip has to be more s more sophisticated and thus more expensive as well . I don't have any details to , when it comes to the cost but it will be a significant difference . I'd rather say drop the titanium and therefore let's have a more sophisticated chip , but that's not up to me to decide really . it limits our choice and squishy is hip , so I'd say rather not go for for that . But obviously that's not our problem since we have decided or against solar cells , I assume right ? Or is anybody still marketing: . user interface: Would the sort of spongy and the the plasticky thing y you can get those mobile phones that initially have a it is plastic but then they have sort of a a s a cover on it which is just sort of soft and stuff . user interface: So I don't know if that would still be possible to have you know in plastic . marketing: The we can have the fruits and vegetables on the spongy parts , so they can remove it . user interface: So you as the the possibility of having a a graphical display on it , like a screen ? Like the iPod ? industrial designer: You can have an L_C_D_ screen . industrial designer: Alright ? So plastic yes , titanium yes , but this will of course influence the form . So the way to go is if you want a scroll wheel you either make it flat and angular , add an L_C_D_ screen , and then you can basically choose either plastic or titanium . Add an L_C_D_ screen , add a scroll wheel , that'll be fine . project manager: So the ru wait the rubbery we can shape it however we want ? Or the rubbery we cannot ? industrial designer: With rubber we could sh pretty much shape it the way we wanted it , project manager: 'Kay . industrial designer: but we cannot add scroll wheels , and we cannot add an L_C_D_ screen . user interface: Could we not you know have a shape with a scroll and the screen , and then j just sort of that initial shape we had , just which is sort of banana-esque . user interface: And you know you just p stick on just sort of rubber things that that sort of grip the thumb bit . project manager: Is that an option , a plastic shell with a rubbery coating on at certain spots ? industrial designer: S Certainly can be done yes . So The fruit design How about affecting the surface of the actual remote control ? Say we don't make it p a particular fruit shape obviously , marketing: . user interface: I don't suppose we have to stick to co industrial designer: Well we we're supposed to stick to the company colours though , user interface: Stick to the colours yeah . industrial designer: Grapefruit marketing: industrial designer: is what we'd go for , when it comes to the outer appearance perhaps . project manager: I would say , if I were to make a decision , I would probably put the fruit aspect at the lower lower end of the spectrum of of importance . project manager: marketing: I think having a shape could be a little ridiculous , project manager: marketing: like user interface: Yeah . industrial designer: So project manager: Well perhaps the implied shape will be enough to lure that fruit-minded remote buyer . project manager: It's sort of industrial designer: Well so why not add a couple of grey stripes and make it look like a banana ? project manager: couple of couple of grey stripes . project manager: We could put the grey stripes on the bottom so that that person could turn it over . project manager: Rather than rather th industrial designer: marketing: user interface: It could and then you could actually h put the banana-shaped thing on the fruit bowl , on the coffee table , marketing: Oh . project manager: Maybe the holder , if we were to have a holder , it could be shaped like a fruit . project manager: Do you have more to your presentation ? industrial designer: That's pretty much it . I informed you about the materials , what the interior has to look like , and what the limitations to certain materials are on project manager: Oh . marketing: So is the two piece idea out ? Or have we not decided ? user interface: Well we sort of rid of that because gonna use a battery . industrial designer: Well we can still design a two-piece remote without having a base , having one of them be a base station , user interface: Yeah . marketing: industrial designer: but just have it be an optional either big remote with lots of functions , or you take out the smaller piece . industrial designer: So which then , as I understand it , would probably limit the , limit again the the the use of certain materials , because they would be too expensive . Say like have a scroll wheel and on both of them , or have an L_C_D_ screen and so on so on . for our components concept we need to come up with the energy source , the chip-on-print , and the case . and then for the user interface concept we need to decide what the tape , what , what the type is . Energy source I think we've , I think we've decided batteries , although not exciting , are probably our best bet . industrial designer: Okay when it comes to the chip-on-print , as I said , the the more advanced features you want , the fancier the chip has to be and the more expensive . if you want just a normal button version , the chip-on-print is gonna be marketing: . If we go with the plasticky case , or the the plastic case , then the chip-on-print is still kind of , we could have either or . user interface: just maybe marketing: finger grips just on top of the plastic ? user interface: yeah . So we would , we would have the L_C_D_ screen ? industrial designer: as long as the pla the rubber is nowhere near the controls , yes . So I guess the case would be plastic , with Perhaps that's not even enough rubber to qualify as being part of it . marketing: So then for the scroll , are we going for the iPod type ? user interface: Yeah I think so . project manager: Which will require a more expensive chip-on-print right ? industrial designer: Yes . So I guess that , is that , is that about it ? So we have a good idea of what we're gonna need to to do on this ? industrial designer: Right . And the two of you get to play with the modelling components and user interface: marketing: project manager: maybe and and get us a prototype . user interface: project manager: So that basically just be working on the prototype , we'll accomplish your other two actions
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then we'll do the evaluation , and then we can finish up after that with any changes that we'll need to make , or hopefully everything will fall right in line . Then we looked at the components the materials for the case , the different energy sources , the different types of chips , and made a decision on what we were going to use to make our remote . industrial designer: Can try to plug that in there user interface: There is our remo the banana . project manager: user interface: but it would be held in such a fashion , marketing: user interface: where it is , obviously it wouldn't be that floppy 'cause this would be hard plastic . So that's so that would hopefully help with grip , or like the ergonomics of it . user interface: And the the simplest functions would be almost identical to an iPod , where that one way ch through channels , that way th other way through channels . And then to access the more complicated functions you'd you sorta go , you press that and go through the menus . T that blue bits should be yellow , that that'd be where the batteries would be I suppose . user interface: Is there anything you want to add ? industrial designer: That's what we have there . you're supposed to hold it like that , but just if you grab it , take it from somewhere , user interface: Yeah . industrial designer: Right ? that's not project manager: industrial designer: I'd say a bit smaller would probably be nice . user interface: It's you know it's flimsy 'cause it's made out of heavy Play-Doh , marketing: project manager: Would you like to industrial designer: Right . so the criteria we're gonna be looking at are the complaints that we heard from the users who were interviewed earlier . So for the first one , we need to decide , did we solved the problem of the users who complained about an ugly remote ? industrial designer: . project manager: So if they think that what is out there is ugly , then yes I would say , I would say most definitely . industrial designer: I'd say , when it comes to the ergonomics , the form and stuff , yes that's definitely more beautiful than your average . industrial designer: So to answer that honestly I would rather say like , we have not solved the problem completely with the ugly remote because the colour is ugly , definitely . industrial designer: But project manager: Yeah something more modern to go a a modern colour to go with the modern form . You don't want your three feet huge L_C_D_ dis display in your living room that's hanging from the wall to be controlled with something like that . marketing: okay so , do you think , since we This was a a sign criteria , do you think maybe we should put it somewhere in the middle then ? industrial designer: Yeah . industrial designer: marketing: What do you think ? Three ? Four ? project manager: I would say marketing: Five ? project manager: four . Did we make it simple for new users ? industrial designer: It's very intuitive , I think yeah . 'Cause we've we've brought it down to basically four controls most common , which are channel and volume . project manager: So if we incorporate speech recognition into it then it could user interface: Just just to use , to find it when it was lost . But like I said , like I don't think you'd lose something so yellow so easily . user interface: And it's not gonna fall , like a rectangle would slip down behind things . That's gonna be a difficult shape to industrial designer: Well what project manager: And it is quite bright and user interface: Yeah . marketing: user interface: Maybe in the middle again , three or four or something ? project manager: industrial designer: S marketing: Okay . user interface: you know loo losing things is one of those things that people can lose , a million ways . user interface: You can pick it up and walk away with it and then you've lost it . project manager: But if we do go with the , with the speech recognition , then it , then our scale goes up quite a bit I think . If we eliminate the fact that you know it's impossible to guarantee that it's not gonna be lost then user interface: Yeah . industrial designer: marketing: project manager: With the speech recognition , which of course may be changed depending on budget . project manager: Which , which may be cheaper than speech recognition if it were just a industrial designer: Yes . marketing: Annoying alarm or something ? project manager: industrial designer: It's it's marketing: Yeah . user interface: So it can't be that industrial designer: the it's based on this anti anti-theft technology for suitcases and stuff , user interface: expensive . industrial designer: where you have one piece that's attached to your luggage , another piece that starts beeping . industrial designer: So that can also easily be integrated because these things are small enough to to hide , so you have one piece , you have to glue somewhere behind your stick it behind your T_V_ and the other user interface: stick it on the T_V_ . Are we adding one of these two features ? industrial designer: Let's add one of those features and say yes . industrial designer: user interface: don't get many mo remote controls with industrial designer: It's all just user interface: screens on . industrial designer: It's all just stolen technology when it comes down to user interface: Yeah it's stolen technology . project manager: But there's not a lot of yellow , there's not a lotta yellow . project manager: Course that wasn't really industrial designer: right user interface: Fa industrial designer: right right . marketing: But how many remotes do you see like this ? user interface: project manager: If we added the screaming factor then we go up . industrial designer: user interface: marketing: project manager: I would say we're probably at four . Because it's only got what , these parts are the grips and perhaps the back side the bottom the underneath on the back . marketing: And lastly , did we put the fashion in electronics ? project manager: industrial designer: Y yes . marketing: industrial designer: Well the recent fashion is rather displayed in the in the L_C_D_ and the way you operate it than the form and the colour , user interface: On the project manager: It's true . industrial designer: but it definitely is user interface: Be what we were told , and they'd say yeah , definitely . project manager: Two point marketing: project manager: two point four ? user interface: Is that some long division ? No . project manager: And what what is the acceptable criteria ? Is there like a scale that we have to hit ? marketing: Oh no . They just told me to industrial designer: marketing: pick my own criteria and have you guys evaluate it basically . industrial designer: project manager: The f the Wonder if I can make this industrial designer: project manager: What the Oh it won't let me do that . I can't 'cause I don't have my glasses on , industrial designer: project manager: but so we've got the energy source . and how many batteries do we think this will probably take ? user interface: project manager: Probably some e either two or four . industrial designer: At four it's gonna be too heavy , so that that's not our problem . industrial designer: project manager: Alright so for the electronics our choices are simpl simple chip-on-print , regular chip-on-print , advanced chip-on-print , sample sensor , sample speaker . user interface: We're advanced chip are we ? industrial designer: That's the advanced chip-on-print , yeah . project manager: Is that right or is it just one ? industrial designer: No that's just one . project manager: Maybe it's one because of the industrial designer: It's just one mo single mould , we can do that . project manager: I guess it doesn't matter 'cause the price on that one is zero , which is nice . We have pushbutton , scroll-wheel interface , integrated scroll-wheel pushbutton , and an L_C_D_ display . user interface: marketing: user interface: S industrial designer: S user interface: That's Yeah . project manager: So we actually have the L_C_D_ display marketing: user interface: And then project manager: and then is it the integrated or is it user interface: I'd say the integrated . project manager: user interface: marketing: industrial designer: Say mahogany or so marketing: It'd look really lovely . project manager: Well we only have one button so really we shouldn't be charged , industrial designer: just marketing: industrial designer: project manager: we shouldn't be charged anything for the the button supplements . We're gonna leave that one blank because we run on a L_C_D_ and scroll . So we'll go for the hand dynamo huh ? project manager: user interface: marketing: project manager: So the only thing better than a banana-shaped remote is one that you shake . user interface: If it w What if we completely took out the the one single button we've got on . I suppose the L_C_D_ C_ display's the one that's pushing it up a bit though . project manager: Yeah 'cause the marketing: project manager: Well 'cause we have to have both right ? user interface: Yeah . industrial designer: let's let's face it , it also depends on the software on the on the television . industrial designer: You can have the the information that this thing transmits be being displayed on the on the screen . industrial designer: So s yeah let's take away the user interface: Yeah you could maybe take out the L_C_D_ dis display even , industrial designer: Yeah . user interface: if it if it comes up on the computer itsel on the T_V_ itself . project manager: So we may not need the L_C_D_ display ? user interface: that is possible yeah . project manager: industrial designer: Okay , the user interface: marketing: project manager: Besides look at what the L_C_D_ does to our lovely remote . industrial designer: So we can just take away a heck of a lot of the marketing: user interface: marketing: . central ? marketing: What's the blue part ? user interface: That was just industrial designer: Oh that's just user interface: we ran out of yellow . project process , satisfaction with , for example , room for creativity , leadership , teamwork , means , new ideas found . project manager: Yeah I think user interface: We sort of knew where we were going straight away I thought . marketing: project manager: marketing: project manager: But as the day went along we had more idea of what we were doing . I think we tried a lotta different things and I think it was interesting as you guys brought up more information and studies that we were right on with a lot of those things . project manager: I had some problem with the pen I think , but minus your p marketing: Minus your PowerPoint fiasco . Incom industrial designer: they've just you know user interface: project manager: Have a industrial designer: Heads are gonna roll , believe me . And then we'll have to check with the main boss whether we can , what goes on after that
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user interface: No I don't think so it has to be like that yeah and you have to adjust the length . I thin industrial designer: Yeah but the the mic should not user interface: It's not a directional mic , anyway . project manager: So w we will try to structure this meeting with an a with an agenda as presented here . So , We have been provided with some w technical tools to to communicate and to well , learn from each other's plans as I can say so w we will also try to to get acquainted to this tools so they are also new to me I don't know whether you worked with them before . You all know I hope how it's about the new r remote control we are going going to design . project manager: then we will discuss , well , how it should be and wh what what our new product should look lite like . Be we want to be distinguished , ? People want to when they look at the shelf want to think , well that's the product I I need . But then , it also should work user friendly and otherwise people well it will not be be rated very well in consumer articles and like that . industrial designer: project manager: So , the general outline of new project will be we first go through a functional design phase . You all get certain task in this in this phase and then we will meet again and discuss this functional design . And the same holds for the ph two phases after this , the conceptual design and after that a a more detailed design in which the the final project should get its definite shape . In all in front of you you see the notebooks and w n note blocks and we have here a a a a white-board . project manager: And well it should work I've read it from my from some colleague that it should work with some kind of toolbar . I didn't find out yet how it work , but maybe one of you did , so industrial designer: Under documents in the shared folder . Do Do we have to say something about that ? I I I'm not fully updated about this shared folder . industrial designer: Yeah , I guess we'll have a shared folder with documents that we can share . Well , this seems to me , yes , some computer program but I didn't find it yet . project manager: Well , yes , we we should try to t to draw on it and then well it should be smart some way . I I'm not really sure how this works , but industrial designer: Okay , shall I start ? marketing: . marketing: I think for us it's just like a normal whiteboard , but they'll be recording what we write down . user interface: industrial designer: But it's marketing: industrial designer: Actually , I think I cannot go with project manager: You you D doesn't it work ? Maybe someo Maybe maybe Anna , maybe you can start . project manager: So L Why don't you draw your favourite animal on on th on the white-board . industrial designer: user interface: You know ? Pro specially we should next project we should take l like that . project manager: So , marketing: It's not a cat , project manager: that's the cat . project manager: So but that's also kind of cat , user interface: Oh project manager: isn't it ? user interface: the dog doesn't have a tail ? marketing: It's got a tail then . d did you work out cord ? industrial designer: user interface: marketing: And you guessed cats without a tail . industrial designer: right ? user interface: It'll still not extend , right ? It's not up to that . So marketing: Ah project manager: I suppose it user interface: Ah I think you can put that . user interface: I'll tell to get it off my project manager: Ma Matthew ? user interface: ? project manager: industrial designer: And we should sum up its favourite charas characteristics , right ? marketing: So you've all drawn land animals , marketing: project manager: so why not draw an animal from the water . user interface: The cat is going to eat the fish or the rat ? industrial designer: With different pen widths . marketing: project manager: Oh , yes , why not ? industrial designer: project manager: Good idea . user interface: you know it's going to eat the cat rather than the cat eating the fish , no ? industrial designer: Oh . So I dunno if we need to spend time on that , actually But user interface: You should go for the next one it seems to me . when we are and when w you are going to design w we must keep in mind that the selling price of the product will be about twenty five Euros , so when designing a project I also look at you Mael , keep in mind People user interface: Twenty four . industrial designer: project manager: more interesting for our company of course , p profit aim , about fifty million Euro . we will try to to get at a international market so it will be I think mainly Europe and Northern America , user interface: Ah yeah , the sale man , four million . also important for you all is the the product production cost must be maximal twelve twelve Euro and fifty cents . we still have to to make a profit , huh ? user interface: They have to sell at least four million to make a profit industrial designer: Of course . project manager: Excuse me ? user interface: Ah we have to make we have to sell at least four million to make our own profit . project manager: So well I think w when we are working on the international market , in principle it has enough customers industrial designer: Yeah . project manager: so when we have a good product we we could meet this this aim , I think . And now just let have some discussion about what is a good remote control and well keep in mind this this first point , it has to be original , it has to be trendy , it has to be user friendly . project manager: Yes , well i it should have the the the the expected functionality of a remote control . user interface: You need to browse the browse the channels in upward downward way , marketing: . Th th that's very handy I I always miss it and on some remote controls that you can go channel up or down ins instead of retyping the number , especially when you have a lot of channels . user interface: and industrial designer: And just before starting the detailed discussion , maybe we are the marketing guy ? Or marketing: I'm marketing . project manager: So user interface: I thi think you know me , industrial designer: so yeah Just on your web page but yeah not not face to face . project manager: Are there some other very important things to to do well , user interface: So industrial designer: So I project manager: to specify in this first phase of of the project . user interface: And , you'd need the usual ones , like the changing the volume , changing the the channel and then you project manager: Yes . project manager: well I I think w y you two should should , I think , think this over w espec what , what functionality . industrial designer: Actually , yeah user interface: Let's Let's take industrial designer: w Of course , and first before designing the func well thinking about the functionalities , we need to know what are the user requirements . industrial designer: then if they need internet , then we would be able to to p to propose something with T_V_ over I_P_ . But Ninety percent of the time , ninety nine percent of the time , people will be using the main functions , the volume , the different channels , so we can have all the fancy things as well but the main controls need to be very obvious and very easy to use . Keep k keep in mind i it's a it's a twenty five Euro unit , so the the very fancy stuff w we can leave that out , I think . project manager: So twenty five Euro you expect a quite , well normal but good functioning user friendly remote control . user interface: Oh in that case you can you always hook up with someone who is providing that and you know , you you sell their product as well as your product with them , you know . project manager: Yes , but but but ab about the spec the buttons , the buttons that will be on it . project manager: well just just for the next meeting , user interface: L project manager: well , you wor yes , work on a design , keep it general , so w we will be still fle flexible with maybe adding some functions . project manager: you will be working on on technical function design , so user interface: Yeah , sure . project manager: eh ? Does it need internet , or or do do we stay at basic basic television interface
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marketing: What's the agenda for this meeting ? project manager: The I will present here agenda with with with with slides to you . I've also made notes of the previous meeting and I was about to send them you but then I had to go to this meeting so you will get them too marketing: project manager: Then I hope you all have worked out some some some some presentations about about well you the the task given to you in the previous meeting . then I will bring in some some some new requirements I I got from the account manager , I try to work them out , they were quite abstract , and we can have maybe have com some discussion about it . project manager: and Well in this meeting we should really try to reach a decision about the target group and the functionality of the marketing: . industrial designer: You mean the social target group who we wants to target ? project manager: Yes well yes w who are we going to to well to sell this , marketing: . So And then we will close this meeting user interface: project manager: and after this meeting we'll we'll have a lunch . Maybe why Anna can you c do you have a presentations ? marketing: No , I don't . project manager: you want a table to to marketing: I c I can talk about it but I have no slides or anything . project manager: Yes yes maybe maybe you can can just talk about it or maybe you can use the whiteboard if necessary . Well I've just been presented with some research we've done in a small focus group so , a hundred people , just asked them about their remote control usage habits and what they want in a remote control . It's probably can't email this to you , I've just got a web page with some data on it . seventy five percent of users said they zap a lot , so they use their remote control quite frequently while they're watching television . Fifty percent of users say that they only use ten percent of the buttons , so they've got a remote control with a lot of functionality but really most of the time they only use a small part of that . project manager: Do you Do you have this information on the web page you said ? marketing: I have an a web page yes . So basically there's a breakdown of how much they use the different functions on a rem remote control . , channel selection is used a hundred and sixty eight times and then there's things like channel settings , audio settings , which are only used very infrequently . Teletext is used fourteen times in the hour , so it is used but not nearly as much as the channel selection is used . marketing: An interesting thing that this report has brought up is that fifty fifty percent of users report that the remote control gets lost a lot of the time in the room , so some way of some way of locating the remote control would be very useful to a lot of users . industrial designer: marketing: Thirty four percent said it takes too long to learn to use a remote control , they want something that's easier to use straight away , more intuitive perhaps . industrial designer: It's it's easy to learn or how do you say it's marketing: Thirty four percent said it took too much time to learn to use a new one . industrial designer: Not enough marketing: I don't know how we'd go about combating that . What do you mean there ? marketing: For R_S_I_ ? Respet Repetitive strain injury . project manager: But it's it's the opinion of the of the users huh ? marketing: Yeah . marketing: and then it's got a demographic breakdown on industrial designer: Maybe y y you cannot put this webpage online on the marketing: I should be able to actually , if I email it to you now . user interface: You can disconnect it there project manager: You can maybe just just user interface: no ? marketing: Oh no , yeah . industrial designer: Ah it's it okay it's a webpage on the C_ it's a file marketing: Yeah . industrial designer: So these are important numbers that Matthew and I need to take into account for our functional user interface: Oh yeah . It's probably easier if you put it on yours and then I'll just email it to you . industrial designer: Yeah these numbers have have to be have to be taken into account for the both yeah user interface and functional design . marketing: One thing it goes on to talk about , which is interesting , is the hang on a minute . industrial designer: Because if there are many numbers and we need to select to to constraint our design based on what is more important . industrial designer: Speech recognition in marketing: And who would pay more for that and whether people would find it useful . industrial designer: So that we don't Do we not need any button on the remote control marketing: Well potentially yeah , project manager: user interface: industrial designer: it would be all based on speech . project manager: Well it would it would be a solution for when your remote control is lost , marketing: project manager: when it has speech recognition then i then it doesn't matter where it is , my well it's we should be in range , industrial designer: Yeah . project manager: I'm not sure whether we will we can make this for for twelve Euro fi and fifty cents . industrial designer: And we don't know where the state of the art of speech recognition is , maybe you know ? user interface: Oh . Well , it depends you know like there is it's a very small vocabulary that you want to do the operations like you want to say on , off , one , two , twenty three , project manager: . project manager: Yes , user interface: It's it's going to be li project manager: that that that that's . user interface: it's not going to be s so easy but u usually it's going to be more of an isolated case project manager: Do you have some more important facts user interface: but it's but I don't know with twenty fi marketing: project manager: or can we go to the next presentation ? industrial designer: Okay . So marketing: Well industrial designer: you had to to to summarise maybe the marketing: This is now talking about who would pay for speech recognition in a remote control , who would pay more for it , . Ninety percent of the fifteen to twenty five year old market said that they would pay more , it goes down from there , seventy six percent for twenty five to thirty five , thirty five percent for thirty five to forty five , twenty two percent for forty five to fifty five and then eight percent for fifty five to sixty five . marketing: Yeah , it really depends where we're gonna be targeting this product , user interface: project manager: . industrial designer: I thi You us marketing: It'll be in a different window , yep . marketing: Another thing it's talking about there is the L_C_D_ screen but there's no figures apparently on that . I okay project manager: Oh , industrial designer: I stay project manager: this is user interface: Now you can move I think yeah . user interface: It's a channel selection , a module , this and this function , marketing: Sorry ? Oh . I'd like first to give a quick a very simple introduction , how does it work , so that everybody knows even if you don't have a very technical background what is it because I think in the product it is important . industrial designer: So basically the basic function of a remote control is to send messages to another system that is fixed . industrial designer: And so an energy source feeds an integrated circuit , the chip , that can compose messages , usually through a infrared bit marketing: So my method for designing the yeah the work design yeah first the the main point is that I would wish to to make a really functional product . I would prefer to have very functional capabilities rather than fancy stuff that in fact is not used and doesn't work . industrial designer: So for that yeah as it's important to take into account the user requirements from the Marketing Expert Anna marketing: industrial designer: and w to to we should agree on what are the technical functions for this remote control and I show you the the working design . we want an on off button , it can be it's simple but it's it's important , and also the to both channels as well as other buttons that come after , marketing: . So the components I quickly draw here , is that in this part you have the remote control the the sender and on the other part the receiver so that's my method is will be to well my aim would be to design the and choose the chips and the infrared components to build the remote control marketing: This is very quick design , you stop me or interrupt me if you don't agree on it on that . industrial designer: And so what I have found and after a lot of work actually I I draw this I draw for you this schema marketing: Well . industrial designer: that can be maybe too technical for you but is very important for me marketing: You drew it a long time ago ? industrial designer: you know . industrial designer: And that's it so I won't go into details about that project manager: overwhelming . So project manager: are they cheap , or are they reliable ? What were your industrial designer: found and yeah th you have always a compromise with reliability and i if it's expensive , project manager: . industrial designer: but this one was not this one also really reliable so yeah that's it for the working design , I hope you get clearer view on what what a remote control is in terms of technical components project manager: Yes . industrial designer: but maybe yeah project manager: So user interface: But is it can you just buy it on the market and f plug it in or you want to ma industrial designer: No no no no we we will This is a preference but we can always change project manager: What I w what I was thinking about the the the schema about the sender and the receiver , can you can you get back to it ? industrial designer: Yeah . project manager: Yeah , the receiver is of course already in the television and we are not able to change it . We will use infrared protocol using yeah infrared and and of course we need to adapt to that protocol that already exists project manager: industrial designer: and but we what we can do is adapting the the chips inside to the best chips and infrared bubbles . Of course yeah user interface: But you should be careful , industrial designer: in the chip you have it yeah . user interface: people are sometime becoming problem , like a guy has recently designed a remote which could switch off any other T_V_s , so basically through all the things . user interface: So maybe we should think of marketing: industrial designer: Of course yeah we should take that into account marketing: That's handy . project manager: Yeah yes marketing: So if the b T_V_ in the next apartment's really loud , you can just turn it off . industrial designer: in the user interface: Yeah so you can just go on the street and then switch off everyone's T_V_ and you can just walk away industrial designer: user interface: You don't have to be near the T_V_ at all . project manager: I I feel I I I think M Mael will will consider this th these things . So I'm going to talk a little bit about the technical function so wha what actually it's about what is the user going to do , I think my last presented what is going inside , marketing: user interface: so what's the user is going to see from the outside and how he is going to use it . So well the approach is that basically the idea is to send a message to the T_V_ set , as Mael has pointed , and it will be decoded by the T_V_ and usually we it is easier to have keys or buttons with which people can press and then changing a button will basically change the message which is being sent to the T_V_ and industrial designer: So p as Anna has said that this ki people are interested in things which are you don't need to k press the keys , people are can have a speech recognition but this is s a question which will we have to see later . user interface: But in the present scenario is that you have certain keys and you press it like your mobile phone , and it sends a message to the T_V_ . user interface: And so generally I don't have some figures sorry but so there are two kinds of remote if you popularly in the household , actually so you have a standard T_V_ remote where you have just a on , off button and play , volume change and keys for the number and more than one digit option . And if you see for example righ right now even the one on more than one digit option is for two digit channel which is like ninety nine , but tomorrow you might have one fifty channels you know to browse or two hundred channels to browse who knows , but . Then there is this is the standard one with without any fancy thing you know like i it doesn't have teletext option , it can without any , it's a very simple thing , which which you can vouch . And then you have what's the v video remote file which is like usually it has almost all the keys over there and , but it then it has other options like stop and then you play the movie or or fo fast forward the movie or something like that so i it has those marketing: And then well personal preferences I would basically think of having a kind of aim for the next generation thing where the we could have both the the f a T_V_ and the remote video remote control because some of the keys in the video's remote control and the T_V_ they could be integrated together so that we could aim for the like in the f coming future that type of applications with marketing: Okay . How would that work ? So you've got say maybe a V_C_R_ and a T_V_ which are separate , user interface: marketing: so you on my one at home I've got a V_C_R_ remote which then changes the channel on the V_C_R_ and doesn't do anything on the T_V_ , user interface: Yeah . marketing: so is it gonna be like a switch on the remote that says t use the T_V_ or use the V_C_R_ ? user interface: Yeah . marketing: or does it know which one you want to use ? user interface: actually you could you could think of having s a y you can have a key which could tell y it could go to the video thing marketing: user interface: but yo you you you still can't in that case when it you use that the function should be able to take up the V_C_R_ option marketing: user interface: and you could play it or You can also think about having like I in a few days you will be ha in in few ye coming years you might even have a system where you have a separate sitting setup box marketing: user interface: and you have something like you do you do you suppose you are not able to watch some programme and actually it downloading all the time for you marketing: user interface: and you can just you know when you come back you could just switch on that thing and watch a program . user interface: In that case you want to browse faster , browse slow , you want to have those kind of functionalities . user interface: It's the next generation thing , project manager: yes , user interface: but it is going to come in couple of years . project manager: but I think it's i i it's already there , user interface: It's goi project manager: the hard disk recorders I I've seen them in the shop . user interface: it's going to record your things and you and you you need basically the functionalities what you need in both video as well as in the standard T_V_ thing . That's , user interface: No no we are not making a universal remote , marketing: yeah . user interface: we are just looking at giving a scenario , I have a T_V_ and tomorrow I am going to have set up box marketing: . user interface: which is going to sit there and it's going to do that job for me . Because y project manager: W w w w we need to decide on on on on in how far we go to in this . project manager: Mean , you can go pretty far I f I think with with with functions and possible future p prospects marketing: . So we can always discuss about it for example the presently the video market actually this demand , video over-demand or what we call it as , it's presently booming up actually industrial designer: user interface: so it i like people are providing like things like movies , you can select actually so you want to watch a movie and your p your provider gives a list of movies , and then you select those list . user interface: and then when you come you want to loo watch it on your T_V_ . industrial designer: Or even you don't need to download it , it's streamed online yeah . user interface: Yeah it can be streamed online for you and you can say what time I want to watch the movie marketing: . project manager: I have received some some some some well points of of thinking over of my account manager and I would like to share them with you . project manager: first thing is teletext is a well known feature of televisions marketing: Do we include it , and do we give it a prominent prominent place on on on the on well huh on the remote mot control itself . project manager: as a in any case it's it's not used , well very much , but it's it is still used . project manager: further yes we must think , do we stay to to television only , the television as we as we all know it with with broadcasting signals and you can't go back huh , or do we go further as Matthew indicated by supporting recording devices ? user interface: marketing: So D_V_D_s and V_C_R_s ? project manager: indeed indeed . , furthermore , w we need really need to interest y younger customers and then with younger customers people below the age of forty , marketing: project manager: So industrial designer: So project manager: that's to that's there's a market but they will grow older older marketing: project manager: and you'll al always need to have the the future with younger people . project manager: therefore , younger people like trendy trendy designs , so that's w we should make our our our R_C_ as trendy as possible but it should also be have a reliable image , so when it looks too too spacey or too fancy people will think well does it work at all . user interface: Yeah it's well you you can follow the ideas how you want to keep the keys , you know right now if you take it you have like zero , one , two , three like a keys separately , marketing: user interface: but suppose if you take the the present trend of mobile phones there are like big thick keys marketing: . user interface: you press on the top , it takes one number , you press on the bottom it takes another number , and basically so the space covered so that you don't see two separate keys there actually industrial designer: But I think taking the idea of getting inspiration from mobile phones is interesting , especially if we're going after a younger market , user interface: Yeah so . Yes yes marketing: that's the the the the new and the funky things , project manager: mo industrial designer: Because they are already used to that , you know , product . marketing: that's , project manager: Yes it's recognisable industrial designer: Yeah . marketing: yeah , there's lot there's lots of pretty mobile phones , not too many pretty remote controls . So , for example you have presently keys like one , two , three like this , actually , and four five six like that and you can have keys like this in form like keys like that project manager: Mael can you hand me over this ? industrial designer: Yes . How much longer have we got for the meeting by the way ? project manager: well marketing: 'Cause we haven't talked about demographic at all project manager: I think fi five min user interface: Forty minutes ? marketing: and it's a very important issue . too sorry , so we basically don't change the original order of them industrial designer: user interface: but then the keys are more spacious , marketing: user interface: they don't look so there there is a very sligh thing , so if you press on the top it takes the one , it takes the three , four , sorry four here five and six , marketing: . user interface: so the keys can be it looks you know not very much cluttered but it looks nice industrial designer: user interface: but you can have a lot of options t if you press on the to project manager: Okay . industrial designer: marketing: basically we're trying to get people to buy a remote control user interface: Yeah . marketing: wouldn't they already have a remote control with their television when they buy one ? user interface: project manager: Of course they have already one . marketing: 'cause it's only a low market , it's a cheap-end remote control , we can't beat modern functionality , we might we'll be able to beat them on th the look of it , th the design of it but that's not a big seller , if they're not just going to buy a new remote control just 'cause it looks pretty , they have to actually need it as well . I well I think many people said in your in in your research the appearance of the R_C_ is is important when they are buying one marketing: . I've got friends who've got so many things they need a universal remote , otherwise they're using five different remotes for their all their things . marketing: In that case they wouldn't buy our product , because it doesn't give them what they need in terms of functionality . project manager: So your you think we should go for a more u universal high-performance marketing: Well , we can't , with the price range . project manager: What do What do you think about What componen industrial designer: Yeah we have yeah twelve point five Euros per per R_ s R_C_ marketing: . industrial designer: and I think with this now you know that chips are very cheaps marketing: If we're getting into universal remote territory , we're getting to L_C_D_ screens and things like that industrial designer: that's marketing: which would drive the cost up a lot . industrial designer: Ye project manager: Is the L_C_D_ screen marketing: For universal remotes industrial designer: I don't think L_C_D_ is not necessary well , th for long term . project manager: I think thi this could be this could be a market because universal remote controls tend to be quite expensive . marketing: And quite complicated to use , project manager: S so we can try to go in between , marketing: yes . project manager: but but still but still people have the idea this is more functional than a normal R_C_ industrial designer: Universal . project manager: marketing: But if we're going for the say fifteen to twenty five age group then not many of them would actually own T_V_s to use a remote control on . project manager: yes but w we're targeting I think on more on the on the twenty to forty group . Who just have or already have a job and have the money but may not want to spend that much money on a on a universal universal control . Are we gonna be at the very bottom of the price range , or are we kind of middle to bottom ? I don't know . project manager: I think when we think it over I thi I think we are trying to offer the a kind of universal control for for less money . project manager: So d Do you agree ? user interface: Well Well I it's fine with me like the price as long as it is not too expensive . industrial designer: Yeah user interface: and it d Our provin industrial designer: because we have to take into account that we are gonna b we are gonna sell four aro around four million so when we speak about these numbers the price of a chip is price of a chip is very cheap . industrial designer: So I'm okay for designing a ne less yeah a a kind of universal R_C_ yeah . And basically you can look to the standards of other industrial designer: Yeah that's needed , yeah . So I guess what I'd like from a universal remote is maybe choosing between three devices , being able to switch between them , there may be stereo , V_C_R_ and T_V_ . marketing: And just be able to s use them all from the same remote , but not at the same time . user interface: Yeah you can also browse through all the standards you know , where are the limit of standards for all of them and you can just browse through them . project manager: So given we are going for this universal type m maybe it is good when you try to find out which components you therefore need and y you will try to get more specific user interface content industrial designer: Yes . project manager: and maybe you can look on on what trends are in this in this type of market . user interface: and we'll I'm sure we'll up something good marketing: project manager: W yes , user interface: for the project manager: we we can have lunch now . project manager: So Then th th the next meeting will user interface: Yeah so we meet in well what are our project manager: after lunch you have we have thirty minutes of work and then we have the next meeting
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project manager: So who has the fir do you ha Anna do you have your presentation ready ? marketing: I have a presentation , I'm just making this industrial designer: Yeah I think yeah the Matthew it is it's important that Matthew yeah is here project manager: Okay . Ah industrial designer: because it's really a a team project with a team project manager: there is Matthew . industrial designer: user interface: So project manager: So did you manage user interface: Yeah I sent you the slides , you didn't see them ? project manager: Oh yes I see him , good yes . Okay so this is just a presentation on the trends that we're gonna use to make the product stand out from the rest of the products out there at the moment . can I just put this on ? So we have to work out a way what we can do with our product to make it stand out and make it so people wanna buy it . We basically used some focus group surveys which I went through with you last time , the main results of that , and some research on the current design and fashion trends that are out there at the moment , industrial designer: marketing: and as part of this The important aspects that came out were things that we've already discussed really . Most people find remote controls boring at the moment , we need to have something that looks interesting , that looks exciting , that will stand out . That was twice as i important as the next item on here which is that it has to be technologically innovative has to have something else , apart from just the look of it . Third on the list , and again innovative was twice as important as this last aspect , it has to be easy to use . So they have to be able to be able to look at it and have some intuitive idea of how to use it . This is basically talking about just the the feel of it , so probably not the smell of it , but the bright colours , eye-catching , really bold designs , and a spongy feel . marketing: I had a talk to the design people about this , but having a remote that's tactile , that feels different , that would be really cool . industrial designer: So can you repeat and be more precise about what you just said ? project manager: Spongy feel ? industrial designer: about the feeling yeah yo marketing: Well user interface: You can marketing: ma make it not necessar sp spongy is the current thing . Spongy is the current texture , but basically there are no reports no remotes at the moment which are spongy or tactile at all , so if we make it like maybe furry or soft or something , that'll be something that sets it apart , industrial designer: Okay . marketing: So as far as the design goes , the very most important aspect was the design , to the customers . So going with the fruit and vegetable idea , we've got the bright colours , so makes it stand out , the oranges and the the bright yellows and the florescent colours , part of the fruit and vegetables . Going back to the idea of taking inspiration from mobile phones , they've all got those a lot of them have the changeable covers , so they can choose what colour the outside is . marketing: So if it's part of the the changeable covers then may maybe they can choose a different texture , a spongy one or a soft one or something like that . So they can choose it li as they want to to maybe to fit in with their decor in their living room , or just what they like , their sports team or whatever . marketing: and yeah , still taking the inspiration from the mobile phone design so functionality , the way the mobile phones work , the way the keypad looks . People put a lot of thought into that so we can leverage off that , and we can start using some of their ideas . we talked about having a way of finding a remote control if it's been lost , that's one thing we could look at . There are other aspects like L_C_D_ screens and speech recognition which weren't I don't think , in my personal opinion , gonna be worth the extra expense and the extra effort that will go into them . I had no real specific ideas for this , maybe we just , the basic idea of having your core functions big and at the top maybe , by themselves , project manager: . Yes well marketing: and then project manager: maybe Matthew can can give some more information on the marketing: yeah user interface: Yeah . marketing: and then th th the finer details of buttons you don't use as much either hidden away or completely separate . marketing: So does anyone have any comments or ideas on that ? I think you project manager: Maybe we yes well we maybe can decide later on the l the the look and feel of I've it was a good idea maybe to to industrial designer: To let the people choose , you mean ? project manager: Yes the the the there are changeable covers , industrial designer: Yeah . project manager: but on the other hand I I don't know whether my superiors would be so glad with it because you have to introduce a complete new l line of of supplies marketing: . project manager: it would be very complicated organisational industrial designer: marketing: Well we're selling so many units of this . This is gonna be a mass marketed product , we can afford to have two or three different designs at least . industrial designer: Sure that fits the project manager: Yes and of course it will be a we we get a if it works we can get after-sales marketing: . project manager: That's a very good idea And then maybe we can go a th Matthew's presentation because user interface: Yeah marketing: user interface: s project manager: the user interface: then we could discuss later like we can put all ideas together . project manager: because you ma might have some some information on the the easy to use , industrial designer: Yeah yeah I agree . user interface: so Okay so m so then the the idea of having a remote is generally you have different keys and different structures , different forms , and they could be like buttons and they could be of a varying sizes if you want to to basically emphasize a particular key more than the other , and maybe like you can have different colours for example having the r red for the on off switching on and off the button . user interface: So what I have found was that currently the they are mostly that the T_V_ , V_C_R_ , music system operated ones actually , and they are very specific to each other , but there are some common keys for example if you want to follow the V_C_R_ and if you want to follow the g s some soundtrack on the w w see they have the common thing actually you can have marketing: . user interface: and There is also a speech recognition to store channel information , names , like You can basically if you have a multiple functionality , say T_V_ , V_C_R_ or something I say it to the T_V_ and the T_V_ , and you can programme the keys if you want to , certain keys are even the channel information . I like the idea though of having speech recognition for like the n the name of a channel like B_B_C_ , rather than having to remember the the number of it on the keypad . user interface: Yeah yeah so you you you can just because as more and more channels come then you have more and more problems to remember the v v exact channel numbers ex exactly , industrial designer: . user interface: even if you arrange it by however you arrange it , you still have the problem to remember exactly which channel you want to marketing: . industrial designer: So what functionalities do you suggest for that ? For facing this problem ? user interface: So it it it's like it limited one . In the present market I saw it that says something like they are looking for eighty word thing , eighty word , marketing: Basically you want you don't want to store all the channels in the remote control , marketing: . user interface: And basically it depends like the remote with L_C_D_ display for browsing because you have multiple functionalities for example you are watching a movie , and you are having a universal remote control and you want to you don't know really which functionality is now , so I am using the T_V_ so every time I use it , it could be like , for example I can use a simple toggle switch , and a display , so I press it so the display says , okay , I'm in T_V_ or D_V_D_ or whatever it is , instead of having three keys separately for four keys , marketing: And well there can be children friendly where you can programme your remote so that they they are not allowed to browse certain channels which you can block them , and you can operate them . user interface: I personally would look at things like having a u universal remote , is is a good idea , like instead of having unusual ones for all of them you can think of having , with multiple functionality possibly with speech recognition . user interface: I got a mail from the the coffee machine interface unit that they have integrated the s speech recognition into a into the coffee machine , industrial designer: marketing: b user interface: and so if you say hello coffee machine , it say hi Joe , or something like that , you know , and marketing: But a coffee machine , there's not too many words they'd be using with that it's a it's a small vocabulary . user interface: Yeah you you won't be using it , so it's a limited vocabulary thing , and very isolated word marketing: . user interface: and it's it is interesting , and basically storing the channel through voice or other ways of programming your keys , on the display for the browsing marketing: . user interface: which is again and maybe having something like a blinking thing , like it could indicate you're it it could indicate what is cal like the whether you you have enough battery in your in your remote , the blinking . user interface: At the same time , if it's a dark room , it can be used to locate the remote also marketing: user interface: or industrial designer: And you want okay for coming back to one point marketing: Two thirty five supposed to finish . industrial designer: y you want to let the user to programming the keys ? Some of them ? user interface: Yeah you can let them to do that . industrial designer: And isn't that too difficult for the we want w I don't know if we still want the R_C_ to be easy to use , marketing: . user interface: N no but the if you give it d depends on the easiness like the user how much effort he can put . user interface: Like for example I would like to store in certain way , so if you want to give the full freedom to the user marketing: . marketing: You can have it so it's easy they can pick it up and use it straight away without doing anythi without customizing it , industrial designer: A standard . project manager: maybe you can give a hand to us because I I'm not sure whether that that we can implement that for twelve Euro and fifty cents . project manager: I'm sorry to have Every time I have to come down on this price again marketing: . project manager: but it's it's it's the real We have to consider it . project manager: do we think these ideas an and my sp speech recognition , maybe it's possible for for twelve Euro but then then it will be at cost of other functionality we might implement like the the the the furry case of the marketing: . industrial designer: - yeah like I would say that for programming keys , you said , it could be easily done within the the package of twel twelve Euros , user interface: Yeah . industrial designer: but for the A_S_R_ system , I'm not sure if it's feasible to have this user interface: We well we can still look at we can talk with the coffee unit industrial designer: We user interface: and you can check how much how much they industrial designer: Exactly yeah i if if it's a low vocabulary it's already implemented , user interface: yeah yeah marketing: . user interface: Maybe we can come we we can talk to them , and we can come with that , project manager: . user interface: And also well you can think of having since you have a you know something maybe if you added little bit of display , you might need the to che keep checking the battery , so you really need a some kind of indicator , marketing: . user interface: so it could be a blinking option of L_E_D_ project manager: . marketing: I like the idea too of being able to use the remote in the dark , project manager: . user interface: So marketing: so either having the buttons so you can feel the difference between them or if they if they light up or something . user interface: No actually i if i it is like you know it tells you , it can be for two purposes , marketing: . user interface: like if you have an L_C_D_ display and all those things it's not going to be the standard remote , marketing: . user interface: which is having which need just six six volt th sorry three volts of D_C_ . user interface: It may need more actually , so y you you may need to check your battery usage it and then you need that , some functionality to indicate the battery limit . user interface: And then if the battery limit is indicated , if it could be ind indicated through a blinking something industrial designer: It's true . user interface: and it can change the colour depending on your how much is the battery , well that is good enough to even locate even if you want to . user interface: Yeah so industrial designer: I don't know how if if I have time to talk about the project manager: yes I would user interface: You you have time some more ? Yep . So what I'm gonna present here is very yeah basic knowledge about the all the the components that are inside a a R_C_ a remote control , and how is it manufactured h what is the process , just to explain you . industrial designer: So the method is ther there is a a set of components in a in a remote control like , and what cost the the components in themself do not cost a lot but the the way to assemble everything costs obviously , and I will show you my preferences at the end . So there are two different types of Two different ways of using the the components for making a a remote control . industrial designer: the basic way is to use a an integrated circuit and some transistors with an that aims at communicating the message and to to send the message to the to the led that will transmit to the receiver . And yeah the other components and the circuit board buttons , infrared , led , etcetera , for the components . So you finding , just to say that the chip can detect when a key is pressed , and then it translate to the key , to a sequence , something like morse code , as you know , with a different sequence for each key , project manager: industrial designer: and that's , with the components we will use , we will have different messages , different sequences , and the chips sends that signal signal to the transistor that amplify to make it stronger . And so I think for our design we want some b programmable you know V_ V_L_S_I_ or F_P_G_A_ high technology , user interface: Yeah industrial designer: and this is important , and also we'll use yeah like in any high-tech devices a chip of fi fibreglass to them and connect them . industrial designer: So my personal design we need to find a solution what what is the material of the cover we want to use . industrial designer: or you said that yeah you had some ideas like fruit , veg or project manager: Well well industrial designer: I dunno . marketing: project manager: m m maybe m maybe we can give the the the case a very normal a v very normal case but , with the changeable covers to fancy it up . project manager: So like a normal cheap plastic case which can be covered up in , for instance , a wooden case . So they also emailed me that they have available a bunch of different buttons , a scroll wheels , integrated push buttons s such as a computer mouse . And very cheap L_C_D_s , so liquid crystal displays , user interface: Yeah . industrial designer: so I'm wondering , I think we might be able to integrate L_C_D_ into our R_C_ . industrial designer: So we have to know that the push button requires a simple chip , but the scroll wheel and that kind of higher high-tech stuff needs more money which is a higher price range alright . And the display requires an advanced chip , which in turns is more expensive than the regular chip , but I think with twelve Euros and if it's made for four million items , then I think w we could be able to handle that . industrial designer: So to to sum up we need yeah so I I just said that the components the list of components has to be yeah listed and and assembly is a an important process that has to be taken into account . And for the designing of the cove cover layout then it's better to to to maybe see that with the the U_R_ exp U_R_I_ Expert user interface: Sorry . user interface: Yeah so industrial designer: right ? user interface: of course for example I wanted to know like if you want to have a a fo if you want to have the L_C_D_ display over there , industrial designer: Yes . user interface: or if you want to store a programmes with a keys What kind of things you'll need inside your thin inside W wh what industrial designer: Yeah it's kind of simple pro progra programmable device , and we have to insert . industrial designer: I think we could insert one that could underlie several functions user interface: Okay so industrial designer: of user interface: in that case you can even look at the technology what the mobile phone is trying to use with the card . How f cost effective it would be to put that car chip into it and do the programmable things . project manager: so I understand when we want a display we need a expensive chip , but when we want a scrolling wheel w we also need the expensive chip , so can we use same chip , so with one expensive chip we can implement several complicated or advanced features . industrial designer: we could have one main chip that could handle , it's called F_P_G_A_ chip , that could handle both like scrolling wheels as well as L_C_D_ project manager: project manager: when the more expensive chip you mentioned there is is possible in the in the given budget , maybe we should go for for the more expensive chip , so all features which you mentioned can be implemented based on the same chip . user interface: D well project manager: Do you think that's feasible ? user interface: Well I don't know if it'll fit into our cost of twelve point five Euro you know . user interface: Is it possible to fit in to that ? industrial designer: Yeah also thinking , I think both if we had a budget of twenty twenty Euros , it will be okay , user interface: Sorry . Actually do maybe two designs and then cost them out and see which one is gonna fit in our budget better . project manager: wh when you make a a design ca you can next meeting you can give an quite an exact cost price . user interface: Yeah that's that's something which I wanted to ask you also , like what will be the each individually the cost of it . For example if f if you want to put wood I wouldn't suggest for wood industrial designer: Yeah . user interface: 'cause it's I think it's m much easier to use a plastic or a rubber rather than wood . user interface: It will be much ch much expensive th though it's the most natural thing , but project manager: Yes but I can I think I think we can just use more cheap plastic for a kind of basic edition , and then people can fancy it up with with more expensive materials marketing: . user interface: it's Yeah we we can give a preference to them , but it is but with plastic or the rubber or whatever it is it's much better with that rather than going for project manager: Do do you agree ? marketing: yeah sure . industrial designer: Yeah but i it's a detailed yeah yeah plastic versus wood , user interface: Yeah . industrial designer: and we need maybe to centre our description on the the really the what buttons what functionality we want to offer to the user , and maybe with graphs or I don't know user interface: Yeah . So Let let's say next meeting w you produce two designs , one one one less advanced and one more advanced and with the cost price . project manager: which can be later fancied up with with addit additional , how do you call them , these like like mobile telephones you can put a cover over it . Smooth keys with bigger s So that you know The the problem most of the time we've seen , the keys is that it's small , project manager: . user interface: and every time we have to be very but if i the if we if we go to a different ways of designing those keys , then you can merge them together marketing: So is there any of these that you're looking at particularly user interface: to marketing: or is this just ideas ? user interface: Oh you can actually , for example , if you see , they are they are they are quite small over here , marketing: user interface: and now you can , for example , as I was if you make them big , it may change the look of the thing also to the people . user interface: At the same time , it is m more like it would be more interesting for people who are having this R_S_I_ and all problem . user interface: big keys may better for them actually and marketing: You see ? industrial designer: I agree yeah , marketing: Yeah . marketing: one I've had before , a r r remote control we have at home is one that's actually got a cover on the bottom user interface: Yeah . marketing: so the bottom bit is just , covers half the keys most of the time , and then you can slide the cover back to get to the the more advanced keys . project manager: w but then you have still have when you don't use it you have such a a an extent of your remote control marketing: . So maybe it's possible , I don't know whether you can can indicate this , that you can elsewhere open your remote control and on the inside are buttons you don't use that much . industrial designer: That's what you mean ? project manager: Yes I I th that's what user interface: Yeah . marketing: Can we have can we think about maybe having a a non-recta non non-rectangular one , so with not just the straight little box industrial designer: Yeah I like also this one . industrial designer: Yeah , the point is w maybe we need to also to make a decision on how how how big we want to be and how many buttons like n we should dec decide numbers or marketing: 'kay . Is this for the next meeting though ? user interface: We should make a marketing: I think we might be out of time out of time for this meeting . user interface: Yeah that yeah next meeting we should be project manager: Ju just make two designs , industrial designer: Okay . So is this is there anything else I need to do from a marketing point of view for the next meeting ? project manager: yes I come to that user interface: Maybe it would be interesting if you could look for the cost inventories of other devices , if you're using speech recognition or something like that . project manager: Yes well m maybe , I don't know whether that's possible , marketing: . marketing: Okay well is this me designing a way to evaluate it so Thinking about how to set up test groups and things ? project manager: I don't know whether that's possible in the given time marketing: . project manager: So you two will be together w working on a o on two prototypes industrial designer: Exactly . user interface: One for like cost and the one with like higher-end industrial designer: Two ? project manager: I industrial designer: Okay . project manager: and then user interface: so that then we can be easily comparing them industrial designer: Yeah project manager: . user interface: or you know find a compromise between both of them , industrial designer: and find maybe a compromise
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project manager: He he he industrial designer: So what can you ? project manager: You did work together didn't you ? industrial designer: Yeah we will yeah , so I will be able to to summarize our meeting , project manager: Yes . yes industrial designer: can we have a phone , project manager: but w we industrial designer: can someone project manager: Yes , maybe we should phone him . project manager: And well first thing I was I got an email from from my superior again that we really should stay within the budget of the twelve Euro and fifty cents . project manager: when you stay in it's good , when you don't stay in you have to redesign . marketing: Well we can't no we can't do evaluation 'til we have a design . So I will start by the the basic one that fits into eight Euros actually , right , seven eight Euros , marketing: industrial designer: and well first for both they have a special shape , maybe the designer can explain better than me , but it's like a surf board . industrial designer: And you you are supposed to surf to browse to surf T_V_ , maybe the web , and it's kind of interesting shape because unconsciously people want to s to surf when they see this stuff . Don't take care too much about the colour because w yeah we don't take user interface: Now we are supposed to give some oper offers right now . industrial designer: yeah L_A_ L_A_ L_E_D_ , user interface: L_E_D_ . industrial designer: How can you change from V_C_R_ to T_V_ , by the way ? user interface: Oh no no no , this is a single this this is a model with just the T_V_ one . user interface: No no just sorry , this is a standard T_V_ one , we are not talking about that . So and then we have usually there twelve keys but we know that we rel that we have only ten digits . And the other one is for the teletext or something you want to browse through from that . marketing: it's it's t a very basic remote then , it's only user interface: It's a very basic minimal thing marketing: . user interface: which you can which is which is also available in the market , actually that's what it that it i industrial designer: user interface: and would cost us to build it about eight Euros . project manager: Exce except for the for the special shape , the surfing board , it has a quite a a conventional layout of buttons . industrial designer: user interface: Th this is a magic one but I know we don't want to talk about that , marketing: user interface: you know like industrial designer: user interface: i i i it is a very futuristic , it's like it's like a brain machine interface and all this stuff we are thinking about in the future , it can come . user interface: So that then what we look t marketing: Did you wanna see ? user interface: yeah . Yeah no you can carry on , user interface: This is a model , project manager: I just look how it feels all . industrial designer: project manager: So but but continue with your user interface: so well project manager: user interface: then the this is the a more a little smooth industrial designer: user interface: and it gives a lot of functionality , in this way , so all we have th you see there are only six keys , but don't worry they are ma they are doing the job of twelve keys actually here . user interface: and it's easy to use this and you have so this is a standard infrared eye , and then you have a power button , which l volume , what you have , project manager: user interface: and then other than that you have channel up and down and f slow pause or s slow lo industrial designer: Play , pause . user interface: yeah s pause or stop , and then you can you have a L_C_D_ display , here project manager: user interface: and y this is a functional thing which can change like it's a toggle switch which could change the function say , y you press it project manager: From D_V_D_ player to television or something . project manager: Yes and and and then you get feedback via the L_C_D_ yeah . user interface: The L_C_D_ can display what is that on that , industrial designer: Yes . user interface: and well you can have a integrated microphone over here , industrial designer: This is the orange button , the microphone . user interface: so which can basically you want to do a speech recognition and that channel a lot of information can be di displayed here directly on the on your on your display . user interface: And here is a small L_E_D_ which is like blinking one , project manager: user interface: which tells you like are you running out of the battery , and which is can be useful for the locating as I was talking earlier project manager: And well then we have a cover basically , basically you don't need much of the time this , industrial designer: Yeah . user interface: when you need you can use it , and this gives additional functionality that tomorrow you want you can add a tactile thing to this cover project manager: . project manager: but but but but i in there when this is closed , will it also cover up the L_C_D_ screen ? user interface: Yeah . project manager: But but the L_C_D_ screen is a very well an eye-attracting feature industrial designer: Yeah . user interface: project manager: which shouldn't be shouldn't be user interface: Actually when you are watching the T_V_ , when you are watching anything or listening to them , you hardly care about what is getting displayed here , industrial designer: Oh actually well . user interface: you know , you want to and this gives a protection to the L_C_D_ actually , giving a cover to that actually . user interface: because when it falls down or something it it is it is is is it gives a protec project manager: industrial designer: So the the cost is actually a bit more , it's it's it's sixteen Francs . project manager: But w industrial designer: But the the main point we we talk about that with our manufacturer . And they say basically that the S_R_ system would be something like three Francs per item user interface: Yeah . And marketing: That's on top of the sixteen , or is it part of that ? industrial designer: No no no , part of that , yeah . user interface: Well if you we can have if you have new more ideas we can add new more some more keys if you want to you know project manager: industrial designer: it's too user interface: it it should not be cluttering up everything . marketing: What's this one on the side ? user interface: Ah that's for the it's kind of a L_E_D_ for indicating your battery industrial designer: Locati . project manager: Be before ta talking about the money and what's possible and what is not possible , maybe Anna you can give our give us your marketing: marketing: We just wanna make sure that we've taken into account project manager: Well marketing: Yep . marketing: So it's just a shortlist of criteria on the things that we've identified as being important to selling the product . marketing: we just go through these and rate them as a group and then at the end we'll make an evaluation based on that , so just average the score of those items , so These are the things we identified as being important . the three things were look and feel , innovation and ease of use , were the three important components project manager: marketing: appealing to the correct demographic so using those things in the right way to appeal to our demographic . And then goin following the company motto , following the fashion trends and putting that into the product as well . So well do you wanna go through and put through those on the the two products now or do we wanna discuss them further and then evaluate them ? project manager: n no why not why not discuss discuss it now , marketing: Okay . So the first one was really very far below budget , would you want to take the price down of the end product according to that or just have the high profit on it ? 'Cause if we're only going to make it for eight Euros then we have a project manager: well my my personal view is w when when this one is eight Euros we must think how can we improve it . project manager: And then w w w you must just see it we can still spend this four and a half Euro marketing: project manager: and to r because th th th the the selling price is already prite fik quite fixed on twenty five Euros industrial designer: project manager: so we just have to offer as much as as well value for the for the customer he can have for twenty five Euro . Oh , you following the idea of using the removable covers on these ? Is that part of both of them or ? project manager: well w w we can still discuss that . project manager: So , and together with evaluating this we we might come with new ideas marketing: project manager: adding things or removing of options because they are too expensive , marketing: project manager: No okay , this is these are the the the latest prices of our production production unit for several components , industrial designer: project manager: so we can see whether the the price is is within the twelve Euro fifty cents . user interface: project manager: In i in my opinion purely feel is is is very good , is very good in your hand , marketing: marketing: On the scale u it's between functional and fancy basically we're looking at , project manager: So maybe two . Ma ma ma ma maybe say say five marketing: so project manager: I It's my opinion , but I don't know what what user interface: Well I will give it maybe we have anyways the way we have designed it's like the surf as you say marketing: industrial designer: If you press like this not like this then you marketing: No that's the industrial designer: user interface: No . user interface: C can you get the batteries ? No no the battery has fallen down , marketing: Battery's low , isn't it the ink ? user interface: that's i marketing: The b that's the that that one ? user interface: Yeah . industrial designer: But user interface: No no it's not that , it's how to close a battery . marketing: No it's It would still write project manager: Oh it will not marketing: but it wouldn't pick it up with the sensors . marketing: You got a second ? industrial designer: Try a marketing: Well we won't be able to tell . marketing: Because we'll be able to see it still even if it wasn't working , it's just a normal whiteboard marker industrial designer: Yeah , yeah . marketing: it's hard to tell from just the plasticine , project manager: I I I marketing: but project manager: When we want to include I I I'm doubting about this this component . industrial designer: maybe user interface: No actually this is this is not going to protrude actually , marketing: Okay . user interface: it it's n i it is jus industrial designer: It's not a button it's a led , it's a user interface: It's a led actually which which 'll be covering in a curve industrial designer: Ac actually yeah it should be embedded . marketing: 'Cause if people are left handed they want to use the other hand , user interface: Yeah . user interface: No you it it not protruding actually , it will go in better into that marketing: Okay . project manager: Well r r marketing: I'd say two or three for that one , personally . project manager: I think the look is better industrial designer: project manager: but the feel is is is worse . project manager: But w w do you what do you think ? user interface: it's fine I think . My just that the feel is that you right now you you don't see the feel because right for example if you press it quite inside now like this , now it's embedded one . user interface: This is how embedded one will project manager: Yes , it basically is the same shape . user interface: You will be Except that in this c industrial designer: And the L_C_D_ makes it better . marketing: So , consensus ? Two or three ? project manager: Two ? marketing: Two ? project manager: . The first one , not really muc industrial designer: Basically there is no innovation in the first one compared to what exists in the market , marketing: . industrial designer: right ? marketing: Do we user interface: No but except for the design of the surf . marketing: What What features are we actually including ? user interface: You should be rea marketing: Are we including like a location kind of thing like trying to find it ? user interface: no marketing: There's nothing like that ? user interface: I think it's more of the feel . marketing: But th is there any there's no actual innovation in that at all , it's just a straight-out remote control . project manager: S so that marketing: So there's no this look and feel thing , though that's not a technological innovation . marketing: So what is it , what are the innovations with this ? Got the L_C_D_ screen . marketing: Is that in this one though ? Is this 'cause this is the Th th there were different options we discussed then , user interface: No , we ha marketing: we discussed the one that was in budget and the one that was out of budget . marketing: So the cost for these were industrial designer: So marketing: what was the cost for the first one ? Eight Euros ? project manager: Eight . Innovation for this one is two ? One ? user interface: It's a two , I would say two . industrial designer: W W un to be one what would do we nee actually , yeah , I don't see project manager: Why it is one . project manager: This this is it w with the speech recognition ? industrial designer: It's using speech recognition , yeah . project manager: Gi given that that it works , marketing: Give it a one ? industrial designer: Yeah , one , yeah . project manager: marketing: Ease of use ? user interface: industrial designer: So the first one is really standard , marketing: . industrial designer: so everybody i including our grandmothers can use it , user interface: He is used to it act marketing: Yeah . user interface: though it has more functionality I think it shouldn't be for the user to learn it actually . user interface: yeah , actually in fact I think it will be industrial designer: One me we hope user interface: Yeah industrial designer: maybe sometimes people get scared with the number of buttons . industrial designer: because it's n it's not like a big one with one hundred buttons or so , user interface: Yeah it's a project manager: No . user interface: actually the user has to put some effort to do use that actually , marketing: marketing: So three's project manager: What's the next ? marketing: how well it goes to the target demographic . So we're d we're still thinking twenty to forty year olds ? project manager: So user interface: . project manager: Twe twenty to forty , yes that's marketing: That's industrial designer: This one would be for grandmothers . that's that's something which which has an appeal on this group I think , industrial designer: Yeah that's true . If it was the very bottom price range or it was like between this and another one we did the same thing then I can imagine it being applying to the the demographic project manager: but industrial designer: Yeah . That's it's still Ye project manager: w w w we after this we can can consider for instance , making this more attractive to to the demographic marketing: . 'Cause we have got room , we've got some budget there to add a few things to it , project manager: . marketing: And project manager: Do you agree ? user interface: I industrial designer: Yeah because it's so important it's i it was written that it really so important , the the the look and taking care of its it targets , the right range of people , user interface: Well I think marketing: . marketing: But it's going to be cheap whatever though , industrial designer: But w user interface: So marketing: it was set with i we've got a set price . user interface: instead of a industrial designer: But for us it's yeah we have a constraint that we need to sell at twenty five Euros . There's nothing that would make me spend an extra k few Euros on that one rather than another one . marketing: and the demokraphi demographic of the second one ? user interface: And the demographics of marketing: It's got the got the the toys in it , it's got the L_C_D_ screen project manager: Yeah tha tha tha tha tha that's marketing: and project manager: I think it's better , marketing: . project manager: because of the L_C_D_ screen which is really an appeal on the on the on the marketing: Yeah . And if you want to target yeah if we we wish to to sell four millions of this , I think for this audience we need absolutely the L_C_D_ screen . marketing: I think especially if we're gonna n have an L_C_D_ screen on a low range product then that's good . project manager: Because it , ma maybe that's something to consider , yes , industrial designer: Yeah . user interface: Because then you you have it d you have lot of things which you can include marketing: Yeah . And especially I guess 'cause this has the speech recognition as well , user interface: for the people to marketing: and that makes it more appealing , it's more of a a new fun toy . project manager: I think industrial designer: Spongy , that means that it goes in in the water . marketing: Well , project manager: marketing: the spongy could be part of the the feel of the buttons as well , user interface: marketing: I know some have you tried the mobile phones that have got the kinda spongy buttons and not not exactly spongy but I'm thinking one of the Nokias that's got like you ca it hasn't got individual buttons industrial designer: okay . project manager: And the then we can al marketing: Or is it just one industrial designer: Yeah . We can we can consider is it possible do you think , to to make a cover for s such a phone ? marketing: Well they make it for mobiles , it can't be that much more complicated . user interface: But why do you want to cover that actually ? In that w in the mod project manager: Well just with the with the flexible plastic marketing: So you got the option of having different colours or different textures . project manager: I th I th I think user interface: y are you sure ? Yeah I think yeah it should be possible like what we do with the mobile phone , yeah . project manager: so Maybe we can but we have to decide it , we can put the the the fancy f look of vegetables for instance , to to these covers marketing: marketing: I think the if we do the cover that's really going with the company's philosophy of having the fashion in in electronics , it lets people have the latest fashion project manager: . marketing: even next year when fruit and vegetables might be out , you'll still be able to put a new cover on it and then it'll still be in fashion . 'Cause sometimes look at this computer , th this laptop , it's all black , marketing: . industrial designer: and it's quite conventional , and sometimes people don't like too much flashy colours like this one presented here . industrial designer: So maybe we could do like in the range the set of what we propose a black one , very standard one , that meets the the requirements of th such people that want really standard things . project manager: marketing: Although it is more with the spongy buttons on the on the other one . project manager: this one has spongy but buttons ? industrial designer: Yeah , the blue one spongy . marketing: Okay so the average of that is three six nine divided by five , so five nine by five , one point s eight ? project manager: Just add it . marketing: This one , eleven thirteen nineteen twenty one , divided by five is four point two user interface: Four point four point two . But we still got a very different price for those two so they're not really comparable yet anyway . project manager: Because , when we choose for this one we have to we have to make it more attractive marketing: marketing: Well it's easier to just make that one cheaper by just taking the speech recognition out . project manager: But I'm now did y did you work with the same prices that I have here ? industrial designer: So I I give yeah I just give a call with the manufacturer and I explained them and they told me this could be possible for sixteen Fr Euros . So let's let's try to to model this this phone in this sheet , user interface: It's a it's a normal battery , or user interface: Yeah , it migh It it'll need more than a conventional one , it won't be just maybe you might use a A_A_ battery actually . What do you say , Mael ? industrial designer: For this one it's a normal battery . industrial designer: So which one are we talking to ? user interface: Are you talking about this or that ? industrial designer: Well marketing: Either of them . project manager: Oh yes , we are talking about , but they have the same shape , user interface: industrial designer: Is it zero Franc ? user interface: A special colour ? project manager: special colour , now we leave it to the covers . user interface: marketing: So now we're either going button or L_C_D_s , L_C_D_ display . marketing: Is that price per unit , or for the whole thing ? project manager: Yeah th now this is per per unit , this number of components . user interface: Yeah , we might need a scroll wheel , right , for that ? industrial designer: No but for this one it's twelve Euro . industrial designer: There are twelve ? project manager: So , one , two , three , four , five , six , seven , eight , nine , user interface: Yeah that's a scroll . project manager: So marketing: So we'd have a special colour , special form and special material on all of them . user interface: project manager: So I think but th do you agree th that thi industrial designer: Wait a minute , it's not it's not double curved , it's single curved , right ? Because it's there is no like . marketing: But I thought it would be curved on two project manager: Yes I marketing: it's like it's curved on the sides and curved on the top and bottom as well , that's what I thought . project manager: Yes I'm I'm no I'm no I'm not sh sure . industrial designer: Well project manager: Yes I kno undes I understand what you mean , yes . industrial designer: it's you know this curve like this so , it's w there is only is is is there is nothing like y you know in the other stuff there are marketing: You talking about concave curves ? project manager: -huh . industrial designer: So I think we can put marketing: You think a single curved ? industrial designer: the single curved in the sixteen . marketing: We have more , we've got those the scroll wheel on the side industrial designer: So marketing: and yeah industrial designer: I had a bad bad estimation . user interface: Bad estimate , marketing: The sc project manager: W d user interface: right ? project manager: we have we haven't talk about a , but that's no a is very exp inexpensive I believe marketing: . marketing: We've got a scroll wheel for the volume don't we , or is it some other thing that's not on there . project manager: W ho h is this a scroll wheel or is this a a a sort of button which can be pressed on two sides so for higher and lower ? industrial designer: No no no . marketing: 'Kay we've only got five minutes left guys so we need to wrap it up pretty fast . industrial designer: Okay , user interface: industrial designer: so based on that , yeah , where is the es okay sample speaker user interface: That is the sample sensor and sample speaker . project manager: So industrial designer: But still , yeah it user interface: We just need that actually . project manager: We're We We could go for the for the for the for the for a simple chip , but then we can't have the the speech recognition , yes ? Yes ? industrial designer: No we cannot , yeah . project manager: So so w when we w a industrial designer: So user interface: S project manager: this would this would be cutting the speech recognition . industrial designer: But the Yeah but if you have the near the L_C_D_ you can choose select between you know like uni universal between audio , T_V_ and V_C_R_ , and this needs a needs a advanced chip . project manager: Transti industrial designer: Right , Matthew ? user interface: Oh I i it industrial designer: Or regular chip ? user interface: I think it's going to be y y industrial designer: I think yeah regular , today we you can do that with regular chip . And what about the number of buttons buttons my Matthew ? project manager: Yes but that maybe Well we can just say user interface: industrial designer: project manager: one . project manager: Ca l we are just when we just want to to cut the number of buttons we have to make seven to to fit in in twelve twelve fifty . industrial designer: But project manager: So is it possible ? marketing: But that's seven basic buttons right , seven buttons without any adds-on , without special colours or form or material . user interface: That'll be then we have have to ask the user to press it several times . industrial designer: You cannot make a phone to your boss saying twelve fifty is really really low , project manager: user interface: project manager: No no , marketing: Well project manager: he he he I I industrial designer: no ? user interface: marketing: So the L_C_D_ display is is three Francs , sorry three Euros , by itself . industrial designer: And we don't want to to change that right ? We we really want a L_C_D_ user interface: project manager: marketing: So twelve Euro fifty , we got two off of the battery , industrial designer: And I dunno marketing: we can't do anything about that , so ten fifty , if we want an L_C_D_ dispra display , that's seven fifty , so we've got seven fifty to use for the case and for the buttons . marketing: So we're gonna have to scale this down to get within budget , there's no doubt about that . project manager: A industrial designer: So wha what what each of us think about the because it's measure point the L_C_D_ , Do you think it's important ? user interface: Or we could even replace them by buttons actually . industrial designer: Because sometimes whe when you watch the T_V_ in fact , you have a big display and maybe you don't need one more in your hands ? I dunno , I'm just asking . project manager: user interface: A actually it depends , it depends what kind of functionalities you want to add into it , marketing: Yep . user interface: for example if you add two more functionalities then better you add two more buttons , or and you'll have L_C_D_ display which is that is going to bring the cost by two two Euros at least . I think , unless we can really drive these prices down we need to get rid of the L_C_D_ display . user interface: Okay so we can get rid of it industrial designer: Yeah , it's true yeah . What do you think , L_C_D_ is a major feature , or ? project manager: . I marketing: For the price , it's gonna be what we can afford , and it's looking like we can't afford the L_C_D_ display , there's no way we can get it in there . project manager: I think we have to come to a decision now , just I I think we we what we just do i is vote about the the L_C_D_ display marketing: project manager: so industrial designer: You assume , you want a democratic voyt vote , project manager: Yes . project manager: S so who thinks the the L_C_D_ disply display should be i should be in it ? marketing: I th I'd like t it to be in but I can't see it happening . user interface: Yeah but the only thing is that what is the multiple functionalities you want to include with that . project manager: So having an L_C_D_ s display is just have very very limited amount of buttons . user interface: W I I I just project manager: So hav hav having seven buttons , instead of twelve . industrial designer: Because one yeah th show me that actually we could in fact we move these three buttons and have three possibilities for each of the three here . user interface: No , it's okay , you cut the L_C_D_ screen project manager: Just user interface: and introduce two more buttons . So L_C_D_'s out , is speech rec out now ? We've industrial designer: The speech recognition is out . project manager: Okay w we now we can just marketing: So are we basically back to the original one now , back to the first version ? Which turns out to be on budget exactly , pretty much . Well that's that's project manager: My m my supervisor will be glad that it's fifty cents cheaper than he expected . marketing: and see if we can drive the prices down to add a few more things in but that's all we can do with the restrictions we have at the moment
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So I will first start with a warm welcome opening stuff , user interface: project manager: then we will see what will be our product and what will be the different step we will have to design it . And then we will discuss if we have few ideas and we will end by dispatching the different task you will be you will have to fulfil to complete this process . , you said twenty-five minutes , but I have something else to do , so gotta have another meeting soon , project manager: user interface: so maybe you could hurry up a bit project manager: sorry ? user interface: It's true . I have another meeting so if you could project manager: You have another meeting soon ? user interface: Yeah . project manager: So the the goal is to have a remote control so to have an advantage over our competitors we have to be original , we have to be trendy and we have to also try to be user-friendly . So the functional design is to identify the main user needs , the technical function the remote control should fulfil . And then we will move to f conceptual design where we'll specify the different component involved , what kind of user interf interface we want and what are the different trend in user interface and stuff like that . industrial designer: project manager: And then the desired devi design will consist in specifically implementing and detailing the choice we've made in the second point . So I will now ask you which is very important for the design of a new remote control for to each of us to to draw your favourite animal on the white board . project manager: Do you have any idea of which animal you want to show us ? user interface: Orangutan . industrial designer: user interface: industrial designer: No no n project manager: n n user interface: Can I give you the project manager: You should user interface: no ? But I don't have to say anything . user interface: industrial designer: marketing: user interface: It's an abstract drawing of an orangutan . Usually orangutans have red hair so this is a very important but I don't have red pen , so project manager: Okay . project manager: marketing: This project manager: Of course your animal is recorded so it's not lost . project manager: marketing: user interface: industrial designer: marketing: user interface: project manager: Is this user interface: Wha what is this strange beast ? marketing: Is it beautiful ? project manager: industrial designer: user interface: Is it a monster ? project manager: marketing: Do you know ? It's a cat . user interface: It's a cat ? industrial designer: marketing: Isn't it ? user interface: I thought these things did not exist . Olivier , do you want to industrial designer: And you I think I'm too short for the cables . marketing: project manager: Okay I go , but next time you'll do something I'm sure . I don't know if it looks like a cow user interface: He looks like a bong . marketing: project manager: I dunno it it looks more like a donkey in fact I would say . That is to say to to have a production cost lower than twelve point five Euros and have a selling price of twice that price t in order to target a profe profit of fifty million Euros . user interface: I is there a matter for a new remote control ? project manager: Yeah if it's trendy , original I d fulfil the user needs . user interface: Is it a single device remote control or is it a multi-device remote control ? project manager: We have to discuss that point . user interface: Ah project manager: On user interface: this is not defined at all ? project manager: yeah you you can suggest points like this . So what's what are your ideas about that ? user interface: project manager: Maybe I can have the your opinion from the marketing side ? user interface: Well do we sell other stuff ? if if we bundle the remote control with something to sell then it could be a single device , otherwise it could be programmable one otherwise who would buy a remote control from us . project manager: Okay , so if it selled by its own i it it would rather be for multiple device . And do you have any ideas of design ideas or any technical requirement we we should fulfil ? industrial designer: I think we shouldn't have too many b for my part . user interface: project manager: And do you have it also to be to be lighted in order to be used in the dark ? Might be a good idea . And do you have any any idea of the trend the trend in domain , what it shouldn't it should look like , or things like that ? industrial designer: Something which is not squarey maybe , not a box . project manager: And also it have , i it may be it may be important for the remote control to be To , to resist to various shocks that can happen if it fall . industrial designer: And I think we should have a device project manager: Maybe it is original because you can use it in your in your bath whereas the others can't . marketing: project manager: Havin having a water-proof remote control so that the people can use it in their bath . project manager: That could be user interface: B it seems so , but if you don't have an waterproof remote control it means you can just cover it with some plastic and you can sort of f project manager: Yeah but , it is still something you have to buy and that is not maybe very user interface: And , and that's one of the that's one of the shock there are people that have a remote control and they are worried that it's going to break and they put some extra plastic around it . project manager: Yeah , mayb B user interface: That's people they actually do it themselves . project manager: But maybe we can bulk it with already this plastic thing and the waterproof stuff as well . Maybe we can sell all that together , so so plastic protection and and a waterproof box as well . project manager: Optional or selled with it ? industrial designer: And I I think we should have something , most of the time I I lose my remote control . industrial designer: We should have s special bu button on the T_V_ to make the remote control beeping . user interface: That's that's quite cool , but of course we you don't normally need any audio recording stuff on your remote control right ? project manager: Yeah d d . I think I like the idea , but I'm not sure about the what you , project manager: Yeah . We have to ask user interface: who is giving who's giving who's giving our budget . project manager: So so I will ask the Industrial Designer to find out more about this industrial design so any working any working function we have discussed . project manager: So then I will ask the User Interf Interface Designer to to think about the point we discussed like the number of buttons , the the fact that is lighted or not , things like that , and what would be convenient for the user . project manager: And also I will ask the Market Expert to try to find out what are the absolute requirements , what is absolutely needed in a remote control for the user . And then I will just ask you to think about that and look at your mail because you will receive some good advice soon . user interface: marketing: Thank you user interface: so we come back in five minutes ? Half an hour . You eat it ? Does it move ? Okay , but I don't know if it is still correctly We'll see
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user interface: project manager: Okay ? So we are here for the functional design meeting so first I will show the agenda so we will I will take notes during this meeting so I will try to summarise it and put that summary in the shared folder if you want to look at it afterwards user interface: project manager: so then each of you will lead a presentation on the task that has been required last time so user requirement specification , technical function design and working design . Then we will take the decision on on the remote control needed functions and then I will assign you the task for the next part of the meeting . So who want to start the the presentation of what they did ? industrial designer: F do you want to start ? user interface: Make a start yeah . project manager: You have PowerPoint ? user interface: Should be in my in their folder no ? project manager: Ah yeah maybe there . industrial designer: With the the whiteboard ? project manager: If you remember yeah user interface: Yeah . So most people want to have a a remote for their hi-fi and T_V_ and stuff like that . user interface: And but other people want th also remotes for controlling and toys like robotic pets and little robots and stuff industrial designer: user interface: Yeah , so there's a project I think called X_ house or something like that that does that , you can integrate your remote with computers stuff . and th the buttons part would be a set of buttons for choosing devices , a set of buttons for special navigation in space , industrial designer: user interface: a set of buttons for linear access of medium and a set of buttons for random access . user interface: Yeah ? industrial designer: What do you mean by linear access then ? user interface: Like a video tape goes forward , backwards , fast and stuff yeah . project manager: and there's a fourth one no ? user interface: ? project manager: So the better now for special navigation ? user interface: Yeah . For special navigation for example you might have a T_V_ in the menu and you going to change yeah ? project manager: Okay . user interface: So if there are common parameters maybe we should put special buttons for that project manager: Okay . user interface: or maybe we could have everything generic but there are a lot of remotes on the market right now and basically this is most of the almost everybody has this stuff . We could assign any button a command to any button , if we have enough processing power , project manager: Okay . Okay so in our usability lab we observed the remote control use among one hundred subjects project manager: . marketing: okay ? And here I have the results so you can see that seventy five per cent of users find most remote controls ugly so we have to find something to make them more more nice , more kind . Eighty hundred per cent of users would spend more money when the remote control would look project manager: user interface: marketing: oh to it's not good . project manager: We can just keep doing that ? marketing: So it's not in theory but I I can I can say yeah . marketing: and fifty per cents of users say they only use ten per cents of but of the buttons in the in the remote control . marketing: So all the buttons we we have to put are have to to have a use a real use project manager: Okay . marketing: and not only or project manager: Okay , so fewer buttons maybe would be good ? marketing: Yeah . user interface: But what kind of remote controls did you look at ? marketing: Sorry ? user interface: What kind of task was it ? It was a T_V_ ? marketing: Yeah . Yeah but in fact we it it seems that we are going to make a T_V_ remote control according to new requirements I received from the management user interface: Huh . marketing: So there are other frustrations expressed by users , so they said they lost often the remote control in in the room so they want to have a way to to project manager: Yeah . marketing: and lot of the time they it takes too much time to learn how to use a new remote control . marketing: And remote controls are bad for project manager: What is her other side ? marketing: R_S_I_ user interface: Other side yeah , yo wa your wrist marketing: I dunno . industrial designer: marketing: Okay before that I I have some some some thing to say before project manager: Yeah . marketing: So it's better to put something very easy to set and and project manager: Yeah . marketing: and we asked this question if they prefer an L_C_D_ screen or on their remultific function remotes control project manager: Yeah . So you know that project manager: marketing: for the younger it's very important project manager: To have L_C_D_ and voice . And and the others is not so important but we know that people between fifteen and twenty five are people who watch a lot T_V_ and who who wh can use a lot this . project manager: Moreover th maybe those like those teenager customer could advice their parents to buy this equipment and so we can user interface: . So as we say before , I think a remote control lightening in the dark it's it's a good thing . marketing: e easy to use a way to find it easily in the room and resistant to to shock and to to industrial designer: project manager: Okay these are the user requi marketing: I dunno if you see something else important or industrial designer: project manager: industrial designer: I'm just thinking of some thing . industrial designer: We want to have a no , I don't know if this is a good idea . project manager: Cos it would be costly and and also it it would take more time to develop to have a a general generic remote control . Because I received that email from management board and they seems to tell that that if we want to be on the market as early as possible we should focus on T_V_ more where it seems that the market is more important . What's your opinion ? user interface: I have I've no idea I should know a bit more about how fast we can design it . marketing: user interface: I don't think project manager: industrial designer: marketing: user interface: yeah . industrial designer: But basically yeah maybe I can continue with my presentation , it would be al you you project manager: Okay . project manager: Maybe you can go to the whiteboard if you have some drawings to do industrial designer: If fact project manager: I don't know . project manager: industrial designer: Okay so I'm just going to describe in fact for for a remote control this is quite easy . We just have project manager: user interface: industrial designer: sorry , I'm going project manager: Okay . Let's say that something like that , which could be a L_C_D_ let's say or an array of push button , something like that . So I say U_C_ and I feed that to L_E_D_ which is infrared which is a an infrared component . industrial designer: Y it's a it's this just a chip which does all the numerical project manager: Computation . We just need to take to define what we want to do when the user interface wants something and after that we just do the coding to s and send that to to to the not the to the television . we just have to define the processing power that we need especially if we want to do some speech recognition , in that case that mean that we are going to use more for simple user interface: This will think this will take more time to develop also . project manager: To have a you s you speak about with voi voice control ? industrial designer: No no no no , project manager: Standard button one . project manager: So do you have any idea of how long it would take to have voice recognition now ? user interface: Ten years . project manager: user interface: industrial designer: I would say about eight months to have the first results . project manager: Even if we have a L_C_D_ display ? industrial designer: Yeah even . So who think it would be good to go for like speech recognition ? user interface: But we don't have time to market . industrial designer: during the kickoff meeting you say that we we shouldn't we shouldn't go up to twelve point five Euro per unit marketing: project manager: Euros . user interface: How muc how much do you get how much do you if you buy one million units h no , one hundred thousand units . How much will it cost for one hundred thousand ? industrial designer: Usually this is less tha at two dollars per chip . project manager: Because we are user interface: So you have any idea for a powerful one that has good enough for do speech recognition . Maybe we can we can look at the new requirement I receive from the management board and discus discuss all function we want to have . industrial designer: I just had a question do you want to continue with your presenta ? marketing: project manager: Yeah I I will continue . industrial designer: you say that I don't remember by heart but thirty per cent marketing: ? industrial designer: of the tested people say that's it's quite difficult to to to use the remote control . industrial designer: Do they say that this is difficult but for the same reason or do they have other reason ? To to marketing: Oh . industrial designer: maybe to keep in mind maybe to access to that menu you should do something like that . marketing: Would j yeah w I I think they they say that it's difficult to learn how to use it but i when you know how to use it , it's it's okay . industrial designer: But yeah maybe and what about if we design a remote control which can be configure as you want ? You say that I want , I have six button user interface: Mh A a lot of people are if you have the L_C_D_ screen if you can do it completely the way you want because the buttons also look the way you want them industrial designer: Yeah . I think the young people are th are marketing: user interface: Christine here said you have a industrial designer: Yeah . Maybe it would be more complex to configure it to be simple than creating a simple product . user interface: And there are another thing is that if we make something that's simple and easy to use that's bas to use immediately that means that it will be exactly the same as everything else . user interface: Otherwise , if it's different then of course everybody has somebody has to learn to use it first . project manager: But also we we see that that most people find it find remote controls too complex because they have too many buttons and they mainly use only channels and volume buttons . project manager: So we may just make a very easy to use remote control with mainly those buttons user interface: Yeah . project manager: and maybe also some lightning stuff too because most people find also hard to to find the remote control . project manager: These these are these two points are the main frustrations so maybe if we design something very simple and easy to find when lost it will add a serious competitive advantage without making something too complex and too long to develop . So we don't have to so this this is is in the this is in the same direction as we were speaking so we don't have to make a very complex remote controls to access teletext and stuff like that user interface: But teletext is just one button . project manager: Yeah but then you have to you have to define the buttons to surf amongst pages and stuff . So well user interface: So will you add with the channel keys , right ? project manager: Yeah . So anyway we don't have to include this feature because it's it's not used any more by users , user interface: So . If if if we want to make it very simple we have to reduce number of buttons compared to th to our competitors . Also so as as I told before it would be better if it's only for the T_V_ because we want to be quick on on the market . And then also we have to make very clear that this this remote control is is part of of our products and show our corporate logo and and colours on the on the design as well so that they identify it as one of our product . marketing: project manager: So before finishing we can define what would be the characteristic of the o th of the control of the remote control and which button do we need which function do we want etcetera . project manager: So do you so so from from the the Marketing Expert I think a key aspect is the easy to use aspect , it should be very simple and most button are never used marketing: . project manager: only ten per cent of the button are are used often so I think we have to do something very simple and I think we all agree on that point , no ? industrial designer: user interface: Well if it is going to be just a T_V_ remote control it is going to be very simple . So few buttons , channel , volume control and what el what function do you see in addition to that ? user interface: Well if it's going to be as simple as possible then just have the remote control , there is no other function that I can see project manager: Yeah . project manager: Maybe switch T_V_ on and off user interface: industrial designer: project manager: user interface: no you want to keep television on so that the advertising can revenue can come back to us . project manager: And that's all ? industrial designer: I know that som you say that many people are doing plenty of a lot of zapping . user interface: industrial designer: I know tha I discovered that when I did a quick look , they do now som they do something which is quite nice now , user interface: It's a memory , yeah . industrial designer: you have a button , you you press it , and this is the previous channel which has come back . So we have like channel button , the previous channel button , the volume button , plus a mute button , and just the the traditional on off button . I I talk about that , yeah ? user interface: How should they how should we implement that ? Because could be numerical only or could be also incremental . This is incremental , but once you press it for a long time , you go five by five . It's an interesting idea , that if you press it for a long time it does something else , in general . So if you you have your ten buttons for the for the numeric the numerical buttons and you have instead of having just one memory industrial designer: Yeah . project manager: Maybe we should have also a digit button user interface: Maybe we should have a complete keyboard and just type console commands . project manager: I dunno bec because if you have the user interface: Well if it's useful like if if you want to change between three channels for example then you h you cannot you cannot cannot work with just memory being incremental . Because you have your previous channel button if you have incremental only it's not it isn't worth it because the previous channel is eith either minus one or plus one . project manager: Maybe we we can make very obvious the channel and volume button button and smaller button down there with the the digits . user interface: Yeah when you zap usually you will have to press the same button all the time project manager: Yeah . user interface: Hey I just thought this thing industrial designer: You user interface: there is a you know there is are some with a wheel like this . project manager: So have a wheel for incremental , have the digits on the lower side that can be closed so as you say protected , industrial designer: project manager: and yeah I think this is the basi user interface: On the lower side I think it you have to turn it . industrial designer: Or a or a ball , yeah , not a a wheel but a ball , and you say to project manager: No , a wheel is better . user interface: So you have to the user has to like to should feel the the the discrete sense a bit . project manager: Well also we have to decide so it should be lightening in the dark I think because most people lost their remote control . industrial designer: 'S quite it's quite easy we do that w with back light on the on the wheel . Even if i L_E_D_ or a if if it's the L_C_D_ feature industrial designer: A blue a blue L_E_D_ and we sell that . project manager: and do we put an L_C_D_ display ? marketing: user interface: Yeah . If you do not multi function then there is no p point in having L_C_D_ . project manager: And so no speech as well because it w it would delay too much the development process user interface: Well if it's going to delay yeah industrial designer: Okay . Because a user could say C_N_N_ for example and it would go C_N_N_ . project manager: and Maybe we can just industrial designer: Ten years project manager: user interface: project manager: Okay . So I I will I will so I we will move to next meeting so in after the lunch break here are the individual action you are required to do industrial designer: project manager: but you will be recalled to the actions by email I think but you can take notes if you if you want but well the instruction will be sent . project manager: and I I will make a summary of that meeting that I will put in the shared folder you can't see industrial designer: Okay . marketing: project manager: and and then you will you will be able to to see what has been has been said on on this meeting and and what has been decided . user interface: What is the folder that you put yours in ? And did it it did work ? marketing: No . Okay ? user interface: Okay what is your email ? project manager: So yeah I I'm it's in the first email so I'm participant one at AMI user interface: At participant one
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So , we will first start by summarizing the the previous meeting and the decision we've taken . I will take notes during this meeting so that you can look at my folder to see the summary of this meeting afterwards . We'll then t take decision in concert and then we will define the nest next task , to have to be done before the next meeting . We have also the lightening feature for the remote control to be easy to find , and for fast development and low cost we have decided to have no L_C_D_ no voice features . So the conceptual specification by Industrial Designer , the specification of the U_I_ by or U_I_ user interface: Abdul al-Hasred is my name . industrial designer: I_D_ you want ? project manager: Maybe I can switch slide on your request . industrial designer: and I think a remote control is , as I s mentioned previously , you just have a a very simple chip and the the user interface is just done usually by push button and in our case we are using a a wheel control . So I was looking basically for that chip , which is very very standard , and I just looked for the wheel sensor and the standard push button . The push button are usually extremely cheap , but I just have one problem and this is related with the wheel sensor , which seems to be quite expensive . industrial designer: And I think we if we could just talk about that if we really need a wheel sensor or if we can not if if we could combine something with the push button . Yeah project manager: So will will will this with including all possible things , so buttons , wheel and the chip , be lower than twelve Euros to produce ? industrial designer: I I th But I don't think that we should We should talk about the design of the box also which needs some money . project manager: Okay user interface: Also have to say industrial designer: But user interface: Did you receive the email about the voice recognition ? industrial designer: that's all user interface: No ? project manager: You received something industrial designer: yeah . But I guess it could be project manager: And could it be adapted ? user interface: I guess it's possible . project manager: Okay and there can recognize some commands and stuff ? user interface: Yeah you reco recognize commands and you can record new commands and stuff , so if they already have it as as a chip project manager: Okay . project manager: Okay maybe we can just listen to this presentation and then take decision later on according to those news . industrial designer: Yeah but I think it's yeah Sorry , I haven't written my personal references . the I I just want to mention the the problem of the the r wheels sensor which is much more expensive than any push button , project manager: Okay . , what is the purpose of the light ? industrial designer: Just to to make something which is slightly more design that a squarey box with a rubber user interface: Is project manager: You can easily find the button in the dark or so ? user interface: But But in th in the dark Yeah but is going to be always turned on , the light ? project manager: It will be turned on when the when the user move the remote control I think , no ? user interface: But if you move it then you have it , you don't need to find it . user interface: But if you move it then you have to have some sensor to when you move it to detect your movement . industrial designer: I don't think that this is really expensive , but at the end this is plenty of unexpen eh very cheap devices but the bill starts to be user interface: Okay . Yeah , but I expected also the wheel would be cheap but you tell me that it is very expensive so , industrial designer: First of all I was thinking to have a a continuous light user interface: yeah . industrial designer: and you w when t you you you you press the on button you have the light on your remote control , when you want to turn off your device user interface: . project manager: But it can be battery consuming , no ? To have the light always on ? industrial designer: Yeah , a little bit . user interface: So I just look at some current designs on the web , of usually more complicated remote controls . And let's look at two of them because th even though they have many buttons they look quite simple . And in our case we just reject the buttons what we don't need and it become even simpler . project manager: And also does it fit well in hand ? Because it was th your wrist problem with the usage . We have all these buttons as you can see , but most of them , we just need the ones in the middle . user interface: So , from the bottom or whatever is there , the the numbers and then the top , until the ten also , this middle part , project manager: Yeah . So it's basically more or less how we would like it , with a big volume control , big channel control , and mute and power , yeah ? project manager: Yeah . user interface: So basically , w software we will build will look more or less the same as these two . user interface: Yeah , if you have , for example I think that the volume and the buttons that are there on the top are not very easy to reach with your thumb . Will be down or user interface: So that they're separate a bit , project manager: Okay . and it's easy to press the other the big buttons , but , it's not that difficult to press the the channel buttons either . Usually what I have noticed that people put the plastic cover on things that you normally don't mess with , like buttons for t tuning the channels and stuff like that . user interface: We could use the some wheels can be pushed down , could use the push down of the wheel for the record if we want . user interface: so we could just basically use one just wheel and user could use just the wheel to do everything with the channels in that case . So we can move to the Is there any question ? For designer of user interface ? or we can move to the next part , maybe , and discuss afterwards ? Okay . marketing: Can I ? So now the recent investigation we we have done fo of the remote control . So , the most important aspect for remote controls is to be fancy look and feel and not current functional look and feel . marketing: And the third most important aspect is to to is that the co remote control should be easy to use . And there is a fashion watchers in Paris and Milan that have detected the following trends , fruits and vegetables will be the most important theme for clothes , shoes , and furnitures . So , maybe if our remote control have to be a fruit form or vegetable form project manager: Okay . project manager: marketing: I don't know which material can be spongy , project manager: Yeah . marketing: and if you project manager: This is good also for user interface: Well , wou wou I think we can certainly just put the electronics in a spongy thing , industrial designer: Yeah . We could say that if you throw it , you have a sensor , and you throw it and hits the television and turns it off . And you know here the more iz important aspect is the fancy look and feel , after is technological innovative , and after the easy to use . marketing: Yeah that's why project manager: Has it ? marketing: Yeah that's why I think we have to keep that if it's possible . You know the pear , is like that and it's it's easy to to have in in hand project manager: Yeah , and it's ergonomic as well . D D Is is there anything you want to add ? user interface: Is there any fruit that is spongy ? marketing: project manager: I don't think so . I think we we can have like yeah a pear is good , fit well , or banana as you told . industrial designer: And for maybe look and feel , what about a a piece of ice , with blue L_E_D_ inside ? project manager: But that's not in the trend . user interface: You can make it marketing: project manager: The trend is spongy , and vegetable fruits . marketing: project manager: I think p spongy is good because it it will be robust as well . project manager: So , I think we can keep the wheel because it's easy , it's innovative , even if the cost is a bit higher , industrial designer: Yeah . project manager: and we also have to find a , so , a fruit like pear or banana wit any others idea you have . What kind of fr fruit would you like to to control your T_V_ with ? marketing: user interface: . industrial designer: You y you don't use the banana when the banana is curving like that , user interface: Two of the button , yeah . industrial designer: but when the banana is curving like that , with the wheel on the top and to control , user interface: Yeah . industrial designer: and here you have a a push button to marketing: But you don't have project manager: I think it's a good idea , yeah . user interface: Yeah so you can just have just have this curve , yeah , and you move your hand here to press the buttons and then you move on the other side . user interface: So you can have it on on two sides and it'll be cool , project manager: Yeah . user interface: no ? project manager: I think it's a good design and it's innovative as well then . industrial designer: If you if you start with fancy fruits and fra s and tha user interface: Ah-ha . industrial designer: Oh , yeah marketing: project manager: Yeah it's really really a good point . marketing: user interface: Now who are recording this meeting ? project manager: I think it So One second . So , so for marketing: project manager: sorry , for component , so industrial designer: So project manager: we have to think about those aspects , sorry . what do you mean by case ? project manager: I think it's the box that should be spongy , banana's shape . project manager: industrial designer: I just want to have so something to prin to to fix my my components onto that box , and that's it . user interface: But the thing is that the buttons and the wheel have to be industrial designer: Spongy also . user interface: if it's spongy then the buttons and the wheel have to if it's spongy then it's going to move , right ? So , it's going to be bend a lot . user interface: So if we try to push the buttons , it project manager: No the button would be user interface: You think it's possible ? project manager: In fact it it should be something odd shaped , with a spongy cover . Button , where do we want some buttons ? user interface: Well , usually hold 'Kay , we want it to be good also for the left-hand users , right ? industrial designer: Yeah . Sa let's say that th o It has to be basically you can only take two sides , one on ths this side where is the thumb and the other side where there is yeah also the thumb . Or you could use use this one , but I don't know if it's very comfortable , to use this one for the wheel . user interface: This for the wheel and then this for the buttons ? project manager: Yeah I think it's okay for both right and left . user interface: So if the left , we have the op project manager: I think you can turn it this way also . user interface: Yeah , the problem is if you have buttons and wheel then when you turn it around , the buttons are on the other side . project manager: And moreover , th the button ar are lighted so you you immediately identify the right side , because you have light on buttons . user interface: So the buttons have to be here and the wheel has to be Y Yeah I know , but if you hold with your left hand , and the wheel is here , and the buttons are here , then when you turn it around the buttons will be on the other side . No you you I think you will use it only on the right or left hand , whether you are righty or lefty . project manager: So , for interface we said also that we have this banana shape with button on the s on the side . I think it's we defined everything according to what we should what the decision we should take , yeah . That is to say , check if it fit the the requirement given by the users , but according to your presentation it seems to be okay . project manager: So so to prepare the prototype I would suggest that the Industrial Designer and the User Interface Designer work together . project manager: You feel free to express what you want to say ? You don't feel too constrained ? user interface: Yeah . industrial designer: user interface: Maybe you can make project manager: Okay , so user interface: okay
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Then I've I will also take notes during this meeting and I will send you a summary then as usual . We will then look at the evaluation criteria of the prototype presented by our two colleagues that make good work . industrial designer: marketing: project manager: And then we will see the financial aspects and the cost of the product . And end with the conclusion of this project and see whether it fits with it fulf if it fulfil the requirement or not . project manager: d let's start with the cost aspect so so I look at the aspect discussed last time , that is to say to have a standard battery , to have a yellow banana shaped case with a rubber material around it industrial designer: project manager: to be to feel spongy , user interface: Like a banana . project manager: So for the financial aspect it's okay , we can we can continue with this product as if , marketing: project manager: and we are now going to see the project evaluation with our marketing expert . marketing: So I made an evaluation and the the evaluation criteria is made according to the users' requirements and the market trends we talked about during the previous meetings . marketing: So we we want to have a product fancy look and feel , technologically innovative , easy to use , fashion , easy to find in a room , and robust , project manager: Yeah . marketing: and according to what you think about the this project you can make a one point , two point or seven point . marketing: The okay ? so fancy look and feel , what do you think ? project manager: Okay . user interface: Do you vote Christine ? marketing: eh ? user interface: Do you also vote ? marketing: No , I just want to see something project manager: Maybe we all have to agree on a common user interface: Well , we can very easily . So user interface: marketing: Need to project manager: this is your marketing: I don't know if you we ha we have to put one f If it's better or project manager: One is most . project manager: How much would you give on the fancy aspect , on the fashionable aspect ? marketing: Six s you can how much what ? project manager: How much would you you don't answer to this questionnaire ? marketing: Oh yes I I dunno , I think six , it's a good user interface: So it will have five point five average . project manager: Four ? industrial designer: A four also , because , except for the wheel , we don't have so much innovation . I I user interface: D are we including the voice are you glu are we including the voice in the end or not ? Huh ? project manager: No . project manager: Four ? So we have four , four f and five ? marketing: We can put four ? user interface: Yeah . Is it fashion ? project manager: Oh yeah , user interface: project manager: its its f its fruit fruit shape . marketing: Yeah it's fashion , because it's a fruit , user interface: Yeah , we can we can put a seven here . marketing: We have the lightning , or project manager: Yeah , we have the marketing: The lighting . project manager: we don't sesh especially have the lightning user interface: So you'll make the material transparent project manager: but marketing: user interface: so that it lights up completely , or project manager: So it's yellow . project manager: I think it's very easy to marketing: Seven ? project manager: I would say seven . marketing: Is it is it robust ? project manager: Yeah , it's rubber , made of rubber , industrial designer: f yeah , it's ru it's rubber . user interface: Yeah the only problem there might be which know , i if it's very sensitive , project manager: Yeah . user interface: I don't know project manager: But it is it is surrounded by rubber material . if we say that seven it's it's the better , project manager: Yeah , the be . industrial designer: user interface: Yeah , the top marketing: and when s six sit six are good it's a good p product , I think . user interface: Because I saw some phones that were banana shaped , wireless phones not mobile ones , wireless for the house , marketing: project manager: Yeah . user interface: quite big also , marketing: user interface: and they were selling something like a hundred Euros , two hundred Euros . project manager: I think the industrial designer: But almo also the complexity between a phone and a remote control is not cannot compare . user interface: it's much more complex , but project manager: So , I think , we can summarise . We we have the cost below our threshold and so we could sell at twenty five Euros and make i make profit . marketing: project manager: So the cost is in the budget , the evaluation is okay , so I th I think we can now open champagne and make a huge party . user interface: project manager: I don't know if it's provided by by the meeting staff . user interface: So what does the management say ? project manager: Sorry ? user interface: What does the management say ? project manager: I think we will have much bigger project next time and a much bigger salary as well
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Now hopefully we've all got a better idea from than we did f leaving the last meeting as to what it is we are up to now . you should know that I'll be taking minutes during all the meetings , as I was struggling to our last time and that'll be easier for me now because I'm not actually giving the whole presentation . the additional points are just the stuff that we sent and that I forwarded on from upper management having a few bright ideas to make our lives painful . Here's the additional points I just wanted to put those in there to see if you guys had any comments on them . project manager: So does anyone have any overall marketing: Well what comes up for me is that if we're gonna if we're gonna be marketing a product that is going to be having no teletext , people are very comfortable with the idea of having teletext and using teletext , and so we're not we're gonna be a new product without something that people are very comfortable having right now . What are we gonna have that makes this thing better than project manager: Well tha that first point could also be an op opportunity because in seeing that teletext is becoming outdated , some sort remote control that can work with the Internet there is the opportunity that's presented , I guess . marketing: So what I'm talking about is I see that one side we're eliminating something so we have to come up with another side which is , what are we gonna be targeting our market that identifies our product as better than because it doesn't have teletext it has ta-ta-ta-ta-ta . So we're really probably , in terms of marketing , are looking for that's that's a cost winner rather than a fantastic new feature product . industrial designer: So we're gonna be removing the teletext out of any T_V_ that we people use our remote with . project manager: But there's also the potential for mark there's a market here for our lost teletext . project manager: For example someone that just goes to the shop that wants a replacement wants it as cheap as possible . marketing: That's what I'm that's what I'm talking about is is that we have to find something that is gonna be very attractive about this product 'cause somebody , some people are gonna be hap unhappy 'cause it took they can't ac access their teletext . 'Cause we're talking about eighty percent or ninety percent or ninety-five percent of the televisions out there are are teletext . marketing: So so it's it's not that I'm criticizing the product at all . It's just when we eliminate that then what do we bring ? What are we bringing in to take the place of this , project manager: 'kay . industrial designer: So then the double R_ will be our our project manager: On the product yeah . Can you handle that black and yellow ? user interface: I think one of industrial designer: I tho I tho I thou I think Rol Ro Rolls-Royce might mind , but don't worry . user interface: I think w , yeah , one of the things that we should also keep in mind when we're doing this our company's slogan is we put the fashion in electronics , right . So I think our kind of our target here is to have some kind of very like sleek nice look remote and we want it to be functional as well , but I think one of the main selling points is that we don't want it to be clunky like like this thing here . We want something that looks nice and it's fashionable and so marketing: So you have this ? project manager: Nah . But click it on off ? user interface: so you all know me , I'm the Industrial Designer . And we've some basic components that our remote is gonna need , just basically every remote'll need 'em . we have to decide on our our user interface , which is his department , but the in user interface is also a major component . we need a programmable digital signal processor to to take the input from the user and translate that into into electronic signal , which we pass to the infra-red L_E_D_ , which you aim at the television which and it receives that signal . And we also need to have the if we want a universal remote we need to have encryption codes for the different makes of T_V_s . So we need to know all the different you know all the different signals and so that'll require some memory as well . You ha the v the power source is in the upper right-hand corner there , and you can see that we have the user interface here which is connected to the chip which does all our signal processing , and then passes that signal on to the infra-red L_E_D_ and that signal is then emitted and received by the television at the photo-transistor . So those are the basic components that need to go into this and everything else is pretty much open to move around . marketing: Now is would this be considered just a standard user interface: I think any des marketing: This is not this is not cutting edge technology we're talking here . user interface: Yeah this is just this is just a basic layout of ev of all the components that w w are gonna be absolutely necessary f to have a working remote . We can add things in like if we wanted some voice recognition , that that you can kinda say would would fall under the user interface and the digital signal processing chip . project manager: Do we have an idea of costs of different components ? user interface: well the most the most costly components are gonna be the chip and the th it could als basically the user interface and the casing are gonna be expensive as well . user interface: the L_E_D_ and the the transistors and everything else are you know they're they're pretty cheap . So depending on what we want our functionality to be , the chip could be expensive or it could be cheap . user interface: depending on the n amount of memory we need in there and stuff like that and h and h you know how much power . user interface: but and I think a significant part of the cost could be the actual the actual casing itself and and you know the the b the buttons and things like that , I think . project manager: And you wanna get industrial designer: When we're fighting over it's also more lot more fun . project manager: View a slide show , that's what you wanna do , yeah ? Just go up to view . you guys know me , Pedro , and what I found is we want to do fashion and I think , honestly , we should keep technology low and just simple basically and try to aim for design . If basically a case will will cost the same if it looks good or bad so we ma we have to make it look good . project manager: industrial designer: And although mo most people will buy s televisions and everything for that have loads of loads of little functions and everything and they mostly end up using simple functions and little things and most the people won't won't get too mad of actually having to go the to the s to the television to , for instance , tune in their the stations . So as for what I would recommend for the the interface design , and I will change the colours on the on the logo , but we should go for the user-oriented device , so simple controls and good ergonomics . and although I th I th I'm still here recommending the teletext so I'll remove that , I guess , but we should go for the project manager: But I t I think what the the management recommendation was less that there's a worry that teletext will become outdated rather than we shouldn't have it . So I I still think if it's cheap enough functionality-wise to include , it really should be in there . project manager: Because otherwise we're just going to even if it's necessary or not , if you if you're given the choice between a t a remote with teletext or without when it really if it i if it isn't more expensive for us to k make because as far as I understand it , it can be operated with the same set of buttons , yeah ? So it should be in there . I in the very beginning it said with the with the advent of computers there's gonna be the it's gonna be out-moded teletext . How does how does computers and teletext h how why is one eliminating the need of the other ? I don't understand that . project manager: Well maybe what we're getting into here is the the idea of Internet through the T_V_ for example . industrial designer: Yeah the they're basically aiming at saying that you would use you know a couple of years ago teletext to be the easiest way to check like for the scheduling and the next programme and stuff like that user interface: Scheduling . marketing: Yeah 'cause , yeah , I just I don't see the cross-over between computers and television . I do see the cross-over in some sense , industrial designer: Yeah , but it's not happen yet . marketing: So so if we make the cross-over and we're gonna view television on computers then we're then we're losing the the necessity of the remote . S user interface: Unless you have a project manager: Well there there is a for example on digital T_V_ systems you have you can press a button and you can buy things in adverts , user interface: Yeah . project manager: A a family member of mine has got a system where you just you can Yeah , and there's other features for example on other systems where you can pause live T_V_ and things like that . They're just features from the Internet from computers are are coming into the T_V_ sort of under the covers , but you still use it through a teletext . project manager: So now the things to think here are that that there's gonna be more functionality , potentially that we can handle . And all of those require the other commands with more complexity and more software and user interface: I think a lot of that's proprietary anyways . If if it's , for example , a trainable one then we're just simply having like an up , down , left , right , an okay button or something like that might might do as well in future proofing it . industrial designer: Yeah but we would increase the price to try to make it a trainable one , so project manager: . One way the other teletext was there but I guess we can remove it or , you know , make two separate interface designs . user interface: I think if it's possible you should try to you know have a talk with management about that . marketing: I I don't see the logic in elimination of teletext , I just I I project manager: Yeah , and neither do I in fact . industrial designer: project manager: I'll communicate that back to those guys there a a and th the message really we wanna be sending to them is that , although teletext may become outdated w there's no l logic in not having it in there anyway i if it doesn't affect the price . project manager: but I I think what they're pushing us towards here is in terms of thinking of ways to future-proof our system for future systems that have something else other than teletext maybe . project manager: I dunno I'm industrial designer: Yeah but we're not putting some there's no no putting anything in in the place of teletext . marketing: So so w we can't go and pump a whole bunch of technology into this thing project manager: Yeah . So if we drop if we are gonna choose to drop teletext , again what are we adding to the product that makes it marketable ? project manager: . So if we're keeping it basic we're loo loo what we're looking to sell it basically is it's just being very easy to use , looking exceptionally good , that sort of thing . marketing: I don't I don't see it , and to me if I'm gonna market a product for b for beauty for for design I'm gonna I'm gonna try to market it at a much higher price . So I would market this product it at eighty-nine Euros and come up with some really beautiful exterior design or something th but but I don't think we have that flexibility . project manager: But i if design if design is cheap and functionality is basic , then twenty-five Euros is probably a high price for a commoner garden stan standard T_V_ so the place remote the then the place we're going to justify that cost is through through design through making it a a sleek elegant high-priced basic remote . Does that make sense , huh ? marketing: No I no I I understand what you say , project manager: . marketing: but what I'm what I'm , okay we probably need to move along , project manager: Yeah we probably should . marketing: but my my concern is trying to find a marketing niche for this product , project manager: We we're doing alright for time . marketing: and if I'm coming in with a with with twenty-five Euros , which is mid-market price , then what am I going to give these people for this ? project manager: Yeah . industrial designer: No just I I would I would advocate for continuing teletext and those would be the basic commands . as for , you know , the the case design maybe I'll come up with more concrete ideas . Right now it's just the idea of simplicity and slickness , cute and small user interface: Right . I'm just thinking you know with all these universal remotes that are out there , how many people how many people actually use every feature that ar you know i like these trainable remotes and things like that , where , you know , it's just so confusing to do to use all these functions . Where I think the largest portion of the market is just gonna you know they lost their T_V_ remote , they need another one that'll work with their T_V_ . They want something that looks nice , that that that isn't gonna break when they drop it , that you know that maybe it's it's ergonomic , it feels good in your hand , something like that . user interface: I think that's gonna be where you're gonna find the biggest , you know , market share . project manager: So we are looking for something that looks good and just works , rather than looking for any special features . Is that user interface: I think the more bells and whistles we add , it's just gonna cut into our into our profits . user interface: Because I think as we as we add costs for things like for like if we add the voice recognition and things like that , I think you know what percentage of the of the of the market is actually gonna use that ? project manager: . marketing: Oh P Pedro , I just want to say quickly I I would really like it when you can come up with some more bells and whistles , eh . industrial designer: marketing: You know sell things come to my mind is something that's voice-activated . I know we're getting into some , I hope , some big money on this thing , but project manager: I think that's probably a question more for for this guy here , yeah . marketing: 'Cause and I think of voice-activated I think of of how many times I've I've lost my my remote and I can't find it . So some way that I can I can find my remote by clapping my hands or something user interface: I'm trying to find some bells and whistles 'cause when they talk about tel taking out teletext , it's like , what are we gonna put in ? What makes this thing attractive ? And it's only for televisions . So we everyth our our competition out there has got these these multiple adaptors where they can use 'em for their V_C_R_s , their D_V_D_s , their their televisions and we're coming out with one remote for television only . marketing: I I I don't s I really have to say I don't see the market niche for this product . I'm I I go along with this , because this is what we're given to try to market , but I I don't see the market niche for this product without without some really sort of something really special to identify it as as unique in the market . industrial designer: I think technology we'd we we're not in the price range to do it . We don't have the money to do it towards t f technology so we should we should aim at design . marketing: Okay well , so so that's up to you then to to make this box in something that's absolutely extraordinary . Does any of the the features that Pedro's spoken about here have any implications we might not have thought about on in terms of just pure functionality ? In terms of making it work or the cost of that or user interface: I don't I think all these things are pretty standard . marketing: Well you know for marketing f marketing for me is and how do I go here ? Okay . user interface: No no no marketing: Is that right ? user interface: you just get off that . Yeah , what for me is it I d I don't know what I'm marketing right now , okay , 'til you spoke and when I wrote this , I don't know what I'm marketing . I just know that I I was identified as a a we identified ourselves as a as a developer , as a manufacturer , and as a as a distributor t to other wholesalers . And so the th the twenty-five Euros that we've identified as the sale price is a wholesale price rather than a retail price . so what I did is I I decided that that this this needs to be a product in a in a sense can market itself . So I say inspiration , so having something beauty , something attractive , something that in a sense will sell itself . cutting edge technology , I don't think we're gonna have that , these were ideas I was putting together , unless we come up with some New Age product a as far as the casing is concerned . I I wanna make this thing something that I can identify as special in some way , so maybe we can have some I I talked about environmentally sensitive , maybe we have a product that can be identified in some way as advantageous in a home . I wanted to talk about who we are as a as a corporation , that we're new , we're aggressive , we're competitive , we're we're trying to provide a product from a new perspective rather than from an old corporate line . marketing: we're kind of in the middle of the market , but what I'm seeing is that the market is ready for I I identified new technology , but again , because what I see is budget restrictions and limitations , I don't know that we can bring any new technology into this thing . user interface: And it's kind of along the s lines of environmentally sensitive , and it may even fit into ergonomics , and even kind of address the issue of losing losing the remote , what we were saying it's a common issue . user interface: what we can do is , well you know that batteries throwing a aw remotes run through batteries like crazy . Well maybe not a solar remote but instead what about if we had like a power cradle ? marketing: But solar user interface: Like a a cradle that is is there to hold the remote when you're not using it , so you'll always know where the remote is 'cause you have to put it back there to charge the remote , and we can , instead of having instead of having , you know , replaceable batteries we'll just have a power cell that stays there for the life of the remote . And also you can I I think it's a good opportunity for the user design or for not just for the user design , but also for the just for the look and feel of the remote as as a whole . You know you could have some kind of neat little , you know , a sexy design for d a cradle and the remote itself . marketing: But boy , we can sell this thing , because there's no batteries , it's environmentally sensitive , i we can identify it as a safer product in some form . I really see project manager: Now the the question is can we make this for less than twelve-fifty per ? marketing: But the cost i No no . project manager: We we well do we necessarily have to change the end cost because Can we dl can we do that without changing it twelve-fifty per product , if we basically can sell more based on this ? marketing: There's I don't see it anyway . user interface: Well marketing: I my reaction is no , but user interface: what I can do is I can d look into ho well Pedro and I can look into how much this might increase our our costs project manager: user interface: and you can look into what kind of effect an increased cost is gonna have on our on our final numbers . project manager: Yeah we we can certainly push for a more expensive product if that's gonna be marketing: Well , see I I see I I'm an advocate to make this an exclusive product . Let's make this thing really exclusive , environmentally sensitive , high-tech design , ergonomics , all of this . If you don't have one , hey what kind of remote do you have ? Oh you've got one of those , oh fantastic , I want one of those too . user interface: I just don't know about that , because in order to do that in order to price it at that kind of level I think we'd need to have every functionality that all the other competitors are offering like being able to operate , you know , the D_V_D_ player and , you know , the stereo system and all that . And additionally we're m maybe not supporting teletext project manager: Nah , I think we can say with certainty now that we are supporting teletext . marketing: user interface: But I do think there are some basic features that we don't have that a lot of other remotes are going to have . marketing: Yep , one one thing I don't understand is h they've they've given us this package , okay . I don't think it's our place to create their product for them , maybe it is . I don't know what kind of role we have in this in the corporate ladder , but to me it's like , okay , you have got your here's our ideas , okay . marketing: And then let them look at those ideas and they say , yeah well , we can we can raise the price twenty percent , you know we like this idea , this idea no , but to me it's it's about a choice , do we follow their directives or do we make presentations back and and then and then discuss ? beca I I do not I do not see the market niche for the product that they're handing f handing us right now . I think our market niche is basically people who need who have lost their remote or who've broken their remote and don't wanna send back to the manufacturer , they just wanna run out to the store and get a remote , and then they're gonna look on the shelf and they're gonna see ours is the nicest looking remote . These aren't I I think that it project manager: And and th to get to back to another point , sorry for cutting in but , I th I think it's important to remember that that this remote has to work with multiple T_V_s , yeah , 'cause it's selling on its own . project manager: It's not going to be specifically for Hitachi T_V_s or or whatever . project manager: So technologically , if I understand it , T_V_s T_V_ remote's working exactly the same way as video remotes and D_V_D_ remotes . All you need to do is train them to the individual one , all you need to do is is know the the f like some four-digit code . marketing: project manager: So saying that it works with all T_V_s is equivalent to saying that it'll work with D_V_D_s and other things . industrial designer: Yeah y y you you wouldn't marketing: They've identified this product limita project manager: We have done this . marketing: That's why I say I don't I don't see the market niche for this . marketing: If we if w if we were going to have a product that worked for D_V_D_s , V_C_R_s and everything , then I can see the market niche , project manager: marketing: And it's like whoa we ha in my opinion we have to go with something that's extremely exclusive to make this thing marketable , user interface: Well here's project manager: And I I'd marketing: because who wants just a television remote ? project manager: sorry . user interface: If you're in the market for this ultimate remote , you're not gonna go for just a television remote . If it can't control if it can't control your your D_V_D_ player and a al if y if you can't get that all-in-one ultimate remote , that just you can throw all your other remotes away . marketing: That's why I say I quest I q I question the marketability of the product . user interface: So that's what I'm saying project manager: The the one thing that that that you said really struck a chord with me here in that we're we're carrying the corporate identity with the product , but we're actually looking for a large profit at the same time where I'd be inclined to go back to upper-level management and say like let's just cut down our profit expected on this product because we are actually branding our company here . We're trying to get mind-share about Real Reaction to to the people who are gonna buy consumer electronics . We want people to eventually say , oh that's that's Real Reaction that's a good m make . And and we're gonna make it we're gonna win mind-share by either being a fantastic product industrial designer: project manager: or for it working , it just being good , reasonable-priced , and solid . So if we can make if we can put an emphasis here on it not breaking I think that's in itself an extremely big thing . marketing: W okay if you if you drop the cost , now if you make if you make go to the other side of the cost scale , and you make it less expensive , then all of a sudden now we're going into an a a new market area . So we can say low-cost good design , beautiful , wa-da-da-da-da-da . project manager: Is twenty-five Euros a mid-market price for a remote ? marketing: project manager: Okay . marketing: for for multi for a multi-function remote , that's a mid-market price . In a discount right now you can buy 'em on sale sometimes for about about eighteen , nineteen Euro , project manager: Okay . marketing: and that's for the multi-functions , D_V_D_ , V_C_R_ , catch-alls . And and they have 'em in a little box in the middle , and and this is the consciousness that most people have about replacement remote controls . We have to have something that will change people's thinking to identify this as advantageous , and I don't know what that is . project manager: Well I'd be inclined to say , if we can make the design better than any comparable remote while reducing the cost , then that's the way we really should play it . If we can take it down to you know fifteen rather than twenty-five and make a low profit-margin on it , user interface: Yeah . marketing: Or my d project manager: And I can communicate this to to the more senior people within the company here to to get a reaction . user interface: What about the idea that I had with the cradle ? How do you feel about that ? project manager: Well how does everybody feel ? user interface: Or how does everybody feel ? marketing: I I well we g we're talking about the other end now . user interface: No , but I that's the thing I I don't think it's necessarily the other end . marketing: I like the idea , but we have t we have to find out project manager: The other the o the problem with that in my mind I just think off-hand as a as a consumer , would I wanna buy that ? And I think maybe not because I've got a remote and I'll take it to different chairs , I'll take it to different user interface: It i if it is gonna be somewhere that you put it down then it needs to be at the side of your armchair , user interface: Right . So it's very good for some people but it's not a like user interface: Well it lasts it would last for several hours on its own power , but when you're done with it you put it back in the cradle . project manager: You have to d shift down the side of the couch to find it and put it back and user interface: project manager: I d I d I d I think it it in my mind it doesn't seem like something that oh I'd really want because of that fact . You know if we're gonna go in this direction , to me we're going to the other side of the cost range . marketing: Are we gonna make this selling selling the cost as a high high-tech environmentally sensitive whatever , or are we gonna go to the lower side of the range ? Again I don't see our market niche in the middle for our product yet . project manager: So what do we think maybe we should Pedro , do you have any opinion on it ? industrial designer: we should keep it simple , medium-low cost mar cost area and make it look good . marketing: W a question I have in in a 'cause I I I think I agree with you on , we gotta make it a box . marketing: Can can can we have multiple designs ? Have a modern , have a traditional , have a you know , and so so instead of them all looking the same , people can have maybe four or five different designs they can choose from . I don't know what that creates cost , or user interface: Well the the problem with that is we may end up with a whole bunch of inventory of a of a poor design you know . industrial designer: Yeah , complicated but user interface: but what we could do is some kind of well Yeah we we need to , have a few designs to look at and then come up with something that I think we all agree is , you know , the best fit . I think w what's really important is it has to look good , it has to feel it has to feel good in your hand , project manager: Yeah . user interface: it has to be durable , it has to a and I think it's really important that it doesn't look cheap . I think I think we have to make sure people look at it an and feel like it its like a quality remote . marketing: What ab what ab what about a a remote that's that doesn't maybe look like a remote ? Just an idea . Maybe that could be part of our design exclusivity , is we make a remote that doesn't even look like a remote it it opens like a telephone . user interface: Or what if it looks like a pen ? marketing: Doesn't matter , yeah . user interface: A pointer ? marketing: It That's the thing , I'm gonna keep thumping on . I really un unless you guys are die-hard against the fact that it's possible like it reduces the usability of the remote b and the fact that you can't lose it on your own , I think it still might be a good idea to investigate having like a power cradle . user interface: Because I really think i in a certain sense it almost like for me I would want to have that just , because I know at the end of when I'm done watching T_V_ that when I'm done , oh I better go find the remote and put it back where it belongs . project manager: there's al there's also remote controls I remember that that worked , this hasn't been done in a while I think , but th as a as a watch . user interface: As a watch ? project manager: Yeah , there is remote control watches , user interface: 'kay . project manager: but I think they're a sorta eighties thing , so it might not be easy to market in it but the the technologies came along and it might be cheaper to make now . marketing: One thing I just thought about when you were saying that , is that the p our target market is gonna be someone who has lost or broken project manager: user interface: That's what I was saying . So how many remotes do they wanna buy ? Can we p can we sell them a remote that can maybe guarantee they will not need to buy another one ? user interface: Exactly . marketing: And so with with with this kind of system or locator or something , to to think about , how have people been been losing or breaking their remote ? user interface: user interface: And also presumably they've marketing: And and then and then design the product , maybe some component of the product that can identify this as the last one you'll ever need to buy . project manager: Well if if we're going down that then we can we don't need to go the user interface: Exactly . project manager: it it strikes me that the locator feature might actually be quite expensive to make . project manager: Whereas actually just putting it in a power cradle might not be too expensive at all because that's just done with mobile phones user interface: True . project manager: you can just n we we have said we have actually similar products that we can take from and potentially cut costs there . project manager: need to look into whether we can do that but I think we we have some m mobile phone-based products checking quickly our Internet . marketing: It's just it's that I think it's telling us to stop our meeting . marketing: So we have the c we probably have have on-line in our in our system , we have the ability to create this , we're talking about . project manager: without it being too In fact we can cut costs through using the manufacturing that's already gonna be in place here . marketing: If if we can create this we have probably five or six or seven really strong marketing characteristics . user interface: I think one of the things that we can put right on the box is , never buy another battery
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marketing: So do we need to re-train Mike on how to put his mic on ? project manager: We may do . industrial designer: Think s marketing: Okay , can he get it all by himself this time ? project manager: I dunno , I'm feeling like a big boy . Pro marketing: industrial designer: Probably not , 'cause he's 'S been listening to too much . We're gonna all do a presentation , and then hopefully we're gonna make some decisions now . you've got a printed a printed circuit board here , and you've got all these buttons which kinda press down little rubber nubbies into these little holes that activate marketing: project manager: We've all broke a remote control ri s yeah . industrial designer: marketing: I've user interface: So you've also got you've got your chip here , your batteries here , and some sorta electronics . industrial designer: Yeah there's a thingy and a dingy and project manager: You press this and it does th user interface: Well marketing: Yeah y do jabber user interface: so you've got here's here's a transistor , and this amplifies your signal , industrial designer: user interface: you've got the L_E_D_ here on the end of the on the end of the printed circuit board . user interface: So we've got a i in this in this drawing he in this example here , this is a eighteen pin chip I dunno . You can use a basic battery , which we've already discussed , th our tech department also said we have the option of doing some kind of hand dynamo where maybe you crank it or something like that . user interface: I don't know if that's really marketing: I I gotta I gotta flashlight , and user interface: I don't know we got some qu crazy guys down there in that department so industrial designer: project manager: Okay . user interface: So that's the next bullet is the the kinetic provision of energy , marketing: And that's on the camera . user interface: we've got solar cells , which I don't think is a very good idea because you could not use your remote at night which doesn't make a lot of sense . project manager: Okay so we basically have battery versus cradle here ? user interface: M battery versus cradle I think is yeah . project manager: It's actually a novel thing because you could sell it a as a novelty , just to be actually serious for a minute here , user interface: Yeah . project manager: you could user interface: Well it is it is more it is more eco-friendly than the than the cradle 'cause you're still using power off the grid with the cradle . Our material choices are a plastic latex ty or plastic , a rubber latex type thing , wood , or titanium . If we go with titanium we're gonna be limited in the amount of shapes we can do because it's tough to shape the titanium , and Yeah pers project manager: Wood wood would ge would give us a little bit of a marketing niche , wouldn't it . user interface: I I can't see anybody wanting to use a wooden remote , it's just anti-technology really , you know . We can we can o we can accentuate whatever whatever product you put in there we can find a way to accentuate it . user interface: And what we may be able to do , and I think this might be the best option is to combine some a couple of these . my recommendation personally would be to do some kind of a plastic inner shell with a like a rubber outer shell , to make it to mak like a thick plastic inner shell and a t kind of a to have that rubber outer shell to make it more durable , and also maybe i I think it feels a little better than the plastic . user interface: Yeah marketing: And if you make it from that super rubber , when you drop it on the floor it can bounce right back up in your hand . user interface: The advantages of working with plastic and rubber is w we we'll have a lot more options just in terms of shape industrial designer: marketing: user interface: because you can extrude plastic in basically any shape you want . So and then we can cover you know the breakable bits with rubber yeah so project manager: Okay . user interface: But basically these are curved and double-curved I I believe that the tech department , in their in their message to me , that they were referring to the number of th curves in the bottom . user interface: but that's what they told me , uncurved , flat , curved , or double-curved . industrial designer: user interface: I would guess this like this pen would be kinda like a double-curved , where it's curved on m m multiple axes , right ? I think curved means just curved in one axis and double-curved is curved in two axes project manager: Okay . project manager: I think it might mean something like that sorta shape because a double curve rather than a marketing: - yeah that's yeah that's what I see . okay , with the interface we have the following options , we can u we can use push buttons , we can use a scroll wheel with an integrated push button , and L_C_D_ display , marketing: Ooh . so these are all options that the user interface guy can has at his disposal to put together a user interface . A simple chip , which is the least expensive , but I have no numbers to give you , project manager: user interface: a regular chip , which is like the medium porridge the medium expense project manager: D do we have actually any concept of what the difference is between a simple chip and an advanced chip ? user interface: Yes the difference is , with a simple chip a simple chip will operate oh why doesn't this scroll up ? Previous previous , okay . user interface: an advanced chip is required to to operate the L_C_D_ display , and it didn't say specifically , but I I have a hunch that a regular chip is gonna be the scroll wheel and the multiple scroll wheels . project manager: Technical functions or interface concept ? user interface: I think industrial designer: Oh interface concept . user interface: project manager: user interface: industrial designer: Well that doesn't bo bode well for it for it tats as well . It it it you'll be you know be affected by the by the other speech and user interface: If the T_V_ is working , yeah . project manager: user interface: That's just it'll if somebody says up in the middle of a television show , it's gonna change the channel . industrial designer: Yeah and and fighting for the remote would not be fun anymore , user interface: So industrial designer: and I think that's one of the things we wanna keep . project manager: But what if you actually had to press a button to make it recognize ? So if you pressed it and went , up ? industrial designer: That kinda would r d user interface: Well then why don't you just press the up button ? project manager: Man yeah . project manager: But if it's just one thing with a button that you can just go Up . user interface: Even still there's gonna be interf th there's there still will be interference from the T_V_ . user interface: It might not be it might not be completely confusing , but I think you'll still y it's still marketing: user interface: I don't think it's practical at all . industrial designer: Yeah so taking that away , our the the the rubber but rubber buttons are the more reliable project manager: You guys know your stuff . industrial designer: it's the the ones that would al would allow us to to market our product as being you know less prone to damage and more resistant to things like spillage of liquids over it or you know mistreat misuses as it happens to remote controls . Well , we wanna small r remote control one side because we want it to be cool and designed , but apparently market shows that bigger s bigger remotes get less lost , user interface: That I would believe . user interface: industrial designer: But yeah I think we we need to compromise between those two and somehow we'll do that . so the the what I would propose is something more or less in the direction of what is to yo the right of that slide but without with a l a less complicated design , so the numbers , the volume control , and channel control , and teletext access . the volume and channel control can just become those the the four button array as in if it was a round dial . industrial designer: And if you just think about it as the one to the right but with the numbers and the four buttons plus maybe a centre one with teletext . project manager: So we're suggesting doing a sorta scroll wheel thing for the volume ? industrial designer: Ye no it's not user interface: That's not a scroll wheel . industrial designer: i i it's just four buttons that are on a cross , project manager: Nah . user interface: Instead of play , stop , rewind , and fast forward there , that's up , down , louder , and quieter . industrial designer: Yeah yeah so I think we w we go for something mid-sized , so something looks good marketing: industrial designer: and is not too prone to get lost . When I s when I see the when I see the product I I I I don't wanna buy it . There's nothing about that product that makes me wanna choose that product over other products that are out there . user interface: Are you talking about the picture ? That's not our that's not our b design , marketing: Yeah yeah . user interface: that's just a that's just something he a a graphic he used to show you the layout of what the layout of the buttons might be like . Okay 'cause 'cause right now I don't have too much to say about how to market this product because we don't have a product to market yet . marketing: And from from talking to Mike is that we have we have we can market a more expensive product now . marketing: And and so yeah I'm a I'm a little bit stuck right now in that what w what is it that I'm gonna market ? without special or increased marketable features I don't believe the product has a consumer demand . I like the idea of of the scroll makin there are so many people making these products at this price right now . What are we gonna do to make this one special and unique ? user interface: What's special and unique about a scroll ? marketing: well I don't project manager: It's cool . I say that it's different I what I'm looking for as marketing is m give me something different . I give me a lower price , give me a higher price , give me some new technology , don't give me the same thing that everybody else is putting out there on the shelf it's f at the same price . project manager: I'd I'd say though that we if we did make the decision to go with the cradle though , the then we have that as well , marketing: What i if when when we have project manager: but wi with a similar marketing: yeah when we when we have something like the cradle or or something give that's as as a marketing standard I need something to market , to make this product unique . user interface: Well right I think the two big th points that we have so far are the having the cradle and also having the the actual design of the case itself having like this like rubber shell maybe with a plastic interior , marketing: Yep . Just remember when I made up this report I didn't have the information that we're discussing here . marketing: And and so so yeah when we have a cradle , when we have some kind of design , so what I'm saying is , from my perspective , I don't have a product to market right now . my personal preference is that we make some adjustment in the cost , either lower or develop an integrated new technol technology . That's that is the next step , there's technology and then there is technology , which we're moving into the next phase . industrial designer: marketing: And so we're gonna have some new technology to enhance the marketability . Yeah again I'm not sold on the product because we don't have a product in my opinion yet . project manager: So now marketing: If you if you give me if you give me a cut-out of what everybody else has then I need to I need to find a lower cost . project manager: So our big questions here really are cradle or not cradle ? Do we go basic or do we go for features ? d does anyone really wanna do anything with the scroll wheel or should we ditch that off-hand first ? user interface: Well my question is what would the scroll wheel do ? Function-wise , what does that do that project manager: Oh but that was in your presentation so wh what would you imagine it doing ? marketing: Yeah wh wh what's the wh user interface: Yeah . Well it's it's just another way to do the exact same thing that the buttons do . project manager: 'kay industrial designer: But would we marketing: Okay now what I see with the scroll wheel is everybody has buttons . So from a marketing standpoint I have I have another door to walk through when we have something that's unique . marketing: If it creates something more complex or more expensive , then I don't know if that makes it a marketing necessity . But again , from a marketing perspective I want as much new and different about this thing as possible because we're we're co it's a very competitive market . project manager: What I understand about scroll wheels is they're they're quite expensive to to make . project manager: So I d user interface: Th they are gonna be more expensive , but on the other hand , it it is an alternative if if you think that's gonna sell some some you know if if we're gonna make up the extra cost by extra sales I think maybe it's worth it to do it , but I would just use if I was gonna do this I would just use the scroll wheel for s channels up and channels down . user interface: No we can we can do multiple scroll wheels but project manager: Well I d I like the idea of basically focusing the my personal preference is focusing the p the product on the idea of the the case the the dock to put it in to to charge it . project manager: And if we we keep the rest in a format that is durable because th th the whole product's gonna need to be more durable th thus because you're not going to be ditching it as often . I think we got some exclusivity in that , you know , we got something that nobody else has right now , user interface: Yeah . marketing: and and that means we can we can make some adjustments in the retail or wholesale price if we need to and it also can create it's own demand from it's uniqueness . project manager: So our big decision then is like how do we do like we have to decide on the details and we have to decide on well n not exactly the details , but d do we have What type of casing ? I personally like what you were saying about the plastic with the rubber . project manager: user interface: I'm thinking yeah something like kinda almost like these pens , you know , where there's you have plastic bits and then it's not really rubber but just kinda like a fused the plastic with rubber on the outside . Just a very thin sorta sheet for a a grip , sorta thing or for user interface: Well no ma yeah maybe a bit more then th is on here but ju just as a kind of an inspiration , these pens I think are are kind of project manager: Okay . So then if we d d do we want to do anything more basic with the more advanced with the user interface in terms of do we want to go for buttons , or do we want if we're ditching the scroll wheels do we want to go L_C_D_ ? Do we want to give do we want to have anything else on it ? industrial designer: It's only a T_V_ . user interface: Or from from my perspective I think L_C_D_ is a mistake because this is a universal remote and all you're doing it's you're not gonna get any information back from the television , so the only information you can display on this remote is what channel you just sent it at last and there's just not a lot of information , you know , there . user interface: So I I don't see any reason for having an L_C_D_ 'cause it's an increased cost . Yeah right now there's right now there's nothing coming out of the T_V_ to receive , so you know unless technology changes and information starts coming out of the a cable box or something there's no s I don't see the , user interface: Right . project manager: Okay so the question is now I guess we need t to decide on well y you guys basically have to now go and figure out the details of this thing . marketing: project manager: So , what we need to know in terms of marketing and project management are are there any other questions that we need to answer now before you guys can go and build this ? marketing: project manager: What what overall things have we not decided on ? user interface: Well we have to I think for me it's still not exactly clear exactly what the inter user interface is gonna be . There's the scroll wheel , in or out ? What do you guys like in the user interface ? project manager: I think maybe in terms of marketing , is that gonna make enough of a difference to justify the cost ? marketing: Again . Well I think it's it's the more uniqueness you can bring to the product , the easier it is , I believe , for me to market . And so we can go with the same thing , but we're gonna be com competing in a in a broader market than if we go with something unique . You know the other thing I thought about was you know , do we go to something like this ? Make a remote that doesn't look like a remote . It's just another it's just a an idea , and I don't know user interface: Well I dunno about like the flip-phone idea , because I think , as far as durability th it's not a big well maybe when it's closed . marketing: what I see one of the things one of the things you brought up in an earlier presentation is , when you got children , their their stuff gets inside the circuitry , they get dirty , they get messy with drinks and stuff . marketing: And what I keep throwing out there I just keep throwing out ideas to try to make this thing look or act or in some way identify itself as unique or different . project manager: Yeah and I guess th th the question th th that you're being asked right now is whether is the dock enough of a unique feature to be able to go out and sell that a a as a a very different product , or do we really need the scroll wheel as well ? marketing: Oh okay project manager: Because the scroll wheel comes at quite a cost . I think if you can have the base station with a with a locator , I think those are two very strong features , user interface: Well marketing: if that's something that can be integrated without a bunch of extra cost . user interface: The The locator's gonna require a radio transmitter , which will marketing: project manager: That's gonna n is that gonna need a better chip as well ? user interface: we're probably gonna have to go with a like a medium chip , s I would imagine . marketing: So it's just I I think that's user interface: It should be a really simple signal though so marketing: I know personally that would be a very attractive feature , is to have a have a button I can push to find my remote control . project manager: And it's presumably gonna need a little speaker in it or something like that as well to beep . project manager: But I guess a little tiny speaker is gonna be quite cheap , it's not gonna need q quality , is it ? It's user interface: Oh yeah yeah . marketing: Or maybe you can like have a a smell-o-rama , you know you push a button and it s puts out a stink . project manager: marketing: You can industrial designer: Maybe not marketing: project manager: Makes your living room more fresh as you watch . I think that user interface: So the scroll wheel , in or out ? project manager: pr my personal preference is out . I don't think the cost is justified for a little bit more uniqueness when we already have that , and I don't s think it's obvious and natural how it would be used . Yeah I think we have like and it's not very usable and it will bring down the robustness of the whole thing , project manager: . marketing: user interface: I don't know exactly what the increased cost is gonna be , but I think he does have a point , i it might push somebody over the edge when they're looking at our at our remote versus something else , when they see this one has a scroll wheel to go up and down on the channels . project manager: But then that that surely d depends a little on the T_V_ marketing: W project manager: because some T_V_s are quite slow at changing channels from like so user interface: Sure . project manager: if you've got a scroll wheel and you s you have to scroll scroll it really really slowly just so that you're actually keeping in pace with the T_V_'s ability to to change channels . project manager: You scroll it a bunch of times and you wait for it to user interface: Well I think wh what it would be is like like the m like this , where it's maybe you know a digital wheel , right , where it's where it's quantized into you know certain project manager: . That's where you user interface: That was that was my my intuition of what the scroll wheel would be . marketing: user interface: It's just it's basically it it's just a f look and feel thing . marketing: I I think there's you know that there are so many people today that are that are surfing are television surfers , and I see the scroll as a as a great mechanism for surfing . project manager: Yeah if you're just sitting there going marketing: Instead of going button-to-bu you just j you'd j j j j j j . user interface: Now just just so you know though you did bring up a point which is very valid , is a lot of T_V_s won't re the T_V_s won't respond exactly the same . Some of them are gonna be kinda slow switching , so you may like queue up like fifteen channel changes , and it'll be like flip , flip , flip . user interface: But project manager: You could basically make it so that it'll it's just gonna be sending a signal to the T_V_ yeah the T_V_'s ge so if you send about five flip channels , if you did that it's gonna flip once . user interface: Yeah it just might be frustrating where you can't make it go as fast as you want , project manager: Other than click click click . user interface: but I think once people get used to it I I do like the idea of the scroll wheel though . project manager: And if we're marketing it as a high niche product , then we're gonna be selling it to people who are buying good T_V_s as well , yeah , presumably . marketing: Now the the only thing I I on the interface side of it , is that I I I see the dilemma . But if we have the option of of scrolling at any particular speed , or the option of jumping direct , okay . marketing: So I can go presuming I have , on my television , something that tells me what channel I'm on , I can scroll direct from channel five to channel thirty two . So I don't know that really that's that's gonna be a a d problem , 'cause the television can go automatically from channel five to channel thirty two with the push of a button . marketing: So ca can we can we create that kind of interface within a scroll system ? You understand what I'm saying ? user interface: I think I know what you might be getting at , or or project manager: Oh I see so if maybe if we had an L_C_D_ up the top that just did a number on it , right ? And then it that basically marketing: Oh no we could read it from the television . user interface: Well , what about this what about if you can programme in your favourite channels into this scroll wheel and you can just like roll through your favourite channels , project manager: . user interface: and it c it project manager: You'd need a display on the th the thing . user interface: Why ? It'll tell you when you flip the channel on the T_V_ . You say programme start , and then type in marketing: Put user interface: 'cause you still have the typing you know you'll still have the keypad where you can type 'em in manually . user interface: So programme start , zero , one , enter , zero , five , enter , thirty eight , enter , programme end . project manager: and that just basically flips between it and it'll go it sends out zero , five , and then thirty six , and then zero , one again . project manager: That's not gonna be too expensive because that's gonna be you're gonna be able to nab that off of computer mouse manufacturers really . user interface: Oh well we also have to determine in some manner how to switch between modes , between going through your favourites list and just hitting up one , up two . marketing: Or we go directional up we go we go this we go this we go this way for one , we go this way for the other . project manager: Yeah people are gonna have their favourite sorta , whether they do that or whether they marketing: Ah-ha okay . user interface: I think we'll need a we'll need a mode switch , but then if we have a mode switch we're gonna need some kinda indicator project manager: Just the lights behind the buttons . user interface: to which , an L_E_ an L_E_D_ project manager: You could have back-lit buttons maybe . And if we're making back-lit buttons period , do we want that just for the mode indicator or maybe to indicate what button you're pressing at the time , so that you know if it's actually pressed or not . Just so you know I think it was my understanding that before we were gonna stay in the mid-market range . project manager: Yeah well we don't have it's not that we have more money , marketing: Didn't you say so ? project manager: we can push up the the price . marketing: So I don't know I don't know whether having user interface: I just wanna make sure everybody's on board with it . So we really need to be sure as to what we can push the cost up to , though we haven't got to a stage where we're ready to pin down the price of components . But I'd say what sorta price are we looking to be able to sell something like that , and what sorta price can we make it for ? marketing: Well I think th I think the design and technology has to come back and say , okay to create this product we see it's gonna cost us this much for this volume , because we do have a volume target of of fifty million profit . project manager: Yeah no I I think that's where we really should be more flexible than anything else because as we said in the last meeting , our management is really looking for us to push our brand . project manager: so I think the the profit expectation for this one product is maybe not as important as being able to marketing: Okay I'm I'm okay with that . I guess what I just want to me the next step is for these guys to come come in with the design proposal w with the cost estimate attached , and then we have to take this to the next level . project manager: But th what's our ballpark as to what we'd be able to sell something like this for ? user interface: Well y yeah . Let's let's try and think now , how much would you pay for marketing: We have to find cost . user interface: with all these features how much would you pay if you went to the store , and you were in the market f to replace your T_V_ remote , how much would you pay for that ? project manager: But you've gotta think who our target market is because I I'm not our target market . project manager: I'm a student , but on the other hand I would think , with my Project Manager salary , I would think yeah I could probably afford this user interface: If industrial designer: user interface: Then you could probably afford this . If I had a cool new T_V_ and this was r looking really slick and it had the dock and it had the scroll wheel , which I think's a really cool idea , that would sell me on it a little . I do I don't think I'd go over a hundred Euro certainly , that would be way too much , user interface: Oh no no . project manager: but the I would be happy paying over forty for it , I guess , but not much user interface: I would say thirty five to forty . marketing: Because one of th one of the things we're marketing about this product is that this is the last one you will ever need to buy for your television . industrial designer: Okay so we'll come up with something between thirty five and fifty that is rug rubber , robust , with scroll wheel , with the new facilities of the scroll wheel like favourite stuff , favourite channels , and and with a cradle , and yeah and the locator . The next meeting starts in thirty minutes , although does it ? It starts at three twenty one , the next meeting . marketing: Well I have Is my three twenty one is the next meeting ? project manager: The the ne next meeting is three twenty one yeah . project manager: Okay are there any other questions with regards to what this thing's gonna do , look like , how it's gonna work that need to be addressed before we really look at this in a lot of detail ? user interface: I don't think so
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project manager: Okay so we're here to talk about the detailed design of the product , 'kay ? user interface: Yep . I'm just gonna open , say a few boring words to start with again , and start taking minutes afterwards . You guys are gonna give us a presentation of our wonder product that I can see some demonstrations of over there . marketing: Bra user interface: project manager: Then we're gonna talk about finance , and I've got a lovely Excel spreadsheet that I knocked up in the last five minutes for this . project manager: So industrial designer: project manager: Your thing is in where is it ? Is it in user interface: Three , three . Production costs estimated by our manufacturing department and the research department , which is us , is fifteen point eight Euros , user interface: industrial designer: someone forgot the units there user interface: Unit price . we implemented the basic functions , which is just T_V_ functions plus the locator , which was one of the marketing things , cradle , scroll wheel for the the channels , and we implemented the f the the way of putting the new and revolutionary zapping , your favourite channels functionality , in the scroll . So this is the user interface: So here I'll give you the so this is the cradle unit , and this is the actual remote itself . so the scroll bar is or the scroll wheel is this this green little scrolly guy here , and then the volume controls are here and here . user interface: you've got the keypad which is the numbers f from zero to nine and then ten . we have our we have the enter button and what was the other button here ? This is the teletext . industrial designer: Start s the the start to to to user interface: The programme button , industrial designer: programme yeah . So this bl this button will be used both for the favourites and for programming your the the type of television you wanna use . So the plastic is the white area of this of the model here , and the red area is like a rubber covering . user interface: So you can see that when it lays like this or like this and the buttons are all gonna be rubber , so it's pretty hard to actually damage it project manager: Is that could that be easy to for the scroll wheel to be rotated if it lands on it ? user interface: Yeah that might be a possible a mi possible problem , but if you drop it industrial designer: Not helping . user interface: Yeah and it depends on if it's sliding , but I think it's pretty ergonomic . industrial designer: project manager: I take it that this is gonna be slightly lighter in the final design as well . user interface: Yeah the the power button is a bit of a reach , but I think we might scale down the final model a bit . user interface: These this is a bit larger than it would be , but project manager: It's cool . user interface: project manager: And hold it so marketing: that's project manager: wh what's the marketing perspective ? marketing: oh that's oh I like it . you guys gave me more than I was asking for , so I'm happy because we've got some really marketable features in this . So you ha you have like the the base station with the little button for the where's my remote . industrial designer: Wicked isn't it ? project manager: So let me get it , user interface: so project manager: if I press this button user interface: beep beep beep project manager: I see . industrial designer: marketing: So you can take this ho take this home with you tonight and you can push that and he'll be across town user interface: Beep beep beep project manager: I plan to do that as well . no no no tha that's alri project manager: So the the two blue are are those for the the it to charge off of in ? user interface: Exactly that's exactly what those are for . user interface: And there's one other feature that we were debating , but we decided to go against it , is you could industrial designer: project manager: user interface: beep beep beep industrial designer: user interface: we were thinking that it might be interesting to have a trigger button here because you have this finger project manager: Yeah it's the right shape isn't it ? user interface: it it's it kinda feels like there should be something there , but we couldn't figure out what button is important enough to put there . And we we don't wanna accidentally be hitting the power button like that so project manager: But maybe if you had a trigger plus the scroll then that would get past the the problem of it landing and scrolling , user interface: . So maybe in a final design phase we might tweak that a little bit , project manager: Okay . project manager: But it's definitely got options for like different types of models and things as well based on that , hasn't it ? user interface: The scroll wheels , a problem with them not being sort of user interface: industrial designer: project manager: I don't think the user interface guy wants to touch it anymore . marketing: Well of course , user interface: industrial designer: marketing: My my s my suggestion is we're gonna go go to the silvers and blacks like most of the televisions . user interface: marketing: So you're not gonna find my my folder up there I gotta do mine up at the board . So project manager: Can I not get your get at stuff from your shared folder now ? marketing: No it's not in there because I had the computer problem and I I I cou I couldn't create it . marketing: I couldn't create it in the PowerPoint , project manager: marketing: and I think I've got this really strange cable . So what I had , basically going from the PowerPoint format , is that yeah yeah I like this a lot . Is this one of the tests is to see how we can adapt to s changing situations in the in the meeting room ? project manager: industrial designer: Nah . We've got the features , we have the characteristics , and we have the I I don't know what we would call the other part what we call you know the the the corp corporate Help me . So the features I think we got the scroll , we've got the the locator , we've got the durability , we've got the dependability , industrial designer: It fell off . marketing: the characteristics I talk about , we have reliability , we have comfort , we have ergonomics , we have environmentally s sensitive . and the corporation , we're talking about we're we're a new we're a new company . We're wanting you to find our product so we're gonna give you a good product at a fair price . One thing I would want to to see is is can we can we get a lifetime guarantee on this product , a normal use guarantee , which means that this product , for the for the life of of the life use , if it should have a technical problem , that we could re replace it at no cost ? That was something I would be interested in . so yeah without going into great details , we have a we have a product , it has the features and the characteristics , and the background , I believe , to make it marketable I believe at a cost of of of thirty thirty five to to fifty Euros . We're gonna be competitive , and we're gonna we're gonna have a market niche . w project manager: Do you would you a argue that that we're better going for the higher cost than bringing it down into twenty f five as we probably could , but lowering our profit margins ? marketing: That that would be that would be I think a decision best made by corporate I I m for my evaluation , based on what our competition is , I th I think that that we can go after this and and and go after more of the exclusivity sense than the mass market sense . But you guys came up with a great product , and at that cost I think it there's nobody else that's putting this this combination of of ingredients together . But with all of these other features I think people c one thing I'm I'm hoping for is people are not gonna even notice . There's gonna be somebody going home and say oh sh this thing doesn't work for my D_V_D_ and my but I like these other things , so they keep it , they don't take it back . project manager: And we're actually quite open to be able to expand the product for a later version with those features quite simply anyway , aren't we ? Th there's no fundamentally different technology to do that . marketing: Well one of one of the thoughts that I had is can can this unit be be produced in a way that makes it upgradable ? project manager: . You know is there a card in th can we make a card and so after industrial designer: W we need we need we need s some more buttons if it would to work on some other stuff , but user interface: marketing: - , but you follow what I'm s I'm s industrial designer: We we w yeah we could get another version of it that actually works . But marketing: Yeah 'cause if if we can make this unit upgradable then we're yeah but then we talk about changing the warranty concept and everything , but that's that was just an idea I had . to me the only additions project manager: Yeah , the plus there's the the risk of making it unusable as well , or making it less b because at the moment it's actually very straightforward to look at all the buttons , you know what they do , it's very simple , and it just works . So I have a little spreadsheet for us where I I was wondering , you when you talked about the fifteen point eight Euros , I was wondering how you came up with that figure ? user interface: Well , that was just just our technical team added up the production costs of the individual units . project manager: I've made a f few assumptions here in that I'm assuming that our power adaptor we can make for a cost of four Euros , user interface: -huh . project manager: equivalent to solar cells , which I think is probably fair considering that we have in-house manufacturing of power adaptors already . project manager: and I'm assuming that the locator beacon , the you know the user interface: Yeah . project manager: Can be made for it sounded different that time can be made for a similar price to an L_C_ display , user interface: Oh , sorry . industrial designer: project manager: an do you think that's fair coming from a m the manufacturing ? user interface: Yeah I do think we that we we don't need the events chip on print , we only need the the regular chip on print , project manager: . user interface: And we and we have a single-curved project manager: Is that a single-curved rather than a double-curved ? user interface: I think that project manager: We're not entirely sure what single-curve versus double-cur marketing: We've got a we've got a curve and a droop . user interface: It's single-curved , project manager: You think ? Okay user interface: yeah . But we save one Euro that way , yeah ? So we come bring it down to Fifteen point four . marketing: project manager: Do don't speak so it's in here , in that user interface: Okay . project manager: w do we have any we have special form don't we ? user interface: Yeah we do . project manager: But the the the we haven't talked about any special colour though I don't th user interface: Oh it's a that's not very special , it's pretty project manager: if we're going for greys and silvers then I don't think we're O okay so we're user interface: If th . project manager: Push-button , scroll wheel , we're basically we have th industrial designer: We don't project manager: is this intended to be a button as well or just a scroll ? user interface: That's a scroll . project manager: Just a scroll ? It's not one of the scrolls where , for example , with this one you could push it down to be a button ? user interface: no we just use it as a scroll . project manager: Okay so we're on to the user interface: S 's kind of s frighteningly accurate . project manager: We're on to the pat-on-the-back part of the presentation , where we have a look at the criterias th that Paul the criterion criteria that Paul has has given us , and we can use that to tell How's it going ? Anyone got any thoughts ? user interface: What ? project manager: How how have we done today ? user interface: I think we did pretty well . marketing: No , I think we come up with a with a attractive marketable product and and concept . project manager: Any other chang thoughts ? Okay so th th what about room for creativity ? marketing: project manager: Is it the . marketing: well we we we kinda broke we kinda at least adjusted every every criteria they gave us project manager: . marketing: because we d we still have the the teletext capability in this thing right , user interface: marketing: So you know you know if this thing flies then we've we've adjusted or broken every every idea they gave us . project manager: no yeah but we did we did break with the specs a little bit I guess , industrial designer: project manager: but the marketing: But I like when I say we have we had I believe we have room for creativity 'cause w this is we did it . project manager: 'Kay leadership , what do we report back to the bosses ? No th th I think they were r reasonably flexible with us over the whole changing the specs thing . industrial designer: It was more of a teamwork thing then really leadership based project was project manager: I agree . industrial designer: That's almost a crotch mi cr project manager: That's it's down , it's quite close . marketing: You know you know what they're gonna have on the recording in there from that microphone is your lunch digesting you know th project manager: Keep it , keep it calm . marketing: project manager: So yeah the the pen came in alright and it's a little uncomfortable to use but I guess it works . marketing: industrial designer: project manager: I've been wor I've been wondering about that all day , but see these look like they're that looks the oth that looks like it would be that way around , industrial designer: Use them like that . What new ideas have we found ? industrial designer: user interface: Oh wel marketing: New ideas f for the product or for the the the the environment or project manager: Well let's do both then . marketing: what are we ta project manager: for the product ? user interface: Well we had the favourites list , and the scroll bar , and we have the cradle , and the r remote call feature . project manager: And for the meeting room , Has anyone got any more industrial designer: Yeah comfortable headsets would be nice . marketing: clearly remote control microphones would be the would be a nice solution to all these cables , but I'm sure that there's there's some justification for these things that I don't know about . user interface: marketing: It's not been it's not been cooperating so well , but I don't think that's the that's avoidable . project manager: Oh hang on it really that's something we that the costs were under twelve fifty Euros . industrial designer: project manager: And the costs within the budget ? Not the original budget , but they are now . user interface: industrial designer: Who wrote that one ? project manager: Thank user interface: project manager: Thanks guys . marketing: S I've got a lot of paperwork to catch up on so let's close this and come back and 'kay
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It's Ada Longmund ? project manager: So , I'll present myself , I'm Ada Longmund , and as you may know it , I'm the pr project manager . Our project project is to create a new remote control and as you may know there's lot of industrials interesting in creating a remote control , so the remote control has to be original , trendy and user-friendly . So if we're the functional design , you have to do any individual work and also work with meetings talking with each other . marketing: project manager: The tool training is to try out the white board , so industrial designer: Maybe someone ha we have to this whiteboard , marketing: industrial designer: yeah ? marketing: project manager: Maybe you can draw your favourite animal industrial designer: project manager: and make a list of its favourite characteristics . marketing: So right now ? project manager: I don't know if we have to do it now , maybe later later . project manager: And user interface: project manager: it will be a an international remote control , industrial designer: Is project manager: as we want to sell it in the entire world , and the product costs will be not more than twelve Euros and fifty centimes . So , as you will discuss about the remote control you will have to experience your with the remote control . just maybe be imaginative with remote const con controls , industrial designer: marketing: project manager: try to create something new and people would like to to buy . And and the next meeting will start in thirty minutes , so you'll ha all have your spethisfispis specif specific role and you know I suppose you know what you have to do . I I hope so project manager: And you will have to work on the design and also to work on the design of th technical fun functions of the remote control and think of the user requirement specifications . project manager: So industrial designer: I_D_ is for the Industrial Design , yeah ? marketing: Okay . industrial designer: And U_I_D_ , it's for the User Interface Designer , user interface: That's me . project manager: I suppose you have to design it and you have to take care of the industrial way to transform it . user interface: You you de you implement the core functions in the project manager: And i maybe you will transform it . industrial designer: I I think the user the user interface design is he will design how the user will you know the relation between the user and you know the remote control so user interface: Use it . But I was thinking that he's a user 'cause the user interface to design for example where the but button will be , you know . So and the marketing expert will marketing: Yeah , I'm just go I'm trying to give you some trends about what should be done and what the users would like to have project manager: And marketing: and then thi this would I guess converged to the User Interface Designer wi and then Industrial Designer . project manager: And when designing y the remote control just remember that it has to be a kind of international product . You know , you have Qwerty , Azerty , French and U_K_ keyboard , user interface: Yeah . industrial designer: project manager: Yeah , you have to keep in mind that the product cost won't be maxim more than twelve dot fifty Euros . project manager: And to be sure that really people will be interested in buying a new remote control with maybe new functionalities that don't exist in the existing remote controls now . industrial designer: There was a step about drawing something in the in the board , I don't know . project manager: industrial designer: Is it ? Are we supposed to do right now ? user interface: Yeah yeah , you try . industrial designer: Oh right it's it's from the left to the ri It's project manager: So user interface: project manager: you think we have to do it now ? industrial designer: I d I was thinking but I n I'm not sure now . project manager: You want me to draw something ? industrial designer: Oh project manager: Product manager industrial designer: Everybody project manager: okay , let's go , user interface: Oh , maybe we should bring Kemy here . project manager: user interface: You're going to draw ? industrial designer: user interface: Okay . industrial designer: Yeah , it is a user interface: Can you draw rabbit ? industrial designer: user interface: Oh , hat ha rat . industrial designer: right , but in grow , it's marketing: Jus user interface: Okay . What's this ? industrial designer: What are you I don no idea , so user interface: project manager: Yeah , that was the eyes . So what else ? This was my favourite one , industrial designer: So you don't have a project manager: Thank you . project manager: industrial designer: That's a that's a fish ? user interface: industrial designer: Okay , let's try to draw something . industrial designer: Yeah , it's it's a se it's my priority this one . user interface: industrial designer: So what are you sug going to do now ? marketing: I think it's done . project manager: You know your job ? you know your job ? industrial designer: We have an idea yeah . project manager: You know your job ? industrial designer: I have an idea of my job so yeah so
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So , we will have the three presentations from the In Industrial Designer , User Interface Designer and industrial designer: Industrial Design . project manager: And after that we will have the new product requirements , the decision on the remote control functions , and we will close the meetings after . project manager: No , industrial designer: Three three , it's three project manager: I'm participant one . The first I will present the technical function design for user interface for our remote T_V_ control . As we know our remote c rem remote T_V_ control it's very has very soph sophisticated functions , as we show from this picture . So how can we design a user interface with so sa with so many sophisticated functions ? , let's move to next slide . As we know Google it's a very successful because his powerful function , but with very easy to use user interface . project manager: user interface: So my job is to design a Google T_V_ controller which I want to have sophisticated functions while with very easy to use user interface . So industrial designer: user interface: That's the end of the talk the end of the presentation . user interface: With sophisticated functions , project manager: So powerful , user interface: but with very yeah powerful . marketing: So , I dunno , it's maybe difficult to have both , industrial designer: To merge the two system huh . marketing: industrial designer: But But this is user interface: But if we have very very good user interface marketing: Yeah , industrial designer: Yeah . industrial designer: Yeah you maybe you have some international standards , where you know , if you can use one is the other are or almost the same , so the sign . project manager: Oh you mean for the yeah pic pictograms or things like that ? industrial designer: Yeah , yeah . For example , I dunno here , escape , you know , you have escape in computers you have , so if you see escape , you know that it should be the same . industrial designer: So you have to The sh the user there for example the power off button it is something very international , you know that So . project manager: Go on , go back and industrial designer: Yeah , but the question is how to merge you know the Google system to the system , alright . marketing: industrial designer: It you project manager: So , you will propose us something which is yeah so powerful and easy to use . marketing: industrial designer: The rationale must be design , or project manager: So , Baba is the the Industrial Designer . As you all know , you know m my job is to design you know to give an industrial design of the remote control . So the re basically the remote control will be , you know , infrared control , so the problem is how to relate the project manager: industrial designer: how to relate the remote control device , like for example this one I h I'm holding in my hand and the T_V_ . industrial designer: but I propose a nifra infrared base you know , so so for me I think that it is better it's bet it's better to control T_V_ project manager: marketing: industrial designer: so you know , so it's it will be cheaper and it is less technology than , you know For the cheap price we have , for the cheap price we want to marketing: True . project manager: So you mean that infrared control is a cheap technology ? industrial designer: I think it's cheaper than laser , so . Do y you know the requirements for the remote control ? Twelve , nearly thirteen , marketing: What the cost is ? project manager: yeah . industrial designer: Yeah , I think for the cost we want for the cost we want it's better to have Let's see . So the di the differen the findings you know what you find inside the re i the the system here inside it is just , you know a bulb and an infrared bulb , so here for example the infrared bulb will be here project manager: You have the b the bulb , it is a blue the blue stuff here and the infrared and the infrared bulb it is the red stuff project manager: Yeah . industrial designer: you know and so and you have the other subcomponent that are not really here so important , so . project manager: What is this ? industrial designer: This is in fact some other component that are in between the electrical de the electronic device . industrial designer: So and the next slide , it is the last one it's So it's I think it should be wire wireless re remote con Because you know , it's easier to manage and you know because you f the b the the battery problem can hold you know will you use a battery or the a wire to connected you . Or maybe some kind of thing that we can have both , but you know , I at my side prefer a wireless . industrial designer: Okay , so if you have some question I didn't answer ? marketing: What's the average price of this technology then ? industrial designer: Well the avera the average prices I think that this technology will cost , I dunno , around eight Euros , so . Or at least you know , the user interface: So what , the wireless remote control ? There's a wire with remote control ? industrial designer: You'd yes , you can . It's so so bres you have to decide how how you will you know , put some energy inside , so you can think about wireless or you know it's it's a question that we can raise , so . project manager: So you think that a cable between the remote control and the T_V_ won't be a good idea . project manager: No it wou maybe it will be cheaper I dunno , I just may maybe you making a solu marketing: But this is what you would like to ask the user first and I don't think the user would be ready to have a industrial designer: project manager: Yeah , user interface: Wireless remote control . project manager: but marketing: I don't think well , yeah , I don't think he would , industrial designer: Yeah , but some pa I always want to have you know , project manager: marketing: but in a sense industrial designer: sometime I want to have wire because you know . project manager: Yeah but as Industrial Designer , do you think that it will be feasible to have linked or to have link between the remote control and the television ? industrial designer: project manager: I'm just asking you . Do you think it will be cheaper ? industrial designer: I don't think it will be too much . industrial designer: Have to think about the question , you know , 'cause it's I think that you know you can always you know project manager: Okay . industrial designer: I think wha wha with the wire it's cheaper but you know the wireless it's more practical , so . Mayb maybe you have just to to kind of research or try to ask people if they will like something wireless or not . marketing: Now the project manager: So industrial designer: Yeah but , it should be an agreement , you know , because even if you can think of the wireless , it is it's it is the job of the the the g Graphical User Designer , but you know . If it is a lot cheaper and if you want to reach for example some the the money you have , if you want to use , so it can be good to have a wireless , it it is a question . project manager: I think it's would be easier to have a link between the remote control and the television , marketing: Well that's actually one of the point , yeah ? True . So just trying to answer all the questions , if the user would be happy to have something or something else . We had one hundred subjects , we observe their remote control use in a lab and then after all the experiments they had to fill up a questionnaire , and see what was okay or not for them . actually seventy five percent of the users find m the most remote controls ugly , okay , so that's project manager: You mean the loo the look , the outside ? industrial designer: The look , how it look like . So this is where we could have yeah , good market , I guess , if people are ready to pay more . And then yeah , the remote controls like the one you've shown previously it's not so doesn't fit the user requirements sometime , because it's too many buttons and so on . And users are actually zapping a lot , so they're using the device intensively , that's something to take into account as well . project manager: marketing: So this is from the experiments we've done , project manager: marketing: so if we could solve this problem this would be interesting for the user , I think . it takes too much time to learn how to use the remote control for thirty five percent of the people . And remote control are really bad for R_S_I_ problems for twenty six percent of the users . project manager: What is R_S_I_ ? marketing: R_S_I_ is like , when you're using the same doing the same movement several times , then you get injured . marketing: Okay ? So , those numbers are less important then the previous one , but still it has to be taken to count . marketing: And definitely if it could have less buttons , still maybe the same number of functions , but less buttons , user interface: Functions . And just to have an idea , do you think you as the User Interface Designer to would it be possible to have less buttons and still have the same functionality and to have powerful remote control , you think it's possible ? user interface: Yeah . project manager: Yeah , but do you think it will be easy to use ? user interface: But I'm not sure project manager: Because if you have many functions just for one button it would be quite difficult for the user to know . project manager: I think the marketing: It's user interface: No you you can have a switch menu , so you can project manager: Yeah , but it has to be intuitive . Then for you can have a switch menu , so you put the switch menu to it it tend to this kind of this category of functions . Okay , user interface: Then you you put the switch button , project manager: but user interface: then it switch to another category of functions . For example , if you have remote control you you can rem you can control your T_V_ and also you can control your recorder . industrial designer: With a user interface: So there's a different functions , but i if you you there's a button you can switch between control T_V_ and control your recorder . project manager: Yeah , but user interface: But what I'm not so sure is about how to make the remote control look funny look fancy , not funny . marketing: industrial designer: This is a question that should be asked to the If you ask the people , maybe the the marketing people . user interface: marketing: Yeah , this is something we sh user interface: Because maybe a colourful is fancy for some people , but maybe simple and uniform colourful is fancy for some for other peoples , so . industrial designer: I think the solution is to have many colours of you know instead of having one grey standard project manager: Yeah , but I think it will increase the price of the production of the remote control . user interface: Yeah , because maybe some people prefer a red remote control , industrial designer: Yeah , yeah , yeah . project manager: And also f user interface: Maybe we can have di di we can have several options , marketing: Yeah . project manager: Yeah , but as soon as you speak about options , it means that the price increases , marketing: Yeah , user interface: project manager: and we don't really want the price to be too too high , because we wanna be able to produce it . So , we want something fancy , as previously said , Florent , something very easy to use , powerful and also as it's written here , seventy five percent of users , they zap lot , so maybe just having many functions in one button is not that good if you want to zap a lot . project manager: And they don't really want to zap between functions of their remote control , they want to zap between channels on T_V_ . project manager: So I think you have quite lot of points to to think about industrial designer: Yeah . project manager: So , is it okay for your presentation ? Nothing else to to add ? marketing: Yeah , it's done , just yeah . If we would if we could remember like , not too many buttons and make it look fancy , I think it would make it . project manager: So , I had some new information about the product requirements , so you will have to take care of it of it in your thinking , in your designing of the remote control . So the first one is that for the designing of the remote control we don't really want to use the teletext anymore , as it's something that's user interface: project manager: It's is marketing: Lame , or project manager: No yeah , because now everybody has internet at home , so it's better to use internet then teletext . project manager: So , you will have to think about it in your in in the design of your remote control , industrial designer: Yep . project manager: and also the remote control will only be used for television , so for y for you your designing , you're not you won't be you won't had buttons to just to manipulate yeah to control the recorder or maybe the garage door or things like that . project manager: It's marketing: - project manager: because if we want to to do remote control user interface: . project manager: which will be used for for the television , for the recorder , for the camcorder and all the others , it will become too complex and it will increase the pli the price and we can't do that . project manager: So maybe it will be easier for you to to design it , to have very powerful and easy . project manager: And also we want the image of the real reaction be recognisable in the product , such as the colour and s the slogan . project manager: that's if you want to buy a remote control and if you go in a shop and if you see the remote control you will recognise directly that s it's our product . project manager: So you will have to use the colour of the product , of the user interface: Okay . As we say , we put the fashion in electronics , so it has to be a fashion remote control . Yeah , 'cause what I'm thinking is how will you will connect the T_V_ to internet , so . project manager: industrial designer: This is marketing: I don't think it's part of the remote control design anyway . project manager: but mayb industrial designer: Yeah , but this this mean that your T_V_ would be able to , you know , connect to internet , you know , surf the web . user interface: A pi There's that box in the T_V_ , so with the set box you you can connect internet with your T_V_ . industrial designer: It's pop I don't think it's popular , so that's the problem so . industrial designer: the global usage , user interface: Global , industrial designer: so if people don't have the technology . project manager: So everybody is okay with the new requirements ? user interface: So I I so As as for the colour , what what do you think ? project manager: I think it has to be yellow . user interface: Yellow ? T_V_ remote control ? marketing: Min project manager: Maybe you can change the colour , but the image of the society has to be recognised . industrial designer: I think if you have you know th like a yellow ribbon here is the double R_ . Doesn't need to be completely yellow , project manager: So you have to user interface: Okay . It's okay ? marketing: Regarding the first line , what So we're just expecting no more use of the teletext . Y you You will have as the I_D_ I don't remember what is industr Industrial Designer to put pon marketing: Industrial Designer . project manager: And by the way , Mister David Jordan , please record your presentations in your own folder
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project manager: and we will have three presentations and we'll have to decide on the remote control concept and finally we'll close the decision . So I will first marketing: No y you do the minutes first , or ? project manager: What ? marketing: No ? project manager: I I think I will let our User Interface Designer speak first , Mister David Jordan . The second concept is a fancy controller , so we want give the customers the impression that our controller is very attractive , they can easy recognise our controller among a lot of products , so so the u the user f the the u user interface should be very very cute , very very g industrial designer: . industrial designer: marketing: user interface: Yeah , it's very , you know project manager: It's very big , user interface: if you're project manager: yeah . marketing: user interface: It's hard f i it's easy for you to remember it . user interface: so maybe we should use technology , such as speech recognition technology and gesture recognition technology , so we need to have coop some cooperation with some research institute on speech recognition and gesture recognition . project manager: I just have one question , because for the intelligent controller , you said that we can use the voice recognition or the gesture recognition , user interface: Yeah . project manager: but as the expert told us , most of the people want to use the remote control to zap t to zap between channels . Do you think they will be able to use gestures ? user interface: Yeah , so project manager: Because , if they do all the time the same gesture , as you said previously in the last meeting , maybe they will get injuries because of that ? user interface: Y marketing: industrial designer: Yeah . project manager: or if you say channel three channel three two three four six five , I think they will be bored after a while . You don't think so ? user interface: I think some time it's very convenient to use voice interface and gesture interface than use button . user interface: For example , if you cannot find your controller , you can just just just speak something such as , yeah , one two . project manager: I industrial designer: Oh yeah , that's a good that's a good point , so . industrial designer: marketing: Yeah but how how is how risky is it to trust like speech recognition or gesture recognition ? project manager: Broken arm ? user interface: For limited vocabulary speech recognition is very reliable and for s limited vocabulary gesture recognition is also very marketing: Okay . project manager: Yeah , but suppose you have a family watching T_V_ , and if they want to use their private remote control in the same time , do you think it will work ? Everybody wanting to change channel in the same time ? user interface: Yeah . project manager: If you have one brother and one sister marketing: Yeah project manager: and they want to watch their favourite T_V_ programme , marketing: Yeah , but the project manager: so they say oh channel four channel three channel four channel three all the time , industrial designer: Yeah but Yeah user interface: Yeah , it's very interesting . industrial designer: but the same can happen even with it you know this kind of remote control marketing: Yeah . project manager: Yeah , marketing: I don't think it project manager: but you have the remote control , so maybe you can keep it f with you . marketing: Oh , okay , okay , you mean it could be a problem for this kind of stuff . Even you h you have the controller , I can I can say channel three , industrial designer: It's it's marketing: No . user interface: so it's c come to channel three , marketing: No , but this is disadvant disadvantage . user interface: I don't have to project manager: Yeah , I think it's a disadvantage . industrial designer: And mayb maybe we can have the switching mode to pass from you know voice controller to project manager: Yeah , but one other question . marketing: if you if if you use the basic user interface: No no we just have some cooperation with some research institute , we don't have to do some basic research on this field . project manager: So you think it won't cost an Not a lot for us ? Or ? user interface: Yeah , I think it's because this technology is for limited wor or limited wor lexical recognition , it's very project manager: Yeah , but user interface: it's yeah . It's marketing: But it's it's changing how the remote control is gonna be built . industrial designer: Well y y you have also the language problem , user interface: No it's Even for the f because the the vocabulary the industrial designer: you know when you project manager: project manager: Yeah , but there is one problem that Baba talked about is the international industrial designer: Yeah . If you want to go to England , it will be able to understand English , user interface: Yeah . user interface: Yeah , the key , the key the key of our the key feature of our controller is that it's it has some some adaptation marketing: Yeah , this could be downloaded by the web maybe , or industrial designer: Yeah but you know . It's It's it means when you when you sell this controller in China it's can recognise Chinese . industrial designer: It's a very smart , it's a very smart controller maybe project manager: okay . user interface: Yeah , project manager: And with no increase in the pri production price of the remote control ? user interface: it's industrial designer: Oh yeah yeah yeah yeah . project manager: Yeah , but how will you user interface: So industrial designer: Yeah but the problem is how to s you know if this is a push button controller , you can send this con this remote control everywhere in the world , the same one . industrial designer: because the for example for Se user interface: Even for each f for even for different family we have to do d yeah we would we have to do adaptation to industrial designer: Oh really ? That's project manager: Oh . marketing: but then w Yeah , industrial designer: Comple user interface: No , it's not so complex . marketing: we have to take care of the twelve Euros project manager: And what about voice recognition , do we have microphones ? marketing: problem . project manager: And where will be they ? Do you think if we're far from television it will work ? user interface: No no no it's not I think that's n that's not a problem because you you don't have to wear a microphone . industrial designer: project manager: Yeah , but we're marketing: No , but then it's it's like this project manager: here it's an object . project manager: Yeah , but wha what is the use of voice or gesture recognition if you have a remote control li like this , if you have an object . user interface: Yeah yeah just you just put the controller here , then you industrial designer: I if you say one , he switch to channel , user interface: you use your command project manager: Yeah , industrial designer: yeah . user interface: No no it's n y if you lose it industrial designer: So well for example if it is somewhere in the room if i maybe if it is in the table there you can always say s channel one and the t the remote control gives the order to the T_V_ to switch to channel one . project manager: Okay you so you can build a kind of black box industrial designer: Devic project manager: and put it on T_V_ and just to recognize gestures and voice . Or is it do you think it should be only voice recognition and gesture recognition ? Or you you still have the possibility to use buttons ? user interface: think it we should give the flexibility to the user and we think marketing: Okay , so you project manager: Yeah , user interface: yeah . user interface: No , project manager: And maybe it will be quite user interface: that's quite inter quite attractive . industrial designer: But I think that , you know , switching from one country to to another will be a problem , so although y y user interface: Well , if you do language adaptation , there should be no problem . marketing: What ? project manager: Which kind of controller would you prefer to use , you as a remote control user ? marketing: If if , I'm sure if the user pays the same price , he's happy to have recognition . industrial designer: Yeah , but marketing: But if if if it like doubles industrial designer: I think he need a control that is very reliable , marketing: no one would would be interested . project manager: So I think it would be better not to do any intelligent controller and to stay with the Google controller or a fancy controller . user interface: project manager: Just want to have something controller which is in a kind of intelligent controller , easy to use , sophisticated and fancy . You think it's possible ? user interface: Yeah but if if you stick to stick to the first two parts . So what's the difference between our controller with other products in the market ? There's no k features of our controller , so is there is there any necessary to design new controller without any breakthrough features ? industrial designer: Yeah . No , user interface: Would y would you replace your controller with a controller with similar function if you do not have some some function inside it that marketing: industrial designer: It's not really the we marketing: Y industrial designer: we can add for example some function like for browsing in internet , so or something like that . But I think a user need user interface: Yeah , you y that's a fun that's not the function of the controller , that's a function of T_V_ . You can replace your T_V_ with a new T_V_ with internet browsing function , marketing: No , user interface: but marketing: but you need you need new remote controller then . Because if you wanna browse internet or , I don't know , if you wanna type something , industrial designer: Don't have a the the Yeah user interface: Okay . user interface: But it's not the only the problem only the issue of controller , it's it's also the issue of the T_V_ . industrial designer: Because the p the problem I can see with with the voice or the gesture itself wh what can happen in a family i i for example if marketing: Cause for example yeah . user interface: Yeah , but we do we do we we we cannot rely one hundred percent on these features to u to use the controller , marketing: Yeah . project manager: Yeah , but we want so user interface: but with the features of our controller such as you have the feature of voice recognition in your mobile but you seldom use it , your mobile , but you when you choose a new mobile , you choose the one with voice recognition . user interface: the feature is not one hundred percent reliable , but it's a feature to distinguish our product from our from other products . project manager: Yeah , but w we we want something th that works all the time , every day , every hour , for everyone . industrial designer: And for all the person of the family maybe , user interface: Yeah , project manager: You don't need to tune it . user interface: Yeah , if if if if you're if you ar if you already have a product it works one hundred percent reliable , would you replace it with another one ? project manager: Yeah , why not ? If it's marketing: for example the goo y industrial designer: Because you have new marketing: you say we would we would to have a Google-like controller . marketing: I don't see how adding speech or gesture recognition would make the remote control look more like Google . marketing: so I I guess if can have a remote control that is really basic , simple and works fine , it's already a lot . marketing: thi this , the user is not only interested in having speech or gesture recognition user interface: The then nn marketing: or user interface: no . marketing: if he has something that works fine and is really fancy , looks nice and it's easy easy to use , easy to use . user interface: But the there's there's n there's n not enough motivation for them to replace their old controller with a new one if there's no key feature in the new controller . marketing: See user interface: That's the same marketing: That's the problem , user interface: yeah . , I I know it's more interesting to develop a remote controller with speech and gesture and whatever . marketing: But you have to think , the user is the one who gonna buy the product user interface: Yeah . project manager: Two ? industrial designer: Yeah , participant two project manager: Working ? industrial designer: Yeah , working design , user interface: industrial designer: so . marketing: industrial designer: So I think project manager: I can industrial designer: Can you go to the next one ? I it's not this one . industrial designer: It's oth the oth so I marketing: industrial designer: It's the working design . project manager: It's okay industrial designer: So this yeah so this is the described use project manager: industrial designer: What ? Are you inst project manager: I think there's something wrong with your user interface: It did didn't r receive it . project manager: It seems that we have a problem with the marketing: I dunno if you remember what you had to say or industrial designer: I can say it to you without . project manager: Yeah , so user interface: Yeah , maybe we can first come to project manager: No , I think it will be more interesting to start with user interface: to Frahan . With Frahan , then you can prepare your slides , marketing: I think it's more interesting what he says , project manager: Yeah . industrial designer: exac marketing: project manager: You will had s some more information in industrial designer: Okay . industrial designer: I s because i in my presentation I don't have here with user interface: project manager: Okay , never mind . industrial designer: so It was in fact the design use to show you the design of what is inside a what is inside and what are the different component of the r user interface: Okay . So it will be interesting so I could show you some some picture of what is inside user interface: Okay . So I in fact the the f something I want to discuss is which kind of material are we going to use , project manager: industrial designer: so will it will be wooden wooden di wooden remote control or a a plastic remote control like this one . industrial designer: so it can be some , you know , classic pushbutton like this one , or you have also some button like L_C_D_ where you know , the button the buttons are unlighted during the night , project manager: industrial designer: And the other thing I want to discuss also is which kind of alimentation , electric alimentation do you want to have , so will it be for example d solar energy alimentation user interface: -huh . And I think that for example for the alimentation it would be good to have both of them , so so for example in some country where you are in the the countryside and you are far from , you know , the cities for example in some place in in S Senegal , so if you have electric if you have solar alimentation , you just , when you want to have recharger or remote control power you just put it on the sun and after one hour you can come user interface: industrial designer: and so it can be interesting for people to have this kind of remote con It can be something interesting to make people buy it , for example . project manager: Yeah , I think it's an added value to the remote control industrial designer: Yeah . project manager: and maybe it can attract all the ecological k yeah consumers industrial designer: Ecologists , yeah , yeah , yeah , yeah , yeah . project manager: and but about the the price of adding this solar battery , would it be something really that will increase the price of production more , industrial designer: project manager: no ? industrial designer: Alrigh In fact , having them both will if we want to have battery , regular battery and and the solar energy battery it could be it'll it will add a little bit of the price , project manager: So . project manager: And what tha what about the materials ? industrial designer: And the materials , it depends for example you if you have a wooden material it can be more the plastic material is more common project manager: Impersonal , industrial designer: it's very resistant but , you know , something wooden will be like , I don't know high cl so a special high class , project manager: Yeah . marketing: Special for industrial designer: or you know , you can have some project manager: Yeah , and i if you we want to put fashion in electronics maybe we can try to do something with wood . industrial designer: Yeah , even if it is not completely wood , but just a part of the , you know , will be wooden , in wood user interface: industrial designer: And so the last point is y also would do you want to have some very cheap integrated cir circuits , chips , or do you have low level or or very very expensive , it depends , but I think that low level will be , you know , it is an interim module . project manager: Yeah , we want something easy to use and so I think maybe something very low level wou would be enough . project manager: And you think that we will be industrial designer: Yeah , I think it will fit on the price we want , twel twelve Euros , project manager: Okay . industrial designer: project manager: And what about the buttons ? industrial designer: I think the buttons I pr I prefer , you know , the L_C_D_ you know lighted buttons because , you know , it's I don't know yeah , in the dark , it's fashion project manager: No it's fashion , yeah . industrial designer: and it's related to how beautiful it is or if you want to watch T_V_ in the darkness or if you want to lo find your find your your remote control that is lost , you know in the darkness it's very easy so , right . industrial designer: I think a touch screen will be t as expensive as the L_C_D_ buttons so . , I think so , just Yeah , so just to meet the user requirements I would just do a s short anal analysis of the remote control market and to kind of have a better overview of what's the fashion in general I've checked more than only the remote control market , so next . project manager: marketing: So again , it's pretty much similar to what I've said in the previous meeting . Like the one you've shown , David , with all the buttons and i i it sounds good technically user interface: . marketing: but it's it's not what they want and So , second point is they still want it it to be technologically innovative , so maybe it's sort of related to what you've said with the speech recognition and so on . Wha what we really see this year is that everything from clothes to shoes and furniture is is inspired by fruits and vegetables , industrial designer: Ah yes . marketing: okay , so I think we really have to take this into account for the design of the the thing . And then if if we take the ordering or the ranking of all the points , fancy look and feel has , on a score of seven would have six as importance . marketing: So we see fancy look an look and feel is the most important one , and then if we combine this with the fashion from Milan and Paris industrial designer: And fruit and vegetables yeah . And the other point I haven't mention is people wan want to have a spongy touch , industrial designer: Spongy 'Kay . industrial designer: Yeah , but the problem is which kind of material do you need to to be spongy ? marketing: Yeah thi this is this would be like industrial designer: Pla S marketing: plastic-like , but rubber , mayb maybe , you know , rubber-like industrial designer: Very stuff Okay , rubber rubber desi okay , yeah . marketing: Okay , tha tha that was the main point , I think , from the trend in fashion . So , as you say you want something technologically innovative , maybe using solar energy and with battery would be something interesting , industrial designer: Yeah . project manager: cheap imprint so you s you propose low level chips would be enough to have something working well . industrial designer: user interface: marketing: industrial designer: No wood but Plastic ? marketing: Maybe not no wood , but ma maybe not the part you touching you know . industrial designer: Would some user interface: Pla project manager: Maybe you industrial designer: I think we can have wood for example in the bottom and , you know . marketing: But still y project manager: Th The feeling is natural , industrial designer: Yeah , it's natural marketing: Yeah . industrial designer: And it can be correlated to energy , solar energy , so for the marketing aspect , you know , saying that it's ecol marketing: Yeah , it's not exactly right for the spongy point of view . marketing: But we could maybe have both like part of wood and some rubber for the buttons , industrial designer: Okay . project manager: and what about the user interface concept ? industrial designer: Google and project manager: Google and fancy ? industrial designer: and fancy , f how about the the voice ? And project manager: Because I think that with the voice and gesture recognition there are still some disadvantages with this . industrial designer: maybe we can do some marketing studies asking people if they're interested user interface: yes . industrial designer: But and the problem is I I'm we can infer i if you have v voice control why not to put it directly on the the T_V_ , so speak directly to the T_V_ and you don't need a remote control actually , project manager: Yeah , industrial designer: so . industrial designer: But it will be embedded on the T_V_ and not on the remote control , so . project manager: So maybe we'll just focus on the Google controller plus the fancy controller , marketing: I dunno . project manager: maybe try to mix them these two concepts together , just in one and do a remote control with solar energy and batteries and with lev low level chips and wood . project manager: Yeah , I think for these supplements the solar energy would be something quite interesting and not maybe too difficult to add . And pf what can we think a supplement to marketing: What interface ? project manager: Yeah , for the interface something added value . It is just , you know , it is not the most important , but it can be a part of project manager: With a module ? You mean the remote control with a mur module if you want you can just use industrial designer: Yeah , yeah . So the next meeting will start in thirty meeti minutes so we'll you will all have to work in in your direction . So you will have to work on the look and feel design , to have the easy to use , powerful and fancy remote control with some added value such as the simple vocal commands recognition . project manager: you will have to work more , Baba , on the spongy way to to add spongy touch to the buttons industrial designer: expensive buttons Yeah , to make some new project manager: and try to find maybe a nice shape for the wooden remote control . project manager: And remember as as I said last meeting , we really have to build a fashion remote control and the colour of the the society will be really it will be seen in the remote control . project manager: So you will have Baba and David Jordan you will have to work together on the prototype and you will have next time to show us modelling a cl a clay remote control , user interface: Yeah . Yep project manager: And I think that some specific instructions will be sent to you by your personal coach
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project manager: user interface: marketing: industrial designer: - So , ready ? user interface: 'Kay marketing: No not really Just project manager: marketing: Crap . user interface: marketing: 'Kay , so whe where is the remote control ? project manager: So , we are user interface: Where ? marketing: user interface: It's here . project manager: So I will still play the role of the secretary , and we'll have first the project presentation by our User Interface Designer , David Jordan , user interface: Okay . project manager: So we'll have to evaluate the your proposed remote control , user interface: 'Kay . industrial designer: user interface: marketing: project manager: And in case if we're we all agree on the fabrica of building of this remote control , we'll evaluate the production . industrial designer: project manager: So maybe I will let the our two designers talk about so their user interface: I have slides . project manager: user interface: It's looks like some mushroom , so we call it mushroom design . project manager: Genetically modified mushroom I will say , but user interface: Next a mo marketing: Yeah . In the traditional key traditional controller use button to to select the channel but now we have a s circle , so we can turn this ball to t to select channel . this sta this triangle base is very stable , so so it's it's it's unlikely you cannot found it . So it's v , you can put it in the table so you can turn the the ball to cha to select the channel and there's some cute button . You c can can you can see the the shape of the buttons n is a mushroom , so project manager: Everything's mushroom . industrial designer: Yeah but it's not like really mushroom because you have you know like lemon shape , you know , centre is yellow and t d user interface: Yeah project manager: Okay . user interface: Yeah , th that's why if you put it in the table , be careful , somebody will eat it . project manager: industrial designer: I don't think I hope nobody will eat it You know , to integrate the fruit aspect , you know the the in project manager: Oh . Inspira inspiration is industrial designer: And inspired colour project manager: industrial designer: and and very sophisticated material , so . project manager: industrial designer: So what we w what I can add is that , you know he talk about what is outside , so what is inside is what we dis what we talked before about , you know , the chip , user interface: Yeah . industrial designer: it is a low level chip , and user interface: So we cut it to see . industrial designer: You know wi the low level chips inside and you know the L_C_D_ button and the i user interface: Okay . Here ? project manager: And where is the solar solar cell ? user interface: marketing: But we say we sa we said solar . project manager: Where is the solar cell ? industrial designer: In fact this this this this is a kind of you know revolutionary solar receptor that we can put outside and project manager: Oh . Do you think it won't be It won't cris increase the price ? user interface: Okay marketing: industrial designer: I don't think so , project manager: Okay , we'll see after . So project manager: so , mister money , what's your opinion according to this remote control ? marketing: Yeah . industrial designer: user interface: marketing: we gonna try to measure how good it is instead of just talking about project manager: industrial designer: marketing: we had three keys key points to for this remote control design , user interface: marketing: and first one was project manager: marketing: So w we'll try to judge this feature with a one to seven scale , one being no , I think . marketing: Do we have a fancy look and feel , according to you ? user interface: Yeah , I think so . user interface: Yeah , the shape is unique , and the colour marketing: I'll agree it's unique , but is it really industrial designer: Is it really fancy ? user interface: So it depend on how d do you define fancy . user interface: industrial designer: But it's you have the lemon aspect of this th this this thing . user interface: project manager: Maybe if you change if you take the buttons out , and maybe do things like that industrial designer: Do Don't do that , please . marketing: I dunno where the lemon is , but industrial designer: I it's it's i this shape is a lemon like , so user interface: marketing: it's not obvious . user interface: marketing: If industrial designer: Because i marketing: I dunno , maybe improving the texture of like having it less smooth or project manager: Yeah . project manager: And you know , you have the finger here , with the buttons ? user interface: Yeah . project manager: What's the use for that ? industrial designer: I have no idea , so . If you want to turn the ball , it's very it's very convenient for you to to to turn the ball to change the channel . project manager: industrial designer: I have no idea what project manager: And where is the voice recognition ? marketing: Okay . user interface: This is microphone array marketing: First one is we have to judge the fancy look and feel . Is it better like that ? marketing: project manager: Looks okay , industrial designer: So we can we can say t user interface: project manager: let's say it's a pineapple now . industrial designer: The colour , is the colour acceptable ? marketing: No , the colour is okay , that's fine . marketing: it's project manager: It looks like a marketing: but I would say there is more too much red . industrial designer: It's too much red ? marketing: if industrial designer: In the basement ? project manager: It looks like a pineapple with cherry on top . So , from one to seven ? industrial designer: I will give I will project manager: Seven is the ma the maximum ? industrial designer: I'll gi marketing: No , seven is false and one is true . marketing: Then let me industrial designer: What other marketing: The other criterion is is it technologically technologically in innovative . industrial designer: Is it easy to use ? project manager: Feasible ? You said previously that you there's microphone inside an industrial designer: Ye Embedded . project manager: and you have the there's the technology inside that recognise simple vocal comments ? user interface: Yeah , yeah . project manager: And you can turn it so maybe it's techno technologically innov innovative ? user interface: So you can capture voice yeah , you c industrial designer: Oh yeah , yeah . industrial designer: And I think you you've never seen a rou a round remote control , so it is I marketing: Yeah bu but when you say technologically it's more I dunno , in the core , or single . industrial designer: I think technically it's acceptable , so project manager: Maybe two ? industrial designer: Yeah . marketing: So using the same scale , two ? project manager: Two ? I would say two industrial designer: Two , yeah , two . project manager: It's better like that , isn't it ? user interface: marketing: Now maybe the most critical one . industrial designer: Most marketing: L last one w I would like to judge is is it easy to use ? industrial designer: Eh , for th the vocal command yes , it's might be easy . marketing: Yeah but this this turning can you can you just re explain me the project manager: industrial designer: As a principle . Yeah but how how intuitive is it to turn things to change channels ? user interface: You just tu turn d d industrial designer: I think maybe if you he project manager: Oh , ok I understand . marketing: Like if you want to go from user interface: project manager: You take take the remote , so industrial designer: If you hear some click project manager: and you can turn like that to change the channel ? user interface: Yeah . marketing: Yeah but imagine you y project manager: I think it's quite easy to so s zapping , but maybe it will be too fast . user interface: marketing: Yeah I'm I'm no I'm not definitely convinced it's it's the best way to if you wanna jump from , I dunno , one to twenty ? industrial designer: Oh yeah , that's difficult . marketing: How can you go directly to twenty , for example ? user interface: No , no , no . industrial designer: Yeah but y how you need to know I marketing: But if you're fro from two ? user interface: I if if this is a channel one . industrial designer: And you you can marketing: Yeah ju just imagine you have fifty fifty channels project manager: Oh yeah . user interface: So you got how many degree you you it project manager: Yeah but y but you have to go through all the channels if you want to go industrial designer: I think you can if you have a scale , so user interface: No no , you don't have to y no it's when you when you stop t when you stop , the the turn , project manager: How d how do you know this angle is th is the correct one ? user interface: It's it's very easy , because you kn you know how many channel are there in the marketing: So you you count one degree , two degrees , no . You can say fifty and fifty it's okay , so marketing: Yeah voc vocal command is okay . But w we've said previously that maybe it's not going to be th l the main user interface: There's also a number , you know . project manager: Yeah , but when you're zapping you're changing from one channel to the other , so you're passing through all the channels . So , when you say I want to go to the channel number twenty that's you've decided to go to channel twenty , so you can say channel twenty , or channel four , because you really want to go on this channel . project manager: But if you really want to to do zapping you you don't really know what you want to do , you can turn it . project manager: Just go through all the channels and maybe stop if there is something interesting ? industrial designer: Yeah . industrial designer: And but I'd user interface: And also you can , if you i project manager: yeah , what's what's this cherry ? user interface: You ca you can turn this . industrial designer: S But I di I didn't see where the t f the turn off t turn on turn off button so much activates user interface: This is from one channel to industrial designer: maybe one of the user interface: Yeah . project manager: marketing: Yeah , but it has to be on to recognise fas industrial designer: project manager: Most of the time you have the yeah it's a sleeping remote control . industrial designer: Easy to use , it's very relative but three it's fine , I think , it's reasonable three . marketing: So reasonably , is four , is one ? industrial designer: Three f three for me , it's o it's okay . user interface: project manager: And what's your opinion ? industrial designer: Will you give four ? marketing: we wouldn't say , those are sort of agreed but this one would be more five to me . industrial designer: Five ? Yeah , so maybe if user interface: w w what do y what you compare with traditional tr traditional controller ? marketing: Yeah . If you use traditional controller you have to put a button , but now you don't have to put button , you have you just turn the turn the ball . industrial designer: Yeah but y you know user interface: There's two kind of balls , marketing: So you have user interface: the smaller the the the so you can c you can c you can control the scale . user interface: But in the traditional controller , how do how can you control the scale ? marketing: by pushing zero after after the first one . user interface: Yeah , industrial designer: And that's user interface: yeah , yeah , y you you can do it , but you can also do it in the b if you you do not wa if you do not want to browsing all the channel you can just p there's also a button here . user interface: Yeah , this function is just for your browsing , from one channel to th the next one , the next s sn s , the th the third one . project manager: Previously you said that turning this was the fine marketing: Yeah , if you're changing your mind . user interface: there's different scale , so you can you can choose how much do you want to sc marketing: Okay . marketing: Yeah but then when you turn turn it project manager: Oh user interface: project manager: Yeah , no no , no . You know tha that's the weak point , user interface: You use your y marketing: because with a traditional one you just have one hand . project manager: Yeah , but nobody would be able to take it in the pocket and bring it in the kitchen and say I've lost the remote control . project manager: industrial designer: it's the next prototype , maybe we cou user interface: Okay okay , okay . project manager: marketing: Okay , so industrial designer: It need maybe some wo further work , but it's marketing: Yeah , especially on the easy to use industrial designer: Yeah , s yeah . industrial designer: Yeah , b I think project manager: But I d m I think that it will be good to do some more work to transform this into a pineapple . So as we all agree to accept , under certain conditions , the prototype , we'll have look to the final sh financial view . As I said in the first meeting we need to have so a remote control that would cost not more than twelve and point fifty Euros . project manager: And if not if it's not the case y you would have to redesign it . project manager: So , just have a look at the okay here is the Excel sheet , so industrial designer: project manager: so it has the energy source . project manager: Kinetic , we don't have it , I suppose , industrial designer: No , project manager: but we have solar cells . project manager: how many do y do you need , solar cells ? Do you think one would be enough , or such as as number of branches ? industrial designer: I think in each ball you have three project manager: Three ? industrial designer: three yeah , three , yeah . Single simple chip on print ? Just one would be necessary ? industrial designer: S s simple , simple , yeah . industrial designer: Is it marketing: industrial designer: Is sh it marketing: So we are all already nineteen . project manager: Okay , user interface: project manager: just keep on going , just to have an idea . industrial designer: Is Yes a wooden pl I and that's project manager: Well industrial designer: There's no wood , so plastic just only , I think . project manager: yeah , but what what about case ? Uncurved , flat , single curved , double curved . project manager: wood ? industrial designer: But it's yeah , a a rubber marketing: Rather four buttons . industrial designer: Y you tu you turn you turn it , so user interface: No no no , it Okay . project manager: Yeah , maybe two scroll wheel , as we have the coarse coarse to fine scroll wheel . project manager: I think we s if we keep on adding things industrial designer: It's okay . project manager: so we have to marketing: Yeah w one of the m key point is solar cells . project manager: Maybe if w t if suppose if we change and we g put just one ? marketing: Yeah . marketing: just imagine we have industrial designer: So user interface: We have to delete the the sample sensor , I think . project manager: no ? marketing: Yeah but this one one of the feature we were not really user interface: Yeah it's the one it's project manager: Okay . industrial designer: Because it seems that this can be marketing: Yeah , if project manager: Or it would be better . project manager: So , do we need special colour ? marketing: Yeah , that's one of the requirement . user interface: We we can we can we c marketing: We could turn we could turn everything in either yellow or black . project manager: I think so we need if we try to have a kind of industrial designer: marketing: Yeah , one . project manager: So if we have all integrated i in the scroll wheel and push button , it's industrial designer: One . I can remove maybe f you have five with push buttons , so we can just , I dunno , try to modify some of them to have yeah . marketing: Okay , so what's the bottleneck ? user interface: How about we change the sale ? marketing: Double curved . user interface: marketing: project manager: I think there's a problem with the push push button . project manager: So yeah , you will have marketing: So we have one button , industrial designer: One s one scroll wheel , so marketing: one wheel . It think we we've done good job , as the cost is user interface: Cou could we have look project manager: twelve fifty e user interface: Could we have look at the p the the prod the p the cost ? marketing: Yeah y actually it's wrong . user interface: Wha what industrial designer: It's fine , twelve fifty user interface: yeah . industrial designer: The solar cells , r is i is it ? user interface: Yeah , I think it's not t t project manager: I think , yeah . But it would i be interesting for our marketing team , to make a lot of advertisement concerning these solar cells to be industrial designer: Yeah , to be able to si to sell it . marketing: That's nice argument , industrial designer: Yeah , with mi marketing: but if it's it's still four our of twelve . industrial designer: user interface: project manager: So it's easy to use and powerful , as the remote control a has only one button . industrial designer: We've done it with it is under the if it was low , high or so . project manager: Now industrial designer: So So what are we going to do with this project evaluation ? project manager: So marketing: Well I think we have just have to discuss if industrial designer: Okay , okay , it's fine . project manager: Yeah ? Was it a nice way to create your remote control ? industrial designer: user interface: Yeah , it's it's good , to to create a control instead of a computer . project manager: industrial designer: Yeah , I think I find it really funny and amazing and interesting to go through all the process to from the beginning to the end . project manager: And for the marketing guy ? marketing: tha that was good but we should have more brainstorming like meetings , maybe . project manager: And new ideas about new products , maybe , wi which would be fashion and and yellow . I think you can think about a yellow T_V_ now after a fruit T_V_ or I dunno . user interface: project manager: user interface: industrial designer: It can be an interesting I don't know project manager: Yes , just lemon . user interface: Yeah , but y you know the traditional T_V_ it's industrial designer: It's flat , user interface: Yeah yeah it's flat , project manager: Squared ? user interface: yeah the shape is very boring . user interface: Could we come up with new T_V_ with such as this kind of T_V_ ? industrial designer: Yeah . user interface: So you can you have base , triangle base so you the T_V_ you can marketing: project manager: Ah , the lemon T_V_ with the pineapple remote control . industrial designer: But I think it's good to follow the f flow and you know make it now and after , you know , if the people change their mind you change also the product . marketing: If you have a lemon lemon T_V_ for industrial designer: We can think about T_V_ with you know where you can change you know the aspects o like for the cell phones , you know . industrial designer: Yeah , you customise it every ti so every ti if people change , you just change the appearance , and y y you can keep user interface: marketing: Yeah , yeah . industrial designer: Yeah , you can keep the global appearan project manager: Yeah , and following industrial designer: The mood of persons , the fashions project manager: . project manager: It's interesting , maybe we can create a a line of T_V_ with a a tr industrial designer: We int Yeah , T_V_ , yeah . A T_V_ for autumn and a T_V_ for winter , you know , so it's user interface: Yeah . project manager: So user interface: marketing: industrial designer: project manager: do you think you can celebrate your creation ? user interface: And you can celebrate your leadership . marketing: Yeah , I think it's project manager: It's maybe a little bit expensive . industrial designer: Wh really ? project manager: industrial designer: It should be it should be fine , you know , actually . industrial designer: user interface: marketing: industrial designer: I I think I like the the colour a the colour are very good , so actually so project manager: But don't put sugar in it , it's not working . industrial designer: I p is th y project manager: Yeah , but the colour , I think the colour is more is most important , industrial designer: the the yellow ball thing that marketing: project manager: because I I don't think you have ever seen something like that before for a remote control . It's yeah but it I don't think it's such a problem just putting the logo somewhere . industrial designer: f like y we can we can put some double R_ project manager: Yeah , but we decided to have something yellow and red , for the costs . project manager: So maybe we can just integrate it on th on one side , the double R_ . project manager: So we have the logo , we have the colour , and we have the fashion in electronics , user interface: So we have to give a project manager: so we have the slogan too . project manager: Yeah industrial designer: project manager: th no , it's the it's the pineapple control remote control . industrial designer: Oh unid unidentified remote control , so marketing: It's more appropriate , somehow . I can hel I will try versions so to see how easy easy to manage user interface: Okay . Yeah you told me you h you d you d you lost your control your T_V_ industrial designer: Yeah I always lose my Yeah , so so i if it is a universal one I can use it with my T_V_ , so it would be user interface: so you need to buy one . project manager: One thing I like is the shape , because you know it's not like the the remote controls you can put in your pocket , on in your jacket . industrial designer: it's will enlight your house , your home and your T_V_ , so . user interface: project manager: I think it it would be interesting to just to see if we can if people will buy this one , and maybe add some features to it after yeah . No ? project manager: So I think we have finished the designing and the evaluation of our remote control industrial designer: Okay
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So , we're here today to to have our first kick-off meeting about this new project we're going to tak to talk about in a few minutes . So , we are going to go through this agenda and mainly first to to make to to be used to the tools available in this nice and smart meeting room we have here . During each step of each design we wi you will work s separately , individually on your specific tasks and will m we will meet to to discuss and take decisions about what you've you've you did and what we will do next . So first , we have to to train ourself with all the the tools availables in the in this nice meeting room and particularly the the white board so we are going to go through the white board and take some s some notes or do some drawings . Well , I don't really have a favourite animal , but project manager: You have one in mind ? user interface: I think I have one in mind , so I'm gonna about the spider because you can actually draw it pretty well in the corner of a white board . The spider has a spider lives in a web and it has eight legs , and it can move all about the web in two dimensions . There are some spiders that live in like that have like kind of a a big ball of a of a web . And the other thing is some spiders can actually fly like they have they let out like a stream of like the web building material but it's it acts like a parachute so they can actually kind of go and find new build a new web somewhere else . So I think they did this in in Charlotte's Web that movie that little well it's actually a book first but at the end all the the spiders kinda flew away . Guillermo you want to ? marketing: 'kay I dunno why , but when I was a child I I wanted to be a a panther project manager: marketing: not a pink panther , industrial designer: But don't you think it's very difficult to draw a panther ? marketing: or maybe yes . user interface: industrial designer: user interface: Maybe it's happy 'cause it just ate someone . Actually , honestly I I I dunno what's what's his it's be behaviour , I dunno if if it's the male who who hunts or it's the female , I I I have watched that lions di didn't hunt it's the the female lions who who hunt , so but I like it because it's fast , and it's black as well , so it can he it can hide itself very easily and it's it's it looks like powerful , strong , I dunno . I I watch a a film about a black panther when I was a child and I was in that age when everything was shocking me a lot . project manager: user interface: So you don't like pink panthers ? marketing: I like it . I don't know whether there's any dist there should be any distance or not , but I think this is the easiest . It seems that elephants are pretty friendly and they they have one very important way a different way of walking . So when they walk , wherever they are going to put their first feet , the second feet will always be . At least few few hundred years ago when there was no means of transportations or something , or when they had to carry huge loads from one place to another , elephants were very useful . user interface: So is this an Indian or an African elephant , 'cause you haven't drawn the ears ? industrial designer: There are two kind of yeah , they are very different , Indian and African elephants . And then there's a difference in the trunk of the animals , these elephants who are Indian and So at some for some elephants it's the trunk is having one Do we have some message there ? project manager: Yes . project manager: Yeah we'll discuss a f a fly or do we'll do another meeting abo on elephants . project manager: So user interface: project manager: so another important part of the project is about money , and about so about finances . So we should target selling price of twenty-five Euro for this remote control and we have which which would generate a profit of of fifty million Euros , okay . user interface: So could I just ask one question , is this a stand-alone unit that we're gonna be selling ? So it's gonna be you already have a T_V_ but you're buying an extra remote control for it or something ? project manager: O this is the next topic we have to discuss exactly , user interface: Okay , alright . Should be should should it be specific remote control to some specific device ? Should it be a universal one ? And etcetera . So so I'm waiting for your for your inputs very quickly because we have only three three minutes to go . user interface: Okay well , so , it seems the the first thing that they've kinda specified is the price like based on how much profit we wanna make , which seems to a kind of a little strange if we don't know what the the product is yet , but I guess if that's if that's the requirement that we need to to design the the product to actually fit that that price bracket so , I guess we're gonna need to find out what's actually you know , what people ar are willing to pay for what kind of product they're expecting for twenty-five Euro project manager: Okay . user interface: because it seems quite a lot for a remote control , project manager: Okay I think this is more a job to our user interface: so it's project manager: market person yeah . project manager: So it should be the topic of maybe of the next meeting just to to have an overview of this and in which direction we should go . we'll have a new meeting soon and so the work every every of you ha have t d to do . So you have to work on the on the working design , you have to work on the technical functions , and you have to work on us user requirements specs , alright ? marketing: Yeah
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So basically we we are not decided if w we should go for a universal or specific remote control , but I have new new i inputs for about that topics . And basically we decided to to go to individual actions for each of you so Industrial Designer should wor was supposed to work on th on th on the working design . project manager: The U_I_ guy also work on that , yeah , and for the mar our Marketing Expert should deliver some specs . So , I just put d quickly Remo , but if you have any o other names that we co could decide for just to to keep something fun for our project we we should we could discuss quickly . marketing: I was thinking of the user interface: Especially if we're selling into the U_S_ market becasue there's a lot of Spanish speakers there . M_A_ ? M_A_ ? marketing: A*_N_ yeah D_O . marketing: It doesn't it doesn't sound cool for me , project manager: What does it mean ? Oh . marketing: but maybe for a Spanish for I for user interface: What does it mean in Spanish ? marketing: Control . 'Cause it also like in English it sounds like you know the man's tool you know because you know men like to have control of the remote marketing: But , yeah . project manager: So , let's go for Mando ? Yeah ? No objection ? industrial designer: Yeah , yeah . So user interface: And we could have some like you d you could have the fonts you know special , so you have man in like in in in one o in one font and then the O_ as like project manager: Okay , I think this is user interface: Although you don't wanna cut cut women out of the potential buyers though , project manager: Okay . user interface: do you ? So industrial designer: Yeah they are the most T_V_ watcher . marketing: But yeah project manager: I I think this is more a question of of look and feel . marketing: it project manager: Something that should be addressed later We should we should go to other for the other topics . We need to know who we're selling it to before we can really decide on a project manager: Yeah okay , so let's stick f to Man Mando for the name user interface: . So , who want to start ? user interface: project manager: So maybe we could start with the market , yeah . marketing: Okay so yeah I will I will give a brief outline about what I what I prepared for this meeting . I prepare a marketing report and we have to find the weaknesses and and the the improvements we could do to the current remote controls . And also I di I did a study with for the incorporation of new technologies it seems that the remote controls have been have remained the same for the last five , ten years . So and they they admit that the the they should s they would spend more money in a fancier remote control , which is which is good and it's interesting point . Also the people are worried about about the R*_S_I_ disease , which is if you repeat the sa the same movement , which is not a with a not very appropriate device , you you will have problems whe when you will get old . They are also they get angry very often because they lost the remote control very often , so I think it would be a good point to to l to to find a a solution to any beep any alarm or something incorporated to with the remote control every time it it get lost . marketing: And also I found that young people the the younger people are the more interested they are in incorporating new technologies in the in the remote control . marketing: So in my opinion the Mando this Mando shouldn't be very small because the smaller it is , the more like the the liklier it is to get lost . people also complain because they they they all have the same size of the buttons for buttons who w which are not very use like f memorising channels or or this kind of actions which are not very often but they they shouldn't they shouldn't have the same importance in the in the in the remote cont in the remote control . So it may be interesting to to think in a in both prototypes , for right and left handed people . user interface: Well th the on the thing is though , most remote controls are used by more than one person . So unless you're kind of targeting single people you know you're gonna maybe marketing: Yeah . marketing: I dunno I th Anyway I think it could be int interesting to to release some a a small fraction of of this remote controls . marketing: Sorry ? industrial designer: A universal design , which is which is good for both the hands . user interface: Still shaped for yeah for your hand but not for a particular hand , right ? marketing: Yeah . industrial designer: Yeah ? That's right , whether it's left hand or right hand , marketing: Yeah . industrial designer: but but don't you think that the two points are clashing , one thing you are saying design should fit the hand shape and it should not be very small ? marketing: Sorry ? industrial designer: The first and the third point , they are clashing . user interface: Well it means like , this remote here is kind of is very thin and long so instead of having you know you might have it kind of a bit bigger industrial designer: - marketing: Yeah , like user interface: or , you know , with maybe some some finger molds or something . project manager: industrial designer: So it means design should be similar to the traditional ones ? user interface: industrial designer: Little sleek , longer ? user interface: industrial designer: And it should fit the hand . marketing: No no I was thinking of so like something project manager: Something with the shape of the palm ? industrial designer: - - user interface: You could even have some buttons like you know on the sides and everything , project manager: On the sides . project manager: And then finally marketing: And finally , the incorporation of a L_C_D_ or a speech recognition system in the remote control could also be interesting , but I don't know if the budget would be large enough . First I'm just wondering about the L_C_D_ stuff because because marketing: But most of yeah most of the young people to thirty to thirty years old were really interested in this kind of technology . project manager: Yeah , so maybe it's a good time for me to to bring you to some new new informations . We had the new requirements from the so from the head offices of the company , and so they wanted so they want to they would like to be restricted to T_V_ . project manager: so they want us to restrict the remote control to T_V_ only because of time limitations . So we have also to focus more on the internet aspects because well well te teletext is outdated now and finally , it should be clear that the corporate image , that means colours and logos of the co our company should be clearly inde identified in the product . So user interface: I was still I was still working on this twenty five Euro price point because I think actually having looked at some of the remotes out there , this is quite a low price if if we're maybe I can get to this in my presentation though , project manager: Yeah yeah . project manager: Okay so let's keep in mind about tha that that this last point about L_C_D_ and speech reco user interface: Yeah . I think even even if it was within budget do a speech reco rec system it might be a bit difficult because if you think if you're watching T_V_ you're gonna have a lot of this background noise from the T_V_ which might interfere with the project manager: Sorry , what is your ? user interface: participant three . You might have some background noise from the T_V_ which will make the speech recognition much harder , so . user interface: Oh you press a press a button to talk , and the the T_V_ the T_V_ sound turns off . Means you say you should say like does that , remote control being on or be on kind of thing , and then remote control comes in the picture for the speech recognition . user interface: Okay , so , could I describe the mouse maybe be easier to project manager: Sorry ? user interface: could I use the mouse , or project manager: yeah . industrial designer: project manager: user interface: Okay so while researching this this topic I first of all just thought of a couple of things that I would like to see in a remote , and just looked to see if they're actually available in any current remotes , and then also searched for which are the top-rated remote controls on Epinions dot com , which is a a you know a a customer written basically review site . So there's a pretty wide range of remote controls these days and and this remote control on the right here is is one of the more extravagant , but it's not really it's by no means you know on it's own in being so expensive . project manager: Looks like a P_D_A_ ? user interface: So yeah it doe it's well basically all the functions are controlled through through the L_C_D_ screen except for the really really kind of main functions , which have a couple of of their own buttons . and if you look at a lot of the universal remotes out on the market , I know we're working on television remote , but a lot of the universal remotes out there have have these L_C_D_ screens which kind of helps when you're using multiple devices I suppose because you can have multiple kind of functions d different functions on the screen at different times . But the thing that I find most interesting about this remote control , and it's kind of difficult to to see in the slide , but it has a scroll wheel on it , which is kind of like a mouse scroll wheel , which I think is it's a really kind of important design aspect is it's 'Cause the thing is what a what we the presen this presentation we had is what we want the remote control to actually do . user interface: the I think that a scroll wheel is actually pretty a pretty handy way of of changing the channel . 'Cause I know when I when I use the remote to change the channel I very rarely use the numbers on the on the pad . user interface: because most channels are you know two digit numbers and you have to press you know a special button to enter a two-digit number , and then two numbers , so that's just it's annoying . Now the the scroll wheel is is much more useful if you have an L_C_D_ screen , and this brings us to the the point you were mentioning before about the internet capability . user interface: One possibility , if we now we need to still talk about the price point because obviously a lot of this stuff can't be done for twenty five Eu Euro , but one possibility is to download program information into the L_C_D_ screen so that instead of actually saying I want to I want to go to channel thirty seven because I know this programme's on , you know , often you don't know what ch what channel it's on , or you don't know what's on . If you have a list of of programs on your L_C_D_ screen you just scroll to that program rather than to a channel . So if you think about it's kind of like a you know in mobile phones now you don't use you don't remember people's phone number , you remember their name and you go find that name and ring it . project manager: user interface: So this would be pretty kind of a handy thing to have , but we we really need t to discuss the price . So , there are there are cheaper this is another multi kinda purpose remote control where it's it's it's very simple , there's only a few buttons , but al each of those buttons does something different in a different context . So this is something else we might wanna consider , is really kind of limiting the number of buttons , because this is the top rating universal remote control on on Epinions . It it's really maybe worth thinking about limiting the number of buttons as much as as possible because really I think people want to be able to find the button they're looking for without even looking at the remote control . And was saying before about having different size buttons for different you know frequently used tasks , but I think also you know the location and and shape of the buttons is important , but also the number of buttons . So if you have too many buttons it it it increases the the difficulty of finding the one you want . user interface: Yeah well we will have a bit of a simpler task in that we're only doing a television remote control . I think maybe one option is to have you know a little flip-open door that that you have hidden most of the time , but contains the extra buttons like , say , the number buttons for instance . user interface: I I would if I had my perfect remote control , I'd probably just have no numbers at all on it because they're just in the way . Maybe you know I although I do also find flip-open doors a bit of a pain because sometimes they can break off or or whatever , but maybe a door that you can you can permanantly remove or permanantly have on would be good . user interface: but I think definitely you need to to keep the buttons down to a minimum , but not not let that kind of interfere with the functionality of of the device . marketing: H I think I think that the tr the transition to this to this new remote control shouldn't be very very abrupt very hard because w if people see a remo see the see a remote control without numbers they will think it's very difficult to learn very difficult to very different build very different to the traditional industrial designer: It does sampling out of the . If you if you have the right advertisement showing how how how easy it is and how you can , you know , navigate to a program without the numbers , then people might say that looks pretty easy . marketing: If y project manager: Okay , can you continue , please Mi ? user interface: So , but marketing: user interface: yep . okay , so , I think one of the really kind of useful things you can do with with internet connectivity would be to have this a programme driven interface rather than the channel number . So if we can have a higher priced remote control I think that would really be worth something that would be worth implementing . there's the L_C_D_ screen , which maybe maybe is too expensive , but I think also at the scroll wheel , I haven't mentioned it here , the scroll wheel could be used without an L_C_D_ screen , just for changing channel numbers easily . I think even that , project manager: user interface: that would be a fairly cheap thing , compared to an L_C_D_ screen , to implement , project manager: And the other thing , you say we need to we need to keep it just television , but I think one maybe one option , since this is supposed to be a kind of a fashionable device , is you know there's a certain kind of cool or wow factor that you can kind of you can have with technology , and maybe we wanna make it something that's extensible to do other tasks . Say you have like a little another little kind of base unit that can also receive signals as well as the television where you can , say , change the lighting in the room . You know that would be something maybe you could sell as an extra , so that it doesn't have to be part of the initial development , but , you know , later on you could you can you know you also , selling the potential of the device . Then you say potentially you can then do other cool stuff like change the lights , I dunno , close the windows , whatever , turn the heating on , and , I think that's something we may need to have as as at least as an optional extra to to kinda make our product cool , since we say we're putting the fashion in electronics . project manager: user interface: industrial designer: So most of the things which we are discussing about is speech recognition , that means on my own I project manager: This one ? industrial designer: yeah , it should be . industrial designer: Okay so the working design is user i interface could be of two types , one is the usual press buttons which are there so that the user feels that he is knoing doing some he is knowing about that technology . So he is pretty comfortable if he wants to get this , and on top of that there there could be a speech recognition technology also being sitting on the on the remote . So the old kind of users who don't want to have any changes , it can it can be useful for them , and the new users , as our Marketing Expert was saying , they can use the new gizmo which is speech recognition kind of thing . project manager: Okay , sorry to interrupt you , but we have seen before that there is a new way of interacting that use wheel . project manager: industrial designer: Means we can have , depending on the cost , how much we can afford , we can have different kind of interfaces . So if you go to the market and you say that buttons are there the people know what it is , project manager: industrial designer: and on top of that if we are having extra functionality people are willing to shell that twenty-five Euros money which we are thinking . So anyway that is the first , user interface could be of more than one type , and yeah that means we can do the on-line changes which which cannot be done now actually . And for voice , limited vocabulary automatic speech recognition system is required and we require a microphone also to be sitting there on the remote . project manager: Do you think that performance of such systems are enough to to target well of such technologies is enough ? industrial designer: yes , if it is limited vocabulary usually it's enough . industrial designer: Yeah we we can target , means we can target ninety five percent accuracy or somewhere ninety seven perc project manager: Well wh I imagine also that the microphone will be an ambiance a an ambience microphones user interface: . No it it could be little d yeah it could be project manager: So it could be s a few centimetres . user interface: Well one one other thing that that speech recognition could really blow out the price for is when you want to sell into other markets , though , industrial designer: That's right . user interface: because , I'm not sure exactly where we're gonna sell this , but I presume it's not gonna just be English speaking countries . user interface: So then you have to s you know , you have to train models for industrial designer: - it's more like , means there are different speech technologies which are existing so D_T_W_ could be kind of which is the easiest . So you have to store some templates on the on the on the chip itself , and it's just dynamic time warping where you try to find out what it is , instead of having a model which has to be trained and being a micro-controller . We are having a power button and the switch , which is not much , user interface: industrial designer: and then we are having the which is to indicate whether the power is on or not . And then there are two kind of things which can be so one is the button interface which has not been shown because because of lack of time . So now where the A_S_R_ decoder is sitting , similarly there are different kind of interfaces which could be there . So there is A_S_R_ decoder which could be there , and then there could be another scroll button scroll scroller , and then there could be buttons , and all of them they will just do the decoding and put it in the math put it in the proper message format . And then there is there is the chip which is sitting , the green one , and it converts it into bit codes , and that bit codes are sent by the infrared device to the receiver . So this was the my personal preference was that we can have A_S_R_ sitting there on the remote control . project manager: user interface: You know I guess you could actually train the remote control as you're using it by saying you know turn volume up , and you press the press the button industrial designer: Yeah . user interface: like s people teach sign language to kids f well , by speaking and doing industrial designer: Yeah but as soon as you try to put the microchip kind of thing or something the price will go up . project manager: So your your opinion is that we should go for special condition technologies ? industrial designer: Because yeah the reason is that if we go into the market means though I don't have much idea , but as he the Marketing Expert presentation was marketing: I'm sure if you can sell a a speech recognition remote control for twenty five Euros everyo everyone will s will buy it . user interface: Actually I'm not so sure industrial designer: So if we go with just the user interface: because I'm the marketing: I'm sure . user interface: you know if I was using a remote control to , say , turn the volume up because I can't hear it very well , I don't really want to you know drown out what people are saying by talking you know when I'm when I'm instead of pressing up on on a remote control . You know if there's some there's some dialogue all of a sudden that I can't hear , I'm trying to actually find out what's being said , project manager: Yeah . project manager: Okay so marketing: Yeah but you know the the average frequency of pushing buttons , it's about user interface: Well it depends if it's a remote control th marketing: it's about eighty eighty eighty pushes per hour , or something like that . user interface: Maybe if the remote control is something that y you don't actually have to pick up anymore , that would be a a useful feature of the speech recogntion . marketing: user interface: If you can leave it sitting on the table and you don't actually have to find it , then that could be . project manager: so if I if I kind of summarise everything we've de we we said . We need we need to have remote control which is fanc fancy , which is which is easy to to hand not too small , not too big . We should bring new technologies for young peoples , and as we have also requirements to to use to to push thr toward the internet . And also , a very interesting things I I I've seen on on on the one of the comp o our competitor is this wheel that we can use to navigate . So so my feeling is that re regarding costs budget we have an an an target price , it's not possible to go s to go to L_C_D_ and also to go to automatic speech recognition technologies . Because in fact as we are targeting T_V_ in fact we can use T_V_ screen as a screen to feedback to to give some feedback informations about what we could have . If we we don't unless we have some input some video input to the T_V_ or we have control over the T_V_ then we can't actually display that . Like if we if we produce the T_V_s then then yeah we can put you know menus up up there , but otherwise we need to actually have some kind of something sitting in between the video signal and the and the T_V_ to superimpose those those menus . project manager: don't we have contacts with people on T_V_ or or well systems that exist that we can use ? user interface: Well this is this is another que we still haven't really defined the remote . Are we still you say we're focusing on T_V_ , but is it still a kind of like a universal remote in that it's a replacement remote control , or is this something for our own line of of televisions ? project manager: Yeah . 'Cause even if we have contacts we can't really produce a remote control that can bring up menus on other other companies' T_V_s . What's what cou what could be the cost of well , could we fit the the targets in terms of cost if we go s to L_C_D_ on the remote control ? user interface: For twenty five Euro ? I think it's impossible . user interface: I think it would be good to know if there is any leverage in that any leeway in that that twenty five Euro because for twenty five Euro I think all we can really do is provide a very basic remote control , and that seems to be kind of against the philosophy of our company which is you know putting the fashion into electronics . So I would I would like to know if there's any chance of of increasing the marketing: user interface: of increasing the unit price . project manager: So you mean yo you mean we we should target something maybe which is which would be more expensive but re really fancy in terms to in terms to had to have really an added value ? marketing: What would be user interface: Yeah . project manager: so regarding the automatic speech recognition , I think this is marketing: Wha but what would be one question , what would be the goal of putting an L_C_D_ in a remote control ? user interface: Well th marketing: What what kind of information ? user interface: 'Cause you can have things like the programme name instead of the channel numbers , like an interactive programme guide . marketing: Yeah but mo most of the T_V_s nowadays show the show the project manager: They have tele teletext . marketing: the n project manager: Th th you have a teletext sin signal that you can that you can that you can get thr through the channel . project manager: They have t most of them have teletext , but we want to get rid well one of our requirements is to to move to teletext to to the use of internet . marketing: So what would what would appear in the in the L_C_D_ ? user interface: So you could have the name of the programme , you could have the start time you know where it's up to . project manager: The ti the start time , all the p all the programmes you could have o user interface: You could have a l even a little image of you know the c you know the the m the main actors or something marketing: Okay . user interface: so you can quickly just kind of even without reading project manager: Well I don't know if this information is available from teletext , also . project manager: Well because for the same reason that we cannot informations on the T_V_ . project manager: So so that mean w w we need an in an extra internet connection to use the remote control , if you want to browse , in addition to the T_V_ , or or it should be a special T_V_ connected to marketing: But Yeah . user interface: Well I I think if we're gonna I think we would definitely need the internet connection because even with y I don't think you could even get teletext information from the T_V_ onto the remote control , especially if we don't control the T_V_ . industrial designer: what kind of market we are targeting ? Is it that we are targeting the replacement remote market , or what ? So the remote has gone bad and the person wants to buy a new remote or because the cost of L_C_D_ thing could be as high as the T_V_ itself . project manager: Yeah , well people go to buy another remote control when they broke n broke their , user interface: If it's a really small T_V_ maybe . project manager: and they want to go t for universal one , and they take the fanciest they can have . So the com the the the committment is the following , we don't go for speech recognition technology . project manager: It is up to you to go through this this way and to to report report me back next meeting . So marketing: I think that the speech recognition technology would be cheaper the than the L_C_D_ . industrial designer: It's it's cheaper as compared to the L_C_D_ . Maybe it's cheaper , but we have no marketing: Because with the L_C_D_ you need more requirements . user interface: marketing: But user interface: Well the thing is I think I think the type of peop marketing: for the speech recognition you you don't need anything . user interface: I think the type of people that are gonna want to buy a very stylish rem r remote control with lots of new technologies are the kinda people that are gonna have you know a wireless internet connection maybe , or a you know . marketing: But then we should move to another target b because at twenty five Dollars , industrial designer: Means th yeah twenty five Euros is yeah , that's right . marketing: it's user interface: Can we can we increase the the price point of this remote control ? 'Cause otherwise we need project manager: Okay this is this is an open question for you . But I'm definitely not keen on to to marketing: To move to another target ? project manager: no no no , I'm no I'm definit definitely not keen on going to speech recognition technologies . I that work user interface: It's kind of hard to guarantee that you're gonna project manager: It's real yeah . project manager: you have to work on user interface , and you have to go through a trend watching
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IS1004c
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We decided not to go for speech recognition technologies because of some reasons and we are not decided about u the use of L_C_D_ screen on on the remote control because of costs . marketing: industrial designer: project manager: So you are you saved your y your presentation somewhere ? marketing: Yep . What I found in order of importance from less to more important is that people want an easy to use device . After they they want something new technologic technologically speaking , but the most what they what they find more more interesting , more or more important it's a fancy look and feel instead of instead of the current the current trend which was f the functional look and feel . industrial designer: marketing: So now more more cool aspect , ma more a cooler aspect rather than a device with many functions and many buttons with instead of i instead of ha of a device which can do many things , a device which is pleasant to to watch , to see . marketing: also Well in in Euro in in Paris and and Milan the user interface: industrial designer: marketing: in Paris and in Paris and Milan the the current trend of of clothes , furniture and all this all this fashion it's it's fruit and the the the theme is fruit and vegetables . marketing: And also in the in the U_S_A_ the the current the mor the most popular feeling it's it's a spongy . marketing: So maybe we should we should think in in this direction , so user interface: What what do you mean by fruit and vegetables and spongy ? marketing: user interface: What you mean clothe industrial designer: Spongy means it it's like sp marketing: Fruit vegetables is the the new have you seen the last exposition of clothes in Milan ? user interface: No , I missed that one . marketing: Yeah , I I didn't miss an project manager: user interface: industrial designer: marketing: I didn't miss and I saw that the fruit , there are many fr pictures of fruits and vegetables in the clothes . user interface: Oh , they're okay so they're not like dressed as a carrot they just have like pictures of fruit on , okay . user interface: So we're not gonna have a remote control in the shape of of a banana , marketing: So te textu textures , yeah . industrial designer: But what's your suggestion how we can have some shape like that on the remote ? project manager: Well so this is in the next slide certainly . project manager: It's not ? user interface: marketing: It's user interface: So which fruit are you thinking of ? marketing: And . project manager: industrial designer: marketing: I ha I haven't thought of any particular fruit , but the general aspect of the of the remote control may may could remind some kind of vegetable , some kind of instead of vegetable , some natur natural object or something . marketing: But yeah it it depends on the project manager: So maybe you maybe you can display a banana on the L_C_D_ . user interface: Oh , so you want the remote control to be the shape of a fruit , project manager: user interface: or you want just some kind of like fruit logo on the industrial designer: Means buttons are in the shape of fruits , marketing: Yeah maybe the shape the shape industrial designer: buttons are in the frape shape of fruits or something , apple , banana , something like that . marketing: No , not n not not too much focus , not too much focu not n not too s not too similar to a fruit because next year the ten the trend the trend will be different . marketing: So we shouldn't be at re really attached to to the trend user interface: So something that looks half like a fruit and half like an elephant . user interface: But okay , marketing: user interface: I'm not , I'm not really sure if that would really appeal to everyone though , maybe just to fashion gurus , like maybe just like a little bit n a little fruit picture somewhere in the corner , but I don't know about I dunno how ergonomic a , an orange is . I think in my opinion we should focus on on young people because they are more open to new devi new devices user interface: To fruit ? marketing: and also yeah according to the marketing report ninety p ninety five percent of young people was was was able to to buy a a n a cooler remote control . user interface: But is it is fruit cool ? marketing: What ? project manager: That's a question . marketing: What ? user interface: Is fruit cool ? marketing: Yeah ? Is the new trend of the user interface: Well I guess , you know , Apple has the iPod so , imagi marketing: user interface: just 'cause they have an apple on their on their product , doesn't mean fruit is cool . marketing: No I think we we should think about a a shape with it a device with a shape of some user interface: Okay , but it has to be easy to to use though and to hold you know , you don't wanna pear or a watermelon . Don don't you think we can find the shape of a fruit which is handy to use ? user interface: Well , probably the only thing is a banana that I can think of , industrial designer: Banana . project manager: user interface: So , but you also have to you have to also have , fit r all the buttons and you know . user interface: The thing is you have t normally with with buttons , they have to be at some point attached to a circuit board so if you're gonna have things like on a cylindrical kind of device it may be difficult to kind of to build . marketing: Yeah but I li I like your idea that we shouldn't have a lot of buttons b buttons so project manager: Okay . Yeah and you you you will not have pla enough a lot of place to put a L_C_D_ on a banana also . marketing: do you want a an L_C_D_ with twenty five Euros ? project manager: Well , you're the Marketing Expert you should tell us if it is too much or not . user interface: Well , this is marketing: I think Well , according to the to the report people are more interested in in a fa fancy look and feel and in a technological inno in innovation , project manager: marketing: so , I will give more importance to the look and feel than rather than the project manager: So So you you you suggest to go f marketing: new inputs and also it's I'm not convinced about this L_C_D_ because you need internet connection , you need more things , it's not just buying a new control re remote , you need buying control remote , buying project manager: Okay . project manager: you're simply looking s to a remote control that looks like a banana with few buttons with only a few buttons . So I received an email around lunchtime letting me know that the brilliant minds at our technology division had developed an integrated programmable sample sensor sample speaker unit , which is a way for you to have a conversation with your coffee machine and or remote control . industrial designer: But it's just a speaker right ? user interface: It's no , what it is , it's it's very industrial designer: It's not a microphone . user interface: It has a has a microphone , has a speaker , it's got a little chip and it allows you t industrial designer: Actually I'm not reading microphone there , so that's why you can all have conversation , it just to speak to you . It means that it can recognize , it can do like a match on a on a certain phrase that you speak and then can play back a phrase in response to that . user interface: I guess you could build that in , you could you could link the the recognition of a certain phrase to some function on on the remote control . user interface: But basically the thing is , we have this technology available industrial designer: In-house . user interface: but the thing is obviously there's still gonna be a cost if you decided to integrate that because you still have to pay for the c production of the components , industrial designer: - , user interface: so it it but it basically means we c we can kind of consider this from you know a theoretical or usability kind of viewpoint without worrying too much about you know how to develop it because we have this already done . user interface: Whilst you know , some people might get annoyed if we if we just dump it , project manager: I there's something that I unclear really understanding . Is this a technology that recognize keywords speech keywords ? user interface: It's it it's no , well , it's it'll recognize I guess keywords , but you know keywords in a certain order like a phrase . You train it for a certain , for a certain phrase , you say the the example they said that they have up and running with their prototype is well they've actually integrated into the into the the coffee machine that that we're producing is , you can say good morning to the coffee machine and it can recognize that phrase and it'll playback good morning , how would you like your coffee ? project manager: And it's just to , it's just to playback something ? user interface: Yeah . So actually that was a bad example , 'cause it doesn't actually ask how do you want your coffee because it can't really understand the response , so . user interface: Only , like , only in the sense that it it can recognize a set a set target kind of word an project manager: Yeah . user interface: It's designed it's designed as a fun kind of thing , project manager: Yeah yeah . user interface: but I guess you could use it as as a way to implement project manager: So it it's c it it marketing: Yeah but you can u project manager: it is a easy a fancy thing that you you can bring to we can bring to the remote control that will not have any user interface: Completely pointless yeah . project manager: yeah comp completely pointless for the inter for from the interaction point of v point of view . user interface: marketing: Yeah but the can we use it for saying okay , channel fifty , channel twenty ? user interface: Well yeah , that's the thing , if you can but you have to pro though I think it's a fairly simple design so you would have to record into the device every possible combination , you have to s tr train it to l to learn channel fifteen , that whole thing , not just the word channel and the word fifteen , it doesn't have that kind of logic in it . So this is so this is this is much more than tak taking this technology , bringing it to the remote control and using it . So if if if it is something that you can we can bring easily and to put it into the banana remote control user interface: Yeah . user interface: I I I I don't think it's worth it though , I think it doesn't really add much to the functional design and it's it's it's not mature enough to use as a speech recognition engine , so project manager: Okay . So if we can just move on to the next slide , I've just done a quick mock-up of some of the features of our potential funky-looking remote control marketing: project manager: It doesn't look like a banana at all . user interface: Well , you see , I was I was unaware at this point of th of the fruit focus , project manager: Yeah . project manager: But you you can fit i you're saying now you can fit it to marketing: Looks like a tr look likes a a tro a tropical fruit . user interface: Yeah , well , this is actu this could be a genetically engineered fruit that's designed to be you know square so that it packs tighter in the boxes . user interface: But , I've just indicated here , we could have actually two scroll wheels , 'cause I think the scroll wheel is a fairly key part of , you know , industrial designer: Stable thing , that's right . To have , user interface: I think everyone has has agreed that it's that it could be quite a useful thing , so . user interface: But I think it's important , you know , to have two scroll wheels because , you know , you want one for for the channel , but you also want one for for the volume , project manager: . user interface: because it's it's the volume i it's , you know it's very handy for it to have instant kind of feedback and response , so . user interface: But , I've also included this turbo button because I think , you know , every design should have a turbo button , and well marketing: What's a turbo button ? user interface: so this is you know , a unique problem with with televisions is that if you have this scro this scroll wheel for the television , the the tuner on the T_V_ is not gonna be able to to switch between stations as fast as you can scroll , so you know , the th the person might want to have a Might want to be able to scroll past television stations without seeing what's on them , in which case it just waits until you stop scrolling and then , you know , displays that station . Or they might want to scroll and and have a quick glimpse of it , even if it lags behind what they're doing . marketing: It con it controls the speed ? user interface: Yeah , so with this turbo button you can , say , skip over t channels if , you know , if I'm if I'm going if I'm scrolling past them and you know , it's , you could have a little red light that comes up when they press it so they feel you know it's really going fast or whatever . project manager: user interface: So yeah , that's , those are the two important features I think we need on the remote , industrial designer: You know , i it could be , you know , if we if we wanna have like a very cheap kind of device , we could either consider that maybe we want to sell this as a very , if it's gonna be a banana , you know that's a pretty gimmicky kind of thing that doesn't have that much functionality , it's just you know a couple of scroll wheels and a button cause it's hard to get so many buttons on a banana project manager: It's enough . user interface: and it's still very it may even be for most for some people more functional than their current remote , but if they have these scroll wheels , so , you know , what other buttons do we want ? industrial designer: user interface: we could have well , I guess you need an on and off switch , project manager: Switch on . user interface: but you could you could o you could turn it turn it on by taking the top off the banana maybe , you know , it's kind of like a spy kind of flick thing . project manager: So i it looks like we're going completely to forget about the L_C_D_ thing . user interface: Well , that's the thing , as have we decided that we can only spend , twenty five Euro ? project manager: I think that user interface: Well not spend , but you know , charge twenty five Euro . project manager: We can't use that to to comman co communicate , industrial designer: Communicate . project manager: it's just a thing marketing: Yeah , but we can say channel twenty five . marketing: No ? user interface: But then you have to have a template for every channel , for a hundred channels , you have to be able to to recognize industrial designer: Well , I f I think it's probably more than , than our can handle because it's designed for a coffee machine , you know , to say hello in the morning . Is it design for a coffee machine ? user interface: Well that's its current application , I would presume that it's kind of , they wouldn't design it to handle a hundred things th so . project manager: You want to g to move to your slides ? user interface: But industrial designer: Yeah , that's right , yeah . project manager: You're finished ? user interface: Well I just I just made the point , I don't I don't know if that speech recognition is , you know , even if we can do it , I think it's not really appropriate for television environment . user interface: But I did have one thing from a previous meeting , you were talking about being able to find the remote control marketing: Yeah . user interface: and I was talking about extendin being able to extend the remote control by having you know , a base station that can control other things as well . user interface: It might be useful to have some kind of base station , even if it's just you press on a button on it and and the remote control starts beeping , you know , this is a way of finding the remote . user interface: Y in that case maybe the maybe the speech recognition the speech thing could be useful just to say I'm here project manager: Exactly yeah . user interface: but it's probably a bit of overkill if you could just have a a beeping industrial designer: So it's a speech synthesis kind of thing , user interface: It's speech industrial designer: something has been stored and it's just spoken out . user interface: It's it's speech synthesis and s it's speech kind of , not really speech recognition , but kind of pattern matching , yeah industrial designer: So I was of the idea that we can have two kind of power supplies , one is the usual batteries which are there , they could be chargeable batteries if there's a basis station kind of thing and on top of that we can have solar cells , when the lighting conditions are good they can be used so it'll be pretty innovative kind . Then we need plastic with some elasticity so that if your if the remote control falls it's not broken directly into pieces , there should be some flexibility in t user interface: I guess that fits in with the spongy kind of design philosophy . Then controls for the traditionals u traditional users we can have the push buttons so that they don't feel that it's an alien thing for them . user interface: So , just one second , when you say double curve , what do you actually mean ? You reckon you could like draw us a thing on the , on the whiteboard 'cause I'm not sure industrial designer: Double curve is , you have curves on both the sides if I'm right . user interface: Okay , but like , kind of convex or concave ? industrial designer: So , it could be curve , so it could be convex , conve concave , depending on what what we want . industrial designer: These are the three things , and there are different materials , with plastic you can have double curve but with certain other materials we cannot have double curve . So there there was there were many other materials like wood , titanium and all those things , but plastic is I think is the most appropriate one , project manager: Yeah . industrial designer: it'll bring the cost down user interface: Although , you know , wood could be quite a stylish option , industrial designer: and anyway it's user interface: if you take like , nice quality kind of wood that's got a nice grain and you kind of put some , some varnish on . project manager: but i but there is no elasticity which could be industrial designer: Wooden cases user interface: Well it depends , you have the outs the wood itself is not gonna break so you don't have to worry too much about the case being broken , project manager: Yeah but the components inside . Yeah but inside you know you could have you can still have some kind of cushioning that's not visible to the to the user . project manager: And also user interface: And you could also , you can have just a very thin veneer of wood as well . user interface: That's true , but are we set on the banana idea ? industrial designer: project manager: Well it look like marketing: Actually project manager: it looks like you are all targeting that marketing: I was thinking that the user interface: project manager: yeah ? marketing: the shape of a banana is not it's not really handy . marketing: I don't know the name o o in English This industrial designer: Is it an e apple which has marketing: it's not a fruit it's a vegetable . user interface: Ah yeah , marketing: user interface: is it what's it in French ? project manager: Poivron . marketing: Oui c'est ca user interface: Yeah , okay , so capsicum or pepper . project manager: But they do d marketing: And it's al it also suits with the double curve for easy of project manager: Yeah . user interface: I don't know , it seems a little bit kind of bulky to me , like project manager: Yeah . marketing: No , in a project manager: It's not re it user interface: like with a banana you can have project manager: you you think it's really fancy and fun ? You think that young people that are marketing: I'm sure it's fun . More than a banana ? marketing: But banana is not so handy , user interface: Well industrial designer: Banana is more handier as compared to this I think , and to capsicum . user interface: But like a banana you can you can be holding like this and have the scroll wheel kind of on top project manager: Yeah . user interface: and just roll it back and forth like that , project manager: It's kind it's kind of it's more user interface: but with I don't know how you would hold a capsicum and project manager: it's really ergonomic , it's fit in the hand and you've a lot of surface to to put the controls . industrial designer: Okay , so push buttons for the traditional users so that they don't feel they are alienated , just and a scroll button with push technology for channel selection , volume control and teletext browsing . These are the three scroll buttons which are already available with us in the company and we we can go ahead with that . Then there are different kind of chips , one one is the basic chip and the regular chip and one an adva advanced chip . And regular chip supports speaker support , so this functionality could be used for tracing the mobile phone which has been misplaced . user interface: So is that , when you say speaker support , you mean it just has some output pinned which which which kind of industrial designer: It could be a beep kind of thing . user interface: Okay , but the speaker is actually attached to the to the chip in some way , or is just the the signal ? industrial designer: Yes , yes , that's right , it's it's onto the chip , user interface: Okay . So are there any issues where we place this this chip to make sure you can actually hear the the speaker from the outside of the banana ? industrial designer: That will be the volume control I think which which a user shou it it should be already pre-defined . Yeah , but the speaker , if the speaker is actually on the chip , then if it's too far away from the the casing , or if the casing is too thick , then you may not hear the the speaker . industrial designer: As or as hearing is concerned , we can have some gap at some place , user interface: Yeah . So that's something we have to keep in mind with the actual physical design is to keep the the speaker close enough to the outside . And these were the findings which I I saw with the web web , that user wants to have control more than one device wants to control more than one device from the same remote control , so our T_V_ remote can have little extra things to support additional devices like V_C_R_ D_V_D_ players which are usually attached with the T_V_ , because users are like this and they don't want to have one remote control for everything , so with this additional little , we might be having slightly better market for us . user interface: Although , if It depends , if we like , if we are concentrating on like a fruit design , then maybe maybe we wanna sell a collection of fruit , you know , like a different fruit for each device . user interface: Cause that , you know , that sometimes people like to collect you know things that of a similar type . marketing: I think that would be funny at the beginning but after one month you will be tired of be surrounded of fruits . user interface: project manager: industrial designer: And as well as I could see on the web the scroll button is becoming really hot thing s project manager: Okay . user interface: Well marketing: Actually I I didn't understand very well this trace speaker lost control . Now let's say marketing: So you you have to buy two things , the banana and the basis station . industrial designer: It's like a telephone handset is there and the basis station for the telephone hand set is there . So now what user gets additionally he doesn't have to buy batteries , they're rechargeable batteries , so over the period of cor time he'll recover the cost . So you're having the basis station and there is a button , if you press that button wherever the remote it'll start beeping so you know where the remote is . user interface: I think it's kind of people would find that worth it even if it wasn't a recharging station , even if they didn't have to buy extra batteries , you know . industrial designer: this is basis station is nothing more , just it's a wire which is coming from the main cable and you're having one socket on which the thing sits . user interface: Although you do need to include R_F_ kind of circuitry in the remote . Anyway , we are not using really advanced technology , L_C_D_ has already been ruled out , A_S_R_ has been ruled out . I'm just wondering actually , 'cause , you know , I this whole fruit thing with the banana , it's it seemed like it first seems a bit kind of niche , like only a few people would really want a banana , industrial designer: And user interface: but what if it was kind of a stylised banana ? You know , rather than having it kind of you know yellow and really looking exactly like a banana , you could make it kind of silver . And , you know to give you kind of the idea of a banana but without it looking you know completely kitsch . user interface: Well , you know , I don I don't know how many peop industrial designer: marketing: project manager: If you make something that looks like a banana it should have the colour of a banana . No , I I industrial designer: A yeah , otherwise it'll be mis means you don't get b any feeling then . industrial designer: It's neither a banana nor a user interface: Yeah , like this colour this colour Maybe , you know , maybe like still in the shape of a banana . , but you know , just maybe maybe not exactly the same texture as a banana and just kind of , you know because the thing is it's gonna be a little bit difficult to make to give like the texture of a banana anyway and to k to have the exact shape . I think if you're gonna not be able to do it properly you may as well do it in a stylised way that just looks a bit more kind of , you know , twenty first century rather than sixties or seventies . Before before st before ending the meeting I'd like to to draw some sketch about the pro future prot prototype . project manager: Well no , not not you , you can finish your slides before industrial designer: Okay . Anyway , users'll be so the findings is users'll be very interested in our locator device to find their misplaced remotes . user interface: project manager: So I I propose that you go to the whiteboard user interface: Yeah . project manager: and we're going to report all the ideas we had we had during this these presentations just to draw some sketch about what will be the prod final product user interface: Okay . project manager: and where Superman go banana and user interface: project manager: extra func functionalities such as wheels , the speaker unit well not in order not to lost the the device , industrial designer: project manager: I do I don't remember you call it ? industrial designer: That's right . user interface: Yeah , so , I guess you wanna hold like the way the end of the banana you wanna kind of hold as ma you maybe wanna kinda hold like a gun rather than 'cause you don't want it to point kind of towards the floor . user interface: So you know , so if you have like marketing: What about what about this shape ? More or less . project manager: I if it i if it has really the model shape of a bana you could marketing: Yeah , but how many buttons do we need ? project manager: the the starting is good but it could it should have more the shape of a banana if you want to point really a at the thing . If you don't want to to to do that movement which is which is difficult if you don't have to do it in fact , it's better . So ti time is running , industrial designer: what about a project manager: we have to we have to we have to to move forward . user interface: So project manager: We have a a basis , how do you call it ? industrial designer: The base station . user interface: okay , so I guess we need , you know , something that can fit a banana shaped object . user interface: Okay , so it's project manager: So we that means we need a button on th on the on the basis . So we are going to add also you as you suggested the whee some wheels to control the volumes and channels and your tur turbo turbo button . Yeah , which I think it's it's probably best actually on the on the underneath of the the device , industrial designer: Turbo button . user interface: so you have project manager: And the and the wheel a a at the level of the thumb for instance . user interface: So yeah , you need one one here and one on on the other side , so you got volume an and channel . project manager: Oh , just the switch , industrial designer: Remotes don't have power on off switch . They are not going to cost you much , everything is in-house and now you don't want the traditional users to be apprehensive of this . user interface: Well , I dunno if the traditional user is gonna buy a a banana remote in the first place , you know . user interface: Y you need to kind of keep it industrial designer: But you know our targets are very high , means fifty million Euros is the profit which we want make . marketing: What about user interface: Yeah , how many of these did we wanna sell ? I can't remember , industrial designer: Twenty five . marketing: user interface: Yeah , but how many units did we need to to sell ? industrial designer: forty th four . project manager: The next step is to go for to f is to go to to building a prototype , based on this , okay ? user interface: Okay . You have to work on the look and feel design and you have to work on the user interface , in fact you two you have to work together to model the first f first prototype . user interface: project manager: Okay ? marketing: I wo what about adding the this word spotting , keyword spotting recognition saying volume up volume down ? project manager: It's too difficult . marketing: It's too difficult but people like innovation and that's really innovative and I don't know if it would cost a lot , just a few five words . project manager: It's not a possi it will not be possible to implement it for the next prototype , so t it's in the next prototype so let's skip it . project manager: Yeah , maybe , for the n if if if it it works well , we'll go for an orange one
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user interface: project manager: So we should have our final meeting about the detail designed of detail design of the product of the remote control . just going to go quickly through the minutes of the last last meeting then we have a p presentation of prototype of you two , sounds interesting . Then we'll have to go through finance evaluation of the of the cost of the thing and hopefully we should fit the target o tw of twelve point five Euro . No L_C_D_ , no speech recognition technology , okay , we went through a b to a banana look and feel for the remote control . And also the use of a basis station for battery ch charging and also to call the to call the mot mote remote control when it is lost . user interface: Yeah so following our decision to make a yellow well to make a banana project manager: Yeah can you show it to the the camera maybe . user interface: remote okay so we actually have a industrial designer: You can pull it out first , maybe . user interface: We've well first first of all we made a an attractive base station with a banana leaf look and feel and project manager: user interface: bana sit the banana sits in there k you know nicely weighted so that it's not gonna tip over and this is the remote itself , it's kind of it's it's ergonomic , it fits in the hand rather well . We've got the two scroll wheels here which you know one on the the left for the volume and the one on the right for for the channel and underneath we have the the turbo button which is in like a nice trigger position for you know for pressing quite naturally . project manager: What's the use of the t turbo button already ? user interface: This is when you when you are scrolling the through the channels you can tell it to to skip th past channels that you quickly rather th project manager: Ah yeah yeah an then you stop when you stop it stops . If you take the banana as such and you press the turbo button , so it switch ons the switch ons the T_V_ . user interface: So rather than having an extra button for for the on off switch you just use the turbo button . user interface: and you can use the the channel selector scroll wheel as project manager: To navigate it through th through teletext . marketing: But if you want to go to page seven hundred ? industrial designer: That's right , that's right . marketing: How man user interface: Well then you can you you have like a little number selection thing , you press the the the teletext button to move between the fields and then you can just scroll the number back and forth so you have s you go you scroll to seven and then zero zero and then you can marketing: I don't understand it . Can you repeat it ? user interface: Well you can you can press press the teletext button industrial designer: user interface: and then you then you can you can f industrial designer: So then then both the scroll buttons they are for teletext browsing . industrial designer: yeah , user interface: industrial designer: once you press the teletext button then the scroll buttons they are more for teletext , they are no more for channel or vol volume . user interface: in the in the base station we have the the button at the front for for calling the the banana . project manager: And the the leaves plays the roles of of antennas ? user interface: Actually they do . user interface: That's that's yeah that's that's form and function in the one in the one object . So it always means , whatever the rays goes by they they get reflected and then you are having a better coverage . marketing: user interface: But yeah that's that's just like that's an attractive base station . industrial designer: And for the power source we are having solar cells and rechargeable batteries and this and the basis station is going to have the input from the power line for for charging the batteries . marketing: Ok industrial designer: And we have put these different colours so that people don't mistake them mistake it as a banana . user interface: industrial designer: Otherwise it's you know a child comes and so marketing: Okay . user interface: I think a child would try to eat it anyway , so maybe we should industrial designer: Yeah . project manager: So for the power source , apparently you still you you want to use both solar cells and batteries . So user interface: I don't really know if the solar cells are actually necessary any more if you have a recharging base station . project manager: Yeah , where are going to where are you are you going to place them ? industrial designer: - user interface: If I was gonna place them I'd put them on the on the top here since that's like the black bit project manager: You have enough surface ? You user interface: but yeah I don't I really don't think it's necessary to have the solar cells anymore . project manager: What will be the autonomy ? Roughly ? user interface: The what sorry ? project manager: The autonomy . user interface: What do you mean ? project manager: how long does i how how how long can it be held off a station ? marketing: How long the how long the bit the batteries long . project manager: Yeah , so it's user interface: Yeah but y people don't like to put it back in the base station all the time people leave wanna leave it on the couch so industrial designer: So when when you are making it on project manager: It's used only when you industrial designer: . Pricing is was a factor so that's why we have gone for a regular chip only not the advanced chip . Looks a bit industrial designer: You want to have more functional buttons ? marketing: Looks a bit puzzled I dunno how to say that . marketing: You the the b the buttons change h h their function depending if y it's teletext or not industrial designer: Not not many , we we want to keep it simple . So that this button fo is for teletext which is usually also the case , that usually there is a teletext button and once you press that , the channel buttons , they baco become the scrolling buttons . marketing: And the volume button will will become industrial designer: It's up to you , means . project manager: Well in fact b both will be could be useful , navigating through teletext . industrial designer: Now that Means let's say this this can move the the larger digits and this can move the smaller digits . marketing: And what about people who want to use digits ? Butto real buttons ? project manager: Wow . So there was there was a constraint that the surface area which we have on this banana on one side because of the shape . marketing: industrial designer: So we are targeting a segment which is which is just very trendy kind of thing , they they don't care about the buttons any more . Because have you thought about configuration and all this kind of stuff ? user interface: It's all automatic . project manager: So your slides are ready ? marketing: S project manager: you're four I think . And each criteria is will be evaluated it's logical criteria so we must users must say i if it's true or is or if it's false in a in a scale ranging from zero to seven . project manager: So to have in order to have enough granularity marketing: Sorry ? project manager: it's in order to have enough granularity in the evaluation . I think I sh I I could write the criteria in the on the whiteboard ? industrial designer: marketing: Okay let's let's evaluate if it's fancy or industrial designer: Yeah , it's fancy , according to me . industrial designer: So you can add seven plus six plus seven plus user interface: project manager: No , wait . user interface: Five , maybe maybe maybe six it's it's I guess it's project manager: Okay , six point five . user interface: I'd give it a six like I'd I think it's probably more handy than my current remote , 'cause of the scroll wheels marketing: Six . user interface: but maybe loses the point for not having you know the extra buttons when you reall if you do need them for some reason but you know you can always use your other remote . marketing: I would say project manager: industrial designer: user interface: Well it depends when you say functional , do you mean it does what we want it to do , or d does what it does , you know , can it make you coffee ? marketing: Everything ar project manager: for a remote control , does he have all the user interface: You know . marketing: Actually I don't know what are the r the real specification of a of a universal remote contro user interface: Well it's not a universal remote . industrial designer: We marketing: Ah it's not an univer but it's for all kind of T_V_s ? project manager: Yeah . user interface: Well all T_V_s but only T_ only T_V_s I guess . user interface: Obviously there are some outliers so marketing: So four ? project manager: Okay cool ? Cool device . user interface: Which industrial designer: For a T_V_ the most important feature which I felt was the locator which is a cool feature . We don't have L_C_D_ for it but that we decided we don't want to have . marketing: Sorry , I have them user interface: Alright , now here's the sixty million Dollar question , project manager: user interface: well , twenty five twenty five Euro question . user interface: What do you what do you guys reckon ? marketing: Of cour Of course the most difficult question for the end . If i i it depends , if you live in in Switzerland or you live in project manager: Yeah , so the target price is for all Europe , or only for rich countries ? It's more targeting U_K_ or marketing: I don't know . Wha the initial specifications were for the whole all Europe or user interface: project manager: So this is selling costs , not production costs . project manager: Aw , should be nice in your industrial designer: Why ? user interface: I don't want a banana on my living room table , a banana remote . industrial designer: Anyb anybody who comes here anybody who comes to your home he'll at least ask once what is this . user interface: Well , you know , it's it's handy , it's ergonomic , but it's a banana . project manager: Well , don't forget well , don't for don't forget who we're targeting also who are f f who are wh industrial designer: Youngsters . project manager: yeah , youngst youngst user interface: Yeah but it says I , I would buy this , so . I would buy industrial designer: project manager: Okay you're you're crazy teenager and you like fun things . user interface: S s industrial designer: Or might be it does some other kind of thing but user interface: Still I I'd say two . I don't think I at any stage in my life I would want a banana remote control , really . project manager: Okay so you s you give user interface: I can say , maybe there is a market for it , I dunno . project manager: So what's the new question ? industrial designer: And you have saved it ? marketing: So yeah upload the industrial designer: You'll have to reload . If you really need an universal remote control or if you would change your remote control for a n for a new one . user interface: If I had t if I had to spend twenty five Euro , if that was like my limit , maybe I would buy it . industrial designer: They're not going to be as And they they might not be a as easy as this marketing: user interface: And it yeah this is gonna f you know handy to use . industrial designer: S user interface: Although it still has it still has the word of course at the beginning industrial designer: I go slightly up . project manager: W we have six , five user interface: I'd give it I'd give it a project manager: Three user interface: I give it a four now . industrial designer: marketing: Six ? Six ? project manager: So we are six , five , four industrial designer: Six , five , four . project manager: So and last question , will I change my rem change my remote control from Mando banana . If it was change my remote control of my D_V_D_ player for a Mando banana then I would be more inclined to project manager: It's for the T_V_ . user interface: but 'cause it's really bad but marketing: user interface: I'd say a three . marketing: Who is the outlier ? user interface: marketing: Wh wh you said five ? project manager: No no you say five , he is the outlier . marketing: I don't know if it's a user interface: It's not very promising but you know we're not young trendsetters . project manager: Well maybe we should we should have a look globally glob marketing: Because the the last two questions is much more important than the rest actually . user interface: Is there some some formula you're using that says you have to sum them up ? marketing: no I didn't anything . We can had have a out of these numbers , which which is that well we should go for it . project manager: Problem with connectors ? marketing: Do you want me to sum user interface: No . marketing: o I think it's not user interface: I think it it kind of you just lose information if you sum it , so . We are going to go through so this is the number the number of components we need for this thing . project manager: Okay so let's let's go let's go let go through all the lines . user interface: Well maybe dynamo is like you have to actually project manager: Ah you have to ah okay I see so kinetic is really shaking the banana . So we are user interface: Well actually that that no that sample speaker is not we we're not using that , we're just using the the very beep simple beep , project manager: The beep . project manager: So don't we need a industrial designer: And we have sev project manager: Oh there is no listing for r radio frequency thing . project manager: So industrial designer: So we we'll put some extras , if there is something . user interface: no , it's it's double curved , it's got a c , it's industrial designer: Oh it's got all the directions project manager: No . user interface: Well d yeah it's monotonic but marketing: industrial designer: It's got a direction . user interface: it's got but if you hold it if you hold it that way that's two curved , one on this side , one on that side , but they're opposite sides . user interface: This is actually this probably marketing: Actually what's the differen user interface: this probably actually costs more than three project manager: Yeah so let's put one here in the then instead of single user interface: if you industrial designer: Okay . user interface: Well no didn't we say we wanted to do a rubber project manager: No , it's too no . Well we we'll come back we'll come back and see if we can fit it in . marketing: Actually whe whe when you wrote regular chip you should put two , because there is another chip here . project manager: It's just industrial designer: And the receiver accepts it and that's it . user interface: It's a recharger thing and project manager: Okay w we didn't think a thought about integrated scroll wheel push buttons . user interface: Well I actually did think about it myself but I thought you know because you could potentially you know you could be pushing it down as you scroll it for a instead of a turbo button project manager: Yeah , user interface: but you know the turbo button does add that extra class . So if we're if we're over budget then maybe we could we could rethink that . So no L_C_D_ , so for we have no button supplements , right ? industrial designer: Yep . project manager: well in fact could we could not we consider this button as a button supplement because oh no , these are these are for colours , co and special forms , special colours and special materials . No we're not project manager: So user interface: we don't need anything special for the buttons . So first thing which we should take care of is , user interface: Make it plastic instead of rubber . project manager: So mayb in fact n we have to put two here marketing: project manager: because it cost nothing . project manager: industrial designer: So might be ninety centimes for the the remaining things which the cord and everything which'll go project manager: Exactly exactly so we have margin for that stuff . user interface: So what do we do with the extra profits ? project manager: we'll invest in R_ and D_ . user interface: No it's people in in in Milan and in Paris that are gonna buy it . user interface: project manager: This is what we which you can industrial designer: S Detachable battery . project manager: Exac Well in fact I I did not know I didn't know really what to say here . marketing: user interface: industrial designer: project manager: If if you have any ideas of what we can we can say . So I don't I don't I don't understand what what they mean by satisfaction and for and for example . user interface: project manager: Should it be more like like a status of of the these meetings in fact . project manager: Yeah well in fact we we use a little bit the white board and the digital pen , not that much . user interface: And but I think one thing we m missed out of this whole process was a like a focus group with the actual people we're targeting . industrial designer: user interface: We needed some of these kind of young trendsetters to come in and play with the banana and you know see if they project manager: Yeah . project manager: So maybe you should we should do a kinda evaluation in the streets like asking to young peoples well , do you like to have a banana as a remote control . Because it it would also be interesting to you to know find out if we have a market in really young children as well , to see you know how to how to market this thing . user interface: 'Cause you know if well maybe you don't wanna give all your kids their own remote because they'll be changing the channel all the time but you know maybe in some households where there is you know a T_V_ for each kid , then you know , banana remote control could be fun for them as well . So but I think that's something we need to to work on next time is really finding out more about the target market . Any any new ideas we could we could investigate next time ? Dunno , oranges ? industrial designer: Yeah . Because I think it's just the optimal , what we have done for the cost which we are looking forward to . user interface: Well just the the the circuit board that we're using inside , marketing: all we have is two push buttons and two scrollers , do we really need an integrated circuit to project manager: . marketing: For you said if it good for D_V_D_ then I would user interface: And also fo you know for mood lighting and and stuff , that would be rather cool . I think that's actually something that should be in version two , is the ability to you know to control things other than the T_V_ industrial designer: Integrate . Maybe maybe we can hassle the the production department to to make a a real prototype that we can use at home to to evaluate
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IS1005a
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project manager: And you are ? In the project ? industrial designer: in the project I'm supposed to be the technic . user interface: My name is Hamed Getabdar , and I'm going to be Interface Designer in this project . project manager: So , so today we are doing a short meeting to present the project , so We are gooding we are going to present the tool we are we are going to use during all this project . We are talking about the project plan , and we are going to to discuss about st our first ideas and so on , and , yeah . So it should be , of course , new and original , and it should be trendy , and user friendly . So w it's we will try to do our best , and hopefully come with something very new and that people want to buy . So , So what's what are we going to do during this all this project ? So it's more like we are going to do inv individual work all in o in o our specialities and we are going to meet each other quite often to discuss and to find a good way . so now we are going to to get used t to to the tools we are going to use all during all this project . project manager: For example we can try to write what is our our favourite animal and write the f our favourite characteristics about it . Well sh should I draw the picture of the animal ? project manager: Yeah , yeah , you can draw the picture , of course . I had to first write it down because I am not absolutely sure if I can draw it , but ah . Can you recognise it as a bird ? project manager: marketing: industrial designer: Okay it's your turn to marketing: Okay , okay . project manager: user interface: marketing: I probably like cats the most because they're cuddly and furry and playful . C could we put it here , to make it as straight as possible ? user interface: project manager: industrial designer: Ah probably not . Should I clean ? marketing: user interface: Okay , I think like horses because they are strong and beautiful , so if I want to write it here , I think I can . industrial designer: You won't draw them , or ? project manager: You can draw it , if you want . I'm shameful project manager: marketing: Oh that's good , it's good . project manager: so we can start today to have a first idea of what we want to do what are our experiments with remote control , and any idea ? So , if you have some experience , good or bad , with remote controls you can share it and say what you f what is your idea . marketing: Well , from experience , I've had remote controls in the past that have had very they've had lots and lots of buttons and they've been very small , and it's been very hard to to to use , because there's so many buttons , and you know it's very hard to see which buttons do what , and the buttons are very small and very hard to press . and and normally you only every use , you know , on a T_V_ remote you only ever use , mostly , you know , f four or f six buttons . first would be that in current remote controls there is no back light , so if you are if you are playing with this in the dark room it's it's probably worth to to have something like back light . industrial designer: And maybe it could be also dependant on the the amount of of light in the room , so that if if it's in the day it doesn't need to be back lighted because it works on the battery , so . And the second thing , f second point from me would be that in a normal remote control there is there are two buttons for volume control . marketing: Is that because the of the discrete volume levels , or is that industrial designer: Yeah , but I can reach In one second I can mute it down , or or make a high volume . project manager: Are you not afraid that if you take your remote control you can move the slide and it could the the volume can go up very quickly marketing: Yeah . project manager: and it can industrial designer: If it drops to the floor then it starts to scream . project manager: Yeah , also if y when you take the the remote control , for example on the table , you take it and you push the button and everything is very loud , and industrial designer: Yeah , f It depends what what you feel about that . industrial designer: Yeah but we can we can think of these things afterwards , but if you have some more notes on that . project manager: Yeah so you can user interface: I Yeah , project manager: Do you have something ? user interface: just a simple experience . I I prefer remote control working with radio waves , because remote control working with infra-red rays you should you should you should keep it in a specific direction and then try it hard to tune . the the interface interface developer will work on the on the design of the remote control , start to to have new idea and industrial designer: Which i which is Hamed , ? project manager: read about industrial designer: Okay . project manager: So , marketing: project manager: For the User Interface Designer , which is Hamed , user interface: project manager: And for the Marketing Manager , I dunno , okay , which is Bob , you are going to try to to find the user requirements f for the remote control
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IS1005b
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we will start with the Manager Expert wi who will talk about user re requirements , whats user needs and what it desire for this devi device . marketing: Okay , so basically I'm gonna present some findings of a study we conducted into what users want in this remote control . Oh that's okay , it's jus marketing: so first of all we what we did is we conducted a an experiment with a hundred test subjects . we put them in a in our usability laboratory and got them to , you know , play with remote controls , and also to complete , after they'd done that , to complete a questionnaire to tell us what they like and what they don't like in remote controls . So basically the major things we found out was that basically users don't like the look and feel of of most remote controls that are currently on the market . they , you know , seventy five percent of the people we we did the experiments on , found that rem remote the remote controls that they'd used in the past were ugly . they they didn't match the operating behaviour of the user , that is , you know , the the way users use remote controls when they're watching T_V_ . and thirdly they say that w half of the users that we tested said that they only used ten percent of the buttons that are on remote controls . so we collect we also some collected some usage statistics based on how these test subjects were using their remote control . And from this we basically came up with the figure that the channel buttons , the channel selection buttons are the most by far the most used buttons on the remote control . and you can see they're used a hundred and sixty eight times per hour on average , while the user's watching T_V_ . industrial designer: project manager: marketing: the closest button that was used , well the cl the button that was used that was closest to the channel button was the teletext button , which was used fourteen times per hour , followed by the volume button , which was four times per hour , all the other , all the other buttons , such as ch audio and picture selection configuration buttons and things were used , you know , l approx well less than or equal to one times per hour . we also asked users which buttons had the most importance to them , you know , which which buttons they felt were the most important buttons on on the remote control . And basically they came they said the channel , volume , and power buttons had the highest relevance to users , note that only power was very infrequently used , it only had a b a a fr usage frequency of about one times per hour , but users ranked it as having a very very high relevance . and the audio and picture settings had a very that well the users thought that w the audio and picture settings were very weren't very important to them , and they used them very infrequently a as well . And fifty percent of the users said that what frustrates them is losing the remote control somewhere in the room and not being able to find it . they also said that it it takes a lot of time to learn a new remote control , especially when there's many buttons and it's a , you know , a c a a unintuitive interface . and then thirdly , they some users commented on the fact that the the you know the way that you have to hold and press buttons on a remote control ar are bad and cause u repetitive strain injury . We also asked some users about some specific features that they'd like to see in the on the remote control . In particular , do they want an L_C_D_ d display , and secondly , do they think speech recognition is a useful feature to have on a remote control . project manager: marketing: basically our findings are that amongst a younger age groups the answer is umv overwhelmingly yes . industrial designer: marketing: for instance , ninety one percent of pe of people aged between fifteen and twenty five said yes , they want these features . Whereas the the trend was as users as users became older and older they were less likely to want these sort of features in a in a remote control . and as our company motto is putting fashion in electronics , I think we're focusing on the younger younger target demographic , and so maybe we should think about adding these sort of high technology features into our remote control . project manager: So , maybe now we can talk about a user interface and about the technical function of this device . So Pet Peter , can you talk say something about that ? industrial designer: Well , okay , yeah . marketing: Yeah , it's true , but , you know , they're features that users want , industrial designer: marketing: so it's industrial designer: Yeah . marketing: And our production cost of twelve fifty Euros per per unit is fairly high I think , user interface: industrial designer: Yeah . industrial designer: At least we have couple of months t to work on it so so it will be cheaper finally . Okay , first what is a remote control ? Simply it's a device , as you know , for , for sending some commands by some waves to another device to to tell different commands with this device . And the main idea we don't use any cable and we can rec react simpler with the device . first is remote control have sh ha should have some electric circuits making interface with keyboard and r reading keyboard and reading the keyboard commands . And then there should be an electronic circuit making electronic signals according to these commands and finally there is a transmitter which is a cord or a a diode making making waves to transmit through the air and this air this wave will be received by the by the other device like a television or whatever , to r to realise the command . Okay , about what I found about different these different blocks are , usually there are two different methods to for designing a remote control . This is this can be the the differences the th between different kind of waves , infra-red or radio waves . And also as I understood , and I think it was a part of Bob , presentation , people prefer to have to have the remote control with less button . So for the electronic part , working and interfacing , with button , we should we should try to t try to design a remote control having some some simpler buttons or some rolling buttons to just to just to search between different options , and showing o something on T_V_ and putting less lesser stuff on the on the remote control . And personal preferences , certainly a remote control with working with radio waves is preferred because you can pr you can take it in any direction and you don't need to tune it any way . marketing: Do you think radio waves will interfere with other appliances in the home ? user interface: I don't think so , because we can make we ca we can make this wave in a specific frequency . So they can be in a range which is not inter interfering with the with other devices inside the home . project manager: So can we use any any frequency ? industrial designer: Yeah , it should be okay . project manager: We have the right to use any frequency ? user interface: no but as I know , there is a range for for this f for for for this stuff , for designing this circuit . We can we can we can tune our transmitter to work in this range , and for this range we don't need to ask any permission . And what happen with radio waves when two neighbours have the same have our remote control , for example ? And so do they have the same frequency , or ? user interface: for this I'm not I I don't know the solution , but one solution can be something like putting p password or something inside the wave , so the only your T_V_ can understand it project manager: Okay . A kind of identification , user interface: Yeah , identification code inside the industrial designer: Yeah f I know about this , since it's my it's exactly my field , so . So industrial designer: It's kind of handshaking , when starting to when you start to communicate with the your T_V_ then then it's like an handshaking protocol with your your remote . So industrial designer: So so if two two devices are trying to go to communicate with the T_V_ set then the the the one which has the more energy in the wave is chosen . A specific remote control has a specific f industrial designer: Yeah but we we don't have to think about this because I think as a function designer that we will use the already made circuits which we probably bu buy . I have only a couple of things because I had I struggled a bit with the software that I'm supposed to use in this in this company . what I have to do ? A look at what the other company Okay so presently I am looking what is possible to use , what circuits to use and stuff like that because I didn't work with these circuits so far so I have to look what what is a v a v available on the market for for the communication for the I_R_ circuits and so on , so I'm currently looking what is available on the web . And I wanted to ask you m maybe afterwards , after after our discussion , if we have some contacts in some companies , so , which can report on what is going on there , so , I would be glad if you can tell me about them . , okay findings , that's the point that I'm working on currently but so far I I was looking what what are the blue circuit , radio wave radio frequency circuits are available now , marketing: So , I know that the user interface people and these speak about radio frequency waves because you can you can you can make the T_V_ do what you want even if you are in the bathroom or so on , user interface: industrial designer: but you know , when you are not close to the T_V_ you probably won't need to to change the program and so on and so I am I am voting for s to stick to the infra-red control instead of R_W_ but we will discuss it later maybe . Components to use , I'm not exactly sure what I will use for the design of the circuit . It depends on whether we will use the L_C_D_ and mainly the speech recognition , user interface: industrial designer: because the speech rec Yeah ? marketing: Are we are we planning to take an off the shelf an O_E_M_ component for the radio wave circuit , or are we planning to construct our own circuit board ? industrial designer: No no no no no . This we this we buy I think , because it's rather cheap nowadays and it's not worth to construct ourselves . So , speech recognition well , L_C_D_ it's okay because it's common nowadays to use L_C_D_ , project manager: industrial designer: so I agree on using any kind of L_C_D_ , less buttons good for me as a as a designer of the circuit . industrial designer: But the speech recognition we have to compare whether the price and the what does it offer , you know . So what do you think would be the price , it would be out of range ? industrial designer: Yeah , I'm project manager: Or it would be maybe feasible ? industrial designer: Oh . But if we use the L_C_D_ even the radio frequency communication with the T_V_ set and the backlight and related things like the photo diodes and stuff , it should be okay . If we decide to use the speech recognition , then we probably could struggle but we'll see afterwards . industrial designer: It depends of you if if the M_E_ or U_I_D_ , project manager: . industrial designer: I'm sorry about the names , I don't really know , want to have it like in metal or in plastic , these things , it it depends on you not Because the the the electronic device's price is not not so big in comparison to to the overall shape and stuff like that , so . And my personal preference is yes , I would like also preferably to use R_W_ circuit , but from the point of view of the design and price , I would stick to I_R_s . project manager: Why ? Because it's simpler ? industrial designer: Because because the the range where you can use it is fair . industrial designer: Otherwise I don't care what I put there because it's the chip which I buy or which we buy . marketing: What how much more expensive ? Are we talking three times more expensive ? project manager: industrial designer: Well , three to three to five . marketing: Or ten times more expensive ? Or industrial designer: N not ten times , marketing: Okay . marketing: because all the other remote controls on the market have infra-red , so people don't expect anything other than infra-red . project manager: Well I , oh industrial designer: Th they are used to use it when they can see the T_V_ so , I don't know . project manager: we want to to have something new and So we I think we should still thinking about it . marketing: But I think , based on my usability studies I th I feel that users are prioritise the look and the feel and the trendiness above , you know , the difference between infra-red or radio waves . project manager: So I have to inform you I receive an email from the management bon board today and they have new requirements for the for the remote control . And Because of the internet popularity and everybody has internet at home , and actually it's not useful to have teletext . the second thing is they suggest that that we should use the remote control only for T_V_ , not for D_V_D_ and other devices , because it make it it makes it's too complex and because we have not much time for this project we should stay on T_V_ on the only specific T_V_ remote control . , It's That mean we should use the colour of our company and maybe put somewhere the s the slogan of the company , which is , we put fashion of in electronics . So , when people see the the remote control , they should say oh it's from Real Reaction and he s they should recognise the company . So , So now we we should take the decision what we are going to what function we will have on this on this remote control . industrial designer: Okay , so the available things are L_C_D_ , the buttons and everything . project manager: Yeah but first maybe what is what are the usual function of a standard remote control ? industrial designer: You should probably speak . Do we will we use only two buttons , or or like numbered buttons ? those nine plus one or two ? project manager: Yeah . project manager: I think it would be a b industrial designer: Because it's many buttons and we were speaking about lowering the number . project manager: On the other side we have more and more channels , and if you want to pass through all the channels to get the channel you want , it's marketing: Yeah , I user interface: Yeah . project manager: Maybe maybe we could think of something more betweens , like user interface: Yeah yeah , at least nine , ten button . project manager: industrial designer: Like ten plus , five plus , one plus , one minus or something . Maybe we could have key buttons , like discovery channe like documentary channel , and movies channel and industrial designer: You mean like hierarchical structure . project manager: If you want to see a movie you click on the movie button so you have all the movie channels and after you've you plus plus plus . industrial designer: So it requires the use of L_C_D_ probably , to to tell you project manager: Yeah , probably , yeah , yeah . marketing: We could maybe also c incorporate Petre's idea of the slider for the volume , with the channel . industrial designer: So we are still s speaking about the common devices user interface: industrial designer: or we are inviting the new one ? marketing: I think so . project manager: What about the settings of the T_V_ ? Because it's button we don't use very often , but it's we need it anyway . user interface: we should just design the remote control and we sh we don't have any access to the to the T_V_ design or we can change some design . Because one solution for this ch changing channels is to see a summary of all channels , some some preview of all channels and then you can industrial designer: On the screen , you mean ? user interface: Yeah . user interface: And then marketing: I don't Oh , I don't but I don't think we're we're the ones . this remote control we're developing is a generic control for all T_V_s , I think . I don't know if it's possible to to watch something on T_V_ user interface: W I I think it it would be better to to stick to the remote control and not to bother the T_V_ to to to print these things . industrial designer: Well it wi it will be still more expensive , but for the L_C_D_ and this stuff is no problem in the price . project manager: So , what are we doing with the settings ? Because settings if we want to do settings we need buttons for that and we want less buttons , so . Maybe with the L_C_D_ we can do something with less buttons , but user interface: Yeah . marketing: But then you don't want to make the L_C_D_ display too complicated at the same time . marketing: there's always we can always have these l less often used functions hidden somewhere , under a cover or at the back of under a slide or some project manager: Yeah . marketing: So I think s the settings we th we are agreeing are agreed that they're required . project manager: In the menus of the L_C_D_ or in the back of the remote control , or something like that . industrial designer: Should should shouldn't we do it like sleep mode after five minutes of not using it ? Because generally project manager: It's it's a kind of setting , I think . marketing: well I think when they say power button they mean to turn the T_V_ on and off . project manager: No , I think it's after after five minutes or something a timer industrial designer: Yes . Well I I project manager: I I think , no ? industrial designer: marketing: But if you're watching T_V_ for two hours , you don't want your T_V_ to turn off after five five minute industrial designer: project manager: industrial designer: You don't need to every five minutes to keep it alive . marketing: based on our usability studies again , pe people said that the power button was v a very relevant button . marketing: you know , it was nine out of ten industrial designer: Okay , so we we could p what we could probably do is to keep also to keep keep the L_C_D_ and all the buttons and stuff , marketing: re relevance . industrial designer: we could make it like a opening opening style that if you open it you are you just turn on the T_V_ and if you close it , it will project manager: Yeah . industrial designer: Because , well it's maybe question for you t marketing: I think we need to concentrate on the , you know , the major usage of the th of the control , user interface: marketing: which is you sit down , you turn on your T_V_ , you change channels , you change the volume , you turn the T_V_ off . marketing: and all the other f functionality is industrial designer: user interface: Yeah , they can yeah they can be hide somewhere by a cover or something like this . industrial designer: Yeah but since we have the L_C_D_ , we didn't need too much button too many buttons . user interface: industrial designer: Should we make it a button , or some some something which would be project manager: For what ? industrial designer: power button . marketing: I think it should be a bu industrial designer: If it if it's a button or user interface: Yeah . marketing: S What about things like the clock and timers ? industrial designer: Do we still have the time ? I I just wonder . Well what w what was the question ? user interface: Clock or marketing: you know , some func some features on the control to display a time , or t to display project manager: Usually it's already on T_V_ or something like that . industrial designer: Yeah but since we want to control all the televisions , and and it would probably be worth to to set the timing on the remote , project manager: Yeah . industrial designer: no ? Because if if the T_V_ turns on itself , it well you know , if the time The timer should be there . If we if we add the time , we have to have maybe a bigger display or something like that , and is it very useful ? , are users wants to have the time on the on the remote ? user interface: . project manager: W In my opinion we should have only useful thing and Because apparently they want The simpler it's is better . industrial designer: Did you did you ever use the like the timing of turning on the T_V_ , user interface: project manager: industrial designer: well And based on your user interface: marketing: Very , yeah okay , very occasionally . industrial designer: marketing: But I do use the I do use the display of the time quite often , but user interface: . industrial designer: Yeah but it can be on the display in in a corner all the time on the remote . industrial designer: user interface: And do we need to include anything about the speech recognition and the speech commands , or ? industrial designer: Yes yes . project manager: I think user interface: I I thin I think it will not take lots of place , we just need a microphone and the software , so , and it sh and it will be a little bit new and interesting , so people may be attracted to buy this stuff and it's not very difficult to put a software inside the the electronic device and put a microphone . project manager: So maybe we think we can think more about that , and discuss that maybe last time next time
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project manager: Hello , this meeting we are it's fo should be focused on the conceptual design of the remote control . project manager: the goal of this meeting is to reach a decision at the end on the concept and I think the last time we talked about an a lot and we had a rough idea of what is going to be , but in th at the end of this meeting we have to to reach a decision . So , we will have again three presentation , from all of you , and I hope it will be fast because I would like to have time to for long discussion and and decisions . so basically I just want to presented to you present to you some recent results we've had from looking at some remote control market research and some fashion trends around the world . the fashion trends we got from talking to our our contacts in the fashion industry based in Paris and Milan . so f from our market research basically we've come to the conclusion that a fancy look and feel , as opposed to a functional look and feel , is our number one priority . and third thirdly the easiness of use is is the is is important as well , but again two times less important as the technologically innovativeness of the remote control . From our f fashion people in Paris and Milan , we've discovered that this year fruit the fruit and vegetable motif will be the most important thing in in clothes , shoes and furniture . marketing: so in conclusion , we need a our remote control needs to be something that's really fancy , has lots of technolog tech technology in it . user interface: marketing: And that it's easy to use and from our last meeting our you know Fabian told us that w you know one of the requirements is that we have to reflect the look and feel of our of th the Real Reaction company . marketing: So fanciness first and then two ti you know , half as important as that is technology technology , project manager: Okay . So I am going to talk about a little bit about how this remote control should be appear to be more easy to use . I think I think the feature easy to use is more important than being fancy , but okay , we can discuss about it later . generally , generally this remote control should be should be something , in my opinion , the first feature is just to be easy to use . So , the more frequent buttons should be larger , they should be placed in a good position inside the remote control . And s I can conclude like this , that we shouldn't need to learn how to use it . It should be we shouldn't need to es open a a t book and start reading and learning how to use this this remote control . So what I found out that as I said I think it's better to put more frequent ke buttons which are used more in the middle of the remote control , and they should be bigger in size . user interface: And maybe just like some toys , some joystick which is easier to take inside the hand . And also f m because because customers doesn't like to buy lots of battery , it should not consume lots of energy . And my personal p preference is , as I said , just putting this buttons in a special places and covered some buttons which are not used that much like settings button , like mobile phone . Usually some mobile phone cover the dialling number part , so we can cover these buttons which are not used or number buttons for the for the for the can channels , and just put volume change or s ch can channel change buttons in the remote control . And if the user needed to do some more complex task he he can open the cover and then change settings or something like this . And also I think if we put some some some some some buttons inside of the remote control it can be used easier . For example , a sliding or rolling d stuff , if we put it inside then we can easily manipulate with thumb . And I dunno but I think usage of a speech recogn r recogniser can be good . I know that it consumes lots of energy , but if we do it in some way that it asleeps when there is no sound and when it detects some sound it may consume less energy . And I think it's good because it's something new and usually young people like something new . industrial designer: okay , so good news from me for me from Hamed , but bad news from Bob obviously , because spongy design , I don't like it as marketing: project manager: industrial designer: Okay , so could you please , Fabien , open it . I Most of the things I have to write myself on the board , but project manager: This one , yeah . This this is just one thing I wanted to mention and show you that I just I just found this , that our company developed a s a seven f seven fingers or I'll just marketing: Inch . industrial designer: Yeah , seven seven inch T_ T_F_T_ screen , which is good news for us , since we wanted to include a display there . industrial designer: Okay , so the this will be like the overall scheme or overall requirements from the engineering point of view . first thing is this will be the overall shape , no I'm not speaking about the real shape of the device , but the shape of the inside of the device . the main energy will be taken from batteries that we can And if we decide to use the speech recognition stuff there , we must use additional source of energy , which I found the best is to use the solar cells which can which can supply everything . I was computing all the all the things related to the speech recognition , and it's okay to use just two batteries and solar cells , so . the main board with all the circuits will take at least seven to seven centimetres , so this is my like hard requirement for the guys from the design . It depends where you put your screen , because the screen is seven inch , so it depends on you where where you put it . Then the graphical card for the T_F_T_ and the third unit is the I_R_ . The good news is that we can we decided to use the infra-red unit because our company has also developed the chip for communication by the infra-red , including all the stuff inside , so it will be very cheap for us . So the once again the overall requirements , seven to seven centimetres for the board , which has to be which can be spongy but has to be this size , and the T_F_T_ which is seven inches . I have to check what I wanted to from my point of view I don't care about the about the material used for the overall des ov all the device . project manager: Can you fit any for example a T_F_T_ or any electronic device in a spongy thing , or is there any problem for that ? For example , put electronic card on a spongy thing , I can I can imagine it could be a problem . industrial designer: A all these things in in in this box are okay to put in in any shape , basically . Maybe it a good feature , since it takes if it's around the T_F_T_ then it's good , because it's just keeps it safe , project manager: Okay . user interface: Well maybe it can have two shells , a hard shell inside and a spongy shell outside . marketing: This seven inch T_F_T_ screen , industrial designer: Yeah ? marketing: how big is it in reality ? industrial designer: Well , seven to seven inches . industrial designer: marketing: have we decided that we're gonna use this T_F_T_ screen ? project manager: No , I don't think it's seven by seven , industrial designer: Yeah but project manager: I think it's seven the diagonal is seven . industrial designer: To be honest , I was project manager: Usually when they say seven inch I think it's the diagonal . industrial designer: Yeah , honestly speaking I was thinking that it was seven centimetres initially , marketing: Yeah . industrial designer: Yeah , no no problem , user interface: industrial designer: because because because then the size of the graphic card will be one fourth . industrial designer: So marketing: industrial designer: Yeah , but no problem to to me to cut the screen . marketing: So , what's the size of the device ? industrial designer: Ah well this is like this is almost nothing . marketing: Even from my perspective seven t seven centimetres by seven centimetres is still industrial designer: Yeah , but we wanted the big buttons and stuff like that , you know . marketing: Is it Can you hold that , or ? industrial designer: Because if it's t too small we can we can lose it , at home , you know . project manager: A sm industrial designer: marketing: But is something that's seven centimetres square e easy to hold ? user interface: industrial designer: W I I think so . I if the roller buttons are on the side you don't have to catch it like that , but just like this , and you know follow follow Well , that's that's no task for me , but well seven to seven at least yeah , project manager: So maybe you can finish your presentation , user interface: project manager: and afterwards we will discuss about all this . , so I think we have a lot We have to take decision today , so I think we have to do some work to finalise our idea and take decisions . first I think energy it's a key problem because it depend what can we have as feature if we use only batteries , for example , or something like that . Because can we have L_C_D_ and speech recognition with battery , and it's also r related to the size of the of the devi of the device ? industrial designer: Not J just a point to the energy th things . If we use the batteries , and the additional so solar cell , then it's okay for L_ speech recognition and L_C_D_ , project manager: Okay . project manager: but using how many batteries , for example ? Are are what Maybe what is the size of the battery industrial designer: Yeah I was thinking just common A_A_ cells . marketing: So if we use s solar cells , where is the sun if someone's watching T_V_ inside ? industrial designer: S d doesn't need to be sun . industrial designer: Yeah well I I suppose that I suppose that that this remote control won't be in the in the room like this , where there is light only when when there are people , but . project manager: At least when there is T_V_ you can get light from the T_V_ . industrial designer: Ah it's a it's a compromise , no ? marketing: project manager: At least it's new and maybe technology New technology . industrial designer: Yeah , that's why I wanted to to include the speech recognition , because you wanted all the new things . user interface: project manager: So I think before talking about the other thing , it's important thing it's the case . industrial designer: project manager: what what are gonna be the size , because its weight drives the other what we are going to use as features and so on . For example for the for the L_C_D_ , if we choose to have a small device , we cannot use this a such a a a screen . Well what what would you guess as a shape ? Or what what would be the shape ? user interface: . And I prefer to is it shouldn't have a uniform shape , so in the middle it should be a little bit thinner , maybe maybe . You can take some some joystick you can take inside hand easier because it's it's designed for your f taking into account your finger shape and your palm shape . So seven not seven but let's say five by ten it's I think it's that's my opinion . industrial designer: Yeah , I think it's feasib Well one How could we do it ? We could put the board next to , well , under the L_C_D_ and for example make the L_C_D_ be totally unrelated to the thing that you hold in your hand . industrial designer: Like holding something , and the L_C_D_ to be just on top of it , you know somehow . I've I s I think the easiest thing would be to to have a smaller L_C_D_ , if it's possible . industrial designer: Okay , so five to ten , I I think it's it's feasible . user interface: but I don't want to now invent something new , because we didn't discuss about it . So using some L_C_D_s we can touch , so we can remove keys and just having , I dunno the name , L_C_D_ responding to fingers . user interface: So But for now if we don't want to use such kind of screens I I think we using a a smaller screen is better , project manager: Yeah . user interface: because project manager: The problem is we have a limit in a month of time , so we cannot do something very new . user interface: project manager: So let's go for a small L_C_D_ . marketing: So industrial designer: Okay , so Yeah , so so just just give me the the the five by ten numbers that you find the best and send it me user interface: A smaller s project manager: Yeah okay . something easy to use , you said something easy to use but how does that fit in a fashion way , like with fruit and vegetable , and about the colour and logo of the of the company and so on , now , can we do that ? My first idea is because our colour is more yellow , and the it should be easy to take in a hand , I thought about banana , or something like that , which is fruits , and industrial designer: Seven to ten banana . marketing: Well it's it's definitely the obvious choice , with the colour of our company . user interface: marketing: what other what other fruit and vegetables project manager: But it's just an idea . I dunno what you think about , but marketing: Do you know of any any other fruit and vegetables that are yellow ? project manager: Yeah . project manager: industrial designer: Well , but If it's If it If the banana is big enough . Well user interface: project manager: Yeah , and industrial designer: user interface: I think this is not good . project manager: The screen has to be square ? Or it can be like a a shape , quite , with curves . industrial designer: But if it's square then we get four screens out of one by cutting just . But if you want some shape then we can only get like two screens out of seven to seven inches , so . I think that's more important than saving a bit of money on on the T_F_T_ screen . industrial designer: Yeah , m maybe the banana could be like a bit fatter than than the c c common one . Yeah , it should remember banana , but it's not doesn't have to b to be really the size and exactly the shape of a banana . project manager: So we are agree with the banana thing ? industrial designer: Well it we'll stick to banana , or ? user interface: Okay . project manager: So , the last point we decided it's infra-red , I guess . You have other thing to add to this point , or no ? So , about the user interface , so we are going to use L_C_D_ . You talked about the buttons on the side industrial designer: Like like peeling of the banana you s user interface: Yeah , peeling of the banana . marketing: industrial designer: First layer obviously spo Yeah , project manager: So industrial designer: w It's it's like silly , but the people will really appreciate it , yeah I think . project manager: Is it is it possible to do that ? It would be a great idea , but is it possible technically ? user interface: project manager: Like doing a spongy layer of the banana , and you open it . marketing: I think if we if we have a spongy layer on the outside of the banana then it's easy to make that , project manager: Yeah . marketing: you know , to manipulate that to hav be a cover that you can pull off and user interface: user interface: Yeah , some Something like a plastic cover covering some interface , U_S_B_ interface as in the in digital camera . You open a plastic cover and you see some U_S_B_ interfaces , some some interfaces for adaptor . So keys can be buttons can be covered like this , with a plastic cover and when and when you open this cover it's like peeling a banana . project manager: Yeah , but do you see that as a rigid thing , or like like a banana , something very soft , you can open like banana , or . industrial designer: Well is it possible to make it soft ? user interface: Yeah , yeah , yeah it's a lic like a plastic cover , so . industrial designer: So I think if it's so then it's cool ? project manager: So , I dunno what you think , Bob , but it would be great for users I think , and very good for marketing . maybe , how can we , if we have a soft thing , like this , and to open it we have to attach it somewhere , I dunno how to do that technically , or . Yeah or a Yeah it can is it can be a plastic cover sticking to the to the all the stuff like with magnetic p magnetic magnetic materials in the border , so it's it sticks like refrigerator door , completely . So you you can be sure that it will not be open while you're while while you are commonly using buttons on the banana . industrial designer: Well since since the since the things like the like the screen and how to say that , solar cell has to be has to be like kept kept in the shape , we cannot b So we need that the that the peeling I dunno but we should we should take care of these two two things . So , if if the solar cell won't be visible while the banana is closed , then the material must be able to put the light inside , you know . So you're saying is it possible to have a solar cell and this removable cover and industrial designer: It is possible , but , well if it marketing: And a and a banana . industrial designer: I dunno how to how to do it if if t if to if it's better to put the solar cell to the t to the peeling or outside it , or or inside . project manager: And something we forgot , maybe , about the speech recognition system , are we going to use it , or not ? marketing: user interface: Yes , I think . project manager: So we have the de design , the a good shape , new and so on , user interface: . marketing: user interface: project manager: And , yeah , I I think you should work together , s you Hamed and Peter , to work in a in a first prototype , and more about the shape and so on and how you can manage to put everything together
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We're here to have a kick-off meeting for the design of a f for the beginning of new project remote control for the design for a new remote control . marketing: project manager: So I'm first going to do an opening then we get used to one anothers and we speak about this tool we're going to design and try to make a project plan , some discussion and then we talk of the next meeting . marketing: project manager: I think the important points we have to t talk about are it's functional design , it's conceptual design , and desail detailed design . project manager: user interface: It's gonna be not my favourite one but the one I can draw . project manager: industrial designer: user interface: And it's gonna be you'll try to guess . marketing: A r a rabbit , oh oh yeah , where is the carrot ? project manager: user interface: That's it . project manager: You want to go ? industrial designer: marketing: I am not very good at this kind of stuff . industrial designer: marketing: My favourite animal is project manager: industrial designer: You wa marketing: user interface: Wow . industrial designer: project manager: marketing: What about you project manager: yeah Christa Pavlov . project manager: So they have to be waterproof maybe ? marketing: It has to be wha baby proof project manager: 'Cause they eat she ate it . marketing: because even if she's not very tall she's high enough so that when she throw it away it's industrial designer: Yeah . user interface: But how gonna okay , just but it's monochrome it's n it's not like industrial designer: Yeah . industrial designer: Yeah even we can change colours , no ? Like the marketing: Oh like the phones , industrial designer: like the phones and these things we c yeah . project manager: Small also ? Don't you think industrial designer: Huh not so big like yeah . industrial designer: Yeah , not too much buttons and marketing: Should it be , y you know these remote controls where they are what they call a universal ret remote control project manager: marketing: so y you can decide that now it's the remote control for the television , then it's the remote control for the the sound system , or for your refrigerator industrial designer: . project manager: Yeah , industrial designer: marketing: whatever project manager: that's marketing: I dunno if it's project manager: marketing: Or if we should have a targeted re remote control . marketing: So colour , robustness , easy to use , size , project manager: So , I think there's marketing: yeah , size matters , yeah . Colour , size , sh project manager: So you you think it's better if small than bigger . marketing: But what would be different from this , from the others ? I dunno if industrial designer: maybe we can change the colours that at least the frame . marketing: I think one thing important for instance in this remote control if you remember when people use it they're they never find a good button in the right place . marketing: For some reason they they they click the off button when they want to use the industrial designer: Yeah . marketing: So there's a problem in the design of that kind of remote control somehow , project manager: . So , some kind of idea with cellular phone with a a screen that will tell you what marketing: I dunno . marketing: Too expensive for twelve Euro ? user interface: And n maybe not too expensive , project manager: And too expensive . marketing: So ma I prefer to have the off button at the top right , industrial designer: Ye yeah . marketing: so I would have my own design of the remote control because it's in fact just a a full touch screen remote control , industrial designer: . industrial designer: it it's like marketing: I don't know if it makes sense , but project manager: industrial designer: it's like two types no ? people are right handed or left handed so y because I am left handed I use like this , say if you're right handed you use like this marketing: Yeah , for instance , . industrial designer: user interface: so how many actions do we need to implement in it ? industrial designer: huh . user interface: On off ? industrial designer: Maybe I think even we can keep two switches and then we can only make one working . industrial designer: We can adapt only one switch , suppose here like we can make two switches and if I'm left-hander I use this switch to follow the main operations . user interface: if it's less than three then we can make it like a industrial designer: Two . marketing: Three buttons you mean ? user interface: like three mental states , project manager: Three option . project manager: Maybe if it's more , if there is a software inside industrial designer: project manager: that ask you three user interface: industrial designer: marketing: project manager: If it if we want a r universal remote control that we sa like we say before it may may need more than three three button , three possibilities , ye yeah . user interface: But for standard actions you usually what do you do , you change channels , you adjust volume , and nothing else . marketing: Yeah but for instance when you change channels you can have you can just go to the next one or go to channel twenty five . industrial designer: marketing: Because I'm only using three or four channels but industrial designer: Yeah . But they keep generally their t slash slash this thing and then the dash dash and then you can put yeah , you can only have one bit . I change channel like this , m I want to go to twenty five , and then to ten , -huh yeah . marketing: And then back to the one I was before , project manager: Also we can be here marketing: so there's whichever it was . project manager: marketing: Then you can watch what your ah you could also record your record your sequence of actions , industrial designer: . marketing: that becomes more complex , project manager: industrial designer: marketing: but you could look at what the other people have used there or remote controls . project manager: we're going to meet again in thirty minutes and I want you to work on these ideas and try to make a the ones , make to decide what what are the ones important and what are the one that we don't want . marketing: So what does M_E_ means ? M_E_ the user requirements ? Or that's that's for us ? user interface: Market Expert . user interface: marketing: Oh , of course yeah , the user requirement specifications , -huh , yeah
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project manager: So marketing: So project manager: I hope you're ready for this functional design meeting . we want to know to at the end to know the new project's requirement so we need to know the the user needs that we want to fulfil to fulfil the from the technical part we want to know how it going to work and third part I don't remember marketing: project manager: which is not very good . marketing: So I dunno if I can do that like this ? Yeah ? So it's being modified . I am the expert in marketing and I want to tell you about what people s want and like and dislike in remote controls , and I hope this is going to help you to to design it correctly . marketing: So basically what I suggest is that instead of deciding ourself what what could be and what should be a good remote control , let's ask people who are users of remote controls how they feel about w the current remote controls , what they like , what they don't like and and what they do with them by the way industrial designer: marketing: because they are supposed to be useful . So we've we've conducted a a survey on on the use of remote controls and I'd like to show you some of the results we found on this survey . Yeah , so basically what we found was that there are several things that the user don't like in remote controls . Current remote controls as you know they're the same as this one they're not nice colour , not nice shape , they're all the same , and they're not l good looking . what is interesting is that in fact it seems that they were people are ready to pay for nice and look and fancy looking remote control , so I think we should probably spend lots of time in and effort in that . And the other thing is that the the current remote controls are not so easy to use and it it the the current facilities that they offer do not match what people really want to use their remote controls . For instance we see that they zap very often so I think this is a very important functionality that it should be easy for them to to zap in one way or another . And most of the buttons on current remote controls are not used , so I think we should design something where some of the buttons which are those that are used should be easier to see and use than others that only a couple of people are using . Now people are very frustrated w with their remote controls industrial designer: marketing: and they for instance they don't even find it project manager: marketing: it's it's often lost somewhere in the in the in your home and nobody knows where it is . marketing: Maybe if we have something where we could ask the remote control please , where are you ? industrial designer: Yeah . of course phone you can always phone your phone project manager: marketing: but you can't phone your your remote control . industrial designer: marketing: And because of the fact that there are so many buttons in these remote controls that nobody use , industrial designer: . marketing: in fact they don't even know how to use them , so most of the the people say they they don't know how to they to use properly their r remote controls . And they are bad for R_S_I_ but I don't remember what is R_S_I_ . nobody has any idea about that ? Well I'll check with my industrial designer: Yeah , it's electromagnetic waves or something kind of maybe effect . marketing: I think it's a technical thing industrial designer: Yeah , marketing: which our industrial designer: because infrared uses some electromagnetic technology , project manager: industrial designer: and those waves have high marketing: So , it seems that it's a lot of people for a concept that we don't know user interface: But twenty six percent , do you know project manager: Or something we don't know . marketing: So anyway user interface: One of us marketing: that's for what the biggest frustration of the user and industrial designer: Yeah . marketing: s functions that may be used by u the user in the current available remote controls and well the tables look very nice to read but what is important is to understand that the power button is not used often because in general you use it only once per session , but it is very relevant . project manager: marketing: Ah now I remember what is R_S_I_ project manager: marketing: it's repetitivity stress injury . marketing: I continue my presentation so yeah , user interface: marketing: channel selection is very important , very often used . It seems that people find teletext teletext relevant , even if I personally never use it but seems that it's average relevant at least , so . project manager: I have been told that we don't consider teletext , that it's out of date now because of internet . marketing: I can tell you that in a l in a scale between one and ten relevant not relevant to relevant people scored a six on this , which is not as these these two one were had I think ten I think . marketing: Not very relevant , so if if there are good reason not to put teletext it's okay but just know that people find it somehow relevant . project manager: marketing: That's for the main functions I think and then we can ask ourself what people don't have that may be useful . One of the thing the trend that you are probably aware of is the possibility the eventual possibility of having speech recognition in your remote control , so you wouldn't have to tap tap in your buttons but just tell your remote control or whatever you need you have what you want . So we've conducted a survey about whether people would like or not to have this kind of functionality in their remote control and as we can see it really depends on the age . marketing: So now it really depends on the kind of targeting wha who are we targeting with this remote control ? industrial designer: 'Cause marketing: I think if we are targeting young people then it's probably something we have to consider . If we are targeting you very old people this is something they really don't know why they this should be so now project manager: And I don't have any conclusion , I didn't have time the meeting was very tight , so that's basically my findings . marketing: Yeah one question , user interface: you are a Market Expert marketing: yeah ? user interface: so marketing: I am . user interface: should we aim at the young people or not ? marketing: I think we should aim at the young people . marketing: In general the the early adopters of a new device are young people , less than more than user interface: Okay , then teletext is used less . project manager: So now I think it's the turn of the the I'm not sure marketing: project manager: Of the technical function , so marketing: So I think it's you , huh ? industrial designer: it's marketing: No ? user interface: That's me . project manager: what effect industrial designer: techni function of marketing: No , user requiremen industrial designer: Yeah . industrial designer: I have to do working design so project manager: So you're user interface: That's but this but number three , yes . marketing: user interface: However , Project Manager asked me to give you some presentation about technical functions design . , as I'm a more an artist marketing: project manager: user interface: that's gonna be less technical functions but more User Interface and current intentions and everything which is linked with this . marketing: project manager: user interface: 'Cause current remote controls they are never easy enough to use . marketing: project manager: user interface: It's quite a standard one , but it's not from a T_V_ , it's from a much easier device like air conditioning or something . Only buttons we need is on off , volume , channels and maybe some options or something else , and please make a click , compared to this one marketing: industrial designer: It's user interface: which one would you prefer ? I guess this . marketing: I would say the simplest one as long as there are the I find the buttons that I need every time I need a button . marketing: industrial designer: Maybe it can be yeah middle of like , between those two user interface: Yeah , and our method is going to be , provide simple industrial designer: li project manager: Oh sorry . user interface: Our question of the style , we should remember that our company marketing: user interface: puts fashion into electronics and we should never forget about it . user interface: it's very well , it's it's not an easy field to to play , you know ? So be simple . marketing: user interface: For personal preferences I think that to make a baby-proof remote control it got to be a titanium . project manager: industrial designer: marketing: user interface: It's a really good style , it going to be look like like this . And all these buttons should be easy to find and to click , 'cause when you watch a movie and you want to change something , you always try to find a good button and click it , but you should do it by touching it and finding it easily just by touch . So Press project manager: user interface: I would propose this concept for design , just few buttons , a screen with a back light which can change colours , titanium industrial designer: . And let us include two nice features into this device , first , power on and off can be made fully automatic . When you go to the sofa , take your control and point it to the T_V_ , project manager: It's off . marketing: And when does it turn off ? user interface: When you don't touch the control but you go out of the For for enough time marketing: Oh so you have a user interface: like you marketing: sensing sensor machine that knows user interface: It's a question to our technical design , our two engineers . industrial designer: project manager: marketing: Tech user interface: And another nice feature that I would like to implement is volume control . Suppose you set u you set up some volume and then you move out or you move to the other corner of the room and take your control with you . Like , you want to to change the chair or you want to move to the armchair from the sofa or something , and then the volume changes . user interface: you just control the marketing: According to your distance to and the angle maybe , if you have a stereo system . So marketing: I'm not sure about the screen , wha what is the use usefulness of the screen ? is it a touch screen by the way ? user interface: I think it can be just a menu which can be controlled with a left , right , up , down and enter . user interface: which makes it easier to find , and each can it can respond for your voice , like it can turn on the light for you just to f find it easily , yeah ? project manager: . project manager: I see that you target several s application not only T_V_ but i like we talk about universal remote control . user interface: Let it be universal , so you want to use it for your hi-fi system . S user interface: All the rest , we sh we'll put it into this menu on the screen . Since we were targeting a really soon date for the the the i issuing of this remote control I think we will only concentrate on T_V_ for the moment and then maybe m make it more generalised yeah . marketing: So for instance if I want to go to directly to channel twenty five , how would I do can I do that with this ? user interface: twenty five . marketing: that's not so easy to go just next next next when you have hundreds of channels . marketing: Or is it ? user interface: Basically you use just four or five channels , right ? marketing: Most people user interface: Yeah . user interface: So set up your T_V_ set like channels that you use they're one , two , three and five , and you will never have to go to a twenty fives channel . marketing: In fact in in one remote control that I've seen , instead of doing that d you could just say these are the cha ch channel three , twenty eight , forty eight and sixty four are those that I want to by cycled with my next button . industrial designer: But even we can have some L_C_D_ display , like you can de you can just button the number marketing: Go to channel twenty five . industrial designer: and then it go marketing: One thing is that as I said in my presentation people really do like to z zap . marketing: So even if they are only watching four or five channels , I think they want to zap out of the one hundred channels , user interface: But otherwise like we can put some display on numbers and then they can just press suppose two five they just press two and five marketing: So it would be industrial designer: and then marketing: Okay . industrial designer: if you want to go for a universal then we ought to limit for functions for each of our devices . user interface: Could we carry out some research if we w really need this , like how many people really need to go to channel number twenty five and then to sixty four ? marketing: Well I could could have a look at that maybe . I am an expert in industrial design of all electronic devices and I previously devised many like digital calculators and electronic calculators . Well , as you know the basic function of remote control is sending some message to the the device , like T_V_ or V_C_R_ or D_V_D_ player etcetera . So we will have a p portable device which will send message to the the main device like T_V_ . So we need to have some energy source to do what to do the functions , what we want on this portable device . And usually this so to do these functions we need an interface , which basically some kind of pressing buttons or keys or like moving jack or something like that . And then these messages these key buttons can be transferred into some kind of message and then it will process by the chip and then it will generate some information to the main device . So , basically we need since we are focusing on our interface device remote control mainly the energy source like the battery and then we have user interface like the keypad and you know buttons we want , and then we have some chip , it's mainly digital signal processing chip because since we are I am one doing mostly digital devices we ought to have some kind of processor which take care of all these functions and put it in some digital format . And then we'll have the infrared L_E_D_ source which sends the information to the main device . Then we'll have switch in our main device to do particular operations , and we ought to do different codes for different T_V_s , project manager: industrial designer: so some T_V_s will have different encryption codes for doing s s channel changing and these things . industrial designer: Yeah yeah , because the people don't use one particular brand so project manager: . industrial designer: So we need to check their specifications and do their encryption that's passing information to the T_V_ device . industrial designer: Then , components , so we have the main energy source and then we will have some buttons and then we will have infrared source and then we have some inside some chip in in the device . And since I also want to know feedback from our Marketing Expert and User Interface , project manager: Yeah , I'm sure , because since our User Interface speech recognition and also Marketing Expert for the speech recognition is really handy , project manager: industrial designer: we can have another , like s simple speech recogniser on our D_S_B_ chip . industrial designer: Since we have some kind of energy this is our this normal battery , so this battery , once you s switch on it will take power and we can have some speech recognition and in our g generally small digital signal processing chip so that and we will put the small simple speech recogniser project manager: On industrial designer: and we can also train the speech recogniser for particular user so you just project manager: train it , okay . No , even in you can find even simple mobile device like any mobile brand you can have these voice dialers or these things , yeah . marketing: Think of a all these young people who would love to say that this remote control only works for them , user interface: Okay . project manager: And what about the price of this component ? industrial designer: So maybe we can make it in five Euros and even less than that , project manager: It okay . industrial designer: because we have only very few words like like power , switch on or some like project manager: industrial designer: then we'll have something like this we'll have volume and then we will have s particular channel , so users can listen . marketing: The user will just be able to say please can you pump up the vo pump up the volume project manager: industrial designer: Ye No , yeah , a user can use any kind of sender but they should have this prompt volume and then marketing: Okay . industrial designer: yeah volume and decrease or increase , so we try to only recognise those words marketing: Okay . industrial designer: and and because we can't really say user to say same wording marketing: Couple of words . industrial designer: And then we can have channel they can say , okay I want eight , because we don't know like users have different programmes , they don't really follow same channels strict so we just want channel number , project manager: Okay . industrial designer: we don't want like B_B_C_ or C_N_N_ or something else marketing: Of course it has to be industrial designer: because it will be complicated so we'll have only these three main basic anyway volume is not really speech recognition problem , marketing: Okay . user interface: No you know it's a conceptual question , 'cause now I see th this the picture in front of my eyes like a user taking his remote control and shouting into it , volume up , volume up , project manager: marketing: But then I think you you user interface: and and he's coming you know , he's really annoyed with this , down , up , down . project manager: marketing: First of all I I think this is not functionality that it is going to be instead of using the buttons . industrial designer: Yeah actually we we can have one switch to like switch on , on and off , this processor and This really , suppose like here we have our main chip which controls power , volume and this part and this D_S_P_s . industrial designer: Again , this to have some interaction like suppose people use D_S_P_ then it particularly sends some information to the chip like in some form , like volume and like this key . industrial designer: So it may not be like very expensive , because since we are only focusing on T_V_ remote control marketing: T_V_ . industrial designer: so and we have only few things here project manager: Sho to to train , okay . user interface: Like , if I want to put volume up I like do I take my remote control do like something like marketing: user interface: roll 'em up industrial designer: this point we didn't consider user interface: or roll 'em down . marketing: Very expensive , industrial designer: because it's it's very expensive marketing: no ? industrial designer: because v our target is only like twelve point five Euros project manager: And well , what about the idea of automatic on off on the button , yeah . user interface: why ? industrial designer: and user interface: That's just industrial designer: Yeah , marketing: And volume control . industrial designer: even automatic on off is also a bit problematic , because it different criteria for different people like so suppose people are really they just they don't touch the remote and y you don't know how much time you need to switch on or switch off marketing: So but industrial designer: and marketing: Sh should we target a a user personalised remote control ? So in in a given room there might be more than one remote control . Yeah that can be possible , especially for power settings , so user can say okay , suppose they're watching a tennis match or something then they can say okay after one hour I marketing: . project manager: Wouldn't that make arguments ? industrial designer: They can make marketing: Yeah , of course . project manager: I want user interface: industrial designer: Yeah we can have marketing: That's no problem , we will sell more . project manager: And we can increase this the strength user interface: We got a really good Market Expert . project manager: y you can buy one with user interface: Let's send more , let's sell more . project manager: industrial designer: project manager: I think , okay , we're just on time . project manager: Then we will work again for thirty minutes individual work , and we will meet again for the next meeting , and in this one want to to be more focused on the individual actions the on the components so you will focus on the component concept industrial designer: Yeah yeah . project manager: of course the U_I_D_ Mark will be focused on the user interface concept industrial designer: Mark will project manager: and our m Market Expert Sammy Benjo on the trend watching . And we have maybe we have to we say , only for T_V_ , not teletext ? marketing: project manager: I think automatic on off control it's not possible . user interface: should it be equipped with the , with speakers ? marketing: Speakers in the remote cont user interface: Like , you want to find it , you shout marketing: Oh yeah . project manager: yeah user interface: control , project manager: that's user interface: and it answers is I'm here ? Or marketing: It just beeps . project manager: yeah ? Think industrial designer: Yeah , especially the power , it really consumes project manager: -huh . industrial designer: because it should be all the time on and project manager: And marketing: Well I I heard of devices where you just whistle them and and they project manager: And it's answered . industrial designer: But it's a good feature I guess yeah we need to think about more how to incorporate it . user interface: Just don't interfere with other devices like 'cause like all these people do that their lights are turning on with clapping . marketing: Oh that's e that already exists user interface: Yeah , I got it at my home , like . Good project manager: So , marketing: we're done ? project manager: yeah , industrial designer: Yeah
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project manager: So I will again do the secretary part we will have three presentation first the industrial design , first Rama then Mark and then Sammy . project manager: we have to take a decision on the control remote control concepts and we have forty minutes . project manager: So what we want to the decision we want to take on this meeting are on the first on the component concept , so what kind of energy we use what kind of chip on print and one ki kind of case . And at the end Sammy will give a trend watching on what he's he's been doing . So we're to mainly design f mainly need to know which components we'll use for energy , and the material and interface . First one , we can use simple battery , or we can use traditional solar cells or and the material we can have plastic , rubber which is good for this R_S_A_ marketing: Ah . industrial designer: and then titanium , which can be which have very good look an and then interface we're to use push buttons or liquid crystal d L_C_D_ display . So , as we discussed before , we need to we would like to have some speech recognition s chip in our remote control . Still we are looking for possible technical specifications and how w easy we can do and within our pri range , like we're to in our twelve Euros or around that . So we are looking for simple devices or simple technology to do the location of remote control in a room or in a house . So we would like to propose battery instead of solar cells and it would be problematic to have enough energy with the solar cells marketing: And also we want to go for titanium design instead of rubber or and well the problem is with this design we found that we can't use double-curved shapes . user interface: Why ? industrial designer: it's I think in manufacturing I guess it's problematic . So , we want to go for simple push buttons because it need a simple chip and it's really lesser re really less expensive compared to L_C_D_ marketing: industrial designer: which are which needs advanced chip technology and it's more expensive , user interface: industrial designer: since we want to put some other features such as speech recognition marketing: industrial designer: we want to reduce cost . project manager: I want to know why it b just sorry but for the point before why not the rubber , if it is something that it seems to be light . industrial designer: And also like in if you put a it's be difficult to do all the moulding of buttons and these things project manager: Okay . user interface: W we can use something like you know the whole body's titanium but there are some rubber or I dunno some rubber parts like industrial designer: Yeah . marketing: like this ? project manager: Yes so user interface: to make it feel better and to you know industrial designer: Like in cell phones recently project manager: -huh . industrial designer: And this push buttons project manager: yeah so industrial designer: we we would like to use push buttons instead of L_C_D_s and so we want to mo we're we want to put speech recognition so we want to reduce price on this technology and so that we can have enough space or enough money project manager: Okay , s so simple button and speech recognition for the more complicated . industrial designer: for S S marketing: Speech industrial designer: Y yeah we have simple buttons and speech recognition technology , user interface: user interface: Okay , and still we have industrial designer: so user interface: can we still include the L_ L_S_D_ display ? marketing: L_C_D_ . industrial designer: l marketing: Seems not , it's either L_C_D_ or push-button . industrial designer: So user interface: No , industrial designer: it's like a user interface: it's not gonna be a t no touchable but still like a source of information or source for menus . industrial designer: Yeah maybe maybe we can see depending on how we'll come up with our full design then if we have enough money or like for and user interface: Okay , so let's try it , let's t industrial designer: because the speech recognition technology will take at least five Euros or or something so we want to reduce the cost on display marketing: The L_C_D_ would industrial designer: or this inter marketing: The display would only be display and not touch sensitive you mean . user interface: Yeah , yeah , it's it's not gonna be a touch pad , just a display for giving you information . Yeah , we're to go for li and now I think we have many options in the market so we can go for small nickel or alkaline batteries marketing: Okay . marketing: So this device on n that can be used for speech recognition could also be used for just the finding it basically , instead of clapping why not just be ask . industrial designer: Yeah , that's then the the one thing we want to know is like because remote control is used for like in the household so it it it will be it m maybe at least five , six people want to use it so so how to how to define our re speech recognition marketing: If we're going for more speaker independent then it would be like again cumbersome and we need really m more technology project manager: Okay , industrial designer: and so project manager: for the location . industrial designer: Yeah , if if everybody in the house n to locate then we're to go for some speaker independent technology or something . So let's now go to the you don't have more question ? industrial designer: marketing: No , it's okay . user interface: But still L_S_D_'s already quite nice , marketing: L_C_D_ . user interface: L_C_ marketing: L_S_D_ is something else , industrial designer: marketing: and it's quite nice as well . user interface: have a look at this project manager: industrial designer: user interface: no it's yeah . Generally I developed quite a broad concept not only for the interface , but for possible instruction or user's manual and all the complex things that come together with your T_V_ and remote controls . We got our perfect remote control with a lot of buttons marketing: user interface: and we got explanation for every button industrial designer: user interface: and you can use your time and it will take i some days to learn all this buttons and the L_C_D_ is going to be somewhere here and go back button , I don't know really where it is , maybe one of this buttons , and power on and off I I don't remember project manager: . industrial designer: marketing: user interface: so it it it should be maybe this button is power on and off ? Or no ? I can see nothing . industrial designer: user interface: And it's got just few buttons , quite low looking , and all this stuff we already we already discussed . marketing: Do you think it can come in several colours ? user interface: And everyone's gonna be satisfied . marketing: Or did the user interface: I would make a backlight of the L_C_D_ screen with different colours . marketing: Yeah , well they like something which is user interface: Okay , so let's remember there's a Nokia phone which changeable panels . marketing: yeah , okay , user interface: Do you like it ? marketing: so that would be the option . I don't know I don't have a Nokia phone , project manager: industrial designer: But it's marketing: but I don't use that but again , I might user interface: That's why you don't have it . marketing: bu but project manager: industrial designer: But it would be expensive , no ? If you use colour L_C_D_ . industrial designer: Maybe we can just if users want more colours they can pay more money to get this the shapes and they can have different assembly . industrial designer: So users have different they have their own interests , colour interests and so project manager: So ? user interface: project manager: you you propose something with option i that increase the price if we if you want o more colours on L_C_D_ , industrial designer: Yeah . user interface: Okay , what there's one more decisi one more solution in fact , 'cause there are some some paints that can change colour according to where they are , like they can reflect different colours depending on what is around , like what colour is around , and depending on the temperature , industrial designer: Lights , yeah . project manager: But it can be in maybe in an a gradable version , user interface: - , - , project manager: but industrial designer: Yeah . Those for which the remote control is is to be something useful I'm going to talk about this later but and those for which is something that that that is specific to them so it it's like a signature . project manager: Okay marketing: project manager: and you think that we don't have to make to make them pay more because of o or this is industrial designer: marketing: I think I think they would be ready p ready to pay more for that . project manager: so i it's not a s base service industrial designer: marketing: No no . industrial designer: But those people will be really few , no ? So like we can those marketing: The the young people the young people want to be different from their friends . project manager: maybe that's if that it's a selling point maybe it has to be the base . But you know if you want to be different you just take your remote control with you all the time . user interface: Anyone has their remote controls here ? marketing: Oh , you don't ? Yeah . You don't have your remo user interface: No ? industrial designer: marketing: Wh you you know like for instance take the iPod . marketing: It has this distinctive look and feel and look which people seems to like user interface: Okay . marketing: just because it's a colour that we don't usually see in a remote control . Hand light , marketing: glow in the dark , industrial designer: project manager: user interface: yeah . industrial designer: Yeah marketing: so industrial designer: maybe like the infrared like we can put some radium chips or something marketing: user interface: user interface: but how smart should it be to not to complicate things too much ? project manager: user interface: And industrial designer: user interface: I dunno marketing: user interface: that's a question to you and to to marketing: Well so I heard that it seems that speech recognition is something that can be done so that's the smartness of the thing . marketing: Currently we don't have guns with speech recognition or beer cans with speech recognition industrial designer: marketing: but we may have remote controls with speech recognition . Are are you saying here that the remote controls should be aware of who is using it ? So for instance the young guy would not be able to use it because his father doesn't want . industrial designer: that that could be feasible I guess , like So since we have we want to do some speaker dependent speech recognition so we can use marketing: Okay . marketing: But for instance th I I'm thinking about the other particularity that the the remote control could have . S since it it knows who is using it , it might also record the kind of channels you are u more often using and levels of volumes that you're more often things like that industrial designer: Yeah . marketing: and provide you ways of using them , I dunno , somehow , industrial designer: Yeah . marketing: but industrial designer: it's marketing: that might also be a good sales pitch again . Okay , so I'm going to talk about trends and I hope this can help us to to understand l how we should design our remote control . So first maybe just a small recap on how how do we watch trends so it's not so simple you might think that it's easy but it's not so simple . Anyway these days the best source of information is the web as you know , so have to to go often on the web and look at what the others are doing , and ask real people who are using real remote controls every day or any other tool that is similar to a remote control which basically is a small device that people have with them , always , like a phone . Of course those tha d who are watching the trends are also have also to be inspired because in fact they're not only watching the trends , they're inventing it , they're creating the trend . This is more risky because you're not following the trend , project manager: marketing: you try to invent it , which means either you succeed and you make a lot of money or you don't and you're out of business . to be to be quick there's a lot of words here but basically there are in in the market of of remote controls there are three aspects that we should very pay much attention to . The first one , which seems to be the most important one , is that it has to be fancy , it has to have a fancy look and feel . Strangely enough it's more important to be fancy than to be wi and now that's the second thing it has to be , it has to be technologically i innovative , industrial designer: marketing: it has to be new with some of new technology inside and and this is also more important than the last thing which we w may think that would have been the most important , which is that it should be easy to use and it should be easy to use as a remote control . So as you see it first have to be very nice , s something that people are proud of that i they can be id identified with and and then something that contains very novel stuff that they can talk about with their friends , huh , mine has this and not yours . And finally of course it has to be useful as a remote control but it seems that it's not so important that it's useful as a remote control . If we look back and not look at only remote controls I think it's important to see that the trends are quite the same in many areas so currently the the trends that we see in l in l big cities like Paris and Milan , well , it seems that this year things should have a fruit and vegetable way of of look or feel project manager: industrial designer: marketing: or so . And if we co we compare to last year , now it has to be spongy , industrial designer: . Well project manager: industrial designer: Yeah marketing: this so so I think i industrial designer: kind of maybe marketing: When we were talking about rubber , industrial designer: Yeah it marketing: I think the rubber aspect might be important because it's what is probably more feasible in terms of sponginess . marketing: So project manager: It seems to be marketing: Think more of something in the colours of like fruit and vegetables and spongy , industrial designer: Fruit . Even shape ? marketing: as a even in the shape it has to be more round and more look natural somehow . marketing: So that's what people seem to yeah i I know it's quite far from what you thought project manager: Sorry . industrial designer: marketing: but that's that's fashion and project manager: industrial designer: user interface: Okay . project manager: you have questions ? industrial designer: So these abilities are mainly ad addressed by young people ? Or it's marketing: These I'm sorry . industrial designer: This you you so did you marketing: Yeah , yeah we have people listening to the trends everywhere in the world , of course , industrial designer: Where ? Oh . marketing: as you know our company is quite big and so I'm just asking them what are the current trends according to them when they go in the stores and when they ask their friends industrial designer: It's not from . marketing: The what we industrial designer: Yeah but some materials n they're to be they're to be something like solid like they can't be really spongy marketing: Sure . marketing: We have to I think we have to have the look of fruit and vegetables industrial designer: yeah , yeah sponge , yeah yeah at least that's marketing: but we still have to put our chips inside , so of course . We can have t colours or this shape marketing: Yeah , I think in the colours and in the the kind of material . industrial designer: or at least marketing: If if it's something like rubber made or I think it it's also going to be good . now you have to go straight on this individual action which i which are for Rama wil design , industrial designer: Look and feel de project manager: Mark the user interface design , and Sammy the product evaluation . industrial designer: So , can we highlight the specific features of our project manager: Yeah you're right , you have to industrial designer: yeah , so so we want the speech recogniser and we want some kind of buttons and we want some themes like fruits or vegetables , project manager: So industrial designer: that's project manager: you say s industrial designer: we want to follow general trend . industrial designer: So , do you think marketing: No , we don't have to , user interface: So we have to for project manager: No . marketing: industrial designer: So what about location and these things , people are really interesting on those features ? Or they really like They more want these fancy features marketing: I think i industrial designer: like marketing: yeah i it's again in this what I said first it has to be fancy so I think if nobody else pro provides currently a remote control with that kind of stuff and if we can provide it I think it's a good sell for us project manager: Do we take titanium smelling like fruit , or do we make spongy fruity-like marketing: industrial designer: Yeah . project manager: industrial designer: yeah at least like we can make banana or project manager: Don't you say that you cannot do double shape curved shape user interface: But Doub double-curved . industrial designer: and and s we're to see the whether rubber is expensive user interface: Okay , okay . industrial designer: we have only the plastic or the the chippy yeah fibre chips or user interface: We'll see . I I really don't like this modelling clay 'cause you know it makes some for for industrial designer: Yeah . industrial designer: So still we want to keep L_C_D_ ? Or project manager: I think it's what we say , that we have an an L_C_D_ with information . marketing: The thing is that if we want to have as he says if we want to have a small number of buttons we need to have a kind of output that says currently what their actions are . industrial designer: and we just stick with two batteries so it's not any solar or marketing: Yeah . industrial designer: yeah yeah j yeah , marketing: Classical , we stay classical in that we don't reinvent the wheel . marketing: Anyway it's very in general I think people change T_V_ more often than batteries of their remote control
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project manager: And then we going to do some finance to see if it is feasible user interface: And chocolate ? project manager: and at the end we will we will evaluate ourself as a team . So first , I present as we came to this perfect model , project manager: user interface: and then we'll give some technical specifications . We analysed all the fruits project manager: user interface: and contacted NASA , and made some real good project manager: MASA ? user interface: Yeah . user interface: And making some analysis of different fruits , we choose the ultimate form , ultimate colours , and ultimate smell of it . But we still didn't want to go far from our titanium idea , 'cause it's the most of the moder the m the modern material we can p select . Explanat user interface: Everyone is f really really glad to obtain an s such a r such a device . imitating flatulence] project manager: What do you say ? user interface: N marketing: It says project manager: user interface: You must say it . And so , we have buttons and using L_C_D_ , or like you can use this jog wheel and select which ever option on the L_C_D_ , and then do on and off . Like , m switching the L_C_D_ display if you want to use L_C_D_ , or you don't want you can just use normal button . industrial designer: And then you can see the look L_C_D_ and all the switches . industrial designer: Yeah , or s So , we want to have simple and perfect shapes , like I shown in these phones . That's for the L_C_D_ or for the titanium ? marketing: You mean we can change the colour of th industrial designer: For the L_C_D_ . Even you can configure your colours for its the depending on your mood , or s marketing: Okay . Or project manager: And w wait , wh what are the strawberries for ? Wh wh industrial designer: Huh ? marketing: On the L_C_D_ ? industrial designer: Ah , these are like sensors . industrial designer: So , marketing: industrial designer: after this meeting we'll propose a party for our success for project manager: Ah . project manager: industrial designer: So , any specific questions for project manager: we'll see in the financial part if all gets into user interface: marketing: It makes sense . project manager: W Who is the five fifty millions we first make a party in ? industrial designer: Yeah . project manager: yeah , let's see if th it's meet the evaluation criterium . You made a very nice prototype , and , I think , we now need altogether to try to evaluate it to see if it makes sense to do it , if it fulfils our what we want to do , and things like that . As you know , before going and creating and producing these strawberry remote control , it's very important to first verify if it makes sense , if we have a chance to sell it . marketing: so we need to evaluate it , try to do it in a constative way , and as much as we can . And then we are just going to have an average , which will give us the value of our remote control . Of course , this can be discussed , but let's let's see , so let's vote . marketing: So , industrial designer: Yeah , what's is really marketing: what do you think , is it fancy ? industrial designer: it's really project manager: I think that fancy , we can say it is fancy . project manager: what do you think ? marketing: What do you think ? user interface: Feel the weight . So marketing: Yeah , o one means it's , yes , a very fancy and seven mean no at all . marketing: So , what about technology ? We have we have speech recognition , we have location based , industrial designer: And we have L_C_D_ . project manager: Yeah , I think it's a marketing: Quite user interface: Yeah , yeah , yeah . industrial designer: still we need to cha marketing: So let's suppose my daughter take it and and through it away . project manager: marketing: Do you think it makes sense that it's going to live again ? , maybe not the prototype . Well , so the question is does it have the minimum requirement of re remote control ? industrial designer: Yeah , marketing: So I don't know . These are the main marketing: it depends on the project manager: And you can do di two sites ? marketing: Okay . Yeah , and you can do on L_C_D_ using these going to scrolling all the option . industrial designer: So if you don't want marketing: So but , for instance , because the L_C_D_ is not touch control , touch screen , you cannot go to channel twenty five directly . user interface: You go you project manager: You c push here the the user interface: So , the basic mode project manager: yeah . marketing: It's much longer than that that being two two five , no ? user interface: No . marketing: But So what do you think for it , usefulness ? industrial designer: So , d Yeah , we need to address we want marketing: Seems to be useful . industrial designer: we only address two main functions here and the other functions will be on L_C_D_ . So project manager: Let me understand well , industrial designer: so project manager: because I'm not sure that's for that this one are b d two dir directional button . And which what is that ? user interface: It's a jog dial for controlling the cursor on the L_C_D_ screen . , see in L_C_D_ , like you will have blocks and you select which one . marketing: Is it the the the effective size and weight that the Is it real size , real weight ? Or Because it industrial designer: Yeah , it's size al almost marketing: Size is going to be that , yeah ? industrial designer: Yeah , because it is marketing: and and industrial designer: The weight will be bit lighter . marketing: because I'm haven't seen the weight so I must not user interface: Okay . marketing: Well , so colour , it seems that we have the several colours for the L_C_D_ . marketing: But , it's not very clear what is the colour of the sh the sh the case . industrial designer: The case is silver titanium , no ? marketing: It's a it's going to be titanium . marketing: So project manager: I it that's industrial designer: So maybe , I think marketing: I think usefulness is m as as I rem just have to remind you that usefulness is much less important than fanciness . industrial designer: Yeah , well marketing: Whether it's fancy or not now , it we have to decide . marketing: But this project manager: I would have m i found more fancy that the fruits are useful . Not like this d We're just giving the fruit for more fanciness and more attraction , too . industrial designer: So , maybe think we can have rubber or some sponges , stuff for strawberries and different colours . industrial designer: So it's marketing: So , it seems we are not so clear on the shape industrial designer: Even project manager: No , I'm not sure why industrial designer: These buttons project manager: if it was like this industrial designer: But it looks really not really good . user interface: And industrial designer: Even we can provide many different colours or different fruits , and project manager: -huh . user interface: but still you got some rubber fruit here , and it's completely completely secure to leave it with children and that . project manager: Okay , so you you you feel like it's something a protection for the remote control . Yeah , we've yeah we have sensors here and so here and here , project manager: Also . marketing: but can we adapt it to each each personal use ? user interface: Sure , sure , just look at it . marketing: That industrial designer: You can marketing: What else can we need ? industrial designer: Yeah . marketing: You Do you think you are gonna be able to do that with ti titanium as well ? project manager: Yeah , it's fudge titanium . Well , I if if this is if you are ready to do that , then I think it deserves a one . So now , it has to fulfil the financial criterium ? marketing: industrial designer: Financi marketing: Ah-ha . user interface: What what's the limit ? project manager: H marketing: It's twelve bucks . user interface: it's it's okay that I don't know , 'cause it's not my field . So the case , which one is it in the end ? industrial designer: Yeah , I think we will go for a single curve , no ? marketing: Let's do a single curve . marketing: It's only curve ? project manager: Oh see , I I think that the the price is this one . marketing: Special colour ? user interface: Well , n Why three ? industrial designer: No , only one , no ? marketing: No because project manager: . marketing: So the L_C_D_ project manager: How many push-button ? industrial designer: Scro project manager: Three or two ? industrial designer: two . That's that's not marketing: That's all ? project manager: We choose this one , and not this one . marketing: is it a scroll wheel and pe push button , th this centre one ? project manager: Or only a scroll-wheel . So project manager: You try to s marketing: You are trying to make make up make us up . industrial designer: It's already project manager: Because how do you do to y select ? industrial designer: Ah . marketing: No , but you select with the two d the other two buttons , project manager: Yeah , you you go on the location with your scroll wheel industrial designer: Y ye marketing: no ? That's true . project manager: You you have all of these , no ? marketing: She's very hard on this . project manager: Not special colours an interest in ? marketing: No , the colour is in the L_C_D_ . project manager: And buttons are not colourised ? They are m industrial designer: marketing: I no . marketing: Well , if I look at what is the most expensive things , it's the L_C_D_ industrial designer: Sample speaker . user interface: Well , as you may know there's some research done in the field of producing energy from mechanical eng , producing electricity from mechanical energy . So , the point is that when you take device and push the button , you produce enough energy project manager: But you don't need a battery ? user interface: to make electricity . project manager: But marketing: So that would project manager: it's like the hand dynamo , no ? industrial designer: Maybe the jog wheel can be like kind of hand marketing: So , but if we select the hand dynamo it's okay , we only industrial designer: is marketing: We we win one . user interface: And ? marketing: And ? project manager: M maybe minus three , no ? industrial designer: Yeah . industrial designer: It's not changing , no ? user interface: Why ? industrial designer: It you don't marketing: Yeah , yeah , yeah , if Click somewhere , you'll see features . industrial designer: Yeah , that marketing: It Is it ? project manager: Yeah , yeah y industrial designer: marketing: I think we're exceeding now . It's maximum industrial designer: Is really strict ? marketing: We would prefer , project manager: and don't have to Yeah , yeah . marketing: I'm just curious to see this industrial designer: Ho marketing: my address chip on print . , I would say it's the Russian trick , but project manager: Yeah , but is English . When we see the results , there is no doubt there industrial designer: Yeah , it's really project manager: . user interface: M maybe not , huh ? marketing: Team-work , very strong , I would say . marketing: New ideas found ? project manager: So , you say , is there sheep ? marketing: Yeah . A good leader , you know , a good leader is somewhere in the shade and marketing: but then I I mus That's true . user interface: we could forecast it , right ? marketing: To whom ? To the whole our company ? project manager: I'm the one , proposing the celebration . industrial designer: So where we will go now ? project manager: Ah , industrial designer: ye project manager: I think it's finish . marketing: I think the meeting industrial designer: Will go to Italian restaurant , or marketing: The meeting is over at least
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And the characteristics of this new remote control should be original and trendy and of course user user friendly . industrial designer: project manager: user interface: industrial designer: Well , I think we should set the the points to to drive the project and user interface: . B did you send us an email about this ? project manager: not yet , user interface: industrial designer: project manager: but if you want user interface: Yeah , we we received an email about this d designs . project manager: Do you want do you want me to send you a mail ? industrial designer: user interface: Ah it's Okay . marketing: I think it's for your guys to how to design it all the aspects so you need that information . user interface: 'Kay , we can project manager: So there are so we have three user interface: So there are three kinds of designs , that's all . project manager: So , who will be the the responsible for the functional design ? Any any volunteer ? industrial designer: I think our responsibilities will be assigned when we in our mail we received from the account manager . user interface: Are you using the you are doing the in industrial designer: Yeah I I'm I'm Well , maybe we have okay so I industrial design . It was a little confusion about my project manager: user interface: Ah industrial designer: but it's alright . industrial designer: Well , I think we can have a little discussion about what has to be done project manager: industrial designer: and what are your ideas about the project manager: About the design or Maybe we'll discuss this later , no ? industrial designer: Well , w we want to have a new re remote control for for T_V_ distribution I guess . industrial designer: Yeah , I dunno I project manager: And of course it should not be very costly . industrial designer: Well I I think that Norman and I would think about the technical points and we should discuss it in the next meeting , or user interface: Need to collect information . , what is most important in a in a remote control ? What is the most important function aspect ? . project manager: You won't user interface: Or or you can say for example , I want to list all the programme tonight . Y you know , instead of remote control it's doing the some searching for you , so you don't have to look for the channel you want . project manager: I I think if we include a lot of technology on the remote control it will be very costly . user interface: No , because no , project manager: S user interface: it's not very a lot . industrial designer: I I think if you want t to choose from a list of programme or or something like that you you may have to to use w I dunno marketing: I'm a okay . marketing: the main function of remote control is to have something in the hand project manager: In the hand . marketing: If we are going to add a speech interface , I'm not sure with trendy slim size of the remote control it would be able to put a speech recog user interface: Yeah . marketing: if you want to put a speech recognition system f interface for that I think the T_V_ itself could have it . industrial designer: marketing: we have some or something , different technology but project manager: This is it's user interface: Yeah , yeah . But th the main idea I wanted to s I wanted to say is that there should be a function , instead of choosing the ch T_V_ channel , there's a option you can choose , either T_V_ channels or or pr or the or the contain or the contents of the programme . industrial designer: Yeah , yeah it's it's a good idea it's a good idea project manager: industrial designer: but I I think that technically it would be a little bit more tricky to to achieve this than just to user interface: No . They they are they are they are available in X_M_L_ format or whatever the format . user interface: And then there's there are only six buttons for six categories , or sev seven . So I just choose the category one and you reuse the same button , for example to to choose among the the sorted list the programme you want , so you don't have to choose among hundred channels , if you have hundred channels , you just have six buttons , seven buttons . industrial designer: Well I I I I think that j just by using navigation buttons and the user interface on the screen we are able to navigate through the Well channel programme or contents or in an easy way , so project manager: This is good idea . Yeah , so you don't have to display here , just display on the T_V_ screen , right ? industrial designer: Yeah in the dis display on the T_V_ screen user interface: Good idea . industrial designer: and just with the with your remote control would just navigate through the f user interface: I think I think that will be revol revolutionary . project manager: industrial designer: user interface: Because all the T_V_ the the remote control have all numbers , lots of buttons and then you dunno what to choose in the end . So I think for for the technical points we have to to to check how to gather the data from programme or contents and all this stuff user interface: Okay . project manager: So we have five minutes to user interface: Ah w w we have sometimes to use the white-board . project manager: Ah you can y you can you can use it if you so , can we industrial designer: user interface: Five minutes . marketing: And another interesting idea for this would be to have an light adaptation system depending upon the picture of user interface: Okay . marketing: So , if you're watching a movie and suddenly there is a dark some dark scene , the lights adapt themself . industrial designer: Oh right so user interface: Okay , do you want to have a conceptual remote control there , or you just want to put the function in ? project manager: Yeah . project manager: Be before before writing you can sit and that says what we what we said user interface: . So so the most functional des the most important function is to ch choo buttons to choose the content . The user can choose w which one they want , right ? industrial designer: Yeah , by content or by channel , user interface: By content or by channel . user interface: Okay , so technically how the problems that how to do it is to how to get the content . industrial designer: I think i it's not very difficult to to browse by channel but it's a little bit tricky to browse by contents so user interface: Okay . And industrial designer: I think that's the the things to do user interface: The main thing . user interface: So we are we'll discuss it we will get some information in the next meeting , so for now we get the funct this is the functional designer ? That's the first aspect . project manager: So maybe we'll meet in maybe five minutes ? And we'll discuss the other other aspects
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project manager: for the aim of this meeting now is to to make presentation about the work for each one . user interface: project manager: And take the the decision about the the design and the functionality of the the remote control . project manager: and I think we don't need lighting adaptive , so the remote control should be only used for the the television . industrial designer: So Well I have a PowerPoint pr presentation stored in my in my personal folder project manager: Here . project manager: industrial designer: Right , so I will talk about the the w working design and user interface: F_ five . industrial designer: And well I I will present my my first idea on how to build the our new remote control for television . So I think the first things to do is to define the hardware components neededs to achieve what we want to do . user interface: industrial designer: So I'm thin I think I I'll do a survey about what is what is available on the market and what what is the the cheapest possible things we hav we can use . Then I will try with the technical team to to build a prototype and to see with h how this little box would look look like . user interface: industrial designer: And how an and we can start troubleshooting first com communication problems or things like that . user interface: industrial designer: And when we are ready with this first prototype I I think we can add some software functionalities on a programmable chip like browsing by content or things like that . Okay so can you go down So , wha what I think for now is we don't want to have a remote control w which is wired user interface: project manager: industrial designer: so I think we u we can use a battery for the . And the communication with the T_V_ set is made through infrared communication So this is the the schema of the o of the future remote controls user interface: Did you draw it ? marketing: project manager: Wow . industrial designer: so you can you can see the components , battery and the two chips goes to the infrared connection to the T_V_ set . industrial designer: The one on top is for the well the functionali the functionalities user interface: marketing: One is a communication . industrial designer: and the the th red sorry the green one is is to well , putting things together , f transform the data into qu into the format to to to communicate with the T_V_ set . I think we should use a F_P_G_A_ for for the functionalities which is easy to to t user interface: . What is F_P_G_A_ ? industrial designer: It's field programmable something array . user interface: So why's it how is it different from the Bluetooth ? industrial designer: Well , a F_P_G_A_ is just a chip you can you can pr programme it wi with wh whatever you want . industrial designer: And well the Bluetooth chip is just responsible to make the communication between the two devices . So this are the they have to work together ? Or ? Do they have to work together or two separate choice industrial designer: No . marketing: Or it's something like isn't hardware the first one ? And the second one is for the software . marketing: Okay , and how about the battery power ? you mean that battery would be somewhere there and the remote contro the power to the battery comes through infrared ? industrial designer: no no no no , I think we have to to have embedded b batteries in in the project manager: . user interface: industrial designer: And I I don't think it will need very much power to make it run , so user interface: . user interface: Because you are using because you are using Bluetooth , if some people have P_D_A_ they can use their P_D_A_ to control the T_V_ if they want to , right ? industrial designer: That's a good idea . marketing: project manager: Ma industrial designer: Also , but but I I I think the the goal is to sell our remote control . So the the purpose is to to find the important questions to ask is what effect should the apparatus have . user interface: and and I found that the function of remote control is to send messages to television set . user interface: For example switch on , switch off , switch the next channel and so on and so on . marketing: G user interface: So I found two very good prototypes for for this interface from our competitors industrial designer: user interface: so can you industrial designer: project manager: This are usual functionality . industrial designer: user interface: But then loo but then I found if you look at you see on the left one there are too many buttons industrial designer: project manager: And they are small . O on the right I tried to play with the problem is that if I have hundred channels I have I have to choo press the other button to choose the hundred channels and I have to compose the number industrial designer: Yeah . And then I I look at the user manual they are a hundred pages thick , so we don't want that . You can navigate on T_V_ screen and we can the user's preference and we need to have the T_V_ connected to internet so we end in order to access the T_V_ programmes by X_M_L_ and we need some to do some preprocessing . From the technical aspect , the processing should be done on the T_V_ set than on the on the remote controller , right ? industrial designer: user interface: And then we the speech recognition as Harry says we may just put in we may K_I_V_ . project manager: What do you mean by the pa pa processing will be done on the T_V_ user interface: Yeah , all the processing is done the T_V_ is a compu has some processing power the project manager: than the industrial designer: So we have to t project manager: So we should have specific T_V_ ? Or ? We can use this . project manager: Yeah , we don't marketing: user interface: Yeah because are you just wondering what controller okay . industrial designer: I think there there is there is al there there is a a technology like show view who is already available on most of the T_V_ set on recorders or thing like that user interface: Yeah . industrial designer: and we can try t to get this information on to the remote control to to do the processing on the remote control because user interface: Okay . user interface: So i the processing on on the remote controller project manager: Yeah , user interface: so it can u be used in any T_V_ , any conventional T_V_ sets ? project manager: we . project manager: Keep the navigation industrial designer: We d we don't we we don't need really much buttons to i if we have a screen to navigate on on the T_V_ so project manager: but user interface: Yeah . industrial designer: It's easy to build , user interface: industrial designer: it does not consume much power . marketing: Oh , but you have a catch there , assume that if you want to go to if you are watching channel two and if you want to go to channel ninety nine , then . user interface: industrial designer: Well , then y you you go to the main menu and you have go to channel user interface: . No , because you choose by channel , so you choose by T_V_ program industrial designer: Yeah . industrial designer: but I I think i i if you if you want to to make well a a big jump but well you you have to to have a a a device when you could you could marketing: But project manager: So you are user interface: Ah . user interface: A mouse or industrial designer: Well , not a mouse but something that that says more clearly that right , left , up , down , user interface: Yeah . industrial designer: well , the to have the ability to to to write something to the navigator , maybe directly , or marketing: . So it'll beep if you wanna find it marketing: too small that it goes under the sofa and we can't find it . project manager: user interface: you just shout y h just it just has to re respond to you when you look for the device . user interface: And responds to you , and industrial designer: marketing: Yeah , that's right . marketing: Okay , after having the inputs from industrial design and user interface , I think most of the points which I want to are already covered here . user interface: marketing: And to find the most interesting features what the users would be interested , then what we have done is we have put a feedback forms in all the magazines , and the users send the feedbacks , and based on that These are the findings which we got and yeah adding of a speech interface is always good for a T_V_ remote but the technology We already know that as discussed earlier industrial designer: Well I I think it will be a , yes , a bit complicated to make a speech recognisers runs on the small ts user interface: project manager: marketing: An it does how feasible it is . I if you just recognise numbers is a limited you have limited vocabulary marketing: Oh we can put an limited vocabulary as in the mobile phones . industrial designer: And this can allow to choose the the program , for instance without adding buttons user interface: Yeah . And of course most of the people are interested in if it's less expensive , project manager: marketing: so this is an important criteria here is user interface: But project manager: But do you think what they sug suggested s possibility . user interface: I no I I think that i if we go for quality people may tolerate for high quality and of course comes with reasonable cost . marketing: user interface: Maybe not less , but they may be willing to pay little bit more for comfort , marketing: Little bit more if it's with extra features . industrial designer: Well , project manager: There is in the marketing: for a lazy guys they could say nine and the nine channel comes . industrial designer: marketing: Or they say movie name or I don't go for movie names but only for the numbers on the channel , or volume up , volume down , brightness , contrast . industrial designer: we we just have to find a mean how to to add a m a a a microphone or well yes a microphone into the the remote control , so marketing: I think user interface: industrial designer: I well project manager: I think i industrial designer: it will be alright . project manager: What about lighting adaptive options ? marketing: Yeah as discussed in the earlier meeting , but I think not much people are really interested in this point if it's not really required . user interface: So you need s special T_V_ sets to do that ? Or it's it's done via this remote controller ? It's very complex . marketing: industrial designer: Yeah , I think it's a bit complex too user interface: marketing: yeah , it's for the industrial design and users interface designers to decide if it's going to be working or not . industrial designer: For our next product , our new T_V_ set with automatical sound adjustment light marketing: I think project manager: user interface: Yeah , then we can conclude that . So any things to to discuss ? Or any suggestions ? user interface: marketing: I think as I discussed th that four points would be good for marketing . And regarding the teletext these are the subtitl these are the text information which you got on the televisions . marketing: And if you are a French guy watching an English movie you would like to have it in French . industrial designer: marketing: So , the remote it should have some it should give me some flexibility of choosing the ch languages . industrial designer: Yeah , but well what about the the new project's requirement ? I I I think we should give up with teletext , no ? project manager: I think we we can we is the . Well , so maybe we we can j we can already think about a way to to access the internet via the television . industrial designer: Because if user interface: Using the T_V_ to access the internet ? Or what ? I didn't quite understand industrial designer: Yeah , but we can think that in a few years there will be T_V_ set that can access the internet . industrial designer: So it's a good idea if i i if we i if if we think about how to to to build up our remote control w with this functionality in a w which will c which will come in a few years . industrial designer: So if we already have it in our remote control project manager: So you have to anticipate the the future ? industrial designer: Yeah . industrial designer: well , not not to implement it , but to well , to find a way to to add to add this functionality in a yeah , in an in an easy manner , if is possible
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industrial designer: project manager: so in the last meeting we have discussed the functional design and now we will talk about the conceptual design . industrial designer: Okay so I think I will do my presentation on the components concept so can you please open I'm participant two . project manager: industrial designer: Okay so the first thing I have done is to to made a review together with the manufactural department and have which components was available to build a remote control . So for energy sources we have we have to choose between the solar energy , hand dynamo and kinetic well kinetic technique to to store the energy . user interface: marketing: industrial designer: We also we also can put a regular battery in the in the remote control . But if we use battery industrial designer: Yeah b f well I meant by by battery I meant I will not have a a wire between the remote control and the energy source but I didn't fou we didn't decide yet which kind of battery we will put inside the the remote . But well it's not a a re well a real issue for the from the technical point of view . Concerning the interface we can we can put just simple buttons or scrolls or buttons much more complicated , but it also requires that the chip to process the button is more complicated so . So what I have f found is that I think basic battery or kinetic energy collection is the is the better way to provide energy because I think solar energy wi won't work in a cluttered environment . For the case well I think that titanium is is a good choice because it's trendy and it's it's well it's modern and user are are are will be very happy to have a a a nice remote . For the interface I think that we can ach achieve all the desired functionalities by s just using rubber buttons , simple buttons and th thus this allow to use a regular chip that are well cheaper . user interface: What is this single curved what does it mean ? industrial designer: Well i i it's it's the the shape of the of the remote . user interface: So it's it's not industrial designer: You you will have the well the the curve will fit into your hand when you grab the user interface: Yo l yeah . And the battery , is it kind of a rechargeable or it doesn't matter ? industrial designer: Yeah the that's the point . The kinetic one is y you can recharge by the user interface: That that's what it means by kinetic . industrial designer: Yeah and by well by just by moving the ar your arm the well the remote will accumulate energy . industrial designer: But I d I don't know it's if it is feasible because I don't know if yet if if the user will move enough to provide the remote all the necessary energy . We we might check with our R_ and D_ department to see if they have this product ready for market . Wha industrial designer: So you're right we can see in our R_ and D_ if the kinetic metal is sufficient to provide enough energy . industrial designer: Oh yeah user interface: industrial designer: I take care , it's all right . user interface: So the titanium case is the normal case that I'll show you some pictures that I have and you tell me whether they are titanium case or not . There's another point I want to make , is that the well you've seen them I le na my presentation that I point out some why buttons are not the not the only ways you can use Yeah . So the user interface is i it uses the aspect of a computer system , a programme which can be seen or heard or otherwise perceived by the human user project manager: user interface: and the commands and mechanism the user uses to control its operation and input data . So you s this gives you the ways to input data and we have we are more we emphasise more on the graphical user interface here . The idea is to represent buttons as figures , diagrams , symbols and on so you you can easily when you look at the symbols you understand what it is doing . user interface: So some people are propose voice recognition and so ah by the way I receive an email from the from one our departments saying that the voice recognition has been used in the coffee machine for this by a company industrial designer: user interface: when you tell the you say good morning coffee machine and the machine are reply to you . user interface: And it seems like this voice recognition technology is ready to be used so we might consider that , supposedly . so somebody some people use some people use a spinning wheel th with the L_C_ display so instead of using the buttons you have a L_C_D_ screen and then there you can u you can use that as buttons , you can use that as real so so that could be an option as well . So s basically this deals with special users , children , handicapped people , old people , and and prog basically they are programmable , specially for children . And then they also secure covers , to protect secure and hidden programming and battery covers that will protect your settings . I'm just saying that the currently in the market there are there are control there are remote controllers f customisable for different people . So the adults might wanna have a key to lock that to pr so children will not touch the button inside . But for our product we don't need a big one because you have voice recognition e eventually with use . industrial designer: user interface: T_V_ remote controller where are you ? project manager: user interface: And then , he will beeps and to say that I am here , for example . industrial designer: project manager: We should include speech synthesis in this case , no ? user interface: Is it possible ? industrial designer: Yeah . user interface: ? industrial designer: Yeah but as Norman say if there is already a commercial product available who t who do this we we can check to integrate it i into our new remote control . And , this is another one where you can the the the part that's a V_ standing for the volume . But you the see that in the V_ , the V_ appears to be the down arrow on the top on the top up arrow if you project manager: user interface: up arrow there's a V_ like as as if it's turning down so it's confusing interface , so I wanna avoid this kind of thing in the design . user interface: And here are is here is a s short summary that I summary that I compiled after the findings I found . Big buttons are convenient , voice recognition helps , push buttons , scroll buttons , spinning wheels can be used as navigation tools . user interface: And basically industrial designer: Well I I think you it's it's it's fine you have reviewed all all the possibilities user interface: Yeah . industrial designer: but well i if we consider that the user interface is displayed on the T_V_ screen I don't think we nee we need much buttons in the remote project manager: user interface: industrial designer: since we we just have to navigate and to have a okay or enter key or things like that , user interface: Yeah . project manager: Or maybe we can include the user manual in the in the remote control and we should have just a button like help and you say and you ik you press the button help and maybe you see the the user m might in the in the T_V_ . So wi marketing: But people are often enough looking at the help , project manager: If the if marketing: once they see the help button they say oh this is a complicated stuff . industrial designer: But wel well I think project manager: It's just for user customizable , for kids or old people . project manager: So marketing: it just showed us the remote with an cap which could be used for kids and if you remove the project manager: So it's the same marketing: Same remote with some project manager: Can be used by both kids and old people . Well what I s propose is that you know a remote controller , i it could be a cube , industrial designer: user interface: is a small device that looks like a cube and maybe you can just change the the buttons , if you ch turn one side you get one one buttons , you turn the other side you get the other buttons , so for maybe new generation people who get used to the computer they want lots of controls . project manager: Maybe for kids , kids they like t no l they like to user interface: Small industrial designer: well . project manager: marketing: So we just made an marketing survey of what people need from our remotes and how it could be special from the other remotes . So seventy percent of the users , they find their remote controls very ugly , they don't find it pleasant to use in the size or usage or anything . And eighty percent of the people they are always l they are willing to spend more money if the remote control would look fancy . marketing: so the rest of the ninety percent of the buttons they're not used most of the times . Most of fifty percent of the time the remote controls are lost somewhere in the room and people are always searching for them rather than watching the T_V_ . marketing: So they're frustrated a lot user interface: marketing: And if the remote control is too complicated it takes much time to learn the functionality of it . marketing: So you can just see the percentage , fifty percent people they responded that they always lose their remotes and thirty four percent they say that it's quite difficult to learn if it's too complex . marketing: So keeping in view all these findings and the frustrations I think this should be the solution for them . industrial designer: Well w well I I I don't really see the advantage of having L_C_D_ on the on the remote control if we have a a a big screen and display on the screen . industrial designer: It's marketing: - ? industrial designer: yeah of course it's fancy trendy and so on but it's it's expensive to produce and it's not really marketing: as our survey says that people are willing to pay more if their remotes are fancy . marketing: So if we have a L_C_D_ on the remote , rather than looking onto the T_V_ you just look into a remote and navigate it . The thing marketing: We just play around industrial designer: Yeah but when you play with the iPod you don't have a big screen in front of you , s project manager: You can use this screen instead of the big se screen , user interface: Yeah . user interface: If you re-use the existing screen , we element eliminate the L_C_D_ , after all the L_C_D_ just to display project manager: . user interface: and if you have the colourful screen you can make the display colourful , fancy , as fancy as the one on the L_C_D_ , marketing: Yeah . marketing: So industrial designer: So I th I I well I think we we can focus on the on the fancy look on the user interface: Yeah . industrial designer: but well I think L_C_D_ will will make us spend a lot of money for not so big results . So i is marketing: yeah we have project manager: user interface: so the thing is you can find out how much an L_C_D_ will cost and then we'll decide again . project manager: industrial designer: user interface: maybe you can find out the price and tell us next time . industrial designer: And marketing: And it's always good to have an voice recognition for the remote controls . marketing: the scroll button , from the survey we never see that people would like to have some scrolling button . Yeah I think that marketing: Because they they just they're just frightened to use the scrollings or help button . industrial designer: Yeah I I I think that well as we have seen in the in the presentation well about fifty percent of the of the percent n choose the button user interface: Don't use the buttons . But project manager: But they are just less used compar marketing: They're not used much . industrial designer: But the the thing is is i is that we can add a functionality on the on the T_V_ screen user interface: Yeah . industrial designer: and then you choose with the with the button to well you navigate user interface: Yeah , yeah . industrial designer: and you project manager: Or maybe we can u or maybe we can make this the ten percent of button more bigger than the others . marketing: industrial designer: But if i i if we if we could have a a a display g a user interface that is very complete on the T_V_ screen I think that just five buttons are sufficient , user interface: Yep . marketing: Or it could be like this , as the people say , if they have a L_C_D_ on the remote not on the television . Because when you have the L_C_D_ onto the television screen you miss the picture in the background , we are most focused on the commands . industrial designer: Yeah but marketing: So if you have then L_C_D_ in the remote , you just have a menu , and increasing and lower these signs here to change the programs and this menu when you press the menu , in the L_C_D_ displays as you go on pressing the menu it faster displays volume , then the program , then the brightness , contrast and all the stuff . industrial designer: Yeah but if you look at the L_C_D_ you you don't look at the T_V_ screen marketing: And accordingly you can just increase or decrease . industrial designer: so i i it's not really worth to get to have the image if you don't look at , so . project manager: And I think it's increases the cost of the the remote control if you use L_C_D_ . user interface: I think that there's no contradiction here , because if there are few buttons , you don't have to look at your your controller any more because you know where the buttons are , so if you wanna control the screen d sh sharpness you just say sharpness industrial designer: Yeah . user interface: and then you t turn you just press lef increase or decrease button industrial designer: user interface: and the same for the volume and the channel , marketing: Yeah . user interface: if you had the speech recognition there you just shout your channel , just tell your channel and then you don't even have to look at the butto at the controller so finally that wil eliminates the the need for L_C_D_ , marketing: Okay . user interface: with the help of speech recogniser you can marketing: better if we could just check all the cost with L_C_D_ user interface: Yeah . industrial designer: Well so we we can think about a well a a vocal command like find user interface: . industrial designer: and when the remote control hears fine well yeah just to make him beep or t project manager: You will listen to a peep , special peep . marketing: it's always boring to change the batteries of the remotes control , user interface: . marketing: so we have some one charger there and whenever we don't use the remote control we put it in the charger . marketing: And when we're using that t remote and if we misplace somewhere , in the charger we have a small button , and just by pressing the button in the charger the remote control beeps , wherever it is . marketing: it doe it also doesn't require a voice command , project manager: But you don't you don't have to move the the charger . user interface: That we can what we can do is we can program a function whereby when you press the switch off T_V_ button , the off button , the remote there be s instruction on the screen , please charge charge me . user interface: because every time you're off the computer the T_V_ you are asked the the command the T_V_ com remote controller would tell you to put it back to where to the charger . user interface: So it's it's it's all about strategy , y marketing: And of course the final point is a fancy look . marketing: As we have seen earlier the remotes which were displayed by Norman they weren't fancy , user interface: . marketing: I think we should have something it industrial designer: Well the last one with the yeah with the two parts was original , so user interface: With two two two parts controller . marketing: you see if it's like that even a kid who wants to have a control he could just plug it and use it , you can't avoid him . marketing: So just by pressing the button with some code , you t you put a lock onto the remote , so that he can't use even user interface: . industrial designer: Well we can think about having on the on the on the user interface when you switch on the T_V_ you can well write a code or choose a category , if it is kids , things like that . project manager: Or maybe you have to to show some specific programmes for kids and then just just yeah just push kids button so it's automatically user interface: . marketing: I think these other four points they're the market demands and so it's for the user interface design and industrial design to just think industrial designer: So for project manager: Yeah . So for my part I will check the prices the the prices difference of what to use , where to use , and s and so on . marketing: Yeah I think it should be clearer for us in the next meeting that th these could be included . I think we need to define also a s the set of vocabularies for the speech recogniser industrial designer: Yeah . user interface: because if you want say we can sort by channels or sort by T_V_ programs , you have to decide a category of vocabularies for them . user interface: but if name the channel by by name industrial designer: Well I think we can we can have just numbers for channels and you can say to your remote control like sports and then on the T_V_ you have a list with with well with sports program playing now user interface: . You see if you have a voice commands and you are s you are watching a score on basketball score or something , and if the score comes twenty four thirty five , you've just say twenty five project manager: Yeah it's yeah . marketing: So I think there should be a prefix to some numbers industrial designer: Well but well e every possible word has a probability to come about of the T_V_ so . marketing: the the you just check all the probability that saying T_V_ twenty five and just ordinary twenty five . marketing: Ordinary twenty five you almost there's a probability of being said around sixty seventy percent user interface: . marketing: and T_V_ twenty five I dunno it will be round about one or two percent . user interface: But I I I think that the user would like wou would like to associate the channel or call the channel rather than than the numbers . user interface: You say numbe channel number five of the T_V_ correspond to something else in the channel . user interface: ? project manager: Because you have to s t a ch user interface: Well , it's convenient for the user . marketing: Then project manager: Or maybe the user can create his own vocabulary , user interface: The . user interface: I I think that I have I think there's another way you can do is that you can if when the user ch press a button to choose the channel for example , then what you can do is that the you can make the T_V_ screen to split them into small little little squares of images where you you you have a snapshot of every channel , so let's say it's a four by four matrix of the images , so now what you do is f looking at the all the sixteen channels available at one time , you just use the control button , you just you you just choose the the option you want marketing: Yeah , the . Just you have in the beginning you have t you have to train you have to create the vocabulary by yourself . industrial designer: Well I I also project manager: By associating each channel with the name or industrial designer: I I also think about another problem , if if there is more than one person who is watching T_V_ project manager: And for each one has his own . user interface: industrial designer: the s well the the speech r recogniser should be able to distinguish between the two . industrial designer: Because I remember when I was a young child with my sister we yeah we always want to w to watch different emission at the at the same time user interface: . project manager: Or you have to s user interface: Yeah , I wanna watch this , I wanna watch that . industrial designer: so it's a pr it could be a problem if if well if someone passes by when you are watching T_V_ and say oh T_V_ thirty and just run , s user interface: . If we are using the television in the different environments , say in the factories or in the shops where there is a lot of noise and this voice commands if they fail to work , that would bring a bad name bad reputation for our company . marketing: So I think we should specify some pre-requirements if we want to use a voice commands , say that it should be used in an silent homely environment or s something . industrial designer: Yeah that's well I think that's a good a good option because it's simple and simple to implement also , so . industrial designer: marketing: Oh it came there on three minutes back so we are I think we can just press the okay
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industrial designer: project manager: So in last meeting we have discussed the conceptual design and we asked you to prepare a prototype for the for the remote control . And so we have and we we are both agreed on some two versions of the prototypes , because we were no not decided whether we wanted to have an L_C_D_ or not because it's too expensive . industrial designer: You can choose the direction and if you just push on it it's considered like a enter function . industrial designer: You have on the on the side here the microphone for the for the speech recognition system here . user interface: industrial designer: And here the the switch that control if you want project manager: Why you why you you put it in the the side ? industrial designer: Well I I I think it's the project manager: It's not a good place maybe . industrial designer: Yeah but user interface: No i i it's the all around camer microphone isn't it . marketing: Is it an only a single mic or a microphone array ? industrial designer: Well so it's a microphone array . industrial designer: No user interface: Yeah industrial designer: it's just a single microphone , and you I I think we we put it here because I think when you when you are browsing your L_C_D_ you will be close to user interface: . industrial designer: well it's better to to to place it here th than here , for instance . industrial designer: And here is a little switch that control if you want the the speaker recognition system to to be on or off . project manager: How much does it cost this one ? industrial designer: Well this this prototype is made for about well fi fi fifteen fifteen dollars user interface: For the project manager: Fifteen dollars ? user interface: Yeah . industrial designer: fifteen dollars , project manager: Ah it's above it's above the budget . industrial designer: but well it's not it's not yeah , but it's just a prototype and if we if we optimises the the voila . project manager: How many b battery is there ? industrial designer: How many , excuse me ? project manager: Battery . industrial designer: Well f battery , we use about user interface: Is it n the two A_A_s batteries in it . industrial designer: Yeah and you just project manager: So one one battery ? industrial designer: On yeah one battery . industrial designer: marketing: user interface: You just n marketing: Now what is the whole day rating for that ? industrial designer: The excuse me ? marketing: Whole day's rating . user interface: marketing: What type of battery ? industrial designer: Oh yeah it's just a r simple battery a rechargeable user interface: Yeah yeah . industrial designer: So and if you want to charge the battery you just put the remote control like that to plug in the the charger user interface: Yeah . industrial designer: Then the next time you pick it , oh project manager: industrial designer: it works . user interface: I forgot to tell you there is only a single button there , b this button industrial designer: Yeah just explain the button Norman . This button is like the mouse is like a joystick , industrial designer: user interface: you can move in three hundred and sixty degrees of direction so you can make a turn and it the additi functions associated to all the actions you ma you have a click you have a double click all in a single button . industrial designer: user interface: You can move up , down , left , right , or you can do a swing . So even though it's a single button , but it is pretty s flexible because of the three hundred and sixty degree movement . marketing: And the L_C_D_ is this one , on the remote ? user interface: Yeah . industrial designer: project manager: I think it's not a good idea because after maybe one or two months of function is getting destroyed . project manager: industrial designer: Yeah it's project manager: industrial designer: So we have the the second version also with the different button configuration . marketing: industrial designer: So basically th it's the same marketing: -huh and also the switch . user interface: marketing: And I think you forgot a point here to have an button to find the charger , user interface: Oh no marketing: because that's a major that's a user interface: th actually th we'll come to that point in our industrial designer: Yeah it's it's it's embed in the speech recognition system . marketing: Okay industrial designer: So marketing: and if you disable speech recognition system then ? user interface: W w I'll I'll come to that point later on . user interface: Th they either these with the the the charger any project manager: With the remote control . project manager: Okay so the price of the charger included in the user interface: it's a standard module so you should get it for a cheap price . user interface: It's that same charger that you can use for the hand-phone but again depends on the types . I think we have to investigate more on that , but project manager: The price should be below twelve and a half Euro . Yeah project manager: Well that's so user interface: but as the Marketing Manager says , people is willing to people are willing to pay more for good design . project manager: We have we have just marketing: Yeah people are willing to pay more , user interface: industrial designer: marketing: but the company is not willing to invest more at the moment . project manager: And the price of production user interface: industrial designer: Alright please go on Norman with the special features . marketing: Or user interface: Yeah we'll we'll come up to that , the the the thing that makes this the controller cheap is that it is modular so you want more function you pay more . If you want less function i i if you want a reasonable price you pay for the functions that you add on to the system , marketing: user interface: so is modular . user interface: Yeah yeah , project manager: user interface: for example the L_C_D_ , you can take it you can put it put it back in , or you can use the other one , marketing: Something like customised . industrial designer: user interface: You want a microphone to put in the speech recogniser you don't wan you pay less for the system you see . industrial designer: You also have the the the two other modules for the parental control project manager: But user interface: yeah yeah you should present that . industrial designer: that that you ca you can add up to the to your remote control marketing: And this is other one ? user interface: industrial designer: i i if you if you want to to have more more power on what you do , and which channel you want to choose and so on . industrial designer: H here is just the the the module for the kids and th if the parents want to watch T_V_ , up they come up with their modules , marketing: . industrial designer: they just plug in it user interface: Yeah industrial designer: and they can have all the control they want here . industrial designer: We also have this module for old people with big buttons , clearly labelled , user interface: . Simplicity meaning that we have few buttons , powerful is that all the controls with the one you saw we saw earlier in the meetings with lots of buttons n but here you only have few buttons but you retain the the same powerful functionalities . So that's the best idea , the cond that that's our an innovation i in this design here . The first one is the speech recogniser , again it's detachable or add-on . And then we also have security feature for example this here oop industrial designer: user interface: it's very robust , it doesn't break and the material , what's the material again ? industrial designer: The titanium project manager: Titanium . industrial designer: and so it's very user interface: Again and the battery life is is an is an endurable one , again because this is A_A_ batteries you can choose the types of battery you want . user interface: Lithium-ion may be a good one , but you can replace it with cheaper one , again you pay for what you get , and then y the other p points are robust and misplacement reminder . So when you finish watching your T_V_ and you the you t you turn off the T_V_ , and then there's this message coming out that please put that back to the charger , so so that's the or is it marketing: Okay . Yeah and And it also use a programmable channel and vocabulary , so we didn't define the vocabulary so it's up to the user to define marketing: . user interface: so sorry ? project manager: industrial designer: marketing: user interface: And then because of the chil because children are using the device so we have also a a of T_V_ programmes by genre , and this can be used by the adult or by the children . So it's pretty powerful , and that's that's why the num buttons are reduced , because of this feature . project manager: What what's user interface: Maybe we can improve more on the design but project manager: Maybe yeah . industrial designer: project manager: What's the price to p to produce ? user interface: this is the industrial designer: Well so the price to produce For the simplest one , say we start from four dollars to produce such a device . project manager: With with with the charge ? industrial designer: it's about it The without without the charger marketing: With the charger ? project manager: Okay . user interface: Yeah industrial designer: it's about well two dollars to produce the microphone and speech recognition systems . user interface: industrial designer: Two dollars for the for the add-on modules , and finally three dollars for the charger . So if you sum up everything wi with the L_C_D_ , which costs two dollar , you have two plus four plus four plus two plus two . industrial designer: so the total cost if you if you want all the fuct functionalities will be about fifteen dollars . project manager: No it's industrial designer: But it's just if you want all functionalities . user interface: marketing: Yeah it's a nice input project manager: We marketing: but we have an other inputs from the l public demands . project manager: marketing: I think we will just have a rough look and then we can make our statements , and we can finalise the product based on this discu user interface: Yeah . user interface: marketing: So the marketing made an evaluation criteria and these were some of the findings , and in the market the people are not really interested with L_C_D_ , without L_C_D_ , with speech recognition interface , or without speech recognition interface , but most of the people what they are interested is first thing is , they want to have an fancy look and feel , it should be very fancy with colourful and very handy to hold . user interface: marketing: Of course in that we could put L_C_D_ or recognition to be more technologically innovative . industrial designer: Well I think that the technical in innovation is is in the product itself since we haven't yet a remote who are allowing to to choose interactively with the T_V_ screen with just four buttons . marketing: Okay and if we go to the next slide , here you can find these are the latest fashion updates , and so this in Paris and Milan they have detected this trends that the this year it's going to be an year of fruit and vegetable , so people are really interested to see if they have an remote in the shape of the fruit or a vegetable , or whatever they like . marketing: And the second thing is , and if the material , they really do not want it to be very hard , as in the case of very pl plastic or titanium , it should be somewhat spongy . user interface: But the the problem is that is it robust to mishandling ? industrial designer: Okay . user interface: We have you should find a material that is robust at the same time spongy . user interface: marketing: So these are the f three criteria on which we are going to build our remote . marketing: say that we have a seven point scale , from one to seven , user interface: industrial designer: marketing: So now you have with L_C_D_ and without L_C_D_ , user interface: . marketing: so on this scale , if it is true , if it is if it has a fancy look you could just tell me one , or if it is false , it doesn't it looks it doesn't look much fancy , then you could just tell me seven . So user interface: So marketing: We can make our study on this and user interface: so is the e evaluation depending on us or other users ? marketing: No no we have you have designed two products now , project manager: Yeah . user interface: But who will give the scoring we ourself or or a third party ? project manager: You . marketing: According to you , no according to you designers , how will feel does it with L_C_D_ and without L_C_D_ ? user interface: . marketing: D is it very fancy or doesn't look much fancy ? industrial designer: Well it doesn't look much fancy I'll I'll say three or four . marketing: And you both agree for that ? project manager: And you ? user interface: I think we can improve on the design . It's it it project manager: user interface: we have been focused all all this time on the on the technical aspect , functional aspect , but also the simplicity . marketing: So I take three on with L_C_D_ ? industrial designer: Yeah a three . marketing: So without L_C_D_ how would you rate it ? user interface: Yeah . I think it's it's more easy to make f fancy things when it's not complicated marketing: Four . industrial designer: so removing the L_C_D_ gives us a li more liberty to to have a fancy look . industrial designer: Well it's it's the same for both so I will give a five , six . marketing: Five with L_C_D_ and user interface: industrial designer: Well five also Norman please . user interface: Yeah project manager: user interface: from the innovation aspect I feel that what is most innovative of our prototype compared to the existing prototypes that we saw l in the last meeting is that the retrieval of T_V_ programmes by content , because that is really innovative , and for now and another innovation we have is simplicity and simplicity , few buttons , we've A lot of functionalities . user interface: So that is that is for both th marketing: So without L_C_D_ ? user interface: Our gi I think that the our our product is has the best in all well this is a biased judgement industrial designer: user interface: because we designed them . marketing: No no according to design aspect we want to know how would you feel the innovativeness ? user interface: Yeah . marketing: And without L_C_D_ ? industrial designer: for both it's the the same innovations . So I there is high innovativeness included if you make it with L_C_D_ y industrial designer: Yeah . user interface: there w there was a there was a issue here is that what are what is the display on the L_C_D_ ? marketing: So we can't go project manager: industrial designer: Talk about user interface: We haven't really determined what are actually actually project manager: marketing: that what you are sayin that's what the design user interface: it's good to have a L_C_D_ but what are we gonna display on a L_C_D_ ? industrial designer: marketing: No it's like this , project manager: marketing: on the L_C_D_ , according to what I understand from your model is , you have a joystick here , and you have L_C_D_ , you just press your joystick , you get here a programme . Yeah but industrial designer: Yeah project manager: But industrial designer: but you have the same programme on the T_V_ screen . marketing: No on the T_V_ you don't it doesn't display on the T_V_ now . industrial designer: If you have the L_C_D_ , but if n marketing: L_C_D_ ? Then there is no meaning in having it on the T_V_ . marketing: Or then again you have a channels , volume and all the stuff and what a user interface: But you cannot display all on a L_C_D_ . marketing: that depends upon your design , so user interface: Anyway for for the users who who who opt for L_C_D_ we'll give them the give them the L_C_D_ , marketing: user interface: we give what the customer wants , right . user interface: marketing: So without L_C_D_ you want to put it fi the same level of innovativeness ? And which do you recommend e easy to use , with L_C_D_ or without L_C_D_ ? user interface: industrial designer: Well I think both are really easy to use because there are few button buttons , user interface: Yeah industrial designer: and well t p the menu are clear , well-organised , so user interface: Yeah . industrial designer: Well with little knowing of the technology you can you can easily use the product user interface: industrial designer: so I will give a six for the easy to use . user interface: Yeah I think project manager: No it's just if I I see the the f the rate I think it's better to do it without L_C_D_ . project manager: Because that's with L_C_D_ just will increase the price , marketing: Yeah . project manager: and I thi i they have the same rate so without L_C_D_ it will be user interface: Yeah . marketing: Or we can just go back to the previous slide where we ha we have a few updates . S industrial designer: And if the the well if we have less technology we have more liberty to for the shape and things like that so marketing: Yeah that's right . For kids they want simply the s similarit for the old people they want simplicity , marketing: Yeah yeah that's right . we can ha have build a more complex design if if they want it , but but what I'm trying to say here is that the we have different sets of buttons for different kinds of people . marketing: So without L_C_D_ I just take it five ? project manager: user interface: W marketing: Or you want it to be six ? user interface: I think it's the same . industrial designer: Yes as you say , with better project manager: Without L_C_D_ . marketing: S s oh I think it's better to have this without L_C_D_ . marketing: As our Programme Manager s Pro Project Manager says that without L_C_D_ it is going to reduce the cost also , user interface: Yeah . industrial designer: Yes and to give us more liberty to have a fancy look so user interface: Yeah . industrial designer: so let's go back to our laboratory and user interface: To improve on the design . project manager: what about the integration of speech recognition ? user interface: Huh ? The speech recogniser is a add-on module . industrial designer: It's optional yeah , since well according to this study people more likes more to have a spongy remote control than project manager: I think it will be I think i user interface: marketing: Yeah . project manager: I think it will be better if we have all these modules in the same remote control , because maybe parents will lose these marketing: Yeah , but if you have an add-ons , the kids may just hide the parental module project manager: Yeah . project manager: Or maybe parents they can for forget where they put it or , industrial designer: project manager: so mayb better if you have all this in the same marketing: In the same set , yeah , project manager: marketing: and and individual buttons to make them work . user interface: The problem is if i we are bla if a customer wants a certain component , and doesn't want the parental control because it's a couple who do not have children when you sell the product in the market you could meet any kind of people , and not all people will need all the functionalities we propose to them . I don't know , project manager: So you mean that even if these modules will be will be functional will be optional . user interface: what do you think ? Yes exa what do you think , I don't know . project manager: marketing: how to how to how to make a marketing survey that how many married couple or how many couples have a T_V_ user interface: Yeah . But the the question is n does those modularity increase the production cost or decrease the production cost ? project manager: I think it inc increase . industrial designer: Oh no , project manager: industrial designer: because if you if you add something well yeah maybe because it's three different pieces to to to build but project manager: . industrial designer: Yeah yeah yeah user interface: industrial designer: it's I think it's cheaper if you if you already built the all the functionalities on the same module , but user interface: . marketing: On the same P_C_B_ user interface: Well well the other aspect is that if in the when they have the ar existing product you you gonna maintain the the you're gonna keep the same customer , industrial designer: Yeah . user interface: Yeah i i so if don't don't buy now they can buy i in the future . So in in that way you're actually keeping the cus the same customer , attracting them to come back in again and again . industrial designer: user interface: We're not trying to follow the Microsoft and we don't want to the m project manager: marketing: Updates and we sell it . industrial designer: user interface: Yeah well if the buyers can be up the th would be can be upgraded , it would be a good thing right ? project manager: industrial designer: Yeah . marketing: And what's the idea about the shape of the remote controls ? industrial designer: Well so marketing: can they be made into a fruit and vegetable types ? industrial designer: Yeah yeah marketing: Do you require different types of P_C_B_s and industrial designer: I think we are yeah but we are also the well the components will have to change because we have to deal with the shape and but I don't think it will increase the cost too much so user interface: . marketing: Or it could be like this the P_C_B_ would be the same for all , but only the exterior shape is different o for all . industrial designer: well but it's a bit complicated to if if if you need machines to different machines to ah well user interface: Yeah . For example the i the mobile phones nowaday , they sell different kinds of skin marketing: Yeah , yeah that's right . industrial designer: and then add on skins and with with this tex spongy texture things like that . project manager: So industrial designer: So we finished the prototype presentation if you have something else to say . user interface: marketing: I think the Project Manager would be interested to look about the financial issues in making these models . We have to give answers so marketing: user interface: I suppose that you this criteria , is it ? project manager: Project evaluation . This room is a bit small , but industrial designer: project manager: user interface: but I think it's okay for us to work with . marketing: I feel it's fine , we know we don't need I think it's okay . marketing: what type of product would you think could we make this more interesting ? user interface: we I I know something , we need more cakes , more biscuits on the table while we have meetings . industrial designer: Yeah and also more well more seriously I think it's it's a good idea to have clear clear points whenever we do a meeting marketing: user interface: . industrial designer: prior to the meeting to have well a list with the points who will be discussed or things like that , but I think it's alright . marketing: And the evaluation was project manager: Without without L_C_D_ , without speech recognition , it will be simple . marketing: So project manager: Yeah free free coffee user interface: Alright then , we finished ? industrial designer: Okay . project manager: Yeah thank you for your work and marketing: Yeah thank you , thank you very much
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And I want to introduce myself , my name is Shrida Daseri and I'm a project manager for this new project which we are going to discuss now . And what you're drawing ? user interface: sure my name is Agnes and I'm an user usability user interface designer . So thanks for coming for the meeting first of all , and we have a long time , just twenty-five minutes to discuss about this project and the the project initiation . First of all I want to ask Mister Ed about your marketing plan and your product plan and marketing: Well I think that we'll see that throughout the day in how we're going to put this together as a marketing to to market the product . We'll have to see on a through discussion on where we're gonna go from here and from with this . project manager: - but do you already have like a functional design or a technical design or marketing: for the moment not yet . project manager: Oh for the moment not yet , okay , but what's what's your do you have some project plan , something with you or marketing: Good question . No , this is like I said that we have to be discussed between all of us and we'll go from there . Okay , so by when you think you can give me some kind of project plan , okay , a discussion with marketing: Certainly by the next meeting . Okay , so there's any questions or first of all about this project ? industrial designer: What is the goal of the project ? project manager: the goal of the project I think maybe I'll hand out to the Ed , okay , so to explain what is the project because he's in the sales and the accounting . marketing: industrial designer: marketing: I'm in the sales I'm supposed to explain them what to do . We have to define exactly what our product is , from project manager: Yes , so can you explain what exactly the product is ? marketing: From what I had in mind we're supposed to be marketing coffee , is that right ? project manager: Oh I think , if I'm not wrong , we're making the remote control . I had a first part of mine was to make a remote control for a new f remote control for television , and afterward I had a discussion about coffee so project manager: Yes . marketing: Something visual that has something that will will draw people to buy the product , project manager: marketing: because I think everybody's experienced with remote controls , and some remote controls are are worth throwing out the window . th most of them ar I don't know we're have to come up with a new idea on how to make it a lot easier to use , project manager: marketing: 'cause a lot of times spend half a day through the instruction book trying to figure out how to use it . project manager: And what abo Christine , what about your the industrial design plan ? Are you have a design already on this product or you're still working on the design ? industrial designer: no , I I have not begun working on the design , project manager: industrial designer: and I I actually didn't know we were designing a remote control , I thought we were designing a new monitor . the website I went to look at had some announcements about an introduction of a some sort of a seven inch monitor , and I understood that that was the project goal . So I'm glad I didn't d do any work ahead of time because I clearly didn't understand the project goal . industrial designer: I just did s see that we were starting a new project together and there was going to be a four member team composed of these people , and that's about that's project manager: industrial designer: and I I read through the different steps , and what my responsibilities were relative to the steps . project manager: So you'll be leading the team for your design team or how many members is working in the team , for the design ? industrial designer: for the industrial design ? project manager: Yes . marketing: project manager: That's industrial designer: because , you know , you can you can make it you have different choices with different financial models . project manager: Yeah , but before we talk about the finance , okay , do you have some idea how we can sell this product or project in the market and how much is going to benefit to the company and of course it's to the individual also . industrial designer: Well , you know , I kind of think that in general you have to do y you have to have something that's very fashionable , that's very attractive that people see and recognize its goal , and they immediately wanna have it have one of their own . So it would really would need to something like the iPod would be good , seems to have caught on fairly well , project manager: industrial designer: so d you know , I don't care what it does , just so it looks cool . project manager: Okay , but when you think you can give me like a kind of design on the functional design or the technical design ? industrial designer: Well , I've got a lot of other projects I'm doing right now and so I'll have to wait and see how those how those go . project manager: Yeah , but I need something in the writing , so like what's your functional design , what's your technical design , and how many people you need for this project , and what's the time frame you're looking , okay , and what is the budget , maybe initial budget you're looking , okay , and how is going to the market , okay , industrial designer: project manager: so you've you've had to meet with the marketing team and how they're going to market and what are the marketing strategic plan , okay , when are you going to introduce , okay , and by the time you introduce the product and you know there there would be a competition , okay , so I need some kind of the plan in the writing from you . Okay , and it's po industrial designer: And when would you like that ? project manager: B as soon as possible . industrial designer: well if if we have enough time then d do you think two weeks is a is close enough ? project manager: Yes I think that would be good , because I need to go to the management and tell them what we are going to do , and what cost is , okay , and what's the time frame and what's the project plan , because without any documentations , I cannot go to the management and say , so we are going to do this and we need this much money , okay , so then it's it's difficult for me to say , okay , that's the reason I need some kind of plan from you , initially , okay , then we can have the further discussion again . industrial designer: are there other people who will be contributing to the plan ? project manager: Yes , of course , if you need some help , so let me know . So , who are the people you need from the marketing or the technical side or the administration point of view , okay , to add in any documentation , or some technical point of view , industrial designer: project manager: so just let me know so I can coordinate all the teams . And Ed so what's what do you think about this project for the remote control and d do you have some already planned something for your marketing strategy or the sales strategy ? marketing: Well not yet other than doing research and taking remote controls and looking what other companies have to do , what they're building , their designs , their ideas , project manager: . marketing: It should be a fairly large market because the number of people that the competition , project manager: marketing: th I agree it has to be something it has to be something new , it has to be something that that draws people saying eh , I like this . Whether it works or not , they have to first say I like this , I like the design , and then it's gotta be simple to use . project manager: Yes , so what I prefer maybe you need to interact more with the Christine , okay , because you know what she is going to do it , okay , and you know how to sell it . Okay , because she is doing the design , but you are the core because you are in the marketing , okay , marketing: Yeah . project manager: so because you need to sell and you're the responsible for the all the money , the finance , okay , tomorrow . project manager: So , what I prefer , okay , so you need to interact with the Christine more and within her team , okay , who is using the functional design or technical design , okay , marketing: project manager: and you need to come up with some kind of plan , okay , how we are going to do the your sales plan , okay , th marketing: Do we already have a cost limit on this , th an idea of how much we want to market this for , how much it's gonna sell for , project manager: Th That that's marketing: that's up that's up to us to decide , eh ? project manager: Yes , that's you have to decide , okay , so the best thing is you both of the Christine and you discuss with yourself , okay , and come up with the cost , and how we are going to compete in the market , okay , in the the technically , or in the sales wise , okay , the commercial wise , okay . Then we have to design , okay , how long it will take the whole project , okay , how much is going to cost us , and how much we are going to benefit for the company . Okay , so I think it's maybe if we can give me some kind of your the sales plan , okay , including the technical what she's going to talk to you within the team , okay , then it will help me to discuss with the management for further , okay , and put it in the the proper project plan . Okay , and if you need any coordination in between compared to the maybe the some technical vendors or commercial vendors , okay , depends if you want to have some marketing plan or technical plan , okay , so you let me know . my job from what I understood was to look at the usability requirements and make sure that the product is usable , it's acceptable to the people who are gonna use it and look at the best ways to do that . user interface: So I think I'll have to interact with Christine and discuss with her , so that she's not designing something that my studies will show right off the bat that it's not going to work , project manager: Th Christine , yeah . Which is user interface: and so it's sort of it's a loop that feeds in , but I don't think necessarily that I'm in a coordinating position for it . Yeah , so basically you need to interact with Christine more , okay , for the user acceptability , okay , and the testing , okay , user interface: Yeah . project manager: then you will user interface: Which will also feed into the marketing , project manager: Yes . user interface: because depending on what users want , depends on how you sell it , what tag lines you attach to it , how you try to make it more attractive to users . , and then I guess build the plan based on all of that , because I think you need to take all the factors into account . But what I request , okay , keep Ed in the loop , okay , in between your meeting and Christine meeting , because he should know what's happening . Okay and please please copy all the mails , okay , all the discussions to me , okay , so I need to submit to the management . user interface: So , the immediate next step is to start determining the functional design , or project manager: Yes . To come up with the functional design and to discuss with Ed , okay , and how it's going to be work , and first of all with your user acceptance , okay , how it looks like and how it's going to be work in the market , okay , user interface: industrial designer: Would you mind at the conclusion of our meeting could could you send us a copy of your slides ? project manager: Yes , I will . project manager: I'll copy , le let us keep all the emails and all the copies , okay , share each other , okay , so you know everybody what's happening , okay ? user interface: Sure . project manager: And if anything you need anytime so please either you can call me , or just send me email , or just come and knock my door , okay , so I'm available here
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IS1008b
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Then I'm going to talk about the project management , what I'm going to do , and , of course , I'm doing the project management and secretary both , okay , to take the minutes of the meeting . And I have come up with the management come with the new proposal , okay , and I have to discuss a few points on this . the one is the teletext becomes outmoded , okay because if because of the computer systems and the new technology . So we don't need to consider really about the teletext all in our new project design . And the third point , it's very very important to establish our marketing or corporate image , okay , with this new project or new product . So I will invite Agnes , can you go to the third slide ? user interface: No , this is the third slide . user interface: Do you want the mouse , or do you want me to industrial designer: I'll do the notes . project manager: industrial designer: So well I I figured we should identify some user requirements , and from my experience , I wanna , and from research I did , the the device has to turn the television on and off the first time you press on the big button , you can't can't have like waffling on this point , you know . project manager: industrial designer: Really have It needs to be able y y have to be able to find it . So , I also , since we have to establish our corporate image on the basis of this new product , thought we better look at things that are popular and ex go beyond those , and , as I said in the first meeting , and then we might wanna talk eventually about the materials that are appropriate to use in in the construction , especially in the the the outside of the product project manager: industrial designer: so that it gives the appearance , and it is reliable , and so forth . I did a little history on the the remote controls and when they were invented and so forth , so , I guess this guy Zenith created the Flashmatic , which I kinda like the idea , 'cause it made me think of maybe the remote control made a big flash when you turn the T_V_ on and off , that might be interesting . And so it was highly directional flash light that you could turn the picture on and off , and the sound on and off , and change channels c so I think those are still requirements we have today , fifty years later . industrial designer: And it was really a pioneering innovation , but it was sensitive to the sun , so that it would get would start off by the you'd get it would easily cause problems . So , I in addition to looking at the the functional requir so all these devices are examples of where they represent examples that are available today which I think the one in the middle is r really something to keep in mind . And it would y you'd you could throw it at things if if the T_V_ didn't turn on and off , you could use it for something else . And since I'm not really Industrial Designer , I didn't really know what to do with this slide . But I just took some different schematics and I put them into this , and I guess this is what a slide might look like if you were drawing a circuit board . So , personal preferences , user interface: industrial designer: I think we could I I'm really thinking outside the box here , and I think that we should consider perhaps having an an an a a size a remote control that changes in size depending on the user preference . user interface: industrial designer: So something that's very very flexible and inflatable and then you could shrink it . I think it could either be you could go either one extreme , be very colourful , or you could make it clear , and kind of blend in with things , so you didn't have to have a problem with the th the decoration of the of the user's home . I think it needs to be waterproof , because sometimes they fall into cups project manager: industrial designer: and , you know , it might be out by the swimming pool or something like that . if you mi one of one of my requirements was about needs t to tell you when it's done its job or not , because half the time , I keep pushing on the remote control , and I don't know if it's actually understood my message , so I think it should give you some sort of an oral cue . So , marketing: industrial designer: that's those are my f preferences , and that's my presentation . project manager: Yeah , let me interrupt you if you can add other facility , other feature , like unbreakable . project manager: Okay , because especially today , you know , you have the family and the kids , user interface: project manager: okay , and the kids throw it and they they play with their remotes and . Okay , so if you can add the feature , okay , for your fabric whatever in your outline design okay , with unbreakable , okay , I think that will give a lot of advantage for our product , if I'm not wrong . project manager: Okay , thank you Christine , and any questions or clarifications , or any discussion on the functional design ? user interface: Do you have any preconceived ideas in terms of materials ? 'Cause , for example , in the unbreakable thing , doing something plastic would be harder , industrial designer: . user interface: whereas having something like , I dunno , steel or titanium isn't really economically viable . industrial designer: No , I haven't really I wanted feedback , I think we need to rate rank these , but we'll see what your personal preferences are and your thoughts . industrial designer: you know , nobody told me how mu what our financial objective is , so project manager: Yeah so industrial designer: It'd be hard to inflate something ou made out of titanium though . project manager: Yeah the the I'm sorry because the last meeting we supposed to discuss about the financial thing . marketing: I don't know , project manager: Okay , marketing: I think verbally we can we can pretty much sell . project manager: I will I will send you a mail , okay ? The project may be the the project aim , okay . Okay , that maybe Eddie will talk to you about how much the price and what's how much its cost for the manufacturing and how much it's going to be we sell in the market . This remote control , okay , it can be for like universal , to use for any T_V_ . Okay , and it will be slim , okay , and industrial designer: Not fat ? project manager: Not fat . But let's try it , okay , with the different the designs , okay , the functional designs . project manager: Okay ? So any other questions ? marketing: from her side , I don't think there's too many more questions . Thank you Christine for time being , marketing: If you can come to the project manager: so then Ed , so can you tell about marketing: Okay , from the marketing yeah , from the marketing side , just to to give an idea what the management is looking for , I was looking for a a remote control to have a s user interface: S 'scuse me for one sec . marketing: I have a sales price of twenty-five Euro , with a production price of twelve and a half Euro . For what I think from what we're trying to find , we're tr we're looking for , I don't think that price is exactly in the market . marketing: I'll explain myself here now in the sense that in a in the recent surveys , from the ages fr from fifteen to thirty-five , eighty percent are willing to spend more money for something as fancy as trendy . project manager: marketing: Twenty-five Euros , that's that's a preson reasonable price . Now if we're gonna take a risk , and push this up a bit , make it more expensive , project manager: Yep . But , I think there's one other thing interesting two things that are interesting is that from the fifteen to thirty-five year-old group , which always spends more money on trendy new things , speech recognition is requested . marketing: And we're talking between seventy-five to ninety percent of this group is willing to pay for speech recognition on a remote . That might be a possibility , even though it costs more , to be the first on the market to produce this . industrial designer: marketing: So maybe one word speech recognition commands , say remote , and there's a beep beep beep , and they can find it through , you know , ten tons of newspapers , magazines , whatever you have at home . project manager: marketing: But , in the cost that the management is looking for , that's not gonna be possible . But if it's trendy , if it's fancy , it's got some colour to it , if it's very easy easy to use , if it's got simple remote speech remote control , like I said , louder , softer , change channel , on , off , remote , it goes beep beep , I can find my my remote without spending half a day looking for it and getting all upset 'cause I can't turn the T_V_ on . So we're gonna have to look at it in a in this global idea , with the ideas of the industrial design . So what do you think about the design ? Do you think you can make it or industrial designer: D I'm sorry ? project manager: What do you think about the design , what he was talking about of the speech recognition ? marketing: Speech recognition . industrial designer: So might we can perhaps do it if the user is willing to spend some time in the training process , it could reduce th th the overall cost . And so , maybe what we'll have to do is add something where you can recharge it wirelessly so that y you know sen send power to it . So or maybe set it out in the sun and it , you know , gets , from the light , a a solar cell inside there user interface: . user interface: It seems also like with the speech recognition , yeah , it's a great feature , but if you're watching T_V_ , there's a lot of ambient sound , and it's words . It's actual speech , so then you have to make sure that the speech recognizer is good enough to filter out the T_V_ speech , and the the user's speech . user interface: But if someone on the screen is saying the same thing , all of a sudden , you have someone in a movie saying off and your screen dies , because they've triggered the remote control and it's turned off your T_V_ . So , I think if we can find a speech recognizer that can handle those types of problems , then yeah , it'd be a really good marketing gimmick . marketing: Because tha w with speech recognition th I'm not that good at that idea user interface: marketing: but th if it's a one-word recognition , 'cause I know with telephones and cars and things I've seen in the States , user interface: Yeah . marketing: Because I think s with speech recognition , if the the remote or like the telephone it has a exact word that it has to hear . If somebody's speaking on the se the television , they're not gonna stop and say remote , user interface: No , I think it's a great idea if we can design it to to suit those requirements . No because I this is this is years ago in the United States where we're driving down and he said call home , and the telephone called immediately user interface: Yeah . project manager: Well , what I can suggest to you , Christine , okay , if you need some the technical feedback , or some training , okay , about this facility , especially for the speech recognition , I can recommend you some companies like Intel or I_B_M_ , okay , because they're already in this speech recognition part , okay . Okay , and if you want , I can coordinate , okay , to get some information , okay , and you can let me know , okay , so what kind of the details you require okay , to add this feature in this project . And we need to know how much is the timeframe you need to develop , apart from what today . marketing: From from your side , you're gonna have to go back the management and s be more s precise . marketing: a risk , take a risk on the market ? Something that's gonna cost more , but could very easily s make a boom in the market ? project manager: Yes . project manager: but end of the day , you're the sales guy , so I will come back and sit on your head because you are going to give your sales projection , marketing: user interface: project manager: okay . It's of course it's good to tell the management how much it's cost us marketing: And , so I don't mind to convince , okay , the management to spend some more money on the project , okay , if you can make out of marketing: Obviously . project manager: Yes , okay I don't mind to convince the the management , user interface: project manager: okay . project manager: The management says , okay , so they they don't want certain facilities , which it's already worked , okay , they want something new , okay . I think like speech recognit definitely they will agree , I don't think they'll say no for that , okay . So if you have any new ideas , okay , for your you can always come up and you can tell me if you need any s special , okay , coordination , okay , between any technical companies , which you can hide their technology backup , okay , for your functional design or technical design , okay , then I am ready to do that . And what's your comments about user interface: well , maybe if I go through my presentation , you can sort of see what the user perspective is , and how it ties into the other two comments . So , basically , the method that we usually use in the user interface design is that we need to look at what people like and what people don't like about existing products . And then , what the good ideas are , and what the bad ideas are , and why they're bad and good , which isn't always as obvious . We seem to have intuitions about why things are good or things are bad , but when you look , technically , at how it works , sometimes that's not the case . Then we need to decide what functionalities we really want to keep , 'cause that'll feed into both Ed's work and Christine's work . and then what the remote control should look like , obviously , once we've got a good idea of what the functionalities are . So , in terms of the functionalities that we need , you obviously need to be able to turn the T_V_ on and off . You need to be able to control the volume and then control any menus on the T_V_ to regulate contrast or whatever . So , the problems that people have expressed is that there's too many buttons on remote controls , in general . often , you need to know specific button sequences to get certain functionalities done , which you don't necessarily always remember , especially if it's a functionality that you don't use very often . So , here we've got two examples where here on the left-hand side , you can see a remote control that has lots and lots of buttons . they're hard to see , and okay , they're labelled , but the labels don't necessarily tell you too much . Whereas , on the other side , you have a much simpler remote control that I think basically has the minimum functionalities that are needed . So , I would be inclined to go sort of towards this , in terms of design , rather than this . And if there's specific functionalities that require more buttons , then we can figure out how to do it with existing buttons . So my personal preferences are to keep the number of buttons to a limit , or to a minimum , sorry , make frequently used buttons bigger and more strategically placed , so like the on button being really obvious one , the channel changing and the volume , and to keep the design basically sleek and simple . so , that's pretty much it , an I don't know if you guys have any questions or industrial designer: Oh , it's , seems very understandable . industrial designer: and the only thing that I saw missing from your your research that we found was this ability to find the doggone thing when you need it . That's why we're all here at the table , so that if we think of it and our research indicates certain things and w we it's complementary . industrial designer: I also think that th f the the feel of it is , when you hold it , is something that was expressed more in in in in my design user interface: industrial designer: and that's logical and normal 'cause those are the parameters that an Industrial Designer's more thinking about , th th the look and the feel , user interface: Yeah . industrial designer: and , you're user interface: Oh , that's definitely a very important factor , especially to users who are gonna be buying the thing and then using it almost on an daily basis in a lot of cases , I think . project manager: So for anybody need any help , for time being , on this subjects , okay , so please come back to me , user interface: Oh project manager: and Christine , maybe I can try to help you to get some the technical the companies to help you for make a design slim , okay , and to add some features , like we are talking about , the speech recognition and all . user interface: Should we maybe make a decision about what features we actually want to include , project manager: Yeah . user interface: 'cause we've thrown a lot of features onto the table , but do we actually want to incorporate all of them , or have we missed anything ? marketing: . industrial designer: Do you wanna go back and look at the closing slide , maybe that would provide some guidance ? user interface: Sure . industrial designer: it says user interf so I'm supposed to do the components concept , supposed to work on the user interface concept , user interface: I think we should do as many features as start with all of them right now user interface: I thought industrial designer: and eliminate them later in the process , that's my suggestion . And I'll send you the the minutes of meet industrial designer: You can object if you want to user interface: No , I I'm just thinking in terms of time , marketing: She's objecting . No , I was just thinking is it really practical to start designing something with features that we're just gonna end up throwing away ? , it takes a lot of time and effort for everyone to consider different features , and s if we spend that time and effort on features that we're not gonna use , maybe it's better to spend it on the f thinking more about features that we actually do want , but industrial designer: I think we should take that as an action item for after the meeting , marketing: Oh th we s we still have user interface: guess industrial designer: 'cause w our meeting time has run out . project manager: Okay , what we'll do is now we'll take for lunch break , okay , then we can discuss furthermore , okay , with our areas , and then we will come back again in the in the next meeting . So thanks for coming and I'll send you minutes of meeting , and please put your all information in the sharing folder so everybody can share the information
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Okay and the agenda will be the opening and that's the product manager or secretary that's me and the presentations from the Christine and Agnes and from Mister Ed . And finally in this meeting we have to decide marketing: project manager: and we are to take a decision on the remote control concept and the functional design So we have forty minutes , I think it's little bit low , but I I hope we can finish it up so I'll handle to the the functional team , to the Christine , okay , to discuss about the components concept . So project manager: industrial designer: we were looking he specifically at the components the following components , the case , the power supply , the means of communications with the television set . In instance we had talked about using some sort of speech recognition , project manager: industrial designer: you have to have microphone well no you don't actually I haven't have to have microphone in the device , but maybe you do have it a a way marketing: industrial designer: it has to it has to hear the speaker user interface: industrial designer: and , so it could be in the television set , could be in the device , but somewhere you have to put the microphone , and a w a way of making beeps or sounds so you can find it when it's gets lost . Our method for going about this is we've looked at the histo hi historical record , what's worked , what hasn't and then we also we wanted to evaluate some new materials marketing: industrial designer: and we contacted manufacturing for their input because , course , we m might come up and choose the material that then manufacturing didn't have the technologies or capabilities to offer us , so this is the approach that we took during our our research . marketing: industrial designer: So for the case , we told we were making a specifica specific assumption that it would be curved in design . marketing: industrial designer: Course , you know , I wanted it to be expandable and shrinkable , but that doesn't seem to b be one of the choic non-option we can we can really seriously explore , user interface: industrial designer: so then we were thinking about rubber , but unfortunately that's been eliminated because of the heat factor user interface: industrial designer: and th there might be some problems with the m how it's goes with the board . and then th plastic also has this problem of melting and it's brittle it gets brittle after a while , user interface: industrial designer: so we still had titanium and and wood available , but unfortunately titanium's also been eliminated , user interface: industrial designer: the m people in manufacturing said that you couldn't make d curved cases out of titanium , although how Apple did it with th PowerBook I'm not su quite sure but nevertheless they've eliminated all of our options except wood . marketing: industrial designer: And a as she said , it's an environmentally friendly material , so we're we're currently proposing , marketing: industrial designer: we'll get to all my personal preferences in just a second . marketing: industrial designer: So then there's this other matter of the chips and well we could use a simple design on the board , user interface: project manager: industrial designer: these simple chips , but that's only works for the bu you don't get very much intelligence with this simple one . And then there was the regular which I regret that I've forgotten exactly why I'm eliminating that one . the other option was this advanced chip on print , and we liked th we we found that it it includes this infrared sender , marketing: industrial designer: which w 'member the beam was that was an important component of finding the right chip . marketing: industrial designer: And manufacturing has told us that they've recently developed a a sensor and a speaker that would be integrated into this advanced chip on print , so we we now jumping right to our personal preferences I I'd really think we should , you know , use some of some really exotic woods , like , user interface: industrial designer: you know , well you guys come from tropical countries so you can kinda think of some trees and some nice woods . I think that people will might really want to design their own cases , you see , they could do sort of a this three-dimensional design on the internet , and then they could submit their orders , kinda like you submit a custom car order , you know , and you can choose the colour and the size of the wheels and the colours of the leather and things like that , and then I think we should go with the solar cells as well as the microphone and speaker on the advanced chip . So this is the findings of our research marketing: industrial designer: and my recommendations for the new remote control w would be to have have it be made out of wood . Do you have any problems with that ? project manager: Can you go back one slide ? industrial designer: I'm not sure , how do I Oh , I know , let's see . project manager: Yes , question , what's mean exactly , advanced chip on print ? What's the meaning of that ? industrial designer: I think it's a multiple chip design and it's maybe printed on to the circuit board . project manager: Yeah , is it means it's on the yeah is it on a micro-proc micro-processor based or industrial designer: I don't know , but I'll find out more at our next meeting . project manager: Okay , tha that would be great , so if you find out from the technology background , okay , so that would be good . user interface: Why was the plastic eliminated as a possible material ? industrial designer: Because it gets brittle , cracks user interface: user interface: industrial designer: I don't know , speak for yourself , I'm planning to be around for a while . user interface: Although I think marketing: user interface: I think with wood though you'd run into the same types of problems , wouldn't you , it chips , it if you drop it , industrial designer: marketing: user interface: it's I'm not su industrial designer: project manager: So so you're not convinced about the the wood , yes . user interface: industrial designer: you're what ? marketing: Actually , I'm ready to sell it . user interface: I think if you re if you use really good quality wood , then it might work , marketing: I'm ready to sell it . industrial designer: You think ? And you could you could sell oils with it , to take care of it . user interface: but you can't just use marketing: No y no no no , the o the only w the only wood you can use are the ones that are hard , extremely hard wood , user interface: Yeah , exactly , yeah . industrial designer: Well I'm glad you user interface: marketing: That's actually very innovative idea . marketing: industrial designer: marketing: Well , it's actually a very innovative n different idea that you know you can choose your colour of wood , your type of wood . marketing: it's each person is gonna have their own personalised , individualised speech recognition remote control in wood , that's not on the market . user interface: project manager: Yeah , so it it's looks good the the design the functional design , what about yo you ? marketing: user interface: in terms of comments on this or in terms of my own project manager: Yes , in t yes , in term in terms of comments first marketing: In turns of wow . industrial designer: user interface: industrial designer: She works in the cubicle next to me so she's she was already a little bit prepared for this . user interface: marketing: Wood ? user interface: I think we can get the quality materials then it shouldn't influence the design principles too much , which you'll see with my presentation . marketing: user interface: One thing we'd have to check though is what the users whether how quickly the novelty wears off of having industrial designer: Yeah , you wouldn't wanna have to have splinters in your hand while you're using your user interface: Yeah , for example . So , have to see how kid-friendly it is and and all that , marketing: industrial designer: It's really good if your dog gets ahold of it , they can use it for teething . user interface: but marketing: user interface: marketing: They do that anyway with the rubber and plastic , industrial designer: Yeah , they do it with other materials as well , yeah . So , it's a very short presentation , 'cause I'm actually gonna draw you the layout on the board so if you want to just go straight to the second slide , which basically shows , sort of marketing: user interface: I took the ideas that we were talking about last time and tried to put that into the remote control so the things that y you can actually see on it are the on off switch , volume and channel control , the menu access button , ergonomic shape , which I completely agree with Christine's idea to have it sort of molded , so it's slightly more ergonomic and comfortable to hold than the r standard very straight remote controls . And actually the other thing with the wood if we take your customising idea , is that people can actually do sort of quasi-measurements on their hand size , so if someone has larger hands , you have a wider remote control . , one thing I thought might be kind of interesting is to put a flip screen on it , just like you have on flip phones , marketing: user interface: so that you don't have this case where someone sits on the remote control or accidentally puts their hand on it , especially if you have little kids around , they're not pressing the buttons while you're trying to watch a T_V_ show and accidentally change the channel or turn it off . user interface: And also you had issues with the batteries running out , marketing: user interface: so I thought maybe we could put a little battery life-light on it that kind of goes dimmer and dimmer and dimmer as your battery is starts to die . And in terms of invisible features , audio and tactile feedback on button presses and , like you said , speech recognition . user interface: So , in terms of what this thing would actually look like marketing: user interface: Despite working in interface design , I'm not the greatest artist in the world , so you'll have to forgive me . You'd have something like this with an on-off switch fairly big , sort of in the corner and by itself , so you don't accidentally turn your T_V_ off while you're trying to manoeuvre other buttons . And then you have sort of one of those toggle displays for , oops , channels and volume , sort of for surfing channels and then volume , so the volume would be the up and down , 'cause volume goes up and down and then channels left to right . And then on one side you would have an access to the menu on your T_V_ project manager: user interface: and on the other side a way to turn off the voice control . So that if the user doesn't want to use their voice , they can just turn it off and you don't have the remote control accidentally changing things on you . user interface: so again you can have a little L_C_D_ light somewhere , the flip thing and Have I forgotten anything ? I don't think so . project manager: user interface: which is one of the things I really wanted to keep , is keep it simple , not have too many buttons , not have too many functionalities thrown into it . Think the design can pretty much carry over to everything , although with the wood the flip screen might have to do something slightly different . But you also have to d start watching out for the weight , 'cause depending on how much the the flip screen will add to the weight of the remote control , you don't want it to start getting too heavy . user interface: But that's the general layout with the general functionalities , if we come up with something else . As you can see , there's still lots of space on the actual remote control and if you do it customisably , you can make this thing fairly small or fairly o large , depending on personal preferences . user interface: So , that's pretty much all I had to say , everything else in terms of design issues . the centering of the key pad and the channel is just depending on where your thumb is and you tend to use the the volume control and the browsing more than the actual number pad , so that would be sort of in direct line of where your thumb goes when you are holding the remote control , industrial designer: user interface: So once we decide exactly what we want , then we can figure out the exact positioning , but more or less I think it should go along those lines . We've been giving simple questionnaires in different areas because th obviously we have to see what the com consumers are looking for today , 'cause trends change very very quickly . In six months maybe this idea is already gone out the window , so it's gonna be a question how fast we can act . This is what we know from the last from the questionnaires from the the all the p surveys we've done , fancy and feel-good , that's what we've been looking for , something that feels good in the hand , that's easy to use . Looking for next generation of innovation , because all the remotes out there now , they're all very similar , they all do the same thing , project manager: industrial designer: marketing: we have to have something completely different . Okay ? Easy to use , has always has become has become another major interest that , with the whiteboard we can see that it's a remote that's easy to use . And I think this is another thing that's interesting is the consumers actually willing to pay the price for exciting tel technology . So even if we have a product that may be more expensive , if it comes out right , if they look it looks and feels good and has technology . The second one , there is about forty-five thousand different buttons on it , which makes it fairly hard to read , very hard to use . industrial designer: user interface: marketing: The first one , I see that they put in a display . Now there's something else with the little flip-up , now we're adding all kinds of things in , user interface: marketing: but with the little flip-up , if you have a little display on the flip-up that when you close it everything is locked . marketing: Maybe the display also makes it easier to use , because sometimes when you're looking for buttons , maybe if you see a display user interface: industrial designer: Context-sensitive instructions , depending on what the tel what mode the T_V_ or the D_V_D_ or something else is in . marketing: Okay Because I've seen mostly the standard ones , user interface: Especially you might need something like that for training the speech recognition and marketing: yeah . marketing: So maybe if we can incorporate the easiness of use , trendy , fancy , feels good , with a display , wood , designer wood , designer colours user interface: industrial designer: user interface: project manager: industrial designer: You know , maybe what you could do is when somebody orders the device id you could send them like a b some sort of a foam rubber ball , marketing: we might've user interface: Oh yeah . user interface: Yeah , so it's really molded to to your specific industrial designer: To t an and then you would know like what the geometry of their hands would be and marketing: project manager: marketing: How hard they squeeze ? user interface: industrial designer: Yes you'd know what kind of wood to get . user interface: But th for that you'd also have to do sort of an average across families and things like that if unless everyone has their own personal remote . industrial designer: That's right , that's right , you wouldn't wanna go too far down that . user interface: industrial designer: marketing: No , but incorporating the three obviously it'd be something totally new on the market , totally different user interface: Yeah . industrial designer: marketing: and from user interface: Well , already the customisability is a really good sort of new gimmick . marketing: Right , you take it apart , and put on another face , take it off and put on another face user interface: Yeah . industrial designer: We'd also have to wor consider that who we were gonna get to make these custom cases in terms of manufacturing processes , we might wanna learn about labour laws . project manager: industrial designer: You know in different countries and stuff wher so we can do it cheap , but you don't wanna exploit labour in third world countries . industrial designer: So actually you could turn it y turn around and say that you're par the reason the cost is high for the device is because you're paying a a working wage to the person who made the device . project manager: Yeah , but we can get a production in , countries like , India industrial designer: Cost of living is low . project manager: yes , yes , countries like India or China or Malaysia , so you can go a better features and better price and you can sell more . So industrial designer: Good , well th that'd be something that manufacturing would have to explore more project manager: Yeah , yeah , so Yes . project manager: So Yeah , so industrial designer: Yeah marketing: We're here to design , come up with a nice product . project manager: Yes , but that that we can that we can talk about the production later , okay , depends on the the quantity , okay . project manager: So we don't need to have our own fabric factory or something , industrial designer: project manager: so we can have a tie-up with who the do the fabric , okay , for the different electronics items , then we can have a business tie-up and to get to cut the cost , okay , to sell more . So , but le let's decide first about the components concept and interface concept , okay , if is acceptable for both of you , what Ed was talking . And your design whether you want with the display or without display or just a simple , so user interface: I think it depends , I think it's a good idea , but we need to really think about how useful it's gonna be because theoretically with the T_V_ you already have a big display right in front of you . user interface: So , if we're trying to keep costs down , then maybe sacrificing the display is a way to go . user interface: it depends on how much putting a display costs and what it would be used for industrial designer: . user interface: 'cause if it's only used for one little thing , then putting in a big display case or a big display that's probably expensive just to do the training on the chip for the speech recognition or whatever , may not be the most cost-efficient way to go , project manager: user interface: but that's just sort of speculation , . industrial designer: What do you think Ed ? Do you he liked the display in one of the concepts that you showed , do you know how much it costs , to to add a little display like this ? marketing: No . No industrial designer: Do you wanna take an action item to go find out ? marketing: no p spec It's 'cause we have to find out cost on it . industrial designer: So the the advanced chip on print is what what we've we've deci we've determined marketing: industrial designer: and the engineering industrial design is the recommendation , and I think we've kinda come to some agreement regarding this concept of a wooden case . user interface: What about the buttons , would Would the buttons be wood too , or industrial designer: I don't think so , no , project manager: I don't think so . industrial designer: so you have that tactile experience of project manager: Don't looks nice . Yeah , so what we'll do is , we will stick with the the simple design for time being until th Ed find outs about the how much it's cost to the extra , in case we go for the display . project manager: maybe what you can do is , both of you , you can come up with the the prototype , okay , the model . project manager: user interface: industrial designer: So are we done with this meeting ? project manager: Yeah , I hope , if is it okay if they will come up with the prototype design , okay . Then they can show you how it looks like , and then we can submit to the I will submit to the management . Okay ? Then meantime you can come up with the price , how much it's cost as extra for the display . user interface: project manager: Of course you'll make money too , industrial designer: project manager: so it it's not only pay-out , you make money too , your commission . user interface: marketing: user interface: marketing: project manager: Okay , so , any questions ? user interface: No . project manager: So , by next meeting , so , please come up with the the prototype , okay , then , then we can proceed from there . project manager: So thanks for all your efforts and coming for the meeting again , and see you soon then
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So we have forty minutes to discuss and finalise and close the product and project and to move further , okay , so Okay , let's talk about maybe first for the prototype . project manager: So I handle to user interface: I've done a presentation , but it pretty much covers work that we've both done , so if I'm missing anything , Christine can just correct me . user interface: It's not the biggest PowerPoint presentation in the world , but industrial designer: marketing: project manager: So in two or three or industrial designer: user interface: Three . industrial designer: marketing: user interface: okay , can I have the mouse ? project manager: Yes . Alright , so from when we were discussing specifying the case in the last meeting , we decided that we wanted an ergonomic shape , the material that we chose was wood , and the colour would be customisable , 'cause you can stain the wood whatever colour . , so in terms of function , you have to be able to turn the T_V_ on and off , volume and channel control , menu control , voice recognition control , and we've incorporated the L_C_D_ screen on the flip panel as part of the design , if we figure out it's too expensive , well then you just take it off . marketing: user interface: So if you lift up the panel , you can see the lovely yellow L_C_D_ display . The yellow button you have is the on off button , so it's really big , hard to miss . And then you have the numeric pad in the dark blue at the bottom , and on the right-hand side you have the access to the menu on the T_V_ , and on the left-hand side you have the the the ability to turn off the voice recognition . industrial designer: Yeah the d user interface: Additional feature on the back is that you can have your own customised backing and I suppose you could do the same thing on the flip case on the front . That depends on the s design of the circuit board inside and what room is left user interface: Yeah . project manager: I think the microphone is on on the top , on the middle , the under the flip . project manager: So that will be the safe , so p any the chip it's not on the chip because you need to have microphone to industrial designer: No , it depends on the design of the circuit board . user interface: But it shouldn't be under the flip either , because you can have the remote control closed , but you still might want to activate it by voice . project manager: it's it's Yeah , but my opinion I think it's better under the flip because whenever you want to the talk , okay , so then you can speak then you can close it . But if you put it on the on the flip , okay , then technical I don't think it's feasible , 'cause most of the time you speak then it will be recognised . user interface: But if you've already got the remote control in your hand you need to open the flip to use the voice , why use the voice , why not just use your hand ? the whole point of the voice is that if the remote control is sitting there and I'm too lazy to reach over and pick it up , I can just use my voice . industrial designer: Maybe I've got my hand in the popcorn bowl and I'm holding my cup of Coca-Cola in the other hand . user interface: it doesn't have to be on the flip , it can be on the side somewhere . user interface: marketing: No , because y you can easily put a microphone on the side that would have no problem would haven't been not be damaged or anything , and it'd be accessible all the time to voice . S I'm fine , I'm satisfi user interface: And maybe the shape of the buttons , project manager: I'm satisfied . user interface: the little egg shapes aren't the most economical , but industrial designer: We're glad you're satisfied . project manager: Of course it's it's it's looks more heo heavy , but I think when it's completely maybe it's a less weight . But And part of the thing is m a lot of people say that they don't like something that's too light , because they don't feel like they have enough control over it . user interface: So maybe this is excessively heavy , but I think it needs to have some weight , project manager: Yep . marketing: project manager: So any comments or marketing: Well , the prototype is is very well within the design and ideas that we've we've talked about on the previous meetings . marketing: Now it goes into this next phase as the financial marketing project manager: Yes , that So I'll come back to the So evaluation criteria , I think that will be good , so then let's come to the finance , I have some calculations which I made as for the budget . it's optional , somewhat optional and Ed wants the chip on print , that's what we were talking about that . industrial designer: project manager: So then we have sample sensor and sample speaker , then we have the wood material , then special colour and push button . So it's actually , our budget was twelve point five Euro , but it's coming to nine point nine five Euro , so we are under below the budget , okay , so still we are saving some money . marketing: Well we haven't come to mine yet , so industrial designer: Oh , okay user interface: industrial designer: . It's gonna cost a long way to c you know , cost a lot of money to market it , is it ? marketing: we're gonna have a bit of difference of opinion , yes . project manager: So maybe it's for some money we can utilise for our marketing , for the sales , okay , and marketing: Well , it just depends on if we're gonna add a o on this pr provisionary cost analysis , we do not have a L_C_ display . L_C_ display is gonna be very expensive , user interface: No we do , but it's not filled in . marketing: We don't have the price up there , user interface: Oh , yeah , yeah , project manager: Yeah . marketing: okay , so if we add approximately two to three Euro per remote , now we're up around about twelve , twelve and a half as to what the company had initially requested . industrial designer: So that means we can put the the L_C_D_ in , yeah . But as far as production I'm putting up a question because we're talking about profit also , and in mine you'll see the problem with our survey , the p the possibility that how many units can be sold , what percentage of the market , etcetera etcetera because that has to be taken in into consideration . project manager: marketing: this is just production cost , it is not advertising cost , it's not transportation cost project manager: Yes , so still we have twelve point five Euro . marketing: And that will inflate quite a bit the cost of the the cost of the unit for the company . marketing: So to come up with what the company wants is a fifty million Pound profit , we're gonna have to go a long ways . This we are talking about one unit , okay , so when it go into the quantity , okay , and the cost will come down . industrial designer: Although customisation , because this is being done , you know , the on on-order basis , it might be the the quantity won't m won't marketing: Slightly . industrial designer: the circuit board will b you're right , would be in producing quantity , but the cost of the case would be fixed at the you got some pretty cheap labour that can do this case for one Euro . industrial designer: That's really that's the cost of the material and lab wow , that's really outstanding . But anyhow , still we are under control , okay , so what I will do is I will try to negotiate with the vendors , okay , to get the production cost less , okay , so then we can save some money , okay , to put into th our marketing or you know the promotions , whatever , okay , so that I will look after . project manager: You're in four ? marketing: Yep The four gives me it's gotta be TrendWatch . marketing: It shouldn't be user interface: That's no , I think it's the same one . marketing: Although since we need to have some type of idea on a market we had independent study that says it this this market has an availability to absorb eight mi eight million units per year . Okay ? Our internal company evaluation puts it between eight to nine million which is approximately the same as the independent study . Which means that if we have a target of two million would the company has to take twenty five percent of the market in the first year , project manager: marketing: So , if we put an inflated price of fifty Euro at a production cost that cannot exceed twenty-five Euro , okay , we're already in that that price , okay , project manager: Yes . marketing: with transport , promotion , labour , because we hav gi included the promotion in the cost , transport for the material to the stores or whatever how however we're gonna break this down between our our retailers . At two million units , we have to have a profit of twenty-five Euro per unit to get to the fifty million unit Eu Euro profit . marketing: Okay ? So , obviously we w w I just did a run down the evaluation of the form , the fan the fancy stylishness of the of the unit , the ease of use , speech recognition , cost , we've gone through these . Now , the company must evaluate the feasibility of being able to take enough of the market to justify in production . Or we project this over two years , but being that the market changes very very quickly , maybe there's no more interest in buying this thing in eighteen months from now . marketing: Can it sell it for fifty Euros ? industrial designer: Could could I go to findings ? project manager: Yep . industrial designer: I would like to explore the possibility of using alternative delivery and sales channel which would be to use the internet for promotion and ordering project manager: Yes . industrial designer: That way you have no storage , you have no you do have transportation , still have the labour cost , user interface: user interface: That actually makes more sense if we're gonna make it so highly customisable , 'cause on the web people can look at the different options they have , see maybe what other people have done , what the range of possibility as , industrial designer: . user interface: whereas if you're in a store , you can't unless you're a highly imaginative person , you may not really know what it is you want , industrial designer: . user interface: whereas on the web , if you have a bunch of pictures , it can sort of trigger ideas and industrial designer: And you can even have an a movie that you can rotate the object and look at the di the only thing that you're missing really is the weight . It's not quite like trying on a shoe , but people are getting used to buying things online that they can't touch before buying . You can customise a watch , you can see how it is at the f at the end of the production , industrial designer: -huh . marketing: you can change it There's a lot of online that's that is doing this now . marketing: And when you're rotating , you'll look behind and look this way it's possible to do with this , maybe there's a possibility of selling more than two million units in one year , which could you know , feasibili feasibility lower the price of the unit . project manager: I don't think that's not possible , it's okay then , l let's wait for the production , okay , then you can evaluate the product , so how it looks like technically and how it look like the real . user interface: What turnaround time do we have ? project manager: T user interface: 'Cause production evaluation can be very very quick or very very long . industrial designer: In We probably should do some market tests once we have the prototypes and do some orders and things like that and test-market it . marketing: that'd have to be thrown out on the market for people to get an idea , project manager: So you can take a minimum two weeks to a maximum four weeks . Think minimum two weeks if we're gonna develop prototypes and then try to take them to different places and see how people use project manager: Yeah . project manager: Yeah , because we we are not going to do it in our factory , okay , so we can give it a product evalua user interface: No no . industrial designer: project manager: So we'll do it in the other place , and I don't think it's take more than four weeks time . Or Okay , so then the real production we will start once we product evaluation , okay , then it's approve from the technical team and your team , okay , from the management , then we can launch in the market . Hm ? industrial designer: Any outstanding ? project manager: S Any any other questions or comments to be discuss ? industrial designer: No , I'm user interface: What ab industrial designer: go ahead . project manager: Okay , so then industrial designer: Did you have something ? user interface: Well I was just wondering about if we're gonna do a product evaluation then what about time for redesign if the users come back and tell us no this is bad , this is bad , we want this done differently . industrial designer: project manager: So no more changes will be made , okay , in this the basic design . Okay ? So we will introduce m this model and let's introduce in the market and let's take the feedback from the customers , then we can go for the industrial designer: Second generation . industrial designer: user interface: The problem is there might not be a second generation if the first generation flops for some silly reason that we haven't thought of . Well , every customer , okay , they have their own ideas , they have their own test , okay , so there's no end , there's no limit . user interface: No , but there's a difference between releasing a product that has been minimally tested and fine-tuned to suit a general range of requirements versus releasing a product that we think will work but we don't really have anything to back it up . project manager: Yeah , so that's the reason you are here for the design , okay , I hope you made a good design . We have our own motivations in mind , we have our own ideas in mind , but that doesn't mean that that's what's gonna sell . project manager: Yeah , but see , we ought to take a few considerations , okay , one is the price consideration , one is future consideration , okay , like you can eat you can all eat more chi I can eat more chilli , okay , so i it's a depends on the individual taste , you know , industrial designer: project manager: so we have we have to balance somewhere . I'm just trying to point out that I think that your evaluation and redesign turnaround time is too short well you have no redesign not you personally , but in the project we have no redesign time and project manager: Yes . industrial designer: Ed , d do you know what season of the year or time of the year is the most important for T_V_ remote control sales ? marketing: . marketing: they need those things that they have their hands g occupied and they need to be able to talk to the con remote control . industrial designer: maybe what user interface: industrial designer: So I think what we need to do is perhaps to synchronise the final the the launch of a user-tested device with some special event . industrial designer: so that gives us a little more time perhaps then we anticipated , because I don't know when the World Cup is , but I'm sure there's gonna be one . industrial designer: but , so , I'm just ig pointing out a a strategy to do some additional user testing project manager: Research . industrial designer: or perhaps to also user interface: That's actually good place to advertise it too . industrial designer: There might be some motion pictures that are coming out that are coming out on D_V_D_ that they need to have a m special remote control to work with it , so we could maybe work out a campaign with with Sony Pictures for example . user interface: It's just something to to keep in mind , 'cause it's really really important . user interface: A lot of products have gone out there without being properly user-tested and completely flopped , when in fact it gets re-released a few years down the line with proper testing and it takes off like crazy . user interface: Really ? industrial designer: Yes , it is one of the first consumer products that was launched about thirty years that was a disposable consumer product , user interface: That I didn't know . industrial designer: and people the market hadn't really gotten on to the concept that you could use something and then throw it away , 'cause it wasn't user interface: industrial designer: but then when they re-launched them thirty years later , they were virtually the same design , project manager: . industrial designer: but people had gotten the throw-away , you know , paper cups and napki y all kinds of things that they hadn't so , you're right , timing is very important , user interface: Yeah . industrial designer: You look very relaxed , considering h you know , the the weight on your shoulders , yeah . user interface: project manager: Okay , so then let's come to the closing and are the costs within the budget marketing: Celebration . Okay for but our time being , so thanks for all your efforts and great work and great design and let's leave it to the Ed for later for once production is over and the meantime let's celebrate . user interface: Thanks industrial designer: user interface: project manager: And see you in the evening for drinks
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project manager: and everybody's name and what your function is ? marketing: Yeah , that's a good plan . my role is industrial designer and my responsibilities are deal with the technical-functional designs and specifications of user interface and dealing with user interface design . project manager: Yes y opening , acquaintance , tool training well , the tools are , I think , we already I guess the tool is really our the computer , as far as I can see . project manager: we get ins each of us will get instructions and we'll take it from there . That is it's gonna be individual work and then at the meeting we'll discuss what we have come up with . Does anybody want to go and see how the white board works ? So that in case we have to , in the next meeting , present something on the white board . marketing: See if I r See if I remember how to draw a kitty cat or a rabbit or something . user interface: industrial designer: marketing: project manager: And remember you have to press so it works . project manager: And you're Francine , right ? Would you like s like just to see how it feels , so that you have a little idea ? user interface: Yes , I'm Francina . project manager: In marketing: Am I supposed to wipe off that or project manager: No , no . project manager: user interface: industrial designer: project manager: Here's the project finance which , of course , we all have to think about when we design this thing . project manager: So these are all things , of course , to remember with the budget and when you design to materials , cost , etcetera . Now , the discussion I guess is does anyone of you have experience with remote control ? marketing: Oops . project manager: I exp I s 'cause we we use 'em we use 'em , right , everyday . project manager: And now having used a remote control for years does anybody already have like an idea like things you didn't like with it , things you would like to change , things you would like to improve with this thing ye any first ideas ? Would you like it to be smaller , bigger , industrial designer: . project manager: have more have more buttons on it or maybe clearly better marked buttons , you know , things like that ? user interface: Yeah , I industrial designer: Yeah . Like the remote control which we use for T_V_ , it shou it should be used f for some other purpose also , like controlling the temperature inside the house or for air-conditioners , or for heating system . project manager: So it should be a multi-functional gadget that would control all your household machines basically . marketing: We certainly can try to I agree with her that to market something successfully it should do some more things . project manager: It should be something new it should be s it it should do something different than than just what we have . All the almost all the remotes project manager: Like trendy no like f for earlier we saw maybe it should be something trendy you know . project manager: so yeah shapes right , you know , like kidney shape feels better in your hand or something , you know . marketing: I think another thing that would help is if it beeps when you clap , project manager: Yes . project manager: That is true , user interface: project manager: because they put a newspaper or they put it behind a plant or , we you know , whatever . project manager: And and they suddenly the phone rings and they want to turn the T_V_ off and they say , where the hell is my my remote control yeah ? marketing: industrial designer: project manager: Well or yeah or if it's really , if it's really in a dark spot that it gives out a a sound or a signal . marketing: So some industrial designer: Yeah , some beep or something like that , project manager: Yeah . user interface: Or a b marketing: so , so it's really the beep or , or a light should blink . industrial designer: so that we can go project manager: So if lost If lost signal with b throw signal , you know . industrial designer: Yeah , maybe it should have a light so that we can , we can just recognise where it is . project manager: I'm just saying throw signal meaning just whether it's a beep or whether a light or industrial designer: Beep or it's a light , maybe it's a light . marketing: And do you think a good c c clue for that is that it would respond to a clap or it would respond to your voice or it would respond what what should you have to do to make it beep or blink ? project manager: Okay , my my idea is maybe that the minute it's really hidden , in in other words if it's like in a dark spot , meaning you know like a newspaper is on top , a sweater is on top or it it's behind a plant , at that moment it's it's like , it's like , what you call it a light s sensors , you know ? marketing: project manager: In in that moment it has a sensor , i it it gets a certain darkness , it ge has a sensor and it gives out a signal whether that be a light signal or a beep , marketing: Okay so user interface: Yes . project manager: right you have to have some kind of sensor and I I think voice or clapping it's not specific enough . I know there are the lamps and stuff , you know , you can clap on and off , marketing: project manager: but I think they only work to certain degree and marketing: But it could be someplace really obvious and you still wouldn't be able to find it . project manager: What with industrial designer: Yeah , of course , that didn't user interface: Then , in that case marketing: Well , because you're s because you're silly . marketing: it could be on well , i if it were like on top of your bookcase and you usually kept it on the coffee table industrial designer: marketing: project manager: Okay we have marketing: you know , well maybe we have to move along , okay . project manager: yeah , we have to move along , but I think we have some good good points to start with here . I think you all did you get notices on your computer for this ? Okay so well , you got the notice industrial designer: Me yeah . The working design , I guess that's the function I_D_ who is this ? The industrial designer That's you . project manager: industrial designer: working design , yeah , it's it's mainly technical-functional design . project manager: Then And then the technical funct you are the technical function , industrial designer: Yeah , functional design , project manager: so so you are the working design . project manager: And the marketing manager is coming up with some user requirement specification , like friendliness , and what we just discussed in general . user interface: project manager: And , you know , specifi you you will get specific instructions for that . project manager: I think basically basically you will get instructions to work with and if you have any questions , I guess , you can user interface: Okay
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project manager: Okay , is everybody ready ? industrial designer: Yeah ? marketing: Yeah I'd to just put on my microphone here and I'll be right with you . marketing: Okay ? project manager: I take it you all have received instructions as to what you were supposed to do industrial designer: ? user interface: Yes . project manager: marketing: Well , could you put my slides up 'cause I think it might be helpful if we looked at the slides at the same time . marketing: so the functional requirements are is is part of my goal but why don't we pass right to the second slide . Right well since I'm in charge of trying to figure out what we should put on this thing since I have to try to sell it . marketing: I thought that the method I should follow would be gather suggestions from everybody , and th the reason I just put that there like that is that in the init in the initial stage I think I should just be open to lots of suggestions . You know you can say anything you want no matter how silly it sounds you know it should run your car , it should heat up your motor if should turn on your C_D_ whatever you want it to do industrial designer: 'Kay . marketing: and then as we go on what we'll have to do is accept and eliminate these suggestions according to design and budget feasibility . So I'll be coming to you frequently as the Industrial Expert to tell me how hard it's gonna be to add a feature or how expensive it's gonna be or if your time , if it takes five years to develop this it's just something we can't do . marketing: So in the beginning just have a big puddle of things that we anybody can th throw anything in industrial designer: Yeah . marketing: and then just weed things out that can't be done for one reason or another , and then the things that seem the most attractive that to to a customer we'll try to then prioritise those . marketing: So that was what I meant there , and as I said on the slide there consulting the Industrial Engineer about that and the other thing is timing is really gonna be as important as money , because if we're gonna sell this thing , I think the best time to sell it is as a Christmas present . Twenty five Euros makes a nice little present , and we want it to be an impulse purchase , industrial designer: . marketing: we want somebody to see it and think it's , gee I just gotta have that . So it's gotta be really attractive and it but it's gotta go to market by September , 'cause anything that you don't already have out there in September showing it around , isn't gonna sell for Christmas . marketing: and then I'll be coming to you as the User Interface person to try to tell me from your point of view what are the most friendly features that we could put on it and try to prior help me with that prioritising of of the features and of the the look and the colour user interface: Okay . marketing: and I'll be coming back to you to help weed out those suggestions from that point of view . marketing: So I'll be coming to you for how much is it gonna cost us and how long is it gonna take you , industrial designer: marketing: and I'll be coming to you to tell me what's gonna make somebody take out their wallet you know , user interface: What features . marketing: what what's what's gonna really be what they call a sizzle , user interface: S sellable . industrial designer: marketing: A lot of times the thing that works the best from an engineering point of view isn't the thing that somebody's really just gonna take out their wallet and buy for Christmas for for their child or for their husband or whatever . marketing: Okay can we go to the next slide please ? Alright I I already did a little bit of research after our first meeting where we threw out some ideas and it looks to me that within the budget that we're looking at the the whole house idea really isn't gonna be possible . So I'd like your suggestions to come back to the other slide where I was saying we we could suggest anything . project manager: marketing: I'd like the suggestions to be really specific , so that we'll have a list of things we can cross off , not something like you know whole house control what'll be And then I found on the internet from from my research that some extended electronic entertainment control should be possible . At the budget that we're looking at and at the price point we're looking at , we should be able to make it work the T_V_ , the V_C_R_ , the stereo set maybe something else cute like a coffee pot or one other appliance or maybe a lamp . project manager: okay , can can I at this point interject something ? marketing: I have to wind up ? Yeah , sure . the one thing for example something to eliminate maybe that's the teletext , marketing: Okay . project manager: and according to to higher management the it should only control the T_V_ , marketing: project manager: mostly because they feel that it's too comp complex a task to to to include other things , industrial designer: Complicated , yeah , of course . project manager: and the marketing: Okay , so that's something project manager: and the third thing that they wanna make sure that their that the corporate image is being maintained , and that the corporate colour and design are being used on the product , so that it's easy that that that they can be easily identified as a product of of of the company , and that there's no mistake that it could be somebody else who is bringing this out . project manager: So I just wanted to interject this here so we're not getting too much off track here with with the things we wanna look at . These were instructions from higher up so we have to eliminate these things , so it's only gonna be T_V_ , marketing: Okay so project manager: but the one thing maybe that could be eliminated is the teletext idea . alright now other things that I found out on in my research is that the complaints that people have about the remote controls that are out there now . 'Cause a lot of them take too much time to learn how to use , and that was thirty four percent but even more important the thing that we did address in our last meeting that frequently it's lost somewhere in the room . so those are two things that we definitely do wanna address , we wanna s make it as simple as possible , we wanna make it obvious and intuitive to use , and then the things about finding it we talked about the a light emitting thing as well as maybe a beep , and I think that those are things after my research that we definitely wanna try to incorporate . 'Kay can we go to the next slide please ? Okay , so , my personal preferences in this project are really have to concentrate on the sizzle . because once there's no be-back , well in sales they always say you know , be-backs don't come back . industrial designer: marketing: If somebody says , oh I'll come back and get it next week you're dead . You've gotta make it attractive enough so they buy it now now now w now is a big word in in my book for selling this thing . And , in order to make it really sellable we've gotta shorten the learning curve , make sure it's really intuitive and easy to use . We have to have as few buttons as possible , because more buttons is more confusion , so that's why I'm saying , simplicity is good . Finding it's important , obviously you can't use it if you can't find it . So we've gotta concentrate on the features that help you find it , and I've already said this several times but I put it down in writing here , it should be an attractive impulse purchase at twenty five Euros . So it has to have enough value that when somebody looks at it they say , twenty five Euros I'm not gonna take that . and then maybe a motto , like we put fashion in electronics might be something we can use in our marketing campaign . project manager: And you are number three ? industrial designer: Number two , project manager: Number two . industrial designer: The metal is like in a remote controller you have a chip integrated circuit which is like a brain of the remote controller . It takes the power from a battery say a battery it it can be a elec an electric supply like you have to like switch connec connect connect your remote controller to power supply from the you know electricity or something like that . It should be a battery because remote controller should be like you you you should take it t to wherever you want and then th marketing: industrial designer: this integrated circuitry takes energy from the power source and whatever like if you press a button it's like a input for the remote controller and it takes the input and it it transforms into a infro infrared bits and it sends it into the device , like a T_V_ or a air conditioner , something like that so . If you want to design it for multiple devices then you should make all the devices compatible with the frequency like th the remote controller it sends some bits some waves like with a particular frequency the device should know what the frequency is . It should re re recognise the waves which are coming from the remote controller and it should take the action like if you press a button channel or something like that then the remote remote controller will send a send a se send a signal , marketing: Signal . industrial designer: and the T_V_ it should translate that into like change the channel or something like that , change the volume control user interface: Receive . project manager: Yo and it's marketing: Yeah well that's already been eliminated by management , so we're off the hook . So user interface controls the chip and accordingly the messages like there should be a user user in interface like you know switch pad or something like that buttons should be there . So you can control whatever you want , you want to change the channel you want to control the volume you you want to mute mute the T_V_ or you want to have a child lock or you want to do some operations there's a there should be some device to tell what to do to the in integrated circuit so that the integrated circuit can s send the signals and T_V_ can perform the actions . industrial designer: So I I just would like to add some extra features to the remote controller I think these are the very simple features and they don't take much much of the investment also , marketing: industrial designer: it's like el the text or buttons which which are there on the remote controller they those we can make like fluorescent they'll be like light emitting if it is dark so that you can find your remote controller if it is dark . industrial designer: And ther there should be a beep if many buttons are pressed if suppose a child is playing with the remote controller and a and she she or he is pressing the buttons all at the time then there should be a beep saying that it's this this is not a a you know a a action , there can be no action taking to that so . And there should be a child lock , like you should be able to lock your remote controller so that whatever buttons are pressed by a child they can't be like y you i you if you have ki kids and all then they'll be pl playing with the remote controllers so can lock the remote controller . If make it useable for more than one device it's a it's hard but I think it's possible project manager: Yeah well yeah well that has been e that has been eliminated , so that's that's unfortunately a moot point now . And different shapes that we can do like we can have you know a all animals shapes or you know comfortable whi which can fit into your hands project manager: industrial designer: and so that marketing: Now that's good from a marketing point of view , the fun the fun shape . industrial designer: Yeah , yeah , yeah and colours also , different colours , and project manager: Yeah I user interface: - colours . marketing: And that you you say that won't add too much to the budget ? industrial designer: No no no , it won't I don't think it will be like , marketing: To d the shape is industrial designer: you can have you know for if you want ther there to be more project manager: It just build a mould basically and you know . project manager: As the budget we're looking at if you build one mould I don't think that's going to make a big difference whether it's gonna be square or industrial designer: Yeah . marketing: Do you think there's any chance of having ser in having basically the same machine with the same buttons but maybe several different shapes ? industrial designer: Yeah that is also possible I yeah I I yeah . project manager: I think we will have to look at the budget on that industrial designer: Yeah that will be project manager: but I think in principle that that would be that would be kind of fun , you know . marketing: Because we had something sort of sexy for adults and we could have something sort of industrial designer: marketing: silly for children project manager: Like an animal or marketing: or a little animal shape or in a or a little elephant so they can remember where it is . industrial designer: And and the butto buttons also I think if you want to have more features in your remote controller then there should be more buttons . If you have less features then your remote controller won't be attractive , so I think we need to make some buttons which are which are like f in in intended for two or three operations , like if you press one button in one mode then it will change the channel , if you press the other button in another mode it will change the colour . So if you want to have less buttons we can have that option but I think it will complicate the matter more I think so . Well , I think I think that that's something that we'll have to discuss with the User Interface person user interface: Yes . marketing: because I think there's a lot of argument to be made for one button for one feature . Because I think one of the things were complaining about in my what I found out in my research is when they complained about how hard it is to learn a new one . marketing: you and I , all f all four of us we work with computers all the time , industrial designer: Yeah . marketing: changing modes is nothing for us , but people who project manager: Yeah , a little elderly , a little arthritic hand you know , marketing: N and project manager: and and it's a small button and and it they don't press it exactly industrial designer: project manager: you know something else happens n not their favourite channel comes up but something else industrial designer: Yeah , yes . marketing: And that's and that's the kind of thing people learn by feel , and you don't feel the mode change . marketing: You know , like the a triangle is for the volume and a square is for changing channels , so that people can develop a tactile sense of it . industrial designer: yeah , and also text should be very clear so that there there won't be any ambiguities and marketing: That's right , yeah . project manager: industrial designer: And display clock i if you want more features then we can display a clock it I I don't think it will take any money extra money because anyway we have an integrated circuit I think we can just definitely fit that feature into the circuit so it's marketing: Yeah , that's that's a good that's a good one , project manager: - , industrial designer: Yeah , and then you can just see your remote controller yeah yeah yeah so project manager: Yeah you're sitting there already or maybe you have no other user interface: Yes . marketing: and Yeah , and a lot of time there's not a clock on the screen , and you have to go somewhere but you just wanna look at the news for a minute . industrial designer: components the main components we need for it ha like buttons and underneath that there should be switch . Like we can have a bulb like whenever we are operating a remote controller or whenever the T_V_ is on suppose , user interface: . industrial designer: Then it will be like if you switch on your T_V_ through anoth another source , not from through a remote remote controller and you you lost your remote controller maybe you can find with the light . industrial designer: chip which is like a brain to the remote controller which does all the operations , project manager: And of course there should be a case where we can keep all the things and , you know different shapes or whatever it is there should be a case to put to give a shape . I have referred the site the homepage of the our website , from where I have I got s few points . marketing: So it we should visit this site and have a look at what's up there ? Or industrial designer: . industrial designer: it's not like that , I have referred the page to get new ideas or like what can be the working design to how it works and all and so and so . Could you go back to that slide where she had that s slide up Betsy ? industrial designer: it's actually there now , there on the screen . Would you want it full full screen ? user interface: I can make it full ? Yes yes yes . As User Interface Designer I did a little research to find out what are the features which a user would like to have on their remote . user interface: So I found out that but the main purpose of a remote is to f control the function of a television at a far off distance at remote distance . Now for that , a remote controller should have a switch on off button by which a user can sit anywhere in the room in front of the T_V_ and he can control the functionalities different functionalities of the T_V_ . user interface: There should be a signal something like a radio wave or a infrared light or a LED which can be used to change the different functionalities in the television if the user wants to change the channels or increase the volume he can change it . user interface: Now there should be some timer to set for viewing a particular a particular programme or switching on and off a a particular programme according to the user choice . So if if he want to view a particular programme at say nine o'clock he can set the time , and the T_V_ will automatically it will switch on at that particular time . user interface: So he can use that kind of properties of features and then there should be a child lock system if a particular channel is not to be viewed by a particular for a certain age , then the parents can lock that particular channel so that the ch children cannot view that channel . user interface: And the the and the one of the feature a user would like to have is the compactness of the co remote . user interface: t the remote should be compact and it should ha it should have as many buttons as possible for controlling different functionalities of the T_V_ television . And as this is my personal preference that it should be in the shape of a T_ in alphabet for more compactability . user interface: And and and it is one more point which I noted it down , like the material which which which is used for remotes should be human friendly it should not cause any skin disease or something some al allergy to either children or to ad adult person . user interface: And it should have an it can have an alarm clock a a person if some if somebody wants to get up at around eight eight P_M_ then he can set the time and it can be used as an alarm clock , industrial designer: . user interface: and I don't think it will cost much to set an alarm clock inside a remote . user interface: and as John Reece said the buttons can be , can me we can use the fluorescence to light up the buttons so different buttons will glow differently . So in even in the dark the user can know what buttons to use to switch on a particular channel . And the design of the remote should be in such a way that there should not be any sharp projections so that if a child plays with a remote , he he should not be harmed in any way . user interface: And findings , I found out y on different sites that there are different remotes which can be used , there are remotes which use the infrared for controlling the different functionalities , there are remotes which use the radio waves to control the functions and there are So there you have different types of remotes for different light source which are used which can be used for controlling the different functionalities of a television . Not , no like it can it can be used as a T_V_ control as plus an alarm clock to set an alarm a timing and it should have a child lock , and then to save electricity there should not be much s move lots of circuits and all that . And if a person if if if parents wants the television to be switched off by ten o'clock then it should be switched off ten o at ten o'clock automatically , so that nobody else comes later and use it . industrial designer: It's like a t okay , it's like a timer it's like a lock to the television . project manager: okay , now I have On my slide show basically we already we have already done the agenda , and on the closing basically there will be lunch break and all that . project manager: Yeah , and I think today there are probably not many people who don't have a T_V_ . Now , talking about the target group which is in a sense everybody , but I think within the target group we have subgroups . We have we have earlier it was mentioned about for example elderly people who have limited function with their fingers and hands , user interface: project manager: then we have just the nervous people who can never press a little button on anything unless it's really very clear . project manager: And I don't know how much we want to cater to children's use . project manager: So this these are just some thoughts I have on it , and I dunno what you feel about whether we can just say we have one target group and for this one target group we're gonna design this one thing marketing: project manager: or whether we're looking at what we like we we talking about different shapes , whether that different shape also includes maybe different buttons for different groups . marketing: So if you've designed something that's very attractive to children the mummy please mummy please you know we want it now we wanna go to the store and see it that has a lot of marketing pull . user interface: project manager: That has a lot of that has a lot of appeal but I think I'm I'm talking about the functionality now on it whether we're looking at different groups . project manager: You know , like you make it nice and pink , fluorescent , banana colour or whatever you know user interface: Different colours . project manager: Do we look at one target group ? And with the twenty five Euros you know can we can we afford to have I'm asking the technical people here whether to look at sort of subgroups with maybe different buttons for each group how much would that throw us out of the cost we are supposed to respect ? user interface: marketing: Respect . No generally we can we can design a remote which is mainly for people with f age from ten to forty project manager: Right . user interface: and and then we can add on specific functional buttons for children as well as the elderly people or the people wit with who have nervous problems , yes . industrial designer: We can design different remotes for different people , like for aged people there will be big buttons and you know . project manager: Well that's that's user interface: But in a family in a family there will be a aged person , children and a middle aged but they cannot buy three different remotes . user interface: They would like to buy just one and just one which can be used all the three industrial designer: Yeah of course that we can do , but specifically if y if like elderly people want big buttons then you can't really make a bi big remote controller so maybe specifically you can design a big con remote controller for elderly and for children , like in a different you know . marketing: What about the electronics ? That's not really gonna change much , is it ? project manager: Yeah . project manager: No marketing: That that w that won't change much , will it ? industrial designer: Yeah . project manager: The the quest the question to be addressed here is only who is the target group and how will it function , marketing: I d I wouldn't think so . project manager: and I think the how will it function is probably the question of the buttons you know , within the target group or subgroups . project manager: The question is only whether our budget will allow to have more than one design in a sense . project manager: but the question is how much will that set us back if let's say forty percent we make large buttons and the rest we make regular buttons for example . project manager: So that remains to s to be seen but the target group as a whole is is basically everybody with a T_V_ . marketing: and can we can we is it even feasible to make one one remote control with something for everyone , or would we have to use the same electronics and make three different shapes ? project manager: Yeah , well that's that's the question . marketing: And in that case we could probabl moulded plastic isn't all that expensive is it ? industrial designer: no . marketing: you as an industrial person ? project manager: Well maybe there's there's an idea you know t the new for example new portable phones ? marketing: project manager: They have like removable plastic cases , so you can have a striped one or you can have a fluorescent blue one , or whatever , marketing: Yeah . project manager: that in each package you know you have you you have you have for example you have let's say a fluorescent blue on it but then you have another colour or stripe whatever that already comes in a package . project manager: You know , industrial designer: Yeah , like for mobile phones we have different you know covers , like designs and all so that w we can have that . project manager: and but like if if then everybody is is is tired of the fluorescent blue and of the striped or whatever they have as another one in the package , marketing: yeah . project manager: then they can go to the store and for a few Francs or Euros whatever they can buy industrial designer: Yeah . user interface: But yeah I I have a doubt like will it be cost wise effective if we if we design a remote having all the different features for different people or designing three different remotes for three different categories of people . project manager: Well I think I think the idea here is to to to d design one remote industrial designer: Yeah , but marketing: Well I think we can only aff , yeah . project manager: the functional functional cosmetics if you want to put it that way , user interface: Okay . project manager: having maybe larger buttons or buttons that light up or buttons that are slightly differently shaped for people either for children user interface: user interface: industrial designer: marketing: Well we may have to come back to one or two of these points at our next meeting but industrial designer: Yeah , maybe , yeah , yeah . industrial designer: yeah , project manager: Do we agree , do we ? industrial designer: I think maybe seventy percent is a unique remote controller and thirty percent is yeah it's sort of like yeah . marketing: Okay but we have to l project manager: Do we agree on on that in principle , like money will tell whether we will be able to do that or not
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project manager: in the last meeting the marketing manager had presented her method of working , meaning gathering i suggestions from everyone to see how she best could market this this product at the within the budget that was given . In addition to that to make it sell , of course , the marketing manager w wishes that it be very attractive , marketing: project manager: or like she says put some sizzle into it in one way or another so that the people are buying it now because , in particular with smaller items , that's a very important fact , 'cause if they say , well , I go home and think about it , that won't work . project manager: Our technical manager has then said that she feels it should have a chip marketing: project manager: that has infra-red bits and it has an interface controls w interface that controls the chip . If too many buttons are pressed , child lock and maybe a display clock so that people could you could see the time , you know , what show they want to watch . So the components of the thing should be button , bulbs , infra infra-red bulbs , battery , chips , wires , and maybe some kind of a holder for the for the item . project manager: interface designer has mentioned that the that it , of course , should have an on-off button , and also has mentioned an interesting feature that it should have maybe a channel lock . marketing: project manager: And even possibly a timer to so that people can program their favourite program on th right from the remote . project manager: are we all in agreement that that's about what we discussed last time ? Okay . And I don't know whether the order matters much , I don't I don't think so , so whoever w wants user interface: Okay , I can start first . user interface: Now as an interface designer , I would give more emphasis on the interface , how the remote looks like so that it is sellable , it is attractive to customers . This messages could be switch on-off message or switch to next channel message or swapping the channels or switching onto a particular channel , like you can have the numbers one , two , three , four , up to nine . project manager: Nine what ? Nine channel switches ? user interface: Pardon me ? project manager: Nine channel switches ? Is Yeah . user interface: by which using which you can swap the channels if you don't want to see the third channel you can swap it to the fourth channel or vice versa . Then it should have a next button , and next button channel by which you can keep on v eh scrolling the channels one by one . user interface: Then you should have a button which should which ca which can be used for increasing or decreasing the volume . user interface: Then , there should be a button which can give subtitles for a particular program which is going on a television . For example , if you are watching a French program and you would like to have a subtitles in English , then there should be a channel which can trigger this mechanism in the television so that the user can see the the subtitles on the screen . user interface: Then there should d there should be some buttons which can control features like the colour , colour of the picture , the contrast , sharpness , brightness of the picture . Suddenly if if if viewer he gets a telephone call , and if he want he doesn't want to switch off the T_V_ , but he he can reduce the sound , he can bring the volume down and he can watch he can while talking he can watch the T_V_ . So a remote can be th can be designed which can have the voice recognisers , you can record your own voice project manager: user interface: which can be recognised by as voice recogniser in the television , for example , if you want to see we if you want to see the ninth channel if you say just say ninth channel , th now the the yeah , the remote will automatically it will switch to the ninth channel . user interface: So the T_V_ will have some recogniser which will recognise the user's voice and accordingly it will change its functionalities . user interface: Then , these are some of the remotes which are different in shape and colour , but they have many buttons . user interface: So sometimes the user finds it very difficult to recognise which button is for what function and all that . Yeah , so this is one of the interface or one of the remote which has this vi voice recogniser . marketing: user interface: And this has multi-purpose use , it can be used for T_V_ , it can be used for cable-satellite , it can be used for V_C_R_ , D_V_D_s and audio . project manager: user interface: Can you go on to the next slide ? Yeah , now this is an interface for a chil for a remote which a child can use . user interface: this is user-friendly , it's very attractive and children can use it as well as they can play with it . user interface: And this this child interface has minimum buttons marketing: user interface: and all the important buttons are there in this small , compact , attractive child interface . Now this is a big over-sized remote which cannot be misplaced or it's impossible to misplace . user interface: project manager: user interface: So this is No this is a very big , you cannot misplace it anywhere . marketing: user interface: So this is a jumbo universal remote control and it's impossible to im misplace or lose . And the personal preference would be a spe to incorporate speech recognisers which will respond to user's voice for a particular function . any comments on her presentation ? marketing: Well , looks like we still have quite a choice of things out there . I don't think that we can get The T-shape is good , the child one is good , the too big to misplace , I think it's just funny . marketing: I don't think that's gonna be our impulse purchase at the checkout counter . user interface: project manager: No , I think the these are her presentations , but as far as the decision making we getting to that after after marketing: Yeah . project manager: but if I just wanted to know whether anybody had any any anything to add to her presentation . industrial designer: this time I'm I'm going to concentrate more on the components and the technical side of the remote controller design . marketing: industrial designer: the first one is case to keep all the components like integrated circuit , battery , etcetera , etcetera , it's like it can be a plastic one , hard plastic , so that it can be strong , even if you just , you know , if you if it falls down , then it doesn't break . industrial designer: yeah , and also using of colouring compon components like if we want to have different colours , blue , red , green , so we have to use some colouring compone compone components . marketing: industrial designer: which we can use a highly sophisticated one because it's like the it's like the heart of the remote controller . If it is not efficient then everything wi is going to be like the lef ess less efficient so it you should we should have a highly sophisticated one . Suppose if it is thirty-eight degrees outside forty degrees outside , it should it should be able to re resist the temperature highs and high temperatures and low temperatures . And the other component we should we have in the remote controller is a resistor which is like i it is very very much important for the electricity flow through through through the remote controller and also a capacitor which is a b which is a m I think it's it's like a battery , capacitor . industrial designer: a diode , a transistor , a resonator , these are all this technical electri electronic compons components which are which we have to use in a remote controller . A battery , I would like to suggest one thing if we if we will be able to make a res rechargeable battery then we sh we need not go for a high performance battery , even if it is a low performance battery it ca it can't l it can't charge much . Then also we can If it is a rechargeable one , then people can use it for a long time , so in that way we can cut cut the cost , but w that we have to make the battery as rechargeable one . when you press a button , when you do that , you complete a specific connection that means when you when you press a button there will be a s a small circuit underneath the button , and it will send some signals through the wires , marketing: industrial designer: and then the chip will send start connection and knows that which button is pressed . Suppose you have pressed channel one button , number one you have pressed , then the chip will know that the number one button was pressed . marketing: industrial designer: It pros produces a mors morse code line signal specific to that button . Suppose the user has pressed butto button one , then it will have a spe the circuit will generate a specific morse code to b that that button , and the transistor will amplify the signal and send then to the L_E_D_ which translates the signal into infrared light . It will amplify the signal and it will send it to the L_E_D_ and which translates the signal into an infra infrared bits . The sensor on the T_V_ can see the infrared light , and seeing the signal seeing the signal re it reacts appropriately , that when it sees the amplified mo morse code signal , then it will it will know which what what action it has to do . When you look at the remote controller it's it's it this is a normal remote controller . And if you open the remote controller you have this circui circuit board and few electronic components , marketing: industrial designer: like you can see a chip there which is having eighteen pins , project manager: industrial designer: and also a capac a capacitor , three resistors and also a resonator yeah , and di and a diode transistor . industrial designer: The electronic components all of the electronic components have all those things like a chip and d diode transistors an Yeah , di can y you can see the T_A_ double one eight three five labelled chip . industrial designer: you can also see the the green two green things are these are they are they are resistors , user interface: industrial designer: and just beside that you can see a transistor , and a cylinder shape , that one is a capacitor . Actually , building a circuit bo board is pretty pretty easy and also it's a it's a l l inexpensive . it's it costs less than what you print on a paper , because when you when you are building some circuits some circuits and also wires , it's it's better to go for printing , because you can build these kind of k circuit boards on a on a bulk and it's just printing , nothing like , you know , you don't need to use wires and all . So th that green thing is a circuit board , and also you can see there are b s like access for buttons , like when you press a button , the circuit under the button will be activated th it will it will he get some signals from it and it will it will ch its ch se send a signal signals to the , yeah , integrated circuit . And like we have designed before we have seen some few things like instead off buttons we have some scrolls . b but a b a push-button requires a simple chip underneath it , but whereas a scroll wheel requires normally a regular chip which is a higher price range . industrial designer: and a as energy source we offer a basic battery , a more ingenious hard dynamo , a kinetic provision of energy , more than what is that you shake casually to provide energy . Like we can have a ma material such as plastic , rubber , wood , titanium , but titanium we can't use . and also for electronics we can use a simple and regular re or an advanced chip on the print , also infra it includes the infrared se sender . project manager: Any particular comments by anybody ? marketing: yeah , on the scroll and the push-button , ca you can achieve scrolling by repeatedly pushing a button ? industrial designer: No , no , no , th the the the scrolling wheels are different , like you can go for a sw switches like buttons or scrolls , which which we used to do before ten ten years before , I think . industrial designer: Now , nobody uses that because you need you need a a k sophisticated chip and all . project manager: We don't have a lot of time left and we will still have to make a decision , and the marketing expert has to present her her thing . marketing: alright , my method is I'm interested in what the competition is doing , and wanna see how we can make ourselves different from the competition , so I've really been looking at the press and the ads that are out there for other remote controllers . And then when I'm out in people's houses or at meetings or anything like that , I try to notice what kind of remote controls people have , and if it's convenient in the conversation I ask about it . They don't want to have to squint at small print , they want buttons whose functions are obvious , and they want as few buttons as possible , and they don't care for the mode thing . and our preference is , as far as I'm concerned , are we got to get to the market before the competition . Ours has to be look really great and it has to come out before the others , so that we have a leg up on time to sell it and push it before other people get out their Christmas item . If we try to tell people it has too many great features , the consumer just gets confused and we don't get anywhere . So we've gotta narrow our selection down to li two things , I think , that we gonna say are really great about our our our new product . They are more back into soft feel , spongy feeling things , things with maybe a little cloth on them . project manager: And so what do we think on the concept marketing: project manager: of the remote ? marketing: You wanna try to come back to yours , and limit yours a bit ? project manager: Y user interface: yes , I would like to include this feature which is called as voice recogniser . marketing: So speech recognition is most important as far as you're concerned ? user interface: This could be one feature which could be sellable . industrial designer: Yeah , but w marketing: Yeah h that could that could that could be our star feature . industrial designer: Yeah , but but I what I'm very very much doubtful how how far it will work , because a speech recogniser like i it it has its own problems , issues . marketing: Distance problem ? industrial designer: Yeah , it's not distance problem it it's recognising a person's voice , user interface: industrial designer: like maybe different people will be having different voices , so it like it's everything so i marketing: . project manager: Well , you you teach You have to teach industrial designer: So to get a good recogni recognising system , it's a costly thing , I think . marketing: user interface: No , it's it's , yeah , it it's like your recording of all a question already , and then you're expecting an answer from th For example , you have a T_V_ system , I'm the user and my family members are the user , industrial designer: user interface: I will already record a question like , good morning , industrial designer: Yeah , but Yeah . user interface: So I'll say just good morning and the T_V_ will switch on . project manager: Okay , before we get too far off here , the components of the concept is the energy . project manager: User interface concept , interface type , supplements marketing: project manager: That will be your area I think , right , Jana . user interface: Supplements like different types of features buttons , like can have a f mute button or a swapping button . marketing: Well , I think that Yeah , project manager: Oh , like marketing: or or like her speech recognition would also be a supplement . marketing: Okay , so why don't we put down speech recognition if possible pending some more research from our industrial engineer on how expensive that is . our next meeting will be in thirty minutes , and the I_D_ is to this is the individual actions to be taken until then , to have the look and feel design , and the U_I_D_ is supposed to come up with the user interface design , industrial designer: project manager: In this phase , the two of you , Jana and Francine , have to work together on a prototype using modelling clay , it says here . project manager: if you have any questions , you know , you you can always contact me or or your coach , I suppose . user interface: marketing: Wherever they're hiding ? industrial designer: project manager: user interface: project manager: so I think we conclude the meeting here and we come back in thirty minutes , according to our timetable here
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marketing: Hello project manager: like before we I have to redo the meetings from n th the minutes from the last meeting marketing: it was discussed in the last meeting which was opened by the presentation from the interface designer that looks would be very important on this new remote user interface: Designer . It should have nine channel buttons , a next button , volume buttons , subtitle buttons , switch to control features , colour contrast , sharpness etcetera . speech recognition is one of her very f favourite personal features she would like see d d to be integrated in this in this new remote . user interface: project manager: marketing: And she was challenged on that point project manager: that's right . industrial designer: project manager: But her very f personal favourite really she , she would very much like to see a speech recogniser integrated in this remote . She would like a special case made out of plastic that is very strong , not using any harmful materials , should be recyclable and should be colourful . technically this thing would also have a resistor and a capacitor , diode transistor , resonator , and if possible a rechargeable battery . And how it would works , you press the button , the chip is morse morse code related relays the to the generat to the generator amplification and the circuit board is very inexpensive to build and so she thinks this is a great feature to to to consider . project manager: She would like this whole thing should be push buttons with a simple chip scrolling method is more expensive and not that practical anymore . The marketing expert who has to finally come up with to to to market this product has been watching the competition , has done some research on the internet and also has used h her personal observations to come up with the fact that such a remote sh should be small , easy to use and it should be eye catching . From her point of view of course one of the most important facts is that we should get to market before our competition does . To do that maybe one or two features should be developed on which we could dwell on or in other words on which our campaign could be built on . And the decision that we took last time was that the special feature we would like to see is a speech recogniser , the energy should be battery should be on a chip , should be trendy design , compact and strong , and should have buttons . industrial designer: and it's it's blue in colour bright and it has yellow buttons and all the different colour buttons marketing: industrial designer: and also i it it will be easily fit into into the hands and you can access all the buttons easily . marketing: You used to have all the buttons user interface: industrial designer: yeah and the material which we are going to use for the case is plastic and w which which is s strong and also for the the material is plastic and for the buttons it is s soft rubber and als marketing: Oh that's good , industrial designer: yeah . industrial designer: Yeah because you'll be touching the buttons more so it is soft when you touch it . industrial designer: And then for the for the led , for the light emitting diode it is a fluorescent green marketing: Now these features includes the s signal emitting signal it's the led or L_E_D_ the infrared . user interface: we have included a button which is fluorescent green colour and this is the menu button which will control the colour , sharpness , brightness marketing: Now this button is an elongated shaped button and this is slightly flexible so if it is turned towards the right it will take to the previous channel , if it is turned towards the right it will take to the next channel . marketing: The next channel in the numeric pattern , or user interface: No , swapping is if if example you're you're watching the second channel and then you go to the tenth channel and if you want to go back to the second channel you can swap , this button . user interface: And at the end , it this remote has inbuilt voice recogniser which c which will recognise the user's voice and then it'll act accordingly . user interface: give her suggestion whether it'll be sellable or it'll be cost effective . industrial designer: marketing: Okay , well what what I really like a lot about it is that you can reach the whole thing with one thumb , user interface: Yes , yes . marketing: that you can really hold it in one h you don't need two hands industrial designer: marketing: and it's easily reachable even for somebody with a small hand , yeah ? project manager: Yes the buttons are all raised , right ? marketing: The buttons are all raised project manager: Are raised , marketing: and if you hold it in the centre of your hand you can even reach it over here so you don't have to turn it around , turn it upside down , move it up , up and down , project manager: Right . user interface: industrial designer: marketing: and I like the idea that the on-off button is in a really prominent place . project manager: Yes , and it sort of sticks up so that you really marketing: Yeah , that's great . project manager: you don't have to g first go like oh yeah here it's on and yeah , the these buttons around here are the mute user interface: No , these the front buttons which are here , are the mute buttons . project manager: So if you're left-handed or right-handed it doesn't matter . marketing: And this brings the menu up on the screen ? user interface: Pardon me ? This is the menu yes , yes . marketing: This brings the menu up on the screen and the orange ones are user interface: A the the these these two are th to increase or decrease the volumes , marketing: Okay . user interface: industrial designer: marketing: Okay and now I'm supposed to project manager: Well , I have one question marketing: yeah . project manager: will there be anything written on the buttons , like that people know , or they have to learn that from a piece of paper which button does what ? user interface: Yes , it will have these buttons will have the numbers and all the rest of the buttons will have symbols . project manager: Will have symbols so that that that the user really knows you know and doesn't have to first learn it user interface: Yes , which can be easily recognised . marketing: Good point because we need the symbols 'cause we're going into an international market we can't have anything that's language dependent . But anyway it would ha i i i it has to have some kind of of symbols , text or something so that people kn industrial designer: Yeah . industrial designer: Text that we can have on the case itself , project manager: That's right . user interface: And and one more feature is we we have a holder for this remote which is an oyster shape . marketing: Well you know I think we could do something really funny with this too because the snail is known to be slow industrial designer: marketing: and we could have some sort of little comic effect on our marketing about how this is a rapid snail or something like that user interface: project manager: Now what , what are our special features for the marketing ? marketing: So project manager: That's really the voice recognition that's really unusual marketing: I think voice recognition is our big selling point industrial designer: . project manager: And then , and then the other thing would basically be sh shape or practicality of use . marketing: So I think we have to play with the image , play with the snail image play with the visual and then the voice recognition . project manager: Okay , now having said that marketing: I'm supposed to make a little presentation , aren't I ? project manager: No , now this was our evaluation criteria which we just have done . marketing: Ah , but in my instructions I think it said I was supposed to go to the board and do something . marketing: Can you just fill it in in the yellow boxes ? Or project manager: Oh , okay yeah , okay , industrial designer: Yeah . project manager: electronics , simple chip on print ? Is that's what we're using ? user interface: Yes . project manager: but , yes but industrial designer: I think that is f for rubbers that is yeah case material . project manager: That's just for the case material , user interface: Is this for the case ? Yes . project manager: so special colours though , we having that , marketing: Oh okay , the - , ' kay . marketing: 'cause we didn't put the clock in it after all , right ? project manager: No . project manager: button supplement special colour ? user interface: Speci Yes project manager: Special form ? user interface: Yes d we do have special form . user interface: One two three four five six seven eight nine project manager: ? industrial designer: Maybe it is it just n project manager: Eight , eight point two . marketing: Okay , well obviously my method for s m the marketing of this thing is first to ask the big question , will it sell ? And I think we should show this prototype to people from various age and socio-economic groups and see about any fine tuning that maybe little things we haven't thought of . marketing: We can't accept every suggestion of course , but maybe we just need to get a few . marketing: And show the the prototype to consumer research groups , we don't s want somebody to suddenly come to us and tell us that this button is toxic and you know some child will swallow it and then we won't sell any . marketing: And then after that we just have to go with our best intuition and you know we like it , we think it's good , we're gonna get behind it and sell it . Okay , now the things that I was thinking and th my wish list has really been realised in this prototype . I wanted the shape to be biomorphic , I didn't want anything with angles and all square , I wanted it to be comfy and roundy so we we've got that . We wanted the feel to be as soft as possible , we'll have the soft buttons industrial designer: marketing: and the way this is shaped , even though it's gonna be hard plastic , it feels good in your hand so that's nice . And functionality I put last on my list because people aren't going to use it before they buy it . industrial designer: marketing: So paradoxically the other features , in other words , the look , the feel and the shape , that's what people are gonna get in the store . marketing: They don't have a television in the store , they can't play with it . The size is small and th these points are in the importance for the , for the marketing , these aren't i in how I feel . I think that it's I think that it's plenty small enough to sell but I think we're sort of right the scale is one to seven . And then functionality I think you did a really good job on functionality , obviously we could have ad added different functions but then we'd disturb something else so I would say that we got to a five out of seven on on functionality . marketing: So I think that basically we've got a great product and we can get off and running with it . project manager: And I don't know how we can evaluate that or how we can include that , too . marketing: Well , we had what , eight eight euros twenty as our cost ? project manager: Eight , eight twenty , yes . industrial designer: Eight twenty so marketing: And so we've got we've still got four euros to go to spend . industrial designer: We have four euros , yeah project manager: maximum we have another four point three euros four thirty . Well that's project manager: But we have no way of presenting that to management as you know as a f finished , as a finished product and saying okay with the voice recogniser that costs so much . marketing: Well as we know in today's technic technological world you can do just about anything at any price , the the the problem is quality . project manager: I'm sorry to interrupt then but I just recog I just remembered that there was no that that was not included that there was no room for any special features , okay ? industrial designer: Included , yeah . You wanna go to this next slide , marketing expert ? marketing: well I isn't this my last slide ? project manager: I dunno . and we're supposed to talk about those things as a team now , so if you put my last slide back up there . project manager: Why ? Wh why you need that up ? marketing: ? Well because I can't remember what I put on there . Okay user interface: marketing: you're the designer , of course you wanna give it a one . user interface: industrial designer: marketing: and then how about how we doing on colour ? project manager: Colour I marketing: Colour , I gave it a one . marketing: Okay , I gave it a three , two , user interface: I'll give three . marketing: And the next is functionality where I I admit I was a little hard on our team here , but project manager: Well it's also you can't really try it out the other things you have have more is are more tangible so from that point of view marketing: Yeah . the functionality's the only place where maybe we have to think about m m maybe , heaven forbid , having another meeting . marketing: But otherwise I think we're we're ready to go to go with this product . Anybody else have any other comments or any other things that we feel we should evaluate ? project manager: . Is there more room for creativity or are we absolutely happy ? user interface: We can always improve , yes . I think they are quite big , so I think I we can just have small buttons and more buttons in that case . Well then again if we're gonna do the speech recognition thing we're gon there gonna be some buttons that are gonna have to be added for that for the recording of the the speech . marketing: So that that's where we're gonna have to do maybe we can eliminate one of the mute buttons , instead of having two mute buttons . marketing: and a couple of other th maybe comp consolidate some of the usage an and see what we can do with that . project manager: Y al always bearing in mind that right now we are of course well within the budget industrial designer: user interface: And maybe project manager: and that we still you know we probably can't , with this particular item , we probably can't just add a whole lot of more things . project manager: we need you know we need to leave space money-wise for the voice recogniser . project manager: So th the question really is how do we feel with the project process ? , are we happy with the creativity that has passed here or we're not happy with the new product we created or that was created ? I think personally I think I'm pretty happy . marketing: I'm pretty happy with it too , yeah , project manager: an industrial designer: Even I'm happy . project manager: and then the next question is are we happy with the leadership of this project ? marketing: I think you've done a good job , Miss leader . project manager: And I think team work I think was very very good , I think we really industrial designer: project manager: And I think we are we happy with the means we used ? We used whiteboard , we didn't use digital p well digital pens I guess are these things . marketing: Yeah maybe we could've used the whiteboard a little bit more , yeah , user interface: Whiteboard more , yes , yes . , it's maybe not in the best position in the room you know like sometimes it's positioned so that it's much better visible for everybody and I think from that point of view we sort of ignored it a little bit . project manager: I think we we did , in more than one respect and so I think we did very well here . project manager: user interface: industrial designer: project manager: So I I thank you all very much . project manager: I always get it on here , but getting it off is industrial designer: Do we do we have some time left ? you have user interface: They say it's forty minutes . project manager: Ah yes we have time later marketing: But we we were told we could end the final meeting at any time , whenever we felt we were finished . marketing: It'll take me the rest of the time to get my microphone out from my necklace
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I don't know if if everybody knows me , so I'm Bart , marketing: My name's Frank . They'll record our actions and you'll have wires and microphones that will record your voice . there are also some microphones there but th you don't have to pay a lot of attention on those , because it will disappear when you don't attend to it . So is there a project documents folder ? There are some notes in it already I see , some documents . Well I don't know if you've noticed , but we're working for Real Reaction . We put fashion in electronics , we make it work , we put a lot of effort in design and in the product itself . marketing: project manager: maybe I can sit down , then I can take some notes or Let's see . project manager: I dunno it's not a lot of work , but just if you hear something you can write down , just write it down . No ? user interface: ? marketing: Can't say I paid much attention to it , project manager: I can see if it works this way . project manager: Real Remote is not really the company we're we are , but it's just a little fault . project manager: okay , what are we going to do ? our project aim is as you can see a new remote control . The Industrial Designer is going to work on the working design , components design and a bit of the look and feel design . the User Interface Designer is going to do the technical function design , user interface concept and user interface design . And the marketing expert is doing a little bit of user requirement specification , trend watching and project product ev evaluation . We are going to work with a lot of high-tech tools here , so it's ab it's handy if we have a little bit of training first . N these functions we don't have anything to do with , only undo , you can undo a little piece of drawing . It's really funny because you can draw with it on this page in the think it is form of . But all you will found that already because there are a lot of documents in it already , so it will be okay . And these are available on the smart boards as well , so if you have a document you wanna show , just open it from the folder . It's what I just said , it's save , print , move back or forward one page . marketing: project manager: the only thing we have to look after is that we use different colours , and different line width . Because if you hold it like this , the sensors will get blocked and then the drawing won't get good . 'Cause if you're going to draw like really fast then the pen won't hold up . user interface: project manager: These are not very much , but , see you have to do it real slow . project manager: Ah I was trying to draw a dolphin , user interface: project manager: but I think his nose has to be a little bit marketing: user interface: project manager: But it's close . I think that's it because if you wan ar are going to do it like this then it will be a stripe . project manager: Is your cat , or did you find him on the street ? industrial designer: user interface: marketing: industrial designer: Well , it's supposed to be a cat . So everybody knows how to work with the white board now ? So if you have any ideas or if you wanna draw anything on the white board , just ask marketing: Yeah . marketing: project manager: as you can see , we for our remote control , a selling price is twenty five Euros . that's the least we have to get from our remote controls , so we have to work together to reach our aims . we can do it international , so we have to focus on different kind of users , different kind of cultures , and different kind of trends as well . Our production cost can be maximal twelve and a half Euros , so that's also a point we have to keep in mind , that we won't make remote controls with small televisions inside , and stuff like that . Selling price twenty five , profit aims fifty million , but more important is the int international market we're trying to focus on . marketing: So just on a side note , why is it my laptop is only giving me a black screen ? user interface: ? project manager: maybe you have to say the magic word . But so does everybody has experiences with remote controls , and not the ordinary mote controls , but also a little bit different ones ? Like you can use for other ? marketing: user interface: . marketing: Well , we have a kind of broad T_V_ at home , and a D_V_D_ player , so we got like a lot of remote controls , one for the T_V_ , one for the video recorder , one for the D_V_D_ player . marketing: And I think it's it would be best to just make one remote control that can operate them all . And you can program I think eight different devices in it , and you can use it for your television , anything else . project manager: And it also operates on infra-red , so you have to got the little device inside your room , and then you can operate it from the third or th or second floor . marketing: Oh project manager: So that's pretty handy when you have a video recorder or D_V_D_ player downstairs and you've got a link to your T_V_ on the second floor . but only the I think that if you can put different kind of devices in one remote control , it makes it a lot easier as well . project manager: And other functions for a remote control ? Maybe we can make it user interface: user interface: you never no know , marketing: So user interface: I w project manager: Waterproof . But they'll also really drag up the production costs , so think we'll have to see about that too . project manager: No ? user interface: project manager: Okay , then I'll put the minutes from this meeting in the project folder , and then we can all work
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important thing of this phase is that we're going to try to get an agreement about the user requirements , technical function design , and the working design . That that means that you can have a little trouble with , little trouble with the air conditioning , that's because of this user interface: Okay . But it's going to be cold anyway , so I don't think you're gonna need it . So I suggest we take about seven minutes per presentation , and then we can have a little discussion about the new project requirements which have been sent to me . And then the decision on the control functions which we wanna include and those which we don't wanna include . So marketing: project manager: Just maybe it's easier if you Yeah I think you will tell your presentation as well . Fifty percent of the people indicated they only loo used about ten percent of the buttons on a remote control . Channel selection and volume selection both got a ten on a scale of one to ten for relevancy . So the users of forty six to sixty five years cons The make up forty percent of the market . this also makes up most the biggest part of the market , so that will also be where our main profit would be gettable . The results also indicated that about one quarter of the people questioned thought that the remote control caused R_S_ R_S_I_ . And thirty four percent thought that it was hard to learn a n how to operate a new control , remote control . And the functionality As a lot of people indicated , they only use about ten percent of the buttons , I think we should make very few buttons . Then as mo as a lot of people indicated that their remote got lost in the room , it might be and I say might be because it would certainly boost the production costs a lot . And this would , could get a button in it which would send a signal to the remote which would then beep . And in addition to this it could recharge the batteries in the remote if you put it in . Then a surprisingly great deal of people w indicated that an L_C_D_ screen in the remote control would be preferred . This would also greatly increase the production costs but I think these are just some small factors we could consider . So anybody have any questions until now ? marketing: Any questions ? project manager: About functional requirements ? user interface: project manager: We've got plenty of time , user interface: ? marketing: Yeah project manager: so marketing: you should go to the top thingy . I've do I've done a little research on the internet and not much information about it , about interface but Yeah I I've been thinking about a simple manner to put a lot of functions in one in one remote control . so you've got a lot of devi devices like D_V_D_ television , stereo . Got many functions in one remote control , but yeah you can see , this is quite simple remote control . people don't like it , so Well what I was thinking about was keep the general functions like they are . So Wh what I was th thinking about was you've got this the remote control project manager: industrial designer: user interface: and you got here the general functions , like the on-off button sound I dunno And here you've got a s kind of a display . So yeah you got a general f f the functions of the device for a D_V_D_ player or so the pl yeah f for playing reverse . So this button is for a D_V_D_ or So for every device you've got a a f a b a part display of a part buttons . user interface: So project manager: Anybody has questions about the technical functions ? industrial designer: Well project manager: industrial designer: I think if we are gonna use a touchscreen we're gonna go way above the twelve and a half Euros . project manager: maybe we can first listen to your presentation ? marketing: We would have to look into that . project manager: marketing: project manager: I think it's going to it's not too much . The remote determines what button it is , uses the infrared to send a signal to the T_V_ . When the user presses a button , a signal got sent , goes to the LED and transmits tranmi transmits its to the T_V_ . I think we should focus on aesthetics , the design and the user interface , because if you're going to use high-tech materials the price is going to go sky-high . And you only have to design a remote once , and if you use high-tech materials it come back in every product . So it's , in my idea , it's it's gonna be smart to invest in di in design and not in in the product itself . marketing: project manager: Okay now I hope everybody has a little bit more insight in the functions we all have and what we are doing right now . I'm the Project Manager so I'm here to mess things up and tell you some new requirements . user interface: industrial designer: marketing: project manager: that's , we've got to design a remote which is only suitable for T_V_ . project manager: and the time to market will be too big , if we wanna have it for more functions . project manager: another point is we have to skip the teletext , because in the world of upcoming internet we think teletext is going to be a thing of the past . that's the the market we have to to to target , because we are going to develop a new product which is specially designed for the younger customers . So we have to find a market which is above forty plus but which will suit our remote control , and the other way round . marketing: So is there any discussion possible about the new product requirement ? project manager: we can see if we can find a way between the functions we wanna use and the market we wanna reach with our product . marketing: Yeah 'cause you're you're saying that teletext is gonna be an old feature and it's not gonna be used anymore anyway pretty soon . project manager: marketing: But I think if you're targeting people of forty plus , the chance that they will have a T_V_ with internet access within the next like twenty years is very slim . But if I s if I see this , it's I think we're just gonna go for another project manager: Yeah it's it is user interface: forty project manager: Standard remote . marketing: pretty project manager: No I think we can marketing: and not innovative project manager: I think we can do a lot with the design and the simple buttons marketing: remote control . if we put a lot of effort in those , we can make a remote control with just two or three buttons . Or just a remote which is suitable for the market we wanna reach because it is forty percent of the market . project manager: And if you look in Holland at the whole generation of forty plus , fifty plus , it it's the the biggest share of the of the whole population now . marketing: And besides that , they're not very critical so they don't really care what the remote control is like . project manager: But don't you think that if we make a remote which is typically made for this market , that people think the people think that's the the device I've looked for although I didn't realise it . marketing: People of forty plus , they want it to work , but as soo as soon as it works it's okay with them . industrial designer: I think that if we're If we put our marketing right we can sell this just like I don't know if you've heard about it in the news , the the elderly mobile phone ? marketing: So project manager: Yeah . industrial designer: Yeah if we if we make a remote control just l with that idea in mind , we could make tons of money , I think . industrial designer: We don't have to focus on on on the on the design then but on functionality . project manager: I simply think user interface: project manager: that the new products we are gonna make , spef specifically design , are designed for younger people , so maybe we can focus ourself on the elderly people . project manager: No we we haven't voted yet , so user interface: project manager: I think teletext can be can be a function as well . But only if if it won't higher the the cost , because I don't know if it will be a lot more money to implement teletext as well , but I don't think it will be a problem . Or is teletext a user interface: But deaf people need teletext for for subtitles . So I suggest marketing: I think it'd definitely be a bad idea not to include teletext . Maybe we can make that another point of advantage in our remote control , if we make a k a button ex for example for big subtitles , which is instantly on the remote control . marketing: But I don't think that's really an issue any more 'cause Well might be . user interface: If it's only for televi marketing: But it , if it's only for T_V_ you're not gonna need a lot of buttons anyway . marketing: You need a one to zero button , next channel , previous channel , user interface: Yeah . But do you need user interface: So we can s we can skip the display , marketing: I think if you if you only l user interface: so we don't need it . project manager: Maybe c we can user interface: marketing: Think if you're gonna include teletext you do . marketing: 'Cause if you should , if you want to switch from channel one to like thirty five , you don't wanna push the next channel button thirty five times . project manager: No , maybe we can implement the scroll button ? Or a joystick like ? user interface: . marketing: That's true but I don't think there are many T_V_s that can switch channels that fast . And so you would need like the T_V_ would need an a function where you can actually view all channels and scroll through it . industrial designer: And besides that it's If we're gonna focus on elderly people they'll have to adapt . Yeah they can see how much buttons there are going to be on on the display , and if it's too much we can reconsider it . marketing: But I don't think I think if you're gonna make a remote control only to operate a T_V_ , you there's not much you can gain on having as few buttons as possible . 'Cause I think there are pretty many remote controls that can only operate a T_V_ , which already only have the minimum number of buttons . And if you have less buttons you can do a lot more with marketing: That is true but I think there's simply not much to gain on the competition when you when you're making a remote control only for to operate only the T_V_ . marketing: 'Cause if you have a a remote control only to operate a T_V_ there's simply not a lot of buttons required . There's not a lot of functions required so most existing remote controls simply don't have a lot of buttons either . marketing: which was one of the arguments to make it only for the T_V_ because we didn't have the time to market a lot . Well yeah I think , mean we obviously need a good way to position all the buttons and But I don't think we should spend very much time in that . Do you think the docking station will is allowed in the budget we have ? industrial designer: It should be possible yes . marketing: industrial designer: So we're just gonna focus on the extras ? project manager: I think so . marketing: Yeah I think maybe we should do some research into what elderly people like to have in a project manager: Yeah . I don't know if that will rise the cost too much , because industrial designer: Y i I think we'll have to choose between the docking station or the screen , 'cause project manager: Yeah . industrial designer: it's marketing: I think since a lot of people indicated that a new remote control is hard to learn , and we're focusing on elderly people here which tend to have a hard time understanding new devices , it might be a good idea to have just a little screen on it , which would explain a button if you press it . marketing: And it wouldn't have to be touchscreen or a very expensive screen , project manager: Based . I think that's a good idea as well , because elderly people don't mind if it's a titanium cover or just a plastic one . project manager: So I think we nee marketing: I think probably elderly people would be a little bit more careful with their remote controls than youngsters . project manager: what do we want ? If we want a with for example the the telephone for elderly people , we can marketing: I think project manager: target the real elderly people . marketing: I think that would be a If we should do something like that it would be a , I think it would be really good for for the image of the company . project manager: So that's the marketing: If we're able to really bring an innovative product . Are we industrial designer: Well I don't think they have different television sets project manager: Okay . You could I think we n it would be a lot easier to project manager: Should marketing: adapt it to different cultures . what we're going to do for the next meeting is the Industrial Designer will do the components concept , User Interface Designer the user interface concept , and the trend-watching . So just keep in mind the things we've said about the target group , requirements , and the trends which are going on
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these are hopefully the points you addressed in your pre presentations you're going to show me in a few minutes . requirements are teletext , docking station , audio signal , small screen , with some extras that button information . does somebody have any comments on these requirements ? Maybe ? No ? These are just the the things we thought of , so maybe if you figured something else or thought of something else , just let me know . So now everybody knows what we're do we're doing , I suggest let's get started with the presentations . 'Kay I'm gonna inform you about the trend-watching I've done over the past few days . And besides that I deployed some trend-watchers to Milan and Paris to well get all of the newest trends . And I've consulted some additional trend-watch trend-watchers , after the original trend-watchers return , about what the the best design would be . for our group , we're focusing on the people of sixty to eighty y years old , this is , these factors are slightly more equal . this is , this image will give you a little bit of an impression about the look-and-feel that the remote should have . Just keep it simple and Well the docking station and small screen would be our main points of interest , because this would be the These would be the innovativeness in the remote control . well the trend-watchers I consulted advised that it b should be , the remote control and the docking station should be telephone-shaped . besides that we would advise to bring two editions , one with a wood-like colour and maybe feel , and one with a grey-black colour . Any questions about the the trends ? marketing: Any questions ? project manager: Mayb user interface: no . So only buttons for sound , for on-off , shifting u up sa ca channel or down shifting down . you can think about when you lost your remote control , you can call it and it gives an sig signal . And and for shifting up a sen c ch channel or for putting out sound or something , you can just give a sign say sound off or A and yeah . double push push , if double click , so you get big subtitles , for people which c f who can't read small subtitles . So Yeah and w we have to keep in general buttons so we've got the buttons we have to use . The on-off , sound on-off , sound higher or lower , the numbers , zero to nine . And we can build in a function f which shows the channel or some which the t television is on . Just we can put the on-off button over in this corner , almost e all remote controls are using a on-off button on that place . So and a special button for shifting up and shifting down channel , it's on place where the thumb of of the So you you can easily shift up or shift down . So and all the f functions for subtitle one button , for sound and for our design , we have to discuss about it I think so the form of it so project manager: Okay . for the energy source we can use a basic battery or , a as an optional thing , a kinetic energy , like in a watch , which you just shake and it produces energy . for the casing , the manufacturing department can deliver a flat casing , single or double curved casing . as a case supplement , we could , I thought of that l later , a rubber belt , like a anti-slip . And the chip-set , it says simple here , but it should be advanced , because we're using an L_C_D_ screen . And as the trend-watcher presentation showed , people like wood , but it raises the price and it doesn't really fit the image , unless we would start two product lines . first I think we can talk about the energy source , since that's has a pretty big influence on production price , and image . user interface: project manager: so f I think first of all we have to see it is possible to introduce kinetic energy in our budget , I think . marketing: And how exactly does the kinetic energy work ? industrial designer: Well y you basically shake your remote , and then it powers up . Well personally I don't think that older people like to shake their remote control before they use it . marketing: And I think our docking station could be one of the marketing issues with which we can get great popularity for our product . user interface: But marketing: wel user interface: what's the function ? Yeah f for loading up the batteries . marketing: Yeah you could load up the batteries , user interface: B b marketing: you could insert the find the lost remote control function in there . it's just a small display so I believe it will run on one battery for six months or f or or more . project manager: user interface: so project manager: well I think elderly people just like to have everything in place . project manager: And I don't think they they like remotes just laying everywhere in their rooms . project manager: But I think it's more efficient and cheaper to put it in the docking station . project manager: So you have a but button on your docking station which you can push , and then it starts beeping . project manager: And then we can we can still use the voice recognition , but maybe then for only the the channels . marketing: I'm wondering what will the voice recognition mean for the production price ? project manager: Yeah . marketing: 'Cause in our earlier market research , if you'd allow me to go to the flat board , SMARTboard . we also asked if w they would , if people would pay more for speech recognition in a remote control . marketing: So if that would increase the price for which we're selling our remote control user interface: . user interface: marketing: I think that would be better to insert in our other product , that is meant for the project manager: Yeah . industrial designer: But that would also go for the L_C_D_ screen then I guess . It's a bit higher percentage , but marketing: well this is Yeah but this is here the question was , would you prefer it . And on top of that the L_C_D_ screen would help in making the remote control easier to use . user interface: But is our research about bi large L_C_D_ sh display , or just a small one we want to use ? marketing: well this was for like an L_C_D_ screen like you would have on a on the the most advanced mobile phones . project manager: I personally think the L_C_D_ screen we wanna use , with the extra information , I think nobody has anything against it . And I don't think the I don't think it will be a lot easier to use , as well . If we don't have the voice recognition , it will it won't use a lot of energy to use . project manager: So in that case we could use kinetic energy , but I think just a simple battery which you can reload on a docking station is just as good . industrial designer: Well there isn't any choice there because we're using the the the the display . project manager: but I think it will attract elderly people who wanna have something exclusive , which they can show off to their grandkids . project manager: Look I've got a new remote control , and industrial designer: user interface: I dunno . project manager: But with colour was a lot more expensive ? Or ? industrial designer: I dunno . project manager: It's a lot more difficult to to handle and to to get in the right shape . So you 'cause Yeah with mobile phones so like the Nokia mobile phones , when you can change the case of it . So you have just to make one standard remote control , and yeah you can sell few project manager: You can sell the cases . Because then you can advertise as well with the Give your grandfather a new case for his remote control , or whatever . industrial designer: marketing: project manager: Because that's a it's something extra , it's something other remotes don't have , user interface: Yeah . marketing: 'Cause we would have to make one w control which would fit in with a wooden cover and a plastic cover . So marketing: So that would project manager: you suggest we should design two different telephones on which you can apply , yeah remote controls , on which you can apply different case covers , for example . marketing: Well I wouldn't design a telephone industrial designer: marketing: but user interface: marketing: Well no I think w we should just , we should then just design one project manager: Remote . marketing: one remote , but it would have to be fancy with either the wood cover or the plastic one . project manager: So everybody's okay with the changing covers ? I think that's a good good option . marketing: Could you explain that a little more ? industrial designer: Well the the general like most older remotes are flat , just straight . marketing: And what would single curved and double curved mean ? industrial designer: it would just only affect the form , for as far as I know . project manager: but the form has to be It has to It's has to be possible to stand up ? Or just only to lie down ? marketing: No just to lie down . project manager: And the the cover of the the docking station is also marketing: We'll go for that . What type of interface do we want to use ? maybe you can make a little drawing of it on the marketing: project manager: Does somebody have ideas for a form or user interface: we can just use the regular form of it , but it's not quite fancy . marketing: you said you wanted to put the changing channels button on the right side , user interface: Yeah . marketing: Well I think that was a very good point 'cause I pointed out earlier that a lot of remotes cause R_S_I_ . Yeah we Is it possible to program it s so you got on the left side or on the right side buttons for for shifting u up and shifting up ? And on the other o other side buttons for shifting , for for the sound ? Or Or isn't it ? marketing: For the volume . marketing: that could Yeah we could do that but I'm not sure if that would be very good for the easy , ease of use . project manager: Usabili Yeah ease of use will be a lot more difficult , user interface: Yeah okay . project manager: marketing: But if we would make a changing channels and changing volume button on both sides , that would certainly yield great options for the design of the remote . Or we have to make a left For lefties project manager: Can't we make Can't we make a remote which you can flip over and use on the same user interface: and project manager: functions as the normal one ? user interface: You mean project manager: Then you have to user interface: Yeah if project manager: Let's see if I ca A blank one . But is it a problem that left-handed persons use a different hand ? I think the functions are that basic that nobody should have any problems with choosing a channel marketing: Yeah . user interface: So it's project manager: I think we could just leave it a normal shape . industrial designer: The the single curved so I'm not really sure what they're gonna look like , but I think it's something like this . project manager: I suggest the single curved , because maybe the curve is pretty good to put the the screen in . user interface: project manager: so that elderly people can use the remote control and at the same time look easily at the screen , because it's a bit , it has a bit of a angle . user interface: So Do you say this S you got like sort of a I believe There ? marketing: user interface: So you want to put a display over here ? Or not ? project manager: Yeah . project manager: But now it's user interface: we can make it project manager: Do you have it upside down or user interface: ? project manager: Do you have it user interface: That's the top . user interface: rem project manager: So just flip it a hundred and eighty degrees around then you get here . user interface: Yeah but this place project manager: If you can have this one , you turn it like this . user interface: it's Yeah I dunno project manager: Because maybe your hand is in the way , if you have the display here . user interface: industrial designer: It's more logical to have it on top as well project manager: I think i industrial designer: because , like on your mobile phone , it's always above . But the on-off button , still on the top project manager: Yeah still here user interface: Yeah . Where's my mouse ? Then We've got a general idea of the concepts and the materials we're going to use . So now for the next meeting we'll have to look at the look-and-feel design . project manager: And then we're going to try to finish our project , and make a good design for all the grandfathers and grandmothers , I think . I'm not sure if you're going to start right away to work together or I think you're going to fill in the questionnaires first
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user interface: industrial designer: marketing: project manager: And this design , detailed design meeting we will discuss the look-and-feel of the design , the usability interface design , and we will do the product evaluation . If you hold it and you press another button , the help goes to the L_C_D_ screen . marketing: is this the moment where we ask or can ask questions about the functionality ? user interface: So Yeah . marketing: when you're in teletext there usually are buttons where you just you just press it and you g go to the next teletext page . user interface: that's just the normal as th as the normal remote controls So You put it you came in page one hundred . user interface: Oh yeah ? project manager: But I think these are altogether quite a quite a few buttons . user interface: industrial designer: I think if you look at most controls , they've got more buttons than this . industrial designer: because there's no other way to know when someone wants to know what a button does . If you just make a control for just the T_V_ there's just not much to gain here . So we had somebody about th interfa Something about the design of the buttons there ? industrial designer: Yeah , they're project manager: Just n normal plain buttons . user interface: it industrial designer: But they're supposed to be equal sized , round , with a with a little logo on it for the for the volume , the the triangle and stuff . Then because we only have thirty minutes left , I will move on to the finance part , which is pretty exciting , to see if it's all possible what we wanna do . And I can tell you that we're going to have a pretty hard time producing this for twelve and a half Euros . project manager: If we see I don't know if I've filled in correctly , so just correct me if you see something wrong . project manager: I don't know , but I think the single curved is good for design , and also for the display to have a prominent place on the remote control . project manager: Because you have to we will have to get the twelve and a half Euros at the end . project manager: I think we can discard the help and the mute button by pressing down volume long , or pressing down a a number long . project manager: And this is marketing: d I assume you'd count the volume and channel thingies for two buttons each , right ? project manager: No those are one , I think . Where did marketing: Well , think actually there're two buttons , user interface: it's just one button . project manager: So maybe we can we can even make one button with the volume and the channel in one , by pressing marketing: Well I was thinking , maybe you could just integrate three of those numbers to one button . user interface: So , project manager: Yeah w user interface: we've still got four buttons , but just So project manager: Yeah th I think they count the materials . user interface: You got not not a butt button itself , but on the project manager: Yeah on the chip there . Maybe it is , but then it seems to me that it's impossible to get the twelve and a half Euros . Also the L_C_ display , I think it's , I think it's too expensive for the display we use . project manager: I think they try t industrial designer: If we leave out the display we can also save money on the chip . project manager: That's right , but what's the big advantage of our remote then ? marketing: Only the docking station , I guess . industrial designer: Which isn't the the docking station isn't even in this c s schematic . Don't you think we can , if we can count this as v as one button , and integrate th these buttons in three , then we save a lot of money as well . industrial designer: So user interface: Are we gonna buy a a remote control when you can use it ? marketing: user interface: So Yeah . marketing: Well , since the market research indicated that older people spend their money easier , more easy , maybe it's feasible to just put the price of the remote up a little . So project manager: I think it's difficult as well , marketing: Or b project manager: but marketing: Basically becoming a choice between like either a good remote and a higher production cost , or just any other remote control . project manager: Or we can leave out the ten buttons and take one scroll wheel for the programme numbers . marketing: But how does scroll-wheel work here ? project manager: Then you will Or maybe you can scroll . So if you scroll to a number and then you wait a half second , then it g turns to that channel . And the regular chip is not possible ? It has to be advanced ? industrial designer: If you want to use an L_C_D_ screen you you need an advanced chip , yes . project manager: Yeah but I think that's That is a big advantage , user interface: So Yeah project manager: if we're user interface: Yeah it's a big advantage . project manager: But user interface: But , it's project manager: Can we use can't we integrate the teletext and the subtitles in one button ? user interface: yeah . project manager: If you push it three times ? marketing: Well , think it's pretty much the teletext subtitles are user interface: Yeah . marketing: right now you just push the teletext button , go to page eight eight eight , project manager: Yeah . user interface: But if you push the teletext button twice industrial designer: What if you have to scroll to page eighty eight ? Eight hundred eighty eight . marketing: I think that's the case on most user interface: It's One m one b , a few buttons . project manager: Ah that's not really that marketing: Well , that could be just like the scroll to eight , click , scroll to eight , click , scroll to eight , click . marketing: But then again that would be d j just pretty much not an option for older people , industrial designer: No . marketing: Holding a remote with which they expect to have like ten buttons for the numbers one to zero . project manager: I think if you make a good advertisement on television and in the in the guide , you can explain to the people how to use the scroll wheel . industrial designer: If we leave out all those buttons , perhaps you can go with the flat flat case . industrial designer: So if you put the the volume and channel buttons on the same height as the on-off button , the screen right behi under that , than the scroll button project manager: yeah . user interface: But , you can make a f quite a big remote remote control for just the same price as a small one . It's it's more the moulds in which they are being made , I think . , what does everybody think about a flat or a single curved design ? Freek , what do you think ? marketing: Well , I still think we should go for the single curve design . Yeah I'm ag marketing: I'd rather just go to the board and get us to spend eighteen dollars a a remote . project manager: So people will use it more , and especially for the help functions , user interface: Yeah . project manager: No , but I think marketing: So we're gonna have to do a lotta convincing them . project manager: I think the most user interface: But they know the scroll-buttons from old radios . project manager: We can let l user interface: So maybe it's project manager: We can stick it out , a bit . If they see this design they think oh , there are only five buttons , and But we will see . marketing: Five more minutes ? project manager: No we've got fifteen minutes but marketing: Okay . What ? marketing: 'Kay so I did some literature study study , and analysis of the requirements we set up earlier . Innovative ? What new functions are there ? , easy to use ? , learnability is a very important factor here . , is it functional ? Are there not too many functions among the functions ? And are the those functions that are there , are they useful ? And the cost . If our company is If it is easily recognisable that our company made it ? And So we're supposed to evaluate it right now . Oh I have to say this was a little hard , because the minutes of our last meeting were not here . marketing: Is the design fancy , on a scale of one to seven ? project manager: I think it's fancy . Sh marketing: I think so , with our L_C_D_ screen , docking station , scroll-buttons . project manager: So we've got twenty cents for our docking station , huh ? industrial designer: user interface: marketing: Should be do-able . project manager: Is it functional ? industrial designer: marketing: Is the design functional ? , do we have all functions that we want to include ? project manager: Yes . Oh , and do we take care of the biggest frustrations of the remote control ? Like it getting lost and R_S_I_ influences ? user interface: m industrial designer: we haven't thought of that one . marketing: Are the production costs within the preset limits ? industrial designer: marketing: Well they are now . project manager: No I think with our new radio button , I think it's I think it's better . marketing: I think project manager: I think it marketing: I think a radio button is not exactly what older people expect to have a remote control . I was also supposed to calculate the score , but thought we would have another private thingy after this . marketing: Is this Like after this , are we done ? Or project manager: N We've gonna We're going to evaluate it . project manager: What is it ? marketing: Guess I'll just type that in on the bottom here . industrial designer: Yeah , there w there was enough room , but the finance marketing: Yeah , true . Was it clear what everybody had to do according to their roles and functions ? Yeah ? user interface: Yeah . project manager: Teamwork ? Did it work out ? Working together ? Also , you two of you with the last phase ? user interface: So industrial designer: Yes , was okay . industrial designer: The tasks are very structured , so you can just do step by step and it's very easy . Were the means sufficient for the tasks we had to do ? Or were they too much ? user interface: . industrial designer: Well , the smart-board , the d d drawing is just a pain in the ass , but The digital the digital pen is very nice . industrial designer: A flip-over or a more precise digit user interface: A flipper's easier , so Yeah . user interface: But if you want to share of when you make a picture like this on the presentation , it's easier to share it with other people . user interface: you can sh save it and put it on the internet , or in shared f folder or sh shared directory . marketing: Yeah , user interface: So So marketing: I tried to open the file on my laptop , user interface: Yeah ? No ? industrial designer: No . project manager: But I think you can user interface: T can can you export it like a Yeah . Have we found new ideas for having this kind of meetings ? Or user interface: yeah maybe when we n just give the numbers of of o one of out of s sev project manager: Yeah . user interface: it's easier to to do the th things that are like that on a computer . project manager: But maybe because of the docking station the price of the remote can also be a little bit higher ? marketing: Yeah . project manager: So I think that shouldn't be the biggest problem , because it's very cheap to make as well . project manager: Do we think we gonna get the twelve and a half million ? user interface: Yeah . marketing: Yeah , still I think if we're n gonna make a scroll-button anyway it'd be more for the younger people than for the older people . project manager: So you can also try to reach the younger people by putting fancy covers on on the market . marketing: Yeah , I think then it would be way more popular with younger people than it is , than would be with older people . I didn't get a message from the from ending of the user interface: I believe y project manager: Oh I think I have one now . industrial designer: project manager: user interface: marketing: project manager: Export as picture , I think . So project manager: Yeah , I'll just put it in My Documents marketing: Yeah , it probably will . marketing: Oh yeah , you're supposed to make a final project manager: And then I will be back in about ten minutes to show you the final presentation . marketing: Are we supposed to go into our own rooms again ? user interface: maybe we have to fill another questionnaire
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industrial designer: Should I bring my pen too ? project manager: Yeah just yeah , no , industrial designer: Or project manager: that's for me , I just have to make some notes . marketing: Can you hear me ? Hello ? project manager: actually my laptop doesn't work , marketing: Test . So the thing we have to know is you already know what we're going to do , you also read what this the things or , not yet , user interface: Yes . So , yeah , it has to be original , trendy , user-friendly that's what we're going to design . We have to look what the needs are , the effects of the functional design , and and how the the the remote control works , so that's where we're going to look in the functional design , it's for the f next meeting . The the second thing is the conceptual design , that's what it that's the spe the specifications of the components and the properties and the specifications of the user interface . And we have to look what the market is doing for what kind of remote controls are in the market . And the third thing is the detailed design and that's exa yeah , you know what it is , it's exactly how it looks and whatever . Okay so no , this is a these are two smartboards , with the f s an introduction of that one . And you already saw you know all that that you here can put things in the the red project map . You have to draw a favourite animal on the whiteboard marketing: project manager: and and say why it's your favourite animal . So and you have this is just to try it out and we have to use a different pen colours and different thickness of the pen . So okay , so first have to show you , maybe you can come here to have a look how it works . project manager: I just h industrial designer: project manager: Something like this ? Oh no marketing: It look like a dinosaurs . project manager: Okay , so just for you guys just one of you can draw a painting if you want . Okay and then what's the colour ? How do I do project manager: It's in format . there has to be water , project manager: Just marketing: but project manager: No it has to be an animal , so if that's it's it should be a shna snake or something . marketing: Yeah yeah , but it's an animal it's an animal that lives in the water . marketing: Okay , who next ? project manager: do you have to write down why that doesn't matter , just it's to get used to the whiteboard , but it's okay . project manager: Maybe you should hold your pen a bit more to the back , so that no , to the yeah . industrial designer: user interface: industrial designer: marketing: A sheep ? project manager: we d only have twenty five minutes , so . project manager: Just hold it more more to the back then you don't have user interface: No project manager: okay . project manager: I thought these pens would be just you write it down and you download it to Word , you already did it or no ? No , not yet , okay . user interface: Yeah , that's right , project manager: But it's just user interface: it but you actually got to write on the paper . project manager: Yeah , I know , but I d I I thought it would be just in in in typed words in Word , marketing: Yeah yeah , it's a real pen . project manager: so that's not user interface: Yeah , but it's just a picture . user interface: You really marketing: Y you can you can't edit in the edit it in Word . project manager: industrial designer: marketing: project manager: I don't know , what time did we start this meeting , I'm not sure . marketing: project manager: Oh industrial designer: marketing: project manager: this is definitely the best one . project manager: Okay , so what we know is that we have to sell this remote control for about twenty five Euros . And we have to make a profit of fifty million Euros , so we have to use a big market in Europe . project manager: So can someone make a a calculation about how many we have to sell of these to make fifty million , I dunno . so we're gonna have a little discussion about what experience are with a remote control the and everything , so just have a look how it we think about remote controls . marketing: Yeah , my first question was does it have to be a a universal remote control ? project manager: Oh yeah , that's a good question . marketing: Because we sell it lonely from the t and not with the television , we sell it apart . project manager: I think it's I'm not I'm not sure , marketing: So I project manager: it's not I think industrial designer: Yeah , it probably would be universal . marketing: Because user interface: And only television ? Or more devices ? project manager: I don't think you can buy a a a universal remote control for twenty five Euros , so not sure , but industrial designer: maybe , I don't know . marketing: Yeah , I know you can buy a re a universal control for only twenty Euros project manager: Okay , so we we just say we just say that's universal remote control . industrial designer: And also for the V_C_R_ and D_V_D_ player project manager: Yeah , everything industrial designer: and project manager: just so a lot of buttons on the remote control . project manager: what what what's a remote control , it's just a black thing with some buttons on it , it's not nothing very special , but user interface: Well we can try to make it special . industrial designer: marketing: project manager: So do you have any ideas how it has to look for for usability or user user interface: Well marketing: Well I th I thought about making it the same style as the television , we don't have the same television all the time , so that's no matter . if we control the V_C_R_ and the D_V_D_ player player with it it has to be clear , because kids and elderly are gonna use it , so it's not only for the technical persons . I think it must be a very good control , so you can act use it from everywhere in your room , the the infrared thing must be from very good quality . user interface: It shouldn't be too big , marketing: I dunno user interface: but I don't think we can make it too small , 'cause it has to have a lot of functions , so . user interface: Maybe then you can make it s smaller and uniquer , marketing: Yes user interface: maybe more trendy . user interface: Fold open , project manager: Okay , user interface: where you can see more options . Maybe for the D_V_D_ pla player or something , industrial designer: Yeah marketing: Ah industrial designer: n marketing: that's that's project manager: if you just user interface: Yeah , something on top , just dren general things like volume and T_V_ channels and inside things you don't use that often . project manager: Why should you use a touchscreen on a remote control ? industrial designer: maybe be it's it's project manager: There are buttons on it . user interface: But that's industrial designer: like a a to have marketing: Yeah , but user interface: Yeah , I think it's much too expensive . project manager: marketing: And we have to care for the strength of the remote control , project manager: Yeah . marketing: because remote controls are most things in the house that falls down on the ground and it get often broken . marketing: Yeah and a lots lots of kids use it and touchscreen is not kids project manager: No . industrial designer: And how about the batteries ? marketing: industrial designer: should you put it in a recharger or a just project manager: Oh maybe that's a good idea , marketing: Ma maybe a home station . project manager: just to put it on your television and just s recharge , user interface: Yeah . user interface: Maybe that's a good idea , but yeah , we have to look at the price now I think . project manager: Yeah , how m how mu how how expensive is a normal recharger ? marketing: Yeah . user interface: Well how much is your standards mobile phone recharger ? project manager: I dunno . industrial designer: Yeah , if you buy it separately from your phone it's probably expensive , project manager: marketing: Ah yeah . marketing: user interface: Maybe have marketing: project manager: if you th look at the market , it's probably it's still the best way just to put batteries in it , because maybe it's too expensive . marketing: Yeah , but a home station is a really good idea , because lots of people are lose their remote control and don't know where it is , project manager: Yeah , that's right , yeah . marketing: Maybe it's Therefore it's a good idea , but maybe it's expensive . industrial designer: Yeah , but I have a mouse that's also user interface: Rechargeable . industrial designer: Yeah , and and you just have normal batteries that you can recharge and just put it in the station , user interface: Yeah . marketing: I I set something on paper already , size , looks , usable , the buttons on usable places , the the on off button must be on top , project manager: Yeah . marketing: you you have to project manager: Has it be has does it has to b have to be like a different form than a normal remote control marketing: Yeah , I don't I don't know I don't know project manager: or user interface: Well I think we have to look at that , marketing: if we user interface: 'cause well you can do the standard way , but then you won't marketing: You can make it very special , to create our own looks , project manager: Yeah marketing: but it's very hard to industrial designer: N if if we want to make it special , we probably have to do a lot of testing , if it really works . user interface: Well you can have the basic things on the same place , like on off button on top and the T_V_ channels one two three four as a block , and then the volume obviously on t on top , so you can see . user interface: But the rest is you don't use that often , so if you have a clear button with an good icon on it , it should be clear as well . user interface: So it doesn't matter what place it is on the remote control I think , industrial designer: Yeah . industrial designer: And what we have to think about too is buttons that you use often are maybe like when you fold it open , when you have it closed , you can still do the th the functions . project manager: Yeah , just for the T_V_ and just the normal function , that's fine . marketing: on on top are the the basic options on top , industrial designer: But n user interface: Yeah , yeah . industrial designer: yeah , but i basically when I'm watching T_V_ I'm just using like five buttons or so , marketing: and if you fold it open project manager: But maybe it's user interface: Yeah . project manager: maybe it's very hard to to make it fold open and to l look like it's very what's it's called ? marketing: . If you if if you make to fold open it's or also an the strength is not s as good as a normal remote control . project manager: Maybe it's hard t user interface: project manager: No , that's right . marketing: for m for me the Marketing Expert , the user requirements specification , do I need to think as a user , a as a a a only the looks and the user interface: No , what you want to do with it . project manager: Yeah , I think this if you you have to n know if it's for s a T_V_ , a D_V_D_ player , all that things . user interface: Yeah , I also wrote down some stuff project manager: Yeah , user interface: that you want on a project manager: no maybe not not , that's not a f that's something for for for yeah . project manager: what's in the market , what's normal , what kind of buttons do you have . user interface: What do you want to do with your remote control , what do you need on your remote control . project manager: For the next time you have to put it exactly on the square , so your laptop
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project manager: I just forgot their name , so you're i sorry , I just forgot them all . project manager: W_I_E_S_ z Z_ or S_ ? user interface: A_ E_ Z_ zee zee project manager: zee . industrial designer: I was a little short on time , project manager: Yeah , me too , so that's not industrial designer: but user interface: Yeah , same here . Which one was mine ? project manager: So let's have a look , we have forty minutes , so it's it's more than enough . So we have Oh no , what's that ? So so we have forty minutes for this for this second meeting , and we have to make sure that we going t that we are sure , that we are , user interface: Good . project manager: that we know what we're going to make th what the product is going to like look like . How do I escape this ? How do I I escape this s presentation ? industrial designer: What ? user interface: left . Okay , so the f the f the points we had last meeting was the Should be a univ universal remote control No , that's I s I just got a email from the from the personal coach and it should be a T_V_ remote control only . project manager: so yeah , it still has to be f a r a remote control for kids and elderly . project manager: so So yeah , that's it , so just you can do your presentation for user interface: Which one first ? marketing: Okay . Well my name is Jens Damman , but we're in a group , and I I will start it . project manager: I I didn't read i read it , so it's not for me , marketing: You didn't read it ? project manager: I didn't get it anyway . project manager: The last point is quite an interesting marketing: Yes , fifty percent of users say they only use ten percent of the buttons . marketing: And maybe our fold open system is is a good one , but I don't think it's project manager: Yeah , we should have the ten percent on the on the top , marketing: reachable . project manager: then you're you're marketing: Yeah , the ten percent on the top , yeah . That's exactly what we said about maybe a home station for for it to recharge the batteries or something . I thought mo maybe we could make a clap system , so when you clap your hands it will beep or something . Because if we make a ha whole new product , our own style , we we c this is so difficult , a difficulty I think . Yeah , but only if they zap a lot , and they watch over five hours T_V_ or something . I don't We we haven't we mustn't look too much at the last point . they finally had a conclusion that younger people under an age of f forty five are more interested in new features . But they they don't want to have a lot of new features , because they're in their old thinking way . marketing: But y But you but you already said that the company was about forty plus clients ? project manager: People . So yeah , so we just can skip the L_C_D_ r on the remote control , marketing: I I think we can speak , we can skip speech recognition directly , user interface: Yeah . Okay , that's not very good , because I thought about television , D_V_D_ player , stereo and V_C_R_ . my point is , well , I If we ma make a a remote control for only television , I think it's hard to sell it for twenty five Euros . marketing: Yeah , only only for television On the market you can now buy for twenty Euros a remote control for everything . And we only make it for television , so we mi we m must made it make it very special . I think the main thing is the usability , that's where we can make it a special product . marketing: to k to keep it simple when you user interface: But we also have to stand out , industrial designer: Yeah . user interface: 'cause there are already , like you said , so many controls out that support lot of stuff . But we have to make sure that we're better usability , and stand out by just looks of it . project manager: It's on the on the net net thing , user interface: There it is . project manager: So what do you think of only the numbers and the on-off button or user interface: Yeah , I have it on the next page . so the options that we put on there should be easy to use , and 'cause you have more room then , and for elderly people big buttons . a way to find out what people use is maybe just to use questionnaires on the internet or just ask some random people , elderly people what they use , what they want on a remote control project manager: Yeah . And I found an Could I think of favourites ? I always look up the same pages on text and always have to click the number . user interface: But if you could make a new option , that you just have to press one button and you get on your industrial designer: Yeah , but then you have to remember what favourite is what channel . Or not ? project manager: Maybe i maybe it's too complicated , user interface: No y project manager: but not sure . user interface: Well project manager: It's a good idea , but user interface: it's It was just a thought . So I'm , I u I would find it handy , I think , when you just press one button and you get on six six six . But how can you remember what channel connects to what favourite button ? user interface: Well project manager: user interface: what I was reading on the page . user interface: Well if you said a favourite industrial designer: Yeah , but isn't it hard to remember ? Like favourite one and project manager: mayb for me it's user interface: Well i project manager: If I use my telephone , I never use those buttons to to to call sh Never . project manager: So user interface: Oh are you ? project manager: And user interface: Okay now , m maybe not . project manager: If I don't do it , maybe old people user interface: No , maybe elderly people . I dunno if that's usable project manager: It's not , it's still not It's not anymore n user interface: when Not anymore for T_V_ . I dunno , miss Did I miss any other buttons , basic buttons ? I couldn't think of any other , 'specially not for T_V_ . Previous I know , but next channel ? user interface: Just the channel What is industrial designer: I don't thi marketing: Forward . industrial designer: But there's also a button to go to the channel you've been before . project manager: Yeah , user interface: I don't have I did project manager: I know what it is , but I think it's all too difficult for old people . project manager: And how do you want to do it , like if you have a channel above ten ? industrial designer: Yeah . project manager: Normally you can press one , zero or user interface: Yeah , I think f Especially for older peo elderly people use standard buttons . So you have that project manager: A ten plus or user interface: Yeah , the ten plus button . industrial designer: Yeah , w wouldn't it be a problem to Because you h have to be fast enough . marketing: Yeah , it's it's no it's not a user interface: So you have like a five seconds period to press those two buttons . It's the T_V_ who depends that it must be two seconds or three seconds or one second that you must type one or two . user interface: So if you have a universal T_V_ controller , you needed one button that has two stripes . user interface: So we have a a period of , I dunno , five seconds to press those buttons , and that And not for elderly people to look , one two press and aim and industrial designer: Yeah . project manager: But do we still need a two level remote control ? Because if we only have that l only f marketing: It's only for television now . user interface: so you have industrial designer: I I think you ha really have to divide between functions you often use , like m maybe switch channels and volume and k that kind of things , and the menu button . user interface: Yeah , okay , industrial designer: So user interface: but project manager: Maybe it's still still a good idea , I'm not sure . You'll also have to use a mute button to to user interface: Yeah , a mute button . user interface: Yeah well , marketing: user interface: that's that's I think that's the layers that produce . So when you are in the shop and you see our T_V_ controller hanging , that it stands out . It looks very cheap if you make it user interface: Well , maybe you can look at mobile phones . marketing: user interface: Who ? project manager: Yeah , we have to look at mobile phones , that's right . You think you can't make a T_V_ controller too small , 'cause then you will always lo always lose it . basically what happens is you press a button , then a circuit gets closed by pressing the button , like a switch . So that's er do two different things project manager: So we we also have to have a LED li LED light on it ? industrial designer: but Yeah . user interface: j Is industrial designer: I I'm not sure if it's the same thing . user interface: Ain't it just to to indicate that it's transmitting ? marketing: Yeah , that's active . project manager: Or just a green one , user interface: So project manager: because it's If you use it , it's green or the red , it's r green . project manager: But if you industrial designer: So marketing: I it's it's just the the project manager: Red's l shows up like something's wrong , industrial designer: Two ? project manager: and green is like it's okay , you press the button . user interface: Maybe depends on industrial designer: Ma on on most on most remote controls it's red . industrial designer: I I think the batteries will be a little user interface: Oh , marketing: Empty . Just project manager: No , we have a recharger in it , so user interface: Oh . It's it's not very important , project manager: Green or red or whatever , it is cool . We have to really understand what patterns are used , so we can o On the Otherwise it won't work . user interface: So we have to make buttons for that as well , to make it industrial designer: No . So we have to make a chip that produces patterns to , y you know , to user interface: Okay . user interface: Well , I I use a universal remote control , marketing: I kno user interface: and list of all the T_V_s you have , etcetera . user interface: industrial designer: marketing: And the modern one you you you type search , and the LED began to blink blink blink . industrial designer: So it We have to make a a s a bit more intelligent chip than the standard one . project manager: I just say Can you s just say it again , because I was just looking There's just a short industrial designer: okay . industrial designer: And by d that can be done by just cha yeah , changing this pattern all the time . industrial designer: And What he's doing when he's configuring this pattern , this chip , is trying to switch off the television . And when it's switched off , you can push a button as it's working now , so And then he saves that setting project manager: Okay . marketing: industrial designer: Yeah , that's a bit technical , and I hadn't I w I was a little short on time . To flash up your industrial designer: Yeah marketing: if you if you use the buttons , both of them works . Because when you button press a button and it doesn't work , it can Basically if the battery is low , it won't work . project manager: Yeah , but if you u if you do that , you know that you're sending a signal . project manager: And it's you also know which button you p marketing: But then have to be on the in the all remote control have to be LEDs . But it marketing: Everywhere in the r project manager: But does it make any difference for the energy you use ? You got still one LED . user interface: No I don't think so , but Yeah , i it it will look different , and I think we need to find something else . user interface: 'Cause otherwise we will just make another standard , and our motto also is marketing: Is LEDs beneath the the buttons ? user interface: Yeah , w around the buttons , or in the buttons even . industrial designer: Yeah , but like when you push it user interface: Yeah , then then won't Then you won't see it . Or or m maybe on top of the A green light is flashing marketing: Yeah , then industrial designer: or marketing: Yeah . marketing: Maybe project manager: The same as a telephone , or a mobile phone , or what do you mean ? user interface: Yeah , we're thinking about it . project manager: If you push user interface: on a mobile phone , in the dark project manager: It lights up . user interface: Yeah , if a mobile phone a phone can do it , it's marketing: Okay . user interface: Yeah , i if you're in the dark , you can't see the remote . But if we use a battery station , which I think we will use marketing: Yeah , project manager: Yeah , that's a good idea , okay . We'll have enough power project manager: Everything agre industrial designer: to project manager: Everyone agrees with that , or Okay . marketing: Maybe what Paul said , under the on the on the home station , a button to to call your remote control , that it beeps . Because it's i it has to be marketing: twenty five Euros , I think we can make it . Are you almost finished or just industrial designer: Yeah , the the personal preference , I didn't fill it out . I don't think so , industrial designer: No , project manager: but industrial designer: and I I think a lot of people use teletext , still use . project manager: Yeah , and it's it's on your comp it's on your television . user interface: That's important I think and marketing: L_C_D_ doesn't work for twelve and a half Euros I think . user interface: And I d I don't don't think it's very usable in a remote control , especially when you only have T_V_ functions on it . user interface: So industrial designer: ah I I don't y you'll use it often , because you can see on the television wh what channel you marketing: Oh , I'm watching the channel one . No , it's not user interface: Yeah , I tho I think that's not usable . And then the usability is not that required , because the Like in the mobile phones , usability is not that good I think . Is that reachable maybe ? industrial designer: I didn't read marketing: That's very That's fancy . But marketing: If it's possible , industrial designer: Yeah , project manager: I don't think it's very expensive actually . project manager: Why should it ? user interface: Yeah , I think it's marketing: if i if i project manager: You only have a microphone in it . And and and does it have to work only in English , or in Dutch too or project manager: Nah , maybe marketing: Ah that's a problem , but industrial designer: And and w Yeah ? marketing: only in English . does your Does it lie in the centre of the room and can you scream from wherever industrial designer: Yeah , it's probably my job to figure that out , but user interface: one to have in channel one ? marketing: No , that Yeah , then th we have to think about that . But do do we do it ? user interface: Yeah , marketing: It's more if we if we do it . user interface: Is project manager: It We have short time to to put it on the market , industrial designer: Yeah , I dunno . marketing: Yeah , and and user interface: It's marketing: In indeed the languages are a difficult thing . I don't think it's useful enough to take the effort to design something with speech recognition . industrial designer: Yeah , and also if if you have a good speech speech recognition , you can just throw the marketing: Yeah . user interface: but marketing: Okay , but th that becomes your f because that's very hard for speech recognition . project manager: you can see on the So we have to know what we're going to put on . Do we , do we make a light under the under the n under the numbers and everything ? Do user interface: Yeah , I think so . project manager: If you press something , it lights up for a few seconds , so you can see what other but buttons there are , okay ? industrial designer: Yeah , that's good . So It lights up when it's dark ? project manager: Yeah , but it's Oh th I thought would , that that would be the same . user interface: I didn't project manager: If you push something , it it all lights up . Yeah yeah , user interface: Yeah , but marketing: it it mustn't work all the time . marketing: So if you user interface: Or maybe when you marketing: No , if you use one button , it must turn on for twenty seconds , and then it must turn off . project manager: And do we use a a what's it called ? Like a iMac , if you can look through it . project manager: so y you just make it th through You look through it ? marketing: A see-through . We put in the the simple buttons on the top , user interface: It's the standard project manager: and probably the the the more complicated buttons down there . project manager: Yeah , maybe you have you have to when you use teletec teletext , you can press a green or a red button to go to the next one , or to go to the previous one . With just standard buttons we just have so little project manager: O but maybe you can put the g the options of teletext on the second level of the remote control . user interface: No , I don't need don't need teletext options are only four buttons or something . industrial designer: Yeah , but younger people I think more often use the internet and elderly people often use teletext . marketing: user interface: How long is lunch break ? project manager: So yeah , you know what you have to do
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user interface: Why won't it wake up ? Is it on ? marketing: The power light doesn't work . Okay , so I just show you the m the no the the the the the the minutes , minute . project manager: Okay , so we just talked about Oh you want me to show that there or user interface: No , industrial designer: no . And the functions are volume , channel to choose channels , an on-off , a mute button , and a text T_V_ button . project manager: So I just want to give you Mike again , the first presentation of your marketing: Shall I start ? project manager: Yeah . I searched the web , and I searched on this d document , recent investigation of the remote control market . but they found out the most important aspect for remote controls happens to be a fancy look-and-feel , instead of the current functional look and feel . And then that This is a point of discussion , because we just decided that we don't make use of L_C_D_ or speech recognition . marketing: But this is the second important aspect , and I think we must use some of the new technology , to be innovative . And it says fashion-watchers of Pari France and Italy , yeah , have detected the following trends . marketing: But the the next aspect also in contrast to last year , the feel of material is expe is expected to be spongy . marketing: But spongy , what what does spongy says ? industrial designer: Spongy . project manager: because you've you're you drop y your remote control very often on the ground . project manager: Is it a bit like like the the the the remote control ? user interface: How are you gonna make it ? project manager: R_ soft . industrial designer: Yeah , marketing: industrial designer: I've some material information , but I'll give you it later in my presentation . marketing: Okay ? project manager: marketing: What do I think ? because a fancy look is the most important thing for remote control control , I think about changeable fronts . Yeah , how do we do that ? Maybe speech ? We ma must have some kind of gadget . marketing: Intro project manager: Because it's only twelve and a half Euros you have to spend on every remote control . user interface: So industrial designer: Yeah , well actually we have don't have an idea how much it's gonna cost . But maybe it's cheap user interface: Yeah , industrial designer: and it's easy to implement . I d They don't say how much it will cost , so but marketing: user interface: if we implement speech recognition , I think it would be better to implement L_C_D_ as well . So you can say , you can user interface: Since you have to configure speech thing . project manager: But that's definitely more expensive than user interface: Yeah , that's that's something I dunno . But a telephone also have a L_C_D_ and and it's about t two hundred Euros . user interface: Yeah , so we gotta de project manager: So user interface: We have to decide on that . That was this ? user interface: industrial designer: Oh I got an email And it says the chip can be simple , regular or advanced . So user interface: L_D_C_ doesn't require industrial designer: it's m the most expensive . industrial designer: I I haven't got anything about speech recognition , but user interface: I'll I'll give you my design . 'Cause remote con control , you can see it here , you have to bo reach both out both sides . project manager: Yeah , maybe the teletext tel user interface: Yeah , text button , maybe there and there . user interface: but it's marketing: No , I don't I don't like it . And you can't use them now with your thumb , because the thing is not , it's not easy to control . industrial designer: Yeah okay , m maybe we cho should put that on top , and buttons we we don't use on , in the bottom . user interface: They're on top ? project manager: Yeah , just th th th other buttons like text T_V_ . industrial designer: But I I think w you'll use the switch channels buttons more often than the normal channel buttons , like one two three . I dunno , but yeah we'll industrial designer: Like zapping is just switching one channel at a time . user interface: And if you don't light 'em up , they don't you don't see 'em very good . industrial designer: That's that's good , but user interface: I think it's modern to light this area up , and to light this area up . It's s We have to look what's easy to use , and how it's easier to use . user interface: I dunno if it l will look good , if you put those on t on the bottom half . Yeah , maybe industrial designer: But we we can switch those two , user interface: Those two , yeah . user interface: And , yeah , you have to make sure it's easy to Yes , it has to be big enough so you can hold it , right . And well if we want to put in speech rec recognition or something , we I don't think we should put it on top then . I think that , if we're gonna put in more technology , that you need to be able to switch it open . project manager: We have to decide this this lecture , or this this this fifty minutes , yeah , how it is gonna look . If you aim at a young public , you should use materials that are soft with primary colours like green , blue , red . I don't know exactly what that means , but it should be , well yeah , popular kind of project manager: Yeah , we have to put our Real Reaction logo as well on the on the remote control . user interface: Yeah , it's project manager: So we have ha to ma make it in black , black , yellow . industrial designer: Yeah , n Not that weird , because we definitely want to make it kind of flashy , to attract a young public . user interface: Yeah , but I don't think the the colours black and yellow go well together . But project manager: We make i Maybe you can put yellow on the side and black on the on the front . That's a that's a sen That's just a matter of tastes , but user interface: Yeah , okay . user interface: can't we use different fron fronts , with all with the the logo on it ? Can we do that ? So project manager: Yeah , it's cool . industrial designer: S user interface: You can Just like a mobile phone , you can make different fronts on it . user interface: A more Yeah , just marketing: project manager: That's better prob industrial designer: With the hard hard buttons . The the the new new modern remote controls , the buttons are part of the the style , I think is part of the remote control itself . it's n doesn't Is a button How do you say it ? industrial designer: Yeah , it's it's all on one level . marketing: It it didn't it i it don't come out of the on the background . project manager: basic remote control from normal plastic , marketing: project manager: and industrial designer: Yeah . industrial designer: But I think we have to make the case transparent , otherwise the back light won't work . industrial designer: So if you put project manager: Y i if you The numbers could be can be user interface: you can just make them around the buttons project manager: Yeah , that's right . user interface: Or it runs the whole industrial designer: Yeah , but we can still make it transparent . user interface: Yeah , you can halfs transparent , industrial designer: Or no user interface: or just that it's comes out a bit . user interface: depends on the colour of the project manager: Yeah , but you can't choo You can't choose it when you buy it . Is marketing: but can you change it if you already bought the the remote control ? user interface: Yeah , it can . project manager: industrial designer: I don't know what it is , but it should be there I think . marketing: project manager: user interface: industrial designer: this is the normal circuit board , like a chip board in in a lot of things . project manager: Yeah , we have to hurry up a bit , so industrial designer: W So we d we just need this and this transistors and resonators . user interface: industrial designer: they they basically said that that's almost the same on any remote controls . project manager: We still want to have a recharger , don't we ? industrial designer: Yeah but project manager: Is that still the user interface: Yes . industrial designer: Yeah , but it i We don't wanna have a ar an How do you call it ? Accu . user interface: project manager: It's just batteries , industrial designer: so marketing: project manager: that's cheaper . So we need the expensive , most expensive chip , if we use an L_C_D_ . industrial designer: are are we using a a rubber case , or project manager: Oh just sk industrial designer: We haven't decided yet . It's user interface: I don't think a rubber case looks industrial designer: L marketing: but we have to do something about the trend . Or should we do it in the next meeting ? user interface: I_D_ and U_I_D_ work together on prototype drawing on smart board . industrial designer: So we should did it here ? project manager: That's for th user interface: So we're staying here ? project manager: that I think that's the next next meeting . user interface: Okay , so now we're ka thirty minutes alone again ? industrial designer: Yeah . user interface: Just a bit cur Okay , I'll see if I can see any of those . You see what ? industrial designer: What ? project manager: If I draw here It draws about four centimetres lower than industrial designer: Oh . industrial designer: I think you'll get a a lot of volume changing when it's not wanted . project manager: And industrial designer: Yeah , but maybe we can make a a plastic , so that you i if you like drop it , it won't change the volume . user interface: Yeah , maybe you just have to make it That's not scrollable too easy . And what's the channel choose ? Where do we put that ? Still on the bottom industrial designer: I think in middle . project manager: or user interface: wh what is the middle part ? project manager: That's the numbers . industrial designer: I think th the numbers should be in the bottom , and and the switch channel in the middle . project manager: It doesn't make a difference , if you put the s the switch channels on side of each other or on top of each other . user interface: Use the dz project manager: Because you already have the volume here , so You can also put it here one butt and the other one there . project manager: So you can also can put it all on the top , and this , you keep this empty . industrial designer: Or you could do the switch channel up button above the the numbers and switch channel down button below . project manager: But that's not want to zap very quick , so user interface: Yeah , I think zapping is the highest priority . project manager: Yeah ? Is this a opportunity , user interface: And then you use those project manager: or you don't want a different user interface: Yeah , of course . industrial designer: but I think we we should bu put 'em on top of each other , so project manager: Why ? industrial designer: Because then it's it's easy to know m if I push the the the up project manager: But still the next It's still the next one . Doesn't make industrial designer: Yeah , but the top the top button is is like you switch channel up , and down button is If you put them project manager: Yeah , but fo from left to right is exactly the same . industrial designer: But but I I think left to right is more often associated with volume , and top down is more with channel changing . user interface: Yeah , I think industrial designer: So so if we use that , they will probably have a long learning time . I You already have the volume on the side , user interface: No , I think project manager: so you can't make it you can't ma make a mistake . project manager: So it's user interface: I think it's s so simple industrial designer: I dunno . user interface: you just project manager: So but that's for that's for you , industrial designer: Okay . project manager: 'cause it's user interface: Yeah , okay I'll d I'll take a look at it . user interface: Think we need to work thirty minutes again ? marketing: Yeah , we have to care that it r looks really new . marketing: 'Cause wha what I see the only difference i i i in fact is that we use a scroll-wheel on the outside . user interface: No , you have It is industrial designer: Yeah , but i i it should be round in in shape . marketing: Some some kind of bling bling can we have industrial designer: user interface: Where you can put a ve we have If we do it like that we have below have we a lot of room to put a nice logo . marketing: and how many fronts fronts do we put on the market then ? five or something ? project manager: Yeah , five . user interface: marketing: Or more or user interface: Maybe you can buy separate ones and marketing: And buy the product . industrial designer: No , tha that will be project manager: So y you can put the bottom of the remote control in recharger ? Is that is that a good good opportunity ? user interface: Yes . marketing: Yeah , we can b It c it could be just just a square , just a packet . industrial designer: But we have to make contacts on the on the remote control and the recharger as well . user interface: I think i marketing: user interface: Yeah okay , tho those are al already a bit cornered . industrial designer: Yeah , but we can we can do all kinds of As long as it isn is in two D_ we can use all kind of round shapes . project manager: industrial designer: project manager: It's a bit annoying , isn't it ? marketing: Yeah . I know we can do a lot more , but marketing: Yeah , it project manager: industrial designer: Like in this kind of shape or marketing: it's very annoying . project manager: So we have to make a decision , what kind of form it's gonna have t going to have . project manager: But why do we have to round it on the t bottom then ? Of Skip that one as well . user interface: and marketing: It's not not a lot of trends I I found project manager: Okay , so we have s still one minute left . So just marketing: project manager: I think it's okay if you just keep it a bit square . Yeah , marketing: It The th th industrial designer: I d I don't know n something about ergonomic kind of fits-in-the-hand stuff . It's only annoying if it if it's like that f formed like that , like f Whatever . Just you have a normal industrial designer: Yeah , but we're we're aiming at a young public . marketing: There is one There's just one overall important aspect is that we must make it fancy and it looks original , and I hope we can make it look not like the iPod itself . But you're If you look at the way remote controls are now project manager: But i it is it is it is already fancy . user interface: And if you make it look like the iPod marketing: Yeah , they're all the same . So that's already a very big change project manager: maybe maybe make the the the wha what's it called scroll wheel . Maybe we have to ask to the the to her if it has if it can work better than this . project manager: We just we just skip the the the voca or was it the the speech recognition . Yeah , do we s keep that ? Yeah , I think project manager: Or keep that ? It's okay . But you'd definitely need a industrial designer: S user interface: Well project manager: advanced chip . marketing: industrial designer: And we we have to build in a microphone and user interface: Well that's very easy . We already have the beeping of the home station , industrial designer: Yeah , and I do I don't know anything about that . user interface: so industrial designer: I d I didn't receive any information on speech recognition , marketing: No . Becau project manager: Can we just put it speech recognition in it as well , marketing: Yeah . But project manager: okay ? user interface: So marketing: Ma user interface: shall we it open then ? project manager: Yeah . user interface: Oh yeah , I marketing: But we don't have any f information about the cost . marketing: We started with information about the cost was now th user interface: I just I just received the industrial designer: Yeah , I have I have some some information about the cost . marketing: And how much is the chip ? The the the industrial designer: I don't know how much , but user interface: Yeah , our division has developed a new speech recognition feature , the integrated programmable sample sensor simple speaker u unit . industrial designer: Just in inexpensive or user interface: This is a very small electronic unit , will give a standard answer after it recognise a question . user interface: Yeah th that's just It's a marketing: Does it say does it say something back ? project manager: Okay , we have to stop it now . Yeah , it Well that's integrated in the chip , so if you use the speech recognition , that's in it . project manager: Okay , that's a r That's that's a advanced industrial designer: But i it's a separate chip . user interface: I dunno , but if we use speech recognition , that will be in it as well . industrial designer: Yeah , I don't know anything about this , marketing: project manager: Yeah , we just decide not to put it in , industrial designer: but Nah . project manager: Okay , just user interface: And there's a chip in it that will project manager: We have to stop it now
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user interface: Are we doing the the speech recognition ? Because we didn't have enough time to de design the inside as well . project manager: Okay , just user interface: Yeah , just we have to design the inside then , but it should be industrial designer: Yeah , and Or are we making a slide open , like underneath ? Or fold open ? I don't know . project manager: Okay , so that's I'll just have a look how much that is . industrial designer: The project manager: But Okay , for the user interface: Advanced chip was for spee Yeah . marketing: Means industrial designer: So you hold it like this in your right hand and project manager: . user interface: so I've industrial designer: Yeah , maybe maybe you have to configure it . user interface: Yes , you need options to configure it , and after that you don't need 'em anymore . user interface: That's industrial designer: Well we haven't had time to design that , the slide pad . user interface: We also don't know how many buttons are required , or what kind of buttons . marketing: user interface: So the best place , the best reach place on-off buttons , text buttons , mute buttons are together and at a place they easily are , easy to find . That way you don't have to make it red , 'cause it's will will show up . y you need to have more one two th You've got one two three four five six seven eight nine . user interface: Okay yeah , they marketing: But you missed the no the zero and the two stripes . user interface: And also in the num-pads , there's also colour light behind it . project manager: And do you still can , do you still can choose what colour , kind of colour you want ? user interface: So when you pre Yeah . project manager: How do you want to implement that ? Just on the Maybe on the second level as well ? user interface: We're going to implement . industrial designer: All the non-basic are in project manager: Okay , just draw draw the second level , because we need that as well . marketing: Okay , there is one function I use daily , and it's not on the basic functions . industrial designer: Okay , maybe we use this button for the marketing: That function must be Yeah , maybe Or you can i lay it beneath in the other functions . project manager: Just just draw a second level one and say all options that are still left or something . industrial designer: Like a a new blank one or Or just here ? project manager: No no , just on Down there . marketing: And h how does the second level come out ? project manager: Just if you s marketing: it slides along ? user interface: slides I think . user interface: You can do it that it claps open , but I think that's not solid enough . marketing: Scart ? user interface: I think we can even put a We have one for the zero and one for the for the more digit channels . user interface: So you have one left for the Right , the video channel , Play Station , etcetera . user interface: project manager: You want to save that file as well ? The drawing ? user interface: That was it . What else ? user interface: ? industrial designer: What else ? user interface: What else ? menu buttons with arrows . project manager: user interface: Well we don't have any , anything on how many buttons speech requires . marketing: and and you can hold it , project manager: marketing: you can hold it , and then the colours switch or multiple multiple buttons . That's industrial designer: So did we miss anything ? user interface: Yeah , maybe some some text next to the scroll wheel , that it is volume . marketing: Yeah , but project manager: No , ma on on o on the on the user interface: I just The volume logo . marketing: there's one there's one text button I industrial designer: Oh wh Here ? project manager: Yeah . That's the one that you use if you search for a page , like seven hundred , and it's counting from one hundred to two hundred , you will switch to your television and back to text . marketing: Did you think of that ? industrial designer: Yeah , but then you can switch back to normal telete teletext . You just switch it off and then user interface: why not ? project manager: Yeah , just put it on those extra f extra function as well . And if you press it again , you get the the the user interface: I think marketing: The sta the state you project manager: Oh just three stages , you industrial designer: through view . industrial designer: Yeah , b but but if you're in the second stage , the third stage is switch teletext off . If you if you turn teletext on , you you set the seven hundred , and you turn it off , then the next time you turn it on , it still stays on seven hundred ? project manager: Yes , that's to remember . project manager: Yeah , but that's that's marketing: But maybe it's not the way user interface: I dunno if project manager: That's a functionality for the television . industrial designer: Yeah nee No , if i the remote can send like the the code for seven hundred , page seven hundred to the television . industrial designer: Th i project manager: That's what what happening if you do it like that . So that's it ? project manager: Is this prich pretty much it , yeah ? marketing: Yeah , I I thought about one thing . marketing: Because if you use it a couple of years , some sometimes the numbers on the on the buttons are slide away , are And maybe we can write the numbers below or above ? Or shall we just turn it on on the buttons ? user interface: I think just on the buttons . industrial designer: I think just user interface: If you do it abo above or below , it takes more space . well I looked in the reports from the marketing strategy , or of the the the the the the new needs and the market . We sh we we we can give it a number , and then we can give ourself an average for our project manager: Okay . marketing: Yeah , the the the difference be between beautiful and fancy look-and-feel is the the the outside beautiful like the iPod or something . And fancy's more like the f the flashing lights and the colours and and that kind of stuff . user interface: If it's really , if you can if you can get the iPod look , then it's beautiful , I think . project manager: But marketing: And and what ki what kind of what kind of basic colours were you thought of ? industrial designer: Yeah beautiful's is also a matter of taste . user interface: ? marketing: The basic colours are black or green or yellow ? user interface: basic colours , marketing: Or you haven't thought about user interface: yeah . marketing: Ho how do we make user interface: Maybe company colours ? project manager: It's black . marketing: Can project manager: Do we have yellow light ? No , not really , but it's possible . project manager: It's marketing: Black white , maybe ? user interface: Like white , also ni or always nice . industrial designer: And what colours should the buttons be ? marketing: Because project manager: Yeah , different colours . industrial designer: But can you change those too , with the switch ? project manager: No , no . marketing: Okay , so what number do we give a beautiful ? Beautiful is really subjective , because it has to do lots with the colours . user interface: Well we have changeable fronts , so marketing: Changeable fronts , so ev for everyone for everyone it's something beautiful . marketing: So industrial designer: Are w are we changing Or are they there backlights on the slide panel too ? Or n no back light ? marketing: Slide panel ? industrial designer: Yeah ? project manager: No . industrial designer: And and the switch channel is There is a back light too ? project manager: That as well , yeah . That's that's really fancy , but I don't know if it's reachable . industrial designer: And th and the the normal backlights also not the buttons , but behind the buttons . user interface: Yeah , w we've done a a lot of detail in light , so marketing: So I'll give it a project manager: Ye marketing: Yeah , and you can also choose your light , so project manager: Yeah , this It is a one . project manager: This is a difficult one , because we we don't Yeah , we don't know it about the marketing: Learnable ? Easy to use ? Yeah , we shall test it But project manager: it's it's very easy to use , but the second layer is not easy to use . project manager: It's That's industrial designer: No , but you don't have to use that . industrial designer: That's th that's the main thing that's so good about it . user interface: So I think it's easy to use , but And learnable is a bit marketing: Learnable ? It's not not as fast as a usual remote control . marketing: Because because I think I think the scroll wheel , it's very handy , but the first time you get this thing in your hands , it's not to use the scroll wheel . user interface: Well y just f marketing: I think you must seek for it , and up or down or project manager: But the rest of it is very easy , marketing: then the re project manager: because there are so so n user interface: Yeah , I think it's very clear what it all does . user interface: But the second parts , like speech , etcetera , that will be harder to learn . project manager: So it is learnable f i i In the first place it's very easy to use . user interface: It's Yeah it's marketing: But project manager: And I think its scrollwheel is u easy to use as well , if you have ever used a different kind of of device . But we we've got the two so two two or three new things , huh ? user interface: Device . project manager: Okay , just Easy to use is very cool , marketing: I I think it a three or something . Learnable's project manager: No , but definitely better , much better than than than avera average , yeah . industrial designer: And the one you showed is just all buttons and you don't know user interface: Yep , true . project manager: I already have a V_C_R_ and it's about from nineteen eighty eight . user interface: But also slide that buttons come out , as well ? industrial designer: project manager: Yeah . marketing: Is that new ? project manager: Yeah for a for a f marketing: The lighting's new . user interface: Different colours , so marketing: Yeah , different fronts for a remote control , I think that's new too . marketing: So we have a pretty new project manager: There are no games on it , that's that's It's not a one , it's a two again . user interface: That would And we didn't marketing: It's it's it's not not L_C_D_ or something . project manager: If you have user interface: We are forgetting about that now , but project manager: Yeah . industrial designer: Yeah , we didn't draw that too , but user interface: But that's more like now . project manager: If you Can you save it on the same , in the same map as the other ones ? In the the project map ? user interface: Just save , save as ? project manager: Yeah . And new features , so we give it a two or also again a one ? No , I think i if you have games on it , then then you give you have a one . we are the targeted audience ? Do we like it ? marketing: No , we we we searched for a young group , audience , beneath f forty . Yeah , but did we reach , with our style , the targeted audience ? project manager: I think so , yeah . project manager: So you want industrial designer: We've got a one for fancy look-and-feel , and that's what attracts the young audience . marketing: the only point is that we don't have That's that's That's this question . user interface: You can different front marketing: yeah , th So we had we have a fruit project manager: So industrial designer: Like a a f banana kind of front . marketing: That's project manager: It's marketing: What's the average ? industrial designer: Eleven divided by six . project manager: Oh yeah , that's still user interface: marketing: Call industrial designer: Yeah , but we have to make a speaker then too . marketing: That's Yeah , but it industrial designer: But we can we can do it underneath the logo . user interface: Yeah , th the speaker is very small as well , right ? industrial designer: Yeah , okay . Yeah , there are some that they didn't mention , because recharge is not on the list . So I think we are pretty much in the right direction , because it's twelve point three Euros . industrial designer: But is project manager: So this is a regular chip incl and and a sample speaker . industrial designer: But but is it inc Does it include a a homestation or project manager: No , that's not on the list . industrial designer: Can we make that for h twenty cents ? user interface: Yeah , we can marketing: project manager: Probably . I just The b the button supplements , I didn't I d I was wondering if this special colour maybe was I'm not sure . So industrial designer: Yeah m If we got a high mark for innovativeness or innovativity project manager: Yeah . project manager: Okay , so the leadership Was there a leadership and user interface: Of course there was . industrial designer: project manager: What do you have to say about that ? industrial designer: No , I think marketing: Who was the leader ? project manager: I dunno . industrial designer: Yeah , w we had so much information , that we get through email and just project manager: We're not finished . user interface: And I think it would be great if you could edit it from , just with a mouse , from where you're sitting . project manager: And so you've industrial designer: Yeah , and p just point with a mouse . user interface: Oh industrial designer: What's that ? marketing: For for for project manager: I don't know what it mean . Just user interface: I just think if we marketing: To gather , or to work together , or new ideas for project manager: For remote control probably . industrial designer: Yeah , but still , you couldn't make a fancy a f you couldn't make a a prototype out of this . industrial designer: Yeah , but it You can't possibly do that in such a short time , I think . Yeah , this this is just the idea phase , the industrial designer: Yeah , just brainstorming basically . Do we I thought we were done at four o'clock ? industrial designer: It's now quarter past three . user interface: This is industrial designer: We're probably not supposed to look at this , but user interface: The old versions . marketing: What's this ? A bomb or not a bo user interface: No no , the upper one is the bomb . industrial designer: And what else do we have ? user interface: Stupid , the L_C_D_ screen . marketing: 'Kay wait , I'm going to draw something and you must y industrial designer: user interface: What ? Okay , I'm going to guess what you're drawing . project manager: You have to save everything , you know that , huh ? user interface: No , not everything . user interface: I think I know what you're trying to draw , but it's wrong already . F user interface: No , you're wrong , you're wrong marketing: A little bit maybe , but user interface: See where you're wrong now ? The entrance . But but but I think this part user interface: Yeah , but I think marketing: user interface: Oh no you made another mistake
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