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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '597c4111-3222-4b8b-9790-30006dbb2ee2;uuid is '3074c0cb-1344-4b3c-ad33-0ada9857830c';bid_timestamp is '2025-01-17 17:17:04';device_id is '597c4111-3222-4b8b-9790-30006dbb2ee2';biddate is '2025-01-17';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '43e044771964a045282738def7125086';display_manager is 'bidmachine';raw_price is 7.14700643908109;target_cpi is 5.75772974598874;campaign is 57948;creative_id is 228965;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'vi';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 39.75;placement_historical_value is 7.086744;third_party_bid_price is ;prior_tag_impressions_count is 99 ;time_since_impression is 146102 ;learning is 0 ;creative_theme is 'rightangles';user_coefficient is 0.75;prior_theme_impressions_count is 99;prior_tag_clicks_count is 10 ;time_since_click is '665020';hour is '2025-01-17 17:00:00+00:00';day_of_week is '4';os_version is 10;user_behavior_stats_in_past is '15 sessions in app 'com.agedstudio.card.solitaire.klondike', 76 ad_requests with mean bid_floor 0.1; 1 sessions in app 'com.flyingwhalegames.carout', 10 ad_requests with mean bid_floor 4.6; 65 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 3082 ad_requests with mean bid_floor 13.0, 2 impressions of adomain 'lyft.com' with mean price 2.6, 1 impressions of adomain 'newpub.co' with mean price 3.3, 2 clicks of adomain 'newpub.co/spades', 21 impressions of adomain 'newpub.co/spades' with mean price 5.7, 2 impressions of adomain 'wisewaveltd.com' with mean price 3.3; 1 sessions in app 'com.tripledot.blackjack', 24 ad_requests with mean bid_floor 8.3; 2 sessions in app 'com.tripledot.tile.blossom', 23 ad_requests with mean bid_floor 6.4; 79 sessions in app 'com.vitastudio.mahjong', 3669 ad_requests with mean bid_floor 22.5, 1 impressions of adomain 'ab-inbev.com' with mean price 0.4, 2 impressions of adomain 'acorn.tv' with mean price 0.1, 1 impressions of adomain 'adidas.com' with mean price 0.4, 10 impressions of adomain 'ahs.com' with mean price 0.2, 3 impressions of adomain 'alysbeach.com' with mean price 0.4, 50 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'apricotlanebismarck.com' with mean price 0.2, 24 impressions of adomain 'ashleyfurniture.com' with mean price 0.4, 1 impressions of adomain 'ashtonandprice.com' with mean price 0.4, 7 impressions of adomain 'autoinsurance.org' with mean price 0.2, 1 impressions of adomain 'aveeno.com' with mean price 0.4, 5 impressions of adomain 'avocadosfrommexico.com' with mean price 1.0, 6 impressions of adomain 'bathandbodyworks.com' with mean price 0.0, 2 impressions of adomain 'bluetriton.com' with mean price 1.0, 4 impressions of adomain 'brukinsa.com' with mean price 0.4, 1 impressions of adomain 'bushbeans.com' with mean price 0.2, 5 impressions of adomain 'carnival.com' with mean price 0.1, 1 impressions of adomain 'cdc.gov' with mean price 1.7, 30 impressions of adomain 'cleanenergyfuels.com' with mean price 0.1, 1 impressions of adomain 'coach.com' with mean price 0.1, 2 impressions of adomain 'deepindiankitchen.com' with mean price 0.2, 1 impressions of adomain 'discovery.com' with mean price 0.1, 3 impressions of adomain 'disneyplus.com' with mean price 0.2, 1 impressions of adomain 'dispatchhealth.com' with mean price 0.4, 2 impressions of adomain 'dnb.com' with mean price 0.2, 5 impressions of adomain 'dollargeneral.com' with mean price 0.6, 1 impressions of adomain 'durangoboots.com' with mean price 2.0, 1 impressions of adomain 'eatdelve.com' with mean price 0.5, 4 impressions of adomain 'eliquis.bmscustomerconnect.com' with mean price 0.1, 16 impressions of adomain 'ewingbuickgmc.com' with mean price 1.5, 1 impressions of adomain 'fiestainsurance.com' with mean price 0.4, 3 impressions of adomain 'flixchatter.net' with mean price 0.4, 6 impressions of adomain 'gatewayfirst.com' with mean price 0.4, 1 impressions of adomain 'giii.com' with mean price 0.3, 1 impressions of adomain 'goldbond.com' with mean price 0.1, 2 impressions of adomain 'greenhouse.com' with mean price 0.7, 1 impressions of adomain 'happiesthourdallas.com' with mean price 0.3, 8 impressions of adomain 'havertys.com' with mean price 0.8, 10 impressions of adomain 'heydudeshoesusa.com' with mean price 0.1, 5 impressions of adomain 'hhs.gov' with mean price 0.1, 1 impressions of adomain 'hillspet.com' with mean price 0.4, 1 impressions of adomain 'icyhot.com' with mean price 0.1, 7 impressions of adomain 'informatica.com' with mean price 1.0, 1 impressions of adomain 'ingrezza.com' with mean price 0.5, 2 impressions of adomain 'intuit.com' with mean price 0.6, 1 impressions of adomain 'ionetwork.com' with mean price 0.2, 20 impressions of adomain 'jamieturnerdesigns.com' with mean price 0.2, 2 impressions of adomain 'jobs.bswhealth.com' with mean price 0.7, 1 impressions of adomain 'john316mission.org' with mean price 0.3, 2 impressions of adomain 'kelloggs.com' with mean price 0.6, 1 impressions of adomain 'kikkomanusa.com' with mean price 0.2, 1 impressions of adomain 'mars.com' with mean price 0.3, 1 impressions of adomain 'mccormick.com' with mean price 0.2, 1 impressions of adomain 'mcdonalds.com' with mean price 0.0, 5 impressions of adomain 'metricmedianews.com' with mean price 0.3, 3 impressions of adomain 'mondelezinternational.com' with mean price 0.6, 6 impressions of adomain 'nestle-watersna.com' with mean price 0.1, 1 impressions of adomain 'newchapter.com' with mean price 0.4, 9 impressions of adomain 'nutramaxlabs.com' with mean price 0.2, 1 impressions of adomain 'off-stamp.com' with mean price 1.3, 1 impressions of adomain 'oklahoma.gov' with mean price 2.0, 1 impressions of adomain 'olly.com' with mean price 0.2, 2 impressions of adomain 'paramountplus.com' with mean price 0.4, 1 impressions of adomain 'pluto.tv' with mean price 0.0, 8 impressions of adomain 'reyeslaw.com' with mean price 0.2, 1 impressions of adomain 'roomstogo.com' with mean price 0.7, 2 impressions of adomain 'ruthcheathamfoundation.org' with mean price 0.2, 1 impressions of adomain 'safewaywatersystem.com' with mean price 0.3, 4 impressions of adomain 'samsclub.com' with mean price 0.7, 2 impressions of adomain 'samsung.com' with mean price 0.5, 1 impressions of adomain 'scandinaviandesigns.com' with mean price 0.3, 1 impressions of adomain 'schreiner.edu' with mean price 0.3, 1 impressions of adomain 'sleeper.com' with mean price 0.3, 1 impressions of adomain 'sling.com' with mean price 0.1, 2 impressions of adomain 'slocal.com' with mean price 0.1, 1 impressions of adomain 'spectrum.com' with mean price 0.4, 1 impressions of adomain 'starbucks.com' with mean price 0.0, 3 impressions of adomain 'starz.com' with mean price 0.3, 3 impressions of adomain 'theratears.com' with mean price 0.5, 1 impressions of adomain 'uco.edu' with mean price 0.8, 1 impressions of adomain 'utdallas.edu' with mean price 1.9, 1 impressions of adomain 'vicks.com' with mean price 0.4, 1 impressions of adomain 'visitgrandjunction.com' with mean price 0.4, 2 impressions of adomain 'voatx.org' with mean price 0.2, 2 impressions of adomain 'vrbo.com' with mean price 0.2, 1 impressions of adomain 'wellbizbrands.com' with mean price 0.1, 3 impressions of adomain 'wkkellogg.com' with mean price 0.1, 1 impressions of adomain 'wurl.com' with mean price 0.5, 2 impressions of adomain 'wyndhamhotels.com' with mean price 0.7, 1 impressions of adomain 'yourradioplace.com' with mean price 0.3; 4 sessions in app 'in.playsimple.wordtrip', 16 ad_requests with mean bid_floor 10.9; 119 sessions in app 'samsung.scn.103', 0 ad_requests with mean bid_floor 0.0';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 40;channel is 'USA/I/bidmachine/com.spades.solitaire.online.plus.offline.free.card.games/False/482';time_since_click_in_hours is 185;fast_imp_12h is 3;fast_click_2h is 0;rnd is 0.960231330107242;partition is 2522;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k_rnd_A' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'bloom_com.fiogonia.spades_USA_7d' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'HDIP_iOS_USA_Cellular_100_users_LITE' 'com.newpubco.spades_apps_embeddings_similarity' 'bloom_com.fiogonia.spades_USA_1d' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_100k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_30d' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'HDIP_iOS_USA_200_users_LITE' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'explore' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '2b6f458f-61e7-4b92-86a0-626187741ff1;uuid is '62c8ed7f-ddc1-467a-ab31-ee79821e3189';bid_timestamp is '2025-01-09 4:59:40';device_id is '2b6f458f-61e7-4b92-86a0-626187741ff1';biddate is '2025-01-09';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 42.2663771791244;target_cpi is 2.38524437337223;campaign is 57724;creative_id is 229286;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'ie';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 26.5;placement_historical_value is 35.268585;third_party_bid_price is ;prior_tag_impressions_count is 4 ;time_since_impression is 437559 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 0.96;prior_theme_impressions_count is 4;prior_tag_clicks_count is 1 ;time_since_click is '437553';hour is '2025-01-09 04:00:00+00:00';day_of_week is '3';os_version is 13;user_behavior_stats_in_past is '1 sessions in app 'com.agedstudio.bible.trivia.knowledge', 3 ad_requests with mean bid_floor 5.9; 19 sessions in app 'com.cleanjunk.app.removecachefiles.saka', 1117 ad_requests with mean bid_floor 6.1; 2 sessions in app 'com.dailyhoroscope.free12', 9 ad_requests with mean bid_floor 15.4; 25 sessions in app 'com.epicwalls.wallpaper.app', 2138 ad_requests with mean bid_floor 30.8; 16 sessions in app 'com.fileorganizer.cabinet.efficient', 1300 ad_requests with mean bid_floor 6.1; 1 sessions in app 'com.fiogonia.spades', 1 ad_requests with mean bid_floor 1.3; 28 sessions in app 'com.flashlight.callflash.ringingbet', 1975 ad_requests with mean bid_floor 6.1; 3 sessions in app 'com.mobilityware.Spades', 92 ad_requests with mean bid_floor 16.3; 55 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 1848 ad_requests with mean bid_floor 10.0, 1 clicks of adomain 'newpub.co/hearts', 1 impressions of adomain 'newpub.co/hearts' with mean price 20.2, 2 clicks of adomain 'newpub.co/spades', 2 impressions of adomain 'newpub.co/spades' with mean price 19.1, 1 clicks of adomain 'oakevergames.com', 1 impressions of adomain 'oakevergames.com' with mean price 9.7; 1 sessions in app 'easy.sudoku.puzzle.solver.free', 1 ad_requests with mean bid_floor 3.9; 2 sessions in app 'holy.bible.verse.audio.kjv', 20 ad_requests with mean bid_floor 6.2; 1 sessions in app 'in.playsimple.wordtrip', 1 ad_requests with mean bid_floor 5.5; 2 sessions in app 'solitaire.classicgame.klondike.solitaire.freecard', 7 ad_requests with mean bid_floor 0.8; 6 sessions in app 'spades.classic.card.free.online.offline.multiplayer', 86 ad_requests with mean bid_floor 0.8';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 121;channel is 'USA/I/bidmachine/com.spades.solitaire.online.plus.offline.free.card.games/False/482';time_since_click_in_hours is 122;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.248808579376254;partition is 837;segments is ['com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_100k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'a9c14940-9664-43b0-b517-16de89b5d076;uuid is 'd8369266-1647-4b3a-98ab-437d680c2a48';bid_timestamp is '2024-12-28 12:36:13';device_id is 'a9c14940-9664-43b0-b517-16de89b5d076';biddate is '2024-12-28';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 7.46978546651492;target_cpi is 2;campaign is 57517;creative_id is 228773;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'vie';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 70.666667;placement_historical_value is 5.472738;third_party_bid_price is ;prior_tag_impressions_count is 115 ;time_since_impression is 32469 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 0.86;prior_theme_impressions_count is 115;prior_tag_clicks_count is 47 ;time_since_click is '36401';hour is '2024-12-28 12:00:00+00:00';day_of_week is '5';os_version is 12;user_behavior_stats_in_past is '509 sessions in app 'com.metropcs.metrozone', 6315 ad_requests with mean bid_floor 66.4; 2 sessions in app 'com.newleaf.app.android.victor', 40 ad_requests with mean bid_floor 99.8; 2 sessions in app 'com.peoplefun.wordcross', 3 ad_requests with mean bid_floor 3.7; 110 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 16370 ad_requests with mean bid_floor 13.9, 16 clicks of adomain 'casino.fanduel.com', 33 impressions of adomain 'casino.fanduel.com' with mean price 2.2, 2 impressions of adomain 'empfohlen.de' with mean price 1.5, 1 clicks of adomain 'empfohlen.de', 54 impressions of adomain 'espnbet.com' with mean price 3.2, 28 clicks of adomain 'espnbet.com', 7 impressions of adomain 'healthprimal.com' with mean price 2.8, 1 clicks of adomain 'healthprimal.com', 2 impressions of adomain 'intuit.com' with mean price 5.0, 2 impressions of adomain 'kashkick.com' with mean price 1.9, 2 clicks of adomain 'kashkick.com', 2 impressions of adomain 'legends.ninetwentygames.com' with mean price 1.5, 1 clicks of adomain 'legends.ninetwentygames.com', 4 impressions of adomain 'oakevergames.com' with mean price 2.1, 3 clicks of adomain 'oakevergames.com', 1 impressions of adomain 'premierwellnesspicks.com' with mean price 2.9, 31 impressions of adomain 'productmadness.com' with mean price 2.0, 13 clicks of adomain 'productmadness.com', 7 impressions of adomain 'squareup.com' with mean price 1.9, 3 clicks of adomain 'squareup.com', 2 clicks of adomain 'tech.pokergaga.net', 3 impressions of adomain 'tech.pokergaga.net' with mean price 1.9, 4 clicks of adomain 'textnow.com', 11 impressions of adomain 'textnow.com' with mean price 1.8, 2 impressions of adomain 'tiktok.com' with mean price 3.4, 1 clicks of adomain 'tubitv.com', 2 impressions of adomain 'tubitv.com' with mean price 1.9, 1 clicks of adomain 'weather.com', 1 impressions of adomain 'weather.com' with mean price 1.6; 1 sessions in app 'in.playsimple.tripcross', 3 ad_requests with mean bid_floor 40.3; 3 sessions in app 'in.playsimple.wordtrip', 48 ad_requests with mean bid_floor 9.8';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 9;channel is 'USA/I/bidmachine/com.spades.solitaire.online.plus.offline.free.card.games/False/482';time_since_click_in_hours is 10;fast_imp_12h is 4;fast_click_2h is 1;rnd is 0.922567825690544;partition is 433;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_MMP_Light_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V5_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_MMP_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V5_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V5_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_500k' 'bloom_com.blackout.spades_USA_7d' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_all_V4_500k' 'explore' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V4_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_MMP_Light_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'd507b077-8411-4d61-93db-bc40c73d69ff;uuid is 'd9a9a4ce-52dd-47c8-9ad8-fc57c1047d00';bid_timestamp is '2025-01-13 3:22:18';device_id is 'd507b077-8411-4d61-93db-bc40c73d69ff';biddate is '2025-01-13';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'applovin';raw_price is 5.0141928794552;target_cpi is 2;campaign is 57517;creative_id is 228773;session_duration is 630 ;seller_name is 'Applovin SSP';seller_id is 117;content_type is 'vi';bid_floor is 0.0212 ;min_floor is 0.0212 ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 8 ;time_since_impression is 538765 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 0.58;prior_theme_impressions_count is 8;prior_tag_clicks_count is 5 ;time_since_click is '19724080';hour is '2025-01-13 03:00:00+00:00';day_of_week is '0';os_version is 14;user_behavior_stats_in_past is '1 sessions in app 'com.block.game.jigsaw.puzzles', 2 ad_requests with mean bid_floor 7.6; 24 sessions in app 'com.dream.free.games.match3', 1385 ad_requests with mean bid_floor 16.4; 1 sessions in app 'com.fivebits.greenlightredlight', 10 ad_requests with mean bid_floor 5.2; 497 sessions in app 'com.metropcs.metrozone', 3460 ad_requests with mean bid_floor 87.7; 1 sessions in app 'com.music.game.dancing.hair.beat.race', 15 ad_requests with mean bid_floor 0.3; 1 sessions in app 'com.productmadness.cashmancasino', 11 ad_requests with mean bid_floor 13.5; 44 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 1863 ad_requests with mean bid_floor 18.2; 8 sessions in app 'com.zynga.ozmatch', 608 ad_requests with mean bid_floor 71.7; 4 sessions in app 'glc.bus.color.jam.sort.offline.free', 301 ad_requests with mean bid_floor 19.2; 1 sessions in app 'in.playsimple.wordtrip', 3 ad_requests with mean bid_floor 3.2';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 149;channel is 'USA/V/applovin/com.spades.solitaire.online.plus.offline.free.card.games/False/117';time_since_click_in_hours is 5479;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.838471101628093;partition is 1125;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k_rnd_A' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_MMP_100k_11_10_2024' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2M_14_11_2024' 'bloom_com.fiogonia.spades_USA_7d' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'bloom_com.fiogonia.spades_USA_1d' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_30d' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_500k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'dd943646-82e1-4204-8c7f-10830bec84c4;uuid is '27a5bd7e-701d-4d29-8faf-0ca9d7b6a4cb';bid_timestamp is '2025-01-14 17:31:34';device_id is 'dd943646-82e1-4204-8c7f-10830bec84c4';biddate is '2025-01-14';country is 'USA';app is 'com.mobilityware.PyramidFree';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 2.6345217727751;target_cpi is 12.5748298071904;campaign is 57948;creative_id is 228773;session_duration is 0 ;seller_name is 'Mobilityware SDK';seller_id is 192;content_type is 'vi';bid_floor is 1.3 ;min_floor is ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 7 ;time_since_impression is 75627 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 0.41;prior_theme_impressions_count is 7;prior_tag_clicks_count is 6 ;time_since_click is '76017';hour is '2025-01-14 17:00:00+00:00';day_of_week is '1';os_version is 12;user_behavior_stats_in_past is '1 sessions in app 'com.fiogonia.spades', 1 ad_requests with mean bid_floor 4.5; 157 sessions in app 'com.gsoftteam.golfsolitaire', 1474 ad_requests with mean bid_floor 1.7; 67 sessions in app 'com.hearts.solitaire.plus.offline.free.card.games', 3159 ad_requests with mean bid_floor 13.2, 3 impressions of adomain 'artisancustomclosets.com' with mean price 0.8, 2 impressions of adomain 'bestbuy.com' with mean price 1.6, 1 impressions of adomain 'bp.com' with mean price 1.0, 2 impressions of adomain 'conexonconnect.com' with mean price 0.9, 12 clicks of adomain 'creditkarma.com', 27 impressions of adomain 'creditkarma.com' with mean price 5.1, 8 impressions of adomain 'emoryhealthcare.org' with mean price 1.8, 1 impressions of adomain 'gigeorgia.com' with mean price 1.7, 1 impressions of adomain 'liveuniteslc.com' with mean price 1.0, 1 impressions of adomain 'nclhltd.com' with mean price 1.6, 1 impressions of adomain 'skyzone.com' with mean price 3.0, 1 impressions of adomain 'smyrnacity.com' with mean price 1.9, 2 clicks of adomain 'textnow.com', 3 impressions of adomain 'textnow.com' with mean price 1.7; 119 sessions in app 'com.mintgames.jack.solitaire', 969 ad_requests with mean bid_floor 15.1; 102 sessions in app 'com.mobilityware.PyramidFree', 10836 ad_requests with mean bid_floor 9.7, 1 impressions of adomain '3m.com' with mean price 0.3, 4 impressions of adomain 'astrazeneca.com' with mean price 4.0, 1 impressions of adomain 'audible.com' with mean price 0.1, 1 impressions of adomain 'bestbuy.com' with mean price 1.9, 1 impressions of adomain 'carolina.com' with mean price 0.5, 1 clicks of adomain 'com.cooking.bingo.ldkwh', 1 impressions of adomain 'com.cooking.bingo.ldkwh' with mean price 1.7, 39 clicks of adomain 'creditkarma.com', 86 impressions of adomain 'creditkarma.com' with mean price 3.7, 2 impressions of adomain 'dollargeneral.com' with mean price 0.3, 4 impressions of adomain 'facebook.com' with mean price 12.1, 10 impressions of adomain 'fiverr.com' with mean price 2.7, 1 impressions of adomain 'kelloggs.com' with mean price 1.6, 14 impressions of adomain 'newpub.co/spades' with mean price 2.6, 5 clicks of adomain 'newpub.co/spades', 2 impressions of adomain 'nurtec.com' with mean price 3.1, 1 impressions of adomain 'pfizer.com' with mean price 0.6, 6 impressions of adomain 'popeyes.com' with mean price 0.5, 6 impressions of adomain 'rivian.com' with mean price 1.9, 4 impressions of adomain 'samsung.com' with mean price 0.4, 19 impressions of adomain 'spectrum.com' with mean price 4.1, 1 impressions of adomain 'super-savings-online.com' with mean price 1.6, 1 impressions of adomain 'trivago.com' with mean price 4.0, 1 impressions of adomain 'ukg.com' with mean price 0.2, 1 impressions of adomain 'verizonwireless.com' with mean price 0.3, 1 impressions of adomain 'woodlandscreekside.com' with mean price 0.5, 1 impressions of adomain 'ziwipets.com' with mean price 0.2; 1 sessions in app 'com.peoplefun.wordcross', 22 ad_requests with mean bid_floor 5.5; 1 sessions in app 'com.tripledot.solitaire', 1 ad_requests with mean bid_floor 5.6; 3 sessions in app 'com.tripledot.woodoku', 7 ad_requests with mean bid_floor 6.5; 155 sessions in app 'freecell.solitaire.free.cardgame.king.spades.klondike.no.ads.pro.patience', 5779 ad_requests with mean bid_floor 7.8, 1 impressions of adomain '3m.com' with mean price 1.1, 7 impressions of adomain 'amazon.com' with mean price 1.1, 2 impressions of adomain 'artisancustomclosets.com' with mean price 0.9, 1 impressions of adomain 'aspercreme.com' with mean price 1.1, 1 impressions of adomain 'atlantaoralsurgery.com' with mean price 1.4, 5 impressions of adomain 'conexonconnect.com' with mean price 0.8, 50 clicks of adomain 'creditkarma.com', 93 impressions of adomain 'creditkarma.com' with mean price 5.6, 1 impressions of adomain 'disneyplus.com' with mean price 0.2, 1 impressions of adomain 'goldbond.com' with mean price 1.1, 1 impressions of adomain 'kelloggs.com' with mean price 1.3, 1 impressions of adomain 'mdwls.com' with mean price 1.6, 1 impressions of adomain 'montaluce.com' with mean price 0.8, 2 impressions of adomain 'newpub.co/spades' with mean price 1.9, 2 clicks of adomain 'newpub.co/spades', 1 impressions of adomain 'oceanchemie.com' with mean price 1.7, 1 impressions of adomain 'paramount.com' with mean price 1.2, 1 impressions of adomain 'psacard.com' with mean price 2.1, 1 impressions of adomain 'shipt.com' with mean price 1.3, 2 impressions of adomain 'skyzone.com' with mean price 2.5, 9 impressions of adomain 'walgreens.com' with mean price 0.8; 1 sessions in app 'in.crossy.daily_crossword', 1 ad_requests with mean bid_floor 3.2; 1 sessions in app 'in.playsimple.tripcross', 2 ad_requests with mean bid_floor 7.8; 13 sessions in app 'in.playsimple.wordtrip', 61 ad_requests with mean bid_floor 14.3';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 21;channel is 'USA/V/bidmachine/com.mobilityware.PyramidFree/False/192';time_since_click_in_hours is 21;fast_imp_12h is 2;fast_click_2h is 1;rnd is 0.479551873266855;partition is 1980;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'loppipoppi.yatzy_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.Eventyr.WS_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is ';uuid is '1801619c-358e-4647-8fcb-41564fd29b8c';bid_timestamp is '2025-01-28 20:00:30';device_id is 'virt:5ee5a84f98effec292eaab4153a36d00';biddate is '2025-01-28';country is 'USA';app is 'com.zynga.words3';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is 'c6a6b770e6f9a39ac041d92d33282787';display_manager is 'bidmachine';raw_price is 4.20545277734873;target_cpi is 1.2;campaign is 58196;creative_id is 219049;session_duration is 0 ;seller_name is 'Zynga';seller_id is 348;content_type is 'vi';bid_floor is 0.20352 ;min_floor is ;bidmachine_placement_value is ;placement_historical_value is 6.809028;third_party_bid_price is ;prior_tag_impressions_count is 0 ;time_since_impression is 0 ;learning is 0 ;creative_theme is 'new3d';user_coefficient is 1;prior_theme_impressions_count is 0;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2025-01-28 20:00:00+00:00';day_of_week is '1';os_version is 14;user_behavior_stats_in_past is '';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 0;channel is 'USA/V/bidmachine/com.zynga.words3/False/348';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.556136798787326;partition is 4008;segments is []
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '79e6f164-371f-465b-ace2-0177548740a2;uuid is 'bdb0d3cc-e16f-4646-9772-2794a9db493b';bid_timestamp is '2025-02-07 17:56:54';device_id is '79e6f164-371f-465b-ace2-0177548740a2';biddate is '2025-02-07';country is 'USA';app is 'fkpss.game.xixi.xh';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'TRUE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'chartboost-android-sdk';raw_price is 50;target_cpi is 3;campaign is 58358;creative_id is 228773;session_duration is 292 ;seller_name is 'Chartboost SSP';seller_id is 98;content_type is 'ie';bid_floor is 39.7606 ;min_floor is 39.7606 ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 0 ;time_since_impression is 0 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 1;prior_theme_impressions_count is 0;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2025-02-07 17:00:00+00:00';day_of_week is '4';os_version is 13;user_behavior_stats_in_past is '14 sessions in app 'com.craftsman.go', 50 ad_requests with mean bid_floor 2.1; 1 sessions in app 'com.datarecovery.recoverysoftware.videorecovery', 7 ad_requests with mean bid_floor 0.0; 4 sessions in app 'com.hepagames.wheelevolution', 52 ad_requests with mean bid_floor 0.2; 54 sessions in app 'com.kitkagames.fallbuddies', 3680 ad_requests with mean bid_floor 14.1, 1 impressions of adomain 'nubank.com.br' with mean price 0.4; 1 sessions in app 'com.otsbet.app', 14 ad_requests with mean bid_floor 0.1; 2 sessions in app 'fkpss.game.xixi.xh', 169 ad_requests with mean bid_floor 19.0; 11 sessions in app 'offroad.racing.game', 49 ad_requests with mean bid_floor 25.2';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 0;channel is 'USA/I/chartboost-android-sdk/fkpss.game.xixi.xh/True/98';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.330712282017065;partition is 243;segments is []
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is ';uuid is 'eabb22cf-c925-4f67-8d5c-cb12544ad0dc';bid_timestamp is '2024-12-30 21:40:44';device_id is 'virt:8bd2253c11924b58c7499b7210e95b0e';biddate is '2024-12-30';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '43e044771964a045282738def7125086';display_manager is 'bidmachine';raw_price is 9.4049489618968;target_cpi is 3.8;campaign is 57677;creative_id is 228965;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'vi';bid_floor is 4.930222 ;min_floor is 0.0106 ;bidmachine_placement_value is ;placement_historical_value is 4.355029;third_party_bid_price is 4.930222;prior_tag_impressions_count is 2 ;time_since_impression is 4812 ;learning is 0 ;creative_theme is 'rightangles';user_coefficient is 1;prior_theme_impressions_count is 2;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2024-12-30 21:00:00+00:00';day_of_week is '0';os_version is 14;user_behavior_stats_in_past is '';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 1;channel is 'USA/I/bidmachine/com.spades.solitaire.online.plus.offline.free.card.games/False/482';time_since_click_in_hours is 0;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.504359991648352;partition is 2653;segments is []
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '31af11e4-445a-490c-9649-0db2c25f5d2c;uuid is 'baa61f2a-bb55-4b61-831b-b454a3ca907c';bid_timestamp is '2024-12-22 14:31:57';device_id is '31af11e4-445a-490c-9649-0db2c25f5d2c';biddate is '2024-12-22';country is 'USA';app is 'com.mobilityware.PyramidFree';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 26.6091156750917;target_cpi is 2;campaign is 57621;creative_id is 228773;session_duration is 0 ;seller_name is 'Mobilityware SDK';seller_id is 192;content_type is 'vi';bid_floor is 1.3 ;min_floor is ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 3 ;time_since_impression is 5415975 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 0.89;prior_theme_impressions_count is 3;prior_tag_clicks_count is 1 ;time_since_click is '5415972';hour is '2024-12-22 14:00:00+00:00';day_of_week is '6';os_version is 12;user_behavior_stats_in_past is '6 sessions in app 'com.baliuapps.superapp', 18 ad_requests with mean bid_floor 5.5; 15 sessions in app 'com.bitmango.go.blocktrianglepuzzletangram', 132 ad_requests with mean bid_floor 56.8; 11 sessions in app 'com.blackout.gin', 506 ad_requests with mean bid_floor 4.6, 25 impressions of adomain 'amazon.com' with mean price 0.4, 1 impressions of adomain 'amcplus.com' with mean price 0.3, 1 impressions of adomain 'learnings.ai' with mean price 0.1, 1 impressions of adomain 'luckyeagle.com' with mean price 1.1, 4 impressions of adomain 'mobilityware.com' with mean price 0.3, 1 clicks of adomain 'newpub.co/spades', 1 impressions of adomain 'newpub.co/spades' with mean price 18.0, 1 impressions of adomain 'pfister.com' with mean price 0.5, 1 impressions of adomain 'playsimple.in' with mean price 0.1, 2 impressions of adomain 'productmadness.com' with mean price 0.2, 1 impressions of adomain 'southwest.com' with mean price 0.4, 1 impressions of adomain 'starz.com' with mean price 0.6, 3 impressions of adomain 'trueseamoss.com' with mean price 0.3, 1 impressions of adomain 'walgreens.com' with mean price 0.8; 3 sessions in app 'com.bonnie.trafficescape', 36 ad_requests with mean bid_floor 5.6; 12 sessions in app 'com.boostypro.android', 48 ad_requests with mean bid_floor 0.1; 1 sessions in app 'com.diamondlife.slots.vegas.free', 1 ad_requests with mean bid_floor 1.1; 1 sessions in app 'com.fiogonia.spades', 1 ad_requests with mean bid_floor 1.0; 1 sessions in app 'com.fiogonia.yatzy', 2 ad_requests with mean bid_floor 44.5; 2 sessions in app 'com.hitappsgames.quizzix', 18 ad_requests with mean bid_floor 3.0, 3 impressions of adomain 'amazon.com' with mean price 0.5, 1 impressions of adomain 'perdue.com' with mean price 0.5; 1 sessions in app 'com.intensedev.classicsolitaire.gp', 4 ad_requests with mean bid_floor 4.2; 10 sessions in app 'com.mobilityware.PyramidFree', 338 ad_requests with mean bid_floor 15.1, 1 impressions of adomain 'bk.com' with mean price 0.3, 1 impressions of adomain 'newpub.co/spades' with mean price 15.6, 2 impressions of adomain 'subaru.com' with mean price 0.6; 1 sessions in app 'com.peoplefun.wordcross', 3 ad_requests with mean bid_floor 5.8; 5 sessions in app 'com.slotslimited.goldencasino', 28 ad_requests with mean bid_floor 2.1; 1 sessions in app 'com.solitarie.card.regal.game', 12 ad_requests with mean bid_floor 5.1; 2 sessions in app 'com.standard.puzzle.ooybaa.solitaire', 19 ad_requests with mean bid_floor 3.4; 14 sessions in app 'daily.number.match.free.puzzle', 2087 ad_requests with mean bid_floor 19.4, 6 impressions of adomain 'amazon.com' with mean price 0.9, 1 impressions of adomain 'clorox.com' with mean price 1.0, 1 impressions of adomain 'discovery.com' with mean price 0.9, 1 impressions of adomain 'dove.com' with mean price 0.7, 3 impressions of adomain 'garnierusa.com' with mean price 1.3, 3 impressions of adomain 'google.com' with mean price 1.1, 1 impressions of adomain 'lifeextension.com' with mean price 0.5, 1 impressions of adomain 'liquid-iv.com' with mean price 0.7, 1 impressions of adomain 'luckyeagle.com' with mean price 1.1, 2 impressions of adomain 'nuunlife.com' with mean price 0.9, 1 impressions of adomain 'orgain.com' with mean price 0.6, 3 impressions of adomain 'originmaine.com' with mean price 0.9, 1 impressions of adomain 'royalcanin.com' with mean price 0.6, 2 impressions of adomain 'shoppersvoice.com' with mean price 0.4, 6 impressions of adomain 'temu.com' with mean price 1.2, 2 impressions of adomain 'ultimahealth.com' with mean price 0.6; 14 sessions in app 'dicegame10000.dice.game', 48 ad_requests with mean bid_floor 3.4; 1 sessions in app 'f9258b3c54f9c36c15d4445b03f94210', 0 ad_requests with mean bid_floor 0.0; 7 sessions in app 'hidden.objects.find.it.out.seek.puzzle.games.free', 80 ad_requests with mean bid_floor 7.3, 2 impressions of adomain 'amazon.com' with mean price 0.6, 2 impressions of adomain 'depend.com' with mean price 0.7, 1 impressions of adomain 'scottbrand.com' with mean price 0.6; 1 sessions in app 'in.playsimple.wordtrip', 2 ad_requests with mean bid_floor 7.2; 1 sessions in app 'paint.by.number.pixel.art.coloring.drawing.puzzle', 4 ad_requests with mean bid_floor 28.0; 23 sessions in app 'pinochle.card.game.trick.solitaire.spades.bridge.bid.meld.multiplayer.game', 1673 ad_requests with mean bid_floor 18.5; 149 sessions in app 'solitaire.classicgame.klondike.solitaire.freecard.spider', 975 ad_requests with mean bid_floor 17.8; 7 sessions in app 'solitaire.nostal.cardgame.puzzle', 182 ad_requests with mean bid_floor 36.5, 1 impressions of adomain 'flixchatter.net' with mean price 0.3';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 1504;channel is 'USA/V/bidmachine/com.mobilityware.PyramidFree/False/192';time_since_click_in_hours is 1504;fast_imp_12h is 2;fast_click_2h is 0;rnd is 0.83254977422984;partition is 2101;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPA(sdk_ua_online_once_180min)_abdoul_V3_500k' 'closet.match.pair.matching.games_Android_CPA(client_ad_revenue)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V6_2000k' 'closet.match.pair.matching.games_Android_CPA(client_ad_revenue)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_2000k' 'com.hutchgames.formularacing_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPI_abdoul_V4_2000k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V3_500k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_500k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2M_14_11_2024' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_2000k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_100k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V6_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_2000k' 'bloom_com.fiogonia.yatzy_USA_7d' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_40GameCompleted_BeforeD8)_abdoul_V3_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.loppipoppi.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.ballytechnologies.quickhitslots_Android_CPA(First_Spin)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spidersolitaire_Android_CPA(dc_10GameCompleted_BeforeD8)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.murka.scatterslots_Android_CPI_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_500k' 'com.ballytechnologies.f88_Android_CPI_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V4_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_25GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.ballytechnologies.quickhitslots_Android_CPA(First_Spin)_abdoul_V3_500k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_100k' 'com.ballytechnologies.quickhitslots_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_500k' 'com.newpubco.spidersolitaire_Android_CPA(dc_10GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V4_500k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V4_2mln' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '704fe060-d016-4f0e-a340-bc903c8a7202;uuid is 'cf386588-19d5-4617-818d-7114078e547c';bid_timestamp is '2024-12-15 4:42:53';device_id is '704fe060-d016-4f0e-a340-bc903c8a7202';biddate is '2024-12-15';country is 'USA';app is 'loppipoppi.ginrummy';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 1.96000099999999;target_cpi is 2;campaign is 57577;creative_id is 228773;session_duration is 0 ;seller_name is 'Appodeal SSP';seller_id is 1;content_type is 've';bid_floor is 1.95000099999999 ;min_floor is ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 14 ;time_since_impression is 28248490 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 1.15;prior_theme_impressions_count is 14;prior_tag_clicks_count is 2 ;time_since_click is '28618643';hour is '2024-12-15 04:00:00+00:00';day_of_week is '6';os_version is 12;user_behavior_stats_in_past is '3 sessions in app 'com.fiogonia.spades', 18 ad_requests with mean bid_floor 26.6; 1 sessions in app 'com.mobilityware.Spades', 268 ad_requests with mean bid_floor 12.5, 4 impressions of adomain 'astrazeneca.com' with mean price 7.6, 1 impressions of adomain 'fiverr.com' with mean price 4.4; 1 sessions in app 'com.peoplefun.wordcross', 3 ad_requests with mean bid_floor 3.2; 7 sessions in app 'com.playvalve.solitaire.spider', 895 ad_requests with mean bid_floor 94.0, 1 impressions of adomain 'lenscrafters.com' with mean price 0.7; 2 sessions in app 'com.tripledot.solitaire', 3 ad_requests with mean bid_floor 4.5; 4 sessions in app 'com.tripledot.woodoku', 26 ad_requests with mean bid_floor 3.2; 1 sessions in app 'com.vitastudio.solitaire', 1 ad_requests with mean bid_floor 8.6; 1 sessions in app 'com.wordgame.words.connect', 1 ad_requests with mean bid_floor 14.2; 8 sessions in app 'in.playsimple.wordtrip', 53 ad_requests with mean bid_floor 13.2; 56 sessions in app 'loppipoppi.ginrummy', 37803 ad_requests with mean bid_floor 31.2, 110 impressions of adomain '511tactical.com' with mean price 0.0, 2 impressions of adomain 'aarp.org' with mean price 0.1, 4 impressions of adomain 'accor.com' with mean price 0.0, 3 impressions of adomain 'activatedyou.com' with mean price 0.0, 1 impressions of adomain 'adelaideinn.com' with mean price 0.0, 34 impressions of adomain 'adobe.com' with mean price 0.1, 1 impressions of adomain 'aerostay.com' with mean price 0.0, 1 impressions of adomain 'ahchealthenews.com' with mean price 0.0, 1 impressions of adomain 'allianztravelinsurance.com' with mean price 0.0, 406 impressions of adomain 'amazon.com' with mean price 0.1, 6 impressions of adomain 'amcplus.com' with mean price 0.0, 1 impressions of adomain 'ameliaisland.com' with mean price 0.0, 1 impressions of adomain 'anantara.com' with mean price 0.0, 1 impressions of adomain 'annabelleinn.com' with mean price 0.0, 1 impressions of adomain 'antlersvail.com' with mean price 0.0, 2 impressions of adomain 'applevacations.com' with mean price 0.0, 1 impressions of adomain 'arizonagrandresort.com' with mean price 0.0, 1 impressions of adomain 'arrowwoodcedarshore.com' with mean price 0.0, 1 impressions of adomain 'arrowwoodresort.com' with mean price 0.0, 12 impressions of adomain 'ashleyfurniture.com' with mean price 0.1, 1 impressions of adomain 'aspenselectrochester.com' with mean price 0.0, 1 impressions of adomain 'aspensuitesrochester.com' with mean price 0.0, 4 impressions of adomain 'autonation.com' with mean price 0.0, 2 impressions of adomain 'azamara.com' with mean price 0.0, 54 impressions of adomain 'babers.com' with mean price 2.1, 7 clicks of adomain 'babers.com', 25 impressions of adomain 'bagelcode.com' with mean price 0.0, 1 impressions of adomain 'bananabay.com' with mean price 0.0, 1 impressions of adomain 'barrymorehotel.com' with mean price 0.0, 1 impressions of adomain 'basmahotel.com' with mean price 0.0, 1 impressions of adomain 'basslake.com' with mean price 0.0, 16 impressions of adomain 'bausch.com' with mean price 0.0, 3 impressions of adomain 'bazookacandybrandsinternational.com' with mean price 0.0, 7 impressions of adomain 'bcbsprovidersettlement.com' with mean price 0.1, 9 impressions of adomain 'beachbody.com' with mean price 0.1, 16 impressions of adomain 'bestwestern.com' with mean price 0.0, 7 impressions of adomain 'bidease.com' with mean price 0.0, 1 impressions of adomain 'bidease.com_101931' with mean price 0.1, 1 impressions of adomain 'big-cypress.com' with mean price 0.0, 1 impressions of adomain 'bigcedar.com' with mean price 0.0, 1 impressions of adomain 'bigo.tv' with mean price 0.0, 1 impressions of adomain 'billia.it' with mean price 0.0, 6 impressions of adomain 'bingoparty.com' with mean price 0.0, 9 impressions of adomain 'bissell.com' with mean price 0.0, 1 impressions of adomain 'bobbyhotel.com' with mean price 0.0, 1 impressions of adomain 'brakemanhotel.com' with mean price 0.0, 1 impressions of adomain 'bridgesbayresort.com' with mean price 0.0, 1 impressions of adomain 'broadwayplazahotel.com' with mean price 0.0, 1 impressions of adomain 'browncountyinn.com' with mean price 0.0, 1 impressions of adomain 'bumble.com' with mean price 0.0, 1 impressions of adomain 'burny.games' with mean price 0.0, 1 impressions of adomain 'cabanashores.com' with mean price 0.0, 1 impressions of adomain 'cadillac.com' with mean price 0.1, 4 impressions of adomain 'calvinklein.us' with mean price 0.1, 4 impressions of adomain 'campbells.com' with mean price 0.0, 1 impressions of adomain 'canoaranchgolfresort.com' with mean price 0.0, 3 impressions of adomain 'caperesorts.com' with mean price 0.0, 1 impressions of adomain 'casamadrona.com' with mean price 0.0, 1 impressions of adomain 'caymansuites.com' with mean price 0.0, 2 impressions of adomain 'cbsinteractive.com' with mean price 0.0, 4 impressions of adomain 'cetaphil.com' with mean price 0.1, 2 impressions of adomain 'cherokeecasino.com' with mean price 0.0, 2 impressions of adomain 'choicehotels.com' with mean price 0.0, 1 impressions of adomain 'cielolodge.com' with mean price 0.0, 2 impressions of adomain 'clubhouseinn.com' with mean price 0.0, 1 impressions of adomain 'coachmaninn.net' with mean price 0.0, 9 impressions of adomain 'com.asselin.android.jackpotlegends' with mean price 0.0, 13 impressions of adomain 'com.asselin.android.luckylegends' with mean price 0.0, 2 impressions of adomain 'com.asselin.android.wildlegends' with mean price 0.0, 24 impressions of adomain 'com.koykogames.Euphoria21Adventure' with mean price 0.0, 8 impressions of adomain 'com.quiz.talent.machine' with mean price 0.0, 1 impressions of adomain 'com.tacticalsyndicate.assess' with mean price 0.0, 1 impressions of adomain 'coralbeachmyrtlebeachresort.com' with mean price 0.0, 1 impressions of adomain 'covepoconoresorts.com' with mean price 0.0, 8 impressions of adomain 'covergirl.com' with mean price 0.0, 1 impressions of adomain 'crypto.com' with mean price 0.0, 1 impressions of adomain 'crystalbeachhotel.com' with mean price 0.0, 2 impressions of adomain 'ctshirts.com' with mean price 0.0, 9 impressions of adomain 'cyberpowersystems.com' with mean price 0.0, 2 impressions of adomain 'dave.com' with mean price 0.0, 1 impressions of adomain 'deadwoodlodge.com' with mean price 0.0, 1 impressions of adomain 'deercreekparklodge.com' with mean price 0.0, 1 impressions of adomain 'denon.com' with mean price 0.0, 3 impressions of adomain 'desluxhotel.com' with mean price 0.0, 25 impressions of adomain 'dramabox.com' with mean price 0.0, 1 impressions of adomain 'dropbox.com' with mean price 0.0, 2 impressions of adomain 'eagleharborinn.com' with mean price 0.0, 8 impressions of adomain 'eatiqbar.com' with mean price 0.0, 1 impressions of adomain 'edge-waterresort.com' with mean price 0.0, 1 impressions of adomain 'englishinncharlottesville.com' with mean price 0.0, 6 impressions of adomain 'ensure.com' with mean price 0.1, 1 impressions of adomain 'etfs.grayscale.com' with mean price 0.2, 1 impressions of adomain 'everspringinn.com' with mean price 0.0, 13 impressions of adomain 'experian.com' with mean price 0.0, 22 impressions of adomain 'facebook.com' with mean price 0.2, 1 impressions of adomain 'fahrenheitseven.com' with mean price 0.0, 1 impressions of adomain 'fairmont.com' with mean price 0.0, 1 impressions of adomain 'fairmontorchid.com' with mean price 0.0, 1 impressions of adomain 'ferrarausa.com' with mean price 0.0, 1 impressions of adomain 'fetchrewards.com' with mean price 0.0, 1 impressions of adomain 'freestylelibre.us' with mean price 0.0, 1 impressions of adomain 'furniturerow.com' with mean price 0.0, 1 impressions of adomain 'gladesprings.com' with mean price 0.0, 1 impressions of adomain 'goldennugget.com' with mean price 0.0, 98 impressions of adomain 'goldstrike.com' with mean price 0.5, 7 impressions of adomain 'google.com' with mean price 0.3, 1 impressions of adomain 'grandeastonian.com' with mean price 0.0, 1 impressions of adomain 'grasslandbeef.com' with mean price 0.1, 11 impressions of adomain 'greenmountaincoffee.com' with mean price 0.0, 1 impressions of adomain 'harmonguesthouse.com' with mean price 0.0, 1 impressions of adomain 'heartlandinns.com' with mean price 0.0, 1 impressions of adomain 'hertz.com' with mean price 0.1, 3 impressions of adomain 'heydudeshoesusa.com' with mean price 0.0, 2 impressions of adomain 'highlevelsafeguard.com' with mean price 0.0, 1 impressions of adomain 'highwayinnparis.com' with mean price 0.0, 6 impressions of adomain 'hillspet.com' with mean price 0.0, 1 impressions of adomain 'historicinnsofannapolis.com' with mean price 0.0, 1 impressions of adomain 'hotel-suisse.ch' with mean price 0.0, 1 impressions of adomain 'hoteldelsol.com' with mean price 0.0, 1 impressions of adomain 'hotelfusionsf.com' with mean price 0.0, 1 impressions of adomain 'hoteljuliendubuque.com' with mean price 0.0, 1 impressions of adomain 'hotellbi.com' with mean price 0.0, 1 impressions of adomain 'hotellosgatos.com' with mean price 0.0, 1 impressions of adomain 'hotelnapoleonmemphis.com' with mean price 0.0, 1 impressions of adomain 'hotelwinn.com' with mean price 0.0, 1 impressions of adomain 'hotelzico.com' with mean price 0.0, 11 impressions of adomain 'hyatt.com' with mean price 0.0, 1 impressions of adomain 'hyogo-tourism.jp' with mean price 0.0, 2 impressions of adomain 'hystlerunn.com' with mean price 0.0, 2 impressions of adomain 'idahoan.com' with mean price 0.1, 1 impressions of adomain 'ilgm.com' with mean price 0.1, 8 impressions of adomain 'illinoislottery.com' with mean price 0.0, 1 impressions of adomain 'impex-fitness.com' with mean price 0.1, 49 impressions of adomain 'instacart.com' with mean price 0.0, 5 impressions of adomain 'intuit.com' with mean price 0.0, 1 impressions of adomain 'islandcityhouse.com' with mean price 0.0, 1 impressions of adomain 'japan.travel' with mean price 0.0, 7 impressions of adomain 'jeep.com' with mean price 0.3, 5 impressions of adomain 'jigsaw.puzzle.game' with mean price 0.0, 10 impressions of adomain 'jigsawscapes.com' with mean price 0.0, 1 impressions of adomain 'jollybeachantigua.com' with mean price 0.0, 1 impressions of adomain 'jumeirah.com' with mean price 0.0, 6 impressions of adomain 'kawasakirobotics.com' with mean price 0.1, 1 impressions of adomain 'kellyinnbillings.com' with mean price 0.0, 5 impressions of adomain 'kfc.com' with mean price 0.0, 3 impressions of adomain 'kidde.com' with mean price 0.0, 1 impressions of adomain 'kingsinnanaheim.com' with mean price 0.0, 1 impressions of adomain 'kingsinnsandiego.com' with mean price 0.0, 41 impressions of adomain 'lacteol.com' with mean price 0.0, 1 impressions of adomain 'laplayahotel.com' with mean price 0.0, 27 impressions of adomain 'learnings.com.cn' with mean price 0.0, 19 impressions of adomain 'legends.ninetwentygames.com' with mean price 0.0, 1 impressions of adomain 'leohousenyc.com' with mean price 0.0, 1 impressions of adomain 'lexialearning.com' with mean price 0.7, 5 impressions of adomain 'liquid-iv.com' with mean price 0.0, 4 impressions of adomain 'lobstermaniaslots.com' with mean price 0.0, 1 impressions of adomain 'lodgeatbrainerdlakes.com' with mean price 0.0, 1 impressions of adomain 'lodgeatmarconi.com' with mean price 0.0, 1 impressions of adomain 'lodgeoftheozarksbranson.com' with mean price 0.0, 1 impressions of adomain 'lostiguanacr.com' with mean price 0.0, 1 impressions of adomain 'lumeriamaui.com' with mean price 0.0, 59 impressions of adomain 'marriott.com' with mean price 0.1, 1 impressions of adomain 'maumeebaylodge.com' with mean price 0.0, 17 impressions of adomain 'maybelline.com' with mean price 0.0, 20 impressions of adomain 'mdanderson.org' with mean price 0.1, 6 impressions of adomain 'meetme.com' with mean price 0.0, 6 impressions of adomain 'megababebeauty.com' with mean price 0.0, 6 impressions of adomain 'megafood.com' with mean price 0.0, 3 impressions of adomain 'metabolicmaintenance.com' with mean price 1.0, 1 impressions of adomain 'mg-united.com' with mean price 0.0, 2 impressions of adomain 'milkbone.com' with mean price 0.0, 5 impressions of adomain 'mobilesafetytech.com' with mean price 0.1, 1 impressions of adomain 'mohicanlodge.com' with mean price 0.0, 1 impressions of adomain 'motifonmusicrow.com' with mean price 0.0, 2 impressions of adomain 'nestleusa.com' with mean price 0.1, 1 impressions of adomain 'newportresort.com' with mean price 0.0, 1 impressions of adomain 'newsbreak.com' with mean price 0.2, 1 impressions of adomain 'newyorkerhotel.com' with mean price 0.0, 1 impressions of adomain 'ninetysixhotels.com' with mean price 0.0, 2 impressions of adomain 'nordicnaturals.com' with mean price 0.1, 3 impressions of adomain 'nucala.com' with mean price 0.1, 5 impressions of adomain 'numerator.com' with mean price 0.0, 10 impressions of adomain 'nurtec.com' with mean price 0.0, 1 impressions of adomain 'nutrafol.com' with mean price 0.0, 2 impressions of adomain 'ny.gov' with mean price 0.3, 27 impressions of adomain 'nyxcosmetics.com' with mean price 0.0, 4 impressions of adomain 'oakevergames.com' with mean price 0.0, 2 impressions of adomain 'olight.com' with mean price 0.0, 3 impressions of adomain 'order.whitecastle.com' with mean price 0.3, 4 impressions of adomain 'orgain.com' with mean price 0.1, 2 impressions of adomain 'orgovyx.com' with mean price 0.0, 3 impressions of adomain 'paint.by.number' with mean price 0.0, 4 impressions of adomain 'palmers.com' with mean price 0.0, 1 impressions of adomain 'paradiseplazainn.com' with mean price 0.0, 4 impressions of adomain 'paramount.com' with mean price 0.3, 9 impressions of adomain 'pepsico.com' with mean price 0.0, 6 impressions of adomain 'perfettivanmelleus.com' with mean price 0.0, 5 impressions of adomain 'pharmavite.com' with mean price 0.0, 1 impressions of adomain 'pinebarninn.com' with mean price 0.0, 87 impressions of adomain 'playsimple.in' with mean price 0.0, 3 impressions of adomain 'playtika.com' with mean price 0.0, 51 impressions of adomain 'pluto.tv' with mean price 0.0, 14 impressions of adomain 'pocketfm.com' with mean price 0.0, 2 impressions of adomain 'prestigebrands.com' with mean price 0.0, 1 impressions of adomain 'princecontihotel.com' with mean price 0.0, 7 impressions of adomain 'qutenza.com' with mean price 0.1, 1 impressions of adomain 'radissonhotels.com' with mean price 0.0, 1 impressions of adomain 'ramkotacasper.com' with mean price 0.0, 1 impressions of adomain 'ramkotawatertown.com' with mean price 0.0, 1 impressions of adomain 'roadscholar.org' with mean price 0.0, 4 impressions of adomain 'roblox.com' with mean price 0.0, 1 impressions of adomain 'rocketmortgage.com' with mean price 0.5, 1 impressions of adomain 'roseninn7600.com' with mean price 0.0, 1 impressions of adomain 'rosenplaza.com' with mean price 0.0, 3 impressions of adomain 'roundhouseprovisions.com' with mean price 0.0, 11 impressions of adomain 'samsung.com' with mean price 0.1, 1 impressions of adomain 'scrippsinn.com' with mean price 0.0, 28 impressions of adomain 'seventhgeneration.com' with mean price 0.1, 1 impressions of adomain 'sewardmotel.com' with mean price 0.0, 1 impressions of adomain 'shiningthroughcidp.com' with mean price 0.1, 1 impressions of adomain 'shipshewanatradingplace.com' with mean price 0.0, 3 impressions of adomain 'shopify.com' with mean price 1.3, 12 impressions of adomain 'shopkitchenmama.com' with mean price 0.0, 1 impressions of adomain 'shorelinehotelwaikiki.com' with mean price 0.0, 1 impressions of adomain 'sicomono.com' with mean price 0.0, 5 impressions of adomain 'simonandschuster.com' with mean price 0.0, 9 impressions of adomain 'siriusxm.com' with mean price 0.0, 1 impressions of adomain 'slotomania.com' with mean price 0.0, 1 impressions of adomain 'sofitel-dubai-thepalm.com' with mean price 0.0, 1 impressions of adomain 'sofitel-legend-panama.com' with mean price 0.0, 4 impressions of adomain 'solaray.com' with mean price 0.0, 1 clicks of adomain 'solitaire.gurugame.ai', 43 impressions of adomain 'solitaire.gurugame.ai' with mean price 0.0, 10 impressions of adomain 'solitairecollection.gurugame.ai' with mean price 0.0, 21 impressions of adomain 'sony.com' with mean price 0.0, 4 impressions of adomain 'spider.gurugame.ai' with mean price 0.0, 5 impressions of adomain 'spinxgames.com' with mean price 0.0, 1 impressions of adomain 'stanfordinnanaheim.com' with mean price 0.0, 16 impressions of adomain 'starz.com' with mean price 0.1, 11 impressions of adomain 'statefarm.com' with mean price 0.3, 1 impressions of adomain 'stayburroak.com' with mean price 0.0, 1 impressions of adomain 'staycobblestone.com' with mean price 0.0, 1 impressions of adomain 'swissotelthebosphorus.com' with mean price 0.0, 1 impressions of adomain 'synxis.com' with mean price 0.0, 8 impressions of adomain 'talkingtomandfriends.com' with mean price 0.0, 1 impressions of adomain 'talkspace.com' with mean price 0.1, 1 impressions of adomain 'tamaracksunvalley.com' with mean price 0.0, 37 impressions of adomain 'tarpeyo.com' with mean price 0.1, 3 impressions of adomain 'tempursealy.com' with mean price 0.0, 78 impressions of adomain 'textnow.com' with mean price 0.0, 2 impressions of adomain 'theautopian.com' with mean price 0.4, 1 impressions of adomain 'thebeemanhotel.com' with mean price 0.0, 1 impressions of adomain 'theblackwell.com' with mean price 0.0, 1 impressions of adomain 'thebuckinghamclub.com' with mean price 0.0, 1 impressions of adomain 'thehotelcarmel.com' with mean price 0.0, 1 impressions of adomain 'thelancaster.com' with mean price 0.0, 1 impressions of adomain 'themeridianmiami.com' with mean price 0.0, 4 impressions of adomain 'thepurcompany.com' with mean price 0.0, 1 impressions of adomain 'therarotongan.com' with mean price 0.0, 1 impressions of adomain 'thescottresort.com' with mean price 0.0, 1 impressions of adomain 'thesofiahotel.com' with mean price 0.0, 1 impressions of adomain 'thumbage.co.kr' with mean price 0.0, 1 impressions of adomain 'tidelandscaribbean.com' with mean price 0.0, 2 impressions of adomain 'tiktok.com' with mean price 0.7, 1 impressions of adomain 'timberskauai.com' with mean price 0.0, 4 impressions of adomain 'tjx.com' with mean price 0.1, 1 impressions of adomain 'tolovanainn.com' with mean price 0.0, 2 impressions of adomain 'travelclick.com' with mean price 0.0, 1 impressions of adomain 'traveltexas.com' with mean price 0.0, 3 impressions of adomain 'tubitv.com' with mean price 0.9, 1 clicks of adomain 'tubitv.com', 1 impressions of adomain 'ultimatepetnutrition.com' with mean price 0.1, 5 impressions of adomain 'ultomiris.com' with mean price 0.0, 3 impressions of adomain 'unicostudio.co' with mean price 0.0, 1 clicks of adomain 'unicostudio.co', 1 impressions of adomain 'univinn.com' with mean price 0.0, 1 impressions of adomain 'valhalla-survival.com' with mean price 0.0, 7 impressions of adomain 'verbproducts.com' with mean price 0.0, 3 impressions of adomain 'victorallen.com' with mean price 0.0, 1 impressions of adomain 'vilagale.com' with mean price 0.0, 1 impressions of adomain 'visionworks.com' with mean price 0.0, 15 impressions of adomain 'vitastudio.ai' with mean price 0.0, 1 impressions of adomain 'vrbo.com' with mean price 0.1, 49 impressions of adomain 'walgreens.com' with mean price 0.7, 2 impressions of adomain 'walmart.com' with mean price 0.0, 3 impressions of adomain 'waterpik.com' with mean price 0.0, 3 impressions of adomain 'watersort.gurugame.ai' with mean price 0.0, 48 impressions of adomain 'weather.com' with mean price 0.0, 2 impressions of adomain 'wellsworthhotel.com' with mean price 0.0, 3 impressions of adomain 'willow.tv' with mean price 0.0, 4 impressions of adomain 'withyotta.com' with mean price 0.0, 8 impressions of adomain 'wooga.com' with mean price 0.1, 1 impressions of adomain 'wvstateparks.com' with mean price 0.0, 1 impressions of adomain 'wvtourism.com' with mean price 0.1, 6 impressions of adomain 'www.vitastudio.ai' with mean price 0.0, 4 impressions of adomain 'wyndhamhotels.com' with mean price 0.0, 1 impressions of adomain 'wyndhamnewportri.com' with mean price 0.0, 6 impressions of adomain 'zales.com' with mean price 0.1, 4 impressions of adomain 'zencolor.app' with mean price 0.0; 1 sessions in app 'spider.classic.solitaire.card.pgmaker', 19 ad_requests with mean bid_floor 23.1';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 7846;channel is 'USA/I/bidmachine/loppipoppi.ginrummy/False/1';time_since_click_in_hours is 7950;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.788977187852293;partition is 3057;segments is ['com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'loppipoppi.yatzy_apps_embeddings_similarity' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_apps_embeddings_similarity' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_40GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_500k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '8c8a12b8-bdcd-46da-8648-3783662d464b;uuid is '9817d150-1a99-40f6-8486-ed7039355dd3';bid_timestamp is '2025-01-05 2:24:33';device_id is '8c8a12b8-bdcd-46da-8648-3783662d464b';biddate is '2025-01-05';country is 'USA';app is 'com.yatzy.blitz.dice.roll.game';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '53af6b521720e1382fa2b6212ea3ec21';display_manager is 'bidmachine';raw_price is 27.3048161710317;target_cpi is 20.300763208102;campaign is 57720;creative_id is 229347;session_duration is 0 ;seller_name is 'Playdayy Technologies MAX';seller_id is 190;content_type is 'vi';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 14.579288;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 23 ;time_since_impression is 2279184 ;learning is 0 ;creative_theme is 'general';user_coefficient is 1.63;prior_theme_impressions_count is 23;prior_tag_clicks_count is 2 ;time_since_click is '2279157';hour is '2025-01-05 02:00:00+00:00';day_of_week is '6';os_version is 13;user_behavior_stats_in_past is '1 sessions in app 'bubble.shooter.cat.kitty.free', 1 ad_requests with mean bid_floor 7.1; 5 sessions in app 'com.DifLabs.Differences', 66 ad_requests with mean bid_floor 28.7; 4 sessions in app 'com.belkatechnologies.clockmaker', 17 ad_requests with mean bid_floor 3.6; 3 sessions in app 'com.chaos.infusion.battle', 39 ad_requests with mean bid_floor 0.8; 5 sessions in app 'com.citrusjoy.trojan', 26 ad_requests with mean bid_floor 3.2; 6 sessions in app 'com.flyingwhalegames.carout', 172 ad_requests with mean bid_floor 5.0, 1 impressions of adomain 'amazon.com' with mean price 0.1, 1 impressions of adomain 'lowes.com' with mean price 0.1; 1 sessions in app 'com.fortune.phrases.android', 7 ad_requests with mean bid_floor 2.9; 2 sessions in app 'com.fun.brain.game', 20 ad_requests with mean bid_floor 14.3; 17 sessions in app 'com.gamincat.jigsort', 191 ad_requests with mean bid_floor 13.5, 21 impressions of adomain 'adidas.com' with mean price 0.0, 1 impressions of adomain 'advanceamerica.net' with mean price 0.1, 1 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'jigsawscapes.com' with mean price 0.1, 1 impressions of adomain 'lobstermaniaslots.com' with mean price 0.1, 2 impressions of adomain 'meijer.com' with mean price 0.4, 1 impressions of adomain 'mobilesafetytech.com' with mean price 0.1, 1 impressions of adomain 'playducky.com' with mean price 0.2, 1 impressions of adomain 'playsimple.in' with mean price 0.0, 1 impressions of adomain 'www.vitastudio.ai' with mean price 0.1; 72 sessions in app 'com.gosub60.sol5', 972 ad_requests with mean bid_floor 6.3, 1 impressions of adomain 'amazon.com' with mean price 0.4, 1 impressions of adomain 'apartmentguide.com' with mean price 0.3, 6 impressions of adomain 'disneyplus.com' with mean price 0.2, 1 impressions of adomain 'flixchatter.net' with mean price 0.3, 2 impressions of adomain 'homedepot.com' with mean price 0.6, 2 impressions of adomain 'in.gov' with mean price 0.7, 1 impressions of adomain 'la-z-boy.com' with mean price 0.4, 2 impressions of adomain 'paramountplus.com' with mean price 0.3, 1 impressions of adomain 'poet.com' with mean price 0.5, 1 impressions of adomain 'sofi.com' with mean price 0.3, 2 impressions of adomain 'temu.com' with mean price 0.4, 1 impressions of adomain 'thisislivingwithcancer.com' with mean price 0.3; 3 sessions in app 'com.gsn.android.casino', 20 ad_requests with mean bid_floor 6.9; 6 sessions in app 'com.gsn.android.tripeaks', 75 ad_requests with mean bid_floor 4.0; 1 sessions in app 'com.huge.slots.casino.vegas.android.avidly', 7 ad_requests with mean bid_floor 74.3; 1 sessions in app 'com.jmsgame.jackpotmastercasino', 10 ad_requests with mean bid_floor 58.4; 2 sessions in app 'com.joyfox.game.bubblemania', 12 ad_requests with mean bid_floor 4.7; 6 sessions in app 'com.kidultlovin.royalsolitaire', 81 ad_requests with mean bid_floor 15.4, 1 impressions of adomain 'aesindiana.com' with mean price 0.2, 5 impressions of adomain 'allergan.com' with mean price 0.2, 3 impressions of adomain 'astrazeneca.com' with mean price 0.8, 2 impressions of adomain 'basf.com' with mean price 0.4, 1 impressions of adomain 'carnival.com' with mean price 0.2, 5 impressions of adomain 'cincinnatichildrens.org' with mean price 0.4, 1 impressions of adomain 'claconnect.com' with mean price 0.2, 2 impressions of adomain 'crunch.com' with mean price 0.2, 8 impressions of adomain 'dnb.com' with mean price 0.2, 4 impressions of adomain 'dramamine.com' with mean price 0.2, 3 impressions of adomain 'eliquis.bmscustomerconnect.com' with mean price 0.1, 1 impressions of adomain 'grammarly.com' with mean price 0.1, 2 impressions of adomain 'in.gov' with mean price 0.7, 1 impressions of adomain 'ingrezza.com' with mean price 0.2, 1 impressions of adomain 'iottechnews.com' with mean price 0.3, 7 impressions of adomain 'mccormick.com' with mean price 0.4, 1 impressions of adomain 'metamucil.com' with mean price 0.4, 2 impressions of adomain 'mondelezinternational.com' with mean price 0.3, 10 impressions of adomain 'nestle-watersna.com' with mean price 0.2, 1 impressions of adomain 'nuedextahcp.com' with mean price 0.2, 8 impressions of adomain 'nutramaxlabs.com' with mean price 0.3, 3 impressions of adomain 'operationsmile.org' with mean price 0.1, 2 impressions of adomain 'papamurphys.com' with mean price 0.4, 2 impressions of adomain 'paycom.com' with mean price 0.2, 1 impressions of adomain 'pennfoster.edu' with mean price 0.1, 1 impressions of adomain 'pvs.org' with mean price 3.4, 1 impressions of adomain 'rei.com' with mean price 0.5, 1 impressions of adomain 'samsclub.com' with mean price 0.7, 4 impressions of adomain 'strackandvantil.com' with mean price 0.2, 1 impressions of adomain 'subaru.com' with mean price 0.2, 3 impressions of adomain 'tezspire.com' with mean price 0.4, 3 impressions of adomain 'theratears.com' with mean price 0.4, 1 impressions of adomain 'thetradedesk.com' with mean price 0.3, 42 impressions of adomain 'walmart.com' with mean price 1.9, 11 impressions of adomain 'wellbizbrands.com' with mean price 0.2, 1 impressions of adomain 'zillow.com' with mean price 0.2; 7 sessions in app 'com.littlefinger.hop.run.blockyroad', 396 ad_requests with mean bid_floor 10.1; 1 sessions in app 'com.m.u', 74 ad_requests with mean bid_floor 14.0; 1 sessions in app 'com.maingame.newgame.tictactoe', 6 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.marketer.greenpass', 14 ad_requests with mean bid_floor 6.8; 1 sessions in app 'com.meeseva.bazaar', 21 ad_requests with mean bid_floor 5.3; 85 sessions in app 'com.mobilityware.MonopolySolitaire', 5211 ad_requests with mean bid_floor 27.3, 2 impressions of adomain 'playrix.com' with mean price 35.0, 4 clicks of adomain 'playtika.com', 11 impressions of adomain 'playtika.com' with mean price 28.2, 1 impressions of adomain 'shein.com' with mean price 14.1; 4 sessions in app 'com.mystery.hidden.objects.find.clue.puzzle.games.free', 106 ad_requests with mean bid_floor 2.6, 4 impressions of adomain 'adidas.com' with mean price 0.0, 1 impressions of adomain 'amazon.com' with mean price 0.1, 1 impressions of adomain 'fetchrewards.com' with mean price 0.0, 1 impressions of adomain 'lowes.com' with mean price 0.1, 1 impressions of adomain 'nutrafol.com' with mean price 0.1, 1 impressions of adomain 'progressive.com' with mean price 0.2, 1 impressions of adomain 'starbucks.com' with mean price 0.0, 1 impressions of adomain 'www.vitastudio.ai' with mean price 0.1; 1 sessions in app 'com.newleaf.app.android.victor', 3 ad_requests with mean bid_floor 132.5; 1 sessions in app 'com.peoplefun.wordcross', 1 ad_requests with mean bid_floor 5.7; 1 sessions in app 'com.pieyel.scrabble', 6 ad_requests with mean bid_floor 0.3; 19 sessions in app 'com.rikkigames.solsuite', 1220 ad_requests with mean bid_floor 117.9, 1 impressions of adomain 'bingoparty.com' with mean price 0.2, 1 impressions of adomain 'bw.edu' with mean price 1.7, 1 impressions of adomain 'disneyplus.com' with mean price 0.2, 1 impressions of adomain 'jigsawscapes.com' with mean price 0.2, 5 impressions of adomain 'productmadness.com' with mean price 0.3, 3 impressions of adomain 'textnow.com' with mean price 0.2; 1 sessions in app 'com.slots.free.vegas.casino.jackpotland', 8 ad_requests with mean bid_floor 73.0; 1 sessions in app 'com.thegamerszone.zummaroyal', 1 ad_requests with mean bid_floor 0.0; 58 sessions in app 'com.traffic.no.way.out', 2697 ad_requests with mean bid_floor 4.8, 32 impressions of adomain 'advanceamerica.net' with mean price 0.3, 2 impressions of adomain 'afi.org' with mean price 0.8, 60 impressions of adomain 'amazon.com' with mean price 0.4, 1 impressions of adomain 'apartmentguide.com' with mean price 0.2, 6 impressions of adomain 'bausch.com' with mean price 0.2, 1 impressions of adomain 'bidease.com_101931' with mean price 0.2, 4 impressions of adomain 'bitybbq.com' with mean price 0.3, 3 impressions of adomain 'carhartt.com' with mean price 0.2, 2 impressions of adomain 'carnival.com' with mean price 0.2, 1 impressions of adomain 'chooseyou.com' with mean price 0.8, 8 impressions of adomain 'covergirl.com' with mean price 0.2, 1 impressions of adomain 'csrxp.org' with mean price 0.6, 3 impressions of adomain 'davidoffgeneva.com' with mean price 0.2, 1 impressions of adomain 'deliveryourfuture.org' with mean price 0.8, 1 impressions of adomain 'depend.com' with mean price 0.1, 2 impressions of adomain 'discovery.com' with mean price 0.2, 1 impressions of adomain 'dreyersgrandicecream.com' with mean price 0.5, 15 impressions of adomain 'exceleratetrucks.com' with mean price 0.3, 2 impressions of adomain 'firstib.com' with mean price 0.5, 1 impressions of adomain 'funko.com' with mean price 0.1, 1 impressions of adomain 'goldencorral.com' with mean price 0.2, 16 impressions of adomain 'haleon.com' with mean price 0.2, 33 impressions of adomain 'handsoffmyrewards.com' with mean price 0.8, 1 impressions of adomain 'homes.com' with mean price 0.0, 2 impressions of adomain 'homespotter.com' with mean price 0.5, 4 impressions of adomain 'honda.com' with mean price 0.2, 2 impressions of adomain 'hoosier.aaa.com' with mean price 0.2, 2 impressions of adomain 'huggies.com' with mean price 0.2, 3 impressions of adomain 'in.gov' with mean price 0.8, 2 impressions of adomain 'ioplus.link' with mean price 0.3, 2 impressions of adomain 'iuhealth.org' with mean price 0.8, 2 impressions of adomain 'koorsen.com' with mean price 0.1, 2 impressions of adomain 'la-z-boy.com' with mean price 0.1, 1 impressions of adomain 'lowes.com' with mean price 0.1, 1 impressions of adomain 'matt116.space' with mean price 0.1, 4 impressions of adomain 'mdlive.com' with mean price 5.4, 3 impressions of adomain 'megabankerrush.com' with mean price 0.8, 10 impressions of adomain 'meijer.com' with mean price 1.3, 2 impressions of adomain 'nestleusa.com' with mean price 0.2, 1 impressions of adomain 'newellbrands.com' with mean price 0.1, 3 impressions of adomain 'newpub.co/spades' with mean price 78.1, 2 clicks of adomain 'newpub.co/spades', 2 impressions of adomain 'newvisioncomm.com' with mean price 0.3, 1 impressions of adomain 'nordicnaturals.com' with mean price 0.1, 4 impressions of adomain 'nubeqa-us.com' with mean price 1.2, 2 impressions of adomain 'nutrafol.com' with mean price 0.2, 1 impressions of adomain 'pcmanet.org' with mean price 1.5, 1 impressions of adomain 'pepsi.com' with mean price 0.2, 1 impressions of adomain 'pepto-bismol.com' with mean price 0.1, 1 impressions of adomain 'philips.com' with mean price 0.1, 1 clicks of adomain 'playtowingames.net', 2 impressions of adomain 'playtowingames.net' with mean price 21.5, 2 impressions of adomain 'poise.com' with mean price 0.2, 3 impressions of adomain 'samsclub.com' with mean price 0.5, 1 impressions of adomain 'schneiderjobs.com' with mean price 0.5, 1 impressions of adomain 'smuckers.com' with mean price 0.2, 2 impressions of adomain 'sourcegraph.com' with mean price 0.7, 3 impressions of adomain 'starz.com' with mean price 0.2, 3 impressions of adomain 'syb.com' with mean price 0.3, 2 impressions of adomain 'technify.vn' with mean price 0.3, 2 impressions of adomain 'tempursealy.com' with mean price 0.2, 1 impressions of adomain 'temu.com' with mean price 0.2, 1 impressions of adomain 'textnow.com' with mean price 0.1, 5 impressions of adomain 'thehonestkitchen.com' with mean price 0.2, 1 impressions of adomain 'tiktok.com' with mean price 2.1, 1 impressions of adomain 'toppers.ca' with mean price 0.5, 5 impressions of adomain 'torkusa.com' with mean price 0.2, 1 impressions of adomain 'vanhawkroofing.com' with mean price 0.2, 1 impressions of adomain 'walmart.com' with mean price 0.1, 3 impressions of adomain 'yourcyberdefensehq.com' with mean price 0.0; 2 sessions in app 'com.trivia.knowledgeispower', 21 ad_requests with mean bid_floor 5.6; 1 sessions in app 'com.vegas.casino.free.lucky.bonus.jackpot.dragon.slots', 34 ad_requests with mean bid_floor 4.2, 1 impressions of adomain 'boostmobile.com' with mean price 0.6; 2 sessions in app 'com.winning.jackpot.slots.casino.mania.slotmachines.free', 13 ad_requests with mean bid_floor 25.1; 1 sessions in app 'com.wordgame.words.connect', 1 ad_requests with mean bid_floor 8.9; 26 sessions in app 'com.yatzy.blitz.dice.roll.game', 597 ad_requests with mean bid_floor 3.7, 1 impressions of adomain 'amazon.com' with mean price 0.1, 2 impressions of adomain 'bitybbq.com' with mean price 0.4, 1 impressions of adomain 'disneyplus.com' with mean price 0.1, 1 impressions of adomain 'ista-in.org' with mean price 0.3, 4 impressions of adomain 'madrigalpharma.com' with mean price 1.0, 2 impressions of adomain 'meijer.com' with mean price 1.6, 1 impressions of adomain 'paramountplus.com' with mean price 0.3; 1 sessions in app 'com.zentertain.doublexcasino', 1 ad_requests with mean bid_floor 1.4; 4 sessions in app 'com.zimad.spades', 10 ad_requests with mean bid_floor 0.0; 66 sessions in app 'free.puzzle.game.spot.the.difference', 213 ad_requests with mean bid_floor 0.0; 1 sessions in app 'house.of.fortune.slots.casino.free.games', 5 ad_requests with mean bid_floor 2.1; 1 sessions in app 'in.playsimple.tripcross', 2 ad_requests with mean bid_floor 20.5; 1 sessions in app 'in.playsimple.wordsearch', 1 ad_requests with mean bid_floor 10.3; 3 sessions in app 'in.playsimple.wordtrip', 9 ad_requests with mean bid_floor 26.8; 8 sessions in app 'jackpotboom.slots.casino.vegas.free.android', 74 ad_requests with mean bid_floor 4.2; 1 sessions in app 'kidultlovin.word.zen', 1 ad_requests with mean bid_floor 9.3; 1 sessions in app 'live.party.bingo.free.vegas.online.jackpot.casino.game', 12 ad_requests with mean bid_floor 28.9; 24 sessions in app 'net.peakgames.ginrummyplus', 274 ad_requests with mean bid_floor 44.2; 6 sessions in app 'solitaire.classic.hungrystudio.free.klondike.card.patience', 94 ad_requests with mean bid_floor 2.5, 6 impressions of adomain 'adidas.com' with mean price 0.1, 2 impressions of adomain 'ads.netapop.com' with mean price 0.2, 1 impressions of adomain 'benjaminone.com' with mean price 0.1, 2 impressions of adomain 'disneyplus.com' with mean price 0.1, 1 impressions of adomain 'doordash.com' with mean price 0.1, 2 impressions of adomain 'ksg.com' with mean price 0.1, 1 impressions of adomain 'lowes.com' with mean price 0.1, 1 impressions of adomain 'nubeqa-us.com' with mean price 1.2, 5 impressions of adomain 'progressive.com' with mean price 0.2, 2 impressions of adomain 'wooga.com' with mean price 0.0';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 633;channel is 'USA/V/bidmachine/com.yatzy.blitz.dice.roll.game/False/190';time_since_click_in_hours is 633;fast_imp_12h is 2;fast_click_2h is 0;rnd is 0.315255395226188;partition is 3356;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_100k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'and.brainworks.nummatch_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPI_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_500k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V3_500k' 'loppipoppi.dominoes_retargeting_Android_CPA(126)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2000k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V5_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.murka.scatterslots_Android_CPI_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_500k' 'com.ballytechnologies.f88_Android_CPI_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V4_2mln' 'com.pixel.art.coloring.color.number_Android_CPA(m_pics_finished_5)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.murka.scatterslots_apps_embeddings_similarity' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.koolgames.bubblepopper_Android_CPA(dc_4level_start_befored8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'bloom_com.blackout.spades_USA_7d' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_100k' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_100k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_Appgrowth_New_100k_11_10_2024' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_MMP_Light_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_500k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V4_500k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'aa9e431b-564e-4dff-95de-e9df63a28b32;uuid is '94b316e5-6c09-413e-8aa6-53d45c1c8d4e';bid_timestamp is '2025-02-05 5:55:50';device_id is 'aa9e431b-564e-4dff-95de-e9df63a28b32';biddate is '2025-02-05';country is 'USA';app is 'com.ADB.AnimalDashBound.Dragon.flying';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'chartboost-android-sdk';raw_price is 83.4786326801966;target_cpi is 1.5;campaign is 58266;creative_id is 229286;session_duration is 10 ;seller_name is 'Chartboost SSP';seller_id is 98;content_type is 'ie';bid_floor is 17.2356 ;min_floor is 17.2356 ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 3 ;time_since_impression is 750247 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 5.62;prior_theme_impressions_count is 3;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2025-02-05 05:00:00+00:00';day_of_week is '2';os_version is 13;user_behavior_stats_in_past is '3 sessions in app 'and.brainworks.sortgoods', 4 ad_requests with mean bid_floor 0.0; 6 sessions in app 'art.master.puzzle', 76 ad_requests with mean bid_floor 5.9, 4 impressions of adomain 'amazon.com' with mean price 0.5, 1 impressions of adomain 'naturesbakery.com' with mean price 0.2, 1 impressions of adomain 'woodmenlife.com' with mean price 1.3; 1 sessions in app 'art.puzzle.games.jigsaw.coloring.free.game', 5 ad_requests with mean bid_floor 1.1, 1 impressions of adomain 'hhs.gov' with mean price 0.2; 2 sessions in app 'block.matching.puzzle.games', 12 ad_requests with mean bid_floor 1.9; 1 sessions in app 'cats.goods.sort.sorting.games', 31 ad_requests with mean bid_floor 81.6, 2 impressions of adomain 'amazon.com' with mean price 0.2, 2 impressions of adomain 'depend.com' with mean price 0.2, 1 impressions of adomain 'wkkellogg.com' with mean price 0.2; 1 sessions in app 'cc.bubble.adventure', 41 ad_requests with mean bid_floor 3.3; 1 sessions in app 'cc.bubble.family', 27 ad_requests with mean bid_floor 2.4; 4 sessions in app 'com.ADB.AnimalDashBound.Dragon.flying', 474 ad_requests with mean bid_floor 16.6; 1 sessions in app 'com.RastleksGames.TheShootout', 8 ad_requests with mean bid_floor 0.3; 2 sessions in app 'com.abi.busjam.sortpuzzle', 27 ad_requests with mean bid_floor 4.0, 2 impressions of adomain 'lindertt.com' with mean price 0.3, 4 impressions of adomain 'mondelezinternational.com' with mean price 0.4, 3 impressions of adomain 'progressive.com' with mean price 0.7, 1 impressions of adomain 'pull-ups.com' with mean price 0.4, 1 impressions of adomain 'stonyfield.com' with mean price 0.4, 4 impressions of adomain 'thecloroxcompany.com' with mean price 0.5, 1 impressions of adomain 'tysonfoods.com' with mean price 0.6, 2 impressions of adomain 'velphoro.us' with mean price 0.4, 2 impressions of adomain 'workoutanytime.com' with mean price 0.6; 1 sessions in app 'com.abi.packing.rush', 5 ad_requests with mean bid_floor 4.5; 4 sessions in app 'com.aws.android', 0 ad_requests with mean bid_floor 0.0, 1 impressions of adomain 'Sublocade.com' with mean price 1.2, 2 impressions of adomain 'ads.innovativeadserver.com' with mean price 4.7, 1 impressions of adomain 'paintbynumber.app' with mean price 0.7; 1 sessions in app 'com.bbumgames.spadesroyale', 12 ad_requests with mean bid_floor 3.1; 2 sessions in app 'com.bg.shooting.cs.contractsniper', 11 ad_requests with mean bid_floor 2.4; 1 sessions in app 'com.bigcake.android.solitairefish', 5 ad_requests with mean bid_floor 18.1; 2 sessions in app 'com.block.game.jigsaw.puzzles', 40 ad_requests with mean bid_floor 20.7; 1 sessions in app 'com.bonnie.trafficescape', 7 ad_requests with mean bid_floor 0.7, 1 impressions of adomain 'poise.com' with mean price 0.2; 1 sessions in app 'com.brames.car.jam.puzzle.game.color.sort', 38 ad_requests with mean bid_floor 3.9, 7 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'missionrockresidential.com' with mean price 1.4; 3 sessions in app 'com.bus.fever.car.parking.jam.color.match3d.puzzle.games', 22 ad_requests with mean bid_floor 2.7; 3 sessions in app 'com.catbus.puzzle.escape.mp', 42 ad_requests with mean bid_floor 3.8; 3 sessions in app 'com.chaos.infusion.battle', 67 ad_requests with mean bid_floor 5.5, 1 impressions of adomain 'amazon.com' with mean price 0.1, 1 impressions of adomain 'chumbacasino.com' with mean price 0.1, 1 impressions of adomain 'naturesbakery.com' with mean price 0.1, 1 impressions of adomain 'subaru.com' with mean price 0.2; 2 sessions in app 'com.clarkstudio.screw.an.ns', 9 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.color.busfrenzy', 12 ad_requests with mean bid_floor 3.2; 1 sessions in app 'com.color.cube.jam', 22 ad_requests with mean bid_floor 6.8, 1 impressions of adomain 'everlycharlotte.com' with mean price 0.8, 1 impressions of adomain 'hrblock.com' with mean price 0.7, 1 impressions of adomain 'livehawkinspress.com' with mean price 1.2, 1 impressions of adomain 'novelmallardcreek.com' with mean price 0.8; 2 sessions in app 'com.color.juice.jam', 18 ad_requests with mean bid_floor 6.1; 3 sessions in app 'com.dg.puzzlebrothers.mahjong.secretelvenjourney', 4 ad_requests with mean bid_floor 0.0; 3 sessions in app 'com.easybrain.hidden.spots', 160 ad_requests with mean bid_floor 370.0, 1 impressions of adomain 'alenusa.com' with mean price 1.4, 4 impressions of adomain 'amazon.com' with mean price 1.1, 2 impressions of adomain 'depend.com' with mean price 0.9, 2 impressions of adomain 'dollargeneral.com' with mean price 0.6, 1 impressions of adomain 'libtayo.com' with mean price 0.8, 2 impressions of adomain 'metronet.com' with mean price 1.0, 1 impressions of adomain 'paxlovid.com' with mean price 1.0, 1 impressions of adomain 'tysonfoods.com' with mean price 0.7, 3 impressions of adomain 'voqueznapro.com' with mean price 1.9, 1 impressions of adomain 'wawa.com' with mean price 1.0, 1 impressions of adomain 'xifaxan.com' with mean price 2.0; 2 sessions in app 'com.econogames.bible.wordsearch.gp', 12 ad_requests with mean bid_floor 2.1; 3 sessions in app 'com.fc.goods.sort.matching.puzzle.triplemaster', 43 ad_requests with mean bid_floor 2.6, 1 impressions of adomain 'adidas.com' with mean price 0.3; 1 sessions in app 'com.fc.oz.closet.goods.match.triple.sorting.master', 8 ad_requests with mean bid_floor 1.3; 4 sessions in app 'com.feelcrafters.buspuzzle', 26 ad_requests with mean bid_floor 2.3; 1 sessions in app 'com.freeplaysultanov.shootit', 15 ad_requests with mean bid_floor 4.2; 10 sessions in app 'com.funzilla.triple.goods', 80 ad_requests with mean bid_floor 1.9; 3 sessions in app 'com.game.paint.sort', 34 ad_requests with mean bid_floor 3.0; 2 sessions in app 'com.gamepie.airpolice', 16 ad_requests with mean bid_floor 805.3; 5 sessions in app 'com.gfs.screw.tile.puzzle.twist', 65 ad_requests with mean bid_floor 36.4; 4 sessions in app 'com.gnarlygamestudio.agenthunt', 48 ad_requests with mean bid_floor 37.3, 1 impressions of adomain 'adidas.com' with mean price 0.1, 1 impressions of adomain 'disneyplus.com' with mean price 0.1, 1 impressions of adomain 'jigsaw.puzzle.game' with mean price 0.0, 1 impressions of adomain 'www.learnings.ai' with mean price 0.1; 3 sessions in app 'com.goods.master3d.triple.puzzle', 19 ad_requests with mean bid_floor 38.6; 1 sessions in app 'com.goods.match3d', 4 ad_requests with mean bid_floor 5.0; 1 sessions in app 'com.histudiogames.wordcarnivalg', 12 ad_requests with mean bid_floor 2.9; 1 sessions in app 'com.hitappsgames.cozysort', 23 ad_requests with mean bid_floor 5.1; 2 sessions in app 'com.hotplay.screwpin', 22 ad_requests with mean bid_floor 20.0; 8 sessions in app 'com.ig.goods.jam', 56 ad_requests with mean bid_floor 0.7, 1 impressions of adomain 'amazon.com' with mean price 0.0, 2 impressions of adomain 'audible.com' with mean price 0.1, 19 impressions of adomain 'cadillac.com' with mean price 0.0, 1 impressions of adomain 'callapp.com' with mean price 0.1, 1 impressions of adomain 'cbsinteractive.com' with mean price 0.1, 1 impressions of adomain 'crazymaplestudios.com' with mean price 0.0, 2 impressions of adomain 'crossmath.gurugame.ai' with mean price 0.1, 1 impressions of adomain 'crypto.com' with mean price 0.0, 4 impressions of adomain 'dramabox.com' with mean price 0.0, 1 impressions of adomain 'espnbet.com' with mean price 0.0, 2 impressions of adomain 'flo.health' with mean price 0.0, 2 impressions of adomain 'home.treeplla.com' with mean price 0.0, 1 impressions of adomain 'iheart.com' with mean price 0.0, 1 impressions of adomain 'instacart.com' with mean price 0.0, 2 impressions of adomain 'jigsawscapes.com' with mean price 0.3, 1 impressions of adomain 'kashkick.com' with mean price 0.0, 3 impressions of adomain 'learnings.ai' with mean price 0.1, 1 impressions of adomain 'legends.ninetwentygames.com' with mean price 0.0, 3 impressions of adomain 'm2blocks.gurugame.ai' with mean price 0.0, 2 impressions of adomain 'mistplay.com' with mean price 0.0, 2 impressions of adomain 'mobilesafetytech.com' with mean price 0.0, 1 impressions of adomain 'mobilityware.com' with mean price 0.0, 3 impressions of adomain 'playsimple.in' with mean price 0.0, 1 impressions of adomain 'playtika.com' with mean price 0.0, 6 impressions of adomain 'podcast.com' with mean price 0.0, 3 impressions of adomain 'roblox.com' with mean price 0.0, 1 impressions of adomain 'scopely.com' with mean price 0.1, 1 impressions of adomain 'self.inc' with mean price 0.0, 1 impressions of adomain 'textnow.com' with mean price 0.0, 2 impressions of adomain 'vitastudio.ai' with mean price 0.1, 3 impressions of adomain 'wooga.com' with mean price 0.0, 4 impressions of adomain 'youyungames.com' with mean price 0.1, 5 impressions of adomain 'zencolor.app' with mean price 0.1; 1 sessions in app 'com.ig.screwdom', 17 ad_requests with mean bid_floor 6.8; 1 sessions in app 'com.insbraingames.peacetile.gp', 5 ad_requests with mean bid_floor 35.0; 1 sessions in app 'com.intensedev.biblesolitaire.gp', 16 ad_requests with mean bid_floor 2.1; 1 sessions in app 'com.ixdg.uc.hexa.out', 50 ad_requests with mean bid_floor 3.7; 3 sessions in app 'com.match.puzzle.happymatch3d', 23 ad_requests with mean bid_floor 7.1; 1 sessions in app 'com.matryoshka.cookinglive', 5 ad_requests with mean bid_floor 1.1; 1 sessions in app 'com.ml.goods.tidy.triple.puzzle.ddd', 15 ad_requests with mean bid_floor 6.1; 1 sessions in app 'com.music.game.dancing.hair.beat.race', 27 ad_requests with mean bid_floor 8.8; 1 sessions in app 'com.newstory.FindJourney', 9 ad_requests with mean bid_floor 1.2; 2 sessions in app 'com.niklas.fpsdefense', 31 ad_requests with mean bid_floor 11.4; 4 sessions in app 'com.no1ornothing.bloom.tile.match.puzzle', 55 ad_requests with mean bid_floor 3.6; 11 sessions in app 'com.oakever.tiletrip', 189 ad_requests with mean bid_floor 15.4, 1 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'depend.com' with mean price 0.5, 1 impressions of adomain 'iottechnews.com' with mean price 0.3, 1 impressions of adomain 'orgovyx.com' with mean price 0.4, 1 impressions of adomain 'paxlovid.com' with mean price 0.7, 1 impressions of adomain 'velphoro.us' with mean price 0.6; 3 sessions in app 'com.ow.farmescape', 51 ad_requests with mean bid_floor 10.3; 1 sessions in app 'com.owmc.farmjamanimalfun', 3 ad_requests with mean bid_floor 1.8; 6 sessions in app 'com.play.funny.game.earn.rewards', 187 ad_requests with mean bid_floor 4.5; 8 sessions in app 'com.puf.lightbulbjam', 118 ad_requests with mean bid_floor 4.6; 1 sessions in app 'com.rescue.agent', 7 ad_requests with mean bid_floor 347.1; 2 sessions in app 'com.screw.bolt.ocean.match.fish.game', 37 ad_requests with mean bid_floor 1.8, 4 impressions of adomain 'amazon.com' with mean price 0.2; 3 sessions in app 'com.screw.puzzle.family', 42 ad_requests with mean bid_floor 2.3; 3 sessions in app 'com.screw.solitaire.puzzle.pin.jam.wood.nuts.word.match', 76 ad_requests with mean bid_floor 4.7, 2 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'disneyplus.com' with mean price 0.3, 2 impressions of adomain 'zencolor.app' with mean price 0.2; 2 sessions in app 'com.sohi.screw.gp', 14 ad_requests with mean bid_floor 5.5; 1 sessions in app 'com.solitaire.patience.klondike.classic.card.games', 7 ad_requests with mean bid_floor 0.9; 1 sessions in app 'com.sorting.games.match3d.goods.triple.puzzle', 17 ad_requests with mean bid_floor 1.9, 6 impressions of adomain 'adidas.com' with mean price 0.1; 3 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 38 ad_requests with mean bid_floor 8.9, 1 impressions of adomain 'madrigalpharma.com' with mean price 2.3; 5 sessions in app 'com.spx.goodsort.triplematch.gp', 19 ad_requests with mean bid_floor 3.7; 1 sessions in app 'com.tile.box.threematch', 2 ad_requests with mean bid_floor 2.6; 3 sessions in app 'com.tile.match.puzzle.master', 42 ad_requests with mean bid_floor 4.8; 4 sessions in app 'com.tile.town.puzzle.master.match', 48 ad_requests with mean bid_floor 3.3; 9 sessions in app 'com.tripledot.spades', 155 ad_requests with mean bid_floor 4.7, 1 impressions of adomain 'alignprobiotics.com' with mean price 0.5, 5 impressions of adomain 'beiersdorf.com' with mean price 0.6, 10 impressions of adomain 'benmynattnissan.com' with mean price 0.6, 1 impressions of adomain 'briviact.com' with mean price 0.5, 1 impressions of adomain 'coca-cola.com' with mean price 0.3, 2 impressions of adomain 'depend.com' with mean price 0.7, 2 impressions of adomain 'fcticlassaction.com' with mean price 0.7, 1 impressions of adomain 'generalmills.com' with mean price 2.1, 1 impressions of adomain 'hillspet.com' with mean price 0.3, 1 impressions of adomain 'lawyernc.com' with mean price 0.7, 1 impressions of adomain 'libtayo.com' with mean price 0.5, 1 impressions of adomain 'mccormick.com' with mean price 0.5, 1 impressions of adomain 'metronet.com' with mean price 1.1, 1 impressions of adomain 'mondelezinternational.com' with mean price 0.4, 1 impressions of adomain 'ocrevus.com' with mean price 1.8, 1 impressions of adomain 'parkwayford.com' with mean price 0.6, 2 impressions of adomain 'progressive.com' with mean price 0.9, 2 impressions of adomain 'stonyfield.com' with mean price 0.5, 1 impressions of adomain 'wawa.com' with mean price 0.7, 1 impressions of adomain 'wkkellogg.com' with mean price 0.3, 3 impressions of adomain 'zavzpret.com' with mean price 0.5; 2 sessions in app 'com.tripledot.woodoku', 12 ad_requests with mean bid_floor 5.1; 1 sessions in app 'com.twinklegames.crazybus', 4 ad_requests with mean bid_floor 5.4; 2 sessions in app 'com.twinklegames.happyscrew', 15 ad_requests with mean bid_floor 5.1; 4 sessions in app 'com.uc.capybara', 38 ad_requests with mean bid_floor 2.0; 3 sessions in app 'com.unicostudio.wordassociation', 22 ad_requests with mean bid_floor 1.5; 2 sessions in app 'com.unscrew.jam.puzzle.nuts.bolts', 24 ad_requests with mean bid_floor 7.4, 1 impressions of adomain 'disneyplus.com' with mean price 0.3; 6 sessions in app 'com.wildcard.classicspades', 64 ad_requests with mean bid_floor 4.0, 1 impressions of adomain 'amazon.com' with mean price 0.3; 7 sessions in app 'com.wildcard.spadespop', 204 ad_requests with mean bid_floor 5.8; 1 sessions in app 'com.ygnn.ropejamtanglesort', 4 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.yolo.hiddenobjects', 6 ad_requests with mean bid_floor 1.0, 1 impressions of adomain 'adidas.com' with mean price 0.2, 1 impressions of adomain 'wkkellogg.com' with mean price 0.1; 5 sessions in app 'com.zimad.art.puzzles', 27 ad_requests with mean bid_floor 4.6; 1 sessions in app 'com.zm.watersort', 19 ad_requests with mean bid_floor 7.3; 2 sessions in app 'goods.master3d.match.puzzle', 12 ad_requests with mean bid_floor 9.0; 1 sessions in app 'ig.com.boat.jam', 18 ad_requests with mean bid_floor 0.0; 1 sessions in app 'in.playsimple.tripcross', 8 ad_requests with mean bid_floor 4.0; 2 sessions in app 'in.playsimple.triple.tile.matchgame.pair.three.puzzle.object.royale', 20 ad_requests with mean bid_floor 4.7; 2 sessions in app 'in.playsimple.wordtrip', 5 ad_requests with mean bid_floor 20.7; 4 sessions in app 'jp.co.goodroid.hyper.eggmania', 37 ad_requests with mean bid_floor 0.8; 1 sessions in app 'jp.co.goodroid.hyper.nutnboltmania', 17 ad_requests with mean bid_floor 2.8; 1 sessions in app 'jp.co.goodroid.hyper.puzzle.clothesmania', 7 ad_requests with mean bid_floor 2.7; 2 sessions in app 'jp.co.goodroid.hyper.sortpuzzle.chain', 13 ad_requests with mean bid_floor 2.3, 33 impressions of adomain 'amazon.com' with mean price 0.5, 1 impressions of adomain 'belka-games.com' with mean price 0.2, 1 impressions of adomain 'm2blocks.gurugame.ai' with mean price 0.2, 1 impressions of adomain 'paintbynumber.app' with mean price 0.3, 1 impressions of adomain 'solitaire.gurugame.ai' with mean price 0.3; 1 sessions in app 'jp.co.goodroid.hyper.sortpuzzle.cup', 15 ad_requests with mean bid_floor 5.9, 1 impressions of adomain 'audible.com' with mean price 0.1, 1 impressions of adomain 'belka-games.com' with mean price 0.1, 1 impressions of adomain 'carry1st.com' with mean price 0.1, 1 impressions of adomain 'fetchrewards.com' with mean price 0.0, 1 impressions of adomain 'help.supercellsupport.com' with mean price 0.0, 1 impressions of adomain 'hystlerunn.com' with mean price 0.1, 1 impressions of adomain 'jigsawscapes.com' with mean price 0.1, 1 impressions of adomain 'kashkick.com' with mean price 0.0, 2 impressions of adomain 'learnings.ai' with mean price 0.1, 1 impressions of adomain 'learnings.com.cn' with mean price 0.1, 3 impressions of adomain 'playsimple.in' with mean price 0.1, 1 impressions of adomain 'solitaire.gurugame.ai' with mean price 0.1, 2 impressions of adomain 'vitastudio.ai' with mean price 0.1, 1 impressions of adomain 'zencolor.app' with mean price 0.1; 1 sessions in app 'nuts.sort.bolts.nut.color.game.free.screw.puzzle', 6 ad_requests with mean bid_floor 2.3; 2 sessions in app 'org.smapps.screw', 15 ad_requests with mean bid_floor 4.7; 1 sessions in app 'org.smapps.sort', 5 ad_requests with mean bid_floor 4.7; 3 sessions in app 'screw.bolts.match3.nuts.puzzle.games', 7 ad_requests with mean bid_floor 79.4; 1 sessions in app 'screw.nuts.jam.pin.puzzle', 15 ad_requests with mean bid_floor 7.4';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 208;channel is 'USA/I/chartboost-android-sdk/com.ADB.AnimalDashBound.Dragon.flying/False/98';time_since_click_in_hours is 0;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.534130845555605;partition is 2470;segments is ['bloom_com.bbumgames.spadesroyale_USA_1d' 'closet.match.pair.matching.games_Android_CPA(day_2_start)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'closet.match.pair.matching.games_Android_CPA(level_2)_abdoul_V4_500k' 'net.supertreat.solitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_100k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPA(client_ad_revenue)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V6_2000k' 'closet.match.pair.matching.games_Android_CPA(level_3)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPA(client_ad_revenue)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'closet.match.pair.matching.games_Android_CPA(level_3)_abdoul_V6_500k' 'loppipoppi.numbermatch_retargeting_Android_CPA(104)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k_rnd_A' 'com.vitastudio.mahjong_Android_CPA(af_app_opened)_abdoul_V6_2000k' 'com.partyup.blockjam_apps_embeddings_similarity' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_competitors_BM_305k_30_01_2025' 'closet.match.pair.matching.games_Android_CPI_abdoul_V6_2000k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V4_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_100k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_AG_100k_21_12_2024' 'and.lihuhu.findmatch_Android_CPI_abdoul_V6_2000k' 'com.block.juggle_Android_CPA(s_custom1_revenue)_abdoul_V4_500k' 'com.ttterbagames.businesssimulator_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V6_500k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_competitors_BM_adrequests_470k_29_01_2025' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_MMP_100k_21_12_2024' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_retargeting_Android_CPA(145)_abdoul_V4_2000k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V6_2000k' 'closet.match.pair.matching.games_Android_CPA(ag_retention_d7)_abdoul_V6_500k' 'closet.match.pair.matching.games_Android_CPA(day_2_start)_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_500k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'closet.match.pair.matching.games_Android_CPA(day_2_start)_abdoul_V6_500k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V6_500k' 'com.aaafun.watersort_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V6_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2000k' 'com.ttterbagames.businesssimulator_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V4_2000k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_100k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_500k' 'closet.match.pair.matching.games_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'and.brainworks.nummatch_Android_CPI_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPA(client_ad_revenue)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.vitastudio.mahjong_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.partyup.blockjam_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.block.juggle_Android_CPA(s_custom7_revenue)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.block.juggle_Android_CPA(s_custom7_revenue)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'closet.match.pair.matching.games_Android_CPA(level_2)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'closet.match.pair.matching.games_Android_CPA(level_2)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V4_100k' 'closet.match.pair.matching.games_Android_CPA(level_2)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'closet.match.pair.matching.games_Android_CPA(level_2)_abdoul_V6_2000k' 'closet.match.pair.matching.games_Android_CPA(level_3)_abdoul_V6_100k' 'closet.match.pair.matching.games_Android_CPA(client_ad_revenue)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V4_100k' 'com.aaafun.watersort_Android_CPI_abdoul_V6_2000k' 'closet.match.pair.matching.games_Android_CPA(level_2)_abdoul_V6_100k' 'com.aaafun.watersort_Android_CPI_abdoul_V6_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_2000k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_competitors_BM_450k_29_01_2025' 'closet.match.pair.matching.games_Android_CPA(level_3)_abdoul_V4_2000k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_2000k' 'com.aaafun.watersort_Android_CPI_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_100k' 'com.block.juggle_Android_CPA(s_custom1_revenue)_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPA(level_3)_abdoul_V4_500k' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V7_HYP3_AG_100k_01_25_2025' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_100k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V7_LOW_IMP_HIGH_PRICE_AG_100k_01_31_2025' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_100k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_100k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'loppipoppi.numbermatch_retargeting_Android_CPA(104)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'closet.match.pair.matching.games_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V7_UNKNOWN_PRICE_AG_100k_01_25_2025' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_AG_100k_01_08_2025' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'closet.match.pair.matching.games_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'net.supertreat.solitaire_Android_CPI_abdoul_V6_500k' 'loppipoppi.numbermatch_retargeting_Android_CPA(104)_abdoul_V6_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V7_HYP1_AG_50k_01_25_2025' 'com.newpubco.spades_Android_CPI(install)_abdoul_V7_HYP1_AG_100k_01_25_2025' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V6_500k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPA(day_2_start)_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k' 'closet.match.pair.matching.games_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '68df55b2-4007-456f-a497-5a413ebc13ff;uuid is 'a88b4496-9360-43bd-8ca3-a9a272181105';bid_timestamp is '2025-01-03 17:29:13';device_id is '68df55b2-4007-456f-a497-5a413ebc13ff';biddate is '2025-01-03';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 3.88893406120645;target_cpi is 1.66104216141378;campaign is 57661;creative_id is 229286;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'ie';bid_floor is 1.6006 ;min_floor is 1.6006 ;bidmachine_placement_value is 2.544;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 12 ;time_since_impression is 1189419 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 0.65;prior_theme_impressions_count is 12;prior_tag_clicks_count is 7 ;time_since_click is '1189413';hour is '2025-01-03 17:00:00+00:00';day_of_week is '4';os_version is 14;user_behavior_stats_in_past is '46 sessions in app 'air.com.beachbumgammon', 319 ad_requests with mean bid_floor 1.2; 70 sessions in app 'com.blackout.spades', 15939 ad_requests with mean bid_floor 28.2, 1 impressions of adomain 'about' with mean price 0.3, 31 impressions of adomain 'amazon.com' with mean price 0.6, 1 impressions of adomain 'amcplus.com' with mean price 0.5, 1 impressions of adomain 'capvaxive.com' with mean price 0.3, 1 impressions of adomain 'checkout51.com' with mean price 0.2, 1 impressions of adomain 'chromewebdata' with mean price 4.1, 2 impressions of adomain 'churchdwight.com' with mean price 0.4, 1 impressions of adomain 'colgate.com' with mean price 0.3, 5 impressions of adomain 'covergirl.com' with mean price 0.4, 1 impressions of adomain 'discovery.com' with mean price 0.5, 1 impressions of adomain 'disney.com' with mean price 0.3, 14 impressions of adomain 'disneyplus.com' with mean price 0.4, 7 impressions of adomain 'elkandfriends.com' with mean price 0.6, 4 impressions of adomain 'galderma.com' with mean price 0.5, 2 impressions of adomain 'gesa.com' with mean price 0.9, 1 impressions of adomain 'honest.com' with mean price 0.2, 3 impressions of adomain 'kalvitamins.com' with mean price 0.4, 3 impressions of adomain 'mdrt.org' with mean price 0.4, 7 impressions of adomain 'meriplex.com' with mean price 0.6, 1 impressions of adomain 'mikmak.tv' with mean price 0.9, 1 impressions of adomain 'nationalunderwriter.com' with mean price 0.3, 1 impressions of adomain 'newpub.co/spades' with mean price 5.0, 1 impressions of adomain 'orgain.com' with mean price 0.4, 2 impressions of adomain 'paramountplus.com' with mean price 0.3, 2 impressions of adomain 'peacocktv.com' with mean price 0.4, 10 impressions of adomain 'pearcommerce.com' with mean price 0.4, 1 impressions of adomain 'pse.com' with mean price 0.5, 3 impressions of adomain 'resideo.com' with mean price 0.3, 3 impressions of adomain 'sallyhansen.com' with mean price 0.5, 1 impressions of adomain 'samhsa.gov' with mean price 0.4, 1 impressions of adomain 'solaray.com' with mean price 0.5, 1 impressions of adomain 'tacotime.com' with mean price 0.6, 1 impressions of adomain 'tech.pokergaga.net' with mean price 6.5, 2 impressions of adomain 'tiktok.com' with mean price 1.3, 2 impressions of adomain 'umassglobal.edu' with mean price 0.3, 1 impressions of adomain 'valleybuickgmc.com' with mean price 0.4, 5 impressions of adomain 'walmart.com' with mean price 0.2, 1 impressions of adomain 'wkkellogg.com' with mean price 0.2; 4 sessions in app 'com.block.juggle', 21 ad_requests with mean bid_floor 16.7; 17 sessions in app 'com.core.biggame.marble.android', 222 ad_requests with mean bid_floor 0.5, 2 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'bidease.com_101931' with mean price 0.2, 4 impressions of adomain 'gurugame.ai' with mean price 0.2, 7 impressions of adomain 'intuit.com' with mean price 0.5, 1 impressions of adomain 'kohls.com' with mean price 0.1, 1 impressions of adomain 'maryruthorganics.com' with mean price 0.1, 1 impressions of adomain 'mobilityware.com' with mean price 0.1, 1 impressions of adomain 'mthoodterritory.com' with mean price 0.4, 1 impressions of adomain 'nordicnaturals.com' with mean price 0.2, 1 impressions of adomain 'paulmitchell.com' with mean price 0.3, 1 impressions of adomain 'pse.com' with mean price 0.4, 2 impressions of adomain 'starbucks.com' with mean price 0.3, 1 impressions of adomain 'starz.com' with mean price 0.3, 2 impressions of adomain 'traveltacoma.com' with mean price 0.6, 2 impressions of adomain 'visitkitsap.com' with mean price 0.4, 1 impressions of adomain 'watersort.gurugame.ai' with mean price 0.1; 1 sessions in app 'com.fiogonia.dominoes', 610 ad_requests with mean bid_floor 44.9; 1 sessions in app 'com.fiogonia.spades', 55 ad_requests with mean bid_floor 46.4; 8 sessions in app 'com.os.airforce', 304 ad_requests with mean bid_floor 113.2; 1 sessions in app 'com.phantom.paperboy', 8 ad_requests with mean bid_floor 1.8; 120 sessions in app 'com.soulcompany.bubbleshooter.relaxing', 1179 ad_requests with mean bid_floor 10.9; 5 sessions in app 'com.staplegames.dice', 88 ad_requests with mean bid_floor 33.4; 1 sessions in app 'com.tripledot.solitaire', 162 ad_requests with mean bid_floor 15.2, 1 impressions of adomain 'playsimple.in' with mean price 0.1, 1 impressions of adomain 'verizonwireless.com' with mean price 0.2; 1 sessions in app 'com.up.up.study.copper', 7 ad_requests with mean bid_floor 7.0; 2 sessions in app 'com.wood.nut.and.bolts.puzzle', 20 ad_requests with mean bid_floor 5.0; 8 sessions in app 'in.playsimple.wordtrip', 628 ad_requests with mean bid_floor 27.7, 1 impressions of adomain 'welch-us.com' with mean price 0.8';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 330;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 330;fast_imp_12h is 2;fast_click_2h is 1;rnd is 0.745031358122635;partition is 2470;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_Appgrowth_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_mmp_and_ag_with_new_features_abdoul_100k_09_18_2024' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_100k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'd0b2ba9b-7363-4f45-899d-2a55b341cc3b;uuid is '012703be-9fc9-4d7d-b973-a8afbdc8abc0';bid_timestamp is '2025-01-08 19:31:31';device_id is 'd0b2ba9b-7363-4f45-899d-2a55b341cc3b';biddate is '2025-01-08';country is 'USA';app is 'com.msg.strike.marouan.battle';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'applovin';raw_price is 0.707697684264909;target_cpi is 2;campaign is 57517;creative_id is 228773;session_duration is 10 ;seller_name is 'Applovin SSP';seller_id is 117;content_type is 've';bid_floor is 0.0212 ;min_floor is 0.0212 ;bidmachine_placement_value is 7.186441;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 11 ;time_since_impression is 509285 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 0.63;prior_theme_impressions_count is 11;prior_tag_clicks_count is 7 ;time_since_click is '509263';hour is '2025-01-08 19:00:00+00:00';day_of_week is '2';os_version is 10;user_behavior_stats_in_past is '1 sessions in app 'com.Catobilli.PerfectSlide', 83 ad_requests with mean bid_floor 16.2; 16 sessions in app 'com.blackout.spades', 662 ad_requests with mean bid_floor 35.4, 1 impressions of adomain 'advanticehealth.com' with mean price 0.8, 1 clicks of adomain 'newpub.co', 1 impressions of adomain 'newpub.co' with mean price 34.5; 17 sessions in app 'com.find.hidden.object.out.treasure.hunt.seek.puzzle.games', 290 ad_requests with mean bid_floor 2.4, 1 clicks of adomain 'productmadness.com', 1 impressions of adomain 'productmadness.com' with mean price 11.0, 1 impressions of adomain 'slotomania.com' with mean price 11.1, 1 impressions of adomain 'yourradioplace.com' with mean price 0.3; 1 sessions in app 'com.froye.undikata', 48 ad_requests with mean bid_floor 11.1; 11 sessions in app 'com.king.candycrushsodasaga', 47 ad_requests with mean bid_floor 14.0; 1 sessions in app 'com.muslimprayer.qiblafinder.qiblacompass', 1 ad_requests with mean bid_floor 134.7; 2 sessions in app 'com.onlineplayer.onlinemedia', 15 ad_requests with mean bid_floor 19.8; 1 sessions in app 'com.pingvigames.taptap_match_connect_pairs', 4 ad_requests with mean bid_floor 3.6; 3 sessions in app 'com.productmadness.cashmancasino', 57 ad_requests with mean bid_floor 13.0, 1 clicks of adomain 'tubitv.com', 1 impressions of adomain 'tubitv.com' with mean price 6.0; 6 sessions in app 'com.scavenger.hunt.find.my.cat.hidden.object.free.brainly.game', 203 ad_requests with mean bid_floor 5.5, 1 impressions of adomain 'amazon.com' with mean price 0.7, 1 impressions of adomain 'colgate.com' with mean price 0.1; 3 sessions in app 'com.tripledot.solitaire', 28 ad_requests with mean bid_floor 10.1; 4 sessions in app 'com.ytgame.foldtiles', 426 ad_requests with mean bid_floor 19.5; 2 sessions in app 'hidden.objects.find.it.out.seek.puzzle.games.free', 18 ad_requests with mean bid_floor 1.5; 1 sessions in app 'top.piscess.pisces', 1 ad_requests with mean bid_floor 54.5';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 141;channel is 'USA/I/applovin/com.msg.strike.marouan.battle/False/117';time_since_click_in_hours is 141;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.263715724784511;partition is 1124;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.ballytechnologies.f88_Android_CPI_abdoul_V3_500k' 'com.ballytechnologies.quickhitslots_Android_CPI_install_abdoul_500k_08_20_2024' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'HDIP_iOS_USA_WiFi_100_users_LITE' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V4_2000k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '3d94ca2a-f00c-441a-97e9-a0c02c1b1d56;uuid is '42847efa-f00b-4a1a-bb9c-c16c0028af12';bid_timestamp is '2024-12-31 14:09:01';device_id is '3d94ca2a-f00c-441a-97e9-a0c02c1b1d56';biddate is '2024-12-31';country is 'USA';app is 'canasta.card.game.trick.rummy.poker.joker.online.multiplayer.offline.game';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'applovin';raw_price is 47.0237152630256;target_cpi is 6.59746281452588;campaign is 57661;creative_id is 229286;session_duration is 0 ;seller_name is 'Applovin SSP';seller_id is 117;content_type is 'ie';bid_floor is 0.0212 ;min_floor is 0.0212 ;bidmachine_placement_value is 0.632836;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 48 ;time_since_impression is 114176 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 3;prior_theme_impressions_count is 48;prior_tag_clicks_count is 22 ;time_since_click is '28941527';hour is '2024-12-31 14:00:00+00:00';day_of_week is '1';os_version is 13;user_behavior_stats_in_past is '65 sessions in app 'canasta.card.game.trick.rummy.poker.joker.online.multiplayer.offline.game', 886 ad_requests with mean bid_floor 7.5; 3 sessions in app 'com.andgamej.spotthedifference', 78 ad_requests with mean bid_floor 9.6; 1 sessions in app 'com.bbumgames.rummystars', 7 ad_requests with mean bid_floor 5.6; 1 sessions in app 'com.cjkjldkjkdd.ninja', 8 ad_requests with mean bid_floor 5.2; 2 sessions in app 'com.fiogonia.gin', 21 ad_requests with mean bid_floor 42.9; 1 sessions in app 'com.hairclipper.pranksounds.funnyjoke', 1 ad_requests with mean bid_floor 5.2; 6 sessions in app 'com.metropcs.metrozone', 27 ad_requests with mean bid_floor 114.9; 2 sessions in app 'in.playsimple.wordtrip', 5 ad_requests with mean bid_floor 8.8; 1 sessions in app 'live.shorttv.apps', 12 ad_requests with mean bid_floor 94.7';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 31;channel is 'USA/I/applovin/canasta.card.game.trick.rummy.poker.joker.online.multiplayer.offline.game/False/117';time_since_click_in_hours is 8039;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.943977019832481;partition is 2714;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V5_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V6_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V5_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_500k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2M_14_11_2024' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_mmp_light_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_mmp_light_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_500k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V3_500k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_mmp_light_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_500k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V5_100k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_1M_14_11_2024' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_2000k' 'and.brainworks.nummatch_apps_embeddings_similarity' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V5_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V5_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_mmp_light_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V6_500k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_100k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V5_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_10GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_100k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '6e88a641-23df-48da-a9bc-a01a47dd73ca;uuid is 'fe46f4fa-45a3-4804-bcd3-f9c43b53e0d8';bid_timestamp is '2024-12-23 21:28:51';device_id is '6e88a641-23df-48da-a9bc-a01a47dd73ca';biddate is '2024-12-23';country is 'USA';app is 'com.ring.fantasy.today';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 7.67426617541682;target_cpi is 6.99589586343022;campaign is 57661;creative_id is 229286;session_duration is 0 ;seller_name is 'Sunny cc inc';seller_id is 406;content_type is 'i';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 5.023696;placement_historical_value is 5.548557;third_party_bid_price is ;prior_tag_impressions_count is 6 ;time_since_impression is 94251 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1.21;prior_theme_impressions_count is 6;prior_tag_clicks_count is 5 ;time_since_click is '3556858';hour is '2024-12-23 21:00:00+00:00';day_of_week is '0';os_version is 14;user_behavior_stats_in_past is '2 sessions in app 'com.baliuapps.superapp', 2 ad_requests with mean bid_floor 5.2; 1 sessions in app 'com.berslex.tiktokofflinevideoplayer', 9 ad_requests with mean bid_floor 5.7; 22 sessions in app 'com.blackout.spades', 4640 ad_requests with mean bid_floor 32.7, 1 impressions of adomain 'kelloggs.com' with mean price 1.5, 1 impressions of adomain 'paramountplus.com' with mean price 0.8, 3 impressions of adomain 'progressive.com' with mean price 0.8; 13 sessions in app 'com.block.game.jigsaw.puzzles', 18 ad_requests with mean bid_floor 8.9; 2 sessions in app 'com.boatip.browser', 5 ad_requests with mean bid_floor 56.8; 95 sessions in app 'com.cleanjunk.app.removecachefiles.saka', 2228 ad_requests with mean bid_floor 5.2; 1 sessions in app 'com.cyber.clean', 1 ad_requests with mean bid_floor 5.2; 24 sessions in app 'com.duty.deviceclean.phonesto', 491 ad_requests with mean bid_floor 5.2; 132 sessions in app 'com.findmyphone.bywhistle.easilyfindphone.whistlephonefinder', 12981 ad_requests with mean bid_floor 18.6; 9 sessions in app 'com.fiogonia.spades', 9 ad_requests with mean bid_floor 7.0; 1 sessions in app 'com.gamovation.tileclub', 1 ad_requests with mean bid_floor 5.5; 1 sessions in app 'com.kidultlovin.royalsolitaire', 2 ad_requests with mean bid_floor 9.9; 253 sessions in app 'com.metropcs.metrozone', 2038 ad_requests with mean bid_floor 100.1; 181 sessions in app 'com.online.magnify.visontool', 3326 ad_requests with mean bid_floor 2.4; 7 sessions in app 'com.peoplefun.wordcross', 35 ad_requests with mean bid_floor 7.1; 142 sessions in app 'com.ring.fantasy.today', 776 ad_requests with mean bid_floor 0.7, 1 impressions of adomain 'ksg.com' with mean price 5.2, 1 impressions of adomain 'my.toruftuiov.com' with mean price 0.9, 2 impressions of adomain 'newpub.co' with mean price 4.8, 1 impressions of adomain 'newpub.co/spades' with mean price 2.4, 1 impressions of adomain 'tech.pokergaga.net' with mean price 4.4, 1 impressions of adomain 'weather.com' with mean price 0.8, 1 impressions of adomain 'wsj.com' with mean price 0.6; 3 sessions in app 'com.scopely.yux', 5 ad_requests with mean bid_floor 5.3; 1 sessions in app 'com.spker.kurg', 1 ad_requests with mean bid_floor 5.2; 1 sessions in app 'com.tetrox.bowl', 2 ad_requests with mean bid_floor 128.4; 1 sessions in app 'com.tripledot.solitaire', 1 ad_requests with mean bid_floor 4.8; 9 sessions in app 'com.tripledot.woodoku', 20 ad_requests with mean bid_floor 8.3; 276 sessions in app 'com.vafra.browser', 1002 ad_requests with mean bid_floor 64.9; 1 sessions in app 'com.videostreamplayer.vidstream', 12 ad_requests with mean bid_floor 22.0; 4 sessions in app 'com.vitastudio.solitaire', 7 ad_requests with mean bid_floor 8.7; 1 sessions in app 'com.vottzapps.wordle', 1 ad_requests with mean bid_floor 6.4; 2 sessions in app 'com.wordgame.words.connect', 5 ad_requests with mean bid_floor 7.7; 64 sessions in app 'dl.todo.tdtask', 1728 ad_requests with mean bid_floor 8.6; 1 sessions in app 'happy.paint.coloring.color.number', 1 ad_requests with mean bid_floor 6.3; 4 sessions in app 'in.playsimple.wordsearch', 18 ad_requests with mean bid_floor 9.1; 6 sessions in app 'in.playsimple.wordtrip', 9 ad_requests with mean bid_floor 10.0; 2 sessions in app 'kidultlovin.word.zen', 2 ad_requests with mean bid_floor 7.4; 2 sessions in app 'paint.by.number.pixel.art.coloring.drawing.puzzle', 2 ad_requests with mean bid_floor 9.1; 163 sessions in app 'site.superex.magnifer.sm', 5123 ad_requests with mean bid_floor 2.5; 62 sessions in app 'utils.kt.neat.clean', 608 ad_requests with mean bid_floor 17.1; 131 sessions in app 'wallpaper.hd.live.background', 6570 ad_requests with mean bid_floor 5.2';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 26;channel is 'USA/I/bidmachine/com.ring.fantasy.today/False/406';time_since_click_in_hours is 988;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.680596404704418;partition is 3247;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.Eventyr.WS_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_15GameCompleted_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_Appgrowth_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.ballytechnologies.quickhitslots_Android_CPA(First_Spin)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_500k' 'com.ballytechnologies.f88_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'bloom_com.blackout.spades_USA_1d' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.ballytechnologies.quickhitslots_Android_CPA(First_Spin)_abdoul_V3_500k' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPI_abdoul_V3_500k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V4_2000k' 'bloom_com.blackout.spades_USA_95' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V4_2000k' 'com.redcell.goldandgoblins_Android_CPA(Tutorial)_abdoul_V4_2000k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'd9afe9cc-405e-487d-b555-432830f0d41c;uuid is '4406138d-5cad-4f3f-929f-b6f553faac26';bid_timestamp is '2025-01-17 5:35:15';device_id is 'd9afe9cc-405e-487d-b555-432830f0d41c';biddate is '2025-01-17';country is 'USA';app is 'gin.rummy.ginrummy.free.online.offline.classic.card.game';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 6.48034647635969;target_cpi is 0.997387426841227;campaign is 57661;creative_id is 229286;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'ie';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 114.833333;placement_historical_value is 4.55685399999999;third_party_bid_price is ;prior_tag_impressions_count is 3 ;time_since_impression is 92731 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1.65;prior_theme_impressions_count is 3;prior_tag_clicks_count is 3 ;time_since_click is '92727';hour is '2025-01-17 05:00:00+00:00';day_of_week is '4';os_version is 14;user_behavior_stats_in_past is '5 sessions in app 'com.benjaminone.client', 43 ad_requests with mean bid_floor 31.9; 1 sessions in app 'com.bigcake.android.classicdominoes', 13 ad_requests with mean bid_floor 19.8; 1 sessions in app 'com.blackout.spades', 13 ad_requests with mean bid_floor 23.8; 6 sessions in app 'com.dna.solitaireapp', 51 ad_requests with mean bid_floor 116.5, 1 impressions of adomain 'claritin.com' with mean price 0.5, 1 impressions of adomain 'depend.com' with mean price 0.6; 1 sessions in app 'com.fiogonia.spades', 14 ad_requests with mean bid_floor 8.9; 80 sessions in app 'com.gimica.solitaireverse', 4559 ad_requests with mean bid_floor 5.2, 1 impressions of adomain 'afrin.com' with mean price 0.2, 7 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'bidease.com_101931' with mean price 0.4, 1 impressions of adomain 'bidease.com_102638' with mean price 0.4, 2 impressions of adomain 'claritin.com' with mean price 0.4, 1 impressions of adomain 'clorox.com' with mean price 0.2, 3 impressions of adomain 'disneyplus.com' with mean price 0.2, 8 impressions of adomain 'haleon.com' with mean price 0.4, 1 impressions of adomain 'jared.com' with mean price 0.9, 2 impressions of adomain 'kashkick.com' with mean price 0.1, 1 impressions of adomain 'lenovo.com' with mean price 0.3, 1 impressions of adomain 'mrmandp.com' with mean price 0.7, 1 impressions of adomain 'oneaday.com' with mean price 0.9, 1 impressions of adomain 'paramountplus.com' with mean price 0.2, 1 impressions of adomain 'peppermint-lips.com' with mean price 8.0, 1 impressions of adomain 'poise.com' with mean price 0.5, 3 impressions of adomain 'progressive.com' with mean price 0.2, 1 impressions of adomain 'sleepnumber.com' with mean price 0.3, 1 impressions of adomain 'standardprocess.com' with mean price 0.3, 1 impressions of adomain 'starbucks.com' with mean price 0.2, 3 clicks of adomain 'textnow.com', 110 impressions of adomain 'textnow.com' with mean price 0.6, 1 impressions of adomain 'yourradioplace.com' with mean price 0.3; 15 sessions in app 'com.handmark.expressweather', 28 ad_requests with mean bid_floor 76.4; 95 sessions in app 'com.justplay.app', 803 ad_requests with mean bid_floor 0.8; 1 sessions in app 'com.murka.scatterslots', 2 ad_requests with mean bid_floor 0.0; 2 sessions in app 'com.peoplefun.wordcross', 13 ad_requests with mean bid_floor 5.5; 49 sessions in app 'com.playvalve.dominoes', 16183 ad_requests with mean bid_floor 83.3, 4 impressions of adomain 'amazon.com' with mean price 0.4, 1 impressions of adomain 'benadryl.com' with mean price 0.2, 2 impressions of adomain 'bumble.com' with mean price 7.4, 2 impressions of adomain 'churchdwight.com' with mean price 0.2, 1 impressions of adomain 'clorox.com' with mean price 0.8, 1 impressions of adomain 'depend.com' with mean price 0.7, 1 impressions of adomain 'elfcosmetics.com' with mean price 0.7, 1 impressions of adomain 'jorisson.com' with mean price 16.1, 1 clicks of adomain 'jorisson.com', 1 impressions of adomain 'modern-collision.com' with mean price 0.7, 1 impressions of adomain 'newbalance.com' with mean price 0.5, 1 clicks of adomain 'newpub.co/spades', 1 impressions of adomain 'newpub.co/spades' with mean price 7.4, 1 impressions of adomain 'sanofi.com' with mean price 0.7, 1 impressions of adomain 'standardprocess.com' with mean price 0.3, 2 impressions of adomain 'tatesbakeshop.com' with mean price 0.2, 2 impressions of adomain 'zyrtec.com' with mean price 0.2; 4 sessions in app 'com.playvalve.spades', 160 ad_requests with mean bid_floor 76.6; 1 sessions in app 'com.tripledot.solitaire', 1 ad_requests with mean bid_floor 2.0; 5 sessions in app 'com.tripledot.woodoku', 24 ad_requests with mean bid_floor 3.7; 2 sessions in app 'easy.sudoku.puzzle.solver.free', 3 ad_requests with mean bid_floor 3.2; 135 sessions in app 'gin.rummy.ginrummy.free.online.offline.classic.card.game', 10651 ad_requests with mean bid_floor 8.2, 2 impressions of adomain '20midtown.com' with mean price 0.9, 2 clicks of adomain 'appstation.online', 3 impressions of adomain 'appstation.online' with mean price 8.3, 4 impressions of adomain 'arcgreatfalls.com' with mean price 1.5, 3 impressions of adomain 'atlantamotorspeedway.com' with mean price 1.6, 16 impressions of adomain 'aum.edu' with mean price 1.2, 1 clicks of adomain 'brinkapts.com', 1 impressions of adomain 'brinkapts.com' with mean price 0.6, 1 impressions of adomain 'brioparc.com' with mean price 1.5, 11 impressions of adomain 'cdw.com' with mean price 0.9, 3 clicks of adomain 'chime.com', 4 impressions of adomain 'chime.com' with mean price 6.2, 9 impressions of adomain 'coloplastmenshealth.com' with mean price 1.5, 1 clicks of adomain 'com.quiz.talent.machine', 1 impressions of adomain 'com.quiz.talent.machine' with mean price 6.9, 1 impressions of adomain 'discoverpuertorico.com' with mean price 1.9, 2 impressions of adomain 'dnamobileapps.com' with mean price 11.8, 2 clicks of adomain 'dnamobileapps.com', 4 impressions of adomain 'elioresearchpark.com' with mean price 1.8, 8 impressions of adomain 'empfohlen.de' with mean price 7.0, 5 clicks of adomain 'empfohlen.de', 1 impressions of adomain 'fortunesoo.com' with mean price 5.6, 1 clicks of adomain 'fortunesoo.com', 20 impressions of adomain 'freecash.com' with mean price 5.3, 9 clicks of adomain 'freecash.com', 1 impressions of adomain 'joinpropel.com' with mean price 4.1, 1 clicks of adomain 'joinpropel.com', 4 impressions of adomain 'kashkick.com' with mean price 7.0, 2 clicks of adomain 'kashkick.com', 4 impressions of adomain 'liveboardwalk.com' with mean price 1.1, 4 impressions of adomain 'logansquareauburn.com' with mean price 1.1, 9 clicks of adomain 'megafortuna.co', 20 impressions of adomain 'megafortuna.co' with mean price 6.3, 1 impressions of adomain 'mikehostilolawfirm.com' with mean price 0.6, 1 impressions of adomain 'mobilepd.org' with mean price 0.5, 5 impressions of adomain 'modern-collision.com' with mean price 1.2, 7 clicks of adomain 'newpub.co', 9 impressions of adomain 'newpub.co' with mean price 7.2, 9 clicks of adomain 'newpub.co/spades', 9 impressions of adomain 'newpub.co/spades' with mean price 8.3, 1 impressions of adomain 'numerator.com' with mean price 0.3, 3 impressions of adomain 'pci-nsn.gov' with mean price 1.1, 7 impressions of adomain 'pluto.tv' with mean price 7.0, 3 clicks of adomain 'pluto.tv', 1 impressions of adomain 'premierwellnesspicks.com' with mean price 5.6, 1 clicks of adomain 'premierwellnesspicks.com', 1 clicks of adomain 'productmadness.com', 2 impressions of adomain 'productmadness.com' with mean price 7.2, 14 impressions of adomain 'scrambly.io' with mean price 5.7, 10 clicks of adomain 'scrambly.io', 1 impressions of adomain 'sleepcentertoday.com' with mean price 1.1, 22 impressions of adomain 'speedcash.com' with mean price 4.0, 13 clicks of adomain 'speedcash.com', 1 clicks of adomain 'support.indeed.com', 2 impressions of adomain 'support.indeed.com' with mean price 6.8, 1 impressions of adomain 'svmwebsite.com' with mean price 0.5, 9 clicks of adomain 'textnow.com', 19 impressions of adomain 'textnow.com' with mean price 4.1, 1 impressions of adomain 'thejoyfm.com' with mean price 1.7, 6 impressions of adomain 'theparkapartmenthomes.com' with mean price 0.9, 2 impressions of adomain 'tiktok.com' with mean price 2.3, 1 impressions of adomain 'towerontenth.com' with mean price 1.1, 4 clicks of adomain 'tubitv.com', 6 impressions of adomain 'tubitv.com' with mean price 6.6, 3 impressions of adomain 'urpt.com' with mean price 1.0, 3 impressions of adomain 'waldenpondapts.com' with mean price 0.9, 45 impressions of adomain 'whatleyoilco.com' with mean price 0.9; 1 sessions in app 'in.playsimple.tripcross', 2 ad_requests with mean bid_floor 9.1; 1 sessions in app 'in.playsimple.wordsearch', 1 ad_requests with mean bid_floor 6.1; 10 sessions in app 'in.playsimple.wordtrip', 34 ad_requests with mean bid_floor 13.5; 3 sessions in app 'kidultlovin.word.zen', 4 ad_requests with mean bid_floor 5.9; 1 sessions in app 'lucky.jackpot.slot.vegas.casino.free.game.android', 26 ad_requests with mean bid_floor 1.8; 1 sessions in app 'spades.solitaire.card.games.free', 21 ad_requests with mean bid_floor 42.5';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 25;channel is 'USA/I/bidmachine/gin.rummy.ginrummy.free.online.offline.classic.card.game/False/482';time_since_click_in_hours is 26;fast_imp_12h is 1;fast_click_2h is 1;rnd is 0.453227853845472;partition is 29;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V6_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V4_2000k' 'loppipoppi.dominoes_retargeting_Android_CPA(126)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'bloom_gin.rummy.ginrummy.free.online.offline.classic.card.game_USA_80' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V5_2000k' 'bloom_com.blackout.spades_USA_80' 'bloom_com.fiogonia.spades_USA_1d' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_mmp_V5_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.fuzzymobilegames.spades_USA_1d' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V6_2000k' 'bloom_gin.rummy.ginrummy.free.online.offline.classic.card.game_USA_95' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'bloom_com.fiogonia.spades_USA_80' 'closet.match.pair.matching.games_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'loppipoppi.dominoes_retargeting_Android_CPA(126)_abdoul_V4_2000k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '21441909-f4c2-4be9-8972-874a88694334;uuid is 'ea12bcc8-ae28-4e3a-8908-7dc37f279752';bid_timestamp is '2025-01-10 4:54:47';device_id is '21441909-f4c2-4be9-8972-874a88694334';biddate is '2025-01-10';country is 'USA';app is 'com.mobilityware.CrazyEights';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is 'c6a6b770e6f9a39ac041d92d33282787';display_manager is 'bidmachine';raw_price is 1.2819;target_cpi is 2;campaign is 57517;creative_id is 219049;session_duration is 0 ;seller_name is 'Mobilityware SDK';seller_id is 192;content_type is 'vi';bid_floor is 1.2719 ;min_floor is ;bidmachine_placement_value is 0.9;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 21 ;time_since_impression is 10996 ;learning is 0 ;creative_theme is 'new3d';user_coefficient is 0.25;prior_theme_impressions_count is 21;prior_tag_clicks_count is 21 ;time_since_click is '10982';hour is '2025-01-10 04:00:00+00:00';day_of_week is '4';os_version is 13;user_behavior_stats_in_past is '1 sessions in app 'com.ahmedev.gold.miner.game', 3 ad_requests with mean bid_floor 5.2; 4 sessions in app 'com.blackout.spades', 108 ad_requests with mean bid_floor 15.8; 2 sessions in app 'com.gamoper.candysweetstory.free', 32 ad_requests with mean bid_floor 0.0; 182 sessions in app 'com.mobilityware.CrazyEights', 29730 ad_requests with mean bid_floor 24.7, 4 impressions of adomain '3m.com' with mean price 0.1, 18 clicks of adomain '5252slot.com', 24 impressions of adomain '5252slot.com' with mean price 1.2, 1 impressions of adomain '7-eleven.com' with mean price 0.3, 1 clicks of adomain '9snail.com', 2 impressions of adomain '9snail.com' with mean price 0.8, 2 impressions of adomain 'aaa.com' with mean price 0.1, 1 impressions of adomain 'abbvie.com' with mean price 0.6, 6 impressions of adomain 'ace.aaa.com' with mean price 0.3, 1 impressions of adomain 'addyi.com' with mean price 0.1, 1 impressions of adomain 'admile.com' with mean price 0.3, 10 impressions of adomain 'adobe.com' with mean price 0.1, 1 clicks of adomain 'albertsons.com', 32 impressions of adomain 'albertsons.com' with mean price 0.9, 1 impressions of adomain 'alkaseltzer.com' with mean price 0.1, 2 impressions of adomain 'alkaseltzerplus.com' with mean price 0.2, 2 impressions of adomain 'aloha.com' with mean price 0.2, 1 impressions of adomain 'amawaterways.com' with mean price 0.4, 214 impressions of adomain 'amazon.com' with mean price 0.1, 7 impressions of adomain 'americanheritagecu.org' with mean price 0.7, 1 impressions of adomain 'app.boostr.com' with mean price 0.3, 1 clicks of adomain 'applebees.com', 24 impressions of adomain 'applebees.com' with mean price 1.4, 3 impressions of adomain 'audible.com' with mean price 0.6, 11 impressions of adomain 'barstoolsportsbook.com' with mean price 0.1, 17 impressions of adomain 'beiersdorf.com' with mean price 0.4, 3 impressions of adomain 'bestbuy.com' with mean price 1.5, 67 impressions of adomain 'betrivers.com' with mean price 0.1, 4 impressions of adomain 'bibliaconsigo.com' with mean price 0.9, 3 clicks of adomain 'bibliaconsigo.com', 1 impressions of adomain 'bloomnu.com' with mean price 0.1, 3 impressions of adomain 'carnival.com' with mean price 0.1, 3 impressions of adomain 'carolsdaughter.com' with mean price 0.1, 1 impressions of adomain 'cartus.com' with mean price 1.0, 1 impressions of adomain 'caseforconsumers.org' with mean price 1.2, 5 impressions of adomain 'castrol.com' with mean price 0.2, 1 impressions of adomain 'celsius.com' with mean price 0.1, 5 impressions of adomain 'cheapcaribbean.com' with mean price 0.7, 1 impressions of adomain 'chimebank.com' with mean price 0.6, 1 clicks of adomain 'chimebank.com', 110 impressions of adomain 'chumbacasino.com' with mean price 0.1, 2 impressions of adomain 'churchdwight.com' with mean price 0.1, 1 impressions of adomain 'claritin.com' with mean price 0.1, 3 impressions of adomain 'clorox.com' with mean price 1.0, 1 impressions of adomain 'combe.com' with mean price 0.1, 2 impressions of adomain 'communitycoffee.com' with mean price 0.1, 2 impressions of adomain 'creditkarma.com' with mean price 0.9, 2 impressions of adomain 'crest.com' with mean price 0.5, 5 impressions of adomain 'cupids.org' with mean price 1.4, 1 impressions of adomain 'depend.com' with mean price 0.1, 1 impressions of adomain 'dickssportinggoods.com' with mean price 0.1, 11 impressions of adomain 'directauto.com' with mean price 0.1, 1 impressions of adomain 'dollargeneral.com' with mean price 0.1, 4 impressions of adomain 'doordash.com' with mean price 0.1, 2 impressions of adomain 'drinkhint.com' with mean price 0.1, 60 impressions of adomain 'dymatize.com' with mean price 1.7, 6 clicks of adomain 'dymatize.com', 2 impressions of adomain 'earthrated.com' with mean price 0.1, 1 impressions of adomain 'ehy.com' with mean price 0.1, 2 impressions of adomain 'elfcosmetics.com' with mean price 0.1, 4 impressions of adomain 'ensure.com' with mean price 0.4, 10 impressions of adomain 'esupplements.com' with mean price 0.1, 15 impressions of adomain 'exmox.com' with mean price 0.7, 1 impressions of adomain 'exploreminnesota.com' with mean price 0.8, 2 impressions of adomain 'feetures.com' with mean price 0.1, 1 impressions of adomain 'ferrero.com' with mean price 0.4, 10 impressions of adomain 'fishandboat.com' with mean price 0.6, 1 impressions of adomain 'fiverr.com' with mean price 2.3, 1 impressions of adomain 'gap.com' with mean price 0.1, 4 impressions of adomain 'genesisx.com' with mean price 0.9, 1 clicks of adomain 'getolympus.com', 3 impressions of adomain 'getolympus.com' with mean price 1.2, 1 impressions of adomain 'globalpoker.com' with mean price 0.1, 8 impressions of adomain 'gopuff.com' with mean price 0.3, 17 impressions of adomain 'groceryoutlet.com' with mean price 3.2, 1 impressions of adomain 'hartz.com' with mean price 0.1, 1 impressions of adomain 'hawkhunting.com' with mean price 1.7, 1 impressions of adomain 'headandshoulders.com' with mean price 0.6, 2 impressions of adomain 'healthwellnessjournal.com' with mean price 0.7, 2 impressions of adomain 'hkgroup.com' with mean price 1.9, 6 impressions of adomain 'hsn.com' with mean price 0.7, 3 impressions of adomain 'huggies.com' with mean price 0.2, 2 impressions of adomain 'indeed.com' with mean price 0.1, 4 impressions of adomain 'ingrezza.com' with mean price 1.2, 1 impressions of adomain 'innisfree.com' with mean price 0.1, 1 impressions of adomain 'instacart.com' with mean price 3.6, 10 impressions of adomain 'instagram.com' with mean price 0.3, 4 impressions of adomain 'japan.travel' with mean price 1.4, 2 impressions of adomain 'johnsonville.com' with mean price 0.5, 2 impressions of adomain 'keurigdrpepper.com' with mean price 0.4, 6 impressions of adomain 'kiawarrington.com' with mean price 0.3, 59 impressions of adomain 'kimberly-clark.com' with mean price 0.1, 2 impressions of adomain 'kindsnacks.com' with mean price 0.2, 1 impressions of adomain 'kohler.com' with mean price 1.7, 3 impressions of adomain 'kraftheinzcompany.com' with mean price 0.2, 4 impressions of adomain 'langehair.com' with mean price 0.1, 7 impressions of adomain 'lexusofcherryhill.com' with mean price 1.4, 1 impressions of adomain 'libertymutual.com' with mean price 0.6, 83 impressions of adomain 'lifeextension.com' with mean price 0.1, 2 impressions of adomain 'lifetimebrands.com' with mean price 0.1, 2 impressions of adomain 'lipozem.com' with mean price 0.5, 2 impressions of adomain 'livenationentertainment.com' with mean price 0.2, 2 impressions of adomain 'loopme.com' with mean price 1.8, 1 impressions of adomain 'maggianos.com' with mean price 51.9, 2 impressions of adomain 'man-es.com' with mean price 2.2, 1 impressions of adomain 'manayunk.com' with mean price 0.1, 1 impressions of adomain 'marcjacobs.com' with mean price 1.0, 2 impressions of adomain 'marcus.com' with mean price 0.1, 2 impressions of adomain 'marriott.com' with mean price 1.0, 1 impressions of adomain 'maryruthorganics.com' with mean price 0.1, 2 impressions of adomain 'massvacation.com' with mean price 0.7, 1 impressions of adomain 'maternitycarecoalition.org' with mean price 0.3, 6 impressions of adomain 'mccormick.com' with mean price 0.9, 6 impressions of adomain 'miebo.com' with mean price 2.4, 2 impressions of adomain 'mondelezinternational.com' with mean price 0.2, 1 impressions of adomain 'naturesbakery.com' with mean price 0.1, 1 impressions of adomain 'naturewise.com' with mean price 0.1, 2 impressions of adomain 'neostrata.com' with mean price 0.1, 8 impressions of adomain 'newpub.co/spades' with mean price 1.2, 6 clicks of adomain 'newpub.co/spades', 1 impressions of adomain 'nianticlabs.com' with mean price 2.3, 1 impressions of adomain 'nordicnaturals.com' with mean price 0.1, 3 impressions of adomain 'nowfoods.com' with mean price 0.1, 6 impressions of adomain 'nurtec.com' with mean price 1.3, 1 impressions of adomain 'nutramaxlabs.com' with mean price 0.1, 8 impressions of adomain 'nybakery.com' with mean price 0.2, 21 impressions of adomain 'oceanhotels.net' with mean price 1.5, 1 clicks of adomain 'oceanhotels.net', 1 impressions of adomain 'onceuponafarmorganics.com' with mean price 1.2, 1 impressions of adomain 'outdoyesterday.com' with mean price 1.2, 1 impressions of adomain 'paramountplus.com' with mean price 0.1, 2 impressions of adomain 'paxlovid.com' with mean price 0.7, 4 impressions of adomain 'peacocktv.com' with mean price 0.1, 4 impressions of adomain 'peco.com' with mean price 0.9, 1 impressions of adomain 'pennie.com' with mean price 5.8, 1 impressions of adomain 'pharmavite.com' with mean price 0.1, 1 impressions of adomain 'philips.com' with mean price 0.4, 1 impressions of adomain 'play.moheganpacasino.com' with mean price 0.1, 1 clicks of adomain 'playtika.com', 2 impressions of adomain 'playtika.com' with mean price 0.7, 31 impressions of adomain 'pluto.tv' with mean price 0.4, 6 impressions of adomain 'poise.com' with mean price 0.1, 2 impressions of adomain 'postconsumerbrands.com' with mean price 0.1, 6 impressions of adomain 'powerstop.com' with mean price 0.1, 10 impressions of adomain 'ppd.com' with mean price 0.6, 17 impressions of adomain 'premierprotein.com' with mean price 1.6, 1 clicks of adomain 'pulte.com', 5 impressions of adomain 'pulte.com' with mean price 1.4, 1 impressions of adomain 'qdoba.com' with mean price 0.1, 1 impressions of adomain 'radiantateveryage.com' with mean price 0.4, 5 impressions of adomain 'redbull.com' with mean price 0.1, 72 impressions of adomain 'rivian.com' with mean price 3.8, 3 clicks of adomain 'rivian.com', 4 impressions of adomain 'rockwool.com' with mean price 1.1, 1 impressions of adomain 'rrpartners.com' with mean price 0.7, 1 clicks of adomain 'salesforce.com', 4 impressions of adomain 'salesforce.com' with mean price 1.5, 24 impressions of adomain 'samsung.com' with mean price 0.7, 1 impressions of adomain 'secret.com' with mean price 2.1, 1 impressions of adomain 'seventhgeneration.com' with mean price 0.1, 3 impressions of adomain 'sharecare.com' with mean price 0.6, 1 impressions of adomain 'shopify.com' with mean price 1.2, 1 clicks of adomain 'shopify.com', 1 impressions of adomain 'simplyhatfield.com' with mean price 1.5, 1 impressions of adomain 'skullhooker.com' with mean price 0.5, 1 clicks of adomain 'snap.com', 2 impressions of adomain 'snap.com' with mean price 0.8, 17 clicks of adomain 'squareup.com', 26 impressions of adomain 'squareup.com' with mean price 1.0, 1 impressions of adomain 'starz.com' with mean price 0.1, 1 impressions of adomain 'steelcase.com' with mean price 0.2, 3 clicks of adomain 'subaru.com', 61 impressions of adomain 'subaru.com' with mean price 1.8, 2 impressions of adomain 'super-savings-online.com' with mean price 3.7, 3 impressions of adomain 'surveymonkey.com' with mean price 0.1, 1 impressions of adomain 'talkingtomandfriends.com' with mean price 0.1, 1 impressions of adomain 'tcvb.or.jp' with mean price 1.3, 5 impressions of adomain 'tempursealy.com' with mean price 0.1, 13 impressions of adomain 'temu.com' with mean price 0.3, 7 impressions of adomain 'textnow.com' with mean price 0.5, 2 clicks of adomain 'textnow.com', 51 impressions of adomain 'theedgefitnessclubs.com' with mean price 0.5, 10 impressions of adomain 'tiktok.com' with mean price 4.0, 113 impressions of adomain 'toyota.com' with mean price 3.4, 1 impressions of adomain 'trulieve.com' with mean price 0.2, 1 impressions of adomain 'umassglobal.edu' with mean price 0.1, 26 impressions of adomain 'universalnutrition.com' with mean price 0.1, 3 impressions of adomain 'upsimples.com' with mean price 0.1, 4 impressions of adomain 'uti.edu' with mean price 0.7, 1 impressions of adomain 'valhalla-survival.com' with mean price 0.1, 4 impressions of adomain 'vicks.com' with mean price 0.7, 2 impressions of adomain 'victorallen.com' with mean price 0.1, 10 impressions of adomain 'victoriassecret.com' with mean price 1.5, 12 impressions of adomain 'vioc.com' with mean price 1.5, 2 clicks of adomain 'vioc.com', 1 impressions of adomain 'visitfolly.com' with mean price 0.5, 1 impressions of adomain 'visitlauderdale.com' with mean price 0.6, 1 impressions of adomain 'visitrhodeisland.com' with mean price 0.3, 2 impressions of adomain 'vw.com' with mean price 0.1, 1 impressions of adomain 'wakefern.com' with mean price 0.5, 1 impressions of adomain 'walgreens.com' with mean price 0.5, 17 impressions of adomain 'walkersgameear.com' with mean price 1.0, 56 impressions of adomain 'wawa.com' with mean price 0.2, 1 impressions of adomain 'weather.com' with mean price 0.1, 1 impressions of adomain 'westcoastconnection.com' with mean price 0.8, 1 impressions of adomain 'whimzees.com' with mean price 1.4, 2 impressions of adomain 'wkkellogg.com' with mean price 0.1, 5 impressions of adomain 'wooga.com' with mean price 0.1, 4 impressions of adomain 'www2.americamorningsupply.com' with mean price 1.0, 2 clicks of adomain 'yourvioccoupon.com', 7 impressions of adomain 'yourvioccoupon.com' with mean price 1.7, 3 impressions of adomain 'zagg.com' with mean price 0.4, 1 impressions of adomain 'zscaler.com' with mean price 0.6; 1 sessions in app 'com.peoplefun.wordcross', 2 ad_requests with mean bid_floor 6.5; 1 sessions in app 'com.smarteye.leadtheballintothehole', 3 ad_requests with mean bid_floor 5.2; 4 sessions in app 'com.tripledot.woodoku', 5 ad_requests with mean bid_floor 4.6; 2 sessions in app 'com.unique.myDinosaur', 40 ad_requests with mean bid_floor 6.0; 2 sessions in app 'in.playsimple.wordtrip', 7 ad_requests with mean bid_floor 7.9';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 3;channel is 'USA/V/bidmachine/com.mobilityware.CrazyEights/False/192';time_since_click_in_hours is 3;fast_imp_12h is 3;fast_click_2h is 2;rnd is 0.683045057286752;partition is 3182;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_new_features_abdoul_100k_09_18_2024' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_95']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is ';uuid is 'c79b0eab-b79b-43f0-b051-00c206325359';bid_timestamp is '2024-12-15 0:20:08';device_id is '81443301-6396-49c6-a553-05fed5ad048e';biddate is '2024-12-15';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 8.5926994971956;target_cpi is 2;campaign is 57577;creative_id is 228773;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 've';bid_floor is 1.6006 ;min_floor is 1.6006 ;bidmachine_placement_value is 59.36;placement_historical_value is 8.18559;third_party_bid_price is ;prior_tag_impressions_count is 3 ;time_since_impression is 6134190 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 1.17;prior_theme_impressions_count is 3;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2024-12-15 00:00:00+00:00';day_of_week is '6';os_version is 11;user_behavior_stats_in_past is '';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 1703;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 0;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.419157974481597;partition is 1031;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_Appgrowth_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is ';uuid is 'cd540ef7-2b7f-4fb4-bb5d-e9fe018bb8c2';bid_timestamp is '2025-01-29 4:52:59';device_id is 'df770c2c-23d7-4cfa-9549-975d8603c627';biddate is '2025-01-29';country is 'USA';app is 'game.water.sort.puzzle.android';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'applovin';raw_price is 0.747135482486512;target_cpi is 1.2;campaign is 58196;creative_id is 228773;session_duration is 17 ;seller_name is 'Applovin SSP';seller_id is 117;content_type is 'vi';bid_floor is 0.2226 ;min_floor is 0.2226 ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 0 ;time_since_impression is 0 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 1;prior_theme_impressions_count is 0;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2025-01-29 04:00:00+00:00';day_of_week is '2';os_version is 12;user_behavior_stats_in_past is '';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 0;channel is 'USA/V/applovin/game.water.sort.puzzle.android/False/117';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.821909082639762;partition is 2289;segments is ['HDIP_iOS_USA_Cellular_100_users_LITE' 'HDIP_iOS_USA_200_users_LITE']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '4df67ed9-dc78-4e00-94a4-816e06287f89;uuid is 'd04eb6b2-71a9-4c16-aa46-6d4da2ec9d1e';bid_timestamp is '2025-01-18 0:36:47';device_id is '4df67ed9-dc78-4e00-94a4-816e06287f89';biddate is '2025-01-18';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '43e044771964a045282738def7125086';display_manager is 'bidmachine';raw_price is 6.26348356348403;target_cpi is 8.22528468622854;campaign is 57948;creative_id is 228965;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'vi';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 61.833333;placement_historical_value is 7.682007;third_party_bid_price is ;prior_tag_impressions_count is 17 ;time_since_impression is 56545 ;learning is 0 ;creative_theme is 'rightangles';user_coefficient is 0.52;prior_theme_impressions_count is 17;prior_tag_clicks_count is 3 ;time_since_click is '375029';hour is '2025-01-18 00:00:00+00:00';day_of_week is '5';os_version is 13;user_behavior_stats_in_past is '98 sessions in app 'and.lihuhu.woober', 11593 ad_requests with mean bid_floor 51.8, 1 impressions of adomain 'aarp.org' with mean price 0.3, 1 impressions of adomain 'askrose.org' with mean price 0.5, 1 impressions of adomain 'cocacola.com' with mean price 0.2, 1 impressions of adomain 'costco.com' with mean price 0.2, 3 impressions of adomain 'dailytimes247.com' with mean price 0.3, 1 impressions of adomain 'fcticlassaction.com' with mean price 0.9, 1 impressions of adomain 'in.gov' with mean price 0.7, 1 impressions of adomain 'info.nu.edu' with mean price 1.3, 1 impressions of adomain 'intuit.com' with mean price 0.7, 1 impressions of adomain 'jcpenny.com' with mean price 0.2, 1 impressions of adomain 'jerseymikes.com' with mean price 3.1, 4 impressions of adomain 'mobilesafetytech.com' with mean price 0.2, 14 impressions of adomain 'nest.google.com' with mean price 2.8, 18 impressions of adomain 'onlinemediasolutions.com' with mean price 0.6, 1 impressions of adomain 'paramount.com' with mean price 1.2, 11 impressions of adomain 'samsung.com' with mean price 0.8, 4 impressions of adomain 'secure.interactiveticketing.com' with mean price 1.4, 1 impressions of adomain 'takeda.com' with mean price 0.6, 1 impressions of adomain 'wkkellogg.com' with mean price 0.2, 1 impressions of adomain 'yoursecurenetguard.com' with mean price 0.1; 226 sessions in app 'com.hearts.solitaire.plus.offline.free.card.games', 16444 ad_requests with mean bid_floor 12.7, 4 impressions of adomain '988lifeline.org' with mean price 2.3, 5 impressions of adomain 'alcapone-us.com' with mean price 1.5, 6 impressions of adomain 'amazon.com' with mean price 1.3, 1 impressions of adomain 'athenscrossing.org' with mean price 1.3, 1 impressions of adomain 'bet365.com' with mean price 1.7, 14 impressions of adomain 'burkholderfuneralchapel.com' with mean price 1.3, 16 impressions of adomain 'dignitymemorial.com' with mean price 1.3, 1 impressions of adomain 'healthyspacessystems.com' with mean price 0.9, 1 impressions of adomain 'imperva.com' with mean price 0.6, 1 clicks of adomain 'in.gov', 5 impressions of adomain 'in.gov' with mean price 1.6, 1 impressions of adomain 'ironaway.com' with mean price 1.3, 4 impressions of adomain 'ista-in.org' with mean price 1.0, 2 impressions of adomain 'jg2companies.com' with mean price 1.2, 3 impressions of adomain 'leisurelivingretreat.com' with mean price 1.2, 1 impressions of adomain 'magnasafe.com' with mean price 0.6, 1 impressions of adomain 'mcdonalds.com' with mean price 0.1, 11 impressions of adomain 'msfiber.net' with mean price 0.8, 6 impressions of adomain 'nerdscandy.com' with mean price 0.4, 3 impressions of adomain 'paramount.com' with mean price 1.2, 21 impressions of adomain 'redghostgunshop.com' with mean price 0.9, 1 clicks of adomain 'redghostgunshop.com', 1 impressions of adomain 'samsung.com' with mean price 1.3, 1 impressions of adomain 'soundofchoice.com' with mean price 1.8, 1 impressions of adomain 'stibosystems.com' with mean price 0.7, 1 clicks of adomain 'tech.pokergaga.net', 2 impressions of adomain 'tech.pokergaga.net' with mean price 7.6, 2 impressions of adomain 'tiktok.com' with mean price 4.1, 3 impressions of adomain 'townehouse.org' with mean price 1.1, 1 clicks of adomain 'townehouse.org', 1 impressions of adomain 'txtav.com' with mean price 0.6, 1 impressions of adomain 'vaticahealth.com' with mean price 1.2, 23 impressions of adomain 'visionfirsteyecare.com' with mean price 1.0, 1 clicks of adomain 'visionfirsteyecare.com', 1 impressions of adomain 'warrickvet.com' with mean price 0.5, 2 impressions of adomain 'zurn.com' with mean price 1.2; 3 sessions in app 'com.lucy.match.fruit.ball.game', 713 ad_requests with mean bid_floor 11.6; 2 sessions in app 'com.meowth.candycolor', 61 ad_requests with mean bid_floor 6.1; 1 sessions in app 'com.mobirix.excavation', 9 ad_requests with mean bid_floor 5.2; 2 sessions in app 'com.peoplefun.wordcross', 17 ad_requests with mean bid_floor 7.3; 155 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 8232 ad_requests with mean bid_floor 12.4, 5 impressions of adomain 'healthprimal.com' with mean price 5.5, 3 impressions of adomain 'intuit.com' with mean price 6.7, 1 impressions of adomain 'newpub.co' with mean price 11.6, 1 clicks of adomain 'newpub.co/spades', 12 impressions of adomain 'newpub.co/spades' with mean price 6.4; 3 sessions in app 'com.tripledot.woodoku', 8 ad_requests with mean bid_floor 10.3; 4 sessions in app 'com.uweoir.jump', 42 ad_requests with mean bid_floor 5.2; 1 sessions in app 'in.playsimple.tripcross', 1 ad_requests with mean bid_floor 2.9; 4 sessions in app 'in.playsimple.wordtrip', 10 ad_requests with mean bid_floor 10.3';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 15;channel is 'USA/I/bidmachine/com.spades.solitaire.online.plus.offline.free.card.games/False/482';time_since_click_in_hours is 104;fast_imp_12h is 3;fast_click_2h is 0;rnd is 0.49107604122878;partition is 2638;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.ballytechnologies.quickhitslots_Android_CPI_install_abdoul_500k_08_20_2024' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_100k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_30d' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_AG_100k_01_08_2025' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_100k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'HDIP_iOS_USA_100_users_500_models_Cellular' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'e311987c-3c54-4039-8a80-3ba525b555c9;uuid is '4a3e1f1e-c9f2-4fba-8c6f-d3eccf960e44';bid_timestamp is '2025-01-03 23:22:25';device_id is 'e311987c-3c54-4039-8a80-3ba525b555c9';biddate is '2025-01-03';country is 'USA';app is 'com.gamovation.chessclubpilot';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 17.3996508750781;target_cpi is 2;campaign is 57768;creative_id is 228773;session_duration is 5 ;seller_name is 'GamoVation MAX';seller_id is 234;content_type is 'vi';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 79.759218;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 1 ;time_since_impression is 444758 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 1.41;prior_theme_impressions_count is 1;prior_tag_clicks_count is 1 ;time_since_click is '444741';hour is '2025-01-03 23:00:00+00:00';day_of_week is '4';os_version is 13;user_behavior_stats_in_past is '6 sessions in app 'com.blackout.spades', 242 ad_requests with mean bid_floor 34.2; 3 sessions in app 'com.enflick.android.TextNow', 3 ad_requests with mean bid_floor 44.0; 6 sessions in app 'com.gamovation.chessclubpilot', 69 ad_requests with mean bid_floor 17.8; 241 sessions in app 'com.metropcs.metrozone', 1407 ad_requests with mean bid_floor 97.8; 8 sessions in app 'com.mobilityware.Dominoes', 241 ad_requests with mean bid_floor 25.4; 1 sessions in app 'com.mobilityware.Spades', 24 ad_requests with mean bid_floor 12.6; 2 sessions in app 'com.mobilityware.solitaire', 62 ad_requests with mean bid_floor 9.9, 1 impressions of adomain 'chime.com' with mean price 8.6; 13 sessions in app 'com.peoplefun.wordcross', 405 ad_requests with mean bid_floor 8.5, 2 impressions of adomain 'Sublocade.com' with mean price 0.7, 1 impressions of adomain 'kelloggs.com' with mean price 0.6, 1 impressions of adomain 'octapharmaplasma.com' with mean price 0.1, 1 impressions of adomain 'paypal.com' with mean price 0.1, 1 impressions of adomain 'peacocktv.com' with mean price 0.1, 1 impressions of adomain 'ultomiris.com' with mean price 1.0, 1 impressions of adomain 'walgreens.com' with mean price 0.9; 15 sessions in app 'com.scopely.wheeloffortune', 109 ad_requests with mean bid_floor 1.6, 1 impressions of adomain 'Sublocade.com' with mean price 0.4, 1 impressions of adomain 'azmedical.com' with mean price 0.8, 2 impressions of adomain 'callapp.com' with mean price 0.2, 1 impressions of adomain 'cash.app' with mean price 0.3, 1 impressions of adomain 'comenity.com' with mean price 0.1, 1 impressions of adomain 'hiddenvalley.com' with mean price 0.5, 1 impressions of adomain 'hilton.com' with mean price 0.5, 1 impressions of adomain 'justdice.io' with mean price 0.2, 1 impressions of adomain 'kashkick.com' with mean price 0.1, 1 impressions of adomain 'kelloggs.com' with mean price 0.9, 1 impressions of adomain 'luckylandslots.com' with mean price 0.2, 1 impressions of adomain 'mattel163.com' with mean price 0.2, 1 impressions of adomain 'paramountplus.com' with mean price 0.3, 1 impressions of adomain 'personalcarecouncil.org' with mean price 0.7, 1 impressions of adomain 'soundofprofound.com' with mean price 0.3, 2 impressions of adomain 'ultomiris.com' with mean price 1.8, 8 impressions of adomain 'walgreens.com' with mean price 0.5; 7 sessions in app 'com.tripledot.solitaire', 531 ad_requests with mean bid_floor 10.0, 1 impressions of adomain 'mccormick.com' with mean price 0.6, 1 impressions of adomain 'www.vitastudio.ai' with mean price 0.7; 8 sessions in app 'com.wordgame.words.connect', 366 ad_requests with mean bid_floor 2.6, 1 impressions of adomain 'flixchatter.net' with mean price 0.2, 1 impressions of adomain 'newpub.co/hearts' with mean price 16.7';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 123;channel is 'USA/V/bidmachine/com.gamovation.chessclubpilot/False/234';time_since_click_in_hours is 124;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.143722064259895;partition is 3296;segments is ['loppipoppi.dominoes_retargeting_Android_CPA(111)_abdoul_V6_500k' 'com.murka.scatterslots_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V6_500k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_2000k' 'bloom_com.tripledot.solitaire_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_V6_500k' 'loppipoppi.ginrummy_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2000k' 'HDIP_iOS_USA_Cellular_100_users_LITE' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V6_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_500k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V6_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'HDIP_iOS_USA_200_users_LITE' 'loppipoppi.dominoes_retargeting_Android_CPA(111)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V6_2000k' 'bloom_com.blackout.spades_USA_7d' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_V6_2000k' 'explore' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is ';uuid is 'f576e905-f84e-4b51-bcfc-3b794ff8db72';bid_timestamp is '2024-12-18 12:25:28';device_id is '3610e175-e69e-4d35-b5bc-1e0b27c23fae';biddate is '2024-12-18';country is 'USA';app is 'com.app.grow.greener.plants';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'TRUE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 1.1470426688902;target_cpi is 1;campaign is 57621;creative_id is 228773;session_duration is 0 ;seller_name is 'App World LTD';seller_id is 347;content_type is 'vi';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 1.916124;placement_historical_value is 1.255971;third_party_bid_price is ;prior_tag_impressions_count is 0 ;time_since_impression is 0 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 1;prior_theme_impressions_count is 0;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2024-12-18 12:00:00+00:00';day_of_week is '2';os_version is 9;user_behavior_stats_in_past is '';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 0;channel is 'USA/V/bidmachine/com.app.grow.greener.plants/True/347';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.134219068029434;partition is 3296;segments is []
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is ';uuid is 'd8f49fba-34b3-486f-b437-bc9a99e65b8d';bid_timestamp is '2025-01-29 4:43:29';device_id is '2062071c-9089-4595-aae3-e87f0b4d5e62';biddate is '2025-01-29';country is 'USA';app is 'com.bengalirashifal2018.appzap';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '0d73c0f2f6fbeaf2041a929b6e0b1f76';display_manager is 'chartboost-android-sdk';raw_price is 0.646465153481858;target_cpi is 1.2;campaign is 58196;creative_id is 229142;session_duration is 2 ;seller_name is 'Chartboost SSP';seller_id is 98;content_type is 'vi';bid_floor is 0.2226 ;min_floor is 0.2226 ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 0 ;time_since_impression is 0 ;learning is 0 ;creative_theme is 'fisherman_introplayer';user_coefficient is 1;prior_theme_impressions_count is 0;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2025-01-29 04:00:00+00:00';day_of_week is '2';os_version is 12;user_behavior_stats_in_past is '';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 0;channel is 'USA/V/chartboost-android-sdk/com.bengalirashifal2018.appzap/False/98';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.755734511235319;partition is 3624;segments is []
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '1cafd6ff-f827-4adb-887e-0c33fb07f69a;uuid is '95291aea-d8d8-4bcb-bbb5-37719ad6a68a';bid_timestamp is '2025-01-03 5:50:14';device_id is '1cafd6ff-f827-4adb-887e-0c33fb07f69a';biddate is '2025-01-03';country is 'USA';app is 'spades.classic.card.free.online.offline.multiplayer';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '43e044771964a045282738def7125086';display_manager is 'bidmachine';raw_price is 2.24617037279384;target_cpi is 3.8;campaign is 57677;creative_id is 228965;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'vie';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 265;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 33 ;time_since_impression is 4689 ;learning is 0 ;creative_theme is 'rightangles';user_coefficient is 0.38;prior_theme_impressions_count is 33;prior_tag_clicks_count is 13 ;time_since_click is '4683';hour is '2025-01-03 05:00:00+00:00';day_of_week is '4';os_version is 14;user_behavior_stats_in_past is '1 sessions in app 'com.peoplefun.wordcross', 7 ad_requests with mean bid_floor 5.3; 1 sessions in app 'com.tripledot.woodoku', 2 ad_requests with mean bid_floor 9.4; 1 sessions in app 'com.wordgame.words.connect', 1 ad_requests with mean bid_floor 9.1; 1 sessions in app 'in.playsimple.tripcross', 1 ad_requests with mean bid_floor 4.5; 1 sessions in app 'in.playsimple.wordtrip', 1 ad_requests with mean bid_floor 20.1; 63 sessions in app 'spades.classic.card.free.online.offline.multiplayer', 4758 ad_requests with mean bid_floor 1.6, 2 impressions of adomain 'amazon.com' with mean price 0.8, 1 impressions of adomain 'betta-games.net' with mean price 1.1, 2 impressions of adomain 'candycrushsaga.com' with mean price 745.3, 45 clicks of adomain 'creditkarma.com', 100 impressions of adomain 'creditkarma.com' with mean price 7.8, 2 clicks of adomain 'king.com', 9 impressions of adomain 'king.com' with mean price 81.4, 1 impressions of adomain 'learnings.ai' with mean price 1.8, 2 impressions of adomain 'lowes.com' with mean price 2.2, 2 impressions of adomain 'paramountplus.com' with mean price 1.2, 2 clicks of adomain 'pinterest.com', 4 impressions of adomain 'pinterest.com' with mean price 20.3, 1 clicks of adomain 'playtika.com', 1 impressions of adomain 'playtika.com' with mean price 2.0, 1 clicks of adomain 'productmadness.com', 8 impressions of adomain 'productmadness.com' with mean price 1.0';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 1;channel is 'USA/I/bidmachine/spades.classic.card.free.online.offline.multiplayer/False/482';time_since_click_in_hours is 1;fast_imp_12h is 4;fast_click_2h is 1;rnd is 0.86763726084078;partition is 1765;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'bloom_spades.classic.card.free.online.offline.multiplayer_USA_95' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.Eventyr.WS_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V4_2000k' 'loppipoppi.dominoes_retargeting_Android_CPA(111)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'loppipoppi.numbermatch_retargeting_Android_CPA(104)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPA(104)_abdoul_V6_500k' 'com.redcell.goldandgoblins_Android_CPA(hardget)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_retargeting_Android_CPA(110)_abdoul_V3_500k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '037dffd6-74bf-47f6-a8eb-0b527e3f128e;uuid is '1b26033c-c248-4294-8d7a-39f7f19d5d35';bid_timestamp is '2025-01-31 15:33:53';device_id is '037dffd6-74bf-47f6-a8eb-0b527e3f128e';biddate is '2025-01-31';country is 'USA';app is 'com.hiit.home.workout.men.jian048lite';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'applovin';raw_price is 19.8334375023841;target_cpi is 0.1;campaign is 58235;creative_id is 228773;session_duration is 2 ;seller_name is 'Applovin SSP';seller_id is 117;content_type is 'i';bid_floor is 0.0212 ;min_floor is 0.0212 ;bidmachine_placement_value is 0.538984;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 0 ;time_since_impression is 0 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 1;prior_theme_impressions_count is 0;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2025-01-31 15:00:00+00:00';day_of_week is '4';os_version is 14;user_behavior_stats_in_past is '41 sessions in app 'com.hiit.home.workout.men.jian048lite', 117 ad_requests with mean bid_floor 0.0; 2 sessions in app 'com.music.game.dancing.hair.beat.race', 26 ad_requests with mean bid_floor 2.1; 7 sessions in app 'com.purpleowl.spades.card.game', 8 ad_requests with mean bid_floor 38.5; 7 sessions in app 'com.staplegames.spades', 499 ad_requests with mean bid_floor 41.6; 1 sessions in app 'com.tripledot.woodoku', 1 ad_requests with mean bid_floor 4.1; 1 sessions in app 'com.zombie.idleminertycoon', 10 ad_requests with mean bid_floor 39.8; 50 sessions in app 'spider.solitaire.card.games.free.no.ads.klondike.solitare.patience.king', 1278 ad_requests with mean bid_floor 4.1, 1 impressions of adomain 'albertsons.com' with mean price 0.8, 1 impressions of adomain 'cvsa.org' with mean price 0.8, 1 impressions of adomain 'facebook.com' with mean price 1.4, 2 impressions of adomain 'farmlandfoods.sfdbrands.com' with mean price 0.6, 1 impressions of adomain 'hccs.edu' with mean price 0.7, 1 impressions of adomain 'ligonpermanentmold.com' with mean price 1.5, 1 impressions of adomain 'saccountyct.sjc1.qualtrics.com' with mean price 1.1, 2 impressions of adomain 'tiktok.com' with mean price 3.0, 4 impressions of adomain 'vapecity.us' with mean price 1.4, 1 clicks of adomain 'wisewaveltd.com', 1 impressions of adomain 'wisewaveltd.com' with mean price 27.5';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 0;channel is 'USA/I/applovin/com.hiit.home.workout.men.jian048lite/False/117';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.206003666041039;partition is 1554;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V4_2000k' 'loppipoppi.dominoes_retargeting_Android_CPA(126)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_500k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_100k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPI(install)_abdoul_V6_AG_100k_21_12_2024' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_100k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V6_500k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V4_100k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V4_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V6_500k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V6_100k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V4_500k' 'loppipoppi.dominoes_retargeting_Android_CPA(126)_abdoul_V4_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is ';uuid is 'edca61fb-e915-41a8-becc-42d46caa2eff';bid_timestamp is '2025-01-29 3:05:49';device_id is 'virt:d1bb948de2339c40e020e049e02bcc8b';biddate is '2025-01-29';country is 'USA';app is 'com.wood.bolt.wordle.screw.nuts.puzzle';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'TRUE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 3.48168907033806;target_cpi is 1.2;campaign is 58196;creative_id is 228773;session_duration is 0 ;seller_name is 'Maverick Mobile MAX';seller_id is 222;content_type is 'vi';bid_floor is 0.010854 ;min_floor is ;bidmachine_placement_value is ;placement_historical_value is 1.258596;third_party_bid_price is ;prior_tag_impressions_count is 0 ;time_since_impression is 0 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 1;prior_theme_impressions_count is 0;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2025-01-29 03:00:00+00:00';day_of_week is '2';os_version is 15;user_behavior_stats_in_past is '';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 0;channel is 'USA/V/bidmachine/com.wood.bolt.wordle.screw.nuts.puzzle/True/222';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.486709717586;partition is 1996;segments is []
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '56a9087b-5a65-4901-85ce-cd4b3ebead89;uuid is '77bdb448-0210-4c38-8ab0-3ee3abb5e5aa';bid_timestamp is '2025-01-14 21:27:46';device_id is '56a9087b-5a65-4901-85ce-cd4b3ebead89';biddate is '2025-01-14';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '43e044771964a045282738def7125086';display_manager is 'bidmachine';raw_price is 4.30744541799097;target_cpi is 11.0130801839641;campaign is 57948;creative_id is 228965;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'vi';bid_floor is 2.1465 ;min_floor is ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 78 ;time_since_impression is 4508 ;learning is 0 ;creative_theme is 'rightangles';user_coefficient is 0.27;prior_theme_impressions_count is 78;prior_tag_clicks_count is 18 ;time_since_click is '108007';hour is '2025-01-14 21:00:00+00:00';day_of_week is '1';os_version is 13;user_behavior_stats_in_past is '1 sessions in app 'com.ADC.Eggzactly', 103 ad_requests with mean bid_floor 21.0; 2 sessions in app 'com.andromo.tanbooks', 241 ad_requests with mean bid_floor 19.3; 10 sessions in app 'com.blackout.spades', 6260 ad_requests with mean bid_floor 24.1, 43 impressions of adomain 'amazon.com' with mean price 0.7, 1 clicks of adomain 'arlo.com', 5 impressions of adomain 'arlo.com' with mean price 3.7, 1 impressions of adomain 'callohiohome.com' with mean price 1.4, 2 impressions of adomain 'carhartt.com' with mean price 0.4, 1 impressions of adomain 'coldstonecreamery.com' with mean price 0.4, 1 impressions of adomain 'disney.com' with mean price 0.4, 3 impressions of adomain 'kobayashi.com' with mean price 3.4, 5 impressions of adomain 'nianticlabs.com' with mean price 5.0, 1 impressions of adomain 'nutrafol.com' with mean price 0.7, 1 clicks of adomain 'premierprotein.com', 5 impressions of adomain 'premierprotein.com' with mean price 2.8, 3 impressions of adomain 'progressive.com' with mean price 0.9, 5 impressions of adomain 'smuckers.com' with mean price 2.7; 1 sessions in app 'com.cjjklsaa.zombie', 36 ad_requests with mean bid_floor 11.3; 201 sessions in app 'com.metropcs.metrozone', 1476 ad_requests with mean bid_floor 93.9; 12 sessions in app 'com.newpubco.spades', 6253 ad_requests with mean bid_floor 20.9, 1 impressions of adomain '313presents.com' with mean price 1.3, 2 impressions of adomain '7-eleven.com' with mean price 0.5, 1 impressions of adomain 'adidas.com' with mean price 0.1, 1 impressions of adomain 'admile.com' with mean price 0.2, 54 impressions of adomain 'amazon.com' with mean price 0.5, 1 impressions of adomain 'americanobesityadvocates.org' with mean price 5.4, 1 impressions of adomain 'atproperties.com' with mean price 0.4, 1 impressions of adomain 'bausch.com' with mean price 0.1, 15 impressions of adomain 'bestbuy.com' with mean price 0.5, 3 impressions of adomain 'betrivers.com' with mean price 0.1, 2 impressions of adomain 'bimbobakehouse.com' with mean price 0.4, 15 impressions of adomain 'blueridgeglobal.com' with mean price 0.2, 1 impressions of adomain 'boatmichigan.org' with mean price 0.5, 1 impressions of adomain 'bose.com' with mean price 0.2, 5 impressions of adomain 'brightsidedental.com' with mean price 0.2, 3 impressions of adomain 'broadwayindetroit.com' with mean price 1.3, 4 impressions of adomain 'carhartt.com' with mean price 0.2, 1 impressions of adomain 'celadonbooks.com' with mean price 0.4, 1 impressions of adomain 'chimebank.com' with mean price 0.2, 1 impressions of adomain 'cienahealthcare.com' with mean price 0.6, 5 impressions of adomain 'clorox.com' with mean price 0.2, 2 impressions of adomain 'coca-cola.com' with mean price 0.2, 4 impressions of adomain 'colgate.com' with mean price 0.1, 1 impressions of adomain 'combatbugs.com' with mean price 0.2, 1 impressions of adomain 'contrave.com' with mean price 1.2, 1 impressions of adomain 'dayforce.com' with mean price 0.3, 1 impressions of adomain 'dolesunshine.com' with mean price 0.1, 5 impressions of adomain 'dteenergy.com' with mean price 0.6, 5 impressions of adomain 'fanniemae.com' with mean price 0.5, 6 impressions of adomain 'fla-keys.com' with mean price 0.2, 1 impressions of adomain 'fordsgarageusa.com' with mean price 1.8, 1 impressions of adomain 'giftwonder.online' with mean price 0.4, 1 impressions of adomain 'gildanbrands.com' with mean price 0.1, 3 impressions of adomain 'goldennugget.com' with mean price 1.7, 2 impressions of adomain 'goodcompanyrealty.com' with mean price 0.2, 4 impressions of adomain 'goodfoods.com' with mean price 0.3, 4 impressions of adomain 'google.com' with mean price 1.2, 4 impressions of adomain 'gvsu.edu' with mean price 0.9, 4 impressions of adomain 'haleon.com' with mean price 0.3, 6 impressions of adomain 'healthprimal.com' with mean price 3.8, 1 impressions of adomain 'healthy.kaiserpermanente.org' with mean price 0.1, 2 impressions of adomain 'hello-products.com' with mean price 0.2, 3 impressions of adomain 'hillspet.com' with mean price 0.6, 9 impressions of adomain 'honda.com' with mean price 0.7, 1 impressions of adomain 'huggies.com' with mean price 0.1, 2 impressions of adomain 'indeed.com' with mean price 0.1, 1 impressions of adomain 'instagram.com' with mean price 0.5, 2 impressions of adomain 'intuit.com' with mean price 0.5, 1 impressions of adomain 'jccmi.edu' with mean price 0.3, 2 impressions of adomain 'kelloggs.com' with mean price 0.6, 6 impressions of adomain 'liftmaster.com' with mean price 1.5, 10 impressions of adomain 'loadtrail.com' with mean price 0.2, 9 impressions of adomain 'lorealparisusa.com' with mean price 0.2, 3 impressions of adomain 'mc3michigan.org' with mean price 0.7, 6 impressions of adomain 'medline.com' with mean price 0.2, 1 impressions of adomain 'meetme.com' with mean price 0.1, 2 impressions of adomain 'miambulance.org' with mean price 0.7, 3 impressions of adomain 'michigan.gov' with mean price 0.2, 1 impressions of adomain 'monsterenergy.com' with mean price 0.2, 1 impressions of adomain 'mykjs.xyz' with mean price 2.1, 3 impressions of adomain 'nestleusa.com' with mean price 0.2, 3 impressions of adomain 'nianticlabs.com' with mean price 0.3, 2 impressions of adomain 'nordvpn.com' with mean price 0.2, 1 impressions of adomain 'nurtec.com' with mean price 14.6, 1 impressions of adomain 'oakland.edu' with mean price 0.2, 5 impressions of adomain 'oaklandcc.edu' with mean price 0.2, 10 impressions of adomain 'ocsportsmensclub.com' with mean price 0.2, 2 impressions of adomain 'one1brands.com' with mean price 0.2, 2 impressions of adomain 'orgain.com' with mean price 0.1, 1 impressions of adomain 'owi.com' with mean price 0.2, 10 impressions of adomain 'ozempic.com' with mean price 1.3, 7 impressions of adomain 'philips.com' with mean price 0.2, 1 impressions of adomain 'premierwellnesspicks.com' with mean price 5.9, 3 impressions of adomain 'primeboxfree.com' with mean price 2.3, 1 impressions of adomain 'pro.sunnyplay.bid' with mean price 1.8, 9 impressions of adomain 'procept-biorobotics.com' with mean price 0.2, 14 impressions of adomain 'progressive.com' with mean price 0.5, 1 impressions of adomain 'pull-ups.com' with mean price 0.2, 1 impressions of adomain 'receive-the-prize.online' with mean price 1.7, 1 impressions of adomain 'redcross.org' with mean price 0.4, 1 impressions of adomain 'rivervalleypowerandsport.com' with mean price 0.2, 4 impressions of adomain 'samsung.com' with mean price 0.2, 3 impressions of adomain 'sanofi.com' with mean price 0.2, 3 impressions of adomain 'schwarzkopf.com' with mean price 0.2, 6 impressions of adomain 'sennheiser.com' with mean price 0.2, 4 impressions of adomain 'serviceexpress.com' with mean price 0.2, 10 impressions of adomain 'sharefile.com' with mean price 0.2, 2 impressions of adomain 'siriusxm.com' with mean price 0.2, 3 impressions of adomain 'skyrizi.com' with mean price 2.6, 2 impressions of adomain 'sleepnumber.com' with mean price 0.4, 2 impressions of adomain 'sling.com' with mean price 0.2, 4 impressions of adomain 'smartypantsvitamins.com' with mean price 0.2, 3 impressions of adomain 'social-innovation.hitachi' with mean price 2.2, 31 impressions of adomain 'sony.com' with mean price 0.3, 1 impressions of adomain 'starbucks.com' with mean price 0.1, 3 impressions of adomain 'temptationstreats.com' with mean price 0.3, 1 impressions of adomain 'thayers.com' with mean price 0.1, 7 impressions of adomain 'thegcpc.org' with mean price 0.1, 1 impressions of adomain 'thewellnessway.com' with mean price 0.3, 1 impressions of adomain 'ticketmaster.com' with mean price 0.5, 1 impressions of adomain 'tiktok.com' with mean price 2.9, 1 impressions of adomain 'tobradexst.com' with mean price 0.2, 3 impressions of adomain 'torani.com' with mean price 0.1, 1 impressions of adomain 'trx.qqsearches.com' with mean price 1.6, 1 impressions of adomain 'twincitiesboatshow.com' with mean price 0.3, 1 impressions of adomain 'ubykotex.com' with mean price 0.1, 6 impressions of adomain 'ultomiris.com' with mean price 1.1, 2 impressions of adomain 'umflint.edu' with mean price 0.8, 1 impressions of adomain 'uniqlo.com' with mean price 0.2, 1 impressions of adomain 'uticasmiles.com' with mean price 1.2, 1 impressions of adomain 'vacareers.va.gov' with mean price 3.1, 14 impressions of adomain 'vmobackup.com' with mean price 0.2, 7 impressions of adomain 'voqueznapro.com' with mean price 0.3, 126 impressions of adomain 'waynecounty.com' with mean price 0.7, 1 impressions of adomain 'wkkellogg.com' with mean price 0.1, 1 impressions of adomain 'youtube.com' with mean price 1.1, 23 impressions of adomain 'zendesk.com' with mean price 0.3, 2 impressions of adomain 'zillow.com' with mean price 0.3; 2 sessions in app 'com.peoplefun.wordcross', 14 ad_requests with mean bid_floor 5.9; 1 sessions in app 'com.sleepybaby.lullabysongs', 79 ad_requests with mean bid_floor 8.5; 130 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 16269 ad_requests with mean bid_floor 11.0, 1 clicks of adomain 'bigautosavings.com', 2 impressions of adomain 'bigautosavings.com' with mean price 2.7, 1 impressions of adomain 'bumble.com' with mean price 0.4, 1 impressions of adomain 'healthprimal.com' with mean price 4.8, 3 impressions of adomain 'medicarereliefnow.online' with mean price 1.9, 1 impressions of adomain 'newpub.co' with mean price 3.9, 8 clicks of adomain 'newpub.co/spades', 58 impressions of adomain 'newpub.co/spades' with mean price 3.9, 1 impressions of adomain 'pentlyconger.com' with mean price 1.7, 1 impressions of adomain 'rewards-locker.com' with mean price 0.4, 1 impressions of adomain 'squareup.com' with mean price 0.7, 1 clicks of adomain 'tech.pokergaga.net', 2 impressions of adomain 'tech.pokergaga.net' with mean price 1.1, 1 impressions of adomain 'tiktok.com' with mean price 3.3; 1 sessions in app 'com.tripledot.solitaire', 1 ad_requests with mean bid_floor 1.9; 5 sessions in app 'com.wildcard.classicspades', 121 ad_requests with mean bid_floor 4.0; 4 sessions in app 'com.yallaplay.spadesmasters', 39 ad_requests with mean bid_floor 95.1; 10 sessions in app 'hidden.objects.find.it.out.seek.puzzle.games.free', 132 ad_requests with mean bid_floor 2.8, 1 impressions of adomain 'homemarketfoods.com' with mean price 0.4, 1 impressions of adomain 'tiktok.com' with mean price 2.6; 1 sessions in app 'in.playsimple.wordsearch', 1 ad_requests with mean bid_floor 6.6; 2 sessions in app 'in.playsimple.wordtrip', 3 ad_requests with mean bid_floor 23.7; 1 sessions in app 'paint.by.number.pixel.art.coloring.drawing.puzzle', 1 ad_requests with mean bid_floor 10.6; 1 sessions in app 'spades.classic.card.free.online.offline.multiplayer', 5 ad_requests with mean bid_floor 0.0';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 1;channel is 'USA/I/bidmachine/com.spades.solitaire.online.plus.offline.free.card.games/False/482';time_since_click_in_hours is 30;fast_imp_12h is 4;fast_click_2h is 0;rnd is 0.82119563206502;partition is 414;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V5_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_MMP_Light_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k_rnd_A' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_mmp_with_new_features_abdoul_100k_09_18_2024' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'HDIP_iOS_USA_Cellular_100_users_LITE' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_mmp_and_ag_with_new_features_abdoul_100k_09_18_2024' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_30d' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'HDIP_iOS_USA_200_users_LITE' 'loppipoppi.dominoes_retargeting_Android_CPA(111)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'loppipoppi.dominoes_Android_apps_embeddings_similarity' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_100k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_500k' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.redcell.goldandgoblins_Android_CPA(af_login)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_500k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '8d076b9a-8c6d-4d3a-857b-f21b63757433;uuid is 'c7ef5add-3a54-45dd-a63b-6cc323eb577e';bid_timestamp is '2024-12-29 4:49:21';device_id is '8d076b9a-8c6d-4d3a-857b-f21b63757433';biddate is '2024-12-29';country is 'USA';app is 'com.tripledot.solitaire';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '71ee91ab3c537d1ad0f7a9438868f199';display_manager is 'bidmachine';raw_price is 35.4248137317012;target_cpi is 2.7591263207981;campaign is 57724;creative_id is 222568;session_duration is 0 ;seller_name is 'Tripledot MAX';seller_id is 197;content_type is 'vi';bid_floor is 19.0906 ;min_floor is 19.0906 ;bidmachine_placement_value is 48.923077;placement_historical_value is 30.788499;third_party_bid_price is ;prior_tag_impressions_count is 1 ;time_since_impression is 134818 ;learning is 0 ;creative_theme is 'general';user_coefficient is 0.95;prior_theme_impressions_count is 1;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2024-12-29 04:00:00+00:00';day_of_week is '6';os_version is 14;user_behavior_stats_in_past is '2 sessions in app 'co.aviagames.mtp.billiards.samsung', 11 ad_requests with mean bid_floor 105.2; 1 sessions in app 'com.baliuapps.superapp.light', 1 ad_requests with mean bid_floor 0.0; 9 sessions in app 'com.blackout.spades', 367 ad_requests with mean bid_floor 22.9, 2 impressions of adomain 'amazon.com' with mean price 0.7, 1 impressions of adomain 'paramountplus.com' with mean price 0.9; 1 sessions in app 'com.breakingnewsbrief.app', 4 ad_requests with mean bid_floor 4.3; 13 sessions in app 'com.funcraft.diceyatzy', 530 ad_requests with mean bid_floor 65.7, 1 impressions of adomain 'cslplasma.com' with mean price 0.7, 2 impressions of adomain 'hometownfoodcompany.com' with mean price 0.5, 20 impressions of adomain 'king.com' with mean price 1.6, 1 impressions of adomain 'pepcid.com' with mean price 1.6, 8 impressions of adomain 'temu.com' with mean price 53.4, 1 impressions of adomain 'tiktok.com' with mean price 1.4; 14 sessions in app 'com.image.conveimage', 8398 ad_requests with mean bid_floor 24.1; 32 sessions in app 'com.innplaylabs.animalkingdomraid', 1483 ad_requests with mean bid_floor 335.5; 1 sessions in app 'com.neat.security.file', 5 ad_requests with mean bid_floor 7.0; 1 sessions in app 'com.picsart.studio', 2 ad_requests with mean bid_floor 5.6; 2 sessions in app 'com.standard.puzzle.game.card.solitaire', 4 ad_requests with mean bid_floor 5.2; 1 sessions in app 'com.tetrox.bowl', 1 ad_requests with mean bid_floor 2.7; 2 sessions in app 'com.textmeinc.textme', 8 ad_requests with mean bid_floor 12.6; 1 sessions in app 'com.tripledot.solitaire', 63 ad_requests with mean bid_floor 9.8, 1 impressions of adomain 'geico.com' with mean price 2.1, 1 impressions of adomain 'mccormick.com' with mean price 0.4, 1 impressions of adomain 'paramountplus.com' with mean price 0.5; 24 sessions in app 'com.vafra.browser', 32 ad_requests with mean bid_floor 146.1; 1 sessions in app 'in.playsimple.wordsearch', 1 ad_requests with mean bid_floor 9.5; 2 sessions in app 'net.peakgames.mobile.spades.android', 81 ad_requests with mean bid_floor 61.3; 3 sessions in app 'net.zedge.android', 66 ad_requests with mean bid_floor 7.3; 2 sessions in app 'paint.by.number.pixel.art.coloring.drawing.puzzle', 188 ad_requests with mean bid_floor 16.7; 1 sessions in app 'water.sort.puzzle.game.color.sorting.free', 9 ad_requests with mean bid_floor 9.3';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 37;channel is 'USA/V/bidmachine/com.tripledot.solitaire/False/197';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.600879008311819;partition is 482;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V4_2000k' 'com.koolgames.bubblepopper_Android_CPI_abdoul_V3_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_100k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V4_2000k' 'bloom_com.tripledot.solitaire_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V4_2000k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_2000k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_500k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.aaafun.watersort_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V4_2000k' 'bloom_com.blackout.spades_USA_80' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.koolgames.bubblepopper_Android_CPA(dc_8level_end_befored8)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_2000k' 'loppipoppi.dominoes_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'loppipoppi.numbermatch_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_pics_finished_5)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_100k' 'com.aaaudi.wordmaker_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'com.aaafun.watersort_Android_CPI_abdoul_V6_2000k' 'com.aaafun.watersort_Android_CPI_abdoul_V6_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPI_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_500k' 'com.aaafun.watersort_Android_CPI_abdoul_V4_500k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V3_100k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_100k' 'com.aaafun.watersort_Android_CPI_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'and.lihuhu.findmatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_7d' 'com.newpubco.spades_Android_CPI_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V6_2000k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V4_2000k' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.aaafun.watersort_Android_CPI_abdoul_V4_100k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k' 'com.koolgames.bubblepopper_Android_CPA(dc_4level_end_befored8)_abdoul_V3_500k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V4_2mln' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'ec8c1c1c-5692-4f6e-a698-392819d847e8;uuid is 'b599eba9-c122-4924-b14d-70453d8f649d';bid_timestamp is '2025-01-06 15:42:01';device_id is 'ec8c1c1c-5692-4f6e-a698-392819d847e8';biddate is '2025-01-06';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 250;target_cpi is 3.56666596255368;campaign is 57724;creative_id is 229286;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'ie';bid_floor is 35.303319 ;min_floor is 0.0106 ;bidmachine_placement_value is 35.333333;placement_historical_value is ;third_party_bid_price is 35.30331912;prior_tag_impressions_count is 3 ;time_since_impression is 1943547 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1.92;prior_theme_impressions_count is 3;prior_tag_clicks_count is 3 ;time_since_click is '1943544';hour is '2025-01-06 15:00:00+00:00';day_of_week is '0';os_version is 14;user_behavior_stats_in_past is '1 sessions in app 'NewsBreak', 0 ad_requests with mean bid_floor 0.0; 3 sessions in app 'bible.offline.kingjames.holy.kjv.bible.daily.verse', 3 ad_requests with mean bid_floor 37.0; 1 sessions in app 'bloodsugar.diabetes.pressuretraker', 1 ad_requests with mean bid_floor 127.9; 1 sessions in app 'com.LoopGames.Yatzy', 13 ad_requests with mean bid_floor 3.9; 3 sessions in app 'com.blackout.match3', 19 ad_requests with mean bid_floor 2.3; 1 sessions in app 'com.crazyart.art.puzzle.jigsaw.game', 9 ad_requests with mean bid_floor 13.6, 1 impressions of adomain 'nutrafol.com' with mean price 2.0; 1 sessions in app 'com.easybrain.art.puzzle', 37 ad_requests with mean bid_floor 18.3; 13 sessions in app 'com.gma.water.sort.puzzle', 1837 ad_requests with mean bid_floor 7.3, 1 clicks of adomain 'apero.vn', 2 impressions of adomain 'apero.vn' with mean price 40.0, 2 impressions of adomain 'bubble-cash.com' with mean price 1.1, 2 impressions of adomain 'papayagaming.com' with mean price 0.4, 2 impressions of adomain 'pearcommerce.com' with mean price 0.6; 2 sessions in app 'com.gnarlygamestudio.agenthunt', 15 ad_requests with mean bid_floor 18.9; 3 sessions in app 'com.mobilityware.CastleSolitaire', 50 ad_requests with mean bid_floor 27.0; 2 sessions in app 'com.newleaf.app.android.victor', 7 ad_requests with mean bid_floor 46.3; 1 sessions in app 'com.playvalve.solitaire', 13 ad_requests with mean bid_floor 67.7; 9 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 72 ad_requests with mean bid_floor 4.1, 2 impressions of adomain 'bubble-cash.com' with mean price 6.2, 2 impressions of adomain 'learnings.com.cn' with mean price 0.4, 1 impressions of adomain 'newpub.co' with mean price 0.9, 1 impressions of adomain 'vitastudio.ai' with mean price 0.1; 1 sessions in app 'com.superbox.aos.fire2048', 19 ad_requests with mean bid_floor 4.4; 1 sessions in app 'com.vitastudio.mahjong', 12 ad_requests with mean bid_floor 10.0; 2 sessions in app 'live.shorttv.apps', 9 ad_requests with mean bid_floor 80.5; 1 sessions in app 'solitaire.tripeaks.farm.free.card.games.grand.harvest.garden', 2 ad_requests with mean bid_floor 0.0';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 539;channel is 'USA/I/bidmachine/com.spades.solitaire.online.plus.offline.free.card.games/False/482';time_since_click_in_hours is 540;fast_imp_12h is 1;fast_click_2h is 1;rnd is 0.617263514952869;partition is 3699;segments is ['com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_100k' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_2000k' 'loppipoppi.yatzy_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_2000k' 'com.hutchgames.formularacing_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V3_500k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V4_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_100k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V4_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(s_ad_revenue_to_af3)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.redcell.goldandgoblins_Android_CPA(Progress)_abdoul_V6_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V4_2000k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_AG_100k_21_12_2024' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_client_revenue)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V3_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.koolgames.bubblepopper_Android_CPA(dc_8level_start_befored8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_new_features_abdoul_100k_09_18_2024' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.aaafun.watersort_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_500k' 'com.aaaudi.wordmaker_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V3_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_mmp_light_V6_2000k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_Appgrowth_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_100k' 'com.loppipoppi.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_100k' 'and.brainworks.nummatch_Android_CPI_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'com.redcell.goldandgoblins_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.newpubco.spades_retargeting_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_Appgrowth_New_100k_12_10_2024' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_100k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPI_abdoul_V4_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_25GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.partyup.blockjam_Android_CPA(purchase)_abdoul_V5_Appgrowth_New_100k_12_14_2024' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.redcell.goldandgoblins_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_30d' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_100k' 'com.aaaudi.wordmaker_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_100k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'com.aaafun.watersort_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_100k' 'com.aaafun.watersort_Android_CPI_abdoul_V4_500k' 'loppipoppi.yatzy_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V3_100k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_retargeting_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_100k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_100k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.newpubco.spidersolitaire_Android_CPA(dc_25GameCompleted_BeforeD8)_abdoul_V3_100k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V4_2M' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_500k' 'beetles.puzzle.solitaire_Android_CPA(af_app_opened)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V4_500k' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_10GameCompleted_BeforeD8)_abdoul_V3_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_Appgrowth_New_100k_11_10_2024' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_500k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_control_abdoul_100k_09_18_2024' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'e1d9ef0f-6358-44f4-bb18-111fc64cd1b2;uuid is '9a27d8a3-8627-434a-b0e8-fe01a8c7dbd4';bid_timestamp is '2025-02-03 15:07:21';device_id is 'e1d9ef0f-6358-44f4-bb18-111fc64cd1b2';biddate is '2025-02-03';country is 'USA';app is 'com.euchre.solitaire.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is 'e2df45cf66468ee587664e3dc6c19234';display_manager is 'applovin';raw_price is 111.17717534869;target_cpi is 1.15479438174894;campaign is 58242;creative_id is 229452;session_duration is 0 ;seller_name is 'Applovin SSP';seller_id is 117;content_type is 'vi';bid_floor is 11.317267 ;min_floor is 11.317267 ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 0 ;time_since_impression is 0 ;learning is 0 ;creative_theme is 'general';user_coefficient is 0.94;prior_theme_impressions_count is 0;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2025-02-03 15:00:00+00:00';day_of_week is '0';os_version is 15;user_behavior_stats_in_past is '1 sessions in app 'app.qrcode', 1 ad_requests with mean bid_floor 25.5; 5 sessions in app 'canasta.card.game.trick.rummy.poker.joker.online.multiplayer.offline.game', 16 ad_requests with mean bid_floor 1.3; 1 sessions in app 'com.astarsoftware.euchre', 4 ad_requests with mean bid_floor 73.3; 11 sessions in app 'com.euchre.solitaire.plus.offline.free.card.games', 124 ad_requests with mean bid_floor 13.8, 3 impressions of adomain 'amazon.com' with mean price 1.3, 2 impressions of adomain 'encoreatmurrellsinlet.com' with mean price 1.0, 1 impressions of adomain 'exchangeindiantrail.com' with mean price 0.8, 1 impressions of adomain 'goldencorral.com' with mean price 0.7, 1 impressions of adomain 'mosbysteelecreek.com' with mean price 0.7, 1 impressions of adomain 'sofi.com' with mean price 0.7, 2 impressions of adomain 'spytec.com' with mean price 1.6, 1 clicks of adomain 'wisewaveltd.com', 1 impressions of adomain 'wisewaveltd.com' with mean price 51.0; 2 sessions in app 'com.mobilityware.Spades', 63 ad_requests with mean bid_floor 36.6; 6 sessions in app 'com.tripledot.triple.tile.match.pair.game.three.master.object', 98 ad_requests with mean bid_floor 17.8, 8 impressions of adomain 'amazon.com' with mean price 0.4, 1 impressions of adomain 'enhertu.com' with mean price 0.6, 1 impressions of adomain 'hp.com' with mean price 0.5, 1 impressions of adomain 'paramountplus.com' with mean price 1.3, 1 impressions of adomain 'trugolf.com' with mean price 1.2; 2 sessions in app 'com.vitastudio.solitaire', 44 ad_requests with mean bid_floor 39.8; 7 sessions in app 'com.wood.bolt.wordle.screw.nuts.puzzle', 99 ad_requests with mean bid_floor 15.6, 1 impressions of adomain 'amazon.com' with mean price 0.7, 1 impressions of adomain 'audible.com' with mean price 0.4, 1 impressions of adomain 'bidease.com_101931' with mean price 0.4, 1 impressions of adomain 'boostmobile.com' with mean price 0.7, 1 impressions of adomain 'homespotter.com' with mean price 0.5, 1 impressions of adomain 'nucala.com' with mean price 0.1, 1 impressions of adomain 'pepsico.com' with mean price 0.6, 1 impressions of adomain 'spytec.com' with mean price 0.2; 1 sessions in app 'infinitejoy.match3d.tilemaster.cube', 12 ad_requests with mean bid_floor 78.7; 1 sessions in app 'net.peakgames.mobile.rummi.android', 4 ad_requests with mean bid_floor 0.9';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 0;channel is 'USA/V/applovin/com.euchre.solitaire.plus.offline.free.card.games/False/117';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.366912710586232;partition is 3699;segments is ['closet.match.pair.matching.games_Android_CPA(level_2)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'closet.match.pair.matching.games_Android_CPA(level_3)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_2000k' 'com.xentech.brickblast_retargeting_Android_CPI_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPA(client_ad_revenue)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V4_2000k' 'com.pixel.art.coloring.color.number_Android_CPA(m_pics_finished_5)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'and.brainworks.nummatch_Android_CPI_abdoul_V6_500k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V6_2000k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(s_ad_revenue_to_af3)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V4_2000k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_100k' 'closet.match.pair.matching.games_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_120)_abdoul_V4_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPA(day_2_start)_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V6_500k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V6_2000k' 'loppipoppi.dominoes_retargeting_Android_CPI_abdoul_V4_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_pics_finished_5)_abdoul_V4_2mln' 'closet.match.pair.matching.games_Android_CPA(day_2_start)_abdoul_V6_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V6_100k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.aaaudi.wordmaker_Android_CPI_abdoul_V4_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V4_2000k' 'com.aaaudi.wordmaker_Android_CPI_abdoul_V3_100k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_500k' 'closet.match.pair.matching.games_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'and.brainworks.nummatch_Android_CPI_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_2000k' 'com.aaaudi.wordmaker_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'loppipoppi.dominoes_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_Android_CPI_abdoul_V3_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'closet.match.pair.matching.games_Android_CPA(ag_retention_d7)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPA(level_2)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'loppipoppi.dominoes_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'de.empfohlen_Android_CPA(App Opened)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'closet.match.pair.matching.games_Android_CPA(level_2)_abdoul_V6_2000k' 'closet.match.pair.matching.games_Android_CPA(client_ad_revenue)_abdoul_V4_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_pics_finished_5)_abdoul_V6_2000k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'com.aaafun.watersort_Android_CPI_abdoul_V6_2000k' 'com.block.juggle_Android_CPA(s_ad_revenue_to_af3)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_2000k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V4_500k' 'closet.match.pair.matching.games_Android_CPA(level_3)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'loppipoppi.yatzy_retargeting_Android_CPI_abdoul_V4_2000k' 'com.aaaudi.wordmaker_Android_CPI_abdoul_V4_100k' 'loppipoppi.numbermatch_retargeting_Android_CPA(104)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(s_ad_revenue_to_af3)_abdoul_V4_2000k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPA(sdk_ua_level_loop_winNormalLevel_40)_abdoul_V3_500k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPI_abdoul_V3_500k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPA(ag_retention_d7)_abdoul_V4_100k' 'com.pixel.art.coloring.color.number_Android_CPA(m_pics_finished_5)_abdoul_V4_500k_frozen' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'closet.match.pair.matching.games_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'de.empfohlen_Android_CPA(App Opened)_abdoul_V6_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V6_2000k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V6_500k' 'closet.match.pair.matching.games_Android_CPA(day_2_start)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_120)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k' 'closet.match.pair.matching.games_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'e734a7b9-2044-4274-9a17-3306c7e9827a;uuid is '14993b80-d6c9-4d7d-8e12-71a5ba00ff01';bid_timestamp is '2025-01-02 1:21:57';device_id is 'e734a7b9-2044-4274-9a17-3306c7e9827a';biddate is '2025-01-02';country is 'USA';app is 'com.pieyel.scrabble';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 4.58790177168068;target_cpi is 0.825718928928321;campaign is 57724;creative_id is 229286;session_duration is 0 ;seller_name is 'Scopely MAX';seller_id is 173;content_type is 'ie';bid_floor is 1.603 ;min_floor is 0.5406 ;bidmachine_placement_value is 1.63077;placement_historical_value is ;third_party_bid_price is 1.603;prior_tag_impressions_count is 9 ;time_since_impression is 111411 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 0.67;prior_theme_impressions_count is 9;prior_tag_clicks_count is 3 ;time_since_click is '443783';hour is '2025-01-02 01:00:00+00:00';day_of_week is '3';os_version is 12;user_behavior_stats_in_past is '3 sessions in app 'com.MoneyBingo.LuckyRewards.CashGame.BigWinner', 63 ad_requests with mean bid_floor 20.0; 2 sessions in app 'com.bible.game.jigsaw.puzzle', 25 ad_requests with mean bid_floor 37.3; 2 sessions in app 'com.cyber.clean', 2 ad_requests with mean bid_floor 5.2; 54 sessions in app 'com.epicwalls.wallpaper.app', 4516 ad_requests with mean bid_floor 30.7; 1 sessions in app 'com.jeckster.ball.drop', 1 ad_requests with mean bid_floor 0.0; 14 sessions in app 'com.midasplayer.apps.bubblewitchsaga2', 54 ad_requests with mean bid_floor 4.4; 1 sessions in app 'com.miniclip.eightballpool', 6 ad_requests with mean bid_floor 6.5; 10 sessions in app 'com.mobilityware.Spades', 934 ad_requests with mean bid_floor 10.4, 1 clicks of adomain 'benjaminone.com', 5 impressions of adomain 'benjaminone.com' with mean price 5.6, 1 impressions of adomain 'bestplay.app' with mean price 3.9, 1 impressions of adomain 'everydaywinner.net' with mean price 2.7, 1 impressions of adomain 'freecash.com' with mean price 3.9, 1 impressions of adomain 'phillips66.com' with mean price 4.8, 1 impressions of adomain 'technify.vn' with mean price 4.1; 49 sessions in app 'com.pieyel.scrabble', 1425 ad_requests with mean bid_floor 3.8, 1 impressions of adomain 'acuvue.com' with mean price 0.4, 17 impressions of adomain 'adidas.com' with mean price 0.0, 6 impressions of adomain 'adobe.com' with mean price 0.0, 32 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'appquantum.com' with mean price 0.0, 1 impressions of adomain 'att.com' with mean price 0.3, 1 clicks of adomain 'bestplay.app', 3 impressions of adomain 'bestplay.app' with mean price 14.1, 1 impressions of adomain 'betmgm.com' with mean price 0.0, 1 impressions of adomain 'bizversions.com' with mean price 0.1, 1 impressions of adomain 'bouldersheriff.gov' with mean price 0.5, 1 impressions of adomain 'brand-acumen-studios.com' with mean price 0.1, 1 impressions of adomain 'brita.com' with mean price 0.1, 1 impressions of adomain 'callapp.com' with mean price 0.0, 2 impressions of adomain 'carando.com' with mean price 0.5, 8 impressions of adomain 'cash.app' with mean price 0.1, 10 impressions of adomain 'climbcu.org' with mean price 1.1, 1 impressions of adomain 'cocacola.com' with mean price 0.0, 1 impressions of adomain 'communitymedical.org' with mean price 3.3, 1 impressions of adomain 'crhventures.com' with mean price 0.0, 2 impressions of adomain 'cumedicine.us' with mean price 0.3, 1 impressions of adomain 'danonenorthamerica.com' with mean price 0.3, 1 impressions of adomain 'denverymca.org' with mean price 0.5, 4 impressions of adomain 'depend.com' with mean price 0.3, 13 impressions of adomain 'disneyplus.com' with mean price 0.1, 10 impressions of adomain 'dnb.com' with mean price 0.3, 2 impressions of adomain 'drreddys.com' with mean price 0.1, 1 impressions of adomain 'edwardjones.com' with mean price 0.1, 1 impressions of adomain 'equalai.org' with mean price 0.3, 2 impressions of adomain 'espnbet.com' with mean price 0.0, 1 impressions of adomain 'expresstoll.com' with mean price 0.4, 1 impressions of adomain 'foundationch.com' with mean price 0.8, 2 impressions of adomain 'generalmills.com' with mean price 0.1, 3 impressions of adomain 'gillette.com' with mean price 0.3, 3 impressions of adomain 'giovanniranausa.com' with mean price 0.3, 5 impressions of adomain 'goldbond.com' with mean price 0.1, 4 impressions of adomain 'google.com' with mean price 0.1, 2 impressions of adomain 'gurugame.ai' with mean price 0.0, 1 impressions of adomain 'hengyeinc.com' with mean price 0.5, 1 impressions of adomain 'highlifellc.com' with mean price 0.3, 2 impressions of adomain 'hood.com' with mean price 0.5, 5 impressions of adomain 'ibm.com' with mean price 1.8, 1 impressions of adomain 'illumio.com' with mean price 0.2, 4 impressions of adomain 'innovage.com' with mean price 0.4, 2 impressions of adomain 'instacart.com' with mean price 1.6, 1 impressions of adomain 'ivory.com' with mean price 0.3, 2 impressions of adomain 'jmsmucker.com' with mean price 0.3, 1 impressions of adomain 'joinpogo.com' with mean price 0.1, 2 impressions of adomain 'kelloggs.com' with mean price 0.7, 2 impressions of adomain 'kraftheinzcompany.com' with mean price 0.4, 4 impressions of adomain 'lovecolorado.com' with mean price 0.4, 4 impressions of adomain 'lowes.com' with mean price 0.3, 1 impressions of adomain 'mccormick.com' with mean price 0.6, 4 impressions of adomain 'mobilesafetytech.com' with mean price 0.3, 4 impressions of adomain 'naturesbounty.com' with mean price 0.1, 1 impressions of adomain 'nautica.com' with mean price 0.1, 3 impressions of adomain 'nestlehealthscience.us' with mean price 0.3, 1 impressions of adomain 'ngpllc.co' with mean price 0.1, 6 impressions of adomain 'ocrevus.com' with mean price 0.4, 7 impressions of adomain 'olay.com' with mean price 0.4, 3 impressions of adomain 'oldspice.com' with mean price 0.4, 1 impressions of adomain 'orgain.com' with mean price 0.4, 2 impressions of adomain 'overheaddoorfortcollins.com' with mean price 0.3, 4 impressions of adomain 'paramountplus.com' with mean price 0.2, 10 impressions of adomain 'paypal.com' with mean price 0.6, 2 impressions of adomain 'peacocktv.com' with mean price 0.0, 2 impressions of adomain 'pennfoster.edu' with mean price 0.3, 4 impressions of adomain 'pentlyconger.com' with mean price 0.3, 2 impressions of adomain 'pepsi.com' with mean price 0.4, 16 impressions of adomain 'pfister.com' with mean price 0.3, 1 impressions of adomain 'plannedparenthood.org' with mean price 0.3, 7 impressions of adomain 'pngaming.com' with mean price 0.3, 2 impressions of adomain 'postconsumerbrands.com' with mean price 0.3, 1 impressions of adomain 'premiernutrition.com' with mean price 0.4, 8 impressions of adomain 'progressive.com' with mean price 0.5, 1 impressions of adomain 'rawlings.com' with mean price 0.4, 3 impressions of adomain 'samsclub.com' with mean price 0.6, 1 impressions of adomain 'schiffvitamins.com' with mean price 0.4, 1 impressions of adomain 'secret.com' with mean price 0.4, 1 impressions of adomain 'sedgwick.com' with mean price 0.0, 1 impressions of adomain 'starbucks.com' with mean price 0.0, 1 impressions of adomain 'studdardscrap.com' with mean price 0.3, 9 impressions of adomain 'subaru.com' with mean price 0.3, 1 impressions of adomain 'surveymonkey.com' with mean price 0.3, 4 impressions of adomain 'talkingtomandfriends.com' with mean price 0.1, 1 impressions of adomain 'textnow.com' with mean price 0.0, 12 impressions of adomain 'thesimplygoodfoodscompany.com' with mean price 0.2, 1 impressions of adomain 'tjx.com' with mean price 0.0, 2 impressions of adomain 'tripledotstudios.com' with mean price 0.0, 2 impressions of adomain 'tyson.com' with mean price 0.3, 14 impressions of adomain 'ulta.com' with mean price 0.6, 1 impressions of adomain 'ups.com' with mean price 1.0, 2 impressions of adomain 'vail.com' with mean price 0.0, 4 impressions of adomain 'vicks.com' with mean price 0.6, 1 impressions of adomain 'vrbo.com' with mean price 0.4, 3 impressions of adomain 'walgreens.com' with mean price 0.7, 7 impressions of adomain 'walmart.com' with mean price 0.3, 1 impressions of adomain 'wilburstotalbeverage.com' with mean price 0.3; 3 sessions in app 'com.tripledot.woodoku', 11 ad_requests with mean bid_floor 4.2; 1 sessions in app 'in.playsimple.wordtrip', 7 ad_requests with mean bid_floor 18.0; 7 sessions in app 'kjv.bible.kingjamesbible', 149 ad_requests with mean bid_floor 37.9';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 30;channel is 'USA/I/bidmachine/com.pieyel.scrabble/False/173';time_since_click_in_hours is 123;fast_imp_12h is 2;fast_click_2h is 0;rnd is 0.601524501206714;partition is 597;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.Eventyr.WS_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_new_features_abdoul_100k_09_18_2024' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.ballytechnologies.quickhitslots_Android_CPI_install_abdoul_500k_08_20_2024' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_control_abdoul_100k_09_18_2024' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'c1697d4f-e91a-488e-960b-0f37418369e1;uuid is '96f35ef2-cd37-4d93-b69a-df2f14b08d36';bid_timestamp is '2025-02-07 18:00:08';device_id is 'c1697d4f-e91a-488e-960b-0f37418369e1';biddate is '2025-02-07';country is 'USA';app is 'com.vitastudio.mahjong';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 50;target_cpi is 3;campaign is 58358;creative_id is 228773;session_duration is 397 ;seller_name is 'Learnings.ai';seller_id is 126;content_type is 'ie';bid_floor is 31.8106 ;min_floor is 31.8106 ;bidmachine_placement_value is 41.864139;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 0 ;time_since_impression is 0 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 1;prior_theme_impressions_count is 0;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2025-02-07 18:00:00+00:00';day_of_week is '4';os_version is 14;user_behavior_stats_in_past is '12 sessions in app 'com.easybrain.number.puzzle.game', 2742 ad_requests with mean bid_floor 29.1, 11 impressions of adomain 'amazon.com' with mean price 0.6, 1 impressions of adomain 'arizona.edu' with mean price 0.2, 7 impressions of adomain 'asq.org' with mean price 0.3, 4 impressions of adomain 'astrazeneca.com' with mean price 1.1, 1 impressions of adomain 'brown-forman.com' with mean price 0.8, 1 impressions of adomain 'ceva.com' with mean price 18.7, 1 impressions of adomain 'courier.com' with mean price 0.3, 1 impressions of adomain 'cox.com' with mean price 1.0, 1 impressions of adomain 'designhouse.design' with mean price 2.1, 10 impressions of adomain 'discover.com' with mean price 0.8, 1 impressions of adomain 'dolphinze.com' with mean price 0.6, 1 impressions of adomain 'exactpack.com' with mean price 0.7, 1 impressions of adomain 'gerber.com' with mean price 0.3, 2 impressions of adomain 'goodnes.com' with mean price 0.6, 1 impressions of adomain 'gopeak.net' with mean price 0.5, 6 impressions of adomain 'hulu.com' with mean price 0.9, 2 impressions of adomain 'ingrezza.com' with mean price 0.3, 1 impressions of adomain 'ipecamericas.org' with mean price 3.1, 1 impressions of adomain 'jazzpharma.com' with mean price 0.4, 2 impressions of adomain 'jimmydean.com' with mean price 2.1, 1 impressions of adomain 'kalvitamins.com' with mean price 0.3, 1 impressions of adomain 'kithara.com' with mean price 0.4, 1 impressions of adomain 'lumakrashcp.com' with mean price 0.4, 2 impressions of adomain 'mccormick.com' with mean price 0.5, 1 impressions of adomain 'metamucil.com' with mean price 1.6, 4 impressions of adomain 'michelobultra.com' with mean price 0.3, 2 impressions of adomain 'naturesway.com' with mean price 0.3, 1 impressions of adomain 'navy.com' with mean price 0.4, 2 impressions of adomain 'olay.com' with mean price 0.7, 2 impressions of adomain 'renewserramesa.com' with mean price 0.4, 1 impressions of adomain 'samsung.com' with mean price 0.8, 1 impressions of adomain 'scottbrand.com' with mean price 0.4, 2 impressions of adomain 'secret.com' with mean price 0.3, 1 impressions of adomain 'soapyjoescarwash.com' with mean price 0.4, 1 impressions of adomain 'subaru.com' with mean price 0.3, 2 impressions of adomain 'tiktok.com' with mean price 2.1, 4 impressions of adomain 'vicks.com' with mean price 0.7, 1 impressions of adomain 'wkkellogg.com' with mean price 0.2; 37 sessions in app 'com.vitastudio.mahjong', 1230 ad_requests with mean bid_floor 17.5, 7 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'coldstonecreamery.com' with mean price 0.2, 1 clicks of adomain 'ezhealth.app', 1 impressions of adomain 'ezhealth.app' with mean price 9.5, 2 impressions of adomain 'flixchatter.net' with mean price 0.3, 4 impressions of adomain 'goldbond.com' with mean price 0.7, 2 impressions of adomain 'honest.com' with mean price 0.3, 1 impressions of adomain 'nclhltd.com' with mean price 1.9, 1 impressions of adomain 'neutrogena.com' with mean price 0.3, 1 clicks of adomain 'newpub.co/spades', 1 impressions of adomain 'newpub.co/spades' with mean price 50.0, 1 impressions of adomain 'nordvpn.com' with mean price 0.1, 1 impressions of adomain 'revlon.com' with mean price 0.4, 2 impressions of adomain 'solaray.com' with mean price 0.5, 2 impressions of adomain 'support.spaceflightsimulator.app' with mean price 0.2, 2 impressions of adomain 'temu.com' with mean price 54.7, 2 clicks of adomain 'temu.com', 1 impressions of adomain 'wkkellogg.com' with mean price 0.2, 2 impressions of adomain 'xyzal.com' with mean price 0.3; 1 sessions in app 'in.playsimple.wordtrip', 4 ad_requests with mean bid_floor 28.1';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 0;channel is 'USA/I/bidmachine/com.vitastudio.mahjong/False/126';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.793402696134406;partition is 832;segments is ['com.murka.scatterslots_Android_CPI_abdoul_V4_2000k' 'net.supertreat.solitaire_Android_CPI_abdoul_V6_2000k' 'com.block.juggle_Android_CPA(loop_ipu50)_abdoul_V4_500k' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V6_2000k' 'loppipoppi.yatzy_retargeting_Android_CPI_abdoul_V6_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPA(104)_abdoul_V4_2000k' 'com.aaaudi.biblecode_retargeting_Android_CPA(10level_complete_beforeD8)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_V6_2000k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(s_custom1_revenue)_abdoul_V6_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPI_abdoul_V4_500k' 'loppipoppi.dominoes_retargeting_Android_CPA(126)_abdoul_V6_2000k' 'loppipoppi.ginrummy_retargeting_Android_CPI_abdoul_V6_2000k' 'loppipoppi.dominoes_retargeting_Android_CPA(111)_abdoul_V4_2000k' 'HDIP_iOS_USA_Cellular_100_users_LITE' 'com.block.juggle_Android_CPA(ipu_168h_50)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.block.juggle_Android_CPA(s_custom7_revenue)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_retargeting_Android_CPA(146)_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(s_custom7_revenue)_abdoul_V6_2000k' 'com.block.juggle_Android_CPA(s_custom7_revenue)_abdoul_V4_2000k' 'com.ttterbagames.businesssimulator_Android_CPA(105)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.block.juggle_Android_CPA(ipu_168h_50)_abdoul_V6_2000k' 'loppipoppi.yatzy_retargeting_Android_CPA(dc_10GameEnd_BeforeD8)_abdoul_V4_2000k' 'com.aaaudi.biblecode_retargeting_Android_CPA(10level_complete_beforeD8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_500k' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPI_abdoul_V4_2000k' 'com.aaaudi.biblecode_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'HDIP_iOS_USA_200_users_LITE' 'com.block.juggle_Android_CPA(s_ad_revenue_to_af3)_abdoul_V4_2000k' 'loppipoppi.dominoes_retargeting_Android_CPA(111)_abdoul_V6_2000k' 'com.block.juggle_Android_CPA(loop_ipu50)_abdoul_V4_2000k' 'com.ttterbagames.businesssimulator_Android_CPA(dc_fortune_5000_BeforeD8)_abdoul_mmp_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_mmp_V6_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPI_abdoul_V6_2000k' 'HDIP_USA_Bidmachine_custom_50_users_LITE_2025_01_30' 'loppipoppi.yatzy_retargeting_Android_CPA(dc_10GameEnd_BeforeD8)_abdoul_V6_2000k' 'loppipoppi.ginrummy_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_retargeting_Android_CPI_abdoul_V4_2000k' 'com.aaaudi.biblecode_retargeting_Android_CPA(10level_complete_beforeD8)_abdoul_V6_2000k' 'loppipoppi.dominoes_retargeting_Android_CPA(126)_abdoul_V4_2000k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '70e32929-22ff-411d-b4a1-6d72540d5dd2;uuid is '9ab06b47-8b5e-4edf-8ab5-3d6c99b63016';bid_timestamp is '2025-02-10 23:07:51';device_id is '70e32929-22ff-411d-b4a1-6d72540d5dd2';biddate is '2025-02-10';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 13.954497123155;target_cpi is 0.756002124372568;campaign is 58068;creative_id is 229286;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'ie';bid_floor is 0.01 ;min_floor is 0.01 ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 21 ;time_since_impression is 1918281 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1.60999999999999;prior_theme_impressions_count is 21;prior_tag_clicks_count is 2 ;time_since_click is '4347776';hour is '2025-02-10 23:00:00+00:00';day_of_week is '0';os_version is 13;user_behavior_stats_in_past is '1 sessions in app 'com.Pixa.RescueGranny', 154 ad_requests with mean bid_floor 23.7; 7 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 299 ad_requests with mean bid_floor 16.2, 2 impressions of adomain 'centurygames.com' with mean price 7.5, 1 impressions of adomain 'newpub.co' with mean price 14.0, 2 impressions of adomain 'newpub.co/spades' with mean price 21.9, 1 impressions of adomain 'pinterest.com' with mean price 5.8, 2 impressions of adomain 'playrix.com' with mean price 9.9, 1 impressions of adomain 'temu.com' with mean price 64.4';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 532;channel is 'USA/I/bidmachine/com.spades.solitaire.online.plus.offline.free.card.games/False/482';time_since_click_in_hours is 1208;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.284017885396164;partition is 324;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k_rnd_A' 'com.newpubco.spades_Android_competitors_BM_305k_30_01_2025' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2M_14_11_2024' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'loppipoppi.dominoes_retargeting_Android_CPA(111)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'HDIP_iOS_USA_Cellular_100_users_LITE' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V7_MID_PRICE_HIGH_VAR_AG_21k_01_31_2025' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_30d' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'HDIP_iOS_USA_200_users_LITE' 'loppipoppi.dominoes_retargeting_Android_CPA(111)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'HDIP_USA_Bidmachine_custom_50_users_LITE_2025_01_30' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'adce449a-16e8-496a-a8eb-9a5b23691812;uuid is '2e360259-5666-4ed6-9752-c7aaf199219b';bid_timestamp is '2025-01-03 14:20:11';device_id is 'adce449a-16e8-496a-a8eb-9a5b23691812';biddate is '2025-01-03';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 1.80948611288272;target_cpi is 2;campaign is 57517;creative_id is 228773;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'vie';bid_floor is 1.6006 ;min_floor is 1.6006 ;bidmachine_placement_value is 50.88;placement_historical_value is 1.646728;third_party_bid_price is ;prior_tag_impressions_count is 8 ;time_since_impression is 6855 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 0.31;prior_theme_impressions_count is 8;prior_tag_clicks_count is 3 ;time_since_click is '9331937';hour is '2025-01-03 14:00:00+00:00';day_of_week is '4';os_version is 13;user_behavior_stats_in_past is '1 sessions in app 'com.Youknowme.seekgroupletter', 5 ad_requests with mean bid_floor 5.2; 72 sessions in app 'com.blackout.spades', 70467 ad_requests with mean bid_floor 26.8, 6 impressions of adomain '3m.com' with mean price 0.2, 1 impressions of adomain 'advanticehealth.com' with mean price 0.4, 125 impressions of adomain 'amazon.com' with mean price 0.4, 2 impressions of adomain 'bissell.com' with mean price 0.4, 1 impressions of adomain 'boehringer-ingelheim.com' with mean price 0.4, 4 impressions of adomain 'bosch.us' with mean price 0.3, 5 impressions of adomain 'calvinklein.us' with mean price 0.4, 1 impressions of adomain 'cash.app' with mean price 0.2, 4 impressions of adomain 'checkout51.com' with mean price 0.4, 6 impressions of adomain 'chewy.com' with mean price 0.4, 1 impressions of adomain 'claritin.com' with mean price 0.6, 1 impressions of adomain 'clorox.com' with mean price 0.3, 1 impressions of adomain 'corteva.us' with mean price 0.5, 3 impressions of adomain 'covergirl.com' with mean price 0.3, 1 impressions of adomain 'cuisinart.com' with mean price 0.2, 2 impressions of adomain 'depend.com' with mean price 0.2, 2 impressions of adomain 'disney.com' with mean price 0.4, 3 impressions of adomain 'disneyplus.com' with mean price 0.3, 1 impressions of adomain 'doordash.com' with mean price 0.8, 1 impressions of adomain 'drreddys.com' with mean price 0.2, 17 impressions of adomain 'duracell.com' with mean price 0.3, 13 impressions of adomain 'dymatize.com' with mean price 2.9, 3 impressions of adomain 'dyson.com' with mean price 0.6, 2 impressions of adomain 'earthanimal.com' with mean price 0.6, 2 impressions of adomain 'earthrated.com' with mean price 0.3, 1 impressions of adomain 'esupplements.com' with mean price 2.9, 1 impressions of adomain 'facebook.com' with mean price 8.2, 1 impressions of adomain 'flintcrawford.com' with mean price 0.5, 2 impressions of adomain 'gaiam.com' with mean price 0.4, 9 impressions of adomain 'galderma.com' with mean price 0.4, 1 impressions of adomain 'heindlcenter.org' with mean price 0.3, 1 impressions of adomain 'hims.com' with mean price 0.3, 1 impressions of adomain 'intuit.com' with mean price 0.8, 1 impressions of adomain 'justinmintonlaw.com' with mean price 0.4, 2 impressions of adomain 'kelloggs.com' with mean price 1.5, 1 impressions of adomain 'kohler.com' with mean price 0.6, 3 impressions of adomain 'loloirugs.com' with mean price 0.4, 1 impressions of adomain 'mcafee.com' with mean price 2.6, 1 impressions of adomain 'mccormick.com' with mean price 0.2, 2 impressions of adomain 'mdanderson.org' with mean price 2.7, 2 impressions of adomain 'mikmak.tv' with mean price 1.0, 1 impressions of adomain 'mobilesafetytech.com' with mean price 0.2, 9 impressions of adomain 'moultriemobile.com' with mean price 0.4, 5 impressions of adomain 'newpub.co' with mean price 8.5, 11 impressions of adomain 'newpub.co/spades' with mean price 3.8, 1 impressions of adomain 'nianticlabs.com' with mean price 2.9, 1 impressions of adomain 'nordvpn.com' with mean price 0.7, 25 impressions of adomain 'norton.com' with mean price 0.4, 1 impressions of adomain 'nowfoods.com' with mean price 0.2, 2 impressions of adomain 'nutrafol.com' with mean price 0.5, 1 impressions of adomain 'oneaday.com' with mean price 0.4, 1 impressions of adomain 'orgain.com' with mean price 0.3, 9 impressions of adomain 'ozempic.com' with mean price 1.8, 1 impressions of adomain 'paramountplus.com' with mean price 1.1, 3 impressions of adomain 'peacocktv.com' with mean price 0.4, 2 impressions of adomain 'perdue.com' with mean price 0.4, 1 impressions of adomain 'pharmavite.com' with mean price 0.2, 7 impressions of adomain 'philips.com' with mean price 0.2, 2 impressions of adomain 'philosophy.com' with mean price 0.2, 2 impressions of adomain 'poise.com' with mean price 0.3, 3 impressions of adomain 'postconsumerbrands.com' with mean price 0.4, 3 impressions of adomain 'powerofresolve.com' with mean price 0.2, 1 impressions of adomain 'prestigebrands.com' with mean price 0.2, 1 impressions of adomain 'rinnai.us' with mean price 0.4, 20 impressions of adomain 'royalcanin.com' with mean price 0.4, 6 impressions of adomain 'safavieh.com' with mean price 3.5, 1 impressions of adomain 'safemobileprotect.com' with mean price 0.2, 1 impressions of adomain 'samhsa.gov' with mean price 0.4, 6 impressions of adomain 'samsung.com' with mean price 2.9, 1 impressions of adomain 'schwarzkopf.com' with mean price 0.2, 1 impressions of adomain 'sharefile.com' with mean price 0.4, 1 impressions of adomain 'smuckers.com' with mean price 2.9, 1 impressions of adomain 'sony.com' with mean price 5.1, 1 impressions of adomain 'speedway.com' with mean price 0.6, 6 impressions of adomain 't-falusa.com' with mean price 0.2, 2 impressions of adomain 'tempursealy.com' with mean price 3.7, 1 impressions of adomain 'upsimples.com' with mean price 0.2, 1 impressions of adomain 'vtama.com' with mean price 0.3, 3 impressions of adomain 'walmart.com' with mean price 0.4, 4 impressions of adomain 'wkkellogg.com' with mean price 0.2, 3 impressions of adomain 'www.vioc.com' with mean price 0.6, 1 impressions of adomain 'zinodavidoff.com' with mean price 0.2; 1 sessions in app 'com.fiogonia.spades', 8 ad_requests with mean bid_floor 9.2; 3 sessions in app 'com.mbarektech.squiddalgonagame', 146 ad_requests with mean bid_floor 11.0; 1 sessions in app 'com.peoplefun.wordcross', 9 ad_requests with mean bid_floor 7.7; 1 sessions in app 'com.tripledot.solitaire', 3 ad_requests with mean bid_floor 2.6; 4 sessions in app 'com.tripledot.woodoku', 14 ad_requests with mean bid_floor 8.9; 1 sessions in app 'in.playsimple.wordsearch', 2 ad_requests with mean bid_floor 1.4; 3 sessions in app 'in.playsimple.wordtrip', 5 ad_requests with mean bid_floor 11.5';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 1;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 2592;fast_imp_12h is 2;fast_click_2h is 0;rnd is 0.451811935268369;partition is 210;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.hutchgames.formularacing_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_new_features_abdoul_100k_09_18_2024' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'bloom_com.blackout.spades_USA_95' 'loppipoppi.dominoes_retargeting_Android_CPA(126)_abdoul_V4_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'b2fcde83-9b86-4470-b772-22c206e8523b;uuid is '884f7c0d-e946-494c-97df-8764f41f2d99';bid_timestamp is '2025-01-02 0:56:55';device_id is 'b2fcde83-9b86-4470-b772-22c206e8523b';biddate is '2025-01-02';country is 'USA';app is 'com.playvalve.yatzy';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is 'c6a6b770e6f9a39ac041d92d33282787';display_manager is 'bidmachine';raw_price is 7.78103224933147;target_cpi is 0.8;campaign is 57718;creative_id is 219049;session_duration is 0 ;seller_name is 'Playvalve';seller_id is 273;content_type is 'vi';bid_floor is 5.0668 ;min_floor is 5.0668 ;bidmachine_placement_value is 13.046154;placement_historical_value is 7.873226;third_party_bid_price is ;prior_tag_impressions_count is 16 ;time_since_impression is 267448 ;learning is 0 ;creative_theme is 'new3d';user_coefficient is 0.37;prior_theme_impressions_count is 16;prior_tag_clicks_count is 8 ;time_since_click is '414963';hour is '2025-01-02 00:00:00+00:00';day_of_week is '3';os_version is 14;user_behavior_stats_in_past is '50 sessions in app 'canasta.card.game.trick.rummy.poker.joker.online.multiplayer.offline.game', 431 ad_requests with mean bid_floor 2.7; 1 sessions in app 'com.SPSoftwareProductions.UnlimitedBowling', 1 ad_requests with mean bid_floor 0.0; 4 sessions in app 'com.applock.launcher', 4 ad_requests with mean bid_floor 5.2; 6 sessions in app 'com.aws.android', 0 ad_requests with mean bid_floor 0.0, 1 impressions of adomain '7-eleven.com' with mean price 1.2, 1 impressions of adomain 'AZMedical.com' with mean price 1.3, 5 impressions of adomain 'amazon.com' with mean price 0.9, 2 impressions of adomain 'clorox.com' with mean price 0.9, 1 impressions of adomain 'delawareinc.com' with mean price 0.8, 1 impressions of adomain 'jared.com' with mean price 0.8, 1 impressions of adomain 'truqap.com' with mean price 1.3; 1 sessions in app 'com.balloon.master.cube.match', 11 ad_requests with mean bid_floor 1.4; 6 sessions in app 'com.billiards.shooting.ball.pool', 54 ad_requests with mean bid_floor 16.4; 10 sessions in app 'com.blackout.bubble', 851 ad_requests with mean bid_floor 19.5, 1 impressions of adomain 'aerostartyperatings.com' with mean price 0.7, 1 impressions of adomain 'bdbiosciences.com' with mean price 0.2, 1 impressions of adomain 'careersourceflorida.com' with mean price 0.5, 1 impressions of adomain 'cassidyadvertising.com' with mean price 0.2, 3 impressions of adomain 'clinicaltrials.com' with mean price 1.0, 2 impressions of adomain 'delawareinc.com' with mean price 0.5, 2 impressions of adomain 'grainger.com' with mean price 0.8, 1 impressions of adomain 'grandvillapalmbay.com' with mean price 0.2, 1 impressions of adomain 'guardyourcard.com' with mean price 0.5, 1 impressions of adomain 'inovacareers.org' with mean price 0.1, 1 impressions of adomain 'kycportal.com' with mean price 1.0, 1 impressions of adomain 'midflorida.com' with mean price 0.2, 1 impressions of adomain 'musickauction.com' with mean price 0.1, 1 impressions of adomain 'salesforce.com' with mean price 0.9, 1 impressions of adomain 'sinowaytw.com' with mean price 0.6, 1 impressions of adomain 'sleepnumber.com' with mean price 0.3, 1 impressions of adomain 'srxltc.com' with mean price 0.0, 2 impressions of adomain 'vioc.com' with mean price 0.7, 2 impressions of adomain 'visitgrandjunction.com' with mean price 0.2, 1 impressions of adomain 'wfp.com' with mean price 0.3, 1 impressions of adomain 'willowtreeapps.com' with mean price 0.1; 1 sessions in app 'com.block.game.jigsaw.puzzles', 114 ad_requests with mean bid_floor 34.5; 1 sessions in app 'com.evrika.math.club', 20 ad_requests with mean bid_floor 3.1, 12 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'coldstonecreamery.com' with mean price 0.3; 1 sessions in app 'com.fiogonia.spades', 1 ad_requests with mean bid_floor 7.7; 11 sessions in app 'com.funcraft.farkle', 621 ad_requests with mean bid_floor 37.8, 1 impressions of adomain 'alkaseltzerplus.com' with mean price 2.5, 1 impressions of adomain 'clorox.com' with mean price 0.4, 1 impressions of adomain 'coca-cola.com' with mean price 0.3, 2 clicks of adomain 'logitech.com', 11 impressions of adomain 'logitech.com' with mean price 15.8, 1 impressions of adomain 'nestleusa.com' with mean price 0.8, 1 impressions of adomain 'palmers.com' with mean price 0.1, 1 impressions of adomain 'pluto.tv' with mean price 0.3, 1 impressions of adomain 'ultimahealth.com' with mean price 0.3, 1 impressions of adomain 'wurl.com' with mean price 0.8; 3 sessions in app 'com.gamee.dragon.kingdom.castle.match.story.puzzle', 28 ad_requests with mean bid_floor 1.5; 3 sessions in app 'com.global.xxsx.google', 23 ad_requests with mean bid_floor 7.0; 30 sessions in app 'com.hearts.solitaire.plus.offline.free.card.games', 581 ad_requests with mean bid_floor 9.4, 1 impressions of adomain 'allegiant-carter.com' with mean price 0.8, 4 impressions of adomain 'centralfloridapickandpay.com' with mean price 1.3, 1 impressions of adomain 'crunch.com' with mean price 1.3, 3 impressions of adomain 'eastmarcommonsorlando.com' with mean price 1.2, 2 impressions of adomain 'fitzgeraldbaltimore.com' with mean price 1.1, 2 impressions of adomain 'gatorade.com' with mean price 1.6, 1 impressions of adomain 'geostabilization.com' with mean price 1.4, 1 impressions of adomain 'grainger.com' with mean price 0.8, 1 impressions of adomain 'kobesteakhouse.com' with mean price 1.5, 1 impressions of adomain 'livealtaireorlando.com' with mean price 1.2, 1 impressions of adomain 'liveavida.com' with mean price 1.4, 1 impressions of adomain 'millcreekplaces.com' with mean price 1.7, 2 impressions of adomain 'missionrockresidential.com' with mean price 1.4, 1 impressions of adomain 'samsung.com' with mean price 1.2, 2 impressions of adomain 'soliswinterparkflorida.com' with mean price 1.5, 2 impressions of adomain 'usf.edu' with mean price 1.8; 18 sessions in app 'com.king.candycrushsodasaga', 99 ad_requests with mean bid_floor 4.0; 431 sessions in app 'com.metropcs.metrozone', 3379 ad_requests with mean bid_floor 89.1; 2 sessions in app 'com.mnogogames.triviascapes', 115 ad_requests with mean bid_floor 18.1; 78 sessions in app 'com.mobilityware.GinRummySolitaire', 5560 ad_requests with mean bid_floor 16.0, 1 impressions of adomain 'advanceamerica.net' with mean price 0.1, 11 impressions of adomain 'audible.com' with mean price 0.1, 1 clicks of adomain 'azurgames.com', 3 impressions of adomain 'azurgames.com' with mean price 7.3, 1 impressions of adomain 'beautystudioapps.blogspot.com' with mean price 6.0, 2 impressions of adomain 'bidease.com_101931' with mean price 0.1, 2 impressions of adomain 'bidease.com_102661' with mean price 0.2, 2 impressions of adomain 'boostmobile.com' with mean price 0.6, 10 impressions of adomain 'callapp.com' with mean price 0.1, 1 impressions of adomain 'cash.app' with mean price 0.1, 2 impressions of adomain 'cbsinteractive.com' with mean price 0.1, 4 clicks of adomain 'chime.com', 10 impressions of adomain 'chime.com' with mean price 4.4, 1 impressions of adomain 'disneyplus.com' with mean price 0.1, 1 impressions of adomain 'doc-hosting.flycricket.io' with mean price 3.4, 1 impressions of adomain 'easygeo.org' with mean price 0.5, 2 impressions of adomain 'econtrendx.com' with mean price 0.1, 1 impressions of adomain 'followfreshfromflorida.com' with mean price 5.2, 3 impressions of adomain 'freecash.com' with mean price 0.1, 1 impressions of adomain 'gameestudio.com' with mean price 6.6, 1 clicks of adomain 'gameestudio.com', 3 impressions of adomain 'gopuff.com' with mean price 0.1, 2 clicks of adomain 'governorofpoker.com', 4 impressions of adomain 'governorofpoker.com' with mean price 3.9, 4 impressions of adomain 'healthprimal.com' with mean price 11.8, 1 impressions of adomain 'igg.com' with mean price 4.2, 5 impressions of adomain 'instacart.com' with mean price 0.1, 2 impressions of adomain 'iottechnews.com' with mean price 0.2, 1 impressions of adomain 'jared.com' with mean price 0.9, 2 impressions of adomain 'joinpropel.com' with mean price 0.1, 1 impressions of adomain 'lenscrafters.com' with mean price 0.1, 4 impressions of adomain 'metabolicmaintenance.com' with mean price 6.5, 2 clicks of adomain 'metabolicmaintenance.com', 1 impressions of adomain 'metacoregames.com' with mean price 8.8, 1 clicks of adomain 'metacoregames.com', 4 impressions of adomain 'mhitpoker.com' with mean price 5.2, 4 clicks of adomain 'mhitpoker.com', 1 impressions of adomain 'mintegral.com' with mean price 4.1, 2 impressions of adomain 'moonpay.com' with mean price 0.1, 2 impressions of adomain 'newpub.co/spades' with mean price 19.5, 2 clicks of adomain 'newpub.co/spades', 2 impressions of adomain 'pandora.com' with mean price 0.1, 1 impressions of adomain 'pinchapenny.com' with mean price 0.5, 9 impressions of adomain 'pricelines.com' with mean price 0.1, 1 clicks of adomain 'productmadness.com', 6 impressions of adomain 'progressive.com' with mean price 0.5, 1 impressions of adomain 'samsung.com' with mean price 0.5, 5 impressions of adomain 'scopely.com' with mean price 0.1, 2 impressions of adomain 'simplebro.co' with mean price 0.1, 1 impressions of adomain 'sliding.toys' with mean price 0.1, 1 impressions of adomain 'slotomania.com' with mean price 6.0, 1 clicks of adomain 'slotomania.com', 1 impressions of adomain 'talkingtomandfriends.com' with mean price 0.1, 3 clicks of adomain 'tech.pokergaga.net', 31 impressions of adomain 'tech.pokergaga.net' with mean price 0.9, 1 impressions of adomain 'technify.vn' with mean price 4.0, 1 clicks of adomain 'technify.vn', 1 impressions of adomain 'termsfeed.com' with mean price 2.9, 1 clicks of adomain 'termsfeed.com', 1 impressions of adomain 'textnow.com' with mean price 0.1, 1 impressions of adomain 'tiktok.com' with mean price 1.4, 1 impressions of adomain 'verizon.com' with mean price 0.1, 1 impressions of adomain 'voodoo.io' with mean price 5.1, 1 clicks of adomain 'voodoo.io', 1 impressions of adomain 'yourradioplace.com' with mean price 0.1, 1 impressions of adomain 'zencolor.app' with mean price 0.1; 58 sessions in app 'com.mobilityware.Spades', 4787 ad_requests with mean bid_floor 12.0, 1 clicks of adomain 'beautystudioapps.blogspot.com', 1 impressions of adomain 'beautystudioapps.blogspot.com' with mean price 3.9, 1 impressions of adomain 'cactus-bp.com' with mean price 3.7, 2 clicks of adomain 'chardonnaypartners.com', 2 impressions of adomain 'chardonnaypartners.com' with mean price 10.4, 14 impressions of adomain 'chime.com' with mean price 4.9, 8 clicks of adomain 'chime.com', 1 impressions of adomain 'doc-hosting.flycricket.io' with mean price 4.3, 1 impressions of adomain 'fiverr.com' with mean price 6.7, 2 impressions of adomain 'gopuff.com' with mean price 5.2, 1 clicks of adomain 'gopuff.com', 1 clicks of adomain 'governorofpoker.com', 2 impressions of adomain 'governorofpoker.com' with mean price 4.5, 1 impressions of adomain 'mdmexclusives.com' with mean price 7.3, 2 impressions of adomain 'metabolicmaintenance.com' with mean price 6.1, 1 clicks of adomain 'metabolicmaintenance.com', 7 impressions of adomain 'mhitpoker.com' with mean price 4.8, 4 clicks of adomain 'mhitpoker.com', 1 impressions of adomain 'mintegral.com' with mean price 4.4, 1 impressions of adomain 'nextersglobal.com' with mean price 5.2, 1 clicks of adomain 'productmadness.com', 2 impressions of adomain 'productmadness.com' with mean price 4.3, 2 impressions of adomain 'royalcanin.com' with mean price 7.3, 1 clicks of adomain 'slotomania.com', 1 impressions of adomain 'slotomania.com' with mean price 3.7, 2 clicks of adomain 'tech.pokergaga.net', 2 impressions of adomain 'tech.pokergaga.net' with mean price 4.8; 1 sessions in app 'com.peoplefun.wordcross', 6 ad_requests with mean bid_floor 6.1; 36 sessions in app 'com.playvalve.yatzy', 7398 ad_requests with mean bid_floor 117.6, 1 impressions of adomain 'abcmouse.com' with mean price 0.4, 1 impressions of adomain 'adidas.com' with mean price 0.5, 48 impressions of adomain 'amazon.com' with mean price 0.5, 1 impressions of adomain 'claritin.com' with mean price 0.7, 2 impressions of adomain 'clorox.com' with mean price 0.5, 11 impressions of adomain 'coca-cola.com' with mean price 0.4, 1 impressions of adomain 'depend.com' with mean price 0.4, 1 impressions of adomain 'disneyplus.com' with mean price 0.3, 1 impressions of adomain 'dreamlandamusements.com' with mean price 0.4, 1 impressions of adomain 'facebook.com' with mean price 0.4, 1 impressions of adomain 'flixchatter.net' with mean price 0.3, 1 impressions of adomain 'greenmountaincoffee.com' with mean price 0.5, 8 impressions of adomain 'hardrock.com' with mean price 0.4, 2 impressions of adomain 'icelandicglacial.com' with mean price 0.4, 6 impressions of adomain 'instagram.com' with mean price 0.5, 4 impressions of adomain 'intuit.com' with mean price 0.5, 1 impressions of adomain 'liquid-iv.com' with mean price 0.4, 5 impressions of adomain 'logitech.com' with mean price 0.4, 2 impressions of adomain 'mars.com' with mean price 0.4, 3 impressions of adomain 'naturesbakery.com' with mean price 0.4, 1 impressions of adomain 'nestleusa.com' with mean price 0.4, 1 impressions of adomain 'nordicnaturals.com' with mean price 0.4, 3 impressions of adomain 'nutrafol.com' with mean price 0.4, 11 impressions of adomain 'nutramaxlabs.com' with mean price 0.5, 3 impressions of adomain 'orgain.com' with mean price 0.4, 1 impressions of adomain 'paramountplus.com' with mean price 0.4, 2 impressions of adomain 'pepsico.com' with mean price 0.4, 1 impressions of adomain 'pinchapenny.com' with mean price 1.0, 5 impressions of adomain 'primobrands.com' with mean price 0.5, 1 impressions of adomain 'rutheckerdhall.com' with mean price 1.0, 1 impressions of adomain 'santanderus.com' with mean price 0.4, 1 impressions of adomain 'shopgenius.com' with mean price 0.8, 3 impressions of adomain 'textnow.com' with mean price 0.5, 1 impressions of adomain 'tiktok.com' with mean price 0.9, 41 impressions of adomain 'trulieve.com' with mean price 1.2, 9 impressions of adomain 'ultimahealth.com' with mean price 0.5, 2 impressions of adomain 'vmobackup.com' with mean price 0.3; 1 sessions in app 'com.sh.tricky.relax.ticktock.mini.challenges.puzzle.games', 2 ad_requests with mean bid_floor 2.6; 3 sessions in app 'com.tripledot.blackjack', 73 ad_requests with mean bid_floor 3.5; 4 sessions in app 'com.tripledot.woodoku', 9 ad_requests with mean bid_floor 3.4; 4 sessions in app 'com.vitastudio.mahjong', 23 ad_requests with mean bid_floor 44.0; 37 sessions in app 'cribbage.card.game.classic.board.offline.multiplayer.poker.dice.score', 1089 ad_requests with mean bid_floor 2.3, 1 impressions of adomain '407bankrupt.com' with mean price 0.9, 1 impressions of adomain 'amazon.com' with mean price 1.5, 1 impressions of adomain 'americansenior.com' with mean price 1.0, 1 impressions of adomain 'amscot.com' with mean price 1.5, 5 impressions of adomain 'cdw.com' with mean price 1.1, 6 impressions of adomain 'centralfloridapickandpay.com' with mean price 1.1, 2 impressions of adomain 'choicehotels.com' with mean price 1.5, 5 impressions of adomain 'eastmarcommonsorlando.com' with mean price 1.0, 3 impressions of adomain 'fitzgeraldbaltimore.com' with mean price 1.1, 1 impressions of adomain 'harmononthelake.com' with mean price 0.9, 3 impressions of adomain 'kobesteakhouse.com' with mean price 1.5, 1 impressions of adomain 'lifetimefenceanddeck.net' with mean price 1.5, 3 impressions of adomain 'millcreekplaces.com' with mean price 1.4, 1 impressions of adomain 'millenniummetrowest.com' with mean price 1.0, 8 impressions of adomain 'newworldsreading.com' with mean price 1.8, 3 impressions of adomain 'nutramaxlabs.com' with mean price 1.8, 1 impressions of adomain 'oasisatcrosstown.com' with mean price 0.9, 3 impressions of adomain 'orangecountyfl.net' with mean price 2.8, 2 impressions of adomain 'powerplus.com' with mean price 1.8, 2 impressions of adomain 'rumbolatino.com' with mean price 0.7, 7 impressions of adomain 'soliswinterparkflorida.com' with mean price 1.5, 1 impressions of adomain 'steubenvilleconferences.com' with mean price 1.0, 1 impressions of adomain 'thejoyfm.com' with mean price 1.1, 2 impressions of adomain 'universalroof.com' with mean price 1.5, 3 impressions of adomain 'usf.edu' with mean price 1.9; 1 sessions in app 'free.os.jump.superbros.adventure.world', 2 ad_requests with mean bid_floor 0.0; 8 sessions in app 'in.playsimple.wordtrip', 37 ad_requests with mean bid_floor 16.6; 14 sessions in app 'linkdesks.oceanmatch', 64 ad_requests with mean bid_floor 9.7; 1 sessions in app 'net.peakgames.toonblast', 2 ad_requests with mean bid_floor 5.2; 1 sessions in app 'sudoku.puzzle.math.games', 13 ad_requests with mean bid_floor 74.4';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 74;channel is 'USA/V/bidmachine/com.playvalve.yatzy/False/273';time_since_click_in_hours is 115;fast_imp_12h is 2;fast_click_2h is 0;rnd is 0.596798335357884;partition is 1117;segments is ['com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V5_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_100k' 'bloom_com.playvalve.yatzy_USA_1d' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPA(sdk_ua_online_once_180min)_abdoul_V3_500k' 'bloom_com.playvalve.yatzy_USA_95' 'com.pixel.art.coloring.color.number_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.Eventyr.WS_Android_CPI_abdoul_V3_100k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_2000k' 'com.pixel.art.coloring.color.number_Android_CPA(m_pics_finished_5)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_100k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_500k' 'com.hutchgames.formularacing_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_mmp_with_new_features_abdoul_100k_09_18_2024' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.hutchgames.formularacing_Android_CPI_abdoul_V4_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_client_revenue)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPA(sdk_ua_online_once_90min)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V3_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_500k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.Eventyr.WS_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.loppipoppi.spidersolitaire_Android_CPI_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_500k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPA(sdk_ua_online_loop_180min)_abdoul_V3_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'com.hutchgames.formularacing_Android_CPA(session)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V3_500k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_500k' 'com.hutchgames.formularacing_Android_CPA(ag_retention_d1)_abdoul_V3_100k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_100k' 'com.dekovir.wordrift_Android_CPA(1776)_abdoul_V3_500k' 'com.hutchgames.formularacing_Android_CPI_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_100k' 'com.loppipoppi.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.aaaudi.biblecode_Android_CPI_abdoul_V3_500k' 'com.mounthorse.travelmatch_Android_CPI_abdoul_V3_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V3_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_500k' 'com.kds.tile.match.master_retargeting_Android_CPI_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.ballytechnologies.quickhitslots_Android_CPA(First_Spin)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_Appgrowth_New_100k_12_10_2024' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPI_abdoul_V3_500k' 'loppipoppi.dominoes_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPI_abdoul_V4_100k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.ballytechnologies.quickhitslots_Android_CPI_install_abdoul_500k_08_20_2024' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V3_500k' 'com.Eventyr.WS_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_100k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.mounthorse.travelmatch_Android_CPI_abdoul_V3_100k' 'HDIP_iOS_USA_WiFi_100_users_LITE' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_100k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_100k' 'com.hutchgames.formularacing_Android_CPA(session)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_100k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPA(sdk_ua_level_loop_winNormalLevel_40)_abdoul_V3_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.ballytechnologies.quickhitslots_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'and.lihuhu.findmatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.ballytechnologies.quickhitslots_Android_CPA(First_Spin)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_100k' 'com.newpubco.spades_retargeting_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_pics_finished_5)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.ballytechnologies.quickhitslots_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_100k' 'beetles.puzzle.solitaire_Android_CPA(af_app_opened)_abdoul_V3_500k' 'explore' 'com.aaaudi.wordmaker_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.ballytechnologies.quickhitslots_Android_CPI_abdoul_V4_100k' 'easy.sudoku.puzzle.solver.free_apps_embeddings_similarity' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'bloom_com.playvalve.yatzy_USA_80' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_100k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_control_abdoul_100k_09_18_2024' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPA(sdk_ua_level_loop_winNormalLevel_40)_abdoul_V3_100k' 'com.koolgames.bubblepopper_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k' 'bloom_com.fiogonia.dominoes_USA_1d' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '6b164c70-c23e-4619-99c5-a6991340230b;uuid is '84d1bc04-7a0a-4f3f-8903-77c503152837';bid_timestamp is '2025-01-28 16:37:40';device_id is '6b164c70-c23e-4619-99c5-a6991340230b';biddate is '2025-01-28';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'a9f55d98db68349c6554f2e8f9efa5a9';display_manager is 'bidmachine';raw_price is 29.9999999999999;target_cpi is 3.71999999999999;campaign is 58190;creative_id is 229456;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'ie';bid_floor is 1.6006 ;min_floor is 1.6006 ;bidmachine_placement_value is 21.2;placement_historical_value is 6.727596;third_party_bid_price is ;prior_tag_impressions_count is 8 ;time_since_impression is 744915 ;learning is 1 ;creative_theme is 'update';user_coefficient is 1;prior_theme_impressions_count is 8;prior_tag_clicks_count is 4 ;time_since_click is '33669492';hour is '2025-01-28 16:00:00+00:00';day_of_week is '1';os_version is 14;user_behavior_stats_in_past is '1 sessions in app 'com.aircraft.flight', 19 ad_requests with mean bid_floor 6.1; 17 sessions in app 'com.blackout.gin', 2200 ad_requests with mean bid_floor 7.2, 20 impressions of adomain 'amazon.com' with mean price 0.2, 2 impressions of adomain 'getcleanpeople.com' with mean price 1.4, 1 impressions of adomain 'hellobello.com' with mean price 0.2, 1 impressions of adomain 'joico.com' with mean price 0.2, 1 impressions of adomain 'matrix.com' with mean price 0.2, 1 impressions of adomain 'petiq.com' with mean price 0.2, 1 impressions of adomain 'samsung.com' with mean price 0.3, 1 impressions of adomain 'seventhgeneration.com' with mean price 0.2, 1 impressions of adomain 'thermos.com' with mean price 0.2; 17 sessions in app 'com.blackout.spades', 4017 ad_requests with mean bid_floor 31.2, 10 impressions of adomain 'amazon.com' with mean price 0.9, 2 impressions of adomain 'checkout51.com' with mean price 0.4, 1 impressions of adomain 'clorox.com' with mean price 0.8, 1 impressions of adomain 'example.com' with mean price 0.8, 3 impressions of adomain 'la-z-boy.com' with mean price 0.9, 1 clicks of adomain 'newpub.co', 1 impressions of adomain 'newpub.co' with mean price 30.0, 2 impressions of adomain 'paramountplus.com' with mean price 0.5; 2 sessions in app 'com.bugbear.confluence', 36 ad_requests with mean bid_floor 15.3; 1 sessions in app 'com.easybrain.solitaire.klondike.free', 354 ad_requests with mean bid_floor 14.0, 2 impressions of adomain 'amazon.com' with mean price 0.5, 1 impressions of adomain 'app.boostr.com' with mean price 0.3, 1 impressions of adomain 'huggies.com' with mean price 0.4, 3 impressions of adomain 'la-z-boy.com' with mean price 0.3, 1 impressions of adomain 'progressive.com' with mean price 0.3, 1 impressions of adomain 'publix.com' with mean price 0.3, 1 impressions of adomain 'samsung.com' with mean price 0.5, 1 impressions of adomain 'verizon.com' with mean price 0.2; 20 sessions in app 'com.easybrain.spider.solitaire', 8689 ad_requests with mean bid_floor 23.8, 1 impressions of adomain '3m.com' with mean price 0.2, 1 impressions of adomain 'allergan.com' with mean price 0.2, 21 impressions of adomain 'amazon.com' with mean price 0.5, 2 impressions of adomain 'astrazeneca.com' with mean price 0.1, 7 impressions of adomain 'autoinsurance.org' with mean price 0.1, 2 impressions of adomain 'beachford.net' with mean price 0.1, 3 impressions of adomain 'bradshawhome.com' with mean price 0.1, 6 impressions of adomain 'campingworld.com' with mean price 0.2, 2 impressions of adomain 'claconnect.com' with mean price 0.1, 1 impressions of adomain 'crumblcookies.com' with mean price 0.2, 1 impressions of adomain 'dav.org' with mean price 0.4, 6 impressions of adomain 'depend.com' with mean price 0.2, 4 impressions of adomain 'discovery.com' with mean price 0.1, 17 impressions of adomain 'disneyplus.com' with mean price 0.2, 2 impressions of adomain 'distrokid.com' with mean price 0.2, 1 impressions of adomain 'enhertu.com' with mean price 0.4, 1 impressions of adomain 'gardenoflife.com' with mean price 0.1, 1 impressions of adomain 'gillette.com' with mean price 0.2, 1 impressions of adomain 'goldbond.com' with mean price 0.1, 6 impressions of adomain 'havertys.com' with mean price 0.5, 1 impressions of adomain 'heart.org' with mean price 0.1, 1 impressions of adomain 'hhs.gov' with mean price 0.1, 8 impressions of adomain 'howlifeunfolds.com' with mean price 0.1, 1 impressions of adomain 'izervay.com' with mean price 0.2, 2 impressions of adomain 'kashkick.com' with mean price 0.1, 1 impressions of adomain 'kohls.com' with mean price 0.1, 1 clicks of adomain 'kohls.com', 4 impressions of adomain 'la-z-boy.com' with mean price 0.2, 9 impressions of adomain 'lifelines.com' with mean price 0.2, 1 impressions of adomain 'liquid-iv.com' with mean price 0.1, 2 impressions of adomain 'lunsumio.com' with mean price 0.1, 1 impressions of adomain 'marcus.com' with mean price 0.1, 4 impressions of adomain 'michelobultra.com' with mean price 0.1, 5 impressions of adomain 'mondelezinternational.com' with mean price 0.1, 1 impressions of adomain 'muckbootcompany.com' with mean price 1.5, 1 impressions of adomain 'myfitnesspal.com' with mean price 0.3, 1 impressions of adomain 'myrtlebeachchevroletcadillac.com' with mean price 0.3, 3 impressions of adomain 'nutrafol.com' with mean price 0.1, 1 impressions of adomain 'oldspice.com' with mean price 0.3, 1 impressions of adomain 'onewheel.com' with mean price 0.1, 6 impressions of adomain 'paramountplus.com' with mean price 0.2, 11 impressions of adomain 'paxlovid.com' with mean price 0.2, 12 impressions of adomain 'paycom.com' with mean price 0.1, 4 impressions of adomain 'peets.com' with mean price 0.2, 3 impressions of adomain 'pepsico.com' with mean price 0.2, 2 impressions of adomain 'pfizer.com' with mean price 5.5, 1 impressions of adomain 'pgpro.com' with mean price 0.3, 1 impressions of adomain 'pokemongolive.com' with mean price 0.0, 2 impressions of adomain 'projectrescue.com' with mean price 0.1, 4 impressions of adomain 'pull-ups.com' with mean price 0.4, 4 impressions of adomain 'samsung.com' with mean price 0.3, 1 impressions of adomain 'solitaire.gurugame.ai' with mean price 0.0, 1 impressions of adomain 'starsandstrikes.com' with mean price 0.8, 1 impressions of adomain 'subaru.com' with mean price 0.2, 1 impressions of adomain 'talkingtomandfriends.com' with mean price 0.0, 1 impressions of adomain 'thayers.com' with mean price 0.2, 2 impressions of adomain 'titaniquemusical.com' with mean price 0.2, 1 impressions of adomain 'vicks.com' with mean price 0.4, 5 impressions of adomain 'walgreens.com' with mean price 0.5, 2 impressions of adomain 'walmart.com' with mean price 0.1, 1 impressions of adomain 'watersort.gurugame.ai' with mean price 0.1, 8 impressions of adomain 'wkkellogg.com' with mean price 0.2, 3 impressions of adomain 'yes4all.com' with mean price 0.1; 2 sessions in app 'com.fiogonia.spades', 8 ad_requests with mean bid_floor 8.5; 107 sessions in app 'com.mistplay.mistplay', 0 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.oczma.smarter', 4 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.peoplefun.wordcross', 8 ad_requests with mean bid_floor 11.1; 1 sessions in app 'com.pgzng.quicktranslator', 2 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.pgzng.timer', 3 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.solitaire.fish.klondike.card.aquarium', 106 ad_requests with mean bid_floor 15.3, 1 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'kashkick.com' with mean price 0.1, 1 impressions of adomain 'mondelezinternational.com' with mean price 0.2, 1 impressions of adomain 'numerator.com' with mean price 0.1; 1 sessions in app 'com.sujan.sujansathi', 4 ad_requests with mean bid_floor 0.0; 11 sessions in app 'com.tapcolor.color.coloring.number.paint.free', 104 ad_requests with mean bid_floor 3.3, 16 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'attn.com' with mean price 1.5, 1 impressions of adomain 'cbrands.com' with mean price 0.2, 2 impressions of adomain 'checkout51.com' with mean price 0.4, 3 impressions of adomain 'chewy.com' with mean price 0.3, 1 impressions of adomain 'clorox.com' with mean price 0.3, 1 impressions of adomain 'flixchatter.net' with mean price 0.1, 2 impressions of adomain 'getcleanpeople.com' with mean price 0.5, 2 impressions of adomain 'getwonderfeel.com' with mean price 0.4, 4 impressions of adomain 'haleon.com' with mean price 0.3, 2 impressions of adomain 'instagram.com' with mean price 0.2, 1 impressions of adomain 'lenox.com' with mean price 0.2, 2 impressions of adomain 'stashtea.com' with mean price 0.3, 1 impressions of adomain 'tridentseafoods.com' with mean price 0.7; 2 sessions in app 'com.tripledot.woodoku', 8 ad_requests with mean bid_floor 3.2; 1 sessions in app 'com.uckam.reader', 3 ad_requests with mean bid_floor 0.0; 6 sessions in app 'in.playsimple.wordtrip', 11 ad_requests with mean bid_floor 11.8; 14 sessions in app 'math.puzzle.games.crossmath.number.puzzles.free', 953 ad_requests with mean bid_floor 16.5, 1 impressions of adomain 'abcmouse.com' with mean price 0.0, 4 impressions of adomain 'adidas.com' with mean price 0.2, 24 impressions of adomain 'amazon.com' with mean price 0.3, 3 impressions of adomain 'anytimefitness.com' with mean price 0.5, 1 impressions of adomain 'cocacola.com' with mean price 0.0, 1 impressions of adomain 'consumable.com' with mean price 0.1, 3 impressions of adomain 'depend.com' with mean price 0.2, 1 impressions of adomain 'flixchatter.net' with mean price 0.2, 4 impressions of adomain 'getcleanpeople.com' with mean price 1.7, 6 impressions of adomain 'haleon.com' with mean price 0.2, 1 impressions of adomain 'hhs.gov' with mean price 0.2, 1 impressions of adomain 'homes.com' with mean price 0.0, 1 impressions of adomain 'hucksandwashington.com' with mean price 0.3, 1 impressions of adomain 'kitmedia.us' with mean price 0.3, 2 impressions of adomain 'libtayo.com' with mean price 0.2, 2 impressions of adomain 'lifelines.com' with mean price 0.2, 2 impressions of adomain 'meiomi.com' with mean price 0.2, 4 impressions of adomain 'mondelezinternational.com' with mean price 0.4, 1 impressions of adomain 'naturesbakery.com' with mean price 0.2, 2 impressions of adomain 'nurseyard.com' with mean price 0.2, 4 impressions of adomain 'nutrafol.com' with mean price 0.2, 1 impressions of adomain 'ogxbeauty.com' with mean price 0.2, 2 impressions of adomain 'pg.com' with mean price 0.4, 1 impressions of adomain 'playrix.com' with mean price 12.2, 1 clicks of adomain 'playrix.com', 3 impressions of adomain 'poise.com' with mean price 0.4, 4 impressions of adomain 'purewickathome.com' with mean price 0.0, 2 impressions of adomain 'seventhgeneration.com' with mean price 0.2, 1 impressions of adomain 'shopgenius.com' with mean price 1.4, 1 impressions of adomain 'subaru.com' with mean price 1.5, 1 impressions of adomain 'thermos.com' with mean price 0.2, 1 impressions of adomain 'thewellnessway.com' with mean price 1.1, 1 impressions of adomain 'walgreens.com' with mean price 0.2, 1 impressions of adomain 'woodmenlife.com' with mean price 0.8, 2 impressions of adomain 'www.learnings.ai' with mean price 0.0; 25 sessions in app 'solitaire.classic.hungrystudio.free.klondike.card.patience', 591 ad_requests with mean bid_floor 12.0, 2 impressions of adomain '3m.com' with mean price 0.4, 50 impressions of adomain 'adidas.com' with mean price 0.0, 2 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'bealls.com' with mean price 0.0, 1 impressions of adomain 'breakingnewsbrief.com' with mean price 0.0, 1 impressions of adomain 'conservairrigation.com' with mean price 0.3, 1 impressions of adomain 'consumable.com' with mean price 0.1, 2 impressions of adomain 'deepthought.industries' with mean price 0.0, 2 impressions of adomain 'discovery.com' with mean price 0.1, 2 impressions of adomain 'disneyplus.com' with mean price 0.1, 2 impressions of adomain 'fcbcarolinas.com' with mean price 0.3, 1 impressions of adomain 'flymyrtlebeach.com' with mean price 0.3, 5 impressions of adomain 'gurugame.ai' with mean price 0.0, 3 impressions of adomain 'iheart.com' with mean price 0.0, 4 impressions of adomain 'inspiredsquare.com' with mean price 0.0, 8 impressions of adomain 'la-z-boy.com' with mean price 0.3, 1 impressions of adomain 'megafortuna.co' with mean price 0.0, 2 impressions of adomain 'numerator.com' with mean price 0.1, 9 impressions of adomain 'officedepot.com' with mean price 0.2, 1 impressions of adomain 'pandora.com' with mean price 0.0, 7 impressions of adomain 'paramountplus.com' with mean price 0.1, 1 impressions of adomain 'progressive.com' with mean price 0.2, 1 impressions of adomain 'samsung.com' with mean price 0.2, 1 impressions of adomain 'santanderus.com' with mean price 0.1, 1 impressions of adomain 'support.spaceflightsimulator.app' with mean price 0.2, 2 impressions of adomain 'temu.com' with mean price 0.2, 4 impressions of adomain 'textnow.com' with mean price 0.0, 1 impressions of adomain 'tjx.com' with mean price 0.0, 2 impressions of adomain 'torani.com' with mean price 0.3, 1 impressions of adomain 'tysonfoods.com' with mean price 0.4, 4 impressions of adomain 'wkkellogg.com' with mean price 0.1, 4 impressions of adomain 'yyplaygames.com' with mean price 0.0';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 206;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 9353;fast_imp_12h is 2;fast_click_2h is 0;rnd is 0.0462494964082876;partition is 1391;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V4_500k' 'bloom_com.fiogonia.spades_USA_7d' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V6_2000k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPA(sdk_ua_online_once_100min)_abdoul_V3_500k' 'bloom_com.blackout.spades_USA_80' 'bloom_com.fiogonia.spades_USA_1d' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_15GameCompleted_BeforeD8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spidersolitaire_Android_CPA(dc_15GameCompleted_BeforeD8)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_mmp_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_95' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V6_2000k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '8012b74e-a31c-4480-a9fe-149e79416f1b;uuid is '3906a42d-e3a2-421e-b417-d4101b74dc04';bid_timestamp is '2024-12-17 18:20:23';device_id is '8012b74e-a31c-4480-a9fe-149e79416f1b';biddate is '2024-12-17';country is 'USA';app is 'com.mobilityware.GinRummySolitaire';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 11.8163172182615;target_cpi is 4.1468143764064;campaign is 57537;creative_id is 228773;session_duration is 0 ;seller_name is 'Mobilityware SDK';seller_id is 192;content_type is 'vi';bid_floor is 3.9 ;min_floor is ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 38 ;time_since_impression is 16063933 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 0.83;prior_theme_impressions_count is 38;prior_tag_clicks_count is 6 ;time_since_click is '16063903';hour is '2024-12-17 18:00:00+00:00';day_of_week is '1';os_version is 12;user_behavior_stats_in_past is '2 sessions in app 'art.puzzle.games.jigsaw.coloring.free.game', 20 ad_requests with mean bid_floor 2.3; 18 sessions in app 'blockpuzzle.game.block.puzzle', 636 ad_requests with mean bid_floor 2.1, 6 impressions of adomain 'amazon.com' with mean price 0.8, 1 impressions of adomain 'discovery.com' with mean price 0.7, 2 impressions of adomain 'furniturerow.com' with mean price 1.1, 1 impressions of adomain 'haleon.com' with mean price 0.4, 1 impressions of adomain 'mcdonalds.com' with mean price 0.9, 2 impressions of adomain 'nutrafol.com' with mean price 0.6, 1 impressions of adomain 'samsclub.com' with mean price 0.7, 1 impressions of adomain 'smartypantsvitamins.com' with mean price 0.4, 3 impressions of adomain 'southcarolina250.com' with mean price 1.2, 1 impressions of adomain 'spectrum.com' with mean price 2.4; 19 sessions in app 'classic.card.solitaire.pgmaker', 379 ad_requests with mean bid_floor 17.9, 16 impressions of adomain 'disneyplus.com' with mean price 0.4, 13 impressions of adomain 'kohls.com' with mean price 0.4, 2 impressions of adomain 'nubeqa-us.com' with mean price 0.9, 1 impressions of adomain 'nutrafol.com' with mean price 0.4, 1 impressions of adomain 'philips.com' with mean price 0.4, 1 impressions of adomain 'revitalash.com' with mean price 0.5, 1 impressions of adomain 'tempursealy.com' with mean price 0.4; 6 sessions in app 'com.dr.clean', 42 ad_requests with mean bid_floor 119.1; 5 sessions in app 'com.duole.klondike.truck', 5 ad_requests with mean bid_floor 6.4; 2 sessions in app 'com.free.gem.block.puzzle', 4 ad_requests with mean bid_floor 0.7; 1 sessions in app 'com.gnarlygamestudio.agenthunt', 35 ad_requests with mean bid_floor 41.5; 6 sessions in app 'com.kiwigames.busdontstop.puzzle.gp', 37 ad_requests with mean bid_floor 4.0; 20 sessions in app 'com.mobilityware.GinRummySolitaire', 2351 ad_requests with mean bid_floor 14.5, 1 clicks of adomain 'com.actionfit.blockocean', 1 impressions of adomain 'com.actionfit.blockocean' with mean price 3.9, 1 impressions of adomain 'gameart-alaamohamed.com' with mean price 5.1, 1 clicks of adomain 'metabolicmaintenance.com', 1 impressions of adomain 'metabolicmaintenance.com' with mean price 3.2, 1 impressions of adomain 'mycashquest.com' with mean price 3.7, 5 clicks of adomain 'newpub.co/spades', 6 impressions of adomain 'newpub.co/spades' with mean price 5.2, 2 clicks of adomain 'tech.pokergaga.net', 2 impressions of adomain 'tech.pokergaga.net' with mean price 2.2, 3 impressions of adomain 'tiktok.com' with mean price 3.8, 1 impressions of adomain 'ulta.com' with mean price 4.1; 2 sessions in app 'com.noxgroup.app.security', 6 ad_requests with mean bid_floor 1.3; 3 sessions in app 'com.peoplefun.wordcross', 19 ad_requests with mean bid_floor 5.9; 28 sessions in app 'com.playvalve.solitaire', 4483 ad_requests with mean bid_floor 118.4, 1 impressions of adomain 'amazon.com' with mean price 0.3, 3 impressions of adomain 'canadagoose.com' with mean price 0.4, 1 impressions of adomain 'consumertestconnect.com' with mean price 11.0, 3 impressions of adomain 'disneyplus.com' with mean price 0.4, 1 impressions of adomain 'giftwonder.online' with mean price 0.7, 1 impressions of adomain 'hormelfoods.com' with mean price 0.4, 1 impressions of adomain 'omgsweeps.info' with mean price 10.2, 1 impressions of adomain 'proof-advertising.com' with mean price 0.3, 1 clicks of adomain 'rewardzinga2.com', 2 impressions of adomain 'rewardzinga2.com' with mean price 6.8, 1 impressions of adomain 'samsung.com' with mean price 0.7, 1 impressions of adomain 'sonnysbbq.com' with mean price 0.7, 1 impressions of adomain 'yocanblack.com' with mean price 0.3; 91 sessions in app 'com.playvalve.spades', 28154 ad_requests with mean bid_floor 69.5, 5 impressions of adomain 'ads.netapop.com' with mean price 0.5, 6 impressions of adomain 'amazon.com' with mean price 0.4, 1 impressions of adomain 'ashleyfurniture.com' with mean price 0.4, 1 impressions of adomain 'biotechdonedifferently.com' with mean price 0.3, 25 impressions of adomain 'bodyworksplus.com' with mean price 0.9, 1 impressions of adomain 'bp.com' with mean price 2.1, 1 impressions of adomain 'disneyplus.com' with mean price 0.3, 1 impressions of adomain 'everydaywinner.net' with mean price 12.2, 1 impressions of adomain 'fcticlassaction.com' with mean price 0.5, 1 impressions of adomain 'fenixhealthscience.com' with mean price 0.8, 1 impressions of adomain 'foulballpodcast.org' with mean price 0.6, 2 impressions of adomain 'furniturerow.com' with mean price 0.5, 10 impressions of adomain 'instagram.com' with mean price 0.3, 1 impressions of adomain 'ipny.com' with mean price 0.3, 2 impressions of adomain 'jared.com' with mean price 0.4, 2 impressions of adomain 'kay.com' with mean price 0.7, 1 impressions of adomain 'kbhome.com' with mean price 0.7, 20 impressions of adomain 'kohls.com' with mean price 0.6, 2 impressions of adomain 'mobilesafetytech.com' with mean price 0.4, 1 impressions of adomain 'mtzhf.com' with mean price 0.3, 1 impressions of adomain 'murdochs.com' with mean price 0.9, 1 impressions of adomain 'mycomputercareer.edu' with mean price 0.7, 1 impressions of adomain 'nclhltd.com' with mean price 0.6, 1 impressions of adomain 'nutrafol.com' with mean price 0.5, 6 impressions of adomain 'pentlyconger.com' with mean price 0.5, 1 impressions of adomain 'philips.com' with mean price 0.2, 2 impressions of adomain 'pixel.green' with mean price 24.5, 4 impressions of adomain 'progressive.com' with mean price 0.4, 2 impressions of adomain 'proof-advertising.com' with mean price 0.3, 2 impressions of adomain 'remax.com' with mean price 0.6, 1 impressions of adomain 'rewards-locker.com' with mean price 8.5, 4 impressions of adomain 'roomstogo.com' with mean price 0.7, 2 impressions of adomain 'sliding.toys' with mean price 0.3, 1 impressions of adomain 'tiktok.com' with mean price 1.7, 1 impressions of adomain 'totalsecurenetguard.com' with mean price 0.4, 1 impressions of adomain 'trk.bestofferconvert.com' with mean price 0.4, 1 impressions of adomain 'visitarizona.com' with mean price 0.4, 1 impressions of adomain 'wellsfargo.com' with mean price 0.3, 6 impressions of adomain 'yourradioplace.com' with mean price 0.3; 19 sessions in app 'com.puzzle.blast.block.game', 105 ad_requests with mean bid_floor 3.8; 22 sessions in app 'com.puzzle.pool.android', 519 ad_requests with mean bid_floor 20.4; 4 sessions in app 'com.storymatrix.drama', 36 ad_requests with mean bid_floor 39.3; 10 sessions in app 'com.tripledot.blockbash', 231 ad_requests with mean bid_floor 9.2, 5 impressions of adomain 'amazon.com' with mean price 0.2, 1 impressions of adomain 'clubchampion.com' with mean price 0.9, 3 impressions of adomain 'eliquis.bmscustomerconnect.com' with mean price 0.2, 7 impressions of adomain 'furniturerow.com' with mean price 1.1, 1 impressions of adomain 'huggies.com' with mean price 0.5, 2 clicks of adomain 'hungrystudio.com', 2 impressions of adomain 'hungrystudio.com' with mean price 71.4, 3 impressions of adomain 'kindsnacks.com' with mean price 0.4, 1 impressions of adomain 'mondelezinternational.com' with mean price 0.5, 2 impressions of adomain 'olightstore.com' with mean price 0.0, 2 impressions of adomain 'poise.com' with mean price 0.3, 1 impressions of adomain 'reynoldsconsumerproducts.com' with mean price 0.5, 2 impressions of adomain 'samsung.com' with mean price 0.5, 1 impressions of adomain 'spectrum.com' with mean price 0.5, 1 impressions of adomain 'starz.com' with mean price 0.5, 2 impressions of adomain 'thecloroxcompany.com' with mean price 0.5, 1 impressions of adomain 'vitrakvi-us.com' with mean price 0.9, 1 impressions of adomain 'wkkellogg.com' with mean price 0.3; 3 sessions in app 'com.tripledot.solitaire', 5 ad_requests with mean bid_floor 3.8; 5 sessions in app 'com.tripledot.woodoku', 16 ad_requests with mean bid_floor 10.2; 4 sessions in app 'com.wildcard.spades', 28 ad_requests with mean bid_floor 6.0; 2 sessions in app 'com.yolo.hiddenobjects', 56 ad_requests with mean bid_floor 33.7, 1 impressions of adomain 'support.spaceflightsimulator.app' with mean price 0.2; 7 sessions in app 'find.difference.spot.differences.hidden.puzzle.games.free', 215 ad_requests with mean bid_floor 5.7, 9 impressions of adomain 'furniturerow.com' with mean price 1.1, 1 impressions of adomain 'novanthealth.org' with mean price 0.5, 1 impressions of adomain 'santanderus.com' with mean price 0.2, 1 impressions of adomain 'support.spaceflightsimulator.app' with mean price 0.2; 1 sessions in app 'free.os.jump.superbros.adventure.world', 1 ad_requests with mean bid_floor 5.2; 1 sessions in app 'in.WordSearch.WordBliss', 2 ad_requests with mean bid_floor 3.3; 1 sessions in app 'in.playsimple.wordsearch', 1 ad_requests with mean bid_floor 9.2; 17 sessions in app 'in.playsimple.wordtrip', 83 ad_requests with mean bid_floor 63.0; 1 sessions in app 'kidultlovin.word.zen', 2 ad_requests with mean bid_floor 3.1; 7 sessions in app 'link.merge.puzzle.onnect.number', 530 ad_requests with mean bid_floor 36.9; 2 sessions in app 'my.diary.journal', 3 ad_requests with mean bid_floor 0.1; 1 sessions in app 'paint.by.number.pixel.art.coloring.drawing.puzzle', 1 ad_requests with mean bid_floor 19.0; 25 sessions in app 'slingshot.building.destroy', 839 ad_requests with mean bid_floor 19.0; 28 sessions in app 'wood.block.crush.adventure.puzzle.games', 478 ad_requests with mean bid_floor 28.1';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 4462;channel is 'USA/V/bidmachine/com.mobilityware.GinRummySolitaire/False/192';time_since_click_in_hours is 4462;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.827445735979613;partition is 1391;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V5_MMP_New_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'HDIP_iOS_USA_Cellular_100_users_LITE' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'HDIP_iOS_USA_WiFi_100_users_LITE' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'HDIP_iOS_USA_200_users_LITE' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_100k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'a36ab85a-4595-42c5-af34-e247521b68a0;uuid is 'a62ae95f-fd70-4204-8087-5e9cdf9486a9';bid_timestamp is '2024-12-18 17:24:02';device_id is 'a36ab85a-4595-42c5-af34-e247521b68a0';biddate is '2024-12-18';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '0d73c0f2f6fbeaf2041a929b6e0b1f76';display_manager is 'ironsource';raw_price is 16.9493791647255;target_cpi is 3;campaign is 57621;creative_id is 229142;session_duration is 26 ;seller_name is 'Ironsource SSP';seller_id is 137;content_type is 'vie';bid_floor is 2.194604 ;min_floor is 2.194604 ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 11 ;time_since_impression is 510554 ;learning is 0 ;creative_theme is 'fisherman_introplayer';user_coefficient is 0.66;prior_theme_impressions_count is 11;prior_tag_clicks_count is 4 ;time_since_click is '510551';hour is '2024-12-18 17:00:00+00:00';day_of_week is '2';os_version is 12;user_behavior_stats_in_past is '1 sessions in app 'bible.trivia.quiz.question.answer.spelling.correct.knowledge.test.game', 2 ad_requests with mean bid_floor 4.0; 37 sessions in app 'com.blackout.spades', 19925 ad_requests with mean bid_floor 26.3, 14 impressions of adomain 'amazon.com' with mean price 0.4, 6 impressions of adomain 'archwellhealth.com' with mean price 0.4, 1 impressions of adomain 'checkout51.com' with mean price 0.3, 4 impressions of adomain 'clorox.com' with mean price 0.4, 1 impressions of adomain 'coldstonecreamery.com' with mean price 1.1, 1 impressions of adomain 'covergirl.com' with mean price 0.4, 1 impressions of adomain 'disneyplus.com' with mean price 0.3, 1 impressions of adomain 'flashrewards.co' with mean price 7.5, 3 impressions of adomain 'galderma.com' with mean price 0.4, 1 impressions of adomain 'getactfore.com' with mean price 0.2, 2 impressions of adomain 'hileyvwhuntsville.com' with mean price 0.3, 1 impressions of adomain 'hillspet.com' with mean price 0.4, 3 impressions of adomain 'instagram.com' with mean price 0.6, 1 impressions of adomain 'jcdh.org' with mean price 1.0, 1 impressions of adomain 'mobilesafetytech.com' with mean price 0.2, 2 impressions of adomain 'myserenitykids.com' with mean price 0.5, 5 impressions of adomain 'newpub.co/spades' with mean price 3.4, 5 impressions of adomain 'nutrafol.com' with mean price 0.5, 2 impressions of adomain 'nutramaxlabs.com' with mean price 0.4, 11 impressions of adomain 'ordercoldstone.com' with mean price 2.2, 3 impressions of adomain 'paramountplus.com' with mean price 0.6, 14 impressions of adomain 'philips.com' with mean price 0.4, 13 impressions of adomain 'playtika.com' with mean price 8.9, 1 clicks of adomain 'playtika.com', 1 impressions of adomain 'theralogix.com' with mean price 1.0, 2 impressions of adomain 'tiktok.com' with mean price 1.7, 4 impressions of adomain 'torkusa.com' with mean price 0.3, 6 impressions of adomain 'truthinitiative.org' with mean price 0.3; 1 sessions in app 'com.block.blast.free.cube.puzzle.game', 2 ad_requests with mean bid_floor 5.6; 1 sessions in app 'com.newleaf.app.android.victor', 3 ad_requests with mean bid_floor 90.5; 2 sessions in app 'com.peoplefun.wordcross', 12 ad_requests with mean bid_floor 5.3; 100 sessions in app 'com.solitarie.card.regal.game', 3066 ad_requests with mean bid_floor 4.7, 2 clicks of adomain 'newpub.co', 2 impressions of adomain 'newpub.co' with mean price 106.0, 1 clicks of adomain 'newpub.co/spades', 1 impressions of adomain 'newpub.co/spades' with mean price 2.5, 18 clicks of adomain 'playtika.com', 35 impressions of adomain 'playtika.com' with mean price 28.4, 1 impressions of adomain 'productmadness.com' with mean price 3.2, 2 clicks of adomain 'textnow.com', 2 impressions of adomain 'textnow.com' with mean price 5.0; 2 sessions in app 'in.playsimple.wordtrip', 9 ad_requests with mean bid_floor 19.1; 1 sessions in app 'net.peakgames.mobile.spades.android', 55 ad_requests with mean bid_floor 39.7';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 141;channel is 'USA/I/ironsource/com.blackout.spades/False/137';time_since_click_in_hours is 142;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.813891663123564;partition is 1047;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'bm_clickers_newpubco_klondikesolitaire_similar_apps_for_Moloco_Liftoff_Smadex' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V6_2000k' 'bm_clickers_on_casino_newpubco_klondikesolitaire_for_Moloco_Liftoff_Smadex' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'loppipoppi.dominoes_retargeting_Android_CPA(111)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'HDIP_iOS_USA_Cellular_100_users_LITE' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'bloom_com.blackout.spades_USA_1d' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'HDIP_iOS_USA_200_users_LITE' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is ';uuid is '9a5df72f-6852-4d84-b3d6-6094afb382dd';bid_timestamp is '2024-12-29 16:46:53';device_id is '652a06af-33d0-4ab6-98ec-4dbc542125d2';biddate is '2024-12-29';country is 'USA';app is 'com.zimad.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'applovin';raw_price is 23.8410320337809;target_cpi is 1.98243912533564;campaign is 57724;creative_id is 229286;session_duration is 3 ;seller_name is 'Applovin SSP';seller_id is 117;content_type is 'ie';bid_floor is 0.0212 ;min_floor is 0.0212 ;bidmachine_placement_value is 7.910448;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 1 ;time_since_impression is 173414 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1.18;prior_theme_impressions_count is 1;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2024-12-29 16:00:00+00:00';day_of_week is '6';os_version is 14;user_behavior_stats_in_past is '';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 48;channel is 'USA/I/applovin/com.zimad.spades/False/117';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.13721767391314;partition is 3115;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V5_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V6_2000k' 'loppipoppi.dominoes_retargeting_Android_CPA(111)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_100k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V4_2000k' 'loppipoppi.dominoes_retargeting_Android_CPA(126)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_2000k' 'loppipoppi.ginrummy_retargeting_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_V5_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V4_2000k' 'bloom_com.zimad.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_500k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V5_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.block.juggle_Android_CPA(ag_retention_d1)_abdoul_V4_2mln' 'com.Eventyr.WS_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_500k' 'loppipoppi.dominoes_retargeting_Android_CPA(126)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_2000k' 'loppipoppi.dominoes_retargeting_Android_CPA(126)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'loppipoppi.dominoes_retargeting_Android_CPA(111)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'bloom_com.zimad.spades_USA_80' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_15GameCompleted_BeforeD8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_500k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V5_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_retargeting_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_Appgrowth_New_100k_12_10_2024' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_100k' 'com.newpubco.spades_Android_CPI_abdoul_V4_100k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_100k' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'com.block.juggle_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_15GameCompleted_BeforeD8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_500k' 'loppipoppi.yatzy_retargeting_Android_CPI_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(s_custom1_revenue)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_retargeting_Android_CPA(146)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_100k' 'bloom_com.zimad.spades_USA_1d' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_500k' 'loppipoppi.numbermatch_retargeting_Android_CPA(104)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_2000k' 'loppipoppi.ginrummy_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_360)_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_100k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_500k' 'loppipoppi.dominoes_retargeting_Android_CPA(126)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '4b1f7c99-dd3e-4743-9b16-c803baddab01;uuid is 'f5151e56-b6bf-4de2-8f20-314949af9059';bid_timestamp is '2024-12-24 1:33:06';device_id is '4b1f7c99-dd3e-4743-9b16-c803baddab01';biddate is '2024-12-24';country is 'USA';app is 'spades.classic.card.free.online.offline.multiplayer';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 3.22377016444584;target_cpi is 1.9633519369098;campaign is 57661;creative_id is 229286;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'i';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 71.864407;placement_historical_value is 7.03681;third_party_bid_price is ;prior_tag_impressions_count is 9 ;time_since_impression is 86900 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1.98;prior_theme_impressions_count is 9;prior_tag_clicks_count is 2 ;time_since_click is '5642966';hour is '2024-12-24 01:00:00+00:00';day_of_week is '1';os_version is 10;user_behavior_stats_in_past is '27 sessions in app 'com.king.petrescuesaga', 61 ad_requests with mean bid_floor 7.0; 1 sessions in app 'com.playvalve.solitaire', 1 ad_requests with mean bid_floor 3.6; 53 sessions in app 'com.supercell.boombeach', 420 ad_requests with mean bid_floor 232.6; 2 sessions in app 'kidultlovin.word.zen', 3 ad_requests with mean bid_floor 3.2; 61 sessions in app 'spades.classic.card.free.online.offline.multiplayer', 2647 ad_requests with mean bid_floor 0.3, 2 impressions of adomain '5252slot.com' with mean price 1.3, 5 impressions of adomain 'amazon.com' with mean price 0.6, 1 impressions of adomain 'farmheroessaga.com' with mean price 1.6, 1 impressions of adomain 'hyqviahcp.com' with mean price 0.7, 2 impressions of adomain 'lilly.com' with mean price 2.4, 7 impressions of adomain 'mavenclad.com' with mean price 1.8, 1 impressions of adomain 'newpub.co' with mean price 1.3, 4 impressions of adomain 'newpub.co/spades' with mean price 2.2, 6 impressions of adomain 'productmadness.com' with mean price 2.8, 3 impressions of adomain 'ultomirishcp.com' with mean price 15.2';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 24;channel is 'USA/I/bidmachine/spades.classic.card.free.online.offline.multiplayer/False/482';time_since_click_in_hours is 1567;fast_imp_12h is 2;fast_click_2h is 0;rnd is 0.02964576339446;partition is 3523;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'bloom_spades.classic.card.free.online.offline.multiplayer_USA_95' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_MMP_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.Eventyr.WS_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'loppipoppi.dominoes_retargeting_Android_CPA(111)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_500k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '6db20214-0caa-405d-9c8f-85d9b32ba532;uuid is 'da85d5a4-7370-493a-9a93-25570a0b8f6f';bid_timestamp is '2024-12-16 23:06:08';device_id is '6db20214-0caa-405d-9c8f-85d9b32ba532';biddate is '2024-12-16';country is 'USA';app is 'com.mobilityware.CrazyEights';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 11.1146158261679;target_cpi is 2.7109832035811;campaign is 57537;creative_id is 228773;session_duration is 0 ;seller_name is 'Mobilityware SDK';seller_id is 192;content_type is 'vi';bid_floor is 0.013 ;min_floor is ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 14 ;time_since_impression is 13848 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 0.43;prior_theme_impressions_count is 14;prior_tag_clicks_count is 12 ;time_since_click is '13846';hour is '2024-12-16 23:00:00+00:00';day_of_week is '0';os_version is 13;user_behavior_stats_in_past is '62 sessions in app 'and.lihuhu.mahjongtriple3d', 7481 ad_requests with mean bid_floor 20.8, 1 impressions of adomain 'aa.com' with mean price 0.5, 1 impressions of adomain 'adidas.com' with mean price 0.3, 1 impressions of adomain 'allstate.com' with mean price 0.1, 1 impressions of adomain 'apps.com.tr' with mean price 0.7, 1 clicks of adomain 'betrivers.com', 24 impressions of adomain 'betrivers.com' with mean price 0.1, 1 impressions of adomain 'costco.com' with mean price 0.2, 1 impressions of adomain 'cvs.com' with mean price 0.2, 4 impressions of adomain 'dailytimes247.com' with mean price 0.3, 1 impressions of adomain 'fetchrewards.com' with mean price 0.0, 2 impressions of adomain 'flixchatter.net' with mean price 0.2, 2 impressions of adomain 'grainger.com' with mean price 0.6, 1 impressions of adomain 'helloned.com' with mean price 0.1, 4 impressions of adomain 'homespotter.com' with mean price 0.5, 3 impressions of adomain 'marcus.com' with mean price 0.1, 2 impressions of adomain 'mobilesafetytech.com' with mean price 0.1, 1 impressions of adomain 'myhivteam.com' with mean price 0.1, 1 impressions of adomain 'nordvpn.com' with mean price 0.1, 1 impressions of adomain 'numerator.com' with mean price 0.1, 55 impressions of adomain 'onlinemediasolutions.com' with mean price 0.2, 1 clicks of adomain 'onlinemediasolutions.com', 1 impressions of adomain 'orgovyx.com' with mean price 0.9, 1 impressions of adomain 'parmigianoreggiano.com' with mean price 0.3, 1 impressions of adomain 'roundtablepizza.com' with mean price 0.6, 1 impressions of adomain 'shopgenius.com' with mean price 1.1, 1 impressions of adomain 'starbucks.com' with mean price 0.0, 2 impressions of adomain 'thefrickpittsburgh.org' with mean price 0.2, 1 impressions of adomain 'tiktok.com' with mean price 1.4, 1 impressions of adomain 'tridentseafoods.com' with mean price 0.1, 2 impressions of adomain 'trulieve.com' with mean price 0.2, 10 impressions of adomain 'verizon.com' with mean price 0.1, 2 impressions of adomain 'vsp.com' with mean price 0.1, 1 impressions of adomain 'xbox.com' with mean price 8.2, 8 impressions of adomain 'xifaxan.com' with mean price 0.3; 1 sessions in app 'bible.wordgame.words.connect.crossword.cookies', 40 ad_requests with mean bid_floor 17.5; 7 sessions in app 'com.CheetahGames.Skeeboost', 31 ad_requests with mean bid_floor 121.2; 2 sessions in app 'com.bigcake.android.solitairefish', 24 ad_requests with mean bid_floor 12.7; 2 sessions in app 'com.brgame.app.zumablast', 8 ad_requests with mean bid_floor 36.3; 3 sessions in app 'com.cooyostudio.marble.blast2', 54 ad_requests with mean bid_floor 16.8; 17 sessions in app 'com.fiogonia.yatzy', 303 ad_requests with mean bid_floor 54.6; 2 sessions in app 'com.gamebrain.hexasort', 62 ad_requests with mean bid_floor 4.2; 2 sessions in app 'com.gown.happy.paint.by.number.coloring.game', 31 ad_requests with mean bid_floor 0.7, 1 impressions of adomain 'coca-cola.com' with mean price 0.2; 74 sessions in app 'com.melon.drop.fruit.merge.master', 1870 ad_requests with mean bid_floor 3.5, 30 impressions of adomain 'amazon.com' with mean price 0.4, 1 impressions of adomain 'apps.com.tr' with mean price 0.7, 1 impressions of adomain 'aspercreme.com' with mean price 0.4, 1 impressions of adomain 'aveeno.com' with mean price 0.4, 1 impressions of adomain 'azoproducts.com' with mean price 0.4, 4 impressions of adomain 'chipsahoy.com' with mean price 0.4, 2 impressions of adomain 'coca-cola.com' with mean price 0.2, 2 impressions of adomain 'disneyplus.com' with mean price 0.4, 2 impressions of adomain 'drinkpoppi.com' with mean price 0.3, 1 impressions of adomain 'generalmills.com' with mean price 0.8, 1 impressions of adomain 'greenmountaincoffee.com' with mean price 0.3, 3 impressions of adomain 'haleon.com' with mean price 0.3, 1 impressions of adomain 'hims.com' with mean price 0.6, 2 impressions of adomain 'homespotter.com' with mean price 0.5, 1 impressions of adomain 'icyhot.com' with mean price 0.3, 1 impressions of adomain 'justwater.com' with mean price 0.2, 1 impressions of adomain 'kay.com' with mean price 0.3, 1 impressions of adomain 'kenraprofessional.com' with mean price 0.2, 2 impressions of adomain 'koa.com' with mean price 0.2, 4 impressions of adomain 'kohls.com' with mean price 0.3, 5 impressions of adomain 'la-z-boy.com' with mean price 0.2, 1 impressions of adomain 'lowes.com' with mean price 0.6, 1 impressions of adomain 'mackenzie-childs.com' with mean price 1.5, 1 impressions of adomain 'michaeljfox.org' with mean price 0.8, 1 impressions of adomain 'mondelezinternational.com' with mean price 0.5, 1 impressions of adomain 'nutrafol.com' with mean price 0.2, 1 impressions of adomain 'ozempic.com' with mean price 0.5, 5 impressions of adomain 'pa.betrivers.com' with mean price 1.2, 1 impressions of adomain 'paramountplus.com' with mean price 0.3, 1 impressions of adomain 'pedialyte.com' with mean price 0.2, 3 impressions of adomain 'progressive.com' with mean price 0.4, 1 impressions of adomain 'rogersandhollands.com' with mean price 0.5, 4 impressions of adomain 'samsung.com' with mean price 0.5, 1 impressions of adomain 'sourpatchkids.com' with mean price 1.0, 1 impressions of adomain 'victorallen.com' with mean price 0.1, 1 impressions of adomain 'walmart.com' with mean price 0.4, 3 impressions of adomain 'wkkellogg.com' with mean price 0.2, 2 impressions of adomain 'zyrtec.com' with mean price 0.2; 8 sessions in app 'com.mobilityware.CrazyEights', 505 ad_requests with mean bid_floor 27.1, 6 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'americanobesityadvocates.org' with mean price 5.3, 1 impressions of adomain 'barstoolsportsbook.com' with mean price 0.1, 3 impressions of adomain 'betrivers.com' with mean price 0.1, 1 clicks of adomain 'chime.com', 1 impressions of adomain 'chime.com' with mean price 3.8, 2 impressions of adomain 'disneyplus.com' with mean price 0.1, 1 clicks of adomain 'empfohlen.de', 1 impressions of adomain 'empfohlen.de' with mean price 3.5, 1 impressions of adomain 'fishandboat.com' with mean price 0.7, 1 impressions of adomain 'fruitdropmaster.netlify.app' with mean price 3.6, 1 impressions of adomain 'i2978cec.app-ads-txt.com' with mean price 3.2, 1 clicks of adomain 'i2978cec.app-ads-txt.com', 2 impressions of adomain 'instagram.com' with mean price 0.1, 1 impressions of adomain 'newpub.co/spades' with mean price 6.0, 1 impressions of adomain 'orgain.com' with mean price 0.1, 3 impressions of adomain 'samsung.com' with mean price 0.3, 1 impressions of adomain 'scottbrand.com' with mean price 0.1, 1 impressions of adomain 'speedway.com' with mean price 0.5, 1 impressions of adomain 'subaru.com' with mean price 0.1, 1 impressions of adomain 'talkingrain.com' with mean price 0.1, 1 impressions of adomain 'wkkellogg.com' with mean price 0.1, 1 impressions of adomain 'wooga.com' with mean price 0.1; 25 sessions in app 'com.mobilityware.DiceMerge', 614 ad_requests with mean bid_floor 112.9; 18 sessions in app 'com.newpubco.spades', 878 ad_requests with mean bid_floor 12.8, 2 impressions of adomain 'addyi.com' with mean price 0.7, 1 impressions of adomain 'bluetriton.com' with mean price 0.4, 1 impressions of adomain 'catalyst.com' with mean price 1.3, 1 impressions of adomain 'celadonbooks.com' with mean price 0.4, 4 impressions of adomain 'chipsahoy.com' with mean price 0.4, 4 impressions of adomain 'citizensbank.com' with mean price 1.3, 1 impressions of adomain 'extclaims.com' with mean price 1.6, 1 impressions of adomain 'gmc.com' with mean price 0.3, 1 impressions of adomain 'goodnes.com' with mean price 1.0, 1 impressions of adomain 'haleon.com' with mean price 0.3, 1 impressions of adomain 'investor.vanguard.com' with mean price 0.8, 4 impressions of adomain 'kelloggs.com' with mean price 1.3, 1 impressions of adomain 'kitchenaid.com' with mean price 0.2, 1 impressions of adomain 'koa.com' with mean price 0.2, 2 impressions of adomain 'layneschickenfingers.com' with mean price 1.2, 1 impressions of adomain 'list-manage.com' with mean price 1.2, 1 impressions of adomain 'merrickpetcare.com' with mean price 0.4, 1 impressions of adomain 'metamucil.com' with mean price 0.4, 2 impressions of adomain 'nurtec.com' with mean price 1.2, 2 impressions of adomain 'oldspice.com' with mean price 0.5, 4 impressions of adomain 'ozempic.com' with mean price 1.5, 1 impressions of adomain 'paramountplus.com' with mean price 0.2, 1 impressions of adomain 'pghworks.com' with mean price 0.5, 4 impressions of adomain 'premierprotein.com' with mean price 0.9, 1 impressions of adomain 'progressive.com' with mean price 0.2, 1 impressions of adomain 'purina.com' with mean price 0.7, 3 impressions of adomain 'samsung.com' with mean price 0.5, 1 impressions of adomain 'siriusxm.com' with mean price 0.8, 1 impressions of adomain 'speedway.com' with mean price 0.4, 1 impressions of adomain 'temptationstreats.com' with mean price 0.5, 10 impressions of adomain 'thefrickpittsburgh.org' with mean price 0.4, 3 impressions of adomain 'vicks.com' with mean price 1.0, 3 impressions of adomain 'westpennlaco.com' with mean price 1.7, 4 impressions of adomain 'wkkellogg.com' with mean price 0.9, 24 impressions of adomain 'xifaxan.com' with mean price 1.7; 9 sessions in app 'com.nt.games.tangledsnakes', 85 ad_requests with mean bid_floor 11.4, 3 impressions of adomain 'milkshakefactory.com' with mean price 2.5; 22 sessions in app 'com.onunhen.bible', 33 ad_requests with mean bid_floor 0.0; 4 sessions in app 'com.solitaire.klondike.rescue.dog.friends.card.game', 145 ad_requests with mean bid_floor 29.4, 2 impressions of adomain 'kohls.com' with mean price 0.1, 1 impressions of adomain 'pinckneyhugogroup.com' with mean price 0.1, 1 impressions of adomain 'progressive.com' with mean price 0.2, 5 impressions of adomain 'thefrickpittsburgh.org' with mean price 0.3; 1 sessions in app 'com.solitaire.patience.klondike.classic.card.games', 16 ad_requests with mean bid_floor 17.8, 1 impressions of adomain 'yourradioplace.com' with mean price 0.3; 1 sessions in app 'com.tripledot.solitaire', 1 ad_requests with mean bid_floor 1.6; 2 sessions in app 'com.tripledot.woodoku', 2 ad_requests with mean bid_floor 7.5; 2 sessions in app 'com.workout.women.hiit.female.fitness.jian062h', 7 ad_requests with mean bid_floor 0.1; 1 sessions in app 'com.zd.answer', 1 ad_requests with mean bid_floor 11.2; 1 sessions in app 'in.crossy.daily_crossword', 2 ad_requests with mean bid_floor 12.9; 1 sessions in app 'in.playsimple.wordsearch', 1 ad_requests with mean bid_floor 4.9; 8 sessions in app 'in.playsimple.wordtrip', 30 ad_requests with mean bid_floor 17.7; 5 sessions in app 'jigsaw.puzzle.color.master.paint.classical.hd.funny', 113 ad_requests with mean bid_floor 1.0; 17 sessions in app 'loppipoppi.ginrummy', 3343 ad_requests with mean bid_floor 35.2, 1 impressions of adomain 'brokerssold.com' with mean price 0.1, 2 impressions of adomain 'ediblearrangements.com' with mean price 0.1, 1 impressions of adomain 'goodjobgames.com' with mean price 5.3, 1 impressions of adomain 'kay.com' with mean price 0.6, 3 impressions of adomain 'paramountplus.com' with mean price 0.2, 1 impressions of adomain 'play.moheganpacasino.com' with mean price 0.0, 1 impressions of adomain 'quantumtheatre.com' with mean price 0.1, 2 impressions of adomain 'thefrickpittsburgh.org' with mean price 0.3, 8 impressions of adomain 'westpennlaco.com' with mean price 1.2; 1 sessions in app 'paint.by.number.pixel.art.coloring.drawing.puzzle', 17 ad_requests with mean bid_floor 26.8; 2 sessions in app 'tr.com.apps.fashion.battle', 39 ad_requests with mean bid_floor 16.4';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 3;channel is 'USA/V/bidmachine/com.mobilityware.CrazyEights/False/192';time_since_click_in_hours is 4;fast_imp_12h is 3;fast_click_2h is 2;rnd is 0.36072536873207;partition is 3827;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_V5_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_mmp_V5_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'loppipoppi.yatzy_apps_embeddings_similarity' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V5_MMP_New_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_100k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_100k' 'bloom_com.fiogonia.yatzy_USA_7d' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V4_2000k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_100k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'and.lihuhu.findmatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V4_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_MMP_Light_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_100k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '8716d957-491d-4858-af53-9b5fd84e368b;uuid is '786c440d-a53e-42ac-ad3c-58413bcdd8ed';bid_timestamp is '2024-12-28 22:50:46';device_id is '8716d957-491d-4858-af53-9b5fd84e368b';biddate is '2024-12-28';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 24.5630756052141;target_cpi is 4.19080277470517;campaign is 57661;creative_id is 229286;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'i';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 6.006667;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 34 ;time_since_impression is 200737 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 2.46999999999999;prior_theme_impressions_count is 34;prior_tag_clicks_count is 7 ;time_since_click is '200823';hour is '2024-12-28 22:00:00+00:00';day_of_week is '5';os_version is 13;user_behavior_stats_in_past is '1 sessions in app 'bloodsugar.diabetes.pressuretraker', 1 ad_requests with mean bid_floor 131.4; 1 sessions in app 'com.ADC.PackIt3D', 110 ad_requests with mean bid_floor 21.7; 1 sessions in app 'com.JSH.JungleStrikeHunt', 14 ad_requests with mean bid_floor 20.3; 2 sessions in app 'com.MMR.MagmaMazeRun', 399 ad_requests with mean bid_floor 16.2; 1 sessions in app 'com.girls.solitaire.klondike.card.game.free', 4 ad_requests with mean bid_floor 5.2; 71 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 3665 ad_requests with mean bid_floor 13.0, 1 clicks of adomain 'duty.deviceclean.phonesto.com', 1 impressions of adomain 'duty.deviceclean.phonesto.com' with mean price 10.8, 1 impressions of adomain 'healthprimal.com' with mean price 10.2, 1 clicks of adomain 'newpub.co', 1 impressions of adomain 'newpub.co' with mean price 13.3, 1 clicks of adomain 'oakevergames.com', 1 impressions of adomain 'oakevergames.com' with mean price 11.8, 1 impressions of adomain 'www.solitairecardstudio.com' with mean price 12.2; 1 sessions in app 'com.tripledot.woodoku', 4 ad_requests with mean bid_floor 6.2; 1 sessions in app 'com.tunecho.music', 2 ad_requests with mean bid_floor 4.2; 1 sessions in app 'in.playsimple.wordsearch', 3 ad_requests with mean bid_floor 5.1; 2 sessions in app 'onet.connect.charming.girl', 72 ad_requests with mean bid_floor 21.5; 7 sessions in app 'puzzle.blockpuzzle.cube.relax', 25 ad_requests with mean bid_floor 14.9; 1 sessions in app 'solitaire.collection.girls.klondike.spider', 4 ad_requests with mean bid_floor 3.9';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 55;channel is 'USA/I/bidmachine/com.spades.solitaire.online.plus.offline.free.card.games/False/482';time_since_click_in_hours is 56;fast_imp_12h is 2;fast_click_2h is 0;rnd is 0.573050844833883;partition is 3489;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_2000k' 'com.newpubco.spades_retargeting_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_MMP_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_15GameCompleted_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.kds.tile.match.master_retargeting_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'loppipoppi.dominoes_Android_CPA_dc_8EndGame_BeforeD8_abdoul_100k_07_18_2024' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPI_abdoul_V4_100k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_30d' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_100k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '126b9e70-9554-4c00-ae49-d2e37ef4fa88;uuid is '0ff68859-4166-4ff6-a7ba-a00ac3ab7c39';bid_timestamp is '2024-12-15 7:25:32';device_id is '126b9e70-9554-4c00-ae49-d2e37ef4fa88';biddate is '2024-12-15';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 11.4862376824021;target_cpi is 1;campaign is 57530;creative_id is 228773;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'vi';bid_floor is 10.244 ;min_floor is 0.0106 ;bidmachine_placement_value is 31.440678;placement_historical_value is 9.168377;third_party_bid_price is 10.244;prior_tag_impressions_count is 5 ;time_since_impression is 103046 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 0.8;prior_theme_impressions_count is 5;prior_tag_clicks_count is 7 ;time_since_click is '360068';hour is '2024-12-15 07:00:00+00:00';day_of_week is '6';os_version is 14;user_behavior_stats_in_past is '1 sessions in app 'bible.wordgame.words.connect.crossword.cookies', 87 ad_requests with mean bid_floor 24.4, 2 impressions of adomain 'havertys.com' with mean price 1.0, 2 impressions of adomain 'walgreens.com' with mean price 0.7, 3 impressions of adomain 'walmart.com' with mean price 2.5; 2 sessions in app 'color.sketch.art.puzzle', 34 ad_requests with mean bid_floor 5.8, 1 impressions of adomain 'amazon.com' with mean price 0.9, 1 impressions of adomain 'naturesbakery.com' with mean price 0.9; 5 sessions in app 'com.bricks.legend', 47 ad_requests with mean bid_floor 7.3; 1 sessions in app 'com.mnogogames.triviascapes', 19 ad_requests with mean bid_floor 1.0; 42 sessions in app 'com.newleaf.app.android.victor', 6509 ad_requests with mean bid_floor 142.1; 1 sessions in app 'com.online.huntingsniper', 14 ad_requests with mean bid_floor 33.8; 4 sessions in app 'com.staplegames.dice', 12 ad_requests with mean bid_floor 65.2; 6 sessions in app 'find.difference.spot.differences.hidden.puzzle.games.free', 144 ad_requests with mean bid_floor 4.1, 1 impressions of adomain 'alignprobiotics.com' with mean price 0.6, 6 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'dramabox.com' with mean price 0.6, 1 impressions of adomain 'gillette.com' with mean price 0.4, 1 impressions of adomain 'maznit.com' with mean price 0.1, 1 impressions of adomain 'mondelezinternational.com' with mean price 0.4, 1 impressions of adomain 'naturesbakery.com' with mean price 0.4, 3 impressions of adomain 'walgreens.com' with mean price 0.8; 1 sessions in app 'in.playsimple.wordtrip', 12 ad_requests with mean bid_floor 9.2; 49 sessions in app 'live.shorttv.apps', 6887 ad_requests with mean bid_floor 94.5; 7 sessions in app 'water.sort.puzzle.game.color.sorting.free', 166 ad_requests with mean bid_floor 8.0, 3 impressions of adomain 'amazon.com' with mean price 0.5, 2 impressions of adomain 'bestbuy.com' with mean price 0.8, 1 impressions of adomain 'corcept.com' with mean price 0.8, 1 impressions of adomain 'goldstrike.com' with mean price 1.3, 1 impressions of adomain 'playsimple.in' with mean price 0.3, 1 impressions of adomain 'servicemasterrestore.com' with mean price 1.3, 1 impressions of adomain 'starbucks.com' with mean price 0.6, 1 impressions of adomain 'takeda.com' with mean price 0.5, 1 impressions of adomain 'toyota.com' with mean price 0.4, 3 impressions of adomain 'walgreens.com' with mean price 1.0, 1 impressions of adomain 'walmart.com' with mean price 0.6, 1 impressions of adomain 'wkkellogg.com' with mean price 0.3';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 28;channel is 'USA/V/bidmachine/com.spades.solitaire.online.plus.offline.free.card.games/False/482';time_since_click_in_hours is 100;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.843185264799683;partition is 76;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'embeddings_centroid_similarity_wordmakers_installs' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_100k' 'com.dekovir.wordrift_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.aaafun.watersort_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_30d' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'com.aaafun.watersort_Android_CPI_abdoul_V4_500k' 'loppipoppi.numbermatch_retargeting_Android_CPA(104)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'and.lihuhu.findmatch_Android_CPI_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V4_2M' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.redcell.goldandgoblins_Android_CPA(hardget)_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPI_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V3_100k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'de541dea-2e76-4cbd-ad4e-08804034f512;uuid is 'e5e22418-6219-4097-887b-b5ca4eda8b72';bid_timestamp is '2024-12-16 1:21:59';device_id is 'de541dea-2e76-4cbd-ad4e-08804034f512';biddate is '2024-12-16';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 5.87199153378605;target_cpi is 2;campaign is 57577;creative_id is 228773;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'vi';bid_floor is 1.6006 ;min_floor is 1.6006 ;bidmachine_placement_value is 38.16;placement_historical_value is 4.903226;third_party_bid_price is ;prior_tag_impressions_count is 4 ;time_since_impression is 451731 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 0.35;prior_theme_impressions_count is 4;prior_tag_clicks_count is 2 ;time_since_click is '17963482';hour is '2024-12-16 01:00:00+00:00';day_of_week is '0';os_version is 13;user_behavior_stats_in_past is '12 sessions in app 'com.blackout.spades', 6257 ad_requests with mean bid_floor 27.6, 3 impressions of adomain 'amazon.com' with mean price 0.7, 10 impressions of adomain 'anthem.com' with mean price 2.9, 2 impressions of adomain 'cintas.com' with mean price 1.5, 1 clicks of adomain 'newpub.co/spades', 1 impressions of adomain 'newpub.co/spades' with mean price 2.1, 2 impressions of adomain 'nutrafol.com' with mean price 0.6, 1 impressions of adomain 'oneaday.com' with mean price 3.0, 2 impressions of adomain 'orgain.com' with mean price 0.5, 2 impressions of adomain 'paramountplus.com' with mean price 0.7, 3 impressions of adomain 'prestigebrands.com' with mean price 1.8, 3 impressions of adomain 'readyrenew.com' with mean price 5.7, 1 impressions of adomain 'redbull.com' with mean price 0.8, 3 impressions of adomain 'samsung.com' with mean price 1.5, 1 impressions of adomain 'snuggle.com' with mean price 0.7, 1 impressions of adomain 'tiktok.com' with mean price 3.5, 1 impressions of adomain 'trafficadv.com' with mean price 1.0, 1 impressions of adomain 'umassglobal.edu' with mean price 0.4; 10 sessions in app 'com.cleanjunk.app.removecachefiles.saka', 204 ad_requests with mean bid_floor 5.5; 1 sessions in app 'com.kaigames.shrinkandtread', 62 ad_requests with mean bid_floor 15.7; 28 sessions in app 'com.miraculous.wallpapers.fatepo', 3651 ad_requests with mean bid_floor 14.1; 4 sessions in app 'com.tripledot.solitaire', 207 ad_requests with mean bid_floor 8.5, 1 impressions of adomain 'amazon.com' with mean price 0.2, 1 impressions of adomain 'carnival.com' with mean price 1.6, 4 impressions of adomain 'coca-cola.com' with mean price 1.4, 1 impressions of adomain 'depend.com' with mean price 0.8, 1 impressions of adomain 'oldspice.com' with mean price 0.4, 1 impressions of adomain 'pedialyte.com' with mean price 1.1';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 125;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 4990;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.11931527883168;partition is 2196;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_100k' 'bloom_com.tripledot.solitaire_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '0cab9a8e-221b-4706-a8e3-2b197571c3fc;uuid is '9c8ccb2b-1024-44c9-aede-b45b68150f36';bid_timestamp is '2024-12-25 19:54:17';device_id is '0cab9a8e-221b-4706-a8e3-2b197571c3fc';biddate is '2024-12-25';country is 'USA';app is 'com.gimica.treasuremaster';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 5.96624460325811;target_cpi is 4.04250847261046;campaign is 57661;creative_id is 229286;session_duration is 0 ;seller_name is 'Gimica MAX';seller_id is 243;content_type is 'i';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 36.777178;placement_historical_value is 4.942339;third_party_bid_price is ;prior_tag_impressions_count is 11 ;time_since_impression is 755825 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1.08;prior_theme_impressions_count is 11;prior_tag_clicks_count is 2 ;time_since_click is '755858';hour is '2024-12-25 19:00:00+00:00';day_of_week is '2';os_version is 14;user_behavior_stats_in_past is '1 sessions in app 'com.EG.CannonBallDuel', 96 ad_requests with mean bid_floor 19.3; 1 sessions in app 'com.bigwinepot.nwdn.international', 2 ad_requests with mean bid_floor 15.1; 1 sessions in app 'com.figzab.hazelcde', 164 ad_requests with mean bid_floor 2.6; 2 sessions in app 'com.game.minicraft.village', 12 ad_requests with mean bid_floor 29.1; 53 sessions in app 'com.gimica.treasuremaster', 2281 ad_requests with mean bid_floor 7.8, 1 impressions of adomain 'doggiedailies.com' with mean price 0.3, 1 impressions of adomain 'huion.com' with mean price 0.3, 2 impressions of adomain 'insurify.com' with mean price 5.9, 1 impressions of adomain 'mistplay.com' with mean price 0.4, 2 impressions of adomain 'newpub.co/business-empire' with mean price 3.7, 30 impressions of adomain 'paramountplus.com' with mean price 0.8, 1 impressions of adomain 'paulmitchell.com' with mean price 0.4, 1 impressions of adomain 'speed.app' with mean price 0.1; 1 sessions in app 'com.instabridge.android', 16 ad_requests with mean bid_floor 58.7; 92 sessions in app 'com.justplay.app', 2523 ad_requests with mean bid_floor 0.7; 1 sessions in app 'com.mobeasyapp.app62033112508', 43 ad_requests with mean bid_floor 23.9; 3 sessions in app 'com.mwg.word.garden', 7 ad_requests with mean bid_floor 5.2; 2 sessions in app 'com.pdfviewerforandroid.pdfviewer', 2 ad_requests with mean bid_floor 5.2; 1 sessions in app 'com.peoplefun.wordcross', 7 ad_requests with mean bid_floor 7.3; 2 sessions in app 'com.roulettetuv.spinwxy', 135 ad_requests with mean bid_floor 3.1, 1 clicks of adomain 'azurgames.com', 1 impressions of adomain 'azurgames.com' with mean price 38.3, 2 clicks of adomain 'deardreamgame.com', 2 impressions of adomain 'deardreamgame.com' with mean price 44.3; 1 sessions in app 'com.slotsjkl.vegasmno', 151 ad_requests with mean bid_floor 2.7; 1 sessions in app 'com.sunshineshore.trainmind', 32 ad_requests with mean bid_floor 5.1; 1 sessions in app 'com.tripledot.solitaire', 1 ad_requests with mean bid_floor 13.0; 1 sessions in app 'com.tripledot.woodoku', 2 ad_requests with mean bid_floor 7.4; 1 sessions in app 'com.wildspike.wormszone', 26 ad_requests with mean bid_floor 12.4; 1 sessions in app 'in.playsimple.wordtrip', 1 ad_requests with mean bid_floor 7.7; 1 sessions in app 'yoshion.pictures.jigsaw', 1 ad_requests with mean bid_floor 0.0';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 209;channel is 'USA/I/bidmachine/com.gimica.treasuremaster/False/243';time_since_click_in_hours is 210;fast_imp_12h is 4;fast_click_2h is 1;rnd is 0.27726065146222;partition is 2409;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V5_2000k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V6_2000k' 'com.block.juggle_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.redcell.goldandgoblins_Android_CPA(progress_simple)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_100k' 'com.dekovir.wordrift_Android_CPI_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V6_2000k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.ballytechnologies.quickhitslots_Android_CPI_abdoul_V3_100k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_2000k' 'com.hutchgames.formularacing_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_V5_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V5_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_mmp_V5_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'loppipoppi.numbermatch_Android_CPI_abdoul_V3_100k' 'com.aaafun.watersort_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_mmp_V5_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V6_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_mmp_light_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V4_2000k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_100k' 'com.murka.scatterslots_Android_CPI_abdoul_V6_100k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_100k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V4_500k' 'com.block.juggle_Android_CPI_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_2000k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_Appgrowth_New_100k_12_10_2024' 'loppipoppi.numbermatch_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_mmp_V5_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V6_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2mln' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V4_2mln' 'com.redcell.goldandgoblins_Android_CPI_abdoul_V6_2000k' 'com.Eventyr.WS_Android_CPI_abdoul_V3_500k' 'loppipoppi.numbermatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.block.juggle_Android_CPI_abdoul_V6_500k' 'com.aaafun.watersort_Android_CPI_abdoul_V6_2000k' 'com.aaafun.watersort_Android_CPI_abdoul_V6_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_2000k' 'com.redcell.goldandgoblins_Android_CPI_abdoul_V3_100k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_mmp_light_V6_500k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_500k' 'com.block.juggle_Android_CPI_abdoul_V6_2000k' 'loppipoppi.numbermatch_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'loppipoppi.dominoes_retargeting_Android_CPA(111)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V6_500k' 'com.block.juggle_Android_CPI_abdoul_V3_500k' 'com.ballytechnologies.quickhitslots_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'and.lihuhu.findmatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_V5_2000k' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.ballytechnologies.quickhitslots_Android_CPI_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_mmp_V6_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V5_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V6_500k' 'com.redcell.goldandgoblins_Android_CPI_abdoul_V3_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V4_100k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V4_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_500k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V4_2mln' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_100k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'fcbddbd6-ccc0-4d50-b44d-f6f66395c8c9;uuid is 'ae8099a6-81f2-43fd-af0d-b099ad084026';bid_timestamp is '2025-02-07 4:52:12';device_id is 'fcbddbd6-ccc0-4d50-b44d-f6f66395c8c9';biddate is '2025-02-07';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'e2df45cf66468ee587664e3dc6c19234';display_manager is 'bidmachine';raw_price is 13.2435717605052;target_cpi is 2;campaign is 58189;creative_id is 229452;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 've';bid_floor is 1.6006 ;min_floor is 1.6006 ;bidmachine_placement_value is 1.6112;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 0 ;time_since_impression is 0 ;learning is 0 ;creative_theme is 'general';user_coefficient is 0.87;prior_theme_impressions_count is 0;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2025-02-07 04:00:00+00:00';day_of_week is '4';os_version is 12;user_behavior_stats_in_past is '11 sessions in app 'cashland.reward.app', 92 ad_requests with mean bid_floor 35.2; 4 sessions in app 'com.Hitica.FightForAmerica', 1380 ad_requests with mean bid_floor 78.3; 1 sessions in app 'com.RocinanteGames.SwatTacticalShooter', 33 ad_requests with mean bid_floor 17.8; 1 sessions in app 'com.asking.pulse.portion', 215 ad_requests with mean bid_floor 4.4, 1 clicks of adomain 'numerator.com', 1 impressions of adomain 'numerator.com' with mean price 6.1; 2 sessions in app 'com.bears.rain.instead.technique', 180 ad_requests with mean bid_floor 3.6, 1 impressions of adomain 'classicslot777.com' with mean price 7.4, 4 impressions of adomain 'legends.ninetwentygames.com' with mean price 11.5, 1 clicks of adomain 'mpl.live', 2 impressions of adomain 'mpl.live' with mean price 8.7; 2 sessions in app 'com.big.bikelife', 34 ad_requests with mean bid_floor 37.0; 4 sessions in app 'com.blackout.spades', 1038 ad_requests with mean bid_floor 19.8, 2 impressions of adomain 'caesars.com' with mean price 0.2, 1 impressions of adomain 'com.koykogames.Euphoria21Adventure' with mean price 0.3, 3 impressions of adomain 'depend.com' with mean price 0.4, 1 impressions of adomain 'disney.com' with mean price 0.4, 1 impressions of adomain 'fundcanna.com' with mean price 0.3, 1 impressions of adomain 'legends.ninetwentygames.com' with mean price 0.2, 1 impressions of adomain 'mistplay.com' with mean price 0.2, 2 impressions of adomain 'monopoly-poker.com' with mean price 9.3, 2 clicks of adomain 'newpub.co', 2 impressions of adomain 'newpub.co' with mean price 13.2, 2 impressions of adomain 'ozempic.com' with mean price 1.5, 1 impressions of adomain 'playtika.com' with mean price 0.3; 2 sessions in app 'com.blocky.quest', 58 ad_requests with mean bid_floor 29.7; 8 sessions in app 'com.culnissgoal.culnissgoal', 46 ad_requests with mean bid_floor 4.2; 1 sessions in app 'com.fiogonia.spades', 8 ad_requests with mean bid_floor 6.5; 4 sessions in app 'com.fumbgames.bitcoinminor', 217 ad_requests with mean bid_floor 47.2; 1 sessions in app 'com.gimica.puzzlepopblaster', 31 ad_requests with mean bid_floor 3.9; 3 sessions in app 'com.gimica.solitaireverse', 103 ad_requests with mean bid_floor 4.4, 1 impressions of adomain 'betta-games.net' with mean price 0.3, 1 impressions of adomain 'com.koykogames.Euphoria21Adventure' with mean price 0.2, 1 impressions of adomain 'crypto.com' with mean price 0.1, 1 impressions of adomain 'gsupport.37games.com' with mean price 0.1, 1 impressions of adomain 'gurugame.ai' with mean price 0.0, 2 impressions of adomain 'help.supercellsupport.com' with mean price 0.1, 3 impressions of adomain 'joycastle.mobi' with mean price 40.8, 1 impressions of adomain 'kash.gg' with mean price 0.0, 1 impressions of adomain 'kefirgames.ru' with mean price 0.0, 1 impressions of adomain 'legends.ninetwentygames.com' with mean price 0.1, 1 impressions of adomain 'mpl.live' with mean price 0.1, 1 impressions of adomain 'murka.com' with mean price 0.1, 3 impressions of adomain 'productmadness.com' with mean price 0.2, 1 impressions of adomain 'roblox.com' with mean price 0.2, 1 impressions of adomain 'weather.com' with mean price 0.0; 3 sessions in app 'com.gimica.sugarmatch', 261 ad_requests with mean bid_floor 38.8, 1 impressions of adomain 'betr.app' with mean price 0.0, 1 impressions of adomain 'crypto.com' with mean price 0.0, 4 impressions of adomain 'hyatt.com' with mean price 0.6, 1 impressions of adomain 'justdice.io' with mean price 0.2, 1 impressions of adomain 'tech.pokergaga.net' with mean price 0.0, 1 impressions of adomain 'textnow.com' with mean price 9.8, 1 impressions of adomain 'wgames.com' with mean price 0.0; 3 sessions in app 'com.gimica.tilematchpro', 77 ad_requests with mean bid_floor 8.4, 2 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'tap-nation.io' with mean price 0.4; 6 sessions in app 'com.homa.free.solitaire.card.game', 11 ad_requests with mean bid_floor 11.4; 2 sessions in app 'com.innplaylabs.animalkingdomraid', 115 ad_requests with mean bid_floor 243.6; 22 sessions in app 'com.justplay.app', 128 ad_requests with mean bid_floor 4.9; 2 sessions in app 'com.king.kingdom.final', 89 ad_requests with mean bid_floor 1.6; 12 sessions in app 'com.moon.dental.whether.origin', 1046 ad_requests with mean bid_floor 5.1, 1 clicks of adomain 'betta-games.net', 2 impressions of adomain 'betta-games.net' with mean price 4.6, 2 clicks of adomain 'com.solvabet.zeus', 9 impressions of adomain 'com.solvabet.zeus' with mean price 10.3, 1 clicks of adomain 'earnwithreally.com', 2 impressions of adomain 'earnwithreally.com' with mean price 4.0, 2 clicks of adomain 'freecash.com', 16 impressions of adomain 'freecash.com' with mean price 9.1, 2 impressions of adomain 'mcluck.com' with mean price 5.6, 2 clicks of adomain 'spinxgames.com', 2 impressions of adomain 'spinxgames.com' with mean price 4.8; 1 sessions in app 'com.mysterytag.climbthemountain', 509 ad_requests with mean bid_floor 51.0; 1 sessions in app 'com.mysterytag.donaldsempire', 57 ad_requests with mean bid_floor 60.4; 3 sessions in app 'com.playdemic.golf.android', 12 ad_requests with mean bid_floor 32.9; 1 sessions in app 'com.sport.cornhole', 36 ad_requests with mean bid_floor 5.0, 2 clicks of adomain 'centurygames.com', 2 impressions of adomain 'centurygames.com' with mean price 22.9, 1 impressions of adomain 'eneba.com' with mean price 19.4, 1 impressions of adomain 'legends.ninetwentygames.com' with mean price 35.2, 1 impressions of adomain 'mistplay.com' with mean price 1.0; 1 sessions in app 'com.tile.town.puzzle.master.match', 60 ad_requests with mean bid_floor 5.6, 2 clicks of adomain 'com.solvabet.zeus', 3 impressions of adomain 'com.solvabet.zeus' with mean price 13.6, 1 clicks of adomain 'freecash.com', 2 impressions of adomain 'freecash.com' with mean price 6.4; 1 sessions in app 'com.tripledot.woodoku', 6 ad_requests with mean bid_floor 3.7; 1 sessions in app 'com.witch.spin.wheel', 122 ad_requests with mean bid_floor 6.0, 4 impressions of adomain 'joycastle.mobi' with mean price 11.8; 1 sessions in app 'com.wordgame.words.towin.cash.rewardify', 11 ad_requests with mean bid_floor 31.9; 1 sessions in app 'com.zynga.livepoker', 14 ad_requests with mean bid_floor 32.2; 1 sessions in app 'in.playsimple.wordtrip', 2 ad_requests with mean bid_floor 4.3; 1 sessions in app 'us.current.android', 1 ad_requests with mean bid_floor 17.0; 1 sessions in app 'word.cross.connect.puzzle.games', 14 ad_requests with mean bid_floor 43.0';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 0;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.269667817490686;partition is 4044;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'net.supertreat.solitaire_Android_CPI_abdoul_V6_2000k' 'com.block.juggle_Android_CPI_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'closet.match.pair.matching.games_Android_CPA(client_ad_revenue)_abdoul_V4_2000k' 'loppipoppi.yatzy_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.ttterbagames.businesssimulator_Android_CPA(dc_fortune_5000_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_retargeting_Android_CPI_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(s_ad_revenue_to_af3)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'com.block.juggle_Android_CPI_abdoul_V4_500k' 'bloom_com.fiogonia.spades_USA_7d' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.pixel.art.coloring.color.number_Android_CPA(m_pics_finished_8)_abdoul_V6_MMP_Light_100k_11_10_2024' 'com.xentech.brickblast_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.ttterbagames.businesssimulator_Android_CPA(dc_fortune_5000_BeforeD8)_abdoul_V6_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_500k' 'com.block.juggle_Android_CPA(s_ad_revenue_to_af3)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_retargeting_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPI(install)_abdoul_V6_MMP_Light_100k_11_10_2024' 'bloom_com.fiogonia.spades_USA_1d' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V6_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'closet.match.pair.matching.games_Android_CPA(level_2)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.block.juggle_Android_CPI_abdoul_V6_500k' 'com.block.juggle_Android_CPA(s_ad_revenue_to_af3)_abdoul_V4_500k' 'com.newpubco.spidersolitaire_Android_CPA(dc_30GameCompleted_BeforeD8)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_2000k' 'com.pieyel.scrabble_apps_embeddings_similarity' 'com.block.juggle_Android_CPI_abdoul_V4_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_2000k' 'com.block.juggle_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.murka.scatterslots_apps_embeddings_similarity' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(s_ad_revenue_to_af3)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.xentech.brickblast_retargeting_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.redcell.goldandgoblins_Android_CPA(hardget)_abdoul_V4_2000k' 'com.murka.scatterslots_Android_CPI(install)_abdoul_V6_MMP_100k_11_10_2024' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '73e233f7-8af2-4423-9c0f-f92f15d5b9ca;uuid is '45cffe99-abc8-4241-93aa-10316504b9e0';bid_timestamp is '2025-01-18 0:04:36';device_id is '73e233f7-8af2-4423-9c0f-f92f15d5b9ca';biddate is '2025-01-18';country is 'USA';app is 'com.blackout.backgammon';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 3.4186016363003;target_cpi is 8.89865457995203;campaign is 57948;creative_id is 228773;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'vie';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 5 ;time_since_impression is 96804 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 0.62;prior_theme_impressions_count is 5;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2025-01-18 00:00:00+00:00';day_of_week is '5';os_version is 13;user_behavior_stats_in_past is '54 sessions in app 'com.blackout.backgammon', 703 ad_requests with mean bid_floor 9.9, 2 impressions of adomain 'adidas.com' with mean price 0.3, 2 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'att.com' with mean price 0.3, 2 impressions of adomain 'beekeepersnaturals.com' with mean price 0.6, 2 impressions of adomain 'bimbousa.com' with mean price 0.5, 1 impressions of adomain 'cerave.com' with mean price 0.3, 1 impressions of adomain 'depend.com' with mean price 0.2, 1 impressions of adomain 'freestylelibre.us' with mean price 0.0, 1 impressions of adomain 'haleon.com' with mean price 0.2, 1 impressions of adomain 'henkel-northamerica.com' with mean price 1.2, 1 impressions of adomain 'kelloggs.com' with mean price 1.0, 1 impressions of adomain 'lambweston.com' with mean price 0.1, 1 impressions of adomain 'mobilesafetytech.com' with mean price 0.8, 3 impressions of adomain 'newpub.co/spades' with mean price 3.7, 1 impressions of adomain 'nordvpn.com' with mean price 0.1, 3 impressions of adomain 'peak-footwear.com' with mean price 0.2, 1 impressions of adomain 'porchrestaurants.com' with mean price 1.1, 1 impressions of adomain 'remax.com' with mean price 1.0, 4 impressions of adomain 'ruizfoods.com' with mean price 1.0, 1 impressions of adomain 'russellstover.com' with mean price 0.8, 1 impressions of adomain 'shapermint.com' with mean price 0.2, 4 impressions of adomain 'smuckers.com' with mean price 0.7, 1 impressions of adomain 'starz.com' with mean price 0.2, 3 impressions of adomain 'support.spaceflightsimulator.app' with mean price 0.2, 2 impressions of adomain 'us.puma.com' with mean price 0.2, 5 impressions of adomain 'walgreens.com' with mean price 0.7; 2 sessions in app 'com.cxxxiiidd.racings', 151 ad_requests with mean bid_floor 12.4; 5 sessions in app 'com.fiogonia.dominoes', 1592 ad_requests with mean bid_floor 36.3; 6 sessions in app 'com.handmark.expressweather', 14 ad_requests with mean bid_floor 57.3; 67 sessions in app 'com.hearts.solitaire.plus.offline.free.card.games', 3492 ad_requests with mean bid_floor 12.7, 1 impressions of adomain 'addyi.com' with mean price 0.6, 1 impressions of adomain 'alcapone-us.com' with mean price 1.2, 9 impressions of adomain 'amazon.com' with mean price 1.0, 6 impressions of adomain 'arcgreatfalls.com' with mean price 1.0, 2 impressions of adomain 'arizonafinancial.org' with mean price 0.8, 2 impressions of adomain 'atlassian.com' with mean price 0.7, 1 impressions of adomain 'azcentralcu.org' with mean price 0.8, 1 impressions of adomain 'bathandbodyworks.com' with mean price 0.8, 2 impressions of adomain 'bell.bank' with mean price 0.5, 1 impressions of adomain 'bigautosavings.com' with mean price 2.1, 1 impressions of adomain 'cachethomes.com' with mean price 1.6, 1 impressions of adomain 'campodelsol.com' with mean price 0.9, 3 impressions of adomain 'coloplastmenshealth.com' with mean price 1.5, 1 impressions of adomain 'completedentalcareaz.com' with mean price 0.3, 2 impressions of adomain 'diamondkitchenandbath.com' with mean price 1.2, 1 impressions of adomain 'dymatize.com' with mean price 0.6, 1 impressions of adomain 'earnhardtgenesisofnorthscottsdale.com' with mean price 0.6, 1 impressions of adomain 'elevatetrampolinepark.com' with mean price 0.9, 3 impressions of adomain 'emergencyair.com' with mean price 1.4, 10 impressions of adomain 'enclaveaz.com' with mean price 1.0, 2 impressions of adomain 'firstimpressionsecuritydoors.com' with mean price 1.0, 2 impressions of adomain 'handsoffmyrewards.com' with mean price 0.8, 5 impressions of adomain 'harwoodapts.com' with mean price 0.8, 2 impressions of adomain 'hawkfiber.com' with mean price 0.7, 6 impressions of adomain 'heartlandexpress.com' with mean price 0.8, 7 impressions of adomain 'hughessupplyscottsdale.com' with mean price 1.8, 4 impressions of adomain 'justcalljohns.com' with mean price 1.1, 1 impressions of adomain 'jwdesertridge.com' with mean price 0.5, 5 impressions of adomain 'kingmanhc.com' with mean price 0.6, 1 impressions of adomain 'kitchensolvers.com' with mean price 0.7, 2 impressions of adomain 'kroger.com' with mean price 0.4, 2 impressions of adomain 'lernerandrowe.com' with mean price 1.4, 1 impressions of adomain 'lexar.com' with mean price 0.7, 1 impressions of adomain 'liveatavalonaz.com' with mean price 0.9, 1 impressions of adomain 'livecarmin.com' with mean price 1.4, 4 impressions of adomain 'liveowyn.com' with mean price 0.8, 1 impressions of adomain 'maac.com' with mean price 1.0, 2 impressions of adomain 'maineoptometry.com' with mean price 0.4, 1 impressions of adomain 'microdental.com' with mean price 0.8, 1 impressions of adomain 'miraclemethod.com' with mean price 1.0, 1 impressions of adomain 'mobilesafetytech.com' with mean price 0.6, 13 impressions of adomain 'mysunwest.com' with mean price 1.0, 16 impressions of adomain 'newsandpromotions.com' with mean price 5.4, 1 impressions of adomain 'orgain.com' with mean price 0.8, 1 impressions of adomain 'paramountplus.com' with mean price 0.8, 4 impressions of adomain 'peak-footwear.com' with mean price 4.6, 6 impressions of adomain 'pearlbiltmore.com' with mean price 0.8, 1 impressions of adomain 'portolabiltmore.com' with mean price 0.7, 1 impressions of adomain 'premierwellnesspicks.com' with mean price 2.8, 3 impressions of adomain 'ritzcarltonyachtcollection.com' with mean price 2.8, 3 impressions of adomain 'samsung.com' with mean price 0.7, 1 impressions of adomain 'senderosatsouthmountain.com' with mean price 0.7, 1 impressions of adomain 'shapermint.com' with mean price 0.4, 15 impressions of adomain 'snldental.com' with mean price 3.9, 1 impressions of adomain 'sourpatchkids.com' with mean price 0.9, 3 impressions of adomain 'srgseniorliving.com' with mean price 1.4, 13 impressions of adomain 'srpnet.com' with mean price 0.7, 2 impressions of adomain 'summitmalemedical.com' with mean price 1.0, 2 impressions of adomain 'tech.pokergaga.net' with mean price 3.1, 2 impressions of adomain 'theinjuryhelpnetwork.com' with mean price 0.5, 1 impressions of adomain 'thenowmassage.com' with mean price 1.5, 3 impressions of adomain 'thestonebridgeapartments.com' with mean price 1.0, 2 impressions of adomain 'travelnevada.com' with mean price 0.4, 1 impressions of adomain 'uag.edu' with mean price 1.2, 1 impressions of adomain 'us.puma.com' with mean price 0.6, 2 impressions of adomain 'verticon.org' with mean price 0.9, 1 impressions of adomain 'visityellowstonecountry.com' with mean price 0.8, 17 impressions of adomain 'walgreens.com' with mean price 0.9, 2 impressions of adomain 'zscaler.com' with mean price 0.6; 4 sessions in app 'com.kamagames.pokerist', 8 ad_requests with mean bid_floor 4.2; 8 sessions in app 'com.newpubco.spades', 375 ad_requests with mean bid_floor 7.5, 1 impressions of adomain 'adidas.com' with mean price 0.2, 1 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'amazon.jobs' with mean price 1.9, 2 impressions of adomain 'arizbank.com' with mean price 0.2, 1 impressions of adomain 'brandinitoffee.com' with mean price 1.0, 2 impressions of adomain 'cerave.com' with mean price 0.3, 8 impressions of adomain 'chumbacasino.com' with mean price 0.2, 2 impressions of adomain 'coca-cola.com' with mean price 0.4, 1 impressions of adomain 'corbins.us' with mean price 0.7, 4 impressions of adomain 'cox.com' with mean price 0.4, 1 impressions of adomain 'disneyplus.com' with mean price 0.2, 1 impressions of adomain 'dollargeneral.com' with mean price 0.4, 1 impressions of adomain 'earnhardtgenesisofnorthscottsdale.com' with mean price 0.4, 3 impressions of adomain 'forme.science' with mean price 0.6, 2 impressions of adomain 'gillette.com' with mean price 2.3, 1 impressions of adomain 'goodnites.com' with mean price 1.1, 1 impressions of adomain 'gurugame.ai' with mean price 0.2, 1 impressions of adomain 'herocosmetics.us' with mean price 0.2, 1 impressions of adomain 'hhs.gov' with mean price 0.2, 29 impressions of adomain 'hike-footwear.com' with mean price 2.2, 1 impressions of adomain 'hillspet.com' with mean price 0.3, 1 impressions of adomain 'ingrezza.com' with mean price 0.8, 2 impressions of adomain 'kindsnacks.com' with mean price 0.4, 1 impressions of adomain 'liveowyn.com' with mean price 0.5, 4 impressions of adomain 'mars.com' with mean price 0.4, 4 impressions of adomain 'mccormick.com' with mean price 0.4, 4 impressions of adomain 'meetingsingwinnett.com' with mean price 2.0, 3 impressions of adomain 'metamucil.com' with mean price 0.9, 2 impressions of adomain 'mondelezinternational.com' with mean price 0.3, 1 impressions of adomain 'nd.edu' with mean price 0.5, 1 impressions of adomain 'no7beauty.com' with mean price 0.7, 1 impressions of adomain 'paramountplus.com' with mean price 0.3, 4 impressions of adomain 'peak-footwear.com' with mean price 2.1, 1 impressions of adomain 'pepto-bismol.com' with mean price 0.6, 1 impressions of adomain 'philips.com' with mean price 0.2, 1 impressions of adomain 'precision.myalcon.com' with mean price 0.3, 1 impressions of adomain 'pxu.org' with mean price 1.0, 1 impressions of adomain 'rei.com' with mean price 0.2, 1 impressions of adomain 'sakrete.com' with mean price 1.0, 1 impressions of adomain 'sallyhansen.com' with mean price 0.7, 1 impressions of adomain 'samsclub.com' with mean price 0.6, 1 impressions of adomain 'santanderus.com' with mean price 1.0, 5 impressions of adomain 'shapermint.com' with mean price 0.5, 3 impressions of adomain 'theupsstore.com' with mean price 0.3, 2 impressions of adomain 'us.puma.com' with mean price 1.0, 2 impressions of adomain 'vicks.com' with mean price 4.5, 1 impressions of adomain 'walgreens.com' with mean price 0.4, 1 impressions of adomain 'west-mec.edu' with mean price 1.1, 1 impressions of adomain 'wkkellogg.com' with mean price 0.2; 2 sessions in app 'com.peoplefun.wordcross', 2 ad_requests with mean bid_floor 5.0; 2 sessions in app 'com.tripledot.solitaire', 3 ad_requests with mean bid_floor 2.5; 2 sessions in app 'com.tripledot.woodoku', 6 ad_requests with mean bid_floor 10.7; 3 sessions in app 'com.ttf.microfarm', 196 ad_requests with mean bid_floor 18.8; 84 sessions in app 'com.wgt.android.golf', 298 ad_requests with mean bid_floor 0.6; 1 sessions in app 'in.playsimple.wordtrip', 3 ad_requests with mean bid_floor 10.5; 13 sessions in app 'loppipoppi.dominoes', 849 ad_requests with mean bid_floor 18.9, 6 impressions of adomain 'adidas.com' with mean price 0.1, 18 impressions of adomain 'amazon.com' with mean price 0.2, 1 impressions of adomain 'astrazeneca.com' with mean price 0.2, 2 impressions of adomain 'att.com' with mean price 8.6, 1 impressions of adomain 'boppy.com' with mean price 0.1, 1 impressions of adomain 'buyatoyota.com' with mean price 1.1, 3 impressions of adomain 'cadillac.com' with mean price 0.2, 1 impressions of adomain 'chumbacasino.com' with mean price 0.1, 2 impressions of adomain 'churchdwight.com' with mean price 0.1, 1 impressions of adomain 'clorox.com' with mean price 0.1, 2 impressions of adomain 'cocacola.com' with mean price 0.1, 3 impressions of adomain 'colgate.com' with mean price 0.2, 1 impressions of adomain 'covergirl.com' with mean price 0.1, 12 impressions of adomain 'cox.com' with mean price 0.2, 1 impressions of adomain 'disneyplus.com' with mean price 0.4, 3 impressions of adomain 'dollargeneral.com' with mean price 0.5, 1 impressions of adomain 'elfcosmetics.com' with mean price 0.1, 1 impressions of adomain 'eva-nyc.com' with mean price 0.1, 1 impressions of adomain 'famous48.com' with mean price 0.7, 1 impressions of adomain 'fertilityoutloud.com' with mean price 0.3, 1 impressions of adomain 'greenmountaincoffee.com' with mean price 0.1, 5 impressions of adomain 'healthprimal.com' with mean price 8.2, 4 impressions of adomain 'hike-footwear.com' with mean price 0.8, 1 impressions of adomain 'iwgplc.com' with mean price 0.1, 2 impressions of adomain 'jcpenny.com' with mean price 0.2, 1 impressions of adomain 'lexar.com' with mean price 0.4, 1 impressions of adomain 'magnatiles.com' with mean price 2.9, 1 impressions of adomain 'mallarybymatthew.com' with mean price 1.4, 3 impressions of adomain 'mccormick.com' with mean price 0.1, 1 impressions of adomain 'mondelezinternational.com' with mean price 0.2, 1 impressions of adomain 'moroccanoil.com' with mean price 0.2, 1 impressions of adomain 'neostrata.com' with mean price 0.1, 1 impressions of adomain 'no7beauty.com' with mean price 0.5, 2 impressions of adomain 'paramountplus.com' with mean price 0.1, 18 impressions of adomain 'peak-footwear.com' with mean price 0.8, 1 impressions of adomain 'philips.com' with mean price 0.1, 1 impressions of adomain 'phxart.org' with mean price 0.1, 3 impressions of adomain 'santanderus.com' with mean price 1.3, 1 impressions of adomain 'social-innovation.hitachi' with mean price 3.3, 3 impressions of adomain 'southwest.com' with mean price 0.2, 1 impressions of adomain 'subaru.com' with mean price 0.1, 1 impressions of adomain 'thecheesecakefactory.com' with mean price 0.1, 1 impressions of adomain 'thermos.com' with mean price 0.3, 3 impressions of adomain 'ultimahealth.com' with mean price 0.2, 20 impressions of adomain 'us.puma.com' with mean price 0.3, 1 impressions of adomain 'verizon.com' with mean price 0.1, 1 impressions of adomain 'walgreens.com' with mean price 0.9, 2 impressions of adomain 'wkkellogg.com' with mean price 0.2, 1 impressions of adomain 'www.vitastudio.ai' with mean price 0.2';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 26;channel is 'USA/I/bidmachine/com.blackout.backgammon/False/247';time_since_click_in_hours is 0;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.717416392447989;partition is 1631;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'HDIP_iOS_USA_100_users_500_models_WiFi' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_MMP_Light_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'loppipoppi.dominoes_retargeting_Android_CPA(126)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'loppipoppi.dominoes_retargeting_Android_CPA(111)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_100k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'bloom_com.fiogonia.dominoes_USA_7d' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'bloom_com.fiogonia.dominoes_USA_1d' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '7dec7f75-2641-4be3-8307-742431fcd0e4;uuid is 'a5d0f95c-b378-4886-902e-fbbf6c112d8f';bid_timestamp is '2025-02-07 19:01:01';device_id is '7dec7f75-2641-4be3-8307-742431fcd0e4';biddate is '2025-02-07';country is 'USA';app is 'com.find.hidden.object.out.treasure.hunt.seek.puzzle.games';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 26.9595018036382;target_cpi is 1.98926065322783;campaign is 58289;creative_id is 228773;session_duration is 0 ;seller_name is 'Maverick Mobile MAX';seller_id is 222;content_type is 'vi';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 82.8125;placement_historical_value is 24.501031;third_party_bid_price is ;prior_tag_impressions_count is 0 ;time_since_impression is 0 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 3.51;prior_theme_impressions_count is 0;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2025-02-07 19:00:00+00:00';day_of_week is '4';os_version is 13;user_behavior_stats_in_past is '1 sessions in app 'com.blackout.spades', 68 ad_requests with mean bid_floor 7.8; 1 sessions in app 'com.dp.hidden.objects', 15 ad_requests with mean bid_floor 4.2; 1 sessions in app 'com.easybrain.hidden.spots', 39 ad_requests with mean bid_floor 65.0; 13 sessions in app 'com.find.hidden.object.out.treasure.hunt.seek.puzzle.games', 130 ad_requests with mean bid_floor 3.8, 1 impressions of adomain 'doordash.com' with mean price 0.4, 1 clicks of adomain 'newpub.co', 1 impressions of adomain 'newpub.co' with mean price 27.0, 3 impressions of adomain 'novomedlink.com' with mean price 0.2, 1 impressions of adomain 'rethinkobesity.com' with mean price 1.3, 1 impressions of adomain 'weather.com' with mean price 0.2; 3 sessions in app 'com.fiogonia.spades', 110 ad_requests with mean bid_floor 21.5; 2 sessions in app 'com.gamovation.tileclub', 37 ad_requests with mean bid_floor 3.7; 4 sessions in app 'com.kiloo.subwaysurf', 152 ad_requests with mean bid_floor 107.6; 5 sessions in app 'com.meta.inno.sticker', 6 ad_requests with mean bid_floor 36.1; 1 sessions in app 'com.mystery.hidden.objects.find.clue.puzzle.games.free', 9 ad_requests with mean bid_floor 0.8; 2 sessions in app 'com.netbro.find.it.hidden.object.games.free.scavenger.hunt.seek', 25 ad_requests with mean bid_floor 7.4; 2 sessions in app 'com.newpubco.spades', 52 ad_requests with mean bid_floor 18.8; 3 sessions in app 'com.playvalve.spades', 39 ad_requests with mean bid_floor 68.6, 1 impressions of adomain 'justdice.io' with mean price 0.5; 3 sessions in app 'com.rokutv.remote.app', 15 ad_requests with mean bid_floor 5.2; 2 sessions in app 'com.scavenger.hunt.find.my.cat.hidden.object.free.brainly.game', 45 ad_requests with mean bid_floor 3.8; 3 sessions in app 'com.tile.trip.triple.match.connect.puzzle', 14 ad_requests with mean bid_floor 89.0; 3 sessions in app 'find.difference.spot.differences.hidden.puzzle.games.free', 27 ad_requests with mean bid_floor 6.4, 1 impressions of adomain 'textnow.com' with mean price 0.6; 1 sessions in app 'find.differences.puzzle.games.spot.free', 9 ad_requests with mean bid_floor 2.0; 1 sessions in app 'funvent.tilepark', 7 ad_requests with mean bid_floor 3.3; 6 sessions in app 'hidden.objects.find.it.out.seek.puzzle.games.free', 126 ad_requests with mean bid_floor 3.4; 1 sessions in app 'mahjongsolitaire.mahjong.solitaire.tile.pair.match', 14 ad_requests with mean bid_floor 9.9; 12 sessions in app 'net.peakgames.mobile.spades.android', 539 ad_requests with mean bid_floor 40.5; 1 sessions in app 'spades.solitaire.card.games.free', 3 ad_requests with mean bid_floor 146.7';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 0;channel is 'USA/V/bidmachine/com.find.hidden.object.out.treasure.hunt.seek.puzzle.games/False/222';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.624334235908433;partition is 231;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_mmp_V6_2000k' 'bloom_com.playvalve.spades_USA_80' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'bloom_com.blackout.spades_USA_80' 'bloom_com.fiogonia.spades_USA_1d' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_mmp_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.aaaudi.biblecode_retargeting_Android_CPA(10level_complete_beforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_mmp_V6_2000k' 'bloom_com.fiogonia.spades_USA_80']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '2b54ca6d-1187-4874-9e09-fa58f7e935e6;uuid is 'd11d2474-695b-4d39-80b4-8db66371c9da';bid_timestamp is '2025-01-10 14:58:26';device_id is '2b54ca6d-1187-4874-9e09-fa58f7e935e6';biddate is '2025-01-10';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 18.2021607287925;target_cpi is 1.13029790585743;campaign is 57724;creative_id is 229286;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'ie';bid_floor is 1.6006 ;min_floor is 1.6006 ;bidmachine_placement_value is 33.92;placement_historical_value is 20.604526;third_party_bid_price is ;prior_tag_impressions_count is 4 ;time_since_impression is 94749 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1.23;prior_theme_impressions_count is 4;prior_tag_clicks_count is 4 ;time_since_click is '94720';hour is '2025-01-10 14:00:00+00:00';day_of_week is '4';os_version is 13;user_behavior_stats_in_past is '4 sessions in app 'com.blackout.spades', 207 ad_requests with mean bid_floor 35.6, 1 impressions of adomain 'kelloggs.com' with mean price 1.8, 1 clicks of adomain 'newpub.co/spades', 1 impressions of adomain 'newpub.co/spades' with mean price 18.2; 11 sessions in app 'com.block.juggle', 62 ad_requests with mean bid_floor 3.6; 9 sessions in app 'com.handmark.expressweather', 40 ad_requests with mean bid_floor 58.9; 7 sessions in app 'com.mobilityware.MonopolySolitaire', 476 ad_requests with mean bid_floor 19.4; 2 sessions in app 'com.tripledot.solitaire', 123 ad_requests with mean bid_floor 5.2, 1 impressions of adomain 'dechimstudio.com' with mean price 0.6, 1 impressions of adomain 'evrysdi.com' with mean price 0.7, 2 impressions of adomain 'excedrin.com' with mean price 0.6, 1 impressions of adomain 'geico.com' with mean price 1.3, 1 impressions of adomain 'mazdausa.com' with mean price 0.5, 1 impressions of adomain 'oldspice.com' with mean price 0.8, 1 impressions of adomain 'pepto-bismol.com' with mean price 0.6, 1 clicks of adomain 'regalcardplay.com', 1 impressions of adomain 'regalcardplay.com' with mean price 46.2, 1 impressions of adomain 'subaru.com' with mean price 0.8, 1 impressions of adomain 'voltarengel.com' with mean price 0.6, 1 impressions of adomain 'www.vitastudio.ai' with mean price 1.2';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 26;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 26;fast_imp_12h is 2;fast_click_2h is 1;rnd is 0.106329478079009;partition is 1545;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k_rnd_A' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V4_2000k' 'com.ttterbagames.businesssimulator_Android_CPA(dc_fortune_5000_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_client_revenue)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.ttterbagames.businesssimulator_Android_CPA(dc_fortune_5000_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'bloom_com.blackout.spades_USA_80' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_15GameCompleted_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.koolgames.bubblepopper_Android_CPA(dc_8level_end_befored8)_abdoul_V3_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPA(sdk_impression_ad_0_1)_abdoul_V3_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_client_revenue)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_2000k' 'com.redcell.goldandgoblins_Android_CPA(prog1)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_15GameCompleted_BeforeD8)_abdoul_V3_500k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'e03685dc-0afa-465e-9b24-2f07014991bc;uuid is '5f6653e0-f37e-4eb3-9a0f-8b79d0bf5e7c';bid_timestamp is '2024-12-16 21:48:45';device_id is 'e03685dc-0afa-465e-9b24-2f07014991bc';biddate is '2024-12-16';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 2.2861;target_cpi is 2;campaign is 57517;creative_id is 228773;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'vi';bid_floor is 2.2761 ;min_floor is 1.6006 ;bidmachine_placement_value is 2.176935;placement_historical_value is 2.138376;third_party_bid_price is 2.2761;prior_tag_impressions_count is 6 ;time_since_impression is 360083 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 0.3;prior_theme_impressions_count is 6;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2024-12-16 21:00:00+00:00';day_of_week is '0';os_version is 14;user_behavior_stats_in_past is '88 sessions in app 'com.blackout.spades', 39052 ad_requests with mean bid_floor 25.8, 7 impressions of adomain '3m.com' with mean price 2.2, 1 impressions of adomain '4rfarmcounseling.com' with mean price 0.2, 120 impressions of adomain 'amazon.com' with mean price 0.5, 1 impressions of adomain 'ariat.com' with mean price 0.2, 12 impressions of adomain 'arlo.com' with mean price 2.2, 31 impressions of adomain 'bakermotorsports.com' with mean price 0.3, 5 impressions of adomain 'caromonthealth.org' with mean price 0.5, 2 impressions of adomain 'checkout51.com' with mean price 0.4, 2 impressions of adomain 'clorox.com' with mean price 0.2, 2 impressions of adomain 'comporium.com' with mean price 0.4, 8 impressions of adomain 'depend.com' with mean price 0.3, 12 impressions of adomain 'disneyplus.com' with mean price 0.3, 1 impressions of adomain 'drpepper.com' with mean price 0.2, 7 impressions of adomain 'duracell.com' with mean price 0.3, 1 impressions of adomain 'dymatize.com' with mean price 6.6, 1 impressions of adomain 'eightfold.ai' with mean price 0.4, 1 impressions of adomain 'fcticlassaction.com' with mean price 0.4, 1 impressions of adomain 'google.com' with mean price 0.4, 3 impressions of adomain 'groovelife.com' with mean price 2.9, 2 impressions of adomain 'harristeeter.com' with mean price 0.3, 2 impressions of adomain 'highlevelsafeguard.com' with mean price 0.2, 2 impressions of adomain 'hillspet.com' with mean price 0.4, 2 impressions of adomain 'hsbc.com' with mean price 0.5, 2 impressions of adomain 'hyundaiusa.com' with mean price 2.1, 1 impressions of adomain 'kao.com' with mean price 0.5, 1 impressions of adomain 'kelloggs.com' with mean price 1.8, 2 impressions of adomain 'kregtool.com' with mean price 0.5, 4 impressions of adomain 'liquiddeath.com' with mean price 0.4, 1 impressions of adomain 'lodgesfortmill.com' with mean price 0.4, 1 impressions of adomain 'michaeljfox.org' with mean price 0.4, 2 impressions of adomain 'mikmak.tv' with mean price 1.6, 1 impressions of adomain 'mobilesafetytech.com' with mean price 0.2, 2 impressions of adomain 'narcan.com' with mean price 0.8, 3 impressions of adomain 'naturesbounty.com' with mean price 0.2, 1 impressions of adomain 'newbalance.com' with mean price 0.2, 4 impressions of adomain 'newpub.co' with mean price 2.5, 1 clicks of adomain 'newpub.co', 2 impressions of adomain 'newpub.co/spades' with mean price 26.5, 4 impressions of adomain 'nutrafol.com' with mean price 0.5, 7 impressions of adomain 'nutramaxlabs.com' with mean price 0.3, 1 impressions of adomain 'orgain.com' with mean price 0.4, 7 impressions of adomain 'paramountplus.com' with mean price 0.3, 1 impressions of adomain 'pentlyconger.com' with mean price 0.1, 1 impressions of adomain 'pilgrims.com' with mean price 0.6, 1 impressions of adomain 'powerofresolve.com' with mean price 0.2, 9 impressions of adomain 'progressive.com' with mean price 0.4, 1 impressions of adomain 'redbull.com' with mean price 0.2, 3 impressions of adomain 'resideo.com' with mean price 0.3, 1 impressions of adomain 'royalcanin.com' with mean price 0.4, 1 impressions of adomain 'samhsa.gov' with mean price 0.3, 8 impressions of adomain 'samsung.com' with mean price 1.1, 1 impressions of adomain 'shipt.com' with mean price 0.3, 3 impressions of adomain 'sleepnumber.com' with mean price 0.2, 4 impressions of adomain 'steelcase.com' with mean price 0.4, 2 impressions of adomain 'sweetfrog.com' with mean price 0.6, 4 impressions of adomain 'tiktok.com' with mean price 1.4, 1 impressions of adomain 'ultimahealth.com' with mean price 0.4, 1 impressions of adomain 'velcro.com' with mean price 0.4, 1 impressions of adomain 'walgreens.com' with mean price 0.5, 6 impressions of adomain 'wkkellogg.com' with mean price 0.2; 2 sessions in app 'com.peoplefun.wordcross', 13 ad_requests with mean bid_floor 5.7; 1 sessions in app 'com.tripledot.woodoku', 1 ad_requests with mean bid_floor 5.3; 3 sessions in app 'in.playsimple.wordtrip', 13 ad_requests with mean bid_floor 41.9';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 100;channel is 'USA/V/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 0;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.758600055798888;partition is 3578;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '51a9a1b4-3cf6-4b45-a7f5-f7952774800c;uuid is '36492099-7903-4849-9560-e424d7303f71';bid_timestamp is '2025-01-17 21:10:23';device_id is '51a9a1b4-3cf6-4b45-a7f5-f7952774800c';biddate is '2025-01-17';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 5;target_cpi is 3.71999999999999;campaign is 58062;creative_id is 229286;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'i';bid_floor is 1.6006 ;min_floor is 1.6006 ;bidmachine_placement_value is 3.392;placement_historical_value is 7.75196;third_party_bid_price is ;prior_tag_impressions_count is 29 ;time_since_impression is 251984 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1;prior_theme_impressions_count is 29;prior_tag_clicks_count is 5 ;time_since_click is '22929305';hour is '2025-01-17 21:00:00+00:00';day_of_week is '4';os_version is 14;user_behavior_stats_in_past is '2 sessions in app 'com.aws.android', 0 ad_requests with mean bid_floor 0.0, 1 impressions of adomain 'hrblock.com' with mean price 0.9, 1 impressions of adomain 'sweetfrog.com' with mean price 1.3; 29 sessions in app 'com.bigduckgames.flow', 504 ad_requests with mean bid_floor 11.7; 35 sessions in app 'com.blackout.spades', 7118 ad_requests with mean bid_floor 25.1, 17 impressions of adomain 'amazon.com' with mean price 0.4, 1 impressions of adomain 'arlo.com' with mean price 3.3, 1 impressions of adomain 'clorox.com' with mean price 0.2, 1 impressions of adomain 'discovery.com' with mean price 0.4, 2 impressions of adomain 'disneyplus.com' with mean price 0.4, 3 impressions of adomain 'dymatize.com' with mean price 3.4, 11 impressions of adomain 'empeople.com' with mean price 0.5, 1 impressions of adomain 'jobsohio.com' with mean price 0.3, 1 impressions of adomain 'newpub.co' with mean price 2.5, 1 clicks of adomain 'newpub.co', 1 clicks of adomain 'newpub.co/spades', 3 impressions of adomain 'newpub.co/spades' with mean price 4.3, 5 impressions of adomain 'nutrafol.com' with mean price 0.4, 1 impressions of adomain 'paramount.com' with mean price 1.3, 1 impressions of adomain 'paramountplus.com' with mean price 0.9, 2 impressions of adomain 'samsung.com' with mean price 1.2, 1 impressions of adomain 'sharecare.com' with mean price 0.6, 3 impressions of adomain 'solaray.com' with mean price 0.2, 1 impressions of adomain 'wella.com' with mean price 0.3; 66 sessions in app 'com.creativejoy.jewelsancient', 123 ad_requests with mean bid_floor 18.7; 43 sessions in app 'com.hearts.solitaire.plus.offline.free.card.games', 1404 ad_requests with mean bid_floor 11.6, 4 impressions of adomain 'albertsons.com' with mean price 1.3, 2 impressions of adomain 'cmautogroup.com' with mean price 0.8, 1 impressions of adomain 'gatorade.com' with mean price 0.6, 1 impressions of adomain 'healthsmart24.com' with mean price 2.2, 12 impressions of adomain 'hrblock.com' with mean price 0.7, 3 impressions of adomain 'mainelottery.com' with mean price 0.6, 1 impressions of adomain 'mykjs.xyz' with mean price 2.2, 1 impressions of adomain 'paramountplus.com' with mean price 0.6, 1 impressions of adomain 'progressive.com' with mean price 0.6, 1 impressions of adomain 'smuckers.com' with mean price 0.4; 29 sessions in app 'com.peoplefun.wordflowers', 169 ad_requests with mean bid_floor 0.9, 13 impressions of adomain 'amazon.com' with mean price 0.7, 2 impressions of adomain 'choicehotels.com' with mean price 0.5, 1 impressions of adomain 'kenraprofessional.com' with mean price 0.4, 1 impressions of adomain 'mainelottery.com' with mean price 0.6, 1 impressions of adomain 'nutrafol.com' with mean price 0.4, 1 impressions of adomain 'samsung.com' with mean price 0.7; 29 sessions in app 'com.thrivegames.wordshapes', 313 ad_requests with mean bid_floor 9.2, 20 impressions of adomain 'amazon.com' with mean price 0.4, 1 impressions of adomain 'cookeseafood.com' with mean price 0.4, 1 impressions of adomain 'discovery.com' with mean price 0.3, 2 impressions of adomain 'flixchatter.net' with mean price 0.3, 1 impressions of adomain 'nutrafol.com' with mean price 0.3, 1 impressions of adomain 'tikipets.com' with mean price 0.5, 1 impressions of adomain 'visitarizona.com' with mean price 0.4, 5 impressions of adomain 'youtube.com' with mean price 0.4; 32 sessions in app 'com.ventogames.findthecat', 345 ad_requests with mean bid_floor 11.9; 24 sessions in app 'in.playsimple.tripcross', 1848 ad_requests with mean bid_floor 7.5, 11 impressions of adomain 'fidiumfiber.com' with mean price 2.2, 1 impressions of adomain 'flixchatter.net' with mean price 0.4, 1 impressions of adomain 'janssen.com' with mean price 0.6; 2 sessions in app 'in.playsimple.wordtrip', 6 ad_requests with mean bid_floor 13.9; 28 sessions in app 'math.puzzle.games.crossmath.number.puzzles.free', 287 ad_requests with mean bid_floor 10.9, 1 impressions of adomain 'mainelottery.com' with mean price 0.5, 1 impressions of adomain 'mondelezinternational.com' with mean price 0.4; 35 sessions in app 'sonic.bubbleshoot.classic', 963 ad_requests with mean bid_floor 16.2, 2 impressions of adomain 'getquip.com' with mean price 0.1, 1 impressions of adomain 'hannaford.com' with mean price 0.5, 3 impressions of adomain 'honest.com' with mean price 0.7, 1 impressions of adomain 'instacart.com' with mean price 0.3, 2 impressions of adomain 'nestle-watersna.com' with mean price 0.1, 1 impressions of adomain 'nurtec.com' with mean price 0.6, 2 impressions of adomain 'nutramaxlabs.com' with mean price 0.3, 1 impressions of adomain 'operationsmile.org' with mean price 0.2, 1 impressions of adomain 'patagonia.com' with mean price 0.1, 1 impressions of adomain 'safesleepforme.org' with mean price 0.3, 1 impressions of adomain 'samsclub.com' with mean price 0.4, 2 impressions of adomain 'samsung.com' with mean price 0.3, 1 impressions of adomain 'sherwin-williams.com' with mean price 0.2, 2 impressions of adomain 'sling.com' with mean price 0.1, 1 impressions of adomain 'spectrum.com' with mean price 7.7, 4 impressions of adomain 'uscellular.com' with mean price 0.2, 58 impressions of adomain 'walmart.com' with mean price 2.0';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 69;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 6369;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.615316430561565;partition is 3578;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.hutchgames.formularacing_Android_CPI_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_500k' 'closet.match.pair.matching.games_Android_CPA(day_2_start)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'HDIP_iOS_USA_200_users_LITE' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'explore' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'bloom_com.blackout.spades_USA_95']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '329e9aa5-7cc9-484e-8bf0-6c7f5415d5d0;uuid is '319ff16d-a658-45bd-912e-137c38159e3f';bid_timestamp is '2025-01-10 20:47:15';device_id is '329e9aa5-7cc9-484e-8bf0-6c7f5415d5d0';biddate is '2025-01-10';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 2.63243838211824;target_cpi is 1.80424390295019;campaign is 57661;creative_id is 229286;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'i';bid_floor is 1.6006 ;min_floor is 1.6006 ;bidmachine_placement_value is 33.92;placement_historical_value is 3.594862;third_party_bid_price is ;prior_tag_impressions_count is 10 ;time_since_impression is 96334 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1.02;prior_theme_impressions_count is 10;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2025-01-10 20:00:00+00:00';day_of_week is '4';os_version is 14;user_behavior_stats_in_past is '1 sessions in app 'art.puzzle.games.jigsaw.coloring.free.game', 1 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.alien.shooter.galaxy.attack', 16 ad_requests with mean bid_floor 3.7; 66 sessions in app 'com.blackout.spades', 21520 ad_requests with mean bid_floor 24.6, 1 impressions of adomain 'adbry.com' with mean price 1.2, 3 impressions of adomain 'all-laundry.com' with mean price 0.2, 19 impressions of adomain 'amazon.com' with mean price 0.4, 61 impressions of adomain 'apple.com' with mean price 0.7, 2 impressions of adomain 'arlo.com' with mean price 2.8, 1 impressions of adomain 'boombeauty.com' with mean price 2.1, 5 impressions of adomain 'churchdwight.com' with mean price 0.2, 1 impressions of adomain 'clorox.com' with mean price 0.2, 3 impressions of adomain 'depend.com' with mean price 0.2, 2 impressions of adomain 'discovery.com' with mean price 0.4, 13 impressions of adomain 'disneyplus.com' with mean price 0.2, 1 impressions of adomain 'galderma.com' with mean price 0.2, 1 impressions of adomain 'google.com' with mean price 0.3, 2 impressions of adomain 'gvokeglucagon.com' with mean price 1.2, 1 impressions of adomain 'healthwellnessjournal.com' with mean price 2.1, 1 impressions of adomain 'hgtv.com' with mean price 0.3, 1 impressions of adomain 'huggies.com' with mean price 0.2, 1 impressions of adomain 'mikmak.tv' with mean price 0.8, 8 impressions of adomain 'newpub.co' with mean price 2.4, 9 impressions of adomain 'newpub.co/spades' with mean price 2.9, 2 impressions of adomain 'nutrafol.com' with mean price 0.3, 1 impressions of adomain 'openroadlending.com' with mean price 0.2, 2 impressions of adomain 'ordercoldstone.com' with mean price 0.5, 1 impressions of adomain 'ozempic.com' with mean price 1.5, 1 impressions of adomain 'paramountplus.com' with mean price 0.2, 1 impressions of adomain 'pentlyconger.com' with mean price 0.1, 1 impressions of adomain 'persilproclean.com' with mean price 0.2, 1 impressions of adomain 'philosophy.com' with mean price 0.3, 2 impressions of adomain 'prestigebrands.com' with mean price 0.2, 2 impressions of adomain 'qutenzahcp.com' with mean price 2.3, 1 impressions of adomain 'samhsa.gov' with mean price 0.3, 2 impressions of adomain 'sleeper.com' with mean price 0.3, 1 impressions of adomain 'sleepnumber.com' with mean price 0.2, 2 impressions of adomain 'smuckers.com' with mean price 2.8, 1 clicks of adomain 'smuckers.com', 1 impressions of adomain 'tech.pokergaga.net' with mean price 2.0, 2 impressions of adomain 'walmart.com' with mean price 0.1, 1 impressions of adomain 'webmd.com' with mean price 0.2, 3 impressions of adomain 'wisewaveltd.com' with mean price 3.0, 3 impressions of adomain 'wkkellogg.com' with mean price 0.2; 1 sessions in app 'com.block.game.jigsaw.puzzles', 1 ad_requests with mean bid_floor 10.7; 1 sessions in app 'com.music.game.dancing.hair.beat.race', 4 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.pgzng.quicktranslator', 2 ad_requests with mean bid_floor 0.0; 47 sessions in app 'com.solitaire.relax.classic.card.game', 1061 ad_requests with mean bid_floor 16.7; 58 sessions in app 'kjv.bible.kingjamesbible', 2248 ad_requests with mean bid_floor 34.1, 6 impressions of adomain 'allstate.com' with mean price 1.2, 1 impressions of adomain 'healthwellnessjournal.com' with mean price 5.6, 1 impressions of adomain 'peppermint-lips.com' with mean price 8.0, 1 impressions of adomain 'shoppersvoice.com' with mean price 0.6';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 26;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 0;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.240237452263134;partition is 3266;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_retargeting_Android_CPA(110)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_100k' 'com.newpubco.klondikesolitaire_retargeting_Android_CPA(110)_abdoul_V3_500k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '0f660498-a5ab-4056-b041-85a96e5207e2;uuid is '454b76a3-f526-4fc0-b65a-cdb7d62ddfee';bid_timestamp is '2024-12-18 1:37:33';device_id is '0f660498-a5ab-4056-b041-85a96e5207e2';biddate is '2024-12-18';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 4.22734444244361;target_cpi is 2;campaign is 57517;creative_id is 228773;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'vie';bid_floor is 2.1465 ;min_floor is ;bidmachine_placement_value is 26.949153;placement_historical_value is 4.687063;third_party_bid_price is ;prior_tag_impressions_count is 36 ;time_since_impression is 90600 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 0.49;prior_theme_impressions_count is 36;prior_tag_clicks_count is 3 ;time_since_click is '441585';hour is '2024-12-18 01:00:00+00:00';day_of_week is '2';os_version is 13;user_behavior_stats_in_past is '1 sessions in app 'com.FiveBits.Lettering3D', 98 ad_requests with mean bid_floor 13.3; 49 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 1302 ad_requests with mean bid_floor 13.4, 4 impressions of adomain 'newpub.co/spades' with mean price 4.3, 1 impressions of adomain 'ondemand.labcorp.com' with mean price 1.3, 1 impressions of adomain 'paramountplus.com' with mean price 4.0; 2 sessions in app 'com.youchen.batchbouncyball', 45 ad_requests with mean bid_floor 18.5';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 25;channel is 'USA/I/bidmachine/com.spades.solitaire.online.plus.offline.free.card.games/False/482';time_since_click_in_hours is 123;fast_imp_12h is 3;fast_click_2h is 0;rnd is 0.903222130370712;partition is 2021;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_Appgrowth_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_30d' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '6e3ce541-c83d-42f1-8619-5c371bcb508e;uuid is 'e378b9df-91bf-4bb4-ac25-c06e48444773';bid_timestamp is '2025-02-08 0:07:11';device_id is '6e3ce541-c83d-42f1-8619-5c371bcb508e';biddate is '2025-02-08';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'e2401e72fc52c3229734a274561ae4e5';display_manager is 'bidmachine';raw_price is 9.50615641654593;target_cpi is 1.2;campaign is 58205;creative_id is 229461;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'ie';bid_floor is 2.1306 ;min_floor is 2.1306 ;bidmachine_placement_value is 2.12;placement_historical_value is 11.383052;third_party_bid_price is ;prior_tag_impressions_count is 16 ;time_since_impression is 2760898 ;learning is 0 ;creative_theme is 'SoftTricky';user_coefficient is 0.41;prior_theme_impressions_count is 16;prior_tag_clicks_count is 4 ;time_since_click is '3863143';hour is '2025-02-08 00:00:00+00:00';day_of_week is '5';os_version is 14;user_behavior_stats_in_past is '2 sessions in app 'com.LoopGames.Domino', 83 ad_requests with mean bid_floor 3.1; 2 sessions in app 'com.billiards.shooting.ball.pool', 6 ad_requests with mean bid_floor 18.7; 27 sessions in app 'com.blackout.spades', 3649 ad_requests with mean bid_floor 32.7, 12 impressions of adomain 'amazon.com' with mean price 0.6, 2 impressions of adomain 'disneyplus.com' with mean price 0.4, 1 impressions of adomain 'hardrock.com' with mean price 0.3, 1 impressions of adomain 'highlevelsafeguard.com' with mean price 0.8, 2 impressions of adomain 'la-z-boy.com' with mean price 0.6, 1 clicks of adomain 'newpub.co', 1 impressions of adomain 'newpub.co' with mean price 9.5, 2 impressions of adomain 'nutrafol.com' with mean price 0.7, 1 impressions of adomain 'openbank.us' with mean price 0.7, 2 impressions of adomain 'paramountplus.com' with mean price 0.5, 1 impressions of adomain 'safemobileprotect.com' with mean price 0.9, 1 impressions of adomain 'samsung.com' with mean price 1.8, 1 impressions of adomain 'seeccrcc.com' with mean price 3.5, 1 impressions of adomain 'speedway.com' with mean price 0.5, 4 impressions of adomain 'torkusa.com' with mean price 0.4, 1 impressions of adomain 'wkkellogg.com' with mean price 0.2; 1 sessions in app 'com.europosit.pixelcoloring', 42 ad_requests with mean bid_floor 9.0; 1 sessions in app 'com.fc.nut.screw.bolt.washer.fastener.puzzle', 7 ad_requests with mean bid_floor 112.9; 1 sessions in app 'com.mobilityware.BubbleShooter', 20 ad_requests with mean bid_floor 7.9; 1 sessions in app 'com.peoplefun.wordcross', 4 ad_requests with mean bid_floor 3.8; 1 sessions in app 'com.vottzapps.wordle', 1 ad_requests with mean bid_floor 7.6; 1 sessions in app 'in.playsimple.wordtrip', 3 ad_requests with mean bid_floor 3.4';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 766;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 1073;fast_imp_12h is 3;fast_click_2h is 0;rnd is 0.981468574175273;partition is 1306;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'net.supertreat.solitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_100k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k_rnd_A' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.vitastudio.mahjong_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_competitors_BM_adrequests_470k_29_01_2025' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V6_500k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_80' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_1M_14_11_2024' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.aaaudi.wordmaker_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_pics_finished_5)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'HDIP_iOS_USA_WiFi_100_users_LITE' 'com.newpubco.spades_Android_competitors_BM_450k_29_01_2025' 'com.aaaudi.wordmaker_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_2000k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_2000k' 'com.redcell.goldandgoblins_Android_CPA(prog1)_abdoul_V4_2000k' 'com.pixel.art.coloring.color.number_Android_CPA(m_pics_finished_5)_abdoul_V4_2000k' 'net.supertreat.solitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'HDIP_USA_Bidmachine_custom_50_users_LITE_2025_01_30' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.aaaudi.wordmaker_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'net.supertreat.solitaire_Android_CPI_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_500k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'fa92a7a1-8157-4287-90bf-db15c3477a3c;uuid is 'f6f61beb-3337-4fe7-9598-70478317df38';bid_timestamp is '2025-02-06 7:56:22';device_id is 'fa92a7a1-8157-4287-90bf-db15c3477a3c';biddate is '2025-02-06';country is 'USA';app is 'com.namewallpaper.smokepoint';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'TRUE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'chartboost-android-sdk';raw_price is 9.7857975490399;target_cpi is 0.8;campaign is 58283;creative_id is 229286;session_duration is 60 ;seller_name is 'Chartboost SSP';seller_id is 98;content_type is 'ie';bid_floor is 6.6356 ;min_floor is 6.6356 ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 0 ;time_since_impression is 0 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 0.28;prior_theme_impressions_count is 0;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2025-02-06 07:00:00+00:00';day_of_week is '3';os_version is 12;user_behavior_stats_in_past is '1 sessions in app 'bible.offline.kingjames.holy.kjv.bible.daily.verse', 1 ad_requests with mean bid_floor 34.2; 1 sessions in app 'co.aviagames.mtp.billiards.samsung', 2 ad_requests with mean bid_floor 2.6; 6 sessions in app 'com.Bravestars.Stickman.Fight.ShadowOfDeath2', 8 ad_requests with mean bid_floor 5.0; 10 sessions in app 'com.GnarlyGameStudio.FrontlineHeroes', 84 ad_requests with mean bid_floor 22.9; 4 sessions in app 'com.RastleksGames.TheShootout', 51 ad_requests with mean bid_floor 9.5; 2 sessions in app 'com.RocinanteGames.SwatTacticalShooter', 16 ad_requests with mean bid_floor 2.9; 2 sessions in app 'com.animal.animalrecord.record.pet', 214 ad_requests with mean bid_floor 17.6; 1 sessions in app 'com.ar.icecream.cake.maker.baking.girls.games', 13 ad_requests with mean bid_floor 6.4; 2 sessions in app 'com.blitzteam.battleprime', 11 ad_requests with mean bid_floor 1.9; 1 sessions in app 'com.block.game.jigsaw.puzzles', 2 ad_requests with mean bid_floor 8.4; 2 sessions in app 'com.bobatea.diy.bubble.tea.recipe.drinkgame', 7 ad_requests with mean bid_floor 5.2; 1 sessions in app 'com.calculate24.math.braintrain', 24 ad_requests with mean bid_floor 11.4; 1 sessions in app 'com.candyrush.candygame', 18 ad_requests with mean bid_floor 5.2; 5 sessions in app 'com.cdg.tictactoe', 41 ad_requests with mean bid_floor 9.1; 3 sessions in app 'com.christmasholiday.celebrate.newyear.frameart', 45 ad_requests with mean bid_floor 5.2; 5 sessions in app 'com.colorfullwater.watersortinggame', 45 ad_requests with mean bid_floor 5.1; 2 sessions in app 'com.convertercalculator.unitsapp', 209 ad_requests with mean bid_floor 17.3; 3 sessions in app 'com.cover.zombie.fire.shooter', 7 ad_requests with mean bid_floor 14.9; 1 sessions in app 'com.designmaker.createlogo', 55 ad_requests with mean bid_floor 18.5; 1 sessions in app 'com.feelingtouch.zfsniper', 5 ad_requests with mean bid_floor 76.6; 1 sessions in app 'com.fgw.eightballbrawl', 1 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.fiogonia.spades', 1 ad_requests with mean bid_floor 10.1; 5 sessions in app 'com.freeplaysultanov.shootit', 212 ad_requests with mean bid_floor 2.6; 4 sessions in app 'com.glu.zbs', 38 ad_requests with mean bid_floor 296.8; 11 sessions in app 'com.horus.sky.defense', 61 ad_requests with mean bid_floor 93.9; 1 sessions in app 'com.ig.delete.one.part', 16 ad_requests with mean bid_floor 9.2; 1 sessions in app 'com.jackpotfriends.slots', 6 ad_requests with mean bid_floor 7.0; 5 sessions in app 'com.jura.coloring.page', 117 ad_requests with mean bid_floor 3.9; 3 sessions in app 'com.kayac.level_up_number', 38 ad_requests with mean bid_floor 2.0, 1 impressions of adomain 'kohls.com' with mean price 0.1; 2 sessions in app 'com.koolapp.agent', 5 ad_requests with mean bid_floor 3.1; 2 sessions in app 'com.mergedomhomedesign.game', 35 ad_requests with mean bid_floor 1.4; 7 sessions in app 'com.mg.wild.gunfighter.west.sniper', 97 ad_requests with mean bid_floor 10.6; 6 sessions in app 'com.mgs.sniper1', 10 ad_requests with mean bid_floor 0.0; 2 sessions in app 'com.miniclip.eightballpool', 10 ad_requests with mean bid_floor 9.1; 3 sessions in app 'com.miniclip.puresoldier', 5 ad_requests with mean bid_floor 0.0; 2 sessions in app 'com.miniclip.realsniper', 6 ad_requests with mean bid_floor 0.3; 2 sessions in app 'com.n3twork.tetris', 5 ad_requests with mean bid_floor 0.5; 16 sessions in app 'com.namewallpaper.smokepoint', 5642 ad_requests with mean bid_floor 14.6; 1 sessions in app 'com.neowiz.game.baseball.clash', 2 ad_requests with mean bid_floor 0.0; 2 sessions in app 'com.nextng.chatlocker', 5 ad_requests with mean bid_floor 5.2; 4 sessions in app 'com.niklas.fpsdefense', 63 ad_requests with mean bid_floor 11.7; 1 sessions in app 'com.nostel.parking.car', 9 ad_requests with mean bid_floor 52.1; 6 sessions in app 'com.obg.front.line.freedom.world.war.game.armygame.wargame', 31 ad_requests with mean bid_floor 3.3; 1 sessions in app 'com.os.space.force.galaxy.alien', 8 ad_requests with mean bid_floor 34.5; 2 sessions in app 'com.pikpok.dr2.play', 54 ad_requests with mean bid_floor 346.7; 1 sessions in app 'com.playkot.ageofmagic', 2 ad_requests with mean bid_floor 6.5; 1 sessions in app 'com.playvalve.solitaire.spider', 13 ad_requests with mean bid_floor 31.0; 1 sessions in app 'com.playvalve.yatzy', 42 ad_requests with mean bid_floor 42.8; 2 sessions in app 'com.polygon.arena', 11 ad_requests with mean bid_floor 5.6; 2 sessions in app 'com.pronetis.ironball2', 16 ad_requests with mean bid_floor 4.3; 1 sessions in app 'com.puzzle1studio.go.brickoutshoottheball', 5 ad_requests with mean bid_floor 109.0; 2 sessions in app 'com.rc.artStoryPuzzle', 68 ad_requests with mean bid_floor 44.2, 4 impressions of adomain 'amazon.com' with mean price 0.6, 1 impressions of adomain 'nutrafol.com' with mean price 0.4; 1 sessions in app 'com.readpdf.pdfreader.pdfviewer', 6 ad_requests with mean bid_floor 39.3; 1 sessions in app 'com.remove.removebackground.yourpic.piceditor', 17 ad_requests with mean bid_floor 5.2; 1 sessions in app 'com.royal.hero.lord.of.sword', 69 ad_requests with mean bid_floor 143.1; 4 sessions in app 'com.sleepsounds.bedtimemusic', 76 ad_requests with mean bid_floor 5.2; 2 sessions in app 'com.storymatrix.drama', 10 ad_requests with mean bid_floor 3.6; 2 sessions in app 'com.tapped.snipersiege', 8 ad_requests with mean bid_floor 4.3; 2 sessions in app 'com.tripledot.woodoku', 4 ad_requests with mean bid_floor 5.3; 2 sessions in app 'com.tropical.puzzle.sudokuquest', 4 ad_requests with mean bid_floor 11.7; 1 sessions in app 'com.unicostudio.balltubes', 8 ad_requests with mean bid_floor 0.6; 1 sessions in app 'com.usdelivery.truck.simulatorgame', 25 ad_requests with mean bid_floor 5.2; 2 sessions in app 'com.utincomputer.agenthitman', 9 ad_requests with mean bid_floor 5.3; 1 sessions in app 'com.vitastudio.solitaire', 1 ad_requests with mean bid_floor 9.1; 2 sessions in app 'com.walk.king.race.on.stairs', 5 ad_requests with mean bid_floor 177.1; 3 sessions in app 'com.wildspike.wormszone', 36 ad_requests with mean bid_floor 8.2; 1 sessions in app 'com.wordgame.words.connect', 1 ad_requests with mean bid_floor 4.9; 2 sessions in app 'com.yulab.fpsshooter', 15 ad_requests with mean bid_floor 6.3; 2 sessions in app 'com.zombie.gun.shooter', 6 ad_requests with mean bid_floor 27.9; 2 sessions in app 'holy.bible.verse.daily.kjv.audio', 7 ad_requests with mean bid_floor 5.2; 3 sessions in app 'in.playsimple.wordtrip', 14 ad_requests with mean bid_floor 5.4; 1 sessions in app 'io.voodoo.paper2', 9 ad_requests with mean bid_floor 32.2; 4 sessions in app 'jp.co.goodroid.hyper.nutsandboltssort', 64 ad_requests with mean bid_floor 10.4, 1 impressions of adomain 'discovery.com' with mean price 0.2, 1 impressions of adomain 'doordash.com' with mean price 0.4, 1 impressions of adomain 'productmadness.com' with mean price 0.2; 4 sessions in app 'ninja.creed.sniper.real3d.action.free.android', 30 ad_requests with mean bid_floor 18.8; 1 sessions in app 'sniper.gun.zombie.shooting', 3 ad_requests with mean bid_floor 7.9; 1 sessions in app 'water.sort.puzzle.game.color.sorting.free', 12 ad_requests with mean bid_floor 5.2; 4 sessions in app 'zombie.survival.dead.shooting', 19 ad_requests with mean bid_floor 9.9';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 0;channel is 'USA/I/chartboost-android-sdk/com.namewallpaper.smokepoint/True/98';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.509638575602267;partition is 1598;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V4_2000k' 'net.supertreat.solitaire_Android_CPI_abdoul_V6_2000k' 'com.aaafun.watersort_retargeting_Android_CPI_abdoul_V4_2mln' 'com.newpubco.klondikesolitaire_retargeting_Android_CPI_abdoul_V4_2000k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V4_100k' 'com.redcell.goldandgoblins_Android_CPA(consent_management)_abdoul_V6_2000k' 'com.redcell.goldandgoblins_Android_CPA(af_level_achieved)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V5_2000k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V6_2000k' 'com.ttterbagames.businesssimulator_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_100k' 'com.partyup.blockjam_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.ttterbagames.businesssimulator_Android_CPA(dc_fortune_5000_BeforeD8)_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V6_2000k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_500k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V6_2000k' 'com.ttterbagames.businesssimulator_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.partyup.blockjam_Android_CPI_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.vitastudio.mahjong_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V5_500k' 'com.redcell.goldandgoblins_Android_CPI_abdoul_V4_2000k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_retargeting_Android_CPI_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPI_abdoul_V4_100k' 'loppipoppi.numbermatch_retargeting_Android_CPI_abdoul_V6_2000k' 'com.aaafun.watersort_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V6_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2000k' 'com.ttterbagames.businesssimulator_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V4_2000k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_500k' 'com.vitastudio.mahjong_Android_CPI_abdoul_V4_2000k' 'com.aaafun.watersort_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.partyup.blockjam_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(s_custom7_revenue)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V4_500k' 'com.block.juggle_Android_CPA(s_custom7_revenue)_abdoul_V4_2000k' 'com.partyup.blockjam_Android_CPI_abdoul_V6_500k' 'com.redcell.goldandgoblins_Android_CPA(RV_start)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V6_2000k' 'com.vitastudio.mahjong_Android_CPI_abdoul_V6_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V5_MMP_100k_21_12_2024' 'com.mobilityware.spider_Android_CPI_abdoul_V6_500k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V4_2mln' 'com.partyup.blockjam_Android_CPI_abdoul_V6_100k' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V4_500k' 'com.aaafun.watersort_Android_CPI_abdoul_V6_2000k' 'com.redcell.goldandgoblins_Android_CPA(prog2)_abdoul_V4_2000k' 'com.aaafun.watersort_Android_CPI_abdoul_V6_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_2000k' 'com.block.juggle_Android_CPI_abdoul_V4_2000k' 'com.aaaudi.biblecode_retargeting_Android_CPA(10level_complete_beforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.aaafun.watersort_Android_CPI_abdoul_V4_500k' 'com.partyup.blockjam_Android_CPI_abdoul_V6_2000k' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.partyup.blockjam_Android_CPI_abdoul_V4_2000k' 'com.redcell.goldandgoblins_Android_CPA(Tutorial)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V6_500k' 'com.redcell.goldandgoblins_Android_CPA(af_login)_abdoul_V6_2000k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.redcell.goldandgoblins_Android_CPA(Progress)_abdoul_V4_2000k' 'com.redcell.goldandgoblins_Android_CPA(af_level_achieved)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPI_abdoul_V6_500k' 'com.partyup.blockjam_Android_CPI_abdoul_V4_500k' 'com.redcell.goldandgoblins_Android_CPA(prog2)_abdoul_V4_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V6_2000k' 'com.redcell.goldandgoblins_Android_CPA(prog3)_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPI_abdoul_V6_100k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V4_2000k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V4_2000k' 'com.redcell.goldandgoblins_Android_CPA(Tutorial)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k' 'com.ttterbagames.businesssimulator_Android_CPA(ag_retention_d1)_abdoul_V4_500k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '1ba34ef1-f0aa-4b54-bf7a-47c7ca765db7;uuid is '2a9d8e6b-f3fc-4b37-8c22-c1158da2d3a7';bid_timestamp is '2025-01-08 16:46:28';device_id is '1ba34ef1-f0aa-4b54-bf7a-47c7ca765db7';biddate is '2025-01-08';country is 'USA';app is 'com.mobilityware.GinRummySolitaire';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 36.8112018424941;target_cpi is 2;campaign is 57517;creative_id is 228773;session_duration is 0 ;seller_name is 'Mobilityware SDK';seller_id is 192;content_type is 'vi';bid_floor is 3.9 ;min_floor is ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 1 ;time_since_impression is 590433 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 2.65;prior_theme_impressions_count is 1;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2025-01-08 16:00:00+00:00';day_of_week is '2';os_version is 13;user_behavior_stats_in_past is '9 sessions in app 'com.DDU.secureguard', 19 ad_requests with mean bid_floor 5.8; 4 sessions in app 'com.LoopGames.Domino', 86 ad_requests with mean bid_floor 4.7; 3 sessions in app 'com.ddu.android.weather', 13 ad_requests with mean bid_floor 5.9; 1 sessions in app 'com.ddu.browser.oversea', 1 ad_requests with mean bid_floor 5.2; 2 sessions in app 'com.gamovation.triplemahjong', 13 ad_requests with mean bid_floor 3.3; 10 sessions in app 'com.jdsoftwarellc.cribbage', 68 ad_requests with mean bid_floor 6.6; 2 sessions in app 'com.palm.scanner.hand.reading.palm.jesus.viloria', 128 ad_requests with mean bid_floor 30.4; 1 sessions in app 'com.playvalve.spades', 18 ad_requests with mean bid_floor 92.3; 1 sessions in app 'com.use.specie.scratch.card', 107 ad_requests with mean bid_floor 56.4; 2 sessions in app 'loppipoppi.dominoes', 338 ad_requests with mean bid_floor 21.6, 3 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'exmox.com' with mean price 0.3, 1 impressions of adomain 'honda.com' with mean price 0.5, 1 impressions of adomain 'meetme.com' with mean price 0.3, 1 clicks of adomain 'oakevergames.com', 1 impressions of adomain 'oakevergames.com' with mean price 15.8, 1 impressions of adomain 'playtika.com' with mean price 0.6, 3 clicks of adomain 'productmadness.com', 6 impressions of adomain 'productmadness.com' with mean price 16.5, 1 impressions of adomain 'slotomania.com' with mean price 25.2, 1 impressions of adomain 'solitaire.gurugame.ai' with mean price 0.3, 2 clicks of adomain 'tech.pokergaga.net', 3 impressions of adomain 'tech.pokergaga.net' with mean price 27.1, 1 impressions of adomain 'www.vitastudio.ai' with mean price 0.6; 21 sessions in app 'net.peakgames.ginrummyplus', 297 ad_requests with mean bid_floor 44.8; 3 sessions in app 'net.wooga.junes_journey_hidden_object_mystery_game', 45 ad_requests with mean bid_floor 92.9; 1 sessions in app 'spades.classic.card.free.online.offline.multiplayer', 10 ad_requests with mean bid_floor 4.6';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 164;channel is 'USA/V/bidmachine/com.mobilityware.GinRummySolitaire/False/192';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.870861155915326;partition is 488;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V6_500k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_100k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_2000k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_10GameCompleted_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V6_100k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_100k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2mln' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_100k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V6_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V6_2000k' 'bloom_com.blackout.spades_USA_7d' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V6_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V6_100k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V4_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_100k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '972d161c-b76e-4c17-9e3f-91069e312717;uuid is '38a3fc5b-6ae0-4e3e-903b-29300a612d4d';bid_timestamp is '2025-01-17 13:57:31';device_id is '972d161c-b76e-4c17-9e3f-91069e312717';biddate is '2025-01-17';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '43e044771964a045282738def7125086';display_manager is 'bidmachine';raw_price is 4.29711969159177;target_cpi is 5.46854652893763;campaign is 57948;creative_id is 228965;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'vi';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 25.616667;placement_historical_value is 15.691445;third_party_bid_price is ;prior_tag_impressions_count is 82 ;time_since_impression is 87276 ;learning is 0 ;creative_theme is 'rightangles';user_coefficient is 0.32;prior_theme_impressions_count is 82;prior_tag_clicks_count is 7 ;time_since_click is '1500491';hour is '2025-01-17 13:00:00+00:00';day_of_week is '4';os_version is 13;user_behavior_stats_in_past is '2 sessions in app 'ai.socialapps.speakmaster', 79 ad_requests with mean bid_floor 26.2; 1 sessions in app 'com.Beauchamp.Messenger.external', 6 ad_requests with mean bid_floor 1.3; 1 sessions in app 'com.BicakuGames.FlappyFish3D', 28 ad_requests with mean bid_floor 11.9; 1 sessions in app 'com.aigc.ushow.ichat', 2 ad_requests with mean bid_floor 21.7; 1 sessions in app 'com.block.game.jigsaw.puzzles', 2 ad_requests with mean bid_floor 9.4; 1 sessions in app 'com.capybara.quiz.filter.challenge', 7 ad_requests with mean bid_floor 41.0; 7 sessions in app 'com.draw.sketch.ardrawing.paint.cartoon', 86 ad_requests with mean bid_floor 19.1; 1 sessions in app 'com.face.mashup.filter.trending.challenge', 2 ad_requests with mean bid_floor 27.3; 1 sessions in app 'com.fiogonia.spades', 19 ad_requests with mean bid_floor 38.1; 1 sessions in app 'com.funnypack.jewelsmatch', 46 ad_requests with mean bid_floor 26.6; 2 sessions in app 'com.kitkagames.fallbuddies', 45 ad_requests with mean bid_floor 29.2; 2 sessions in app 'com.love.idol.dressup.doll.makeover.avatar.makeup.games', 77 ad_requests with mean bid_floor 2.4; 2 sessions in app 'com.medu.island.food.tycoon.restaurant', 33 ad_requests with mean bid_floor 55.0; 1 sessions in app 'com.pangle.pixel.elimination', 8 ad_requests with mean bid_floor 5.9; 120 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 6521 ad_requests with mean bid_floor 13.8, 1 impressions of adomain 'bigo.tv' with mean price 1.7, 2 impressions of adomain 'bumble.com' with mean price 3.8, 1 impressions of adomain 'fruit-gaming.com' with mean price 6.8, 1 impressions of adomain 'newpub.co' with mean price 2.7, 28 impressions of adomain 'newpub.co/spades' with mean price 4.7, 2 impressions of adomain 'oakevergames.com' with mean price 4.8, 1 impressions of adomain 'tech.pokergaga.net' with mean price 1.9; 1 sessions in app 'com.tripledot.solitaire', 1 ad_requests with mean bid_floor 2.2; 1 sessions in app 'com.tripledot.woodoku', 16 ad_requests with mean bid_floor 4.4; 1 sessions in app 'com.ua.building.Lokicraft', 1 ad_requests with mean bid_floor 0.0; 2 sessions in app 'com.uc.minigame.relax', 34 ad_requests with mean bid_floor 4.0; 3 sessions in app 'com.weaver.app.prod', 10 ad_requests with mean bid_floor 16.7; 2 sessions in app 'diary.diarywithlock.diaryforgirls', 13 ad_requests with mean bid_floor 5.7; 1 sessions in app 'in.playsimple.tripcross', 1 ad_requests with mean bid_floor 19.6; 1 sessions in app 'in.playsimple.wordtrip', 4 ad_requests with mean bid_floor 4.1';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 24;channel is 'USA/I/bidmachine/com.spades.solitaire.online.plus.offline.free.card.games/False/482';time_since_click_in_hours is 417;fast_imp_12h is 4;fast_click_2h is 0;rnd is 0.0140510954016641;partition is 1640;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.redcell.goldandgoblins_Android_CPA(af_level_achieved)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_retargeting_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_100k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V3_500k' 'bloom_com.fiogonia.spades_USA_1d' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_15GameCompleted_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'bloom_com.fiogonia.dominoes_USA_7d' 'com.koolgames.bubblepopper_retargeting_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_retargeting_Android_CPA(112)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_30d' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_retargeting_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.spidersolitaire_Android_CPA(dc_10GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'bloom_com.fiogonia.spades_USA_80' 'bloom_com.fiogonia.dominoes_USA_1d']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'ea1f2cc5-091c-47e8-a2ae-b334fb00c536;uuid is 'f64b14cb-fb00-44fa-a163-971a2d056bb5';bid_timestamp is '2025-01-02 3:05:38';device_id is 'ea1f2cc5-091c-47e8-a2ae-b334fb00c536';biddate is '2025-01-02';country is 'USA';app is 'com.mobilityware.GinRummySolitaire';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 13.694806;target_cpi is 2;campaign is 57517;creative_id is 228773;session_duration is 0 ;seller_name is 'Mobilityware SDK';seller_id is 192;content_type is 'vi';bid_floor is 13.684806 ;min_floor is ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 6 ;time_since_impression is 363508 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 1.35999999999999;prior_theme_impressions_count is 6;prior_tag_clicks_count is 5 ;time_since_click is '363502';hour is '2025-01-02 03:00:00+00:00';day_of_week is '3';os_version is 12;user_behavior_stats_in_past is '1 sessions in app 'and.brainworks.nummatch', 12 ad_requests with mean bid_floor 18.5; 1 sessions in app 'c0b5edeb58fc895887fd2af40434fca2', 0 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.bigcake.android.hexaconnect', 28 ad_requests with mean bid_floor 17.9; 3 sessions in app 'com.block.juggle', 9 ad_requests with mean bid_floor 3.1; 31 sessions in app 'com.block.puzzle.free.wood', 521 ad_requests with mean bid_floor 11.2; 5 sessions in app 'com.easybrain.jigsaw.puzzles', 249 ad_requests with mean bid_floor 10.1, 5 impressions of adomain 'bk.com' with mean price 0.2, 1 impressions of adomain 'cheniere.com' with mean price 1.1, 2 impressions of adomain 'coca-cola.com' with mean price 1.2, 1 impressions of adomain 'geico.com' with mean price 1.8, 1 impressions of adomain 'kelloggs.com' with mean price 0.8, 1 impressions of adomain 'louisianalandbank.com' with mean price 0.8, 5 impressions of adomain 'paxlovid.com' with mean price 1.6, 4 impressions of adomain 'samsung.com' with mean price 0.3, 1 impressions of adomain 'stellaartois.com' with mean price 1.1; 13 sessions in app 'com.fiogonia.dominoes', 2238 ad_requests with mean bid_floor 44.1; 7 sessions in app 'com.fiogonia.spades', 575 ad_requests with mean bid_floor 39.9; 2 sessions in app 'com.handmark.expressweather', 9 ad_requests with mean bid_floor 56.8; 1 sessions in app 'com.ken.basemasterand', 9 ad_requests with mean bid_floor 4.8; 1 sessions in app 'com.lhpstudio.wooden', 9 ad_requests with mean bid_floor 50.2; 1 sessions in app 'com.matteljv.uno', 4 ad_requests with mean bid_floor 2.6; 2 sessions in app 'com.mobilityware.GinRummySolitaire', 60 ad_requests with mean bid_floor 13.2, 1 impressions of adomain 'louisianalandbank.com' with mean price 1.0, 1 impressions of adomain 'tech.pokergaga.net' with mean price 9.6; 4 sessions in app 'com.os.space.force.galaxy.alien', 81 ad_requests with mean bid_floor 97.4; 7 sessions in app 'com.puzzle.pool.android', 173 ad_requests with mean bid_floor 42.7; 1 sessions in app 'com.sixace.tonkmultiplayer', 1 ad_requests with mean bid_floor 5.2; 1 sessions in app 'com.soulcompany.bubbleshooter.relaxing', 1 ad_requests with mean bid_floor 8.2; 1 sessions in app 'com.staplegames.solitaireGP', 25 ad_requests with mean bid_floor 74.2; 11 sessions in app 'com.starfish.blockpuzzle.an', 113 ad_requests with mean bid_floor 47.7; 1 sessions in app 'com.tripledot.solitaire', 21 ad_requests with mean bid_floor 12.1; 4 sessions in app 'com.tripledot.woodoku', 11 ad_requests with mean bid_floor 8.7; 3 sessions in app 'in.playsimple.wordtrip', 11 ad_requests with mean bid_floor 17.4; 2 sessions in app 'io.supercent.downhill', 30 ad_requests with mean bid_floor 6.3; 1 sessions in app 'paint.by.number.pixel.art.coloring.drawing.puzzle', 2 ad_requests with mean bid_floor 10.4; 1 sessions in app 'studio.tg.rescue.cop', 4 ad_requests with mean bid_floor 86.9; 1 sessions in app 'sudoku.puzzle.free.game.brain', 9 ad_requests with mean bid_floor 15.3';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 100;channel is 'USA/V/bidmachine/com.mobilityware.GinRummySolitaire/False/192';time_since_click_in_hours is 101;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.592561965137187;partition is 3884;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V5_2000k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_MMP_Light_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'bloom_com.fiogonia.spades_USA_7d' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.ttterbagames.businesssimulator_Android_CPA(dc_fortune_5000_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_MMP_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V5_MMP_New_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_100k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_100k' 'bloom_com.fiogonia.spades_USA_1d' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'bloom_com.fiogonia.dominoes_USA_7d' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V5_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V3_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_100k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_2000k' 'loppipoppi.numbermatch_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'loppipoppi.dominoes_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2mln' 'com.ballytechnologies.quickhitslots_Android_CPI_install_abdoul_500k_08_20_2024' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V5_MMP_New_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(s_ad_revenue_to_af3)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.redcell.goldandgoblins_Android_CPA(prog1)_abdoul_V4_2000k' 'com.pixel.art.coloring.color.number_Android_CPA(m_pics_finished_5)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_500k' 'loppipoppi.dominoes_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'bloom_com.fiogonia.spades_USA_80' 'bloom_com.fiogonia.dominoes_USA_1d' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_500k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '61d1c7f2-5dfe-430b-aa29-c605da3febf4;uuid is 'd4d55b00-0edd-4bb5-8cb9-3056c3a9e6d1';bid_timestamp is '2025-01-14 6:01:19';device_id is '61d1c7f2-5dfe-430b-aa29-c605da3febf4';biddate is '2025-01-14';country is 'USA';app is 'com.colorful.statics.wallpaper';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'applovin';raw_price is 5.94846684638968;target_cpi is 2.92139802651294;campaign is 57882;creative_id is 229286;session_duration is 0 ;seller_name is 'Applovin SSP';seller_id is 117;content_type is 'i';bid_floor is 0.0212 ;min_floor is 0.0212 ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 54 ;time_since_impression is 94559 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1.4;prior_theme_impressions_count is 54;prior_tag_clicks_count is 21 ;time_since_click is '395822';hour is '2025-01-14 06:00:00+00:00';day_of_week is '1';os_version is 12;user_behavior_stats_in_past is '2 sessions in app 'air.com.beachbumgammon', 14 ad_requests with mean bid_floor 13.3; 1 sessions in app 'art.puzzle.games.jigsaw.coloring.free.game', 14 ad_requests with mean bid_floor 3.9; 5 sessions in app 'bible.offline.kingjames.holy.kjv.bible.daily.verse', 36 ad_requests with mean bid_floor 7.8; 4 sessions in app 'callbreak.classic.card.free.online.offline.multiplayer', 62 ad_requests with mean bid_floor 3.7; 11 sessions in app 'casino.vegas.legend.classic.slots.android', 104 ad_requests with mean bid_floor 13.3; 17 sessions in app 'casino.wild.jackpot.slots.android', 424 ad_requests with mean bid_floor 8.5; 9 sessions in app 'com.LoopGames.Domino', 1145 ad_requests with mean bid_floor 7.1, 6 clicks of adomain 'creditkarma.com', 7 impressions of adomain 'creditkarma.com' with mean price 92.6; 1 sessions in app 'com.Smiley.Tile.Match', 1 ad_requests with mean bid_floor 5.2; 1 sessions in app 'com.alpha.went.roll', 9 ad_requests with mean bid_floor 5.3; 7 sessions in app 'com.ar.arsketch', 41 ad_requests with mean bid_floor 10.0; 55 sessions in app 'com.ar.drawing.picsart', 149 ad_requests with mean bid_floor 0.3; 23 sessions in app 'com.ar.painting.helper', 72 ad_requests with mean bid_floor 5.5; 5 sessions in app 'com.bbumgames.spadesroyale', 47 ad_requests with mean bid_floor 8.0; 11 sessions in app 'com.blackout.spades', 633 ad_requests with mean bid_floor 23.4, 4 impressions of adomain 'amazon.com' with mean price 0.4, 1 impressions of adomain 'creditkarma.com' with mean price 38.3, 1 impressions of adomain 'giftwonder.online' with mean price 0.6, 1 impressions of adomain 'intelsat.com' with mean price 0.8, 1 impressions of adomain 'samsung.com' with mean price 0.4; 1 sessions in app 'com.bluelynx.filesapp', 3 ad_requests with mean bid_floor 5.2; 4 sessions in app 'com.bouncegame.android.taptap', 14 ad_requests with mean bid_floor 16.7; 2 sessions in app 'com.brilliant.vivid.wallpapers', 9 ad_requests with mean bid_floor 0.0; 7 sessions in app 'com.browserzheng.foundernews', 446 ad_requests with mean bid_floor 7.3; 6 sessions in app 'com.cash.rush.vegas.casino.slots', 34 ad_requests with mean bid_floor 21.6; 7 sessions in app 'com.cleanjunk.app.removecachefiles.saka', 94 ad_requests with mean bid_floor 5.4; 2 sessions in app 'com.colorful.statics.wallpaper', 9 ad_requests with mean bid_floor 0.0; 2 sessions in app 'com.dazzling.dynamic.wallpaper', 12 ad_requests with mean bid_floor 0.5; 2 sessions in app 'com.elfarraso.cutepandawallpaper', 7 ad_requests with mean bid_floor 0.0; 4 sessions in app 'com.facemoji.animation.live.ai.keyboard.skins', 16 ad_requests with mean bid_floor 4.6; 1 sessions in app 'com.fantastic.zoo.match.cute', 5 ad_requests with mean bid_floor 4.2; 4 sessions in app 'com.fbig.spades', 36 ad_requests with mean bid_floor 4.0; 8 sessions in app 'com.filemanager.quickly.mster', 99 ad_requests with mean bid_floor 5.4; 5 sessions in app 'com.fileorganizer.cabinet.efficient', 72 ad_requests with mean bid_floor 5.2; 4 sessions in app 'com.fiogonia.dominoes', 217 ad_requests with mean bid_floor 56.4; 19 sessions in app 'com.fiogonia.spades', 1817 ad_requests with mean bid_floor 41.1; 1 sessions in app 'com.fruit.bubble.pop.gp', 2 ad_requests with mean bid_floor 7.9; 1 sessions in app 'com.fruitmatch.meloneat.fusion.coconut', 48 ad_requests with mean bid_floor 10.2, 4 impressions of adomain 'creditkarma.com' with mean price 58.4; 3 sessions in app 'com.funny.prank.voice.breaker', 9 ad_requests with mean bid_floor 0.0; 2 sessions in app 'com.gallery_pictures', 8 ad_requests with mean bid_floor 1.8; 3 sessions in app 'com.gamblenop.fortuneqrs', 55 ad_requests with mean bid_floor 9.9; 8 sessions in app 'com.gazeus.dominoes.battle.board.game', 86 ad_requests with mean bid_floor 4.2; 4 sessions in app 'com.haircut.fart.airhorn.funnysound.prank.game.play.pp', 25 ad_requests with mean bid_floor 4.7; 1 sessions in app 'com.haircut.horn.pranks', 6 ad_requests with mean bid_floor 0.0; 2 sessions in app 'com.halloweenball.merge.game', 42 ad_requests with mean bid_floor 7.3; 2 sessions in app 'com.haven.photo.wallpapers', 5 ad_requests with mean bid_floor 5.2; 1 sessions in app 'com.huku.huut.tuule', 2 ad_requests with mean bid_floor 0.0; 18 sessions in app 'com.hyilmaz.spades', 330 ad_requests with mean bid_floor 6.4; 2 sessions in app 'com.image.conveimage', 83 ad_requests with mean bid_floor 18.7; 18 sessions in app 'com.jackpotwinner.slots', 171 ad_requests with mean bid_floor 7.1; 4 sessions in app 'com.jmsgame.jackpotmastercasino', 29 ad_requests with mean bid_floor 89.1; 1 sessions in app 'com.keyboard.bubble.skin', 5 ad_requests with mean bid_floor 4.2; 8 sessions in app 'com.kiaora.dominoes', 209 ad_requests with mean bid_floor 32.0; 1 sessions in app 'com.lie.detector.turthtest.prank.game.tool', 2 ad_requests with mean bid_floor 5.2; 1 sessions in app 'com.luckcard.golden.scratchrace.crescent', 10 ad_requests with mean bid_floor 18.0; 3 sessions in app 'com.lumon.clen.vignette', 14 ad_requests with mean bid_floor 0.0; 30 sessions in app 'com.master.cash.slots.casino', 226 ad_requests with mean bid_floor 3.1; 2 sessions in app 'com.menagerie.merge.fun.avatar', 8 ad_requests with mean bid_floor 2.6; 2 sessions in app 'com.merge.mania.fruit.wonderful', 20 ad_requests with mean bid_floor 4.5; 1 sessions in app 'com.merge.vogue.hue.amazing', 6 ad_requests with mean bid_floor 2.2; 6 sessions in app 'com.mesmerizing.wallpapers', 32 ad_requests with mean bid_floor 0.0; 12 sessions in app 'com.mobilityware.Dominoes', 349 ad_requests with mean bid_floor 30.9, 1 clicks of adomain 'bolegames.com', 2 impressions of adomain 'bolegames.com' with mean price 70.8, 4 clicks of adomain 'creditkarma.com', 4 impressions of adomain 'creditkarma.com' with mean price 29.7, 1 clicks of adomain 'quickhitslots.com', 1 impressions of adomain 'quickhitslots.com' with mean price 30.4, 1 clicks of adomain 'slotomania.com', 1 impressions of adomain 'slotomania.com' with mean price 40.0; 1 sessions in app 'com.music.game.dancing.hair.beat.race', 2 ad_requests with mean bid_floor 0.0; 5 sessions in app 'com.newpubco.spades', 330 ad_requests with mean bid_floor 18.1, 10 impressions of adomain 'amazon.com' with mean price 0.6, 2 impressions of adomain 'beiersdorf.com' with mean price 0.5, 1 impressions of adomain 'biocodex.com' with mean price 0.5, 1 impressions of adomain 'discovery.com' with mean price 0.7, 1 impressions of adomain 'disneyplus.com' with mean price 0.5, 2 impressions of adomain 'dollargeneral.com' with mean price 0.6, 1 impressions of adomain 'ecarone.com' with mean price 0.6, 1 impressions of adomain 'edgeparkcgm.com' with mean price 2.0, 1 impressions of adomain 'moistureshield.com' with mean price 0.5, 1 impressions of adomain 'oakevergames.com' with mean price 18.6, 1 clicks of adomain 'oakevergames.com', 1 impressions of adomain 'scottbrand.com' with mean price 0.8, 1 clicks of adomain 'slotomania.com', 1 impressions of adomain 'slotomania.com' with mean price 41.5, 1 impressions of adomain 'spectrum.com' with mean price 0.6, 1 impressions of adomain 'thecloroxcompany.com' with mean price 0.7, 1 impressions of adomain 'twincityclassicnissan.com' with mean price 0.4, 1 impressions of adomain 'ultomiris.com' with mean price 1.0; 1 sessions in app 'com.oceansea.shelfclear.fishy.frenzy.tornado', 27 ad_requests with mean bid_floor 20.9; 5 sessions in app 'com.panda.shelf.bamboo.match.forest.bearcat', 123 ad_requests with mean bid_floor 13.3; 1 sessions in app 'com.peoplefun.wordcross', 12 ad_requests with mean bid_floor 5.4; 4 sessions in app 'com.playstudios.myvegas', 5 ad_requests with mean bid_floor 38.3; 6 sessions in app 'com.playvalve.dominoes', 454 ad_requests with mean bid_floor 98.9, 1 impressions of adomain 'creditkarma.com' with mean price 40.1; 5 sessions in app 'com.playvalve.spades', 290 ad_requests with mean bid_floor 89.7, 3 impressions of adomain 'amazon.com' with mean price 0.5, 2 clicks of adomain 'creditkarma.com', 6 impressions of adomain 'creditkarma.com' with mean price 34.9, 1 impressions of adomain 'nutrafol.com' with mean price 0.3, 1 impressions of adomain 'theralogix.com' with mean price 0.4; 2 sessions in app 'com.plentiful.live.wallpaper', 7 ad_requests with mean bid_floor 0.0; 3 sessions in app 'com.point.elimin.yui', 25 ad_requests with mean bid_floor 4.8; 2 sessions in app 'com.prank.funnypranksounds', 6 ad_requests with mean bid_floor 5.2; 8 sessions in app 'com.prank.haircut.fart.airhorn.funnysound.box', 48 ad_requests with mean bid_floor 4.5; 7 sessions in app 'com.prank.sounds.airhorn.fart.haircut.funny.game.play', 11 ad_requests with mean bid_floor 5.2; 6 sessions in app 'com.prankapp.soundprank.funnysound.air.horn.game.tool', 29 ad_requests with mean bid_floor 4.9; 1 sessions in app 'com.pranknote.funny.sounds', 4 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.productmadness.lightninglink', 11 ad_requests with mean bid_floor 3.9; 3 sessions in app 'com.roulettetuv.spinwxy', 287 ad_requests with mean bid_floor 3.9, 2 clicks of adomain 'slotomania.com', 2 impressions of adomain 'slotomania.com' with mean price 171.1; 1 sessions in app 'com.sea.match.abyssal.tiles', 23 ad_requests with mean bid_floor 2.3; 1 sessions in app 'com.sh.tricky.relax.ticktock.mini.challenges.puzzle.games', 2 ad_requests with mean bid_floor 2.6; 3 sessions in app 'com.slot.pinata.spin', 61 ad_requests with mean bid_floor 15.9; 1 sessions in app 'com.slotsjkl.vegasmno', 21 ad_requests with mean bid_floor 8.2; 2 sessions in app 'com.snapqr.scanmaster.qrcode', 301 ad_requests with mean bid_floor 2.0; 1 sessions in app 'com.softmanage.applicationlock', 3 ad_requests with mean bid_floor 0.0; 5 sessions in app 'com.sound.prankparty', 11 ad_requests with mean bid_floor 5.4; 19 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 433 ad_requests with mean bid_floor 10.4, 1 clicks of adomain 'creditkarma.com', 2 impressions of adomain 'creditkarma.com' with mean price 90.0, 1 clicks of adomain 'newpub.co/spades', 1 impressions of adomain 'newpub.co/spades' with mean price 63.6, 3 impressions of adomain 'zeroogravitygames.com' with mean price 6.1; 1 sessions in app 'com.staplegames.spades', 24 ad_requests with mean bid_floor 59.5; 35 sessions in app 'com.stridecounter.stepcalculation', 10517 ad_requests with mean bid_floor 24.2; 1 sessions in app 'com.taggedapp', 2 ad_requests with mean bid_floor 7.4; 3 sessions in app 'com.talent.billiards.balls.merge', 28 ad_requests with mean bid_floor 2.0; 3 sessions in app 'com.tapsmart.keyboard', 7 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.tikustok.art.wallpapers', 5 ad_requests with mean bid_floor 0.0; 34 sessions in app 'com.tripledot.spades', 687 ad_requests with mean bid_floor 9.9, 1 impressions of adomain 'amazon.com' with mean price 0.2, 17 impressions of adomain 'bolegames.com' with mean price 7.1, 1 impressions of adomain 'budlight.com' with mean price 0.5, 1 clicks of adomain 'creditkarma.com', 3 impressions of adomain 'creditkarma.com' with mean price 45.1, 1 impressions of adomain 'metamucil.com' with mean price 0.5, 3 impressions of adomain 'norton.com' with mean price 0.4, 2 impressions of adomain 'pg.com' with mean price 0.5, 1 impressions of adomain 'productmadness.com' with mean price 0.6, 2 impressions of adomain 'progressive.com' with mean price 0.5, 1 impressions of adomain 'quicksaver.info' with mean price 1.1, 1 impressions of adomain 'samsung.com' with mean price 0.3, 1 impressions of adomain 'scooterscoffee.com' with mean price 0.5, 1 impressions of adomain 'secret.com' with mean price 0.3, 1 impressions of adomain 'sliding.toys' with mean price 0.3, 1 impressions of adomain 'smithfieldfoods.com' with mean price 0.6, 1 impressions of adomain 'thecloroxcompany.com' with mean price 0.5, 1 impressions of adomain 'twincityclassicnissan.com' with mean price 0.5; 3 sessions in app 'com.tripledot.woodoku', 6 ad_requests with mean bid_floor 8.5; 1 sessions in app 'com.turkey.farmbingo.jackslots', 53 ad_requests with mean bid_floor 23.9, 1 clicks of adomain 'creditkarma.com', 1 impressions of adomain 'creditkarma.com' with mean price 44.1; 5 sessions in app 'com.vagaa.abundant.keyboard.theme.lite', 18 ad_requests with mean bid_floor 0.3; 4 sessions in app 'com.vagaa.fly.cool.anime.keyboard', 15 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.vegas.casino.slothbunm', 11 ad_requests with mean bid_floor 2.4; 1 sessions in app 'com.wallpaper.wallpaperdream', 4 ad_requests with mean bid_floor 5.2; 23 sessions in app 'com.wildcard.spadespop', 497 ad_requests with mean bid_floor 10.3; 10 sessions in app 'cx.breeze.cleaner', 442 ad_requests with mean bid_floor 16.7; 10 sessions in app 'dl.todo.tdtask', 507 ad_requests with mean bid_floor 5.8; 1 sessions in app 'free.os.jump.superbros.adventure.world', 3 ad_requests with mean bid_floor 1.2; 1 sessions in app 'in.playsimple.wordsearch', 3 ad_requests with mean bid_floor 6.1; 3 sessions in app 'in.playsimple.wordtrip', 28 ad_requests with mean bid_floor 25.4; 2 sessions in app 'jackpotboom.slots.casino.vegas.free.android', 15 ad_requests with mean bid_floor 4.5; 22 sessions in app 'loppipoppi.dominoes', 1721 ad_requests with mean bid_floor 20.4, 2 impressions of adomain 'adidas.com' with mean price 0.2, 6 impressions of adomain 'ads.netapop.com' with mean price 0.3, 33 impressions of adomain 'amazon.com' with mean price 0.3, 7 impressions of adomain 'amcplus.com' with mean price 0.2, 2 impressions of adomain 'black-and-white-knight-studios.com' with mean price 0.9, 1 impressions of adomain 'chomps.com' with mean price 0.4, 7 impressions of adomain 'chumbacasino.com' with mean price 0.3, 1 impressions of adomain 'classickia.com' with mean price 0.2, 1 impressions of adomain 'clorox.com' with mean price 0.4, 1 clicks of adomain 'com.alphaxet.rush', 1 impressions of adomain 'com.alphaxet.rush' with mean price 14.0, 16 impressions of adomain 'creditkarma.com' with mean price 27.3, 9 clicks of adomain 'creditkarma.com', 1 impressions of adomain 'depend.com' with mean price 0.2, 4 impressions of adomain 'discovery.com' with mean price 0.4, 1 impressions of adomain 'disneyplus.com' with mean price 0.3, 1 impressions of adomain 'dollargeneral.com' with mean price 0.4, 1 impressions of adomain 'entravision.com' with mean price 0.2, 1 impressions of adomain 'franksredhot.com' with mean price 0.5, 1 impressions of adomain 'gameart-alaamohamed.com' with mean price 13.6, 1 impressions of adomain 'google.com' with mean price 0.3, 4 impressions of adomain 'haleon.com' with mean price 0.3, 1 impressions of adomain 'healthprimal.com' with mean price 17.0, 1 impressions of adomain 'intuit.com' with mean price 0.7, 1 impressions of adomain 'kelloggs.com' with mean price 0.3, 1 impressions of adomain 'kleenex.com' with mean price 0.2, 1 impressions of adomain 'kovocredit.com' with mean price 11.7, 1 impressions of adomain 'liquid-iv.com' with mean price 0.2, 1 impressions of adomain 'makitade.bestchairhere.com' with mean price 0.3, 1 impressions of adomain 'medline.com' with mean price 0.3, 1 impressions of adomain 'mycashery.com' with mean price 10.4, 3 impressions of adomain 'nutrafol.com' with mean price 0.2, 1 impressions of adomain 'olay.com' with mean price 0.4, 3 impressions of adomain 'parasiterelief.com' with mean price 0.8, 1 impressions of adomain 'prilosecotc.com' with mean price 0.4, 3 impressions of adomain 'pro.sunnyplay.bid' with mean price 0.2, 1 impressions of adomain 'redbull.com' with mean price 0.2, 2 impressions of adomain 'sciplay.com' with mean price 0.3, 1 impressions of adomain 'scooterscoffee.com' with mean price 0.3, 1 impressions of adomain 'slotomania.com' with mean price 48.9, 4 impressions of adomain 'speedcash.com' with mean price 10.5, 2 impressions of adomain 'starz.com' with mean price 0.3, 6 impressions of adomain 'superplay.co' with mean price 0.2, 1 impressions of adomain 'takeda.com' with mean price 0.1, 1 impressions of adomain 'thecheesecakefactory.com' with mean price 0.8, 2 impressions of adomain 'tjx.com' with mean price 0.3, 1 impressions of adomain 'tomsofmaine.com' with mean price 0.3, 1 impressions of adomain 'twincityclassicnissan.com' with mean price 0.4, 1 impressions of adomain 'walgreens.com' with mean price 0.9, 2 impressions of adomain 'wkkellogg.com' with mean price 0.2, 1 impressions of adomain 'xifaxan.com' with mean price 0.2, 4 impressions of adomain 'zeroogravitygames.com' with mean price 0.2; 2 sessions in app 'net.peakgames.mobile.spades.android', 44 ad_requests with mean bid_floor 84.7; 13 sessions in app 'ru.skillcap.dominoes', 175 ad_requests with mean bid_floor 36.6; 8 sessions in app 'slots.dcg.casino.games.free.android', 111 ad_requests with mean bid_floor 426.9; 9 sessions in app 'slots.pcg.casino.games.free.android', 52 ad_requests with mean bid_floor 425.7; 2 sessions in app 'spades.classic.card.game', 108 ad_requests with mean bid_floor 52.4; 10 sessions in app 'spades.solitaire.card.games.free', 47 ad_requests with mean bid_floor 57.1; 9 sessions in app 'yu.neo.cleanse', 668 ad_requests with mean bid_floor 11.3';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 26;channel is 'USA/I/applovin/com.colorful.statics.wallpaper/False/117';time_since_click_in_hours is 110;fast_imp_12h is 2;fast_click_2h is 0;rnd is 0.196603842905384;partition is 3457;segments is ['bloom_com.bbumgames.spadesroyale_USA_1d' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPA(client_ad_revenue)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_100k' 'com.newpubco.spades_retargeting_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_MMP_Light_100k_11_10_2024' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_100k' 'com.murka.scatterslots_Android_CPA(purchase)_abdoul_V5_MMP_New_100k_11_10_2024' 'com.xentech.brickblast_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_retargeting_Android_CPA(147)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k_rnd_A' 'com.newpubco.spades_retargeting_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_retargeting_Android_CPA(108)_abdoul_V4_2000k' 'com.ballytechnologies.quickhitslots_Android_CPI_install_abdoul_100k_08_20_2024' 'Android_ALL_IAP_abdoul_500k_05_28_2024' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.koolgames.bubblepopper_Android_CPA(dc_2level_end_befored8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_500k' 'com.ballytechnologies.quickhitslots_Android_CPI_abdoul_V3_100k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_MMP_100k_11_10_2024' 'com.newpubco.hearts_Android_CPI_abdoul_V4_100k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_AG_100k_21_12_2024' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V4_100k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'loppipoppi.yatzy_apps_embeddings_similarity' 'bloom_com.fiogonia.spades_USA_7d' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_100k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_500k' 'Android_retargeting_IAP_abdoul_500k_05_28_2024' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V5_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'loppipoppi.yatzy_retargeting_Android_CPI_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.loppipoppi.spidersolitaire_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.koolgames.bubblepopper_Android_CPA(dc_8level_start_befored8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_MMP_100k_11_10_2024' 'com.newpubco.klondikesolitaire_apps_embeddings_similarity' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'loppipoppi.dominoes_retargeting_Android_CPA(126)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_retargeting_Android_CPA(108)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_retargeting_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_apps_embeddings_similarity' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_100k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_500k' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_100k' 'bloom_com.fiogonia.spades_USA_1d' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_15GameCompleted_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_Appgrowth_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_500k' 'bloom_com.fiogonia.dominoes_USA_7d' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_mmp_V5_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_100k' 'com.loppipoppi.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_100k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_500k' 'closet.match.pair.matching.games_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V5_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_AG_100k_21_12_2024' 'com.kds.tile.match.master_retargeting_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.ballytechnologies.quickhitslots_Android_CPA(First_Spin)_abdoul_V4_500k' 'com.newpubco.spades_retargeting_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.newpubco.spades_retargeting_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_100k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_Appgrowth_New_100k_12_10_2024' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_Appgrowth_New_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.goods.sorting.games.triple.match3d.puzzle_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'loppipoppi.dominoes_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_2000k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'loppipoppi.dominoes_retargeting_Android_CPI_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_500k' 'com.ballytechnologies.f88_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPI_abdoul_V4_100k' 'com.koolgames.bubblepopper_Android_CPA(dc_2level_start_befored8)_abdoul_V3_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_pics_finished_5)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_100k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V5_500k' 'com.newpubco.spidersolitaire_Android_CPA(dc_30GameCompleted_BeforeD8)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_mmp_light_V6_500k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V5_MMP_New_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_100k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_100k' 'com.newpubco.spades_Android_CPA(120)_abdoul_mmp_V5_500k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.ballytechnologies.f88_Android_CPI_abdoul_V4_100k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_100k' 'loppipoppi.dominoes_Android_CPI_install_abdoul_100k_07_18_2024' 'loppipoppi.dominoes_retargeting_Android_CPA(111)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPI_abdoul_all_V4_100k' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V5_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.ballytechnologies.quickhitslots_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V5_500k' 'bloom_com.blackout.spades_USA_7d' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_100k' 'com.newpubco.spades_Android_CPI_abdoul_V3_100k' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'loppipoppi.numbermatch_retargeting_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_retargeting_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_apps_embeddings_similarity' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.ballytechnologies.quickhitslots_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_500k' 'loppipoppi.dominoes_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPI_abdoul_all_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V4_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_retargeting_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_100k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_Appgrowth_New_100k_11_10_2024' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_100k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V4_2000k' 'com.koolgames.bubblepopper_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_MMP_Light_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_500k' 'bloom_com.fiogonia.spades_USA_80' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_100k' 'bloom_com.fiogonia.dominoes_USA_1d' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_500k' 'closet.match.pair.matching.games_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_100k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'a7d82f9c-7bd2-4ada-84f7-2c9ec5d85e4c;uuid is '22a4f24c-40b3-4df6-ab65-fd3b1076e880';bid_timestamp is '2025-01-14 3:37:13';device_id is 'a7d82f9c-7bd2-4ada-84f7-2c9ec5d85e4c';biddate is '2025-01-14';country is 'USA';app is 'com.blackout.gin';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 5.11546636147963;target_cpi is 2;campaign is 57517;creative_id is 228773;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'vie';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is ;placement_historical_value is 6.0632;third_party_bid_price is ;prior_tag_impressions_count is 30 ;time_since_impression is 82281 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 0.93;prior_theme_impressions_count is 30;prior_tag_clicks_count is 7 ;time_since_click is '178245';hour is '2025-01-14 03:00:00+00:00';day_of_week is '1';os_version is 14;user_behavior_stats_in_past is '38 sessions in app 'GoogleSearch', 0 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.appswing.qr.barcodescanner.barcodereader', 2 ad_requests with mean bid_floor 5.2; 27 sessions in app 'com.blackout.gin', 3026 ad_requests with mean bid_floor 5.8, 12 impressions of adomain 'adidas.com' with mean price 0.0, 6 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'bigronline.com' with mean price 1.2, 1 impressions of adomain 'consumable.com' with mean price 0.1, 5 impressions of adomain 'disneyplus.com' with mean price 0.2, 12 impressions of adomain 'entravision.com' with mean price 0.1, 1 impressions of adomain 'go.microsoft.com' with mean price 0.0, 1 impressions of adomain 'hyundaiusa.com' with mean price 0.5, 4 impressions of adomain 'kcprofessional.com' with mean price 0.2, 2 impressions of adomain 'kohls.com' with mean price 0.5, 1 impressions of adomain 'learnings.ai' with mean price 0.0, 7 impressions of adomain 'mobilityware.com' with mean price 0.2, 16 impressions of adomain 'newpub.co/spades' with mean price 5.4, 4 clicks of adomain 'newpub.co/spades', 1 impressions of adomain 'numerator.com' with mean price 0.0, 1 impressions of adomain 'orgain.com' with mean price 0.2, 1 impressions of adomain 'paramount.com' with mean price 0.0, 1 impressions of adomain 'productmadness.com' with mean price 0.0, 1 impressions of adomain 'quiktrip.com' with mean price 0.5, 2 impressions of adomain 'siriusxm.com' with mean price 0.0, 1 impressions of adomain 'southwest.com' with mean price 0.3, 1 impressions of adomain 'spectrumbrands.com' with mean price 0.2, 6 impressions of adomain 'unilever.com' with mean price 0.2, 3 impressions of adomain 'victoriassecret.com' with mean price 0.2, 1 impressions of adomain 'wkkellogg.com' with mean price 0.1; 1 sessions in app 'com.blackout.spades', 7 ad_requests with mean bid_floor 6.3; 2 sessions in app 'com.digitalchemy.calculator.freedecimal', 7 ad_requests with mean bid_floor 89.3; 7 sessions in app 'com.fiogonia.cribbage', 69 ad_requests with mean bid_floor 2.5; 3 sessions in app 'com.fiogonia.dominoes', 854 ad_requests with mean bid_floor 40.8; 8 sessions in app 'com.fiogonia.euchre', 118 ad_requests with mean bid_floor 19.0; 7 sessions in app 'com.fiogonia.spades', 1106 ad_requests with mean bid_floor 37.2; 13 sessions in app 'com.peoplefun.wordcross', 1770 ad_requests with mean bid_floor 14.5, 24 impressions of adomain 'adidas.com' with mean price 0.0, 1 impressions of adomain 'cocacola.com' with mean price 0.0, 1 impressions of adomain 'entravision.com' with mean price 0.0, 1 impressions of adomain 'getjackblack.com' with mean price 0.1, 3 impressions of adomain 'google.com' with mean price 0.2, 1 impressions of adomain 'haleon.com' with mean price 0.2, 1 impressions of adomain 'oattravel.com' with mean price 3.4, 1 impressions of adomain 'paramountplus.com' with mean price 0.1, 2 impressions of adomain 'samsung.com' with mean price 0.2; 4 sessions in app 'com.tripledot.woodoku', 72 ad_requests with mean bid_floor 7.2; 40 sessions in app 'com.vitastudio.mahjong', 1430 ad_requests with mean bid_floor 14.0, 2 impressions of adomain 'adidas.com' with mean price 0.2, 3 impressions of adomain 'allegiantair.com' with mean price 0.2, 8 impressions of adomain 'allergan.com' with mean price 0.2, 45 impressions of adomain 'amazon.com' with mean price 0.4, 1 impressions of adomain 'autoinsurance.org' with mean price 0.1, 5 impressions of adomain 'beiersdorf.com' with mean price 0.4, 1 impressions of adomain 'bigronline.com' with mean price 1.4, 6 impressions of adomain 'campingworld.com' with mean price 0.1, 1 impressions of adomain 'carando.com' with mean price 0.2, 2 impressions of adomain 'chumbacasino.com' with mean price 0.1, 4 impressions of adomain 'codot.gov' with mean price 0.1, 4 impressions of adomain 'colgate.com' with mean price 0.1, 2 impressions of adomain 'coloradolottery.com' with mean price 0.3, 4 impressions of adomain 'consumable.com' with mean price 0.1, 5 impressions of adomain 'crownlaboratories.com' with mean price 0.1, 1 impressions of adomain 'denverboatshow.com' with mean price 0.7, 5 impressions of adomain 'discovery.com' with mean price 0.2, 2 impressions of adomain 'doggiedailies.com' with mean price 0.3, 1 impressions of adomain 'dramamine.com' with mean price 0.2, 3 impressions of adomain 'entravision.com' with mean price 0.1, 4 impressions of adomain 'flixchatter.net' with mean price 0.3, 3 impressions of adomain 'galderma.com' with mean price 0.1, 1 impressions of adomain 'getjackblack.com' with mean price 0.2, 3 impressions of adomain 'goldbond.com' with mean price 0.2, 4 impressions of adomain 'herocosmetics.us' with mean price 0.8, 1 impressions of adomain 'homeinstead.com' with mean price 0.2, 2 impressions of adomain 'huggies.com' with mean price 0.2, 1 impressions of adomain 'icyhot.com' with mean price 0.1, 2 impressions of adomain 'jewelersmutual.com' with mean price 0.2, 2 impressions of adomain 'kay.com' with mean price 0.8, 2 impressions of adomain 'kcprofessional.com' with mean price 0.1, 1 impressions of adomain 'knopfdoubleday.com' with mean price 0.1, 2 impressions of adomain 'kohls.com' with mean price 0.1, 1 impressions of adomain 'kraftheinz.com' with mean price 0.4, 6 impressions of adomain 'lovecolorado.com' with mean price 0.7, 8 impressions of adomain 'mattressfirm.com' with mean price 0.2, 1 impressions of adomain 'mazdausa.com' with mean price 0.2, 6 impressions of adomain 'meiomi.com' with mean price 0.2, 8 impressions of adomain 'nestle-watersna.com' with mean price 0.2, 1 impressions of adomain 'neutrogena.com' with mean price 0.1, 2 impressions of adomain 'newpub.co/spades' with mean price 3.2, 3 impressions of adomain 'nutrafol.com' with mean price 0.1, 3 impressions of adomain 'nutramaxlabs.com' with mean price 0.2, 1 impressions of adomain 'oneaday.com' with mean price 0.2, 2 impressions of adomain 'otero.edu' with mean price 0.2, 1 impressions of adomain 'patagonia.com' with mean price 0.1, 5 impressions of adomain 'paycom.com' with mean price 0.2, 1 impressions of adomain 'pepto-bismol.com' with mean price 0.5, 4 impressions of adomain 'perdue.com' with mean price 0.7, 1 impressions of adomain 'postconsumerbrands.com' with mean price 0.1, 1 impressions of adomain 'purest-botanics.net' with mean price 0.1, 1 impressions of adomain 'quiktrip.com' with mean price 0.6, 5 impressions of adomain 'royalcanin.com' with mean price 1.0, 1 impressions of adomain 'ruthcheathamfoundation.org' with mean price 0.1, 7 impressions of adomain 'samsung.com' with mean price 0.3, 1 impressions of adomain 'sanofi.com' with mean price 0.1, 3 impressions of adomain 'sherwin-williams.com' with mean price 0.4, 1 impressions of adomain 'sliding.toys' with mean price 0.3, 1 impressions of adomain 'southwest.com' with mean price 0.2, 1 impressions of adomain 'thecloroxcompany.com' with mean price 0.3, 2 impressions of adomain 'udot.utah.gov' with mean price 0.2, 18 impressions of adomain 'unilever.com' with mean price 0.2, 1 impressions of adomain 'vicks.com' with mean price 0.4, 1 impressions of adomain 'victorallen.com' with mean price 0.4, 1 impressions of adomain 'wellishottubsofcolorado.com' with mean price 0.2, 1 impressions of adomain 'wendys.com' with mean price 1.1, 1 impressions of adomain 'wkkellogg.com' with mean price 0.1, 1 impressions of adomain 'zillow.com' with mean price 0.1, 1 impressions of adomain 'zyrtec.com' with mean price 0.3; 85 sessions in app 'com.xiyou.puzzle.card.solitaire.classic', 439 ad_requests with mean bid_floor 87.8; 3 sessions in app 'in.playsimple.wordtrip', 7 ad_requests with mean bid_floor 31.4';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 22;channel is 'USA/I/bidmachine/com.blackout.gin/False/247';time_since_click_in_hours is 50;fast_imp_12h is 4;fast_click_2h is 0;rnd is 0.0820278055760047;partition is 2487;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'loppipoppi.numbermatch_retargeting_Android_CPA(104)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'loppipoppi.yatzy_apps_embeddings_similarity' 'bloom_com.fiogonia.spades_USA_7d' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.vitastudio.mahjong_Android_CPI(install)_abdoul_V5_MMP_100k_21_10_2024' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'bloom_com.fiogonia.spades_USA_1d' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'bloom_com.fiogonia.dominoes_USA_7d' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.vitastudio.mahjong_Android_CPI(install)_abdoul_V5_MMP_100k_21_12_2024' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k' 'bloom_com.fiogonia.spades_USA_80' 'bloom_com.fiogonia.dominoes_USA_1d']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '552d375e-13eb-47bc-818c-270e13d3b1e3;uuid is 'e66b9610-3dd6-486c-be82-4180121f9681';bid_timestamp is '2025-01-23 0:42:04';device_id is '552d375e-13eb-47bc-818c-270e13d3b1e3';biddate is '2025-01-23';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 7.34752018138186;target_cpi is 1.78452884405479;campaign is 57661;creative_id is 229286;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'i';bid_floor is 1.6006 ;min_floor is 1.6006 ;bidmachine_placement_value is 3.392;placement_historical_value is 8.81589299999999;third_party_bid_price is ;prior_tag_impressions_count is 2 ;time_since_impression is 108713 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1.25;prior_theme_impressions_count is 2;prior_tag_clicks_count is 2 ;time_since_click is '108674';hour is '2025-01-23 00:00:00+00:00';day_of_week is '3';os_version is 14;user_behavior_stats_in_past is '6 sessions in app 'Pocket7games', 39 ad_requests with mean bid_floor 5.2; 7 sessions in app 'co.aviagames.pocket7games.samsung', 132 ad_requests with mean bid_floor 43.2; 1 sessions in app 'com.RealGC.eurobus', 14 ad_requests with mean bid_floor 0.3; 27 sessions in app 'com.blackout.bubble', 2389 ad_requests with mean bid_floor 15.5, 2 impressions of adomain '3ds.com' with mean price 0.6, 2 impressions of adomain '7andi.com' with mean price 0.1, 1 impressions of adomain 'adp.com' with mean price 0.2, 1 impressions of adomain 'amanet.org' with mean price 13.8, 2 impressions of adomain 'amazon.com' with mean price 0.3, 5 impressions of adomain 'appliedabc.com' with mean price 13.5, 2 impressions of adomain 'asktia.com' with mean price 0.2, 1 clicks of adomain 'atlanticbehavioralhealth.com', 27 impressions of adomain 'atlanticbehavioralhealth.com' with mean price 10.4, 1 impressions of adomain 'beigene.com' with mean price 0.7, 1 impressions of adomain 'bimbousa.com' with mean price 0.2, 2 impressions of adomain 'binary-studio.com' with mean price 11.1, 1 impressions of adomain 'bioventus.com' with mean price 0.4, 6 impressions of adomain 'bit.ly' with mean price 4.5, 2 impressions of adomain 'blackwirelabs.com' with mean price 0.9, 1 impressions of adomain 'bluebirdstorage.com' with mean price 0.2, 1 impressions of adomain 'box.com' with mean price 13.4, 1 impressions of adomain 'brside.com' with mean price 6.9, 1 impressions of adomain 'comcast.com' with mean price 6.5, 1 impressions of adomain 'copado.com' with mean price 12.4, 1 impressions of adomain 'cyberlawcon.com' with mean price 10.1, 1 impressions of adomain 'dartmouth.edu' with mean price 0.3, 1 impressions of adomain 'diabetes.org' with mean price 1.4, 2 impressions of adomain 'eastcoastlumber.net' with mean price 0.3, 1 impressions of adomain 'eaton.com' with mean price 4.8, 1 impressions of adomain 'ferrari.com' with mean price 0.1, 1 impressions of adomain 'fidiumfiber.com' with mean price 0.9, 1 impressions of adomain 'finishdishwashing.com' with mean price 0.3, 1 impressions of adomain 'fujifilm.com' with mean price 0.2, 2 impressions of adomain 'gradsoflife.org' with mean price 5.8, 2 impressions of adomain 'gsil.org' with mean price 0.4, 3 impressions of adomain 'hfsresearch.com' with mean price 2.2, 2 impressions of adomain 'hiddenriverhealing.com' with mean price 10.3, 6 impressions of adomain 'himssconference.com' with mean price 0.3, 1 impressions of adomain 'hmpglobalevents.com' with mean price 0.7, 1 impressions of adomain 'igbaffiliate.com' with mean price 0.2, 8 impressions of adomain 'intuit.com' with mean price 5.1, 1 impressions of adomain 'larvol.com' with mean price 1.8, 1 impressions of adomain 'luxurypoolsbymf.com' with mean price 0.8, 6 impressions of adomain 'massgeneralbrigham.org' with mean price 9.5, 3 impressions of adomain 'mghihp.edu' with mean price 0.5, 1 impressions of adomain 'mgmedpro.com' with mean price 0.3, 2 impressions of adomain 'monday.com' with mean price 1.0, 1 impressions of adomain 'ncta.com' with mean price 0.3, 2 impressions of adomain 'nopalcyber.com' with mean price 12.4, 1 impressions of adomain 'nyxhealth.com' with mean price 23.5, 2 impressions of adomain 'onepeloton.com' with mean price 1.6, 1 impressions of adomain 'openskycs.org' with mean price 0.6, 2 impressions of adomain 'ossur.com' with mean price 0.7, 6 impressions of adomain 'ozempic.com' with mean price 1.5, 1 impressions of adomain 'pentaleap.com' with mean price 19.7, 1 impressions of adomain 'planetary.co' with mean price 0.2, 1 impressions of adomain 'rca.ac.uk' with mean price 6.6, 1 impressions of adomain 'riversidecc.org' with mean price 0.5, 1 impressions of adomain 'sanilaccmh.org' with mean price 0.4, 1 impressions of adomain 'sendmarc.com' with mean price 0.2, 1 impressions of adomain 'shopgenius.com' with mean price 0.4, 1 impressions of adomain 'skedgo.com' with mean price 16.9, 1 impressions of adomain 'solarisadv.com' with mean price 0.6, 1 clicks of adomain 'staplesbusinessadvantage.com', 13 impressions of adomain 'staplesbusinessadvantage.com' with mean price 13.3, 5 impressions of adomain 'surgimate.com' with mean price 0.4, 3 impressions of adomain 'surveymonkey.com' with mean price 0.4, 7 impressions of adomain 'svb.com' with mean price 0.3, 1 impressions of adomain 'syneoshealth.com' with mean price 0.8, 1 impressions of adomain 'talogy.com' with mean price 0.5, 1 impressions of adomain 'thermofisher.com' with mean price 0.3, 3 impressions of adomain 'tomtom.com' with mean price 6.7, 1 clicks of adomain 'tomtom.com', 12 impressions of adomain 'truveta.com' with mean price 0.2, 1 impressions of adomain 'umb.com' with mean price 0.1, 1 impressions of adomain 'verticalsolutionsmedia.com' with mean price 0.3, 1 impressions of adomain 'vsp.com' with mean price 0.4, 1 impressions of adomain 'walgreens.com' with mean price 0.5, 1 impressions of adomain 'wcupa.edu' with mean price 7.2, 1 impressions of adomain 'willowtreeapps.com' with mean price 0.3, 1 impressions of adomain 'wolterskluwer.com' with mean price 0.3, 1 clicks of adomain 'wsj.com', 1 impressions of adomain 'wsj.com' with mean price 1.3; 36 sessions in app 'com.blackout.match3', 1282 ad_requests with mean bid_floor 2.3, 46 impressions of adomain 'adidas.com' with mean price 0.0, 2 impressions of adomain 'admile.com' with mean price 0.3, 1 impressions of adomain 'adobe.com' with mean price 0.2, 8 impressions of adomain 'amazon.com' with mean price 0.3, 11 impressions of adomain 'azamara.com' with mean price 0.4, 1 impressions of adomain 'belka-games.com' with mean price 0.1, 1 impressions of adomain 'bidease.com_101931' with mean price 0.2, 1 impressions of adomain 'bigy.com' with mean price 0.1, 1 impressions of adomain 'bp.com' with mean price 0.2, 1 impressions of adomain 'btcc.com' with mean price 0.1, 1 impressions of adomain 'callapp.com' with mean price 0.1, 1 impressions of adomain 'carry1st.com' with mean price 0.0, 2 impressions of adomain 'cbsinteractive.com' with mean price 0.0, 1 impressions of adomain 'clorox.com' with mean price 0.2, 1 impressions of adomain 'cocacola.com' with mean price 0.0, 1 impressions of adomain 'com.asselin.android.jackpotlegends' with mean price 0.0, 2 impressions of adomain 'com.koykogames.Euphoria21Adventure' with mean price 0.1, 1 impressions of adomain 'com.quiz.talent.machine' with mean price 0.1, 1 impressions of adomain 'com.tacticalsyndicate.assess' with mean price 0.1, 2 impressions of adomain 'convenientmd.com' with mean price 0.3, 1 impressions of adomain 'crypto.com' with mean price 0.1, 1 impressions of adomain 'doordash.com' with mean price 0.2, 1 impressions of adomain 'easternshed.com' with mean price 0.4, 1 impressions of adomain 'evolutionfresh.com' with mean price 0.2, 2 impressions of adomain 'fetchrewards.com' with mean price 0.0, 1 impressions of adomain 'flixchatter.net' with mean price 0.2, 1 impressions of adomain 'freecash.com' with mean price 0.2, 1 impressions of adomain 'gurunetwork.com' with mean price 0.0, 1 impressions of adomain 'hawaiianshavedice.com' with mean price 0.1, 1 impressions of adomain 'homespotter.com' with mean price 0.6, 1 impressions of adomain 'indeed.com' with mean price 0.0, 2 impressions of adomain 'joinpropel.com' with mean price 0.0, 2 impressions of adomain 'jorisson.com' with mean price 0.1, 1 impressions of adomain 'kashkick.com' with mean price 0.1, 1 impressions of adomain 'kelloggs.com' with mean price 0.2, 1 impressions of adomain 'kovocredit.com' with mean price 0.1, 2 impressions of adomain 'learnings.ai' with mean price 0.0, 1 impressions of adomain 'lenovo.com' with mean price 0.2, 1 impressions of adomain 'makeheadway.com' with mean price 0.0, 1 impressions of adomain 'marcus.com' with mean price 0.1, 10 impressions of adomain 'megafortuna.co' with mean price 0.1, 3 impressions of adomain 'messinasflooring.com' with mean price 0.2, 2 impressions of adomain 'mistplay.com' with mean price 0.0, 5 impressions of adomain 'numerator.com' with mean price 0.1, 1 impressions of adomain 'nutrafol.com' with mean price 0.3, 1 impressions of adomain 'papayagaming.com' with mean price 0.0, 4 impressions of adomain 'paramount.com' with mean price 0.0, 1 impressions of adomain 'pcmtrials.com' with mean price 0.4, 1 impressions of adomain 'pluto.tv' with mean price 0.0, 5 impressions of adomain 'prestigebrands.com' with mean price 0.2, 1 impressions of adomain 'pricelines.com' with mean price 0.0, 1 impressions of adomain 'primobrands.com' with mean price 0.2, 1 impressions of adomain 'productmadness.com' with mean price 0.0, 1 impressions of adomain 'roblox.com' with mean price 0.0, 4 impressions of adomain 'rockinprotein.com' with mean price 0.3, 1 impressions of adomain 'roundhouseprovisions.com' with mean price 0.2, 1 impressions of adomain 'saily.com' with mean price 0.0, 3 impressions of adomain 'scotiabank.com' with mean price 0.2, 2 impressions of adomain 'shell.com' with mean price 0.4, 2 impressions of adomain 'skihaus.com' with mean price 0.3, 1 impressions of adomain 'sleepnumber.com' with mean price 0.2, 2 impressions of adomain 'smartypantsvitamins.com' with mean price 0.3, 1 impressions of adomain 'starbucks.com' with mean price 0.0, 1 impressions of adomain 'support.spaceflightsimulator.app' with mean price 0.2, 1 impressions of adomain 'talkingtomandfriends.com' with mean price 0.0, 6 impressions of adomain 'textnow.com' with mean price 0.0, 2 impressions of adomain 'thegatecitycasino.com' with mean price 0.6, 2 impressions of adomain 'une.edu' with mean price 2.7, 3 impressions of adomain 'visitlauderdale.com' with mean price 0.3, 1 impressions of adomain 'vitastudio.ai' with mean price 0.2, 1 impressions of adomain 'vyvgart.com' with mean price 0.3, 5 impressions of adomain 'www.vitastudio.ai' with mean price 0.1, 1 impressions of adomain 'xymogen.com' with mean price 0.3, 2 impressions of adomain 'yourcyberdefensehq.com' with mean price 0.1, 1 impressions of adomain 'zencolor.app' with mean price 0.1, 3 impressions of adomain 'zephyrmobile.com' with mean price 0.0; 27 sessions in app 'com.blackout.spades', 11368 ad_requests with mean bid_floor 31.2, 20 impressions of adomain '75canal.com' with mean price 0.2, 1 impressions of adomain 'about' with mean price 0.3, 4 impressions of adomain 'allenstransfer.com' with mean price 0.4, 15 impressions of adomain 'amazon.com' with mean price 0.4, 8 impressions of adomain 'bathsavings.bank' with mean price 0.4, 2 impressions of adomain 'bluebirdstorage.com' with mean price 0.4, 1 impressions of adomain 'bluerockmaine.com' with mean price 0.3, 2 impressions of adomain 'bostonpublicschools.org' with mean price 0.4, 3 impressions of adomain 'centralmaineequipment.com' with mean price 0.3, 6 impressions of adomain 'checkout51.com' with mean price 0.3, 4 impressions of adomain 'churchdwight.com' with mean price 0.5, 1 impressions of adomain 'cleancutpaintingcompany.com' with mean price 0.4, 3 impressions of adomain 'clearadvantagelaser.com' with mean price 0.3, 1 impressions of adomain 'clorox.com' with mean price 0.4, 3 impressions of adomain 'connectedcreditunion.org' with mean price 0.5, 2 impressions of adomain 'convenientmd.com' with mean price 0.2, 1 impressions of adomain 'disneyplus.com' with mean price 0.2, 1 impressions of adomain 'eastcoastlumber.net' with mean price 0.4, 1 impressions of adomain 'fidiumfiber.com' with mean price 1.3, 1 impressions of adomain 'florastor.com' with mean price 0.7, 1 impressions of adomain 'hachettebookgroup.com' with mean price 0.2, 1 impressions of adomain 'handsoffmyrewards.com' with mean price 0.5, 1 impressions of adomain 'homehelpershomecare.com' with mean price 1.6, 6 impressions of adomain 'huggies.com' with mean price 0.3, 2 impressions of adomain 'kalvitamins.com' with mean price 0.3, 1 impressions of adomain 'kelloggs.com' with mean price 1.4, 1 impressions of adomain 'kenraprofessional.com' with mean price 0.4, 3 impressions of adomain 'massgeneralbrigham.org' with mean price 0.5, 1 impressions of adomain 'mccain.com' with mean price 0.5, 3 impressions of adomain 'messinasflooring.com' with mean price 0.5, 1 impressions of adomain 'mg-united.com' with mean price 0.2, 1 impressions of adomain 'michaeljfox.org' with mean price 0.9, 1 impressions of adomain 'mistplay.com' with mean price 0.1, 1 impressions of adomain 'mobilesafetytech.com' with mean price 0.3, 1 impressions of adomain 'naultspartsonline.com' with mean price 0.3, 1 impressions of adomain 'nchuntlumber.com' with mean price 0.4, 1 impressions of adomain 'nestleusa.com' with mean price 0.4, 1 impressions of adomain 'neutrogena.com' with mean price 3.3, 3 impressions of adomain 'newpub.co/spades' with mean price 8.4, 2 clicks of adomain 'newpub.co/spades', 1 impressions of adomain 'nordicnaturals.com' with mean price 0.2, 1 impressions of adomain 'nutrafol.com' with mean price 0.4, 1 impressions of adomain 'ny.gov' with mean price 0.7, 1 impressions of adomain 'oneaday.com' with mean price 2.9, 1 impressions of adomain 'orgovyx.com' with mean price 1.5, 2 impressions of adomain 'otisfcu.coop' with mean price 0.4, 4 impressions of adomain 'ozempic.com' with mean price 1.6, 2 impressions of adomain 'papaya.com' with mean price 0.8, 8 impressions of adomain 'paramountplus.com' with mean price 0.5, 4 impressions of adomain 'paulmitchell.com' with mean price 1.1, 3 impressions of adomain 'paultheplumbernh.com' with mean price 0.3, 1 impressions of adomain 'prestigebrands.com' with mean price 0.6, 1 clicks of adomain 'primobrands.com', 4 impressions of adomain 'primobrands.com' with mean price 0.4, 1 impressions of adomain 'quitnownh.org' with mean price 0.5, 1 impressions of adomain 'roblox.com' with mean price 0.1, 1 impressions of adomain 'samsung.com' with mean price 0.5, 1 impressions of adomain 'shopgenius.com' with mean price 1.1, 1 impressions of adomain 'siriusxm.com' with mean price 0.2, 4 impressions of adomain 'southwest.com' with mean price 0.3, 1 impressions of adomain 'temu.com' with mean price 0.2, 1 impressions of adomain 'thesimplygoodfoodscompany.com' with mean price 0.5, 1 impressions of adomain 'visitlauderdale.com' with mean price 0.5, 1 impressions of adomain 'visitnh.gov' with mean price 0.2, 2 impressions of adomain 'wkkellogg.com' with mean price 0.2, 2 impressions of adomain 'www.learnings.ai' with mean price 0.0, 1 impressions of adomain 'wyndhamhuahin.com' with mean price 0.7, 1 impressions of adomain 'zarbees.com' with mean price 1.7, 2 impressions of adomain 'zephyrmobile.com' with mean price 0.0; 5 sessions in app 'com.chichi.love.water.puzzle.color.sort', 497 ad_requests with mean bid_floor 32.5, 1 impressions of adomain 'adidas.com' with mean price 0.6, 1 impressions of adomain 'cbsinteractive.com' with mean price 0.1, 2 impressions of adomain 'churchdwight.com' with mean price 0.6, 1 impressions of adomain 'clorox.com' with mean price 0.5, 1 impressions of adomain 'numerator.com' with mean price 0.2, 2 impressions of adomain 'pentlyconger.com' with mean price 0.2, 2 impressions of adomain 'prestigebrands.com' with mean price 0.6, 1 impressions of adomain 'yourcyberdefensehq.com' with mean price 0.3; 3 sessions in app 'com.colobolo.chainball', 140 ad_requests with mean bid_floor 1.9, 1 impressions of adomain 'freecash.com' with mean price 0.4; 11 sessions in app 'com.funcraft.diceyatzymini', 2219 ad_requests with mean bid_floor 15.4, 1 impressions of adomain 'betr.app' with mean price 0.0, 4 impressions of adomain 'bigo.tv' with mean price 0.1, 1 impressions of adomain 'biolifeplasma.com' with mean price 0.3, 1 impressions of adomain 'btcc.com' with mean price 0.0, 4 impressions of adomain 'cad.cdjakit.com' with mean price 1.9, 1 clicks of adomain 'cad.cdjakit.com', 2 impressions of adomain 'callapp.com' with mean price 0.0, 2 impressions of adomain 'carry1st.com' with mean price 0.0, 1 impressions of adomain 'cdw.com' with mean price 0.7, 9 impressions of adomain 'com.asselin.android.jackpotlegends' with mean price 3.5, 3 clicks of adomain 'com.asselin.android.jackpotlegends', 3 impressions of adomain 'com.asselin.android.wildlegends' with mean price 0.1, 1 clicks of adomain 'com.dogiedash.burst', 8 impressions of adomain 'com.dogiedash.burst' with mean price 1.7, 1 impressions of adomain 'com.fortune2.tide' with mean price 9.3, 1 clicks of adomain 'com.fortune2.tide', 3 impressions of adomain 'com.koykogames.Euphoria21Adventure' with mean price 0.0, 2 clicks of adomain 'com.solvabet.zeus', 8 impressions of adomain 'com.solvabet.zeus' with mean price 5.5, 13 impressions of adomain 'com.tacticalsyndicate.assess' with mean price 6.1, 8 clicks of adomain 'com.tacticalsyndicate.assess', 2 impressions of adomain 'crypto.com' with mean price 0.1, 5 impressions of adomain 'disneyplus.com' with mean price 0.0, 1 impressions of adomain 'duracell.com' with mean price 0.1, 5 impressions of adomain 'freecash.com' with mean price 3.9, 3 clicks of adomain 'freecash.com', 5 clicks of adomain 'hellomillions.com', 8 impressions of adomain 'hellomillions.com' with mean price 5.1, 1 impressions of adomain 'help.supercellsupport.com' with mean price 0.0, 1 impressions of adomain 'igg.com' with mean price 0.1, 12 impressions of adomain 'jorisson.com' with mean price 0.1, 3 impressions of adomain 'justplayapps.com' with mean price 0.6, 6 impressions of adomain 'kashkick.com' with mean price 0.1, 1 impressions of adomain 'kefirgames.ru' with mean price 0.0, 2 impressions of adomain 'learnings.ai' with mean price 0.0, 2 impressions of adomain 'meetme.com' with mean price 0.0, 1 impressions of adomain 'myshinytime.biz' with mean price 0.2, 1 clicks of adomain 'newpub.co/business-empire', 1 impressions of adomain 'newpub.co/business-empire' with mean price 3.0, 1 impressions of adomain 'paramount.com' with mean price 0.0, 8 impressions of adomain 'pentlyconger.com' with mean price 0.2, 1 impressions of adomain 'playcharge.io' with mean price 8.1, 1 clicks of adomain 'playcharge.io', 3 impressions of adomain 'playsimple.in' with mean price 0.0, 1 impressions of adomain 'pluto.tv' with mean price 0.1, 3 impressions of adomain 'pulszbingo.com' with mean price 4.1, 1 clicks of adomain 'pulszbingo.com', 1 impressions of adomain 'rewardmega.store' with mean price 0.0, 1 impressions of adomain 'roblox.com' with mean price 0.2, 1 impressions of adomain 'self.inc' with mean price 0.0, 1 impressions of adomain 'seriously.com' with mean price 0.0, 2 impressions of adomain 'sleepnumber.com' with mean price 0.1, 1 impressions of adomain 'spinxgames.com' with mean price 0.0, 4 impressions of adomain 'starbucks.com' with mean price 0.0, 1 impressions of adomain 'temu.com' with mean price 0.0, 1 impressions of adomain 'textnow.com' with mean price 0.0, 1 impressions of adomain 'une.edu' with mean price 2.5, 1 impressions of adomain 'universalwindowsmanchester.com' with mean price 0.4, 1 impressions of adomain 'wgames.com' with mean price 0.0, 2 impressions of adomain 'yourcyberdefensehq.com' with mean price 0.1; 3 sessions in app 'com.lynxgames.hrv', 126 ad_requests with mean bid_floor 199.1; 5 sessions in app 'com.mattel163.phase10', 52 ad_requests with mean bid_floor 49.9, 1 clicks of adomain 'eneba.com', 1 impressions of adomain 'eneba.com' with mean price 17.1; 18 sessions in app 'com.matteljv.uno', 403 ad_requests with mean bid_floor 3.1; 4 sessions in app 'com.miniit.bingo', 560 ad_requests with mean bid_floor 59.3; 1 sessions in app 'com.murka.scatterslots', 50 ad_requests with mean bid_floor 13.9, 1 impressions of adomain 'com.asselin.android.jackpotlegends' with mean price 14.2, 1 impressions of adomain 'hellomillions.com' with mean price 10.1, 1 impressions of adomain 'pulszbingo.com' with mean price 10.3; 4 sessions in app 'com.murka.slotsera', 52 ad_requests with mean bid_floor 16.0, 1 clicks of adomain 'eneba.com', 1 impressions of adomain 'eneba.com' with mean price 16.8, 1 impressions of adomain 'hellomillions.com' with mean price 10.1; 1 sessions in app 'com.numbergames.linked2248.tile.numberpuzzle2048', 22 ad_requests with mean bid_floor 5.0; 21 sessions in app 'com.oakgames.linked2248.numberpuzzle', 2085 ad_requests with mean bid_floor 1.9, 1 impressions of adomain 'adidas.com' with mean price 0.7, 1 impressions of adomain 'amazon.com' with mean price 1.1, 1 impressions of adomain 'barimelts.com' with mean price 0.7, 1 impressions of adomain 'begamob.com' with mean price 0.2, 1 impressions of adomain 'betus.com.pa' with mean price 0.8, 1 impressions of adomain 'bidease.com_101931' with mean price 0.1, 1 impressions of adomain 'breckenridge.com' with mean price 1.1, 1 impressions of adomain 'callapp.com' with mean price 0.0, 1 impressions of adomain 'com.asselin.android.wildlegends' with mean price 0.0, 2 impressions of adomain 'com.koykogames.Euphoria21Adventure' with mean price 0.0, 1 clicks of adomain 'doordash.com', 3 impressions of adomain 'doordash.com' with mean price 5.9, 1 clicks of adomain 'eneba.com', 4 impressions of adomain 'eneba.com' with mean price 6.4, 3 clicks of adomain 'freecash.com', 5 impressions of adomain 'freecash.com' with mean price 5.1, 3 impressions of adomain 'marcus.com' with mean price 0.1, 1 impressions of adomain 'megafortuna.co' with mean price 0.1, 1 impressions of adomain 'mycashery.com' with mean price 0.0, 1 impressions of adomain 'numerator.com' with mean price 0.2, 1 impressions of adomain 'papayagaming.com' with mean price 5.1, 1 clicks of adomain 'papayagaming.com', 1 impressions of adomain 'playtowingames.net' with mean price 9.5, 1 clicks of adomain 'playtowingames.net', 1 impressions of adomain 'roblox.com' with mean price 0.1, 1 impressions of adomain 'simplyhatfield.com' with mean price 0.8, 1 impressions of adomain 'smartypantsvitamins.com' with mean price 0.6, 1 impressions of adomain 'speedcash.com' with mean price 0.1, 2 impressions of adomain 'starbucks.com' with mean price 0.0, 2 impressions of adomain 'temu.com' with mean price 6.5, 1 impressions of adomain 'textnow.com' with mean price 0.0; 6 sessions in app 'com.papaya.solitairecash', 16 ad_requests with mean bid_floor 89.3; 1 sessions in app 'com.peoplefun.wordcross', 6 ad_requests with mean bid_floor 5.9; 2 sessions in app 'com.playvalve.dominoes', 2058 ad_requests with mean bid_floor 145.8, 1 impressions of adomain 'bumble.com' with mean price 7.4, 2 impressions of adomain 'flixchatter.net' with mean price 0.3; 5 sessions in app 'com.playvalve.spades', 1074 ad_requests with mean bid_floor 104.1; 3 sessions in app 'com.tripledot.solitaire', 6 ad_requests with mean bid_floor 4.6; 1 sessions in app 'com.tripledot.tile.dynasty', 15 ad_requests with mean bid_floor 8.6, 1 impressions of adomain 'adidas.com' with mean price 0.2, 18 impressions of adomain 'amazon.com' with mean price 0.6, 3 impressions of adomain 'barimelts.com' with mean price 0.4, 2 impressions of adomain 'brother-usa.com' with mean price 0.4, 3 impressions of adomain 'centerfoldsofboston.com' with mean price 0.9, 1 impressions of adomain 'coca-cola.com' with mean price 1.4, 6 impressions of adomain 'dove.com' with mean price 0.8, 1 impressions of adomain 'ferrarausa.com' with mean price 0.5, 1 impressions of adomain 'goldbond.com' with mean price 0.9, 2 impressions of adomain 'goodnites.com' with mean price 0.3, 1 impressions of adomain 'greenmountaincoffee.com' with mean price 0.3, 1 impressions of adomain 'hillspet.com' with mean price 0.7, 1 impressions of adomain 'johnsonsbaby.com' with mean price 0.3, 3 impressions of adomain 'la-z-boy.com' with mean price 0.3, 1 impressions of adomain 'lawrencegeneral.org' with mean price 0.3, 2 impressions of adomain 'liquiddeath.com' with mean price 0.7, 22 impressions of adomain 'mccormick.com' with mean price 0.4, 2 impressions of adomain 'mondelezinternational.com' with mean price 0.5, 1 impressions of adomain 'nordicnaturals.com' with mean price 0.3, 1 impressions of adomain 'opalescence.com' with mean price 0.3, 1 impressions of adomain 'optimumnutrition.com' with mean price 0.5, 4 impressions of adomain 'pepsico.com' with mean price 0.3, 1 impressions of adomain 'philips.com' with mean price 0.6, 1 impressions of adomain 'prestigebrands.com' with mean price 0.6, 1 impressions of adomain 'progressive.com' with mean price 0.9, 1 impressions of adomain 'reynoldsconsumerproducts.com' with mean price 1.3, 1 impressions of adomain 'tatesbakeshop.com' with mean price 0.3, 1 impressions of adomain 'thecloroxcompany.com' with mean price 0.5, 1 impressions of adomain 'zerowater.com' with mean price 0.9; 3 sessions in app 'com.tripledot.woodoku', 9 ad_requests with mean bid_floor 6.2; 4 sessions in app 'cribbage.card.game.classic.board.offline.multiplayer.poker.dice.score', 562 ad_requests with mean bid_floor 3.3, 1 impressions of adomain 'accutechcom.com' with mean price 2.4, 1 impressions of adomain 'amazon.com' with mean price 0.5, 1 impressions of adomain 'belocalpub.com' with mean price 0.7, 1 impressions of adomain 'blockpartysocial.com' with mean price 0.8, 1 impressions of adomain 'cad.cdjakit.com' with mean price 0.9, 4 impressions of adomain 'cdw.com' with mean price 0.9, 5 impressions of adomain 'centerfoldsofboston.com' with mean price 1.3, 5 clicks of adomain 'com.solvabet.zeus', 9 impressions of adomain 'com.solvabet.zeus' with mean price 7.9, 4 clicks of adomain 'com.tacticalsyndicate.assess', 9 impressions of adomain 'com.tacticalsyndicate.assess' with mean price 9.9, 1 impressions of adomain 'connellcurley.com' with mean price 1.5, 1 impressions of adomain 'e-petsplus.com' with mean price 1.0, 1 impressions of adomain 'ecot.com' with mean price 0.7, 2 clicks of adomain 'freecash.com', 2 impressions of adomain 'freecash.com' with mean price 5.2, 1 impressions of adomain 'hellomillions.com' with mean price 6.1, 1 clicks of adomain 'kashkick.com', 5 impressions of adomain 'kashkick.com' with mean price 6.6, 1 impressions of adomain 'leadingresponse.com' with mean price 0.8, 1 impressions of adomain 'myserenitykids.com' with mean price 0.7, 5 impressions of adomain 'playcharge.io' with mean price 6.6, 5 clicks of adomain 'playcharge.io', 5 impressions of adomain 'productmadness.com' with mean price 6.3, 3 clicks of adomain 'productmadness.com', 2 impressions of adomain 'revioreverebeach.com' with mean price 1.2, 1 impressions of adomain 'shelfgenie.com' with mean price 1.8, 3 impressions of adomain 'sofi.com' with mean price 0.7, 1 impressions of adomain 'stcc.edu' with mean price 1.5, 1 impressions of adomain 'tufts.edu' with mean price 0.7, 1 impressions of adomain 'tylenol.com' with mean price 0.7, 1 impressions of adomain 'zarbees.com' with mean price 2.6; 1 sessions in app 'in.playsimple.tripcross', 2 ad_requests with mean bid_floor 4.3; 13 sessions in app 'in.playsimple.wordtrip', 37 ad_requests with mean bid_floor 37.3; 4 sessions in app 'io.supercent.linkedcubic', 836 ad_requests with mean bid_floor 6.7, 5 impressions of adomain 'amazon.com' with mean price 1.3, 2 clicks of adomain 'com.asselin.android.jackpotlegends', 2 impressions of adomain 'com.asselin.android.jackpotlegends' with mean price 21.8, 1 impressions of adomain 'com.dogiedash.burst' with mean price 9.6, 1 impressions of adomain 'com.fortune2.tide' with mean price 17.3, 2 clicks of adomain 'com.solvabet.zeus', 2 impressions of adomain 'com.solvabet.zeus' with mean price 14.5, 3 clicks of adomain 'com.tacticalsyndicate.assess', 3 impressions of adomain 'com.tacticalsyndicate.assess' with mean price 14.7, 2 impressions of adomain 'culturelle.com' with mean price 0.7, 1 impressions of adomain 'hyundaiusa.com' with mean price 3.4, 2 impressions of adomain 'paulmitchell.com' with mean price 1.0, 2 clicks of adomain 'supercent.io', 2 impressions of adomain 'supercent.io' with mean price 15.1, 1 impressions of adomain 'zarbees.com' with mean price 2.6; 1 sessions in app 'kidultlovin.word.zen', 2 ad_requests with mean bid_floor 7.1';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 30;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 30;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.3210962011653;partition is 1116;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.block.juggle_Android_CPI_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spidersolitaire_Android_CPA(dc_25GameCompleted_BeforeD8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.spades_retargeting_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_retargeting_Android_CPA(147)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_retargeting_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V4_2000k' 'bloom_com.tripledot.solitaire_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.block.juggle_Android_CPI_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.xentech.brickblast_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'loppipoppi.dominoes_retargeting_Android_CPA(126)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2000k' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2mln' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_2000k' 'com.block.juggle_Android_CPI_abdoul_V4_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.aaaudi.biblecode_retargeting_Android_CPA(10level_complete_beforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_2000k' 'com.newpubco.spades_retargeting_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'bloom_com.blackout.spades_USA_95']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'c429054b-a56b-495b-8f42-b6919d52f3d0;uuid is 'dd19fb75-a4e2-4540-9cfc-d9e6fa881bf4';bid_timestamp is '2025-02-03 14:39:22';device_id is 'c429054b-a56b-495b-8f42-b6919d52f3d0';biddate is '2025-02-03';country is 'USA';app is 'and.lihuhu.matchpair3d';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'TRUE';payload_creative_hash is 'c6a6b770e6f9a39ac041d92d33282787';display_manager is 'bidmachine';raw_price is 2.63322193175554;target_cpi is 0.1;campaign is 58253;creative_id is 219049;session_duration is 0 ;seller_name is 'LIHUHU MAX';seller_id is 230;content_type is 'vp';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 5.005332;placement_historical_value is 4.351409;third_party_bid_price is ;prior_tag_impressions_count is 0 ;time_since_impression is 0 ;learning is 0 ;creative_theme is 'new3d';user_coefficient is 1;prior_theme_impressions_count is 0;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2025-02-03 14:00:00+00:00';day_of_week is '0';os_version is 11;user_behavior_stats_in_past is '184 sessions in app 'and.lihuhu.matchpair3d', 24674 ad_requests with mean bid_floor 30.4, 1 clicks of adomain '9snail.com', 5 impressions of adomain '9snail.com' with mean price 3.2, 1 impressions of adomain 'advanceamerica.net' with mean price 0.2, 16 impressions of adomain 'betrivers.com' with mean price 0.1, 1 impressions of adomain 'blush.ai' with mean price 7.8, 1 impressions of adomain 'bp.com' with mean price 0.4, 1 impressions of adomain 'callcharter.com' with mean price 0.2, 2 impressions of adomain 'cheapcaribbean.com' with mean price 1.6, 2 impressions of adomain 'drymedic.com' with mean price 0.2, 1 impressions of adomain 'dteenergy.com' with mean price 0.4, 2 impressions of adomain 'expediagroup.com' with mean price 1.8, 2 impressions of adomain 'familyfarmandhome.com' with mean price 0.0, 1 impressions of adomain 'flightsearchdirect.com' with mean price 3.4, 1 clicks of adomain 'flightsearchdirect.com', 2 impressions of adomain 'flipseats.com' with mean price 0.5, 1 impressions of adomain 'funko.com' with mean price 0.0, 1 impressions of adomain 'goodjobgames.com' with mean price 3.6, 2 impressions of adomain 'greatlakesmichiganjobs.com' with mean price 0.4, 1 impressions of adomain 'healthwellnessjournal.com' with mean price 2.0, 1 impressions of adomain 'helloned.com' with mean price 0.1, 1 clicks of adomain 'hplconsultingltd.com', 1 impressions of adomain 'hplconsultingltd.com' with mean price 1.9, 2 impressions of adomain 'humana.com' with mean price 0.8, 13 clicks of adomain 'joinsmarty.com', 42 impressions of adomain 'joinsmarty.com' with mean price 3.0, 1 impressions of adomain 'king.com' with mean price 4.7, 2 impressions of adomain 'ksg.com' with mean price 2.3, 1 impressions of adomain 'lakeviewfarms.com' with mean price 0.1, 1 impressions of adomain 'liftmaster.com' with mean price 1.6, 1 impressions of adomain 'marcus.com' with mean price 0.1, 7 impressions of adomain 'mc3michigan.org' with mean price 0.7, 4 impressions of adomain 'medscape.com' with mean price 0.2, 16 impressions of adomain 'meijer.com' with mean price 0.6, 2 impressions of adomain 'mobilesafetytech.com' with mean price 0.2, 1 impressions of adomain 'murdochs.com' with mean price 0.7, 1 impressions of adomain 'navypier.org' with mean price 0.4, 1 clicks of adomain 'newpub.co', 2 impressions of adomain 'newpub.co' with mean price 2.6, 1 impressions of adomain 'paramount.com' with mean price 1.2, 1 impressions of adomain 'pinckneyhugogroup.com' with mean price 1.5, 1 impressions of adomain 'rotarixhcp.com' with mean price 0.2, 1 impressions of adomain 'russellstover.com' with mean price 2.1, 3 impressions of adomain 'serenegardensmi.com' with mean price 0.3, 1 impressions of adomain 'speelead.com' with mean price 2.7, 1 clicks of adomain 'speelead.com', 3 impressions of adomain 'tecovas.com' with mean price 4.7, 1 clicks of adomain 'tecovas.com', 1 impressions of adomain 'textnow.com' with mean price 0.0, 2 impressions of adomain 'ultomiris.com' with mean price 0.2, 1 impressions of adomain 'valhalla-survival.com' with mean price 3.6, 59 impressions of adomain 'voquezna.com' with mean price 0.2, 2 impressions of adomain 'walgreens.com' with mean price 0.0, 1 impressions of adomain 'winwithmcclatchy.com' with mean price 0.8, 2 impressions of adomain 'wowforbusiness.com' with mean price 0.8; 90 sessions in app 'com.find.hidden.object.out.treasure.hunt.seek.puzzle.games', 1667 ad_requests with mean bid_floor 5.5, 52 impressions of adomain 'adidas.com' with mean price 0.0, 2 impressions of adomain 'allstate.com' with mean price 0.1, 5 impressions of adomain 'amazon.com' with mean price 0.2, 1 impressions of adomain 'bestbuy.com' with mean price 5.2, 9 impressions of adomain 'betrivers.com' with mean price 0.1, 1 impressions of adomain 'discovery.com' with mean price 0.3, 1 impressions of adomain 'dteenergy.com' with mean price 0.8, 1 impressions of adomain 'flixchatter.net' with mean price 0.1, 2 impressions of adomain 'gardenoflife.com' with mean price 0.1, 1 impressions of adomain 'generalmills.com' with mean price 0.1, 1 impressions of adomain 'haleon.com' with mean price 0.2, 2 impressions of adomain 'healthwellnessjournal.com' with mean price 2.8, 1 impressions of adomain 'henkel-northamerica.com' with mean price 0.8, 1 impressions of adomain 'kay.com' with mean price 0.7, 1 impressions of adomain 'lavazza.com' with mean price 0.1, 1 impressions of adomain 'learnings.ai' with mean price 0.0, 2 impressions of adomain 'libertytax.com' with mean price 1.4, 11 impressions of adomain 'meijer.com' with mean price 1.3, 1 impressions of adomain 'metagenics.com' with mean price 0.2, 1 impressions of adomain 'nordicnaturals.com' with mean price 0.2, 1 impressions of adomain 'oneaday.com' with mean price 0.7, 1 impressions of adomain 'paramount.com' with mean price 0.0, 1 impressions of adomain 'pluto.tv' with mean price 0.0, 1 impressions of adomain 'sleepnumber.com' with mean price 0.2, 1 impressions of adomain 'speelead.com' with mean price 3.7, 1 impressions of adomain 'thehonestkitchen.com' with mean price 0.1, 1 impressions of adomain 'theyamazakihome.com' with mean price 0.1, 1 impressions of adomain 'wowforbusiness.com' with mean price 0.8; 2 sessions in app 'com.fiogonia.spades', 2 ad_requests with mean bid_floor 2.4; 1 sessions in app 'com.tripledot.solitaire', 2 ad_requests with mean bid_floor 2.8; 5 sessions in app 'com.tripledot.woodoku', 36 ad_requests with mean bid_floor 4.1; 26 sessions in app 'games.spearmint.connectanimal', 204 ad_requests with mean bid_floor 2.3, 3 impressions of adomain 'adidas.com' with mean price 0.1, 2 impressions of adomain 'amazon.com' with mean price 0.4, 3 impressions of adomain 'betrivers.com' with mean price 0.1, 1 impressions of adomain 'blueland.com' with mean price 0.2, 2 impressions of adomain 'chromadex.com' with mean price 9.4, 1 impressions of adomain 'clorox.com' with mean price 0.3, 4 impressions of adomain 'coca-cola.com' with mean price 0.2, 3 impressions of adomain 'covergirl.com' with mean price 0.3, 2 impressions of adomain 'discovery.com' with mean price 0.4, 6 impressions of adomain 'dove.com' with mean price 0.3, 1 impressions of adomain 'earthrated.com' with mean price 0.1, 1 impressions of adomain 'haleon.com' with mean price 0.3, 1 impressions of adomain 'hillspet.com' with mean price 0.2, 1 impressions of adomain 'hyundaiusa.com' with mean price 0.3, 2 impressions of adomain 'marcus.com' with mean price 0.1, 1 impressions of adomain 'maybelline.com' with mean price 0.1, 1 impressions of adomain 'nordicnaturals.com' with mean price 0.2, 1 impressions of adomain 'nutrafol.com' with mean price 0.6, 1 impressions of adomain 'thehonestkitchen.com' with mean price 0.4, 1 impressions of adomain 'ugg.com' with mean price 0.6, 7 impressions of adomain 'ups.com' with mean price 0.7, 1 impressions of adomain 'verbproducts.com' with mean price 0.2; 1 sessions in app 'in.crossy.daily_crossword', 2 ad_requests with mean bid_floor 5.3; 7 sessions in app 'in.playsimple.wordsearch', 1260 ad_requests with mean bid_floor 14.9, 1 impressions of adomain '1851franchise.com' with mean price 0.9, 3 impressions of adomain '9-thirty.com' with mean price 0.1, 1 impressions of adomain 'adiglobal.com' with mean price 0.4, 1 impressions of adomain 'aimsmarter.com' with mean price 0.3, 1 impressions of adomain 'alliedpracticesales.com' with mean price 0.5, 1 impressions of adomain 'altaequipment.com' with mean price 0.5, 6 impressions of adomain 'amazon.com' with mean price 0.0, 1 impressions of adomain 'ampp.org' with mean price 0.1, 1 impressions of adomain 'artcyclopedia.com' with mean price 0.0, 1 impressions of adomain 'atroposhealth.com' with mean price 0.1, 3 impressions of adomain 'avalara.com' with mean price 0.2, 1 impressions of adomain 'avrioai.com' with mean price 0.3, 3 impressions of adomain 'bbconcreteplacement.com' with mean price 0.6, 1 impressions of adomain 'bdbiosciences.com' with mean price 0.1, 3 impressions of adomain 'bestbuy.com' with mean price 0.0, 6 impressions of adomain 'betrivers.com' with mean price 0.1, 1 impressions of adomain 'blackgirlenvironmentalist.org' with mean price 0.2, 1 impressions of adomain 'bobwoodrufffoundation.org' with mean price 1.5, 6 impressions of adomain 'bria.ai' with mean price 0.0, 1 impressions of adomain 'buildwithfern.com' with mean price 0.4, 1 impressions of adomain 'cadillac.com' with mean price 0.0, 1 impressions of adomain 'caesarstoneus.com' with mean price 1.1, 1 impressions of adomain 'calflow.com' with mean price 0.1, 2 impressions of adomain 'casact.org' with mean price 0.0, 1 impressions of adomain 'chargebee.com' with mean price 0.0, 1 impressions of adomain 'cheetahinc.com' with mean price 0.5, 2 impressions of adomain 'coca-colacompany.com' with mean price 0.0, 1 impressions of adomain 'cognitoforms.com' with mean price 0.0, 3 impressions of adomain 'comfortwave.com' with mean price 0.0, 1 impressions of adomain 'constantinecannon.com' with mean price 0.0, 5 impressions of adomain 'costco.com' with mean price 0.0, 2 impressions of adomain 'crestwood.com' with mean price 0.1, 2 impressions of adomain 'croninlawfirm.com' with mean price 0.0, 1 impressions of adomain 'datacapturesolutions.com' with mean price 0.1, 1 impressions of adomain 'deeporigin.com' with mean price 0.0, 1 impressions of adomain 'devyser.com' with mean price 0.0, 4 impressions of adomain 'diabetes.org' with mean price 0.1, 3 impressions of adomain 'digi-twin.io' with mean price 0.1, 1 impressions of adomain 'discoverwithoutbarriers.org' with mean price 0.2, 3 impressions of adomain 'domino-printing.com' with mean price 0.1, 1 impressions of adomain 'entitechsolutions.com' with mean price 0.4, 1 impressions of adomain 'epinsumos.com' with mean price 0.3, 1 impressions of adomain 'equalai.org' with mean price 1.5, 5 impressions of adomain 'equaloptics.com' with mean price 0.1, 2 impressions of adomain 'ershares.com' with mean price 0.0, 1 impressions of adomain 'evs-eng.com' with mean price 0.0, 1 impressions of adomain 'flatworldgs.com' with mean price 0.5, 1 impressions of adomain 'flixchatter.net' with mean price 0.0, 1 impressions of adomain 'foguthfinancial.com' with mean price 0.0, 1 impressions of adomain 'frontlinecyber.us' with mean price 0.4, 1 impressions of adomain 'fuelix.ai' with mean price 14.7, 2 impressions of adomain 'globaltexusa.com' with mean price 0.1, 1 impressions of adomain 'grafeauction.com' with mean price 0.1, 1 impressions of adomain 'greatlakesmichiganjobs.com' with mean price 0.3, 2 impressions of adomain 'gsdraft.com' with mean price 0.1, 1 impressions of adomain 'gurugame.ai' with mean price 0.0, 1 impressions of adomain 'henryford.com' with mean price 0.7, 1 impressions of adomain 'honda.com' with mean price 1.0, 1 impressions of adomain 'huntmarketingfirm.com' with mean price 0.0, 1 impressions of adomain 'idealprototypes.com' with mean price 0.1, 1 impressions of adomain 'idlance.com' with mean price 0.0, 1 impressions of adomain 'imperiumjob.com' with mean price 0.2, 2 impressions of adomain 'infotrack.com' with mean price 0.0, 1 impressions of adomain 'instagram.com' with mean price 0.4, 1 impressions of adomain 'integrityme.com' with mean price 0.1, 1 impressions of adomain 'jamsadr.com' with mean price 0.4, 1 impressions of adomain 'jeffmartinauctioneers.com' with mean price 0.1, 25 impressions of adomain 'joinhandshake.com' with mean price 7.4, 2 clicks of adomain 'joinhandshake.com', 1 impressions of adomain 'joinhomebase.com' with mean price 0.6, 1 impressions of adomain 'joinsquadrahealth.com' with mean price 0.1, 1 impressions of adomain 'joinworkfluence.com' with mean price 34.7, 1 impressions of adomain 'jshp.com' with mean price 0.0, 4 impressions of adomain 'kajeet.com' with mean price 0.0, 2 impressions of adomain 'kamiwaza.ai' with mean price 0.1, 1 impressions of adomain 'krautomationinc.com' with mean price 0.2, 1 impressions of adomain 'lesusacanada.org' with mean price 0.1, 1 impressions of adomain 'loudermilkhomes.com' with mean price 0.0, 5 impressions of adomain 'mcdonalds.com' with mean price 0.0, 6 impressions of adomain 'megafortuna.co' with mean price 0.0, 5 impressions of adomain 'meharryglobal.org' with mean price 0.0, 1 impressions of adomain 'merchantpaymentsecosystem.com' with mean price 0.2, 2 impressions of adomain 'michiganbusiness.org' with mean price 0.2, 1 impressions of adomain 'mindproapps.com' with mean price 0.4, 1 impressions of adomain 'missionbit.org' with mean price 0.4, 1 impressions of adomain 'modulight.com' with mean price 0.1, 2 impressions of adomain 'moonpay.com' with mean price 0.0, 1 impressions of adomain 'nexflow.ai' with mean price 0.1, 1 impressions of adomain 'nextw.com' with mean price 0.5, 1 impressions of adomain 'northwestern.edu' with mean price 0.2, 1 impressions of adomain 'nutrafol.com' with mean price 0.2, 3 impressions of adomain 'oakland.edu' with mean price 5.9, 1 impressions of adomain 'paramountplus.com' with mean price 0.0, 2 impressions of adomain 'planisys.net' with mean price 0.2, 1 impressions of adomain 'playtika.com' with mean price 0.0, 1 impressions of adomain 'playzizo.com' with mean price 0.1, 1 impressions of adomain 'pluto.tv' with mean price 0.0, 2 impressions of adomain 'potsplantersandmore.com' with mean price 0.1, 2 impressions of adomain 'qatarairways.com' with mean price 0.1, 1 impressions of adomain 'reevesnamepins.com' with mean price 0.4, 3 impressions of adomain 'rotary.org' with mean price 0.1, 2 impressions of adomain 'rxo.com' with mean price 0.2, 2 impressions of adomain 'ryerssfarm.org' with mean price 0.0, 2 impressions of adomain 'sadotgroupinc.com' with mean price 0.5, 1 impressions of adomain 'salesmentoru.com' with mean price 0.0, 1 impressions of adomain 'salonduchocolatnyc.com' with mean price 0.4, 1 impressions of adomain 'sesamestreetincommunities.org' with mean price 9.8, 1 impressions of adomain 'spotlightar.com' with mean price 0.1, 1 impressions of adomain 'spur.us' with mean price 0.0, 1 impressions of adomain 'statefarm.com' with mean price 0.0, 1 impressions of adomain 'svip.news' with mean price 0.0, 1 impressions of adomain 'teads.com' with mean price 0.2, 3 impressions of adomain 'textnow.com' with mean price 0.0, 2 impressions of adomain 'theagingparentsolution.com' with mean price 0.1, 2 impressions of adomain 'theberylinstitute.org' with mean price 0.1, 3 impressions of adomain 'theupsstore.com' with mean price 0.0, 1 impressions of adomain 'totalsecurenetguard.com' with mean price 0.1, 3 impressions of adomain 'uci.edu' with mean price 0.0, 1 impressions of adomain 'upenn.edu' with mean price 0.0, 2 impressions of adomain 'uphold.com' with mean price 0.0, 1 impressions of adomain 'uprightlabs.com' with mean price 0.1, 1 impressions of adomain 'us-emi.com' with mean price 0.1, 33 impressions of adomain 'us.betrivers.net' with mean price 0.1, 6 impressions of adomain 'usarmorgroup.com' with mean price 0.0, 2 impressions of adomain 'uwm.com' with mean price 0.2, 2 impressions of adomain 'vatainc.com' with mean price 0.1, 1 impressions of adomain 'wearemoore.com' with mean price 0.3, 1 impressions of adomain 'westerndredging.org' with mean price 0.0, 1 impressions of adomain 'witzcreative.com' with mean price 0.0, 3 impressions of adomain 'workspot.com' with mean price 0.0; 7 sessions in app 'in.playsimple.wordtrip', 23 ad_requests with mean bid_floor 8.2; 1 sessions in app 'kidultlovin.word.zen', 1 ad_requests with mean bid_floor 5.8; 1 sessions in app 'lFxkIhmlKR91', 0 ad_requests with mean bid_floor 0.0';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 0;channel is 'USA/V/bidmachine/and.lihuhu.matchpair3d/True/230';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.571764765080276;partition is 1148;segments is ['com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_mmp_light_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_mmp_light_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'and.lihuhu.findmatch_Android_CPI(cc_ad_ltv_72h_android)_abdoul_V5_MMP_100k_11_10_2024' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_apps_embeddings_similarity' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_mmp_light_V6_100k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'bloom_com.fiogonia.dominoes_USA_7d' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_mmp_light_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_mmp_light_V6_500k' 'loppipoppi.numbermatch_retargeting_Android_CPA(104)_abdoul_V3_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'beetles.puzzle.solitaire_apps_embeddings_similarity' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_mmp_light_V6_500k' 'and.lihuhu.findmatch_Android_CPA(cc_ad_ltv_72h_android)_abdoul_V5_MMP_100k_11_10_2024' 'bloom_com.fiogonia.dominoes_USA_1d']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '837f1a40-df17-4d80-a591-d1bfefd8b152;uuid is '3ddf16e2-0e9f-48e9-b8e6-e9c71443bbf3';bid_timestamp is '2024-12-19 20:14:17';device_id is '837f1a40-df17-4d80-a591-d1bfefd8b152';biddate is '2024-12-19';country is 'USA';app is 'com.playvalve.dominoes';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 8.58019493329063;target_cpi is 2;campaign is 57517;creative_id is 228773;session_duration is 0 ;seller_name is 'Playvalve';seller_id is 273;content_type is 'vi';bid_floor is 6.0526 ;min_floor is 6.0526 ;bidmachine_placement_value is 11.2032519999999;placement_historical_value is 8.606645;third_party_bid_price is ;prior_tag_impressions_count is 4 ;time_since_impression is 48125 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 1.27;prior_theme_impressions_count is 4;prior_tag_clicks_count is 4 ;time_since_click is '48111';hour is '2024-12-19 20:00:00+00:00';day_of_week is '3';os_version is 14;user_behavior_stats_in_past is '39 sessions in app 'co.aviagames.mtp.solitaire.samsung', 1116 ad_requests with mean bid_floor 31.4; 5 sessions in app 'com.bingo.legends.game', 7 ad_requests with mean bid_floor 3.0; 1 sessions in app 'com.fiogonia.spades', 2 ad_requests with mean bid_floor 6.4; 8 sessions in app 'com.fortune2.tide', 16 ad_requests with mean bid_floor 0.0; 2 sessions in app 'com.games.poker.no3.us.sm', 17 ad_requests with mean bid_floor 17.6; 16 sessions in app 'com.king.farmheroessaga', 121 ad_requests with mean bid_floor 3.9; 1 sessions in app 'com.peoplefun.wordcross', 1 ad_requests with mean bid_floor 7.8; 56 sessions in app 'com.playvalve.dominoes', 2412 ad_requests with mean bid_floor 11.4; 60 sessions in app 'com.playvalve.spades', 27692 ad_requests with mean bid_floor 27.7, 3 clicks of adomain 'creditkarma.com', 40 impressions of adomain 'creditkarma.com' with mean price 10.6, 1 impressions of adomain 'mobilityware.com' with mean price 11.9, 1 clicks of adomain 'newpub.co', 1 impressions of adomain 'newpub.co' with mean price 4.8; 6 sessions in app 'com.royalTileKing.matchgame.puzzlegame.kingdom', 1957 ad_requests with mean bid_floor 34.9, 4 impressions of adomain 'adidas.com' with mean price 0.1, 1 impressions of adomain 'ads.netapop.com' with mean price 0.7, 3 impressions of adomain 'castlehomecomfort.com' with mean price 0.8, 5 impressions of adomain 'cdw.com' with mean price 1.0, 1 clicks of adomain 'com.tacticalsyndicate.assess', 1 impressions of adomain 'com.tacticalsyndicate.assess' with mean price 5.2, 1 clicks of adomain 'creditkarma.com', 1 impressions of adomain 'creditkarma.com' with mean price 15.5, 4 impressions of adomain 'eiu.edu' with mean price 1.4, 7 impressions of adomain 'etsdowntownrantoul.com' with mean price 0.7, 5 impressions of adomain 'firstmid.com' with mean price 1.1, 2 impressions of adomain 'gnc.com' with mean price 0.2, 1 impressions of adomain 'nordicnaturals.com' with mean price 0.4, 1 impressions of adomain 'paramount.com' with mean price 0.6, 28 impressions of adomain 'parkland.edu' with mean price 1.2, 1 impressions of adomain 'pentlyconger.com' with mean price 0.5, 1 impressions of adomain 'podcast.com' with mean price 0.1, 4 impressions of adomain 'rplumber.com' with mean price 1.0, 1 impressions of adomain 'twiningsusa.com' with mean price 0.1; 9 sessions in app 'com.slotsjkl.vegasmno', 263 ad_requests with mean bid_floor 1.6; 2 sessions in app 'com.tripledot.woodoku', 10 ad_requests with mean bid_floor 3.1; 1 sessions in app 'com.vitastudio.solitaire', 1 ad_requests with mean bid_floor 8.9; 2 sessions in app 'in.WordSearch.WordBliss', 5 ad_requests with mean bid_floor 5.6; 10 sessions in app 'in.playsimple.wordtrip', 39 ad_requests with mean bid_floor 16.3; 10 sessions in app 'kjv.bible.kingjamesbible', 441 ad_requests with mean bid_floor 33.2';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 13;channel is 'USA/V/bidmachine/com.playvalve.dominoes/False/273';time_since_click_in_hours is 13;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.215684610565979;partition is 2019;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.aaafun.watersort_retargeting_Android_CPI_abdoul_V4_2mln' 'com.ballytechnologies.quickhitslots_Android_CPA(First_Spin)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPI_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'Android_retargeting_IAP_abdoul_500k_05_28_2024' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_retargeting_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V4_2000k' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'bloom_com.playvalve.dominoes_USA_1d' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.aaafun.watersort_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'loppipoppi.dominoes_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.ballytechnologies.quickhitslots_Android_CPA(First_Spin)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.ballytechnologies.quickhitslots_Android_CPA(First_Spin)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.ballytechnologies.quickhitslots_Android_CPI_install_abdoul_500k_08_20_2024' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V5_500k' 'bloom_com.blackout.spades_USA_1d' 'HDIP_iOS_USA_WiFi_100_users_LITE' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.ballytechnologies.quickhitslots_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.ballytechnologies.quickhitslots_Android_CPA(First_Spin)_abdoul_V3_500k' 'com.newpubco.spades_retargeting_Android_CPA(145)_abdoul_V4_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPI_abdoul_V4_500k' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'bloom_com.playvalve.dominoes_USA_95' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_500k' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_500k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'c6dd7ba5-12ea-467d-83ec-ac9dd876b906;uuid is 'a801eef0-36fd-440e-b1f2-5caf220f69d8';bid_timestamp is '2024-12-30 15:37:06';device_id is 'c6dd7ba5-12ea-467d-83ec-ac9dd876b906';biddate is '2024-12-30';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 14.5616264357583;target_cpi is 2.30835089133756;campaign is 57661;creative_id is 229286;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'i';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 265;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 19 ;time_since_impression is 87469 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1.32;prior_theme_impressions_count is 19;prior_tag_clicks_count is 16 ;time_since_click is '179160';hour is '2024-12-30 15:00:00+00:00';day_of_week is '0';os_version is 14;user_behavior_stats_in_past is '1 sessions in app 'com.block.game.jigsaw.puzzles', 2 ad_requests with mean bid_floor 11.4; 1 sessions in app 'com.gamovation.tileclub', 1 ad_requests with mean bid_floor 6.2; 1 sessions in app 'com.music.game.dancing.hair.beat.race', 24 ad_requests with mean bid_floor 0.6; 1 sessions in app 'com.peoplefun.wordcross', 1 ad_requests with mean bid_floor 8.6; 152 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 19984 ad_requests with mean bid_floor 13.2, 1 clicks of adomain 'ballsort.gurugame.ai', 1 impressions of adomain 'ballsort.gurugame.ai' with mean price 3.4, 1 impressions of adomain 'boombeauty.com' with mean price 4.8, 1 impressions of adomain 'bumble.com' with mean price 1.6, 2 impressions of adomain 'healthprimal.com' with mean price 4.3, 2 clicks of adomain 'lyft.com', 3 impressions of adomain 'lyft.com' with mean price 3.3, 55 clicks of adomain 'newpub.co/spades', 55 impressions of adomain 'newpub.co/spades' with mean price 4.1, 7 clicks of adomain 'oakevergames.com', 9 impressions of adomain 'oakevergames.com' with mean price 3.3, 4 impressions of adomain 'peppermint-lips.com' with mean price 7.6, 2 clicks of adomain 'tech.pokergaga.net', 3 impressions of adomain 'tech.pokergaga.net' with mean price 2.2, 1 impressions of adomain 'tiktok.com' with mean price 3.1, 3 impressions of adomain 'welloflife.com' with mean price 3.1; 2 sessions in app 'com.tripledot.blackjack', 18 ad_requests with mean bid_floor 8.3; 4 sessions in app 'com.tripledot.tile.dynasty', 127 ad_requests with mean bid_floor 8.2, 39 impressions of adomain 'adidas.com' with mean price 0.1, 1 impressions of adomain 'allianztravelinsurance.com' with mean price 0.0, 1 impressions of adomain 'chumbacasino.com' with mean price 0.3, 1 impressions of adomain 'crypto.com' with mean price 0.1, 1 impressions of adomain 'doordash.com' with mean price 0.1, 2 impressions of adomain 'flixchatter.net' with mean price 0.3, 1 impressions of adomain 'floridalottery.com' with mean price 0.1, 1 impressions of adomain 'gillette.com' with mean price 0.3, 1 impressions of adomain 'hardrock.com' with mean price 0.1, 1 impressions of adomain 'huggies.com' with mean price 0.4, 1 impressions of adomain 'hulu.com' with mean price 0.3, 2 impressions of adomain 'kellanova.com' with mean price 0.6, 1 impressions of adomain 'kelloggs.com' with mean price 0.4, 1 impressions of adomain 'mazdausa.com' with mean price 1.0, 1 impressions of adomain 'moultriemobile.com' with mean price 0.4, 1 impressions of adomain 'olay.com' with mean price 0.5, 1 impressions of adomain 'sanofi.com' with mean price 0.4, 1 impressions of adomain 'secret.com' with mean price 0.3, 1 impressions of adomain 'seniorlivingnearme.com' with mean price 1.5, 1 impressions of adomain 'smithfieldfoods.com' with mean price 0.9, 1 impressions of adomain 'stonyfield.com' with mean price 0.6, 2 impressions of adomain 'subaru.com' with mean price 0.2, 2 impressions of adomain 'textnow.com' with mean price 0.0, 1 impressions of adomain 'wkkellogg.com' with mean price 0.2; 3 sessions in app 'com.tripledot.woodoku', 7 ad_requests with mean bid_floor 6.2; 3 sessions in app 'in.playsimple.wordtrip', 24 ad_requests with mean bid_floor 7.4; 1 sessions in app 'messenger.sms', 1 ad_requests with mean bid_floor 0.0; 1 sessions in app 'paint.by.number.pixel.art.coloring.drawing.puzzle', 1 ad_requests with mean bid_floor 11.4';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 24;channel is 'USA/I/bidmachine/com.spades.solitaire.online.plus.offline.free.card.games/False/482';time_since_click_in_hours is 50;fast_imp_12h is 2;fast_click_2h is 0;rnd is 0.569054087914461;partition is 2753;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_15GameCompleted_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_100k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'c45ebc8a-4620-4396-ada0-0516d8098053;uuid is 'ff92c15f-1ad2-49a8-97e6-191309c9e49a';bid_timestamp is '2024-12-23 4:26:52';device_id is 'c45ebc8a-4620-4396-ada0-0516d8098053';biddate is '2024-12-23';country is 'USA';app is 'com.mobilityware.GinRummySolitaire';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'c6a6b770e6f9a39ac041d92d33282787';display_manager is 'bidmachine';raw_price is 1.296113;target_cpi is 2;campaign is 57517;creative_id is 219049;session_duration is 0 ;seller_name is 'Mobilityware SDK';seller_id is 192;content_type is 'vie';bid_floor is 1.286113 ;min_floor is ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 19 ;time_since_impression is 3715 ;learning is 0 ;creative_theme is 'new3d';user_coefficient is 0.36;prior_theme_impressions_count is 19;prior_tag_clicks_count is 2 ;time_since_click is '1752629';hour is '2024-12-23 04:00:00+00:00';day_of_week is '0';os_version is 14;user_behavior_stats_in_past is '1 sessions in app 'com.block.game.jigsaw.puzzles', 1 ad_requests with mean bid_floor 7.3; 6 sessions in app 'com.fiogonia.spades', 35 ad_requests with mean bid_floor 11.5; 84 sessions in app 'com.gsn.android.tripeaks', 9930 ad_requests with mean bid_floor 8.6, 1 impressions of adomain 'alignprobiotics.com' with mean price 0.8, 3 impressions of adomain 'amazinglashstudio.com' with mean price 2.5, 1 clicks of adomain 'att.com', 12 impressions of adomain 'att.com' with mean price 18.8, 1 impressions of adomain 'autoinsurance.org' with mean price 0.9, 1 clicks of adomain 'bannerhealth.com', 17 impressions of adomain 'bannerhealth.com' with mean price 4.3, 12 impressions of adomain 'beiersdorf.com' with mean price 0.6, 2 impressions of adomain 'bounty.com' with mean price 3.9, 1 impressions of adomain 'breatheright.com' with mean price 1.8, 2 impressions of adomain 'bushbeans.com' with mean price 3.3, 1 impressions of adomain 'carando.com' with mean price 0.3, 1 impressions of adomain 'celsius.com' with mean price 0.5, 1 impressions of adomain 'centurylink.com' with mean price 0.5, 1 impressions of adomain 'claconnect.com' with mean price 0.4, 3 impressions of adomain 'clorox.com' with mean price 4.4, 2 clicks of adomain 'clorox.com', 1 impressions of adomain 'collegefund.org' with mean price 3.2, 1 clicks of adomain 'collegefund.org', 1 impressions of adomain 'coloradofarmshow.com' with mean price 0.7, 21 impressions of adomain 'coloradolottery.com' with mean price 3.8, 1 clicks of adomain 'coloradolottery.com', 6 impressions of adomain 'connectforhealthco.com' with mean price 2.7, 1 impressions of adomain 'drybarshops.com' with mean price 0.4, 1 impressions of adomain 'elementsmassage.com' with mean price 0.3, 1 impressions of adomain 'extragum.com' with mean price 3.8, 2 impressions of adomain 'gillette.com' with mean price 0.3, 1 impressions of adomain 'google.com' with mean price 0.3, 5 impressions of adomain 'huggies.com' with mean price 0.5, 1 impressions of adomain 'hyattinclusivecollection.com' with mean price 4.5, 1 impressions of adomain 'informatica.com' with mean price 4.5, 1 impressions of adomain 'innovage.com' with mean price 0.5, 1 impressions of adomain 'instacart.com' with mean price 4.9, 1 impressions of adomain 'kohler.com' with mean price 5.0, 2 impressions of adomain 'lesschwab.com' with mean price 3.5, 1 impressions of adomain 'mazdausa.com' with mean price 2.3, 1 impressions of adomain 'mccormick.com' with mean price 0.5, 4 impressions of adomain 'metamucil.com' with mean price 2.9, 1 clicks of adomain 'metamucil.com', 1 impressions of adomain 'michelobultra.com' with mean price 3.2, 1 impressions of adomain 'midea.com' with mean price 0.4, 10 impressions of adomain 'modelousa.com' with mean price 0.4, 1 impressions of adomain 'mondelezinternational.com' with mean price 0.3, 1 impressions of adomain 'nationalgeographic.org' with mean price 3.5, 3 clicks of adomain 'navy.com', 7 impressions of adomain 'navy.com' with mean price 5.3, 2 impressions of adomain 'nestle-watersna.com' with mean price 5.2, 1 impressions of adomain 'olay.com' with mean price 0.3, 3 impressions of adomain 'oldspice.com' with mean price 0.9, 1 impressions of adomain 'pandora.com' with mean price 0.4, 1 impressions of adomain 'pennfoster.edu' with mean price 0.3, 1 impressions of adomain 'pepsi.com' with mean price 0.3, 1 impressions of adomain 'playitagainsports.com' with mean price 1.5, 1 impressions of adomain 'prilosecotc.com' with mean price 0.6, 2 impressions of adomain 'progressive.com' with mean price 0.5, 1 impressions of adomain 'puffs.com' with mean price 2.6, 3 impressions of adomain 'qualifymedicare.com' with mean price 2.9, 1 impressions of adomain 'quiktrip.com' with mean price 0.5, 3 impressions of adomain 'reynoldsconsumerproducts.com' with mean price 1.6, 6 impressions of adomain 'samsung.com' with mean price 0.5, 2 impressions of adomain 'sherwin-williams.com' with mean price 0.8, 2 impressions of adomain 'sling.com' with mean price 0.4, 3 impressions of adomain 'slocal.com' with mean price 1.2, 1 impressions of adomain 'starbucks.com' with mean price 0.1, 1 impressions of adomain 'stellaartois.com' with mean price 2.3, 1 clicks of adomain 'subaru.com', 4 impressions of adomain 'subaru.com' with mean price 3.3, 18 impressions of adomain 't-mobile.com' with mean price 3.6, 1 impressions of adomain 'textnow.com' with mean price 0.2, 1 impressions of adomain 'tiktok.com' with mean price 1.7, 1 impressions of adomain 'tillamook.com' with mean price 0.4, 1 impressions of adomain 'trpeds.com' with mean price 0.8, 1 impressions of adomain 'unco.edu' with mean price 0.6, 3 impressions of adomain 'vicks.com' with mean price 0.4, 2 impressions of adomain 'voqueznapro.com' with mean price 0.5, 3 impressions of adomain 'walgreens.com' with mean price 0.7, 1 impressions of adomain 'walmart.com' with mean price 2.1, 1 impressions of adomain 'wellbizbrands.com' with mean price 1.1, 1 impressions of adomain 'wellpet.com' with mean price 0.9, 1 impressions of adomain 'whatisshingles.com' with mean price 3.4, 1 impressions of adomain 'xifaxan.com' with mean price 0.8; 68 sessions in app 'com.mobilityware.GinRummySolitaire', 80177 ad_requests with mean bid_floor 16.3, 1 impressions of adomain '3m.com' with mean price 2.1, 1 clicks of adomain '5252slot.com', 18 impressions of adomain '5252slot.com' with mean price 0.6, 21 impressions of adomain 'albertsons.com' with mean price 2.7, 18 impressions of adomain 'allstate.com' with mean price 0.8, 4 impressions of adomain 'amc.com' with mean price 1.1, 1 impressions of adomain 'americanexpress.com' with mean price 0.3, 12 impressions of adomain 'audible.com' with mean price 0.1, 9 impressions of adomain 'beiersdorf.com' with mean price 0.6, 1 impressions of adomain 'best5autoinsurance.com' with mean price 0.7, 3 impressions of adomain 'bobcat.com' with mean price 1.6, 1 impressions of adomain 'cactus-bp.com' with mean price 0.7, 2 impressions of adomain 'cash.app' with mean price 0.2, 3 impressions of adomain 'centurylink.com' with mean price 1.0, 2 impressions of adomain 'chickensaladchick.com' with mean price 0.3, 1 impressions of adomain 'coloradolottery.com' with mean price 1.4, 2 impressions of adomain 'crypto.com' with mean price 0.1, 2 impressions of adomain 'dairyqueen.com' with mean price 0.1, 9 impressions of adomain 'dickssportinggoods.com' with mean price 0.1, 1 impressions of adomain 'direxioninvestments.com' with mean price 1.2, 3 impressions of adomain 'enerjoy.life' with mean price 0.6, 1 clicks of adomain 'ezhealth.app', 6 impressions of adomain 'ezhealth.app' with mean price 0.6, 1 impressions of adomain 'furniturerow.com' with mean price 0.1, 1 impressions of adomain 'gnc.com' with mean price 0.2, 6 impressions of adomain 'goldsgym.com' with mean price 1.7, 4 impressions of adomain 'healthapplines.com' with mean price 0.8, 4 impressions of adomain 'healthwellnessjournal.com' with mean price 0.6, 1 impressions of adomain 'howlifeunfolds.com' with mean price 0.4, 1 impressions of adomain 'illinoislottery.com' with mean price 0.1, 13 impressions of adomain 'instacart.com' with mean price 0.5, 1 impressions of adomain 'izervay.com' with mean price 1.9, 1 impressions of adomain 'joinpropel.com' with mean price 0.1, 1 impressions of adomain 'jtv.com' with mean price 0.6, 1 impressions of adomain 'lipozem.com' with mean price 0.7, 1 impressions of adomain 'loopme.com' with mean price 5.0, 2 impressions of adomain 'lyft.com' with mean price 0.5, 1 impressions of adomain 'maverik.com' with mean price 0.8, 1 impressions of adomain 'megamexfoods.com' with mean price 0.6, 1 impressions of adomain 'mirusgallery.com' with mean price 0.7, 2 impressions of adomain 'murdochs.com' with mean price 0.8, 2 impressions of adomain 'nightairbeds.com' with mean price 0.6, 1 impressions of adomain 'operacolorado.org' with mean price 0.8, 1 impressions of adomain 'overheaddoorfortcollins.com' with mean price 0.8, 1 impressions of adomain 'paramount.com' with mean price 1.2, 3 impressions of adomain 'peacocktv.com' with mean price 0.6, 2 impressions of adomain 'pepsico.com' with mean price 0.5, 2 impressions of adomain 'philsproauto.com' with mean price 0.8, 6 impressions of adomain 'playitagainsports.com' with mean price 1.2, 1 impressions of adomain 'pluto.tv' with mean price 0.8, 1 impressions of adomain 'powerstop.com' with mean price 0.1, 5 impressions of adomain 'pricelines.com' with mean price 0.1, 7 impressions of adomain 'productmadness.com' with mean price 0.1, 1 impressions of adomain 'progressive.com' with mean price 0.5, 1 impressions of adomain 'qdoba.com' with mean price 0.1, 18 impressions of adomain 'quiktrip.com' with mean price 1.9, 1 impressions of adomain 'rocketmortgage.com' with mean price 0.6, 11 impressions of adomain 'samsung.com' with mean price 0.7, 1 impressions of adomain 'scopely.com' with mean price 0.1, 1 impressions of adomain 'sinclairoil.com' with mean price 0.2, 1 impressions of adomain 'siriusxm.com' with mean price 0.1, 1 impressions of adomain 'sleepnumber.com' with mean price 0.1, 1 impressions of adomain 'sliding.toys' with mean price 0.1, 1 impressions of adomain 'slocal.com' with mean price 1.4, 14 impressions of adomain 'snugglemeorganic.com' with mean price 0.6, 1 impressions of adomain 'sumocitrus.com' with mean price 1.1, 2 impressions of adomain 'super-savings-online.com' with mean price 0.5, 1 impressions of adomain 'talkingtomandfriends.com' with mean price 0.1, 2 impressions of adomain 'technify.vn' with mean price 0.6, 2 impressions of adomain 'termsfeed.com' with mean price 0.4, 1 impressions of adomain 'textnow.com' with mean price 0.3, 2 impressions of adomain 'thecloroxcompany.com' with mean price 0.6, 4 impressions of adomain 'tiktok.com' with mean price 1.8, 2 impressions of adomain 'tjx.com' with mean price 0.3, 5 impressions of adomain 'ulta.com' with mean price 1.2, 3 impressions of adomain 'vanguard.com' with mean price 0.1, 1 impressions of adomain 'visionworks.com' with mean price 0.2, 2 impressions of adomain 'walgreens.com' with mean price 0.8, 1 impressions of adomain 'weather.com' with mean price 0.1, 2 impressions of adomain 'western.edu' with mean price 1.5, 1 impressions of adomain 'whoop.com' with mean price 4.0, 3 impressions of adomain 'www2.americamorningsupply.com' with mean price 1.3, 1 clicks of adomain 'yazio.com', 20 impressions of adomain 'yazio.com' with mean price 0.2, 1 impressions of adomain 'yourradioplace.com' with mean price 0.1, 1 impressions of adomain 'youtube.com' with mean price 0.5, 1 impressions of adomain 'zoominfo.com' with mean price 0.3; 75 sessions in app 'com.mobilityware.Spades', 84879 ad_requests with mean bid_floor 11.1, 1 impressions of adomain '5252slot.com' with mean price 0.6, 1 impressions of adomain 'apple.com' with mean price 2.9, 2 impressions of adomain 'applebees.com' with mean price 1.4, 2 impressions of adomain 'bannerhealth.com' with mean price 1.9, 1 impressions of adomain 'brown-forman.com' with mean price 1.5, 1 impressions of adomain 'bushbeans.com' with mean price 1.9, 1 impressions of adomain 'centurylink.com' with mean price 1.2, 1 impressions of adomain 'eyleahd.com' with mean price 0.8, 6 impressions of adomain 'fiverr.com' with mean price 1.5, 2 impressions of adomain 'mars.com' with mean price 2.2, 1 impressions of adomain 'metamucil.com' with mean price 2.3, 1 impressions of adomain 'nestle-watersna.com' with mean price 1.2, 1 impressions of adomain 'peppermint-lips.com' with mean price 6.0, 4 impressions of adomain 'quiktrip.com' with mean price 4.3, 2 impressions of adomain 'rivian.com' with mean price 3.0, 1 impressions of adomain 'shopify.com' with mean price 1.6, 1 impressions of adomain 'super-savings-online.com' with mean price 1.0, 1 impressions of adomain 'technify.vn' with mean price 0.7, 1 impressions of adomain 'textnow.com' with mean price 0.7, 14 impressions of adomain 'toyota.com' with mean price 5.1, 2 impressions of adomain 'vicks.com' with mean price 1.1; 1 sessions in app 'com.n3twork.tetris', 2 ad_requests with mean bid_floor 0.7; 6 sessions in app 'com.peoplefun.wordcross', 56 ad_requests with mean bid_floor 7.2; 2 sessions in app 'com.tripledot.solitaire', 6 ad_requests with mean bid_floor 5.3; 1 sessions in app 'com.tripledot.triple.tile.match.pair.game.three.master.object', 1 ad_requests with mean bid_floor 8.0; 11 sessions in app 'com.tripledot.woodoku', 127 ad_requests with mean bid_floor 6.7; 6 sessions in app 'com.trivia.star.android', 45 ad_requests with mean bid_floor 78.8; 1 sessions in app 'com.wordgame.words.connect', 3 ad_requests with mean bid_floor 5.8; 43 sessions in app 'dk.tactile.lilysgarden', 6430 ad_requests with mean bid_floor 54.8, 3 impressions of adomain 'allstate.com' with mean price 1.6, 2 clicks of adomain 'amc.com', 2 impressions of adomain 'amc.com' with mean price 2.4, 1 impressions of adomain 'candycrushsaga.com' with mean price 0.7, 1 impressions of adomain 'cp-rewards.com' with mean price 1.1, 3 impressions of adomain 'healthwellnessjournal.com' with mean price 1.2, 3 clicks of adomain 'la-z-boy.com', 17 impressions of adomain 'la-z-boy.com' with mean price 16.7, 1 impressions of adomain 'linkedin.com' with mean price 2.6, 1 clicks of adomain 'mobilityware.com', 2 impressions of adomain 'mobilityware.com' with mean price 1.3, 1 impressions of adomain 'rewards-locker.com' with mean price 0.8, 3 impressions of adomain 'rivian.com' with mean price 1.8, 1 impressions of adomain 'super-savings-online.com' with mean price 4.0, 2 impressions of adomain 'tyrads.com' with mean price 1.3, 2 clicks of adomain 'tyrads.com', 2 impressions of adomain 'western.edu' with mean price 1.5; 3 sessions in app 'in.playsimple.tripcross', 11 ad_requests with mean bid_floor 4.1; 16 sessions in app 'in.playsimple.wordtrip', 86 ad_requests with mean bid_floor 8.5; 59 sessions in app 'kjv.bible.kingjamesbible', 2849 ad_requests with mean bid_floor 38.7, 11 impressions of adomain 'allstate.com' with mean price 1.1, 2 impressions of adomain 'healthwellnessjournal.com' with mean price 5.4; 1 sessions in app 'paint.by.number.pixel.art.coloring.drawing.puzzle', 1 ad_requests with mean bid_floor 6.5';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 1;channel is 'USA/I/bidmachine/com.mobilityware.GinRummySolitaire/False/192';time_since_click_in_hours is 487;fast_imp_12h is 4;fast_click_2h is 0;rnd is 0.0750982241525271;partition is 2144;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V6_2000k' 'bloom_com.fiogonia.spades_USA_7d' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.Eventyr.WS_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'loppipoppi.dominoes_retargeting_Android_CPA(126)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V5_2000k' 'bloom_com.fiogonia.spades_USA_1d' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'bloom_com.fiogonia.dominoes_USA_7d' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_1M_14_11_2024' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.murka.scatterslots_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_500k' 'loppipoppi.yatzy_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.aaaudi.wordmaker_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.Eventyr.WS_retargeting_Android_CPI_abdoul_V4_500k' 'bloom_com.fiogonia.dominoes_USA_1d' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '062d3a99-6009-4680-a3c8-d652c7018437;uuid is '27b44878-aa7b-4aea-b163-f83b64f028de';bid_timestamp is '2024-12-14 16:26:54';device_id is '062d3a99-6009-4680-a3c8-d652c7018437';biddate is '2024-12-14';country is 'USA';app is 'com.mobilityware.MonopolySolitaire';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 7.0933;target_cpi is 2;campaign is 57577;creative_id is 228773;session_duration is 0 ;seller_name is 'Mobilityware SDK';seller_id is 192;content_type is 've';bid_floor is 7.0833 ;min_floor is ;bidmachine_placement_value is 60;placement_historical_value is 6.319632;third_party_bid_price is ;prior_tag_impressions_count is 5 ;time_since_impression is 145022 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 0.21;prior_theme_impressions_count is 5;prior_tag_clicks_count is 3 ;time_since_click is '145316';hour is '2024-12-14 16:00:00+00:00';day_of_week is '5';os_version is 14;user_behavior_stats_in_past is '2 sessions in app 'best.ldyt.controller', 2 ad_requests with mean bid_floor 5.2; 2 sessions in app 'com.blackout.spades', 76 ad_requests with mean bid_floor 16.9; 42 sessions in app 'com.hyilmaz.rummy.gin', 1209 ad_requests with mean bid_floor 2.7; 25 sessions in app 'com.mobilityware.MonopolySolitaire', 1683 ad_requests with mean bid_floor 13.0; 2 sessions in app 'com.rokutv.remote.app', 10 ad_requests with mean bid_floor 5.2; 3 sessions in app 'com.sensustech.tclremote', 13 ad_requests with mean bid_floor 48.9; 34 sessions in app 'com.vitastudio.solitaire', 1857 ad_requests with mean bid_floor 26.2; 40 sessions in app 'spider.solitaire.card.games.free.klondike.patience', 994 ad_requests with mean bid_floor 4.7, 1 impressions of adomain 'adidas.com' with mean price 0.3, 1 impressions of adomain 'advanceamerica.net' with mean price 0.1, 6 impressions of adomain 'amazon.com' with mean price 0.3, 2 impressions of adomain 'beiersdorf.com' with mean price 0.5, 1 impressions of adomain 'bluevetconnect.com' with mean price 0.2, 1 impressions of adomain 'bose.com' with mean price 0.2, 1 impressions of adomain 'covergirl.com' with mean price 0.2, 1 impressions of adomain 'disneyplus.com' with mean price 0.1, 2 impressions of adomain 'familydollar.com' with mean price 0.0, 3 impressions of adomain 'haleon.com' with mean price 0.2, 2 impressions of adomain 'healthprimal.com' with mean price 9.8, 1 impressions of adomain 'kfc.com' with mean price 0.0, 1 impressions of adomain 'kidultlovin.com' with mean price 0.0, 1 impressions of adomain 'marcus.com' with mean price 0.1, 2 impressions of adomain 'megafortuna.co' with mean price 0.0, 1 impressions of adomain 'mobilityware.com' with mean price 0.0, 2 impressions of adomain 'paulmitchell.com' with mean price 0.4, 1 impressions of adomain 'pepto-bismol.com' with mean price 0.4, 1 impressions of adomain 'samsung.com' with mean price 0.7, 1 impressions of adomain 'subaru.com' with mean price 0.2, 1 impressions of adomain 'talkingtomandfriends.com' with mean price 0.0, 1 impressions of adomain 'thecloroxcompany.com' with mean price 0.7, 1 impressions of adomain 'ulta.com' with mean price 0.0, 1 impressions of adomain 'vidangel.com' with mean price 0.2, 1 impressions of adomain 'visionworks.com' with mean price 0.0, 1 impressions of adomain 'vitastudio.ai' with mean price 0.0, 1 impressions of adomain 'wbd.com' with mean price 0.2, 1 impressions of adomain 'wkkellogg.com' with mean price 0.2, 1 impressions of adomain 'www.vitastudio.ai' with mean price 0.1, 1 impressions of adomain 'xtandi.com' with mean price 0.2';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 40;channel is 'USA/I/bidmachine/com.mobilityware.MonopolySolitaire/False/192';time_since_click_in_hours is 40;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.0884540704495487;partition is 3187;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_500k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_10)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_30GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_1M_14_11_2024' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_25GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V5_500k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_20GameCompleted_BeforeD8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spidersolitaire_Android_CPA(dc_25GameCompleted_BeforeD8)_abdoul_V3_100k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V5_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_10GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spidersolitaire_Android_CPA(dc_15GameCompleted_BeforeD8)_abdoul_V3_500k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '38ca7a61-7293-4e15-8953-904e6c1181b2;uuid is 'e99bce04-e057-423c-b759-afd3294e81bb';bid_timestamp is '2024-12-24 1:57:18';device_id is '38ca7a61-7293-4e15-8953-904e6c1181b2';biddate is '2024-12-24';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'applovin';raw_price is 10.4339038009702;target_cpi is 2;campaign is 57517;creative_id is 228773;session_duration is 108 ;seller_name is 'Applovin SSP';seller_id is 117;content_type is 'vi';bid_floor is 0.0212 ;min_floor is 0.0212 ;bidmachine_placement_value is 3.16418;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 15 ;time_since_impression is 22449 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 1.81999999999999;prior_theme_impressions_count is 15;prior_tag_clicks_count is 15 ;time_since_click is '22428';hour is '2024-12-24 01:00:00+00:00';day_of_week is '1';os_version is 13;user_behavior_stats_in_past is '3 sessions in app 'com.anode.popfruit', 403 ad_requests with mean bid_floor 12.8; 2 sessions in app 'com.blackout.backgammon', 20 ad_requests with mean bid_floor 5.8, 7 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'paulmitchell.com' with mean price 0.3, 1 impressions of adomain 'sallyhansen.com' with mean price 0.4, 1 impressions of adomain 'samsung.com' with mean price 0.6, 1 impressions of adomain 'support.spaceflightsimulator.app' with mean price 0.2; 2 sessions in app 'com.blackout.bubble', 74 ad_requests with mean bid_floor 14.3, 1 impressions of adomain 'unicef.org' with mean price 0.3; 49 sessions in app 'com.block.juggle', 684 ad_requests with mean bid_floor 25.7; 1 sessions in app 'com.easybrain.backgammon.board.games', 76 ad_requests with mean bid_floor 12.2, 1 impressions of adomain 'coca-cola.com' with mean price 0.6, 1 impressions of adomain 'hillspet.com' with mean price 0.2, 1 impressions of adomain 'nutrafol.com' with mean price 5.1; 1 sessions in app 'com.fiogonia.spades', 2 ad_requests with mean bid_floor 1.8; 7 sessions in app 'com.mobilityware.AddictionSolitaire', 227 ad_requests with mean bid_floor 17.6, 1 impressions of adomain 'amazon.com' with mean price 0.1, 2 clicks of adomain 'pinterest.com', 2 impressions of adomain 'pinterest.com' with mean price 8.5, 1 impressions of adomain 'walgreens.com' with mean price 0.6; 8 sessions in app 'com.mobilityware.CastleSolitaire', 163 ad_requests with mean bid_floor 7.4, 1 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'numerator.com' with mean price 0.1, 1 impressions of adomain 'progressive.com' with mean price 0.3, 1 impressions of adomain 'sliding.toys' with mean price 0.3, 1 impressions of adomain 'subaru.com' with mean price 0.1, 1 impressions of adomain 'zynga.com' with mean price 0.1; 9 sessions in app 'com.mobilityware.Spades', 891 ad_requests with mean bid_floor 13.4, 1 clicks of adomain 'chardonnaypartners.com', 1 impressions of adomain 'chardonnaypartners.com' with mean price 7.3, 1 clicks of adomain 'pinterest.com', 2 impressions of adomain 'pinterest.com' with mean price 12.1; 2 sessions in app 'com.mobilityware.freecell', 39 ad_requests with mean bid_floor 9.1, 1 impressions of adomain 'bk.com' with mean price 0.4, 1 impressions of adomain 'carnival.com' with mean price 0.1, 1 impressions of adomain 'homedepot.com' with mean price 0.3, 2 impressions of adomain 'justplayapps.com' with mean price 0.1, 1 impressions of adomain 'pluto.tv' with mean price 0.1, 3 impressions of adomain 'popeyes.com' with mean price 0.2, 1 impressions of adomain 'simplebro.co' with mean price 0.1; 1 sessions in app 'com.mobilityware.spider', 34 ad_requests with mean bid_floor 10.4; 2 sessions in app 'com.peoplefun.wordcross', 7 ad_requests with mean bid_floor 7.7; 3 sessions in app 'com.ropemouse.forwardshanzhu', 144 ad_requests with mean bid_floor 16.4; 42 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 1982 ad_requests with mean bid_floor 14.3, 3 clicks of adomain 'newpub.co', 3 impressions of adomain 'newpub.co' with mean price 18.8, 14 clicks of adomain 'newpub.co/spades', 14 impressions of adomain 'newpub.co/spades' with mean price 14.3, 1 clicks of adomain 'peppermint-lips.com', 2 impressions of adomain 'peppermint-lips.com' with mean price 9.0, 1 clicks of adomain 'pinterest.com', 1 impressions of adomain 'pinterest.com' with mean price 7.3; 2 sessions in app 'com.tripledot.blackjack', 154 ad_requests with mean bid_floor 5.3; 1 sessions in app 'com.tripledot.solitaire', 1 ad_requests with mean bid_floor 4.0; 1 sessions in app 'com.tripledot.woodoku', 6 ad_requests with mean bid_floor 30.6; 17 sessions in app 'com.vitastudio.solitaire', 709 ad_requests with mean bid_floor 58.3, 1 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'angelofthewinds.com' with mean price 0.1, 4 impressions of adomain 'cleanenergyfuels.com' with mean price 0.1, 1 impressions of adomain 'covergirl.com' with mean price 0.2, 1 impressions of adomain 'discovery.com' with mean price 0.6, 1 impressions of adomain 'dulcolax.com' with mean price 0.1, 1 impressions of adomain 'gatorade.com' with mean price 0.2, 1 impressions of adomain 'gillette.com' with mean price 0.2, 1 impressions of adomain 'hhs.gov' with mean price 0.2, 1 impressions of adomain 'kikkomanusa.com' with mean price 0.2, 2 impressions of adomain 'la-z-boy.com' with mean price 0.3, 1 impressions of adomain 'mccormick.com' with mean price 0.5, 3 impressions of adomain 'nestle-watersna.com' with mean price 0.2, 3 impressions of adomain 'nutramaxlabs.com' with mean price 0.2, 1 impressions of adomain 'owllabs.com' with mean price 0.3, 5 impressions of adomain 'paulmitchell.com' with mean price 0.8, 1 impressions of adomain 'pepsi.com' with mean price 0.2, 1 impressions of adomain 'rvheat.com' with mean price 0.4, 1 impressions of adomain 'samsung.com' with mean price 0.6, 5 impressions of adomain 'spectrum.com' with mean price 2.3, 1 impressions of adomain 'subaru.com' with mean price 0.2, 1 impressions of adomain 'thecloroxcompany.com' with mean price 0.4, 2 impressions of adomain 'theratears.com' with mean price 0.4, 2 impressions of adomain 'unlock.com' with mean price 0.1, 1 clicks of adomain 'walmart.com', 31 impressions of adomain 'walmart.com' with mean price 1.5; 1 sessions in app 'com.wildcard.classicspades', 46 ad_requests with mean bid_floor 4.0, 6 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'disneyplus.com' with mean price 0.3, 1 impressions of adomain 'naturesbakery.com' with mean price 0.3; 1 sessions in app 'gin.rummy.ginrummy.free.online.offline.classic.card.game', 47 ad_requests with mean bid_floor 2.3; 1 sessions in app 'in.playsimple.tripcross', 1 ad_requests with mean bid_floor 5.5; 5 sessions in app 'in.playsimple.wordtrip', 34 ad_requests with mean bid_floor 12.7; 48 sessions in app 'jp.co.goodroid.hyper.nutsandboltssort', 871 ad_requests with mean bid_floor 3.4, 2 impressions of adomain '7-eleven.com' with mean price 0.5, 22 impressions of adomain 'adidas.com' with mean price 0.1, 2 impressions of adomain 'albertsons.com' with mean price 0.1, 1 impressions of adomain 'aloha.com' with mean price 0.1, 101 impressions of adomain 'amazon.com' with mean price 0.2, 2 impressions of adomain 'bissell.com' with mean price 0.2, 11 impressions of adomain 'caudalie.com' with mean price 0.2, 2 impressions of adomain 'clorox.com' with mean price 0.2, 20 impressions of adomain 'covergirl.com' with mean price 0.2, 1 impressions of adomain 'deltadentalins.com' with mean price 0.2, 2 impressions of adomain 'deltafaucet.com' with mean price 0.1, 1 impressions of adomain 'depend.com' with mean price 0.2, 15 impressions of adomain 'discovery.com' with mean price 0.2, 11 impressions of adomain 'disneyplus.com' with mean price 0.0, 1 impressions of adomain 'earthrated.com' with mean price 0.1, 4 impressions of adomain 'elfcosmetics.com' with mean price 0.2, 1 impressions of adomain 'exmox.com' with mean price 0.0, 1 impressions of adomain 'fetchrewards.com' with mean price 0.0, 1 impressions of adomain 'flixchatter.net' with mean price 0.2, 1 impressions of adomain 'furniturerow.com' with mean price 0.0, 2 impressions of adomain 'gaiam.com' with mean price 0.3, 1 impressions of adomain 'galderma.com' with mean price 0.1, 1 impressions of adomain 'gimmesnacks.com' with mean price 0.1, 1 impressions of adomain 'greenmountaincoffee.com' with mean price 0.2, 5 impressions of adomain 'herocosmetics.us' with mean price 0.2, 1 impressions of adomain 'hersheys.com' with mean price 0.1, 1 impressions of adomain 'hillspet.com' with mean price 0.2, 3 impressions of adomain 'honest.com' with mean price 0.2, 1 impressions of adomain 'humann.com' with mean price 0.3, 5 impressions of adomain 'intuit.com' with mean price 0.1, 3 impressions of adomain 'iprospect.com' with mean price 1.8, 1 impressions of adomain 'joico.com' with mean price 0.3, 2 impressions of adomain 'liquid-iv.com' with mean price 0.1, 2 impressions of adomain 'listerine.com' with mean price 0.2, 4 impressions of adomain 'logitech.com' with mean price 0.2, 3 impressions of adomain 'maybelline.com' with mean price 0.2, 1 impressions of adomain 'mccormick.com' with mean price 0.1, 1 impressions of adomain 'megafortuna.co' with mean price 0.0, 1 impressions of adomain 'mobilesafetytech.com' with mean price 0.1, 1 impressions of adomain 'moonpay.com' with mean price 0.1, 1 impressions of adomain 'naturesbakery.com' with mean price 0.2, 3 impressions of adomain 'naturesbounty.com' with mean price 0.2, 2 impressions of adomain 'neutrogena.com' with mean price 0.2, 2 impressions of adomain 'newpub.co' with mean price 10.6, 1 clicks of adomain 'newpub.co', 1 impressions of adomain 'nordicnaturals.com' with mean price 0.2, 1 impressions of adomain 'nowfoods.com' with mean price 0.1, 5 impressions of adomain 'nutrafol.com' with mean price 0.7, 1 impressions of adomain 'nutramaxlabs.com' with mean price 0.2, 1 impressions of adomain 'oneaday.com' with mean price 0.1, 3 impressions of adomain 'opalescence.com' with mean price 0.2, 3 impressions of adomain 'orgain.com' with mean price 0.2, 24 impressions of adomain 'owllabs.com' with mean price 0.2, 5 impressions of adomain 'paramountplus.com' with mean price 0.1, 3 impressions of adomain 'paulmitchell.com' with mean price 0.1, 4 impressions of adomain 'pfister.com' with mean price 0.2, 2 impressions of adomain 'pharmavite.com' with mean price 0.1, 10 impressions of adomain 'poise.com' with mean price 0.2, 1 impressions of adomain 'prestigebrands.com' with mean price 0.1, 1 impressions of adomain 'pricelines.com' with mean price 0.0, 1 impressions of adomain 'redbull.com' with mean price 0.2, 1 impressions of adomain 'redfin.com' with mean price 0.0, 1 impressions of adomain 'refreshbrand.com' with mean price 0.7, 4 impressions of adomain 'revlon.com' with mean price 0.4, 4 impressions of adomain 'rocskincare.com' with mean price 0.3, 5 impressions of adomain 'royalcanin.com' with mean price 0.3, 2 impressions of adomain 'sallyhansen.com' with mean price 0.1, 23 impressions of adomain 'samsung.com' with mean price 0.3, 1 impressions of adomain 'simplebro.co' with mean price 0.1, 1 impressions of adomain 'siriusxm.com' with mean price 0.0, 7 impressions of adomain 'sling.com' with mean price 0.2, 1 impressions of adomain 'solitairecollection.gurugame.ai' with mean price 0.0, 1 impressions of adomain 'southwest.com' with mean price 0.1, 5 impressions of adomain 'standardprocess.com' with mean price 0.2, 1 impressions of adomain 'starbucks.com' with mean price 0.2, 3 impressions of adomain 'strivectin.com' with mean price 0.2, 2 impressions of adomain 'sulwhasoo.com' with mean price 0.2, 1 impressions of adomain 'textnow.com' with mean price 0.1, 1 impressions of adomain 'thelanelinen.com' with mean price 0.1, 2 impressions of adomain 'tylenol.com' with mean price 0.2, 1 impressions of adomain 'ubykotex.com' with mean price 0.1, 4 impressions of adomain 'visitbend.com' with mean price 0.7, 6 impressions of adomain 'walgreens.com' with mean price 0.4, 1 impressions of adomain 'wbd.com' with mean price 0.1, 1 impressions of adomain 'whoop.com' with mean price 0.2, 1 impressions of adomain 'withyotta.com' with mean price 0.0, 15 impressions of adomain 'wkkellogg.com' with mean price 0.1; 3 sessions in app 'pyramid.solitaire.classic.saga.tripeaks.egypt.free.cardgame', 19 ad_requests with mean bid_floor 0.1; 1 sessions in app 'slingshot.building.destroy', 85 ad_requests with mean bid_floor 31.8; 5 sessions in app 'solitaire.solitairemaker.solitaire.klondike.card', 12 ad_requests with mean bid_floor 44.6; 1 sessions in app 'spider.classic.solitaire.card.pgmaker', 4 ad_requests with mean bid_floor 14.9, 1 impressions of adomain 'aveeno.com' with mean price 0.6, 2 impressions of adomain 'neutrogena.com' with mean price 0.7, 1 impressions of adomain 'theralogix.com' with mean price 0.9; 12 sessions in app 'tr.com.playin.zombees', 707 ad_requests with mean bid_floor 11.6; 11 sessions in app 'traffic.parking.jam.escape.car3d.games', 556 ad_requests with mean bid_floor 4.5, 1 impressions of adomain 'amazon.com' with mean price 1.2, 1 impressions of adomain 'covergirl.com' with mean price 0.2, 1 clicks of adomain 'fitshe.com', 1 impressions of adomain 'fitshe.com' with mean price 6.4, 3 impressions of adomain 'gardenoflife.com' with mean price 0.2, 2 impressions of adomain 'libertytax.com' with mean price 1.4, 1 impressions of adomain 'owllabs.com' with mean price 0.2, 1 impressions of adomain 'strivectin.com' with mean price 0.2, 1 impressions of adomain 'support.spaceflightsimulator.app' with mean price 0.2, 2 impressions of adomain 'walgreens.com' with mean price 0.8, 1 impressions of adomain 'zyrtec.com' with mean price 0.2';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 6;channel is 'USA/V/applovin/com.spades.solitaire.online.plus.offline.free.card.games/False/117';time_since_click_in_hours is 6;fast_imp_12h is 2;fast_click_2h is 0;rnd is 0.264672154212594;partition is 796;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V5_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V6_100k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V3_100k' 'com.newpubco.spidersolitaire_retargeting_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPA(client_ad_revenue)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_MMP_Light_100k_11_10_2024' 'com.block.juggle_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V6_500k' 'com.pixel.art.coloring.color.number_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_100k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_2000k' 'com.pixel.art.coloring.color.number_Android_CPA(m_pics_finished_5)_abdoul_V3_500k' 'com.block.juggle_Android_CPA(ag_retention_d7)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_100k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(s_ad_revenue_to_af3)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.koolgames.bubblepopper_Android_CPA(dc_2level_end_befored8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.koolgames.bubblepopper_Android_CPA(dc_2level_end_befored8)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_MMP_100k_11_10_2024' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_500k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V6_2000k' 'com.block.juggle_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_V5_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_mmp_with_new_features_abdoul_100k_09_18_2024' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_120)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.block.juggle_Android_CPA(loop_ipu50)_abdoul_V6_500k' 'com.loppipoppi.spidersolitaire_Android_CPI_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_500k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPA(sdk_ua_online_loop_180min)_abdoul_V3_500k' 'com.block.juggle_Android_CPA(loop_ipu50)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.aaaudi.biblecode_Android_CPA(ag_retention_d1)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_100k' 'com.block.juggle_Android_CPA(s_ad_revenue_to_af3)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_pics_finished_5)_abdoul_V4_2mln' 'com.koolgames.bubblepopper_Android_CPA(dc_8level_start_befored8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'com.koolgames.bubblepopper_Android_CPA(dc_6level_end_befored8)_abdoul_V3_500k' 'com.block.juggle_Android_CPA(s_custom1_revenue)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V6_500k' 'com.newpubco.spidersolitaire_Android_CPA(dc_40GameCompleted_BeforeD8)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_MMP_100k_11_10_2024' 'com.mobilityware.spider_Android_CPA(paid_imp_10)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_500k' 'com.redcell.goldandgoblins_Android_CPA(RV_start)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V6_2000k' 'com.block.juggle_Android_CPA(ag_retention_d7)_abdoul_V6_100k' 'com.koolgames.bubblepopper_Android_CPA(dc_2level_start_befored8)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_apps_embeddings_similarity' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_100k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V6_2000k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_30GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.aaafun.watersort_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_500k' 'com.newpubco.spidersolitaire_Android_CPA(dc_40GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_100k' 'and.brainworks.nummatch_Android_CPI_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V6_100k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V5_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_100k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_100k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_Appgrowth_New_100k_12_10_2024' 'com.block.juggle_Android_CPA(ag_retention_d7)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.goods.sorting.games.triple.match3d.puzzle_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V3_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_2000k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.murka.scatterslots_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_100k' 'com.koolgames.bubblepopper_Android_CPA(dc_2level_start_befored8)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_pics_finished_5)_abdoul_V6_2000k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_30d' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.block.juggle_Android_CPI_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(ipu_168h_50)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V5_500k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPI_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_500k' 'com.block.juggle_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V6_100k' 'com.newpubco.spades_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.aaaudi.biblecode_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V6_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.koolgames.bubblepopper_Android_CPA(dc_4level_start_befored8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPI_abdoul_all_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.block.juggle_Android_CPA(s_custom1_revenue)_abdoul_V6_500k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_500k' 'beetles.puzzle.solitaire_apps_embeddings_similarity' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_apps_embeddings_similarity' 'com.pixel.art.coloring.color.number_Android_CPA(m_pics_finished_5)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_100k' 'beetles.puzzle.solitaire_Android_CPA(af_app_opened)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_all_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V4_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_360)_abdoul_V4_500k' 'easy.sudoku.puzzle.solver.free_apps_embeddings_similarity' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_V6_100k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_360)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V6_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_control_abdoul_100k_09_18_2024' 'com.koolgames.bubblepopper_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_MMP_Light_100k_11_10_2024' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_120)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V6_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_500k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '3891a379-04fe-4a07-8663-656307dad5c0;uuid is 'ec877e37-02fe-4950-820e-c4cdbf2422ad';bid_timestamp is '2024-12-24 21:19:02';device_id is '3891a379-04fe-4a07-8663-656307dad5c0';biddate is '2024-12-24';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 66.319058229624;target_cpi is 9.92554479083325;campaign is 57661;creative_id is 229286;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'i';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 11.677966;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 11 ;time_since_impression is 169039 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 4.57;prior_theme_impressions_count is 11;prior_tag_clicks_count is 4 ;time_since_click is '756159';hour is '2024-12-24 21:00:00+00:00';day_of_week is '1';os_version is 14;user_behavior_stats_in_past is '13 sessions in app 'com.playvalve.spades', 979 ad_requests with mean bid_floor 75.7, 3 impressions of adomain 'amazon.com' with mean price 0.5, 1 impressions of adomain 'armra.com' with mean price 0.8, 1 impressions of adomain 'claritin.com' with mean price 0.8, 1 impressions of adomain 'depend.com' with mean price 0.4, 1 impressions of adomain 'la-z-boy.com' with mean price 0.4, 2 impressions of adomain 'mccormick.com' with mean price 0.7, 1 impressions of adomain 'nutrafol.com' with mean price 0.5, 1 impressions of adomain 'oneaday.com' with mean price 0.5, 3 impressions of adomain 'paramountplus.com' with mean price 2.2, 5 impressions of adomain 'reilyproducts.com' with mean price 0.6, 1 impressions of adomain 'resideo.com' with mean price 0.4, 1 impressions of adomain 'sling.com' with mean price 0.4, 2 impressions of adomain 'walgreens.com' with mean price 0.7; 1 sessions in app 'com.solitaire.cards.deluxe', 6 ad_requests with mean bid_floor 1.0; 20 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 1219 ad_requests with mean bid_floor 10.0, 1 impressions of adomain 'wisewaveltd.com' with mean price 11.6; 1 sessions in app 'com.tripledot.solitaire', 8 ad_requests with mean bid_floor 19.1; 6 sessions in app 'com.tripledot.spades', 244 ad_requests with mean bid_floor 22.2, 1 impressions of adomain 'allerganeyecare.com' with mean price 0.7, 1 impressions of adomain 'collegeboard.org' with mean price 0.6, 1 impressions of adomain 'kingfishergrooming.com' with mean price 0.7, 1 impressions of adomain 'samsung.com' with mean price 0.7, 1 impressions of adomain 'stonyfield.com' with mean price 0.7, 2 impressions of adomain 'vitastudio.ai' with mean price 0.2; 4 sessions in app 'com.wildcard.spadespop', 147 ad_requests with mean bid_floor 8.2';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 46;channel is 'USA/I/bidmachine/com.spades.solitaire.online.plus.offline.free.card.games/False/482';time_since_click_in_hours is 210;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.755332268003066;partition is 93;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V5_2000k' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V6_2000k' 'loppipoppi.yatzy_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_100k' 'bloom_com.tripledot.solitaire_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_2000k' 'loppipoppi.yatzy_apps_embeddings_similarity' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_V5_2000k' 'bloom_com.fiogonia.spades_USA_7d' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.Eventyr.WS_retargeting_Android_CPI_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V6_500k' 'com.Eventyr.WS_retargeting_Android_CPI_abdoul_V6_2000k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_apps_embeddings_similarity' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_apps_embeddings_similarity' 'bloom_com.fiogonia.spades_USA_1d' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V5_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_Appgrowth_New_100k_12_10_2024' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_2000k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_100k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_30d' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'com.aaafun.watersort_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V5_500k' 'bloom_com.blackout.spades_USA_1d' 'com.block.juggle_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V5_500k' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_100k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_apps_embeddings_similarity' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_100k' 'com.aaaudi.wordmaker_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '02b00cd3-26bb-4012-a25d-4d9f79b42fe2;uuid is 'e2927e18-4c58-44dd-a001-8f442e87e8fc';bid_timestamp is '2025-01-01 2:46:21';device_id is '02b00cd3-26bb-4012-a25d-4d9f79b42fe2';biddate is '2025-01-01';country is 'USA';app is 'com.easybrain.number.puzzle.game';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'TRUE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 2.28716699999999;target_cpi is 1.49884546976505;campaign is 57661;creative_id is 229286;session_duration is 0 ;seller_name is 'easybrain';seller_id is 33;content_type is 'ie';bid_floor is 2.277167 ;min_floor is ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 2 ;time_since_impression is 40971653 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 0.56;prior_theme_impressions_count is 2;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2025-01-01 02:00:00+00:00';day_of_week is '2';os_version is 12;user_behavior_stats_in_past is '9 sessions in app 'and.lihuhu.tiletriple3d', 542 ad_requests with mean bid_floor 18.5, 1 impressions of adomain 'betrivers.com' with mean price 0.1, 1 impressions of adomain 'costco.com' with mean price 0.2, 1 impressions of adomain 'walmart.com' with mean price 0.0; 2 sessions in app 'com.bigcake.android.hexamerge', 54 ad_requests with mean bid_floor 7.2; 4 sessions in app 'com.bigcake.android.spidersolitaire', 51 ad_requests with mean bid_floor 16.5; 3 sessions in app 'com.bitmango.go.jewelsmagicmysterymatch3', 135 ad_requests with mean bid_floor 41.4; 3 sessions in app 'com.blackout.bubble', 648 ad_requests with mean bid_floor 13.3, 1 impressions of adomain 'bimbobakehouse.com' with mean price 0.2, 1 impressions of adomain 'drjohngkuna.com' with mean price 0.3, 15 impressions of adomain 'estemerwalt.com' with mean price 0.3, 7 impressions of adomain 'foxwoods.com' with mean price 1.0, 2 impressions of adomain 'google.com' with mean price 1.2, 5 impressions of adomain 'megafortuna.co' with mean price 0.0, 1 impressions of adomain 'meijer.com' with mean price 0.0, 1 impressions of adomain 'pathtopro.com' with mean price 0.5, 2 impressions of adomain 'ruizfoods.com' with mean price 0.5, 1 impressions of adomain 'sleepnumber.com' with mean price 0.2, 1 impressions of adomain 'tiktok.com' with mean price 1.2, 1 impressions of adomain 'tjx.com' with mean price 0.1, 1 impressions of adomain 'ukg.com' with mean price 0.0, 1 impressions of adomain 'visitma.com' with mean price 0.1, 1 impressions of adomain 'visitpa.com' with mean price 0.7, 1 impressions of adomain 'vyvgart.com' with mean price 0.2, 1 impressions of adomain 'www.learnings.ai' with mean price 0.0; 3 sessions in app 'com.blackout.match3', 57 ad_requests with mean bid_floor 1.5, 1 impressions of adomain 'betrivers.com' with mean price 0.1; 23 sessions in app 'com.block.juggle', 144 ad_requests with mean bid_floor 24.3; 18 sessions in app 'com.bubbleshooter.bubblepopstar', 499 ad_requests with mean bid_floor 12.1, 8 impressions of adomain 'amazon.com' with mean price 0.5, 1 impressions of adomain 'getsunmed.com' with mean price 0.9, 3 impressions of adomain 'sourpatchkids.com' with mean price 0.5, 1 impressions of adomain 'walgreens.com' with mean price 0.8; 31 sessions in app 'com.easybrain.number.puzzle.game', 11545 ad_requests with mean bid_floor 25.8, 3 impressions of adomain 'amazon.com' with mean price 0.4, 1 impressions of adomain 'beiersdorf.com' with mean price 0.5, 3 impressions of adomain 'depend.com' with mean price 0.1, 1 impressions of adomain 'discovery.com' with mean price 0.3, 1 impressions of adomain 'eliquis.bmscustomerconnect.com' with mean price 0.3, 2 impressions of adomain 'everydaywinner.net' with mean price 2.0, 2 impressions of adomain 'foxwoods.com' with mean price 1.0, 1 impressions of adomain 'goodnes.com' with mean price 0.8, 1 impressions of adomain 'hulu.com' with mean price 1.1, 1 impressions of adomain 'ihealthlabs.com' with mean price 4.7, 1 impressions of adomain 'ihi.org' with mean price 6.3, 1 impressions of adomain 'jazzpharma.com' with mean price 0.2, 1 impressions of adomain 'kellanova.com' with mean price 0.4, 3 impressions of adomain 'kitchenaid.com' with mean price 0.1, 3 impressions of adomain 'libtayo.com' with mean price 0.3, 1 impressions of adomain 'nationalgeographic.org' with mean price 4.5, 3 impressions of adomain 'no7beauty.com' with mean price 0.6, 1 impressions of adomain 'nutribullet.com' with mean price 0.2, 2 impressions of adomain 'paypal.com' with mean price 0.7, 1 impressions of adomain 'prilosecotc.com' with mean price 5.2, 2 impressions of adomain 'samplesbuddy.com' with mean price 1.9, 2 clicks of adomain 'samplesbuddy.com', 6 impressions of adomain 'samsung.com' with mean price 0.3, 2 impressions of adomain 'shoppersvoice.com' with mean price 0.2, 1 impressions of adomain 'speedway.com' with mean price 0.7, 1 impressions of adomain 'spider.gurugame.ai' with mean price 1.4, 1 clicks of adomain 'surveoo.com', 1 impressions of adomain 'surveoo.com' with mean price 1.5, 1 impressions of adomain 'takeda.com' with mean price 11.3, 1 impressions of adomain 'vicks.com' with mean price 0.4, 1 impressions of adomain 'vistio.io' with mean price 1.6, 1 impressions of adomain 'vitastudio.ai' with mean price 1.4, 4 impressions of adomain 'walgreens.com' with mean price 0.3, 1 impressions of adomain 'walmart.com' with mean price 0.1, 3 impressions of adomain 'weismarkets.com' with mean price 0.2; 2 sessions in app 'com.fbig.words', 44 ad_requests with mean bid_floor 40.1; 1 sessions in app 'com.gamovation.tileclub', 25 ad_requests with mean bid_floor 3.2; 1 sessions in app 'com.homa.free.solitaire.card.game', 1 ad_requests with mean bid_floor 5.2; 8 sessions in app 'com.inspiredsquare.jupiter', 1674 ad_requests with mean bid_floor 4.0, 76 impressions of adomain 'adidas.com' with mean price 0.0, 18 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'betrivers.com' with mean price 0.0, 6 impressions of adomain 'coca-cola.com' with mean price 0.2, 1 impressions of adomain 'consumable.com' with mean price 0.0, 1 impressions of adomain 'discovery.com' with mean price 0.4, 2 impressions of adomain 'fetchrewards.com' with mean price 0.0, 2 impressions of adomain 'gardenoflife.com' with mean price 0.3, 1 impressions of adomain 'hachettebookgroup.com' with mean price 0.1, 1 impressions of adomain 'implus.com' with mean price 0.3, 4 impressions of adomain 'nestleusa.com' with mean price 0.3, 1 impressions of adomain 'newpub.co/spades' with mean price 4.4, 1 impressions of adomain 'paramountplus.com' with mean price 0.6, 1 impressions of adomain 'peacocktv.com' with mean price 0.0, 1 impressions of adomain 'pluto.tv' with mean price 0.0, 2 impressions of adomain 'poise.com' with mean price 0.2, 1 impressions of adomain 'priceline.com' with mean price 0.0, 1 impressions of adomain 'purina.com' with mean price 0.2, 1 impressions of adomain 'saksfifthavenue.com' with mean price 0.0, 1 impressions of adomain 'samsung.com' with mean price 0.1, 1 impressions of adomain 'temu.com' with mean price 0.1, 1 impressions of adomain 'textnow.com' with mean price 0.0, 1 impressions of adomain 'tikipets.com' with mean price 0.2, 1 impressions of adomain 'tiogadowns.com' with mean price 0.6; 4 sessions in app 'com.mobilityware.BubbleShooter', 218 ad_requests with mean bid_floor 8.3, 3 impressions of adomain 'amazon.com' with mean price 0.5, 1 impressions of adomain 'discovery.com' with mean price 0.3, 1 impressions of adomain 'estemerwalt.com' with mean price 0.4, 1 impressions of adomain 'eyleahd.com' with mean price 0.9, 4 impressions of adomain 'fiverr.com' with mean price 6.3, 2 impressions of adomain 'tiktok.com' with mean price 2.8; 13 sessions in app 'com.mobilityware.CastleSolitaire', 179 ad_requests with mean bid_floor 14.1, 1 impressions of adomain 'belt-law.com' with mean price 0.8, 6 impressions of adomain 'betrivers.com' with mean price 0.1, 1 impressions of adomain 'cetaphil.com' with mean price 4.9, 2 impressions of adomain 'eliquis.bmscustomerconnect.com' with mean price 0.1, 1 impressions of adomain 'goodrx.com' with mean price 5.0, 1 impressions of adomain 'henkel-northamerica.com' with mean price 0.1, 1 impressions of adomain 'instagram.com' with mean price 0.1, 1 impressions of adomain 'jigsawscapes.com' with mean price 0.1, 1 impressions of adomain 'kellanova.com' with mean price 0.1, 2 impressions of adomain 'learnings.ai' with mean price 0.1, 1 impressions of adomain 'marriott.com' with mean price 4.6, 1 impressions of adomain 'mccormick.com' with mean price 0.3, 1 impressions of adomain 'paramount.com' with mean price 0.6, 5 impressions of adomain 'powerstop.com' with mean price 0.1, 1 impressions of adomain 'ruizfoods.com' with mean price 0.1, 2 impressions of adomain 'samsung.com' with mean price 0.3, 1 impressions of adomain 'sliding.toys' with mean price 0.3, 1 impressions of adomain 'verizonwireless.com' with mean price 0.1; 2 sessions in app 'com.mobirix.mahjongking2', 7 ad_requests with mean bid_floor 7.1; 4 sessions in app 'com.numbergames.linked2248.tile.numberpuzzle2048', 87 ad_requests with mean bid_floor 5.6, 1 impressions of adomain 'amazon.com' with mean price 0.2, 1 impressions of adomain 'cunninghamstauring.com' with mean price 0.5, 1 impressions of adomain 'fetchrewards.com' with mean price 0.0, 1 impressions of adomain 'hystlerunn.com' with mean price 0.0, 1 impressions of adomain 'jigsawscapes.com' with mean price 0.0, 1 impressions of adomain 'megafortuna.co' with mean price 0.0, 1 impressions of adomain 'playtika.com' with mean price 0.1, 1 impressions of adomain 'temu.com' with mean price 0.1; 2 sessions in app 'com.peoplefun.wordcross', 12 ad_requests with mean bid_floor 5.4; 3 sessions in app 'com.puzzle1studio.go.jewelsmagicmysterymatch3', 12 ad_requests with mean bid_floor 10.0; 5 sessions in app 'com.puzzlegame.match.jewels.adventure', 116 ad_requests with mean bid_floor 5.2; 8 sessions in app 'com.solitaire.blast.puzzle', 65 ad_requests with mean bid_floor 1.5; 2 sessions in app 'com.soulcompany.bubbleshooter.relaxing', 47 ad_requests with mean bid_floor 17.0; 9 sessions in app 'com.tripledot.tile.blossom', 126 ad_requests with mean bid_floor 7.5, 5 impressions of adomain 'adidas.com' with mean price 0.0, 1 impressions of adomain 'admile.com' with mean price 0.3, 1 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'barstoolsportsbook.com' with mean price 0.4, 1 impressions of adomain 'beiersdorf.com' with mean price 0.5, 2 impressions of adomain 'implus.com' with mean price 0.4, 1 impressions of adomain 'johnson.edu' with mean price 5.7, 1 impressions of adomain 'mccormick.com' with mean price 0.3, 1 impressions of adomain 'mondelezinternational.com' with mean price 0.5, 1 impressions of adomain 'murdochs.com' with mean price 0.7, 2 impressions of adomain 'no7beauty.com' with mean price 0.7, 1 impressions of adomain 'pa.betrivers.com' with mean price 0.7, 1 impressions of adomain 'tiogadowns.com' with mean price 0.4, 2 impressions of adomain 'vicks.com' with mean price 0.5; 7 sessions in app 'com.tripledot.triple.tile.match.pair.game.three.master.object', 217 ad_requests with mean bid_floor 13.7, 53 impressions of adomain 'adidas.com' with mean price 0.0, 1 impressions of adomain 'amazon.com' with mean price 0.4, 1 impressions of adomain 'bathandbodyworks.com' with mean price 0.0, 5 impressions of adomain 'betrivers.com' with mean price 0.1, 4 impressions of adomain 'cocacola.com' with mean price 0.0, 5 impressions of adomain 'consumable.com' with mean price 0.0, 1 impressions of adomain 'cummins.com' with mean price 0.0, 1 impressions of adomain 'depend.com' with mean price 0.2, 8 impressions of adomain 'disneyplus.com' with mean price 0.0, 1 impressions of adomain 'emotii.ai' with mean price 0.0, 1 impressions of adomain 'foxwoods.com' with mean price 0.5, 1 impressions of adomain 'goldbond.com' with mean price 0.4, 1 impressions of adomain 'hoffman-dev.com' with mean price 0.1, 3 impressions of adomain 'honda.com' with mean price 0.6, 1 impressions of adomain 'instacart.com' with mean price 0.0, 2 impressions of adomain 'jigsawscapes.com' with mean price 0.0, 1 impressions of adomain 'learnings.ai' with mean price 0.0, 14 impressions of adomain 'linkedin.com' with mean price 0.0, 1 impressions of adomain 'magairports.com' with mean price 0.0, 1 impressions of adomain 'mars.com' with mean price 0.0, 1 impressions of adomain 'one1brands.com' with mean price 0.0, 1 impressions of adomain 'paramountplus.com' with mean price 0.2, 1 impressions of adomain 'poconomountains.com' with mean price 0.6, 1 impressions of adomain 'priceline.com' with mean price 0.0, 2 impressions of adomain 'regeneron.com' with mean price 2.0, 1 impressions of adomain 'royalcanin.com' with mean price 0.0, 4 impressions of adomain 'saksfifthavenue.com' with mean price 0.0, 2 impressions of adomain 'samsung.com' with mean price 0.0, 2 impressions of adomain 'simplebro.co' with mean price 0.1, 1 impressions of adomain 'skenmove.com' with mean price 0.1, 2 impressions of adomain 'soundofprofound.com' with mean price 0.1, 2 impressions of adomain 'starbucks.com' with mean price 0.0, 1 impressions of adomain 'time.com' with mean price 0.0, 3 impressions of adomain 'tjx.com' with mean price 0.0, 1 impressions of adomain 'vangproperties.com' with mean price 0.1, 1 impressions of adomain 'vitastudio.ai' with mean price 0.0, 1 impressions of adomain 'vlkarchitects.com' with mean price 0.2, 1 impressions of adomain 'wkkellogg.com' with mean price 0.1, 2 impressions of adomain 'xifaxan.com' with mean price 0.4; 2 sessions in app 'com.vitastudio.mahjong', 45 ad_requests with mean bid_floor 44.4, 1 impressions of adomain 'geisinger.org' with mean price 0.3, 2 impressions of adomain 'paxlovid.com' with mean price 0.8, 1 impressions of adomain 'samsung.com' with mean price 0.3, 1 impressions of adomain 'tripledotstudios.com' with mean price 0.1, 1 impressions of adomain 'zillow.com' with mean price 0.2; 2 sessions in app 'com.vitastudio.spider', 43 ad_requests with mean bid_floor 20.2, 2 impressions of adomain 'alignprobiotics.com' with mean price 0.3, 1 impressions of adomain 'amazon.com' with mean price 0.0, 1 impressions of adomain 'audible.com' with mean price 0.0, 1 impressions of adomain 'cinfin.com' with mean price 0.1, 1 impressions of adomain 'cleanenergyfuels.com' with mean price 0.1, 1 impressions of adomain 'crumblcookies.com' with mean price 0.1, 1 impressions of adomain 'grammarly.com' with mean price 0.1, 2 impressions of adomain 'huggies.com' with mean price 0.1, 1 impressions of adomain 'nurserysupplies.com' with mean price 0.3, 1 impressions of adomain 'nutramaxlabs.com' with mean price 0.2, 1 impressions of adomain 'operationsmile.org' with mean price 0.1, 1 impressions of adomain 'pacificoaks.edu' with mean price 0.1, 1 impressions of adomain 'play.moheganpacasino.com' with mean price 0.0, 1 impressions of adomain 'riunite.com' with mean price 0.1, 1 impressions of adomain 'sfdbrands.com' with mean price 0.1, 1 impressions of adomain 'vicks.com' with mean price 0.3, 1 impressions of adomain 'zillow.com' with mean price 0.3; 23 sessions in app 'freecell.solitaire.free.cardgame.king.spades.klondike.no.ads.pro.patience', 340 ad_requests with mean bid_floor 9.5, 2 impressions of adomain 'amazon.com' with mean price 1.2, 1 impressions of adomain 'bimbousa.com' with mean price 0.8; 4 sessions in app 'games.spearmint.sevendots', 108 ad_requests with mean bid_floor 2.4, 2 impressions of adomain 'adidas.com' with mean price 0.0, 1 impressions of adomain 'admile.com' with mean price 0.3, 1 impressions of adomain 'adobe.com' with mean price 0.1, 14 impressions of adomain 'amazon.com' with mean price 0.5, 9 impressions of adomain 'ashleyfurniture.com' with mean price 0.2, 1 impressions of adomain 'coca-cola.com' with mean price 0.2, 1 impressions of adomain 'depend.com' with mean price 0.1, 1 impressions of adomain 'disneyplus.com' with mean price 0.1, 1 impressions of adomain 'ehy.com' with mean price 0.0, 5 impressions of adomain 'espn.com' with mean price 0.8, 2 impressions of adomain 'flixchatter.net' with mean price 0.3, 1 impressions of adomain 'galderma.com' with mean price 0.2, 1 impressions of adomain 'getsunmed.com' with mean price 0.8, 1 impressions of adomain 'iheart.com' with mean price 0.1, 1 impressions of adomain 'implus.com' with mean price 0.1, 1 impressions of adomain 'jcpenny.com' with mean price 0.0, 2 impressions of adomain 'learnings.ai' with mean price 0.0, 1 impressions of adomain 'lubriderm.com' with mean price 0.2, 1 impressions of adomain 'michaeljfox.org' with mean price 1.9, 1 impressions of adomain 'nestleusa.com' with mean price 0.2, 1 impressions of adomain 'numerator.com' with mean price 0.0, 1 impressions of adomain 'nutrafol.com' with mean price 0.4, 1 impressions of adomain 'nutribullet.com' with mean price 0.1, 1 impressions of adomain 'oakevergames.com' with mean price 0.0, 2 impressions of adomain 'pa.gov' with mean price 0.2, 1 impressions of adomain 'podcast.com' with mean price 0.1, 2 impressions of adomain 'poise.com' with mean price 0.1, 5 impressions of adomain 'prestigebrands.com' with mean price 0.1, 1 impressions of adomain 'rejoyn.com' with mean price 0.7, 1 impressions of adomain 'samsung.com' with mean price 0.2, 1 impressions of adomain 'supportjimmylai.com' with mean price 0.6, 1 impressions of adomain 'tempursealy.com' with mean price 0.1, 2 impressions of adomain 'tiogadowns.com' with mean price 0.7, 2 impressions of adomain 'toyota.com' with mean price 0.4, 1 impressions of adomain 'whoop.com' with mean price 0.2; 1 sessions in app 'in.playsimple.tripcross', 1 ad_requests with mean bid_floor 4.9; 2 sessions in app 'in.playsimple.triple.tile.matchgame.pair.three.puzzle.object.royale', 142 ad_requests with mean bid_floor 19.9; 5 sessions in app 'in.playsimple.wordtrip', 14 ad_requests with mean bid_floor 37.2; 3 sessions in app 'od_16146', 0 ad_requests with mean bid_floor 0.0; 27 sessions in app 'onet.tile.match.puzzle.android', 935 ad_requests with mean bid_floor 10.0, 1 impressions of adomain 'estemerwalt.com' with mean price 0.2, 3 impressions of adomain 'luzerne.edu' with mean price 0.2, 8 impressions of adomain 'regeneron.com' with mean price 2.3, 1 impressions of adomain 'schiffvitamins.com' with mean price 0.4, 1 impressions of adomain 'vitastudio.ai' with mean price 0.0; 38 sessions in app 'wood.block.crush.adventure.puzzle.games', 440 ad_requests with mean bid_floor 44.4';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 11381;channel is 'USA/I/bidmachine/com.easybrain.number.puzzle.game/True/33';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.215696116843316;partition is 1796;segments is ['com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'bloom_com.easybrain.number.puzzle.game_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_20GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.redcell.goldandgoblins_Android_CPA(Rewarded_1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'bloom_com.fiogonia.spades_USA_7d' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.block.juggle_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'and.lihuhu.findmatch_Android_CPI(cc_ad_ltv_72h_android)_abdoul_V5_MMP_100k_11_10_2024' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_mmp_light_V6_2000k' 'bloom_com.easybrain.number.puzzle.game_USA_7d' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.aaaudi.wordmaker_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_mmp_light_V6_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V3_100k' 'bloom_com.fiogonia.spades_USA_1d' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_500k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_30GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_40GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.koolgames.bubblepopper_Android_CPA(dc_8level_end_befored8)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'and.lihuhu.findmatch_apps_embeddings_similarity' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'bloom_com.easybrain.number.puzzle.game_USA_1d' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_30GameCompleted_BeforeD8)_abdoul_V3_100k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_mmp_light_V6_500k' 'bloom_com.easybrain.number.puzzle.game_USA_95' 'bloom_com.easybrain.number.puzzle.game_USA_30d' 'com.block.juggle_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_V5_2000k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.pixel.art.coloring.color.number_Android_CPA(m_pics_finished_5)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_mmp_light_V6_500k' 'and.lihuhu.findmatch_Android_CPA(cc_ad_ltv_72h_android)_abdoul_V5_MMP_100k_11_10_2024' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_15GameCompleted_BeforeD8)_abdoul_V3_500k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '4114e3d9-37df-430d-a251-55831b8a7960;uuid is 'beb6caa8-610a-4063-b77b-ce362441ade5';bid_timestamp is '2024-12-27 10:17:03';device_id is '4114e3d9-37df-430d-a251-55831b8a7960';biddate is '2024-12-27';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'applovin';raw_price is 10.2648390457034;target_cpi is 1.2;campaign is 57718;creative_id is 228773;session_duration is 93 ;seller_name is 'Applovin SSP';seller_id is 117;content_type is 'vi';bid_floor is 0.0212 ;min_floor is 0.0212 ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 7 ;time_since_impression is 451988 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 0.41;prior_theme_impressions_count is 7;prior_tag_clicks_count is 5 ;time_since_click is '451981';hour is '2024-12-27 10:00:00+00:00';day_of_week is '4';os_version is 13;user_behavior_stats_in_past is '1 sessions in app 'com.JacobVanHaag.ColorMatch', 3 ad_requests with mean bid_floor 5.2; 3 sessions in app 'com.anode.pushtrain', 125 ad_requests with mean bid_floor 16.1; 81 sessions in app 'com.blackout.spades', 32814 ad_requests with mean bid_floor 25.2, 76 impressions of adomain 'amazon.com' with mean price 0.3, 5 impressions of adomain 'arbys.com' with mean price 0.3, 5 impressions of adomain 'aussiebubs.com' with mean price 0.3, 7 impressions of adomain 'auto.everquote.com' with mean price 0.2, 1 impressions of adomain 'baleaf.com' with mean price 0.2, 1 impressions of adomain 'belkin.com' with mean price 0.3, 8 impressions of adomain 'brother-usa.com' with mean price 0.3, 20 impressions of adomain 'capvaxive.com' with mean price 0.3, 2 impressions of adomain 'checkout51.com' with mean price 0.2, 1 impressions of adomain 'chooseyou.com' with mean price 0.7, 1 impressions of adomain 'claritin.com' with mean price 0.4, 1 impressions of adomain 'clorox.com' with mean price 0.2, 5 impressions of adomain 'colgate.com' with mean price 0.3, 1 impressions of adomain 'corporate.exxonmobil.com' with mean price 0.2, 2 impressions of adomain 'cslplasma.com' with mean price 0.7, 1 impressions of adomain 'cyberpowersystems.com' with mean price 0.4, 2 impressions of adomain 'dairyqueen.com' with mean price 0.3, 14 impressions of adomain 'depend.com' with mean price 0.2, 1 impressions of adomain 'disney.com' with mean price 0.3, 37 impressions of adomain 'disneyplus.com' with mean price 0.3, 1 impressions of adomain 'fashionangels.com' with mean price 0.3, 1 impressions of adomain 'fleetfarm.com' with mean price 0.6, 1 impressions of adomain 'glennbrothers.com' with mean price 0.2, 2 impressions of adomain 'gorillatough.com' with mean price 0.2, 2 impressions of adomain 'hillspet.com' with mean price 0.2, 2 impressions of adomain 'kay.com' with mean price 0.4, 1 impressions of adomain 'kelloggs.com' with mean price 1.1, 2 impressions of adomain 'liquid-iv.com' with mean price 0.3, 1 impressions of adomain 'lumineuxhealth.com' with mean price 0.2, 1 impressions of adomain 'malik-concrete.com' with mean price 0.2, 1 impressions of adomain 'marcus.com' with mean price 0.1, 7 impressions of adomain 'mcdonalds.com' with mean price 0.2, 10 impressions of adomain 'meijer.com' with mean price 0.2, 3 impressions of adomain 'mobilesafetytech.com' with mean price 0.4, 7 impressions of adomain 'myeventscenter.com' with mean price 0.4, 1 impressions of adomain 'newpub.co' with mean price 2.5, 15 impressions of adomain 'newpub.co/spades' with mean price 3.0, 3 impressions of adomain 'nordicnaturals.com' with mean price 0.3, 6 impressions of adomain 'nutrafol.com' with mean price 0.3, 1 impressions of adomain 'olly.com' with mean price 0.3, 1 impressions of adomain 'oneaday.com' with mean price 0.2, 1 impressions of adomain 'openroadlending.com' with mean price 0.3, 1 impressions of adomain 'orgain.com' with mean price 0.2, 6 impressions of adomain 'ozempic.com' with mean price 1.7, 6 impressions of adomain 'paramountplus.com' with mean price 0.4, 3 impressions of adomain 'peacocktv.com' with mean price 0.5, 3 impressions of adomain 'pepsico.com' with mean price 0.4, 4 impressions of adomain 'samhsa.gov' with mean price 1.2, 5 impressions of adomain 'samsung.com' with mean price 1.3, 5 impressions of adomain 'santanderus.com' with mean price 0.2, 1 impressions of adomain 'sleepnumber.com' with mean price 0.2, 2 impressions of adomain 'starbucks.com' with mean price 0.3, 1 impressions of adomain 'starkist.com' with mean price 0.4, 2 impressions of adomain 'synergyhomecare.com' with mean price 0.3, 2 impressions of adomain 'temu.com' with mean price 6.5, 3 impressions of adomain 'tiktok.com' with mean price 1.8, 2 impressions of adomain 'unitedcenter.com' with mean price 0.4, 5 impressions of adomain 'vytalogy.com' with mean price 0.3, 2 impressions of adomain 'wellsfargo.com' with mean price 0.2, 4 impressions of adomain 'wkkellogg.com' with mean price 0.2; 2 sessions in app 'com.crazylabs.fashion.squad', 22 ad_requests with mean bid_floor 148.3; 1 sessions in app 'com.fiogonia.spades', 1 ad_requests with mean bid_floor 1.4; 2 sessions in app 'com.gameSky.ktvHotel', 12 ad_requests with mean bid_floor 5.2; 2 sessions in app 'com.picture.elimination.cutepets', 43 ad_requests with mean bid_floor 5.2; 1 sessions in app 'com.qiyou.water.sort.color.puzzle', 5 ad_requests with mean bid_floor 0.0; 70 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 4341 ad_requests with mean bid_floor 13.1, 1 impressions of adomain 'glowessentialsco.com' with mean price 3.4, 1 impressions of adomain 'intuit.com' with mean price 4.9, 2 clicks of adomain 'medicarereliefnow.online', 2 impressions of adomain 'medicarereliefnow.online' with mean price 4.3, 2 clicks of adomain 'newpub.co', 2 impressions of adomain 'newpub.co' with mean price 5.8, 16 clicks of adomain 'newpub.co/spades', 16 impressions of adomain 'newpub.co/spades' with mean price 4.3, 3 impressions of adomain 'oakevergames.com' with mean price 3.5, 1 clicks of adomain 'redecor.com', 3 impressions of adomain 'redecor.com' with mean price 3.1, 1 clicks of adomain 'snapchat.com', 1 impressions of adomain 'snapchat.com' with mean price 3.1; 1 sessions in app 'com.tripledot.solitaire', 2 ad_requests with mean bid_floor 2.4; 1 sessions in app 'com.tripledot.woodoku', 6 ad_requests with mean bid_floor 4.6; 30 sessions in app 'find.difference.spot.differences.hidden.puzzle.games.free', 574 ad_requests with mean bid_floor 9.6, 58 impressions of adomain 'amazon.com' with mean price 0.4, 1 impressions of adomain 'arbys.com' with mean price 1.1, 1 impressions of adomain 'astrazeneca.com' with mean price 0.2, 1 impressions of adomain 'auto.everquote.com' with mean price 0.2, 1 impressions of adomain 'bidease.com_101931' with mean price 0.3, 4 impressions of adomain 'brother-usa.com' with mean price 0.2, 1 impressions of adomain 'claritin.com' with mean price 0.2, 1 impressions of adomain 'colgate.com' with mean price 0.2, 2 impressions of adomain 'cslplasma.com' with mean price 1.1, 1 impressions of adomain 'depend.com' with mean price 0.2, 3 impressions of adomain 'google.com' with mean price 0.2, 3 impressions of adomain 'hillspet.com' with mean price 0.4, 1 impressions of adomain 'huggies.com' with mean price 0.2, 1 impressions of adomain 'hy-vee.com' with mean price 0.2, 1 impressions of adomain 'kleenex.com' with mean price 0.3, 3 impressions of adomain 'meijer.com' with mean price 1.2, 3 impressions of adomain 'mercantilebk.com' with mean price 0.3, 6 impressions of adomain 'mondelezinternational.com' with mean price 0.4, 1 impressions of adomain 'nutrafol.com' with mean price 0.5, 1 impressions of adomain 'playsimple.in' with mean price 0.1, 11 impressions of adomain 'prettylitter.com' with mean price 0.5, 1 impressions of adomain 'pull-ups.com' with mean price 0.2, 1 impressions of adomain 'republicoftea.com' with mean price 0.2, 1 impressions of adomain 'santanderus.com' with mean price 0.2, 2 impressions of adomain 'scooterscoffee.com' with mean price 0.2, 1 impressions of adomain 'scottbrand.com' with mean price 0.6, 1 impressions of adomain 'spark.adobe.com' with mean price 0.8, 1 impressions of adomain 'twiningsusa.com' with mean price 0.2, 1 impressions of adomain 'ubykotex.com' with mean price 0.2, 1 impressions of adomain 'ultimahealth.com' with mean price 0.2; 1 sessions in app 'in.playsimple.wordsearch', 1 ad_requests with mean bid_floor 15.6; 6 sessions in app 'in.playsimple.wordtrip', 11 ad_requests with mean bid_floor 16.6';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 125;channel is 'USA/V/applovin/com.spades.solitaire.online.plus.offline.free.card.games/False/117';time_since_click_in_hours is 126;fast_imp_12h is 1;fast_click_2h is 1;rnd is 0.786034234399699;partition is 2389;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_MMP_Light_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V6_2000k' 'com.scopely.monopolygo_Android_CPI_social_casino_install_abdoul_500k_01_14_2024' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_30d' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'loppipoppi.numbermatch_retargeting_Android_CPA(104)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_100k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'ce5e8c1a-0d85-43d9-becf-d9f671fb2695;uuid is '54472be6-0ea3-4df9-8ded-404223e2e733';bid_timestamp is '2025-02-06 11:36:23';device_id is 'ce5e8c1a-0d85-43d9-becf-d9f671fb2695';biddate is '2025-02-06';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 6.26518971471692;target_cpi is 1.16808467924974;campaign is 58290;creative_id is 229286;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'i';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 4 ;time_since_impression is 87260 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1.19;prior_theme_impressions_count is 4;prior_tag_clicks_count is 4 ;time_since_click is '304222';hour is '2025-02-06 11:00:00+00:00';day_of_week is '3';os_version is 14;user_behavior_stats_in_past is '1 sessions in app 'a2013e004ffe32104e0cf3159ab5e1bb', 0 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.baf.connectballs', 1 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.bigcake.android.bubbledaily', 5 ad_requests with mean bid_floor 15.5; 2 sessions in app 'com.bngame.app.woodblock', 28 ad_requests with mean bid_floor 72.1; 1 sessions in app 'com.cat.life.sim', 8 ad_requests with mean bid_floor 5.2; 1 sessions in app 'com.fiogonia.spades', 2 ad_requests with mean bid_floor 8.6; 1 sessions in app 'com.higame.par.bubble.tea', 7 ad_requests with mean bid_floor 9.1; 5 sessions in app 'com.kayac.ball_run', 274 ad_requests with mean bid_floor 0.5, 2 impressions of adomain 'galderma.com' with mean price 1.1, 1 impressions of adomain 'moroccanoil.com' with mean price 1.0, 1 impressions of adomain 'neutrogena.com' with mean price 0.5, 3 impressions of adomain 'niveausa.com' with mean price 0.7; 452 sessions in app 'com.metropcs.metrozone', 3163 ad_requests with mean bid_floor 91.3; 133 sessions in app 'com.mobilityware.Spades', 23396 ad_requests with mean bid_floor 11.1, 6 clicks of adomain '5252slot.com', 13 impressions of adomain '5252slot.com' with mean price 0.9, 1 clicks of adomain 'aip288-florify.web.app', 1 impressions of adomain 'aip288-florify.web.app' with mean price 1.6, 1 impressions of adomain 'amazon.com' with mean price 0.8, 12 impressions of adomain 'applebees.com' with mean price 1.9, 1 impressions of adomain 'best5autoinsurance.com' with mean price 1.3, 2 clicks of adomain 'bibliaconsigo.com', 2 impressions of adomain 'bibliaconsigo.com' with mean price 0.9, 3 clicks of adomain 'callapp.com', 3 impressions of adomain 'callapp.com' with mean price 0.8, 3 impressions of adomain 'chardonnaypartners.com' with mean price 1.5, 2 clicks of adomain 'chardonnaypartners.com', 86 impressions of adomain 'chime.com' with mean price 2.4, 53 clicks of adomain 'chime.com', 1 impressions of adomain 'classicslot777.com' with mean price 0.3, 1 impressions of adomain 'com.quiz.talent.machine' with mean price 0.8, 1 clicks of adomain 'consumertestconnect.com', 4 impressions of adomain 'consumertestconnect.com' with mean price 1.0, 1 impressions of adomain 'creditkarma.com' with mean price 0.9, 1 impressions of adomain 'doc-hosting.flycricket.io' with mean price 1.0, 1 impressions of adomain 'ee.mobadbid.com' with mean price 0.9, 1 clicks of adomain 'ee.mobadbid.com', 4 impressions of adomain 'ehy.com' with mean price 1.4, 48 impressions of adomain 'fiverr.com' with mean price 1.3, 1 clicks of adomain 'fiverr.com', 2 impressions of adomain 'gopuff.com' with mean price 0.7, 6 impressions of adomain 'healthwellnessjournal.com' with mean price 1.7, 1 impressions of adomain 'jackpocket.com' with mean price 1.1, 1 impressions of adomain 'jackpota.com' with mean price 0.7, 5 impressions of adomain 'janssenschizophreniainjections.com' with mean price 0.9, 1 impressions of adomain 'jorisson.com' with mean price 0.9, 2 impressions of adomain 'king.com' with mean price 11.0, 2 clicks of adomain 'king.com', 4 impressions of adomain 'lyft.com' with mean price 0.9, 2 clicks of adomain 'lyft.com', 1 clicks of adomain 'marriott.com', 5 impressions of adomain 'marriott.com' with mean price 1.0, 1 impressions of adomain 'mars.com' with mean price 0.8, 2 impressions of adomain 'mdmexclusives.com' with mean price 1.4, 5 clicks of adomain 'mintegral.com', 7 impressions of adomain 'mintegral.com' with mean price 0.8, 1 impressions of adomain 'nike.com' with mean price 0.9, 1 clicks of adomain 'nike.com', 3 impressions of adomain 'nissanusa.com' with mean price 1.7, 3 impressions of adomain 'norton.com' with mean price 1.1, 2 impressions of adomain 'ny.gov' with mean price 1.1, 2 impressions of adomain 'nyserda.ny.gov' with mean price 2.7, 1 impressions of adomain 'olay.com' with mean price 0.8, 1 impressions of adomain 'oldspice.com' with mean price 1.1, 2 impressions of adomain 'oliveandjune.com' with mean price 0.6, 13 impressions of adomain 'order.auntieannes.com' with mean price 4.5, 2 impressions of adomain 'paxlovid.com' with mean price 1.3, 1 clicks of adomain 'petco.com', 3 impressions of adomain 'petco.com' with mean price 2.4, 1 impressions of adomain 'phonesto.deviceclean.duty.com' with mean price 0.8, 3 impressions of adomain 'playabowls.com' with mean price 1.5, 7 impressions of adomain 'pluto.tv' with mean price 1.8, 3 impressions of adomain 'rei.com' with mean price 1.3, 39 impressions of adomain 'rivian.com' with mean price 2.2, 6 clicks of adomain 'rivian.com', 5 impressions of adomain 'rrpartners.com' with mean price 1.9, 1 clicks of adomain 'rrpartners.com', 1 impressions of adomain 'samhsa.gov' with mean price 3.8, 5 impressions of adomain 'samsung.com' with mean price 1.4, 1 impressions of adomain 'scratchstakes.com' with mean price 0.9, 1 clicks of adomain 'snap.com', 2 impressions of adomain 'snap.com' with mean price 1.5, 3 clicks of adomain 'snapchat.com', 5 impressions of adomain 'snapchat.com' with mean price 1.1, 12 impressions of adomain 'squareup.com' with mean price 1.0, 10 clicks of adomain 'squareup.com', 1 impressions of adomain 'stellaartois.com' with mean price 1.2, 1 impressions of adomain 'super-savings-online.com' with mean price 0.9, 1 impressions of adomain 'talkingtomandfriends.com' with mean price 0.8, 3 clicks of adomain 'tc0d5d25e.app-ads-txt.com', 3 impressions of adomain 'tc0d5d25e.app-ads-txt.com' with mean price 0.6, 1 impressions of adomain 'technify.vn' with mean price 1.4, 1 clicks of adomain 'technify.vn', 4 impressions of adomain 'temu.com' with mean price 1.4, 7 clicks of adomain 'termsfeed.com', 8 impressions of adomain 'termsfeed.com' with mean price 1.0, 1 impressions of adomain 'textnow.com' with mean price 0.8, 1 clicks of adomain 'textnow.com', 1 impressions of adomain 'thepointsguy.com' with mean price 0.8, 5 impressions of adomain 'toyota.com' with mean price 7.2, 10 impressions of adomain 'tubitv.com' with mean price 1.0, 9 clicks of adomain 'tubitv.com', 3 impressions of adomain 'ubykotex.com' with mean price 0.9, 1 impressions of adomain 'ultomirishcp.com' with mean price 6.8, 4 impressions of adomain 'windcreek.com' with mean price 1.8, 1 impressions of adomain 'www.vioc.com' with mean price 3.9, 1 clicks of adomain 'www.vioc.com', 4 impressions of adomain 'xifaxan.com' with mean price 2.9, 1 impressions of adomain 'xolair.com' with mean price 0.4; 1 sessions in app 'com.mobilityware.solitaire', 63 ad_requests with mean bid_floor 12.5, 4 impressions of adomain 'bk.com' with mean price 0.3; 2 sessions in app 'com.newnormalgames.phonecasediy', 9 ad_requests with mean bid_floor 21.1; 2 sessions in app 'com.northerncoldgames.popsiclestack', 65 ad_requests with mean bid_floor 0.8, 1 impressions of adomain 'haleon.com' with mean price 0.5, 1 impressions of adomain 'roblox.com' with mean price 0.3, 1 impressions of adomain 'talkingtomandfriends.com' with mean price 0.3; 3 sessions in app 'com.peoplefun.wordcross', 10 ad_requests with mean bid_floor 7.2; 2 sessions in app 'com.playgendary.creamaster', 17 ad_requests with mean bid_floor 7.9, 1 impressions of adomain 'niveausa.com' with mean price 0.5; 2 sessions in app 'com.rioo.runnersubway', 4 ad_requests with mean bid_floor 5.2; 2 sessions in app 'com.sh.fidget.toys.mini.relaxing.antistress.games', 14 ad_requests with mean bid_floor 3.3; 45 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 4102 ad_requests with mean bid_floor 13.9, 7 clicks of adomain 'newpub.co', 6 impressions of adomain 'newpub.co' with mean price 6.1, 1 clicks of adomain 'newpub.co/spades', 1 impressions of adomain 'newpub.co/spades' with mean price 6.9, 2 clicks of adomain 'textnow.com', 2 impressions of adomain 'textnow.com' with mean price 2.9, 3 impressions of adomain 'tiktok.com' with mean price 3.3, 1 clicks of adomain 'tubitv.com', 1 impressions of adomain 'tubitv.com' with mean price 3.1; 1 sessions in app 'com.tripledot.solitaire', 8 ad_requests with mean bid_floor 2.1; 7 sessions in app 'com.tripledot.woodoku', 44 ad_requests with mean bid_floor 4.3; 1 sessions in app 'com.weaver.app.prod', 13 ad_requests with mean bid_floor 22.3; 1 sessions in app 'easy.sudoku.puzzle.solver.free', 2 ad_requests with mean bid_floor 3.7; 5 sessions in app 'in.playsimple.wordtrip', 50 ad_requests with mean bid_floor 11.2; 2 sessions in app 'loppipoppi.dominoes', 26 ad_requests with mean bid_floor 9.8';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 24;channel is 'USA/I/bidmachine/com.spades.solitaire.online.plus.offline.free.card.games/False/482';time_since_click_in_hours is 85;fast_imp_12h is 1;fast_click_2h is 1;rnd is 0.0830200300292101;partition is 3554;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.spades_Android_competitors_BM_305k_30_01_2025' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'bloom_com.fiogonia.spades_USA_7d' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'HDIP_iOS_USA_Cellular_100_users_LITE' 'bloom_com.fiogonia.spades_USA_1d' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_30GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_competitors_BM_450k_29_01_2025' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'HDIP_iOS_USA_200_users_LITE' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'HDIP_USA_Bidmachine_custom_50_users_LITE_2025_01_30' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '673a26b0-126f-4c11-a4bd-82f280514137;uuid is '6a99c57b-efc7-4da0-a6d9-f7d52933e2e0';bid_timestamp is '2025-01-06 16:23:57';device_id is '673a26b0-126f-4c11-a4bd-82f280514137';biddate is '2025-01-06';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 7.19388544559478;target_cpi is 0.8;campaign is 57766;creative_id is 228773;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'vie';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 30.916667;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 41 ;time_since_impression is 265582 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 0.46;prior_theme_impressions_count is 41;prior_tag_clicks_count is 9 ;time_since_click is '265575';hour is '2025-01-06 16:00:00+00:00';day_of_week is '0';os_version is 13;user_behavior_stats_in_past is '1 sessions in app 'com.BurnerGamesMvt.TavernTycoonIdlerv', 138 ad_requests with mean bid_floor 20.9; 1 sessions in app 'com.barkaoui.culinary.quest', 121 ad_requests with mean bid_floor 17.4; 1 sessions in app 'com.belkatechnologies.clockmaker', 1 ad_requests with mean bid_floor 18.2; 1 sessions in app 'com.boombitgames.Dartsy', 22 ad_requests with mean bid_floor 344.9; 3 sessions in app 'com.colobolo.chainball', 83 ad_requests with mean bid_floor 1.7; 2 sessions in app 'com.fiogonia.dominoes', 16 ad_requests with mean bid_floor 4.1; 1 sessions in app 'com.gamovation.tileclub', 2 ad_requests with mean bid_floor 6.5; 5 sessions in app 'com.kiaora.dominoes', 736 ad_requests with mean bid_floor 46.3; 64 sessions in app 'com.mobilityware.CrazyEights', 5881 ad_requests with mean bid_floor 40.2, 4 impressions of adomain '3m.com' with mean price 0.4, 1 clicks of adomain '9snail.com', 9 impressions of adomain '9snail.com' with mean price 0.3, 1 impressions of adomain 'addyi.com' with mean price 0.1, 2 impressions of adomain 'adobe.com' with mean price 0.1, 1 impressions of adomain 'alignprobiotics.com' with mean price 2.3, 1 impressions of adomain 'alvandigroup.com' with mean price 0.8, 95 impressions of adomain 'amazon.com' with mean price 0.1, 1 impressions of adomain 'azurgames.com' with mean price 3.5, 3 impressions of adomain 'bazookacandybrandsinternational.com' with mean price 0.1, 4 impressions of adomain 'beiersdorf.com' with mean price 0.4, 1 impressions of adomain 'bidease.com' with mean price 0.1, 1 impressions of adomain 'bissell.com' with mean price 0.1, 1 impressions of adomain 'carnival.com' with mean price 0.1, 2 impressions of adomain 'chumbacasino.com' with mean price 0.1, 3 impressions of adomain 'churchdwight.com' with mean price 0.1, 1 clicks of adomain 'crazylabs.com', 1 impressions of adomain 'crazylabs.com' with mean price 3.2, 1 impressions of adomain 'crest.com' with mean price 0.5, 4 impressions of adomain 'depend.com' with mean price 0.1, 4 impressions of adomain 'dickssportinggoods.com' with mean price 0.1, 11 impressions of adomain 'disneyplus.com' with mean price 0.1, 8 impressions of adomain 'dollargeneral.com' with mean price 0.2, 5 impressions of adomain 'electrolit.com' with mean price 0.2, 17 impressions of adomain 'elfcosmetics.com' with mean price 0.1, 1 impressions of adomain 'exmox.com' with mean price 0.1, 1 impressions of adomain 'freecash.com' with mean price 0.1, 1 clicks of adomain 'goodjobgames.com', 6 impressions of adomain 'goodjobgames.com' with mean price 0.9, 2 clicks of adomain 'handscape.com.cn', 2 impressions of adomain 'handscape.com.cn' with mean price 4.9, 2 impressions of adomain 'helloned.com' with mean price 0.1, 1 impressions of adomain 'hplconsultingltd.com' with mean price 0.1, 1 impressions of adomain 'huggies.com' with mean price 0.1, 4 impressions of adomain 'icangotocollege.com' with mean price 0.7, 1 impressions of adomain 'internationalpaper.com' with mean price 0.1, 14 impressions of adomain 'intuit.com' with mean price 0.1, 2 impressions of adomain 'kindsnacks.com' with mean price 0.4, 3 impressions of adomain 'king.com' with mean price 0.1, 1 impressions of adomain 'livenationentertainment.com' with mean price 0.1, 1 impressions of adomain 'lobstermaniaslots.com' with mean price 3.3, 1 impressions of adomain 'lowes.com' with mean price 0.1, 1 impressions of adomain 'mcafee.com' with mean price 0.1, 2 impressions of adomain 'mhitpoker.com' with mean price 6.9, 1 clicks of adomain 'mhitpoker.com', 5 impressions of adomain 'motorcitygmc.com' with mean price 1.9, 1 clicks of adomain 'neowiz.com', 2 impressions of adomain 'neowiz.com' with mean price 7.8, 1 impressions of adomain 'newpub.co' with mean price 0.1, 1 impressions of adomain 'nutrafol.com' with mean price 0.1, 4 impressions of adomain 'openbank.us' with mean price 0.1, 1 impressions of adomain 'paramount.com' with mean price 1.5, 1 impressions of adomain 'pepto-bismol.com' with mean price 0.6, 3 impressions of adomain 'pharmavite.com' with mean price 0.1, 1 clicks of adomain 'piscess.top', 1 impressions of adomain 'piscess.top' with mean price 4.2, 2 impressions of adomain 'pluto.tv' with mean price 0.1, 1 impressions of adomain 'renewalbyandersen.com' with mean price 0.3, 1 impressions of adomain 'rovio.com' with mean price 0.1, 10 impressions of adomain 'samsung.com' with mean price 0.4, 2 impressions of adomain 'santanderus.com' with mean price 0.1, 2 impressions of adomain 'sherwin-williams.com' with mean price 0.1, 2 impressions of adomain 'slotomania.com' with mean price 3.9, 1 clicks of adomain 'slotomania.com', 4 impressions of adomain 'springfield-armory.com' with mean price 0.8, 12 impressions of adomain 'subaru.com' with mean price 0.1, 3 impressions of adomain 'talkingtomandfriends.com' with mean price 0.1, 1 impressions of adomain 'tech.pokergaga.net' with mean price 3.3, 5 impressions of adomain 'temu.com' with mean price 0.1, 2 impressions of adomain 'tesoroviejo.com' with mean price 0.2, 1 impressions of adomain 'textnow.com' with mean price 0.1, 3 impressions of adomain 'tiktok.com' with mean price 1.6, 1 impressions of adomain 'toshiba.com' with mean price 7.6, 4 impressions of adomain 'tripsoft.io' with mean price 6.5, 3 clicks of adomain 'tripsoft.io', 2 impressions of adomain 'useactive.com' with mean price 0.9, 2 impressions of adomain 'walgreens.com' with mean price 0.7, 1 impressions of adomain 'wkkellogg.com' with mean price 0.1, 2 impressions of adomain 'wooga.com' with mean price 0.1; 17 sessions in app 'com.n3twork.tetris', 401 ad_requests with mean bid_floor 0.6; 11 sessions in app 'com.pirate.life', 287 ad_requests with mean bid_floor 36.1; 3 sessions in app 'com.qs.pool', 3 ad_requests with mean bid_floor 5.9; 45 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 1348 ad_requests with mean bid_floor 14.7, 1 impressions of adomain 'motorcitygmc.com' with mean price 1.8, 1 clicks of adomain 'newpub.co', 1 impressions of adomain 'newpub.co' with mean price 10.1, 7 clicks of adomain 'newpub.co/spades', 7 impressions of adomain 'newpub.co/spades' with mean price 7.5, 1 impressions of adomain 'peppermint-lips.com' with mean price 9.0, 1 impressions of adomain 'welloflife.com' with mean price 7.9; 1 sessions in app 'com.sunstorm.reiningmaster3dnew', 4 ad_requests with mean bid_floor 5.9; 14 sessions in app 'com.tripledot.blackjack', 337 ad_requests with mean bid_floor 175.7; 2 sessions in app 'com.tripledot.woodoku', 6 ad_requests with mean bid_floor 3.5; 24 sessions in app 'io.supercent.downhill', 551 ad_requests with mean bid_floor 14.6; 41 sessions in app 'kjv.bible.kingjamesbible', 122 ad_requests with mean bid_floor 0.2; 2 sessions in app 'mahjong.free.games', 11 ad_requests with mean bid_floor 52.0; 68 sessions in app 'solitaire.klondike.patience.spider.freecell.card.free.daily', 1994 ad_requests with mean bid_floor 12.1, 42 impressions of adomain 'amazon.com' with mean price 0.7, 3 impressions of adomain 'bgfoods.com' with mean price 0.9, 2 impressions of adomain 'churchdwight.com' with mean price 0.9, 1 impressions of adomain 'cookedperfect.com' with mean price 0.8, 1 impressions of adomain 'freshexpress.com' with mean price 0.8, 5 impressions of adomain 'fresnobreakfasthouse.com' with mean price 0.5, 3 impressions of adomain 'google.com' with mean price 1.1, 2 impressions of adomain 'gourmetnut.com' with mean price 1.0, 1 impressions of adomain 'haleon.com' with mean price 0.5, 2 impressions of adomain 'jacksonfamilywines.com' with mean price 1.7, 4 impressions of adomain 'janssen.com' with mean price 1.2, 1 impressions of adomain 'kelloggs.com' with mean price 1.2, 8 impressions of adomain 'motorcitygmc.com' with mean price 2.6, 2 impressions of adomain 'myfitnesspal.com' with mean price 0.6, 2 impressions of adomain 'nordicnaturals.com' with mean price 1.3, 1 impressions of adomain 'premiervalleybank.com' with mean price 0.9, 1 impressions of adomain 'rogaine.com' with mean price 2.1, 5 impressions of adomain 'ruizfoods.com' with mean price 1.1, 1 impressions of adomain 'russellstover.com' with mean price 0.7, 3 impressions of adomain 'samsung.com' with mean price 0.7, 1 impressions of adomain 'sherwin-williams.com' with mean price 0.5, 1 impressions of adomain 'solocup.com' with mean price 1.0, 4 impressions of adomain 'springfield-armory.com' with mean price 1.0, 1 impressions of adomain 'suntory.com' with mean price 0.8, 2 impressions of adomain 'sweetlorens.com' with mean price 1.3, 2 impressions of adomain 'tremfya.com' with mean price 1.0, 3 impressions of adomain 'useactive.com' with mean price 3.0, 1 impressions of adomain 'walmart.com' with mean price 0.8';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 73;channel is 'USA/I/bidmachine/com.spades.solitaire.online.plus.offline.free.card.games/False/482';time_since_click_in_hours is 74;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.0654751214063035;partition is 1260;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spidersolitaire_Android_CPA(dc_25GameCompleted_BeforeD8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.ballytechnologies.quickhitslots_Android_CPI_install_abdoul_100k_08_20_2024' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_20GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2M_14_11_2024' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.hutchgames.formularacing_Android_CPI_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.redcell.goldandgoblins_Android_CPI_abdoul_V4_2000k' 'com.Eventyr.WS_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.hutchgames.formularacing_Android_CPI_abdoul_V3_500k' 'com.hutchgames.formularacing_Android_CPA(session)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_10)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_apps_embeddings_similarity' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'bloom_com.fiogonia.dominoes_USA_7d' 'com.newpubco.spidersolitaire_Android_CPA(dc_40GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.loppipoppi.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_2000k' 'com.hutchgames.formularacing_Android_CPA(session)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'loppipoppi.dominoes_Android_CPA_dc_8EndGame_BeforeD8_abdoul_100k_07_18_2024' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.redcell.goldandgoblins_Android_CPA(RV_start)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V3_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_25GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_30d' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.redcell.goldandgoblins_Android_CPA(RV_start)_abdoul_V4_500k' 'com.hutchgames.formularacing_Android_CPA(session)_abdoul_V3_500k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.redcell.goldandgoblins_Android_CPA(Tutorial)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_apps_embeddings_similarity' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_10GameCompleted_BeforeD8)_abdoul_V3_500k' 'bloom_com.fiogonia.dominoes_USA_1d' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_500k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'd0860ff0-7835-44f9-9b3a-6e9269746c16;uuid is 'af3792ca-8fd9-4723-a676-b44d56dbbe74';bid_timestamp is '2024-12-27 6:15:42';device_id is 'd0860ff0-7835-44f9-9b3a-6e9269746c16';biddate is '2024-12-27';country is 'USA';app is 'com.mobilityware.CrazyEights';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 14.09923;target_cpi is 2.34566996769024;campaign is 57661;creative_id is 229286;session_duration is 0 ;seller_name is 'Mobilityware SDK';seller_id is 192;content_type is 'ie';bid_floor is 14.08923 ;min_floor is ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 8 ;time_since_impression is 89983 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1.53;prior_theme_impressions_count is 8;prior_tag_clicks_count is 10 ;time_since_click is '89968';hour is '2024-12-27 06:00:00+00:00';day_of_week is '4';os_version is 12;user_behavior_stats_in_past is '21 sessions in app 'bible.trivia.quiz.question.answer.spelling.correct.knowledge.test.game', 225 ad_requests with mean bid_floor 4.6; 50 sessions in app 'bible.wordgame.words.connect.crossword.cookies', 3845 ad_requests with mean bid_floor 23.1, 1 impressions of adomain 'amazon.com' with mean price 0.8, 2 impressions of adomain 'apafdn.org' with mean price 0.6, 1 impressions of adomain 'astrazeneca.com' with mean price 1.6, 1 impressions of adomain 'centralmarket.com' with mean price 0.2, 1 impressions of adomain 'crumblcookies.com' with mean price 0.4, 2 impressions of adomain 'frederickwildman.com' with mean price 0.8, 1 clicks of adomain 'healthprimal.com', 2 impressions of adomain 'healthprimal.com' with mean price 9.3, 4 impressions of adomain 'hhs.gov' with mean price 0.8, 1 impressions of adomain 'jackinthebox.com' with mean price 0.5, 3 impressions of adomain 'jazzpharma.com' with mean price 1.2, 8 impressions of adomain 'jetblue.com' with mean price 0.2, 15 impressions of adomain 'mazdausa.com' with mean price 0.5, 4 impressions of adomain 'michaelkors.com' with mean price 5.4, 2 clicks of adomain 'michaelkors.com', 1 impressions of adomain 'newpub.co' with mean price 8.0, 1 clicks of adomain 'newpub.co/klondikesolitaire', 1 impressions of adomain 'newpub.co/klondikesolitaire' with mean price 14.2, 7 impressions of adomain 'nutramaxlabs.com' with mean price 0.4, 2 impressions of adomain 'nybakery.com' with mean price 0.7, 1 impressions of adomain 'oralb.com' with mean price 0.3, 2 impressions of adomain 'playsimple.in' with mean price 0.1, 3 impressions of adomain 'reyeslaw.com' with mean price 0.3, 1 impressions of adomain 'subaru.com' with mean price 0.4, 1 impressions of adomain 'takeda.com' with mean price 0.8, 1 impressions of adomain 'tezspire.com' with mean price 0.4, 2 impressions of adomain 'theratears.com' with mean price 0.6, 1 impressions of adomain 'tripledotstudios.com' with mean price 0.1, 1 impressions of adomain 'vicks.com' with mean price 0.5, 1 impressions of adomain 'walgreens.com' with mean price 0.9, 75 impressions of adomain 'walmart.com' with mean price 1.4, 1 clicks of adomain 'zimad.com', 10 impressions of adomain 'zimad.com' with mean price 7.3; 6 sessions in app 'classic.relax.happy.color.by.number.game', 33 ad_requests with mean bid_floor 5.2, 1 impressions of adomain 'ads.netapop.com' with mean price 0.6, 1 impressions of adomain 'metabolicmaintenance.com' with mean price 23.7, 1 impressions of adomain 'pentlyconger.com' with mean price 0.6; 3 sessions in app 'com.appsinnova.android.keepbooster', 10 ad_requests with mean bid_floor 5.1; 22 sessions in app 'com.bigcake.android.classicdominoes', 640 ad_requests with mean bid_floor 19.6, 1 impressions of adomain 'amazon.com' with mean price 0.6, 1 clicks of adomain 'learnings.ai', 2 impressions of adomain 'learnings.ai' with mean price 0.5, 3 clicks of adomain 'metabolicmaintenance.com', 5 impressions of adomain 'metabolicmaintenance.com' with mean price 47.5, 1 impressions of adomain 'sugarlandtownsquare.com' with mean price 0.9, 1 impressions of adomain 'totalsecurenetguard.com' with mean price 1.3; 8 sessions in app 'com.bigcake.android.spidersolitaire', 62 ad_requests with mean bid_floor 15.6; 18 sessions in app 'com.bigcake.jigsaw.puzzles', 165 ad_requests with mean bid_floor 14.2, 2 impressions of adomain 'amazon.com' with mean price 0.7, 1 impressions of adomain 'frostbank.com' with mean price 0.5, 1 impressions of adomain 'iheart.com' with mean price 2.6, 1 clicks of adomain 'metabolicmaintenance.com', 1 impressions of adomain 'metabolicmaintenance.com' with mean price 37.0, 1 impressions of adomain 'nubeqa-us.com' with mean price 2.1, 1 impressions of adomain 'ponant.com' with mean price 0.5, 1 impressions of adomain 'samsung.com' with mean price 2.0, 1 impressions of adomain 'texasclickitorticket.com' with mean price 1.8, 3 impressions of adomain 'zimad.com' with mean price 0.5; 4 sessions in app 'com.daily.bible.trivia.android', 77 ad_requests with mean bid_floor 8.4, 1 impressions of adomain 'amazon.com' with mean price 0.7; 2 sessions in app 'com.dg.turbonuke.bingo.quest.summer.garden', 34 ad_requests with mean bid_floor 35.9; 11 sessions in app 'com.econogames.wordsearch.gp', 161 ad_requests with mean bid_floor 2.1, 2 impressions of adomain 'frostbank.com' with mean price 0.4; 2 sessions in app 'com.fiogonia.spades', 2 ad_requests with mean bid_floor 11.5; 1 sessions in app 'com.greyfun.block.puzzle.sudoku', 7 ad_requests with mean bid_floor 8.4; 18 sessions in app 'com.intensedev.biblesolitaire.gp', 133 ad_requests with mean bid_floor 3.0; 1 sessions in app 'com.kidultlovin.royalsolitaire', 1 ad_requests with mean bid_floor 10.0; 10 sessions in app 'com.mintgames.christmascolor', 35 ad_requests with mean bid_floor 1.7; 4 sessions in app 'com.mintgames.fancyjigsaw', 26 ad_requests with mean bid_floor 7.9; 10 sessions in app 'com.mintgames.happyblackcolor', 79 ad_requests with mean bid_floor 10.8; 1 sessions in app 'com.mnogogames.triviascapes', 19 ad_requests with mean bid_floor 6.3; 27 sessions in app 'com.mobilityware.CrazyEights', 4827 ad_requests with mean bid_floor 21.6, 2 clicks of adomain '1000bulbs.com', 7 impressions of adomain '1000bulbs.com' with mean price 6.6, 1 impressions of adomain 'advanceamerica.net' with mean price 0.1, 18 impressions of adomain 'amazon.com' with mean price 0.1, 1 impressions of adomain 'astrazeneca.com' with mean price 4.2, 1 impressions of adomain 'audible.com' with mean price 0.1, 5 impressions of adomain 'bcm.edu' with mean price 0.3, 1 impressions of adomain 'beiersdorf.com' with mean price 0.3, 3 clicks of adomain 'bibliaconsigo.com', 10 impressions of adomain 'bibliaconsigo.com' with mean price 3.5, 3 impressions of adomain 'bidease.com' with mean price 0.1, 1 impressions of adomain 'cactus-bp.com' with mean price 4.0, 5 impressions of adomain 'chumbacasino.com' with mean price 0.1, 1 impressions of adomain 'depend.com' with mean price 0.1, 3 impressions of adomain 'dollargeneral.com' with mean price 0.3, 2 impressions of adomain 'eosfitness.com' with mean price 0.9, 1 impressions of adomain 'homes.com' with mean price 0.1, 10 impressions of adomain 'instacart.com' with mean price 0.1, 1 impressions of adomain 'kbhome.com' with mean price 0.9, 12 impressions of adomain 'learnings.ai' with mean price 0.1, 1 impressions of adomain 'livenationentertainment.com' with mean price 0.1, 10 clicks of adomain 'metabolicmaintenance.com', 22 impressions of adomain 'metabolicmaintenance.com' with mean price 15.9, 2 impressions of adomain 'michaelkors.com' with mean price 0.1, 7 clicks of adomain 'newpub.co/spades', 24 impressions of adomain 'newpub.co/spades' with mean price 8.8, 4 impressions of adomain 'nubeqa-us.com' with mean price 1.7, 2 impressions of adomain 'nybakery.com' with mean price 0.2, 3 impressions of adomain 'openbank.us' with mean price 0.1, 2 impressions of adomain 'pella.com' with mean price 0.2, 7 impressions of adomain 'pluto.tv' with mean price 0.1, 3 impressions of adomain 'responsibleexit.com' with mean price 0.2, 2 impressions of adomain 'roomstogo.com' with mean price 0.6, 1 impressions of adomain 'samsung.com' with mean price 0.6, 10 impressions of adomain 'subaru.com' with mean price 0.1, 1 impressions of adomain 'sugarlandtownsquare.com' with mean price 0.8, 1 impressions of adomain 'surveymonkey.com' with mean price 0.1, 1 impressions of adomain 'texascasa.org' with mean price 0.8, 2 impressions of adomain 'tiktok.com' with mean price 1.6, 6 impressions of adomain 'weather.com' with mean price 0.1, 1 impressions of adomain 'wkkellogg.com' with mean price 0.1, 1 impressions of adomain 'woundedwarriorproject.org' with mean price 0.3, 2 clicks of adomain 'y551ac2d.app-ads-txt.com', 3 impressions of adomain 'y551ac2d.app-ads-txt.com' with mean price 6.9, 10 impressions of adomain 'zencolor.app' with mean price 0.1, 14 impressions of adomain 'zimad.com' with mean price 0.4; 11 sessions in app 'com.mobilityware.GinRummySolitaire', 683 ad_requests with mean bid_floor 18.6, 1 clicks of adomain '1000bulbs.com', 1 impressions of adomain '1000bulbs.com' with mean price 4.3, 1 impressions of adomain 'bibliaconsigo.com' with mean price 0.1, 1 impressions of adomain 'learnings.ai' with mean price 0.1, 2 clicks of adomain 'metabolicmaintenance.com', 4 impressions of adomain 'metabolicmaintenance.com' with mean price 32.3, 5 clicks of adomain 'newpub.co/spades', 9 impressions of adomain 'newpub.co/spades' with mean price 21.3, 1 impressions of adomain 'samsung.com' with mean price 0.6; 1 sessions in app 'com.mystery.hidden.objects.find.clue.puzzle.games.free', 15 ad_requests with mean bid_floor 2.7; 81 sessions in app 'com.playvalve.spades', 27539 ad_requests with mean bid_floor 94.2, 5 impressions of adomain '1000bulbs.com' with mean price 8.7, 1 impressions of adomain 'admile.com' with mean price 0.4, 5 impressions of adomain 'ads.netapop.com' with mean price 0.5, 2 impressions of adomain 'afcurgentcare.com' with mean price 0.3, 5 impressions of adomain 'albertsons.com' with mean price 0.4, 22 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'arn.com' with mean price 0.6, 1 impressions of adomain 'castrol.com' with mean price 0.2, 1 impressions of adomain 'cslplasma.com' with mean price 1.1, 1 impressions of adomain 'discovery.com' with mean price 0.2, 3 impressions of adomain 'frostbank.com' with mean price 0.3, 1 impressions of adomain 'givebcm.org' with mean price 1.3, 1 impressions of adomain 'houstonmethodist.org' with mean price 1.6, 5 impressions of adomain 'intuit.com' with mean price 2.1, 1 impressions of adomain 'liquid-iv.com' with mean price 0.2, 1 impressions of adomain 'mccain.com' with mean price 0.5, 63 impressions of adomain 'metabolicmaintenance.com' with mean price 35.1, 15 clicks of adomain 'metabolicmaintenance.com', 4 impressions of adomain 'mobilesafetytech.com' with mean price 0.7, 2 impressions of adomain 'morganandco.com' with mean price 0.7, 1 impressions of adomain 'nutrafol.com' with mean price 0.2, 5 impressions of adomain 'pentlyconger.com' with mean price 0.5, 1 impressions of adomain 'plannedparenthood.org' with mean price 1.4, 6 impressions of adomain 'progressive.com' with mean price 0.3, 37 impressions of adomain 'roomstogo.com' with mean price 1.5, 1 impressions of adomain 'samsung.com' with mean price 0.3, 2 impressions of adomain 'tiktok.com' with mean price 1.3, 2 impressions of adomain 'totalsecurenetguard.com' with mean price 0.6, 1 impressions of adomain 'trk.bestofferconvert.com' with mean price 0.5, 4 impressions of adomain 'walgreens.com' with mean price 0.7, 1 impressions of adomain 'www.learnings.ai' with mean price 0.3, 1 impressions of adomain 'www.vitastudio.ai' with mean price 0.4, 1 clicks of adomain 'zimad.com', 7 impressions of adomain 'zimad.com' with mean price 0.7; 1 sessions in app 'com.solitaire.relax.classic.card.game', 8 ad_requests with mean bid_floor 36.0; 1 sessions in app 'com.staplegames.spades', 17 ad_requests with mean bid_floor 41.6; 2 sessions in app 'com.tripledot.blockbash', 28 ad_requests with mean bid_floor 8.9, 2 impressions of adomain 'adidas.com' with mean price 0.1, 1 impressions of adomain 'ads.netapop.com' with mean price 0.0, 1 impressions of adomain 'budlight.com' with mean price 0.4, 1 impressions of adomain 'carnival.com' with mean price 0.3, 1 impressions of adomain 'cash.app' with mean price 0.0, 1 impressions of adomain 'disneyplus.com' with mean price 0.0, 1 impressions of adomain 'enhertu.com' with mean price 2.2, 2 impressions of adomain 'frostbank.com' with mean price 0.2, 2 impressions of adomain 'goldbond.com' with mean price 0.2, 3 clicks of adomain 'hungrystudio.com/blocks', 3 impressions of adomain 'hungrystudio.com/blocks' with mean price 133.7, 2 impressions of adomain 'learnings.ai' with mean price 0.1, 21 impressions of adomain 'mccormick.com' with mean price 0.3, 2 impressions of adomain 'mondelezinternational.com' with mean price 0.3, 1 impressions of adomain 'pgpro.com' with mean price 0.3, 1 impressions of adomain 'playsimple.in' with mean price 0.1, 1 clicks of adomain 'pluto.tv', 1 impressions of adomain 'pluto.tv' with mean price 0.1, 1 impressions of adomain 'roblox.com' with mean price 0.0, 8 impressions of adomain 'roomstogo.com' with mean price 0.3, 1 clicks of adomain 'roomstogo.com', 1 impressions of adomain 'textnow.com' with mean price 0.0, 1 impressions of adomain 'tripledotstudios.com' with mean price 0.0, 1 impressions of adomain 'vitastudio.ai' with mean price 0.1, 1 impressions of adomain 'walmart.com' with mean price 0.5, 1 impressions of adomain 'weather.com' with mean price 0.1; 1 sessions in app 'com.tripledot.spades', 12 ad_requests with mean bid_floor 2.8; 1 sessions in app 'com.tripledot.woodoku', 1 ad_requests with mean bid_floor 2.8; 1 sessions in app 'com.vitastudio.solitaire', 1 ad_requests with mean bid_floor 10.2; 26 sessions in app 'com.yolo.hiddenobjects', 832 ad_requests with mean bid_floor 24.8, 1 impressions of adomain 'dollartree.com' with mean price 0.1, 1 impressions of adomain 'learnings.ai' with mean price 0.1, 1 impressions of adomain 'tiktok.com' with mean price 1.4, 1 impressions of adomain 'zencolor.app' with mean price 0.1, 7 impressions of adomain 'zimad.com' with mean price 0.6; 4 sessions in app 'in.playsimple.wordtrip', 14 ad_requests with mean bid_floor 14.8; 3 sessions in app 'kidultlovin.word.zen', 8 ad_requests with mean bid_floor 14.1; 3 sessions in app 'paint.by.number.pixel.art.coloring.drawing.puzzle', 122 ad_requests with mean bid_floor 7.4; 1 sessions in app 'solitaire.collection.klondike.card.games.free.game', 4 ad_requests with mean bid_floor 18.0; 45 sessions in app 'solitaire.spider.card.free.mania', 885 ad_requests with mean bid_floor 17.7, 1 impressions of adomain 'amazon.com' with mean price 0.4, 5 impressions of adomain 'contractpharma.com' with mean price 1.1, 1 impressions of adomain 'findthegoodlifeinnorthdakota.com' with mean price 0.7, 1 impressions of adomain 'givebcm.org' with mean price 1.2, 1 clicks of adomain 'metabolicmaintenance.com', 2 impressions of adomain 'metabolicmaintenance.com' with mean price 29.6, 3 impressions of adomain 'plasolutions.com' with mean price 1.1, 2 impressions of adomain 'roomstogo.com' with mean price 1.9, 3 impressions of adomain 'samsung.com' with mean price 3.0, 1 impressions of adomain 'stylewe.com' with mean price 24.9, 1 impressions of adomain 'wayfair.com' with mean price 1.4, 5 impressions of adomain 'zimad.com' with mean price 0.5';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 24;channel is 'USA/I/bidmachine/com.mobilityware.CrazyEights/False/192';time_since_click_in_hours is 25;fast_imp_12h is 3;fast_click_2h is 1;rnd is 0.56707895013106;partition is 118;segments is ['com.block.juggle_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_100k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V5_2000k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V6_2000k' 'embeddings_centroid_similarity_wordmakers_installs' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPA(client_ad_revenue)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_100k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'and.brainworks.nummatch_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_100k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(s_ad_revenue_to_af3)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_500k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'loppipoppi.yatzy_apps_embeddings_similarity' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_500k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_client_revenue)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_100k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V3_500k' 'com.block.juggle_Android_CPA(s_custom1_revenue)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_apps_embeddings_similarity' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_apps_embeddings_similarity' 'and.lihuhu.findmatch_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_500k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_100k' 'bloom_com.fiogonia.dominoes_USA_7d' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_100k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V5_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_100k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V6_2000k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.block.juggle_Android_CPA(s_custom7_revenue)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_Appgrowth_New_100k_12_10_2024' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_100k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'loppipoppi.dominoes_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.aaaudi.wordmaker_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V4_500k' 'com.aaaudi.wordmaker_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_100k' 'com.newpubco.spades_Android_CPI_abdoul_V4_100k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.partyup.blockjam_Android_CPA(purchase)_abdoul_V5_Appgrowth_New_100k_12_14_2024' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'com.aaafun.watersort_Android_CPI_abdoul_V6_2000k' 'com.block.juggle_Android_CPA(s_ad_revenue_to_af3)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_500k' 'com.block.juggle_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_100k' 'com.hutchgames.formularacing_Android_CPA(session)_abdoul_V3_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V4_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(s_ad_revenue_to_af3)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'and.lihuhu.findmatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V5_500k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_100k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_100k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_500k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_360)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_360)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPA(af_app_opened)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_100k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k' 'bloom_com.fiogonia.dominoes_USA_1d' 'com.newpubco.spidersolitaire_Android_CPA(dc_15GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '218c350a-6075-4aa5-8802-e8f1264bfe50;uuid is 'b0d7824b-a588-4889-bc32-4a03c87104da';bid_timestamp is '2025-01-17 23:22:08';device_id is '218c350a-6075-4aa5-8802-e8f1264bfe50';biddate is '2025-01-17';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '43e044771964a045282738def7125086';display_manager is 'unity sdk';raw_price is 14.9999999999999;target_cpi is 3.71999999999999;campaign is 58056;creative_id is 228965;session_duration is 0 ;seller_name is 'Unity SSP';seller_id is 113;content_type is 'vi';bid_floor is 3.1906 ;min_floor is 3.1906 ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 10 ;time_since_impression is 261207 ;learning is 0 ;creative_theme is 'rightangles';user_coefficient is 1;prior_theme_impressions_count is 10;prior_tag_clicks_count is 4 ;time_since_click is '293609';hour is '2025-01-17 23:00:00+00:00';day_of_week is '4';os_version is 12;user_behavior_stats_in_past is '1 sessions in app 'car.line.race', 4 ad_requests with mean bid_floor 3.9; 153 sessions in app 'com.blackout.spades', 166066 ad_requests with mean bid_floor 26.0, 1 impressions of adomain '2cancer.com' with mean price 0.6, 2 impressions of adomain 'afcurgentcare.com' with mean price 0.3, 1 clicks of adomain 'amazon.com', 99 impressions of adomain 'amazon.com' with mean price 0.7, 1 impressions of adomain 'amerisbank.com' with mean price 0.4, 3 impressions of adomain 'api.org' with mean price 0.2, 1 impressions of adomain 'best5autoinsurance.com' with mean price 2.0, 3 impressions of adomain 'bigbuckspawntn.com' with mean price 0.4, 1 impressions of adomain 'bose.com' with mean price 0.2, 1 impressions of adomain 'bumble.com' with mean price 2.3, 5 impressions of adomain 'campbells.com' with mean price 0.3, 2 impressions of adomain 'candycrushsaga.com' with mean price 2.0, 4 impressions of adomain 'central.com' with mean price 3.8, 3 clicks of adomain 'central.com', 2 impressions of adomain 'clorox.com' with mean price 0.3, 3 impressions of adomain 'coach.com' with mean price 4.5, 2 clicks of adomain 'coach.com', 1 impressions of adomain 'coastportland.com' with mean price 2.8, 1 impressions of adomain 'colgate.com' with mean price 0.2, 5 impressions of adomain 'covergirl.com' with mean price 0.2, 4 impressions of adomain 'depend.com' with mean price 0.2, 1 impressions of adomain 'designhouse.design' with mean price 1.0, 1 impressions of adomain 'disney.com' with mean price 0.2, 3 impressions of adomain 'disneyplus.com' with mean price 0.4, 1 impressions of adomain 'doxontoyota.com' with mean price 0.2, 1 impressions of adomain 'ensure.com' with mean price 0.3, 1 impressions of adomain 'exploreasheville.com' with mean price 0.3, 8 impressions of adomain 'galderma.com' with mean price 0.2, 1 impressions of adomain 'getrocketbook.com' with mean price 0.2, 1 impressions of adomain 'gsk.com' with mean price 0.2, 3 impressions of adomain 'healthwellnessjournal.com' with mean price 2.0, 1 impressions of adomain 'hillspet.com' with mean price 0.5, 3 impressions of adomain 'hyundaiusa.com' with mean price 0.9, 2 clicks of adomain 'kobayashi.com', 8 impressions of adomain 'kobayashi.com' with mean price 3.0, 7 impressions of adomain 'la-z-boy.com' with mean price 0.3, 1 clicks of adomain 'liquid-iv.com', 4 impressions of adomain 'liquid-iv.com' with mean price 2.4, 1 impressions of adomain 'livenation.com' with mean price 0.3, 1 impressions of adomain 'magairports.com' with mean price 0.3, 1 impressions of adomain 'mattel.com' with mean price 0.2, 1 impressions of adomain 'mikmak.tv' with mean price 1.1, 1 impressions of adomain 'miller-motte.edu' with mean price 0.6, 1 impressions of adomain 'mobilesafetytech.com' with mean price 0.2, 1 clicks of adomain 'mobilityware.com/spider', 2 impressions of adomain 'mobilityware.com/spider' with mean price 2.2, 1 clicks of adomain 'monsterenergy.com', 6 impressions of adomain 'monsterenergy.com' with mean price 2.6, 1 impressions of adomain 'montevallo.edu' with mean price 0.3, 4 impressions of adomain 'montgomeryal.gov' with mean price 0.3, 4 impressions of adomain 'morganandco.com' with mean price 0.7, 1 impressions of adomain 'neilmed.com' with mean price 0.2, 8 clicks of adomain 'newpub.co', 8 impressions of adomain 'newpub.co' with mean price 2.4, 9 clicks of adomain 'newpub.co/spades', 9 impressions of adomain 'newpub.co/spades' with mean price 3.1, 3 impressions of adomain 'nianticlabs.com' with mean price 2.9, 1 clicks of adomain 'nianticlabs.com', 1 impressions of adomain 'nordvpn.com' with mean price 0.2, 4 impressions of adomain 'nutrafol.com' with mean price 0.3, 4 impressions of adomain 'nutramaxlabs.com' with mean price 0.3, 3 impressions of adomain 'nyxcosmetics.com' with mean price 0.2, 3 impressions of adomain 'orgain.com' with mean price 0.3, 2 impressions of adomain 'paramountplus.com' with mean price 0.2, 5 impressions of adomain 'peachyairportparking.com' with mean price 0.3, 2 impressions of adomain 'peacocktv.com' with mean price 0.3, 1 impressions of adomain 'penguinrandomhouse.com' with mean price 0.2, 1 impressions of adomain 'pepsico.com' with mean price 0.3, 7 impressions of adomain 'philips.com' with mean price 1.0, 1 impressions of adomain 'postconsumerbrands.com' with mean price 0.2, 4 impressions of adomain 'powerfortomorrow.org' with mean price 0.8, 5 impressions of adomain 'progressive.com' with mean price 0.2, 2 impressions of adomain 'proof-advertising.com' with mean price 0.3, 1 impressions of adomain 'pulsz.com' with mean price 0.3, 5 clicks of adomain 'pureflix.com', 16 impressions of adomain 'pureflix.com' with mean price 3.3, 1 clicks of adomain 'pvh.com', 5 impressions of adomain 'pvh.com' with mean price 2.7, 5 impressions of adomain 'samhsa.gov' with mean price 2.3, 5 impressions of adomain 'samsung.com' with mean price 0.8, 3 impressions of adomain 'schwarzkopf.com' with mean price 0.2, 1 impressions of adomain 'siriusxm.com' with mean price 0.2, 5 impressions of adomain 'sleepnumber.com' with mean price 0.2, 3 impressions of adomain 'sling.com' with mean price 0.3, 3 impressions of adomain 'smuckers.com' with mean price 2.5, 2 clicks of adomain 'smuckers.com', 1 impressions of adomain 'speedway.com' with mean price 0.5, 1 impressions of adomain 'speelead.com' with mean price 2.5, 1 clicks of adomain 'speelead.com', 1 impressions of adomain 'starz.com' with mean price 0.5, 1 impressions of adomain 'taylorelectricalinc.com' with mean price 0.4, 1 impressions of adomain 'thedisneybundle.com' with mean price 0.3, 1 impressions of adomain 'tiktok.com' with mean price 2.0, 6 impressions of adomain 'toyotaoftacoma.com' with mean price 0.2, 1 impressions of adomain 'ulta.com' with mean price 0.2, 10 impressions of adomain 'umassglobal.edu' with mean price 0.4, 7 impressions of adomain 'unicycive.com' with mean price 0.3, 20 impressions of adomain 'valleybuickgmc.com' with mean price 0.3, 3 impressions of adomain 'vitamix.com' with mean price 0.2, 2 impressions of adomain 'webmd.com' with mean price 0.4, 4 impressions of adomain 'wellsfargo.com' with mean price 0.3, 4 impressions of adomain 'wkkellogg.com' with mean price 0.2, 1 impressions of adomain 'wurl.com' with mean price 0.7; 1 sessions in app 'com.blackout.word', 65 ad_requests with mean bid_floor 0.2; 1 sessions in app 'com.block.game.jigsaw.puzzles', 2 ad_requests with mean bid_floor 7.4; 60 sessions in app 'com.easybrain.backgammon.board.games', 17695 ad_requests with mean bid_floor 10.9, 66 impressions of adomain 'adidas.com' with mean price 0.1, 1 impressions of adomain 'alabamacu.com' with mean price 0.3, 1 impressions of adomain 'alabamapower.com' with mean price 0.6, 1 impressions of adomain 'alignprobiotics.com' with mean price 1.7, 1 impressions of adomain 'alliancepharmaceuticals.com' with mean price 0.1, 23 impressions of adomain 'amazon.com' with mean price 0.1, 1 impressions of adomain 'amcplus.com' with mean price 0.1, 1 impressions of adomain 'aspercreme.com' with mean price 0.1, 8 impressions of adomain 'att.com' with mean price 0.4, 2 impressions of adomain 'autodealsnearyou.com' with mean price 0.2, 2 impressions of adomain 'baptistfirst.org' with mean price 3.5, 13 impressions of adomain 'beiersdorf.com' with mean price 0.4, 1 impressions of adomain 'brukinsa.com' with mean price 0.2, 2 impressions of adomain 'carnival.com' with mean price 0.2, 11 impressions of adomain 'chevrolet.com' with mean price 0.3, 5 impressions of adomain 'chickensaladchick.com' with mean price 0.3, 2 impressions of adomain 'clorox.com' with mean price 1.4, 3 impressions of adomain 'coca-cola.com' with mean price 0.6, 1 impressions of adomain 'coca-colacompany.com' with mean price 2.0, 1 impressions of adomain 'connectionsacademy.com' with mean price 6.8, 6 impressions of adomain 'coolray.com' with mean price 0.2, 2 impressions of adomain 'covergirl.com' with mean price 0.2, 1 impressions of adomain 'crumblcookies.com' with mean price 0.1, 1 impressions of adomain 'cyberpowersystems.com' with mean price 0.1, 1 impressions of adomain 'deepindiankitchen.com' with mean price 2.3, 14 impressions of adomain 'depend.com' with mean price 0.2, 3 impressions of adomain 'disneyplus.com' with mean price 0.1, 24 impressions of adomain 'dollargeneral.com' with mean price 0.2, 2 impressions of adomain 'dulcolax.com' with mean price 0.1, 5 impressions of adomain 'duracell.com' with mean price 0.2, 7 impressions of adomain 'eliquis.bmscustomerconnect.com' with mean price 0.2, 3 impressions of adomain 'evrysdi.com' with mean price 0.1, 1 impressions of adomain 'flixchatter.net' with mean price 0.1, 2 impressions of adomain 'freemanwebb.com' with mean price 0.6, 1 impressions of adomain 'gillette.com' with mean price 0.5, 1 impressions of adomain 'giovanniranausa.com' with mean price 0.4, 30 impressions of adomain 'goldbond.com' with mean price 0.2, 7 impressions of adomain 'goodnes.com' with mean price 0.7, 3 impressions of adomain 'goodnites.com' with mean price 0.2, 1 impressions of adomain 'google.com' with mean price 0.1, 1 impressions of adomain 'hhs.gov' with mean price 0.1, 1 impressions of adomain 'high5casino.com' with mean price 0.5, 1 impressions of adomain 'hillspet.com' with mean price 0.1, 1 impressions of adomain 'homeinstead.com' with mean price 0.2, 26 impressions of adomain 'huggies.com' with mean price 0.1, 1 impressions of adomain 'hyundaiusa.com' with mean price 1.1, 2 impressions of adomain 'ingrezza.com' with mean price 0.1, 2 impressions of adomain 'instagram.com' with mean price 0.3, 3 impressions of adomain 'izervay.com' with mean price 0.1, 2 impressions of adomain 'janssen.com' with mean price 1.2, 1 impressions of adomain 'jnj.com' with mean price 0.4, 1 impressions of adomain 'kao.com' with mean price 0.5, 3 impressions of adomain 'kelloggs.com' with mean price 0.9, 2 impressions of adomain 'kingfishergrooming.com' with mean price 0.6, 2 impressions of adomain 'la-z-boy.com' with mean price 0.1, 1 impressions of adomain 'lacteol.com' with mean price 0.1, 3 impressions of adomain 'libtayo.com' with mean price 0.2, 1 impressions of adomain 'liquiddeath.com' with mean price 0.3, 1 impressions of adomain 'livenationentertainment.com' with mean price 0.2, 2 impressions of adomain 'lumryz.com' with mean price 0.1, 3 impressions of adomain 'marcos.com' with mean price 0.7, 2 impressions of adomain 'mccormick.com' with mean price 0.3, 3 impressions of adomain 'metabolicmaintenance.com' with mean price 1.5, 1 impressions of adomain 'mondelezinternational.com' with mean price 0.2, 1 impressions of adomain 'mymax.com' with mean price 0.2, 2 impressions of adomain 'nationalgeographic.org' with mean price 6.4, 2 impressions of adomain 'navy.com' with mean price 0.2, 2 impressions of adomain 'nestle-watersna.com' with mean price 1.5, 1 impressions of adomain 'newchapter.com' with mean price 0.2, 2 impressions of adomain 'newpub.co/spades' with mean price 2.3, 1 clicks of adomain 'newpub.co/spades', 1 impressions of adomain 'nowfoods.com' with mean price 0.1, 4 impressions of adomain 'nurtec.com' with mean price 0.5, 1 clicks of adomain 'nutramaxlabs.com', 4 impressions of adomain 'nutramaxlabs.com' with mean price 1.9, 1 impressions of adomain 'nyxcosmetics.com' with mean price 0.1, 1 impressions of adomain 'olay.com' with mean price 0.4, 1 impressions of adomain 'oneaday.com' with mean price 0.1, 1 impressions of adomain 'operationsmile.org' with mean price 0.2, 1 impressions of adomain 'orgain.com' with mean price 0.4, 1 impressions of adomain 'orgovyx.com' with mean price 0.1, 4 impressions of adomain 'paxlovid.com' with mean price 0.2, 5 impressions of adomain 'paypal.com' with mean price 3.1, 2 impressions of adomain 'pepsico.com' with mean price 0.2, 19 impressions of adomain 'pfizer.com' with mean price 0.4, 1 impressions of adomain 'pgpro.com' with mean price 0.4, 10 impressions of adomain 'poise.com' with mean price 0.2, 3 impressions of adomain 'polivy.com' with mean price 0.2, 6 impressions of adomain 'powerfortomorrow.org' with mean price 0.7, 1 impressions of adomain 'prilosecotc.com' with mean price 0.3, 6 impressions of adomain 'progressive.com' with mean price 0.2, 1 impressions of adomain 'progressivecommercial.com' with mean price 0.1, 1 impressions of adomain 'psaom.com' with mean price 0.1, 5 impressions of adomain 'pull-ups.com' with mean price 0.2, 10 impressions of adomain 'riviana.com' with mean price 4.1, 2 impressions of adomain 'russellcares.com' with mean price 0.2, 12 impressions of adomain 'samsung.com' with mean price 0.4, 1 impressions of adomain 'saucony.com' with mean price 0.1, 5 impressions of adomain 'scottbrand.com' with mean price 0.2, 1 impressions of adomain 'sony.com' with mean price 0.1, 2 impressions of adomain 'speedway.com' with mean price 0.5, 1 impressions of adomain 'stadiumtoyota.com' with mean price 0.6, 1 impressions of adomain 'standardheatingandairconditioning.com' with mean price 0.2, 1 impressions of adomain 'starbucks.com' with mean price 0.1, 4 impressions of adomain 'tastytrade.com' with mean price 0.2, 5 impressions of adomain 'textnow.com' with mean price 1.3, 1 clicks of adomain 'textnow.com', 1 impressions of adomain 'thesimplygoodfoodscompany.com' with mean price 0.2, 1 impressions of adomain 'thomsonreuters.com' with mean price 0.1, 1 impressions of adomain 'tjx.com' with mean price 0.1, 1 impressions of adomain 'towerloan.com' with mean price 0.6, 3 impressions of adomain 'tremfya.com' with mean price 4.0, 1 impressions of adomain 'trigreenequipment.com' with mean price 0.2, 2 impressions of adomain 'truecitrus.com' with mean price 0.7, 2 impressions of adomain 'ulta.com' with mean price 0.2, 2 impressions of adomain 'us.gsk.com' with mean price 0.1, 2 impressions of adomain 'vicks.com' with mean price 0.4, 1 impressions of adomain 'visitcentralflorida.org' with mean price 0.2, 1 impressions of adomain 'visitorlando.com' with mean price 0.1, 3 impressions of adomain 'vitamix.com' with mean price 0.1, 1 impressions of adomain 'vynemedical.com' with mean price 1.7, 2 impressions of adomain 'walgreens.com' with mean price 0.7, 15 impressions of adomain 'walmart.com' with mean price 2.3, 5 impressions of adomain 'whatisshingles.com' with mean price 0.1, 3 impressions of adomain 'windcreek.com' with mean price 0.3, 2 impressions of adomain 'wkkellogg.com' with mean price 0.2, 1 impressions of adomain 'wurl.com' with mean price 0.6, 9 impressions of adomain 'xyzal.com' with mean price 0.2; 2 sessions in app 'com.fiogonia.spades', 3 ad_requests with mean bid_floor 7.4; 1 sessions in app 'com.games.webmaster', 10 ad_requests with mean bid_floor 5.6; 1 sessions in app 'com.oakgames.linked2248.numberpuzzle', 3 ad_requests with mean bid_floor 1.7; 5 sessions in app 'com.peoplefun.wordcross', 23 ad_requests with mean bid_floor 6.4; 15 sessions in app 'com.soulcompany.bubbleshooter.relaxing', 105 ad_requests with mean bid_floor 11.4; 2 sessions in app 'com.tripledot.solitaire', 5 ad_requests with mean bid_floor 3.7; 2 sessions in app 'com.tripledot.spider.solitaire.free.card.game', 35 ad_requests with mean bid_floor 4.1; 20 sessions in app 'com.tripledot.triple.tile.match.pair.game.three.master.object', 775 ad_requests with mean bid_floor 15.1, 1 impressions of adomain 'acrobiosystems.com' with mean price 0.2, 9 impressions of adomain 'adidas.com' with mean price 0.1, 1 impressions of adomain 'adobe.com' with mean price 0.0, 2 impressions of adomain 'adp.com' with mean price 0.3, 3 impressions of adomain 'amazon.com' with mean price 0.1, 1 impressions of adomain 'amerisourcebergen.com' with mean price 0.1, 1 impressions of adomain 'ashly.com' with mean price 0.3, 2 impressions of adomain 'cerrozone.com' with mean price 0.2, 2 impressions of adomain 'disneyplus.com' with mean price 0.1, 1 impressions of adomain 'goldbond.com' with mean price 0.4, 4 impressions of adomain 'hhs.gov' with mean price 0.3, 1 impressions of adomain 'hizentra.com' with mean price 0.4, 1 impressions of adomain 'investor.vanguard.com' with mean price 0.3, 1 impressions of adomain 'lifestepsbank.com' with mean price 0.1, 1 impressions of adomain 'nccdp.org' with mean price 0.3, 1 impressions of adomain 'pharmerica.com' with mean price 0.2, 4 impressions of adomain 'samsung.com' with mean price 0.1, 1 impressions of adomain 'soundofprofound.com' with mean price 0.2, 3 impressions of adomain 'starbucks.com' with mean price 0.1, 1 impressions of adomain 'support.spaceflightsimulator.app' with mean price 0.3, 1 impressions of adomain 'surveymonkey.com' with mean price 0.1, 2 impressions of adomain 'tjx.com' with mean price 0.1, 1 impressions of adomain 'tsi.com' with mean price 0.3, 2 impressions of adomain 'wkkellogg.com' with mean price 0.1; 4 sessions in app 'com.tripledot.woodoku', 9 ad_requests with mean bid_floor 5.7; 4 sessions in app 'com.unicostudio.braintest', 250 ad_requests with mean bid_floor 1.8, 1 impressions of adomain 'ksturnpike.com' with mean price 1.1, 7 impressions of adomain 'redstonevillage.org' with mean price 0.7; 1 sessions in app 'easy.sudoku.puzzle.solver.free', 2 ad_requests with mean bid_floor 2.4; 2 sessions in app 'happy.paint.coloring.color.number', 53 ad_requests with mean bid_floor 35.5; 11 sessions in app 'in.playsimple.wordtrip', 37 ad_requests with mean bid_floor 14.9; 2 sessions in app 'kidultlovin.word.zen', 6 ad_requests with mean bid_floor 3.3; 2 sessions in app 'water.sort.puzzle.game.color.sorting.free', 63 ad_requests with mean bid_floor 33.3';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 72;channel is 'USA/V/unity sdk/com.blackout.spades/False/113';time_since_click_in_hours is 82;fast_imp_12h is 2;fast_click_2h is 1;rnd is 0.494154327996836;partition is 205;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_100k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPA(day_2_start)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_mmp_V6_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'closet.match.pair.matching.games_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_1M_14_11_2024' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'loppipoppi.numbermatch_retargeting_Android_CPA(104)_abdoul_V3_500k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V6_500k' 'bloom_com.blackout.spades_USA_7d' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V3_500k' 'loppipoppi.numbermatch_retargeting_Android_CPA(104)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.aaaudi.biblecode_Android_CPA(10level_complete_beforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_100k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'bloom_com.blackout.spades_USA_95' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V6_2000k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V4_500k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'b307dde3-1679-43bc-96ee-50e80230f1ce;uuid is '20a69d9f-b888-4a28-ac30-1860330fdcc5';bid_timestamp is '2025-01-22 1:04:41';device_id is 'b307dde3-1679-43bc-96ee-50e80230f1ce';biddate is '2025-01-22';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 2.99999999999999;target_cpi is 3.71999999999999;campaign is 58062;creative_id is 229286;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'ie';bid_floor is 1.6006 ;min_floor is 1.6006 ;bidmachine_placement_value is 21.2;placement_historical_value is 3.007347;third_party_bid_price is ;prior_tag_impressions_count is 5 ;time_since_impression is 2605977 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1;prior_theme_impressions_count is 5;prior_tag_clicks_count is 4 ;time_since_click is '2605979';hour is '2025-01-22 01:00:00+00:00';day_of_week is '2';os_version is 13;user_behavior_stats_in_past is '2 sessions in app '69909.', 0 ad_requests with mean bid_floor 0.0; 2 sessions in app 'bubbleshooter.orig', 50 ad_requests with mean bid_floor 17.4; 1 sessions in app 'ca.hyperhippo.adventureages', 9 ad_requests with mean bid_floor 7.3; 1 sessions in app 'color.sketch.art.puzzle', 348 ad_requests with mean bid_floor 7.1, 1 impressions of adomain 'haleon.com' with mean price 0.5; 2 sessions in app 'com.EudokiaGames.TinderFrogs', 62 ad_requests with mean bid_floor 17.5; 1 sessions in app 'com.Gimzat.ColorsSorting', 60 ad_requests with mean bid_floor 1.8; 6 sessions in app 'com.KisekiGames.smart', 20 ad_requests with mean bid_floor 4.5; 1 sessions in app 'com.MoneyBingo.LuckyRewards.CashGame.BigWinner', 3 ad_requests with mean bid_floor 2.1; 1 sessions in app 'com.Whilestorm.PopMatch3', 28 ad_requests with mean bid_floor 0.9, 1 impressions of adomain 'amazon.com' with mean price 0.7, 1 impressions of adomain 'chewy.com' with mean price 0.8, 1 impressions of adomain 'starz.com' with mean price 0.5, 1 impressions of adomain 'zyrtec.com' with mean price 0.7; 190 sessions in app 'com.adfone.aditup', 989 ad_requests with mean bid_floor 4.4, 8 impressions of adomain 'adidas.com' with mean price 0.4, 1 impressions of adomain 'adobe.com' with mean price 0.1, 33 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'aphis.usda.gov' with mean price 1.0, 1 impressions of adomain 'audubonnatureinstitute.org' with mean price 0.1, 6 impressions of adomain 'boostmobile.com' with mean price 0.4, 4 impressions of adomain 'cabotcreamery.com' with mean price 0.4, 1 impressions of adomain 'careers.rtx.com' with mean price 0.3, 2 impressions of adomain 'cbdmd.com' with mean price 0.3, 4 impressions of adomain 'chicagonorthwest.com' with mean price 0.6, 1 impressions of adomain 'codeage.com' with mean price 0.3, 33 impressions of adomain 'costco.com' with mean price 0.4, 1 impressions of adomain 'dasher.doordash.com' with mean price 0.5, 3 impressions of adomain 'disneyplus.com' with mean price 0.1, 1 impressions of adomain 'dock.health' with mean price 0.5, 1 impressions of adomain 'flashrewards.co' with mean price 9.6, 1 impressions of adomain 'fleetworthy.com' with mean price 0.3, 1 impressions of adomain 'flyfoxgames.com' with mean price 0.3, 21 impressions of adomain 'georgiasouthern.edu' with mean price 0.1, 2 impressions of adomain 'google.com' with mean price 0.0, 1 impressions of adomain 'hardrock.com' with mean price 0.0, 12 impressions of adomain 'homes.com' with mean price 0.2, 3 impressions of adomain 'homespotter.com' with mean price 0.5, 1 impressions of adomain 'ifcj.org' with mean price 0.1, 1 impressions of adomain 'instagram.com' with mean price 0.4, 2 impressions of adomain 'io.supercent' with mean price 0.1, 1 impressions of adomain 'jared.com' with mean price 0.3, 11 impressions of adomain 'joinpogo.com' with mean price 0.3, 7 impressions of adomain 'kohler.com' with mean price 0.3, 2 impressions of adomain 'kohls.com' with mean price 0.1, 3 impressions of adomain 'lifetimebrands.com' with mean price 0.4, 1 impressions of adomain 'lilly.com' with mean price 0.3, 1 impressions of adomain 'lsfhealthsystems.org' with mean price 0.3, 1 impressions of adomain 'nightingale.edu' with mean price 0.7, 4 impressions of adomain 'online.iu.edu' with mean price 0.4, 1 impressions of adomain 'paramountplus.com' with mean price 0.3, 1 clicks of adomain 'paramountplus.com', 4 impressions of adomain 'philips.com' with mean price 0.3, 7 impressions of adomain 'playtika.com' with mean price 0.3, 1 impressions of adomain 'santanderus.com' with mean price 0.3, 6 impressions of adomain 'savealot.com' with mean price 0.8, 21 impressions of adomain 'solvadermstore.com' with mean price 0.3, 2 impressions of adomain 'starz.com' with mean price 0.3, 1 impressions of adomain 'textnow.com' with mean price 0.3, 1 impressions of adomain 'thermos.com' with mean price 0.3, 1 impressions of adomain 'thesettinginnwillamette.com' with mean price 0.0, 6 impressions of adomain 'torkusa.com' with mean price 0.4, 1 impressions of adomain 'toyotaofjackson.com' with mean price 0.5, 1 impressions of adomain 'truvia.com' with mean price 0.4, 2 impressions of adomain 'unicostudio.co' with mean price 0.4, 1 impressions of adomain 'universalorlando.com' with mean price 0.4, 3 impressions of adomain 'visitblkrva.com' with mean price 0.3, 1 clicks of adomain 'walmart.com', 13 impressions of adomain 'walmart.com' with mean price 0.5; 1 sessions in app 'com.adult.hidden.object.puzzle.game', 92 ad_requests with mean bid_floor 1.7, 9 impressions of adomain 'solvadermstore.com' with mean price 0.6; 2 sessions in app 'com.alien.shooter.galaxy.attack', 3 ad_requests with mean bid_floor 7.5; 3 sessions in app 'com.belandagames.TileMatch', 27 ad_requests with mean bid_floor 1.9; 47 sessions in app 'com.belkatechnologies.clockmaker', 8254 ad_requests with mean bid_floor 12.0; 1 sessions in app 'com.bigstarkids.wordtravel', 20 ad_requests with mean bid_floor 1.2, 1 clicks of adomain 'megafortuna.co', 2 impressions of adomain 'megafortuna.co' with mean price 4.7, 1 clicks of adomain 'playcharge.io', 2 impressions of adomain 'playcharge.io' with mean price 3.9; 3 sessions in app 'com.blackout.gin', 717 ad_requests with mean bid_floor 7.7, 1 impressions of adomain 'adidas.com' with mean price 0.4, 1 impressions of adomain 'app.joinpogo.com' with mean price 3.5, 1 impressions of adomain 'autodealsnearyou.com' with mean price 0.3, 3 impressions of adomain 'cbdmd.com' with mean price 0.8, 2 impressions of adomain 'com.tacticalsyndicate.assess' with mean price 5.1, 1 impressions of adomain 'megafortuna.co' with mean price 2.8, 1 impressions of adomain 'mycashery.com' with mean price 2.4, 1 impressions of adomain 'swagbucks.com' with mean price 2.4; 3 sessions in app 'com.blackout.pop', 159 ad_requests with mean bid_floor 3.3, 3 impressions of adomain 'adameve.com' with mean price 0.3, 1 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'kelloggs.com' with mean price 1.0, 1 impressions of adomain 'kohls.com' with mean price 0.3, 2 impressions of adomain 'nubeqa-us.com' with mean price 1.9, 3 impressions of adomain 'solvadermstore.com' with mean price 0.2; 3 sessions in app 'com.blackout.spades', 954 ad_requests with mean bid_floor 22.6, 1 clicks of adomain 'mobilityware.com/spider', 2 impressions of adomain 'mobilityware.com/spider' with mean price 3.7, 1 impressions of adomain 'newpub.co/spades' with mean price 3.0; 1 sessions in app 'com.blackout.word', 88 ad_requests with mean bid_floor 1.8; 1 sessions in app 'com.block.game.jigsaw.puzzles', 1 ad_requests with mean bid_floor 9.8; 2 sessions in app 'com.blocky.quest', 32 ad_requests with mean bid_floor 82.3; 1 sessions in app 'com.boost.universal.remote', 19 ad_requests with mean bid_floor 20.2; 5 sessions in app 'com.braindom2riddle', 468 ad_requests with mean bid_floor 15.2, 1 impressions of adomain 'mcs360.com' with mean price 0.6, 2 impressions of adomain 'orgain.com' with mean price 7.6, 2 clicks of adomain 'santanderus.com', 9 impressions of adomain 'santanderus.com' with mean price 7.9, 2 impressions of adomain 'smuckers.com' with mean price 7.6, 3 impressions of adomain 'tempursealy.com' with mean price 6.2, 2 clicks of adomain 'textnow.com', 2 impressions of adomain 'textnow.com' with mean price 6.9; 10 sessions in app 'com.braingames.hollywoodtriplematch', 408 ad_requests with mean bid_floor 26.3, 1 impressions of adomain 'dnamobileapps.com' with mean price 8.4; 1 sessions in app 'com.braingames.wordsearch', 23 ad_requests with mean bid_floor 26.6; 4 sessions in app 'com.brainium.solitairefree', 532 ad_requests with mean bid_floor 0.8; 12 sessions in app 'com.bravestars.doll.dressup.princess.coloringgame', 1514 ad_requests with mean bid_floor 14.7, 5 impressions of adomain 'amazon.com' with mean price 0.4, 1 impressions of adomain 'aveeno.com' with mean price 0.3, 1 impressions of adomain 'haleon.com' with mean price 0.3; 3 sessions in app 'com.cleverapps.fairy', 31 ad_requests with mean bid_floor 2.6; 9 sessions in app 'com.cleverapps.wondermerge', 374 ad_requests with mean bid_floor 3.3; 2 sessions in app 'com.dna.solitaireapp', 596 ad_requests with mean bid_floor 28.6, 1 clicks of adomain 'com.tacticalsyndicate.assess', 2 impressions of adomain 'com.tacticalsyndicate.assess' with mean price 12.7; 90 sessions in app 'com.enflick.android.TextNow', 171 ad_requests with mean bid_floor 44.0; 1 sessions in app 'com.fc.hexa.sort.color.sorting.brain.puzzle', 36 ad_requests with mean bid_floor 1.4; 1 sessions in app 'com.fiogonia.spades', 1 ad_requests with mean bid_floor 7.9; 2 sessions in app 'com.fivebits.bottlegame', 119 ad_requests with mean bid_floor 18.6; 17 sessions in app 'com.fugo.wow', 3656 ad_requests with mean bid_floor 7.3, 1 impressions of adomain 'admedo.com' with mean price 1.8, 1 impressions of adomain 'allergan.com' with mean price 0.4, 2 impressions of adomain 'amazon.com' with mean price 0.6, 1 clicks of adomain 'brandbee.io', 3 impressions of adomain 'brandbee.io' with mean price 2.8, 1 impressions of adomain 'chumbacasino.com' with mean price 0.2, 2 impressions of adomain 'coorslight.com' with mean price 0.8, 3 impressions of adomain 'crunch.com' with mean price 0.7, 3 impressions of adomain 'cslplasma.com' with mean price 1.0, 1 impressions of adomain 'direxioninvestments.com' with mean price 3.2, 1 impressions of adomain 'dnamobileapps.com' with mean price 9.7, 2 impressions of adomain 'dnb.com' with mean price 0.4, 1 impressions of adomain 'eyleahd.com' with mean price 1.0, 1 impressions of adomain 'finishdishwashing.com' with mean price 1.1, 5 impressions of adomain 'healthprimal.com' with mean price 3.0, 1 impressions of adomain 'hyundaiofstaugustine.com' with mean price 0.6, 1 impressions of adomain 'imgacademy.com' with mean price 3.3, 1 impressions of adomain 'kovocredit.com' with mean price 5.4, 1 impressions of adomain 'landolakes.com' with mean price 0.8, 2 impressions of adomain 'mccormick.com' with mean price 0.7, 1 clicks of adomain 'megafortuna.co', 1 impressions of adomain 'megafortuna.co' with mean price 3.6, 3 clicks of adomain 'mobilityware.com/spider', 3 impressions of adomain 'mobilityware.com/spider' with mean price 1.9, 3 impressions of adomain 'nationalgeographic.org' with mean price 5.7, 1 clicks of adomain 'newpub.co/wordmaker', 1 impressions of adomain 'newpub.co/wordmaker' with mean price 2.7, 3 impressions of adomain 'nutramaxlabs.com' with mean price 0.6, 1 impressions of adomain 'papamurphys.com' with mean price 0.7, 1 impressions of adomain 'paypal.com' with mean price 0.7, 3 impressions of adomain 'popeyes.com' with mean price 0.5, 1 impressions of adomain 'prilosecotc.com' with mean price 0.6, 2 impressions of adomain 'purestorage.com' with mean price 5.3, 7 impressions of adomain 'riviana.com' with mean price 3.7, 4 impressions of adomain 'sling.com' with mean price 0.8, 1 impressions of adomain 'sparklight.com' with mean price 0.7, 1 impressions of adomain 'speedway.com' with mean price 0.5, 1 impressions of adomain 'starbucks.com' with mean price 0.4, 1 impressions of adomain 'subaru.com' with mean price 0.5, 2 impressions of adomain 'subwayfranchise.com' with mean price 1.3, 1 impressions of adomain 'takeda.com' with mean price 0.7, 1 impressions of adomain 'tropicanabrandsgroup.com' with mean price 0.6, 3 impressions of adomain 'verizonwireless.com' with mean price 0.5, 1 impressions of adomain 'vicks.com' with mean price 0.5, 1 impressions of adomain 'walmart.com' with mean price 0.3; 1 sessions in app 'com.fumbgames.bitcoinminor', 97 ad_requests with mean bid_floor 15.4; 7 sessions in app 'com.funcraft.acw', 752 ad_requests with mean bid_floor 54.8, 3 impressions of adomain 'adidas.com' with mean price 0.1, 1 impressions of adomain 'ads.netapop.com' with mean price 0.2, 1 impressions of adomain 'amazon.com' with mean price 0.1, 1 clicks of adomain 'benjaminone.com', 1 impressions of adomain 'benjaminone.com' with mean price 3.5, 1 impressions of adomain 'bigo.tv' with mean price 0.1, 1 clicks of adomain 'cbsinteractive.com', 1 impressions of adomain 'cbsinteractive.com' with mean price 3.8, 1 clicks of adomain 'com.asselin.android.jackpotlegends', 1 impressions of adomain 'com.asselin.android.jackpotlegends' with mean price 5.5, 2 impressions of adomain 'com.tacticalsyndicate.assess' with mean price 6.4, 2 clicks of adomain 'com.tacticalsyndicate.assess', 2 clicks of adomain 'dnamobileapps.com', 4 impressions of adomain 'dnamobileapps.com' with mean price 6.4, 2 clicks of adomain 'gluonint.com', 2 impressions of adomain 'gluonint.com' with mean price 4.8, 1 impressions of adomain 'instacart.com' with mean price 0.0, 2 impressions of adomain 'jorisson.com' with mean price 5.3, 2 clicks of adomain 'jorisson.com', 1 impressions of adomain 'oceanchemie.com' with mean price 1.7, 1 impressions of adomain 'podcast.com' with mean price 0.0, 3 impressions of adomain 'roblox.com' with mean price 0.1, 2 clicks of adomain 'speedcash.com', 2 impressions of adomain 'speedcash.com' with mean price 3.0, 1 impressions of adomain 'textnow.com' with mean price 0.0, 1 impressions of adomain 'wkkellogg.com' with mean price 0.2; 1 sessions in app 'com.gosub60.sol5spdr2', 32 ad_requests with mean bid_floor 2.8; 1 sessions in app 'com.gp.ds.flowdotconnectmania', 0 ad_requests with mean bid_floor 0.0; 2 sessions in app 'com.homa.free.solitaire.card.game', 23 ad_requests with mean bid_floor 15.1; 11 sessions in app 'com.kamagames.spades', 65 ad_requests with mean bid_floor 3.8; 1 sessions in app 'com.lagoonsoft.pf', 8 ad_requests with mean bid_floor 5.5; 5 sessions in app 'com.manik.words', 112 ad_requests with mean bid_floor 3.8; 1 sessions in app 'com.master.triple3d.find', 5 ad_requests with mean bid_floor 2.5; 7 sessions in app 'com.miniit.bingo', 3038 ad_requests with mean bid_floor 64.1, 1 impressions of adomain 'gluonint.com' with mean price 2.6, 1 clicks of adomain 'mobilityware.com/spider', 2 impressions of adomain 'mobilityware.com/spider' with mean price 2.1; 1 sessions in app 'com.no1ornothing.color.water.sort.woody.puzzle', 10 ad_requests with mean bid_floor 1.8, 1 impressions of adomain 'onlinemediasolutions.com' with mean price 0.4; 2 sessions in app 'com.os.space.force.galaxy.alien', 70 ad_requests with mean bid_floor 99.9; 2 sessions in app 'com.partyup.blockjam', 31 ad_requests with mean bid_floor 4.9; 4 sessions in app 'com.peoplefun.wordcross', 30 ad_requests with mean bid_floor 6.4; 1 sessions in app 'com.phone.contacts.callhistory', 3 ad_requests with mean bid_floor 44.2; 1 sessions in app 'com.pingvigames.taptap_match_connect_pairs', 27 ad_requests with mean bid_floor 2.3, 1 impressions of adomain 'solvadermstore.com' with mean price 0.6; 9 sessions in app 'com.pixelfederation.ts2', 73 ad_requests with mean bid_floor 1.5; 2 sessions in app 'com.playvalve.solitaire', 202 ad_requests with mean bid_floor 67.5, 1 impressions of adomain 'starz.com' with mean price 0.5; 1 sessions in app 'com.playvalve.spades', 1 ad_requests with mean bid_floor 3.6; 1 sessions in app 'com.tilemaster.puzzle.block.match', 17 ad_requests with mean bid_floor 10.7; 1 sessions in app 'com.tripledot.solitaire', 2 ad_requests with mean bid_floor 3.9; 2 sessions in app 'com.tripledot.woodoku', 5 ad_requests with mean bid_floor 4.5; 1 sessions in app 'com.uc.minigame.relax', 20 ad_requests with mean bid_floor 2.6, 2 impressions of adomain 'dnamobileapps.com' with mean price 9.7; 1 sessions in app 'com.unicostudio.braintest', 66 ad_requests with mean bid_floor 1.5; 1 sessions in app 'com.unicostudio.braintestlegacy', 83 ad_requests with mean bid_floor 2.2, 1 impressions of adomain 'solvadermstore.com' with mean price 7.1; 5 sessions in app 'com.vandrouka.m2', 72 ad_requests with mean bid_floor 53.5; 1 sessions in app 'com.wordfarm.scapes', 98 ad_requests with mean bid_floor 37.2, 1 impressions of adomain 'ads.netapop.com' with mean price 0.4, 1 impressions of adomain 'joinpropel.com' with mean price 0.1; 2 sessions in app 'com.wordgame.words.connect', 19 ad_requests with mean bid_floor 11.0; 25 sessions in app 'com.zimad.art.puzzles', 1096 ad_requests with mean bid_floor 6.3; 6 sessions in app 'games.burny.wood.block.puzzle', 168 ad_requests with mean bid_floor 44.6; 1 sessions in app 'happy.paint.coloring.color.number', 80 ad_requests with mean bid_floor 19.0, 2 impressions of adomain 'amazon.com' with mean price 0.3; 1 sessions in app 'in.crossy.daily_crossword', 1 ad_requests with mean bid_floor 13.7; 2 sessions in app 'in.playsimple.tripcross', 6 ad_requests with mean bid_floor 5.9; 1 sessions in app 'in.playsimple.wordsearch', 1 ad_requests with mean bid_floor 8.3; 25 sessions in app 'in.playsimple.wordtrip', 2071 ad_requests with mean bid_floor 13.5, 2 impressions of adomain 'andbarr.co' with mean price 0.4, 1 impressions of adomain 'bidscube.com' with mean price 16.0, 1 clicks of adomain 'com.solvabet.zeus', 1 impressions of adomain 'com.solvabet.zeus' with mean price 4.4, 1 impressions of adomain 'intuit.com' with mean price 31.9, 1 impressions of adomain 'newzealand.com' with mean price 4.0, 2 impressions of adomain 'royomartin.com' with mean price 6.5, 2 impressions of adomain 'shi.com' with mean price 0.4; 1 sessions in app 'invaders.os.galaxy.space.shooter.attack.classic', 6 ad_requests with mean bid_floor 1.0; 1 sessions in app 'io.supercent.linkedcubic', 18 ad_requests with mean bid_floor 13.1; 1 sessions in app 'kidultlovin.word.zen', 1 ad_requests with mean bid_floor 3.2; 2 sessions in app 'net.happywit.bus.craze', 18 ad_requests with mean bid_floor 1.8, 1 impressions of adomain 'amazon.com' with mean price 0.7; 1 sessions in app 'net.peakgames.toonblast', 2 ad_requests with mean bid_floor 8.8; 1 sessions in app 'org.nanobit.virtuallife', 8 ad_requests with mean bid_floor 2.8; 4 sessions in app 'seek.find.hunt.hidden.objects.puzzle.game.free', 618 ad_requests with mean bid_floor 5.3, 1 impressions of adomain 'bidease.com_102279' with mean price 3.9, 1 impressions of adomain 'michaeljfox.org' with mean price 0.8, 3 impressions of adomain 'nubeqa-us.com' with mean price 1.3';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 723;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 724;fast_imp_12h is 1;fast_click_2h is 1;rnd is 0.0602572908717335;partition is 3058;segments is ['closet.match.pair.matching.games_Android_CPA(level_2)_abdoul_V4_500k' 'closet.match.pair.matching.games_Android_CPA(client_ad_revenue)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'bloom_com.tripledot.solitaire_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'bloom_com.fiogonia.spades_USA_7d' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_500k' 'com.koolgames.bubblepopper_Android_CPA(dc_8level_start_befored8)_abdoul_V3_500k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V5_MMP_100k_21_12_2024' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.aaafun.watersort_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_80' 'bloom_com.fiogonia.spades_USA_1d' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPA(client_ad_revenue)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_2000k' 'closet.match.pair.matching.games_Android_CPA(level_2)_abdoul_V4_2000k' 'and.lihuhu.findmatch_apps_embeddings_similarity' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPI(install)_abdoul_V5_MMP_100k_21_12_2024' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_30GameCompleted_BeforeD8)_abdoul_V4_500k' 'com.pieyel.scrabble_apps_embeddings_similarity' 'bloom_com.blackout.spades_USA_1d' 'closet.match.pair.matching.games_Android_CPA(level_3)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V5_MMP_New_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.murka.scatterslots_apps_embeddings_similarity' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.pixel.art.coloring.color.number_Android_CPA(m_pics_finished_8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'dc05c15f-6f72-44e6-8022-30e56ddfa222;uuid is '2c3ee7c6-e3f9-444b-9353-ddd5b9fbc5f6';bid_timestamp is '2025-01-03 17:28:36';device_id is 'dc05c15f-6f72-44e6-8022-30e56ddfa222';biddate is '2025-01-03';country is 'USA';app is 'com.colorful.statics.wallpaper';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'applovin';raw_price is 4.40927555059654;target_cpi is 2;campaign is 57768;creative_id is 228773;session_duration is 0 ;seller_name is 'Applovin SSP';seller_id is 117;content_type is 'vi';bid_floor is 0.0212 ;min_floor is 0.0212 ;bidmachine_placement_value is 0.023731;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 3 ;time_since_impression is 91004 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 1.34;prior_theme_impressions_count is 3;prior_tag_clicks_count is 1 ;time_since_click is '91001';hour is '2025-01-03 17:00:00+00:00';day_of_week is '4';os_version is 12;user_behavior_stats_in_past is '1 sessions in app 'com.AlfaBravo.CombatMaster', 4 ad_requests with mean bid_floor 4.1; 5 sessions in app 'com.MSR.MiniSoldierRush', 295 ad_requests with mean bid_floor 21.9; 1 sessions in app 'com.Per.DiscGolf', 10 ad_requests with mean bid_floor 1.7; 1 sessions in app 'com.WalkTalk.FlightMaster', 15 ad_requests with mean bid_floor 1.9; 6 sessions in app 'com.brilliant.vivid.wallpapers', 22 ad_requests with mean bid_floor 0.4; 3 sessions in app 'com.catdaddy.nba2km', 6 ad_requests with mean bid_floor 7.9; 18 sessions in app 'com.colorful.statics.wallpaper', 65 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.dominigames.uc5.free2play', 2 ad_requests with mean bid_floor 3.9; 3 sessions in app 'com.ea.games.r3_na', 16 ad_requests with mean bid_floor 89.4; 1 sessions in app 'com.easybrain.crossword.puzzles', 92 ad_requests with mean bid_floor 21.6, 2 impressions of adomain 'amazon.com' with mean price 0.4, 1 impressions of adomain 'huggies.com' with mean price 0.2, 1 impressions of adomain 'ivory.com' with mean price 0.3, 1 impressions of adomain 'pepto-bismol.com' with mean price 0.6, 1 impressions of adomain 'progressive.com' with mean price 0.3, 1 impressions of adomain 'solitairecash.com' with mean price 0.5, 1 impressions of adomain 'zales.com' with mean price 0.6; 4 sessions in app 'com.funcraft.pictawordsolo', 237 ad_requests with mean bid_floor 67.4, 1 impressions of adomain 'amazon.com' with mean price 0.4, 1 impressions of adomain 'bidease.com_101931' with mean price 0.2, 1 impressions of adomain 'cocacola.com' with mean price 0.4, 1 impressions of adomain 'com.tacticalsyndicate.assess' with mean price 14.1, 4 impressions of adomain 'disneyplus.com' with mean price 0.4, 1 clicks of adomain 'freecash.com', 1 impressions of adomain 'freecash.com' with mean price 11.8, 1 impressions of adomain 'hgliving.com' with mean price 1.4, 1 impressions of adomain 'kelloggs.com' with mean price 0.6, 2 impressions of adomain 'milanlaser.com' with mean price 0.7, 1 impressions of adomain 'paramountplus.com' with mean price 0.4, 5 impressions of adomain 'progressive.com' with mean price 0.2, 1 impressions of adomain 'sa.edu' with mean price 2.2, 1 impressions of adomain 'sherwin-williams.com' with mean price 0.4, 1 impressions of adomain 'solitairecash.com' with mean price 0.4, 1 impressions of adomain 'walgreens.com' with mean price 0.8, 2 impressions of adomain 'wkkellogg.com' with mean price 0.2; 1 sessions in app 'com.funcraft.wordgrams', 23 ad_requests with mean bid_floor 52.5; 1 sessions in app 'com.gamovation.chessclubpilot', 12 ad_requests with mean bid_floor 2.7; 4 sessions in app 'com.huku.huut.tuule', 8 ad_requests with mean bid_floor 0.0; 13 sessions in app 'com.king.farmheroessupersaga', 254 ad_requests with mean bid_floor 31.9; 1 sessions in app 'com.lie.detector.turthtest.prank.game.tool', 1 ad_requests with mean bid_floor 5.2; 6 sessions in app 'com.lumon.clen.vignette', 15 ad_requests with mean bid_floor 0.0; 4 sessions in app 'com.miracle.block.smash.journey', 67 ad_requests with mean bid_floor 54.8, 2 clicks of adomain 'hungrystudio.com', 3 impressions of adomain 'hungrystudio.com' with mean price 153.0, 1 clicks of adomain 'hungrystudio.com/blocks', 1 impressions of adomain 'hungrystudio.com/blocks' with mean price 182.6, 1 impressions of adomain 'thompsonscomfortconnection.com' with mean price 1.9; 3 sessions in app 'com.mobirix.excavation', 57 ad_requests with mean bid_floor 6.0; 1 sessions in app 'com.neowiz.game.baseball.clash', 4 ad_requests with mean bid_floor 40.4; 10 sessions in app 'com.nordcurrent.murderinalps', 292 ad_requests with mean bid_floor 53.9; 8 sessions in app 'com.paint.virtualsketch', 42 ad_requests with mean bid_floor 1.9; 1 sessions in app 'com.pinger.textfree', 1 ad_requests with mean bid_floor 11.4; 7 sessions in app 'com.plentiful.live.wallpaper', 26 ad_requests with mean bid_floor 1.6; 1 sessions in app 'com.prank.funny.air.horn.fartsound.sounds', 16 ad_requests with mean bid_floor 3.9; 10 sessions in app 'com.tapsmart.keyboard', 33 ad_requests with mean bid_floor 0.0; 13 sessions in app 'com.tikustok.art.wallpapers', 33 ad_requests with mean bid_floor 0.0; 14 sessions in app 'com.vagaa.abundant.keyboard.theme.lite', 57 ad_requests with mean bid_floor 0.7; 3 sessions in app 'com.vagaa.fly.cool.anime.keyboard', 13 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.wordgame.words.connect', 6 ad_requests with mean bid_floor 11.7; 1 sessions in app 'com.zuuks.truck.simulator.ultimate', 5 ad_requests with mean bid_floor 2.9; 1 sessions in app 'in.crossy.daily_crossword', 80 ad_requests with mean bid_floor 21.1, 1 impressions of adomain 'applebees.com' with mean price 0.6, 5 impressions of adomain 'disneyplus.com' with mean price 0.3, 1 impressions of adomain 'homedepot.com' with mean price 1.0, 3 impressions of adomain 'risingwings.com' with mean price 0.3, 1 impressions of adomain 'samsung.com' with mean price 1.0, 1 impressions of adomain 'solitairecash.com' with mean price 0.5, 1 impressions of adomain 'tacotime.com' with mean price 0.8, 2 impressions of adomain 'temptationstreats.com' with mean price 0.4, 1 impressions of adomain 'toyota.com' with mean price 1.0, 1 impressions of adomain 'unicef.org' with mean price 0.4, 1 impressions of adomain 'walgreens.com' with mean price 0.6; 1 sessions in app 'in.playsimple.wordtrip', 13 ad_requests with mean bid_floor 18.7; 1 sessions in app 'soundhearingamplifier.clearhearing.voiceamplifier', 14 ad_requests with mean bid_floor 73.9; 3 sessions in app 'uk.co.yakuto.PingPongKing', 12 ad_requests with mean bid_floor 50.7';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 25;channel is 'USA/V/applovin/com.colorful.statics.wallpaper/False/117';time_since_click_in_hours is 25;fast_imp_12h is 1;fast_click_2h is 1;rnd is 0.79193266162646;partition is 1827;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V5_2000k' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_2000k' 'loppipoppi.yatzy_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_mmp_V5_2000k' 'com.hutchgames.formularacing_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPI_abdoul_V4_2000k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(s_ad_revenue_to_af3)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V4_2000k' 'com.hutchgames.formularacing_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_V5_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_100k' 'com.redcell.goldandgoblins_Android_CPA(offer)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V5_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_mmp_V5_2000k' 'com.hutchgames.formularacing_Android_CPI_abdoul_V4_500k' 'com.hutchgames.formularacing_Android_CPI_abdoul_V3_100k' 'loppipoppi.ginrummy_retargeting_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(s_ad_revenue_to_af3)_abdoul_V6_500k' 'com.hutchgames.formularacing_Android_CPI_abdoul_V3_500k' 'com.aaaudi.wordmaker_Android_CPI_abdoul_V6_500k' 'com.hutchgames.formularacing_Android_CPA(session)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_500k' 'loppipoppi.ginrummy_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_2000k' 'com.aaaudi.wordmaker_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_500k' 'com.hutchgames.formularacing_Android_CPA(ag_retention_d1)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_500k' 'com.hutchgames.formularacing_Android_CPI_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_100k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V6_2000k' 'com.redcell.goldandgoblins_Android_CPA(progress_simple)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.hutchgames.formularacing_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'loppipoppi.dominoes_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.hutchgames.formularacing_Android_CPA(session)_abdoul_V3_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'loppipoppi.dominoes_retargeting_Android_CPI_abdoul_V6_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_100k' 'com.aaaudi.wordmaker_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.redcell.goldandgoblins_Android_CPA(prog2)_abdoul_V4_2000k' 'com.block.juggle_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.hutchgames.formularacing_Android_CPA(session)_abdoul_V4_100k' 'com.newpubco.spades_retargeting_Android_CPI_abdoul_V6_2000k' 'com.hutchgames.formularacing_Android_CPA(session)_abdoul_V3_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(s_ad_revenue_to_af3)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_V5_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.redcell.goldandgoblins_Android_CPA(Progress)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.redcell.goldandgoblins_Android_CPA(af_level_achieved)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_100k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.redcell.goldandgoblins_Android_CPA(hardget)_abdoul_V4_2000k' 'com.redcell.goldandgoblins_Android_CPA(prog3)_abdoul_V4_2000k' 'loppipoppi.dominoes_retargeting_Android_CPI_abdoul_V6_500k' 'com.redcell.goldandgoblins_Android_CPA(Tutorial)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_500k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '997b0e91-3dd1-4811-9019-dfe7cf4ec574;uuid is '56d3bed4-8810-465f-aea7-05907dfa56b8';bid_timestamp is '2025-01-03 11:23:30';device_id is '997b0e91-3dd1-4811-9019-dfe7cf4ec574';biddate is '2025-01-03';country is 'USA';app is 'com.marketer.greenpass';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'applovin';raw_price is 1.34786546266924;target_cpi is 2;campaign is 57768;creative_id is 228773;session_duration is 28 ;seller_name is 'Applovin SSP';seller_id is 117;content_type is 'vi';bid_floor is 0.0212 ;min_floor is 0.0212 ;bidmachine_placement_value is 0.316417;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 0 ;time_since_impression is 0 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 0.54;prior_theme_impressions_count is 0;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2025-01-03 11:00:00+00:00';day_of_week is '4';os_version is 13;user_behavior_stats_in_past is '3 sessions in app 'com.HSS.HilltopSlopeShifter', 258 ad_requests with mean bid_floor 21.8; 1 sessions in app 'com.datarecovery.recoverysoftware.videorecovery', 3 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.otsbet.app', 5 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.warrior.block.squib', 3 ad_requests with mean bid_floor 3.5; 1 sessions in app 'com.xhyui.guardfarm', 27 ad_requests with mean bid_floor 6.1';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 0;channel is 'USA/V/applovin/com.marketer.greenpass/False/117';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.0950094847528373;partition is 2922;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V6_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_100k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V6_2000k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_500k' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V4_2000k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V4_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V4_500k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_2000k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.redcell.goldandgoblins_Android_CPI_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_500k' 'com.aaaudi.wordmaker_Android_CPI_abdoul_V6_500k' 'com.block.juggle_Android_CPA(s_custom1_revenue)_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V4_500k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_V6_500k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.aaafun.watersort_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_500k' 'com.aaaudi.wordmaker_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'HDIP_iOS_USA_Cellular_100_users_LITE' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V6_2000k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_100k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_500k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_100k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V4_500k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V4_500k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_100k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_500k' 'com.vitastudio.mahjong_apps_embeddings_similarity' 'com.partyup.blockjam_Android_CPI(install)_abdoul_V5_Appgrowth_New_100k_12_14_2024' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.aaaudi.wordmaker_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'com.aaafun.watersort_Android_CPI_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V4_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_100k' 'com.block.juggle_Android_CPI_abdoul_V4_2000k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_500k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_100k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V4_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V6_2000k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_100k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V4_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V4_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'HDIP_iOS_USA_200_users_LITE' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_500k' 'and.lihuhu.findmatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_2000k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.pixel.art.coloring.color.number_Android_CPA(m_pics_finished_5)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V6_500k' 'loppipoppi.numbermatch_retargeting_Android_CPA(104)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V6_500k' 'explore' 'com.aaaudi.wordmaker_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V4_500k' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V6_2000k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '9e4ad27c-9fbb-4845-8150-e2a24c992b59;uuid is 'd3675ae4-0330-4169-b070-bc362a2d9f9b';bid_timestamp is '2025-01-15 12:46:29';device_id is '9e4ad27c-9fbb-4845-8150-e2a24c992b59';biddate is '2025-01-15';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '43e044771964a045282738def7125086';display_manager is 'bidmachine';raw_price is 9.03742324063639;target_cpi is 6.01570883676547;campaign is 57948;creative_id is 228965;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'vi';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 35.333333;placement_historical_value is 7.675788;third_party_bid_price is ;prior_tag_impressions_count is 19 ;time_since_impression is 42247 ;learning is 0 ;creative_theme is 'rightangles';user_coefficient is 0.83;prior_theme_impressions_count is 19;prior_tag_clicks_count is 4 ;time_since_click is '32366538';hour is '2025-01-15 12:00:00+00:00';day_of_week is '2';os_version is 14;user_behavior_stats_in_past is '18 sessions in app 'com.blackout.spades', 4145 ad_requests with mean bid_floor 29.8, 22 impressions of adomain 'amazon.com' with mean price 0.6, 1 impressions of adomain 'checkout51.com' with mean price 0.3, 1 impressions of adomain 'creditkarma.com' with mean price 11.6, 1 impressions of adomain 'dollartree.com' with mean price 0.2, 1 impressions of adomain 'ghirardelli.com' with mean price 0.3, 1 impressions of adomain 'greatsouthhd.com' with mean price 0.6, 1 impressions of adomain 'kelloggs.com' with mean price 1.0, 5 impressions of adomain 'mcdonalds.com' with mean price 0.4, 1 impressions of adomain 'newpub.co' with mean price 9.2, 1 impressions of adomain 'ozempic.com' with mean price 0.9, 1 impressions of adomain 'panoptica.app' with mean price 0.3, 10 impressions of adomain 'rocketmortgage.com' with mean price 1.2; 11 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 738 ad_requests with mean bid_floor 16.2, 1 clicks of adomain 'newpub.co/spades', 5 impressions of adomain 'newpub.co/spades' with mean price 8.2, 1 impressions of adomain 'oakevergames.com' with mean price 7.7; 39 sessions in app 'com.tripledot.woodoku', 1251 ad_requests with mean bid_floor 7.0; 4 sessions in app 'in.playsimple.wordtrip', 18 ad_requests with mean bid_floor 17.3';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 11;channel is 'USA/I/bidmachine/com.spades.solitaire.online.plus.offline.free.card.games/False/482';time_since_click_in_hours is 8991;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.549299133591395;partition is 3090;segments is ['closet.match.pair.matching.games_Android_CPA(day_2_start)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k_rnd_A' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2M_14_11_2024' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPA(day_2_start)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_30d' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '034ffe90-3e85-4b9e-b0ef-4c31aeb6782a;uuid is '53466c60-f356-40b7-8a35-aa1f0375ff7e';bid_timestamp is '2024-12-31 18:11:28';device_id is '034ffe90-3e85-4b9e-b0ef-4c31aeb6782a';biddate is '2024-12-31';country is 'USA';app is 'com.bbumgames.opa';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 12.4552122233332;target_cpi is 4.688785462636;campaign is 57661;creative_id is 229286;session_duration is 0 ;seller_name is 'Voodoo MAX';seller_id is 170;content_type is 'i';bid_floor is 7.7534 ;min_floor is 0.0106 ;bidmachine_placement_value is 32.690825;placement_historical_value is 11.64175;third_party_bid_price is 7.7534;prior_tag_impressions_count is 8 ;time_since_impression is 2240002 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 3.23;prior_theme_impressions_count is 8;prior_tag_clicks_count is 3 ;time_since_click is '2240001';hour is '2024-12-31 18:00:00+00:00';day_of_week is '1';os_version is 13;user_behavior_stats_in_past is '3 sessions in app '21026f36c89bf1cb981c84b6f2283c7c', 0 ad_requests with mean bid_floor 0.0; 6 sessions in app 'ball.sort.color.water.puzzle.games', 61 ad_requests with mean bid_floor 4.7; 1 sessions in app 'bloodsugar.diabetes.pressuretraker', 2 ad_requests with mean bid_floor 64.5; 1 sessions in app 'com.LoopGames.Yatzy', 13 ad_requests with mean bid_floor 0.7; 9 sessions in app 'com.YsoCorp.NinjaHands', 219 ad_requests with mean bid_floor 5.1, 1 impressions of adomain 'ab-inbev.com' with mean price 0.4; 9 sessions in app 'com.bbumgames.opa', 163 ad_requests with mean bid_floor 1.2; 5 sessions in app 'com.bitmango.go.bubblepop', 26 ad_requests with mean bid_floor 18.1; 3 sessions in app 'com.blackout.match3', 42 ad_requests with mean bid_floor 2.1; 3 sessions in app 'com.breakingnewsbrief.app', 12 ad_requests with mean bid_floor 14.1; 1 sessions in app 'com.bubblesort.puzzle', 22 ad_requests with mean bid_floor 27.7, 1 impressions of adomain 'arlo.com' with mean price 0.5; 1 sessions in app 'com.cdg.tictactoe', 1 ad_requests with mean bid_floor 5.2; 3 sessions in app 'com.chaos.infusion.battle', 69 ad_requests with mean bid_floor 3.3; 1 sessions in app 'com.clap.find.my.phone.say.passcode.find.mobile.alarm', 3 ad_requests with mean bid_floor 5.2; 6 sessions in app 'com.gameSky.ChickenvsZmobie', 413 ad_requests with mean bid_floor 10.1; 1 sessions in app 'com.gma.water.sort.puzzle', 60 ad_requests with mean bid_floor 6.9; 9 sessions in app 'com.gosub60.sol5', 523 ad_requests with mean bid_floor 6.5, 2 clicks of adomain 'blackout.barcelona', 5 impressions of adomain 'blackout.barcelona' with mean price 215.8; 1 sessions in app 'com.health.record.bloodpressure', 8 ad_requests with mean bid_floor 6.1; 2 sessions in app 'com.kayac.level_up_number', 47 ad_requests with mean bid_floor 13.1, 1 impressions of adomain 'bigo.sg' with mean price 0.2, 1 impressions of adomain 'texasmattressmakers.com' with mean price 0.6; 2 sessions in app 'com.kidultlovin.royalsolitaire', 68 ad_requests with mean bid_floor 55.4; 5 sessions in app 'com.lszenlamzr.parkingjam', 90 ad_requests with mean bid_floor 13.9; 1 sessions in app 'com.lutech.phonetracker', 1 ad_requests with mean bid_floor 5.2; 4 sessions in app 'com.onegame.bubblepopshooter', 29 ad_requests with mean bid_floor 5.9; 5 sessions in app 'com.playvalve.solitaire.spider', 179 ad_requests with mean bid_floor 91.1; 7 sessions in app 'com.playvalve.spades', 1320 ad_requests with mean bid_floor 91.5, 1 impressions of adomain 'garnierusa.com' with mean price 0.4, 2 impressions of adomain 'numerator.com' with mean price 0.3, 1 impressions of adomain 'prestigebrands.com' with mean price 0.4; 1 sessions in app 'com.playvalve.yatzy', 34 ad_requests with mean bid_floor 83.9; 1 sessions in app 'com.polyverse.bricks.game', 6 ad_requests with mean bid_floor 3.0; 2 sessions in app 'com.snake.io.slither.merge.fun.game', 24 ad_requests with mean bid_floor 6.8; 7 sessions in app 'com.superbox.aos.fire2048', 234 ad_requests with mean bid_floor 1.3; 1 sessions in app 'com.together.CrazyBus', 84 ad_requests with mean bid_floor 49.8; 1 sessions in app 'com.unicostudio.balltubes', 1 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.uploss.health.fasting', 10 ad_requests with mean bid_floor 2.9; 1 sessions in app 'com.valortechnologies.statussaver', 7 ad_requests with mean bid_floor 5.9; 2 sessions in app 'com.wildspike.wormszone', 25 ad_requests with mean bid_floor 5.9; 5 sessions in app 'com.word.madness', 309 ad_requests with mean bid_floor 148.2; 3 sessions in app 'com.zm.watersort', 102 ad_requests with mean bid_floor 26.4; 1 sessions in app 'game.genix.nuts.bolts.twisted.tangle.puzzle', 1 ad_requests with mean bid_floor 5.2; 3 sessions in app 'games.match.junk', 55 ad_requests with mean bid_floor 82.5; 1 sessions in app 'games.taplab.thejourney', 10 ad_requests with mean bid_floor 102.7; 1 sessions in app 'net.uploss.water_app', 5 ad_requests with mean bid_floor 0.0; 1 sessions in app 'park.master.car.parking.games', 3 ad_requests with mean bid_floor 0.2; 6 sessions in app 'solitaire.tripeaks.farm.free.card.games.grand.harvest.garden', 88 ad_requests with mean bid_floor 13.7; 1 sessions in app 'water.sort.puzzle.game.color.sorting.free', 9 ad_requests with mean bid_floor 13.0; 3 sessions in app 'wood.block.jigsaw.puzzle.android', 174 ad_requests with mean bid_floor 41.1';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 622;channel is 'USA/I/bidmachine/com.bbumgames.opa/False/170';time_since_click_in_hours is 622;fast_imp_12h is 2;fast_click_2h is 0;rnd is 0.818155152284032;partition is 545;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_MMP_Light_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_V5_2000k' 'bloom_com.fiogonia.spades_USA_7d' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_mmp_with_new_features_abdoul_100k_09_18_2024' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_new_features_abdoul_100k_09_18_2024' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V5_MMP_New_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V5_2000k' 'bloom_com.fiogonia.spades_USA_1d' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.koolgames.bubblepopper_retargeting_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_control_abdoul_100k_09_18_2024' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_500k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '61e6eff3-2331-4d18-b301-390f3f087995;uuid is '47c8512c-5029-4486-9ffd-918e48563692';bid_timestamp is '2025-01-23 7:15:32';device_id is '61e6eff3-2331-4d18-b301-390f3f087995';biddate is '2025-01-23';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 2.99999999999999;target_cpi is 3.71999999999999;campaign is 58062;creative_id is 229286;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'i';bid_floor is 1.6006 ;min_floor is 1.6006 ;bidmachine_placement_value is 50.88;placement_historical_value is 2.7984;third_party_bid_price is ;prior_tag_impressions_count is 20 ;time_since_impression is 93310 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1;prior_theme_impressions_count is 20;prior_tag_clicks_count is 8 ;time_since_click is '2861685';hour is '2025-01-23 07:00:00+00:00';day_of_week is '3';os_version is 12;user_behavior_stats_in_past is '45 sessions in app 'com.blackout.spades', 27894 ad_requests with mean bid_floor 26.3, 1 impressions of adomain 'ada.org' with mean price 0.2, 2 impressions of adomain 'admile.com' with mean price 0.4, 3 impressions of adomain 'advanticehealth.com' with mean price 0.3, 73 impressions of adomain 'amazon.com' with mean price 0.4, 7 impressions of adomain 'carolina.com' with mean price 0.5, 6 impressions of adomain 'castrol.com' with mean price 0.7, 1 impressions of adomain 'clorox.com' with mean price 0.2, 1 impressions of adomain 'colgate.com' with mean price 0.5, 1 impressions of adomain 'covergirl.com' with mean price 0.2, 1 impressions of adomain 'discovery.com' with mean price 0.5, 1 impressions of adomain 'disney.com' with mean price 0.2, 10 impressions of adomain 'disneyplus.com' with mean price 0.3, 1 impressions of adomain 'eatiqbar.com' with mean price 0.3, 1 impressions of adomain 'epson.com' with mean price 0.1, 2 impressions of adomain 'getactfore.com' with mean price 0.2, 9 impressions of adomain 'grandhf.com' with mean price 0.5, 1 impressions of adomain 'healthwellnessjournal.com' with mean price 1.9, 8 impressions of adomain 'hillspet.com' with mean price 0.3, 1 impressions of adomain 'hsbc.com' with mean price 0.4, 3 impressions of adomain 'jared.com' with mean price 0.8, 2 impressions of adomain 'kelloggs.com' with mean price 1.5, 1 impressions of adomain 'laneige.com' with mean price 0.2, 4 impressions of adomain 'lyft.com' with mean price 2.4, 1 impressions of adomain 'marcus.com' with mean price 0.1, 2 impressions of adomain 'maybelline.com' with mean price 0.3, 33 impressions of adomain 'mediacombusiness.com' with mean price 0.2, 1 impressions of adomain 'menningerclinic.org' with mean price 0.7, 1 impressions of adomain 'mobilesafetytech.com' with mean price 0.3, 1 impressions of adomain 'neptunetg.com' with mean price 0.5, 6 impressions of adomain 'newpub.co' with mean price 2.5, 6 clicks of adomain 'newpub.co', 10 impressions of adomain 'newpub.co/spades' with mean price 3.0, 10 clicks of adomain 'newpub.co/spades', 1 impressions of adomain 'nutrafol.com' with mean price 0.2, 1 impressions of adomain 'nyxcosmetics.com' with mean price 0.4, 1 impressions of adomain 'ordercoldstone.com' with mean price 0.5, 9 impressions of adomain 'ozempic.com' with mean price 2.1, 2 impressions of adomain 'paramountplus.com' with mean price 0.4, 1 impressions of adomain 'paulmitchell.com' with mean price 0.4, 1 impressions of adomain 'pharmavite.com' with mean price 0.3, 2 impressions of adomain 'philips.com' with mean price 0.5, 1 impressions of adomain 'prestigebrands.com' with mean price 0.4, 6 impressions of adomain 'progressive.com' with mean price 0.4, 1 impressions of adomain 'proof-advertising.com' with mean price 0.4, 1 impressions of adomain 'prosightfa.org' with mean price 0.2, 1 impressions of adomain 'reynoldsconsumerproducts.com' with mean price 0.2, 1 impressions of adomain 'riteaid.com' with mean price 0.3, 1 impressions of adomain 'rvaboatshow.com' with mean price 0.5, 5 impressions of adomain 'sallyhansen.com' with mean price 0.3, 3 impressions of adomain 'samhsa.gov' with mean price 2.2, 4 impressions of adomain 'samsung.com' with mean price 0.9, 1 impressions of adomain 'scottscollection.com' with mean price 0.3, 6 impressions of adomain 'sharefile.com' with mean price 0.3, 5 impressions of adomain 'shipt.com' with mean price 0.3, 1 impressions of adomain 'sleepnumber.com' with mean price 0.2, 3 clicks of adomain 'snapchat.com', 4 impressions of adomain 'snapchat.com' with mean price 5.2, 2 impressions of adomain 'starbucks.com' with mean price 0.3, 2 impressions of adomain 'starz.com' with mean price 0.4, 4 impressions of adomain 'summitatbonair.com' with mean price 0.2, 2 impressions of adomain 'sweetfrog.com' with mean price 0.4, 2 impressions of adomain 'torkusa.com' with mean price 0.3, 11 impressions of adomain 'valottery.com' with mean price 0.4, 5 impressions of adomain 'virginiahousing.com' with mean price 1.0, 1 impressions of adomain 'walgreens.com' with mean price 0.8, 3 impressions of adomain 'wkkellogg.com' with mean price 0.3, 1 impressions of adomain 'zyp.test' with mean price 0.5; 1 sessions in app 'com.tripledot.solitaire', 3 ad_requests with mean bid_floor 5.7; 1 sessions in app 'com.tripledot.woodoku', 4 ad_requests with mean bid_floor 8.3; 1 sessions in app 'in.playsimple.tripcross', 1 ad_requests with mean bid_floor 5.8; 2 sessions in app 'in.playsimple.wordtrip', 7 ad_requests with mean bid_floor 8.7; 3 sessions in app 'mb32u.music.player.free.download', 4 ad_requests with mean bid_floor 28.3';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 25;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 795;fast_imp_12h is 2;fast_click_2h is 0;rnd is 0.238784591744341;partition is 1016;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'bloom_com.tripledot.solitaire_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'explore' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_95']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'd3f6b54f-3d05-4a0b-b9a6-44052277c80a;uuid is 'f149262b-34ee-4298-a727-3682fbf4a4a0';bid_timestamp is '2025-01-08 3:55:59';device_id is 'd3f6b54f-3d05-4a0b-b9a6-44052277c80a';biddate is '2025-01-08';country is 'USA';app is 'spades.classic.card.free.online.offline.multiplayer';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 2.09496120140131;target_cpi is 0.761157246270611;campaign is 57724;creative_id is 229286;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'ie';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 12 ;time_since_impression is 262569 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 0.52;prior_theme_impressions_count is 12;prior_tag_clicks_count is 9 ;time_since_click is '262551';hour is '2025-01-08 03:00:00+00:00';day_of_week is '2';os_version is 12;user_behavior_stats_in_past is '1 sessions in app 'com.fiogonia.spades', 1 ad_requests with mean bid_floor 5.6; 428 sessions in app 'com.metropcs.metrozone', 2530 ad_requests with mean bid_floor 75.7; 17 sessions in app 'com.mystery.hidden.objects.find.clue.puzzle.games.free', 296 ad_requests with mean bid_floor 2.2, 1 impressions of adomain 'adidas.com' with mean price 0.0, 2 impressions of adomain 'doordash.com' with mean price 0.6, 1 impressions of adomain 'flixchatter.net' with mean price 0.3, 1 impressions of adomain 'mobilesafetytech.com' with mean price 0.1, 1 impressions of adomain 'nowfoods.com' with mean price 0.4, 1 impressions of adomain 'pluto.tv' with mean price 0.0, 2 impressions of adomain 'pricelines.com' with mean price 0.2, 1 impressions of adomain 'starbucks.com' with mean price 0.0, 1 impressions of adomain 'walgreens.com' with mean price 0.6; 2 sessions in app 'com.rapid.short.tv', 31 ad_requests with mean bid_floor 23.7; 1 sessions in app 'com.senspark.android.tank1990', 4 ad_requests with mean bid_floor 5.2; 19 sessions in app 'com.storymatrix.drama', 449 ad_requests with mean bid_floor 38.6; 3 sessions in app 'com.yolo.hiddenobjects', 52 ad_requests with mean bid_floor 22.3, 1 impressions of adomain 'forever21.com' with mean price 0.7, 1 impressions of adomain 'lokelma-hcp.com' with mean price 0.6, 2 impressions of adomain 'walgreens.com' with mean price 0.7; 1 sessions in app 'leet.vidmatic.vidmatic', 4 ad_requests with mean bid_floor 0.0; 23 sessions in app 'spades.classic.card.free.online.offline.multiplayer', 1441 ad_requests with mean bid_floor 1.5, 1 clicks of adomain 'exmox.com', 1 impressions of adomain 'exmox.com' with mean price 3.9';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 72;channel is 'USA/I/bidmachine/spades.classic.card.free.online.offline.multiplayer/False/482';time_since_click_in_hours is 73;fast_imp_12h is 1;fast_click_2h is 1;rnd is 0.159875059786787;partition is 2715;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'bloom_spades.classic.card.free.online.offline.multiplayer_USA_95' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_retargeting_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'loppipoppi.dominoes_retargeting_Android_CPA(111)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_control_abdoul_100k_09_18_2024' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V4_500k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '3fe99340-036d-4572-9718-c186485f5e78;uuid is 'fa132ea4-b976-4491-bcf8-c2cb4119fa9e';bid_timestamp is '2024-12-21 22:37:27';device_id is '3fe99340-036d-4572-9718-c186485f5e78';biddate is '2024-12-21';country is 'USA';app is 'com.mobilityware.GinRummySolitaire';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '71ee91ab3c537d1ad0f7a9438868f199';display_manager is 'fyber';raw_price is 14.6310469135642;target_cpi is 1;campaign is 51123;creative_id is 222568;session_duration is 6 ;seller_name is 'DT Exchange SSP (Fyber)';seller_id is 119;content_type is 'vi';bid_floor is 13.621 ;min_floor is 13.621 ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 5 ;time_since_impression is 8808000 ;learning is 0 ;creative_theme is 'general';user_coefficient is 0.84;prior_theme_impressions_count is 5;prior_tag_clicks_count is 3 ;time_since_click is '9200713';hour is '2024-12-21 22:00:00+00:00';day_of_week is '5';os_version is 14;user_behavior_stats_in_past is '2 sessions in app 'com.adfone.aditup', 3 ad_requests with mean bid_floor 3.3; 28 sessions in app 'com.blackout.spades', 6381 ad_requests with mean bid_floor 34.7, 14 impressions of adomain 'amazon.com' with mean price 0.9, 1 impressions of adomain 'att.com' with mean price 1.1, 1 impressions of adomain 'carspa.net' with mean price 2.2, 1 clicks of adomain 'instacart.com', 3 impressions of adomain 'instacart.com' with mean price 16.0, 2 impressions of adomain 'intuit.com' with mean price 2.4, 1 impressions of adomain 'nutrafol.com' with mean price 0.7, 8 impressions of adomain 'poise.com' with mean price 0.7, 7 impressions of adomain 'rocketmortgage.com' with mean price 1.3, 3 clicks of adomain 'temu.com', 19 impressions of adomain 'temu.com' with mean price 50.0; 2 sessions in app 'com.compass.go.test', 161 ad_requests with mean bid_floor 12.3; 1 sessions in app 'com.fiogonia.spades', 1 ad_requests with mean bid_floor 1.9; 7 sessions in app 'com.kiaora.dominoes', 1734 ad_requests with mean bid_floor 56.0; 16 sessions in app 'com.mobilityware.GinRummySolitaire', 1197 ad_requests with mean bid_floor 18.2, 1 impressions of adomain 'adobe.com' with mean price 0.1, 3 impressions of adomain 'benjaminone.com' with mean price 0.1, 1 impressions of adomain 'ctshirts.com' with mean price 0.1, 1 impressions of adomain 'doitbest.com' with mean price 0.1, 3 impressions of adomain 'doordash.com' with mean price 0.5, 1 impressions of adomain 'econtrendx.com' with mean price 0.1, 2 clicks of adomain 'empfohlen.de', 2 impressions of adomain 'empfohlen.de' with mean price 6.1, 1 clicks of adomain 'empower.me', 1 impressions of adomain 'empower.me' with mean price 9.0, 1 impressions of adomain 'ibotta.com' with mean price 0.1, 15 impressions of adomain 'instacart.com' with mean price 6.7, 1 impressions of adomain 'intuit.com' with mean price 0.2, 4 impressions of adomain 'justdice.io' with mean price 0.1, 1 clicks of adomain 'kovocredit.com', 2 impressions of adomain 'kovocredit.com' with mean price 6.4, 3 impressions of adomain 'luckylandslots.com' with mean price 0.1, 3 clicks of adomain 'mintegral.com', 3 impressions of adomain 'mintegral.com' with mean price 6.4, 3 impressions of adomain 'mistplay.com' with mean price 0.1, 1 impressions of adomain 'moonpay.com' with mean price 0.1, 1 impressions of adomain 'numerator.com' with mean price 0.1, 1 impressions of adomain 'oakevergames.com' with mean price 0.1, 5 impressions of adomain 'priceline.com' with mean price 0.1, 13 impressions of adomain 'productmadness.com' with mean price 0.1, 11 impressions of adomain 'progressive.com' with mean price 0.3, 1 impressions of adomain 'safeauth.services' with mean price 0.1, 3 impressions of adomain 'scopely.com' with mean price 0.1, 3 impressions of adomain 'tech.pokergaga.net' with mean price 0.1, 1 impressions of adomain 'temu.com' with mean price 4.8, 1 clicks of adomain 'temu.com', 7 impressions of adomain 'textnow.com' with mean price 0.1, 2 impressions of adomain 'tripsoft.io' with mean price 6.2, 1 clicks of adomain 'tripsoft.io', 1 impressions of adomain 'truecaller.com' with mean price 0.1, 1 impressions of adomain 'walgreens.com' with mean price 0.9, 2 impressions of adomain 'weather.com' with mean price 0.1, 2 impressions of adomain 'yourradioplace.com' with mean price 0.1, 1 impressions of adomain 'zencolor.app' with mean price 0.1; 12 sessions in app 'easy.launcher', 12 ad_requests with mean bid_floor 0.0; 2 sessions in app 'in.playsimple.wordtrip', 9 ad_requests with mean bid_floor 11.6; 1 sessions in app 'net.zedge.android', 10 ad_requests with mean bid_floor 27.0; 23 sessions in app 'phone.clean.master.battery.antivirus.ora', 177 ad_requests with mean bid_floor 7.8, 1 impressions of adomain 'akkerman.com' with mean price 1.1, 2 impressions of adomain 'campersinn.com' with mean price 1.0, 1 impressions of adomain 'doordash.com' with mean price 0.6, 1 impressions of adomain 'mobilesafetytech.com' with mean price 3.2; 1 sessions in app 'screen.mirroring.smart.tv', 2 ad_requests with mean bid_floor 5.2';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 2446;channel is 'USA/V/fyber/com.mobilityware.GinRummySolitaire/False/119';time_since_click_in_hours is 2556;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.807050742628503;partition is 588;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_MMP_Light_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_100k' 'com.newpubco.spades_retargeting_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_100k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V5_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_mmp_V5_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.Eventyr.WS_retargeting_Android_CPI_abdoul_V6_2000k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_new_features_abdoul_100k_09_18_2024' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_500k' 'loppipoppi.dominoes_retargeting_Android_CPA(126)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_500k' 'loppipoppi.dominoes_retargeting_Android_CPA(126)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V6_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_apps_embeddings_similarity' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_500k' 'bloom_com.fiogonia.dominoes_USA_7d' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V6_2000k' 'and.brainworks.nummatch_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'com.aaafun.watersort_Android_CPI_abdoul_V6_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'loppipoppi.dominoes_retargeting_Android_CPA(111)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_V5_2000k' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_retargeting_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_apps_embeddings_similarity' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'loppipoppi.numbermatch_retargeting_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V6_100k' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'loppipoppi.dominoes_retargeting_Android_CPA(126)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_control_abdoul_100k_09_18_2024' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_MMP_Light_100k_11_10_2024' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k' 'bloom_com.fiogonia.dominoes_USA_1d' 'loppipoppi.dominoes_retargeting_Android_CPA(126)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'b89a8917-46c9-42be-bd09-59e5ce008887;uuid is 'df34960c-c8a7-4207-87d2-3ca12aa2217c';bid_timestamp is '2025-02-07 18:00:03';device_id is 'b89a8917-46c9-42be-bd09-59e5ce008887';biddate is '2025-02-07';country is 'USA';app is 'com.tile.match.puzzle.master';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'c6a6b770e6f9a39ac041d92d33282787';display_manager is 'bidmachine';raw_price is 50;target_cpi is 3;campaign is 58358;creative_id is 219049;session_duration is 0 ;seller_name is 'Boke-Higgs';seller_id is 325;content_type is 'vie';bid_floor is 0.033539 ;min_floor is ;bidmachine_placement_value is 6.4448;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 0 ;time_since_impression is 0 ;learning is 0 ;creative_theme is 'new3d';user_coefficient is 1;prior_theme_impressions_count is 0;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2025-02-07 18:00:00+00:00';day_of_week is '4';os_version is 14;user_behavior_stats_in_past is '5 sessions in app 'com.PlayChi.CrowdSortPuzzle', 414 ad_requests with mean bid_floor 32.6, 1 impressions of adomain 'cbsinteractive.com' with mean price 0.1, 2 impressions of adomain 'creditkarma.com' with mean price 17.6, 1 impressions of adomain 'disneyplus.com' with mean price 0.2, 3 impressions of adomain 'econtrendx.com' with mean price 0.1, 1 impressions of adomain 'enerjoy.life' with mean price 0.0, 3 impressions of adomain 'iheart.com' with mean price 0.0, 1 impressions of adomain 'instacart.com' with mean price 0.1, 2 impressions of adomain 'kashkick.com' with mean price 0.1, 1 impressions of adomain 'makeheadway.com' with mean price 0.0, 2 impressions of adomain 'podcast.com' with mean price 0.0, 5 clicks of adomain 'purina.com', 14 impressions of adomain 'purina.com' with mean price 7.8, 1 impressions of adomain 'redfin.com' with mean price 0.0, 3 impressions of adomain 'temu.com' with mean price 0.1, 2 impressions of adomain 'yahoo.com' with mean price 0.0; 5 sessions in app 'com.fugo.wow', 1478 ad_requests with mean bid_floor 10.6, 2 impressions of adomain 'connectionsacademy.com' with mean price 3.2, 1 impressions of adomain 'creditkarma.com' with mean price 12.9, 2 impressions of adomain 'lundbeck.com' with mean price 0.7, 1 impressions of adomain 'mthoodterritory.com' with mean price 2.0, 3 impressions of adomain 'okanogancountry.com' with mean price 1.8, 2 impressions of adomain 'subaru.com' with mean price 1.0; 4 sessions in app 'com.higgs.tilemaster3d', 421 ad_requests with mean bid_floor 7.9, 2 impressions of adomain 'creditkarma.com' with mean price 13.7, 1 impressions of adomain 'numerator.com' with mean price 0.3; 3 sessions in app 'com.inspiredsquare.jupiter', 694 ad_requests with mean bid_floor 6.9, 2 impressions of adomain 'creditkarma.com' with mean price 13.7, 1 impressions of adomain 'nutramaxlabs.com' with mean price 0.6; 1 sessions in app 'com.paxiegames.mergestudio', 3 ad_requests with mean bid_floor 6.0; 20 sessions in app 'com.tile.match.puzzle.master', 1461 ad_requests with mean bid_floor 20.2, 1 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'bidease.com_101931' with mean price 0.2, 11 clicks of adomain 'creditkarma.com', 18 impressions of adomain 'creditkarma.com' with mean price 12.7, 1 impressions of adomain 'flatironbooks.com' with mean price 0.1, 1 clicks of adomain 'newpub.co/spades', 1 impressions of adomain 'newpub.co/spades' with mean price 50.0, 1 impressions of adomain 'orgain.com' with mean price 0.3, 1 impressions of adomain 'peppermint-lips.com' with mean price 4.1, 12 impressions of adomain 'vizor-games.com' with mean price 0.2; 8 sessions in app 'com.tile.town.puzzle.master.match', 428 ad_requests with mean bid_floor 6.0, 1 impressions of adomain 'amazon.com' with mean price 0.3, 1 impressions of adomain 'aveeno.com' with mean price 0.3, 3 clicks of adomain 'creditkarma.com', 5 impressions of adomain 'creditkarma.com' with mean price 11.3, 1 impressions of adomain 'sallyhansen.com' with mean price 0.3, 2 clicks of adomain 'zynga.com', 4 impressions of adomain 'zynga.com' with mean price 4.5; 5 sessions in app 'com.tripledot.solitaire', 631 ad_requests with mean bid_floor 17.0, 2 impressions of adomain 'creditkarma.com' with mean price 15.7, 1 clicks of adomain 'regalcardplay.com', 1 impressions of adomain 'regalcardplay.com' with mean price 8.7, 2 clicks of adomain 'social-innovation.hitachi', 2 impressions of adomain 'social-innovation.hitachi' with mean price 7.2; 1 sessions in app 'com.tripledot.woodoku', 1 ad_requests with mean bid_floor 10.8; 4 sessions in app 'com.vizorapps.klondike', 801 ad_requests with mean bid_floor 78.5; 3 sessions in app 'com.zm.nuts', 149 ad_requests with mean bid_floor 4.0, 3 impressions of adomain 'amazon.com' with mean price 0.2, 3 impressions of adomain 'creditkarma.com' with mean price 14.6, 2 impressions of adomain 'snapchat.com' with mean price 10.1; 1 sessions in app 'com.zynga.words3', 14 ad_requests with mean bid_floor 10.1; 1 sessions in app 'free.os.jump.superbros.adventure.world', 1 ad_requests with mean bid_floor 0.0';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 0;channel is 'USA/I/bidmachine/com.tile.match.puzzle.master/False/325';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.554954788809864;partition is 588;segments is ['com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V5_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_mmp_V5_100k' 'closet.match.pair.matching.games_Android_CPA(level_3)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_mmp_V5_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_mmp_V5_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V3_500k' 'is_segments_com_newpubco_klondikesolitaire_Android_0_cg1_mmp_v5_USA_auto' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_mmp_V5_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_mmp_V5_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_mmp_V5_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_mmp_V5_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_mmp_V5_100k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_500k' 'closet.match.pair.matching.games_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '6f0b4810-1cc7-4217-943d-31d7567c60a5;uuid is '70369e96-a761-4403-95c3-8bc6d3fe3753';bid_timestamp is '2025-01-10 0:25:23';device_id is '6f0b4810-1cc7-4217-943d-31d7567c60a5';biddate is '2025-01-10';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 26.6906947564091;target_cpi is 2;campaign is 57880;creative_id is 229286;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'i';bid_floor is 1.6006 ;min_floor is 1.6006 ;bidmachine_placement_value is 1.6112;placement_historical_value is 5.578545;third_party_bid_price is ;prior_tag_impressions_count is 28 ;time_since_impression is 4305 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1.58;prior_theme_impressions_count is 28;prior_tag_clicks_count is 17 ;time_since_click is '25775';hour is '2025-01-10 00:00:00+00:00';day_of_week is '4';os_version is 14;user_behavior_stats_in_past is '1 sessions in app 'block.puzzle.sudoku.free.game.classic.offline', 1 ad_requests with mean bid_floor 3.5; 6 sessions in app 'com.blackout.spades', 614 ad_requests with mean bid_floor 27.8, 1 impressions of adomain 'clorox.com' with mean price 0.5, 1 impressions of adomain 'keepnyworking.org' with mean price 0.8, 1 impressions of adomain 'nutrafol.com' with mean price 1.0, 1 impressions of adomain 'paramountplus.com' with mean price 0.7; 5 sessions in app 'com.bloodaha.pressureguardian.pppmfind', 216 ad_requests with mean bid_floor 6.1; 1 sessions in app 'com.daily.sunster.baught', 2 ad_requests with mean bid_floor 5.7; 1 sessions in app 'com.gsn.android.tripeaks', 20 ad_requests with mean bid_floor 12.1; 9 sessions in app 'com.higgs.slotsmash', 517 ad_requests with mean bid_floor 45.5; 435 sessions in app 'com.metropcs.metrozone', 3702 ad_requests with mean bid_floor 85.6; 1 sessions in app 'com.playvalve.spades', 45 ad_requests with mean bid_floor 137.5, 1 impressions of adomain 'naturesbakery.com' with mean price 0.8; 9 sessions in app 'com.productmadness.cashmancasino', 302 ad_requests with mean bid_floor 20.5, 1 clicks of adomain 'connection.com', 1 impressions of adomain 'connection.com' with mean price 10.5, 1 clicks of adomain 'crypto.com', 1 impressions of adomain 'crypto.com' with mean price 4.8, 1 impressions of adomain 'la-z-boy.com' with mean price 10.6; 7 sessions in app 'com.productmadness.hovmobile', 91 ad_requests with mean bid_floor 17.1, 1 impressions of adomain 'ksg.com' with mean price 19.2; 1 sessions in app 'com.qrlanucher.qrcode.qr999', 9 ad_requests with mean bid_floor 3.4; 151 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 14127 ad_requests with mean bid_floor 13.2, 4 impressions of adomain '1000bulbs.com' with mean price 1.6, 24 impressions of adomain '5252slot.com' with mean price 1.9, 15 impressions of adomain 'crypto.com' with mean price 4.6, 1 impressions of adomain 'fanatics.com' with mean price 11.9, 5 impressions of adomain 'fruit-gaming.com' with mean price 3.1, 3 impressions of adomain 'gamehaus.com' with mean price 2.2, 2 impressions of adomain 'google.com' with mean price 5.8, 3 impressions of adomain 'healthsmart24.com' with mean price 3.3, 1 impressions of adomain 'jackpocket.com' with mean price 1.2, 9 impressions of adomain 'newpub.co' with mean price 2.7, 38 impressions of adomain 'newpub.co/spades' with mean price 5.7, 2 impressions of adomain 'northwest.bank' with mean price 2.5, 8 impressions of adomain 'oakevergames.com' with mean price 5.4, 4 impressions of adomain 'peppermint-lips.com' with mean price 4.8, 53 impressions of adomain 'productmadness.com' with mean price 3.0, 10 impressions of adomain 'scientificgames.com' with mean price 1.7, 5 impressions of adomain 'spinxgames.com' with mean price 1.7, 3 impressions of adomain 'tech.pokergaga.net' with mean price 4.4, 1 impressions of adomain 'welloflife.com' with mean price 3.9; 1 sessions in app 'com.tripledot.woodoku', 3 ad_requests with mean bid_floor 6.2; 1 sessions in app 'in.playsimple.wordsearch', 1 ad_requests with mean bid_floor 10.0; 1 sessions in app 'qrcodescanner.qrcodereader.qrscanner.barcodereader', 1 ad_requests with mean bid_floor 134.7; 14 sessions in app 'vegas.classic.slots.bravo.free.android', 480 ad_requests with mean bid_floor 59.0';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 1;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 7;fast_imp_12h is 4;fast_click_2h is 0;rnd is 0.604157075549326;partition is 989;segments is ['com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V4_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V6_2000k' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_100k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_100k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_AG_100k_21_12_2024' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_100k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_2000k' 'com.aaaudi.wordmaker_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V5_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_mmp_light_V6_2000k' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_100k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_100k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_100k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_500k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V5_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_AG_100k_21_12_2024' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_Appgrowth_New_100k_12_10_2024' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_100k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_mmp_light_V6_500k' 'bloom_com.blackout.spades_USA_1d' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_2000k' 'loppipoppi.yatzy_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_V5_2000k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_100k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_100k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_100k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_100k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '696931f7-4c63-4d82-9624-8fa1eec9bb5a;uuid is '3d33074e-1a2b-4510-a94e-ecbaf7ebcf12';bid_timestamp is '2025-01-02 1:37:16';device_id is '696931f7-4c63-4d82-9624-8fa1eec9bb5a';biddate is '2025-01-02';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 2.43902854823851;target_cpi is 2;campaign is 57517;creative_id is 228773;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'vie';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is ;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 28 ;time_since_impression is 84734 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 0.27;prior_theme_impressions_count is 28;prior_tag_clicks_count is 4 ;time_since_click is '273728';hour is '2025-01-02 01:00:00+00:00';day_of_week is '3';os_version is 14;user_behavior_stats_in_past is '1 sessions in app 'com.RealGC.eurobus', 3 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.fatix.fatixpro', 7 ad_requests with mean bid_floor 4.8; 1 sessions in app 'com.playvalve.solitaire', 2 ad_requests with mean bid_floor 6.3; 163 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 15825 ad_requests with mean bid_floor 11.6, 1 impressions of adomain 'anthropologie.com' with mean price 0.3, 2 impressions of adomain 'breezeline.com' with mean price 3.3, 1 impressions of adomain 'culturelle.com' with mean price 0.7, 1 impressions of adomain 'evenue.net' with mean price 0.8, 1 clicks of adomain 'intuit.com', 6 impressions of adomain 'intuit.com' with mean price 4.5, 1 impressions of adomain 'loopnet.com' with mean price 3.8, 3 clicks of adomain 'newpub.co', 4 impressions of adomain 'newpub.co' with mean price 6.5, 5 clicks of adomain 'newpub.co/spades', 12 impressions of adomain 'newpub.co/spades' with mean price 5.2, 9 impressions of adomain 'walgreens.com' with mean price 0.7; 2 sessions in app 'com.tripledot.solitaire', 7 ad_requests with mean bid_floor 2.6; 106 sessions in app 'com.vitastudio.mahjong', 8670 ad_requests with mean bid_floor 14.6, 2 impressions of adomain '7-eleven.com' with mean price 0.6, 3 impressions of adomain 'adidas.com' with mean price 0.2, 3 impressions of adomain 'aha.org' with mean price 0.2, 2 impressions of adomain 'airfiltersdelivered.com' with mean price 0.3, 1 clicks of adomain 'amazon.com', 28 impressions of adomain 'amazon.com' with mean price 0.5, 1 impressions of adomain 'anthropologie.com' with mean price 0.4, 133 impressions of adomain 'butterflynetwork.com' with mean price 0.5, 2 impressions of adomain 'campingworld.com' with mean price 0.2, 1 impressions of adomain 'childrenscancer.org' with mean price 0.6, 1 impressions of adomain 'coldstonecreamery.com' with mean price 0.4, 2 impressions of adomain 'crucial.com' with mean price 0.3, 1 impressions of adomain 'deepindiankitchen.com' with mean price 0.4, 1 impressions of adomain 'deutschfamily.com' with mean price 0.5, 2 impressions of adomain 'discovery.com' with mean price 0.2, 2 impressions of adomain 'disneyplus.com' with mean price 0.3, 1 clicks of adomain 'distrokid.com', 2 impressions of adomain 'distrokid.com' with mean price 0.2, 1 impressions of adomain 'dnb.com' with mean price 0.3, 1 impressions of adomain 'dramamine.com' with mean price 0.2, 1 impressions of adomain 'dyson.com' with mean price 0.9, 4 impressions of adomain 'flixchatter.net' with mean price 0.3, 2 impressions of adomain 'goldbond.com' with mean price 0.3, 5 impressions of adomain 'hhs.gov' with mean price 0.1, 8 impressions of adomain 'huggies.com' with mean price 0.1, 4 impressions of adomain 'hymanbrothersinfiniti.com' with mean price 0.6, 1 impressions of adomain 'inova.org' with mean price 0.5, 2 impressions of adomain 'instacart.com' with mean price 0.5, 2 impressions of adomain 'iottechnews.com' with mean price 0.3, 1 impressions of adomain 'kikkomanusa.com' with mean price 0.1, 1 impressions of adomain 'kraftheinz.com' with mean price 0.2, 2 impressions of adomain 'marinerwealthadvisors.com' with mean price 0.1, 1 impressions of adomain 'maryruthorganics.com' with mean price 0.7, 1 impressions of adomain 'nba.com' with mean price 0.6, 9 impressions of adomain 'nestle-watersna.com' with mean price 0.2, 2 impressions of adomain 'neutrogena.com' with mean price 0.4, 2 impressions of adomain 'newpub.co' with mean price 8.0, 2 clicks of adomain 'newpub.co', 2 impressions of adomain 'newpub.co/spades' with mean price 3.3, 11 impressions of adomain 'nutramaxlabs.com' with mean price 0.3, 1 impressions of adomain 'odu.edu' with mean price 1.1, 1 impressions of adomain 'oneaday.com' with mean price 0.3, 2 impressions of adomain 'patagonia.com' with mean price 0.2, 2 impressions of adomain 'paycom.com' with mean price 0.2, 4 impressions of adomain 'phone.com' with mean price 1.2, 2 impressions of adomain 'progressive.com' with mean price 0.4, 1 impressions of adomain 'ruthcheathamfoundation.org' with mean price 0.2, 1 impressions of adomain 'samsung.com' with mean price 0.5, 1 impressions of adomain 'sharecare.com' with mean price 0.6, 3 impressions of adomain 'sunnyhealthfitness.com' with mean price 0.2, 1 impressions of adomain 'thecloroxcompany.com' with mean price 0.4, 2 impressions of adomain 'thetradedesk.com' with mean price 0.7, 2 impressions of adomain 'vacareers.va.gov' with mean price 4.4, 12 impressions of adomain 'walgreens.com' with mean price 0.9, 1 impressions of adomain 'wkkellogg.com' with mean price 0.3, 11 impressions of adomain 'ymcarichmond.org' with mean price 0.8; 1 sessions in app 'com.vitastudio.solitaire', 2 ad_requests with mean bid_floor 6.9; 1 sessions in app 'in.playsimple.tripcross', 2 ad_requests with mean bid_floor 5.5; 1 sessions in app 'in.playsimple.wordsearch', 1 ad_requests with mean bid_floor 3.1; 2 sessions in app 'in.playsimple.wordtrip', 4 ad_requests with mean bid_floor 8.0; 2 sessions in app 'kidultlovin.word.zen', 2 ad_requests with mean bid_floor 7.7';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 23;channel is 'USA/I/bidmachine/com.spades.solitaire.online.plus.offline.free.card.games/False/482';time_since_click_in_hours is 76;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.431665056149568;partition is 161;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'embeddings_centroid_similarity_wordmakers_installs' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.Eventyr.WS_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.spades_retargeting_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_100k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V6_100k' 'embeddings_centroid_similarity_installs_1191435163']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '94905f66-884c-470a-90c2-a4f366adf5df;uuid is '5a13b35e-153e-444b-91fa-a32e9e1b2033';bid_timestamp is '2025-02-04 19:24:09';device_id is '94905f66-884c-470a-90c2-a4f366adf5df';biddate is '2025-02-04';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 83.8018606894459;target_cpi is 2.55314983305623;campaign is 58255;creative_id is 229286;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'ie';bid_floor is 1.6006 ;min_floor is 1.6006 ;bidmachine_placement_value is 33.92;placement_historical_value is 76.494451;third_party_bid_price is ;prior_tag_impressions_count is 1 ;time_since_impression is 438610 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1.92;prior_theme_impressions_count is 1;prior_tag_clicks_count is 1 ;time_since_click is '438560';hour is '2025-02-04 19:00:00+00:00';day_of_week is '1';os_version is 14;user_behavior_stats_in_past is '35 sessions in app 'com.blackout.spades', 1406 ad_requests with mean bid_floor 18.3, 1 impressions of adomain 'afhsva.com' with mean price 0.7, 1 impressions of adomain 'allabouthae.com' with mean price 1.2, 3 impressions of adomain 'amazon.com' with mean price 0.8, 1 clicks of adomain 'creditkarma.com', 3 impressions of adomain 'creditkarma.com' with mean price 91.3, 1 impressions of adomain 'disneyplus.com' with mean price 0.7, 1 impressions of adomain 'docautofredericksburg.com' with mean price 1.7, 1 impressions of adomain 'freecash.com' with mean price 0.2, 2 impressions of adomain 'newpub.co' with mean price 91.7, 2 clicks of adomain 'newpub.co', 1 impressions of adomain 'nutrafol.com' with mean price 0.7, 1 impressions of adomain 'offerhives.com' with mean price 0.6, 1 impressions of adomain 'orgain.com' with mean price 0.4, 1 impressions of adomain 'ozempic.com' with mean price 2.2, 1 impressions of adomain 'paramountplus.com' with mean price 0.7, 1 impressions of adomain 'samsung.com' with mean price 0.7, 1 impressions of adomain 'scorewarrior.com' with mean price 91.7, 37 impressions of adomain 'superplay.co' with mean price 3.2; 2 sessions in app 'com.handmark.expressweather', 7 ad_requests with mean bid_floor 69.9; 2 sessions in app 'com.komspek.battleme', 4 ad_requests with mean bid_floor 15.6; 4 sessions in app 'com.pieyel.scrabble', 10 ad_requests with mean bid_floor 58.8, 1 impressions of adomain 'adobe.com' with mean price 0.0, 3 impressions of adomain 'clifbar.com' with mean price 0.0, 1 impressions of adomain 'com.koykogames.Euphoria21Adventure' with mean price 0.1, 1 impressions of adomain 'doubleclick.net' with mean price 0.0, 1 impressions of adomain 'dramabox.com' with mean price 0.1, 1 impressions of adomain 'freecash.com' with mean price 0.1, 1 impressions of adomain 'freepeople.com' with mean price 0.0, 1 impressions of adomain 'inspiredsquare.com' with mean price 0.0, 1 impressions of adomain 'instacart.com' with mean price 0.1, 1 impressions of adomain 'libtayo.com' with mean price 0.4, 1 impressions of adomain 'mazdausa.com' with mean price 0.3, 1 impressions of adomain 'moonpay.com' with mean price 0.1, 1 impressions of adomain 'nordvpn.com' with mean price 0.1, 1 impressions of adomain 'numerator.com' with mean price 0.1, 1 impressions of adomain 'pandaexpress.com' with mean price 0.4, 1 impressions of adomain 'paypal.com' with mean price 0.6, 3 impressions of adomain 'samsung.com' with mean price 0.0, 1 impressions of adomain 'self.inc' with mean price 0.3, 1 impressions of adomain 'talkingtomandfriends.com' with mean price 0.0, 1 impressions of adomain 'textnow.com' with mean price 0.0, 1 impressions of adomain 'vitastudio.ai' with mean price 0.1, 1 impressions of adomain 'zynga.com' with mean price 0.1; 7 sessions in app 'com.ttterbagames.businesssimulator', 88 ad_requests with mean bid_floor 20.2, 3 impressions of adomain 'amazon.com' with mean price 0.7, 1 impressions of adomain 'bumble.com' with mean price 0.7, 1 impressions of adomain 'discovery.com' with mean price 0.7, 1 impressions of adomain 'facebook.com' with mean price 0.6, 1 impressions of adomain 'goldbond.com' with mean price 1.2, 1 impressions of adomain 'haleon.com' with mean price 0.8, 1 impressions of adomain 'kelloggs.com' with mean price 1.0, 1 clicks of adomain 'maznit.com', 1 impressions of adomain 'maznit.com' with mean price 86.5, 1 impressions of adomain 'samsung.com' with mean price 0.7, 8 impressions of adomain 'superplay.co' with mean price 5.2; 4 sessions in app 'com.vitastudio.mahjong', 405 ad_requests with mean bid_floor 90.7, 1 impressions of adomain 'creditkarma.com' with mean price 44.1, 2 impressions of adomain 'flixchatter.net' with mean price 0.3, 2 impressions of adomain 'goldbond.com' with mean price 0.2, 2 impressions of adomain 'self.inc' with mean price 0.2, 1 impressions of adomain 'vizor-games.com' with mean price 0.3; 4 sessions in app 'com.xten.starfall', 22 ad_requests with mean bid_floor 22.5; 1 sessions in app 'com.zm.crossmath', 22 ad_requests with mean bid_floor 57.6; 1 sessions in app 'com.zynga.words3', 4 ad_requests with mean bid_floor 24.0; 1 sessions in app 'kHsttNtAeo1Q', 0 ad_requests with mean bid_floor 0.0; 9 sessions in app 'kjv.bible.kingjamesbible', 170 ad_requests with mean bid_floor 36.4, 1 impressions of adomain 'creditkarma.com' with mean price 200.3; 1 sessions in app 'net.peakgames.mobile.spades.android', 18 ad_requests with mean bid_floor 62.0; 4 sessions in app 'od_13755', 0 ad_requests with mean bid_floor 0.0';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 121;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 122;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.330410335695845;partition is 2855;segments is ['com.block.juggle_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.aaafun.watersort_retargeting_Android_CPI_abdoul_V4_2mln' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_500k' 'com.koolgames.bubblepopper_Android_CPA(dc_6level_start_befored8)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.spades_retargeting_Android_CPA(146)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V6_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.spades_retargeting_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_retargeting_Android_CPA(108)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V4_2000k' 'Android_ALL_IAP_abdoul_500k_05_28_2024' 'com.newpubco.spades_retargeting_Android_CPA(147)_abdoul_V4_2000k' 'com.ttterbagames.businesssimulator_Android_CPA(dc_fortune_5000_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_competitors_BM_305k_30_01_2025' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_retargeting_Android_CPA(145)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'loppipoppi.ginrummy_retargeting_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_500k' 'Android_retargeting_IAP_abdoul_500k_05_28_2024' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_competitors_BM_adrequests_470k_29_01_2025' 'com.Eventyr.WS_retargeting_Android_CPI_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.ttterbagames.businesssimulator_Android_CPI(install)_abdoul_V6_MMP_100k_21_12_2024' 'com.ttterbagames.businesssimulator_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V6_2000k' 'com.koolgames.bubblepopper_Android_CPI_abdoul_V4_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.ttterbagames.businesssimulator_Android_CPA(dc_fortune_5000_BeforeD8)_abdoul_V6_2000k' 'com.redcell.goldandgoblins_Android_CPI_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(loop_ipu50)_abdoul_V6_2000k' 'com.Eventyr.WS_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.koolgames.bubblepopper_Android_CPA(dc_8level_start_befored8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V4_500k' 'com.Eventyr.WS_retargeting_Android_CPI_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_retargeting_Android_CPI_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V5_MMP_100k_21_12_2024' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_retargeting_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'loppipoppi.dominoes_retargeting_Android_CPA(126)_abdoul_V6_2000k' 'loppipoppi.ginrummy_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'loppipoppi.dominoes_retargeting_Android_CPA(111)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.newpubco.spades_retargeting_Android_CPA(108)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2000k' 'com.ttterbagames.businesssimulator_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_80' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_retargeting_Android_CPA(146)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_100k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_Moloco_bundles_q965_300k_03_02_2025' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.block.juggle_Android_CPA(ipu_168h_50)_abdoul_V4_2000k' 'com.aaafun.watersort_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'loppipoppi.dominoes_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_retargeting_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.block.juggle_Android_CPA(s_custom7_revenue)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.block.juggle_Android_CPA(s_custom7_revenue)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_100k' 'com.Eventyr.WS_retargeting_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V5_MMP_100k_21_12_2024' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.redcell.goldandgoblins_Android_CPA(hardspend)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'loppipoppi.dominoes_retargeting_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_100k' 'com.newpubco.spades_Android_competitors_BM_62k_01_02_2025' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V5_MMP_100k_21_12_2024' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V7_HIGH_PRICE_HIGH_VAR_AG_100k_01_25_2025' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_100k' 'com.Eventyr.WS_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_MMP_100k_21_12_2024' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(ipu_168h_50)_abdoul_V6_2000k' 'loppipoppi.yatzy_retargeting_Android_CPA(dc_10GameEnd_BeforeD8)_abdoul_V4_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.aaaudi.biblecode_retargeting_Android_CPA(10level_complete_beforeD8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_competitors_BM_450k_29_01_2025' 'com.partyup.blockjam_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.koolgames.bubblepopper_Android_CPA(dc_6level_start_befored8)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V5_MMP_100k_21_12_2024' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_retargeting_Android_CPA(146)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_CPI_install_abdoul_100k_07_18_2024' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_100k' 'com.block.juggle_Android_CPA(loop_ipu50)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'loppipoppi.dominoes_retargeting_Android_CPI_abdoul_V3_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_2000k' 'com.newpubco.spades_retargeting_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_pics_finished_5)_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.ttterbagames.businesssimulator_Android_CPI(install)_abdoul_V5_MMP_100k_21_12_2024' 'com.newpubco.spades_retargeting_Android_CPA(145)_abdoul_V6_2000k' 'explore' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_retargeting_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V7_HIGH_PRICE_HIGH_VAR_AG_40k_01_31_2025' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V4_500k' 'loppipoppi.ginrummy_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V6_2000k' 'com.newpubco.spades_retargeting_Android_CPA(146)_abdoul_V3_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V7_HYP1_AG_100k_01_25_2025' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V4_2000k' 'com.koolgames.bubblepopper_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'loppipoppi.dominoes_retargeting_Android_CPI_abdoul_V6_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_100k' 'closet.match.pair.matching.games_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '721bd7b6-aa52-4d93-9f21-630a66ebfb8b;uuid is '3fb9e000-a5bb-40fa-a4bd-08281b9d5406';bid_timestamp is '2024-12-22 23:08:07';device_id is '721bd7b6-aa52-4d93-9f21-630a66ebfb8b';biddate is '2024-12-22';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 9.52693295210931;target_cpi is 2;campaign is 57517;creative_id is 228773;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'vie';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 22.457627;placement_historical_value is 5.020243;third_party_bid_price is ;prior_tag_impressions_count is 31 ;time_since_impression is 4218 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 1.18;prior_theme_impressions_count is 31;prior_tag_clicks_count is 11 ;time_since_click is '164270';hour is '2024-12-22 23:00:00+00:00';day_of_week is '6';os_version is 14;user_behavior_stats_in_past is '10 sessions in app 'com.aws.android', 0 ad_requests with mean bid_floor 0.0, 2 impressions of adomain 'Migraine.com' with mean price 1.4, 3 impressions of adomain 'disneyplus.com' with mean price 0.6, 2 impressions of adomain 'madrigalpharma.com' with mean price 2.3, 2 impressions of adomain 'olly.com' with mean price 0.6, 2 impressions of adomain 'paramountplus.com' with mean price 0.7, 1 impressions of adomain 'smartypants.com' with mean price 0.9, 1 impressions of adomain 'unilever.com' with mean price 0.7; 2 sessions in app 'com.blackout.spades', 38 ad_requests with mean bid_floor 28.4; 2 sessions in app 'com.dcjnmed.jifqq', 3 ad_requests with mean bid_floor 1.8; 1 sessions in app 'com.intensedev.biblesolitaire.gp', 6 ad_requests with mean bid_floor 3.9; 154 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 26384 ad_requests with mean bid_floor 13.7, 1 impressions of adomain 'bp.com' with mean price 0.8, 1 impressions of adomain 'chanhassendt.com' with mean price 4.7, 3 impressions of adomain 'fleetfarm.com' with mean price 1.0, 1 impressions of adomain 'google.com' with mean price 2.3, 1 impressions of adomain 'intuit.com' with mean price 0.6, 2 impressions of adomain 'janssen.com' with mean price 3.5, 3 impressions of adomain 'madrigalpharma.com' with mean price 2.0, 7 impressions of adomain 'metabolicmaintenance.com' with mean price 6.5, 1 clicks of adomain 'metabolicmaintenance.com', 8 impressions of adomain 'myka.com' with mean price 8.6, 3 impressions of adomain 'newpub.co' with mean price 10.4, 1 clicks of adomain 'newpub.co/spades', 12 impressions of adomain 'newpub.co/spades' with mean price 6.3, 1 impressions of adomain 'paramountplus.com' with mean price 0.8, 5 impressions of adomain 'pinterest.com' with mean price 8.0, 6 impressions of adomain 'rocketmortgage.com' with mean price 1.8, 2 impressions of adomain 'tiktok.com' with mean price 2.5; 1 sessions in app 'com.tripledot.spades', 6 ad_requests with mean bid_floor 3.6; 1 sessions in app 'com.tripledot.tile.blossom', 7 ad_requests with mean bid_floor 12.6; 1 sessions in app 'com.tripledot.woodoku', 7 ad_requests with mean bid_floor 3.8; 1 sessions in app 'com.vitastudio.solitaire', 2 ad_requests with mean bid_floor 24.1; 12 sessions in app 'com.weather.forecast.radar.rain.days.home', 48 ad_requests with mean bid_floor 28.4; 10 sessions in app 'easy.launcher', 10 ad_requests with mean bid_floor 0.0; 1 sessions in app 'easy.sudoku.puzzle.solver.free', 1 ad_requests with mean bid_floor 6.9; 42 sessions in app 'games.conifer.card.spider.solitaire.free', 286 ad_requests with mean bid_floor 34.5; 1 sessions in app 'in.crossy.daily_crossword', 2 ad_requests with mean bid_floor 9.3; 1 sessions in app 'in.playsimple.tripcross', 2 ad_requests with mean bid_floor 15.4; 1 sessions in app 'in.playsimple.wordsearch', 1 ad_requests with mean bid_floor 7.4; 3 sessions in app 'in.playsimple.wordtrip', 33 ad_requests with mean bid_floor 12.4';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 1;channel is 'USA/I/bidmachine/com.spades.solitaire.online.plus.offline.free.card.games/False/482';time_since_click_in_hours is 46;fast_imp_12h is 3;fast_click_2h is 0;rnd is 0.163370745292888;partition is 1703;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPA(sdk_ua_online_once_180min)_abdoul_V3_500k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_100k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_20GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'loppipoppi.yatzy_apps_embeddings_similarity' 'bloom_com.fiogonia.spades_USA_7d' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.Eventyr.WS_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_new_features_abdoul_100k_09_18_2024' 'com.newpubco.klondikesolitaire_apps_embeddings_similarity' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.aaafun.watersort_retargeting_Android_CPI_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'bloom_com.fiogonia.spades_USA_1d' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2000k' 'bloom_com.fiogonia.dominoes_USA_7d' 'com.newpubco.spidersolitaire_Android_CPA(dc_40GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spidersolitaire_Android_CPA(dc_25GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_30d' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V5_500k' 'bloom_com.blackout.spades_USA_1d' 'com.aaaudi.biblecode_retargeting_Android_CPI_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_100k' 'com.aaafun.watersort_retargeting_Android_CPI_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'beetles.puzzle.solitaire_apps_embeddings_similarity' 'bloom_com.blackout.spades_USA_7d' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.newpubco.spidersolitaire_Android_CPA(dc_25GameCompleted_BeforeD8)_abdoul_V3_100k' 'bloom_com.fuzzymobilegames.spades_USA_1d' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.spidersolitaire_Android_CPA(dc_10GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k' 'bloom_com.fiogonia.dominoes_USA_1d' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is ';uuid is '667b9590-0f03-4a8b-8bfa-79848e3b224c';bid_timestamp is '2024-12-26 12:56:26';device_id is '2dcd995c-6cf0-43d1-8451-e68567cc01ca';biddate is '2024-12-26';country is 'USA';app is 'com.mobilityware.GinRummySolitaire';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 13.1856570020318;target_cpi is 2;campaign is 57621;creative_id is 228773;session_duration is 0 ;seller_name is 'Mobilityware SDK';seller_id is 192;content_type is 'vi';bid_floor is 8.9593 ;min_floor is ;bidmachine_placement_value is 7;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 8 ;time_since_impression is 348130 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 1.49;prior_theme_impressions_count is 8;prior_tag_clicks_count is 5 ;time_since_click is '348128';hour is '2024-12-26 12:00:00+00:00';day_of_week is '3';os_version is 14;user_behavior_stats_in_past is '';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 96;channel is 'USA/V/bidmachine/com.mobilityware.GinRummySolitaire/False/192';time_since_click_in_hours is 97;fast_imp_12h is 3;fast_click_2h is 1;rnd is 0.987371385466674;partition is 1184;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spidersolitaire_Android_CPA(dc_25GameCompleted_BeforeD8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_100k' 'com.murka.scatterslots_Android_CPI_abdoul_blackapps_V4_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_2000k' 'loppipoppi.yatzy_apps_embeddings_similarity' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_V5_2000k' 'bloom_com.fiogonia.spades_USA_7d' 'closet.match.pair.matching.games_Android_CPI_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V5_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'loppipoppi.yatzy_retargeting_Android_CPI_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_500k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_500k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V3_500k' 'com.aaafun.watersort_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_apps_embeddings_similarity' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_500k' 'bloom_com.blackout.spades_USA_80' 'bloom_com.fiogonia.spades_USA_1d' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_15GameCompleted_BeforeD8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_Appgrowth_100k_11_10_2024' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V5_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_2000k' 'loppipoppi.dominoes_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_Appgrowth_New_100k_12_10_2024' 'com.newpubco.spades_Android_CPA(dc_30RoundEnded_BeforeD8)_abdoul_V6_Appgrowth_New_100k_11_10_2024' 'com.redcell.goldandgoblins_Android_CPA(RV_start)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.aaaudi.wordmaker_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_V5_2000k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.pixel.art.coloring.color.number_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2mln' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_25GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_100k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'com.aaafun.watersort_Android_CPI_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPI_abdoul_V3_500k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_mmp_V5_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(s_ad_revenue_to_af3)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_2000k' 'com.newpubco.spades_retargeting_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V5_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V5_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_500k' 'com.newpubco.spidersolitaire_Android_CPA(dc_10GameCompleted_BeforeD8)_abdoul_V3_500k' 'com.pixel.art.coloring.color.number_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'com.redcell.goldandgoblins_Android_CPA(prog3)_abdoul_V4_2000k' 'bloom_com.blackout.spades_USA_95' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_MMP_Light_100k_11_10_2024' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V4_2mln' 'com.redcell.goldandgoblins_Android_CPA(Tutorial)_abdoul_V4_2000k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'bdf0e3b0-eb74-4a55-9d4c-313bd09c45d8;uuid is '204a81d7-c093-4d86-a151-e43f2a7ce885';bid_timestamp is '2025-01-16 6:58:11';device_id is 'bdf0e3b0-eb74-4a55-9d4c-313bd09c45d8';biddate is '2025-01-16';country is 'USA';app is 'com.miracle.block.smash.journey';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 3.1198118365425;target_cpi is 13.0922997809714;campaign is 57948;creative_id is 228773;session_duration is 0 ;seller_name is 'Falcon';seller_id is 584;content_type is 'vie';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is ;placement_historical_value is 2.191898;third_party_bid_price is ;prior_tag_impressions_count is 2 ;time_since_impression is 82706 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 0.14;prior_theme_impressions_count is 2;prior_tag_clicks_count is 1 ;time_since_click is '82684';hour is '2025-01-16 06:00:00+00:00';day_of_week is '3';os_version is 12;user_behavior_stats_in_past is '55 sessions in app 'com.hearts.solitaire.plus.offline.free.card.games', 4097 ad_requests with mean bid_floor 13.8, 1 impressions of adomain '200e75.com' with mean price 1.6, 1 impressions of adomain 'barmethod.com' with mean price 0.4, 1 impressions of adomain 'canadagoose.com' with mean price 0.8, 2 impressions of adomain 'commissaries.com' with mean price 0.6, 1 impressions of adomain 'cullmanregional.com' with mean price 0.5, 10 impressions of adomain 'datto.com' with mean price 0.9, 1 impressions of adomain 'daytonabeach.com' with mean price 0.4, 3 impressions of adomain 'elevatedhealthnyc.com' with mean price 1.3, 1 impressions of adomain 'flashrewards.co' with mean price 3.2, 1 impressions of adomain 'hardrock.com' with mean price 0.6, 1 impressions of adomain 'inspirseniorliving.com' with mean price 0.9, 7 impressions of adomain 'laguardia.edu' with mean price 1.5, 2 impressions of adomain 'lucidmotors.com' with mean price 0.7, 1 impressions of adomain 'mars.com' with mean price 0.8, 1 impressions of adomain 'mazola.com' with mean price 0.6, 4 impressions of adomain 'pinterest.com' with mean price 2.4, 2 clicks of adomain 'pinterest.com', 1 impressions of adomain 'poet.com' with mean price 0.8, 2 impressions of adomain 'royalgreenny.com' with mean price 1.1, 2 impressions of adomain 'sillynice.com' with mean price 0.4, 6 impressions of adomain 'sofi.com' with mean price 0.9, 1 impressions of adomain 'tenement.org' with mean price 0.6, 8 clicks of adomain 'textnow.com', 20 impressions of adomain 'textnow.com' with mean price 3.0, 1 impressions of adomain 'therefineryatdomino.com' with mean price 1.5, 1 impressions of adomain 'tigerbalm.com' with mean price 0.8, 1 impressions of adomain 'tiktok.com' with mean price 2.7, 1 impressions of adomain 'tubitv.com' with mean price 5.2, 1 impressions of adomain 'uag.edu' with mean price 1.0, 1 impressions of adomain 'zales.com' with mean price 0.7; 65 sessions in app 'com.miracle.block.smash.journey', 10589 ad_requests with mean bid_floor 74.6, 5 impressions of adomain 'amazon.com' with mean price 0.3, 2 impressions of adomain 'commissaries.com' with mean price 0.7, 1 impressions of adomain 'creincomefund.com' with mean price 0.3, 28 impressions of adomain 'datto.com' with mean price 1.0, 1 impressions of adomain 'disneyplus.com' with mean price 0.2, 1 impressions of adomain 'doordash.com' with mean price 0.1, 2 impressions of adomain 'dumboofficespace.com' with mean price 1.1, 1 impressions of adomain 'fruit-gaming.com' with mean price 0.1, 1 impressions of adomain 'fyzical.com' with mean price 1.3, 1 impressions of adomain 'hain.com' with mean price 0.4, 1 impressions of adomain 'hardrock.com' with mean price 0.6, 1 impressions of adomain 'higgsgamestudio.com' with mean price 0.3, 1 impressions of adomain 'highlandbk.com' with mean price 0.9, 1 impressions of adomain 'homeinstead.com' with mean price 0.9, 1 impressions of adomain 'imperva.com' with mean price 0.6, 1 impressions of adomain 'ironaway.com' with mean price 0.8, 4 impressions of adomain 'laguardia.edu' with mean price 1.8, 1 impressions of adomain 'moinian.com' with mean price 1.1, 2 clicks of adomain 'newpub.co/spades', 4 impressions of adomain 'newpub.co/spades' with mean price 3.2, 1 impressions of adomain 'nutrafol.com' with mean price 0.2, 1 impressions of adomain 'nvidia.com' with mean price 6.2, 1 impressions of adomain 'orgain.com' with mean price 5.6, 2 impressions of adomain 'park56dental.com' with mean price 0.5, 1 impressions of adomain 'pegalisanderickson.com' with mean price 0.7, 6 impressions of adomain 'royalgreenny.com' with mean price 1.1, 6 impressions of adomain 'sallyhansen.com' with mean price 0.3, 1 impressions of adomain 'samanmd.com' with mean price 1.3, 1 impressions of adomain 'samsung.com' with mean price 0.1, 1 impressions of adomain 'scholastic.com' with mean price 0.8, 5 impressions of adomain 'support.spaceflightsimulator.app' with mean price 0.2, 1 impressions of adomain 'susanvanechproperties.com' with mean price 0.8, 1 impressions of adomain 'textnow.com' with mean price 0.1, 1 impressions of adomain 'thomsonreuters.com' with mean price 0.5, 2 impressions of adomain 'torkusa.com' with mean price 0.2, 1 impressions of adomain 'txtav.com' with mean price 0.7, 3 impressions of adomain 'uag.edu' with mean price 1.5, 1 impressions of adomain 'wkkellogg.com' with mean price 0.2, 5 impressions of adomain 'www.learnings.ai' with mean price 0.5; 1 sessions in app 'com.peoplefun.wordcross', 2 ad_requests with mean bid_floor 4.7; 1 sessions in app 'com.tripledot.solitaire', 1 ad_requests with mean bid_floor 1.0; 2 sessions in app 'com.tripledot.woodoku', 19 ad_requests with mean bid_floor 4.0; 1 sessions in app 'in.playsimple.tripcross', 3 ad_requests with mean bid_floor 5.4; 2 sessions in app 'in.playsimple.wordtrip', 16 ad_requests with mean bid_floor 7.9';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 22;channel is 'USA/I/bidmachine/com.miracle.block.smash.journey/False/584';time_since_click_in_hours is 23;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.617330565078381;partition is 2540;segments is ['com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPA(106)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_mmp_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'HDIP_iOS_USA_Cellular_100_users_LITE' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_V6_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.block.juggle_Android_CPI_abdoul_V4_2000k' 'com.murka.scatterslots_Android_CPA(first_action)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'HDIP_iOS_USA_200_users_LITE' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V6_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.block.juggle_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'loppipoppi.yatzy_retargeting_Android_CPA(dc_10GameEnd_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V6_2000k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '344b5ec1-187b-4093-988d-5bf5f810ccec;uuid is '51caf089-6032-47e8-9a73-fba0befa28fe';bid_timestamp is '2024-12-15 17:08:42';device_id is '344b5ec1-187b-4093-988d-5bf5f810ccec';biddate is '2024-12-15';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'applovin';raw_price is 133.372261135222;target_cpi is 4;campaign is 57526;creative_id is 228773;session_duration is 0 ;seller_name is 'Applovin SSP';seller_id is 117;content_type is 'vi';bid_floor is 0.0212 ;min_floor is 0.0212 ;bidmachine_placement_value is 6.36;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 2 ;time_since_impression is 216186 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 1.58999999999999;prior_theme_impressions_count is 2;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2024-12-15 17:00:00+00:00';day_of_week is '6';os_version is 14;user_behavior_stats_in_past is '4 sessions in app 'christmas.santa.match3.puzzle', 77 ad_requests with mean bid_floor 61.9; 1 sessions in app 'color.match.line.connect.brain.puzzle', 90 ad_requests with mean bid_floor 96.8; 1 sessions in app 'com.balloon.sort.matching.bubble.puzzle.color', 5 ad_requests with mean bid_floor 15.4; 30 sessions in app 'com.dreams.sweetdream', 211 ad_requests with mean bid_floor 38.0; 133 sessions in app 'com.enflick.android.TextNow', 282 ad_requests with mean bid_floor 44.2; 5 sessions in app 'com.jigfungame.jigsaw.puzzle', 9 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.king.candycrushsodasaga', 1 ad_requests with mean bid_floor 0.9; 1 sessions in app 'com.kiwigames.sushi.simulator', 7 ad_requests with mean bid_floor 31.5; 31 sessions in app 'com.make.audker.mipbui', 117 ad_requests with mean bid_floor 41.9; 1 sessions in app 'com.mobilityware.CrazyEights', 22 ad_requests with mean bid_floor 112.3; 1 sessions in app 'com.nar.christmasdesign', 8 ad_requests with mean bid_floor 5.4; 1 sessions in app 'com.nt.games.busjam', 5 ad_requests with mean bid_floor 4.1; 4 sessions in app 'com.rjp.diarypro', 31 ad_requests with mean bid_floor 5.5, 1 clicks of adomain 'snapchat.com', 1 impressions of adomain 'snapchat.com' with mean price 23.6; 3 sessions in app 'com.rokuremote.casttv.remotecontrol.tvcontrol', 16 ad_requests with mean bid_floor 1.8; 1 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 16 ad_requests with mean bid_floor 20.9; 12 sessions in app 'com.text.filter.sticker.photoeditor', 25 ad_requests with mean bid_floor 0.0; 40 sessions in app 'com.tile.match.masters', 218 ad_requests with mean bid_floor 5.9; 92 sessions in app 'com.tripledot.spades', 1070 ad_requests with mean bid_floor 33.8, 3 impressions of adomain 'carnival.com' with mean price 1.6, 3 impressions of adomain 'centurycommunities.com' with mean price 0.9, 1 impressions of adomain 'closetsbydesign.com' with mean price 0.2, 1 impressions of adomain 'coca-cola.com' with mean price 1.4, 6 impressions of adomain 'coldstonecreamery.com' with mean price 0.9, 1 impressions of adomain 'dreeshomes.com' with mean price 0.8, 1 impressions of adomain 'floridastrawberry.org' with mean price 0.7, 3 impressions of adomain 'generalmills.com' with mean price 4.9, 5 impressions of adomain 'goldbond.com' with mean price 0.5, 1 impressions of adomain 'gourmetnut.com' with mean price 1.3, 2 impressions of adomain 'hotspringspasofjacksonville.com' with mean price 0.5, 5 impressions of adomain 'hulu.com' with mean price 0.7, 1 impressions of adomain 'jmsmucker.com' with mean price 0.7, 2 impressions of adomain 'kbhome.com' with mean price 0.8, 3 impressions of adomain 'kellanova.com' with mean price 0.6, 3 impressions of adomain 'metamucil.com' with mean price 0.5, 3 impressions of adomain 'olay.com' with mean price 0.5, 1 impressions of adomain 'pepto-bismol.com' with mean price 0.5, 3 impressions of adomain 'pg.com' with mean price 0.7, 1 impressions of adomain 'pinchapenny.com' with mean price 1.0, 2 impressions of adomain 'progressive.com' with mean price 0.5, 3 impressions of adomain 'samsung.com' with mean price 0.5, 1 impressions of adomain 'secret.com' with mean price 0.3, 13 impressions of adomain 'siriusxm.com' with mean price 0.7, 2 impressions of adomain 'truecitrus.com' with mean price 0.9, 1 impressions of adomain 'truehold.com' with mean price 1.1, 1 impressions of adomain 'ubykotex.com' with mean price 0.5, 2 impressions of adomain 'vicks.com' with mean price 0.5; 1 sessions in app 'com.trivia.star.android', 3 ad_requests with mean bid_floor 87.7; 2 sessions in app 'com.weaver.app.prod', 4 ad_requests with mean bid_floor 39.1; 3 sessions in app 'com.zynga.wizardofoz', 4 ad_requests with mean bid_floor 0.0; 1 sessions in app 'in.playsimple.tripcross', 1 ad_requests with mean bid_floor 8.2; 1 sessions in app 'in.playsimple.wordtrip', 11 ad_requests with mean bid_floor 11.8';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 60;channel is 'USA/V/applovin/com.spades.solitaire.online.plus.offline.free.card.games/False/117';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.723719030587838;partition is 2227;segments is ['com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V4_2000k' 'com.koolgames.bubblepopper_Android_CPI_abdoul_V3_500k' 'com.koolgames.bubblepopper_Android_CPA(dc_6level_start_befored8)_abdoul_V3_100k' 'com.loppipoppi.spidersolitaire_Android_CPI_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_100k' 'com.murka.scatterslots_Android_CPI_abdoul_blackapps_V4_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.koolgames.bubblepopper_Android_CPA(dc_2level_end_befored8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.murka.scatterslots_Android_CPI_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_100k' 'com.dekovir.wordrift_Android_CPA(1776)_abdoul_V3_100k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.koolgames.bubblepopper_Android_CPA(dc_4level_end_befored8)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.koolgames.bubblepopper_Android_CPA(dc_8level_end_befored8)_abdoul_V3_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_2000k' 'and.lihuhu.findmatch_Android_CPI(install)_abdoul_V4_MMP_100k_10_21_2024' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.redcell.goldandgoblins_Android_CPI_abdoul_V4_2000k' 'com.loppipoppi.spidersolitaire_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_100k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.koolgames.bubblepopper_Android_CPA(dc_8level_start_befored8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_100k' 'com.koolgames.bubblepopper_Android_CPA(dc_6level_end_befored8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA_dc_30RoundEnded_BeforeD8_new_features_abdoul_100k_09_18_2024' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V4_500k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_500k' 'loppipoppi.numbermatch_retargeting_Android_CPI_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.aaafun.watersort_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V3_500k' 'com.koolgames.bubblepopper_Android_CPA(dc_2level_start_befored8)_abdoul_V3_100k' 'com.PulsSoftware.WS_retargeting_Android_CPA(dc_20LevelStart_BeforeD8)_abdoul_V4_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(tcp_dsc_0215_short_term)_abdoul_V4_2000k' 'bloom_com.blackout.spades_USA_80' 'com.koolgames.bubblepopper_Android_CPI_abdoul_V3_100k' 'com.newpubco.spidersolitaire_Android_CPA(dc_15GameCompleted_BeforeD8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V3_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_100k' 'com.aaafun.watersort_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_Appgrowth_100k_11_10_2024' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPI_abdoul_V4_2000k' 'and.brainworks.nummatch_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_100k' 'com.dekovir.wordrift_Android_CPA(1776)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_100k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_500k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_2000k' 'com.redcell.goldandgoblins_Android_CPA(progress_simple)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.koolgames.bubblepopper_Android_CPA(dc_8level_end_befored8)_abdoul_V3_500k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(dsc_0126_adrev)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.goods.sorting.games.triple.match3d.puzzle_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPI_abdoul_V3_500k' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V4_100k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.pixel.art.coloring.color.number_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.ballytechnologies.f88_Android_CPI_abdoul_V4_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPI_abdoul_V4_100k' 'com.koolgames.bubblepopper_Android_CPA(dc_2level_start_befored8)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.ballytechnologies.quickhitslots_Android_CPI_install_abdoul_500k_08_20_2024' 'com.pixel.art.coloring.color.number_Android_CPA(m_pics_finished_8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V4_2mln' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_30d' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V3_100k' 'com.murka.scatterslots_Android_CPA(purchase)_abdoul_V4_MMP_100k_21_10_2024' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_100k' 'com.aaafun.watersort_Android_CPI_abdoul_V4_500k' 'com.PulsSoftware.WS_retargeting_Android_CPI_abdoul_V4_500k' 'com.hutchgames.formularacing_Android_CPA(session)_abdoul_V3_500k' 'loppipoppi.numbermatch_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V4_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.koolgames.bubblepopper_Android_CPA(dc_6level_start_befored8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V3_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.ballytechnologies.f88_Android_CPI_abdoul_V4_100k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPA(sdk_ua_level_loop_winNormalLevel_40)_abdoul_V3_500k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.koolgames.bubblepopper_Android_CPA(ag_retention_d1)_abdoul_V3_100k' 'com.ballytechnologies.quickhitslots_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_500k' 'closet.match.pair.matching.games_Android_CPI_abdoul_V4_2M' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_100k' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPI_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI(install)_abdoul_V6_Appgrowth_New_100k_11_10_2024' 'com.pixel.art.coloring.color.number_Android_CPI_abdoul_V4_2000k' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.topultragame.slotlasvega_Android_CPI_abdoul_V4_2000k' 'com.koolgames.bubblepopper_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V3_100k' 'com.koolgames.bubblepopper_Android_CPA(dc_4level_end_befored8)_abdoul_V3_500k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V4_2mln']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '13bc6e9c-fd4d-4a98-834e-af58d478cb12;uuid is 'c42749b6-78ff-470f-b366-536966413cc5';bid_timestamp is '2025-01-19 15:57:39';device_id is '13bc6e9c-fd4d-4a98-834e-af58d478cb12';biddate is '2025-01-19';country is 'USA';app is 'com.heatherglade.idleguy';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'TRUE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 36.1127524923675;target_cpi is 1.78761176923432;campaign is 57661;creative_id is 229286;session_duration is 0 ;seller_name is 'Heatherglade Publishing Kft';seller_id is 431;content_type is 'ie';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 32.267884;placement_historical_value is 8.573871;third_party_bid_price is ;prior_tag_impressions_count is 0 ;time_since_impression is 0 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 2.9;prior_theme_impressions_count is 0;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2025-01-19 15:00:00+00:00';day_of_week is '6';os_version is 13;user_behavior_stats_in_past is '4 sessions in app 'car.parking.jam.solver.puzzle.games', 455 ad_requests with mean bid_floor 231.9; 3 sessions in app 'com.bbumgames.opa', 37 ad_requests with mean bid_floor 0.9; 1 sessions in app 'com.block.game.jigsaw.puzzles', 1 ad_requests with mean bid_floor 10.7; 3 sessions in app 'com.bus.fever.car.parking.jam.color.match3d.puzzle.games', 30 ad_requests with mean bid_floor 3.0; 5 sessions in app 'com.goods.sorting.games.triple.match3d.puzzle', 70 ad_requests with mean bid_floor 1.4, 1 impressions of adomain 'adidas.com' with mean price 0.2, 1 impressions of adomain 'grainger.com' with mean price 0.8, 1 impressions of adomain 'hopkinsmedicine.org' with mean price 0.7, 1 impressions of adomain 'purplepenthouse.com' with mean price 0.9, 2 impressions of adomain 'solitaire.gurugame.ai' with mean price 0.2; 1 sessions in app 'com.greenbuttongames.FishIdle', 5 ad_requests with mean bid_floor 5.8; 10 sessions in app 'com.heatherglade.idleguy', 404 ad_requests with mean bid_floor 1.1, 1 clicks of adomain 'chime.com', 1 impressions of adomain 'chime.com' with mean price 7.2, 1 clicks of adomain 'newpub.co/spades', 2 impressions of adomain 'newpub.co/spades' with mean price 31.7; 2 sessions in app 'com.mobilityware.Spades', 52 ad_requests with mean bid_floor 31.6; 1 sessions in app 'com.nexters.herowars', 3 ad_requests with mean bid_floor 146.2; 4 sessions in app 'com.pixelfederation.ts2', 51 ad_requests with mean bid_floor 6.0; 1 sessions in app 'com.playvalve.spades', 34 ad_requests with mean bid_floor 75.4; 2 sessions in app 'com.screw3d.match.nuts.bolts.pin.jam.away.puzzle', 26 ad_requests with mean bid_floor 4.1; 4 sessions in app 'com.sort.match.games.triple.master.closet.goods', 9 ad_requests with mean bid_floor 0.0; 42 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 881 ad_requests with mean bid_floor 10.3, 1 clicks of adomain 'chime.com', 2 impressions of adomain 'chime.com' with mean price 23.9, 1 clicks of adomain 'governorofpoker.com', 1 impressions of adomain 'governorofpoker.com' with mean price 16.5, 2 impressions of adomain 'intuit.com' with mean price 6.3, 1 impressions of adomain 'solitaire.gurugame.ai' with mean price 1.9; 1 sessions in app 'com.tranzmate', 9 ad_requests with mean bid_floor 36.7; 50 sessions in app 'com.tripledot.spades', 698 ad_requests with mean bid_floor 1.7, 1 impressions of adomain 'a-dec.com' with mean price 0.5, 1 impressions of adomain 'adidas.com' with mean price 0.3, 3 impressions of adomain 'aishabraveboy.com' with mean price 2.9, 4 impressions of adomain 'amazon.com' with mean price 0.4, 2 impressions of adomain 'bgfoods.com' with mean price 0.5, 1 impressions of adomain 'coca-cola.com' with mean price 0.5, 1 impressions of adomain 'doordash.com' with mean price 0.2, 2 impressions of adomain 'extclaims.com' with mean price 1.8, 1 impressions of adomain 'fredfood.org' with mean price 1.6, 2 impressions of adomain 'gnc.com' with mean price 0.4, 1 impressions of adomain 'goodyspowder.com' with mean price 0.8, 1 impressions of adomain 'greenhouse.com' with mean price 1.7, 1 impressions of adomain 'hood.edu' with mean price 1.1, 2 impressions of adomain 'ingrezza.com' with mean price 0.5, 1 impressions of adomain 'intuit.com' with mean price 0.7, 1 impressions of adomain 'justformen.com' with mean price 2.6, 1 impressions of adomain 'justplayapps.com' with mean price 0.2, 1 impressions of adomain 'kelloggs.com' with mean price 0.7, 1 impressions of adomain 'keurigdrpepper.com' with mean price 0.5, 1 impressions of adomain 'learnings.com.cn' with mean price 0.0, 1 impressions of adomain 'navy.com' with mean price 0.6, 1 impressions of adomain 'nba.com' with mean price 0.7, 1 impressions of adomain 'oneaday.com' with mean price 0.4, 1 impressions of adomain 'paramount.com' with mean price 0.0, 2 impressions of adomain 'pfizer.com' with mean price 0.9, 2 impressions of adomain 'playsimple.in' with mean price 0.1, 1 impressions of adomain 'princegeorgescountymd.gov' with mean price 0.3, 6 impressions of adomain 'progressive.com' with mean price 0.6, 47 impressions of adomain 'rocketmortgage.com' with mean price 1.5, 7 impressions of adomain 'samsung.com' with mean price 0.5, 4 impressions of adomain 'santanderus.com' with mean price 0.2, 1 impressions of adomain 'scorewarrior.com' with mean price 0.1, 1 impressions of adomain 'siriusxm.com' with mean price 0.1, 2 impressions of adomain 'softbakedapps.com' with mean price 0.1, 2 impressions of adomain 'stlabre.org' with mean price 0.6, 1 impressions of adomain 'textnow.com' with mean price 0.1, 1 impressions of adomain 'thehonestkitchen.com' with mean price 1.7, 3 impressions of adomain 'toyota.com' with mean price 1.1, 1 impressions of adomain 'traveltexas.com' with mean price 0.5, 3 impressions of adomain 'usbank.com' with mean price 0.6, 1 impressions of adomain 'visitmaryland.org' with mean price 1.7, 4 impressions of adomain 'vitastudio.ai' with mean price 0.1, 9 impressions of adomain 'walgreens.com' with mean price 0.7, 3 impressions of adomain 'weismarkets.com' with mean price 0.6, 1 impressions of adomain 'wkkellogg.com' with mean price 0.3, 2 impressions of adomain 'www.mobileprotectionzone.com' with mean price 0.6, 1 impressions of adomain 'zencolor.app' with mean price 0.0; 16 sessions in app 'com.vitastudio.mahjong', 18 ad_requests with mean bid_floor 0.0; 7 sessions in app 'com.wood.bolt.wordle.screw.nuts.puzzle', 328 ad_requests with mean bid_floor 4.0, 3 impressions of adomain 'adidas.com' with mean price 0.1, 2 impressions of adomain 'amazon.com' with mean price 0.4, 3 impressions of adomain 'megafortuna.co' with mean price 0.0, 10 impressions of adomain 'papajohns.com' with mean price 0.3, 3 impressions of adomain 'samsung.com' with mean price 0.6, 1 impressions of adomain 'topviewtix.com' with mean price 1.3; 19 sessions in app 'com.xgamesgroup.puzzleisland', 109 ad_requests with mean bid_floor 5.8; 12 sessions in app 'com.zombie.idleminertycoon', 60 ad_requests with mean bid_floor 10.2; 15 sessions in app 'digital.vim.conveyorrush', 293 ad_requests with mean bid_floor 5.7; 3 sessions in app 'dk.tactile.lilysgarden', 24 ad_requests with mean bid_floor 49.6; 8 sessions in app 'e3cf3d43a3cbb5ed4ea2ffc950c314b3', 0 ad_requests with mean bid_floor 0.0; 3 sessions in app 'goods.master3d.match.puzzle', 27 ad_requests with mean bid_floor 5.7; 2 sessions in app 'in.playsimple.wordtrip', 4 ad_requests with mean bid_floor 9.4; 1 sessions in app 'io.supercent.burgeridle', 1 ad_requests with mean bid_floor 0.0; 1 sessions in app 'jp.co.goodroid.hyper.nutsandboltssort', 35 ad_requests with mean bid_floor 0.6, 56 impressions of adomain 'adidas.com' with mean price 0.0, 5 impressions of adomain 'amazon.com' with mean price 0.5, 1 impressions of adomain 'callapp.com' with mean price 0.0, 1 impressions of adomain 'cbsinteractive.com' with mean price 0.0, 1 impressions of adomain 'disneyplus.com' with mean price 0.0, 1 impressions of adomain 'doordash.com' with mean price 0.3, 1 impressions of adomain 'fetchrewards.com' with mean price 0.0, 1 impressions of adomain 'hillspet.com' with mean price 0.4, 4 impressions of adomain 'instacart.com' with mean price 0.0, 1 impressions of adomain 'justdice.io' with mean price 0.0, 1 impressions of adomain 'kashkick.com' with mean price 0.0, 2 impressions of adomain 'learnings.ai' with mean price 0.1, 1 impressions of adomain 'learnings.com.cn' with mean price 0.0, 1 impressions of adomain 'legends.ninetwentygames.com' with mean price 0.0, 1 impressions of adomain 'mobilityware.com' with mean price 0.3, 2 impressions of adomain 'playsimple.in' with mean price 0.1, 1 impressions of adomain 'playtika.com' with mean price 0.0, 1 impressions of adomain 'productmadness.com' with mean price 0.0, 1 impressions of adomain 'self.inc' with mean price 0.0, 1 impressions of adomain 'solitaire.gurugame.ai' with mean price 0.2, 1 impressions of adomain 'temu.com' with mean price 0.1, 2 impressions of adomain 'textnow.com' with mean price 0.0, 2 impressions of adomain 'vitastudio.ai' with mean price 0.0, 1 impressions of adomain 'volvocars.com' with mean price 0.0, 1 impressions of adomain 'yourcyberdefensehq.com' with mean price 0.0, 2 impressions of adomain 'zencolor.app' with mean price 0.0; 1 sessions in app 'merge.blocks.drop.number.puzzle.games', 6 ad_requests with mean bid_floor 1.1; 2 sessions in app 'nuts.sort.bolts.nut.color.game.free.screw.puzzle', 38 ad_requests with mean bid_floor 0.3; 1 sessions in app 'seafood.tycoon.inc.idle.dovi', 21 ad_requests with mean bid_floor 0.5; 1 sessions in app 'tangle3d.twistedrope.untie.untangle', 26 ad_requests with mean bid_floor 1.0, 5 impressions of adomain 'amazon.com' with mean price 0.4, 1 impressions of adomain 'gurugame.ai' with mean price 0.1, 1 impressions of adomain 'learnings.ai' with mean price 0.1, 1 impressions of adomain 'oakevergames.com' with mean price 0.1, 1 impressions of adomain 'oneaday.com' with mean price 0.4, 1 impressions of adomain 'samsung.com' with mean price 0.2; 1 sessions in app 'traffic.parking.jam.escape.car3d.games', 50 ad_requests with mean bid_floor 3.5, 1 clicks of adomain 'yourradioplace.com', 2 impressions of adomain 'yourradioplace.com' with mean price 0.3; 18 sessions in app 'tycoon.building.simulator.games.aldagames.com', 165 ad_requests with mean bid_floor 84.6';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 0;channel is 'USA/I/bidmachine/com.heatherglade.idleguy/True/431';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.387894633025839;partition is 2716;segments is ['com.block.juggle_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.ttterbagames.businesssimulator_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'bm_clickers_newpubco_klondikesolitaire_similar_apps_for_Moloco_Liftoff_Smadex' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.ttterbagames.businesssimulator_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPI_abdoul_V4_100k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_100k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_100k' 'com.ttterbagames.businesssimulator_Android_CPI_abdoul_V4_2000k' 'com.koolgames.bubblepopper_Android_CPA(ag_retention_d1)_abdoul_V3_500k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '4e0d0dbd-6300-4116-8488-50fc596ed6cc;uuid is '1d6e4d41-a0cf-45da-823b-9a3efa8a12dc';bid_timestamp is '2025-01-23 22:50:46';device_id is '4e0d0dbd-6300-4116-8488-50fc596ed6cc';biddate is '2025-01-23';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 2.99999999999999;target_cpi is 3.71999999999999;campaign is 58062;creative_id is 229286;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'ie';bid_floor is 1.6006 ;min_floor is 1.6006 ;bidmachine_placement_value is 29.68;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 33 ;time_since_impression is 88397 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1;prior_theme_impressions_count is 33;prior_tag_clicks_count is 4 ;time_since_click is '266536';hour is '2025-01-23 22:00:00+00:00';day_of_week is '3';os_version is 13;user_behavior_stats_in_past is '2 sessions in app 'com.aircraft.flight', 66 ad_requests with mean bid_floor 6.2; 104 sessions in app 'com.blackout.spades', 33142 ad_requests with mean bid_floor 24.7, 1 impressions of adomain '1000bulbs.com' with mean price 2.0, 44 impressions of adomain 'amazon.com' with mean price 1.3, 2 impressions of adomain 'arcade1up.com' with mean price 0.3, 10 impressions of adomain 'arlo.com' with mean price 4.0, 1 impressions of adomain 'blood-cancer.com' with mean price 0.2, 10 impressions of adomain 'capvaxive.com' with mean price 0.3, 2 impressions of adomain 'checkout51.com' with mean price 0.3, 4 impressions of adomain 'clevelandclinic.org' with mean price 5.1, 1 impressions of adomain 'clorox.com' with mean price 0.2, 9 impressions of adomain 'depend.com' with mean price 0.3, 7 impressions of adomain 'disneyplus.com' with mean price 0.3, 1 impressions of adomain 'facebook.com' with mean price 14.2, 1 clicks of adomain 'facebook.com', 5 impressions of adomain 'famous-supply.com' with mean price 0.2, 3 impressions of adomain 'ferrero.com' with mean price 0.3, 2 impressions of adomain 'gopro.com' with mean price 4.0, 9 impressions of adomain 'hl-fabrication.com' with mean price 0.7, 35 impressions of adomain 'instacart.com' with mean price 3.0, 1 clicks of adomain 'instacart.com', 5 impressions of adomain 'mcdonalds.com' with mean price 0.1, 1 impressions of adomain 'metabolicmaintenance.com' with mean price 3.0, 1 impressions of adomain 'mobilesafetytech.com' with mean price 0.2, 1 impressions of adomain 'myserenitykids.com' with mean price 0.4, 1 impressions of adomain 'newbalance.com' with mean price 0.2, 6 impressions of adomain 'newpub.co/spades' with mean price 3.3, 1 clicks of adomain 'newpub.co/spades', 2 impressions of adomain 'nutrafol.com' with mean price 0.3, 2 impressions of adomain 'offerhives.com' with mean price 0.4, 5 impressions of adomain 'paramountplus.com' with mean price 0.5, 1 impressions of adomain 'peacocktv.com' with mean price 0.2, 1 impressions of adomain 'pinterest.com' with mean price 2.5, 1 impressions of adomain 'progressive.com' with mean price 0.3, 2 impressions of adomain 'proof-advertising.com' with mean price 0.3, 1 impressions of adomain 'russellrealty.com' with mean price 0.3, 3 impressions of adomain 'samsung.com' with mean price 0.5, 2 impressions of adomain 'sleepnumber.com' with mean price 0.2, 3 impressions of adomain 'smuckers.com' with mean price 2.9, 1 impressions of adomain 'starbucks.com' with mean price 0.3, 1 impressions of adomain 'visitgrandjunction.com' with mean price 0.2, 1 impressions of adomain 'visitpa.com' with mean price 0.2, 4 impressions of adomain 'wkkellogg.com' with mean price 0.2; 4 sessions in app 'com.fbig.words', 77 ad_requests with mean bid_floor 35.1; 1 sessions in app 'com.fiogonia.dominoes', 2 ad_requests with mean bid_floor 2.9; 1 sessions in app 'com.huke.ppl', 52 ad_requests with mean bid_floor 10.1; 1 sessions in app 'com.pdf.document.reader', 1 ad_requests with mean bid_floor 5.2; 1 sessions in app 'com.peoplefun.wordcross', 6 ad_requests with mean bid_floor 7.5; 7 sessions in app 'com.peoplefun.wordsearch', 204 ad_requests with mean bid_floor 7.4, 1 impressions of adomain 'aarp.org' with mean price 0.0, 2 impressions of adomain 'audible.com' with mean price 0.1, 9 impressions of adomain 'betrivers.com' with mean price 0.0, 1 impressions of adomain 'connectronicsinc.com' with mean price 0.1, 5 impressions of adomain 'disneyplus.com' with mean price 0.1, 2 impressions of adomain 'hl-fabrication.com' with mean price 1.2, 1 impressions of adomain 'intuit.com' with mean price 0.1, 1 impressions of adomain 'magairports.com' with mean price 0.0, 1 impressions of adomain 'pfister.com' with mean price 0.2, 1 impressions of adomain 'resume.co' with mean price 0.1, 4 impressions of adomain 'sovereignsilver.com' with mean price 0.3, 2 impressions of adomain 'summahealth.org' with mean price 0.2, 6 impressions of adomain 'unilever.com' with mean price 0.2, 4 impressions of adomain 'zoaenergy.com' with mean price 0.5; 48 sessions in app 'com.tripledot.woodoku', 7571 ad_requests with mean bid_floor 6.0, 2 impressions of adomain '3dshq.com' with mean price 0.2, 3 impressions of adomain '63sats.com' with mean price 0.2, 2 impressions of adomain 'adidas.com' with mean price 0.0, 1 impressions of adomain 'adityabirlacapital.com' with mean price 0.2, 1 impressions of adomain 'allerganeyecare.com' with mean price 0.9, 3 impressions of adomain 'alpgroup.in' with mean price 0.5, 6 impressions of adomain 'amazon.com' with mean price 0.5, 1 impressions of adomain 'audible.com' with mean price 0.1, 10 impressions of adomain 'betrivers.com' with mean price 0.1, 1 impressions of adomain 'bluebuffalo.com' with mean price 0.0, 2 impressions of adomain 'bostonscientific.com' with mean price 0.4, 1 impressions of adomain 'bragg.com' with mean price 0.8, 2 impressions of adomain 'coca-cola.com' with mean price 1.4, 1 impressions of adomain 'consumable.com' with mean price 0.0, 1 impressions of adomain 'dapplebaby.com' with mean price 0.7, 1 impressions of adomain 'deere.com' with mean price 0.2, 1 impressions of adomain 'deervalleyproperties.com' with mean price 0.1, 1 impressions of adomain 'dentalcare.com' with mean price 0.7, 1 impressions of adomain 'depend.com' with mean price 1.0, 2 impressions of adomain 'directv.com' with mean price 0.0, 1 impressions of adomain 'discover.com' with mean price 2.0, 12 impressions of adomain 'disneyplus.com' with mean price 0.0, 1 impressions of adomain 'doubleclick.net' with mean price 0.1, 1 impressions of adomain 'dpworld.com' with mean price 0.0, 1 impressions of adomain 'duracell.com' with mean price 1.9, 4 impressions of adomain 'excedrin.com' with mean price 0.6, 1 impressions of adomain 'ezcater.com' with mean price 0.2, 1 impressions of adomain 'fiskars.com' with mean price 0.4, 3 impressions of adomain 'flexfits.com' with mean price 0.6, 1 impressions of adomain 'foundationch.com' with mean price 1.9, 6 impressions of adomain 'geico.com' with mean price 0.9, 9 impressions of adomain 'gm.com' with mean price 0.0, 3 impressions of adomain 'goodnes.com' with mean price 1.3, 1 impressions of adomain 'goodnites.com' with mean price 0.3, 1 impressions of adomain 'haleonhealthpartner.com' with mean price 0.7, 4 impressions of adomain 'hl-fabrication.com' with mean price 1.1, 1 clicks of adomain 'hl-fabrication.com', 3 impressions of adomain 'hyundaiusa.com' with mean price 0.0, 8 impressions of adomain 'iheart.com' with mean price 0.0, 1 impressions of adomain 'imgacademy.com' with mean price 5.8, 1 impressions of adomain 'investor.vanguard.com' with mean price 0.0, 1 impressions of adomain 'kelloggs.com' with mean price 0.6, 1 impressions of adomain 'kloudle.com' with mean price 0.1, 1 impressions of adomain 'lenscrafters.com' with mean price 0.0, 3 impressions of adomain 'mahindraelectricsuv.com' with mean price 0.5, 20 impressions of adomain 'mccormick.com' with mean price 0.3, 1 impressions of adomain 'migraine.com' with mean price 0.5, 2 impressions of adomain 'mohawkind.com' with mean price 0.5, 1 clicks of adomain 'mohawkind.com', 2 impressions of adomain 'mondelezinternational.com' with mean price 0.5, 1 impressions of adomain 'moonshotus.com' with mean price 0.9, 2 impressions of adomain 'natrol.com' with mean price 0.9, 1 impressions of adomain 'nexium24hr.com' with mean price 0.5, 1 impressions of adomain 'numerator.com' with mean price 0.1, 1 impressions of adomain 'orgain.com' with mean price 0.5, 1 impressions of adomain 'paintbynumber.app' with mean price 0.1, 1 impressions of adomain 'pampers.com' with mean price 3.8, 1 impressions of adomain 'paramountplus.com' with mean price 0.4, 2 impressions of adomain 'paypal.com' with mean price 1.2, 1 impressions of adomain 'pennfoster.edu' with mean price 0.2, 1 impressions of adomain 'plasmatreat.com' with mean price 0.1, 4 impressions of adomain 'progressive.com' with mean price 0.7, 1 impressions of adomain 'prudential.com' with mean price 0.1, 1 impressions of adomain 'resume.co' with mean price 0.0, 1 impressions of adomain 'reutersevents.com' with mean price 0.4, 2 impressions of adomain 'samsung.com' with mean price 0.3, 1 impressions of adomain 'southafrica.net' with mean price 0.1, 1 impressions of adomain 'tctasia.cn' with mean price 0.0, 3 impressions of adomain 'ulta.com' with mean price 0.2, 1 impressions of adomain 'universalorlando.com' with mean price 0.1, 2 impressions of adomain 'vicks.com' with mean price 0.6, 7 impressions of adomain 'voltarengel.com' with mean price 0.6, 2 impressions of adomain 'walgreens.com' with mean price 0.4, 3 impressions of adomain 'walmart.com' with mean price 0.9, 1 impressions of adomain 'wendys.com' with mean price 3.7, 7 impressions of adomain 'woundedwarriorproject.org' with mean price 1.0, 3 impressions of adomain 'www.learnings.ai' with mean price 1.8; 1 sessions in app 'com.twsgp.MarketMerge', 99 ad_requests with mean bid_floor 13.4; 6 sessions in app 'in.playsimple.wordtrip', 18 ad_requests with mean bid_floor 18.7';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 24;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 74;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.969988771853741;partition is 330;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'bloom_com.fiogonia.dominoes_USA_7d' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_95' 'bloom_com.fiogonia.dominoes_USA_1d']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '060f797b-4eb1-437c-a433-8d268e4b4376;uuid is '6474a9b0-83be-40e9-95e3-7485bb90f97e';bid_timestamp is '2025-01-06 21:43:37';device_id is '060f797b-4eb1-437c-a433-8d268e4b4376';biddate is '2025-01-06';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 4.07170313017589;target_cpi is 1.27622200498491;campaign is 57661;creative_id is 229286;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'ie';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 39.75;placement_historical_value is 7.225207;third_party_bid_price is ;prior_tag_impressions_count is 96 ;time_since_impression is 156996 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 0.95;prior_theme_impressions_count is 96;prior_tag_clicks_count is 27 ;time_since_click is '253214';hour is '2025-01-06 21:00:00+00:00';day_of_week is '0';os_version is 10;user_behavior_stats_in_past is '1 sessions in app 'GoogleSearch', 0 ad_requests with mean bid_floor 0.0; 3 sessions in app 'com.bonnie.trafficescape', 187 ad_requests with mean bid_floor 10.2, 2 impressions of adomain 'fda.gov' with mean price 0.5, 1 impressions of adomain 'walgreens.com' with mean price 0.7; 82 sessions in app 'com.braintrain.jigsawmania.story', 3234 ad_requests with mean bid_floor 4.4; 3 sessions in app 'com.color.busfrenzy', 59 ad_requests with mean bid_floor 1.0; 2 sessions in app 'com.fiogonia.spades', 3 ad_requests with mean bid_floor 2.9; 3 sessions in app 'com.free.tile.match.puzzles', 38 ad_requests with mean bid_floor 5.2; 62 sessions in app 'com.gamincat.roomsort', 2130 ad_requests with mean bid_floor 10.2, 1 impressions of adomain '7-eleven.com' with mean price 0.5, 99 impressions of adomain 'amazon.com' with mean price 0.7, 2 impressions of adomain 'bgfoods.com' with mean price 0.6, 1 impressions of adomain 'brookfieldrenewableus.com' with mean price 0.6, 1 impressions of adomain 'claritin.com' with mean price 0.6, 4 impressions of adomain 'clorox.com' with mean price 0.5, 1 impressions of adomain 'discovery.com' with mean price 0.4, 2 impressions of adomain 'disneyplus.com' with mean price 0.3, 2 impressions of adomain 'experian.com' with mean price 0.2, 1 clicks of adomain 'experian.com', 13 impressions of adomain 'haleon.com' with mean price 0.9, 4 impressions of adomain 'henkel-northamerica.com' with mean price 1.2, 2 impressions of adomain 'hillspet.com' with mean price 0.5, 2 impressions of adomain 'hometownfoodcompany.com' with mean price 0.7, 1 clicks of adomain 'instacart.com', 1 impressions of adomain 'instacart.com' with mean price 3.2, 1 impressions of adomain 'intermissionbeer.com' with mean price 0.2, 2 impressions of adomain 'kellanova.com' with mean price 1.5, 1 impressions of adomain 'kelloggs.com' with mean price 1.0, 3 impressions of adomain 'kraftheinzcompany.com' with mean price 1.0, 1 impressions of adomain 'oneaday.com' with mean price 0.3, 1 impressions of adomain 'papajohns.com' with mean price 0.3, 3 impressions of adomain 'paramountplus.com' with mean price 0.4, 4 impressions of adomain 'pepcid.com' with mean price 1.2, 1 impressions of adomain 'pepsico.com' with mean price 0.7, 2 impressions of adomain 'pinckneyhugogroup.com' with mean price 0.9, 1 impressions of adomain 'reynoldsconsumerproducts.com' with mean price 0.4, 2 impressions of adomain 'ruizfoods.com' with mean price 1.1, 1 impressions of adomain 'samsung.com' with mean price 0.7, 3 impressions of adomain 'sauerbrandsinc.com' with mean price 0.5, 4 impressions of adomain 'schweidandsons.com' with mean price 1.5, 1 impressions of adomain 'shadybrookfarms.com' with mean price 0.6, 1 impressions of adomain 'tempursealy.com' with mean price 0.6, 4 impressions of adomain 'tiktok.com' with mean price 1.8, 3 impressions of adomain 'torani.com' with mean price 19.5, 19 impressions of adomain 'unilever.com' with mean price 0.5, 2 impressions of adomain 'valottery.com' with mean price 0.9, 8 impressions of adomain 'walgreens.com' with mean price 1.3, 2 impressions of adomain 'wbd.com' with mean price 0.5; 4 sessions in app 'com.iceors.color.joy', 4 ad_requests with mean bid_floor 10.4; 5 sessions in app 'com.insbraingames.peacetile.gp', 496 ad_requests with mean bid_floor 27.7, 3 impressions of adomain 'amazon.com' with mean price 0.5, 1 impressions of adomain 'discovery.com' with mean price 0.3, 1 impressions of adomain 'unilever.com' with mean price 0.3; 1 sessions in app 'com.mobilityware.AddictionSolitaire', 28 ad_requests with mean bid_floor 7.5, 1 impressions of adomain 'dollargeneral.com' with mean price 0.5, 1 impressions of adomain 'publix.com' with mean price 0.6, 1 impressions of adomain 'woundedwarriorproject.org' with mean price 0.6; 51 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 5123 ad_requests with mean bid_floor 11.9, 1 clicks of adomain 'instacart.com', 1 impressions of adomain 'instacart.com' with mean price 2.4, 2 clicks of adomain 'newpub.co', 2 impressions of adomain 'newpub.co' with mean price 5.0, 6 clicks of adomain 'newpub.co/spades', 6 impressions of adomain 'newpub.co/spades' with mean price 4.6, 1 impressions of adomain 'tubitv.com' with mean price 3.6; 1 sessions in app 'com.sticker.book.cartoon', 1 ad_requests with mean bid_floor 0.0; 7 sessions in app 'com.veraxen.ftd', 101 ad_requests with mean bid_floor 2.1; 1 sessions in app 'com.vitastudio.mahjong', 0 ad_requests with mean bid_floor 0.0; 2 sessions in app 'easy.sudoku.puzzle.solver.free', 15 ad_requests with mean bid_floor 13.4; 1 sessions in app 'in.playsimple.wordtrip', 2 ad_requests with mean bid_floor 15.2';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 43;channel is 'USA/I/bidmachine/com.spades.solitaire.online.plus.offline.free.card.games/False/482';time_since_click_in_hours is 70;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.161122431830159;partition is 4024;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'closet.match.pair.matching.games_Android_CPA(client_ad_revenue)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(dc_30level_done_BeforeD4)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPI_abdoul_V4_100k' 'com.mobilityware.spider_Android_CPA(Level_20)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V3_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_30d' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(146)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V5_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '010edc1e-9479-47f5-98b7-739171e2b316;uuid is '62400b21-572d-42b2-b21f-b1997e4dc6f2';bid_timestamp is '2025-01-25 0:56:43';device_id is '010edc1e-9479-47f5-98b7-739171e2b316';biddate is '2025-01-25';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 2.99999999999999;target_cpi is 3.71999999999999;campaign is 58062;creative_id is 229286;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'ie';bid_floor is 1.6006 ;min_floor is 1.6006 ;bidmachine_placement_value is ;placement_historical_value is 3.35808;third_party_bid_price is ;prior_tag_impressions_count is 14 ;time_since_impression is 166443 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1;prior_theme_impressions_count is 14;prior_tag_clicks_count is 3 ;time_since_click is '815447';hour is '2025-01-25 00:00:00+00:00';day_of_week is '5';os_version is 14;user_behavior_stats_in_past is '4 sessions in app 'com.beat.cat.dancing.hop.tiles.music.game', 26 ad_requests with mean bid_floor 2.1; 54 sessions in app 'com.blackout.spades', 28124 ad_requests with mean bid_floor 27.3, 1 impressions of adomain 'acorn.tv' with mean price 0.4, 1 impressions of adomain 'admile.com' with mean price 0.4, 54 impressions of adomain 'amazon.com' with mean price 1.1, 1 impressions of adomain 'amcplus.com' with mean price 0.8, 1 impressions of adomain 'arlo.com' with mean price 3.8, 1 impressions of adomain 'businessconnectworld.com' with mean price 0.4, 2 impressions of adomain 'calvinklein.us' with mean price 0.4, 2 impressions of adomain 'campbells.com' with mean price 0.4, 7 impressions of adomain 'carnationbreakfastessentials.com' with mean price 0.5, 2 impressions of adomain 'chandlerexcavationandservice.com' with mean price 0.4, 2 impressions of adomain 'checkout51.com' with mean price 0.2, 1 impressions of adomain 'clorox.com' with mean price 0.4, 6 impressions of adomain 'covergirl.com' with mean price 0.4, 4 impressions of adomain 'depend.com' with mean price 0.4, 2 impressions of adomain 'dermalogica.com' with mean price 0.4, 2 impressions of adomain 'discovery.com' with mean price 0.6, 2 impressions of adomain 'disney.com' with mean price 0.4, 3 impressions of adomain 'disneyplus.com' with mean price 0.3, 1 impressions of adomain 'doordash.com' with mean price 0.3, 1 impressions of adomain 'drinkhint.com' with mean price 0.4, 3 impressions of adomain 'dymatize.com' with mean price 5.5, 5 impressions of adomain 'ferrero.com' with mean price 0.4, 1 impressions of adomain 'flashrewards.co' with mean price 4.4, 2 impressions of adomain 'goldbond.com' with mean price 0.4, 2 impressions of adomain 'greatlakesgelatin.com' with mean price 7.5, 1 impressions of adomain 'groundtruth.com' with mean price 0.5, 2 impressions of adomain 'instagram.com' with mean price 0.6, 1 impressions of adomain 'kelloggs.com' with mean price 2.1, 1 impressions of adomain 'kenraprofessional.com' with mean price 0.4, 1 impressions of adomain 'king.com' with mean price 6.6, 1 impressions of adomain 'kohler.com' with mean price 0.3, 2 impressions of adomain 'liquiddeath.com' with mean price 0.5, 5 impressions of adomain 'livenation.com' with mean price 0.4, 5 impressions of adomain 'm2ingredients.com' with mean price 0.4, 4 impressions of adomain 'madison-reed.com' with mean price 0.5, 1 impressions of adomain 'maxandlily.com' with mean price 0.2, 5 impressions of adomain 'mdanderson.org' with mean price 2.7, 1 impressions of adomain 'mikmak.com' with mean price 1.0, 1 impressions of adomain 'mobilesafetytech.com' with mean price 0.2, 4 impressions of adomain 'newpub.co' with mean price 2.5, 4 clicks of adomain 'newpub.co', 7 clicks of adomain 'newpub.co/spades', 9 impressions of adomain 'newpub.co/spades' with mean price 3.3, 1 impressions of adomain 'npacgreeneville.com' with mean price 0.4, 3 impressions of adomain 'nutrafol.com' with mean price 0.9, 3 impressions of adomain 'olly.com' with mean price 0.4, 4 impressions of adomain 'orgain.com' with mean price 0.4, 3 impressions of adomain 'orgovyx.com' with mean price 1.5, 4 impressions of adomain 'ozempic.com' with mean price 1.4, 2 impressions of adomain 'peacocktv.com' with mean price 0.4, 2 impressions of adomain 'philosophy.com' with mean price 0.4, 1 impressions of adomain 'poise.com' with mean price 0.4, 6 impressions of adomain 'premierprotein.com' with mean price 5.6, 1 impressions of adomain 'redbull.com' with mean price 0.7, 1 impressions of adomain 'revlon.com' with mean price 0.4, 2 impressions of adomain 'samsung.com' with mean price 3.0, 1 impressions of adomain 'simplemills.com' with mean price 0.5, 1 impressions of adomain 'sklz.com' with mean price 0.4, 1 impressions of adomain 'sleepnumber.com' with mean price 0.3, 1 impressions of adomain 'speedway.com' with mean price 0.9, 1 impressions of adomain 'starz.com' with mean price 0.4, 1 impressions of adomain 'strivectin.com' with mean price 0.8, 1 impressions of adomain 'theralogix.com' with mean price 0.4, 1 impressions of adomain 'tomsofmaine.com' with mean price 0.5, 5 impressions of adomain 'torani.com' with mean price 0.5, 8 impressions of adomain 'vitalproteins.com' with mean price 0.5, 1 impressions of adomain 'vytalogy.com' with mean price 0.4, 2 impressions of adomain 'wakix.com' with mean price 0.6, 1 impressions of adomain 'wellnesspetfood.com' with mean price 0.3, 1 impressions of adomain 'wisewaveltd.com' with mean price 3.3; 1 sessions in app 'com.dancing.smash.hop.game.tiles.circles.beat.paino', 4 ad_requests with mean bid_floor 0.0; 1 sessions in app 'com.playgendary.ktbremaster', 18 ad_requests with mean bid_floor 1.3; 2 sessions in app 'com.tp.pmu3d', 13 ad_requests with mean bid_floor 6.6; 1 sessions in app 'com.weegoon.thiefpuzzle', 75 ad_requests with mean bid_floor 25.5; 1 sessions in app 'in.crossy.daily_crossword', 1 ad_requests with mean bid_floor 5.7; 1 sessions in app 'in.playsimple.wordtrip', 3 ad_requests with mean bid_floor 15.4';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 46;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 227;fast_imp_12h is 1;fast_click_2h is 0;rnd is 0.567194322783286;partition is 905;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'similar_categories_installed_newpubco_klondikesolitaire' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_500k' 'bloom_com.blackout.spades_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '9c99d8f5-3acb-4bd3-b52f-cdc991c86c55;uuid is '38f81a96-e7c0-457b-99ca-3713c983ac96';bid_timestamp is '2025-02-02 15:37:58';device_id is '9c99d8f5-3acb-4bd3-b52f-cdc991c86c55';biddate is '2025-02-02';country is 'USA';app is 'com.blackout.spades';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 2.5;target_cpi is 3.71999999999999;campaign is 58062;creative_id is 229286;session_duration is 0 ;seller_name is 'Blackout Labs MAX';seller_id is 247;content_type is 'i';bid_floor is 1.6006 ;min_floor is 1.6006 ;bidmachine_placement_value is 3.7312;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 41 ;time_since_impression is 222915 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 1;prior_theme_impressions_count is 41;prior_tag_clicks_count is 7 ;time_since_click is '348742';hour is '2025-02-02 15:00:00+00:00';day_of_week is '6';os_version is 14;user_behavior_stats_in_past is '13 sessions in app 'com.bigcake.android.bpdaily', 2263 ad_requests with mean bid_floor 66.0; 83 sessions in app 'com.blackout.spades', 52595 ad_requests with mean bid_floor 26.9, 21 impressions of adomain 'amazon.com' with mean price 0.4, 1 impressions of adomain 'bemismfg.com' with mean price 0.2, 1 impressions of adomain 'cottonelle.com' with mean price 0.7, 4 impressions of adomain 'disneyplus.com' with mean price 0.3, 3 impressions of adomain 'dukecannon.com' with mean price 0.3, 1 impressions of adomain 'ghirardelli.com' with mean price 1.4, 1 impressions of adomain 'haleon.com' with mean price 0.4, 1 impressions of adomain 'hyatt.com' with mean price 0.5, 1 impressions of adomain 'juleesjewelry.com' with mean price 0.9, 1 impressions of adomain 'liquid-iv.com' with mean price 0.4, 1 impressions of adomain 'mcdonalds.com' with mean price 0.3, 1 impressions of adomain 'monarchmn.com' with mean price 0.4, 3 impressions of adomain 'newpub.co' with mean price 2.5, 10 impressions of adomain 'newpub.co/spades' with mean price 3.4, 2 impressions of adomain 'nutrafol.com' with mean price 0.4, 49 impressions of adomain 'offerhives.com' with mean price 0.3, 1 clicks of adomain 'offerhives.com', 1 impressions of adomain 'oneaday.com' with mean price 0.4, 1 impressions of adomain 'orgain.com' with mean price 0.2, 1 impressions of adomain 'paramountplus.com' with mean price 0.7, 1 clicks of adomain 'pinterest.com', 6 impressions of adomain 'pinterest.com' with mean price 4.7, 7 impressions of adomain 'premierprotein.com' with mean price 2.9, 2 clicks of adomain 'premierprotein.com', 1 clicks of adomain 'productmadness.com', 3 impressions of adomain 'productmadness.com' with mean price 2.3, 1 impressions of adomain 'samhsa.gov' with mean price 0.4, 7 impressions of adomain 'samsung.com' with mean price 1.6, 1 clicks of adomain 'smuckers.com', 4 impressions of adomain 'smuckers.com' with mean price 2.6, 1 impressions of adomain 'tempursealy.com' with mean price 3.3, 4 impressions of adomain 'torkusa.com' with mean price 0.3, 2 impressions of adomain 'tysonmarinatedmeats.com' with mean price 0.2, 7 impressions of adomain 'wegovy.com' with mean price 0.3, 1 impressions of adomain 'wkkellogg.com' with mean price 0.3; 1 sessions in app 'com.fiogonia.spades', 2 ad_requests with mean bid_floor 5.4; 27 sessions in app 'com.forevernine.texaspoker.android', 343 ad_requests with mean bid_floor 18.5; 56 sessions in app 'com.greyfun.block.puzzle.sudoku', 1101 ad_requests with mean bid_floor 18.1; 2 sessions in app 'com.kamagames.pokerist', 3 ad_requests with mean bid_floor 0.0; 3 sessions in app 'com.peoplefun.wordcross', 17 ad_requests with mean bid_floor 6.2; 1 sessions in app 'com.pink.cute.wallpapers', 2 ad_requests with mean bid_floor 5.2; 32 sessions in app 'com.tripledot.woodoku', 1020 ad_requests with mean bid_floor 8.1; 31 sessions in app 'in.WordSearch.WordBliss', 1672 ad_requests with mean bid_floor 19.3; 50 sessions in app 'in.playsimple.tripcross', 2806 ad_requests with mean bid_floor 16.5; 1 sessions in app 'in.playsimple.wordsearch', 1 ad_requests with mean bid_floor 4.1; 31 sessions in app 'in.playsimple.wordtrip', 6530 ad_requests with mean bid_floor 15.0, 2 impressions of adomain 'abrysvomaternal.pfizerpro.com' with mean price 1.7, 3 clicks of adomain 'camdenhealth.org', 16 impressions of adomain 'camdenhealth.org' with mean price 3.0, 1 impressions of adomain 'copper.org' with mean price 7.8, 1 clicks of adomain 'crashplan.com', 1 impressions of adomain 'crashplan.com' with mean price 10.0, 2 impressions of adomain 'discoverasg.com' with mean price 5.3, 4 impressions of adomain 'disneyplus.com' with mean price 0.3, 1 impressions of adomain 'domino-printing.com' with mean price 9.5, 1 impressions of adomain 'epeconsulting.com' with mean price 0.4, 1 impressions of adomain 'epictraveldiaries.com' with mean price 0.3, 1 impressions of adomain 'everlane.com' with mean price 5.8, 1 impressions of adomain 'fieldwork.com' with mean price 0.3, 1 impressions of adomain 'flixchatter.net' with mean price 0.4, 1 impressions of adomain 'futuriom.com' with mean price 0.3, 1 impressions of adomain 'hadenclaims.com' with mean price 10.0, 1 impressions of adomain 'iastate.edu' with mean price 0.4, 2 impressions of adomain 'inc.com' with mean price 0.3, 1 impressions of adomain 'informaconnect.com' with mean price 0.3, 1 impressions of adomain 'infotrack.com' with mean price 10.0, 1 impressions of adomain 'megafortuna.co' with mean price 0.1, 1 clicks of adomain 'pinterest.com', 1 impressions of adomain 'pinterest.com' with mean price 5.5, 1 impressions of adomain 'prairie-care.com' with mean price 10.0, 1 impressions of adomain 'roofconnect.com' with mean price 0.3, 1 clicks of adomain 'samsung.com', 2 impressions of adomain 'samsung.com' with mean price 0.6, 1 impressions of adomain 'state.mn.us' with mean price 0.6, 4 impressions of adomain 'sundt.com' with mean price 4.1, 1 impressions of adomain 'thehonestkitchen.com' with mean price 1.3, 1 impressions of adomain 'topazlabs.com' with mean price 0.3, 2 impressions of adomain 'upstart.com' with mean price 2.7, 1 impressions of adomain 'westerndredging.org' with mean price 1.9, 1 impressions of adomain 'wiley.com' with mean price 10.0; 5 sessions in app 'jigsaw.puzzle.game.banana', 154 ad_requests with mean bid_floor 11.7, 3 impressions of adomain 'dodausa.com' with mean price 0.4, 2 impressions of adomain 'hrblock.com' with mean price 1.4, 1 impressions of adomain 'marcus.com' with mean price 0.1, 1 impressions of adomain 'nutrafol.com' with mean price 0.3, 1 impressions of adomain 'orgain.com' with mean price 0.3';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 61;channel is 'USA/I/bidmachine/com.blackout.spades/False/247';time_since_click_in_hours is 97;fast_imp_12h is 3;fast_click_2h is 1;rnd is 0.166652302355215;partition is 1197;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_competitors_BM_adrequests_470k_29_01_2025' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'bloom_com.blackout.spades_USA_80' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.partyup.blockjam_Android_CPA(purchase)_abdoul_V5_Appgrowth_New_100k_12_14_2024' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.spades_Android_competitors_BM_450k_29_01_2025' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'closet.match.pair.matching.games_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'bloom_com.blackout.spades_USA_95']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is 'eef7e227-6034-448e-a6f3-fa2ab1e3370e;uuid is '1383a845-6eea-45a9-86a4-7d001d9ae836';bid_timestamp is '2025-01-04 0:12:49';device_id is 'eef7e227-6034-448e-a6f3-fa2ab1e3370e';biddate is '2025-01-04';country is 'USA';app is 'com.playvalve.solitaire';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 4.39582258202783;target_cpi is 2;campaign is 57767;creative_id is 228773;session_duration is 0 ;seller_name is 'Playvalve';seller_id is 273;content_type is 'vie';bid_floor is 3.392 ;min_floor is 3.392 ;bidmachine_placement_value is 3.66922999999999;placement_historical_value is 4.17228;third_party_bid_price is ;prior_tag_impressions_count is 2 ;time_since_impression is 19638528 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 0.47;prior_theme_impressions_count is 2;prior_tag_clicks_count is 2 ;time_since_click is '19638526';hour is '2025-01-04 00:00:00+00:00';day_of_week is '5';os_version is 14;user_behavior_stats_in_past is '64 sessions in app 'GoogleSearch', 0 ad_requests with mean bid_floor 0.0; 18 sessions in app 'com.playvalve.solitaire', 448 ad_requests with mean bid_floor 121.6; 1 sessions in app 'com.tripledot.woodoku', 4 ad_requests with mean bid_floor 12.5; 62 sessions in app 'com.vitastudio.mahjong', 1534 ad_requests with mean bid_floor 21.9, 1 impressions of adomain '7-eleven.com' with mean price 0.2, 4 impressions of adomain 'adidas.com' with mean price 0.1, 4 impressions of adomain 'allergan.com' with mean price 0.2, 8 impressions of adomain 'amazon.com' with mean price 0.2, 1 impressions of adomain 'aveeno.com' with mean price 0.5, 16 impressions of adomain 'basf.com' with mean price 0.6, 1 impressions of adomain 'belgard.com' with mean price 0.8, 1 impressions of adomain 'brkthru.com' with mean price 0.1, 6 impressions of adomain 'campingworld.com' with mean price 0.1, 3 impressions of adomain 'carnival.com' with mean price 0.2, 1 impressions of adomain 'covergirl.com' with mean price 0.1, 2 impressions of adomain 'crumblcookies.com' with mean price 0.1, 1 impressions of adomain 'deepindiankitchen.com' with mean price 0.2, 2 impressions of adomain 'dnb.com' with mean price 0.2, 6 impressions of adomain 'dramamine.com' with mean price 0.2, 1 impressions of adomain 'edwardrose.com' with mean price 1.1, 2 impressions of adomain 'eliquis.bmscustomerconnect.com' with mean price 0.1, 2 impressions of adomain 'flixchatter.net' with mean price 0.3, 3 impressions of adomain 'fnbo.com' with mean price 0.3, 2 impressions of adomain 'galderma.com' with mean price 0.1, 2 impressions of adomain 'grahamtirecommercial.com' with mean price 0.3, 3 impressions of adomain 'grahamtirelincoln.com' with mean price 0.4, 1 impressions of adomain 'haleon.com' with mean price 1.8, 6 impressions of adomain 'howlifeunfolds.com' with mean price 0.1, 11 impressions of adomain 'huggies.com' with mean price 0.2, 2 impressions of adomain 'hy-vee.com' with mean price 0.3, 1 impressions of adomain 'icyhot.com' with mean price 0.1, 1 impressions of adomain 'kashkick.com' with mean price 0.0, 2 impressions of adomain 'kimcrawfordwines.com' with mean price 0.2, 1 impressions of adomain 'laroche-posay.us' with mean price 0.1, 1 impressions of adomain 'lorealparisusa.com' with mean price 0.1, 9 impressions of adomain 'metronet.com' with mean price 0.2, 1 impressions of adomain 'navy.com' with mean price 0.1, 14 impressions of adomain 'nestle-watersna.com' with mean price 0.2, 1 impressions of adomain 'nordicnaturals.com' with mean price 0.1, 12 impressions of adomain 'nutramaxlabs.com' with mean price 0.3, 1 impressions of adomain 'patagonia.com' with mean price 0.1, 20 impressions of adomain 'paycom.com' with mean price 0.2, 2 impressions of adomain 'pennfoster.edu' with mean price 0.1, 2 impressions of adomain 'prairieflowercasino.com' with mean price 0.7, 1 impressions of adomain 'russmarket.com' with mean price 0.5, 3 impressions of adomain 'ruthcheathamfoundation.org' with mean price 0.2, 1 impressions of adomain 'samsung.com' with mean price 0.2, 1 impressions of adomain 'sanofi.com' with mean price 0.2, 3 impressions of adomain 'solaray.com' with mean price 0.7, 2 impressions of adomain 'solitaire.gurugame.ai' with mean price 0.0, 1 impressions of adomain 'spencerbuyshouses.com' with mean price 1.5, 1 impressions of adomain 'starz.com' with mean price 0.3, 1 impressions of adomain 'super-saver.com' with mean price 0.3, 2 impressions of adomain 'taxact.com' with mean price 0.1, 5 impressions of adomain 'toyota.com' with mean price 0.5, 2 impressions of adomain 'uiowa.edu' with mean price 0.2, 1 impressions of adomain 'ultimahealth.com' with mean price 0.1, 1 impressions of adomain 'united.com' with mean price 0.5, 1 impressions of adomain 'unverferth.com' with mean price 0.2, 2 impressions of adomain 'uscellular.com' with mean price 0.1, 2 impressions of adomain 'vasafitness.com' with mean price 0.2, 12 impressions of adomain 'wkkellogg.com' with mean price 0.1; 32 sessions in app 'in.crossy.daily_crossword', 1390 ad_requests with mean bid_floor 17.8, 6 impressions of adomain 'alertmedia.com' with mean price 0.4, 3 impressions of adomain 'amazon.com' with mean price 0.4, 3 impressions of adomain 'aptim.com' with mean price 3.6, 1 impressions of adomain 'axsome.com' with mean price 0.7, 1 impressions of adomain 'bestbuy.com' with mean price 0.9, 3 impressions of adomain 'bethel.edu' with mean price 1.3, 2 impressions of adomain 'bit.ly' with mean price 1.2, 1 impressions of adomain 'bluetriton.com' with mean price 0.2, 3 impressions of adomain 'channel99.com' with mean price 0.2, 1 impressions of adomain 'chemstream.com' with mean price 1.0, 12 impressions of adomain 'conair.com' with mean price 0.4, 1 impressions of adomain 'corteva.us' with mean price 0.8, 42 impressions of adomain 'costco.com' with mean price 0.2, 5 impressions of adomain 'dailytimes247.com' with mean price 0.3, 1 impressions of adomain 'decimal.com' with mean price 0.9, 2 impressions of adomain 'dhecs.com' with mean price 0.5, 3 impressions of adomain 'disneyplus.com' with mean price 0.2, 1 impressions of adomain 'espn.com' with mean price 0.1, 1 impressions of adomain 'fmctruechampions.com' with mean price 0.9, 1 impressions of adomain 'fnbo.com' with mean price 0.2, 1 impressions of adomain 'galecosm.com' with mean price 1.5, 1 impressions of adomain 'goldbond.com' with mean price 0.3, 1 impressions of adomain 'headwallvr.com' with mean price 0.2, 4 impressions of adomain 'homedepot.com' with mean price 0.8, 1 impressions of adomain 'hsbc.com' with mean price 0.2, 1 impressions of adomain 'icyhot.com' with mean price 0.4, 1 impressions of adomain 'innospace-masters.de' with mean price 0.4, 3 impressions of adomain 'intuit.com' with mean price 0.4, 3 impressions of adomain 'jeep.com' with mean price 0.3, 1 impressions of adomain 'koonertruckrepair.com' with mean price 0.9, 3 impressions of adomain 'lionprotects.com' with mean price 0.4, 1 impressions of adomain 'lowes.com' with mean price 0.2, 1 impressions of adomain 'mrmandp.com' with mean price 0.4, 1 impressions of adomain 'nicro.it' with mean price 0.4, 1 impressions of adomain 'novarlo.com' with mean price 0.8, 2 impressions of adomain 'oshepro.com' with mean price 0.4, 1 impressions of adomain 'ouraring.com' with mean price 1.2, 2 impressions of adomain 'paulmitchell.com' with mean price 0.5, 2 impressions of adomain 'paypal.com' with mean price 0.3, 3 impressions of adomain 'pentlyconger.com' with mean price 0.1, 1 impressions of adomain 'safetyrailcompany.com' with mean price 0.4, 2 impressions of adomain 'sanfordhealth.org' with mean price 0.8, 1 impressions of adomain 'santanderus.com' with mean price 0.4, 1 impressions of adomain 'shipt.com' with mean price 0.1, 1 impressions of adomain 'showupsf.com' with mean price 0.6, 1 impressions of adomain 'snf.com' with mean price 0.6, 1 impressions of adomain 'staplesbusinessadvantage.com' with mean price 0.6, 1 impressions of adomain 'sustainablepurchasing.org' with mean price 0.7, 2 impressions of adomain 'take1ads.com' with mean price 0.4, 1 impressions of adomain 'thecheesecakefactory.com' with mean price 0.2, 7 impressions of adomain 'useactive.com' with mean price 0.3, 1 impressions of adomain 'vail.com' with mean price 0.5, 1 impressions of adomain 'virtusecsolutions.com' with mean price 0.5; 31 sessions in app 'in.daily_puzzle.crossword', 500 ad_requests with mean bid_floor 1.1, 1 impressions of adomain 'adidas.com' with mean price 0.1, 24 impressions of adomain 'amazon.com' with mean price 0.5, 1 impressions of adomain 'arbys.com' with mean price 0.2, 1 impressions of adomain 'bareminerals.com' with mean price 0.5, 1 impressions of adomain 'bausch.com' with mean price 0.2, 1 impressions of adomain 'boehringer-ingelheim.com' with mean price 0.3, 1 impressions of adomain 'cesar.com' with mean price 0.1, 1 impressions of adomain 'churchdwight.com' with mean price 0.3, 5 impressions of adomain 'costco.com' with mean price 0.1, 2 impressions of adomain 'cox.com' with mean price 0.9, 4 impressions of adomain 'discovery.com' with mean price 0.3, 5 impressions of adomain 'disneyplus.com' with mean price 0.2, 3 impressions of adomain 'icecream.com' with mean price 0.2, 2 impressions of adomain 'lifeextension.com' with mean price 0.3, 3 impressions of adomain 'lorealparisusa.com' with mean price 0.3, 2 impressions of adomain 'naturesway.com' with mean price 0.3, 1 impressions of adomain 'nordvpn.com' with mean price 0.1, 1 impressions of adomain 'nutrafol.com' with mean price 0.2, 3 impressions of adomain 'olly.com' with mean price 0.2, 1 impressions of adomain 'paulmitchell.com' with mean price 0.3, 2 impressions of adomain 'philips.com' with mean price 0.2, 1 impressions of adomain 'sanofi.com' with mean price 0.2, 1 impressions of adomain 'shadowlakecollision.com' with mean price 0.5, 1 impressions of adomain 'starbucks.com' with mean price 0.2, 1 impressions of adomain 'toyota.com' with mean price 0.1, 1 impressions of adomain 'ubykotex.com' with mean price 0.2, 1 impressions of adomain 'united.com' with mean price 0.7, 3 impressions of adomain 'useactive.com' with mean price 0.3; 1 sessions in app 'in.playsimple.tripcross', 2 ad_requests with mean bid_floor 4.8; 1 sessions in app 'in.playsimple.wordsearch', 1 ad_requests with mean bid_floor 6.1; 2 sessions in app 'in.playsimple.wordtrip', 15 ad_requests with mean bid_floor 17.7';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 5455;channel is 'USA/I/bidmachine/com.playvalve.solitaire/False/273';time_since_click_in_hours is 5455;fast_imp_12h is 1;fast_click_2h is 1;rnd is 0.439624963184183;partition is 1197;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_100k' 'bloom_com.playvalve.solitaire_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'bloom_com.playvalve.solitaire_USA_1d' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'bloom_com.blackout.spades_USA_1d' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'bloom_com.blackout.spades_USA_7d' 'bloom_com.blackout.spades_USA_30d' 'beetles.puzzle.solitaire_Android_CPA(grt_3r_count_7)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_500k' 'bloom_com.playvalve.solitaire_USA_95' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k']
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '651c10fc-97b5-496b-b125-18a19e5032ee;uuid is '8df9e032-c209-4e6c-9564-6b7ee0e73729';bid_timestamp is '2025-01-06 3:14:07';device_id is '651c10fc-97b5-496b-b125-18a19e5032ee';biddate is '2025-01-06';country is 'USA';app is 'com.spades.solitaire.online.plus.offline.free.card.games';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 1.76292553198953;target_cpi is 2;campaign is 57517;creative_id is 228773;session_duration is 0 ;seller_name is 'Leyan Tech';seller_id is 482;content_type is 'vie';bid_floor is 0.0106 ;min_floor is 0.0106 ;bidmachine_placement_value is 39.75;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 155 ;time_since_impression is 74104 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 0.19;prior_theme_impressions_count is 155;prior_tag_clicks_count is 3 ;time_since_click is '2109331';hour is '2025-01-06 03:00:00+00:00';day_of_week is '0';os_version is 14;user_behavior_stats_in_past is '14 sessions in app 'com.duole.solitaire.romance.journey.patience.free.card.games', 40 ad_requests with mean bid_floor 9.2; 1 sessions in app 'com.mahjong.op.gp', 6 ad_requests with mean bid_floor 0.8; 2 sessions in app 'com.sniper.destiny.shooting', 21 ad_requests with mean bid_floor 3.7; 87 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 4548 ad_requests with mean bid_floor 12.5, 2 impressions of adomain 'boombeauty.com' with mean price 3.3, 3 impressions of adomain 'fruit-gaming.com' with mean price 3.3, 3 impressions of adomain 'healthsmart24.com' with mean price 2.4, 2 impressions of adomain 'medicarereliefnow.online' with mean price 3.1, 3 impressions of adomain 'newpub.co' with mean price 6.0, 17 impressions of adomain 'newpub.co/spades' with mean price 7.6, 1 clicks of adomain 'peppermint-lips.com', 4 impressions of adomain 'peppermint-lips.com' with mean price 6.5, 1 impressions of adomain 'welloflife.com' with mean price 2.8, 1 impressions of adomain 'www.vitastudio.ai' with mean price 3.0; 36 sessions in app 'com.tripledot.solitaire', 6307 ad_requests with mean bid_floor 10.6, 1 impressions of adomain 'alignprobiotics.com' with mean price 3.9, 1 impressions of adomain 'alleghenyinstitute.org' with mean price 0.5, 2 impressions of adomain 'amazon.com' with mean price 0.0, 1 impressions of adomain 'ariat.com' with mean price 0.7, 6 impressions of adomain 'astrazeneca.com' with mean price 0.9, 1 impressions of adomain 'beamsuntory.com' with mean price 0.8, 9 impressions of adomain 'beiersdorf.com' with mean price 0.5, 9 impressions of adomain 'betrivers.com' with mean price 0.1, 1 impressions of adomain 'brukinsa.com' with mean price 0.3, 1 impressions of adomain 'carhartt.com' with mean price 0.2, 1 impressions of adomain 'carnival.com' with mean price 0.3, 1 impressions of adomain 'citizensbank.com' with mean price 1.0, 2 impressions of adomain 'coca-cola.com' with mean price 1.1, 3 impressions of adomain 'coca-colacompany.com' with mean price 0.6, 2 impressions of adomain 'depend.com' with mean price 0.2, 28 impressions of adomain 'disneyplus.com' with mean price 0.0, 1 impressions of adomain 'ferrerorocher.com' with mean price 0.4, 2 impressions of adomain 'galderma.com' with mean price 0.0, 8 impressions of adomain 'geico.com' with mean price 1.3, 2 impressions of adomain 'gillette.com' with mean price 0.3, 1 impressions of adomain 'gmc.com' with mean price 0.4, 1 impressions of adomain 'gnc.com' with mean price 1.0, 4 impressions of adomain 'goodnes.com' with mean price 1.4, 3 impressions of adomain 'goodnites.com' with mean price 0.7, 1 impressions of adomain 'healthwellnessjournal.com' with mean price 7.0, 1 impressions of adomain 'implus.com' with mean price 0.0, 3 impressions of adomain 'lowes.com' with mean price 0.6, 1 impressions of adomain 'luxottica.com' with mean price 0.1, 1 impressions of adomain 'magairports.com' with mean price 0.0, 1 impressions of adomain 'metamucil.com' with mean price 0.5, 3 impressions of adomain 'myfitnesspal.com' with mean price 0.9, 3 impressions of adomain 'myfreestyle.com' with mean price 1.4, 2 impressions of adomain 'neffy.com' with mean price 1.1, 1 impressions of adomain 'nescafe.com' with mean price 1.1, 1 impressions of adomain 'nurtec.com' with mean price 0.4, 1 impressions of adomain 'olay.com' with mean price 0.5, 1 impressions of adomain 'paramount.com' with mean price 1.2, 4 impressions of adomain 'pediasure.com' with mean price 0.8, 1 impressions of adomain 'perdue.com' with mean price 0.3, 1 impressions of adomain 'productmadness.com' with mean price 0.0, 3 impressions of adomain 'progressive.com' with mean price 0.5, 15 impressions of adomain 'samsung.com' with mean price 0.5, 2 impressions of adomain 'sanofi.com' with mean price 0.6, 1 impressions of adomain 'scottbrand.com' with mean price 0.0, 1 impressions of adomain 'secret.com' with mean price 0.4, 3 impressions of adomain 'shoppersvoice.com' with mean price 0.9, 1 impressions of adomain 'similac.com' with mean price 1.1, 1 impressions of adomain 'subaru.com' with mean price 0.5, 3 impressions of adomain 'sunosi.com' with mean price 1.5, 1 impressions of adomain 'temu.com' with mean price 0.0, 3 impressions of adomain 'timberland.com' with mean price 0.2, 1 impressions of adomain 'toro.com' with mean price 0.2, 1 impressions of adomain 'tremfya.com' with mean price 2.1, 4 impressions of adomain 'tums.com' with mean price 0.6, 2 impressions of adomain 'vail.com' with mean price 0.1, 2 impressions of adomain 'verizon.com' with mean price 3.5, 3 impressions of adomain 'vicks.com' with mean price 0.6, 1 impressions of adomain 'vitastudio.ai' with mean price 0.1, 4 impressions of adomain 'voltarengel.com' with mean price 0.6, 1 impressions of adomain 'www.puzzlecard.top' with mean price 6.3, 7 impressions of adomain 'www.vitastudio.ai' with mean price 0.1; 1 sessions in app 'com.tripledot.woodoku', 5 ad_requests with mean bid_floor 4.6; 1 sessions in app 'in.crossy.daily_crossword', 1 ad_requests with mean bid_floor 46.7; 1 sessions in app 'in.playsimple.tripcross', 1 ad_requests with mean bid_floor 4.9; 2 sessions in app 'in.playsimple.wordtrip', 12 ad_requests with mean bid_floor 9.0; 1 sessions in app 'io.state.fight', 11 ad_requests with mean bid_floor 2.2';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 20;channel is 'USA/I/bidmachine/com.spades.solitaire.online.plus.offline.free.card.games/False/482';time_since_click_in_hours is 586;fast_imp_12h is 4;fast_click_2h is 0;rnd is 0.335066437504866;partition is 1726;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_100k' 'bloom_com.tripledot.solitaire_USA_95' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_95' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'bloom_com.fiogonia.spades_USA_7d' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_V5_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_client_revenue)_abdoul_V3_500k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'loppipoppi.dominoes_retargeting_Android_CPA(111)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'bloom_com.fiogonia.spades_USA_1d' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_V5_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'bloom_com.spades.solitaire.online.plus.offline.free.card.games_USA_80' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_500k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_360)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.redcell.goldandgoblins_Android_CPA(prog1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V3_500k' 'com.redcell.goldandgoblins_Android_CPA(hardget)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_360)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_mmp_V5_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.redcell.goldandgoblins_Android_CPA(hardget)_abdoul_V4_2000k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_360)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_100k']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '1a23f593-4ac8-4c10-832a-50ce34430dd1;uuid is '2c604270-2c4e-4f56-886b-ac9d52d64c5f';bid_timestamp is '2025-01-31 12:58:05';device_id is '1a23f593-4ac8-4c10-832a-50ce34430dd1';biddate is '2025-01-31';country is 'USA';app is 'com.playvalve.solitaire.spider';exchange is 'appodealx-us';ad_type is 'I';is_rewarded_request is 'TRUE';payload_creative_hash is 'fc4fe8da43af9295442dc2366dd5a188';display_manager is 'bidmachine';raw_price is 17.4515001687509;target_cpi is 3;campaign is 58198;creative_id is 229286;session_duration is 0 ;seller_name is 'Playvalve';seller_id is 273;content_type is 'ie';bid_floor is 4.0174 ;min_floor is 4.0174 ;bidmachine_placement_value is 36.692308;placement_historical_value is 11.319618;third_party_bid_price is ;prior_tag_impressions_count is 1 ;time_since_impression is 1181044 ;learning is 0 ;creative_theme is 'newversion';user_coefficient is 0.41;prior_theme_impressions_count is 1;prior_tag_clicks_count is 0 ;time_since_click is '0';hour is '2025-01-31 12:00:00+00:00';day_of_week is '4';os_version is 14;user_behavior_stats_in_past is '1 sessions in app 'art.puzzle.games.jigsaw.coloring.free.game', 22 ad_requests with mean bid_floor 4.0; 4 sessions in app 'com.aws.android', 0 ad_requests with mean bid_floor 0.0, 2 impressions of adomain 'apps.com.tr' with mean price 4.8, 1 impressions of adomain 'bissell.com' with mean price 7.1, 1 impressions of adomain 'google.com' with mean price 2.1, 1 impressions of adomain 'intuit.com' with mean price 1.2, 1 impressions of adomain 'max.com' with mean price 2.1, 2 impressions of adomain 'stonex.com' with mean price 2.1, 1 impressions of adomain 'voices.com' with mean price 1.2, 1 impressions of adomain 'waterwipes.com' with mean price 0.8; 1 sessions in app 'com.block.game.jigsaw.puzzles', 1 ad_requests with mean bid_floor 8.8; 39 sessions in app 'com.papaya.solitairecash', 227 ad_requests with mean bid_floor 72.5; 1 sessions in app 'com.peoplefun.wordcross', 7 ad_requests with mean bid_floor 7.6; 33 sessions in app 'com.playvalve.ballsort', 4847 ad_requests with mean bid_floor 92.0, 2 impressions of adomain 'amazon.com' with mean price 0.5, 3 impressions of adomain 'concordpetfoods.com' with mean price 0.5, 1 impressions of adomain 'healthydelaware.org' with mean price 1.0, 2 impressions of adomain 'johnnyjanosik.com' with mean price 0.5, 1 impressions of adomain 'paramount.com' with mean price 1.3, 1 impressions of adomain 'paulmitchell.com' with mean price 0.2, 1 impressions of adomain 'sallyhansen.com' with mean price 0.4, 1 impressions of adomain 'simplyhatfield.com' with mean price 0.7; 27 sessions in app 'com.playvalve.connect.dots', 1979 ad_requests with mean bid_floor 103.8, 1 impressions of adomain 'amazon.com' with mean price 0.5, 1 impressions of adomain 'covergirl.com' with mean price 0.5, 1 impressions of adomain 'google.com' with mean price 0.3; 2 sessions in app 'com.playvalve.solitaire', 1380 ad_requests with mean bid_floor 148.2, 3 impressions of adomain 'amazon.com' with mean price 0.4, 1 impressions of adomain 'healthydelaware.org' with mean price 1.0, 1 impressions of adomain 'herocosmetics.us' with mean price 0.4, 1 impressions of adomain 'kcprofessional.com' with mean price 0.3, 1 impressions of adomain 'medscape.org' with mean price 2.7, 1 impressions of adomain 'perdue.com' with mean price 0.4, 1 impressions of adomain 'torkusa.com' with mean price 0.3; 40 sessions in app 'com.playvalve.solitaire.spider', 12828 ad_requests with mean bid_floor 98.4, 3 impressions of adomain 'amazon.com' with mean price 0.3, 3 impressions of adomain 'bestbuy.com' with mean price 0.6, 1 impressions of adomain 'chewy.com' with mean price 0.7, 3 impressions of adomain 'delaware.gov' with mean price 0.2, 1 impressions of adomain 'disneyplus.com' with mean price 0.3, 10 impressions of adomain 'doordash.com' with mean price 0.3, 1 impressions of adomain 'foodlion.com' with mean price 0.4, 1 impressions of adomain 'hillspet.com' with mean price 0.3, 1 impressions of adomain 'hvacdirect.com' with mean price 0.4, 1 impressions of adomain 'kelloggs.com' with mean price 1.0, 1 impressions of adomain 'kleenex.com' with mean price 0.2, 1 impressions of adomain 'newpub.co' with mean price 17.5, 1 clicks of adomain 'newpub.co', 1 clicks of adomain 'newpub.co/spades', 1 impressions of adomain 'newpub.co/spades' with mean price 8.6, 3 impressions of adomain 'numerator.com' with mean price 0.3, 1 impressions of adomain 'nutrafol.com' with mean price 0.2, 1 impressions of adomain 'ontelproducts.com' with mean price 0.3, 1 impressions of adomain 'pinterest.com' with mean price 21.0, 1 impressions of adomain 'pohankafordmd.com' with mean price 1.0, 1 impressions of adomain 'toyota.com' with mean price 1.3, 2 impressions of adomain 'tymlos.com' with mean price 1.8, 1 impressions of adomain 'waterwipes.com' with mean price 0.5, 2 impressions of adomain 'wkkellogg.com' with mean price 0.4, 1 impressions of adomain 'www.niuaigo.com' with mean price 9.6; 66 sessions in app 'com.playvalve.spades', 14875 ad_requests with mean bid_floor 100.2, 4 impressions of adomain 'admile.com' with mean price 0.3, 1 impressions of adomain 'ads.netapop.com' with mean price 0.4, 16 impressions of adomain 'amazon.com' with mean price 0.5, 2 impressions of adomain 'ashleyfurniture.com' with mean price 0.3, 1 impressions of adomain 'bigcentric.com' with mean price 0.5, 1 clicks of adomain 'bissell.com', 4 impressions of adomain 'bissell.com' with mean price 1.0, 2 impressions of adomain 'chewy.com' with mean price 0.7, 2 impressions of adomain 'clorox.com' with mean price 0.3, 6 impressions of adomain 'coca-cola.com' with mean price 0.4, 9 impressions of adomain 'colgate.com' with mean price 0.4, 5 impressions of adomain 'concordpetfoods.com' with mean price 0.5, 1 impressions of adomain 'cuisinart.com' with mean price 0.3, 3 impressions of adomain 'drinkcirkul.com' with mean price 0.4, 1 impressions of adomain 'google.com' with mean price 0.2, 1 impressions of adomain 'healthydelaware.org' with mean price 0.4, 2 impressions of adomain 'herocosmetics.us' with mean price 0.4, 2 impressions of adomain 'hillspet.com' with mean price 0.4, 10 impressions of adomain 'instagram.com' with mean price 0.3, 1 impressions of adomain 'intuit.com' with mean price 0.5, 1 impressions of adomain 'iottechnews.com' with mean price 0.2, 1 impressions of adomain 'kenraprofessional.com' with mean price 0.5, 2 impressions of adomain 'michaeltoddbeauty.com' with mean price 0.4, 1 impressions of adomain 'mobilesafetytech.com' with mean price 0.4, 2 impressions of adomain 'nordicnaturals.com' with mean price 0.4, 3 impressions of adomain 'numerator.com' with mean price 0.3, 2 impressions of adomain 'nutrafol.com' with mean price 0.4, 1 impressions of adomain 'ontelproducts.com' with mean price 0.3, 1 impressions of adomain 'orgain.com' with mean price 0.8, 1 impressions of adomain 'pohankafordmd.com' with mean price 1.0, 1 clicks of adomain 'sliding.toys', 1 impressions of adomain 'sliding.toys' with mean price 0.3, 1 impressions of adomain 'unitehair.com' with mean price 0.2, 1 impressions of adomain 'vacareers.va.gov' with mean price 1.1, 4 impressions of adomain 'zquared.com' with mean price 0.8; 44 sessions in app 'com.playvalve.watersort', 7357 ad_requests with mean bid_floor 100.7, 1 clicks of adomain 'adobe.com', 1 impressions of adomain 'adobe.com' with mean price 26.4, 2 impressions of adomain 'bjs.com' with mean price 0.7, 3 impressions of adomain 'concordpetfoods.com' with mean price 0.6, 1 clicks of adomain 'genesys.com', 1 impressions of adomain 'genesys.com' with mean price 17.0, 1 impressions of adomain 'gradial.com' with mean price 25.6, 1 impressions of adomain 'healthydelaware.org' with mean price 1.2, 1 impressions of adomain 'johnnyjanosik.com' with mean price 2.8, 1 impressions of adomain 'kcprofessional.com' with mean price 0.4, 1 impressions of adomain 'linkedin.com' with mean price 15.9, 1 impressions of adomain 'mobilesafetytech.com' with mean price 0.8, 1 impressions of adomain 'moroccanoil.com' with mean price 0.5, 1 impressions of adomain 'shopgenius.com' with mean price 1.1, 1 impressions of adomain 'viveevent.com' with mean price 1.1, 1 impressions of adomain 'waterwipes.com' with mean price 1.2; 35 sessions in app 'com.playvalve.wsjourney', 5001 ad_requests with mean bid_floor 87.9, 7 impressions of adomain 'amazon.com' with mean price 0.4, 2 impressions of adomain 'ashleyfurniture.com' with mean price 0.7, 1 impressions of adomain 'aveeno.com' with mean price 0.2, 1 impressions of adomain 'bergenbrooklyn.com' with mean price 1.5, 4 impressions of adomain 'chewy.com' with mean price 0.5, 2 impressions of adomain 'colgate.com' with mean price 0.2, 1 impressions of adomain 'concordpetfoods.com' with mean price 0.2, 3 impressions of adomain 'drinkcirkul.com' with mean price 0.4, 2 impressions of adomain 'google.com' with mean price 0.2, 7 impressions of adomain 'haleon.com' with mean price 0.6, 2 impressions of adomain 'hhs.gov' with mean price 0.4, 1 impressions of adomain 'instagram.com' with mean price 0.2, 3 impressions of adomain 'kcprofessional.com' with mean price 0.3, 1 impressions of adomain 'kraftheinzcompany.com' with mean price 2.8, 1 impressions of adomain 'listerine.com' with mean price 0.3, 1 impressions of adomain 'moroccanoil.com' with mean price 0.3, 4 impressions of adomain 'nerdscandy.com' with mean price 0.4, 1 impressions of adomain 'neutrogena.com' with mean price 0.2, 3 impressions of adomain 'nutrafol.com' with mean price 0.3, 3 impressions of adomain 'one1brands.com' with mean price 0.3, 1 impressions of adomain 'pepcid.com' with mean price 0.8, 1 impressions of adomain 'pepsibottlingventures.com' with mean price 1.1, 1 impressions of adomain 'petiq.com' with mean price 0.4, 2 impressions of adomain 'pohankafordmd.com' with mean price 0.8, 1 impressions of adomain 'purina.com' with mean price 0.2, 1 impressions of adomain 'schiffvitamins.com' with mean price 1.0, 2 impressions of adomain 'sharecare.com' with mean price 1.4, 2 impressions of adomain 'shop.foodlion.com' with mean price 0.4, 3 impressions of adomain 'shoppersvoice.com' with mean price 0.3, 1 impressions of adomain 'smartypantsvitamins.com' with mean price 0.3, 1 impressions of adomain 'smuckers.com' with mean price 0.6, 1 impressions of adomain 'tiktok.com' with mean price 5.7, 1 impressions of adomain 'walmart.com' with mean price 3.2, 1 impressions of adomain 'zyrtec.com' with mean price 0.3; 4 sessions in app 'com.radio.pocketfm', 24 ad_requests with mean bid_floor 15.3; 1 sessions in app 'com.tripledot.woodoku', 1 ad_requests with mean bid_floor 1.3; 1 sessions in app 'in.crossy.daily_crossword', 2 ad_requests with mean bid_floor 3.3; 9 sessions in app 'in.playsimple.wordtrip', 43 ad_requests with mean bid_floor 19.9';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 328;channel is 'USA/I/bidmachine/com.playvalve.solitaire.spider/True/273';time_since_click_in_hours is 0;fast_imp_12h is 0;fast_click_2h is 0;rnd is 0.572578055110557;partition is 1167;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_retargeting_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V6_2000k' 'coloring.color.number.happy.paint.art.drawing.puzzle_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k_rnd_A' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_2000k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPA(sdk_ua_level_once_winNormalLevel_20)_abdoul_V3_500k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(af_ad_view)_abdoul_V3_500k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2M_14_11_2024' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'bloom_com.fiogonia.spades_USA_7d' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPA(sdk_ua_online_once_90min)_abdoul_V3_500k' 'com.newpubco.spades_Android_competitors_BM_adrequests_470k_29_01_2025' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.Eventyr.WS_retargeting_Android_CPI_abdoul_V6_2000k' 'com.koolgames.bubblepopper_Android_CPA(dc_6level_end_befored8)_abdoul_V3_500k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V3_500k' 'com.Eventyr.WS_retargeting_Android_CPI_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_retargeting_Android_CPI_abdoul_V4_500k' 'com.mobilityware.spider_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'loppipoppi.numbermatch_retargeting_Android_CPI_abdoul_V6_2000k' 'com.aaafun.watersort_Android_CPI_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V6_500k' 'bloom_com.playvalve.spades_USA_80' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'loppipoppi.dominoes_Android_CPI_abdoul_V4_2000k' 'bloom_com.fiogonia.spades_USA_1d' 'beetles.puzzle.solitaire_Android_CPI_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_15GameCompleted_BeforeD8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_1M_14_11_2024' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_500k' 'com.newpubco.hearts_Android_CPI_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_38)_abdoul_V4_500k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPI_abdoul_V3_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPA(sdk_impression_ad_0_1)_abdoul_V3_100k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_47)_abdoul_V4_2mln' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.pixel.art.coloring.color.number_Android_CPA(m_pics_finished_5)_abdoul_V6_2000k' 'com.pixel.art.coloring.color.number_Android_CPA(m_mins_played_240)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPI_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V5_500k' 'com.aaafun.watersort_Android_CPI_abdoul_V6_2000k' 'com.aaafun.watersort_Android_CPI_abdoul_V6_500k' 'loppipoppi.dominoes_Android_CPI_abdoul_V6_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_15GameCompleted_BeforeD8)_abdoul_V4_500k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'loppipoppi.dominoes_retargeting_Android_CPI_abdoul_V3_100k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.solitaire.klondike.patience.ocean.aquarium_Android_CPA(sdk_impression_ad_0_1)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V6_2000k' 'loppipoppi.dominoes_retargeting_Android_CPI_abdoul_V3_500k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spidersolitaire_Android_CPA(dc_15GameCompleted_BeforeD8)_abdoul_V4_100k' 'com.mobilityware.spider_Android_CPA(games_won_9)_abdoul_V5_500k' 'com.newpubco.spidersolitaire_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.mobilityware.spider_Android_CPA(Level_10)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_V4_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.mobilityware.spider_Android_CPA(paid_imp_20)_abdoul_V6_2000k' 'beetles.puzzle.solitaire_Android_CPA(grt_1r_count_2)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k' 'com.aaafun.watersort_Android_CPA(ag_retention_d1)_abdoul_V4_2mln']
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0
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Consider an adtech request hitting AdExchange for auction with set of attributes and the goal is to predict whether the ad request impression can be converted to action (CPA)
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OK ,I got an adtech request from mobile user with following features: idfa is '05fa013d-6e2b-4da8-a1ce-87b77a8fcc1c;uuid is '40ece9ef-f396-476a-9c25-e4edb5c3b566';bid_timestamp is '2025-01-12 11:49:38';device_id is '05fa013d-6e2b-4da8-a1ce-87b77a8fcc1c';biddate is '2025-01-12';country is 'USA';app is 'com.mobilityware.GinRummySolitaire';exchange is 'appodealx-us';ad_type is 'V';is_rewarded_request is 'FALSE';payload_creative_hash is '38ae8dca33411b0730f636ced16d2306';display_manager is 'bidmachine';raw_price is 30.3748778083584;target_cpi is 2;campaign is 57517;creative_id is 228773;session_duration is 0 ;seller_name is 'Mobilityware SDK';seller_id is 192;content_type is 'vi';bid_floor is 6.7099 ;min_floor is ;bidmachine_placement_value is 11;placement_historical_value is ;third_party_bid_price is ;prior_tag_impressions_count is 43 ;time_since_impression is 4864 ;learning is 0 ;creative_theme is 'completed_gp';user_coefficient is 3.82;prior_theme_impressions_count is 43;prior_tag_clicks_count is 19 ;time_since_click is '4853';hour is '2025-01-12 11:00:00+00:00';day_of_week is '6';os_version is 14;user_behavior_stats_in_past is '2 sessions in app 'c4ff277ac89b62c4461a17753a988e9e', 0 ad_requests with mean bid_floor 0.0; 2 sessions in app 'com.arcadiastudio.mahjong.puzzle', 59 ad_requests with mean bid_floor 58.4, 1 impressions of adomain 'hardrock.com' with mean price 0.9, 1 impressions of adomain 'walgreens.com' with mean price 0.8; 2 sessions in app 'com.gamovation.mahjongclub', 62 ad_requests with mean bid_floor 14.4, 1 impressions of adomain 'carnival.com' with mean price 1.6, 1 impressions of adomain 'walgreens.com' with mean price 0.9; 1 sessions in app 'com.mahjong.op.gp', 31 ad_requests with mean bid_floor 50.0; 40 sessions in app 'com.mobilityware.GinRummySolitaire', 4917 ad_requests with mean bid_floor 13.8, 3 impressions of adomain 'advanceamerica.net' with mean price 0.1, 1 impressions of adomain 'amgen.com' with mean price 0.1, 5 impressions of adomain 'artlyst.com' with mean price 0.1, 1 impressions of adomain 'biglots.com' with mean price 0.2, 1 impressions of adomain 'chumbacasino.com' with mean price 0.2, 3 impressions of adomain 'dickssportinggoods.com' with mean price 0.1, 2 impressions of adomain 'disneyplus.com' with mean price 0.1, 3 impressions of adomain 'dollargeneral.com' with mean price 0.2, 1 impressions of adomain 'fiverr.com' with mean price 3.8, 5 impressions of adomain 'floridashistoriccoast.com' with mean price 1.9, 6 impressions of adomain 'gm.com' with mean price 0.1, 15 impressions of adomain 'hardrock.com' with mean price 0.8, 1 clicks of adomain 'healthapplines.com', 1 impressions of adomain 'healthapplines.com' with mean price 2.9, 1 impressions of adomain 'healthprimal.com' with mean price 5.1, 2 impressions of adomain 'healthwellnessjournal.com' with mean price 7.3, 1 impressions of adomain 'illinoislottery.com' with mean price 0.1, 2 impressions of adomain 'jeffwylereastgatechevrolet.com' with mean price 0.1, 2 impressions of adomain 'jerseymikes.com' with mean price 0.1, 1 impressions of adomain 'livenationentertainment.com' with mean price 0.8, 1 impressions of adomain 'mazola.com' with mean price 0.1, 14 impressions of adomain 'mhitpoker.com' with mean price 3.4, 10 clicks of adomain 'mhitpoker.com', 1 impressions of adomain 'mikmak.com' with mean price 0.1, 5 clicks of adomain 'newpub.co/spades', 9 impressions of adomain 'newpub.co/spades' with mean price 25.5, 2 impressions of adomain 'oakevergames.com' with mean price 0.1, 1 impressions of adomain 'pg.com' with mean price 0.5, 1 impressions of adomain 'priceline.com' with mean price 0.1, 2 impressions of adomain 'pricelines.com' with mean price 0.1, 5 impressions of adomain 'risingwings.com' with mean price 1.8, 1 impressions of adomain 'rocketadsltd.com' with mean price 3.5, 1 impressions of adomain 'roguenicotine.com' with mean price 6.0, 7 impressions of adomain 'samsung.com' with mean price 0.6, 2 impressions of adomain 'silversea.com' with mean price 7.0, 1 impressions of adomain 'simplebro.co' with mean price 0.1, 1 impressions of adomain 'soundofprofound.com' with mean price 0.1, 3 clicks of adomain 'tech.pokergaga.net', 4 impressions of adomain 'tech.pokergaga.net' with mean price 3.0, 1 impressions of adomain 'tiktok.com' with mean price 1.4, 1 impressions of adomain 'toyota.com' with mean price 4.6, 8 impressions of adomain 'ulta.com' with mean price 3.2, 1 clicks of adomain 'underdogfantasy.com', 2 impressions of adomain 'underdogfantasy.com' with mean price 4.9, 2 clicks of adomain 'vc32cccaa.app-ads-txt.com', 4 impressions of adomain 'vc32cccaa.app-ads-txt.com' with mean price 2.1, 1 impressions of adomain 'visionworks.com' with mean price 0.1, 1 impressions of adomain 'visitanaheim.org' with mean price 0.1, 1 impressions of adomain 'vonage.com' with mean price 0.1, 2 impressions of adomain 'vsp.com' with mean price 0.8, 8 impressions of adomain 'walgreens.com' with mean price 0.8, 7 impressions of adomain 'weather.com' with mean price 0.1, 4 impressions of adomain 'wisewaveltd.com' with mean price 2.9, 3 clicks of adomain 'wisewaveltd.com', 1 impressions of adomain 'zencolor.app' with mean price 0.1, 1 clicks of adomain 'zynga.com', 2 impressions of adomain 'zynga.com' with mean price 3.5; 24 sessions in app 'com.spades.solitaire.online.plus.offline.free.card.games', 741 ad_requests with mean bid_floor 13.3, 1 clicks of adomain 'newpub.co/spades', 2 impressions of adomain 'newpub.co/spades' with mean price 25.4, 1 clicks of adomain 'oakevergames.com', 2 impressions of adomain 'oakevergames.com' with mean price 10.0; 2 sessions in app 'com.vitastudio.mahjong', 73 ad_requests with mean bid_floor 20.6; 10 sessions in app 'com.vitastudio.solitaire', 224 ad_requests with mean bid_floor 11.9, 1 impressions of adomain 'amazon.com' with mean price 1.2, 1 impressions of adomain 'deepindiankitchen.com' with mean price 1.2, 2 impressions of adomain 'hulu.com' with mean price 0.7, 1 impressions of adomain 'olay.com' with mean price 0.4, 3 impressions of adomain 'silversea.com' with mean price 1.8, 1 impressions of adomain 'starbucks.com' with mean price 0.5, 2 impressions of adomain 'walgreens.com' with mean price 0.9, 11 impressions of adomain 'walmart.com' with mean price 1.9';dc_35roundended_before_d8 is 0;ag_retention_d1 is 0;dc_35roundended_before_d8_timestamp is ;dc_15roundended_before_d8_timestamp is ;ag_retention_d1_timestamp is ;0_timestamp is ;time_since_impression_in_hours is 1;channel is 'USA/V/bidmachine/com.mobilityware.GinRummySolitaire/False/192';time_since_click_in_hours is 1;fast_imp_12h is 4;fast_click_2h is 1;rnd is 0.562178779034248;partition is 757;segments is ['com.newpubco.spades_Android_CPA(146)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(108)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_100k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_10GameStart_BeforeD8)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V6_2000k' 'com.murka.scatterslots_Android_CPA(threshold)_abdoul_V4_2000k' 'com.newpubco.hearts_Android_CPA(ag_retention_d7)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_7GameStart_BeforeD8)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V4_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_25GameStart_BeforeD8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_500k' 'com.newpubco.klondikesolitaire_Android_CPA(110)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V3_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(140)_abdoul_mmp_light_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPI_abdoul_mmp_light_V6_2000k' 'com.newpubco.klondikesolitaire_Android_CPA(105)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(140)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(145)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(ag_retention_d1)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(148)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.spades_Android_CPI_abdoul_V6_2000k' 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'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(145)_abdoul_V6_2000k' 'com.aaaudi.wordmaker_retargeting_Android_CPA(ag_retention_d1)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(108)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_35roundended_before_d8)_abdoul_V4_2mln' 'com.newpubco.spades_Android_CPA(147)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V4_500k' 'com.newpubco.spades_Android_CPA(141)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(112)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_15roundended_before_d8)_abdoul_mmp_light_V6_2000k' 'com.newpubco.spades_Android_CPI_abdoul_V6_500k' 'com.newpubco.spades_Android_CPA(147)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(148)_abdoul_V6_2000k' 'com.newpubco.spades_Android_CPA(120)_abdoul_V6_100k' 'com.newpubco.spades_Android_CPA(146)_abdoul_V6_500k' 'com.newpubco.hearts_Android_CPA(ag_retention_d1)_abdoul_V4_2000k' 'com.newpubco.spades_Android_CPA(dc_40roundended_before_d8)_abdoul_V6_500k' 'com.newpubco.klondikesolitaire_Android_CPA(dc_15GameStart_BeforeD8)_abdoul_V6_2000k']
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