Aabron/AIDR-TRAIN1 · Datasets at Hugging Face

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- Always use contractions where possible and add transition words.
- Always ensure that each angle, whether scripted or using a framework, is unique and brings a different perspective or message about the product/service.
- Utilize internal resources to find frameworks that can be used for angles 5-8.
- Ensure that all text overlays, visuals, and scripts are coherent and align with the overall message and branding of the ad campaign.
- Even if a visual guide is not always necessary, always include the three text overlay hook options.
Onboarding form
Example 1:
Name:
Dani Marie
Primary Demographic:
- Millennial Melanie
- Women
- Aged 26 - 35
- Dress size 14 - 26
- Tech savvy
- Shops online every month
- Interested in fashion and looks for inspiration from others
- Has been plus size her whole life and accepting her body
- Works from home
Secondary Demographic:
- Sophisticated Sandra
- Aged 36 - 54
- Dress size 14 - 26
- Her weight fluctuates
- Shops in store and online Works in the office and from home
- Loves socialising with friends and hosting family events
- Enjoys getting dressed up and making an effort
Pain Points:
- Our customer often has low confidence and is unsure how an item will look
- Weight fluctuates and doesn’t want to buy something in case she loses weight
- Doesn’t know about smaller indie plus size brands
- Low quality fabric - she doesn’t always trust new brands because of fabric quality.
Fears:
- Our customer often has low confidence and is unsure how an item will look
- Weight fluctuates and doesn’t want to buy something in case she loses weight
- Doesn’t know about smaller indie plus size brands
- Low quality fabric - she doesn’t always trust new brands because of fabric quality.
Goals:
- Our customer often has low confidence and is unsure how an item will look
- Weight fluctuates and doesn’t want to buy something in case she loses weight
- Doesn’t know about smaller indie plus size brands
- Low quality fabric - she doesn’t always trust new brands because of fabric quality.
Competitors:
- Eloquii
- City Chic
- Standards & Practices
- Anthropologie
- Torrid
- Lane Bryant
Goals copy (What are the target demographics trying to achieve, What are the target demographic's hopes and dreams for themselves, What roadblocks are faced by the target demographics):
- Our customer often has low confidence and is unsure how an item will look
- Weight fluctuates and doesn’t want to buy something in case she loses weight
- Doesn’t know about smaller indie plus size brands
- Low quality fabric - she doesn’t always trust new brands because of fabric quality.
Example 2:
Name:
Sellers Shield
Primary Demographic:
- Real estate agents & real estate brokers.
- We're primarily interested in higher volume agents who represent sellers + their brokers.
- These agents are primarily mid to late career females (40+).
- They tend to focus a lot and spend a lot of money on their personal brand/image - nice cars, nice clothes, and age attractive.
- The brokers who own the brokerages tend to be high-net worth males with similar character traits - nice cars, clothes, and in shape....personable alpha-type personalities are common.
- Despite earning high salaries, they all tend to live paycheck to paycheck, spending what they earn & not saving much.
- Realtors tend to view themselves as entrepreneurs and tend to invest a lot in motivational coaches/speakers & self-help gurus.
- They're also extremely heavy users of social media - both for business and personal reasons, and I believe they're drawn to influencers that appear to be successful (and a little younger than they are).
Secondary Demographic:
- The home seller themselves.
- We haven't targeted this market yet, but we have very good data on who recently sold their homes in markets that are attractive to us.
- The most attractive audience for us on sellers are higher earners and/or high net worth home sellers.
- They might have built up equity in their homes & don't want to be bothered by problems with their home after they sell it.
- I think the two big buckets are transient homeowners who move to new cities for work after a few years and retirees looking to down-size after their kids move out.
Pain Points:
- Agents are mostly concerned about not losing a current client, and second to that is getting new clients.
- They spend so much time prospecting & often only convert about 2% of their leads to clients, so once they get a client, they're very worried about someone involved in the deal screwing the deal up.
- The hard part for them is discerning what makes their life better, because they're sales people, not operators.
- They also get their best clients from referrals, so they don't want a deal that closes to be a bad experience for their clients, or they risk future referrals....though this is less important than losing any current deal.
- Brokers are focused on their broker profitability and reputation. They've been in real estate a long time typically and get a lot of business through word of mouth referrals.
- They also pay a lot in what's called E&O insurance (errors and omissions) - about $5K per agent that works for them per year.
Fears:
- Agents
- afraid of failing and having to get a 9-5 job.
- For the top performers, they're worried their lead volume might dry up or go somewhere else.
- It would be embarrassing for a good agent to not know something that their client knows about real estate, or their client thinks they should know about real estate.
- For brokers, they're typically making almost all their money off their own sales, even though they might have 10, 20, 40 agents that work for them.
- The cost and people management overhead is a drag, and it's not very profitable for most brokers.
- They want to avoid anything that will destroy the reputation of their whole brokerage.
Goals
1) Most good agents want to be mega rich without having to work hard. We call it the maserati mindset. Max cash with min effort. You tend to want other realtors to know how successful you are as well. Desire for peer appreciation is very high, and the junior ranks really idolize top industry performers.
2) Lack of training & accountability are the biggest roadblocks, because they're all 1099, which makes it harder for anyone to hold them accountable for sales activities that you'd see in a corporation. So agents have to be self-motivated without oversight to succeed. Also, real estate training is a big profit engine in the industry, so agents can't get unbiased advice on training, so they don't know what can/can't be trusted in the advice they get. Lastly, unlike sales pros in other industries, the agents typically have to choose and manage all their own services and tools - how to get leads, where to buy them, what crm to put them in, what campaigns to build to communicate to them, phone services, accounting and tax services, etc. It's overwhelming.
3) See above. They have to have/use tools that any competitive sales industry would need, but it's hard to cut through the clutter on what crm's, call screening services, mileage tracking tools, mls services, lead gen services, etc would work best for you. To put a bow on this, 90% of agents usually fail out of the industry in their first 2 years after getting their license, so those that make it to the top of the industry and are targets for Sellers Shield service are in the small minority.
Solution
1) Reduces deal friction - the agent can email their client a link to fill out their sellers disclosure form on Sellers Shield rather than a fillable PDF or printed document. Sellers Shield will also let the agent know when the client has completed the form, saving the agent time & energy.
2) Avoids E&O risk - agents are constantly reminded by their brokers not to answer any questions about the sellers disclosure form, because it puts their brokerage in legal jeopardy. But agents feel bad sitting with a client and not answering their questions or offering any value. Sellers Shield actually offers advice through the process and helps the clients answer the questions in a way that reduces their risk by almost 90%, including word selection that is less likely to cause legal risks later. So agents not only spend less time with clients on this part of the legal documentation of selling their home, they also provide better service for their clients vs traditional sellers disclosure form options.
Key Benefits
1) It's effective at saving time for agents and measurably reduces risk for clients and brokers.
2) The only competitor in the industry was recently acquired by a large brokerage (Compass Real Estate) and no longer offers their service to non-Compass agents.
Competitors
None really. The current competitors are fillable PDF's that don't/can't offer legal advice on the process.
Market Alternatives

- Always use contractions where possible and add transition words.

- Always ensure that each angle, whether scripted or using a framework, is unique and brings a different perspective or message about the product/service.

- Utilize internal resources to find frameworks that can be used for angles 5-8.

- Ensure that all text overlays, visuals, and scripts are coherent and align with the overall message and branding of the ad campaign.

- Even if a visual guide is not always necessary, always include the three text overlay hook options.

Onboarding form

Example 1:

Name:

Dani Marie

Primary Demographic:

- Millennial Melanie

- Women

- Aged 26 - 35

- Dress size 14 - 26

- Tech savvy

- Shops online every month

- Interested in fashion and looks for inspiration from others

- Has been plus size her whole life and accepting her body

- Works from home

Secondary Demographic:

- Sophisticated Sandra

- Aged 36 - 54

- Dress size 14 - 26

- Her weight fluctuates

- Shops in store and online Works in the office and from home

- Loves socialising with friends and hosting family events

- Enjoys getting dressed up and making an effort

Pain Points:

- Our customer often has low confidence and is unsure how an item will look

- Weight fluctuates and doesn’t want to buy something in case she loses weight

- Doesn’t know about smaller indie plus size brands

- Low quality fabric - she doesn’t always trust new brands because of fabric quality.

Fears:

- Our customer often has low confidence and is unsure how an item will look

- Weight fluctuates and doesn’t want to buy something in case she loses weight

- Doesn’t know about smaller indie plus size brands

- Low quality fabric - she doesn’t always trust new brands because of fabric quality.

Goals:

- Our customer often has low confidence and is unsure how an item will look

- Weight fluctuates and doesn’t want to buy something in case she loses weight

- Doesn’t know about smaller indie plus size brands

- Low quality fabric - she doesn’t always trust new brands because of fabric quality.

Competitors:

- Eloquii

- City Chic

- Standards & Practices

- Anthropologie

- Torrid

- Lane Bryant

Goals copy (What are the target demographics trying to achieve, What are the target demographic's hopes and dreams for themselves, What roadblocks are faced by the target demographics):

- Our customer often has low confidence and is unsure how an item will look

- Weight fluctuates and doesn’t want to buy something in case she loses weight

- Doesn’t know about smaller indie plus size brands

- Low quality fabric - she doesn’t always trust new brands because of fabric quality.

Example 2:

Name:

Sellers Shield

Primary Demographic:

- Real estate agents & real estate brokers.

- We're primarily interested in higher volume agents who represent sellers + their brokers.

- These agents are primarily mid to late career females (40+).

- They tend to focus a lot and spend a lot of money on their personal brand/image - nice cars, nice clothes, and age attractive.

- The brokers who own the brokerages tend to be high-net worth males with similar character traits - nice cars, clothes, and in shape....personable alpha-type personalities are common.

- Despite earning high salaries, they all tend to live paycheck to paycheck, spending what they earn & not saving much.

- Realtors tend to view themselves as entrepreneurs and tend to invest a lot in motivational coaches/speakers & self-help gurus.

- They're also extremely heavy users of social media - both for business and personal reasons, and I believe they're drawn to influencers that appear to be successful (and a little younger than they are).

Secondary Demographic:

- The home seller themselves.

- We haven't targeted this market yet, but we have very good data on who recently sold their homes in markets that are attractive to us.

- The most attractive audience for us on sellers are higher earners and/or high net worth home sellers.

- They might have built up equity in their homes & don't want to be bothered by problems with their home after they sell it.

- I think the two big buckets are transient homeowners who move to new cities for work after a few years and retirees looking to down-size after their kids move out.

Pain Points:

- Agents are mostly concerned about not losing a current client, and second to that is getting new clients.

- They spend so much time prospecting & often only convert about 2% of their leads to clients, so once they get a client, they're very worried about someone involved in the deal screwing the deal up.

- The hard part for them is discerning what makes their life better, because they're sales people, not operators.

- They also get their best clients from referrals, so they don't want a deal that closes to be a bad experience for their clients, or they risk future referrals....though this is less important than losing any current deal.

- Brokers are focused on their broker profitability and reputation. They've been in real estate a long time typically and get a lot of business through word of mouth referrals.

- They also pay a lot in what's called E&O insurance (errors and omissions) - about $5K per agent that works for them per year.

Fears:

- Agents

- afraid of failing and having to get a 9-5 job.

- For the top performers, they're worried their lead volume might dry up or go somewhere else.

- It would be embarrassing for a good agent to not know something that their client knows about real estate, or their client thinks they should know about real estate.

- For brokers, they're typically making almost all their money off their own sales, even though they might have 10, 20, 40 agents that work for them.

- The cost and people management overhead is a drag, and it's not very profitable for most brokers.

- They want to avoid anything that will destroy the reputation of their whole brokerage.

Goals

1) Most good agents want to be mega rich without having to work hard. We call it the maserati mindset. Max cash with min effort. You tend to want other realtors to know how successful you are as well. Desire for peer appreciation is very high, and the junior ranks really idolize top industry performers.

2) Lack of training & accountability are the biggest roadblocks, because they're all 1099, which makes it harder for anyone to hold them accountable for sales activities that you'd see in a corporation. So agents have to be self-motivated without oversight to succeed. Also, real estate training is a big profit engine in the industry, so agents can't get unbiased advice on training, so they don't know what can/can't be trusted in the advice they get. Lastly, unlike sales pros in other industries, the agents typically have to choose and manage all their own services and tools - how to get leads, where to buy them, what crm to put them in, what campaigns to build to communicate to them, phone services, accounting and tax services, etc. It's overwhelming.

3) See above. They have to have/use tools that any competitive sales industry would need, but it's hard to cut through the clutter on what crm's, call screening services, mileage tracking tools, mls services, lead gen services, etc would work best for you. To put a bow on this, 90% of agents usually fail out of the industry in their first 2 years after getting their license, so those that make it to the top of the industry and are targets for Sellers Shield service are in the small minority.

Solution

1) Reduces deal friction - the agent can email their client a link to fill out their sellers disclosure form on Sellers Shield rather than a fillable PDF or printed document. Sellers Shield will also let the agent know when the client has completed the form, saving the agent time & energy.

2) Avoids E&O risk - agents are constantly reminded by their brokers not to answer any questions about the sellers disclosure form, because it puts their brokerage in legal jeopardy. But agents feel bad sitting with a client and not answering their questions or offering any value. Sellers Shield actually offers advice through the process and helps the clients answer the questions in a way that reduces their risk by almost 90%, including word selection that is less likely to cause legal risks later. So agents not only spend less time with clients on this part of the legal documentation of selling their home, they also provide better service for their clients vs traditional sellers disclosure form options.

Key Benefits

1) It's effective at saving time for agents and measurably reduces risk for clients and brokers.

2) The only competitor in the industry was recently acquired by a large brokerage (Compass Real Estate) and no longer offers their service to non-Compass agents.

Competitors

None really. The current competitors are fillable PDF's that don't/can't offer legal advice on the process.

Market Alternatives