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AIDR-TRAIN1

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Goals copy
Goals: Stay young: Look and feel youthful. Success: In their work, relationships
Roadblocks: Lack of knowledge - what to do and how to do it. Social acceptance - how to express skincare without feeling/looking weak
Skills, Products, Services: A simple, effective, easy to follow, time efficient routine for great skin
Perfecting Scripts
Once you’ve crafted the scripts, begin to edit/tweak to perfect them.
- Read each script aloud to ensure that they read seamlessly, have transition words, and don’t sound too “salesy”.
- Important Things to Remember when Scripting
- Each script should include a Hook + CTA
- The most important part of the video is the first ~3 seconds, also known as “the hook”
- Hook Checklist:
- [ ] Does it either move away from pain OR towards pleasure?
- [ ] Does the hook speak directly to the ICP (*ideal customer persona*)?
- [ ] Can you tell it’s an ad from the hook? (*do people actually talk like this?*)
- [ ] Did you use contractions whenever possible? (*e.g. NOT using “I am”, “We are”, “I would”, INSTEAD using “I’m”, “We’re”, “I’d”*)
- If there’s a discount / special, that’s typically the best performing CTA’s.
- CTA Checklist:
-Is the CTA congruent with the landing page (e.g. for email signup landing pages - does the CTA include ‘sign-up’?)
-Did you read each of the lines aloud? Does it sound like something you’d actually say to someone? If not, probably better to remove / reword
-Did you use contractions whenever possible? (*e.g. NOT using “I am”, “We are”, “I would”, INSTEAD using “I’m”, “We’re”, “I’d”*)
- Refer to the Client’s notes in the Onboarding form and ensure you are hitting the most important points.
- Keep each script in the 30-40 second range.
- Transition words are a must - not all creators know that they need to add them when delivering, so be sure to break each paragraph up with smooth transition words.
- Always use contractions where possible - feels more authentic.
Selecting the Frameworks
Choose 4 script frameworks for each UGC Brief
- UGC Factory’s Core Framework Steps
- Hooks (aka Attention-Grabber / Bold Claim)
- Testimonial (aka Personal Story)
- Problems (aka Pain Points)
- Solution / Benefit / Objection Handling
- Product / Key Selling Points
- Comparison (bad alternative / competitor)
- CTA / Offer
Using Frameworks
Example
This is a successful ad script for a skincare brand.
"This is my hair a couple months ago. It was shedding like crazy and just not looking good at all. I was starting to get some bald spots, and I was feeling very insecure. This is my hair now. There's a lot of hair growth happening, and I'm so happy about it.
These are the things that I'm doing to maintain a healthier hair journey. The Ouai's hair serum that skincare to your scalp.
I’m going to tell you about my product, and them I’d like you to rewrite the script in the context of my product, okay?
———
[Clearly Basics] makes effective yet gentle skincare for anyone with acne or sensitive skin to feel a little less lost & a lot more confident. Results come from formulation science, focus, and education. At Clearly Basics, you can relax knowing your skin is in good hands.
Clear Out clarifying lotion penetrates deep into the skin to eliminate impurities and imperfections while refining and resurfacing your skin to reveal your smoother, radiant and more balanced complexion.
### Results
This was my skin a couple of months ago. It was covered in acne, and I was feeling really insecure about it. I tried everything to clear it up, but nothing seemed to work. Then I found Clearly Basics and their Clear Out clarifying lotion. This stuff is a game-changer.
It penetrates deep into the skin to eliminate impurities and imperfections while refining and resurfacing your skin to reveal a smoother, more radiant, and balanced complexion. I apply it before bed and wake up with clearer, more glowing skin.
I've tried so many products, but Clearly Basics is the only one that works for me. I finally feel confident in my own skin. If you struggle with acne or sensitive skin, don't give up hope. Try Clearly Basics and their Clear Out clarifying lotion. Your skin will thank you.